Method for processing benefit information and electronic device thereof

Abstract

A benefit information processing method performed by an electronic device, according to various embodiments of the present disclosure, may comprise the steps of: receiving request information for a first page related to a first user type from a terminal device of a user corresponding to the first user type; in response to the request information, determining a first benefit to be included in the first page from among a plurality of benefits related to the first user type; determining an item related to the first benefit, which is to be included in the first page; and providing the terminal device of the user corresponding to the first user type with the first page including information regarding the first benefit and information regarding the item related to the first benefit.

Description

Methods and electronic devices for processing benefit information

[0001] The present disclosure relates to a method and an electronic device for processing benefit information. More specifically, the present disclosure relates to a method and an electronic device for providing information about items related to benefits.

[0002] The e-commerce market continues to grow. Consequently, more and more people are purchasing items through e-commerce platform apps instead of offline stores. This trend has accelerated further, particularly with the spread of contactless consumption.

[0003] E-commerce platform providers are deploying various strategies to attract new customers and maintain loyalty with existing ones. One such strategy is customer management through membership services. Customers who pay a certain subscription fee and sign up for membership receive various benefits, including discounts on product purchases and access to content. Accordingly, research and development are underway to more efficiently provide membership customers with information on benefits.

[0004] Customers who sign up for a membership can launch the e-commerce platform's application on their device and access membership-related pages through the application. On the membership-related pages, customers can check out membership benefits.

[0005] However, the current membership-related page simply lists definitions of benefits and does not provide specific information about what benefits are available for purchase or what content can be viewed. As a result, customers who sign up for membership may have difficulty accessing specific benefit information, even on the membership-related page, and may not fully understand the benefits of membership.

[0006] Accordingly, the present disclosure has as a technical task the provision of a membership-related page that includes specific benefit information, such as information on items related to the benefits as well as definitions of membership benefits, thereby enabling customers to more intuitively recognize the benefits of membership subscription and utilize the benefits, such as by directly purchasing items from the membership-related page.

[0007] The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art of the present disclosure from the description below.

[0008] A benefit information processing method performed by an electronic device according to various embodiments of the present disclosure may include: receiving request information for a first page related to a first user type from a terminal device of a user corresponding to a first user type; determining, in response to the request information, a first benefit to be included in the first page from among a plurality of benefits related to the first user type; determining an item related to the first benefit to be included in the first page; and providing the first page, including information on the first benefit and information on the item related to the first benefit, to the terminal device of the user corresponding to the first user type.

[0009] In one embodiment, the first user type may include a user who has subscribed to a membership, the plurality of benefits may be provided to the user who has subscribed to the membership, and the first page may be a page related to the membership.

[0010] In one embodiment, the first benefit includes a benefit of purchasing a plurality of products at a discounted price, the purchase time and quantity of which are limited, and the step of determining an item related to the first benefit includes a step of determining a priority of the plurality of products; and a step of determining one or more products to be included in the first page from among the plurality of products based on the priority, and the step of providing the first page may include a step of sequentially providing the first page, which includes information about each of the one or more products, to a terminal device of a user corresponding to the first user type, based on the priority of the one or more products.

[0011] In one embodiment, the first benefit includes a benefit of being able to view a plurality of contents, and the step of determining an item related to the first benefit includes a step of determining a priority of the plurality of contents; and a step of determining one or more contents to be included in the first page from among the plurality of contents based on the priority, and the step of providing the first page may include a step of sequentially providing the first page including information about each of the one or more contents to a terminal device of a user corresponding to the first user type based on the priority of the one or more contents.

[0012] In one embodiment, the first benefit may include a benefit of receiving a plurality of discount coupons related to the first user type, and the step of determining an item related to the first benefit may include a step of determining a priority of the plurality of discount coupons based on at least a portion of a coupon issuance date, a coupon use period, or a coupon use condition; and a step of determining one or more discount coupons to be included in the first page from among the plurality of discount coupons based on the priority; and the step of providing the first page may include a step of providing the first page, which sequentially includes information about each of the one or more discount coupons, to a terminal device of a user corresponding to the first user type, based on the priority of the one or more discount coupons.

[0013] In one embodiment, the first benefit may include a benefit of purchasing a plurality of products from a predetermined seller at a discounted price, and the step of determining an item related to the first benefit may include a step of determining a priority of the plurality of products; and a step of determining one or more products to be included in the first page from among the plurality of products based on the priority, and the step of providing the first page may include a step of sequentially providing the first page, which includes information about each of the one or more products, to a terminal device of a user corresponding to the first user type based on the priority of the one or more products.

[0014] In one embodiment, the first benefit includes a benefit of being able to purchase a plurality of predetermined products at a discounted price, and the step of determining an item related to the first benefit includes a step of determining a priority of the plurality of products; and a step of determining one or more products to be included in the first page from among the plurality of products based on the priority, and the step of providing the first page may include a step of sequentially providing the first page including information about each of the one or more products to a terminal device of a user corresponding to the first user type based on the priority of the one or more products.

[0015] In one embodiment, the first benefit includes a benefit of purchasing a plurality of travel-related products at a discounted price, and the step of determining an item related to the first benefit includes a step of determining a priority of the plurality of products; and a step of determining one or more products to be included in the first page from among the plurality of products based on the priority, and the step of providing the first page may include a step of sequentially providing the first page, which includes information about each of the one or more products, to a terminal device of a user corresponding to the first user type based on the priority of the one or more products.

[0016] In one embodiment, the first benefit includes a benefit of purchasing a plurality of fresh products at a discounted price, and the step of determining an item related to the first benefit includes a step of determining a priority of the plurality of fresh products; and a step of determining one or more fresh products to be included in the first page from among the plurality of fresh products based on the priority, and the step of providing the first page may include a step of sequentially providing the first page including information on each of the one or more fresh products to a terminal device of a user corresponding to the first user type based on the priority of the one or more fresh products.

[0017] In one embodiment, the step of determining the first benefit to be included in the first page from among the plurality of benefits associated with the first user type may include the step of determining one or more benefits to be included in the first page from among the plurality of benefits associated with the first user type.

[0018] In one embodiment, the step of determining the one or more benefits to be included in the first page includes the step of determining the one or more benefits from among a plurality of benefits related to the first user type based on user information of the user corresponding to the first user type, wherein the user information may include at least one of benefit usage history information, item purchase history information, item search history information, or shopping cart addition history information.

[0019] In one embodiment, the step of providing the first page includes the step of providing the first page, including one or more widgets for the one or more benefits, to a terminal device of a user corresponding to the first user type, wherein the one or more widgets each correspond to the one or more benefits, and each widget among the one or more widgets may include information about one or more items related to each benefit corresponding to the respective widget.

[0020] In one embodiment, the step of providing the first page including the one or more widgets may include the step of providing the first page including the one or more widgets sequentially according to the priority of the one or more widgets to a terminal device of a user corresponding to the first user type.

[0021] In one embodiment, the step of providing the first page including the one or more widgets may include: determining, from among the one or more widgets, a first widget including information about one or more first items; determining, from among the one or more widgets, a second widget distinct from the first widget including information about one or more second items related to the one or more first items; and providing the first page sequentially including the first widget and the second widget.

[0022] In one embodiment, the one or more first items may include one or more products, and the one or more second items may include one or more discount coupons related to the purchase of the one or more products.

[0023] In one embodiment, the one or more first items may include one or more discount coupons, and the one or more second items may include one or more products associated with the one or more discount coupons.

[0024] An electronic device for processing benefit information according to various embodiments of the present disclosure includes a memory storing instructions configured to be executed by the processor, wherein the instructions, when executed by the processor, cause the processor to receive, from a terminal device of a user corresponding to a first user type, request information for a first page related to the first user type, and, in response to the request information, determine a first benefit to be included in the first page from among a plurality of benefits related to the first user type, determine an item related to the first benefit to be included in the first page, and provide the first page including information on the first benefit and information on the item related to the first benefit to the terminal device of the user corresponding to the first user type.

[0025] According to various embodiments of the present disclosure, by providing a membership-related page including specific benefit information, such as information on items related to membership benefits, customers can more intuitively recognize the benefits of membership subscription and further utilize membership benefits, such as purchasing items directly from the membership-related page.

[0026] The effects that can be obtained from the present disclosure are not limited to the effects mentioned above, and other effects that are not mentioned can be clearly understood by a person having ordinary skill in the art to which the present disclosure belongs from the description below.

[0027] To more clearly illustrate the various embodiments proposed in this disclosure, drawings of the embodiments are briefly introduced. The drawings below are merely for reference to various embodiments of the present disclosure and are not intended to limit the present disclosure.

[0028] FIG. 1 is a diagram illustrating a system according to various embodiments of the present disclosure.

[0029] FIG. 2 is a block diagram illustrating an electronic device and a terminal device according to various embodiments of the present disclosure.

[0030] FIG. 3 is a flowchart illustrating an operation of a benefit information processing method performed in an electronic device according to various embodiments of the present disclosure.

[0031] FIG. 4 is a diagram illustrating an example of a widget for the benefit of purchasing a product with a limited time and quantity available for purchase at a discounted price according to various embodiments of the present disclosure.

[0032] FIG. 5A is a diagram illustrating an example of a widget for the benefit of viewing content according to various embodiments of the present disclosure.

[0033] FIG. 5b is a diagram illustrating another example of a widget for the benefit of viewing content according to various embodiments of the present disclosure.

[0034] FIG. 6 is a diagram illustrating an example of a widget for receiving a membership-related discount coupon according to various embodiments of the present disclosure.

[0035] FIG. 7 is a diagram illustrating an example of a widget for a benefit of purchasing a product from a predetermined seller at a discounted price according to various embodiments of the present disclosure.

[0036] FIG. 8A is a diagram illustrating an example of a widget for a benefit of purchasing a predetermined product at a discounted price according to various embodiments of the present disclosure.

[0037] FIG. 8b is a diagram illustrating another example of a widget for a benefit of purchasing a predetermined product at a discounted price according to various embodiments of the present disclosure.

[0038] FIG. 9 is a diagram illustrating an example of a widget for a benefit of purchasing travel-related products at a discounted price according to various embodiments of the present disclosure.

[0039] FIG. 10 is a diagram illustrating an example of a widget for the benefit of purchasing fresh products at a discounted price according to various embodiments of the present disclosure.

[0040] The embodiments of this disclosure are provided for the purpose of illustrating the technical concepts of this disclosure. The scope of rights under this disclosure is not limited to the embodiments presented below or the specific descriptions of these embodiments.

[0041] All technical and scientific terms used in this disclosure, unless otherwise defined, have the meanings commonly understood by those of ordinary skill in the art to which this disclosure pertains. All terms used in this disclosure have been selected for the purpose of more clearly explaining this disclosure and are not intended to limit the scope of rights under this disclosure.

[0042] Expressions such as “including,” “comprising,” “having,” and the like used in this disclosure should be understood as open-ended terms that imply the possibility of including other embodiments, unless otherwise stated in the phrase or sentence in which the expression is included.

[0043] The singular forms described in this disclosure may include plural meanings unless otherwise stated, and the same applies to the singular forms described in the claims.

[0044] The expressions “first,” “second,” etc. used in this disclosure are used to distinguish between multiple components, and do not limit the order or importance of the components.

[0045] As used herein, the expressions "A, B, and C", "A, B, or C", "A, B, and / or C", or "at least one of A, B, and C", "at least one of A, B, or C", "at least one of A, B, and / or C", etc., may refer to each of the listed items or all possible combinations of the listed items. For example, "at least one of A or B" may refer to (1) at least one A, (2) at least one B, (3) at least one A and at least one B.

[0046] The term "unit" as used herein refers to software or hardware components such as field-programmable gate arrays (FPGAs) and application specific integrated circuits (ASICs). However, "units" are not limited to hardware and software. "Units" may be configured to reside on an addressable storage medium, and may be configured to execute one or more processors. Thus, by way of example, "units" include components such as software components, object-oriented software components, class components, and task components, as well as processors, functions, properties, procedures, subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. The functionality provided within a component and "unit" may be combined into a smaller number of components and "units" or further separated into additional components and "units."

[0047] The expression "based on" as used in this disclosure is used to describe one or more factors that influence the decision, act of judgment, or action described in the phrase or sentence containing the expression, and this expression does not exclude additional factors that influence the decision, act of judgment, or action.

[0048] In this disclosure, when it is mentioned that a component (e.g., a first component) is “connected” or “connected” to another component (e.g., a second component), it should be understood that the component can be directly connected or connected to the other component, or can be connected or connected via a new other component (e.g., a third component).

[0049] The expression "configured to" used in the present disclosure may have the meanings of "set to", "having the ability to", "modified to", "made to", "capable of", etc., depending on the context. This expression is not limited to the meaning of "specifically designed in hardware", and for example, a processor configured to perform a specific operation may mean a general purpose processor that can perform the specific operation by executing software, or a special purpose computer that is structured through programming to perform the specific operation.

[0050] As used herein, the term "platform" may refer to a tangible or intangible space that serves as a user base by integrating and managing services with the same or similar purpose. A "platform" may be implemented as, or referred to interchangeably with, "software," "application," "program," "tool," "solution," or "system." For example, an "e-commerce platform" may be implemented as an application designed to enable consumers and sellers to trade goods or services over the Internet. Such e-commerce platform applications provide consumers with various functions, such as product search, order processing, and payment processing, allowing consumers to efficiently search, compare, and purchase goods or services through the application. Furthermore, e-commerce platform applications may provide sellers with functions, such as product management, order management, and delivery management, allowing sellers to easily sell goods and efficiently manage transactions through the application.

[0051] As used herein, “item” may mean either product or contents, depending on the context.

[0052] Hereinafter, embodiments of the present disclosure will be described with reference to the attached drawings. In the attached drawings, identical or corresponding components are assigned the same reference numerals. Furthermore, in the description of the embodiments below, redundant descriptions of identical or corresponding components may be omitted. However, even if a description of a component is omitted, it is not intended that such component is not included in any embodiment.

[0053] FIG. 1 is a diagram illustrating a system (10) according to various embodiments of the present disclosure.

[0054] The system (10) of the present disclosure may include an electronic device (110) and a terminal device (120).

[0055] The electronic device (110) of the present disclosure may be a server operating an e-commerce platform. For example, the electronic device (110) may be a server operating an application of the e-commerce platform. The electronic device (110) may provide various pages related to products or services to the terminal device (120) through the application. In addition, the electronic device (110) may manage a membership service that requires regular paid payments at preset intervals (e.g., monthly intervals). For example, the electronic device (110) may provide membership-related pages to the terminal device (120) through the application. The electronic device (110) may provide membership-related pages, including membership status (e.g., next subscription payment date) or membership benefits, to the terminal device (120).

[0056] The terminal device (120) of the present disclosure may be a terminal device of a user (consumer) who wishes to purchase a product through an application of an e-commerce platform. By signing up for membership through the terminal device (120), the user can experience various membership benefits. For example, membership benefits may include delivery-related benefits such as same-day delivery, guaranteed delivery in the early morning hours, next-day delivery, free returns, and free shipping after overseas purchases. Furthermore, membership benefits may include at least one of the following: purchasing products with limited purchase times and quantities at a discount; viewing content from OTT (over-the-top) platforms; receiving membership-related discount coupons; purchasing products from predetermined sellers (e.g., third-party products) at a discount; purchasing predetermined products at a discount; purchasing travel-related products at a discount; or purchasing fresh products at a discount. These are merely examples of benefits that may be included as membership benefits, and the present disclosure is not limited thereto.

[0057] The terminal device (120) of the present disclosure may be a device capable of connecting to the Internet, such as a mobile phone, a smart phone, a laptop computer, a wearable device, or an HMD. However, the type of the terminal device (120) is not limited thereto, and the terminal device (120) may be any device that includes an input / output interface capable of receiving information from a user or outputting information to a user, and that can communicate with the electronic device (110) or other devices via a network. The terminal device (120) may provide information received from the electronic device (110) to the user, and may receive input from the user and transmit it to the electronic device (110).

[0058] In various embodiments, the terminal device (120) may receive a page from the electronic device (110), receive a user input on the page, and transmit information regarding the user input to the electronic device (110). In the present disclosure, a page may refer to a screen that includes an area that displays (provides) information or functions necessary for a user to achieve a specific purpose as an interface for interacting with a user on the Web or an application. Accordingly, the electronic device (110) providing a page to the terminal device (120) may mean that the electronic device (110) provides an interface that can receive a user input to the terminal device (120). In one embodiment, the page that the electronic device (110) provides to the terminal device (120) may include a widget. A widget is a basic component of a graphical user interface (GUI) and an interface element that can interact with a user, and may have various forms such as a button, a check box, a slider, and a text box. In one embodiment, a widget may include various information such as an image, name, price, evaluation score (e.g., star rating), number of reviews, etc. of an item (e.g., a product or content). The terminal device (120) may receive a user input from a widget on a page provided by the electronic device (110) and transmit information regarding the user input to the electronic device (110). In this case, the input obtained from the user may include various forms of input such as a click using a mouse, a touch using a touchpad or touch screen, voice recognition, or other electronic input.

[0059] The electronic device (110) and terminal device (120) of the present disclosure can be connected to each other via a network and transmit and receive various data. The network can be implemented as any type of wired or wireless network, such as, for example, a local area network (LAN), a wide area network (WAN), a mobile radio communication network, or Wibro (Wireless Broadband Internet).

[0060] FIG. 2 is a block diagram illustrating an electronic device (110) and a terminal device (120) according to various embodiments of the present disclosure.

[0061] Referring to FIG. 2, the electronic device (110) of the present disclosure may include a processor (111), a memory (113), and a communication circuit (115). At least one of the components included in the electronic device (110) may be omitted, or another component may be added to the electronic device (110). Additionally or alternatively, some of the components may be implemented in an integrated manner, or may be implemented as a single or multiple entities. At least some of the components within the electronic device (110) may be connected to each other via a bus, a general purpose input / output (GPIO), a serial peripheral interface (SPI), or a mobile industry processor interface (MIPI), and may exchange data and / or signals.

[0062] According to various embodiments, the processor (111) of the electronic device (110) may be a configuration capable of performing operations or data processing related to control and / or communication of each component (e.g., memory (113)) of the electronic device (110). The processor (111) may be operatively connected to, for example, components of the electronic device (110). The processor (111) may load commands or data received from other components of the electronic device (110) into the memory (113), process commands or data stored in the memory (113), and store result data. The processor (111) disclosed in this document may also mean a set of one or more processors (111).

[0063] According to various embodiments, the memory (113) of the electronic device (110) can store instructions (or commands) for the operation of the processor (111).

[0064] In one embodiment, memory (113) can store user information for each user. The user information may include, for example, at least some of benefit usage history information, item purchase history information, item search history information, shopping cart addition history information, or discount coupon usage history information. Furthermore, the user information may further include, for example, content viewing history information.

[0065] In one embodiment, the memory (113) may store information about time- and quantity-limited products. Information about time- and quantity-limited products may include, for example, at least some of the following: remaining time for purchase, remaining quantity for purchase, sales ranking (sales volume), or discount rate.

[0066] In one embodiment, the memory (113) may store information about the content. The information about the content may include, for example, at least some of the number of plays, number of viewers, number of views, number of reviews, ratings (e.g., star ratings), genre, or performers.

[0067] In one embodiment, the memory (113) may store information about a membership-related discount coupon. The information about the membership-related discount coupon may include, for example, at least some of the following: a discount amount, coupon issuance conditions, coupon issuance date, coupon use expiration date, or coupon use conditions.

[0068] In one embodiment, the memory (113) may store information about products from a predetermined seller. In the present disclosure, the products from a predetermined seller may refer to products from an external seller (third-party products). Products from an external seller may be purchased at a discounted price by users who have signed up for membership, but may be purchased at a non-discounted price by users who have not signed up for membership. Information about products from a predetermined seller may include, for example, at least some of the following: the remaining quantity available for purchase, sales ranking (sales volume), discount rate, or seller information (e.g., company name, brand name).

[0069] In one embodiment, memory (113) may store information regarding a predetermined product. In the present disclosure, a predetermined product may refer to a product that is predetermined and available for purchase by a user who has subscribed to a membership at a discounted price. For example, a product may refer to a product that is predetermined and available for purchase by a user who has subscribed to a membership at a discounted price, but that is available for purchase by a user who has not subscribed to a membership only if the total payment amount exceeds a minimum payment amount. Information regarding a predetermined product may include, for example, at least a portion of a sales ranking (sales volume) or a discount rate.

[0070] In one embodiment, the memory (113) may store information about travel-related products. The information about travel-related products may include, for example, at least some of seasonal information, sales rankings (sales volume), or discount rates.

[0071] In one embodiment, the memory (113) may store information about fresh products. The information about fresh products may include, for example, at least some of the sales registration date, related events (e.g., Christmas, Chuseok), sales ranking (sales volume), or discount rate.

[0072] According to various embodiments, the communication circuit (115) of the electronic device (110) can establish a wired or wireless communication channel with an external device (e.g., a terminal (120)) and transmit and receive various data with the external device. According to various embodiments, the communication circuit (115) can include at least one port for connecting to the external device via a wired cable in order to communicate with the external device via a wire. In the above case, the communication circuit (115) can perform communication with the external device connected via a wire through the at least one port. According to various embodiments, the communication circuit (115) can be configured to include a cellular communication module and be connected to a cellular network (e.g., 3G, LTE, 5G, Wibro, or Wimax). According to various embodiments, the communication circuit (115) can include a short-range communication module and transmit and receive data with the external device using short-range communication (e.g., Wi-Fi, Bluetooth, Bluetooth Low Energy (BLE), UWB), but is not limited thereto. According to various embodiments, the communication circuit (115) may include a contactless communication module for contactless communication. The contactless communication may include at least one contactless proximity communication technology, such as, for example, near field communication (NFC), radio frequency identification (RFID), or magnetic secure transmission (MST).

[0073] The terminal (120) according to various embodiments may include a controller (121), a memory (123), a display (125), and a communication circuit (127). Even if some of the components illustrated in FIG. 2 are omitted or replaced, there will be no problem in implementing the various embodiments disclosed in this document.

[0074] The controller (121) of the terminal (120) according to various embodiments is a configuration capable of performing operations or data processing related to control and / or communication of each component of the terminal (120). The controller (121) may be operatively connected to components of the terminal (120), for example. The controller (121) may load commands or data received from other components of the terminal (120) into the memory (123) of the terminal (120), process commands or data stored in the memory (123), and store result data.

[0075] The memory (123) according to various embodiments can store instructions (or commands) for the operation of the controller (121).

[0076] The display (125) of the terminal (120) according to various embodiments can display various screens based on the control of the controller (121). The display (125) can be implemented in the form of a touch sensor panel (TSP) that can recognize the contact or proximity of various external objects (e.g., fingers). The touch sensor panel can have various structures and types, and the present disclosure can be applied to all of them regardless of the structure and type of the touch sensor panel. The display (125) can include an electrostatic capacity sensor to recognize the contact or proximity of various external objects. The electrostatic capacity sensor can be composed of a plurality of capacitors, and the electrostatic capacity sensor can apply an electric signal to the capacitor. The capacitor can charge and discharge an electric charge in response to the application of the electric signal. When an electric signal is applied to the capacitor, an electric charge can be charged in the capacitor depending on the magnitude of the voltage of the electric signal. The display (125) can receive touch input based on signals collected from the electrostatic capacitance sensor. For example, the display (125) can receive a user's tap touch, double tap touch, sliding touch, drag & drop touch, and long touch.

[0077] The controller (121) according to various embodiments may display a page provided from an electronic device (110) through the display (125) and receive user input through the display (125). In addition, the controller (121) may provide (display) various screens of an application of an e-commerce platform through the display (125). For example, if a user selects a membership-related page on a screen of an application displayed on the display (125), the controller (121) may display a membership-related page provided from the electronic device (110) through the display (125). In addition, if a user selects a specific item (e.g., product, content) from a widget of a membership-related page displayed on the display (125), the controller (121) may display a page (e.g., product detail page, product list page, content detail page, content list page) related to the selected item provided from the electronic device (110) through the display (125).

[0078] In the present disclosure, an operation described as being performed by an electronic device may be understood as being performed by a processor (111) of the electronic device (110). In the present disclosure, an operation described as being performed by a user's terminal may be understood as being performed by a controller (121) of the terminal (120).

[0079] FIG. 3 is a flowchart of an operation of a benefit information processing method (300) performed in an electronic device (110) according to various embodiments of the present disclosure.

[0080] The method (300) may include a step (310) in which the electronic device (110) receives request information for a first page related to the first user type from a terminal device (120) of a user of the first user type.

[0081] In one embodiment, a user of the first user type may be a user who is currently subscribed to a membership, and a user of the second user type may be a user who is not currently subscribed to a membership.

[0082] In one embodiment, a first page associated with a first user type may mean a page that includes various information related to membership, such as information about membership status (whether the user has subscribed to the membership), information about the next regular payment date to maintain the membership, or information about membership-related benefits.

[0083] In one embodiment, the electronic device (110) may provide a user information management page to a terminal device (120) of a user of a first user type. The user may select a user interface (e.g., a button, a banner, an icon) that displays a first page related to the first user type on the user information management page displayed on the display (125) of the terminal device (120). In this case, the user's terminal device (120) may transmit request information for the first page related to the first user type to the electronic device (110).

[0084] The method (300) may include a step (320) of the electronic device (110) determining, in response to request information for a first page associated with a first user type, a first benefit to be included in a first page from among a plurality of benefits associated with the first user type.

[0085] In one embodiment, the multiple benefits associated with the first user type may include delivery-related benefits such as same-day delivery, guaranteed early morning delivery, next-day delivery, free returns, and free shipping on international purchases. Furthermore, the multiple benefits associated with the first user type may include at least one of the following: the ability to purchase products with limited availability and quantity at a discount; the ability to watch OTT content; the ability to receive membership-related discount coupons; the ability to purchase products from a predetermined seller (e.g., third-party products) at a discount; the ability to purchase predetermined products at a discount; the ability to purchase travel-related products at a discount; or the ability to purchase fresh products at a discount.

[0086] In one embodiment, the electronic device (110) may determine a priority of multiple benefits associated with a first user type and determine a first benefit to include in a first page based on the priority.

[0087] For example, the electronic device (110) may determine the priority of multiple benefits related to a first user type based on the user information of the user of the terminal device (120), and determine the first benefit to be included on the first page based on the priority. Here, the user information may include, for example, at least some of benefit usage history information, item purchase history information, item search history information, shopping cart addition history information, and discount coupon usage history information. In addition, the user information may further include, for example, content viewing history information.

[0088] For example, the electronic device (110) may determine the priority of multiple benefits related to the first user type by setting priorities in order of the frequency with which the user uses the benefits based on benefit usage history information among the user information, and may determine the first benefit to be included in the first page based on the priorities.

[0089] For example, the electronic device (110) may determine the priority of multiple benefits related to the first user type by setting a high priority to benefits that the user has never used, based on benefit usage history information among user information, in order to induce benefit usage, and may determine the first benefit to be included on the first page based on the priority.

[0090] For example, the electronic device (110) may determine a user's preferred item based on at least some of the user information, such as item purchase history information, item search history information, or shopping cart addition history information, and may determine a priority of multiple benefits related to the first user type by setting a high priority to benefits available for purchasing the preferred item, and may determine a first benefit to be included on the first page based on the priority.

[0091] For example, the electronic device (110) can determine whether the user is currently viewing content based on content viewing history information among the user information. If the user is currently viewing content, the electronic device (110) can determine the priority of multiple benefits associated with the first user type by setting a high priority to the benefit of viewing the content, and determine the first benefit to be included on the first page based on the priority.

[0092] For example, the electronic device (110) may determine the priority of multiple benefits related to the first user type by setting a high priority to benefits that the user has never used, based on benefit usage history information among user information, in order to induce benefit usage, and may determine the first benefit to be included on the first page based on the priority.

[0093] For example, the electronic device (110) may determine a user's preferred item based on at least some of the user information, such as item purchase history information, item search history information, or shopping cart addition history information, and may determine a priority of multiple benefits related to the first user type by setting a high priority to benefits available for purchasing the preferred item, and may determine a first benefit to be included on the first page based on the priority.

[0094] For example, the electronic device (110) can determine whether the user is currently viewing content based on content viewing history information among the user information. If the user is currently viewing content, the electronic device (110) can determine the priority of multiple benefits associated with the first user type by setting a high priority to the benefit of viewing the content, and determine the first benefit to be included on the first page based on the priority.

[0095] The method (300) may include a step (330) of determining an item related to a first benefit to be included in a first page by the electronic device (110).

[0096] In one embodiment, the electronic device (110) may determine priorities of a plurality of items related to a first benefit, and determine which items among the plurality of items related to the first benefit to include on a first page based on the priorities.

[0097] For example, if the benefit of purchasing products with limited purchase times and quantities at a discounted price is determined as the first benefit to be included on the first page, the electronic device (110) may determine the priorities of multiple products with limited purchase times and quantities, and determine which products among the multiple products with limited purchase times and quantities to include on the first page based on the priorities. For example, the electronic device (110) may determine the priorities of multiple products with limited purchase times and quantities based on at least some of the remaining time available for purchase, the remaining quantity available for purchase, the sales volume (sales ranking), the discount rate, or the user information. For example, the electronic device (110) may determine the priorities of multiple products with limited purchase times and quantities by setting a higher priority for products with less time remaining for purchase. For example, the electronic device (110) can determine the priority of multiple products with limited purchase times and quantities by setting a higher priority for multiple products with fewer remaining purchase quantities. For example, the electronic device (110) can determine the priority of multiple products with limited purchase times and quantities by setting a higher priority for multiple products with higher sales volume (sales ranking). For example, the electronic device (110) can determine the priority of multiple products with limited purchase times and quantities by setting a higher priority for multiple products with higher discount rates. For example, the electronic device (110) can determine the priority of multiple products with limited purchase times and quantities based on the user's user information.For example, the electronic device (110) may determine the priority of a plurality of products with limited time and quantity for purchase based on at least a portion of the user information's item purchase history information, item search history information, or shopping cart history information. For example, the electronic device (110) may determine the user's preferred products based on at least a portion of the user information's item purchase history information, item search history information, or shopping cart history information, and may determine the priority of a plurality of products with limited time and quantity for purchase by setting a high priority to a product related to the preferred product among the plurality of products with limited time and quantity for purchase.

[0098] For example, if the benefit of being able to view content is determined as the first benefit to be included on the first page, the electronic device (110) can determine the priorities of the plurality of contents and, based on the priorities, determine the content to be included on the first page from among the plurality of contents. For example, the electronic device (110) can determine the priorities of the plurality of contents based on at least some of the number of plays, number of viewers, number of views, number of reviews, ratings, genre, cast, or user information of the user. For example, the electronic device (110) can determine the priorities of the plurality of contents by setting a higher priority as the number of plays increases. For example, the electronic device (110) can determine the priorities of the plurality of contents by setting a higher priority as the number of viewers aggregated by the number of user accounts increases. For example, the electronic device (110) can determine the priorities of the plurality of contents by checking the number of views on the detailed page for each of the plurality of contents and setting a higher priority as the number of views increases. For example, the electronic device (110) can determine the priority of multiple contents by assigning a higher priority to a content with a higher number of reviews. For example, the electronic device (110) can determine the priority of multiple contents by assigning a higher priority to a content with a higher evaluation score (e.g., star rating). For example, the electronic device (110) can determine the priority of multiple contents by assigning a high priority to a specific genre (e.g., drama). For example, the electronic device (110) can determine the priority of multiple contents by assigning a high priority to content featuring a specific actor. For example, the electronic device (110) can determine the priority of multiple contents based on the user's user information.For example, the electronic device (110) can determine the content that the user is watching based on the content viewing history information of the user information, and can determine the priority of multiple contents by setting a high priority to the content being watched. For example, the electronic device (110) can determine the content that the user is watching based on the content viewing history information of the user information, and can determine the priority of multiple contents by setting a high priority to the content being watched and related content (e.g., same genre, same actor). For example, the electronic device (110) can determine a specific content that the user has marked as a favorite or reserved for viewing based on the content viewing history information of the user information, and can determine the priority of multiple contents by setting a high priority to the specific content.

[0099] For example, if a benefit of receiving a discount coupon related to a first user type (membership) is determined as the first benefit to be included on the first page, the electronic device (110) can determine the priorities of the multiple discount coupons and, based on the priorities, determine a discount coupon to be included on the first page from among the multiple discount coupons. For example, the electronic device (110) can determine the priorities of the multiple discount coupons based on at least some of the discount amount, the coupon issuance date, the coupon use period, the coupon use conditions, and the user information. For example, the electronic device (110) can determine the priorities of the multiple discount coupons by setting a high priority to a discount coupon with a high discount amount. For example, the electronic device (110) can determine the priorities of the multiple discount coupons by setting a high priority to a discount coupon with an older coupon issuance date. For example, the electronic device (110) can determine the priorities of the multiple discount coupons by setting a high priority to a discount coupon whose coupon use period is approaching. For example, the electronic device (110) can determine the priority of multiple discount coupons by setting a higher priority to a discount coupon with a lower minimum payment amount, which is a coupon usage condition. For example, the electronic device (110) can determine the discount coupons used by the user based on the discount coupon usage history information of the user information, and can determine the priority of multiple discount coupons by setting a higher priority to a discount coupon related to the category of the product for which the discount coupon was used.

[0100] For example, if the benefit of being able to purchase products (e.g., third-party products) from a predetermined seller at a discounted price is determined as the first benefit to be included on the first page, the electronic device (110) may determine the priorities of multiple products from the predetermined seller and, based on the priorities, determine which products from the multiple products from the predetermined seller to include on the first page. For example, the electronic device (110) may determine the priorities of multiple products from the predetermined seller based on at least some of the remaining quantity available for purchase, sales ranking (sales volume), discount rate, seller information (e.g., company name, brand name), or user information of the user. For example, the electronic device (110) may determine the priorities of multiple products from the predetermined seller by setting a higher priority as the remaining quantity available for purchase decreases. For example, the electronic device (110) may determine the priorities of multiple products from the predetermined seller by setting a higher priority as the sales volume (sales ranking) increases. For example, the electronic device (110) can determine the priority of multiple products from a predetermined seller by setting a higher priority as the discount rate increases. For example, the electronic device (110) can determine the priority of multiple products from a predetermined seller by setting a higher priority to products sold by a specific seller (company, brand). For example, the electronic device (110) can determine the user's preferred products based on at least a portion of the user information's item purchase history information, item search history information, or shopping cart addition history information, and can determine the priority of multiple products from a predetermined seller by setting a higher priority to products related to the preferred products among the multiple products from the predetermined seller.

[0101] For example, if the benefit of purchasing a predetermined product at a discounted price is determined as the first benefit to be included on the first page, the electronic device (110) can determine the priorities of the predetermined plurality of products and, based on the priorities, determine which products to include on the first page from among the predetermined plurality of products. For example, the electronic device (110) can determine the priorities of the predetermined plurality of products based on at least a portion of the sales ranking (sales volume), the discount rate, or the user's user information. For example, the electronic device (110) can determine the priorities of the predetermined plurality of products by setting a higher priority as the sales volume (sales ranking) increases. For example, the electronic device (110) can determine the priorities of the predetermined plurality of products by setting a higher priority as the discount rate increases. For example, the electronic device (110) may determine a user's preferred product based on at least a portion of the user information's item purchase history information, item search history information, or shopping cart addition history information, and may determine the priority of a plurality of predetermined products by setting a high priority to a product related to the preferred product among a plurality of predetermined products.

[0102] In one embodiment, if the benefit of purchasing travel-related products at a discounted price is determined as the first benefit to be included on the first page, the electronic device (110) may determine the priorities of multiple travel-related products and, based on the priorities, determine which products among the multiple travel-related products to include on the first page. For example, the electronic device (110) may determine the priorities of the multiple travel-related products based on at least some of seasonal information, sales ranking (sales volume), discount rates, or user information. For example, the electronic device (110) may determine the priorities of the multiple travel-related products by setting a high priority to products corresponding to the season at the time of receiving the request information for the first page from the terminal device (120). For example, the electronic device (110) may determine the priorities of the multiple travel-related products by setting a higher priority to products with higher sales volume (sales ranking). For example, the electronic device (110) can determine the priority of multiple travel-related products by assigning a higher priority to products with higher discount rates. For example, the electronic device (110) can determine the user's preferred products based on at least some of the user information's item purchase history, item search history, or shopping cart history, and can determine the priority of multiple travel-related products by assigning a high priority to products related to the preferred products among the multiple travel-related products. For example, if the user's preferred product is golf clubs, the electronic device can determine the priority of multiple travel-related products by assigning a high priority to a resort accommodation product equipped with a golf course where golf clubs can be used among the multiple travel-related products.

[0103] In one embodiment, if the benefit of purchasing fresh products at a discounted price is determined as the first benefit to be included on the first page, the electronic device (110) may determine the priorities of the plurality of fresh products and, based on the priorities, determine which products among the plurality of fresh products to include on the first page. For example, the electronic device (110) may determine the priorities of the plurality of fresh products based on at least some of the sales registration date, related events (e.g., Christmas, Chuseok), sales ranking (sales volume), discount rate, or user information of the user. For example, the electronic device (110) may determine the priorities of the plurality of fresh products by setting a higher priority to products with a later sales registration date. For example, the electronic device (110) may determine an event (e.g., a holiday) that is temporally close to the time at which the request information for the first page is received from the terminal device (120) and, by setting a higher priority to products related to the event, determine the priorities of the plurality of fresh products. For example, the electronic device (110) can determine fresh products frequently purchased by the user based on at least a portion of the user information's item purchase history information, item search history information, or shopping cart addition history information, and set a high priority thereto, thereby determining the priority of a plurality of fresh products.

[0104] The method (300) may include a step (340) in which the electronic device (110) provides a first page including information about a first benefit and information about an item related to the first benefit to a terminal device (120) of a user of a first user type.

[0105] In one embodiment, if the benefit of purchasing a product with a limited purchase time and quantity at a discounted price is determined to be the first benefit to be included on the first page, the electronic device (110) may sequentially provide the terminal device (120) of the user of the first user type with the first page, which includes information about the benefit of purchasing a product with a limited purchase time and quantity at a discounted price and information about each of one or more products in the order of priority determined in step (330). Meanwhile, the information about the benefit included on the first page and information about each of one or more products related to the benefit may be configured in the form of a widget. This will be described in detail with reference to FIG. 4.

[0106] The device (110) may sequentially provide a first page containing information about the benefits of purchasing fresh products at a discounted price and information about each of one or more products according to the priority determined in step (330) to the terminal device (120) of a user of the first user type. This will be described in detail with reference to FIG. 10.

[0107] FIG. 10 is a diagram illustrating an example of a widget (1000) for the benefit of purchasing fresh products at a discounted price according to various embodiments of the present disclosure.

[0108] The widget (1000) of FIG. 10 may include information about benefits for purchasing fresh produce at a discounted price and information (1010) about each of one or more related products. Furthermore, the widget (1000) may further include a user interface (1020) for requesting a list page of fresh produce.

[0109] In one embodiment, information (1010) for each of one or more products may include at least a portion of an image of the product (1010a) or detailed information (1010b) of the product. The detailed information (1010b) of the product may include, for example, at least a portion of the product name, price, discount rate, evaluation score (e.g., star rating), or number of reviews.

[0110] In one embodiment, information (1010) for each of one or more products may be included in the widget (1000) according to the priority of the one or more products. Here, the priority of the one or more products may be the priority determined in step (330). Since the embodiment of determining the priority has been described above, a description thereof will be omitted here. For example, information (1010) for a product with a higher priority among one or more products may be sequentially included in the widget (1000). For example, information (1010) for a product with a higher priority among one or more products may be arranged from the left side of the widget (1000). Alternatively, for example, information (1010) for a product with a higher priority among one or more products may be arranged from the top of the widget (1000).

[0111] In one embodiment, a user may select one product from among one or more products included in a widget (1000) via a terminal device (120). For example, the user may select an image (1010a) of the product via the terminal device (120). In this case, the user's terminal device (120) may transmit user input information indicating the selection of one product to the electronic device (110). In response to the user input information, the electronic device (110) may provide a detailed page of the selected product to the user's terminal device (120).

[0112] In one embodiment, a user interface (1020) for requesting a fresh product list page may include a hyperlink to the fresh product list page. The user interface (1020) may be displayed on a widget (1000) in the form of a banner including a hyperlink to the fresh product list page. A user may select the user interface (1020) included in the widget (1000) via a terminal device (120). In this case, the user's terminal device (120) may transmit user input information for selecting the user interface (1020) to the electronic device (110). In response to the user input information, the electronic device (110) may provide the fresh product list page to the user's terminal device (120).

[0113] Meanwhile, the form of the widget (1000) illustrated in FIG. 10 is merely an example for explaining various embodiments of the present disclosure, and the present disclosure is not limited thereto. The widget (1000) of FIG. 10 may be configured in various forms including at least a portion of information regarding a benefit for purchasing fresh produce at a discounted price, information (1010) regarding each of one or more products related to the benefit, or a user interface (1020) for requesting a list page of fresh produce.

[0114] As described above, the electronic device (110) may determine a benefit to be included in a first page from among a plurality of benefits related to the first user type, and provide a first page including information about the determined benefit and information about each of one or more items related thereto to the terminal device (120) of the user of the first user type. Expanding on the embodiment described above, the electronic device (110) may also provide a first page including information about each of one or more benefits and information about one or more items related to each benefit to the terminal device (120) of the user of the first user type. To this end, step (320) of the method (300) may include a step of the electronic device (110) determining one or more benefits to be included in the first page from among a plurality of benefits related to the first user type.

[0115] In one embodiment, the electronic device (110) may determine priorities of a plurality of benefits associated with a first user type and, based on the priorities, determine one or more benefits to be included in a first page from among the plurality of benefits.

[0116] For example, the electronic device (110) may determine one or more benefits to be included on the first page, N (a natural number) benefits in order of priority among a plurality of benefits related to the first user type.

[0117] For example, the electronic device (110) may determine the priorities of multiple benefits related to a first user type based on the user information of the user, and may determine N (a natural number) benefits in order of priority among the multiple benefits as one or more benefits to be included on the first page. Here, the user information may include, for example, at least some of benefit usage history information, item purchase history information, item search history information, shopping cart addition history information, and discount coupon usage history information. In addition, the user information may further include, for example, content viewing history information.

[0118] For example, the electronic device (110) may determine the priorities of multiple benefits related to the first user type by setting a high priority in order of frequency of use by the user based on benefit usage history information among user information, and may determine N (a natural number) benefits in order of priority among the multiple benefits as one or more benefits to be included on the first page.

[0119] For example, the electronic device (110) may determine the priorities of multiple benefits related to the first user type by setting a high priority to benefits that the user has never used, based on benefit usage history information among user information, in order to induce benefit usage, and may determine N (a natural number) benefits in order of priority among the multiple benefits as one or more benefits to be included on the first page.

[0120] For example, the electronic device (110) may determine the user's preferred items based on at least a portion of the user information, such as item purchase history information, item search history information, or shopping cart addition history information, and may determine the priorities of a plurality of benefits related to the first user type by setting a high priority to benefits available for purchasing the preferred items, and may determine N (a natural number) benefits in order of priority among the plurality of benefits as one or more benefits to be included on the first page. For example, if the user's preferred item is an apple, the electronic device may determine the priorities of a plurality of benefits related to the first user type by setting a high priority to a benefit for purchasing fresh produce at a discounted price, and may determine N (a natural number) benefits in order of priority among the plurality of benefits as one or more benefits to be included on the first page.

[0121] For example, the electronic device (110) can determine whether the user is currently viewing content based on content viewing history information among the user information. If the user is currently viewing content, the electronic device (110) can determine the priorities of multiple benefits related to the first user type by setting a high priority to the benefit of being able to view the content, and can determine N (a natural number) benefits in order of priority among the multiple benefits as one or more benefits to be included on the first page.

[0122] In one embodiment, step (340) of method (300) may include a step in which the electronic device (110) provides a first page to the user's terminal device (120) including one or more widgets for one or more benefits determined in step (330). Here, the one or more widgets each correspond to one or more benefits. Each widget among the one or more widgets may include information about one or more items related to each benefit corresponding to the respective widget. For example, each of the one or more widgets for one or more benefits may be a widget (400) for the benefit of purchasing products with limited purchase times and quantities at a discounted price, a widget (500, 550) for the benefit of viewing content, a widget (600) for the benefit of receiving membership-related discount coupons, a widget (700) for the benefit of purchasing products from a predetermined seller at a discounted price, a widget (800, 850) for the benefit of purchasing predetermined products at a discounted price, a widget (900) for the benefit of purchasing travel-related products at a discounted price, or a widget (1000) for the benefit of purchasing fresh products at a discounted price. Meanwhile, since an embodiment of determining one or more items included in each widget has been previously described with reference to FIGS. 4 to 10, a description thereof will be omitted here.

[0123] For example, the electronic device (110) may provide a first page sequentially including one or more widgets according to the priority of one or more benefits (widgets) to the user's terminal device (120). Here, the priority of one or more benefits (widgets) may be the priority determined in step (320). Since an embodiment of determining the priority of benefits has been described above, a description thereof will be omitted here. For example, among one or more widgets, a widget with a higher priority may be sequentially included in the first page. For example, among one or more widgets, a widget with a higher priority may be arranged from the top of the first page. For example, it may be assumed that one or more widgets include widget (400), widget (500), widget (700), and widget (900), and that the priorities of widget (500), widget (900), widget (400), and widget (700) are high in order. In this case, widget (500), widget (900), widget (400), and widget (700) can be sequentially arranged from the top of the first page.

[0124] As another example, the electronic device (110) may sequentially provide a first page including related widgets among one or more widgets to the user's terminal device (120). For example, the electronic device (110) may determine a first widget including information about one or more first items and a second widget including information about one or more second items related to one or more first items and different from the first widget, among the one or more widgets, and may sequentially provide a first page including the first widget and the second widget to the user's terminal device (120). For example, if the first widget is one of widget (400), widget (700), widget (800), widget (850), widget (900), or widget (1000) including information about one or more products, the second widget may be widget (600) including information about one or more discount coupons related to one or more products. Here, one or more coupons that can be used when purchasing one or more products of the first widget have a high priority, and thus information about one or more coupons can be included in the second widget. For example, among the one or more coupons included in the second widget, a discount coupon that provides a discount greater than the payment amount of one or more products of the first widget is given a high priority, and thus information about the corresponding discount coupon can be included in the second widget. Meanwhile, if the first widget is a widget (600) that includes information about one or more discount coupons, the second widget may be one of widgets (400), (700), (800), (850), (900), or (1000) that includes information about one or more products related to one or more discount coupons. Here, one or more products to which one or more discount coupons of the first widget can be applied have a high priority, and thus information about one or more products can be included in the second widget.For example, among one or more products of the second widget, a product whose payment amount becomes 0 won due to one or more discount coupons of the first widget may be given a high priority, and accordingly, information about the product may be included in the second widget.

[0125] In another embodiment, the method (300) may further include the step of updating information about one or more items included in each of the one or more widgets based on a user's selection of one or more widgets included in the first page.

[0126] For example, if the electronic device (110) provides a first page to the user's terminal device (110) that includes a widget (600) including information on one or more discount coupons and a widget (800) including information on one or more products, the user may select one of the one or more discount coupons of the widget (600) through the terminal device (110). In this case, the user's terminal device (120) may transmit user input information for selecting one of the one or more discount coupons of the widget (600) to the electronic device (110). The electronic device (110) may provide a list page of products related to the selected coupon to the user's terminal device (120). Thereafter, the user's terminal device (120) may transmit a re-request for the first page to the electronic device (110). The electronic device (110) may, in response to a request for a first page, determine a product to which a selected discount coupon can be applied from among one or more products, set the product to a high priority, and update the widget (800) by including information about the product in the widget (800). The electronic device (110) may provide the user's terminal device (120) with a first page including a widget (600) including information about one or more discount coupons and a widget (800) updated to include information about the product to which the selected discount coupon can be applied.

[0127] As another example, if the electronic device (110) provides a first page to the user's terminal device (110) including a widget (700) containing information about one or more products and a widget (600) containing information about one or more discount coupons, the user may select one of the one or more products of the widget (700) through the terminal device (110). In this case, the user's terminal device (120) may transmit user input information for selecting one of the one or more products of the widget (700) to the electronic device (110). The electronic device (110) may provide the user's terminal device (120) with a product detail page related to the selected product. Thereafter, the user's terminal device (120) may transmit a re-request for the first page to the electronic device (110). The electronic device (110) may, in response to a request for a first page, determine a discount coupon applicable to a selected product from among one or more discount coupons, set the discount coupon to a high priority, and update the widget (600) by including information about the discount coupon in the widget (600). The electronic device (110) may provide the user's terminal device (120) with a first page including a widget (700) including information about one or more products and an updated widget (600) including information about a discount coupon applicable to the selected product.

[0128] According to the various embodiments of the present disclosure described above, by providing a membership-related page including specific benefit information, such as information on items related to benefits, customers can more intuitively recognize the benefits of membership subscription and further utilize the benefits, such as by purchasing items directly from the membership-related page.

[0129] Although the process steps, method steps, and algorithms illustrated in the flowcharts herein are described in a sequential order, such processes, methods, and algorithms may be configured to operate in any suitable order. In other words, the steps of the processes, methods, and algorithms described in various embodiments of the present disclosure need not be performed in the order described herein. Furthermore, even if some steps are described as being performed asynchronously, in other embodiments, such some steps may be performed concurrently. Furthermore, the illustration of a process by depiction in the drawings does not imply that the illustrated process excludes other variations and modifications thereof, nor does it imply that the illustrated process or any of its steps is essential to one or more of the various embodiments of the present disclosure, nor does it imply that the illustrated process is preferred.

[0130] While the method has been described through specific embodiments, the method can also be implemented as computer-readable code on a computer-readable recording medium. The computer-readable recording medium includes any type of recording device that stores data that can be read by a computer system (10). Examples of the computer-readable recording medium may include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, etc. In addition, the computer-readable recording medium can be distributed across network-connected computer systems (10), so that the computer-readable code can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the above embodiments can be easily inferred by programmers in the technical field to which the present disclosure pertains.

Claims

1. In a method for processing benefit information performed by an electronic device, A step of receiving request information for a first page related to the first user type from a terminal device of a user corresponding to the first user type; In response to the above request information, determining a first benefit to be included in the first page from among a plurality of benefits related to the first user type; A step of determining an item related to the first benefit to be included in the first page; and A method comprising the step of providing the first page, including information about the first benefit and information about the item related to the first benefit, to a terminal device of a user corresponding to the first user type.

2. In paragraph 1, The above first user type includes users who have signed up for membership, The above multiple benefits are provided to users who have subscribed to the above membership. The above first page is a page related to the above membership.

3. In paragraph 1, The above first benefit includes the benefit of purchasing multiple products at a discounted price with limited time and quantity available for purchase. The step of determining the item related to the above first benefit is: A step of determining the priority of the above multiple products; and Based on the above priority, a step of determining one or more products to be included in the first page among the plurality of products is included. The step of providing the above first page is: A method comprising the step of providing the first page, which sequentially includes information about each of the one or more products, to a terminal device of a user corresponding to the first user type, based on the priority of the one or more products.

4. In paragraph 1, The above first benefit includes the benefit of being able to view multiple contents, The step of determining the item related to the above first benefit is: A step of determining the priority of the above plurality of contents; and Based on the above priority, a step of determining one or more contents to be included in the first page from among the plurality of contents is included, The step of providing the above first page is: A method comprising the step of sequentially providing the first page including information about each of the one or more contents to a terminal device of a user corresponding to the first user type based on the priority of the one or more contents.

5. In paragraph 1, The above first benefit includes the benefit of receiving multiple discount coupons related to the above first user type, The step of determining the item related to the above first benefit is: A step of determining the priority of the plurality of discount coupons based on at least some of the coupon issuance date, coupon use expiration date, or coupon use conditions; and Based on the above priority, a step of determining one or more discount coupons to be included in the first page from among the plurality of discount coupons is included. The step of providing the above first page is: A method comprising the step of providing the first page, which sequentially includes information about each of the one or more discount coupons, to a terminal device of a user corresponding to the first user type, based on the priority of the one or more discount coupons.

6. In paragraph 1, The above first benefit includes the benefit of purchasing multiple products from a predetermined seller at a discounted price, The step of determining the item related to the above first benefit is: A step of determining the priority of the above multiple products; and Based on the above priority, a step of determining one or more products to be included in the first page among the plurality of products is included. The step of providing the above first page is: A method comprising the step of providing the first page, which sequentially includes information about each of the one or more products, to a terminal device of a user corresponding to the first user type, based on the priority of the one or more products.

7. In paragraph 1, The above first benefit includes the benefit of being able to purchase a predetermined number of products at a discounted price, The step of determining the item related to the above first benefit is: A step of determining the priority of the above multiple products; and Based on the above priority, a step of determining one or more products to be included in the first page among the plurality of products is included. The step of providing the above first page is: A method comprising the step of providing the first page, which sequentially includes information about each of the one or more products, to a terminal device of a user corresponding to the first user type, based on the priority of the one or more products.

8. In paragraph 1, The above first benefit includes the benefit of purchasing multiple travel-related products at a discounted price, The step of determining the item related to the above first benefit is: A step of determining the priority of the above multiple products; and Based on the above priority, a step of determining one or more products to be included in the first page among the plurality of products is included. The step of providing the above first page is: A method comprising the step of providing the first page, which sequentially includes information about each of the one or more products, to a terminal device of a user corresponding to the first user type, based on the priority of the one or more products.

9. In paragraph 1, The above first benefit includes the benefit of purchasing multiple fresh products at a discounted price, The step of determining the item related to the above first benefit is: A step of determining the priority of the plurality of fresh products; and Based on the above priorities, a step of determining one or more fresh products to be included in the first page among the plurality of fresh products is included. The step of providing the above first page is: A method comprising the step of sequentially providing the first page including information about each of the one or more fresh products to a terminal device of a user corresponding to the first user type based on the priority of the one or more fresh products.

10. In paragraph 1, The step of determining the first benefit to be included in the first page among the plurality of benefits related to the first user type is as follows: A method comprising the step of determining one or more benefits to be included in the first page from among a plurality of benefits associated with the first user type.

11. In paragraph 10, The step of determining one or more benefits to be included in the first page is: A step of determining one or more benefits from among a plurality of benefits related to the first user type based on user information of the user corresponding to the first user type, A method wherein the user information includes at least one of benefit usage history information, item purchase history information, item search history information, or shopping cart addition history information.

12. In paragraph 11, The step of providing the above first page is: A step of providing the first page including one or more widgets for the one or more benefits to a terminal device of a user corresponding to the first user type, The one or more widgets above each correspond to one or more benefits above, A method wherein each widget among the one or more widgets includes information about one or more items related to each benefit corresponding to each widget.

13. In paragraph 12, The step of providing the first page including the one or more widgets comprises: A method comprising the step of providing the first page, which sequentially includes the one or more widgets according to the priority of the one or more widgets, to a terminal device of a user corresponding to the first user type.

14. In paragraph 12, The step of providing the first page including the one or more widgets comprises: A step of determining, among the one or more widgets, a first widget including information about one or more first items; determining a second widget, distinct from the first widget, among the one or more widgets, that includes information about one or more second items related to the one or more first items; and A method comprising the step of providing the first page sequentially including the first widget and the second widget.

15. In paragraph 14, wherein said one or more first items comprise one or more products, A method wherein said one or more second items include one or more discount coupons associated with a purchase of said one or more products.

16. In paragraph 14, wherein said one or more first items include one or more discount coupons; A method wherein said one or more second items include one or more products associated with said one or more discount coupons.

17. In an electronic device that processes benefit information, processor; and A memory comprising instructions configured to be executed by the processor is stored, The above instructions, when executed by the processor, cause the processor to: Receive request information for a first page related to the first user type from a terminal device of a user corresponding to the first user type, In response to the above request information, determine a first benefit to be included in the first page among a plurality of benefits related to the first user type, Decide on the items related to the first benefit to be included on the first page above, An electronic device that provides the first page, including information about the first benefit and information about the item related to the first benefit, to a terminal device of a user corresponding to the first user type.

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