Method and system for supporting selection of purchase option for product

The method and system improve user experience in e-commerce by integrating option picker screens with dynamic full specification widgets, facilitating easy comparison and confirmation of product specifications.

WO2025150631A1PCT designated stage expired Publication Date: 2025-07-17COUPANG CORP
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Patent Information

Application Number
PCT/KR2024/007294
Authority / Receiving Office
WO · WO
Patent Type
Applications
Current Assignee / Owner
Priority Date
2024-01-08
Filing Date
2024-05-29
Publication Date
2025-07-17

AI Technical Summary

Technical Problem

Conventional product detail pages in e-commerce platforms separate or mix specification information with other product information, making it inconvenient for users to select and compare product options, particularly for products like desktops and laptops where specifications vary significantly with option selection.

Method used

A method and system that displays an option picker screen alongside full specification information, with a full specification widget screen that updates dynamically to show summary information based on user selections, allowing easy comparison and confirmation of product specifications.

Benefits of technology

Enhances user convenience and satisfaction by providing easy access to full specification information adjacent to the option selection process, enabling real-time updates and intuitive specification checking.

✦ Generated by Eureka AI based on patent content.

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Abstract

The present disclosure relates to a method and a system for supporting selection of a purchase option for a product. A method for supporting selection of an option for a product according to embodiments of the present disclosure may comprise the steps of: displaying an option picker screen including a plurality of selectable selection items for each of one or more attributes of a target product; obtaining first option information based on a combination of selected selection items among the plurality of selectable selection items for each of the one or more attributes; and displaying a full specification widget screen generated by using full specification information on a first product corresponding to the first option information, wherein the full specification widget screen includes summary information, displayed according to one or more display rules, of the full specification information on the first product.
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Description

Method and system for supporting selection of product purchase options

[0001] The present disclosure relates to a method and system for supporting the selection of product purchase options. More specifically, the present disclosure relates to a method and a system employing the method, which facilitate the selection of product options by allowing the user to easily check the full specifications of the product corresponding to the selected option.

[0002] The process of purchasing a product through online commerce includes selecting a product, displaying a product details page including an option picker screen for specifying a purchase option based on the attributes of the selected product, selecting a purchase option through the option picker screen, and entering delivery address and payment information.

[0003] Meanwhile, depending on the product type, various purchase options and purchase option items may exist, and users must carefully select the desired purchase option and each item. In particular, for products like desktops and laptops, the overall specifications vary depending on the option selection for one or more attributes, requiring even greater care in selecting options for each attribute.

[0004] However, in the conventional product detail information page, the screen for selecting options and the screen providing full specification information according to the selection of options were placed far apart or the full specification information was placed mixed with other various information about the product, which made it inconvenient for the user to select an option by referring to the full specification information.

[0005] Accordingly, a technology is required that can improve user convenience and enhance user satisfaction using e-commerce services by providing a screen that allows easy confirmation of full specification information according to option selection.

[0006] The technical problem to be solved through one embodiment of the present disclosure is to provide a method and device that support a user to easily check the full specification information of a product corresponding to an option selected by the user.

[0007] Another technical problem that the present disclosure seeks to solve is to provide a method and device that support easy confirmation and comparison of the entire specification information of a product that changes according to a change in an option.

[0008] The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art of the present disclosure from the description below.

[0009] According to one embodiment of the present disclosure for solving the above-described technical problem, a method for supporting option selection of a product includes a step of displaying an option picker screen including a plurality of selectable selection items for each of one or more attributes of a target product, a step of obtaining first option information by a combination of selected selection items among the plurality of selectable selection items for each of the one or more attributes, and a step of displaying a full specification widget screen generated using full specification information for a first product corresponding to the first option information, wherein the full specification widget screen may include summary information of full specification information for the first product displayed according to one or more display rules.

[0010] In some embodiments, the option picker screen may be displayed adjacent to a screen displaying price information for the target product.

[0011] In some embodiments, the step of displaying the full specification widget screen may include the step of automatically updating the full specification widget screen to a screen displaying summary information of full specification information for the first product. In this case, the full specification widget screen may be displayed adjacent to the option picker screen.

[0012] In some embodiments, the one or more display rules may include displaying some of the plurality of specification information items included in the full specification information for the first product according to a predefined arrangement order. Here, the predefined arrangement order may be determined based on the arrangement order of the plurality of specification information items included in the full specification page of the first product linked to the full specification widget screen.

[0013] In some embodiments, the one or more display rules may include displaying some of the plurality of specification information included in the overall specification information for the first product according to a predefined arrangement order. The predefined arrangement order may be determined by the intent of the seller of the first product.

[0014] In some embodiments, the one or more display rules may include preferentially displaying specification information with a high priority among the plurality of specification information pieces included in the overall specification information for the first product. Here, the specification information with a high priority may be determined by the seller of the first product.

[0015] In some embodiments, the one or more display rules may include preferentially displaying specification information with a high priority among the plurality of specification information pieces included in the overall specification information for the first product. Here, the specification information with a high priority may be determined based on second option information based on a combination of selection items selected immediately before the selected selection item is selected.

[0016] In some embodiments, the one or more display rules include one-way display of some of the plurality of specification information included in the overall specification information for the first product, wherein some of the plurality of specification information may be determined based on the size of the area in which the overall specification widget screen is displayed.

[0017] In some embodiments, the method may further include providing a full specification page for the first product in response to a user input selecting the full specification widget screen.

[0018] According to other embodiments of the present disclosure for solving the above-described technical problem, a computing device includes a processor and a memory storing instructions, wherein the instructions, when executed by the processor, cause the processor to perform the following operations: displaying an option picker screen including a plurality of selectable selection items for each of one or more attributes of a target product; obtaining first option information by a combination of selected selection items among the plurality of selectable selection items for each of the one or more attributes; and displaying a full specification widget screen generated using full specification information for a first product corresponding to the first option information, wherein the full specification widget screen may include summary information of full specification information for the first product displayed according to one or more display rules.

[0019] In some embodiments, the act of displaying the option picker screen may include the act of displaying the option picker screen in an adjacent location to a screen displaying price information of the target product.

[0020] In some embodiments, the action of displaying the full specification widget screen may include an action of automatically updating the full specification widget screen to a screen displaying summary information of full specification information for the first product. Here, the full specification widget screen may be displayed adjacent to the option picker screen.

[0021] In some embodiments, the one or more display rules may include displaying some of the plurality of specification information included in the full specification information for the first product according to a predefined arrangement order, wherein the predefined arrangement order may be determined according to the arrangement order of the plurality of specification information included in the full specification page of the first product linked to the full specification widget screen.

[0022] In some embodiments, the one or more display rules may include displaying some of the plurality of specification information included in the overall specification information for the first product according to a predefined arrangement order, wherein the predefined arrangement order may be determined by the intention of the seller of the first product.

[0023] According to this embodiment, a full specification widget screen for checking full specification information of a product is provided adjacent to an option picker screen for selecting an option, so that the user can easily check full specification information according to the selected option, thereby improving user satisfaction and convenience.

[0024] According to this embodiment, user convenience can be effectively increased since the user can intuitively check the full specification information of the product corresponding to the selected option through the summary information displayed on the full specification widget screen.

[0025] The effects according to the technical idea of ​​the present disclosure are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

[0026] FIG. 1 illustrates an exemplary environment in which a product purchase option selection support system according to some embodiments of the present disclosure may be applied.

[0027] FIG. 2 is an exemplary drawing of a product purchase screen that may be referenced in some embodiments of the present disclosure.

[0028] FIG. 3 is a drawing for explaining the entire specification widget screen on the screen of the user terminal of FIG. 2.

[0029] Figures 4 and 5 exemplarily show an operation in which product information is updated by selecting an option on the screen of the user terminal of Figure 2.

[0030] FIG. 6 illustrates an example of a product full specification page being displayed by selecting the full specification widget on the screen of the user terminal of FIG. 2.

[0031] FIG. 7 is a flowchart exemplarily showing a method for supporting product option selection according to another embodiment of the present disclosure.

[0032] FIG. 8 is a block diagram showing the hardware configuration of a computing device for performing a method for supporting selection of product options according to an embodiment of the present disclosure.

[0033] Hereinafter, various embodiments of the present disclosure will be described in detail with reference to the attached drawings. The advantages and features of the present disclosure, and methods for achieving them, will become clear with reference to the embodiments described in detail below together with the attached drawings. However, the technical idea of ​​the present disclosure is not limited to the following embodiments and may be implemented in various different forms. The following embodiments are provided only to complete the technical idea of ​​the present disclosure and to fully inform those skilled in the art of the present disclosure of the scope of the present disclosure, and the technical idea of ​​the present disclosure is defined only by the scope of the claims.

[0034] In describing various embodiments of the present disclosure, if it is determined that a detailed description of a related known configuration or function may obscure the gist of the present disclosure, the detailed description will be omitted.

[0035] Unless otherwise defined, the terms (including technical and scientific terms) used in the following examples may be used with meanings commonly understood by those of ordinary skill in the art to which this disclosure pertains; however, this may vary depending on the intentions of engineers working in the relevant field, precedents, the emergence of new technologies, etc. The terminology used in this disclosure is for the purpose of describing the embodiments and is not intended to limit the scope of this disclosure.

[0036] In the following examples, singular expressions include plural concepts unless the context clearly specifies that they are singular. Furthermore, plural expressions include singular concepts unless the context clearly specifies that they are plural.

[0037] In addition, terms such as first, second, A, B, (a), (b), etc. used in the following embodiments are only used to distinguish certain components from other components, and the nature, order, or sequence of the components are not limited by the terms.

[0038] Hereinafter, various embodiments of the present disclosure will be described in detail with reference to the attached drawings.

[0039] FIG. 1 illustrates an exemplary environment in which a product purchase option selection support system according to some embodiments of the present disclosure may be applied.

[0040] As illustrated in FIG. 1, a system for supporting selection of purchase options for a product according to some embodiments of the present disclosure may include a service server (100) and a user terminal (200).

[0041] The service server (100) may refer to a computing device / system that provides a shopping service. For example, the service server (100) may provide users with a shopping service for registered products via a web browser and / or an app. Furthermore, the service server (100) may facilitate users purchasing products by allowing them to easily select purchase options, and may perform various operations / functions to enhance the convenience and satisfaction of users utilizing the shopping service.

[0042] According to one embodiment of the present disclosure, the service server (100) may provide a screen where a user can check the full specifications of a product corresponding to an option selected by the user. Specifically, the service server (100) may provide an option picker screen including multiple selectable selection items for each attribute on a product detail page including one or more attributes. Furthermore, the service server (100) according to an embodiment of the present disclosure may provide a full specifications widget screen including the full specifications of the product corresponding to an option based on a combination of selection items selected by the user on the option picker screen. For example, if the target product a user wishes to purchase is a laptop computer, one or more attributes may include various specifications of the computer, such as the operating system, the storage capacity of the HDD or SSD, the CPU, the GPU, and the memory.

[0043] The service server (100) may be implemented by at least one computing device. For example, all functions of the service server (100) may be implemented by a single computing device, or a first function of the service server (100) may be implemented by a first computing device, and a second function may be implemented by a second computing device. Alternatively, specific functions of the service server (100) may be implemented by multiple computing devices.

[0044] A computing device can encompass any device equipped with computing capabilities. For an example of such a device, see FIG. 8. A computing device is a collection of interacting components (e.g., memory, processor, etc.), and thus may sometimes be referred to as a "computing system." Furthermore, a computing system may also refer to a collection of interacting computing devices.

[0045] Next, the user terminal (200) may refer to a computing device used by a user to receive shopping services. As illustrated in FIG. 1, the user terminal (200) may be implemented as various types of computing devices, such as a smartphone (200a), a desktop (200b), a laptop (200c), etc., and may be implemented as any device. Refer to FIG. 8 for an example of such a computing device.

[0046] Additionally, the user terminal (200) may be equipped with a display unit for displaying a screen and an input device for receiving data from a user. The input device may include, but is not limited to, a keyboard, a mouse, a trackball, a microphone, buttons, a touch panel, etc.

[0047] According to one embodiment of the present disclosure, the user terminal (200) can also perform various operations / functions for providing the aforementioned shopping service. For example, the user terminal (200) can display an option picker screen containing selection items for attributes of a product having one or more attributes on the user terminal's screen via an app. Additionally, a full specification widget screen containing full specification information of a product corresponding to option information based on a combination of selection items selected by the user can be displayed together with the option picker screen.

[0048] Meanwhile, as illustrated in FIG. 1, a user terminal (100) and a service server (200) can communicate via a network. For example, the network can be implemented as any type of wired / wireless network, such as a local area network (LAN), a wide area network (WAN), a mobile radio communication network, or Wibro (Wireless Broadband Internet).

[0049] Hereinafter, devices (100, 200) that support a method for a user to select a product purchase option according to some embodiments of the present disclosure have been briefly described with reference to FIG. 1. Hereinafter, a method for supporting a product purchase option selection according to some embodiments of the present disclosure will be described in more detail with reference to the drawings in FIG. 2 and below. In addition, for convenience of explanation, it is assumed below that the user terminal (200) is a smartphone (200a), and the target product that the user wishes to purchase through the shopping service is a laptop computer. However, the present disclosure is not limited thereto, and the embodiments described below can be applied to all products for which the entire specification information is determined based on the selection of an option for one or more attributes.

[0050] FIG. 2 is an exemplary drawing of a product purchase screen that may be referenced in some embodiments of the present disclosure.

[0051] As illustrated in FIG. 2, a product purchase screen (i.e., a product details page) displayed on a screen (20) of a user terminal may include a summary information display area (21), a price information display area (22), an option display area (23), and a purchase area (24). Here, the summary information display area (21) may display information about the product's manufacturer, the product's purchase rating, the product's name, etc., and the price information display area (22) may display information about the price, delivery, etc. In addition, the purchase area (24) may display various information that may be referenced during the product purchase process and a purchase button.

[0052] In some embodiments, the option display area (23) may display multiple selectable items based on product attributes (e.g., operating system and storage capacity in the case of FIG. 2). As illustrated in FIG. 2, each selectable item may be displayed as a separate option chip, and the chips may be arranged in a table format with a constant interval between them. In some cases, such an option display area (23) may be referred to as an instant option picking table or an option picker screen. In this case, the option display area (23) may be displayed (positioned) adjacent to the price information display area (22). As illustrated, the option display area (23) may be displayed adjacent to the lower portion of the price information display area (22).

[0053] In some embodiments, the product purchase screen displayed on the screen (20) of the user terminal may further include a full specification area (25) adjacent to the option display area (23) in which a full specification widget for checking the full specification information of the product is displayed. The full specification widget is intended to provide full specification information of the product corresponding to the option selected by the user, and the full specification widget screen may be dynamically updated according to the option information selected by the user. That is, the full specification widget screen may be automatically refreshed to display summary information of the full specification information of the product corresponding to the option information selected by the user. At this time, the summary information may be a portion of the plurality of specification information included in the full specification information of the product displayed as text, and the plurality of specification information may be composed of a combination of specification titles and specification values. For example, as illustrated in FIG. 2, the full specification widget screen may display a portion of the full specification information as summary information, such as "CPU Intel Core i5, memory 16 GB, storage device SSD 256 GB."

[0054] In some embodiments, the summary information displayed on the full specification widget screen may be displayed according to one or more display rules. The one or more display rules may include rules regarding the display order, display method, and visual presentation format.

[0055] For example, the display rules for summary information may be to display some of the multiple specification information items included in the overall specification information according to a predefined arrangement order. Here, the predefined arrangement order may be determined to be the same order as the arrangement order of the multiple specification information items included in the overall specification page linked to the overall specification widget screen. In this regard, the explanation will be continued with reference to FIG. 3.

[0056] The full specification widget may include a link to the full specification page of a product, and as illustrated in FIG. 3, the full specification page (30) may display multiple pieces of specification information included in the full specification information of the product, arranged in a predefined order. Each piece of specification information may be composed of a combination of a specification title and a specification value. Furthermore, the order in which the multiple pieces of specification information are displayed on the full specification page (30) may be determined by the seller providing the full specification information of the product. In this case, the full specification information may be arranged in an arrangement order that takes the seller's intention into account. Alternatively, the order in which the multiple pieces of specification information are displayed on the full specification page (30) may be determined by the service server (100) that generates the full specification page (30).

[0057] As mentioned above, the display order of the summary information (31) displayed on the full specification widget screen (25) may be determined according to the order of the plurality of specification information displayed on the full specification page (30). That is, the specification information may be displayed from left to right (based on the drawing) on ​​the full specification widget screen (25) according to the order in which it is displayed from top to bottom (based on the drawing) on ​​the full specification page (30). At this time, some of the plurality of specification information may be displayed in accordance with the size of the area in which the summary information is displayed. More specifically, only some of the plurality of specification information may be displayed in one line as summary information on the full specification widget screen, and an ellipsis may be displayed on the right side of the specification information displayed last.

[0058] In another example, the display rules for summary information may determine the number of specification pieces displayed based on the size of the area where the full specification widget screen is displayed on the user terminal. Specifically, some of the plurality of specification pieces included in the full specification information may be displayed as summary information, and the number of specification pieces displayed as summary information, i.e., some of the plurality of specification pieces, may be determined based on the size of the area where the full specification widget screen is displayed on the user terminal.

[0059] In another example, the display rule for summary information may be to preferentially display specification information with a high priority among multiple specification information included in the overall product specification information. Here, the specification information with a high priority may be determined in a manner designated by the seller. Alternatively, if there is changed specification information compared to the overall specification information of the product (second product) corresponding to the option information (second option information) based on the combination of selection items previously selected by the user, the specification information with a high priority may be determined based on this. In other words, the changed specification information may be determined as the specification information with a high priority, and the changed specification information may be preferentially displayed.

[0060] In another example, the display rules for summary information may visually differentiate the specifications of a product from the multiple specifications included in the overall product specifications. For example, specifications of high importance may be highlighted. Alternatively, specifications of high importance may be displayed in a different color than other specifications. Here, specifications of high importance may be determined in the same manner as in the previous example.

[0061] However, the present disclosure is not limited to this, and the summary information displayed on the full specification widget screen may also be displayed according to other display rules. For example, the display rules for the summary information may be a combination of the display rules described in the previous examples.

[0062] Figures 4 and 5 exemplarily illustrate an operation in which product information is updated by selecting an option on the screen of the user terminal of Figure 2. Specifically, the figure exemplarily illustrates an example in which the entire product specification widget screen is updated in response to the selected option.

[0063] First, referring to FIG. 4, a user can select a 512GB item (40) from among multiple selection items of the "Storage Capacity" attribute displayed on the option picker screen by touching it. When the 512GB item (40) is selected, as illustrated in FIG. 5, the outline corresponding to the 512GB item (40) displayed on the option picker screen visually changes to indicate that it has been selected. In addition, the screen of the full specification widget may be updated according to option information resulting from the combination of the selected option, i.e., the WIN11 Home item for the "Operating System" attribute and the 512GB item (40) for the "Storage Capacity" attribute. For example, the summary information displayed on the full specification widget screen may be changed to "CPU Intel Core i5, memory 16GB, storage device SSD 512GB". Accordingly, the user can check the change in the full specifications of the product in real time according to the change in the option.

[0064] FIG. 6 illustrates an example of a product full specification page being displayed by selecting the full specification widget on the screen of the user terminal of FIG. 2.

[0065] As illustrated in FIG. 6, when a user touches the full specification widget screen (55) displayed below the option picker screen, a selection for the full specification widget is entered, and a full specification page (57) linked to the full specification widget may be displayed. Meanwhile, the full specification page (57) may also be provided in the form of a pop-up window on the purchase page.

[0066] FIG. 7 is a flowchart exemplifying a method for supporting product option selection according to another embodiment of the present disclosure. For reference, FIG. 7 illustrates steps / operations of a method for supporting product option selection performed on a user terminal (200). Therefore, in the following descriptions, if the subject of a specific step / operation is omitted, it can be understood that it is performed on the user terminal (200). However, in an actual environment, some functions / operations of the user terminal (200) may be implemented on the service server (100), and some functions / operations of the service server (100) may be implemented on the user terminal (200). In other words, the subject performing a specific step / operation may vary depending on the implementation method.

[0067] First, in step S100, an option picker screen may be displayed, including multiple selectable selection items for each of one or more attributes of the target product. As described with reference to FIG. 2, the option picker screen may be displayed at the bottom of an area displaying product price information.

[0068] In step S200, first option information may be obtained by a combination of selected selection items among a plurality of selectable selection items for each of one or more attributes. As described above, multiple selection items for each attribute may be selected by touching option chips displayed on an option picker screen, and first option information corresponding to the combination of selected selection items for each attribute may be obtained. For example, the first option information may be information about a combination of a first selection item of the first attribute and a first selection item of the second attribute. In another example, the first option information may be information about a combination of a first selection item of the first attribute and a second selection item of the second attribute.

[0069] In step S300, a full specification widget screen generated using full specification information for the first product corresponding to the first option information may be displayed. Here, the full specification widget screen may include summary information of the full specification information for the first product, displayed according to one or more display rules. In this regard, reference is made to the descriptions provided with reference to FIGS. 2 through 6.

[0070] Meanwhile, if a user's input for selecting the full specification widget screen is detected, in step S400, a full specification page for the first product may be provided in response to the user's input for selecting the full specification widget screen.

[0071] In summary, in the past, the screen for checking the full specifications of a product was placed far from the screen for selecting options or was mixed with other product information, making it difficult for the user to check the full specifications information corresponding to the selected option. In particular, since it was not easy to compare the full specifications information corresponding to the selected option while changing the selection, there was difficulty in selecting a product option. Therefore, according to one embodiment of the present disclosure, a full specifications widget for checking the full specifications information of a product corresponding to an option is displayed adjacent to the option picker screen for selecting an option, and the full specifications information is updated in real time according to the selected option information, thereby allowing the user to easily check the full specifications information. In particular, through the summary information displayed on the full specifications widget screen, the user can easily check changes in the full specifications according to the option without having to move to the full specifications page, thereby improving user convenience and satisfaction.

[0072] FIG. 8 is a block diagram showing the hardware configuration of a computing device for performing a method for supporting selection of product options according to an embodiment of the present disclosure.

[0073] Referring to FIG. 8, a computing device (500) may include one or more processors (510), a bus (530), a communication interface (540), a memory (520) for loading a computer program executed by the processor (510), and a storage (550) for storing a computer program (560). However, only components related to the embodiment of the present disclosure are illustrated in FIG. 8. Therefore, a person skilled in the art to which the present disclosure pertains will appreciate that other general components may be included in addition to the components illustrated in FIG. 8. That is, the computing device (500) may further include various components in addition to the components illustrated in FIG. 8. In addition, in some cases, the computing device (500) may be configured in a form in which some of the components illustrated in FIG. 9 are omitted. Hereinafter, each component of the computing device (500) will be described.

[0074] The processor (510) can control the overall operation of each component of the computing device (500). The processor (510) can be configured to include at least one of a Central Processing Unit (CPU), a Micro Processor Unit (MPU), a Micro Controller Unit (MCU), a Graphics Processing Unit (GPU), or any other type of processor well known in the art of the present disclosure. In addition, the processor (510) can perform operations for at least one application or program for executing operations / methods according to embodiments of the present disclosure. The computing device (500) can include one or more processors.

[0075] Next, the memory (520) can store various data, commands, and / or information. The memory (520) can load a computer program (560) from the storage (550) to execute operations / methods according to embodiments of the present disclosure. The memory (520) may be implemented as a volatile memory such as RAM, but the present disclosure is not limited thereto.

[0076] Next, the bus (530) can provide communication functions between components of the computing device (500). The bus (530) can be implemented as various types of buses, such as an address bus, a data bus, and a control bus.

[0077] Next, the communication interface (540) can support wired and wireless Internet communication of the computing device (500). Furthermore, the communication interface (540) can also support various communication methods other than Internet communication. To this end, the communication interface (540) can be configured to include a communication module well known in the technical field of the present disclosure.

[0078] Next, the storage (550) can non-temporarily store one or more computer programs (560). The storage (550) can be configured to include non-volatile memory such as Read Only Memory (ROM), Erasable Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), flash memory, a hard disk, a removable disk, or any form of computer-readable recording medium well known in the art to which the present disclosure pertains.

[0079] Next, the computer program (560) may include one or more instructions that, when loaded into the memory (520), cause the processor (510) to perform operations / methods according to various embodiments of the present disclosure. That is, the processor (510) may perform operations / methods according to various embodiments of the present disclosure by executing the loaded one or more instructions.

[0080] For example, the computer program (560) may include instructions that cause the computer program to perform an operation of displaying an option picker screen including a plurality of selectable selection items for each of one or more attributes of a target product, an operation of obtaining first option information by a combination of selected selection items among the plurality of selectable selection items for each of the one or more attributes, and an operation of displaying a full specification widget screen generated using full specification information for the first product corresponding to the first option information. The full specification widget screen may include summary information of full specification information for the first product displayed according to one or more display rules.

[0081] Meanwhile, in some embodiments, the computing device (500) illustrated in FIG. 8 may refer to a virtual machine implemented based on cloud technology. For example, the computing device (130) may be a virtual machine operating on one or more physical servers included in a server farm. In this case, at least some of the processor (510), memory (520), and storage (550) illustrated in FIG. 7 may be virtual hardware, and the communication interface (540) may also be implemented as a virtualized networking element, such as a virtual switch.

[0082] Various embodiments of the present disclosure and the effects thereof have been described with reference to FIGS. 1 through 8 so far. The effects of the technical concept of the present disclosure are not limited to the effects described above, and other effects not mentioned will be readily apparent to those skilled in the art from the description below.

[0083] Furthermore, even though the above embodiments have described multiple components as being combined or operating in combination, the technical concept of the present disclosure is not necessarily limited to these embodiments. That is, within the scope of the technical concept of the present disclosure, all of the components may be selectively combined and operated one or more times.

[0084] The technical concepts of the present disclosure described so far can be implemented as computer-readable code on a computer-readable recording medium. A computer program recorded on the computer-readable recording medium can be transmitted to another computing device via a network such as the Internet, installed on the device, and used therein.

[0085] Although the operations are depicted in a specific order in the drawings, it should not be understood that the operations must be performed in the specific order depicted, or in a sequential order, or that all depicted operations must be performed to achieve the desired result. In certain circumstances, multitasking and parallel processing may be advantageous. Although various embodiments of the present disclosure have been described above with reference to the attached drawings, those skilled in the art to which the present disclosure pertains will understand that the technical concepts of the present disclosure can be implemented in other specific forms without changing the technical concepts or essential characteristics thereof. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. The scope of protection of the present disclosure should be interpreted by the claims below, and all technical ideas within a scope equivalent thereto should be interpreted as being included in the scope of the technical ideas defined by the present disclosure.

Claims

1. A method performed by at least one computing device, A step of displaying an option picker screen including multiple selectable selection items for each of one or more attributes of the target product; A step of obtaining first option information by a combination of selected selection items among a plurality of selectable selection items for each of the above one or more properties; and Including a step of displaying a full specification widget screen generated using full specification information for a first product corresponding to the first option information, The above full specification widget screen contains summary information of full specification information for the first product displayed according to one or more display rules. How to support product option selection.

2. In paragraph 1, The above option picker screen is, It is displayed in an adjacent position on the screen that shows the price information of the above target product. How to support product option selection.

3. In paragraph 1, The steps to display the above full specification widget screen are: Including a step of automatically updating the above full specification widget screen to a screen displaying summary information of full specification information for the first product; The above full specification widget screen is displayed adjacent to the above option picker screen. How to support product option selection.

4. In paragraph 1, The one or more display rules include displaying some of the plurality of specification information included in the overall specification information for the first product according to a predefined arrangement order, The above-definition arrangement order is determined according to the arrangement order of a plurality of specification information included in the full specification page of the first product linked to the full specification widget screen. How to support product option selection.

5. In paragraph 1, The one or more display rules include displaying some of the plurality of specification information included in the overall specification information for the first product in a predefined arrangement order, The above defined arrangement order is determined by the will of the seller of the first product. How to support product option selection.

6. In paragraph 1, The above one or more display rules include giving priority to displaying specification information having a high level of importance among a plurality of specification information included in the overall specification information for the first product, The above high importance specification information is determined by the will of the seller of the above first product. How to support product option selection.

7. In paragraph 1, The above one or more display rules include giving priority to displaying specification information having a high level of importance among a plurality of specification information included in the overall specification information for the first product, The above high importance specification information is determined based on the second option information by a combination of the selected selection items immediately before the above selected selection item is selected. How to support product option selection.

8. In paragraph 1, The above one or more display rules include displaying some of the plurality of specification information included in the overall specification information for the first product in one direction, Some of the above multiple specification information is determined based on the size of the area in which the entire specification widget screen is displayed. How to support product option selection.

9. In paragraph 1, In response to a user input selecting the full specification widget screen, further comprising the step of providing a full specification page for the first product. How to support product option selection.

10. Processor; and Contains memory for storing instructions, The above instructions, when executed by the processor, cause the processor to: An action that displays an option picker screen containing multiple selectable choices for each of one or more attributes of a target product; An operation of obtaining first option information by a combination of selected selection items among a plurality of selectable selection items for each of the above one or more properties; and An action is performed to display a full specification widget screen generated using full specification information for the first product corresponding to the first option information. The above full specification widget screen contains summary information of full specification information for the first product displayed according to one or more display rules. Computing device.

11. In paragraph 10, The action of displaying the above option picker screen is: Including an action of displaying the above option picker screen in an adjacent position to the screen showing the price information of the target product. Computing device.

12. In paragraph 10, The action of displaying the above full specification widget screen is: Including an action to automatically update the above full specification widget screen to a screen displaying summary information of full specification information for the first product; The above full specification widget screen is displayed adjacent to the above option picker screen. Computing device.

13. In paragraph 10, The one or more display rules include displaying some of the plurality of specification information included in the overall specification information for the first product according to a predefined arrangement order, The above-definition arrangement order is determined according to the arrangement order of a plurality of specification information included in the full specification page of the first product linked to the full specification widget screen. Computing device.

14. In paragraph 10, The one or more display rules include displaying some of the plurality of specification information included in the overall specification information for the first product in a predefined arrangement order, The above defined arrangement order is determined by the will of the seller of the first product. Computing device.

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