Information carrier

Abstract

The invention pertains to advertising, especially to information carriers, and can be used in the area of presenting information about new goods and services. The information carrier contains a tape for the cash register, the front side of which is divided into sections, forming a sales receipt, and is designed in white for the application of signs and symbols corresponding to the functional purpose of the receipt. It also has a means for placing advertisements, which is located on the back side of the tape for the cash register. This includes brief advertising information, such as a drawing, logo, photo, link, contact number, etc., a QR code containing advertising in a PDF file, or on a web page, or in a text message, etc., and another QR code containing the advertisement in a video. The tape for the cash register is pre-printed with the brief advertising information and the QR codes. Additionally, the section on the back side of the tape is, at least, two times smaller than the section on the front side of the tape, which aligns with the shortest sales receipt.

Description

[0001] Information carrier

[0002] The invention pertains to advertising, especially to information carriers, and can be used in the field of presenting information about new goods and services.

[0003] There is a known information carrier, which contains a tape for the cash register, the front part of which is divided into segments, forming a cash receipt. This side is designed in white for the application of signs and symbols that correspond to the functional purpose of the cash receipt. There is also a means for advertising placement, which is composed of the back side of the cash register tape. This includes brief advertising information, in particular, a drawing, logo, photo, link, contact number, etc., and a QR code that contains the detailed advertisement. The cash register tape is pre-printed with the brief advertising information and the QR code. The segment on the back of the tape is at least twice as small as the segment on the front, which matches the shortest cash receipt. On tire back of the tape, single or double advertising segments with the QR code are pre-printed consecutively, placed in pairs [1].

[0004] The disadvantage of this solution is that almost all modem advertisements contain text information, accompanied by a video, and the web pages stored in a QR code most often represent just a video (such as YouTube web pages, etc.) or just a PDF file / text message / official company page, etc. Therefore, the QR code stores information in text format, for example, a link that contains information about advertising. This link can contain a PDF file, a web page, a video, etc. That is, each created QR code contains only one type of information, and it is not possible for a single QR code to store, for example, a link with a PDF file along with a video. The web page / PDF file / text message, etc., without a video, or vice versa, just the video, is not always informative enough to present complete information regarding advertising.

[0005] The problem that the invention solves is the expansion of the range of information carriers that would increase efficiency in use, ensuring access to complete information about advertising. By supplementing the advertising information in text format, it also displays information in video format or vice versa. This leads to an increased level of familiarity and perception of the advertising information.

[0006] The information carrier, according to the invention, eliminates the aforementioned disadvantage in that it contains a tape for the cash register, the front part of which is divided into segments, forming a cash receipt, and is designed in white for the application of signs and symbols corresponding to the functional purpose of the cash receipt. There is also a means for placing advertisements, which is made up of tile back side of the cash register tape. This includes brief advertising information, in particular, a drawing, logo, photo, link, contact number, etc., a QR code, which contains the advertisement in a PDF file, a web page, a text message, etc,, and another QR code that contains the advertisement in a video format. The cash register tape is pre-printed with the brief advertising information and the QR codes. The segment on the back of the tape is at least twice as smal l as the segment on the front, which matches the shortest cash receipt. The means for placing advertisements may be composed of the back side of the cash register tape, which includes the QR codes.

[0007] The result of the invention lies in achieving an expansion of the range of information carriers with increased efficiency in use, ensuring access to complete information about advertising by displaying supplementary advertising information in text format, as well as information in video format, or vice versa. This reduces the time allocated for familiarizing and perceiving the mentioned information, ensuring quick access to detailed information by scanning the first QR code for text type information and scanning the second QR code for video access, or the other way around, ensuring a synergy in the familiarization and perception of information.

[0008] Cash register tapes, ATM tapes, self-copying rolls, and simple or thermal bank-terminal tapes can be procured from specialized printing houses, on the back of which two bidimensional QR barcodes are pre-printed. The width of the tapes has standard dimensions with the following widths: 57 mm, 37 mm (37.2 mm, 37.5 mm), 44 mm, 35 mm, 20 mm, 28 mm, 80 mm, 59 mm, 76 mm, 38 mm, 60 mm, etc. (of various lengths).

[0009] Example 1 of implementing the invention

[0010] The information carrier contains a tape for the cash register, which is procured from fiscal tape distribution networks, for instance, produced by the company Hangmen Hengyuan Paper Co Ltd, CH, or from specialized printing houses. On the back of this tape, a brief advertisement information is pre-printed, such as a drawing, logo, photo, link, contact number, etc., along with QR codes that hold detailed advertisement information. By sequentially scanning each QR code with a mobile phone connected to the internet, one can access this detailed information. The section on which the brief advertising information and the paired QR codes are placed is made two times smaller than the section on the front side of the tape for the cash register, which forms the sales receipt. When consecutive advertisement sections with QR codes are printed on the back of the tape, regardless of the size of the front section, at the time of receipt issuance, at least one entire section containing the brief advertisement information and QR codes will be preserved on the back. Displaying a video clip stored in a QR code link piques consumers' curiosity, compelling them to scan both QR codes. As a result, they become familiar with the advertisement offers in both text and video formats.

[0011] "Example 2 of implementing the invention

[0012] The information carrier contains a tape for the cash register, procured from fiscal tape distribution networks, for example, produced by the company Hangmen Hengyuan Paper Co Ltd, CH, or from specialized printing houses. On the back of this tape, QR codes are pre-printed that hold all the detailed advertisement information. By scanning the first QR code, one can access text-type information, and by scanning the second QR code, one can access a video clip, or vice versa, with a mobile phone that is connected to the internet. Displaying only the QR codes piques the consumers’ curiosity', compelling them to scan the QR code. As a result, they become familiar with the ad vertisem ent offers in detail. The claimed invention has the advantage of offering the potential consumer the possibility to obtain all the necessary and sufficient complete information about the advertisement, for example, a link, video clip, etc., simply by scanning each QR code separately.

[0013] Bibliographical references:

[0014] 1. MD 1595 Y 2022.01.31

Claims

Claims1. An information carrier that contains a tape for the cash register, the front side of which is divided into sections, forming a sales receipt, and is designed in white for the application of signs and symbols according to the functional purpose of the receipt. It also has a means for placing advertisements, which is located on the back side of the tape for the cash register. This includes brief advertising information, such as a drawing, logo, photo, link, contact number, etc., a QR code containing advertising in a PDF file, or on a web page, or in a text message, etc., and another QR code containing the advertisement in a video. The tape for the cash register is pre-printed with the brief advertising information and the QR codes. Additionally, the section on the back side of the tape is, at least, two times smal ler than the sec tion on the front side of the tape, which aligns with the shortest sales receipt.

2. Information carrier, according to claim 1, in which the means for placing advertisements is formed from the back side of the tape for the cash register, which includes the QR codes.