Information processing method, information processing device, and information processing program

Abstract

Provided are an information processing method, an information processing device, and an information processing program which can cause content to be widely recognized by appropriately changing the ratio of advertisers and users having creative control to the content, increase users favorable to the advertisers, and improve purchase and the cost-effectiveness of advertisement. A sentence analysis generation device comprises: a moving image request information generation unit that can communicate with a plurality of registered user terminals used by registered users registered in advance and a requester terminal and generates moving image request information on the basis of a request condition described in request information received from the requester terminal; a request unit that transmits the moving image request information to one or a plurality of user terminals among the plurality of registered user terminals; and a reward management unit that pays, to an accepting user, a reward for an accepting user's moving image which is posted to SNS and includes content produced on the basis of the moving image request information by the accepting user who has accepted the request.

Description

Information processing method, information processing device, and information processing program

[0001] The present invention relates to an information processing method, an information processing device, and an information processing program.

[0002] In recent years, influencer marketing has been attracting attention as a marketing technique. Influencer marketing is a marketing technique that influences consumer behavior by having influencers, who are influential senders on social networking services (SNS), promote products, services, etc. (see, for example, Patent Document 1).

[0003] Patent Document 1 discloses a system for supporting the selection of an influencer suitable for requesting the posting of posted information.

[0004] JP 2023-094970 A

[0005] Traditional influencer marketing mainly involves influencers advertising and promoting their content on social media, but the advertiser has primary creative control over the content. This tends to result in a negative reception from the influencer's fans, a lack of credibility, and a lack of realism in the videos.

[0006] In view of the above problems, the present invention aims to provide an information processing method, an information processing device, and an information processing program that can increase the number of users who are widely recognized and favorable toward advertisers, and improve the cost-effectiveness of purchasing and advertising by appropriately changing the ratio of users and advertisers who have creative control over content.

[0007] A first aspect of the present invention is an information processing device capable of communicating with a plurality of registered user terminals used by a plurality of pre-registered registered users, and a requester terminal, and comprising: a video request information generation unit that generates video request information based on request conditions described in request information received from the requester terminal; a request unit that transmits the video request information to one or more user terminals among the plurality of registered user terminals; and a reward management unit that pays a reward to the accepted user for the accepted user video posted on SNS, including content created by the accepted user who accepted the request based on the video request information.

[0008] In the first aspect of the present invention, the information processing device may further include a determination unit that determines whether the accepted user video is approved in accordance with a predetermined standard before the video is posted to the SNS.

[0009] In the first aspect of the present invention, the remuneration management unit may determine the remuneration amount to be paid to the accepting user based on the number of times the user's video is played within a predetermined period of time.

[0010] In the first aspect of the present invention, the system may further comprise a suggestion unit that transmits suggestion information describing suggested content details to the requester terminal and / or the one or more user terminals.

[0011] In the first aspect of the present invention, the system may further include a content storage unit that stores a content table in which suggested content details are described, and the suggestion unit may generate suggested information based on the content table.

[0012] In the first aspect of the present invention, there may be a plurality of content contents proposed by the suggestion unit, and the requester terminal and / or one or more user terminals may select desired content contents from the plurality of content contents.

[0013] In a first aspect of the present invention, the present invention further includes an analysis unit that analyzes currently popular content on the SNS and stores it in a popular content table, and the suggestion unit may send suggested information about the currently popular content to the requester terminal and / or one or more user terminals based on the request conditions and the popular content table.

[0014] In the first aspect of the present invention, the request conditions may state whether or not the accepting user's video is allowed to be used secondary.

[0015] In the first aspect of the present invention, the information about the registered users may be classified according to the attributes of the registered users and stored in the user information storage unit as registered user information.

[0016] The device may further include a request information sending unit that, upon receiving request information from a requester terminal, searches for registered user information stored in the user information storage unit that matches the request information, and automatically sends video request information to the registered user corresponding to the registered user information that matches the request information.

[0017] In the first aspect of the present invention, all of the multiple registered user terminals may be able to view the request information.

[0018] The device may further include a generation unit that generates a creator page for the registered user, and a status display unit that displays on the registered user's creator page the status of the current procedure among the procedures executed on the registered user terminal from the time the video request information is sent until the remuneration is paid to the registered user.

[0019] A second aspect of the present invention is an information processing device capable of communicating with a plurality of registered user terminals used by a plurality of pre-registered registered users, and a requester terminal, comprising: a video request information generation step for generating video request information based on request conditions set forth in request information received from the requester terminal; a request step for transmitting the video request information to one or more user terminals among the plurality of registered user terminals; and a reward management step for paying a reward to the accepting user for the accepted user video posted on SNS, including content created by the accepting user who accepted the request based on the video request information.

[0020] A third aspect of the present invention is an information processing program that implements, in a computer capable of communicating with a plurality of registered user terminals used by a plurality of pre-registered registered users and a requester terminal, a video request information function that generates video request information based on request conditions described in request information received from the requester terminal, a request function that transmits the video request information to one or more user terminals among the plurality of registered user terminals, and a reward management function that pays rewards to the accepting user for the accepted user video posted on SNS, including content created by the accepting user who accepted the request based on the video request information.

[0021] According to the present invention, by appropriately changing the ratio of users and advertisers with creative control over content, it is possible to provide an information processing method, an information processing device, and an information processing program that are widely recognized and increase the number of users who are favorable toward advertisers, thereby improving the cost-effectiveness of purchasing and advertising.

[0022] Fig. 1 is a schematic diagram showing an example of the overall configuration of an information processing system according to a first embodiment of the present invention; Fig. 2 is a block diagram showing an example of an information processing device according to a first embodiment of the present invention; Fig. 3 is a diagram showing an example of an accepted user video created by an accepted user using the information processing device according to this embodiment; Fig. 4 is a diagram showing another example of an accepted user video created by an accepted user using the information processing device according to this embodiment; Fig. 5 is a flowchart illustrating the flow of an information processing method according to the first embodiment.

[0023] Next, an embodiment of the present invention will be described with reference to the drawings. In the description of the drawings relating to the embodiment, the same or similar parts are denoted by the same or similar reference numerals. However, the drawings are schematic.

[0024] Furthermore, the embodiments are merely examples of devices and methods for embodying the technical idea of ​​the present invention, and the technical idea of ​​the present invention does not limit the configuration, arrangement, layout, etc. of each component to those described below. The technical idea of ​​the present invention can be modified in various ways within the technical scope defined by the claims.

[0025] (First Embodiment) In an information processing method according to this embodiment, one or more influencers each perform content such as a video, song, dance, or effect designated by an advertiser such as a company, and the influencers post videos of the performances on social media, thereby increasing awareness of the products, services, etc. provided by the advertiser and increasing the number of users who are favorable toward the advertiser, the products, services, etc. The one or more influencers who performed the performance can each receive compensation from the advertiser according to results such as the number of views of the video, sales of the product, service, etc.

[0026] An information processing system using an information processing device according to this embodiment is shown in Fig. 1. As shown in Fig. 1, an information processing system 10 according to this embodiment includes a plurality of registered user terminals 11a to 11c used by a plurality of registered users, a requester terminal 12 used by a requester, and a server 13 capable of communicating with each of the plurality of registered user terminals and the requester terminal via a communication line 14. Hereinafter, this server 13 will be referred to as the information processing device 13.

[0027] The information processing device 13, the requester terminal 12, and the multiple registered user terminals 11a to 11c are various electronic computers (computing resources) such as personal computers (PCs), mainframes, workstations, cloud computing systems, and mobile terminals. The illustrated requester terminal 12 is a personal computer, and the multiple registered user terminals 11a to 11c are mobile terminals and personal computers, but these are merely examples and are not limiting. A display for display, as well as a keyboard, mouse, and other input devices are connected to the information processing device 13. The communication line 14 may be any communication network, such as the Internet, an optical network, or a telephone line network.

[0028] The requester is an advertiser such as a company that wishes to promote or advertise a product, service, etc., or a representative thereof. The requester inputs request information into the requester terminal 12. The request information is information that describes the content of a request made by the information processing device 13 when multiple users registered on the information processing device 13 request that the product, service, etc. be promoted or advertised on the SNS. The requester terminal 12 accepts the input of the request information and transmits it to the information processing device 13.

[0029] Based on the request information received from the requester terminal 12, the information processing device 13 requests one or more users among the multiple users registered with the information processing device 13 to promote and advertise a product, service, or the like on the SNS. In this case, the information processing device 13 requests one or more users to perform content such as a video, song, dance, or effect designated by the advertiser and post the video on the SNS. When requesting performances from multiple users, the advertiser may request that multiple users perform the same content such as a video, song, dance, or effect. Alternatively, as described below, each user may be allowed to select the content they wish to perform from multiple types of content such as a video, song, dance, or effect.

[0030] A registered user is an influencer who has been registered in advance in the information processing device 13. By registering a user in advance in the information processing device 13, when the information processing device 13 receives request information from the requester terminal 12, the registered user terminals 11a to 11c can receive video request information from the information processing device 13 via the communication line 14. Information about the user when the user is registered in the information processing device 13 is stored in a user information storage unit 121, which will be described later.

[0031] The information processing device 13 according to this embodiment will be described with reference to Fig. 2. As shown in Fig. 2, the information processing device 13 according to this embodiment is composed of a CPU 21 for executing various calculations, a storage unit 22 for storing processing programs, data, etc., an I / O (input / output interface) 23, a display unit 24, an input unit 25, etc.

[0032] The I / O 23 is an interface, buffer, etc. for communication (transmission and reception).

[0033] The display unit 24 is a display device such as a display, and displays the results of calculations performed by the CPU 21, etc.

[0034] The input unit 25 is an input device such as a keyboard or a mouse, and is realized by a device that receives input from a user and transmits it to the CPU 21 .

[0035] The block diagram of Figure 2 shows the functional units within the CPU 21. When each functional unit of the CPU 21 is realized by software, the CPU 21 realizes it by executing instructions of a program, which is software that realizes each function. In detail, the CPU 21 includes a first reception unit 211, a request unit 212, a second reception unit 213, a video request information generation unit 214, a remuneration management unit 215, etc. The storage unit 22 also includes a user information storage unit 221, a request condition storage unit 222, etc.

[0036] The first receiving unit 211 receives request information, which describes request conditions, from the requester terminal 12 by the information processing device 13. The received request information is stored in the request condition storage unit 222.

[0037] The request conditions are information that describes the content of a request made by a requester to the information processing device 13 to have one or more users registered on the information processing device 13 promote or advertise a product, service, etc. on an SNS.

[0038] The contents described in the request conditions include at least any of the following: request information, information about the company that provides the product, service, etc. that you want to promote or advertise, information about the product, service, etc., the purpose of the promotion, information about the target age, gender, etc., the release date if unannounced, budget, upper limit budget, etc. Furthermore, the request conditions may also describe the specific content of the request, the content of the video, matters related to checking the created video before one or more users post it on SNS, etc.

[0039] The request conditions include, for example, information about the SNS to be implemented, the implementation method, information about the reward to be paid to one or more users, the video recruitment period, the video publication period, etc. The video content may include the required video time, the implementation content such as video, music, effects, dance, materials, posted images, required text, required hashtags, required tagging, expressions, prohibited items related to keywords, etc., reference videos, etc.

[0040] Furthermore, the request conditions may include matters related to secondary use, which will be described in detail later.

[0041] Based on the request conditions received by video request information generation unit 214, request unit 212 selects information from the contents of the request conditions that is necessary for one or more requesting users to create videos, generates video request information that describes the video production request content, and transmits the video request information to one or more user terminals among multiple registered user terminals 11a to 11c. The one or more user terminals to which request unit 212 transmits the video request information are referred to as one or more requesting user terminals. The generated video request information is stored in request condition storage unit 222 together with the request information.

[0042] The video request information is information that describes the request made by the information processing device 13 to one or more users registered on the information processing device 13 to promote or advertise products, services, etc. on SNS.

[0043] The contents of the video request conditions include at least one of the following: information on the products, services, etc. that you want to promote or advertise; information on the company that provides them; content to be implemented, such as video, music, effects, dance, etc.; SNS for implementation; implementation method; URL; purpose of promotion; target information; reference video; sample video; amount of compensation; posting period; deadline; notes regarding compensation; matters regarding checking the created video before posting it on SNS; etc.

[0044] The video request conditions may further include details of the request when the user demonstrates the performance content, such as a posted image, a required video length, a minimum performance time, required text, required hashtags, required tagging, music to be used, expressions, keywords, and other prohibited items, materials, etc.

[0045] The request details may further include the following prohibited items: for example, "comparison with other brands," "recognizable reflections of other brand names, logos, etc.," "criticism of brand products," "content linked to alcohol, drugs, smoking, dangerous substances such as guns, violence, etc.," "content infringing intellectual property, etc.," "use of materials for which the user does not have the right to use," "excessive filtering," "out-of-focus logos," etc.

[0046] Furthermore, the video request conditions may include matters regarding secondary use, which will be described in detail later.

[0047] The second reception unit 213 receives acceptance information sent by one or more user terminals among the multiple registered user terminals that accept the video production request, informing the user that the video production request has been accepted. Among the multiple registered user terminals, one or more user terminals that accept the video production request are referred to as one or more accepting user terminals. Furthermore, among the multiple registered users, one or more users who accept the video production request are referred to as one or more accepting users. Upon receiving acceptance information from one or more accepting user terminals, the information processing device 13 may transmit information about the one or more accepting user terminals and the acceptance content to the requester terminal 12.

[0048] One or more accepted users send acceptance information from one or more accepted user terminals to information processing device 13, and then create videos in accordance with the content described in the video request conditions. The videos created in this way are called accepted user videos. Each of the one or more accepted user terminals publishes the one or more accepted user videos created on the SNS account of each of the one or more accepted users.

[0049] The Accepted User may freely decide on any content not specified in the Video Request Conditions for the Accepted User Videos they create, as long as it does not deviate from the content specified in the Video Request Conditions. This allows the Accepted User to create an Accepted User Video that does not deviate significantly from the style, atmosphere, etc. of other videos posted on the Accepted User's SNS account.

[0050] When other SNS users watch the accepted user video on SNS, if the accepted user video does not deviate significantly from previous videos created by the accepted user, the other SNS users will have a positive impression of the accepted user and the accepted user video, the credibility of the accepted user video will increase, and the realism of the video will be perceived by other SNS users. As a result, when other SNS users watch the accepted user video provided by the information processing method according to this embodiment, the products, services, and companies that provide the products and services will become more widely known, and the number of users who are favorably disposed toward them can be increased.

[0051] By using the information processing method according to this embodiment to create and publish an accepted user video, the accepted user can create videos without being discouraged from creating them and can receive compensation. On the other hand, it may be easier to accept a video production request if the video content is specified to a certain extent. The accepted user can decide whether to accept a video production request based on the video request conditions. Furthermore, the requester can appropriately change the content of the specified content described in the request conditions depending on the purpose, target, budget, etc. of the advertisement or promotion.

[0052] The content of the accepted user video created by the accepted user must be within the scope of the content described in the video request conditions. The information processing method according to this embodiment may be configured so that, before the accepted user posts the accepted user video on SNS, the information processing device 13 and / or the requester terminal 12 checks whether the content of the accepted user video is within the scope of the content described in the video request conditions.

[0053] If the information processing device 13 is configured to check whether the content of the accepted user video is within the range of the content described in the video request conditions, the CPU 21 of the information processing device 13 may further include a determination unit. In this case, each of the one or more accepted user terminals transmits the accepted user video they have created to the information processing device 13. Upon receiving each accepted user video, the second reception unit 213 of the server transmits it to the determination unit. The determination unit determines whether the content of each received accepted user video is within the range of the content described in the video request conditions, and transmits the determination result to each of the one or more accepted user terminals.

[0054] If the determination unit determines that the content of the accepted user video is within the range of the content described in the video request conditions, the determination result is ``yes,'' and the accepted user terminal that receives the ``yes'' determination result can post the accepted user video to SNS. If the determination unit determines that the content of the accepted user video deviates from the range of the content described in the video request conditions, the determination result is ``no,'' and the accepted user terminal that receives the ``no'' determination result cannot post the accepted user video to SNS. In this case, the accepted user terminal accepts input from the accepted user of the determination result of whether to re-produce the accepted user video that is within the range of the content described in the video request conditions, or to cancel production. The accepted user terminal transmits information describing the determination result to the information processing device 13.

[0055] The information processing device 13 transmits to the client terminal 12 the determination result by the determination unit and the judgment result of the accepted user who created the accepted user video for which the determination unit determined that the video was not acceptable.

[0056] The judgment unit may analyze the content of the accepted user video using image analysis, video analysis, etc., extract data, and compare it with the request information stored in the request condition memory unit 222 or the request conditions described in the video request information to determine whether the content of the accepted user video is within the range of the content described in the video request conditions.

[0057] If the requester terminal 12 is configured to check whether the content of the accepted user video is within the range of the content described in the video request conditions, each of the one or more accepted user terminals transmits the respective accepted user video that they have created to the information processing device 13. Upon receiving each accepted user video, the second reception unit 213 of the information processing device 13 transmits it to the requester terminal 12. The requester terminal 12 determines whether the content of each received accepted user video is within the range of the content described in the video request conditions, and transmits the determination result to the information processing device 13.

[0058] The determination by the requester terminal 12 may be made by the requester viewing the received accepted user video, making a determination, and inputting the determination result into the requester terminal 12, which then accepts the input of the determination result. Alternatively, the requester terminal 12 may be equipped with an image analysis mechanism or a video analysis mechanism, which may analyze the content of the accepted user video using these mechanisms to extract data and compare it with the request conditions described in the request information to determine whether the content of the accepted user video is within the range of the content described in the video request conditions. The information processing device 13 transmits the determination result by the requester terminal 12 to each of one or more accepted user terminals.

[0059] The information processing device 13 and the requester terminal 12 may be configured to check whether the content of the accepted user video falls within the range of the content described in the video request conditions. In this case, the above-mentioned configuration in which the information processing device 13 checks and the configuration in which the requester terminal 12 checks may be combined.

[0060] After posting the accepted user video on the SNS, the accepted user receives a reward from the reward management unit 215 according to the results. The results may be, for example, the number of times the video is played. Alternatively, the results may be anything that can be considered as results, such as the number of accesses to the accepted user video of the accepted user or to a link to the homepage of a product, service, or company on the web page of the accepted user's SNS account.

[0061] The remuneration management unit 215 receives, from the requester terminal 12, the remuneration to be paid to the accepting user, a video content proposal fee to be described later in the second embodiment, and the like, and pays the remuneration to the accepting user from that.

[0062] Below, we will discuss the case where the number of video views is considered a success.

[0063] After the accepted user terminal posts the accepted user video on the SNS, the information processing device 13 may receive, from the accepted user terminal, information regarding the number of times the video has been played within a predetermined period of time. Alternatively, the information processing device 13 may measure the number of times the accepted user video has been played on the SNS within a predetermined period of time after the video was posted.

[0064] Once the number of times the video has been played within a predetermined period has been determined, the amount of remuneration to be paid from the requester to the accepted user is determined according to the number of plays. Information describing the payment method for the remuneration to the accepted user is transmitted from the information processing device 13 to the accepted user terminal, and payment of the remuneration to the accepted user is then executed.

[0065] 3 shows an example of an accepted user video created by the accepted user using the information processing device 13 according to this embodiment. The product to be advertised is cosmetics (lipstick), and the accepted user is actually applying makeup using the lipstick product. The content specified by the requested video content is, for example, to use an image using the lipstick to be advertised and to display a photo of the product within the image. The accepted user creates a collage of photos of the lipstick product, and illustrations of a wine glass and a wine bottle, and places them around the accepted user's face.

[0066] 4 shows another example of an accepted user video created by the accepted user using the information processing device 13 according to this embodiment. In the video shown in FIG. 4, the accepted user is dancing to music. The content specified by the requested video content is, for example, dancing to music used in a television commercial for a product or service. The accepted user creates dance choreography and dances to the music.

[0067] In the example of Fig. 3, the content specified by the requested video content is the use of an image using lipstick and a photo of a product, while in the example of Fig. 4, a song is specified and dancing to the song is performed. The content specified by the requested video content is determined appropriately by the requester, and registered users can also decide whether to accept the request based on the content specified by the requested video content.

[0068] An information processing method according to a first embodiment of the present invention will be described below. Fig. 5 shows a diagram for explaining the overall flow of an example of the information processing method according to this embodiment.

[0069] In step S501, the client terminal 12 accepts input of request information and transmits it to the information processing device 13.

[0070] In step S502 , the first receiving unit 211 receives request information describing request conditions from the requester terminal 12 , and stores the received request information in the request condition storage unit 222 .

[0071] In step S503, the request unit 212 generates video request information based on the request conditions accepted by the first accepting unit 211, sends the video request information to one or more of the multiple registered user terminals 11a to 11c, and stores the generated video request information together with the request information in the request condition storage unit 222.

[0072] In step S504, the second reception unit 213 receives acceptance information sent from each of one or more accepting user terminals among the multiple registered user terminals that accept the video production request, to notify the requester terminal 12 that the video production request has been accepted, and transmits the acceptance information to the requester terminal 12.

[0073] In step S505, each of the one or more accepted user terminals publishes the one or more created accepted user videos on the SNS account of each of the one or more accepted users.

[0074] In step S506, the information processing device 13 pays the reward to the accepted user via the accepted user terminal.

[0075] (Second embodiment) In the first embodiment, in the examples shown in Figures 3 and 4, the request information received by the requester terminal 12 included the content details specified for the accepting user. After receiving the request information from the requester terminal 12, the information processing device 13 according to the first embodiment transmitted video request information to the requesting user terminal. When the requester inputted the request information into the requester terminal 12, the content details specified for the accepting user were determined and input. The accepting user determined the content details of the accepting user video, excluding the content details specified in the video request information.

[0076] In this embodiment, the information processing device 13 may transmit proposal information describing proposed content details to the requester terminal 12 or the requesting user terminal. Whether the information processing device 13 will propose content details to the requester terminal 12 or the requesting user terminal, and further whether the proposal will be made to either the requester terminal 12 or the requesting user terminal, or both, may be described in the request conditions. The information processing device 13 of this embodiment may further include a proposal unit in the CPU 21 of the first embodiment, and a content storage unit in which the storage unit 22 stores a content table.

[0077] The content table is a table that describes the content that the information processing device 13 proposes to the requester terminal 12 or the requesting user terminal. The content table may describe the correspondence between the contents of the items of the request conditions and the appropriate content so that the proposed content can be read from the content table based on the request conditions.

[0078] When the information processing device 13 proposes content details to the requester terminal 12, the proposal unit may, after the information processing device 13 receives request information describing the request conditions from the requester terminal 12, read out the content details to be proposed from a content table stored in the content storage unit, generate proposal information, and transmit it to the requester terminal 12. When the requester terminal 12 receives the proposal content information, it may accept whether or not to accept the proposed content details, and transmit information describing whether or not to accept it to the information processing device 13. The video request information generation unit 214 may generate video request information based on the received request conditions and information describing whether or not to accept it, and transmit it to the requesting user terminal.

[0079] When the information processing device 13 proposes content details to the requesting user terminal, when the video request information generation unit 214 generates video request information based on the received request conditions, the proposal unit may read the content details from the content table stored in the content storage unit, generate proposal information, and send it to the video request information generation unit 214. The video request information generation unit 214 may generate video request information based on the received request conditions and proposed content information, and send it to the requesting user terminal.

[0080] The suggestion unit may determine multiple content candidates from the request conditions. If multiple content candidates are determined, the suggestion unit may transmit the content candidates as proposed content information to the requester terminal 12. Upon receiving the proposed content information, the requester terminal 12 may accept whether or not to accept the proposed content candidates and, if accepted, which content candidates to accept, and transmit this information to the information processing device 13.

[0081] Alternatively, if there are multiple determined content candidates, the suggestion unit may transmit the content candidate candidates as suggested content information to the video request information generation unit 214. The video request information generation unit 214 may generate video request information based on the received request conditions and suggested content information and transmit it to the requesting user terminal. The requesting user terminal may receive whether to accept the request, whether to accept the suggested content candidate, and if so, which content candidate to accept, and transmit this information to the information processing device 13.

[0082] The information processing device 13 may propose content details to both the requester terminal 12 and the requesting user terminal. In this case, when reading out the content details to be proposed from the content table stored in the content storage unit, the proposal unit may read out the content details for the requester terminal 12 and the requesting user terminal, respectively, and transmit them to the requester terminal 12 and the requesting user terminal, respectively, in the above-described procedure.

[0083] When the information processing device 13 proposes content, the proposal unit does not read out the content to be proposed from a content table stored in the content storage unit, but the information processing device 13 may analyze currently popular content, etc. on SNS and propose currently popular content, etc. that is suitable for the request conditions to the requester terminal 12 and / or the requesting user terminal.

[0084] In this case, the CPU 21 of the information processing device 13 may be equipped with an analysis unit. The analysis unit analyzes currently popular content on the SNS. As an example, the analysis unit may perform video analysis on video content posted on the SNS that has been played a predetermined number of times or more, and classify each piece of content by content type. For example, content content into which a predetermined number of pieces of content have been classified may be considered currently popular content. By further classifying the currently popular content by each element, currently popular content that meets the request conditions can be proposed to the requester terminal 12 and / or the requesting user terminal.

[0085] In the information processing device 13 of this embodiment, the storage unit 22 may further include a trending content storage unit that stores a trending content table. The analysis unit may perform video analysis on video content that has been played a predetermined number of times or more, and may classify each content by content and further by element, and then record the content in the trending content table. The trending content table may record the correspondence between the content of the items of the request conditions and the content.

[0086] Third Embodiment The information processing device 13 according to this embodiment may be configured to enable secondary use of accepted user videos posted on SNS. Here, in this embodiment, secondary use refers to using the portrait and name of the accepted user video posted on SNS for advertising and promotion in a manner other than playing the video on SNS. Specific examples of secondary use include web use, such as embedding the video on an advertiser's webpage or site after posting on SNS, printed use, such as using the name and portrait in storefronts and brochures, advertising use, such as using the portrait and name in banner ads and other advertising menus, and playing the video in stores.

[0087] The request conditions may state whether or not secondary use will be made of the accepted user's video posted on SNS. Alternatively, the accepted user may be notified of the desire for secondary use after the request is made to the requesting user or after the accepted user's video is posted on SNS. The requester terminal 12 transmits information to the information processing device 13, which contains information conveying the accepted user's desire for secondary use, the details of the secondary use, and information regarding compensation. The information processing device 13 transmits the received information to the accepted user. The accepted user terminal transmits information stating whether or not secondary use is permitted to the information processing device 13. The information processing device 13 transmits information stating whether or not secondary use is permitted to the requester terminal 12. If compensation is generated for the accepted user as a result of the secondary use of the accepted user's video, the compensation is paid from the information processing device 13 to the accepted user terminal.

[0088] (Fourth embodiment) When registering a user as a registered user in the information processing device 13 according to this embodiment, the information processing device 13 stores information about the registered user as registered user information in the user information storage unit 121. At this time, the information about the registered user is classified according to the attributes of the registered user, and the classification details are described in the registered user information. Examples of the classification details include the age and gender of the registered user, the number of fans of the registered user, the age group, the number of video views, and the details of content frequently used in the videos of the registered user.

[0089] By classifying registered users in this way and storing them as registered user information, for example, when the information processing device 13 sends video request information to a registered user to make a request, it can make the request to registered users who match the request conditions.

[0090] The information processing device 13 according to the present embodiment may include a request information sending unit. Upon receiving request information from the requester terminal 12, the request information sending unit may search for registered user information that matches the request information among the registered user information stored in the user information storage unit 121, and automatically send video request information to the registered user corresponding to the registered user information that matches the request information.

[0091] Fifth Embodiment In the first embodiment, only the requesting user terminal among the registered user terminals was able to receive the request information. In this embodiment, all registered user terminals can view the request information.

[0092] The information processing device 13 according to this embodiment is configured, for example, to have a webpage or the like where request conditions transmitted from a requester can be viewed, and the request conditions can be viewed from a registered user terminal. If a registered user views the request conditions and wishes to accept the request, the registered user may transmit that information from the registered user terminal to the information processing device 13. For example, the system may be configured so that all registered users who transmit their intention to accept from their registered user terminal to the information processing device 13 within a predetermined period of time can accept the request. Alternatively, the system may be configured so that only registered users approved by the requester among the registered users who transmit their intention to accept from their registered user terminal to the information processing device 13 can accept the request.

[0093] Sixth Embodiment The information processing device 13 according to this embodiment may generate a creator page (user page) for a registered user. The information processing device 13 according to this embodiment may include a generation unit, and the generation unit may generate a creator page for the registered user. The creator page is a web page, and may be configured so that each of multiple users registered with the information processing device 13 according to this embodiment can view their own creator page. The generation unit may generate a creator page when a user registers with the information processing device 13 according to this embodiment. Generating a creator page by the generation unit means that a registered user can view a web page that displays information linked to the user on a registered user terminal. The registered user terminal is a terminal used by a user registered with the information processing device 13 according to this embodiment. The creator page can be viewed only by a user registered with the information processing device 13 according to this embodiment, and may be viewable by authentication using, for example, an ID number and a password set by the user when registering with the information processing device 13 according to this embodiment.

[0094] On the creator page, registered users can view and manage the registered user's name, published media, distribution management, advertising search, performance management, report management, reward management, message box, affiliate introductions, etc. The information processing device 13 according to this embodiment can post the content of information exchanged between the registered user and the registered user terminal on the creator page, such as requests for video production from registered users, video authentication, and display of procedures for publishing videos. Registered users can display the creator page on their registered user terminal and execute information exchange between the information processing device 13 according to this embodiment and the registered user terminal, such as contact from the information processing device 13 according to this embodiment and video submission, on the creator page. Registered users access the creator page via their registered user terminal, display the creator page on the registered user terminal, and view the creator page. The registered user terminal accepts input of an ID number and password by the registered user and transmits the ID number and password to the information processing device 13 according to this embodiment. The information processing device 13 according to this embodiment authenticates the registered user using the received ID number and password, and transmits information indicating that the registered user has been authenticated to the registered user terminal. By receiving the information indicating that the user has been authenticated, the registered user terminal becomes able to connect to the creator page.

[0095] Furthermore, the generation unit may generate a chat field on the creator page by grouping registered users who use registered user terminals and the information processing device 13 according to this embodiment on the creator page. The information processing device 13 according to this embodiment can provide information to registered users by posting information in the chat field on the creator page. The information processing device 13 according to this embodiment may post in the chat field in response to an input from an administrator of the information processing device 13, or may automatically generate a response to a post made by a registered user in response to the content of a post made by a user in the chat field and post the generated response in the chat field.

[0096] The information processing device 13 according to this embodiment may transmit to the registered user terminal, or may post on the registered user's creator page or write in a chat, procedures to be executed on the registered user terminal from the time the video request information is sent to the registered user terminal, through the posting of a video created based on the video request information to the SNS, until a remuneration is paid to the registered user. The information processing device 13 according to this embodiment may store in the memory unit 22 procedure information describing procedures to be executed on the registered user terminal from the time the video request information is sent to the registered user terminal, through the posting of a video created based on the video request information to the SNS, until a remuneration is paid to the registered user, and when sending the video request information to the registered user terminal, may read the procedure information from the memory unit 22 and send it to the registered user terminal together with the video request information.

[0097] The information processing device 13 according to this embodiment may further include a status display unit. The status display unit may post, on the user's creator page or write in a chat, a status indicating the current procedure among the procedures executed on the registered user terminal from the time video request information is sent to the accepted user who accepted the video production request until a video created based on the video request information is posted on the SNS and a remuneration is paid to the user. The status display unit may read the procedure information from the storage unit 22, select a procedure to be performed next from the procedures described in the procedure information, and post the next procedure to be performed together with the status on the user's creator page or write in a chat for the accepted user who accepted the video production request.

[0098] As mentioned above, the present invention naturally includes various embodiments not described herein. Therefore, the technical scope of the present invention is defined only by the invention-specifying matters according to the scope of the claims that are appropriate from the above description.

[0099] 10 Information processing system 11a to 11c Multiple registered user terminals 12 Requester terminal 13 Information processing device 14 Communication line 21 CPU 22 Storage unit 23 I / O (input / output interface) 24 Display unit 25 Input unit 211 First reception unit 212 Request unit 213 Second reception unit 214 Video request information generation unit 215 Remuneration management unit 221 User information storage unit 222 Request condition storage unit

Claims

1. An information processing device capable of communicating with a plurality of registered user terminals used by a plurality of pre-registered users, and a requester terminal, comprising: a video request information generation unit that generates video request information based on request conditions described in request information received from the requester terminal; a request unit that transmits the video request information to one or more user terminals among the plurality of registered user terminals; and a reward management unit that pays a reward to the accepting user for an accepting user video posted on SNS, including content created by the accepting user who accepted the request based on the video request information.

2. The information processing device according to claim 1, further comprising a determination unit that determines whether the accepted user video is approved according to a predetermined criterion before the accepted user video is posted on a social networking site.

3. The information processing device according to claim 1, wherein the remuneration management unit determines the amount of remuneration to be paid to the accepted user based on the number of times the accepted user's video is played within a predetermined period of time.

4. The information processing device according to claim 1, further comprising a proposal unit that transmits proposal information describing proposed content details to said requester terminal and / or said one or more user terminals.

5. The information processing device according to claim 4, further comprising a content storage unit that stores a content table in which the proposed contents of the content are described, and the suggestion unit generates the proposed information based on the content table.

6. An information processing device according to claim 4, wherein the content contents proposed by the suggestion unit are multiple, and the requester terminal and / or the one or more user terminals select a desired content content from the multiple content contents.

7. An information processing device as described in claim 4, further comprising an analysis unit that analyzes currently popular content in a SNS and stores the content in a popular content table, and the suggestion unit transmits suggested information about the currently popular content to the requester terminal and / or the one or more user terminals based on the request conditions and the popular content table.

8. The information processing device according to claim 1, wherein the request conditions state whether or not the accepted user video is allowed to be used for secondary purposes.

9. The information processing device according to claim 1, wherein the information relating to the registered users is classified according to attributes of the registered users and stored in a user information storage unit as registered user information.

10. An information processing device as described in claim 9, further comprising a request information sending unit that, upon receiving the request information from the requester terminal, searches for registered user information stored in the user information storage unit that matches the request information, and automatically sends the video request information to the registered user corresponding to the registered user information that matches the request information.

11. The information processing device according to claim 1, wherein all of a plurality of registered user terminals can view the requested information.

12. An information processing device as described in claim 1, further comprising: a generation unit that generates a creator page for a registered user; and a status display unit that displays on the creator page of the registered user a status indicating the current procedure among the procedures executed on the registered user terminal from the time the video request information is sent until a remuneration is paid to the registered user.

13. An information processing method in an information processing device capable of communicating with a plurality of registered user terminals used by a plurality of pre-registered users, and a requester terminal, comprising: a video request information generation step of generating video request information based on request conditions described in request information received from the requester terminal; a request step of transmitting the video request information to one or more user terminals among the plurality of registered user terminals; and a reward management step of paying a reward to the accepting user for an accepted user video posted on SNS, including content created by the accepting user who accepted the request based on the video request information.

14. An information processing program that realizes, in a computer capable of communicating with a plurality of registered user terminals used by a plurality of pre-registered registered users and a requester terminal, a video request information function that generates video request information based on request conditions described in request information received from the requester terminal, a request function that transmits the video request information to one or more user terminals among the plurality of registered user terminals, and a reward management function that pays a reward to the accepting user for the accepted user video posted on SNS, including content created by the accepting user who accepted the request based on the video request information.

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