Information presentation method and apparatus, and device and storage medium

By displaying interactive reply information in the interactive interface of the Internet live broadcast application and using intelligent algorithm models to recommend products, it solves the problem that users find it difficult to quickly find products of interest and improves the user experience.

WO2025148867A1PCT designated stage expired Publication Date: 2025-07-17BEIJING YOUZHUJU NETWORK TECH CO LTD
View PDF 6 Cites 0 Cited by

Patent Information

Application Number
PCT/CN2025/071005
Authority / Receiving Office
WO · WO
Patent Type
Applications
Current Assignee / Owner
Priority Date
2024-01-08
Filing Date
2025-01-07
Publication Date
2025-07-17

AI Technical Summary

Technical Problem

When users purchase products through the Internet live broadcast application, it is difficult for users to quickly find products of interest, resulting in longer search time and reducing user experience.

Method used

The interactive reply information is displayed in the interactive interface, including reply text information and recommendation information of the recommended object determined based on the interactive information and reply text information, and recommend products through an intelligent algorithm model.

Benefits of technology

Improves the efficiency of users in finding products they are interested in and enhances the user experience.

✦ Generated by Eureka AI based on patent content.

Smart Images

  • Figure CN2025071005_17072025_PF_FP_ABST
    Figure CN2025071005_17072025_PF_FP_ABST
Patent Text Reader

Abstract

Provided in the embodiments of the present disclosure are an information presentation method and apparatus, and a device and a storage medium. The information presentation method comprises: in response to interaction information that is input into an interaction interface, presenting interaction reply information in the interaction interface, wherein the interaction reply information comprises reply text information and recommendation information of at least one recommended object corresponding to the reply text information, and the recommendation information of the at least one recommended object is determined on the basis of the interaction information and the reply text information. Since personalized reply text information can be displayed by means of interaction information and reply text information, and a plurality of types of recommendation information are provided to users, it is convenient to find, on the basis of the reply text information and the recommendation information, objects that meet the requirements of the users, thereby improving the user experience.
Need to check novelty before this filing date? Find Prior Art

Description

Information display method, device, equipment and storage medium

[0001] This application claims priority to Chinese Patent Application No. 202410027838.3 filed on January 8, 2024, and the contents of the above-mentioned Chinese patent application disclosure are hereby incorporated by reference in their entirety as a part of this application. Technical Field

[0002] The embodiments of the present disclosure relate to an information display method, apparatus, device, and storage medium. Background Art

[0003] With the development of Internet technology, more and more businesses choose to publish products on Internet live broadcast applications, and users can purchase products through Internet live broadcast applications.

[0004] For example, when a user purchases a product, he or she can enter the name of the product he or she intends to purchase, such as XX mobile phone, in the product search interface of the live broadcast application; the purchase entrance corresponding to XX mobile phone is displayed in the search results interface; and the user can purchase the product through the purchase entrance corresponding to XX mobile phone.

[0005] However, the inventors have discovered that there are at least the following technical problems: when users purchase goods through live streaming applications, they may not be able to search for the goods they are interested in, causing them to spend a long time looking for their favorite goods, which reduces the user experience. Summary of the Invention

[0006] The embodiments of the present disclosure provide an information display method, apparatus, device, and storage medium, which can improve the efficiency of users in finding their favorite objects, thereby improving the user experience.

[0007] In a first aspect, an embodiment of the present disclosure provides an information display method, including:

[0008] In response to interactive information input in the interactive interface, interactive reply information is displayed in the interactive interface; wherein the interactive reply information includes reply text information and recommendation information of at least one recommended object corresponding to the reply text information;

[0009] The recommendation information of the at least one recommended object is determined based on the interactive information and the reply text information.

[0010] In a second aspect, an embodiment of the present disclosure provides an information display device, comprising:

[0011] A display module, configured to display interactive reply information in the interactive interface in response to interactive information input in the interactive interface; wherein the interactive reply information includes reply text information and recommendation information of at least one recommended object corresponding to the reply text information;

[0012] The recommendation information of the at least one recommended object is determined based on the interactive information and the reply text information.

[0013] In a third aspect, an embodiment of the present disclosure provides an electronic device, including:

[0014] a processor, and a memory communicatively connected to the processor;

[0015] The memory stores computer-executable instructions;

[0016] The processor executes the computer-executable instructions stored in the memory to implement the information display method as described in the first aspect above.

[0017] In a fourth aspect, an embodiment of the present disclosure provides a computer-readable storage medium, wherein the computer-readable storage medium stores computer-executable instructions. When a processor executes the computer-executable instructions, the information display method described in the first aspect above is implemented.

[0018] In a fifth aspect, an embodiment of the present disclosure provides a computer program product, including a computer program, which, when executed by a processor, implements the information display method described in the first aspect above. BRIEF DESCRIPTION OF THE DRAWINGS

[0019] In order to more clearly illustrate the technical solutions in the embodiments of the present disclosure, a brief introduction will be given below to the drawings required for use in the description of the embodiments. Obviously, the drawings described below are some embodiments of the present disclosure. For ordinary technicians in this field, other drawings can be obtained based on these drawings without any creative work.

[0020] FIG1 is a schematic diagram of an application scenario of an information display method;

[0021] FIG2 is a schematic diagram of an application scenario of an information display method provided by an embodiment of the present disclosure;

[0022] FIG3 is a flow chart of an information display method provided by an embodiment of the present disclosure;

[0023] FIG4 is a schematic diagram of a display method of interactive reply information provided by an embodiment of the present disclosure;

[0024] FIG5 is a schematic diagram of another method for displaying interactive reply information provided by an embodiment of the present disclosure;

[0025] FIG6 is a schematic diagram of another method for displaying interactive reply information provided by an embodiment of the present disclosure;

[0026] FIG7 is a flowchart of another information display method provided by an embodiment of the present disclosure;

[0027] FIG8 is a schematic diagram of an interactive search identifier provided by an embodiment of the present disclosure;

[0028] FIG9 is a structural block diagram of an information display device provided by an embodiment of the present disclosure; and

[0029] FIG10 is a schematic diagram of the hardware structure of an electronic device provided in an embodiment of the present disclosure. DETAILED DESCRIPTION

[0030] To make the objectives, technical solutions, and advantages of the embodiments of the present disclosure more clear, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings. Obviously, the described embodiments are only part of the embodiments of the present disclosure, not all of the embodiments. All other embodiments obtained by ordinary technicians in this field based on the embodiments of the present disclosure without making any creative efforts shall fall within the scope of protection of the present disclosure.

[0031] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with relevant laws, regulations and standards, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0032] With the development of Internet technology, more and more businesses choose to publish products on Internet live broadcast applications, and users can purchase products through Internet live broadcast applications.

[0033] For example, when a user purchases a product, he or she can enter the name of the product he or she intends to purchase, such as XX mobile phone, in the product search interface of the live broadcast application; the purchase entrance corresponding to XX mobile phone is displayed in the search results interface; and the user can purchase the product through the purchase entrance corresponding to XX mobile phone.

[0034] Figure 1 is a schematic diagram of an application scenario of an information display method. A user enters "Brand A mobile phone" in a product search interface. The search results interface displays multiple purchase portals corresponding to Brand A mobile phones. The user can purchase the product through the purchase portal corresponding to Brand A mobile phones.

[0035] However, when users purchase goods through live streaming applications, the search results interface only includes a purchase entrance, and the displayed information is relatively simple. Users may not be able to search for the goods they are interested in, causing them to spend a long time looking for their favorite goods, which reduces the user experience.

[0036] Therefore, how to enable users to quickly search for objects of interest to improve user experience is a technical problem that needs to be solved urgently.

[0037] To address the above issues, this embodiment proposes the following technical concept: When a user searches for a product, an interactive search icon (e.g., an AI-powered dynamic icon) can be displayed in the recommended search interface. The user can click on the dynamic icon to receive recommendations for the product the user intends to purchase through an intelligent algorithm model.

[0038] The specific method may include: in response to interactive information input in the interactive interface, displaying interactive reply information in the interactive interface; wherein the interactive reply information includes reply text information and recommendation information of at least one recommended object corresponding to the reply text information; wherein the recommendation information of at least one recommended object is determined based on the interactive information and the reply text information.

[0039] In this case, since personalized reply text information can be displayed through interactive information and reply text information, and a variety of recommended information is provided to users, it is easy to find objects that meet user needs based on the reply text information and recommended information, thereby improving user experience.

[0040] The following explains the application scenarios of the embodiments of the present disclosure:

[0041] The information display method provided by the embodiment of the present disclosure can be applied to various application scenarios of recommendation information display. Figure 2 is a schematic diagram of an application scenario of an information display method provided by the embodiment of the present disclosure. As shown in Figure 2, when a user searches for a product, an AI dynamic icon can be displayed in the recommendation search interface. The user can click on the dynamic icon to answer the question "How to choose a mobile phone" through the intelligent algorithm model and recommend the purchased products to the user. The information display method provided by the embodiment of the present disclosure is described in detail using a detailed embodiment below.

[0042] FIG3 is a flow chart of an information display method provided by an embodiment of the present disclosure. In this embodiment, the information display method is described by taking an electronic device as an example. Referring to FIG3 , the method includes:

[0043] S301. In response to interactive information input into the interactive interface, interactive reply information is displayed in the interactive interface; wherein the interactive reply information includes reply text information and recommendation information of at least one recommended object corresponding to the reply text information; wherein the recommendation information of at least one recommended object is determined based on the interactive information and the reply text information.

[0044] In an embodiment of the present disclosure, interactive information may indicate a user's shopping intention. Optionally, the interactive information includes a first recommended object, which may indicate a shopping intention for a particular item. For example, the interactive information includes: How is Brand A's mobile phone? Optionally, the interactive information includes an object type, which may indicate a shopping intention for a particular category. For example, the interactive information includes: How to choose a jacket? Optionally, the interactive information includes a scenario type, which may indicate a shopping intention in a particular scenario. For example, the interactive information includes: What to buy for camping.

[0045] Optionally, different interactive messages may display interactive reply messages in different ways. The following three cases are used to illustrate the display methods of interactive reply messages.

[0046] In the first scenario, the interactive information includes a first recommended object, and the recommendation information for at least one recommended object includes recommendation information corresponding to the first recommended object, wherein the recommendation information includes a recommended image and multiple recommended texts. Accordingly, displaying the interactive reply information within the interactive interface includes: displaying the recommendation information corresponding to the first recommended object in a preset area of ​​the interactive interface; wherein the recommended image corresponding to the first recommended object is located in the center of the preset area, and the multiple recommended texts corresponding to the first recommended object are located around the recommended image. Each recommended text corresponds to an attribute information of the first recommended object, and the attribute information corresponding to each recommended text is different.

[0047] In some embodiments, the plurality of recommendation texts may include configuration attribute information, evaluation information, user attention information, blogger recommendation information, and the like.

[0048] Optionally, the reply text message includes detailed information about multiple different attributes of the first recommended object. The attribute information may be summary information corresponding to the detailed information. Accordingly, based on the detailed information about the multiple different attributes of the first recommended object, multiple attribute information of the first recommended object can be determined, and multiple recommendation texts corresponding to the first recommended object can be obtained. Each attribute information may be summary information corresponding to the detailed information of an attribute.

[0049] For example, the first recommended object is a mobile phone, and the detailed description information corresponding to the multiple different attributes includes detailed description information of the mobile phone processor, detailed description information of the camera, detailed description information of the display, and detailed description information of the mobile phone battery life. Among them, the detailed description information of the mobile phone processor includes: "Processor: It has a built-in A15 Bionic chip, which makes its performance far superior to other mobile phones. Whether playing games or using various software, it can run smoothly. The attribute information of the mobile phone processor can be: "It has a built-in A15 Bionic chip, which makes its performance far superior to other mobile phones."

[0050] For example, as shown in Figure 4, the first recommended item is Brand A. The recommendation information for the first recommended item may include a brief introduction to Brand A (configuration attribute information), located around the image of Brand A. The configuration attribute information for Brand A includes: processor, with the A15 Bionic chip making it far superior to other phones; camera, equipped with a more advanced camera system than the previous generation; display, providing superior color and reading quality; and battery life, which can last a full day under normal use, far exceeding other phones.

[0051] For example, the first recommended item is Brand B lipstick. The recommendation information for the first recommended item may include a summary of Brand B's lipstick, located around the image of Brand B. The summary includes configuration attribute information (texture: moisturizing satin texture), review information (bloggers mentioned: 800+ bloggers mentioned it in their videos), user attention information (product recommendations: 300+ white-skinned people recommended it), and blogger recommendation information (Blogger XX: recommended by a blogger with 2 million followers).

[0052] For example, the first recommended item is a Brand C windbreaker. The recommendation information for the first recommended item may include a brief description of the Brand C windbreaker, located around the Brand C windbreaker image. The brief description of the Brand C windbreaker includes configuration attribute information (Material Composition: 100% Cotton), review information (Maillard Outfit: This Summer's Trend, Mentioned by 30,000+ Fashion Bloggers), user attention information (XX Celebrity Style: This is What Street Dance Stars Wear), and blogger recommendation information (XX Blogger: Recommended by a blogger I follow).

[0053] In some embodiments, the interactive reply information also includes object identification information of the first recommended object; accordingly, the method also includes: displaying the object identification information below the preset area; in response to detecting a trigger operation for the object identification information, displaying the object information interface of the first recommended object, wherein the object information interface is used to display multiple object attribute information of the first recommended object.

[0054] The object identification information can distinguish different first recommended objects. For example, as shown in FIG4 , the object identification information of the first recommended object is: the order entry of the official flagship store of brand A mobile phone.

[0055] Optionally, the object attribute information may be introductory information of the first recommended object. For example, the object attribute information may be detailed introduction information of the first recommended object, and the object information interface may be a detailed introduction interface of the first recommended object. For another example, the object attribute information may be order information of the first recommended object; wherein the order information may include information such as the model and price of the first recommended object; in this case, the object information interface may be an order interface of the first recommended object. For another example, the object attribute information may be shopping cart information of the first recommended object, and the shopping cart information may include information such as the model and price of the first recommended object. The object information interface may be a shopping cart interface with the first recommended object added.

[0056] In this case, since the recommended image corresponding to the first recommended object is located in the middle of the preset area, and the multiple recommended texts corresponding to the first recommended object are located around the recommended image, the radar chart structure can efficiently carry multiple information, easily display the advantages of the object, and has high reading efficiency, which makes it easier for users to find objects that meet their needs based on the recommended information, thereby improving the user experience.

[0057] In some embodiments, the reply text message includes detailed introduction information corresponding to the first recommended object; accordingly, the method also includes: displaying detailed introduction information above a preset area, wherein the detailed introduction information includes text introduction information and / or video introduction information; if the detailed introduction information includes text introduction information, then determining the number of lines of the detailed introduction information, and if the number of lines is less than the preset number of lines, then displaying the number of lines of detailed introduction information above the preset area; if the number of lines is greater than or equal to the preset number of lines, then displaying the first N lines of detailed introduction information and an expansion mark above the preset area, and in response to detecting a trigger operation for the expansion mark, displaying a detailed introduction interface, and displaying the detailed introduction information in the detailed introduction interface, wherein N is a positive integer.

[0058] Exemplarily, as shown in FIG4 , the first three lines of detailed introduction information and an expansion mark (full text) are displayed above the preset area; in response to detecting a trigger operation for the expansion mark (full text), all detailed introduction information is displayed.

[0059] In this case, by displaying detailed introduction information above the preset area, users can quickly understand the first recommended object, which improves the efficiency of determining whether the first recommended object meets user needs, thereby improving user experience.

[0060] In the second case, the interactive information includes the object type, and the recommendation information of at least one recommended object includes object identification information corresponding to at least two second recommended objects respectively; accordingly, the interactive reply information is displayed in the interactive interface, including: displaying object identification information corresponding to at least two second recommended objects respectively in the interactive interface; in response to detecting a trigger operation of any object identification information, displaying the object information interface of the second recommended object corresponding to the object identification information, wherein the object information interface is used to display multiple object attribute information of the second recommended object.

[0061] In some embodiments, the number of object types included in the interaction information may be one or more.

[0062] Optionally, the object type is one, and at least two second recommended objects belong to the same object type.

[0063] For example, as shown in Figure 5, the object type is "How to choose a jacket." The interactive interface displays the object identification information of Brand A jackets and Brand B jackets. In this case, the user can compare two products of the same object type and select the one that meets their needs.

[0064] Optionally, there are multiple object types, and at least two second recommended objects belong to different object types. For example, the object type is: Which is better for breakfast, oatmeal or milk? The object identification information of Brand A oatmeal and the object identification information of Brand B milk are displayed in the interactive interface. In this case, the user can compare the two products of different object types and select the one that meets the user's needs.

[0065] In some embodiments, the reply text information includes recommendation text information of each second recommended object and / or detailed introduction information corresponding to the object type; accordingly, the interactive reply information is displayed in the interactive interface, including: displaying the object identification information corresponding to at least two second recommended objects and the recommendation text information of each second recommended object in a preset area of ​​the interactive interface; or, displaying the object identification information corresponding to at least two second recommended objects and the detailed introduction information corresponding to the object type in a preset area of ​​the interactive interface; or, displaying the object identification information corresponding to at least two second recommended objects, the recommendation text information of each second recommended object and the detailed introduction information corresponding to the object type in the preset area of ​​the interactive interface; wherein the detailed introduction information corresponding to the object type is located in the upper part of the preset area, and the recommendation text information of each second recommended object is located above the corresponding object identification information.

[0066] Optionally, the preset area is the display area where the interactive reply information is located (different from the preset area in the first case). For example, as shown in Figure 5, the object type is: How to choose a jacket. The detailed introduction information corresponding to the object type includes: The following factors need to be paid attention to when purchasing a jacket. Type: Common jackets on the market include hard shell, soft shell and three-in-one. The detailed introduction information corresponding to the object type is located at the top of the preset area.

[0067] Optionally, the recommendation text information for each second recommended object is located above the corresponding object identification information. As shown in Figure 5, the recommendation text information includes the reason for the recommendation. The second recommended objects include Brand A jacket and Brand B jacket; the reason for recommending Brand A jacket is located above the object identification information of Brand A jacket, and the reason for recommending Brand B jacket is located above the object identification information of Brand B jacket.

[0068] In this case, since the object identification information corresponding to at least two second recommended objects is displayed in the interactive interface, the user can directly compare multiple recommended objects, which facilitates the user to quickly select an object that meets the user's needs, thereby improving the user experience.

[0069] In the third case, the interactive information includes a scene type, and the recommendation information of at least one recommended object includes object identification information corresponding to at least one third recommended object corresponding to the scene type; accordingly, the interactive reply information is displayed in the interactive interface, including: displaying object identification information corresponding to at least one third recommended object corresponding to the scene type in a preset area of ​​the interactive interface; in response to detecting a trigger operation of any object identification information, displaying an object information interface of the third recommended object corresponding to the object identification information, wherein the object information interface is used to display multiple object attribute information of the third recommended object.

[0070] For example, as shown in FIG6 , the scenario type is: what to buy for camping. The at least one third recommended object includes: a tent, a sleeping bag, a mat, and cooking equipment.

[0071] In this case, since the object identification information corresponding to at least one third recommended object corresponding to the scene type is displayed in the preset area of ​​the interactive interface, the user can browse multiple products that meet the needs in the interactive interface, thereby improving the user experience.

[0072] In some embodiments, the number of at least one third recommended object is greater than a preset number; the method further includes: displaying object identification information of a preset number of third recommended objects in a preset area, and switching the displayed object identification information of the preset number of third recommended objects in response to detecting a preset operation on the preset area. In the embodiments of the present disclosure, the value of the preset number is not specifically limited. For example, as shown in Figure 6, the preset number can be 4.

[0073] Optionally, the preset operation may include a first preset operation and a second preset operation. Accordingly, switching the displayed object identification information of the preset number of third recommended objects includes: in response to detecting the first preset operation for the preset area, moving the object identification information corresponding to at least one third recommended object along a first preset direction; in response to detecting the second preset operation for the preset area, moving the object identification information corresponding to at least one third recommended object along a second preset direction; wherein the first preset direction and the second preset direction are opposite.

[0074] For example, the first preset operation may be a rightward sliding operation, and the first preset direction is the right direction. The second preset operation may be a leftward sliding operation, and the second preset direction is the left direction.

[0075] In other embodiments, the reply text message includes detailed introduction information corresponding to the scene type; accordingly, the method also includes: displaying the detailed introduction information corresponding to the scene type in the detailed introduction area of ​​the interactive interface, wherein the detailed introduction information includes text introduction information and / or video introduction information, displaying the video introduction information in the first area of ​​the detailed introduction area and / or displaying the text introduction information in the second area of ​​the detailed introduction area.

[0076] Exemplarily, as shown in FIG6 , the detailed introduction information includes text introduction information and video introduction information. The text introduction information includes: certain basic equipment and supplies are required for camping to ensure safety and comfort. The following are some common camping shopping lists. Tent: You need a tent that fits you and can accommodate you and all camping products. Sleeping bags and mats: Staying comfortable and warm is essential. You may need a sleeping bag that adapts to the weather and a comfortable mat. Cooking equipment: You may need a portable stove. The video introduction information includes: Shopping list recommendation video A, shopping list recommendation video B, and shopping list recommendation video C.

[0077] In this case, since the object identification information corresponding to at least one third recommended object corresponding to the scene type and the detailed introduction information corresponding to the scene type are displayed in the preset area of ​​the interactive interface, users can obtain knowledge through text introduction information and / or video introduction information while viewing the content and selecting products, thereby improving the user experience.

[0078] It should be noted that before displaying the interactive reply information in the interactive interface, the interactive reply information can be determined through a neural network model. The corresponding specific steps include: using the neural network model to search for reply text information and recommendation information of multiple candidate objects based on the interactive information; using the neural network model to determine the recommendation information of at least one recommended object based on the popularity information corresponding to each of the recommendation information of the multiple candidate objects; and determining the reply text information and the recommendation information of the at least one recommended object as the interactive reply information.

[0079] The popularity information is used to indicate the popularity of the recommended information of the candidate object. Optionally, the popularity information can be determined based on one or more information of the candidate object's sales volume, praise rate, forwarding volume, collection volume, click volume, and evaluation volume.

[0080] In this case, since the interactive response information is determined through a neural network model, the effectiveness of the interactive response information is improved, making it easier to find objects that meet user needs based on the interactive response information, thereby improving the user experience.

[0081] The disclosed embodiments provide an information display method: in response to interactive information input within an interactive interface, interactive reply information is displayed within the interactive interface; the interactive reply information includes reply text information and recommendation information of at least one recommended object corresponding to the reply text information; and the recommendation information of the at least one recommended object is determined based on the interactive information and the reply text information. Because the interactive information and reply text information can be used to display personalized reply text information and provide users with a variety of recommended information, it is easy to find objects that meet the user's needs based on the reply text information and recommended information, thereby improving the user experience.

[0082] In the embodiment of the present disclosure, the interactive interface can be entered through the interactive search identifier. Accordingly, as shown in FIG7 , before step S301 , the following steps may also be included:

[0083] S300. In response to detecting the search text input in the object search interface, display the recommended search interface, and display the interactive search identifier corresponding to the search text in the recommended search interface. In response to detecting a trigger operation for the interactive search identifier, display the interactive interface.

[0084] In the embodiment of the present disclosure, the search text may be text information indicating the user's search intention. Optionally, the search text may include an object, an object type, or a scene type.

[0085] Optionally, the object can be a physical item; for example, a mobile phone of brand A, a lipstick of brand B, a windbreaker of brand C, etc. The object can also be a virtual item; for example, a recharge card of store XX. Optionally, the object type is used to indicate the type of the object. For example, a mobile phone, a jacket, a dining table, etc. Optionally, the scene type is used to indicate any scene that requires shopping preparation. For example, camping, mountaineering, skiing, assembling a computer, etc. The number of interactive search identifiers corresponding to the search text can be one or more. In this embodiment, the number of interactive search identifiers is not specifically limited.

[0086] In some embodiments, an interactive search indicator can be displayed in a recommended search interface. The recommended search interface includes multiple recommended search information; accordingly, displaying the interactive search indicator corresponding to the search text in the recommended search interface includes: determining the interactive information corresponding to the search text, and displaying the interactive search indicator corresponding to the search text below the Mth recommended search text in the multiple recommended search information, where M is a positive integer; wherein the interactive search indicator includes the interactive information and the interactive search icon, and the interactive search icon is displayed in an image or animation.

[0087] Where M is less than the number of the multiple recommended search information, and the value of M is not specifically limited in this disclosure. For example, as shown in Figure 2, M is 2, and an interactive search logo is displayed below the second recommended search text. Wherein, the search text is: "mobile phone"; the multiple recommended search information includes: "mobile phone, mobile phone holder, mobile phone case, mobile phone screen protector." The interactive search logo is displayed below the second recommended search text (mobile phone holder).

[0088] It should be noted that, in order to improve search accuracy, an interactive search icon is displayed when the search text entered is a specific search term. The specific search term can be a pre-set search term, such as mobile phone, refrigerator, lipstick, etc.

[0089] Optionally, the interactive search icon is displayed in an image or animation format, which can create a smart AI (Artificial Intelligence) shopping guide persona in terms of interaction and interface style, thereby improving user decision-making efficiency.

[0090] In other embodiments, an interactive search logo can also be displayed in the search results interface. Accordingly, the method can also include: in response to detecting a triggering operation of any recommended search information, displaying the search results interface, and displaying the interactive search logo corresponding to the search text at a preset position on the search results interface. This embodiment does not specifically limit the preset position of the search results interface. Optionally, the preset position can be the top left, top right, bottom left, bottom right, etc. of the search results interface. For example, as shown in Figure 8, the preset position is the bottom right of the search results interface.

[0091] In some embodiments, interactive information corresponding to the search text can be determined based on the search text. Optionally, if the search text is an object, the interactive information corresponding to the search text can be: "How is the object?" Optionally, if the search text is an object type, the interactive information corresponding to the search text can be: "How to choose the object type?" Optionally, if the search text is a scene type, the interactive information corresponding to the search text can be: "What to buy for the scene type?"

[0092] For example, the search text is: Brand A mobile phone (object), and the interactive information is: How is Brand A mobile phone? For example, the search text is: Jacket (object type), and the interactive information is: How to choose a jacket? For example, the search text is: Camping (scene type), and the interactive information is: What to buy for camping.

[0093] It should be noted that recommended interactive information can also be displayed in the interactive interface. Accordingly, the method further includes: displaying at least one recommended interactive information in the interactive interface; and displaying new interactive reply information in the interactive interface in response to detecting a triggering operation of any recommended interactive information.

[0094] For example, as shown in Figure 4, recommended interactive information may include: "How is the performance of the A15 chip?" and "How does the battery life of phone A compare to phone B?" For example, as shown in Figure 5, recommended interactive information may include: "How to choose the size of a jacket?", "How to choose the fabric of a jacket?" and "How to clean a jacket?" For example, as shown in Figure 6, recommended interactive information may include: "Recommendations for several good camping lamps?" and "What are the best shoes for camping?"

[0095] It should be noted that when the purchase intention corresponding to the interactive information is unclear, the interactive reply information will also be displayed in the interactive interface. In this case, the interactive reply information may include the reply text information, or the interactive reply information may include the reply text information and the recommended interactive information.

[0096] In this case, since the recommended interactive information is displayed in the interactive interface, the user can further obtain relevant information based on the recommended interactive information, making it easier for the user to find objects that meet the user's needs based on the obtained relevant information, thereby further improving the user experience.

[0097] FIG9 is a block diagram of an information display device according to an embodiment of the present disclosure. Referring to FIG9 , the device includes a display module 901. Display module 901 is configured to display interactive response information within the interactive interface in response to interactive information input within the interactive interface; wherein the interactive response information includes a response text message and recommendation information of at least one recommended object corresponding to the response text message;

[0098] The recommendation information of at least one recommended object is determined based on the interactive information and the reply text information.

[0099] According to one or more embodiments of the present disclosure, the interactive information includes a first recommendation object; the recommendation information of at least one recommendation object includes recommendation information corresponding to the first recommendation object, wherein the recommendation information includes a recommendation image and multiple recommendation texts; accordingly, the display module 901 displays the interactive reply information in the interactive interface, specifically including: displaying the recommendation information corresponding to the first recommendation object in a preset area of ​​the interactive interface; wherein the recommendation image corresponding to the first recommendation object is located in the middle of the preset area, and the multiple recommendation texts corresponding to the first recommendation object are located around the recommendation image; wherein each recommendation text corresponds to an attribute information of the first recommendation object, and the attribute information corresponding to each recommendation text is different.

[0100] According to one or more embodiments of the present disclosure, the recommendation information also includes object identification information of the first recommended object; accordingly, the display module 901 is also used to display the object identification information below the preset area; in response to detecting a trigger operation for the object identification information, the object information interface of the first recommended object is displayed, wherein the object information interface is used to display multiple object attribute information of the first recommended object.

[0101] According to one or more embodiments of the present disclosure, the reply text message includes detailed introduction information corresponding to the first recommended object; accordingly, the display module 901 is also used to display the detailed introduction information above the preset area, wherein the detailed introduction information includes text introduction information and / or video introduction information; if the detailed introduction information includes text introduction information, the number of lines of the detailed introduction information is determined, and if the number of lines is less than the preset number of lines, the detailed introduction information of that number of lines is displayed above the preset area; if the number of lines is greater than or equal to the preset number of lines, the first N lines of detailed introduction information and an expansion mark are displayed above the preset area, and in response to detecting a trigger operation for the expansion mark, a detailed introduction interface is displayed, and the detailed introduction information is displayed in the detailed introduction interface, wherein N is a positive integer.

[0102] According to one or more embodiments of the present disclosure, the interactive information includes an object type, and the recommendation information of at least one recommended object includes object identification information corresponding to at least two second recommended objects respectively; accordingly, the display module 901 displays the interactive reply information in the interactive interface, specifically including: displaying the object identification information corresponding to at least two second recommended objects respectively in the interactive interface; in response to detecting a trigger operation of any object identification information, displaying the object information interface of the second recommended object corresponding to the object identification information, wherein the object information interface is used to display multiple object attribute information of the second recommended object.

[0103] According to one or more embodiments of the present disclosure, the reply text information includes recommendation text information of each second recommended object and / or detailed introduction information corresponding to the object type; accordingly, the display module 901 displays the interactive reply information in the interactive interface, specifically including: displaying the object identification information corresponding to at least two second recommended objects and the recommendation text information of each second recommended object in a preset area of ​​the interactive interface; or, displaying the object identification information corresponding to at least two second recommended objects and the detailed introduction information corresponding to the object type in a preset area of ​​the interactive interface; or, displaying the object identification information corresponding to at least two second recommended objects, the recommendation text information of each second recommended object and the detailed introduction information corresponding to the object type in a preset area of ​​the interactive interface; wherein the detailed introduction information corresponding to the object type is located in the upper part of the preset area, and the recommendation text information of each second recommended object is located above the corresponding object identification information.

[0104] According to one or more embodiments of the present disclosure, the interactive information includes a scene type, and the recommendation information of at least one recommended object includes object identification information corresponding to at least one third recommended object corresponding to the scene type; accordingly, the display module 901 displays the interactive reply information in the interactive interface, specifically including: displaying the object identification information corresponding to at least one third recommended object corresponding to the scene type in a preset area of ​​the interactive interface; in response to detecting a trigger operation of any object identification information, displaying the object information interface of the third recommended object corresponding to the object identification information, wherein the object information interface is used to display multiple object attribute information of the third recommended object.

[0105] According to one or more embodiments of the present disclosure, the number of at least one third recommended objects is greater than a preset number; the display module 901 is further used to display the object identification information of a preset number of third recommended objects in a preset area, and in response to detecting a preset operation for the preset area, switch the displayed object identification information of the preset number of third recommended objects; and / or, the reply text message includes detailed introduction information corresponding to the scene type; accordingly, the display module 901 is also used to display the detailed introduction information corresponding to the scene type in the detailed introduction area of ​​the interactive interface, wherein the detailed introduction information includes text introduction information and / or video introduction information, and display the video introduction information in the first area of ​​the detailed introduction area and / or display the text introduction information in the second area of ​​the detailed introduction area.

[0106] According to one or more embodiments of the present disclosure, the display module 901 is also used to display a recommended search interface in response to detecting a search text input in the object search interface, and to display an interactive search identifier corresponding to the search text in the recommended search interface, and to display an interactive interface in response to detecting a trigger operation for the interactive search identifier.

[0107] According to one or more embodiments of the present disclosure, the recommended search interface includes multiple recommended search information; accordingly, the display module 901 displays the interactive search identifier corresponding to the search text in the recommended search interface, specifically including: determining the interactive information corresponding to the search text, and displaying the interactive search identifier corresponding to the search text below the Mth recommended search text in the multiple recommended search information, where M is a positive integer; wherein the interactive search identifier includes the interactive information and the interactive search icon, and the interactive search icon is displayed in an image or animation manner; or, in response to detecting a triggering operation of any recommended search information, displaying the search result interface, and displaying the interactive search identifier corresponding to the search text at a preset position on the search result interface.

[0108] According to one or more embodiments of the present disclosure, the display module 901 is further configured to display at least one recommended interactive message in the interactive interface; in response to detecting a triggering operation of any recommended interactive message, display new interactive reply information in the interactive interface; and / or, before displaying the interactive reply information in the interactive interface, the device further includes: a determination module. The determination module is configured to search for reply text information and recommended information of multiple candidate objects based on the interactive information using a neural network model; determine recommended information of at least one recommended object based on the popularity information corresponding to each of the recommended information of the multiple candidate objects using the neural network model, and determine the reply text information and the recommended information of the at least one recommended object as the interactive reply information.

[0109] Referring to FIG10 , a schematic diagram of the structure of an electronic device 1000 suitable for implementing an embodiment of the present disclosure is shown. The electronic device 1000 may be a terminal device or a server. The terminal device may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, personal digital assistants (PDAs), tablet computers (Portable Android Devices, PADs), portable multimedia players (PMPs), vehicle-mounted terminals (e.g., vehicle-mounted navigation terminals), and fixed terminals such as digital TVs and desktop computers. The electronic device shown in FIG10 is merely an example and should not limit the functionality and scope of use of the embodiments of the present disclosure.

[0110] As shown in Figure 10, the electronic device 1000 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 1001, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1002 or a program loaded from a storage device 1008 into a random access memory (RAM) 1003. Various programs and data required for the operation of the electronic device 1000 are also stored in the RAM 1003. The processing device 1001, the ROM 1002, and the RAM 1003 are connected to each other via a bus 1004. An input / output (I / O) interface 1005 is also connected to the bus 1004.

[0111] Typically, the following devices may be connected to the I / O interface 1005: an input device 1006 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1007 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1008 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1009. The communication device 1009 may allow the electronic device 1000 to communicate with other devices wirelessly or by wire to exchange data. Although FIG10 shows an electronic device 1000 having various devices, it should be understood that it is not required to implement or have all of the devices shown. More or fewer devices may be implemented or have alternatively.

[0112] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a computer-readable medium, and the computer program includes program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network via the communication device 1009, or installed from the storage device 1008, or installed from the ROM 1002. When the computer program is executed by the processing device 1001, the above-mentioned functions defined in the method of the embodiment of the present disclosure are performed.

[0113] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the two. A computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or component, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, device, or component. In the present disclosure, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, which carries computer-readable program code. Such a propagated data signal may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium that can transmit, propagate, or transport a program for use by or in conjunction with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium may be transmitted using any suitable medium, including but not limited to wires, optical cables, RF (radio frequency), etc., or any suitable combination thereof.

[0114] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0115] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device executes the method shown in the above embodiment.

[0116] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages, or a combination thereof, including object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computer (e.g., via the Internet using an Internet Service Provider).

[0117] The flowcharts and block diagrams in the accompanying drawings illustrate the possible implementation architecture, functions and operations of the systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each box in the flowchart or block diagram can represent a module, program segment, or a part of code, and the module, program segment, or a part of code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the box can also occur in a different order than that marked in the accompanying drawings. For example, two boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flowchart, and the combination of the boxes in the block diagram and / or flowchart, can be implemented with a dedicated hardware-based system that performs the specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0118] The units involved in the embodiments described in this disclosure may be implemented in software or hardware. In some cases, the name of a unit does not limit the unit itself. For example, the first acquisition unit may also be described as a "unit for acquiring at least two Internet Protocol addresses."

[0119] The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, and without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chip (SOCs), complex programmable logic devices (CPLDs), and the like.

[0120] In the context of the present disclosure, a machine-readable medium can be a tangible medium that can contain or store a program for use by or in conjunction with an instruction execution system, device or equipment. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium can include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0121] In a first aspect, according to one or more embodiments of the present disclosure, there is provided an information display method, comprising: in response to interactive information inputted in an interactive interface, displaying interactive reply information in the interactive interface; wherein the interactive reply information includes reply text information and recommendation information of at least one recommended object corresponding to the reply text information;

[0122] The recommendation information of the at least one recommended object is determined based on the interactive information and the reply text information.

[0123] According to one or more embodiments of the present disclosure, the interactive information includes a first recommendation object; the recommendation information of the at least one recommendation object includes recommendation information corresponding to the first recommendation object, wherein the recommendation information includes a recommendation image and multiple recommendation texts; accordingly, the interactive reply information is displayed in the interactive interface, including: displaying the recommendation information corresponding to the first recommendation object in a preset area of ​​the interactive interface; wherein the recommendation image corresponding to the first recommendation object is located in the middle of the preset area, and the multiple recommendation texts corresponding to the first recommendation object are located around the recommendation image; wherein each recommendation text corresponds to an attribute information of the first recommendation object, and the attribute information corresponding to each recommendation text is different.

[0124] According to one or more embodiments of the present disclosure, the recommendation information also includes object identification information of the first recommended object; accordingly, the method also includes: displaying the object identification information below the preset area; in response to detecting a trigger operation for the object identification information, displaying an object information interface of the first recommended object, wherein the object information interface is used to display multiple object attribute information of the first recommended object.

[0125] According to one or more embodiments of the present disclosure, the reply text message includes detailed introduction information corresponding to the first recommended object; accordingly, the method further includes: displaying the detailed introduction information above the preset area, wherein the detailed introduction information includes text introduction information and / or video introduction information; if the detailed introduction information includes text introduction information, determining the number of lines of the detailed introduction information, and if the number of lines is less than the preset number of lines, displaying the number of lines of detailed introduction information above the preset area; if the number of lines is greater than or equal to the preset number of lines, displaying the first N lines of detailed introduction information and an expansion mark above the preset area, and in response to detecting a trigger operation for the expansion mark, displaying a detailed introduction interface, and displaying the detailed introduction information in the detailed introduction interface, wherein N is a positive integer.

[0126] According to one or more embodiments of the present disclosure, the interactive information includes an object type, and the recommendation information of the at least one recommended object includes object identification information corresponding to each of at least two second recommended objects; accordingly, the interactive reply information is displayed in the interactive interface, including: displaying the object identification information corresponding to each of the at least two second recommended objects in the interactive interface; in response to detecting a trigger operation of any object identification information, displaying the object information interface of the second recommended object corresponding to the object identification information, wherein the object information interface is used to display multiple object attribute information of the second recommended object.

[0127] According to one or more embodiments of the present disclosure, the reply text information includes recommendation text information of each second recommended object and / or detailed introduction information corresponding to the object type; accordingly, the interactive reply information is displayed in the interactive interface, including: displaying object identification information corresponding to at least two second recommended objects and recommendation text information of each second recommended object in a preset area of ​​the interactive interface; or, displaying object identification information corresponding to at least two second recommended objects and detailed introduction information corresponding to the object type in a preset area of ​​the interactive interface; or, displaying object identification information corresponding to at least two second recommended objects, recommendation text information of each second recommended object and detailed introduction information corresponding to the object type in the preset area of ​​the interactive interface; wherein the detailed introduction information corresponding to the object type is located in the upper part of the preset area, and the recommendation text information of each second recommended object is located above the corresponding object identification information.

[0128] According to one or more embodiments of the present disclosure, the interactive information includes a scene type, and the recommendation information of the at least one recommended object includes object identification information corresponding to each of the at least one third recommended objects corresponding to the scene type; accordingly, the interactive reply information is displayed in the interactive interface, including: displaying object identification information corresponding to each of the at least one third recommended objects corresponding to the scene type in a preset area of ​​the interactive interface; in response to detecting a trigger operation of any object identification information, displaying an object information interface of the third recommended object corresponding to the object identification information, wherein the object information interface is used to display multiple object attribute information of the third recommended object.

[0129] According to one or more embodiments of the present disclosure, the number of the at least one third recommended objects is greater than a preset number; the method further includes: displaying object identification information of a preset number of third recommended objects in a preset area, and switching the displayed object identification information of the preset number of third recommended objects in response to detecting a preset operation for the preset area; and / or, the reply text information includes detailed introduction information corresponding to the scene type; accordingly, the method further includes: displaying detailed introduction information corresponding to the scene type in the detailed introduction area of ​​the interactive interface, wherein the detailed introduction information includes text introduction information and / or video introduction information, displaying the video introduction information in the first area of ​​the detailed introduction area and / or displaying the text introduction information in the second area of ​​the detailed introduction area.

[0130] According to one or more embodiments of the present disclosure, in response to interactive information input into the interactive interface, before displaying interactive reply information in the interactive interface, the method further includes: in response to detecting search text input into the object search interface, displaying a recommended search interface, and displaying an interactive search identifier corresponding to the search text in the recommended search interface, and in response to detecting a trigger operation for the interactive search identifier, displaying the interactive interface.

[0131] According to one or more embodiments of the present disclosure, the recommended search interface includes multiple recommended search information; accordingly, the interactive search identifier corresponding to the search text is displayed in the recommended search interface, including: determining the interactive information corresponding to the search text, and displaying the interactive search identifier corresponding to the search text below the Mth recommended search text in the multiple recommended search information, where M is a positive integer; wherein the interactive search identifier includes interactive information and an interactive search icon, and the interactive search icon is displayed in an image or animation manner; or, in response to detecting a triggering operation of any recommended search information, displaying a search result interface, and displaying the interactive search identifier corresponding to the search text at a preset position on the search result interface.

[0132] According to one or more embodiments of the present disclosure, the method further includes: displaying at least one recommended interactive information in the interactive interface; displaying new interactive reply information in the interactive interface in response to detecting a triggering operation of any recommended interactive information; and / or, before displaying the interactive reply information in the interactive interface, the method further includes: searching for reply text information and recommendation information of multiple candidate objects based on the interactive information through the neural network model; determining the recommendation information of at least one recommended object based on the popularity information corresponding to each of the recommendation information of the multiple candidate objects through the neural network model, and determining the reply text information and the recommendation information of the at least one recommended object as the interactive reply information.

[0133] In a second aspect, according to one or more embodiments of the present disclosure, an information display device is provided, comprising: a display module configured to display interactive reply information within an interactive interface in response to interactive information input within the interactive interface; wherein the interactive reply information includes reply text information and recommendation information of at least one recommended object corresponding to the reply text information;

[0134] The recommendation information of the at least one recommended object is determined based on the interactive information and the reply text information.

[0135] According to one or more embodiments of the present disclosure, the interactive information includes a first recommendation object; the recommendation information of the at least one recommendation object includes recommendation information corresponding to the first recommendation object, wherein the recommendation information includes a recommendation image and multiple recommendation texts; accordingly, the display module displays the interactive reply information in the interactive interface, specifically including: displaying the recommendation information corresponding to the first recommendation object in a preset area of ​​the interactive interface; wherein the recommendation image corresponding to the first recommendation object is located in the middle of the preset area, and the multiple recommendation texts corresponding to the first recommendation object are located around the recommendation image; wherein each recommendation text corresponds to an attribute information of the first recommendation object, and the attribute information corresponding to each recommendation text is different.

[0136] According to one or more embodiments of the present disclosure, the recommendation information also includes object identification information of the first recommended object; accordingly, the display module is also used to display the object identification information below the preset area; in response to detecting a trigger operation for the object identification information, the object information interface of the first recommended object is displayed, wherein the object information interface is used to display multiple object attribute information of the first recommended object.

[0137] According to one or more embodiments of the present disclosure, the reply text information includes detailed introduction information corresponding to the first recommended object; accordingly, the display module is also used to display the detailed introduction information above the preset area, wherein the detailed introduction information includes text introduction information and / or video introduction information; if the detailed introduction information includes text introduction information, the number of lines of the detailed introduction information is determined, and if the number of lines is less than the preset number of lines, the detailed introduction information of the number of lines is displayed above the preset area; if the number of lines is greater than or equal to the preset number of lines, the first N lines of detailed introduction information and an expansion mark are displayed above the preset area, and in response to detecting a trigger operation for the expansion mark, a detailed introduction interface is displayed, and the detailed introduction information is displayed in the detailed introduction interface, where N is a positive integer.

[0138] According to one or more embodiments of the present disclosure, the interactive information includes an object type, and the recommendation information of the at least one recommended object includes object identification information corresponding to each of at least two second recommended objects; accordingly, the display module displays the interactive reply information in the interactive interface, specifically including: displaying the object identification information corresponding to each of the at least two second recommended objects in the interactive interface; in response to detecting a trigger operation of any object identification information, displaying the object information interface of the second recommended object corresponding to the object identification information, wherein the object information interface is used to display multiple object attribute information of the second recommended object.

[0139] According to one or more embodiments of the present disclosure, the reply text information includes recommendation text information of each second recommended object and / or detailed introduction information corresponding to the object type; accordingly, the display module displays the interactive reply information in the interactive interface, specifically including: displaying the object identification information corresponding to at least two second recommended objects and the recommendation text information of each second recommended object in a preset area of ​​the interactive interface; or, displaying the object identification information corresponding to at least two second recommended objects and the detailed introduction information corresponding to the object type in a preset area of ​​the interactive interface; or, displaying the object identification information corresponding to at least two second recommended objects, the recommendation text information of each second recommended object and the detailed introduction information corresponding to the object type in the preset area of ​​the interactive interface; wherein the detailed introduction information corresponding to the object type is located in the upper part of the preset area, and the recommendation text information of each second recommended object is located above the corresponding object identification information.

[0140] According to one or more embodiments of the present disclosure, the interactive information includes a scene type, and the recommendation information of the at least one recommended object includes object identification information corresponding to each of the at least one third recommended objects corresponding to the scene type; accordingly, the display module displays the interactive reply information in the interactive interface, specifically including: displaying the object identification information corresponding to each of the at least one third recommended objects corresponding to the scene type in a preset area of ​​the interactive interface; in response to detecting a trigger operation of any object identification information, displaying the object information interface of the third recommended object corresponding to the object identification information, wherein the object information interface is used to display multiple object attribute information of the third recommended object.

[0141] According to one or more embodiments of the present disclosure, the number of the at least one third recommended objects is greater than a preset number; the display module is further used to display the object identification information of a preset number of third recommended objects in a preset area, and in response to detecting a preset operation for the preset area, switch the displayed object identification information of the preset number of third recommended objects; and / or, the reply text information includes detailed introduction information corresponding to the scene type; accordingly, the display module is also used to display the detailed introduction information corresponding to the scene type in the detailed introduction area of ​​the interactive interface, wherein the detailed introduction information includes text introduction information and / or video introduction information, and the video introduction information is displayed in the first area of ​​the detailed introduction area and / or the text introduction information is displayed in the second area of ​​the detailed introduction area.

[0142] According to one or more embodiments of the present disclosure, the display module is also used to display a recommended search interface in response to detecting a search text input in the object search interface, and to display an interactive search identifier corresponding to the search text in the recommended search interface, and to display an interactive interface in response to detecting a trigger operation for the interactive search identifier.

[0143] According to one or more embodiments of the present disclosure, the recommended search interface includes multiple recommended search information; accordingly, the display module displays the interactive search identifier corresponding to the search text in the recommended search interface, specifically including: determining the interactive information corresponding to the search text, and displaying the interactive search identifier corresponding to the search text below the Mth recommended search text in the multiple recommended search information, where M is a positive integer; wherein the interactive search identifier includes interactive information and an interactive search icon, and the interactive search icon is displayed in an image or animation manner; or, in response to detecting a triggering operation of any recommended search information, displaying the search result interface, and displaying the interactive search identifier corresponding to the search text at a preset position on the search result interface.

[0144] According to one or more embodiments of the present disclosure, the display module is further configured to display at least one recommended interactive information in the interactive interface; in response to detecting a triggering operation of any recommended interactive information, display new interactive reply information in the interactive interface; and / or, before displaying the interactive reply information in the interactive interface, the device further comprises: a determination module. The determination module is configured to search for reply text information and recommendation information of multiple candidate objects based on the interactive information through a neural network model; determine the recommendation information of at least one recommended object based on the popularity information corresponding to each of the recommendation information of the multiple candidate objects through the neural network model, and determine the reply text information and the recommendation information of at least one recommended object as the interactive reply information.

[0145] In a third aspect, according to one or more embodiments of the present disclosure, there is provided an electronic device, comprising: a processor, and a memory communicatively connected to the processor;

[0146] The memory stores computer-executable instructions;

[0147] The processor executes the computer-executable instructions stored in the memory to implement the information display method described in the first aspect and various possible designs of the first aspect.

[0148] In a fourth aspect, according to one or more embodiments of the present disclosure, a computer-readable storage medium is provided, in which computer-executable instructions are stored. When a processor executes the computer-executable instructions, the information display method described in the first aspect and various possible designs of the first aspect is implemented.

[0149] In a fifth aspect, an embodiment of the present disclosure provides a computer program product, including a computer program, which, when executed by a processor, implements the information display method described in the first aspect and various possible designs of the first aspect.

[0150] The above description is merely a preferred embodiment of the present disclosure and an illustration of the technical principles employed. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by the specific combination of the above-mentioned technical features, but also includes other technical solutions formed by any combination of the above-mentioned technical features or their equivalents without departing from the above-mentioned disclosed concepts. For example, a technical solution formed by replacing the above-mentioned features with (but not limited to) technical features with similar functions disclosed in this disclosure.

[0151] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details have been included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0152] Although the subject matter has been described in language specific to structural features and / or methodological logical acts, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims.

Claims

1. An information display method, comprising: In response to interaction information input in an interaction interface, displaying interaction response information in the interaction interface; Wherein the interaction response information includes response text information and recommendation information of at least one recommended object corresponding to the response text information; Wherein the recommendation information of the at least one recommended object is determined based on the interaction information and the response text information.

2. The method according to claim 1, wherein The interaction information includes a first recommended object; the recommendation information of the at least one recommended object includes the recommendation information corresponding to the first recommended object, wherein the recommendation information includes a recommendation image and a plurality of recommendation texts; Displaying the interaction response information in the interaction interface includes: Displaying the recommendation information corresponding to the first recommended object in a preset area of the interaction interface; Wherein, the recommendation image corresponding to the first recommended object is located in the middle of the preset area, and the plurality of recommendation texts corresponding to the first recommended object are located around the recommendation image; Wherein each recommendation text corresponds to an attribute information of the first recommended object, and the attribute information corresponding to each recommendation text is different.

3. The method according to claim 2, wherein The recommendation information further includes the object identification information of the first recommended object; the method further includes: Displaying the object identification information below the preset area; In response to detecting a trigger operation on the object identification information, displaying an object information interface of the first recommended object, wherein the object information interface is used to display a plurality of object attribute information of the first recommended object.

4. The method according to claim 2, wherein, The response text information includes detailed introduction information corresponding to the first recommended object; the method further includes: Displaying the detailed introduction information above the preset area, wherein the detailed introduction information includes text introduction information and / or video introduction information; If the detailed introduction information includes text introduction information, determining the number of lines of the detailed introduction information, if the number of lines is less than a preset number of lines, then displaying the detailed introduction information of the number of lines above the preset area; if the number of lines is greater than or equal to the preset number of lines, then displaying the first N lines of the detailed introduction information and an expansion identifier above the preset area, and in response to detecting a trigger operation on the expansion identifier, displaying a detailed introduction interface, and displaying the detailed introduction information in the detailed introduction interface, where N is a positive integer.

5. The method according to claim 1, wherein The interaction information includes an object type, and the recommendation information of the at least one recommended object includes the object identification information respectively corresponding to at least two second recommended objects; Displaying the interaction response information in the interaction interface includes: Displaying the object identification information respectively corresponding to the at least two second recommended objects in the interaction interface; In response to detecting a trigger operation on any object identification information, displaying an object information interface of the second recommended object corresponding to the object identification information, wherein the object information interface is used to display a plurality of object attribute information of the second recommended object.

6. The method according to claim 5, wherein, The response text information includes the recommendation text information of each second recommended object and / or the detailed introduction information corresponding to the object type; Displaying the interaction response information in the interaction interface includes: Display the object identification information corresponding to at least two second recommended objects and the recommended text information of each second recommended object respectively in a preset area of the interactive interface; or, Display the object identification information corresponding to at least two second recommended objects and the detailed introduction information corresponding to the object type in a preset area of the interactive interface; or, Display the object identification information corresponding to at least two second recommended objects, the recommended text information of each second recommended object and the detailed introduction information corresponding to the object type in a preset area of the interactive interface; Among them, the detailed introduction information corresponding to the object type is located at the upper part of the preset area, and the recommended text information of each second recommended object is located above the object identification information corresponding to it.

7. The method according to claim 1, wherein The interactive information includes a scene type, and the recommended information of the at least one recommended object includes the object identification information corresponding to at least one third recommended object corresponding to the scene type respectively; Display interactive response information in the interactive interface, including: Display the object identification information corresponding to at least one third recommended object corresponding to the scene type in a preset area of the interactive interface; In response to detecting a trigger operation on any object identification information, display an object information interface of the third recommended object corresponding to the object identification information, where the object information interface is used to display multiple object attribute information of the third recommended object.

8. The method according to claim 7, wherein The number of the at least one third recommended object is greater than a preset number; the method further includes: Display the object identification information of a preset number of third recommended objects in a preset area, and in response to detecting a preset operation on the preset area, switch the object identification information of the preset number of third recommended objects displayed; and / or, The reply text information includes the detailed introduction information corresponding to the scene type; the method further includes: display the detailed introduction information corresponding to the scene type in the detailed introduction area of the interactive interface, where the detailed introduction information includes text introduction information and / or video introduction information, display the video introduction information in the first area of the detailed introduction area and / or display the text introduction information in the second area of the detailed introduction area.

9. The method according to any one of claims 1-8, wherein, Before displaying the interactive response information in the interactive interface in response to the interactive information input in the interactive interface, the method further includes: In response to detecting a search text input in an object search interface, display a recommended search interface, and display an interactive search identifier corresponding to the search text in the recommended search interface, and in response to detecting a trigger operation on the interactive search identifier, display the interactive interface.

10. The method according to claim 9, wherein, The recommended search interface includes multiple recommended search information; displaying the interactive search identifier corresponding to the search text in the recommended search interface includes: Determine the interactive information corresponding to the search text, and display the interactive search identifier corresponding to the search text below the Mth recommended search text among the multiple recommended search information, where M is a positive integer; among them, the interactive search identifier includes interactive information and an interactive search icon, and the interactive search icon is displayed in the form of an image or an animation; or, In response to detecting a trigger operation for any recommended search information, a search result interface is displayed, and an interactive search identifier corresponding to the search text is displayed at a preset position on the search result interface.

11. The method according to any one of claims 1-10 further includes: displaying at least one recommended interactive information within the interactive interface; in response to detecting a trigger operation for any recommended interactive information, displaying new interactive reply information within the interactive interface; and / or before displaying the interactive reply information within the interactive interface, the method further includes: searching for reply text information and recommended information of multiple candidate objects according to the interactive information through a neural network model; determining recommended information of at least one recommended object according to the popularity information respectively corresponding to the recommended information of the multiple candidate objects through the neural network model, and determining the reply text information and the recommended information of the at least one recommended object as the interactive reply information.

12. An information display device includes: a display module configured to display interactive reply information within the interactive interface in response to interactive information input within the interactive interface; wherein the interactive reply information includes reply text information and recommended information of at least one recommended object corresponding to the reply text information; wherein the recommended information of the at least one recommended object is determined based on the interactive information and the reply text information.

13. An electronic device includes a processor and a memory communicatively connected to the processor, wherein the memory is configured to store computer execution instructions; the processor is configured to execute the computer execution instructions stored in the memory to implement the information display method according to any one of claims 1 to 11.

14. A computer-readable storage medium stores computer-executable instructions, wherein, When the processor executes the computer execution instructions, the information display method according to any one of claims 1 to 11 is implemented.

15. A computer program product comprising a computer program, wherein, When the computer program is executed by the processor, the information display method according to any one of claims 1 to 11 is implemented.

Citation Information

Patent Citations

  • Information display method and device, equipment and storage medium

    CN120281927A

  • Commodity recommendation method and device

    CN109840816A

  • Product recommendation method based on interactive novel and related device

    CN115271891A

  • Method for providing commodity information and electronic equipment

    CN116977013A

  • Interaction information processing method and device and storage medium

    CN117972040A