Electronic device for processing advertisement information and operation method thereof

Abstract

The present disclosure relates to an electronic device for processing advertisement information and an operation method thereof. The operation method of the electronic device for processing advertisement information according to an embodiment of the present disclosure comprises the steps of: acquiring advertisement information from the outside; acquiring streamer information from a streamer terminal; identifying, on the basis of the streamer information, content in which the advertisement information is to be transmitted; acquiring viewer information from a viewer terminal of a viewer who watches the content; and providing, to the viewer terminal, a page including the advertisement information when, on the basis of the viewer information, it is confirmed that the advertisement information can be exposed.

Description

Electronic device for processing advertising information and method of operation thereof

[0001] The present disclosure relates to a content providing technology, and more specifically, to an electronic device that processes advertising information to provide content including advertising information, and an operating method thereof.

[0002] With the widespread adoption of the Internet, various media platforms are being built to support personal broadcasting and content sharing. Content creators (or streamers) can then deliver their content to viewers through these platforms. This method of content delivery via media platforms does not impose any specific restrictions on channel creation or content topics, nor does it impose any specific restrictions on users' enjoyment of the content, making it easily accessible for both content creators and viewers. Consequently, the number of users (content creators and viewers) of content delivery services via media platforms is rapidly increasing.

[0003] In line with this trend, various measures have been proposed to revitalize media platforms. For example, media platform service providers have been providing media platform services based on a service operation structure that monetizes content creators to attract more content creators and provides rewards (or compensation) to viewers to attract more viewers. However, this service operation structure has the drawback of being dependent on each media platform, meaning that only certain users can enjoy its benefits.

[0004] In this regard, reference may be made to prior literature such as KR10-2013-0050791A and KR10-2020-0123664A.

[0005] The present disclosure provides an electronic device for processing advertising information to provide content including advertising information and an operating method thereof.

[0006] The present disclosure aims to provide an electronic device and an operating method thereof that provides a reward (or compensation) to a viewer based on the degree of exposure to advertising information through content.

[0007] The present disclosure aims to provide an electronic device and an operating method thereof that provides revenue to a streamer (or content creator) based on the degree of exposure of advertising information through content.

[0008] The problems to be solved by the present disclosure are not limited to the problems described above, and other problems not mentioned will be clearly understood by those skilled in the art from the description below.

[0009] In an operating method of an electronic device for processing advertisement information according to an embodiment of the present disclosure, the operating method may include a step of obtaining advertisement information from an external source, a step of obtaining streamer information from a streamer terminal of a streamer who produces content using a service provided from the electronic device, a step of confirming content to transmit the advertisement information based on the streamer information, a step of obtaining viewer information from a viewer terminal of a viewer who views the content, and a step of providing a page including the advertisement information to the viewer terminal when it is confirmed that advertisement information can be exposed based on the viewer information.

[0010] Additionally, the operating method may further include a step of checking the number of advertisement exposures to the viewer, and a step of providing a reward to the viewer if the number of advertisement exposures is greater than or equal to a preset first value.

[0011] Additionally, the number of times the advertisement is displayed may be calculated based on at least some of the playback time of the advertisement information and whether viewer input regarding the advertisement information is obtained.

[0012] Additionally, the reward may be determined in response to the number of times the advertisement is exposed.

[0013] Additionally, the operating method may further include a step of confirming advertising revenue generated based on the advertising information and a step of distributing at least a portion of the advertising revenue to the streamer.

[0014] In addition, the step of distributing at least a portion of the advertising revenue to the streamer may include a step of confirming whether the streamer can generate advertising revenue based on the streamer information, and a step of distributing at least a portion of the advertising revenue to the streamer based on a preset ratio if it is confirmed that the streamer can generate advertising revenue.

[0015] Additionally, the page may include a user interface for performing an interactive donation, which is a sponsorship for interaction between viewers and streamers regarding the content of the viewer.

[0016] Additionally, the advertising information may be positioned at either the top or bottom of the user interface, or may be positioned to be included in the user interface.

[0017] An electronic device for processing advertising information according to one embodiment of the present disclosure includes a transceiver, a memory for storing commands, and a processor, wherein the processor connected to the transceiver and the memory obtains advertising information from an external source, obtains streamer information from a streamer terminal, verifies content to transmit the advertising information based on the streamer information, obtains viewer information from a viewer terminal of a viewer viewing the content, and, when it is confirmed that advertising information exposure is possible based on the viewer information, provides a page including the advertising information to the viewer terminal.

[0018] According to one embodiment of the present disclosure, a computer program stored in a computer-readable storage medium, coupled with hardware, for executing an advertisement information processing method, the advertisement information processing method may include a step of obtaining advertisement information from an external source, a step of obtaining streamer information from a streamer terminal, a step of confirming content to transmit the advertisement information based on the streamer information, a step of obtaining viewer information from a viewer terminal of a viewer viewing the content, and a step of providing a page including the advertisement information to the viewer terminal when it is confirmed that advertisement information exposure is possible based on the viewer information.

[0019] According to the present disclosure, effective advertisement delivery to viewers can be achieved by providing content including advertisement information to viewers.

[0020] According to the present disclosure, by providing rewards (or compensation) to viewers based on the degree of advertisement exposure, the viewer's concentration and favorability toward the delivered advertisement can be increased.

[0021] According to the present disclosure, by providing revenue to streamers (or content creators) based on the degree of advertisement exposure, the motivation of streamers to create content can be encouraged.

[0022] The effects according to the present disclosure are not limited to the effects described above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

[0023] FIG. 1 is a diagram illustrating an advertisement information processing system according to an embodiment of the present disclosure.

[0024] FIG. 2 is a flowchart illustrating a method of processing advertisement information in an advertisement information processing system according to an embodiment of the present disclosure.

[0025] FIG. 3 is a flowchart for explaining a method for providing advertising information according to an embodiment of the present disclosure.

[0026] FIG. 4 is a flowchart illustrating a method for providing rewards to viewers according to an embodiment of the present disclosure.

[0027] FIG. 5 is a flowchart illustrating a method for providing revenue to a streamer according to an embodiment of the present disclosure.

[0028] FIGS. 6A to 6C are diagrams illustrating an aspect in which a page including advertisement information processed according to an embodiment of the present disclosure is provided to a user terminal.

[0029] FIG. 7 is a block diagram illustrating an electronic device according to an embodiment of the present disclosure.

[0030] Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the contents described in the attached drawings. However, the present invention is not limited or restricted by the exemplary embodiments. Unless otherwise defined, all terms (including technical and scientific terms) used in this specification shall be used with meanings that can be commonly understood by those of ordinary skill in the technical field to which this disclosure pertains. However, this may vary depending on the intentions of those skilled in the art, precedents, the emergence of new technologies, etc.

[0031] Additionally, terms defined in commonly used dictionaries should not be interpreted ideally or excessively unless explicitly and specifically defined otherwise. In certain cases, terms may be arbitrarily selected by the applicant, in which case their meanings will be described in detail in the relevant description. Therefore, the terms used in this disclosure should be defined based on their meaning and the overall content of this disclosure, rather than simply their names.

[0032] Throughout this specification, when a part is said to "include" a certain component, this does not mean that other components may be included, but rather that other components may be excluded, unless specifically stated otherwise. Furthermore, the singular forms used herein also include plural forms unless specifically stated otherwise. Furthermore, the expression "at least one of a, b, and / or c" used throughout this specification can encompass "a alone," "b alone," "c alone," "a and b," "a and c," "b and c," or "all of a, b, and c."

[0033] Meanwhile, terms such as "first and / or second" used in this specification may be used to describe various components, but are only used to distinguish one component from another and are not intended to be limited to the components referred to by those terms. For example, without departing from the scope of the present invention, the first component may be referred to as the second component, and the second component may also be referred to as the first component.

[0034] In addition, terms such as “unit”, “module”, etc. described in this specification mean a unit that processes at least one function or operation, which may be implemented by hardware or software, or a combination of hardware and software. In addition, embodiments of the present disclosure in this specification may be represented by functional block configurations and various processing steps. These functional blocks may be implemented by various numbers of hardware or / and software configurations that execute specific functions. For example, embodiments of the present disclosure may employ direct circuit configurations such as memory, processing, logic, look-up tables, etc. that may execute various functions under the control of one or more microprocessors or other control devices.

[0035] Similar to the components disclosed herein that can be implemented as software programs or software elements, embodiments of the present disclosure may be implemented in a programming or scripting language such as C, C++, Java, assembler, etc., including various algorithms implemented as a combination of data structures, processes, routines, or other programming constructs. Functional aspects may be implemented as algorithms that run on one or more processors. Furthermore, the present embodiments may employ conventional techniques for at least one of electronic configuration, signal processing, and data processing. Terms such as “mechanism,” “element,” “means,” and “configuration” may be used broadly and are not limited to mechanical and physical components. The terms may include the meaning of a series of software processes (routines) in connection with a processor, etc.

[0036] Each block of the processing flow diagrams attached to this specification and combinations of the flow diagrams can be performed by computer program instructions. These computer program instructions can be installed in a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing equipment, so that the instructions, when executed by the processor of the computer or other programmable data processing equipment, create a means for performing the functions described in the flow diagram block(s).

[0037] These computer program instructions may be stored in a computer-available or computer-readable memory that can direct a computer or other programmable data processing device to implement a function in a particular manner, and the instructions stored in the computer-available or computer-readable memory may also produce an article of manufacture that includes instruction means for performing the function described in the flowchart block(s).

[0038] Since the computer program instructions may be installed on a computer or other programmable data processing device, a series of operational steps may be performed on the computer or other programmable data processing device to create a computer-executable process, and the instructions that cause the computer or other programmable data processing device to perform the steps for performing the functions described in the flowchart block(s) may also provide steps for performing the functions described in the flowchart block(s).

[0039] Additionally, each block may represent a module, segment, or portion of code that contains one or more executable instructions for performing a specific logical function(s). Furthermore, in some alternative implementation examples, the functions described in the blocks may occur out of order. For example, two blocks depicted in succession may actually be executed substantially concurrently, or the blocks may sometimes be executed in reverse order, depending on their respective functions.

[0040] The “electronic device” or “terminal” referred to herein may be implemented as a computer or portable terminal capable of connecting to a server or other terminal via a network. Here, the computer includes, for example, a notebook, desktop, or laptop equipped with a web browser, and the portable terminal may include, for example, a wireless communication device that ensures portability and mobility, such as a communication-based terminal such as IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), LTE (Long Term Evolution), and all types of handheld-based wireless communication devices such as smartphones and tablet PCs. In addition, the “electronic device” or “terminal” referred to herein may also include a processor, a memory that stores and executes program data, permanent storage such as a disk drive, a communication port that communicates with an external device, a user interface device such as a touch panel, a key, a button, etc.

[0041] In the present disclosure, methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program instructions executable on a processor. Here, the computer-readable recording medium may include a magnetic storage medium (e.g., read-only memory (ROM), random-access memory (RAM), floppy disks, hard disks, etc.) and an optical reading medium (e.g., CD-ROM, DVD: Digital Versatile Disc)). The computer-readable recording medium may be distributed and executed on network-connected computer systems.

[0042] Hereinafter, various embodiments of the present disclosure will be described in detail with reference to the accompanying drawings. In describing the embodiments, descriptions of technical details that are well known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to convey the gist of the present invention more clearly without obscuring unnecessary explanation. For the same reason, some components in the accompanying drawings are exaggerated, omitted, or schematically depicted. Furthermore, the size of each component does not entirely reflect the actual size. Throughout this specification, the same reference numerals may refer to the same or corresponding components.

[0043] FIG. 1 is a drawing illustrating an advertisement information processing system (10) according to an embodiment of the present disclosure.

[0044] Referring to FIG. 1, an advertising information processing system (10) may include a first electronic device (110), a second electronic device (120), a streamer terminal (130), and a viewer terminal (140). In the advertising information processing system (10) according to an embodiment of the present disclosure, the first electronic device (110) and the second electronic device (120) may communicate with each other through a network and exchange information. In addition, each of the first electronic device (110) and the second electronic device (120) may communicate with at least one streamer terminal (130) and a viewer terminal (140) through a network and exchange information.

[0045] According to an embodiment of the present disclosure, the network may include at least one of a Personal Area Network (PAN), a Local Area Network (LAN), a Campus Area Network (CAN), a Metropolitan Area Network (MAN), a Wide Area Network (WAN), a Broad Band Network (BBN), and the Internet. In addition, the network may include at least one of network topologies including a bus network, a star network, a ring network, a mesh network, a star-bus network, a tree, or a hierarchical network. In an embodiment of the present disclosure, the communication method performed is not limited to the types of the above-described networks, and may include not only a communication method utilizing a communication network that the network may include, but also short-range wireless communication between devices.

[0046] In an embodiment of the present disclosure, each of the first electronic device (110) and the second electronic device (120) may include a transceiver, a memory, and a processor. In addition, each of the first electronic device (110) and the second electronic device (120) refers to a unit that processes at least one function or operation, which may be implemented by hardware, software, or a combination of hardware and software. In an embodiment, each of the first electronic device (110) and the second electronic device (120) may include a plurality of computer systems or computer software implemented as network servers. For example, each of the first electronic device (110) and the second electronic device (120) may refer to a computer system and computer software that are connected to a lower-level device that can communicate with another network server through a computer network such as an intranet or the Internet, receive a task execution request, perform the task accordingly, and provide the execution result.

[0047] Meanwhile, although the first electronic device (110) and the second electronic device (120) are mentioned in this specification as being physically separate components, this is only some embodiments according to the present disclosure, and according to another embodiment of the present disclosure, the first electronic device (110) and the second electronic device (120) may have logically separate structures, in which case they may be implemented by separate functions in one server. In addition, each of the first electronic device (110) and the second electronic device (120) may be understood as a broad concept including a series of application programs that can operate on a network server and various databases built therein. For example, each of the first electronic device (110) and the second electronic device (120) may be implemented using a network server program that is provided in various ways according to an operating system such as DOS, Windows, Linux, Unix, or MacOS.

[0048] In an embodiment of the present disclosure, the first electronic device (110) may store content acquired from a streamer (or content creator) through a streamer terminal (130), transmit information about the content to a viewer terminal (140) of a viewer accessing the content, or provide a media service that provides content to the viewer in a real-time streaming manner. For example, the first electronic device (110) may provide content to the viewer through a media platform such as YouTube, Africa TV, or Twitch.

[0049] In an embodiment of the present disclosure, the second electronic device (120) may provide a program for producing and generating content to the streamer. The streamer may use the program provided by the second electronic device (120) to produce and generate content to be provided to viewers in real time. Specifically, the second electronic device (120) may provide a program for producing and generating content based on the Metaverse. Alternatively, in some embodiments, the second electronic device (120) may receive previously generated content from an external device. In an embodiment, the second electronic device (120) may provide content produced and generated through the program or content provided from an external device to the first electronic device (110) for transmission to the viewer. According to an embodiment of the present disclosure, the first electronic device (110) receives content from the second electronic device (120), and the viewer may use the content by accessing a specific channel corresponding to the content using a service provided by the first electronic device (110).

[0050] Meanwhile, in an embodiment of the present disclosure, the second electronic device (120) may provide a program for performing communication about content, etc., to at least one of the streamer and the viewer. Specifically, the viewer may communicate, such as chatting or sponsoring, about the streamer's content through the program provided by the second electronic device (120). In some embodiments, the viewer's sponsorship of the content may include an interactive donation, which is a sponsorship that involves interaction between the viewer and the streamer, and an asset donation, which is a sponsorship provided from the viewer to the streamer. In this specification, for the convenience of explanation, the advertising information provided by the present disclosure will be described as being provided on a page for providing an interactive donation; however, this is only one embodiment and does not limit the contents of the present disclosure.

[0051] The second electronic device (120) according to the present disclosure can effectively deliver advertisements to viewers by providing content including advertisement information. Furthermore, the second electronic device (120) according to the present disclosure can increase viewers' concentration and favorability toward the delivered advertisements by providing rewards (or compensation) to viewers based on the degree of exposure of advertisement information through the content. Furthermore, the second electronic device (120) according to the present disclosure can encourage streamers' motivation to create content by providing revenue to streamers based on the degree of exposure of advertisement information through the content. Specific operations of the second electronic device (120) according to the present disclosure for processing advertisement information will be described in detail with reference to FIGS. 2 to 7 , which will be described later.

[0052] FIG. 2 is a flowchart for explaining a method of processing advertisement information in an advertisement information processing system (10, see FIG. 1) according to an embodiment of the present disclosure.

[0053] A second electronic device (120) according to an embodiment of the present disclosure may obtain advertising information and store the obtained advertising information (S210). In the embodiment, the second electronic device (120) may obtain advertising information from an external server, which may be a server operated by an advertiser.

[0054] According to an embodiment of the present disclosure, a second electronic device (120) may obtain streamer information of a streamer using a service provided by the second electronic device (120) from a streamer terminal (130) (S220). In an embodiment, the streamer information may include at least some of streamer identification information, personal information of the streamer, activity history information of the streamer, setting information regarding the streamer's use of the service, and content information of the streamer.

[0055] Meanwhile, the second electronic device (120) according to an embodiment of the present disclosure may obtain viewer information of a viewer using a service provided by the second electronic device (120) according to an embodiment of the present disclosure from the viewer terminal (140) (S230). In the embodiment, the viewer information may include at least some of viewer identification information, the viewer's personal information, the viewer's service usage history information, the viewer's service usage setting information, and the viewer's content viewing history information.

[0056] According to an embodiment of the present disclosure, a second electronic device (120) can verify at least a portion of the streamer information and viewer information acquired from a streamer terminal (130) and a viewer terminal (140) (S240). The second electronic device (120) can verify various factors related to the provision of advertising information based on at least a portion of the streamer information and viewer information. As a specific example, the second electronic device (120) can verify whether the streamer has agreed to provide advertising information on the content based on the streamer information. Alternatively, the second electronic device (120) can verify whether the viewer has agreed to receive advertising information while watching the content based on the viewer information.

[0057] According to an embodiment of the present disclosure, a second electronic device (120) may provide advertisement information to a viewer terminal (140) based on at least a portion of the streamer information and viewer information confirmed in step S240 (S250). More specifically, the second electronic device (120) may provide a page including advertisement information to a viewer terminal (140) of a viewer watching the streamer's content. In some embodiments, the second electronic device (120) may provide advertisement information in response to content of a streamer that has agreed to provide advertisement information on the content, or may provide a page including advertisement information to a viewer terminal (140) of a viewer that has agreed to receive advertisement information. In an embodiment, the page including advertisement information may further include channel information for communication between the viewer and the streamer.

[0058] In another embodiment, the second electronic device (120) may provide advertising information for a specific streamer or content based on the advertising information acquired in step S210. As a specific example, if an advertisement is ordered for a specific streamer, if an advertisement is ordered for a streamer with a certain number of viewers or more, if an advertisement is ordered for a streamer of a specific age, or if an advertisement is ordered for a streamer of a specific gender, and the streamer to which the advertising information is to be posted is specified, the second electronic device (120) may provide advertising information for the content of the corresponding streamer based on the identified streamer information. Alternatively, if a viewer to whom advertising information is to be provided is specified, such as an advertisement for a viewer of a specific age, an advertisement for a viewer of a specific gender, or an advertisement for a viewer of a specific nationality, the second electronic device (120) may provide advertising information for the specified viewer based on the identified viewer information. Alternatively, in another embodiment, the second electronic device (120) may provide advertising information for content related to a specific topic, or may provide advertising information to viewers whose viewership for a specific topic exceeds a certain level. The page including advertising information provided to the user terminal (140) will be described in detail with reference to FIGS. 6A to 6C .

[0059] A second electronic device (120) according to an embodiment of the present disclosure may determine whether a reward is provided to a viewer (S260). In the embodiment, the second electronic device (120) may determine whether a reward is provided to a viewer based on the number of times an advertisement is exposed to the viewer. Specifically, if a first threshold value for the number of advertisement exposures for providing a reward is set to n (where n is a natural number greater than or equal to 1), it may be determined to provide a reward to a specific viewer when the number of advertisement exposures for the viewer reaches n times. The number of advertisement exposures to a viewer may be counted when advertisement information is included in a page provided to the viewer terminal (140), or may be counted when the viewer accesses advertisement information included in a page provided to the viewer terminal (140) (e.g., when clicking on the advertisement information, when playing the advertisement information for a certain period of time, etc.).

[0060] The second electronic device (120) according to an embodiment of the present disclosure may provide a reward to the viewer based on the verification result of step S260 (S270). The reward provided to the viewer by the second electronic device (120) according to an embodiment of the present disclosure may be determined in response to the number of advertisement exposures to the viewer. As a specific example, if the first threshold value of the number of advertisement exposures for providing a reward is set to 3, a reward of 30 points may be provided if the number of advertisement exposures to the viewer is 3 times, a reward of 40 points may be provided if the number of advertisement exposures to the viewer is 4 times, and a reward of 50 points may be provided if the number of advertisement exposures to the viewer is 5 times. Meanwhile, in some embodiments, the second electronic device (120) may provide a reward to the viewer for each preset section with respect to the number of advertisement exposures to the viewer. As a specific example, if the first threshold value for the number of advertisement exposures for providing a reward is set to 3, the second threshold value for the number of advertisement exposures for providing a first additional reward is set to 5, and the third threshold value for the number of advertisement exposures for providing a second additional reward is set to 7, a reward of 30 points can be provided when the number of advertisement exposures to a viewer is counted as 3 or more but less than 5, a reward of 40 points can be provided when the number of advertisement exposures to a viewer is counted as 5 or more but less than 7, and a reward of 50 points can be provided when the number of advertisement exposures to a viewer is counted as 7 or more.

[0061] Meanwhile, the second electronic device (120) according to an embodiment of the present disclosure may settle advertising revenue (S280). According to an embodiment of the present disclosure, the advertising revenue settled by the second electronic device (120) may include at least a portion of the first advertising cost obtained from the advertiser for the advertisement order and the second advertising cost paid by the advertiser in proportion to the number of advertisement exposures.

[0062] According to an embodiment of the present disclosure, a second electronic device (120) may distribute advertising revenue to a streamer based on the result of step S280 (S290). More specifically, according to an embodiment of the present disclosure, the second electronic device (120) may distribute advertising revenue to a streamer. In some embodiments, the second electronic device (120) may distribute advertising revenue to a streamer identified as an advertising revenue distribution target, and may identify a streamer that has generated advertising revenue exceeding a preset threshold as an advertising revenue distribution target. Alternatively, in some embodiments, the second electronic device (120) may determine whether a streamer who has provided content through a service provided by the second electronic device (120) is an advertising revenue distribution target based on at least a portion of the service usage time and the number of broadcasts of the streamer.

[0063] Meanwhile, according to some embodiments of the present disclosure, advertising revenue distributed to a streamer may be distributed based on a preset ratio. As a specific example, if the streamer is identified as a target for advertising revenue distribution and the advertising revenue distribution ratio for the streamer is set to 10%, the second electronic device (120) may settle 10% of the settled advertising revenue to the streamer. Alternatively, according to some embodiments of the present disclosure, the second electronic device (120) may distribute advertising revenue based on the streamer's level. The streamer's level may be determined based on at least a portion of the streamer's service usage time, number of broadcasts, number of contents, number of viewers, number of viewer sponsorships, and viewer sponsorship amounts provided through the service provided by the second electronic device (120). As a specific example, if the advertising revenue settlement ratio is set to 10% for a first-level streamer, 20% for a second-level streamer, and 30% for a third-level streamer, and a specific streamer is identified as a second-level streamer, the second electronic device (120) can settle 20% of the settled advertising revenue to the streamer.

[0064] FIG. 3 is a flowchart for explaining a method for providing advertising information according to an embodiment of the present disclosure.

[0065] In step S310, the second electronic device (120) according to an embodiment of the present disclosure may obtain and store advertisement information from an external server. In an embodiment, the advertisement information may be in the form of an image or video. Meanwhile, in some embodiments, the advertisement information may include at least some of the streamer-related information, content-related information, and viewer-related information specific to the advertisement.

[0066] At step S320, the second electronic device (120) according to an embodiment of the present disclosure can check streamer information for the content being broadcast. The second electronic device (120) can obtain streamer information from a streamer terminal (130, see FIG. 1) and, based on the streamer information, determine whether to transmit advertising information through the corresponding content.

[0067] At step S330, the second electronic device (120) according to an embodiment of the present disclosure can verify viewer information regarding the broadcasted content. The second electronic device (120) can obtain viewer information from the viewer terminal (140, see FIG. 1) and, based on the viewer information, determine whether to display advertising information to the corresponding viewer.

[0068] At step S340, the second electronic device (120) according to an embodiment of the present disclosure may provide advertising information to viewers watching content from a streamer identified as transmitting advertising information. The advertising information may be provided through a service provided from the second electronic device (120) to the viewer terminal (140), and the advertising information may be included in a page including a user interface provided to the viewer.

[0069] FIG. 4 is a flowchart illustrating a method for providing rewards to viewers according to an embodiment of the present disclosure.

[0070] More specifically, FIG. 4 illustrates a flowchart for explaining a method of providing rewards to viewers based on advertisement exposure time according to one embodiment of the present disclosure, which is only one embodiment according to the present disclosure and does not limit the contents of the present disclosure.

[0071] In step S410, the second electronic device (120, see FIG. 1) according to an embodiment of the present disclosure may provide advertising information to a viewer terminal (140, see FIG. 1). The advertising information provided to the viewer terminal (140) may be provided as an advertisement in the form of an image or video.

[0072] At step S420, the second electronic device (120) according to an embodiment of the present disclosure may determine whether the advertisement exposure time for the corresponding viewer is longer than a preset threshold time (T). If the second electronic device (120) determines that the advertisement exposure time for the viewer is longer than the preset threshold time (T), the procedure may proceed to step S430. On the other hand, if the second electronic device (120) determines that the advertisement exposure time for the viewer is shorter than the preset threshold time (T), the procedure may return to step S420. In some embodiments of the present disclosure, the advertisement exposure time may be calculated from the time at which a page including advertisement information is provided to the viewer terminal (140).

[0073] At step S430, the second electronic device (120) according to an embodiment of the present disclosure can determine whether a user input has been obtained through the user terminal (140). In an embodiment of the present disclosure, the user input may be an input for advertisement information provided to the viewer terminal (140), and may be at least a part of an input for a URL corresponding to the advertisement information and an input for stopping the exposure of the advertisement information. If it is determined that the user input has been obtained by the second electronic device (120), the procedure may proceed to step S450. On the other hand, if it is determined that the user input has not been obtained by the second electronic device (120), the procedure may proceed to step S440.

[0074] At step S440, the second electronic device (120) according to the embodiment of the present disclosure can check whether the advertisement provided to the viewer terminal (140) has ended. If it is determined that the advertisement provided to the viewer terminal (140) by the second electronic device (120) has ended, the procedure may proceed to step S450. On the other hand, if it is determined that the advertisement provided to the viewer terminal (140) by the second electronic device (120) has not ended, the procedure may return to step S430.

[0075] At step S450, the second electronic device (120) according to an embodiment of the present disclosure may issue a reward to the viewer. According to the embodiment, whether or not to issue a reward to the viewer and the reward to be issued may be determined based on information related to the exposure of advertising information to the viewer.

[0076] FIG. 5 is a flowchart illustrating a method for providing revenue to a streamer according to an embodiment of the present disclosure.

[0077] More specifically, FIG. 5 illustrates a flowchart for explaining a method of providing revenue to a streamer based on the number of advertisement exposures to a viewer according to one embodiment of the present disclosure, which is only one embodiment according to the present disclosure and does not limit the contents of the present disclosure.

[0078] At step S510, a second electronic device (120, see FIG. 1) according to an embodiment of the present disclosure can verify streamer information obtained from a streamer terminal (130, see FIG. 1). Based on the streamer information, the second electronic device (120) can verify whether the streamer is a streamer that transmits advertising information.

[0079] In step S520, the second electronic device (120) according to an embodiment of the present disclosure may determine whether the streamer is capable of generating advertising revenue. In some embodiments, whether the streamer is capable of generating advertising revenue may be determined based on whether advertising revenue exceeds a preset threshold revenue. In other embodiments, whether the streamer is capable of generating advertising revenue may be determined based on at least a portion of the service usage time and broadcast frequency of the streamer who provided content through a service provided by the second electronic device (120). If it is determined that the streamer is capable of generating advertising revenue, the procedure may proceed to step S530. On the other hand, if it is determined that the streamer is unable to generate advertising revenue, the procedure may be terminated.

[0080] In step S530, the second electronic device (120) according to the embodiment of the present disclosure can check whether the number of times the streamer's advertisement is exposed is greater than or equal to a preset threshold value N (where N is a natural number greater than or equal to 1). In the embodiment, the second electronic device (120) can calculate the number of times the advertisement is exposed through all contents of a specific streamer or the number of times the advertisement is exposed through some contents of a specific streamer. If the number of times the streamer's advertisement is exposed is greater than or equal to the preset threshold value N, the procedure can proceed to step S540. On the other hand, if the number of times the streamer's advertisement is exposed is less than the preset threshold value N, the procedure can be terminated.

[0081] At step S540, the second electronic device (120) according to an embodiment of the present disclosure may calculate advertising revenue. In an embodiment, the second electronic device (120) may calculate advertising revenue for a streamer or for specific content of a streamer.

[0082] At step S550, the second electronic device (120) according to an embodiment of the present disclosure may distribute the advertising revenue calculated at step S540. In an embodiment, the advertising revenue may be distributed based on a preset ratio or based on a streamer level identified by the second electronic device (120).

[0083] FIGS. 6A to 6C are diagrams illustrating an aspect in which a page including advertisement information processed according to an embodiment of the present disclosure is provided to a user terminal.

[0084] Specifically, FIG. 6A illustrates a first page (60a) provided to a viewer terminal (140, see FIG. 1) for interactive donation by a viewer during content playback according to an embodiment of the present disclosure. Referring to FIG. 6A, the first page (60a) may include at least a portion of a user interface (610) for interactive donation and advertisement information (620) provided for the corresponding content. According to an embodiment of the present disclosure, the advertisement information (620) provided for the corresponding content may be positioned at the bottom of the user interface (610) for interactive donation or at the bottom of the first page (60a).

[0085] Meanwhile, FIG. 6b illustrates a second page (60b) provided to a viewer terminal (140) for interactive donation by a viewer during content playback according to another embodiment of the present disclosure. Referring to FIG. 6b, the second page (60b) may include at least a portion of a user interface (610) for interactive donation and advertisement information (620) provided for the corresponding content. According to one embodiment of the present disclosure, the advertisement information (620) provided for the corresponding content may be positioned at the top of the user interface (610) for interactive donation or at the top of the second page (60b).

[0086] Meanwhile, FIG. 6c illustrates a third page (60c) provided to a viewer terminal (140) for interactive donation by a viewer during content playback according to another embodiment of the present disclosure. Referring to FIG. 6c, the third page (60c) may include at least a portion of a user interface (610) for interactive donation and advertisement information (620) provided for the corresponding content. According to one embodiment of the present disclosure, the advertisement information (620) provided for the corresponding content may be arranged (e.g., native advertisement) to be included in the user interface (610) for interactive donation.

[0087] The above-described FIGS. 6A to 6C merely illustrate some embodiments of the present disclosure, and the present disclosure may provide a page including various forms of advertising information to the viewer terminal (140). According to some embodiments of the present disclosure, the second electronic device (120, see FIG. 1) according to the present disclosure may provide the page provided to the viewer terminal (140) by including advertising information in the page for asset donation. Meanwhile, according to some embodiments of the present disclosure, the second electronic device (120) according to the present disclosure may provide the viewer terminal (140) with a page in which advertising information is placed independently from the user interface (610). As a specific example, the second electronic device (120) may place advertising information in various forms, such as placing advertising information around a character included in the content or placing advertising information on the clothing of a character included in the content.

[0088] FIG. 7 is a block diagram illustrating an electronic device (700) according to an embodiment of the present disclosure.

[0089] The electronic device (700) illustrated in FIG. 7 may correspond to at least one of the first electronic device (110, see FIG. 1) and the second electronic device (120, see FIG. 1) illustrated in FIG. 1. Referring to FIG. 7, the electronic device (700) according to an embodiment of the present disclosure may include a transceiver (710), a processor (720), and a memory (730).

[0090] The electronic device (700) can be connected to at least one of an external terminal and an external device via a transceiver (710) and exchange data. For example, the electronic device (700) can be connected to each of a streamer terminal (130, see FIG. 1) and a viewer terminal (140, see FIG. 1) via the transceiver (710).

[0091] The processor (720) can perform at least one operation by the device and at least one method described through the above-described FIGS. 1 to 6C. In addition, the processor (720) can execute a program for performing at least one operation by the device and at least one method described through the above-described FIGS. 1 to 6C. In order to perform the operation by the device and at least one method described through the above-described FIGS. 1 to 6C, the processor (720) can process information and control the electronic device (700).

[0092] The memory (730) can store information for performing operations and at least one method by at least one device described through FIGS. 1 to 6C. Furthermore, the memory (730) can store the code of a program executed by the processor (720). In an embodiment, the memory (730) can be a volatile memory or a non-volatile memory.

[0093] The above-described embodiments are specific examples for implementing the present disclosure. The present disclosure will encompass not only the above-described embodiments, but also embodiments that can be simply designed or easily modified. Furthermore, the present disclosure will encompass techniques that can be easily modified and implemented using the above-described embodiments. Therefore, the scope of the present disclosure should not be limited to the above-described embodiments, but should be defined not only by the claims set forth below, but also by equivalents of the claims of the present disclosure.

Claims

1. In the operating method of an electronic device for processing advertising information, Step of obtaining advertising information from an external source; A step of obtaining streamer information from a streamer terminal of a streamer who creates content using a service provided from the above electronic device; A step of confirming content to transmit the advertising information based on the above streamer information; A step of obtaining viewer information from a viewer terminal of a viewer watching the above content; and An operating method comprising a step of providing a page including the advertisement information to the viewer terminal when it is confirmed that advertisement information can be exposed based on the viewer information.

2. In paragraph 1, A step of checking the number of advertisement exposures to the above viewer; and An operating method further comprising a step of paying a reward to the viewer when the number of advertisement exposures is greater than or equal to a preset first value.

3. In paragraph 2, An operating method in which the number of times the advertisement is exposed is calculated based on at least some of the playback time of the advertisement information and whether viewer input for the advertisement information is obtained.

4. In paragraph 2, The above reward is an operating method determined in response to the number of times the advertisement is exposed.

5. In paragraph 1, A step of checking advertising revenue generated based on the above advertising information; and A method of operation further comprising the step of distributing at least a portion of the advertising revenue to the streamer.

6. In paragraph 5, The step of distributing at least a portion of the above advertising revenue to the above streamer is: A step of confirming whether the streamer can generate advertising revenue based on the above streamer information; and A method of operation comprising the step of distributing at least a portion of the advertising revenue to the streamer based on a preset ratio, if the streamer is determined to be capable of generating advertising revenue.

7. In paragraph 1, The above page includes a method of operation including a user interface for performing an interactive donation, which is a sponsorship for interaction between a viewer and a streamer for the above content.

8. In paragraph 7, A method of operation in which the above advertising information is placed at either the top of the user interface or the bottom of the user interface, or is placed so as to be included in the user interface.

9. As an electronic device for processing advertising information, It includes a transceiver, a memory for storing instructions, and a processor, The processor connected to the transceiver and the memory, Obtain advertising information from external sources, Obtain streamer information from the streamer terminal, Based on the above streamer information, check the content to be transmitted with the above advertising information, Obtain viewer information from the viewer terminal of the viewer watching the above content, An electronic device that provides a page including the advertisement information to the viewer terminal when it is confirmed that advertisement information can be exposed based on the viewer information.

10. In a computer program stored in a computer-readable storage medium to execute an advertising information processing method in combination with hardware, The above advertising information processing method is: Step of obtaining advertising information from an external source; A step of obtaining streamer information from a streamer terminal; A step of confirming content to transmit the advertising information based on the above streamer information; A step of obtaining viewer information from a viewer terminal of a viewer watching the above content; and A computer program comprising a step of providing a page including the advertisement information to the viewer terminal when it is confirmed that advertisement information exposure is possible based on the viewer information.

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