New generation advertising with renewable energy

Abstract

The invention is an advertising system with renewable energy used in carrying out advertising activities that are presented by the combination of three different systems that are independent of each other, characterised by comprising a solar panel that provides energy production both during the daylight hours and during the non-daylight hours and ensures that the relevant advertising activities are accessible to third parties during the execution of advertising activities, an angle adjustment element connected to the solar panel to ensure that said solar panel benefits from daylight at the maximum level during the daylight hours and subsequently produces energy at the maximum level, a control unit that adjusts the angle adjustment element according to the rotation speed and angle of the earth by means of software run into it, and then calculates the angle at which the sun's rays are intense at which time intervals and ensures that the angle adjustment element rotates, and a movement element that moves said solar panel as a result of the direction of said angle adjustment element.

Description

[0001] NEW GENERATION ADVERTISING WITH RENEWABLE ENERGY

[0002] Technical Field

[0003] The invention relates to an advertising display system that can be applied to any area with the energy it generates.

[0004] State of the Art

[0005] Advertising is one of the most preferred methods for the promotion of any product, transfer of information about the product and informing users about the product, both in the past and today. One of the most important issues and facts in advertising is to reach many users in a short time. In addition to said issue, it is to attract the attention of users in advertising display and promotion.

[0006] When the advertising activities experienced from the past to the present are examined in detail, especially when we exclude the last 3-5 years, one of the most preferred advertising methods was to assign advertisements to national and / or international television channels, cinema platforms and various sports competitions. When we go back further in the advertising sector, advertisements were given on the walls of houses, signs on the road, windows of buses and / or cars and screens positioned on the sides of the road, especially in big cities or in the central districts of relatively smaller cities or in areas where people pass the most during the day. The aim is to reach the most users in the shortest possible time through said situations.

[0007] In the context of all these situations, it has been revealed that they cause environmental pollution, excessive energy consumption and accidents by causing people, especially traffic users, to lose their attention.

[0008] They are not preferred because environmental pollution occurs when advertising papers hung on billboards are removed and thrown away after their expiration date and papers pasted on the walls of homes, workplaces, etc. deform over time and separate from the area they are attached to. In addition to said situation, during the execution of advertising activities on the screens on the roads and / or on the screens on the buses, there is a constant energy consumption during the display of the advertisements, and due to said energy expenses, both the advertisement placement fees increase and the nature is harmed with said energy consumption.

[0009] As for the advertising activities applied in the past, as understood from the researches, on average a series and / or movie stays on the screen for 45 minutes to 1 hour until the advertisement starts. Afterwards, even if there is an average of 15-20 minutes of advertisement break, it has been noted that the majority of people either change the channel and do not watch the advertisement during this period or spend time for their own personal needs, and therefore the advertisements broadcast on the relevant platforms cannot reach the user.

[0010] With the developing technology and today's conditions, social media platforms have been included in said advertising activities along with the use of the internet and artificial intelligence. Advertisement placement in any field is usually provided through social media platforms. However, one of the biggest disadvantages of said situation is the time constraint. In addition to this, in order to reach users in advertising via social media and artificial intelligence platforms, it is necessary to first overcome the process limitation parameters of artificial intelligence. In other words, not every ad reaches every user. If any user does research on cleaning materials, they will encounter ads related to cleaning materials and their derivatives for a long time, while if the person wants to eat, they will again encounter ads related to cleaning materials.

[0011] Since the relevant advertisement assignments are automatically controlled by artificial intelligence and are not subject to any external intervention, the advertising activities delivered to the person are obtained as a result of the person's instant and / or average research.

[0012] In addition to this, not all people use social media and / or related databases only to see and / or follow advertisements. Most users skip directly if they see advertisements etc. during the time they spend in the relevant databases. Even though energy consumption has been reduced especially with the use of social media and the internet, reaching the user, which is one of the most important issues in advertising, has been inadequate. Many users benefit from advertising activities only to the extent allowed by artificial intelligence and even cannot see many advertisements related to their own needs due to the filters of artificial intelligence.

[0013] In addition to all the situations mentioned above, within the framework of the researches conducted, the greatest expectation of users from advertising activities is that they are interesting and eye-catching. The fact that advertising activities applied from past to present have always been in the same format and that institutions use well-known celebrities in their advertising activities does not have any extra importance for users. One of the expected goals during the advertisements in the public opinion polls is to carry out advertising activities with three-dimensional graphics. However, these situations cannot be implemented yet due to the use of three-dimensional graphics in advertising activities, the lack of sufficient graphic space when said three- dimensional graphics meet the user, and the price increases experienced in advertising activities due to the energy costs required for the continuity of the graphics.

[0014] Two basic elements are needed to solve said situations. The first of these is the elimination of the inadequacy of the area to advertise in order to realise three- dimensional advertising activities, and the second is the elimination of energy consumption spent to ensure the continuous reflection of three-dimensional graphics.

[0015] The present invention was introduced to eliminate the above-mentioned disadvantages and bring new advantages to the relevant technical field.

[0016] The Aim of the Invention

[0017] The main aim of the invention is to ensure the continuity of advertising activities by reaching the most users in a unit of time.

[0018] The aim of the invention is to reduce the amount of energy consumed for advertising activities and to reduce the costs of advertising activities. Another aim of the invention is to provide a different perspective by saving advertising activities from monotony.

[0019] Another aim of the invention is to eliminate environmental pollution experienced during advertising activities.

[0020] Another aim of the invention is to ensure that advertising activities are carried out in line with the demands of users at each time interval in order to direct users.

[0021] Another aim of the invention is to reduce energy costs by preventing the energy consumption that occurs by obtaining the energy requirement required for advertising activities from recyclable energy.

[0022] As a result, it has been understood that it is appropriate to make innovations in the relevant technical field together with the alternative solutions produced for all the problems mentioned above.

[0023] Brief Description of the Invention

[0024] The invention is a renewable energy advertising system used in the execution of advertising activities, provided by the combination of three different systems (energy production, image transmission and energy storage system) used interdependently.

[0025] In an alternative embodiment of the invention, there is a solar panel that produces energy using daylight during the time periods when there is daylight; and provides energy production using the light in the images reflected on it during advertising activities during the time periods when there is no daylight.

[0026] In another alternative embodiment of the invention, there is an angle adjustment element connected to the solar panel in order to ensure that said solar panel benefits from daylight at the maximum level within the framework of the hours when there is daylight and subsequently produces energy at the maximum level.

[0027] In another alternative embodiment of the invention, there is a movement element to move said solar panel as a result of the direction of said angle adjustment element. In another alternative embodiment of the invention, there is a control unit 1 that adjusts the angle adjustment element according to the rotation speed and rotation angle of the earth by means of the software run into it, and then calculates at what time and angle the sun rays are intense and ensures that said movement element rotates in the range of 0-360°.

[0028] In another alternative embodiment of the invention, there is an image transmission element to ensure that the video and / or image recordings in the relevant advertising activities are observed by third parties.

[0029] In another alternative embodiment of the invention, there is a brightness adjustment element that measures the reflection brightness level of the lights in the image provided from the image transmission element, compares it with the human eye's discernment and brightness ranges in the software run into it, and transmits information to the control unit 2 about the visibility and clarity of the image transferred to the solar panel according to the comparison result.

[0030] In another alternative embodiment of the invention, there is a communication element that allows the users to intervene with the system when necessary, change the advertisements in the loop in the system, delete and / or add advertisements, increase and / or decrease advertisement durations, and also stop, continue, start and / or terminate advertising activities.

[0031] In another alternative embodiment of the invention, there is a control unit 2 that provides stopping / starting / continuing the image transmission with the directives it receives from the communication element, and also allows the image reflected on the solar panel to be viewed and distinguished by third parties depending on the reflection (intensity of reflection) in the image transferred to the solar panel with the information received from the brightness adjustment element.

[0032] In another alternative embodiment of the invention, there is a control unit 3 that processes the information evaluated in the control unit 2 and automatically stretches the curtain over the solar panel according to the intensity of the reflection.

[0033] A preferred embodiment of the invention comprises a foot connected to the movement element to ensure that the solar panel stands on the ground where it is positioned. Another preferred embodiment of the invention comprises a reel that spreads the curtain over the solar panel in accordance with the directive it receives from the control unit 3 and changes the curtain spread on the solar panel or lifts the curtain over the solar panel in accordance with the directive it receives from the control unit 3.

[0034] Another preferred embodiment of the invention comprises the curtain positioned on the solar panel to ensure that advertising activities are viewed by third parties when the ambient light is very high (above the level of brightness that the human eye can see), curtain 2 when the ambient light is high (close to the level of brightness that the human eye can see), or curtain 3 when the ambient light is normal (within the angle of vision of the human eye but outside the angle of distinction).

[0035] Another preferred embodiment of the invention comprises an application unit to allow users to access the details of advertising activities that they have viewed and / or could not view and / or to access them within the system via their mobile devices in case they want to watch the relevant advertisements with sound.

[0036] Another preferred embodiment of the invention comprises a sound output unit to allow users to watch the advertisements with sound in case there is a sound effect in the relevant advertisements following the broadcast of the images related to the advertisements.

[0037] Another preferred embodiment of the invention is that, in case the image projected onto the solar panels contains any informational message and / or emergency message and in case there are more than one relevant messages simultaneously, the displayed area is divided by the number of messages to ensure that people can access all messages simultaneously.

[0038] Detailed Description of the Invention

[0039] This detailed description is explained only for the aim of better understanding the subject and in a way that does not create any limiting effect. The invention described in detail below is a renewable energy advertising system used in the execution of advertising activities, which is demonstrated by the combination of three different systems that are independent of each other.

[0040] The renewable energy advertising system, which is the subject of the invention, comprises three different system functions, and the implementation of said systems together and interdependently is explained. There is at least one energy production / image transmission system in the advertising system, which is the subject of the invention. Said energy production system and said image transmission system are obtained simultaneously. There is an energy storage system, which stores the excess of the obtained energy and allows it to be used to ensure that advertising activities continue when necessary. Finally, there is a control system that allows users to remotely control the execution of advertising activities and ensures that the images transferred during advertising activities are inspected and included in the system.

[0041] Three main systems used within the scope of the invention have been specified above, and if the energy production and image transmission system is explained in detail, there is at least one solar panel in the energy production and image transmission system. The number of said solar panels varies according to the size of the area where the system will be installed and the number is increased according to the size of the area. Said solar panel absorbs sunlight during the hours when daylight is active and provides electrical energy production with sunlight.

[0042] A movement element is connected to said solar panel and a foot is connected to said movement element. Said feet are positioned between the area where the solar panel will be connected and the solar panel, and ensure that the solar panel is above the ground. Said feet have a fixed feature. The movement element is positioned on said feet. The solar panel is provided to rotate around its own axis and / or in the opposite direction of its axis by means of said movement element. The movement element has a 180° rotation feature, and in an alternative embo diment of the invention, the movement element reel has a 360°rotation feature. The angle adjustment element is positioned on the solar panel reel. The angle adjustment element controls the angle at which the sun's rays hit the solar panel. The rotation speed and rotation angle of the earth are calculated at different times of the day, and the situation at which the sunlight hits the solar panels is calculated in advance, and it is embedded in the control unit 1. The angle adjustment element is connected to the control unit 1 via a remote connection. Control unit 1 continuously informs the angle adjustment element with the information embedded in it and thus provides direction notification to the angle adjustment element in order to benefit from the sunlight to the maximum extent for each hour. The angle adjustment element directs the movement element in accordance with the directives it receives from control unit 1 . The movement element turns the solar panel towards the sunlight with the information it receives from the angle adjustment element and obtains energy production by benefiting from the sunlight to the maximum extent. The energy obtained through the solar panel is transferred to the energy storage unit to which the solar panel / panels are connected and stored there. The number of said energy storage units is proportional to the amount of energy produced in the energy production system, and in case the amount of energy produced increases, an additional storage unit is provided within the system.

[0043] The production of renewable energy required for the execution of advertising activities is given in the above-mentioned situations. Energy production continues constantly during advertising activities and no additional energy consumption is required.

[0044] In order for advertising activities to take place, images are transferred to solar panels. Both energy production is provided by means of solar panels and in order for advertising activities to continue, relevant advertisements are reflected as a whole on the solar panels and users are provided to see the relevant advertisements. In order to carry out said process, image transmission element and control unit 2 are positioned inside each solar panel used in the system. Again, colour / brightness adjustment element is positioned inside said solar panels.

[0045] In order to carry out advertising activities with said elements, image transmission system is obtained. Said image transmission system is explained in detail below. In order to ensure the realisation of advertising activities, there is at least one solar panel on which visual transmission is provided. The number of said solar panels can be increased, and with the increase in the number of solar panels, the area where the image is reflected grows, and more users are simultaneously provided with image access. The large transfer of said image depends on the increase in the number of solar panels, and the number of solar panels varies according to the size of the area to which the solar panel is connected.

[0046] The image transmission element is connected to said solar panel(s). The image transmission element is connected to the control unit 2, which is also located inside the solar panel, via a remote connection. Again, the colour adjustment element is positioned in said image transmission element. Again, the communication element is positioned inside said solar panel. Through the communication element, operators / people who have the chance to intervene with the system are enabled to intervene with the system remotely. The communication element has a remote control feature and users are requested to complete their information security verifications in order to ensure access. Through the communication element, advertisements in the system are changed, deleted and / or are added, and advertisement periods are increased and / or decreased. At the same time, through the communication element, users are enabled to stop, continue, start and / or end advertising activities within the framework of necessary situations.

[0047] Following the image / video transfer to the system by the operator through the communication element, said image is evaluated through the control unit and transferred to the image transmission element. The image related to the advertising activity is projected onto the solar panels through the image transmission element. If an image is reflected onto the solar panels via the image transmission element, the reflection status of the light on the solar panels is evaluated via the brightness adjustment element.

[0048] The human eye's visual ranges and light sensitivity ranges are loaded into the brightness adjustment element beforehand. In the event of a light glare that is too large for people to see the advertising activities projected onto the solar panel, adjustment is first made to the light and brightness of the image projected onto the solar panel via the brightness adjustment element. Said brightness adjustment process relates to providing the image without darkening, and after the brightness adjustment is provided, if the brightness and light reflection on the solar panel is still higher relative to the visual centre of the human eye, information is transferred to the control unit 2 about the intensity of the reflection on the solar panel via the colour adjustment element. Said intensity measurement is calculated with the light intensity meter located in the brightness adjustment element. After the relevant information is processed by the control unit 2, information is transferred to the control unit 3.

[0049] The image transmission system used in order to ensure the continuity of advertising activities is mentioned in the invention accompanied by the above-mentioned operation. There is an image reflection system working simultaneously with the image transmission system, and the image reflection system used to ensure the continuity of advertising activities is explained below.

[0050] As mentioned above, during the advertising activities, information is transferred to the control unit 3 about the intensity and visibility of the light reflected on the solar panels by the control unit 2.

[0051] The reels are activated by the control unit 3 with the information provided by the brightness adjustment element. Said reels are located on each solar panel, and in an alternative embodiment of the invention, each reel system is located on all of the solar panels in the system, and has the size of the area covered by all solar panels in a way that will be the total length and height of the solar panels.

[0052] Any of the curtains 1 , 2 or 3 connected to the reel is automatically activated by the control unit 3. Each of said curtains is positioned to close on the solar panel under light within a certain brightness range.

[0053] For example, in case the light reflection event experienced on the solar panel is very large, with the information given to control unit 3, curtain 1 is activated. If the reflection event is relatively low, curtain 2 is activated, and if the reflection event that occurs is low, curtain 3 is activated. Curtain 1 is more matte and darker than curtain 2, and curtain 2 is darker than curtain 3, respectively. Thus, even in cases of light reflection of any size on the solar panel, people are allowed to see the advertising activities reflected on the solar panels. In addition to these situations, when the daylight ends, the curtain located on the solar panels will be automatically lifted by the control unit. Said process is provided by means of the brightness adjustment element, and if the reflection occurs below the previously specified values, the curtains are lifted and the images related to the advertising activities are provided directly to the solar panels by the image transmission element.

[0054] As is known from the state of the art, energy production in solar panels slows down during periods when there is no daylight. Within the framework of said situations, solar panels use the lights in the visuals and videos related to advertising activities reflected on them in order to provide energy production during the periods when there is no daylight. It is known in the state of the art that said lights are less than the energy of the sun's rays. Within the framework of said situation, a reflector is positioned on the solar panel in order to ensure that the solar panels continue to produce energy during the periods when there is no daylight. Said reflector is automatically activated by the control unit 3 during the periods when there is no daylight.

[0055] The lights used to obtain advertising images transferred to the solar panels via the reflector during periods when there is no daylight are transferred to the outer surface of the solar panel and come back to it to provide energy production. Since said energy production stage is less compared to the energy production experienced under daylight, power support is provided from the energy storage unit during the hours when there is no daylight in order to ensure the continuity of advertising activities.

[0056] With said situation and the working of the relevant systems together, advertising activities are continuously displayed and transferred to the users at every hour of the day.

[0057] In an alternative embodiment of the invention, the application unit is positioned within said system. Through the application unit, third parties (people) are provided with access to the advertisements displayed under the advertisement activity. Users are provided with access to the application unit where the advertising activity takes place and the relevant advertisements are recorded via the mobile devices they own. With the application unit, users are provided with both access to the advertisements again and, if they have them, they are provided with the opportunity to watch the relevant advertisements again with their voice recordings. In another alternative embodiment of the invention, the sound output module is connected within the relevant system. In case the images used in the advertising activity have sound effects, users are allowed to listen to the sounds in the relevant advertisements through the sound output module. The control of said sound module is provided by the operator (persons who have permission to enter the system) through the communication unit.

[0058] In addition to all the situations and working principles mentioned above, the system is constantly in communication with all emergency phones through the communication element. It is used to direct the masses and inform the public in case of any emergency signal given in the area where the relevant system is installed and / or in the vicinity of the area. It is provided for the instant access of the system to the public and inform the public through the system. It is used to inform people about the relevant issue in case of any earthquake, fire, flood, landslide, traffic accident etc.

[0059] In case of any one and / or more than one of said situations occurs, the images projected on the solar panel are simultaneously divided into two, three, four, that is, the number of information that needs to be given, in order to inform people about every issue, and people are ensured to see every event experienced at once and to be careful accordingly.

[0060] Again, in addition to the relevant situations, in case of a need for blood in any hospital, information is provided about the hospital and the relevant blood group through the system.

[0061] The scope of protection of the invention is specified in the claims given in the appendix and it cannot be limited to what is explained in this detailed explanation for the aim of example. Because it is obvious that a person skilled in the art can come up with similar structures in line with the above-mentioned without deviating from the main theme of the invention.

Claims

CLAIMS1. An advertising system with renewable energy used in carrying out advertising activities that includes three different systems (energy production, image transmission and energy storage system) used interdependently, characterized by comprising;• a solar panel that produces energy by using daylight during periods when there is daylight; and produces energy by using the light in the images projected onto it during advertising activities during periods when there is no daylight;• an angle adjustment element that is connected to the solar panel and ensures that the solar panel benefits from the maximum amount of daylight during daylight hours and subsequently produces maximum energy;• a movement element to move the solar panel reel as a result of the orientation of mentioned angle adjustment element;• a control unit 1 , which adjusts the angle adjustment element according to the rotation speed and rotation angle of the Earth by means of the software run into it, and then calculates at what angle the sun's rays are intense at what time intervals, in order to ensure that said movement element rotates in the range of 0-360“• an image transmission element to ensure that video and / or image recordings included in relevant advertising activities can be observed by third parties;• a brightness adjustment element that measures the reflection brightness level of the lights in the image provided from the image transmission element, compares it with the human eye's discernment and brightness ranges in the software run into it, and transmits information to the control unit 2 about the visibility and clarity of the image transferred to the solar panel according to the comparison result;• a communication element that allows the users to intervene with the system when necessary, change the advertisements in the loop in the system, delete and / or add advertisements, increase and / or decreaseadvertisement durations, and also stop, continue, start and / or terminate advertising activities;• a control unit 2 that provides stopping / starting / continuing the image transmission with the directives it receives from the communication element, and also allows the image reflected on the solar panel to be viewed and distinguished by third parties depending on the reflection (intensity of reflection) in the image transferred to the solar panel with the information received from the brightness adjustment element; and• a control unit 3 that processes the information evaluated in the control unit 2 and automatically stretches the curtain over the solar panel according to the intensity of the reflection.

2. The advertising system with renewable energy according to claim 1 , characterized by comprising; a foot connected to the movement element to ensure that the solar panel reel stands on the ground where it is positioned.

3. The advertising system with renewable energy according to claim 1 , characterized by comprising; a reel that spreads the curtain over the solar panel in accordance with the directive it receives from the control unit 3 and changes the curtain spread on the solar panel or lifts the curtain over the solar panel in accordance with the directive it receives from the control unit 3.

4. The advertising system with renewable energy according to claim 1 , characterized by comprising ; a curtain positioned on the solar panel to ensure that advertising activities are viewed by third parties when the ambient light is very high (above the level of brightness that the human eye can see), curtain 2 when the ambient light is high (close to the level of brightness that the human eye can see), or a curtain 3 when the ambient light is normal (within the angle of vision of the human eye but outside the angle of distinction).

5. The advertising system with renewable energy according to claim 1 , characterized by comprising; an application unit to allow users to access the details of advertising activities that they have viewed and / or could not view and / or to access them within the system via their mobile devices in case they want to watch the relevant advertisements with sound.

6. The advertising system with renewable energy according to claim 1 , characterized by comprising; a sound output unit to allow users to watch the advertisements with sound in case there is a sound effect in the relevant advertisements following the broadcast of the images related to the advertisements.

7. The advertising system with renewable energy according to claim 1 , wherein; in the case that the image projected onto the solar panels contains any informational message and / or emergency message and in case there are more than one relevant messages simultaneously, the displayed area is divided by the number of messages to ensure that people can access all messages simultaneously.