Computer-implemented method for gamified random incentivization

Abstract

The present invention relates to a method for gamified and random-number based incentivization of users of a computer-implemented application. This involves users being incentivized to participate in the method according to the invention by a random-number based incentivization offer. At least one game interaction with an interactive medium of a wide variety of media types increases the chance of the random-number based incentivization prize. The present invention thus relates in general to the field of online marketing and more specifically to the fields of games of chance and online games. The advantages of this invention lie firstly in the fact that the method according to the invention provides an offer platform for incentivization offers. Furthermore, the method according to the invention provides the possibility of positioning innovative advertising measures as interactive media in addition to marketing by way of the incentivization offer itself.

Description

[0001] COMPUTER-IMPLEMENTED METHOD FOR GAMIFIED RANDOM INCENTIVATION

[0002] TECHNICAL FIELD

[0003] The present invention relates to a method for gamified and randomly based incentives for users of a computer-implemented application. Users are incentivized to participate in the method according to the invention through a randomly based incentive offer. At least one game interaction with an interactive medium of various media types increases the chance of receiving the randomly based incentive reward. The present invention thus relates generally to online marketing and more specifically to the areas of gambling and online games.

[0004] STATE OF THE ART

[0005] In an era of advancing digitalization, online prize games and sweepstakes are emerging as a significant cornerstone for innovative marketing strategies for companies seeking to stand out in a dynamic and highly competitive environment. Online prize games and sweepstakes are an effective channel for brand promotion. At the same time, online prize games and sweepstakes offer the opportunity to integrate gamification as a significant tool for increasing user engagement.

[0006] The dynamics of the global online gambling market are characterized by impressive growth, as evidenced by statistical data. This market has experienced expansion in recent years and, according to forecasts from the Global Online Gambling & Betting Market Report, will generate revenues of over $92 billion by 2025. This not only underscores the continued appeal of this industry but also signals the enormous potential for brands to position themselves in this environment and target their targeted audiences.

[0007] Online sweepstakes, in particular, combine random processes to incentivize users with the opportunity to offer brand- or user-specific prizes. Random processes, especially in the context of sweepstakes, have a psychological appeal that generates increased willingness to participate and attention. The concept of the unpredictable and the stimulus of luck directly appeals to human curiosity and the desire for an incentive reward. Random processes activate the incentive reward center in the brain, thereby increasing the incentive to participate in a sweepstakes. The unpredictability of the outcome creates excitement that increases emotional attachment and willingness to participate. Furthermore, by changing the random processes orBy using the winning condition based on random processes, a user can be further incentivized to participate in the competition, for example, by transparently presenting a significantly increased chance of winning. This psychological mechanism of random processes can be cleverly integrated into marketing strategies to encourage participation in competitions and maximize the attention of the target audience.

[0008] A particularly striking phenomenon within this market is the increased use of gamification, a strategy that aims to integrate playful elements into non-playful contexts. Gamification has proven extremely effective in increasing user engagement and loyalty. Studies by the Interactive Advertising Bureau (IAB) show that gamified content experiences significant increases in engagement rates. These findings indicate that gamification is not just a trend, but an effective measure for increasing audience interest and loyalty.

[0009] Given these developments and the steadily growing interest in online gambling and competitions, it is clear that companies are increasingly seeking innovative approaches to strengthen their brand presence and capture the attention of their target audience. While pure games of chance are already largely complemented by gamification elements, for example, in slot machines, the combination of online competitions and gamification represents a promising and innovative way to achieve these goals by creating a unique platform for brand-specific and attention-grabbing marketing strategies. The following describes publications that address various variants of the synergy between online competitions, gamification, and advertising as an effective marketing channel.

[0010] The American patent application US20050075171 AI discloses a system and method for gamifying telephone services. A user can participate in a designated sweepstakes through their telephone provider and receives the results of their sweepstakes immediately after the call. Their chances of winning can be dynamically improved by allowing the user to stay on the line longer. The patent application therefore discloses a gamified, random-based monetization option for telephone service providers. However, it does not disclose a way to engage the user in the sweepstakes through actual interactions or to otherwise gain or utilize their attention.

[0011] The American patent application US20150317884A1 presents a method for adapting a gaming machine. Any character string can be represented as a winning condition, personalized or adapted to the user, the machine manufacturer, or in a similar form. This can also influence the probability of winning. The patent application thus allows a far more flexible method for operating a gaming machine and incentivizing users through a wealth of variations on the otherwise simple game principle. Besides the basic possibility of adapting the winning condition of the game of chance and the possibility for the user to purchase an improvement in their chances, the patent application does not disclose any interactive involvement of the user or any further utilization of their attention.

[0012] The American patent application US 9,205,325 B2 discloses a prize-based digital advertising system that combines gaming opportunities and advertising. Users of public gaming devices are presented with targeted advertisements, including for products. The process combines the users' performance in the game with this advertising, allowing users to receive discounts on advertised products or the advertised products themselves as prizes through successful gameplay. However, the patent application does not disclose any random-based incentives.

[0013] The American patent application US 2014 / 0163706 A1 discloses features of a method that combines an entire advertising campaign with game elements for users of internet-enabled devices. The advertising campaign encompasses various media types, including video and audio advertising. Furthermore, the method includes a game element involving answering questions about the content of the advertising elements in order to increase users' attention to the advertising elements. Users receive points, for example, for correctly answering questions or watching the entire advertising video. These points can, in turn, be redeemed for various monetary prizes. However, the patent application does not disclose any random-based incentives.

[0014] The American patent applications US 2014 / 0058813 A1, US 8,029,361 B2 and

[0015] US 2009 / 0197675 A1 discloses methods that combine advertising with games, whereby the game elements in both cases involve users visiting a specific location. This location visit is either recorded via GPS-based geofencing and leads to location-based incentive rewards (US 2014 / 0058813 A1) or results in the user being able to answer a game question (US 2009 / 0197675 A1). In both cases, however, no random process for incentives is disclosed. Patent application US 8,029,361 B2 also discloses a method for incentivizing users to visit a gaming arcade. However, the method does not disclose any incentive for the user to visit the location by increasing the odds through a random process.

[0016] The American patent applications US 2020 / 0043277 A1 and US 2014 / 0058812 A1 disclose methods that incentivize user interactions on social networks and link them to games of chance and competitions, or to advertisements. In both cases, user interactions on social media are used as a game element, incentivized by gambling or prizes. In both cases, however, such interactions on social media are not used as a condition of participation or to improve the odds in a random process.

[0017] The patent applications WO 2006 / 031766 A2, US 2014 / 0282676 A1 and

[0018] US 2007 / 0293307 A1 discloses methods that incentivize users to interact with various media, such as video, audio, or game content. These prize draws are based on random processes. All patent applications disclose that interactions with the various media increase the chance of fulfilling the winning condition using the random process. However, they do not disclose that this increased condition is also clearly and immediately visible to users. This is necessary, however, to particularly engage users in the prize draw and the media interactions.

[0019] Patent application US 8,512,134 B2 discloses a similar method for incentivizing users. It is implicitly disclosed that users are aware that their chance of fulfilling the winning condition is increased by the random process. However, no method is described as to how this is made known to the user. Patent application WO 2008 / 121706 A1, on the other hand, discloses a similar method in which the winning condition to be fulfilled by a random process is the correct combination of a character string. However, the patent application also does not explicitly state how exactly the chance of fulfilling the winning condition is increased in a way that is immediately recognizable to the user.

[0020] TASK

[0021] Based on this prior art, the object of the present invention is to provide a method with which users can be effectively incentivized to participate in incentive offers such as competitions, raffles, discount offers, or other interactive advertising models. Users should be provided with a platform that is particularly transparent and trustworthy with regard to the conditions and chances of winning their participation. This platform is intended to achieve a particularly high marketing effect on users. To this end, users should have an active influence on their chances of winning or participating in order to achieve increased motivation and thus attention for an incentive offer. Furthermore, the increased user attention thus gained should also be monetizable through interactive media types as marketing instruments.This combination of requirements is intended to create an engaging and gamified user experience in which the particularly high attention for interactive media can be monetized.

[0022] SOLUTION

[0023] The object is achieved by a method having the features of claim 1: Computer-implemented method for gamified random incentives of at least one user, comprising the steps:

[0024] 501 ) Providing at least one incentive offer from an incentive provider, comprising at least one incentive premium, at least one incentive condition, a random procedure for fulfilling the incentive condition, at least one participation condition, and at least one interactive medium from an offer server to a terminal,

[0025] 502) Displaying at least one incentive offer on the device,

[0026] 503) Selection of an incentive offer by at least one user on the terminal device,

[0027] 504) Clear display of at least one incentive bonus, at least one incentive condition, the random procedure and at least one participation condition on the terminal device,

[0028] 505) Implementation of the conditions of participation with a maximum of 10 input actions by at least one user on the device,

[0029] 506) Playing the at least one interactive medium on the mobile terminal, wherein the interactive medium comprises at least one game interaction with the at least one user, wherein each successful game interaction leads to an incentive event presented at least audiovisually on the terminal,

[0030] 507) Creating an incentive result by applying the random procedure to the incentive condition,

[0031] 508) Displaying the incentive result on the mobile terminal, wherein in the case of a positive incentive result, user data of the at least one user is transmitted to the offer server and the incentive provider, wherein the incentive condition comprises the correct completion of a character string of a specific length of characters and in method steps S06) and S07) each incentive event changes the character string or the random process and their visual representations on the terminal such that the probability of fulfilling the incentive condition with the random process is increased in a manner that is immediately recognizable for the at least one user.

[0032] Further advantageous embodiments and developments emerge from the subclaims and from the description with reference to the figures.

[0033] GENERAL BENEFITS

[0034] The method according to the invention generally leads to advantages for both the incentive providers and the users. The advantages for the incentive providers can be divided into two parts.

[0035] On the one hand, the method according to the invention creates a platform for incentive offers. These are used, for example, for the purpose of brand marketing or to create an attractive contact point through the incentive bonus. This platform, according to the method according to the invention and beyond, is capable of generating general advantages for the effect of these incentive offers and for the platform itself. On the one hand, the platform creates a central contact point with an extensive inventory of incentive offers. This results in network effects, as more offers attract more users. Furthermore, the user data generated within the framework of the method according to the invention makes it possible to provide a particularly attractive selection of incentive offers for users, which in turn increases the effectiveness of brand marketing.

[0036] A second advantage from the perspective of an incentive provider is that, beyond marketing through the incentive offer itself, the method according to the invention provides the opportunity to place innovative advertising measures as interactive media. Interactions with these advertising measures lead to reward events, so it can be assumed that user attention for these advertising measures is far above average. Particularly compared to interruptions caused by video advertising on television and streaming portals, a very positive impression of the advertising measures can be expected from these interactions. Furthermore, various types of interactive media displayed lead to greater attention.Furthermore, interactive media can be combined with incentive offers from other incentive providers to target users based on their interests, provided such a measure is desired by the participating incentive providers. This creates synergy effects for targeted advertising.

[0037] From the user's perspective, the platform also offers general advantages through incentive offers based on the method according to the invention. For example, incentive rewards can be achieved in a particularly playful way. The chance of winning an incentive reward and notification of a win can be viewed transparently and in real time, thus creating a strong incentive to take advantage of the next incentive offer after one. User data can be used to display particularly relevant incentive offers and interactive media.

[0038] DETAILED DESCRIPTION

[0039] In the following description, references in the singular include the plural and vice versa, unless otherwise stated. This applies in particular, but not exclusively, to features quantified by the phrase "at least one" in that the invention comprises either one or more such features. Where the term "may" is used in this application, it refers to both the technical possibility and the actual technical implementation.

[0040] The term gamified random inventivation is used below to describe the effect of any computer-implemented method according to the invention which ensures that a user experiences an increased incentive (incentivization) to participate in a random-based action, in particular a competition, a raffle, a discount offer or an interactive advertising model, through gamification features described in the invention.

[0041] In the following, an incentive offer refers to the entirety of an incentive premium, at least one incentive condition, a random process for fulfilling the incentive condition, at least one participation condition, and at least one interactive medium. These components are not necessarily specific or unique in their combination. For example, an interactive medium can be assigned to several incentive offers, or an incentive condition can be used for an otherwise identical incentive offer. The term incentive offer refers to an instance that is to be understood as the combination of all its components. In addition to the directly assigned components of an incentive offer, it is also assigned to at least one incentive provider. The incentive offer or its components preferably include further information, for example digital images orsmaller digital preview images of the incentive reward, animations, categories for classifying the content or links to user data who have participated in the game.

[0042] "Incentive offer" is an umbrella term that summarizes the features of the method according to the invention. A user can approach an incentive reward through chance or luck, but also through time, attention, skill, knowledge, visiting a location, or other actions. In this sense, an incentive offer encompasses various types of playful interactions.

[0043] The term "specific" refers below to a concrete instance of a feature, i.e., a specific embodiment of a general term. For example, a specific interactive medium can refer to a specific advertising video of an incentive provider, while an interactive medium refers to any instance from the totality of all possible described interactive media.

[0044] Category 1 (Procedure)

[0045] The term "provision" refers hereinafter within the meaning of the invention to the provision of at least one incentive offer from an incentive provider, comprising in each case at least one incentive premium, at least one incentive condition, a random process for fulfilling the incentive condition, at least one participation condition, and at least one interactive medium from an offer server to a terminal device in method step SOI. According to the method, the provision step serves to transmit data from the offer server, which is further described in the following application, to the terminal device of a user. The terminal device is to be understood here as a general means of data processing. Preferably, a PC or particularly preferably a tablet or smartphone is used as the terminal device. Compatibility with a large number of terminal devices enables broad accessibility of the incentive offer.The particular suitability for tablets and smartphones reflects the increasing mobility and preference for mobile devices in today's society, which advantageously increases the likelihood that users can take advantage of the incentive offer anytime and anywhere. Providing at least one incentive offer via data transmission requires an internet connection and is preferably carried out via a request from the end device to the offer server using commonly known network communication standards. This enables fast and secure transmission of the offer data, which is crucial for the efficiency of the entire incentive process. The application of generally known standards promotes interoperability and user acceptance, as no special technical requirements are required on the part of the user.The incentive offer has been outlined as a concept along with its components and is described in further detail in the following application.

[0046] In the context of the "provision" process step, each incentive offer can be assigned to a specific incentive provider, who attempts to offer this incentive offer to users and uses the present method for this purpose. In contrast, in a preferred embodiment, a specific incentive provider can offer multiple incentive offers, so that the assignment between the incentive offer and the incentive provider is clear but not unambiguous.

[0047] Within the meaning of the "provision" process step, each incentive offer comprises precisely one combination of at least one specific participation condition, at least one specific incentive condition, a specific random selection process, and at least one specific incentive reward. In contrast, in a preferred embodiment, participation conditions, incentive conditions, random selection processes, and incentive rewards can be assigned individually and in combination to multiple incentive offers, so that the assignment between the incentive offer and the combination of these components is clear but not unambiguous.

[0048] Each incentive offer comprises at least one interactive medium within the meaning of the "provision" method step. In a preferred embodiment, this interactive medium is indeterminate, meaning that various specific interactive media can be assigned to an incentive offer. Conversely, in a preferred embodiment, various incentive offers can also be assigned to a specific interactive medium. The assignment between the incentive offer and the interactive medium is therefore not unambiguous, but preferably variable.

[0049] In a preferred embodiment, the method step of providing in method step SOI) comprises selecting an interactive medium suitable for a specific user. This leads to a personalized approach to the user, which advantageously increases relevance and user engagement. In a particularly preferred embodiment, this selection of an interactive medium suitable for a specific user depends on user data of the current user. In a further particularly preferred embodiment, this selection of an interactive medium suitable for a specific user depends on the user data of the cohort of users who have already interacted with this or similar incentive offers or who have similar user data to the current user. This uses collective experience to optimize the selection, advantageously increasing the effectiveness of the incentive through increased personalization.The described user data preferably includes, at a minimum, preferences regarding previous participation in incentive offers, age, previous interactions with other interactive media, social media preferences, and other personalized user data. The integration of this data enables comprehensive and in-depth personalization of incentive offers, which advantageously increases the likelihood that users will interact and engage with the offer by taking their specific interests and behavior patterns into account.

[0050] In a further particularly preferred embodiment, this selection of an interactive medium suitable for a specific user depends on the specifics of the incentive offer, for example, the incentive provider and their preferences regarding the interactive media played out, the incentive reward, and categories for classifying the content of the incentive offer. Taking the specifics of the incentive offer into account enables a targeted selection of the interactive medium that not only meets the user preferences but also the strategic orientation of the incentive provider. This advantageously leads to greater coherence between the incentive offer and the presentation medium, which increases the attractiveness of the offer for the user and strengthens the provider's brand identity.

[0051] In a particularly preferred embodiment, this selection of an interactive medium suitable for a specific user depends on the user data of the current user, the cohort of users who have already interacted with this or similar incentive offers, and the specifics of the incentive offer. The combined consideration of user data, experiences of similar user groups, and the specifics of the incentive offer optimizes the selection of the interactive medium based on a comprehensive understanding of the target group and the offer context. This integrated approach is advantageous because it maximizes the relevance and personalization of the incentive offer.

[0052] In a preferred embodiment, the method step of providing comprises providing at least one incentive offer of an incentive provider from an offer server to a terminal in two separate sub-method steps SOI a) and SOI b).

[0053] Here, the sub-process step SOI a) serves to provide only those components of the incentive offer that are necessary for creating an overview of several incentive offers, particularly preferably in the form of a continuous feed. This enables an efficient initial presentation of offers by focusing on essential data, which advantageously improves the user experience through fast loading and easy navigation. These components preferably include a small and space-optimized preview medium of the incentive reward, such as an image or an animation, as well as excerpts from the terms and conditions of participation, the incentive conditions and the random selection process, the incentive provider, and the information on the incentive reward.Particularly preferably, these components of an incentive offer provided in sub-process step SOI a) comprise data that is exclusively necessary for the presentation and user-based sorting and filtering of the overview of multiple incentive offers in the form of a continuous feed, in particular categories for classifying the content of the incentive offer. This allows the amount of data transmitted from the offer server and the end device in sub-process step SOI a) to be reduced to such an extent that the time required to provide each incentive offer is reduced. This advantageously enables fast loading, reloading, and scrolling or searching through the overview of multiple incentive offers in the form of a continuous feed.

[0054] Sub-process step SOI b) serves to provide the remaining components of an incentive offer not yet transmitted in sub-process step SOI a). This particularly and preferably includes at least one interactive medium. Furthermore, this preferably also includes a preview medium of the incentive reward, which is advantageously provided in high quality and therefore not optimized for storage space. The targeted subsequent delivery of this content optimizes data transmission efficiency and adapts the user experience through increased interactivity. This advantageously enables a high-quality presentation of the incentive reward, which increases the attractiveness of the offer and boosts user interest. In one embodiment of sub-process step SOI b), this further includes an encrypted provision of the at least one incentive condition and the random procedure.This embodiment allows the creation of an incentive result to be carried out on the terminal device in step S07. Suitable encryption advantageously ensures that the incentive result cannot be manipulated, which strengthens the integrity and trustworthiness of the method. Preferably, an incentive result is calculated for which it is cryptographically verifiable that it was created using the random method and the at least one incentive condition.

[0055] The term "method step displaying incentive offer" hereinafter refers, within the meaning of the invention, to the display of the at least one incentive offer on the terminal device in method step S02. Embodiments of the provided components of the at least one incentive offer have already been described under method step providing, which are correspondingly displayed to the user in the method step displaying incentive offer. Displaying comprises presenting a first graphical user interface of the at least one incentive offer on the terminal device, wherein this first graphical user interface comprises, for each offer, a selection from the components provided for the offer in accordance with method step providing. This advantageously allows the user to make an informed selection from the available incentive offers.

[0056] In a preferred embodiment, the method step of displaying an incentive offer comprises displaying several incentive offers for the user to choose from. This provides a broad overview of the available incentive offers, allowing users to effectively compare their preferences and make an informed decision.

[0057] In a particularly preferred embodiment, the display of multiple incentive offers is limited to displaying only the components of the incentive offers transmitted in accordance with the process step "Providing," preferably in sub-process step SOI a). This limitation to storage-optimized preview media as well as essential excerpts from the participation and incentive conditions, the random process, the incentive provider, and information on the incentive bonus optimizes data transmission and processing speed. Particularly advantageously, this enables fast loading and smooth scrolling through the offer overview, which improves the user experience through reduced waiting times and efficient navigation.Particularly preferred is the presentation to be limited to a space-optimized preview medium and the essential extracts, advantageously maximizing the clarity and overview of the offers without overloading the user with too much information.

[0058] In a further particularly preferred embodiment, the method step of displaying an incentive offer comprises displaying the at least one incentive offer within an endless feed of incentive offers. This form of presentation allows the user to browse the entire range of incentive offers in a single view by scrolling or swiping through the view, depending on the operating concept of the end device. This advantageously incentivizes the user to explore further incentive offers, a technique that is successfully used in social media and increases user engagement. A user can browse the entire range of incentive offers in a single view by scrolling or swiping through the view, depending on the operating concept of the end device.This advantageously incentivizes the user to search for further incentive offers, a technique that is successfully used in social media.

[0059] Incentive offers are particularly preferably dynamically reloaded in this endless feed by providing them in accordance with the sub-process step SOI) or

[0060] SOI a) as soon as the user has browsed through the selection of incentive offers already provided on the device. This enables a continuous and seamless experience when browsing the incentive offers, without interruptions for data reloading. Advantageously, this enables dynamic and seamless scrolling or swiping through the endless feed, which improves the user experience and increases the likelihood that users will stay longer on the offer and discover more incentive offers.

[0061] In a further particularly preferred embodiment, the method step of displaying an incentive offer comprises displaying the at least one incentive offer within an endless feed of incentive offers sorted according to user-based criteria. This personalized sorting enables a tailored presentation of the incentive offers based on the user's individual preferences and behavior, as well as the analysis of similar user profiles. This advantageously improves the relevance of the displayed incentive offers for the user, which significantly increases user interaction.

[0062] The sorting of the endless feed according to user-based criteria depends on the user data of the current user and, preferably, on the user data of the cohort of users who have already interacted with this or similar incentive offers or who have similar user data to the current user. The described user data preferably includes at least preferences regarding previous participation in incentive offers, age, previous interactions with other interactive media, social media preferences, and other personalized user data. This leads to a refined adaptation of the content that takes into account both individual and collective experiences. The advantageous use of this data promotes an even greater personalization of the user experience.

[0063] The sorting of the endless feed according to user-based criteria is preferably dependent on user-based criteria preferences specified for the incentive offer and the incentive provider. This allows an incentive offer or all incentive offers from an incentive provider to be preferentially re-sorted in the endless feed based on predefined and previously described user-based criteria. This allows for dynamic adjustment of the endless feed based on predefined preferences that reflect both the provider's and the user's interests. This advantageously enables a targeted alignment of the incentive offers, maximizing the effectiveness of the incentive offer for the provider.

[0064] The term "method step selecting" refers, within the meaning of the invention, to the selection of an incentive offer by the user on the terminal device in method step S03. By selecting an incentive offer, the user can advantageously signal interest in displaying more details about the incentive offer or their willingness to participate. The incentive offer is selected from at least one displayed incentive offer, but preferably from several incentive offers in a continuous feed.

[0065] In a preferred embodiment, the method step of selecting occurs by tapping the display of the incentive offer within a first graphical user interface corresponding to the method step of displaying the incentive offer on a touchscreen of the terminal device in the event that the terminal device can be controlled via touchscreens. This interaction method uses the intuitive operability of touchscreens, which advantageously enables a quick and easy selection of incentive offers by the user. In an alternative, preferred embodiment, the selection of an incentive offer occurs by clicking the display of the incentive offer within the first graphical user interface corresponding to the method step of displaying the incentive offer on the terminal device in the event that the terminal device can be controlled via clicks.This form of interaction enables a selection of incentive offers in environments where traditional point-and-click controls are used. This advantageously enables interaction with the system that is particularly accessible in desktop environments or on devices without touchscreen functionality.

[0066] In a further preferred embodiment, the method step "Select" triggers the preferred substep SOI b) in the method step "Provide." By selecting, the user signals interest in more details of the incentive offer. These details are provided by the offer server in SOI b). This phased provision of information optimizes data traffic by transmitting larger amounts of data, such as high-resolution images or detailed descriptions, only after the user has explicitly expressed interest. This advantageously minimizes the transmission of unnecessary data and improves system efficiency.

[0067] The term "method step of displaying an incentive reward" refers, within the meaning of the invention, to the clear display of the at least one incentive reward on the terminal device in method step S04. The method step of displaying an incentive reward comprises displaying the at least one incentive reward within a second graphical user interface. This dedicated display enables a detailed presentation of the incentive reward, which advantageously serves to incentivize users by presenting the incentive reward for their participation in a manner that is appealing and motivating.

[0068] The method step of presenting the incentive bonus is preferably implemented by at least one image of the at least one incentive bonus. Furthermore, the method step of presenting is preferably implemented by at least one presentation medium from the categories of animation, video, short video, or continuous loop video. The use of images serves to visually illustrate the bonus and makes the bonus more tangible and attractive for the user. Moving images advantageously make the incentive bonus even more appealing and appealing to users. Furthermore, the clear presentation of the at least one incentive bonus is preferably implemented by multiple images, animations, videos, short videos, or continuous loop videos. A user can particularly preferably scroll or swipe through the multiple representations.This advantageously creates a user experience that is often familiar on social media and online shops, in which the incentive offer comes to the fore. The method step of displaying the incentive bonus using at least one display medium from the categories of image, animation, video, short video or continuous loop video on the end device is preferably implemented in such a way that the at least one display medium is arranged in the uppermost area of ​​the second graphical user interface. Furthermore, the at least one display medium is preferably displayed across the entire width of the second graphical user interface. This presentation enables a comprehensive and dynamic display of the bonus that highlights various aspects and details. A user can particularly preferably scroll or swipe through the multiple displays.This interaction option creates a user experience that is familiar from social media and online shops and advantageously brings the incentive offer to the fore.

[0069] The term "method step of displaying participation conditions" refers, in the sense of the invention, to the clear display of the at least one participation condition on the terminal device in method step S04. The method step of displaying participation conditions comprises the display of the at least one participation condition within the second graphical user interface.

[0070] The process step of presenting participation conditions serves to incentivize users by presenting the necessary requirements for participation in the incentive offer in a transparent and simple manner. This advantageously signals to users the ease of participation and ensures trust in the process according to the invention.

[0071] In a preferred embodiment, the process step of presenting the participation conditions is achieved by listing all participation conditions. This clear and structured presentation ensures that all relevant information regarding participation in the incentive offer is communicated transparently and understandably. Particularly preferred is the listing of the participation conditions supported by familiar graphic symbols. Supporting the presentation with graphic symbols, such as a logo of the relevant social media platform for social media interaction or a letter logo for registering an email address, makes the presentation of the participation conditions particularly intuitive for the user.These visual cues increase user-friendliness by making the terms and conditions of participation visible and easy to understand at a glance, which advantageously increases the accessibility and acceptance of the incentive offer among users.

[0072] In a preferred embodiment, the method step of displaying the participation condition is implemented such that the at least one participation condition is arranged within the second graphical user interface below the display of the at least one incentive reward. This arrangement enables a clear structuring of the information, with attention first drawn to the incentive reward, followed by the necessary steps for participation. This advantageously makes it easier for users to grasp and understand the participation requirements immediately after viewing the incentive reward, thus increasing the likelihood that users can make informed decisions about their participation.

[0073] The term "method step of displaying an incentive condition" refers, within the meaning of the invention, to the unambiguous display of the at least one incentive condition and the random process on the terminal device in method step S04. The method step of displaying an incentive condition comprises displaying the at least one incentive condition and the random process within the second graphical user interface. Furthermore, the method step of displaying an incentive condition comprises displaying the incentive condition, wherein the incentive condition comprises the correct completion of a character string of a specific length of characters.

[0074] The process step of presenting the incentive condition serves to incentivize users by transparently and simply presenting the chances of a positive incentive outcome. This advantageously creates trust among users in the process according to the invention. Furthermore, the process step of presenting the incentive condition fulfills any legal transparency requirements related to games of chance or sweepstakes.

[0075] In a preferred embodiment, the method step of displaying the incentive condition is implemented by displaying an alias name for the incentive condition, for example, "Crack the 5 random characters!". The use of an alias name provides a simplified description of the incentive condition, which arouses the interest and curiosity of users. Furthermore, the character string included in the incentive condition is preferably displayed as an example. In the exemplary embodiment of the incentive condition with the alias name "Crack the 5 random characters!", 5 exemplary random digits are then preferably displayed. This concrete visualization of the incentive condition advantageously enables users to better understand the task they must master to receive the reward.The clear presentation makes the participation conditions more tangible, which can significantly increase the willingness to participate and the commitment of users.

[0076] In a particularly preferred embodiment, the method step of displaying the incentive condition clearly indicates where exactly the random process is used in the method according to the invention. This is most preferably done using the alias name, pictograms, images, animations, or short videos. In an exemplary embodiment, the alias name "Crack the 5 random characters!" assigns the word "Random" to the character string to be correctly filled in, in the event that these characters of the character string are randomly generated. These visual and textual means serve to clearly communicate the role of the random process within the incentive condition. A user advantageously clearly recognizes that they can correctly fill in the randomly generated character string by manually entering the characters into an input mask.In an alternative exemplary embodiment, an image shows a representation of a character string to be correctly filled in, with known, fully displayed characters, as well as an input mask with characters generated using a random process. Advantageously, this representation clearly shows that the random process refers to the input mask, and its characters are generated using it to fill in the known character string.

[0077] In a further particularly preferred embodiment, the method step of presenting the incentive condition comprises at least pictograms, images, but particularly preferably animations or short videos. These visual aids serve to present complex facts such as the random process, the characters available for selection for the character string and the user's interaction with these elements in an easily understandable and appealing way. Animations and short videos in particular offer the advantage of conveying dynamic processes in an interactive and lively manner. The pictograms, images, animations or short videos illustrate, among other things but not exclusively, how the random process is applied, which characters are available for selection for the character string and whether a user selects characters manually in order to correctly fill in a randomly generated character string or applies a random process to correctly fill in a specific character string.This form of presentation allows users to understand the incentive conditions quickly and intuitively, which lowers the barriers to participation.

[0078] In a further particularly preferred embodiment, the method step of displaying an incentive condition, wherein the incentive condition comprises the correct completion of a character string of a specific length of characters, comprises displaying all or part of the selection of characters available for selection for the character string. In this embodiment, a user advantageously recognizes directly which input variants they have and furthermore implicitly what chances they have of correctly completing the character string. In a preferred embodiment, this selection of characters comprises ASCII characters. In a particularly preferred embodiment, this selection of characters comprises digits or two-digit numbers or letters or digits and letters.In a further preferred embodiment, this selection of characters comprises characters known from games, game accessories, or input devices, in particular, but not limited to, the button symbols of a PlayStation or Xbox controller, a selection of emojis, or a selection of pictograms of objects such as fruit typically used in slot machines. This diversity in the selection increases the flexibility and scope for users when inputting and increases the interactivity of the method, especially for users who have experience in the gaming field.

[0079] In a particularly preferred embodiment, the method step of displaying the incentive condition comprises pictograms, images, animations, or short videos suitable for illustrating how the character string or the random process is modified according to the invention in such a way that the probability of fulfilling the incentive condition with the random process is increased in a manner that is immediately recognizable to the at least one user. This advantageously increases the transparency of the incentive process and strengthens users' trust in the fairness and traceability of the process. A more specific description of this feature can be found below in the description of method step S07).

[0080] The method step of displaying the incentive condition on the terminal device is preferably implemented in such a way that the at least one participation condition is arranged within the second graphical user interface below the display of the at least one incentive bonus, which leads to the effects and advantages already described.

[0081] The term "implementation step" in the sense of the invention refers to the implementation of the participation conditions with a maximum of 10 input actions by at least one user on the terminal device in process step S05. The implementation step comprises the implementation of the participation conditions with a maximum of 10 input actions by at least one user within the second graphical user interface.

[0082] The implementation step ensures that the conditions of participation are particularly frictionless and comprehensible from the perspective of user experience, and that a user is advantageously incentivized to participate in the method according to the invention due to the simplicity and speed of the sub-step.

[0083] In a preferred embodiment of the "Implementation" process step, the participation conditions are implemented on the end device with a maximum of five input actions. In a particularly preferred embodiment of the "Implementation" process step, the participation conditions are implemented on the end device with a maximum of three input actions. This limitation of the required input actions minimizes the effort required by the user when participating in the incentive process. This advantageously further improves the user experience.

[0084] In a further preferred embodiment of the method step "implementation," all input actions of the user on the terminal device are to be carried out by simple input actions, i.e., in particular, either by mouse clicks or tapping a touchscreen of the terminal device. In this preferred embodiment, no text or character inputs or navigation through an additional or third user interface or additionally displayed input method are necessary. Advantageously, this allows the implementation of the participation conditions to be kept particularly simple and concise. This is further advantageous in the sense of the method due to the fact that the implementation of the participation conditions is a prerequisite for the core of the method according to the invention, namely playful incentives.

[0085] In a particularly preferred embodiment of the method step of implementing through simple input actions, all user data necessary for implementing the participation conditions is already stored within the system. This ensures that no user data needs to be entered via input media such as a keyboard, which is time-consuming. In a particularly preferred embodiment, the user is prompted once, in an additional method step, after entering user data not previously provided when using the method according to the invention, to save this user data for the method according to the invention and future incentive offers.In a further particularly preferred embodiment, the user is prompted in an additional procedural step once for each incentive offer as the first input action for implementing the conditions of participation on the end device to have the stored user data automatically filled in and entered. This measure reduces the effort for the user in the long term with each subsequent participation in the process by eliminating the need for repeated data entry. Advantageously, these additional procedural steps can significantly reduce the sum of all input actions for implementing the conditions of participation in the long term, which maximizes the efficiency of the process. Both additional procedural steps are to be understood as sub-steps for implementing the conditions of participation on the end device in accordance with the procedural step "Implementation" and as part of the maximum of 10 input actions.

[0086] In a further preferred embodiment of the implementation step, the implementation of the participation conditions comprises at least one social media interaction by at least one user. From the perspective of an incentive provider, a social media interaction can advantageously increase the reach of the incentive provider or the incentive offer, while for users, a social media interaction represents an intuitive and cost-free input action. In a particularly preferred embodiment of the social media interaction, a graphic element is displayed within the second graphical user interface, which immediately initiates the social media interaction when tapped or clicked by the user.In this context, "immediately" means that preferably a link to a corresponding page, post, story, video, image, profile, group or similar content on a social media platform is opened. Particularly preferably, if available, an app or website of the social network with an open user session is opened separately or integrated within the computer program product A of the method according to the invention. This advantageously eliminates the need for the user to log in separately, so that a minimal number of input actions is achieved in the implementation step. In a further particularly preferred embodiment of the social media interaction by means of the graphic element within the second graphical user interface, a logo of the social media platform to which the link behind the graphic element leads is displayed within or directly next to the graphic element.A user intuitively recognizes a logo of the social media, which advantageously creates trust for the process step.

[0087] The term "playing out method step" in the sense of the invention refers to the playing out of the at least one interactive medium on the mobile terminal, wherein the interactive medium comprises at least one game interaction with the at least one user (in method step S06). The playing out method step comprises the playing out of the at least one interactive medium within the second graphical user interface.

[0088] The method step of playing out, wherein the interactive medium comprises at least one game interaction with the at least one user, represents a core feature of the method according to the invention. Through the interactive medium together with the game interaction, the user's attention is concentrated, which is advantageous for the incentive provider.

[0089] In a preferred embodiment of the method step "playing out," the interactive medium comprises video or audio content. The integration of video or audio content into the interactive medium enables dynamic and engaging interaction with the user that goes beyond traditional text- or image-based content. This advantageously increases the attractiveness and user engagement with the incentive offer, as audiovisual content is often perceived as more appealing and informative. In a particularly preferred embodiment, the video or audio content comprises advertising. The impressions it makes on the user advantageously generate added value for the incentive provider, as the targeted placement of advertising within the incentive process increases awareness of the advertised products or services.

[0090] In a further particularly preferred embodiment of the method step of playing, the video or audio content also comprises at least one piece of video or audio information that can be remembered and played back by a user. An exemplary, preferred piece of video or audio information is a specific number or quantity, a name, a product, or a fact mentioned in the video or audio content. The integration of such specific information into the video or audio content creates potential game interactions for the user that go beyond mere viewing or listening. Advantageously, the inclusion of the video or audio information promotes the active participation of the user in the content by offering a challenge that invites interaction.In a preferred embodiment, the video or audio content, which comprises at least one piece of video or audio information, further comprises at least one game interaction, which comprises the playback of the video or audio information by the at least one user after the interactive medium has been played. This embodiment of the game interaction incentivizes the user to pay particularly close attention to the video or audio content in order to correctly identify the video or audio information. Advantageously from the perspective of the incentive provider, the strength of the impression on the user is increased, so that the advertising measure can be effective with fewer contact points with the user.In a particularly preferred embodiment of the method step of playing, the game interaction, which comprises the playing of the video or audio information by the at least one user after the interactive medium has been played, consists of a quiz question within the second user interface, which is displayed immediately after the video or audio content has been played. The immediate display of a quiz question after the content has been played creates a direct connection between the content currently being consumed and the interaction request, which advantageously promotes the user's recall and engagement. In a further embodiment of the method step of playing, the quiz question is already displayed during the playing of the video or audio content. In a preferred embodiment of the method step of playing, several potential answer options for the quiz question are displayed to the user.This simultaneous presentation of content and quiz question can further increase user attention and engagement by encouraging continuous interaction throughout the entire content display. Another advantage is that it creates a familiar quiz show look for the user. In an alternative embodiment of the display step, no potential answers to the quiz question are displayed to the user; instead, the user must enter an answer via a free input mask. This embodiment requires more active memory and interaction from the user, as they must reconstruct the answer from memory and enter it manually, rather than choosing from predefined options.Advantageously, this method increases the cognitive engagement of the user in processing the content and increases the likelihood that the user has understood the information accurately, which can increase the depth of the impression on the user.

[0091] In a further particularly preferred embodiment of the method step of playing, the video content comprises interactive image content and also at least one game interaction, which comprises the tapping of the interactive image content by the at least one user during the playing of the interactive medium. This interactive image content is very particularly preferably displayed as a digital overlay or as an animation over the video content and creates an additional level of interaction and attention. The game interaction in the form of tapping the interactive image content advantageously incentivizes the user to observe the video content intensively. The interactive image content can be both static and variable in terms of its position and appearance.The ability to modify and adapt the content to different parts of the video allows incentive providers to target interactions and maximize the effectiveness of game interactions.

[0092] In a further preferred embodiment of the method step of playing, the interactive medium comprises a digital game. The integration of a digital game into the interactive medium creates a direct and engaging form of interaction that goes beyond traditional content such as text or videos. In a preferred embodiment, the digital game is designed as a commonly known computer or mobile phone game by integrating such a well-known computer or mobile phone game into the second user interface. The recognition value of a well-known game advantageously promotes the immediate engagement and interest of the user, since the familiar environment and game mechanics enable quick orientation and motivate participation.In a further preferred embodiment, the digital game is designed as a computer or mobile game specified by an incentive provider, which is subject to commonly known game mechanics. This embodiment also utilizes the advantages of familiar game mechanics to increase engagement. Because users intuitively recognize the game mechanics, the training time is advantageously reduced and the personal connection to the inventive method is increased. By designing the interactive medium as a digital game, not only is the user's attention and engagement increased, but it can also positively influence brand perception and strengthen recall of the incentive offer.

[0093] In a further preferred embodiment of the method step of playing, the digital game is designed such that it uses geofencing data to query at least a specific location of the user. By integrating geofencing data into the digital game, real locations are incorporated into the game mechanics, creating an innovative connection between the digital and the physical world. This advantageously results in new forms of digital game which, by incorporating real locations, can potentially achieve a significantly increased advertising or brand impression on the user. In a particularly preferred embodiment, geofencing data is used to check whether the user visits the location of a local business, event, or similar at least once. This incentivizes the user to visit physical locations, which can strengthen the local economy and promote direct interactions with brands or events.In a further particularly preferred embodiment of the method step of playing, the digital game is designed such that the user proves at least one interaction with a local business, an event or the like, for example the purchase of a product or service or participation in the event. The proof is achieved, for example, by scanning a QR code on an invoice. This enables a direct link between digital game actions and real economic or cultural activities, thereby increasing user engagement and deepening brand loyalty. In a particularly preferred embodiment of the digital game, which queries at least a specific location of the user using geofencing data, this digital game is displayed in a third graphical user interface.The use of a separate user interface advantageously allows for increased flexibility in the frontend for various types of such digital games. This can effectively guide the user through the game, integrate special maps, and provide game-specific interfaces for validating a successful game outcome. In an alternative embodiment of the digital game, which queries at least a specific location of the user using geofencing data, this digital game is displayed in the second graphical user interface. Integrating the game into the existing user interface can increase accessibility and usability by offering users a coherent and seamless experience without having to switch between different interfaces.

[0094] In a further preferred embodiment of the "playing" method step, the interactive medium comprises at least one game interaction, which includes at least one social media interaction of the at least one user. The characteristics of the social media interaction are equivalent to the "implementing" method step and have been sufficiently described. This integration of a social media interaction into the interactive medium expands the spectrum of user interactions by linking the digital engagement level with the social networking of the users. This form of game interaction advantageously enables an increase in the visibility and reach of the incentive offer through the use of social networks.

[0095] The term "incentivization event method step" refers, within the meaning of the invention, to a special feature of the playing method step, whereby each successful game interaction leads to an incentive event that is at least audiovisually displayed on the terminal device (in method step S06). Users of the method according to the invention know, through the transparent display of the incentive condition in the display incentive condition method step, through the audiovisual display of the incentive event on the terminal device, and through the basic concept of the method according to the invention, that successful game interactions lead to an incentive event.Since users also know from the same sources that an incentive event in turn equates to an improvement in the chance of receiving the incentive bonus, the incentive event process step advantageously further increases the user's attention to the incentive offer in general and the interactive medium in particular.

[0096] In a preferred embodiment, the incentive event method step comprises a change in the audiovisual representation within the second graphical user interface and is accordingly advantageously displayed clearly for the user. In a particularly preferred embodiment, this change in the second graphical user interface comprises at least one color effect, a fading in or out of at least one graphical element, or a moving animation of a graphical element. In a very particularly preferred embodiment, the at least one graphical element comprises at least a representation of an object directly related to the incentive offer, in particular but not limited to: a key, a closed or open chest or box, a bomb, or a selected character from the character string.In a further particularly preferred embodiment, the fading in or out or the moving animation of the graphic element comprises a representation that intuitively indicates to the user that the graphic element has been advantageously collected and stored. This can occur in particular, but not limited to, by the graphic element flying out of the edge of the second graphical user interface or by the graphic element appearing and fading. This visual feedback immediately signals to the user the occurrence of a relevant event within the framework of the incentive process. This design promotes deep immersion in the game and reinforces the user's sense of achievement by providing visual confirmation of the successful interaction.The intuitive representation of "collecting" or "saving" elements contributes to clarity and increased motivation by making the user's progress and achievements visible throughout the game.

[0097] In a further particularly preferred embodiment, the incentive event method step further includes an audio signal, which advantageously signals the user's success audibly. The inclusion of an audio signal provides direct and immediate feedback, adding an additional dimension to the visual effects. The audio signal advantageously reinforces the emotional impact of the incentive event and increases the user's perception of success.

[0098] In a further particularly preferred embodiment, the incentive event method step comprises several sub-steps for presenting or signaling this incentive event to the user, which consist of the described embodiments, played out sequentially or in parallel. The combination of several sub-steps enables a multidimensional approach to the user. By combining different stimuli, the memory of the event and the associated brand or message is permanently anchored in the user's consciousness.

[0099] In a further preferred embodiment, the incentive event method step or the implementation method step is designed such that a plurality of fulfillments of participation conditions or successful game interactions leads to a permanent level increase for the user, which triggers a permanent incentive event. Such a permanent incentive event has the effect that the corresponding user receives a permanent bonus for future incentive offers. This can advantageously lead to an increased participation rate and increased engagement. Furthermore, the user receives a type of loyalty bonus, which helps prevent them from discontinuing use of the method by creating the impression of permanent progress for the user.In this embodiment, the permanent level advancement is particularly preferably visually represented in a concise manner, for example by a crown, a filled status bar, a change in the user's profile display, or similar representations known from loyalty programs. Furthermore, the status of the progress toward permanent level advancement is particularly preferably visually represented in a concise manner, for example by a status bar that is not yet fully filled. Furthermore, a permanent level advancement that has not yet been achieved is particularly preferably visually represented in a concise manner, for example by graying out functions that are unlocked by the permanent incentive event and with which a bonus for the next incentive offers is achieved.

[0100] The term "character string change method step" refers, in the sense of the invention, to the special feature of the playing method step and the incentive event method step, wherein each incentive event changes the character string or the random process and their visual representations on the terminal device in such a way that the probability of fulfilling the incentive condition with the random process is increased in a manner that is immediately recognizable to the at least one user (in method step S06). In a preferred embodiment, the character string change method step comprises displaying this change within the second graphical user interface.

[0101] The design and embodiments of the character string or random process have already been sufficiently described, particularly in the process step "Presenting the Incentive Condition." The design and embodiments of the incentive event have already been sufficiently described, particularly in the process step "Incentive Event."

[0102] In a preferred embodiment, the method step of changing the character string comprises reusing the change in the second graphical user interface in the method step of incentivizing an event. Particularly preferably, this relates to the at least one color effect, the fading in or out of the at least one graphic element, or the moving animation of the at least one graphic element. Reusing this change advantageously results in the user directly recognizing this sense of achievement. In a particularly preferred embodiment, the at least one color effect, the fading in or out of the at least one graphic element, or the moving animation of the at least one graphic element is completed in the method step of incentivizing an event and reused separately in the method step of changing the character string.This method advantageously creates a visual bridge between the process steps and reinforces the user's sense of continuity and progress. In particular, and for example, a graphic element in the incentive event process step is flown out from the edge of the second graphical user interface.

[0103] The character string change is then displayed again over the edge of the second graphical user interface. This approach leverages the user's visual perception and memory to increase motivation for continued participation through the recognition of successful incentive events.

[0104] In a further particularly preferred embodiment, the reuse of the change in the second graphical user interface in the incentive event method step comprises an animation that immediately follows the reuse of the change. This animation illustrates that the character string or the random process changes in such a way that the probability of fulfilling the incentive condition with the random process is immediately recognizable for the at least one user. This specific animation serves to visually illustrate to the user the improvement in their chances of success within the framework of the incentive process. This representation advantageously enables clear and intuitive communication about the positive change in the game process.

[0105] In a preferred embodiment of the method step of changing the character string, each incentive event changes the character string in such a way that at least one character of the character string is specified or the character string is shortened by at least one character. This adaptation directly to the character string advantageously has the effect that experts and users immediately recognize that the incentive event increases the probability of fulfilling the incentive condition using the random process. In a particularly preferred embodiment, 1 to 3 characters of the character string are specified or the character string is shortened by 1 to 3 characters. In a particularly preferred embodiment, exactly 1 of the character string is specified or the character string is shortened by exactly 1 character. In a preferred embodiment, the probability increases by a fixed factor.In a further particularly preferred embodiment, the probability increases by a factor of 5 to 50. This quantifiable improvement in the chances of success gives users a clear understanding of the benefit of each incentive event. Furthermore, this advantageously results in increases in probability that justify the game interactions and participation conditions from the user's perspective, yet do not increase the probability to such an extent that the incentive reward is too easy to obtain. In a further particularly preferred embodiment, the probability increases such that the exponent of the denominator of the probability is reduced by a quarter, a fifth, or a sixth. In the case of 5 random characters with the same character characteristics, the probability p = n changes in this embodiment. 5 to p = n (5- 1 ), where n is the number of different character occurrences. This mathematically precise definition advantageously represents the omission of exactly one of, in this case, 5 random characters. In a particularly preferred embodiment, the incentive event comprises a moving animation of a graphic element, very particularly preferably a key in the case that a character of the character string is specified, or a bomb of a graphic element with related content in the case that the character string is shortened by at least one character. The graphic elements directly explain their effect on the character string to the user and thus lead to understanding and involvement of the user in the method. In further embodiments, other graphic elements suitable for the content can visualize the specification of characters or shortening of the character string.

[0106] In a preferred embodiment of the character string modification step, each incentive event modifies the random process such that the random process is executed multiple times or characters not present in the character string are excluded from the random process. Advantageously, the person skilled in the art and the user immediately recognize that, in this case, the incentive event increases the probability of fulfilling the incentive condition with the random process. In a particularly preferred embodiment, the incentive event comprises a moving animation of a graphic element, most preferably a symbol commonly used for repetition, or a symbol representing the number of additional executions of the random process.This visual representation, for example, through a replay symbol or a specific icon indicating additional runs of the randomization process, provides users with a clear and intuitive understanding of the changes induced by the incentive event. The use of such symbols increases user engagement and facilitates understanding of the game's mechanics.

[0107] The term "method step creation" in the sense of the invention refers to the creation of an incentive result by applying the random procedure to the incentive condition (in method step S07). In a preferred embodiment, the method step creation comprises the representation of this creation process within the second graphical user interface.

[0108] In a preferred embodiment, the method step "Create" comprises checking whether the incentive condition has been fulfilled by the user's fulfillment attempt, which comprises all preceding method steps S01) to S06). The random process, as described in the method step "Present Incentive Condition", can be applied both when creating a user's fulfillment attempt, for example by creating random characters as input to an input mask, or when creating the incentive condition by randomly generating the character string to be correctly filled in. This flexible application of the random process advantageously increases the variety and dynamism of the incentive process. When creating a fulfillment attempt, the use of random characters as part of the user input enables an unbiased and exciting challenge for the user.When creating the incentive condition, randomly generating the string ensures that each incentive unit is unique and unpredictable, increasing user engagement and motivation.

[0109] In one embodiment, the creation step is performed on the offer server. This means that the application of the random procedure to the incentive condition does not take place on the end device. By shifting this process to the server, the processing and verification of user inputs is centralized. Performing the verification process in a secure server environment offers effective protection against tampering attempts, as sensitive parts of the incentive condition, such as the correctly completed character string or a hash value of this, are not transmitted to the end device. For this purpose, the user's fulfillment attempt, in particular the inputs in the input mask, are transmitted to the offer server in a sub-step.The verification of whether the incentive condition has been fulfilled by the user's attempt to fulfill it is advantageously carried out on the server in a secure environment, without disclosing critical information relevant to the security of the process. In particular, the important part of the incentive condition, which contains the correctly completed character string or a hash value of it, is not transmitted to the device.

[0110] In a preferred embodiment, the check to determine whether the incentive condition has been met by the user's attempt to fulfill the condition is always performed using hash values ​​of the character string of the user's attempted fulfillment, as well as hash values ​​of the character string to be correctly completed. The use of hash functions enables secure and unambiguous verification of the match without revealing the actual contents of the character strings. This makes the method tamper-proof, since the hash value of the correctly completed character string cannot be used to determine the character string itself. The irreversibility of the hash function protects sensitive data from unauthorized access and misuse.In a particularly preferred embodiment, the creation step can also be carried out in a largely tamper-proof manner on the terminal device, since viewing the hash of the correctly completed character string does not reveal the correctly completed character string itself. This increases the flexibility and scalability of the method, as it offers the possibility of securely shifting part of the data processing to the user's terminal device without compromising the integrity of the method.

[0111] In a preferred embodiment of the method step "Create," a positive incentive result is reported to the offer server immediately after its creation. This immediate feedback enables the offer server to react to the positive result in real time and make appropriate adjustments to the incentive offer. This advantageously enables dynamic and flexible control of the incentive process, for example, by discontinuing the incentive offer, adjusting potentially remaining incentive premiums for this incentive offer, or changing the future incentive condition. This flexibility, in turn, enables optimization of resource allocation and adaptation of the incentive conditions to user behavior.The term "method step displaying incentive result" refers, within the meaning of the invention, to displaying the incentive result on the mobile terminal device, wherein, in the case of a positive incentive result, user data of the at least one user is transmitted to the offer server and the incentive provider (in method step S08). In a preferred embodiment, the method step displaying incentive result comprises displaying the incentive result on the mobile terminal device within the second graphical user interface.

[0112] In a particularly preferred embodiment of the method step "Displaying the Incentive Result," in the event of a positive incentive result, the incentive result, including the user data of at least one user, is transmitted to the offer server immediately after its display to the user. On the offer server, the user data is supplemented with the positive incentive result and / or the incentive offer is supplemented with the user data of the user with the positive incentive result. This immediate feedback enables efficient processing and use of the success data, which is advantageous both for administrative management and for the strategic planning of further incentive measures.

[0113] In a further particularly preferred embodiment, in the case of a positive incentive result, the incentive result is transmitted to the offer server immediately after its creation according to the method step "Create" and before or simultaneously with the display of the incentive result according to the method step "Display". This procedure advantageously ensures that all relevant data can be processed in real time, which increases the efficiency of the entire incentive system. In a further particularly preferred embodiment, the incentive result is transmitted directly from the offer server to the incentive provider using a computer program product C.The direct transmission of results to the incentive provider enables immediate evaluation and response to the incentive results, which is essential for the continuous optimization of the offer from the incentive provider's perspective. By using a specific software product (C), the incentive provider uses a unified supply-side platform for its incentive offers.

[0114] Category 2 (computer program products)

[0115] The invention further comprises computer program products A, B and C, which each implement substeps of the method according to the invention.

[0116] Computer program product A comprises instructions which, when executed by the terminal device, cause the terminal device to execute at least steps S02) to S06) and to display the incentive result in step S08) of the method according to the invention. Computer program product A is executed by the terminal device, which is a general means of data processing, data input, and display.

[0117] Computer program product A further comprises instructions which, when executed by the terminal device, cause the terminal device to generate at least the first and second graphical user interfaces, and in a preferred embodiment also the third graphical user interface.

[0118] In a preferred embodiment of the computer program product A, this comprises commands which, when executed by the terminal, cause the terminal to carry out steps S02) to S06) and the display of the incentive result in step S08) of the method according to the invention, wherein step S07) is not part of the computer program product A and is carried out on the offer server.

[0119] In this embodiment, computer program product A comprises means suitable for transmitting data to the offer server before step S07) and for retrieving data from the offer server after step S07). The advantages of this embodiment, in which the creation of the incentive result is carried out on the offer server, have been sufficiently described in the method step "Create".

[0120] In an alternative embodiment of the computer program product A, it comprises instructions which, when executed by the terminal device, cause the terminal device to carry out steps S02) to S07) and to display the incentive result in step S08) of the method according to the invention. In this embodiment, the computer program product A comprises means suitable for carrying out the random process or for generating the incentive result according to another rule. In particular, the computer program product A in this embodiment comprises means suitable for generating hash values ​​from character strings in order to advantageously generate incentive results in a tamper-free manner. The advantages of this embodiment, in which the incentive result is generated on the terminal device, have been sufficiently described in the method step "Generate".

[0121] Computer program product B comprises instructions which, when executed by the offer server, cause the server to execute at least step SOI of the method according to the invention. Computer program product B is executed by a processing unit on the offer server, which is described below.

[0122] In a preferred embodiment of the computer program product B, it comprises commands which, when executed by the offer server, cause the server to execute steps S01) as well as the transmission of the user data and the incentive result in step S08). Advantages of this embodiment, in which the creation of the incentive result is carried out on the terminal, have been sufficiently described in the method step "Create".

[0123] In a further preferred embodiment of the computer program product B, it comprises instructions which, when executed by the offer server, cause the offer server to execute at least step SOI) in such a way that it comprises the substeps SOI a) and SOI b), as described in feature 1. The advantages of this embodiment have been sufficiently described in the method step "providing".

[0124] In a particularly preferred embodiment of computer program product B, it comprises commands which, when executed by the offer server, cause it to carry out steps S01), S07) as well as the transmission of the user data and the incentive result in step S08). The advantages of this embodiment, in which the creation of the incentive result is carried out on the offer server, have been sufficiently described in the method step "Create". Computer program product C comprises commands which, when executed by the offer server, cause it to at least carry out the provision of the at least one incentive offer from the incentive provider in step S01) as well as the transmission of the user data to the incentive provider in step S08). The commands contained in computer program product C enable the offer server to carry out key tasks within the framework of the incentive process.

[0125] Computer program product C is understood as an optional computer program product that serves as an interface between the incentive provider and the offer server, advantageously enabling smooth communication and data transfer between these parties. In particular, it facilitates the implementation and management of incentive offers as well as the secure handling of user data, which is crucial for the integrity and effectiveness of the entire incentive process. Computer program product C therefore comprises the supply-side platform for the incentive offers within the meaning of the method according to the invention.

[0126] In one embodiment, computer program product C is integrated into computer program product B. This embodiment is used when the total number and complexity of incentive offers and interactive media, as well as user data, are limited. The main advantage of this embodiment lies in minimizing the effort required to create and manage the computer program products, especially when the number and complexity of incentive offers, interactive media, and user data are limited. This solution is particularly well-suited for scenarios where extensive target group data is not yet available and the media content for large, automated marketing campaigns is not yet sufficiently available.

[0127] In a preferred embodiment, computer program product C further comprises a graphical user interface and functions for initiating and managing marketing campaigns using the method according to the invention, exclusively for registered incentive providers. The integration of a graphical user interface and specialized management functions into computer program product C enables intuitive and efficient control of the entire process, from campaign planning to evaluating the results. This results in significant added value for incentive providers, as they have a central platform that includes the following functions: payment processing, booking campaigns, specifying campaigns, retrieving marketing and user data, editing or canceling campaigns, uploading incentive offers and interactive media, and automation variants of the described functions.Marketing professionals are generally familiar with such functions, which is why they will not be described in detail here.

[0128] Category 3 (device)

[0129] The present invention also relates to the offer server as a device. The offer server comprises at least one processing unit for executing the computer program products B and C, as well as at least one storage medium for storing at least incentive offers and user data. It is also generally known to those skilled in the art that the offer server must include network connections in order to provide its services in a network.

[0130] In a preferred embodiment, the offer server comprises at least one second storage medium on which at least the user data is stored according to the method according to the invention. This second storage medium is particularly preferably subject to higher IT security standards, in particular encryption and / or user management and / or access protection and / or threat or attack detection that correspond to the state of the art are used. This advantageously complies with the increased security standards for user data specified and desired by users.

[0131] In a further preferred embodiment, the offer server comprises at least separate partitions on the at least one storage medium for user data, incentive offer data, interactive media data, geofencing data, and third-party data. All of these data types differ in their nature or their requirements. Advantageously, by separating the data into separate partitions, the data storage can be structured more modularly, which is advantageous with regard to requirements management, maintenance, and expansion of the offer server. In particular, in this embodiment, the partition for user data can be assigned increased IT security requirements, e.g., with regard to encryption. Furthermore, the partition for interactive media data can be assigned particularly high and expandable storage space for large media data such as videos.Furthermore, the partition for incentive offer data can be assigned a database structure from which the information for the first and second graphical user interfaces in step SOI) can be provided easily and directly. Furthermore, the partition for geofencing data can also be assigned increased IT security requirements, and the corresponding database can be structured more adaptively to enable a wide variety of gamified interactive media using the geofencing data, in particular displayed in the third graphical user interface. Furthermore, various interfaces, particularly for the automated comparison of data with third-party providers, can be assigned to the partition for third-party data, while the data is clearly separated from the data acquired by the method according to the invention.This leads to advantages in the design of user and authorization management as well as data security.

[0132] In a further preferred embodiment, the offer server comprises a control server. This is particularly responsible for comparing third-party data with data acquired by the method according to the invention. In a further preferred embodiment, the control server is also responsible for other data comparison tasks that are performed particularly frequently. Advantageously, the control server can be maintained and expanded in a modular manner without restricting the core of the method according to the invention on the offer server. Furthermore, the control server can be specifically configured for certain, particularly repetitive, tasks.

[0133] In a particularly preferred embodiment, there are at least two control servers. In a further particularly preferred embodiment, the at least one control server is designed redundantly. In a further particularly preferred embodiment, the offer server is designed redundantly. Redundancy allows the method to continue operating even if one server is not operational and advantageously allows a high level of reliability. In a further particularly preferred embodiment, at least one of the control servers is not designed redundantly and is responsible for data synchronization tasks that are not absolutely necessary for the method according to the invention, for example the synchronization of third-party data. Advantageously, this embodiment is cheaper, requires less maintenance, and allocates the most resources to the important method steps.

[0134] Category 4 (System)

[0135] The present invention also relates to a system comprising computer program product A, computer program product B, computer program product C and the offer server.

[0136] Finally, it should be noted that all features mentioned in the application documents and in particular in the dependent claims, despite the formal reference to one or more specific claims, are to be granted independent protection, even individually or in any combination.

[0137] Further advantages, features, and possible applications of the present invention will become apparent from the following description of exemplary embodiments and the drawings. All described and / or illustrated features, individually or in any combination, constitute the subject matter of the present invention, regardless of their summary in the claims or their references.

[0138] The features mentioned in the claims and in the description may be essential to the invention individually or in any combination.

[0139] Furthermore, it should be noted that a person skilled in the art will undoubtedly recognize that the individual features described in the above specific embodiments can be combined with one another in an appropriate manner, provided there is no contradiction, whereby a separate description of various possible combinations is omitted to avoid unnecessary repetition.

[0140] EXAMPLES OF IMPLEMENTATION

[0141] The present invention is explained in more detail with reference to the following figures and exemplary embodiments, without limiting the invention thereto. In particular, features shown in the individual figures and described for the respective example are not limited to the respective individual example. Those skilled in the art will recognize that variations and modifications can be made without departing from the true scope of the invention as defined by the claims and description. It is therefore intended to include within the scope of the invention all variations and modifications that fall within the scope of the appended claims and their equivalents. It should be noted that features that are similar in structure and / or function are designated by the same reference numerals in different embodiments.Thus, if a particular feature is not described in detail with reference to a particular embodiment, a description of that feature may be taken from the description of another embodiment.

[0142] Fig. 1: Fig. 1 illustrates in an exemplary embodiment the essential

[0143] Data flow and the essential modules, as well as their assignment to the computer program products A, B, and C in the method according to the invention. The terminal device (3.0) comprises the computer program product A (4.0) with its essential modules. As an essential module, the computer program product A (4.0) provides a first graphical user interface, on which, in this preferred embodiment, incentive offers can be selected via an endless feed. Furthermore, the computer program product A (4.0) comprises a second graphical user interface for gamification, which presents concrete incentive offers in the frontend of the terminal device (3.0). Separately, the computer program product A (4.0) in this embodiment comprises a third graphical user interface for geofencing, as well as a fourth graphical user interface "Transparent User Experience," through which users can clearly query and display their user data.The offer server (3.1) comprises the computer program product B (4.1). This comprises modules for providing the first graphical user interface with the endless feed or an incentive offer selected by a user on the server side in step SO1). In this preferred embodiment, both modules are separate, with the endless feed provider preferably providing smaller amounts of data for each incentive offer (e.g., thumbnail images) and being entrusted in particular with user-based sorting and filtering of the incentive offers. The incentive offer provider module preferably loads all other necessary data for an incentive offer selected by the user. Both modules use a module for data analysis of all data stored on the storage medium (3.2) of the offer server (3.1) in order to carry out personalizations, in particular of the endless feed and the interactive media played out for an incentive offer.As the fourth module of the computer program product B (4.1), a user data processor is used to record all user data on the offer server side and to assign them to databases on the storage medium (3.2). Conversely, the user data processor queries this storage medium (3.2) for user data in order to make it available when queried via the fourth graphical user interface. In this embodiment, it is possible for the incentive result to be determined both on the end device (3.0) side and on the offer server side (3.1). In the latter case, the user's interactions with the incentive offer can be entered by the user data processor into the corresponding database on the storage medium (3.2), the incentive result can be determined using the data analysis module, and this can be transmitted to the end device (3.0) using the incentive offer provider module. The offer server further comprises the computer program product C (4.2), which comprises an offer platform. This serves to exchange incentive offers or individual interactive media, as well as their results, between incentive providers and the offer server (3.1) or the databases on its storage medium (3.2). Furthermore, in this embodiment, the offer server (3.1) comprises a control server (3.3). This serves to exchange data from third-party providers with the offer server (3.1) or the databases on its storage medium (3.2).

[0144] Computer program products and interfaces to third-party data providers are not part of this application. The control server (3.3) is particularly necessary for social media interactions as an incentive or participation condition, or for the external validation of geofencing-based interactive media. However, additional data can preferably also be exchanged via it to improve the personalization of the inventive method for users.

[0145] Fig. 2: Fig. 2 shows in a preferred embodiment the

[0146] Computer program products A, B and C, their assignment to the devices relevant to the invention, as well as the preferred division of the at least one, but in this embodiment exactly one, storage medium (3.2) into individual storage elements. It is not further specified whether the storage elements belong to different physical storage media or are only to be assigned to different databases. This exact design depends on the necessary scale of the storage medium (3.2), on higher encryption requirements for user data (3.2.1) and on the data types used. In this preferred embodiment, a distinction is made in particular between five storage elements that the storage medium comprises. User data (3.2.1) receives a separate storage element, which is preferably subject to higher encryption and authorization standards with regard to IT security. Incentive offer data (3.2.2) are arranged in a separate storage element, which serves to assign all components of an incentive offer. Historical results, images, participating users, and categories of incentive offers are preferably stored here. Interactive media data (3.2.3) are preferably stored in a separate storage element, which is particularly optimized for media types such as video, audio, or games. The interactive media can be played dynamically and changeably with the incentive offers and are not permanently assigned. Furthermore, there are separate storage elements for geofencing data (3.2.4) and third-party data (3.2.5). Separating these storage elements can advantageously provide simpler authorization management, for example, for access by the control server (3.3).

[0147] Fig. 3: Fig. 3 shows the assignment of method steps SO1) to SO8) of the inventive method to computer program product A (4.0) and the terminal (3.0) or computer program product B (4.1) and the offer server (3.1) in an exemplary embodiment. In this embodiment, most steps are executed by computer program product A (4.0) on the terminal (3.0). Advantageously, this embodiment can provide more offline functions on the terminal and be more performant when opening incentive offers.

[0148] Fig. 4: Fig. 4 shows the assignment of method steps SOI) to SO8) of the method according to the invention to computer program product A (4.0) and the terminal (3.0) or computer program product B (4.1) and the offer server (3.1) in an alternative, preferred embodiment. In this embodiment, method step (SOI) is divided into two parts, with "details" such as, in particular, high-resolution images, participation and incentive conditions, and random processes of the incentive offer being provided to the terminal (3.0) only after the user has selected this offer. Furthermore, the creation of the reward result S07) is carried out on the offer server (3.1). Overall, compared to Fig. 4, more method steps are carried out by computer program product B (4.1) on the offer server (3.1). Advantageously, this embodiment can load the first graphical user interface or the endless feed more quickly.Another advantage is that the algorithms used to generate the incentive result do not have to be laboriously encrypted on the device to ensure freedom from manipulation.

[0149] Fig. 5: Fig. 5 shows an example embodiment of the first graphical user interface or the endless feed (1.8) before the user selects an incentive offer (1.0) in step S03). Fig. 5 thus illustrates a module of the computer program product A (4.0). Incentive offers (1.0) are displayed in a downwardly searchable endless feed and are preferably sorted and filterable according to user-based criteria. The incentive reward (1.2) is preferably displayed as a preview image.

[0150] Fig. 6: Fig. 6 exemplifies an embodiment of the second graphical user interface, which carries out method step S04) after the user has selected an incentive offer (1.0) in step S03). Fig. 6 thus illustrates a module of the computer program product A (4.0). The user is advantageously clearly shown an image or video of the incentive reward (1.2), all participation conditions (1.5), and a transparent first overview of the incentive condition (1.3) and the random process (1.4). The transparent first overview of the incentive conditions (1.3) and the random process (1.4) can preferably be implemented by displaying the chances of fulfilling the incentive condition (1.3) using the random process (1.4).

[0151] Fig. 7: Fig. 7 exemplifies an embodiment of the second graphical user interface, which takes over method step S06) after the user has fulfilled the participation conditions of an incentive offer (1.0) in step S05). Fig. 7 thus illustrates a module of the computer program product A (4.0). An interactive medium (2.0), in this preferred embodiment a video content (2.0.1), is played out to the user. Fig. 7 discloses two preferably possible game interactions (2.1) with the interactive medium (2.0). On the one hand, an interactive image content (2.1.1) is inserted into the video content (2.0.1). The user can preferably tap, move, or collect this for a short period of time. On the other hand, an input field for video information (2.1.2) is displayed, in which the user enters specific information extracted from the video content. Both game interactions (2.1) If successfully executed, they result in an incentive event not shown here. For example, and preferably, such an incentive event is a rewarding animation.

[0152] Fig. 8: Fig. 8 illustrates an embodiment of the second graphical user interface by way of example, which takes over the implementation of method step S07) in the frontend and the display of the incentive result in method step S08) after the creation of the incentive result in step S07). Fig. 8 thus illustrates a module of the computer program product A (4.0). In this embodiment of the second graphical user interface, an image of the incentive bonus (1.2), the incentive condition (1.3) and the random process (1.4) are advantageously presented in a transparent and playful manner. The representation of the incentive condition (1.3) in this case comprises a character string (1.6) and implicitly the random process (1.4), in that the character string (1.6) comprises random characters (1.7). The rules for creating the random characters (1.7) were additionally presented transparently to the user in previous steps or in this second graphical user interface in this preferred embodiment. This embodiment advantageously gives the user control over their attempt to match the random characters (1 .7) of the character string (1 .6) using an input mask of characters (1 .7) and thus fulfill the incentive condition (1 .3). Furthermore, a successful game interaction from method step S06) leads to an incentive event (2.2), in this case represented by an animation or a pictorial overlay. This incentive event (2.2) clearly signals to the user that their chances of fulfilling the incentive condition (1.3) using the random process (1 .4), the result of which they are attempting to predict, have increased. In this preferred embodiment, the chances are increased by shortening the character string.

[0153] (1 .6) by one character (1 .7) by an incentive event (2.2). Other preferred embodiments of increasing the chances include excluding characters not present in the character string (1 .6). In a further preferred embodiment, the user does not enter any characters

[0154] (1.7) manually, but generates them using the random process (1.4). In this embodiment, incentive events (1.3) particularly preferably lead to more attempts for the user or the correct completion of individual characters before an attempt. By clearly displaying the incentive reward (1.2), the incentive condition (1.3), the random process (1.4), and the incentive event (2.2), the user's incentive for such incentive offers is advantageously increased.

[0155] LIST OF REFERENCE SYMBOLS

[0156] (1.0) Incentive offer

[0157] (1.1) Incentive providers

[0158] (1.2) Incentive premium

[0159] (1.3) Incentive condition

[0160] (1 .4) Random procedure

[0161] (1.5) Conditions of participation

[0162] (1 .6) String

[0163] (1 .7) characters

[0164] (1 .8) Endless feed

[0165] (2.0) interactive medium

[0166] (2.0.1) Video or audio content

[0167] (2.0.2) Digital Game

[0168] (2.1) Game interaction

[0169] (2.1.1 ) interactive image content

[0170] (2.1.2) Video or audio information

[0171] (2.2) Incentive event

[0172] (2.3) social media interaction

[0173] (2.4) Incentive result

[0174] (3.0) End device

[0175] (3.1) Offer server

[0176] (3.2) Storage medium

[0177] (3.2.1) User data (3.2.2) Incentive offer data

[0178] (3.2.3) Interactive media data

[0179] (3.2.4) Geofencing data

[0180] (3.2.5) Third-party data

[0181] (3.3) Control server

[0182] (4.0) Computer program product A

[0183] (4.1) Computer program product B

[0184] (4.2) Computer program product C

Claims

PATENT CLAIMS 1 . A computer-implemented method for gamified random incentives for at least one user, comprising the steps: 501 ) Providing at least one incentive offer (1 .0) from an incentive provider (1 .1), comprising at least one incentive premium (1 .2), at least one incentive condition (1 .3), a random process (1 .4) for fulfilling the incentive condition, at least one participation condition (1 .5), and at least one interactive medium (2.0) from an offer server (3.1) to a terminal (3.0), 502) Displaying at least one incentive offer (1 .0) on the terminal device (3.0), 503) Selection of an incentive offer (1 .0) by the at least one user on the terminal device (3.0), 504) Clearly displaying the at least one incentive bonus (1 .2), the at least one incentive condition (1 .3), the random procedure (1 .4) and the at least one participation condition (1 .5) on the terminal device (3.0), 505) Implementation of the conditions of participation (1 .5) with a maximum of 10 input actions of at least one user on the terminal device (3.0), 506) Playing the at least one interactive medium (2.0) on the mobile terminal (3.0), wherein the interactive medium (2.0) comprises at least one game interaction (2.1) with the at least one user, wherein each successful game interaction (2.1) leads to an incentive event (2.2) presented at least audiovisually on the terminal (3.0), 507) Creating an incentive result (2.4) by applying the random procedure (1.4) to the incentive condition (1.3), 508) Displaying the incentive result (2.4) on the mobile device (3.0), whereby in the case of a positive incentive result (2.4) user data (3.2.1) of the at least one user to the offer server (3.1) and the incentive provider (1.1), characterized in that the incentive condition (1.3) comprises the correct completion of a character string (1.6) of a specific length of characters (1.7) and in method steps S06) and S07) each incentive event (2.2) the character string (1 .6) or the random process (1 .4) and their visual representations on the terminal (3.0) are changed in such a way that the probability of fulfilling the incentive condition (1 .3) with the random process (1 .4) is increased in a manner that is immediately recognizable to at least one user.

2. The method according to claim 1, wherein the interactive medium (2.0) comprises a video or audio content (2.0.1) or a digital game (2.0.2).

3. The method according to claim 2, wherein the digital game (2.0.4) queries a specific location of the at least one user by means of geofencing data (3.2.4).

4. The method according to claim 2, wherein the video content (2.0.1) comprises at least one interactive image content (2.1.1), wherein at least one game interaction (2.1) comprises tapping the interactive image content (2.1.1) by the at least one user during the playing of the interactive medium (2.0).

5. The method according to claim 1 or 2, wherein the interactive medium (2.0) comprises at least one piece of video or audio information (2.1.1), wherein at least one game interaction (2.1) comprises the playback of the video or audio information (2.1.1) by the at least one user after the playing of the interactive medium (2.0).

6. Method according to one of claims 1 to 5, wherein the display of the at least one incentive offer (1.0) takes place within an endless feed (1.8) of incentive offers (1.0) sorted according to user-based criteria.

7. The method according to one of claims 1 to 6, wherein the implementation of the conditions of participation (1.5) and / or the at least one game interaction (2.1) comprises at least one social media interaction (2.3) of the at least one user.

8. The method according to any one of claims 1 to 7, wherein a plurality of fulfillments of participation conditions or successful game interactions leads to a permanent level increase of the user, which triggers a permanent incentive event.

9. Method according to one of claims 1 to 8, wherein each incentive event (2.2) modifies the character string (1 .6) such that at least one character (1 .7) of the character string (1 .6) is specified or the character string (1 .6) is shortened by at least one character (1.7).

10. Method according to one of claims 1 to 8, wherein each incentive event (2.2) modifies the random process (1 .4) in such a way that the random process (1 .4) is executed multiple times or characters (1 .7) not present in the character string (1 .6) are excluded in the random process (1 .4).

11. Computer program product A (4.0), comprising instructions which, when executed by the terminal (3.0), cause the terminal (3.0) to carry out at least steps S02) to S06) and the display of the incentive result (2.4) in step S08) of the method according to the invention.

12. Computer program product B (4.1), comprising instructions which, when executed by the offer server (3.1), cause the latter to carry out at least step SOI) of the method according to the invention.

13. Computer program product C (4.2), comprising commands which, when executed by the offer server (3.1), cause the offer server (3.1) to at least provide the at least one incentive offer (1.0) of the incentive provider (1.1) in step SO1) and to transmit the user data (3.2.1) to the incentive provider (1.1 ) in step S08).

14. Offer server (3.1), comprising at least one computing unit for executing computer program product B (4.1) and C (4.2) and at least one storage medium (3.2) to store at least incentive offers (1 .0) and user data (3.2.1).

15. System comprising computer program product A (4.0), computer program product B (4.1), computer program product C (4.2) and the offer server (3.1).

Images