Information display method and apparatus, and electronic device and computer-readable medium

Abstract

Disclosed in the present application are an information display method and apparatus, and an electronic device and a computer-readable medium. The method comprises: when an information flow page is being displayed and the information flow page comprises recommendation information of at least one recommendation object, if a triggering operation for the recommendation information of one recommendation object is detected, displaying an order submission page of the recommendation object, such that a user can not only view attribute information of the recommendation object on the order submission page, but can also trigger an ordering process of the recommendation object by means of an ordering option in the order submission page. In this way, the aim of quickly entering an order submission page by using recommendation information can be achieved, and thus defects caused by an interaction path entering the order submission being excessively long can be effectively reduced, and the user experience can be effectively improved.

Description

Information display method, device, electronic device, and computer-readable medium

[0001] CROSS-REFERENCE TO RELATED APPLICATIONS

[0002] This application claims priority to the Chinese invention patent application with application number 202311101806.5, entitled “A method, device, electronic device, and computer-readable medium for information display” and filed on August 29, 2023, and the entire application is incorporated herein by reference. Technical Field

[0003] The present application relates to the field of Internet technology, and in particular to an information display method, device, electronic device, and computer-readable medium. Background Art

[0004] In some application scenarios, an information flow page (such as a short video playback page, etc.) can be used to display a certain object (such as clothes, etc.) to the user, so that the user can use the page to complete the order process for the object.

[0005] However, due to defects in the implementation of related object ordering solutions (for example, the interaction path is too long), the user experience is poor.

[0006] Summary of the Invention

[0007] The present application provides an information display method, device, electronic device, and computer-readable medium, which can improve user experience.

[0008] In order to achieve the above objectives, the technical solutions provided by this application are as follows:

[0009] The present application provides an information display method, the method comprising:

[0010] Displaying an information flow page; wherein the information flow page includes recommendation information of at least one recommended object;

[0011] In response to a triggering operation of recommendation information for a recommended object, a bill of lading page for the recommended object is displayed; the bill of lading page includes order options and attribute information of the recommended object.

[0012] In one possible implementation, the bill of lading page displaying the recommended object includes:

[0013] If the preset target conditions are met, the bill of lading page of the recommended object will be displayed;

[0014] The preset target condition includes that the number of object bill of lading operations performed by the login account of the electronic device in a first historical time period is not less than a first number threshold, and the number of object bill of lading operations performed by the login account in a second historical time period is less than a second number threshold;

[0015] and / or,

[0016] The preset target condition includes that the recommended object belongs to the target object type.

[0017] In one possible implementation, in response to a triggering operation of recommendation information for a recommended object, displaying the bill of lading page of the recommended object includes:

[0018] In response to a triggering operation of recommendation information for a recommended object, the information aggregation page corresponding to the recommended object is displayed, and the bill of lading page of the recommended object is displayed on the information aggregation page, wherein the display area size of the information aggregation page is larger than the display area size of the bill of lading page.

[0019] In a possible implementation, if the information flow page is used to recommend a recommended object, the information aggregation page is an object details page, and the object details page is used to describe the recommended object in at least one dimension;

[0020] If the information flow page is used to recommend multiple candidate objects, the information aggregation page is an object aggregation page, and the object aggregation page is used to display object description information of the multiple candidate objects; the multiple candidate objects include the at least one recommended object.

[0021] In a possible implementation, the information aggregation page is used to display object description information of multiple candidate objects;

[0022] The bill of lading page of the recommended object is displayed on the information aggregation page, including:

[0023] The bill of lading page of the candidate objects that meet the preset conditions among the multiple candidate objects is displayed on the information aggregation page.

[0024] In a possible implementation, the preset condition is: being in the first place among the multiple candidate objects, or having the highest popularity value among the multiple candidate objects (for example, having the largest number of following users).

[0025] In a possible implementation manner, the information aggregation page is an object aggregation page;

[0026] After displaying the bill of lading page of the recommended object on the information aggregation page, the method further includes:

[0027] In response to a page switching operation triggered on the bill of lading page, the bill of lading page of the target object corresponding to the recommended object is displayed; the target object is determined based on the page switching operation.

[0028] In a possible implementation, the page switching operation includes at least one sliding operation.

[0029] In a possible implementation, the information aggregation page is used to display object description information of multiple candidate objects;

[0030] After displaying the bill of lading page of the recommended object on the information aggregation page, the method further includes:

[0031] In response to a triggering operation on the object description information of another candidate object among the plurality of candidate objects except the recommended object, a bill of lading page of the candidate object is displayed.

[0032] In a possible implementation manner, after displaying the bill of lading page of the recommended object on the information aggregation page, the method further includes:

[0033] In response to a page exit operation triggered on the bill of lading page, displaying the information aggregation page;

[0034] In response to a page exit operation triggered for the information aggregation page, the information flow page is displayed.

[0035] In a possible implementation, the information flow page is used to recommend a recommendation object;

[0036] The attribute information includes object summary information and specification attribute information, wherein the specification attribute information under each attribute dimension is non-adjustable specification attribute information;

[0037] or,

[0038] The attribute information includes object summary information and specification attribute information, wherein the specification attribute information under at least one attribute dimension includes a plurality of candidate specification attribute information.

[0039] In a possible implementation, the information flow page is used to recommend recommendation information of multiple recommendation objects;

[0040] The information flow display page includes:

[0041] Displaying an information flow page, and displaying recommendation information of some or all of the multiple recommended objects on the information flow page;

[0042] The attribute information includes object summary information and specification attribute information, wherein the specification attribute information under each attribute dimension is non-adjustable specification attribute information;

[0043] or,

[0044] The attribute information includes object summary information and specification attribute information, wherein the specification attribute information under at least one attribute dimension includes a plurality of candidate specification attribute information.

[0045] In one possible implementation, after displaying the bill of lading page of a recommended object in response to a triggering operation of recommendation information for the recommended object, the method further includes:

[0046] In response to a page switching operation triggered by the bill of lading page of the recommended object, the bill of lading page of the target object corresponding to the recommended object is displayed; the target object is determined based on the page switching operation.

[0047] This application provides an information display device, comprising:

[0048] A first display unit is used to display an information flow page; wherein the information flow page includes recommendation information of at least one recommended object;

[0049] The second display unit is used to display a bill of lading page of a recommended object in response to a triggering operation of recommendation information for the recommended object; the bill of lading page includes order options and attribute information of the recommended object.

[0050] The present application provides an electronic device, the device comprising: a processor and a memory;

[0051] The memory is used to store instructions or computer programs;

[0052] The processor is used to execute the instructions or computer programs in the memory so that the electronic device executes the information display method provided in this application.

[0053] The present application provides a computer-readable medium, which stores instructions or computer programs. When the instructions or computer programs are executed on a device, the device executes the information display method provided by the present application.

[0054] The present application provides a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the information presentation method provided by the present application. BRIEF DESCRIPTION OF THE DRAWINGS

[0055] In order to more clearly illustrate the technical solutions in the embodiments of the present application or related technologies, the following briefly introduces the drawings required for use in the embodiments or related technical descriptions. Obviously, the drawings described below are only some embodiments recorded in this application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative work.

[0056] FIG1 is a flow chart of an information display method provided in an embodiment of the present application;

[0057] FIG2 is a schematic diagram of an information flow page provided in an embodiment of the present application;

[0058] FIG3 is a schematic diagram of a page interaction process provided by an embodiment of the present application;

[0059] FIG4 is a schematic diagram of a page interaction process provided by an embodiment of the present application;

[0060] FIG5 is a schematic diagram of a page interaction process provided by an embodiment of the present application;

[0061] FIG6 is a schematic diagram of a page interaction process provided by an embodiment of the present application;

[0062] FIG7 is a schematic diagram of a page interaction process provided by an embodiment of the present application;

[0063] FIG8 is a schematic diagram of a page interaction process provided by an embodiment of the present application;

[0064] FIG9 is a schematic diagram of a page interaction process provided by an embodiment of the present application;

[0065] FIG10 is a schematic structural diagram of an information display device provided in an embodiment of the present application;

[0066] FIG11 is a schematic structural diagram of an electronic device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0067] Research has found that in some related solutions, when a user is watching a short video playback page, and the short video playback page is used to recommend an object (for example, a certain product) to the user, the user needs to go through more steps to complete the order process for the object (for example, click on the product anchor point of the product → enter the product details page, trigger some operations on the product details page → enter the order page, trigger some operations on the order page to complete the order process for the product, etc.), which results in the interaction path being too long, thus affecting the user experience.

[0068] Based on the above findings, the present application provides an information display method, which includes: when an information flow page (for example, a short video playback page, etc.) is being displayed, and the information flow page includes recommendation information of at least one recommended object (for example, product anchors of one or more products, etc.), if a trigger operation for the recommendation information of a recommended object is detected (for example, a click operation triggered by a product anchor of a certain product), the bill of lading page of the recommended object can be displayed, so that the user can not only view the attribute information of the recommended object on the bill of lading page, but also use the order options in the bill of lading page (for example, an order button, etc.) to trigger the order process of the recommended object. In this way, the purpose of quickly entering the bill of lading page using the recommended information can be achieved, thereby effectively reducing the defects caused by the long interactive path to enter the bill of lading page (for example, defects such as poor user experience), and thus effectively improving the user experience.

[0069] In addition, the embodiments of the present application do not limit the execution subject of the information display method provided in the embodiments of the present application. For example, the information display method provided in the embodiments of the present application can be applied to a terminal device or a server. For another example, the information display method provided in the embodiments of the present application can also be implemented with the help of a data interaction process between a terminal device and a server. Among them, the terminal device can be a smart phone, a computer, a personal digital assistant (PDA), a tablet computer, etc. The server can be a stand-alone server, a cluster server, or a cloud server.

[0070] In order to help those skilled in the art better understand the present invention, the following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the accompanying drawings. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without creative work are within the scope of protection of this application.

[0071] In order to better understand the technical solution provided by this application, the information display method provided by this application is described below with reference to some drawings. As shown in Figure 1, the information display method provided by the embodiment of this application includes the following S1-S2. Among them, Figure 1 is a flow chart of an information display method provided by the embodiment of this application.

[0072] S1: Display an information flow page, which includes recommendation information of at least one recommended object.

[0073] The information flow page is used to display certain information (e.g., multimedia data such as short video data or image and text sequence data) so that users can view this information through the information flow page. The short video data includes multiple frames of video images arranged in sequence. The image and text sequence data includes multiple image and text data arranged in sequence, and the image and text data refers to image data carrying text information.

[0074] In addition, the present application does not limit the implementation method of the above information flow page. For example, in some application scenarios, the information flow page can be implemented using a video playback page (for example, a live video playback page or a short video playback page).

[0075] In addition, for the above information flow page (for example, the short video playback page 200 shown in Figure 2), in some application scenarios, the information flow page may include recommendation information of at least one recommended object (for example, the product anchor control 201 shown in Figure 2), so that subsequent users can use the recommendation information of any recommended object to complete the order process for the corresponding recommended object. Among them, the recommended object refers to the object recommended by the information flow page (for example, goods or services, etc.); and this application does not limit the recommended object. For example, the recommended object can be a certain product (for example, clothes, shoes, etc.). For another example, the recommended object can be a certain service (for example, haircuts, information consulting, etc.).

[0076] In addition, this application does not limit the number of recommended objects involved in the above information flow page. For example, in some application scenarios (for example, a single product recommendation scenario), if the information flow page is used to recommend a recommended object, then the information flow page can include recommendation information for a recommended object.

[0077] For example, in some application scenarios (for example, multiple product recommendation scenarios), if the above information flow page is used to recommend multiple recommended objects, then the information flow page may include recommendation information for all or part of the multiple recommended objects, so that the order process for these recommended objects can be completed subsequently by triggering certain operations based on the recommendation information.

[0078] It should be noted that the present application does not limit the implementation method of the information flow page in the above paragraph. For example, in some application scenarios, the information flow page can directly display the recommendation information of the object with the highest ranking position among the multiple recommended objects. For another example, in some application scenarios, the information flow page can directly display the recommendation information of all objects among the multiple recommended objects. For another example, in some application scenarios, the information flow page can first display the recommendation information of the object with the highest ranking position among the multiple recommended objects, so that when a certain condition is met (for example, the video playback progress reaches a preset progress threshold or it is detected that a certain operation is triggered for the information flow page, etc.), the information flow page will display the recommendation information of all objects among the multiple recommended objects.

[0079] Based on the above two paragraphs, it can be known that in one possible implementation, when the above information flow page is used to recommend multiple recommendation objects, the above S1 can specifically be: displaying the information flow page, and displaying the recommendation information of some or all of the multiple recommendation objects on the information flow page. It should be noted that this application does not limit the display method of the recommendation information. For example, in some application scenarios, the recommendation information of some or all of the recommendation objects can be displayed with the help of controls (for example, the product anchor 201 shown in Figure 2). For another example, in some application scenarios, the recommendation information of some or all of the recommendation objects can be displayed in the form of cards.

[0080] In fact, for any recommended object, the recommendation information of the recommended object is used to describe the recommended object; and this application does not limit the implementation method of the recommendation information of the recommended object. For example, in some application scenarios, the recommendation information of the recommended object can at least include the object entry identifier corresponding to the recommended object. Among them, the object entry identifier corresponding to the recommended object is used to identify the viewing entrance of the relevant information of the recommended object; and this application does not limit the implementation method of the object entry identifier. For example, it can be implemented in the form of an anchor (for example, by the product anchor control 201 in Figure 2).

[0081] Based on the relevant content of S1 above, it can be known that for an electronic device (for example, a terminal device), when the electronic device is displaying an information flow page, and the information flow page includes recommendation information of at least one recommended object, the user can quickly complete the ordering process for the corresponding recommended object by triggering certain operations based on the recommendation information.

[0082] S2: In response to a triggering operation of recommendation information for a recommended object, a bill of lading page of the recommended object is displayed; the bill of lading page includes order options and attribute information of the recommended object.

[0083] The above-mentioned "triggering operation for recommendation information of a recommended object" refers to the operation triggered by the recommendation information and used to enter the associated page of the recommended object (for example, the bill of lading page corresponding to the recommended object, etc.); and this application does not limit the "triggering operation for recommendation information of a recommended object". For example, when the recommendation information includes the object entry identifier corresponding to the recommended object, and the object entry identifier is implemented using the product anchor control 201 in Figure 2, the "triggering operation for recommendation information of a recommended object" can be a click operation triggered by the product anchor control 201.

[0084] Furthermore, for any recommended item, the order page for that item is used to implement the order placement process for that item. For example, the order page corresponding to that item can be implemented using order page 300 shown in FIG3 , order page 401 shown in FIG4 , order page 501 shown in FIG5 , order page 600 shown in FIG6 , or order page 701 shown in FIG7 .

[0085] In addition, for any recommended object, the billing page of the recommended object may include an order option and the attribute information of the recommended object. Among them, the order option is used to trigger the order process for the recommended object; and the present application does not limit the implementation method of the order option. For example, in some application scenarios, the order option may include at least one control corresponding to an order method (for example, the confirm order button 301 shown in Figure 3, the confirm order button 402 shown in Figure 4, or the confirm order button 502 shown in Figure 5, etc.), so that the order processing for the recommended object can be realized according to the order method by triggering the control corresponding to a certain order method. Among them, the order method refers to a method that can be selected when placing an order for the recommended object; and the present application does not limit the at least one order method. For example, it can specifically include one or more of a direct order method and an add to shopping cart method.

[0086] In addition, for any recommended object, the attribute information of the recommended object is used to describe the status of the recommended object in at least one aspect; and this application does not limit the implementation method of the attribute information of the recommended object. For ease of understanding, the following four situations are explained.

[0087] Case 1, if the above information flow page is used to recommend a recommended object, then for the recommended object corresponding to the "trigger operation" in S2 above (for example, the product 1 shown in Figure 4), the attribute information of the recommended object may include object summary information and specification attribute information, and the specification attribute information under each attribute dimension is non-adjustable specification attribute information. Among them, the object summary information is used to briefly describe the status of the recommended object in at least one aspect (for example, image, product name, product value, etc.); and this application does not limit the object summary information, for example, it may include one or more of the order resource value, object description image, and object name; the order resource value refers to the resource value required to pay when placing an order for the recommended object; the object description image is used to describe the recommended object in an image manner; and the object name is used to identify the recommended object. In addition, for any attribute dimension, the attribute dimension refers to a certain type of attribute possessed by the recommended object (for example, color, etc.); and the specification attribute information under the attribute dimension is used to describe the status of the recommended object in the attribute dimension (for example, white, etc.).

[0088] It can be seen that in one possible implementation, if the above information flow page (for example, the short video playback page 200 involved in Figure 4) is only used to recommend one recommended object, and the recommended object is a single-specification type object, then when the recommendation information of the recommended object is being displayed on the information flow page, if a trigger operation for the recommendation information is detected, the bill of lading page of the recommended object (for example, the bill of lading page 401 shown in Figure 4) is displayed, so that the bill of lading page not only displays the order option (for example, the confirm order button 402 shown in Figure 4), but also displays the specification attribute information of the recommended object in a fixed state under each attribute dimension, so that the user can know from the bill of lading page what specifications the object he is about to order has.

[0089] Case 2: If the above information flow page is used to recommend a recommended object, then for the recommended object corresponding to the "trigger operation" in S2 above (for example, product 1 shown in FIG7 ), the attribute information of the recommended object may include object summary information and specification attribute information, and the specification attribute information under at least one attribute dimension includes multiple candidate specification attribute information (for example, the first candidate specification shown in FIG7 , ..., the fourth candidate specification, etc.). It can be seen that the bill of lading page of the recommended object includes some candidate specification attribute information under one or more attribute dimensions, so that subsequent users can select specification attributes that meet their order requirements from these candidate specification attribute information. Among them, the candidate specification attribute information refers to the selectable specifications set in advance for a candidate dimension (for example, the first candidate specification shown in FIG7 , etc.).

[0090] It can be seen that in one possible implementation, if the above information flow page (for example, the short video playback page 200 involved in Figure 7) is only used to recommend one recommended object, and the recommended object is a multi-specification type object, then when the recommendation information of the recommended object is being displayed on the information flow page, if a trigger operation for the recommended information is detected, the bill of lading page of the recommended object (for example, the bill of lading page 601 shown in Figure 7) is displayed, so that the bill of lading page not only displays the order option (for example, the confirm order button 702 shown in Figure 7), but also displays multiple candidate specification attribute information of the recommended object in an optional state under various attribute dimensions, so that the user can use the bill of lading page to select the specification information that meets his order requirements.

[0091] Case 3: If the above information flow page is used to recommend multiple recommended objects, then for the recommended object corresponding to the "trigger operation" in S2 above (for example, product 1 shown in Figure 5), since the user triggers a certain operation on the recommended information of the recommended object, it can be determined that the user wants to view the relevant information of the recommended object, so the bill of lading page of the recommended object can be displayed, and at least the attribute information of the recommended object can be displayed on the bill of lading page. The attribute information of the recommended object can include object summary information and specification attribute information, and the specification attribute information under each attribute dimension is all non-adjustable specification attribute information.

[0092] It can be seen that in one possible implementation, if the above information flow page (for example, the short video playback page 200 involved in Figure 5) is used to recommend multiple recommended objects (for example, product 1, product 2, etc. shown in Figure 5), then when the recommendation information of all or part of the multiple recommended objects is being displayed on the information flow page, if a trigger operation for a recommendation information is detected, then when it is determined that the recommended object belongs to a single-specification type object, the bill of lading page of the recommended object (for example, the bill of lading page 501 shown in Figure 5) is displayed, so that the bill of lading page not only displays the order option (for example, the confirm order button 52 shown in Figure 5), but also displays the specification attribute information of the recommended object in a fixed state under each attribute dimension, so that the user can know from the bill of lading page what specifications the object he is about to order has.

[0093] In case 4, if the above information flow page is used to recommend multiple recommended objects, then for the recommended object corresponding to the "trigger operation" in S2 above, since the user triggers a certain operation in response to the recommended information of the recommended object, it can be determined that the user wants to view the relevant information of the recommended object. Therefore, the bill of lading page of the recommended object can be displayed, and at least the attribute information of the recommended object can be displayed on the bill of lading page. The attribute information of the recommended object can include at least object summary information and specification attribute information, and the specification attribute information under at least one attribute dimension includes multiple candidate specification attribute information.

[0094] It can be seen that in one possible implementation method, if the above information flow page is used to recommend multiple recommended objects, then when the recommendation information of all or part of the multiple recommended objects is being displayed on the information flow page, if a trigger operation for a recommended information is detected, then when it is determined that the recommended object belongs to a multi-specification type object, the bill of lading page of the recommended object is displayed, so that the bill of lading page not only displays the order option, but also displays multiple candidate specification attribute information of the recommended object in an optional state under various attribute dimensions, so that the user can use the bill of lading page to select the specification information that meets his or her order requirements.

[0095] It should be noted that, with respect to the "attribute information of recommended objects" described in the two paragraphs above, in some application scenarios, the "attribute information of recommended objects" may include not only multiple candidate specification attribute information under some attribute dimensions, but also fixed specification attribute information under other attribute dimensions. In other application scenarios, the "attribute information of recommended objects" may also include adjustable specification attribute information under yet other attribute dimensions (e.g., attributes such as commodity resource values), so that the adjustable specification attribute information will be adjusted as the user triggers the selection operation on the multiple candidate specification attribute information.

[0096] Based on the above four situations, it can be seen that for a recommended object, if the recommended object belongs to a single-specification type object, the attribute information of the recommended object displayed on the bill of lading page of the recommended object may include specification attribute information under at least one attribute dimension; and the specification attribute information under each attribute dimension is non-adjustable specification attribute information; if the recommended object belongs to a multi-specification type object, the attribute information of the recommended object displayed on the bill of lading page of the recommended object may include at least specification attribute information under one or more attribute dimensions, and the specification attribute information under each attribute dimension includes multiple candidate specification attribute information.

[0097] In addition, this application does not limit the implementation method of S2 above. For ease of understanding, two examples are used for illustration below.

[0098] Example 1. In one possible implementation, S2 above may specifically be: in response to a triggering operation of recommendation information for a recommended object, the bill of lading page of the recommended object (for example, the bill of lading page 300 shown in FIG3 or the bill of lading page 600 shown in FIG6 ) is displayed on the above information flow page in a preset manner, so as to complete the bill of lading process for the recommended object without leaving the information flow page. The preset method can be set in advance according to the application scenario; and the present application does not limit the preset method. For example, the preset method can be implemented in the form of a drop-down page (for example, the drop-down page method presented by the bill of lading page 300 in FIG3 or the bill of lading page 600 shown in FIG6 ). For another example, the preset method can be implemented in the form of a pop-up window.

[0099] Example 2: In a possible implementation, S2 above may specifically be: in response to a triggering operation of recommendation information for a recommended object, if a preset target condition is met, the bill of lading page of the recommended object is displayed.

[0100] The preset target condition refers to the condition required to determine whether to execute the immediate bill of lading process for a recommended object; and this application does not limit the preset target condition. For example, the preset target condition can be limited based on the actual application scenario. For ease of understanding, the following is an explanation based on some situations.

[0101] Case 1: In some application scenarios, different user groups can adopt different bill of lading page display processes.

[0102] Based on the above situation 1, the present application provides a possible implementation of the above preset target conditions. Under this implementation, when the information display method provided by the present application is applied to an electronic device, the preset target conditions can specifically be: the number of object bill of lading operations performed by the login account of the electronic device in the first historical time period is not less than the first number threshold, and the number of object bill of lading operations performed by the login account in the second historical time period is less than the second number threshold. Among them, the login account refers to the account used by the user when viewing the above information flow page, so that the login account can represent the user of the electronic device. The object bill of lading operation is used to trigger the bill of lading processing process for an object.

[0103] It should be noted that this application does not limit the relationship between the "first historical time period" and the "second historical time period" in the above paragraph. For example, in some application scenarios, the second historical time period may refer to a time period that exists in the first historical time period and is relatively close to the current moment. It can be seen that in one possible implementation, when the first historical time period is (first time point, second time point), the first time point is earlier than the second time point, and the second time point is not later than the current moment, the second historical time period may be (third time point, second time point), the third time point is earlier than the second time point, and the third time point is later than the first time point.

[0104] It should also be noted that this application does not limit the relationship between the above "first number threshold" and the "second number threshold". For example, in some application scenarios, when the above second historical time period may refer to a time period that exists in the first historical time period and is relatively close to the current moment, the second number threshold (for example, 1) is not greater than the first number threshold (for example, 1, 2 or 3, etc.).

[0105] Based on the above four paragraphs, it can be seen that for some application scenarios, when an information flow page is being displayed on an electronic device, and the information flow page includes recommendation information of at least one recommended object, if the electronic device detects a trigger operation for the recommendation information of a recommended object, it can determine whether the number of object billing operations performed by the login account of the electronic device in the first historical time period is lower than the first number threshold, and determine whether the number of object billing operations performed by the login account in the second historical time period is lower than the second number threshold, so that when it is determined that the number of object billing operations performed by the login account in the first historical time period is not lower than the first number threshold, and the number of object billing operations performed by the login account in the second historical time period is lower than the second number threshold, the preset target conditions can be met, so the immediate billing process can be executed for the recommended object (for example, directly entering the billing page of the recommended object, etc.).

[0106] Case 2: In some application scenarios, different types of objects can use different bill of lading page display processes.

[0107] Based on the above scenario 2, this application provides a possible implementation of the above preset target condition. In this implementation, the preset target condition can be that the recommended object belongs to the direct delivery object type. The direct delivery object type refers to the type of object that can directly trigger the immediate bill of lading process with the help of its recommended information.

[0108] It should be noted that this application does not limit the determination process of the conclusion that "the recommended object belongs to the direct delivery object type" mentioned above. For example, it can be achieved with the help of label information. Based on this, it can be seen that under a possible implementation method, for any recommended object, if there is a preset delivery label in the label information of the recommended object, it can be determined that the recommended object belongs to the direct delivery object type; if there is no preset delivery label in the label information of the recommended object, it can be determined that the recommended object does not belong to the direct delivery object type. Among them, the preset delivery label refers to a label that is set in advance according to the application scenario and is used to indicate whether an object can directly trigger the immediate delivery process with the help of its recommendation information.

[0109] Based on the above three paragraphs, it can be seen that for some application scenarios, when an information flow page is being displayed, and the information flow page includes an object entry identifier corresponding to at least one recommended object, if a trigger operation for recommendation information of a recommended object is detected, it can be determined whether the recommended object belongs to the direct object type, so that when it is determined that the recommended object belongs to the direct object type, it can be determined that the preset target conditions are met, so the immediate bill of lading process can be executed for the recommended object (for example, directly entering the bill of lading page of the recommended object, etc.).

[0110] Case 3: In some application scenarios, different user groups can use different bill of lading page display processes, and different types of objects can also use different bill of lading page display processes.

[0111] Based on the above situation 3, the present application provides a possible implementation method of the above preset target conditions. Under this implementation method, when the information display method provided by the present application is applied to an electronic device, the preset target conditions can specifically be: the number of object bill of lading operations performed by the login account of the electronic device in the first historical time period is not less than the first number threshold, the number of object bill of lading operations performed by the login account in the second historical time period is less than the second number threshold, and the above recommended object belongs to the direct bill of lading object type.

[0112] Based on the above two paragraphs, it can be seen that for some application scenarios, when an information flow page is being displayed on an electronic device, and the information flow page includes an object entry identifier corresponding to at least one recommended object, if the electronic device detects a trigger operation for recommendation information of a recommended object, it can determine whether the number of object billing operations performed by the login account of the electronic device in the first historical time period is lower than the first number threshold, determine whether the number of object billing operations performed by the login account in the second historical time period is lower than the second number threshold, and determine whether the recommended object belongs to the direct billing object type, so that when it is determined that the number of object billing operations performed by the login account in the first historical time period is not lower than the first number threshold, the number of object billing operations performed by the login account in the second historical time period is lower than the second number threshold, and the recommended object belongs to the direct billing object type, it can be determined that the preset target conditions are met, so the immediate billing process can be executed for the recommended object (for example, directly entering the billing page of the recommended object, etc.).

[0113] Based on the relevant content of the preset target conditions above, it can be known that in some application scenarios, for an electronic device, when an information flow page is being displayed on the electronic device, and the information flow page includes recommended information of at least one recommended object, if a trigger operation for the recommended information of a recommended object is detected, it can be determined first whether the preset target condition is met, so that when it is determined that the preset target condition is met, it can be determined that an immediate bill of lading process needs to be executed for the recommended object, so the bill of lading page of the recommended object can be directly entered. In this way, the purpose of directly entering the bill of lading page from the recommended information can be achieved, which is conducive to simplifying the bill of lading process and thus conducive to improving user experience.

[0114] Based on the relevant contents of S1 to S2 above, it can be seen that for the information display method provided in the embodiment of the present application, when an information flow page (for example, a short video playback page, etc.) is being displayed, and the information flow page includes recommendation information of at least one recommended object (for example, product anchors of one or more products, etc.), if a trigger operation for the recommendation information of a recommended object is detected (for example, a click operation triggered by a product anchor of a certain product), the bill of lading page of the recommended object can be displayed, so that the user can not only view the attribute information of the recommended object on the bill of lading page, but also use the order options in the bill of lading page (for example, an order button, etc.) to trigger the order process of the recommended object. In this way, the purpose of quickly entering the bill of lading page using the recommended information can be achieved, thereby effectively reducing the defects caused by the long interactive path to enter the bill of lading page (for example, defects such as poor user experience), and thus effectively improving the user experience.

[0115] In practice, in some application scenarios, users may want to exit the previous bill of lading page and continue viewing the previous information flow page. Based on this, this application also provides a possible implementation of the above information display method. In this implementation, the information display method not only includes the above steps S1-S2, but also the following step 11. The execution time of step 11 is later than the execution time of step S2.

[0116] Step 11: After displaying a bill of lading page of a recommended object, in response to a page exit operation triggered for the bill of lading page, the above information flow page is displayed.

[0117] It should be noted that this application does not limit the implementation method of the "page exit operation triggered for the bill of lading page" in step 11 above. For example, when the bill of lading page is displayed on the information flow page in a drop-down page manner, the "page exit operation triggered for the bill of lading page" can be a sliding operation from the top of the bill of lading page to the bottom of the bill of lading page. For another example, when the bill of lading page also includes a page close control (for example, the page close control 302 shown in Figure 3 or the page close control 602 shown in Figure 6), the "page exit operation triggered for the bill of lading page" can be a click operation triggered for the page close control. Among them, the page close control is used to trigger the exit process for the bill of lading page; and this application does not limit the page close control.

[0118] Based on the relevant content of step 11 above, it can be known that for an electronic device, when the electronic device is displaying the bill of lading page corresponding to the recommended object above (for example, the bill of lading page 300 shown in Figure 3), if a page exit operation triggered for the bill of lading page is detected, it can directly return to the page displaying the above information flow. In this way, it is possible to return from the bill of lading page to the information flow page in one step (for example, the one-step return process shown in Figure 3), which is conducive to simplifying the return path and thus helping to improve the user experience.

[0119] In fact, in some application scenarios, users may want to view other information (e.g., object details, other recommended objects, etc.) while viewing the above bill of lading page. Based on this, the present application also provides a possible implementation of the above information display method, in which the information display method may include at least the following step 31.

[0120] Step 31: In response to a triggering operation of recommendation information for a recommended object, an information aggregation page corresponding to the recommended object is displayed, and a bill of lading page of the recommended object is displayed on the information aggregation page.

[0121] The information aggregation page corresponding to the recommended object is used to aggregate and display some information related to the recommended object (e.g., some introduction content of the recommended object or other products that have a certain relationship with the recommended object, etc.). For example, the information aggregation page corresponding to the recommended object can adopt the product details page 400 shown in Figure 4 or the multi-product recommendation page 500 shown in Figure 5.

[0122] In fact, in different application scenarios, the information aggregation page corresponding to the recommended object above can adopt different implementation methods. Therefore, in order to better meet this demand, this application also provides an implementation method of the information aggregation page corresponding to the recommended object. In this implementation method, if the above information flow page is used to recommend only one recommended object, then the information aggregation page can be the object details page of the recommended object (for example, the product details page 400 shown in Figure 4), and the object details page is used to describe the recommended object in at least one dimension, so that the user can understand some introduction content of the recommended object from the object details page (for example, image, name, store, popularity, etc.); however, if the information flow page is used to recommend multiple recommended objects, then the information aggregation page can be an object aggregation page (for example, the multi-product recommendation page 500 shown in Figure 5), and the object aggregation page is used to display the object description information of multiple candidate objects; the multiple candidate objects include at least one recommended object above. Among them, the candidate object refers to an object that can be introduced with the help of the object aggregation page.

[0123] It should be noted that this application does not limit the implementation method of the object aggregation page in the above paragraph. For example, when the object aggregation page is used to display multiple candidate objects mentioned above in a preset order (for example, products 1 to 6 shown in Figure 5, etc.), the recommended object corresponding to the "trigger operation" in step 31 above can correspond to the first one in the preset order, so that the user can quickly see the recommended object from the object aggregation page.

[0124] It should also be noted that the object details page described above is used to describe the relevant information of an object (e.g., the recommended object corresponding to the "trigger action" in step 31 above) in at least one dimension; and this application does not limit the implementation of the object details page. In addition, this application does not limit the implementation of the "at least one dimension", for example, it may include dimensions such as an image used to describe the object, the name of the object, the popularity of the object, the store of the object, etc.

[0125] In addition, this application does not limit the implementation method of "displaying the bill of lading page of the recommended object on the information aggregation page" in step 31 above. For example, in some application scenarios, the display can be performed in a full coverage manner. That is, in one possible implementation method, step 31 above can specifically be: in response to a triggering operation of recommendation information for a recommended object, displaying the information aggregation page corresponding to the recommended object, and displaying the bill of lading page of the recommended object on the information aggregation page, so that the bill of lading page is completely displayed above the information aggregation page.

[0126] For another example, in some application scenarios, in order to better meet the user's information viewing needs, a partial coverage method can be used for display. That is, under one possible implementation method, the above step 31 can specifically be: in response to the triggering operation of the recommendation information for a recommended object, the information aggregation page corresponding to the recommended object is displayed, and the bill of lading page of the recommended object is displayed on the information aggregation page, so that the display area size of the information aggregation page is larger than the display area size used for the bill of lading page, so that the bill of lading page only occupies part of the area of ​​the information aggregation page for display. Among them, the display area size of the information aggregation page is used to describe the size of the area occupied by the information aggregation page when it is displayed; and this application does not limit the implementation method of the display area of ​​the information aggregation page, for example, it can refer to a full-screen area. That is, the information aggregation page can be displayed in a full-screen manner (for example, the full-screen display method presented by the product details page 400 in Figure 4 or the full-screen display method presented by the multi-product recommendation page 500 in Figure 5). The display area size of the bill of lading page refers to the size of the area occupied by the bill of lading page when displayed; and this application does not limit the implementation method of the display area of ​​the bill of lading page. For example, it can refer to a seven-split screen area. In other words, the bill of lading page can be displayed in a seven-split screen manner (for example, the seven-split screen display manner presented by bill of lading page 401 in Figure 4 or the seven-split screen display manner presented by bill of lading page 501 in Figure 5).

[0127] Based on step 31 above, it can be seen that in some application scenarios, when an information flow page is being displayed, and the information flow page includes recommendation information of at least one recommended object, if a trigger operation for the recommendation information of a recommended object is detected, the information aggregation page corresponding to the recommended object is displayed in full screen (for example, the product details page 400 shown in Figure 4 or the multi-product recommendation page 500 shown in Figure 5), and at the same time, the bill of lading page of the recommended object is displayed on the information aggregation page in a seven-split screen manner (for example, the bill of lading page 401 shown in Figure 4 or the bill of lading page 501 shown in Figure 5). In this way, not only can the purpose of directly entering the bill of lading page of the recommended object from the recommendation information of a recommended object be achieved, but also other information can be viewed while the user is viewing the bill of lading page, which can better improve the user experience.

[0128] In fact, in some application scenarios, in order to better improve the user experience, this application also provides a possible implementation of step 31 above. In this implementation, if the above information flow page is used to recommend multiple candidate objects, and the multiple candidate objects include at least one recommended object above, the step 31 can be specifically: in response to the trigger operation of the recommendation information for a recommended object, the object aggregation page corresponding to the recommended object is displayed, and the bill of lading page of the candidate objects that meet the preset conditions among the multiple candidate objects is displayed on the object aggregation page. Among them, the preset condition refers to the object screening condition required to be based on when displaying the bill of lading page on the object aggregation page; and this application does not limit the implementation of the preset condition. For example, it can be specifically: in the first place among the multiple candidate objects, or, among the multiple candidate objects, the highest popularity value (for example, the largest number of following users).

[0129] It can be seen that in one possible implementation, when an information flow page is being displayed, and the information flow page is used to recommend multiple candidate objects, if a trigger operation for recommendation information of a recommended object is detected, the object aggregation page corresponding to the recommended object is displayed in full screen (for example, the multi-product recommendation page 500 shown in Figure 5), and at the same time, the bill of lading page of the candidate object with the highest arrangement position is displayed on the information aggregation page in a seven-split screen manner (for example, the bill of lading page 501 shown in Figure 5).

[0130] In practice, for application scenarios where the object bill of lading process is implemented using step 31 above, a two-step return strategy can be employed to better meet user information viewing needs, enabling the process of returning from the bill of lading page to the information flow page above. Based on this, this application also provides a possible implementation of the above information display method. In this implementation, the information display method may include at least step 31 above and steps 32 and 33 below. Step 32 is executed later than step 31.

[0131] Step 32: After displaying the bill of lading page of the recommended object on the information aggregation page corresponding to the above recommended object, in response to the page exit operation triggered for the bill of lading page, display the information aggregation page corresponding to the recommended object.

[0132] It should be noted that this application does not limit the implementation method of the "page exit operation triggered for the bill of lading page" in step 32 above. For example, the implementation method of the "page exit operation triggered for the bill of lading page" is similar to the implementation method of the "page exit operation triggered for the bill of lading page" in step 11 above. For the sake of brevity, it will not be repeated here.

[0133] Based on the content of the above paragraph, it can be known that under a possible implementation, the above step 32 can be specifically as follows: after displaying the bill of lading page of the recommended object on the information aggregation page corresponding to the above recommended object, in response to the triggering operation of the page close control in the bill of lading page, the information aggregation page corresponding to the recommended object is displayed. The page close control is used to trigger the exit process for the bill of lading page; and the present application does not limit the implementation method of the page close control. For example, it can be implemented using the page close control 403 shown in Figure 4, the page close control 503 shown in Figure 5, the page close control 703 shown in Figure 7, or the page close control 602 shown in Figure 8.

[0134] Step 33: In response to the page exit operation triggered by the information aggregation page corresponding to the above recommended object, the above information flow page is displayed.

[0135] It should be noted that this application does not limit the implementation method of the "page exit operation triggered by the information aggregation page corresponding to the recommended object above" in step 33 above. For example, the implementation method of the "page exit operation triggered by the information aggregation page corresponding to the recommended object above" may be similar to the implementation method of the "page exit operation triggered by the bill of lading page" in step 11 above. For the sake of brevity, it will not be repeated here.

[0136] Based on the relevant contents of steps 31 to 33 above, it can be known that in some application scenarios, when an information flow page is being displayed, and the information flow page includes recommendation information of at least one recommended object, if a trigger operation for the recommendation information of a recommended object is detected, the information aggregation page corresponding to the recommended object (for example, the product details page 400 shown in FIG4 , the multi-product recommendation page 500 shown in FIG5 , and the product details page 700 shown in FIG7 ) is displayed in full screen, and at the same time, the bill of lading page corresponding to the recommended object (for example, the bill of lading page 401 shown in FIG4 , the bill of lading page 501 shown in FIG5 , or the bill of lading page 700 shown in FIG7 ) is displayed in a seven-split screen manner on the information aggregation page. 7 ), so that when a page exit operation triggered for the bill of lading page is detected (for example, a click operation on the page close control 403 in FIG4 , a click operation on the page close control 503 in FIG5 , a click operation on the page close control 703 in FIG7 ), it first returns to the information aggregation page, and after detecting the page exit operation triggered for the information aggregation page, it returns to the information flow page. In this way, a two-step return strategy can be implemented, thereby better meeting the user's information viewing needs (for example, the need to view some information in the information aggregation page), thereby better improving the user experience.

[0137] In fact, for the application scenario of implementing the object bill of lading process with the help of step 31 above, if the information aggregation page involved in step 31 is an object aggregation page (for example, the multi-product recommendation page 500 shown in Figure 5), then in order to better meet the user's bill of lading needs, the user can use the object aggregation page to view the bill of lading pages of different objects. Based on this, the application also provides a possible implementation method of the above information display method. Under this implementation method, the information display method can at least include step 31 above and step 34 below. Among them, the execution time of step 34 is later than the execution time of step 31.

[0138] Step 34: If the information aggregation page corresponding to the recommended object above is an object aggregation page, then after displaying the bill of lading page of the recommended object on the information aggregation page corresponding to the recommended object above, in response to the page switching operation triggered for the bill of lading page, the bill of lading page of the target object corresponding to the recommended object is displayed; the target object is determined based on the page switching operation.

[0139] Among them, the page switching operation is used to switch the bill of lading page being displayed to the bill of lading page of another object; and this application does not limit the page switching operation. For example, in some application scenarios, the page switching operation may include at least one sliding operation (for example, a left sliding operation, a right sliding operation, etc.).

[0140] The above “target object corresponding to the recommended object” refers to the object to which the bill of lading page to be displayed belongs, determined based on the above page switching operation; and this application does not limit the target object, which is determined based on the page switching operation.

[0141] It should be noted that the present application does not limit the implementation method of the above target object. For example, when the above object aggregation page is used to display the object description information of multiple candidate objects arranged in sequence, and the multiple candidate objects include at least one recommended object above, for the bill of lading page of the recommended object currently being displayed, if the user triggers a sliding operation on the bill of lading page, it is possible to switch from the bill of lading page of the recommended object to the bill of lading page of the candidate object adjacent to the recommended object among the multiple candidate objects; if a triggering operation is detected for the object description information of another candidate object in the object aggregation page, it is possible to switch from the bill of lading page of the recommended object to the bill of lading page of the "other candidate object".

[0142] Based on the relevant content of steps 31 and 34 above, it can be seen that in some application scenarios, when the bill of lading page of a recommended object is displayed with the help of an object aggregation page, the user can not only view the bill of lading page of the recommended object with the help of the object aggregation page, but also view the bill of lading pages of other objects. This is conducive to better meeting the object selection needs, thereby improving the user experience.

[0143] Based on the above information display method, for better understanding, the following two application scenarios are explained.

[0144] Scenario 1: If the above information flow page is only used to recommend a single object, the above information display method may include the following steps 41 to 44.

[0145] Step 41: Display an information flow page (for example, the short video playback page 200 shown in FIG. 4 or FIG. 7 ), and display recommendation information of a recommended object on the information flow page (for example, the product anchor 201 shown in FIG. 4 or FIG. 7 ).

[0146] Step 42: In response to a triggering operation for the recommendation information of a recommended object displayed on the above information flow page (for example, a click operation triggered by the product anchor 201 in Figure 4 or Figure 7), if the preset target conditions are met, the object details page corresponding to the recommended object (for example, the product details page 400 shown in Figure 4 or the product details page 700 shown in Figure 7) is displayed, and the bill of lading page of the recommended object is displayed on the object details page. Among them, for the bill of lading page, if the recommended object belongs to a single-specification type object (that is, the recommended object only has some specification attribute information in a fixed state), then the specification attribute information under one or more attribute dimensions displayed by the bill of lading page of the recommended object (for example, the bill of lading page 401 shown in Figure 4) are all non-adjustable specification attribute information; however, if the recommended object belongs to a multi-specification type object (that is, the recommended object has some specification attribute information in an optional state), then the specification attribute information under some or all attribute dimensions displayed by the bill of lading page of the recommended object (for example, the bill of lading page 701 shown in Figure 7) includes multiple candidate specification attribute information, so that the user can determine the specification attribute information that meets his needs from these candidate specification attribute information.

[0147] Step 43: In response to the page exit operation triggered by the bill of lading page for the recommended object above (for example, clicking the page close control 403 in Figure 4 or clicking the page close control 703 in Figure 7), the object details page corresponding to the recommended object is displayed (for example, the product details page 400 shown in Figure 4, the product details page 700 shown in Figure 7, or the product details page 800 shown in Figure 8), so as to achieve the purpose of entering the object details page from the bill of lading page.

[0148] Step 44: In response to a page exit operation triggered on the object details page corresponding to the above recommended object, the above information flow page is displayed.

[0149] Based on the relevant content of steps 41 to 44 above, it can be seen that in some application scenarios, if the information flow page is used to recommend only one object (for example, product 1 shown in Figure 4 or Figure 7), and the information flow page displays the recommended information of the object, then the object's bill of lading page can be entered in one step by triggering the recommended information, which is conducive to improving bill of lading efficiency. Among them, for the bill of lading page, at least the attribute information of the object is displayed on the bill of lading page, and the attribute information is determined based on the specification type of the object (for example, a single specification type object or a multi-specification type object, etc.), so that the bill of lading page is better suitable for the bill of lading effect of objects with different specification requirements.

[0150] Scenario 2: If the above information flow page is only used to recommend multiple objects, the above information display method may include the following steps 51 to 55.

[0151] Step 51: Display an information flow page (eg, the short video playback page 200 shown in FIG5 ), and display recommendation information of some or all of the multiple recommended objects on the information flow page.

[0152] It should be noted that this application does not limit the implementation method of the above step 51. For ease of understanding, some examples are used below for illustration.

[0153] Example 1: In some application scenarios, if the above information flow page is used to recommend multiple recommendation objects, then step 51 may specifically be: displaying the information flow page, and directly displaying the recommendation information of the multiple recommendation objects on the information flow page according to a preset method. The preset method may be set in advance according to the actual application scenario; and the present application does not limit the preset method. For example, it may specifically be to display the recommendation information of these recommendation objects in sequence in a carousel manner. For another example, the preset method may use multiple cards to display the recommendation information of these recommendation objects, so that different cards are used to display the recommendation information of different recommendation objects.

[0154] Example 2: In some application scenarios, if the above information flow page is used to recommend multiple recommended objects, then step 51 may specifically be: displaying the information flow page, and displaying the recommendation information of the recommended object that is ranked most forward among the multiple recommended objects on the information flow page, so that after determining that the preset display conditions are met, the recommendation information of the multiple recommended objects is displayed on the information flow page in a preset manner. The preset display conditions may be set in advance based on the application scenario. For example, the preset display conditions may specifically be: the playback progress of the multimedia data in the information flow page reaches a preset progress threshold, or a certain operation triggered for the information flow page is detected (for example, a click operation triggered for the product anchor 201 in FIG5 , etc.).

[0155] Step 52: In response to a triggering operation of recommendation information for a recommended object (e.g., product 1 shown in FIG5 ), if the preset target conditions are met, the object aggregation page corresponding to the recommended object (e.g., the multi-product recommendation page 500 shown in FIG5 ) is displayed, and the bill of lading page of the recommended object is displayed on the object aggregation page. Wherein, for the bill of lading page, if the recommended object belongs to a single-specification type object (i.e., the recommended object only has some specification attribute information in a fixed state), the specification attribute information under one or more attribute dimensions displayed by the bill of lading page of the recommended object (e.g., the bill of lading page 501 shown in FIG5 ) are all non-adjustable specification attribute information; however, if the recommended object belongs to a multi-specification type object (i.e., the recommended object has some specification attribute information in an optional state), the specification attribute information under some or all attribute dimensions displayed by the bill of lading page of the recommended object includes multiple candidate specification attribute information, so that the user can determine the specification attribute information that meets his needs from these candidate specification attribute information.

[0156] Step 53: When the bill of lading page of the recommended object is being displayed on the object aggregation page corresponding to the recommended object above, in response to a page switching operation triggered for the bill of lading page of the recommended object, the bill of lading page of the target object corresponding to the recommended object is displayed; the target object is determined based on the page switching operation.

[0157] It should be noted that the implementation of step 53 is similar to the implementation of step 34 above, and for the sake of brevity, it will not be repeated here.

[0158] Step 54: When the bill of lading page of the recommended object is being displayed on the object aggregation page corresponding to the recommended object above, in response to the page exit operation triggered for the bill of lading page of the recommended object (for example, clicking the page close control 503 in Figure 5), the object aggregation page corresponding to the recommended object (for example, the multi-product recommendation page 500 shown in Figure 5) is displayed, so that the purpose of entering the object aggregation page from the bill of lading page can be achieved.

[0159] Step 55: In response to the page exit operation triggered by the object aggregation page corresponding to the above recommended object, the above information flow page is displayed.

[0160] Based on the relevant content of steps 51 to 55 above, it can be seen that in some application scenarios, if the information flow page is only used to recommend multiple objects, and the information flow page displays recommended information for some or all of the multiple objects, then the bill of lading page of the object can be directly accessed by triggering the recommended information for an object, which is conducive to improving bill of lading efficiency. Among them, for the bill of lading page, at least the attribute information of the object is displayed on the bill of lading page, and this attribute information is determined based on the specification type of the object (for example, a single specification type object or a multi-specification type object, etc.), so that the bill of lading page is better suitable for the bill of lading effect of objects with different specification requirements.

[0161] Based on the information display method provided in the embodiment of the present application, the embodiment of the present application also provides an information display device, which is explained and illustrated below in conjunction with Figure 10. Figure 10 is a schematic structural diagram of an information display device provided in the embodiment of the present application. It should be noted that for the technical details of the information display device provided in the embodiment of the present application, please refer to the relevant content of the information display method above.

[0162] As shown in FIG10 , the information display device 1000 provided in an embodiment of the present application includes:

[0163] The first display unit 1001 is used to display an information flow page; wherein the information flow page includes recommendation information of at least one recommended object;

[0164] The second display unit 1002 is used to display the billing page of a recommended object in response to a triggering operation of recommendation information for the recommended object; the billing page includes order options and attribute information of the recommended object.

[0165] In a possible implementation, the second display unit 1002 is specifically configured to: display the bill of lading page of the recommended object if the preset target condition is met;

[0166] The preset target condition includes that the number of object bill of lading operations performed by the login account of the electronic device in a first historical time period is not less than a first number threshold, and the number of object bill of lading operations performed by the login account in a second historical time period is less than a second number threshold;

[0167] and / or,

[0168] The preset target condition includes that the recommended object belongs to the target object type.

[0169] In one possible implementation, the second display unit 1002 is specifically used to: in response to a triggering operation of recommendation information for a recommended object, display the information aggregation page corresponding to the recommended object, and display the bill of lading page of the recommended object on the information aggregation page, wherein the display area size of the information aggregation page is larger than the display area size of the bill of lading page.

[0170] In a possible implementation, if the information flow page is used to recommend a recommended object, the information aggregation page is an object details page, and the object details page is used to describe the recommended object in at least one dimension;

[0171] If the information flow page is used to recommend multiple candidate objects, the information aggregation page is an object aggregation page, and the object aggregation page is used to display object description information of the multiple candidate objects; the multiple candidate objects include the at least one recommended object.

[0172] In a possible implementation manner, the information aggregation page is an object aggregation page;

[0173] The information display device 1000 further includes:

[0174] The first switching unit is used to display the bill of lading page of the recommended object on the information aggregation page, and then, in response to a page switching operation triggered for the bill of lading page, display the bill of lading page of the target object corresponding to the recommended object; the target object is determined based on the page switching operation.

[0175] In a possible implementation manner, the information display device 1000 further includes:

[0176] a first exit unit configured to display the information aggregation page after displaying the bill of lading page of the recommended object on the information aggregation page and, in response to a page exit operation triggered on the bill of lading page;

[0177] The second exit unit is used to display the information flow page in response to a page exit operation triggered for the information aggregation page.

[0178] In a possible implementation, the information flow page is used to recommend a recommendation object;

[0179] The attribute information includes object summary information and specification attribute information, wherein the specification attribute information under each attribute dimension is non-adjustable specification attribute information;

[0180] or,

[0181] The attribute information includes object summary information and specification attribute information, wherein the specification attribute information under at least one attribute dimension includes a plurality of candidate specification attribute information.

[0182] In a possible implementation, the information flow page is used to recommend multiple recommendation objects;

[0183] The first display unit 1001 is specifically configured to: display an information flow page, and display recommendation information of some or all of the multiple recommended objects on the information flow page;

[0184] The attribute information includes object summary information and specification attribute information, wherein the specification attribute information under each attribute dimension is non-adjustable specification attribute information;

[0185] or,

[0186] The attribute information includes object summary information and specification attribute information, wherein the specification attribute information under at least one attribute dimension includes a plurality of candidate specification attribute information.

[0187] In a possible implementation manner, the information display device 1000 further includes:

[0188] The second switching unit is used to display the bill of lading page of a recommended object in response to a triggering operation of recommendation information for the recommended object, and then display the bill of lading page of a target object corresponding to the recommended object in response to a page switching operation triggered on the bill of lading page of the recommended object; the target object is determined based on the page switching operation.

[0189] Based on the relevant content of the above-mentioned information display device 1000, it can be known that for the information display device 1000 provided in the embodiment of the present application, when it is displaying an information flow page (for example, a short video playback page, etc.), and the information flow page includes recommendation information of at least one recommended object (for example, product anchors of one or more products, etc.), if a trigger operation for the recommendation information of a recommended object is detected (for example, a click operation triggered by a product anchor of a certain product), the bill of lading page of the recommended object can be displayed, so that the user can not only view the attribute information of the recommended object on the bill of lading page, but also use the order options in the bill of lading page (for example, an order button, etc.) to trigger the order process of the recommended object. In this way, the purpose of quickly entering the bill of lading page by using the recommended information can be achieved, thereby effectively reducing the defects caused by the long interactive path to enter the bill of lading page (for example, defects such as poor user experience), and thus effectively improving the user experience.

[0190] In addition, an embodiment of the present application also provides an electronic device, which includes a processor and a memory: the memory is used to store instructions or computer programs; the processor is used to execute the instructions or computer programs in the memory, so that the electronic device executes any implementation of the information display method provided in the embodiment of the present application.

[0191] Referring to FIG11 , a schematic diagram of the structure of an electronic device 1100 suitable for implementing embodiments of the present disclosure is shown. Terminal devices in embodiments of the present disclosure may include, but are not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., in-vehicle navigation terminals), and fixed terminals such as digital TVs and desktop computers. The electronic device shown in FIG11 is merely an example and should not limit the functionality or scope of use of embodiments of the present disclosure.

[0192] As shown in FIG11 , the electronic device 1100 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 1101, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1102 or a program loaded from a storage device 1108 into a random access memory (RAM) 1103. Various programs and data required for the operation of the electronic device 1100 are also stored in the RAM 1103. The processing device 1101, the ROM 1102, and the RAM 1103 are connected to each other via a bus 1104. An input / output (I / O) interface 1105 is also connected to the bus 1104.

[0193] Typically, the following devices may be connected to the I / O interface 1105: an input device 1106 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1107 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1108 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1109. The communication device 1109 may allow the electronic device 1100 to communicate with other devices wirelessly or by wire to transfer data. Although FIG. 11 illustrates the electronic device 1100 with various devices, it should be understood that not all of the devices shown are required to be implemented or present. More or fewer devices may alternatively be implemented or present.

[0194] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program includes a program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 1109, or installed from the storage device 1108, or installed from the ROM 1102. When the computer program is executed by the processing device 1101, the above-mentioned functions defined in the method of the embodiment of the present disclosure are performed.

[0195] The electronic device provided by the embodiment of the present disclosure and the method provided by the above embodiment belong to the same inventive concept. For technical details not fully described in this embodiment, please refer to the above embodiment, and this embodiment has the same beneficial effects as the above embodiment.

[0196] An embodiment of the present application also provides a computer-readable medium, which stores instructions or computer programs. When the instructions or computer programs are executed on a device, the device executes any implementation of the information display method provided in the embodiment of the present application.

[0197] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the two. A computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or component, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, device, or component. In the present disclosure, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, which carries computer-readable program code. Such a propagated data signal may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium that can transmit, propagate, or transport a program for use by or in conjunction with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium may be transmitted using any suitable medium, including but not limited to wires, optical cables, RF (radio frequency), etc., or any suitable combination thereof.

[0198] In some embodiments, the client and server can communicate using any currently known or later developed network protocol, such as HTTP (Hypertext Transfer Protocol), and can be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or later developed network.

[0199] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0200] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device can perform the method.

[0201] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages, or a combination thereof, including, but not limited to, object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on the remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0202] The flowcharts and block diagrams in the accompanying drawings illustrate the possible implementation architecture, functions and operations of the systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each box in the flowchart or block diagram can represent a module, program segment, or a part of code, and the module, program segment, or a part of code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the box can also occur in a different order than that marked in the accompanying drawings. For example, two boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flowchart, and the combination of the boxes in the block diagram and / or flowchart, can be implemented with a dedicated hardware-based system that performs the specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0203] The units involved in the embodiments described in this disclosure may be implemented in software or hardware, wherein the name of a unit / module does not, in some cases, limit the unit itself.

[0204] The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, and without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chip (SOCs), complex programmable logic devices (CPLDs), and the like.

[0205] In the context of the present disclosure, a machine-readable medium can be a tangible medium that can contain or store a program for use by or in conjunction with an instruction execution system, device or equipment. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium can include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0206] It should be noted that the various embodiments in this specification are described in a progressive manner, with each embodiment focusing on the differences from other embodiments. Reference can be made to the common and similar parts between the various embodiments. For the systems or devices disclosed in the embodiments, since they correspond to the methods disclosed in the embodiments, the description is relatively simple, and the relevant parts can be referred to the method description.

[0207] It should be understood that in this application, "at least one (item)" means one or more, and "plurality" means two or more. "And / or" is used to describe the association relationship of associated objects, indicating that three relationships may exist. For example, "A and / or B" can mean: only A exists, only B exists, and A and B exist at the same time, where A and B can be singular or plural. The character " / " generally indicates that the previous and next associated objects are in an "or" relationship. "At least one of the following items" or similar expressions refers to any combination of these items, including any combination of single items or plural items. For example, at least one of a, b or c can mean: a, b, c, "a and b", "a and c", "b and c", or "a and b and c", where a, b, c can be single or multiple.

[0208] It should also be noted that, in this document, relational terms such as first and second, etc., are used only to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Moreover, the terms "comprises," "comprising," or any other variations thereof are intended to cover non-exclusive inclusion, such that a process, method, article, or device comprising a series of elements includes not only those elements, but also other elements not explicitly listed, or elements inherent to such process, method, article, or device. In the absence of further limitations, an element defined by the phrase "comprising a ..." does not exclude the presence of additional identical elements in the process, method, article, or device comprising the element.

[0209] The steps of the methods or algorithms described in conjunction with the embodiments disclosed herein may be implemented directly using hardware, a software module executed by a processor, or a combination of the two. The software module may be placed in a random access memory (RAM), internal memory, read-only memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, a hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.

[0210] The above description of the disclosed embodiments is intended to enable one skilled in the art to implement or use the present application. Various modifications to these embodiments will be readily apparent to one skilled in the art, and the general principles defined herein may be implemented in other embodiments without departing from the spirit or scope of the present application. Therefore, the present application is not limited to the embodiments shown herein, but is intended to conform to the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. An information display method, comprising: Displaying an information flow page; wherein the information flow page includes recommendation information of at least one recommended object; In response to a triggering operation on recommendation information of a recommended object, a billing page of the recommended object is displayed; the billing page includes ordering options and attribute information of the recommended object.

2. The method according to claim 1, wherein: The bill of lading page showing the recommended object includes: If the preset target conditions are met, the bill of lading page of the recommended object will be displayed; The preset target condition includes that the number of object bill of lading operations performed by the login account of the electronic device in the first historical time period is not less than the first number threshold, and the number of object bill of lading operations performed by the login account in the second historical time period is less than the second number threshold; and / or, The preset target condition includes that the recommended object belongs to the target object type.

3. The method according to claim 1, wherein: The method of displaying a bill of lading page of a recommended object in response to a triggering operation of recommendation information of the recommended object includes: In response to a trigger operation for recommendation information of a recommended object, an information aggregation page corresponding to the recommended object is displayed, and a bill of lading page of the recommended object is displayed on the information aggregation page, wherein the display area size of the information aggregation page is larger than the display area size of the bill of lading page.

4. The method according to claim 3, wherein: If the information flow page is used to recommend a recommended object, the information aggregation page is an object details page, and the object details page is used to describe the recommended object in at least one dimension; If the information flow page is used to recommend multiple candidate objects, then the information aggregation page is an object aggregation page, and the object aggregation page is used to display object description information of the multiple candidate objects; the multiple candidate objects include the at least one recommended object.

5. The method according to claim 3, wherein: The information aggregation page is an object aggregation page; After displaying the bill of lading page of the recommended object on the information aggregation page, the method further includes: In response to a page switching operation triggered on the bill of lading page, displaying the bill of lading page of the target object corresponding to the recommended object; The target object is determined according to the page switching operation.

6. The method according to claim 3, wherein: After displaying the bill of lading page of the recommended object on the information aggregation page, the method further includes: In response to a page exit operation triggered on the bill of lading page, displaying the information aggregation page; In response to a page exit operation triggered for the information aggregation page, the information flow page is displayed.

7. The method according to claim 1, wherein: The information flow page is used to recommend a recommendation object; The attribute information includes object summary information and specification attribute information, wherein the specification attribute information under each attribute dimension is non-adjustable specification attribute information; or, The attribute information includes object summary information and specification attribute information, wherein the specification attribute information under at least one attribute dimension includes a plurality of candidate specification attribute information.

8. The method according to claim 1, wherein: The information flow page is used to recommend multiple recommendation objects; The information flow display page includes: Displaying an information flow page, and displaying recommendation information of some or all of the multiple recommended objects on the information flow page; The attribute information includes object summary information and specification attribute information, wherein the specification attribute information under each attribute dimension is non-adjustable specification attribute information; or, The attribute information includes object summary information and specification attribute information, wherein the specification attribute information under at least one attribute dimension includes a plurality of candidate specification attribute information.

9. The method according to claim 8, wherein: After the triggering operation of the recommendation information for a recommended object is displayed in response to the triggering operation of the recommendation information for the recommended object, the method further includes: In response to a page switching operation triggered by the bill of lading page for the recommended object, the bill of lading page of the target object corresponding to the recommended object is displayed; the target object is determined based on the page switching operation.

10. An information display device, comprising: A first display unit is used to display an information flow page; wherein the information flow page includes recommendation information of at least one recommended object; The second display unit is used to display a bill of lading page of a recommended object in response to a trigger operation of recommendation information for the recommended object; the bill of lading page includes order options and attribute information of the recommended object.

11. An electronic device, comprising: Processor and memory; The memory is used to store instructions or computer programs; The processor is used to execute the instructions or computer programs in the memory so that the electronic device executes the method according to any one of claims 1 to 9.

12. A computer-readable medium storing instructions or computer programs, which, when executed on a device, enable the device to execute the method according to any one of claims 1 to 9.

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