Apparatus and method for displaying benefit information, and recording medium having instructions stored therein

Abstract

The present disclosure proposes an apparatus for displaying benefit information. The apparatus according to the present disclosure comprises: one or more processors; and one or more memories that store instructions to be executed by the one or more processors, wherein, when the instructions are executed, the one or more processors may be configured to: acquire order information regarding an order of a user for purchasing one or more products; on the basis of user information regarding the user, determine whether or not the user is a user who has signed up for membership; upon determining that the user is not the user who has signed up for membership, perform payment for the order on the basis of the order information; if the user signs up for the membership, determine a benefit to be applied to the order; and transmit, to a user terminal, first display information for displaying benefit information regarding the benefit to the user terminal of the user after the payment for the order.

Description

A recording medium recording a device, method and commands for displaying benefit information

[0001] The present disclosure relates to a technique for displaying benefit information.

[0002] When providing e-commerce services, a membership policy may be implemented for that service. For example, if a user who has signed up for a membership purchases products or services through the e-commerce service, that user may receive membership benefits. By inviting users to sign up for membership, e-commerce service providers can reap various benefits (e.g., revenue from membership fees).

[0003] To encourage membership, service providers can present users with the benefits they can enjoy upon signing up. However, if the benefits are simply listed, it may be difficult for users to truly appreciate the benefits of membership. Consequently, it may be difficult to attract users' interest.

[0004] The present disclosure provides a technique for displaying benefit information.

[0005] The present disclosure may propose a device for displaying benefit information. According to one embodiment of the present disclosure, the device may include one or more processors; and one or more memories storing instructions to be executed by the one or more processors. Upon execution of the instructions, the one or more processors may be configured to obtain order information regarding a user's order to purchase one or more products, determine whether the user is a member based on user information about the user, perform payment for the order based on a determination that the user is not a member based on the order information, determine benefits to be applied to the order if the user is a member, and transmit first display information to the user terminal for displaying benefit information regarding the benefits on the user terminal after the payment for the order.

[0006] In one embodiment, the benefit information may be information indicating that the benefit may be applied to the order if the user subscribes to the membership within a predetermined time interval from the time the payment is made.

[0007] In one embodiment, when the user subscribes to the membership, determining a benefit to be applied to the order may include determining, based on the order information, whether at least one of the one or more products corresponds to the membership, and determining the benefit to be applied to the order based on the determination that the at least one product corresponds to the membership.

[0008] In one embodiment, the one or more processors may be configured to transmit second display information for displaying information for subscribing to the membership to the user terminal upon obtaining subscription intent information that is input corresponding to the displayed benefit information and indicates an intent to subscribe to the membership.

[0009] In one embodiment, the second display information may be information that displays different information to the user terminal depending on whether the user has previously subscribed to the membership.

[0010] In one embodiment, the one or more processors may be configured to apply the benefit to the order for which the payment was made upon obtaining information that the user has subscribed to the membership.

[0011] In one embodiment, the one or more processors may be configured to transmit third display information to the user terminal to indicate to the user terminal that the benefit has been applied to the order.

[0012] In one embodiment, the benefit is a benefit that applies a predetermined discount to a first amount, which is the payment amount of the order, and applying the benefit to the order for which the payment has been made may include applying the benefit to the order by performing a refund for the difference between the first amount and a second amount to be applied to the order according to the benefit.

[0013] In one embodiment, the benefit may be a benefit in which at least one of the one or more products is delivered according to a predetermined specific delivery method.

[0014] In one embodiment, the first display information may be information for displaying the benefit information on the payment completion screen for the order during the predetermined time interval.

[0015] In one embodiment, the one or more processors may be configured to transmit fourth display information to the user terminal, which instructs the benefit information to be displayed on at least a portion of the screen of the user terminal for the predetermined time interval, upon obtaining subscription rejection information that is input corresponding to the displayed benefit information and indicates an intention to reject subscription to the membership.

[0016] In one embodiment, the one or more processors may be configured to determine the predetermined time interval based on at least one selected from the user information, the order information, and the benefit.

[0017] The present disclosure may propose a method for displaying benefit information. According to one embodiment of the present disclosure, the method may be performed in a device including one or more processors and one or more memories storing instructions to be executed by the one or more processors. The method may include the steps of: obtaining order information regarding a user's order to purchase one or more products; determining, based on user information about the user, whether the user is a member; performing payment for the order based on the order information upon determining that the user is not a member, and determining a benefit to be applied to the order if the user is a member; and transmitting first display information to a user terminal for displaying benefit information regarding the benefit on the user's user terminal after the payment for the order.

[0018] In one embodiment, the benefit information may be information indicating that the benefit may be applied to the order if the user subscribes to the membership within a predetermined time interval from the time the payment is made.

[0019] In one embodiment, the step of determining the benefit to be applied to the order may include the step of determining, based on the order information, whether at least one of the one or more products corresponds to the membership; and the step of determining the benefit to be applied to the order based on the determination that the at least one product corresponds to the membership.

[0020] In one embodiment, the method may further include a step of transmitting second display information for displaying information for subscribing to the membership to the user terminal, upon obtaining subscription intent information that is input in response to the displayed benefit information and indicates an intent to subscribe to the membership.

[0021] In one embodiment, upon obtaining information that the user has subscribed to the membership, the method may further include applying the benefit to the order for which the payment has been made.

[0022] In one embodiment, the benefit is a benefit that applies a predetermined discount to a first amount, which is a payment amount of the order, and the step of applying the benefit to the order for which the payment has been made may include a step of applying the benefit to the order by performing a refund for the difference between the first amount and a second amount to be applied to the order according to the benefit.

[0023] In one embodiment, the benefit may be a benefit in which at least one of the one or more products is delivered according to a predetermined specific delivery method.

[0024] The present disclosure may propose a non-transitory computer-readable recording medium having recorded thereon commands for displaying benefit information. The commands recorded on the recording medium according to one embodiment of the present disclosure may be commands to be executed by one or more processors or performed on a computer. The commands, when executed by one or more processors, may cause the one or more processors to obtain order information regarding an order of a user for purchasing one or more products, determine whether the user is a member based on the user information regarding the user, perform payment for the order based on the order information upon determining that the user is not a member, determine a benefit to be applied to the order based on the order information if the user is a member, and transmit first display information to the user terminal for displaying benefit information regarding the benefit on the user terminal after the payment for the order.

[0025] According to the present disclosure, it is possible to efficiently and intuitively induce users to sign up for membership in an e-commerce service.

[0026] According to the present disclosure, membership benefits applicable to paid products can be presented to users in a timely and effective manner.

[0027] According to the present disclosure, membership registration and application of benefits therefor are processed electronically, so that they can be efficiently calculated and managed.

[0028] FIG. 1 is a diagram illustrating an operation process of a device according to one embodiment of the present disclosure.

[0029] FIG. 2 is a block diagram of a device according to one embodiment of the present disclosure.

[0030] FIG. 3a, FIG. 3b, and FIG. 3c are diagrams showing benefit information according to one embodiment of the present disclosure.

[0031] FIG. 4A and FIG. 4B are diagrams showing information for membership subscription according to one embodiment of the present disclosure.

[0032] FIG. 5 is a diagram illustrating a process in which benefits are applied according to one embodiment of the present disclosure.

[0033] FIG. 6 is a diagram showing benefit information according to one embodiment of the present disclosure.

[0034] FIG. 7 is a diagram illustrating a method for displaying benefit information according to one embodiment of the present disclosure.

[0035] The various embodiments described in this document are exemplified for the purpose of clearly explaining the technical concept of the present disclosure and are not intended to limit it to a specific embodiment. The technical concept of the present disclosure includes various modifications, equivalents, alternatives, and embodiments selectively combining all or part of each embodiment described in this document. Furthermore, the scope of the technical concept of the present disclosure is not limited to the various embodiments presented below or the specific descriptions thereof.

[0036] Terms used in this document, including technical or scientific terms, unless otherwise defined, may have the meaning commonly understood by one of ordinary skill in the art to which this disclosure belongs.

[0037] The expressions "includes," "may include," "comprises," "may have," "have," and "may have" used in this document imply the presence of a target feature (e.g., a function, operation, or component), but do not exclude the presence of other additional features. In other words, such expressions should be understood as open-ended terms that imply the possibility of including other embodiments.

[0038] The singular forms used in this document may include the plural form unless the context clearly indicates otherwise, and this also applies to the singular forms set forth in the claims.

[0039] The expressions "first," "second," or "first", "second", etc. used in this document, unless the context indicates otherwise, are used to refer to multiple similar objects and to distinguish one object from another, and do not limit the order or importance among the objects.

[0040] As used herein, the expressions "A, B, and C," "A, B, or C," "A, B, and / or C," or "at least one of A, B, and C," "at least one of A, B, or C," "at least one of A, B, and / or C," "at least one selected from A, B, and C," "at least one selected from A, B, or C," "at least one selected from A, B, and / or C," and the like can mean each of the listed items or all possible combinations of the listed items. For example, "at least one selected from A and B" can refer to (1) A, (2) at least one of A, (3) B, (4) at least one of B, (5) at least one of A and at least one of B, (6) at least one of A and B, (7) at least one of B and A, and (8) both A and B.

[0041] The expression "based on" or "according to" as used in this document is used to describe one or more factors that influence the decision, act of judgment, or action described in the phrase or sentence containing the expression, and this expression does not exclude additional factors that influence the decision, act of judgment, or action.

[0042] As used herein, the expression that a component (e.g., a first component) is “connected” or “connected” to another component (e.g., a second component) may mean that the component is directly connected or connected to the other component, as well as connected or connected via a new other component (e.g., a third component).

[0043] The expression "configured to" as used in this document can have the meanings of "set to", "having the ability to", "modified to", "made to", and "capable of", depending on the context. The expression is not limited to the meaning of "specifically designed in hardware", and for example, a processor configured to perform a specific operation can mean a special purpose computer structured through programming to perform the specific operation.

[0044] Hereinafter, various embodiments of the present disclosure will be described with reference to the attached drawings. In the attached drawings and the description of the drawings, identical or substantially equivalent components may be assigned the same reference numerals. Furthermore, in the description of various embodiments below, duplicate descriptions of identical or corresponding components may be omitted, but this does not mean that the corresponding components are not included in the embodiments.

[0045] FIG. 1 is a diagram illustrating an operation process of a device (100) according to one embodiment of the present disclosure. The device (100) according to one embodiment of the present disclosure can present membership benefits to a user (112). To this end, the device (100) can exchange various information with a user terminal (110) of the user (112). In the present disclosure, the device (100) may be a device of a service provider providing an e-commerce service. For example, the device (100) may be a device (e.g., a server) operated by the service provider. In the present disclosure, the service provider may be one or more entities providing the e-commerce service. In the present disclosure, the user (112) may be a user utilizing the e-commerce service. The user (112) is not limited to a natural person, but may take various forms, such as a group of natural persons or a company. In the present disclosure, the user terminal (110) may be a device (e.g., a smartphone, etc.) of the user (112).

[0046] A user (112) can access the service provider's e-commerce service via a user terminal (110). The user (112) can enter an order (120) to purchase one or more products into the user terminal (110). In this disclosure, "product" refers to anything that can be the subject of a transaction, and is a concept that includes not only products but also services. In this disclosure, an order (120) to purchase a product may mean an expression of intent by the user (112) to be associated with the product in any form, such as an order to rent the product.

[0047] The user terminal (110) may generate order information (130) based on input from the user (112). The order information (130) may include various information regarding the order (120). In one embodiment, the order information (130) may include information regarding each of one or more products that are the subject of the order (120). For example, the order information (130) may include information for identifying each product (product name, product code, etc.) and / or information indicating the price of each product. In one embodiment, the order information (130) may include information indicating the order quantity for each product. In one embodiment, the order information (130) may include information indicating the total order amount corresponding to the order (120). In one embodiment, the order information (130) may include information regarding a discount applied to the order (120) (e.g., coupons, etc.). In one embodiment, the order information (130) may include information indicating the time of the order (order date and time). In one embodiment, order information (130) may include information for processing payment for an order (120). For example, order information (130) may include information regarding a payment method. In the present disclosure, the payment method may include any payment method, such as a credit card, a check card, or a bank transfer. Accordingly, information regarding the payment method may include encrypted or unencrypted card-related information, bank-related information, etc. In one embodiment, order information (130) may include information regarding the user (112) (e.g., the user's account information on an e-commerce service, etc.). In one embodiment, order information (130) may include other information regarding the order. Order information (130) may include at least one piece of information selected from the information mentioned in the above-described embodiments.

[0048] The user terminal (110) can transmit order information (130) to the device (100). Depending on the embodiment, the order information (130) may be directly transmitted from the user terminal (110) to the device (100), or may be stored in another device (e.g., a database) and then transmitted to the device (100). Accordingly, the device (100) can obtain the order information (130).

[0049] The device (100) can obtain information about the user (112) (hereinafter, user information (140)). The user information (140) can include information indicating whether the user (112) is a user who has signed up for membership of the corresponding e-commerce service. In one embodiment, the user information (140) can include basic information about the user (112) (e.g., name, age, gender, address, etc.). In one embodiment, the user information (140) can include information for identifying the user (112) (hereinafter, user identification information). For example, the user identification information can be an account ID of the user (112) on the e-commerce service, a system-specific code assigned to the user (112), the name of the user (112), the MAC (Media Access Control) address of the user terminal (110), etc. In one embodiment, order information (130) may include user identification information about a user (112), and the device (100) may obtain user information (140) about the user (112) based on the user identification information of the order information (130). The user information (140) may be stored in the device (100) or in the memory of the device (100), or may be stored in another device (e.g., a database) and then transmitted to the device (100).

[0050] The device (100) can determine whether the user (112) is a user who has subscribed to a membership of an e-commerce service based on the user information (140). The process of determining whether the user (112) is a user who has subscribed to a membership can be performed at various times. In one embodiment, the device (100) can determine whether the user (112) is a user who has subscribed to a membership when the user (112) accesses the e-commerce service before obtaining the order information (130). The process of determining whether the user (112) is a user who has subscribed to a membership can be performed multiple times. In one embodiment, the device (100) can confirm (determine) once more whether the user (112) is a user who has subscribed to a membership after performing payment for the order (120).

[0051] Upon determining that the user (112) is a member, the device (100) may process payment for the order (120) based on the order information (130). The device (100) may determine benefits associated with the membership and apply the benefits to process payment for the order (120). Once payment is completed, the device (100) may transmit information indicating that the payment has been completed to the user terminal (110).

[0052] In the present disclosure, payment can be performed through various methods for paying the amount (fee) for an order. For example, the device (100) can communicate with a payment server (hereinafter, “payment server”) to perform payment. The device (100) transmits payment request information to the payment server based on order information (130), etc., and the payment server performs predetermined validation, etc. on the payment request, and may approve or reject the payment accordingly. Depending on the payment method, the payment server may be a card company server, a bank server, a PG (Payment Gateway) server, etc. In some embodiments, the user terminal (110) may transmit order information (130) to the device (100), while also directly transmitting information required for payment to the payment server. In this process, the device (100) may receive information about the progress of payment from the payment server and transmit it to the user terminal (110), or may transmit the UI (User Interface) required for payment to the user terminal (110), and this may also be expressed as “the device (100) performing payment for the order (120).”

[0053] Upon determining that the user (112) is not a member, the device (100) may perform payment (hereinafter, payment (150)) for the order (120) based on the order information (130). Since the user (112) is not a member, the device (100) may perform payment (150) without applying the benefits of the membership.

[0054] In addition, based on the determination that the user (112) is not a user who has signed up for membership, the device (100) can determine the benefits to be applied to the corresponding order (120) if the user (112) signs up for membership. That is, the device (100) can determine the benefits that can be retroactively applied to the corresponding order (120) if the user (112) signs up for membership even after the payment (150) has been performed. In some embodiments, the process of determining the benefits to be applied to the order (120) if the user (112) signs up for membership may be performed in parallel with the payment (150) process for the corresponding order (120). That is, the benefit determination process may be performed before the payment (150), after the payment (150), or in parallel with the payment (150).

[0055] In one embodiment, the device (100) may determine benefits based on the ordered products. Specifically, the device (100) may determine whether at least one of the ordered products corresponds to a membership based on the order information (130). That is, the device (100) may determine whether at least one of the ordered products corresponds to a membership benefit (e.g., a discount). Based on a determination that at least one of the ordered products corresponds to a membership benefit, the device (100) may determine benefits to be applied to the order (120). Based on a determination that none of the ordered products corresponds to a membership benefit, the device (100) may not determine benefits to be applied to the order (120).

[0056] The device (100) can generate information regarding the determined benefit (hereinafter, benefit information (160)). The device (100) can generate display information (hereinafter, first display information (170)) for displaying the benefit information (160) on the user terminal (110) after payment (150) for the corresponding order (120). In one embodiment, the first display information (170) can include the benefit information (160). The device (100) can transmit the first display information (170) to the user terminal (110). The user terminal (110) can display the benefit information (160) on the user terminal (110) after payment for the order (120) based on the first display information (170).

[0057] In the benefit information display technology according to the present disclosure, benefits applicable to an order that has just been paid for are displayed immediately after payment, allowing users to intuitively experience the benefits they will receive upon signing up for membership. Since user interest can be effectively stimulated, membership sign-up can be easily encouraged. Furthermore, since the benefits for an order are provided after payment, membership sign-up can also be encouraged for users who have completed payment. However, the present disclosure does not exclude presenting the benefits of membership sign-up to users prior to payment for an order. That is, in addition to the benefit information display technology according to the present disclosure, benefit information may also be presented to users prior to payment.

[0058] FIG. 2 is a block diagram of a device (100) according to one embodiment of the present disclosure. The device (100) may include one or more processors (210) and / or one or more memories (220). In one embodiment, at least one of the elements of the device (100) may be omitted, or another element may be added to the device (100). In one embodiment, additionally or alternatively, some of the elements may be implemented in an integrated manner or implemented as a single or multiple entities. In the present disclosure, one or more processors (210) may be referred to as a processor (210). The expression “processor (210)” may mean a set of one or more processors, unless the context clearly indicates otherwise. In the present disclosure, one or more memories (220) may be referred to as a memory (220). The expression "memory (220)" may refer to a set of one or more memories, unless the context clearly indicates otherwise. In one embodiment, at least some of the components inside / outside the device (100) may be connected to each other via a bus, a general purpose input / output (GPIO), a serial peripheral interface (SPI), or a mobile industry processor interface (MIPI), and may exchange information (data, signals, etc.).

[0059] The processor (210) may execute instructions (e.g., programs, etc.) to control at least one component of a device (100) connected to the processor (210). In addition, the processor (210) may perform various operations related to the present disclosure, such as calculations, processing, data generation, and processing. In addition, the processor (210) may load information, etc. from the memory (220) or store information, etc. in the memory (220). In one embodiment, the processor (210) may be configured to obtain order information (130) regarding an order (120) of a user (112), determine whether the user (112) is a user who has subscribed to a membership based on the user information (140), perform payment (150) for the order (120) based on the order information (130) based on a determination that the user (112) is not a user who has subscribed to a membership, determine benefits to be applied to the order (120) if the user (112) has subscribed to a membership, and transmit first display information (170) for displaying benefit information (160) regarding the benefits to the user terminal (110) after the payment (150).

[0060] The memory (220) can store various information. The information stored in the memory (220) is data acquired, processed, or used by at least one component of the device (100), and may include instructions (e.g., programs, etc.). The memory (220) may include volatile and / or non-volatile memory. In the present disclosure, the instructions are software stored in the memory (220), and may include an operating system for controlling the resources of the device (100), an application, and / or middleware for providing various functions to the application so that the application can utilize the resources of the device (100), etc. In one embodiment, the memory (220) may store instructions that cause the processor (210) to perform operations when executed by the processor (210). In one embodiment, the memory (220) may temporarily or non-temporarily store order information (130), user information (140), benefit information (160), and / or first display information (170), etc.

[0061] In one embodiment, the device (100) may further include a communication circuit (230). The communication circuit (230) may be omitted from the device (100) depending on the embodiment. The communication circuit (230) may perform wireless or wired communication between the device (100) and other devices (e.g., servers, databases, sensors, input devices, output devices, etc.). For example, the communication circuit (230) may perform wireless communication according to a method such as eMBB (enhanced Mobile Broadband), URLLC (Ultra Reliable Low-Latency Communications), MMTC (Massive Machine Type Communications), LTE (Long-Term Evolution), LTE-A (LTE Advance), NR (New Radio), UMTS (Universal Mobile Telecommunications System), GSM (Global System for Mobile communications), CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), WiBro (Wireless Broadband), WiFi (Wireless Fidelity), Bluetooth (Bluetooth), NFC (Near Field Communication), GPS (Global Positioning System), or GNSS (Global Navigation Satellite System). For example, the communication circuit (230) may perform wired communication according to a method such as USB (Universal Serial Bus), HDMI (High Definition Multimedia Interface), RS-232 (Recommended Standard-232), or POTS (Plain Old Telephone Service).In one embodiment, the processor (210) controls the communication circuit (230) to communicate with the user terminal (110) and / or other devices (e.g., a database). During this process, information may be acquired, and the acquired information may be stored in the memory (220). In one embodiment, the device (100) may be implemented in integration with another device (e.g., a database). In this case, the communication circuit (230) may function as a connection circuit or interface connecting the device (100) and the other device.

[0062] In one embodiment, the device (100) may be a variety of devices. For example, the device (100) may be a computer device, a back-end server, a front-end server, a portable communication device, a portable multimedia device, a device according to a combination of the aforementioned devices, or a chip, board, circuit, etc. within the aforementioned devices. However, the device (100) of the present disclosure is not limited to the aforementioned devices.

[0063] In one embodiment, the user terminal (110) may be a variety of devices. For example, the user terminal (110) may be a portable communication device (e.g., a smartphone), a computer device (e.g., a tablet computer, a laptop), a portable multimedia device, a wearable device, a device according to a combination of the aforementioned devices, or a chip, board, circuit, etc. within the aforementioned devices. However, the user terminal (110) is not limited to the aforementioned devices. The user terminal (110) may include one or more processors and / or one or more memories. The one or more memories may store instructions that, when executed by the one or more processors, cause the one or more processors to perform operations. The one or more processors of the user terminal (110) may perform operations corresponding to the operations of the device (100) described above according to the benefit information display technology according to the present disclosure. In one embodiment, the user terminal (110) may further include an input device and / or an output device. An input device is a device for receiving information from a user (112), and may include, for example, a touch screen, a keyboard, buttons, etc. An output device is a device for providing various information to a user, and may include, for example, a touch screen, a display screen, etc.

[0064] Figures 3a, 3b, and 3c are diagrams illustrating benefit information (160) according to one embodiment of the present disclosure. When payment (150) for an order (120) of a user (112) is completed, a payment completion screen may be displayed on the user terminal (110). The payment completion screen (310) according to one embodiment may include information about the order (120) of the user (112) and information indicating that payment (150) for the order (120) has been completed. The payment completion screen (310) may include information about an expected delivery time of the ordered product, information indicating the quantity of the ordered product, information about the user (112), information about the delivery location of the order (120), requests regarding delivery of the ordered product, the price of the ordered product, delivery fee, total payment amount, and the like.

[0065] In one embodiment, the first display information (170) may be information for displaying benefit information (160) on a payment completion screen (310) for an order (120). Accordingly, the benefit information (160) may be displayed on the payment completion screen (310) for an order (120). As described above, the benefit information (160) may be information indicating a benefit to be applied to an already paid order (120) when a user (112) who is not registered for membership registers for membership. In other words, the benefit information (160) may be information that indicates to the user (112) that the corresponding benefit may be applied to an already paid order (120) when the user (112) registers for membership. Benefit information (160) may include an interface (e.g., a button) used by a user (112) to indicate (enter) an intent to join the membership and receive the corresponding benefits and / or an interface used to indicate (enter) an intent not to join the membership and receive the corresponding benefits.

[0066] According to one embodiment, benefit information (322) may be displayed on a payment completion screen (320). In one embodiment, the benefit may be a special benefit that a user (112) can receive when signing up for membership, corresponding to the displayed benefit information (322). In other words, the benefit may be a special benefit provided to the user (112) when signing up for membership, corresponding to the currently displayed benefit information (322), regardless of the benefits typically provided by membership. For example, the benefit may be a discount coupon provided upon signing up for membership (e.g., a 5,000 won discount coupon).

[0067] According to one embodiment, benefit information (332) may be displayed on a payment completion screen (330). In one embodiment, the benefit may be a benefit typically provided by the membership. That is, if a user (112) signs up for membership in response to the displayed benefit information (332), the benefits typically provided by the membership may be applied to an order (120) already paid for without membership, as if the order was paid by a user who has signed up for the membership.

[0068] In one embodiment, the benefit may be a benefit that applies a predetermined discount to an amount already paid (hereinafter, referred to as the first amount) for an order (120) of a user (112). The predetermined discount may refer to a discount on the order amount based on a predetermined discount amount (e.g., KRW 5,000 or 5% of the order amount) (i.e., a flat discount). Alternatively, the predetermined discount may refer to a discount on the amount based on a discount amount typically provided to a member. The processor (210) may determine a new amount (hereinafter, referred to as the second amount) to be applied to the already paid order (120) when a user (112) who is not a member signs up for membership. The processor (210) may determine the difference between the first amount and the second amount and issue a refund for the difference. In the present disclosure, the refund may be issued in various ways to cancel the payment and recover the payment. For example, the processor (210) can perform a refund by communicating with the payment server, similar to a payment. In this way, by refunding the difference between the first amount and the second amount, a benefit can be applied to an order (120) that has already been paid. For example, if a user (112) who is not a member places an order (120) and the total product price is 30,000 won, and if a user who is a member places the same order and the total product price is 25,000 won, the first amount may be 30,000 won and the second amount may be 25,000 won. The difference between the first amount and the second amount may be 5,000 won. Here, the benefit may be a refund for the difference of 5,000 won. Accordingly, the benefit information (332) may indicate that the user (112) can receive a refund of the difference of 5,000 won if he or she signs up for a membership. If the benefit presented in the benefit information (160) is a refund, the user (112) can more intuitively check the benefits that can be applied to the order (120).This is because the concept or sense of a refund of money already paid can have a more direct and intuitive impact on users (112). Accordingly, membership subscription can be more effectively encouraged.

[0069] In one embodiment, the benefit may be that at least one of the products ordered by order (120) is delivered using a predetermined specific delivery method. At least one product delivered using the specific delivery method may be a product corresponding to a membership (i.e., a product to which a membership benefit applies). The specific delivery method may include an express / priority delivery method that delivers faster than standard delivery, a method in which products are delivered during the early morning hours (e.g., from 11:00 PM to 6:00 AM the next day), a method in which products are delivered within a predetermined time frame from the time of order payment, and a free delivery method in which no delivery fee is charged.

[0070] In one embodiment, the benefits may include free returns for ordered products without incurring return fees, free refunds without incurring refund fees, or points accrued for products. Points may be a numerical unit that can be used for payments in e-commerce services.

[0071] In one embodiment, benefit information (160) may be displayed on the user terminal (110) for a predetermined time interval (e.g., 15 minutes) from the time of payment (150). Furthermore, the benefit may be valid only for the predetermined time interval from the time of payment (150). The benefit information (322, 332) may indicate that the benefit may be applied to the corresponding order (120) if the user (112) signs up for membership within the time interval (324, 334). Furthermore, the benefit information (322, 332) may indicate that the benefit may not be applied to the corresponding order (120) if the user (112) does not sign up for membership within the time interval (324, 334). After the time interval has elapsed, the benefit information (160) may no longer be displayed on the user terminal (110). That is, the first display information (170) may be information for displaying benefit information (160) during the preset time interval.

[0072] In one embodiment, the processor (210) may determine a time interval at which benefit information (160) is to be displayed based on at least one selected from user information (140), order information (130), and benefits to be applied to an order (120) when the user (112) signs up for membership. In one embodiment, the processor (210) may determine the time interval based on the number of products included in the order (120). For example, the more products a user wishes to purchase in one order (120), the more the time interval may be increased proportionally. In one embodiment, the processor (210) may determine the time interval based on the amount of benefits to be applied post-order (120) upon membership sign-up. For example, the more benefits to be applied post-order (120) upon membership sign-up, the more the time interval may be increased or decreased proportionally. In one embodiment, the processor (210) may determine the frequency with which a user (112) uses the e-commerce service based on user information (140), and determine the time interval at which benefit information (160) is displayed based on that frequency. For example, a user who frequently uses the e-commerce service may be judged to be a more loyal user, and the time interval may be increased proportionally.

[0073] In one embodiment, the processor (210) may determine a time interval at which benefit information (160) is to be displayed, and determine sections that divide the time interval into two or more sections. The processor (210) may determine each benefit to be applied to an order (120) when a user (112) signs up for membership during each section. The processor (210) may generate first display information (170) for displaying information about each benefit for each section during each section within the time interval, and transmit the first display information to the user terminal (110). For example, the processor (210) may determine a time interval at which benefit information (160) is to be displayed as 15 minutes, and divide this into a 0-10 minute section and a 10-15 minute section, respectively. The processor (210) may determine that a discount of 5,000 won can be applied to an already paid order (120) if the user (112) signs up for membership during the first 0-10 minute period, and may determine that a discount of 2,500 won can be applied to an already paid order (120) if the user (112) signs up for membership during the next 10-15 minute period. The processor (210) may generate first display information (170) to display information indicating that a discount of 5,000 won can be applied to an already paid order (120) if the user (112) signs up for membership during the first 0-10 minute period, and to display information indicating that a discount of 2,500 won can be applied to an already paid order (120) if the user (112) signs up for membership during the 10-15 minute period. The processor (210) can transmit this first display information (170) to the user terminal (110). By reducing the amount of benefits to be applied to each section in this way, membership subscription by the user (112) can be more effectively induced.

[0074] In one embodiment, the processor (210) may determine the time interval at which benefit information (160) is displayed based on the service provision method of the e-commerce service. For example, the time interval at which benefit information (160) is displayed may be limited so that the aforementioned benefits are provided only before the point at which the accounting status, shipping label, etc. must be confirmed after payment (150).

[0075] Depending on the embodiment, the point in time of the predetermined time interval may be the point in time when the user terminal (110) receives the first display information (170) or the point in time when the payment completion screen is displayed on the user terminal (110), rather than the point in time when payment (150) for the order (120) is performed.

[0076] In one embodiment, the processor (210) may determine the amount of a benefit to be applied to an order (120) when the user (112) signs up for membership, based on at least one selected from user information (140), order information (130), and benefits to be applied to an order (120) when the user (112) signs up for membership. In one embodiment, the processor (210) may determine the amount of the benefit based on the number of products included in the order (120). For example, the more products a user wishes to purchase in one order (120), the more the amount of the benefit may be increased proportionally. In one embodiment, the processor (210) may determine the frequency with which the user (112) uses the e-commerce service based on the user information (140), and determine the amount of the benefit based on the frequency. For example, a user who frequently uses the e-commerce service may be judged to be a more loyal user, and the amount of the benefit may be increased proportionally accordingly.

[0077] According to the present disclosure, membership benefits that can be applied retroactively to prepaid orders can be displayed after the payment process, thereby providing a continuous incentive for users to sign up for membership. Furthermore, by displaying these membership benefits only for a limited time interval, such as from the payment process, users can be more effectively encouraged to sign up for membership.

[0078] FIGS. 4A and 4B are diagrams illustrating information for membership registration according to one embodiment of the present disclosure. As described above, benefit information (160) may include an interface (e.g., a button) used by a user (112) to indicate (input) an intent to register for membership and receive the corresponding benefits, and / or an interface used to indicate (input) an intent not to register for membership and receive the corresponding benefits. The user (112) may select (input) whether to register for membership and receive the corresponding benefits, or not to register for membership and receive the corresponding benefits, via the user terminal (110).

[0079] When a user (112) inputs an intention to join a membership into the user terminal (110) in response to the benefit information (160) displayed on the user terminal (110), the user terminal (110) can generate membership intention information indicating the user's (112) intention to join the membership. The user terminal (110) can transmit the membership intention information to the device (100). Upon acquiring the membership intention information, the processor (210) of the device (100) can generate information (hereinafter, second display information) for displaying information for joining the membership on the user terminal (110). The processor (210) can transmit the second display information to the user terminal (110). Here, the information for joining the membership may be information that provides the user (112) with a procedure for joining the membership.

[0080] According to one embodiment, the second display information may be configured to display a screen (410, 430) that displays information regarding membership subscription. That is, when a user (112) inputs an intention to subscribe to membership, the user terminal (110) may display a screen (410, 430). The screen (410, 430) may include various information regarding membership subscription. The screen (410, 430) may include information indicating benefits that a user who subscribes to membership will typically receive. In one embodiment, the screen (410, 430) may include information indicating benefits that will be applied to an order (120) that has already been paid when subscribing to membership through the screen. In one embodiment, the screens (410, 430) may include information indicating benefits that would have been applied to an already paid order (120) if the user (112) had been a member, and benefits that would have been applied to an order (120) if the user (112) had signed up for membership through the screens.

[0081] In one embodiment, the second display information may display different information on the user terminal (110) depending on whether the user (112) has previously subscribed to a membership. The user (112) may have previously subscribed to a membership for free (e.g., a free trial) or paid a membership fee. The processor (210) may determine, based on the user information (140), whether the user (112) has previously subscribed to a membership. The processor (210) may generate the second display information so that different information is displayed depending on whether the user (112) has previously subscribed to a membership.

[0082] For example, based on a determination that the user (112) has never previously signed up for a membership, either free or paid, the processor (210) may generate second display information that displays a screen (410). The screen (410) may include information (412) indicating that the user (112) can sign up for a membership for free. That is, since the user (112) has no history of signing up for a membership, a free trial of the membership may be provided when signing up for a membership for the first time through the screen (410). If the user (112) signs up for a membership (accepts a free trial) through the screen (410), the second display information may display a screen (420) on the user terminal (110). The screen (420) may include information (422) indicating that the user (112) has signed up for a membership and that a free trial of the membership has begun.

[0083] For example, based on a determination that the user (112) has previously subscribed to a membership for free or for a fee, the processor (210) may generate second display information that displays a screen (430). The screen (430) may include information (432) indicating to the user (112) that payment of a membership fee is required to subscribe to the membership. That is, since the user (112) has previously subscribed to the membership, a free trial opportunity for the membership may no longer be provided. The user (112) may pay the membership fee and subscribe to the membership through the screen (430). During this process, a payment procedure for the membership fee may be performed. If the user (112) subscribes to the membership through the screen (430), the second display information may display a screen (440) on the user terminal (110). Screen (440) may include information (442) indicating that the user (112) has signed up for membership and that the membership has begun. If the benefit of signing up is a refund of the difference between the first and second amounts, screens (420, 440) may further include information indicating the time required for the refund.

[0084] According to the present disclosure, since membership registration for an e-commerce service and application of benefits therefor are processed electronically, the service provider can efficiently perform membership registration procedures and member management.

[0085] Figure 5 is a diagram illustrating a process for applying benefits according to one embodiment of the present disclosure. As described above, upon obtaining the user's (112) subscription intent information, second display information may be transmitted to the user terminal (110). Through the second display information, information for the user (112) to subscribe to membership may be displayed on the user terminal (110).

[0086] If the user (112) signs up for membership based on the information provided by the second display information, the previously determined benefits (benefits to be applied to the order (120) if the user (112) signs up for membership) can be applied to the pre-paid order (120). That is, the processor (210) of the device (100) can apply the previously determined benefits to the order (120) for which payment (150) has already been made upon obtaining information that the user (112) has signed up for membership.

[0087] For example, if the benefit of signing up is a refund for the difference between the first and second amounts, the refund for that difference may be processed. During this process, a screen (510) may be displayed on the user terminal (110). Screen (510) may include information indicating that a refund is in progress. Screen (510) may be displayed on the user terminal (110) following screens (420, 440) without any additional user input.

[0088] Upon completion of the application of a benefit (e.g., a refund), the processor (210) may generate information (hereinafter, third display information) indicating that the benefit has been retroactively applied to the prepaid order (120). The processor (210) may transmit the third display information to the user terminal (110). The third display information may cause the user terminal (110) to display, for example, a screen (520). The screen (520) may include information indicating a first amount (e.g., KRW 30,000) originally paid for the order (120), a refunded amount (e.g., KRW 5,000), and a second amount (e.g., KRW 25,000) applied to the order (120) according to the benefit.

[0089] FIG. 6 is a diagram illustrating benefit information according to one embodiment of the present disclosure. As described above, a user (112) can select (input) whether to sign up for membership and receive the corresponding benefits, or not sign up for membership and not receive the corresponding benefits, through an interface displayed on the user terminal (110).

[0090] When a user (112) inputs an intention to reject membership in response to the benefit information (160) displayed on the user terminal (110), the user terminal (110) can generate membership rejection information indicating the user's (112) intention to reject membership. The user terminal (110) can transmit the membership rejection information to the device (100). Upon obtaining the membership rejection information, the processor (210) of the device (100) can generate information (hereinafter, fourth display information) indicating that the benefit information (160) is to be displayed on at least a portion of the screen of the user terminal (110), for example, at the bottom. The processor (210) can transmit the fourth display information to the user terminal (110). As the user terminal (110) acquires the fourth display information, the user terminal (110) may cause the benefit information (160) to be displayed on at least a portion of the screen of the user terminal (110), for example, at the bottom. In one embodiment, the benefit information (160) may be stored in advance in the user terminal (110).

[0091] For example, after a user (112) inputs a request to decline membership, the user may be viewing another screen (610) provided by the e-commerce service. Meanwhile, benefit information (612) may be displayed at the bottom of the screen of the user terminal (110) via the fourth display information. The benefit information (612) may include information indicating that benefits may be applied to an already paid order (120) if the user signs up for membership within a predetermined time interval.

[0092] In one embodiment, the benefit information (612) may be displayed on a portion of the screen of the user terminal (110) other than the bottom of the screen. For example, the benefit information (612) may be displayed on the top portion, left portion, or right portion of the screen of the user terminal (110). The benefit information (612) may be in the form of a pop-up. The benefit information (612) may be displayed only on a portion of the screen of the user terminal (110) so as not to interfere with the user's (112) use of the e-commerce service.

[0093] In one embodiment, benefit information (612) may be displayed to the user terminal (110) only during a predetermined time interval. This may be to prevent the benefit information (612) from being continuously displayed, thereby preventing the user (112) from interrupting their use of the e-commerce service. The predetermined time interval may be determined by the processor (210) according to the previously described embodiments.

[0094] FIG. 7 is a diagram illustrating a benefit information display method (700) according to one embodiment of the present disclosure. Various embodiments of the benefit information display method (700) according to the present disclosure can be performed by the device (100). The method (700) may include a step (S710) of obtaining order information (130), a step (S720) of determining whether a user (112) is a user who has subscribed to a membership based on user information (140), a step (S732) of performing payment for an order (120) based on a determination that the user (112) is not a user who has subscribed to a membership, and determining a benefit to be applied to the order (120) if the user (112) has subscribed to a membership, and / or a step (S733) of transmitting first display information (170) to the user terminal (110) for displaying benefit information (160) to the user terminal (110) after payment (150).

[0095] In step S710, the processor (210) may obtain order information (130) regarding an order (120) of a user (112) for purchasing one or more products. In step S720, the processor (210) may determine whether the user (112) is a user who has signed up for membership based on user information (140) about the user (112).

[0096] If it is determined that the user (112) is not a member, step S732 may be performed. In step S732, the processor (210) may perform payment (150) for the order (120) based on the order information (130) and determine benefits to be applied to the order (120) if the user (112) is a member. In step S733, the processor (210) may transmit first display information (170) to the user terminal (110) for displaying benefit information (160) regarding the determined benefits on the user terminal (110) after payment (150) for the order (120).

[0097] In one embodiment, step S742 and / or step S743 may be performed based on a determination that the user (112) is not a member. In step S742, the processor (210) may perform payment for the order (120) based on the order information (130). In step S743, the processor (210) may transmit information indicating that payment has been completed to the user terminal (110).

[0098] In one embodiment, as the processor (210) acquires the subscription intent information, the method (700) may further include a step (S734) in which the processor (210) transmits second display information to the user terminal (110) for displaying information for membership subscription to the user terminal (110). As described above, the subscription intent information may be input in response to the displayed benefit information (160) and may be information indicating an intent to subscribe to the membership.

[0099] In one embodiment, when the processor (210) obtains information that the user (112) has signed up for membership, the method (700) may further include a step of applying a benefit to an order (120) for which payment (150) has been made (S735).

[0100] In one embodiment, as the processor (210) obtains the subscription rejection information, the method (700) may further include a step (S736) in which the processor (210) transmits fourth display information to the user terminal (110) that instructs the benefit information (160) to be displayed on at least a portion of the screen of the user terminal (110) for a predetermined time interval. As described above, the subscription rejection information may be information that is entered in response to the displayed benefit information (160) and indicates an intention to reject subscription to the membership.

[0101] In one embodiment, the benefit information (160) may be information indicating that a benefit may be applied to an order (120) if the user (112) signs up for membership within a predetermined time interval from the time the payment (150) is made.

[0102] In one embodiment, step S732 may include a step of determining, based on order information (130), whether at least one of the one or more products corresponds to a membership, and / or a step of determining a benefit to be applied to the order based on a determination that the at least one product corresponds to a membership.

[0103] In one embodiment, the benefit may be a benefit that applies a predetermined discount to the first amount, which is the payment amount of the order. In one embodiment, step S735 may include applying the benefit to the order (120) by refunding the difference between the first amount and the second amount to be applied to the order (120) according to the benefit.

[0104] In one embodiment, the benefit may be that at least one of the one or more products is delivered according to a predetermined specific delivery method.

[0105] The methods according to the present disclosure may be computer-implemented. The computer may, for example, include a device (100) capable of performing processing. While each step of the methods in this disclosure is illustrated and described in a predetermined order, the steps may be performed in any order that can be arbitrarily combined according to the present disclosure, in addition to being performed sequentially. In one embodiment, at least some of the steps may be performed in parallel, iteratively, or heuristically. The present disclosure does not exclude variations or modifications to the methods. In one embodiment, at least some steps may be omitted, or other steps may be added.

[0106] Various embodiments of the present disclosure may be implemented as software recorded on a machine-readable recording medium. The software may be software for implementing the various embodiments of the present disclosure described above. The software may be inferred from various embodiments of the present disclosure by programmers skilled in the art to which the present disclosure pertains. For example, the software may be machine-readable instructions (e.g., code or code segments) or a program. The device may be a device capable of operating according to instructions called from a recording medium, such as a computer. In one embodiment, the device may be a device (100) according to embodiments of the present disclosure. In one embodiment, the processor of the device may execute the called instructions, causing components of the device to perform functions corresponding to the instructions. In one embodiment, the processor may be a processor (210) according to embodiments of the present disclosure. The recording medium may refer to any type of recording medium that stores data and can be read by the device. The recording medium may include, for example, ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, etc. In one embodiment, the recording medium may be memory (220). In one embodiment, the recording medium may also be implemented in a distributed form, such as in a network-connected computer system. Software may be distributed, stored, and executed in a computer system, etc. The recording medium may be a non-transitory recording medium. A non-transitory recording medium means a tangible medium regardless of whether data is stored semi-permanently or temporarily, and does not include a signal that is propagated transitorily.

[0107] Although the technical concept of the present disclosure has been described through various embodiments, the technical concept of the present disclosure encompasses various substitutions, modifications, and alterations that can be made within the scope understandable to those of ordinary skill in the art to which the present disclosure pertains. Furthermore, it should be understood that such substitutions, modifications, and alterations are included within the scope of the appended claims. Embodiments according to the present disclosure can be combined with each other. Each embodiment can be combined in various ways depending on the number of cases, and embodiments created by combining them also fall within the scope of the present disclosure.

Claims

1. One or more processors; and comprising one or more memories storing instructions to be executed by said one or more processors; Upon execution of the above instructions, the one or more processors, Obtain order information regarding a user's order to purchase one or more products; Based on the user information about the user, determine whether the user is a user who has signed up for membership, Based on the determination that the above user is not a user who has subscribed to the above membership, Based on the above order information, payment for the order is made, If the above user signs up for the above membership, determine the benefits to be applied to the above order, A device configured to transmit first display information to the user terminal for displaying benefit information regarding the above benefits on the user terminal after the payment for the above order.

2. In paragraph 1, The above benefit information is information indicating that the above benefit can be applied to the order if the user subscribes to the membership within a predetermined time interval from the time the payment is made.

3. In paragraph 1, If the above user signs up for the above membership, it is up to the user to decide which benefits will be applied to the above order. Based on the above order information, determining whether at least one of the one or more products corresponds to the membership, and A device comprising determining the benefits to be applied to the order based on a determination that at least one product corresponds to the membership.

4. In paragraph 1, One or more of the above processors, A device configured to transmit second display information for displaying information for subscribing to the membership to the user terminal upon obtaining subscription intent information that is input in response to the displayed benefit information and indicates an intent to subscribe to the membership.

5. In paragraph 4, The above second display information is information that displays different information on the user terminal depending on whether the user has previously subscribed to the membership.

6. In paragraph 4, One or more of the above processors, A device configured to apply the above benefits to the order for which the payment has been made upon obtaining information that the above user has subscribed to the above membership.

7. In paragraph 6, One or more of the above processors, A device configured to transmit third display information to the user terminal to indicate to the user terminal that the above benefit has been applied to the above order.

8. In paragraph 6, The above benefit is a benefit that applies a predetermined discount to the first amount, which is the payment amount of the above order. The above benefits are applied to the above order for which the above payment has been made. A device comprising applying the benefit to the order by refunding the difference between the first amount and the second amount to be applied to the order according to the benefit.

9. In paragraph 1, The above benefit is a device in which at least one of the above one or more products is delivered according to a predetermined specific delivery method.

10. In paragraph 2, The above first display information is, A device for displaying the benefit information on the payment completion screen for the order during the predetermined time interval.

11. In paragraph 2, One or more of the above processors, A device configured to transmit fourth display information to the user terminal, which instructs that the benefit information be displayed on at least a portion of the screen of the user terminal for the predetermined time interval, upon obtaining subscription rejection information that is input in response to the displayed benefit information and indicates an intention to reject subscription to the membership.

12. In paragraph 2, One or more of the above processors, A device configured to determine the predetermined time interval based on at least one selected from the user information, the order information, and the benefit.

13. A method performed in a device including one or more processors and one or more memories storing instructions to be executed by the one or more processors, A step of obtaining order information regarding a user's order to purchase one or more products; A step of determining whether the user is a user who has signed up for membership based on user information about the user; A step of performing payment for the order based on the order information upon determining that the user is not a user who has subscribed to the membership, and determining benefits to be applied to the order if the user subscribes to the membership; and A method comprising the step of transmitting first display information to the user terminal for displaying benefit information regarding the above benefits on the user terminal after the payment for the order.

14. In paragraph 13, A method wherein the above benefit information is information indicating that the above benefit can be applied to the order if the user subscribes to the membership within a predetermined time interval from the time the payment is made.

15. In paragraph 13, The step of determining the above benefits to be applied to the above order is: A step of determining whether at least one of the one or more products corresponds to the membership based on the order information; and A method comprising the step of determining the benefit to be applied to the order based on a determination that at least one product corresponds to the membership.

16. In paragraph 13, A method further comprising the step of transmitting second display information for displaying information for subscribing to the membership to the user terminal upon obtaining subscription intent information that is input in response to the displayed benefit information and indicates an intent to subscribe to the membership.

17. In paragraph 16, A method further comprising the step of applying the benefit to the order for which the payment has been made upon obtaining information that the user has subscribed to the membership.

18. In paragraph 17, The above benefit is a benefit that applies a predetermined discount to the first amount, which is the payment amount of the above order. The step of applying the above benefits to the above order for which the above payment has been made is: A method comprising the step of applying the benefit to the order by refunding the difference between the first amount and the second amount to be applied to the order according to the benefit.

19. In paragraph 13, The above benefit is a method in which at least one of the above one or more products is delivered according to a predetermined specific delivery method.

20. In a non-transitory computer-readable recording medium recording instructions to be executed by one or more processors, The above instructions, when executing the above instructions, cause the one or more processors to: Obtain order information regarding a user's order to purchase one or more products; Based on the user information about the user, determine whether the user is a user who has signed up for membership, Based on the determination that the above user is not a user who has subscribed to the above membership, Based on the above order information, payment for the order is made, Based on the above order information, determine the benefits to be applied to the order when the user subscribes to the membership; A non-transitory computer-readable recording medium for transmitting first display information to the user terminal for displaying benefit information regarding the above benefits on the user terminal after the payment for the above order.

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