Live-streaming interaction method and apparatus, and device and medium

Abstract

A live-streaming interaction method and apparatus, and a device and a medium. The method comprises: displaying a live-streaming interface of a target live stream; displaying comment information of the live stream in a first area of the live-streaming interface; and in response to determining that the target live stream meets a preset condition, displaying target resource information in a second area of the live-streaming interface. By using the above technical solution, on the basis of displaying comment information of a live stream in one area of a live-streaming interface, when it is determined that the live stream meets a preset condition, target resource information can be displayed in the other area of the live-streaming interface.

Description

Live interactive method, device, equipment and medium

[0001] CROSS-REFERENCE TO RELATED APPLICATIONS

[0002] This application claims priority to the Chinese patent application filed with the State Intellectual Property Office of China on August 11, 2023, with application number 202311016494.8 and invention name “A live interactive method, device, equipment and medium”, the entire contents of which are incorporated by reference into this application. Technical Field

[0003] The present disclosure relates to the field of live broadcast technology, and in particular to a live broadcast interactive method, device, equipment and medium. Background Art

[0004] With the continuous development of Internet technology and multimedia technology, more and more users are participating in interactions and obtaining resources through live broadcasts.

[0005] Summary of the Invention

[0006] The present disclosure provides a live broadcast interactive method, apparatus, device and medium.

[0007] The present disclosure provides a live interactive method, the method comprising:

[0008] Display the live broadcast interface of the target live broadcast room;

[0009] Displaying live broadcast room comment information in the first area of ​​the live broadcast interface;

[0010] In response to determining that the target live broadcast room meets the preset conditions, target resource information is displayed in the second area of ​​the live broadcast interface.

[0011] The present disclosure also provides a live interactive device, comprising:

[0012] Live broadcast module, used to display the live broadcast interface of the target live broadcast room;

[0013] A first display module is used to display live broadcast room comment information in the first area of ​​the live broadcast interface;

[0014] The second display module is used to display target resource information in the second area of ​​the live broadcast interface in response to determining that the target live broadcast room meets the preset conditions.

[0015] An embodiment of the present disclosure also provides an electronic device, which includes: a processor; a memory for storing instructions executable by the processor; the processor is used to read the executable instructions from the memory and execute the instructions to implement the live interactive method provided by the embodiment of the present disclosure.

[0016] An embodiment of the present disclosure further provides a computer-readable storage medium, wherein the storage medium stores a computer program, and the computer program is used to execute the live interactive method provided by the embodiment of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0017] The above and other features, advantages, and aspects of the various embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and that the originals and elements are not necessarily drawn to scale.

[0018] FIG1 is a flow chart of a live interactive method provided by an embodiment of the present disclosure;

[0019] FIG2 is a schematic diagram of a live broadcast interface provided by an embodiment of the present disclosure;

[0020] FIG3 is a flow chart of another live interactive method provided by an embodiment of the present disclosure;

[0021] FIG4 is a schematic diagram of another live broadcast interface provided by an embodiment of the present disclosure;

[0022] FIG5 is a schematic diagram of another live broadcast interface provided by an embodiment of the present disclosure;

[0023] FIG6 is a schematic structural diagram of a live interactive device provided by an embodiment of the present disclosure;

[0024] FIG7 is a schematic structural diagram of an electronic device provided by an embodiment of the present disclosure. DETAILED DESCRIPTION

[0025] The following describes embodiments of the present disclosure in more detail with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments described herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of protection of the present disclosure.

[0026] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0027] As used herein, the term "including" and its variations are open-ended, i.e., "including but not limited to." The term "based on" means "based, at least in part, on." The term "one embodiment" means "at least one embodiment," the term "another embodiment" means "at least one additional embodiment," and the term "some embodiments" means "at least some embodiments." Other terms are defined in the following description.

[0028] It should be noted that the concepts of "first" and "second" mentioned in this disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0029] It should be noted that the modifications of "one" and "multiple" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, they should be understood as "one or more".

[0030] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0031] The existing live broadcast solutions have a single method of displaying and obtaining live broadcast room resource information, resulting in a low resource acquisition rate, which cannot meet user needs and affects user experience.

[0032] In order to solve the problem of information display in the live broadcast resource recommendation scenario, the embodiment of the present disclosure provides a live broadcast interaction method, which is introduced below in conjunction with specific embodiments. The technical solution provided by the embodiment of the present disclosure has the following advantages over the prior art: the live broadcast interaction solution provided by the embodiment of the present disclosure displays the live broadcast interface of the target live broadcast room; displays the live broadcast room comment information in the first area of ​​the live broadcast interface; and displays the target resource information in the second area of ​​the live broadcast interface in response to determining that the target live broadcast room meets the preset conditions. With the above technical solution, on the basis of displaying the live broadcast room comment information in one area of ​​the live broadcast interface, the target resource information can be displayed in another area of ​​the live broadcast interface when it is determined that the live broadcast room meets the preset conditions. By accessing the resource information, users can quickly and intuitively understand the resource information on the live broadcast interface, expanding the resource information display method, which is conducive to improving resource acquisition efficiency and enhancing the live broadcast interactive experience.

[0033] FIG1 is a flow chart of a live interactive method provided by an embodiment of the present disclosure. The method can be executed by a live interactive device, wherein the device can be implemented using software and / or hardware and can generally be integrated into an electronic device. As shown in FIG1 , the method includes:

[0034] Step 101: Display the live broadcast interface of the target live broadcast room.

[0035] The live interactive method of the embodiment of the present disclosure can be executed by the target audience client (abbreviated as audience end), and the audience end can be the client where the audience watching the live broadcast is located. The live broadcast interface can be an interface in the audience end for playing the live video of the live broadcast room and displaying relevant information of the live broadcast room. The embodiment of the present disclosure can be the live broadcast interface of the target live broadcast room. The target live broadcast room can be a live broadcast room that displays one or more resources and supports resource acquisition. The anchor can interact with the audience in the target live broadcast room in the form of live broadcast to display resources. The number of resources can be one or more, and there is no specific limit. The resources in the embodiment of the present disclosure can include multiple types. For example, resources can include virtual resources and physical resources. Virtual resources can include virtual items. Physical resources can include physical items, etc. In addition, the method can also be executed by the target anchor client, and the details will not be repeated.

[0036] In the embodiment of the present disclosure, after receiving the live broadcast viewing trigger operation of the current object, the viewer end can obtain the live video, resource information to be displayed, and other related information of the target live broadcast room corresponding to the live broadcast viewing trigger operation from the server end, and display the live video, resource information, and other related information of the target live broadcast room on the live broadcast interface. In the embodiment of the present disclosure, the object can be a viewer or user watching the live broadcast.

[0037] Step 102: Display the live broadcast room comment information in the first area of ​​the live broadcast interface.

[0038] The first area may be an area in the live broadcast interface set for live broadcast room comment information, wherein at least a portion of the live broadcast screen of the live video is displayed in the first area, and the live broadcast room comments may partially cover at least a portion of the live broadcast screen. Specifically, the first area may be the bottom area of ​​the live broadcast screen, such as the public screen area (i.e., the comment area). The live broadcast room comment information is scrolled along a first direction in the first area of ​​the live broadcast interface. The first direction may be set according to actual conditions, for example, the first direction may be from bottom to top.

[0039] The live broadcast room comment information is displayed in a layer above the first area of ​​the live broadcast interface, that is, the layer where the live broadcast room comment information is located is superimposed on the playback layer of the live video, and part of the live broadcast screen displayed in the first area is blocked during the display.

[0040] Step 103: In response to determining that the target live broadcast room meets the preset conditions, the target resource information is displayed in the second area of ​​the live broadcast interface.

[0041] The second area is larger than the first area, that is, the second area can be an area of ​​the live broadcast interface that is much larger than the first area. For example, the second area can be in the center of the live broadcast interface or in the subject's line of sight, allowing the subject to see it directly. The second area also displays at least a portion of the live broadcast video. The target resource information is scrolled in the second area of ​​the live broadcast interface along a second direction that is different from the first direction, for example, from left to right.

[0042] The second area may be a barrage display area, and the barrage display area may be the top area of ​​the live broadcast screen, such as the area outside the public screen area. The barrage display area includes at least one barrage display track, and the target resource information is displayed on at least one barrage display track. The barrage information in the barrage display area is also scrolled along the second direction, and the target resource information can be displayed as a kind of barrage information. The barrage display track may be a track set in the barrage display area for displaying barrage information, and the barrage information can be scrolled along the barrage display track, and at least one may be set. By displaying resource information in the barrage display area, the barrage display scene is expanded, the display effect of the barrage information during live broadcast is improved, and the resource acquisition atmosphere is effectively enhanced.

[0043] In one embodiment, the bullet chat display area also displays target comments from the live broadcast room comments. Target comments can be pinned comments or comments that meet preset interaction conditions. Comments that meet preset interaction conditions, for example, are comments generated within a second preset time period after the number of likes within a first preset time period reaches a preset threshold. The first preset time period, second preset time period, and preset threshold can be set based on actual business needs and are not limited to specific ones.

[0044] The target resource information can be resource guidance information for guiding the acquisition of the first resource, or it can be resource acquisition information. The first resource can be used to transfer at least part of the second resource associated with the live broadcast room. For example, the first resource can be a full-reduction coupon, a discount coupon, or a coupon, etc. (correspondingly, the resource guidance information of the first resource can be a coupon collection guidance information, such as a coupon control / icon). A part of the second resource of the live broadcast room is obtained through the first resource. The second resource can be one of the multiple resources corresponding to the live broadcast room, specifically a physical item or virtual item promoted by the live broadcast room, for example, the second resource can be a book recommended by the live broadcast room. Resource acquisition information can be information indicating that the object has acquired a resource in the target live broadcast room. For example, the resource acquisition information can be "Object A has acquired the resource." The preset condition can be a specific condition for determining whether the target resource information is displayed. The preset condition can be related to the resource acquisition data, audio data, or video data of the target live broadcast room, and can be set according to actual conditions.

[0045] In some embodiments, in response to determining that the target live broadcast room meets a preset condition, at least one of the following is included: in response to determining that the resource acquisition data of the target live broadcast room meets a first condition; in response to determining that the audio data or video data of the target live broadcast room meets a second condition.

[0046] Optionally, determining whether the resource acquisition data of the target live broadcast room meets the first condition includes: if the total resource acquisition amount of the target live broadcast room within a preset time period or the resource acquisition amount of the current resources reaches a preset threshold, then determining that the resource acquisition data of the target live broadcast room meets the first condition.

[0047] Among them, the preset time period can be set in advance according to specific needs or application scenarios, for example, the preset time period can be half an hour. The resource acquisition data can include the specific content of each resource acquisition of each resource corresponding to the target live broadcast room. For example, the resource acquisition data can include data such as the resource acquisition amount, resource acquisition object, resource acquisition time, and resource acquisition method of each resource. The total resource acquisition amount can be the sum of the resource acquisition amounts of all resources in the target live broadcast room (such as all items promoted in this live broadcast) in this live broadcast. The resource acquisition amount of the current resource (such as the item being explained in the target live broadcast room at the current moment) can be the resource acquisition amount of the item being explained in the target live broadcast room at the current moment in this live broadcast. The resource acquisition amount of a resource can be the specific amount of the resource acquired by the object. The preset threshold value can include a first threshold value set for the total resource acquisition amount or a second threshold value set for the resource acquisition amount of the current resource. The first threshold value is greater than the second threshold value and is set according to actual conditions.

[0048] The viewer terminal can obtain the total resource acquisition amount of the target live broadcast room within a preset time period or the resource acquisition amount of the current resource within the preset time period, and determine whether the total resource acquisition amount is greater than or equal to the first threshold value among the preset threshold values, or determine whether the resource acquisition amount of the current resource is greater than or equal to the second threshold value among the preset threshold values. If so, it is determined that the resource acquisition data of the target live broadcast room meets the first condition, that is, it is determined that the target live broadcast room meets the preset condition. The viewer terminal can then replace the previously displayed information with the target resource information in the second area of ​​the live broadcast interface for display.

[0049] In the above scheme, the total resource acquisition amount of the target live broadcast room within a period of time or whether the resource acquisition amount of the current resource reaches the preset threshold is used as the trigger condition for displaying the target resource information. It can be accurately triggered according to the actual resource acquisition situation, which is more in line with the actual application scenario and is conducive to meeting the resource acquisition display needs in special scenarios.

[0050] Optionally, determining whether the audio data or video data of the target live broadcast room meets the second condition includes: if the audio data of the target live broadcast room includes preset audio, or the video data includes a preset image, then determining that the audio data or video data meets the second condition.

[0051] If the audio data or video data includes a preset keyword, it is determined that the audio data or video data meets the second condition.

[0052] Among them, the preset audio can be audio including preset keywords, the preset image can be an image including preset keywords, and the preset keywords can be keywords related to the display of target resource information determined according to business needs. The number of preset keywords is not limited. For example, the preset keywords can be countdown, previous link, etc., which are only examples. The audience end can obtain the audio data or video data of the target live broadcast room, and determine whether the audio data includes the preset audio or whether the video data includes the preset image, or convert the audio data or video data into text to obtain the target text, and determine whether the target text includes the preset keywords. If so, it is determined that the audio data or video data meets the second condition, that is, it is determined that the target live broadcast room meets the preset condition. Afterwards, the audience end can replace the previously displayed information with the target resource information for display in the second area of ​​the live broadcast interface.

[0053] In some embodiments, when the target resource information is resource acquisition information, the target resource information includes at least one of the following: first information indicating that the target object has completed resource acquisition, second information indicating that another object other than the target object has completed resource acquisition, and third information indicating that multiple objects have completed resource acquisition. The first information is displayed in a first format in the second area, the second information is displayed in a second format in the second area, and the third information is displayed in a third format in the second area.

[0054] The target object may be an object corresponding to a target audience client. The first information may represent the target object of the target audience client (the user who is watching the live broadcast through the target audience client) acquiring the resources promoted in the live broadcast room. Different resources promoted in the live broadcast room acquired by the target object may correspond to the same first information, and the first information may be displayed only on the audience end of the target object. The second information may represent the acquisition of resources promoted in the live broadcast room by other objects watching the live broadcast other than the target object. The information types included in the first information and the second information may be the same or different. If the same, they may include the name of the target object and text representing the acquired resources. If different, the first information may also include information such as the object avatar.

[0055] The first style may be a display style set for the first information, the second style may be a display style set for the second information, and the third style may be a display style set for the third information. The first, second, and third styles are different to create visual differentiation during display. The first, second, and third styles may each include attributes such as border color, background color, and text color. It is understood that the second style may also include multiple sub-styles, each with different attributes and quantities to enhance visual effects and avoid visual fatigue.

[0056] When the audience displays the target resource information in the second area of ​​the live broadcast interface, for the first information of the resource acquisition information in the target resource information, the first information can be displayed in the first area in a first style after detecting that the target object has acquired a resource; for the second information of the resource acquisition information in the target resource information, the second information forwarded by the server is obtained, and the second information is displayed in the second area in a second style. The second information can be generated by the client where other objects are located; the specific display method of the above-mentioned first information and second information is the same as the display method of the barrage, which is scrolling display, and the display position is not limited. For example, the second area is the barrage display area, and the first information can be displayed in the first row of the barrage display area, and the second information can be displayed in other rows of the barrage display area. This is just an example.

[0057] In some embodiments of the present disclosure, when the target resource information includes the first information, displaying the target resource information in the second area of ​​the live broadcast interface may include: displaying target prompt information in the live broadcast interface; displaying an acquisition entry for the current resource (such as the item being explained in the target live broadcast room at the current moment) in response to the target object's triggering operation on the target prompt information; in response to detecting that the target object has acquired the current resource based on the acquisition entry of the current resource, displaying target resource information in the second area of ​​the live broadcast interface to indicate that the target object has completed the acquisition of the current resource.

[0058] Among them, the target prompt information can be information used to prompt the target object to participate in the interaction of displaying the target resource information in the second area through the current resource. This information can be set according to actual conditions. After the audience detects that the target live broadcast room meets the preset conditions, the target prompt information can also be displayed on the live broadcast interface. The specific location of the target prompt information is not limited. For example, it can be displayed in the first line of the comment area. Afterwards, in response to the target object's triggering operation on the target prompt information, the current resource acquisition entrance can be displayed. The acquisition entrance can be an acquisition link for the current resource, and the current resource can be acquired through the acquisition entrance. Afterwards, when it is detected that the target object has acquired the current resource based on the current resource acquisition entrance, the first information of the target object for the current resource can be displayed in the second area of ​​the live broadcast interface. For example, assuming that the target object is object A and the current resource is resource No. 1, the first information can be "Object A has acquired the resource."

[0059] In the above solution, a prompt message is used to enable the object to quickly participate in the interaction of displaying resource acquisition information in the bullet screen display area, thereby improving the efficiency of participating in the interaction.

[0060] Exemplarily, Figure 2 is a schematic diagram of a live broadcast interface provided by an embodiment of the present disclosure. As shown in Figure 2, a live broadcast interface 200 is shown in the figure. The target resource information is displayed in the barrage display area 201 in the live broadcast interface 200. The box 202 in the first row of the barrage display area 201 displays the first information of the target resource information in a first style. The first information in the figure includes the object name and object avatar of the current object B and the text "Resources have been obtained". The first style is to display the border of the box 202 in bold, which is only an example. For example, the first style can also highlight the border; the box 203 and the box 204 respectively display the second information of the other objects in the two target resource information in two sub-styles of the second style. The box 203 includes other objects E and the text "Resources have been obtained". One sub-style of the second style is a black border, black font, and white background color. The box 204 includes other objects G and the text "Resources have been obtained". Another sub-style of the second style is a black border, white font, and gray background color. These two sub-styles are only examples.

[0061] In addition, as shown in Figure 2, the comment area 206 of the live broadcast interface 200 in the figure also displays target prompt information 207. The comment area 206 can contain comments from the audience currently watching the live broadcast. The figure shows three comments as an example. The target prompt information 207 is "Celebrate and grab resource No. 1 to participate in the wall display", which is used to prompt the current object to participate in the interaction of displaying the target resource information in the barrage display area through resource No. 1. After the current object triggers the target prompt information 207, the acquisition entrance of resource No. 1 can be displayed (not shown in the figure), and then the current object can obtain resource No. 1 based on the acquisition entrance. When it is detected that the current object has obtained resource No. 1, the first information of the target resource information in box 202 in the barrage display area 201 can be displayed. It can be understood that when the current object obtains other resources besides resource No. 1 through other entrances, the first information in box 202 can also be displayed.

[0062] In the above scheme, the first information for the target object in the target resource information and the second information for objects other than the target object are displayed in different styles, which can form visual differences, enable the audience to quickly distinguish different resource acquisition information, and improve the effect of information display.

[0063] In some embodiments of the present disclosure, when the target resource information includes third information, displaying the target resource information in the second area of ​​the live broadcast interface includes: determining a resource acquisition amount and a target resource whose resource acquisition amount is greater than or equal to two; determining the third information corresponding to the target resource; and displaying the third information in the second area of ​​the live broadcast interface. Displaying the third information in a third format in the second area.

[0064] The resource acquisition object is the object that has acquired the target resource. The resource acquisition object can be the user who acquired the resource. The third information can be resource acquisition information indicating that a single resource has been acquired by two or more objects. The multiple objects corresponding to the third information may or may not include the target object, without limitation. The third information can include resource information, object information, and text indicating that the resource has been acquired.

[0065] When the viewer displays the target resource information in the second area of ​​the live broadcast interface, the viewer can first obtain the resource acquisition amount of each resource and determine the target resource whose resource acquisition amount is greater than or equal to two and whose resource acquisition objects are greater than or equal to two. The target resource can be the resource currently displayed on the live broadcast interface or other resources, without limitation. The viewer can then determine the third information corresponding to the target resource. The determination method is not limited. For example, the viewer can obtain the third information pre-set for the target resource or generate the third information of the target resource in real time. The viewer can then display the third information of the target resource in the second area of ​​the live broadcast interface. Optionally, the third information can be displayed in a third style, which can be different from the first style and the second style.

[0066] Optionally, determining the third information corresponding to the target resource may include: determining object information of multiple resource acquisition objects corresponding to the target resource, wherein the resource acquisition object is an object that has acquired the target resource; determining a display title of the target resource based on the resource display order or resource name of the target resource; and combining the object information, display title and preset text of at least two resource acquisition objects corresponding to the target resource to obtain the third information corresponding to the target resource.

[0067] Among them, the resource acquisition object can be the object that acquires the above-mentioned target resource, and the object information can include the object avatar and the object name. The resource display order of the target resource can be the specific display order of the target resource in the target live broadcast room, that is, the target live broadcast room displays the target resource in which order. The resource name of the target resource can be the original resource name of the target resource, which is set by the owner of the target resource and may be longer. The display title can be a title with a small amount of text set for the target resource, for example, the amount of text in the display title is not more than 4. The preset text can represent the text of the resource that has been acquired, and is set according to the actual situation. For example, the preset text can be "resources acquired".

[0068] When the audience determines the third information corresponding to the target resource, it can obtain the object information of at least two resource acquisition objects corresponding to the target resource, the resource display order and the resource name of the target resource, and then determine the display title of the target resource according to the resource display order of the target resource. For example, when the resource display order of the target resource is first, the display title can be resource No. 1; or, determine the display title according to the resource name of the target resource, which can be determined by a preset algorithm. The corresponding display title can be obtained by inputting the resource name of the target resource into the preset algorithm. The preset algorithm can be a deep learning algorithm with a pre-ordered sequence. For example, when the resource name of the target resource is "Automatically**Adjust Desk Lamp", the display title can be Adjust Desk Lamp; then the object information, display title and preset text of at least two resource acquisition objects corresponding to the target resource can be combined to obtain the third information of the target resource, and then the multiple third information of the target resource can be displayed in the second area of ​​the live broadcast interface.

[0069] For example, referring to Figure 2, the third information in the target resource information is displayed in the barrage display area 201 of the live broadcast interface 200, and the box 205 in the barrage display area 201 displays the third information. The target resource corresponding to the third information in the figure is resource No. 1, including the object avatars of the two objects that obtain resource No. 1, the object name "*B, etc.", the number of objects 10, and the text "Resource No. 1 has been obtained", and the third style corresponding to the box 205 is black border, white font, and black background color, which is different from the first and second styles mentioned above.

[0070] In the above scheme, when multiple objects are acquiring the same resource, the resource acquisition information of multiple objects can be adaptively displayed, so that the audience can quickly and intuitively know that a resource is currently being acquired by multiple objects, which strengthens the resource acquisition atmosphere and is conducive to improving resource acquisition efficiency.

[0071] In some embodiments, when the target resource information is resource guidance information, the live interactive method may further include: displaying a resource acquisition control in response to a trigger operation on the target resource information; and acquiring a first resource in response to a trigger operation on the resource acquisition control.

[0072] The resource acquisition control may be a functional control for acquiring the first resource. The first resource may be used to transfer at least a portion of a second resource associated with the live broadcast room. For example, the first resource may be a discount coupon, a coupon, or a coupon. The first resource may be used to acquire a portion of a second resource of the live broadcast room. The second resource may be one of multiple resources corresponding to the live broadcast room, for example, the second resource may be a book recommended by the live broadcast room.

[0073] After receiving a trigger operation on target resource information from an object, the live interactive device can display a resource acquisition control for the target resource information. Subsequently, after receiving a trigger operation on the resource acquisition control, the first resource can be acquired. By displaying resource guidance information on the live interface, the object can quickly acquire the corresponding resource, thereby utilizing the resource to transfer or acquire resources associated with the live broadcast room. This effectively enhances the resource acquisition atmosphere, improves the information display effect during live broadcasts, and can meet resource display requirements in special scenarios, thereby improving resource acquisition efficiency.

[0074] The live interactive solution provided by the disclosed embodiment displays the live interface of the target live room; displays the live room comment information in the first area of ​​the live interface; and displays the target resource information in the second area of ​​the live interface in response to determining that the target live room meets the preset conditions. Using the above technical solution, based on displaying the live room comment information in one area of ​​the live interface, the target resource information can be displayed in another area of ​​the live interface when it is determined that the live room meets the preset conditions. By accessing the resource information, users can quickly and intuitively understand the resource information on the live interface, expanding the resource information display method, thereby facilitating improved resource acquisition efficiency and further enhancing the live interactive experience.

[0075] In some embodiments, before displaying the target resource information in the second area of ​​the live broadcast interface, the live broadcast interaction method may further include: determining whether the interval between the last triggering time point and the current time point of the target live broadcast room is greater than a preset time, wherein the last triggering time is the time point when the target resource information was last displayed in the barrage display area of ​​the live broadcast interface; wherein, displaying the target resource information in the second area of ​​the live broadcast interface includes: if the interval between the last triggering time point and the current time point of the target live broadcast room is greater than the preset time, then executing the display of the target resource information in the second area of ​​the live broadcast interface.

[0076] After the audience detects that the target live broadcast room meets the preset conditions, it can first obtain the interval time between the last trigger time point of the target live broadcast room and the current time point. The last trigger time point can be the time point when the target live broadcast room last triggered the display of the target resource information in the second area, and compare the interval time with the preset time. If the interval time is greater than the preset time, it means that displaying the target resource information in the second area at this time will not disturb the user, and the operation can be performed; if the interval time is less than or equal to the preset time, it means that there has been an interaction in a short period of time in which the target resource information is displayed in the second area. At this time, the display may disturb the user, and the operation of displaying the target resource information in the second area will not be performed. Among them, the preset time can be set according to the actual situation. For example, the preset time can be set to 1 hour.

[0077] In the above scheme, by adding a comparison between the interval time and the preset time before displaying the target resource information in the barrage display area of ​​the live broadcast interface, it is possible to improve the resource acquisition efficiency while effectively avoiding disturbing the users watching the live broadcast, thereby further improving the user's live broadcast experience.

[0078] In some embodiments, after the target resource information is displayed in the second area of ​​the live broadcast interface, the live broadcast interaction method may further include: in response to detecting that the display duration of the target resource information reaches a display threshold, ending the display of the target resource information.

[0079] The display duration may be the duration from the start to the end of the display of the target resource information in the second area, and the display threshold may be a time threshold set for the display duration, which may be set according to actual conditions. For example, the display threshold may be set to 10 minutes.

[0080] After the viewer displays the target resource information in the second area of ​​the live broadcast interface, they can obtain the duration of the target resource information's display in the second area and compare it with the display threshold. If the display duration equals the display threshold, the target resource information can be displayed and replaced with the information previously displayed in the second area. By increasing the control over the display duration, the frequent display of resource information can be avoided, further improving the user's live broadcast experience.

[0081] For example, FIG3 is a flow chart of another live interactive method provided by an embodiment of the present disclosure. As shown in FIG3 , in a feasible implementation, after displaying the target resource information in the second area of ​​the live interface, the live interactive method may further include:

[0082] Step 301: Display interactive participation prompt information in the first area or the second area of ​​the live broadcast interface.

[0083] Among them, the interactive participation prompt information can be interactive prompt information used to enhance user participation in a live broadcast scenario. The types of interaction can include at least one, without specific limitation. For example, the interaction can include item acquisition, etc. Items can include physical items and / or virtual items. Physical items can include physical objects such as laptops, and virtual items can include virtual coupons, coins, etc., without specific limitation.

[0084] After the target resource information is displayed in the second area of ​​the live broadcast interface, the audience terminal may display interactive participation prompt information in the first area or the second area. The specific information can be set according to the actual situation. Optionally, the specific information content of the interactive participation prompt information displayed in the first area and the second area can be the same or different, but the function is the same.

[0085] For example, FIG4 is a schematic diagram of another live broadcast interface provided by an embodiment of the present disclosure. As shown in FIG4 , a live broadcast interface 400 is shown. In the live broadcast interface 400, a bullet screen display area 401 displays interactive participation prompt information 402. The interactive participation prompt information 402 includes the information content "Obtain resources and get items. XX people have participated." This is only an example. In addition, the comment area 404 of the live broadcast interface 400 can also display interactive participation prompt information 405. The interactive participation prompt information 405 includes the information content "Obtain resources and get items during the limited-time carnival." It has the same function as the interactive participation prompt information 402.

[0086] Step 302: In response to the current object's triggering operation on the interactive participation information, a participation entrance for the target interaction corresponding to the interactive participation information is displayed.

[0087] The triggering operation may include gesture control operations (such as clicking, long pressing, double clicking, etc.), voice control operations, or expression control operations on the interactive participation information, etc., which are not limited in the embodiments of the present disclosure. The participation entrance may be a quick entrance to participate in the target interaction, which may include relevant information about the target interaction and quick controls for participation, etc., and the object can quickly participate in the target interaction through the participation entrance.

[0088] After the audience detects the triggering operation of the current object on the interactive participation information, the participation entrance of the target interaction corresponding to the interactive participation information can be displayed on the live broadcast interface. For example, Figure 5 is a schematic diagram of another live broadcast interface provided by an embodiment of the present disclosure, showing a live broadcast interface 500, in which a participation entrance 504 for the target interaction is displayed. The target interaction is the interaction corresponding to the interactive participation prompt information 502 in the barrage display area 501. The participation entrance 504 is displayed in the form of a card, including relevant information of the target interaction and a participation control 505. In the figure, the target interaction is "obtaining resources and items". The resource picture, resource name, interaction end time, number of objects currently participating in the interaction, and specific items of the target interaction of the resource corresponding to the target interaction are displayed in the participation entrance 504.

[0089] Step 303: In response to detecting the interactive operation performed by the current object based on the participation entrance, obtain the interactive participation result of the current object participating in the target interaction, and display the target result in the bullet screen display area when the interactive participation result is the target result.

[0090] Interaction operations include at least one of posting a comment, liking a post, and / or acquiring resources. The interaction participation result can be the final outcome of the current subject's participation in the target interaction. For example, if the target interaction is to acquire a physical item, the interaction participation result can be whether the current subject acquires the physical item. The target outcome can be a positive outcome of the interaction participation result. For example, if the target interaction is to acquire a physical item, the target outcome can be the acquisition of the physical item.

[0091] After the audience displays the target interaction entry corresponding to the interactive participation information, the audience can jump to the interactive control corresponding to the participation entry after detecting the current object's triggering operation on the participation entry, obtain the interactive operation performed by the current object based on the interactive control, and then the current object successfully participates in the target interaction, obtain the interactive participation result of the current object's participation in the target interaction, and display the target result in the bullet screen display area of ​​the live broadcast interface when the interactive participation result is the target result. If the interactive participation result of the current object is not the target result, the interactive participation results of other objects with the target result can also be displayed in the bullet screen display area of ​​the live broadcast interface.

[0092] For example, referring to FIG5 , the target result 503 of the current object participating in the target interaction is displayed in the bullet screen display area 501 of the live broadcast interface 500 . The current object is D, and the target result is that the current object obtains an item.

[0093] In the above scheme, in the scenario where the target resource information is displayed in the second area of ​​the live broadcast interface, various other interactions that enhance user participation are also supported, and the interactive prompt information and participation results can also be displayed in the barrage display area, so that users can quickly participate in the user and understand the results of the interaction in the current scenario. By combining the interaction and other objects displayed in the barrage display area with the target resource information, the user's live broadcast participation can be further enhanced, thereby improving the information display effect during the live broadcast and the user's live broadcast experience.

[0094] FIG6 is a schematic diagram of the structure of a live interactive device provided by an embodiment of the present disclosure. The device can be implemented by software and / or hardware and can generally be integrated into an electronic device. As shown in FIG6 , the device includes:

[0095] Live broadcast module 601, used to display the live broadcast interface of the target live broadcast room;

[0096] A first display module 602 is configured to display live broadcast room comment information in a first area of ​​the live broadcast interface;

[0097] The second display module 603 is used to display target resource information in the second area of ​​the live broadcast interface in response to determining that the target live broadcast room meets the preset conditions.

[0098] Optionally, the live broadcast room comment information is displayed by scrolling along a first direction in a first area of ​​the live broadcast interface; and the target resource information is displayed by scrolling along a second direction in a second area of ​​the live broadcast interface.

[0099] Optionally, the target resource information is used to guide acquisition of the first resource, and the apparatus further includes an acquisition module, configured to:

[0100] In response to a triggering operation on the target resource information, displaying a resource acquisition control;

[0101] In response to a triggering operation on the resource acquisition control, the first resource is acquired.

[0102] Optionally, the second area is a bullet screen display area, the bullet screen display area includes at least one bullet screen display track, and the target resource information is displayed in the at least one bullet screen display track.

[0103] Optionally, the barrage display area also displays target comment information in the live broadcast room comment information.

[0104] Optionally, the first resource is used to transfer at least part of the second resource associated with the live broadcast room.

[0105] Optionally, the second display module 603 includes a determining unit configured to include at least one of the following:

[0106] A first subunit is configured to respond to determining that the resource acquisition data of the target live broadcast room meets a first condition;

[0107] The second subunit is configured to respond to determining that the audio data or video data of the target live broadcast room meets a second condition.

[0108] Optionally, the first subunit is used to:

[0109] If the total resource acquisition amount of the target live broadcast room within a preset time period or the resource acquisition amount of the current resources reaches a preset threshold, it is determined that the resource acquisition data of the target live broadcast room meets the first condition.

[0110] Optionally, the second subunit is used to:

[0111] If the audio data of the target live broadcast room includes preset audio, or the video data includes a preset image, it is determined that the audio data or the video data meets the second condition.

[0112] Optionally, the target resource information includes at least one of the following: first information indicating that a target object completes resource acquisition, second information indicating that other objects except the target object complete resource acquisition, and third information indicating that multiple objects complete resource acquisition.

[0113] Optionally, the second area displays the first information in a first style, the second area displays the second information in a second style, and the second area displays the third information in a third style.

[0114] Optionally, when the target resource information includes the first information, the display module 602 includes a first information unit configured to:

[0115] Display target prompt information on the live broadcast interface;

[0116] In response to the target object triggering the target prompt information, displaying the acquisition entrance of the current resource;

[0117] In response to detecting that the target object has acquired the current resource based on the acquisition entry of the current resource, target resource information indicating that the target object has completed the acquisition of the current resource is displayed in the second area of ​​the live broadcast interface.

[0118] Optionally, the device further includes an interactive module for: after the target resource information is displayed in the second area of ​​the live broadcast interface,

[0119] Displaying interactive participation prompt information in the first area or the second area of ​​the live broadcast interface;

[0120] In response to the current object's triggering operation on the interactive participation information, displaying a participation entrance for a target interaction corresponding to the interactive participation information;

[0121] In response to detecting an interactive operation performed by the current object based on the participation entrance, the interactive participation result of the current object in participating in the target interaction is obtained, and when the interactive participation result is the target result, the target result is displayed in the barrage display area, wherein the interactive operation includes at least one of posting comments, liking and / or resource acquisition.

[0122] The live interactive device provided in the embodiments of the present disclosure can execute the live interactive method provided in any embodiment of the present disclosure, and has functional modules and beneficial effects corresponding to the execution method.

[0123] The embodiments of the present disclosure also provide a computer program product, including a computer program / instruction, which, when executed by a processor, implements the live interactive method provided by any embodiment of the present disclosure.

[0124] FIG7 is a schematic diagram of the structure of an electronic device provided in an embodiment of the present disclosure. Specific reference will be made below to FIG7 , which shows a schematic diagram of the structure of an electronic device 700 suitable for implementing an embodiment of the present disclosure. The electronic device 700 in the embodiment of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (such as vehicle-mounted navigation terminals), etc., as well as fixed terminals such as digital TVs, desktop computers, etc. The electronic device shown in FIG7 is merely an example and should not impose any limitations on the functions and scope of use of the embodiments of the present disclosure.

[0125] As shown in Figure 7, electronic device 700 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 701, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 702 or a program loaded from a storage device 708 into a random access memory (RAM) 703. Various programs and data required for the operation of electronic device 700 are also stored in RAM 703. Processing device 701, ROM 702, and RAM 703 are connected to each other via a bus 704. An input / output (I / O) interface 705 is also connected to bus 704.

[0126] Typically, the following devices may be connected to the I / O interface 705: an input device 706 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 707 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 708 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 709. The communication device 709 may allow the electronic device 700 to communicate with other devices wirelessly or by wire to exchange data. Although FIG. 7 shows the electronic device 700 with various devices, it should be understood that not all of the devices shown are required to be implemented or present. More or fewer devices may be implemented or present instead.

[0127] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program includes program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network via the communication device 709, or installed from the storage device 708, or installed from the ROM 702. When the computer program is executed by the processing device 701, the above-mentioned functions defined in the live interactive method of the embodiment of the present disclosure are performed.

[0128] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the two. A computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or component, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, device, or component. In the present disclosure, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, which carries computer-readable program code. Such a propagated data signal may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium that can transmit, propagate, or transport a program for use by or in conjunction with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium may be transmitted using any suitable medium, including but not limited to wires, optical cables, RF (radio frequency), etc., or any suitable combination thereof.

[0129] In some embodiments, the client and server can communicate using any currently known or later developed network protocol, such as HTTP (HyperText Transfer Protocol), and can be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or later developed network.

[0130] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0131] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: displays the live broadcast interface of the target live broadcast room; displays the live broadcast room comment information in the first area of ​​the live broadcast interface; and displays the target resource information in the second area of ​​the live broadcast interface in response to determining that the target live broadcast room meets the preset conditions.

[0132] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages, or a combination thereof, including, but not limited to, object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on the remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0133] The flowcharts and block diagrams in the accompanying drawings illustrate the possible implementation architecture, functions and operations of the systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each box in the flowchart or block diagram can represent a module, program segment, or a part of code, and the module, program segment, or a part of code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the box can also occur in a different order than that marked in the accompanying drawings. For example, two boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flowchart, and the combination of the boxes in the block diagram and / or flowchart, can be implemented with a dedicated hardware-based system that performs the specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0134] The units involved in the embodiments described in this disclosure may be implemented in software or hardware, wherein the name of a unit does not necessarily limit the unit itself.

[0135] The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, and without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chip (SOCs), complex programmable logic devices (CPLDs), and the like.

[0136] In the context of the present disclosure, a machine-readable medium can be a tangible medium that can contain or store a program for use by or in conjunction with an instruction execution system, device or equipment. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium can include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0137] It is understandable that before using the technical solutions disclosed in the embodiments of this disclosure, the type, scope of use, usage scenarios, etc. of the information involved in this disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0138] The above description is merely a preferred embodiment of the present disclosure and an illustration of the technical principles employed. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by the specific combination of the above-mentioned technical features, but also includes other technical solutions formed by any combination of the above-mentioned technical features or their equivalents without departing from the above-mentioned disclosed concepts. For example, a technical solution formed by replacing the above-mentioned features with (but not limited to) technical features with similar functions disclosed in this disclosure.

[0139] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details have been included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0140] Although the subject matter has been described in language specific to structural features and / or methodological logical acts, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims.

Claims

1. A live interactive method, comprising: Display the live broadcast interface of the target live broadcast room; Displaying live broadcast room comment information in the first area of ​​the live broadcast interface; In response to determining that the target live broadcast room meets the preset conditions, the target resource information is displayed in the second area of ​​the live broadcast interface.

2. The method according to claim 1, wherein: The live broadcast room comment information is scrolled and displayed along a first direction in a first area of ​​the live broadcast interface; and the target resource information is scrolled and displayed along a second direction in a second area of ​​the live broadcast interface.

3. The method according to claim 1, wherein: The target resource information is used to guide the acquisition of the first resource, and the method further includes: In response to a trigger operation on the target resource information, displaying a resource acquisition control; In response to a trigger operation on the resource acquisition control, the first resource is acquired.

4. The method according to claim 1, wherein: The second area is a bullet screen display area, and the bullet screen display area includes at least one bullet screen display track, and the target resource information is displayed in the at least one bullet screen display track.

5. The method according to claim 4, wherein: The barrage display area also displays target comment information in the live broadcast room comment information.

6. The method according to claim 3, wherein: The first resource is used to transfer at least part of the second resource associated with the live broadcast room.

7. The method according to claim 1, wherein: In response to determining that the target live broadcast room meets the preset condition, at least one of the following is included: In response to determining that the resource acquisition data of the target live broadcast room meets the first condition; In response to determining that the audio data or video data of the target live broadcast room satisfies a second condition.

8. The method according to claim 7, wherein: Determining that the resource acquisition data of the target live broadcast room meets the first condition includes: If the total resource acquisition amount of the target live broadcast room within a preset time period or the resource acquisition amount of the current resources reaches a preset threshold, it is determined that the resource acquisition data of the target live broadcast room meets the first condition.

9. The method according to claim 8, wherein: Determining that the audio data or video data of the target live broadcast room meets the second condition includes: If the audio data of the target live broadcast room includes preset audio, or the video data includes a preset image, it is determined that the audio data or the video data satisfies the second condition.

10. The method according to claim 1, wherein: The target resource information includes at least one of the following: first information that a target object completes resource acquisition, second information that other objects except the target object complete resource acquisition, and third information that multiple objects complete resource acquisition.

11. The method according to claim 10, wherein: The first information is displayed in the second area in a first style, the second information is displayed in the second area in a second style, and the third information is displayed in the second area in a third style.

12. The method according to claim 10, wherein: In a case where the target resource information includes the first information, displaying the target resource information in the second area of ​​the live broadcast interface includes: Displaying target prompt information on the live broadcast interface; In response to the target object's triggering operation on the target prompt information, displaying an acquisition entry for the current resource; In response to detecting that the target object has acquired the current resource based on the acquisition entry of the current resource, target resource information indicating that the target object has completed the acquisition of the current resource is displayed in the second area of ​​the live broadcast interface.

13. The method according to claim 1, wherein: After the target resource information is displayed in the second area of ​​the live broadcast interface, the method further includes: Displaying interactive participation prompt information in the first area or the second area of ​​the live broadcast interface; In response to the current object's triggering operation on the interactive participation information, displaying a participation entrance for a target interaction corresponding to the interactive participation information; In response to detecting an interactive operation performed by the current object based on the participation entrance, an interactive participation result of the current object participating in the target interaction is obtained, and when the interactive participation result is a target result, the target result is displayed in the barrage area, wherein the interactive operation includes at least one of posting comments, liking and / or resource acquisition.

14. A live interactive device, comprising: The live broadcast module is used to display the live broadcast interface of the target live broadcast room; A first display module, used for displaying live broadcast room comment information in a first area of ​​the live broadcast interface; The second display module is used to display the target resource information in the second area of ​​the live broadcast interface in response to determining that the target live broadcast room meets the preset conditions.

15. An electronic device, comprising: processor; a memory for storing instructions executable by the processor; The processor is used to read the executable instructions from the memory and execute the instructions to implement the live interactive method described in any one of claims 1-13 above.

16. A computer-readable storage medium, wherein the storage medium stores a computer program, and the computer program is used to execute the live interactive method described in any one of claims 1 to 13.

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