Apparatus, method and recording medium for displaying information about benefits of membership enrollment

Abstract

The present disclosure proposes an electronic apparatus for displaying information about benefits of membership enrollment. The electronic apparatus according to the present disclosure can: receive, from a user terminal, a first request for a product purchase page, for a target product, of an electronic commerce platform; determine whether a user of the user terminal is enrolled in a membership in response to the first request; identify, on the basis of information about the target product and whether the user is enrolled in the membership, benefit information about benefits that can be provided to the user when purchasing the target product, the benefit information including information about purchase benefits corresponding to one or more items related to a price discount of the target product; and when the user is enrolled in the membership, display on the product purchase page that membership purchase benefits included in the benefit information are provided due to membership enrollment.

Description

Device, method and recording medium for displaying information on benefits of membership subscription

[0001] The present disclosure relates to a technology for displaying information on benefits associated with membership registration. Specifically, the technology relates to a technology for displaying information on benefits available to users upon product purchase on a product purchase page.

[0002] As internet use becomes more widespread, e-commerce platforms are expanding. This phenomenon is paralleled by a decline in the proportion of purchases made through traditional offline stores, while the proportion of purchases made through e-commerce platforms using computers or smartphones is rapidly increasing.

[0003] Most e-commerce platforms offer membership services to their users and generate revenue through these services. Accordingly, e-commerce platforms need to encourage existing members to remain active by informing them of the benefits of membership. Furthermore, they need to encourage users who haven't yet signed up by showing them the benefits of membership.

[0004] The present disclosure provides a technique for displaying benefit information according to membership subscription.

[0005] The present disclosure may propose a method for displaying benefit information according to membership subscription. According to one embodiment of the present disclosure, the method may include the steps of: receiving a first request for a product purchase page of a target product of an e-commerce platform from a user terminal; determining, in response to the first request, whether a user of the user terminal has subscribed to membership; identifying benefit information that can be provided to the user upon purchase of the target product based on information about the target product and whether the user has subscribed to membership, wherein the benefit information includes purchase benefits corresponding to one or more items related to a price discount of the target product; and, if the user has subscribed to membership, displaying on the product purchase page that a membership purchase benefit included in the benefit information is provided according to membership subscription.

[0006] In one embodiment, the step of displaying on the product purchase page may include the step of identifying a comparative purchase benefit that can be provided to a user who has not signed up for membership when purchasing the target product, for a specific item that provides a membership purchase benefit among at least one item included in the benefit information; and the step of comparing the membership purchase benefit corresponding to the specific item and the comparative purchase benefit, and displaying the comparison result on the product purchase page.

[0007] In one embodiment, the one or more items include two or more items, and the step of displaying them on the product purchase page may include the step of displaying two or more purchase benefits corresponding to each of the two or more items separately on the product purchase page.

[0008] In one embodiment, the step of displaying on the product purchase page may include the step of displaying on the product purchase page at least one image among two or more images each corresponding to the two or more purchase benefits, together with the final price of the target product, wherein the final price of the target product is a price obtained by subtracting an amount obtained by adding up two or more discount amounts indicated by each of the two or more purchase benefits from the base price of the target product.

[0009] In one embodiment, the step of displaying on the product purchase page may include one of the steps of displaying all of the two or more images; displaying an image corresponding to a purchase benefit with the largest discount amount among two or more discount amounts indicated by the two or more purchase benefits; or displaying an image corresponding to a purchase benefit to which a discount according to membership registration is applied among the two or more purchase benefits.

[0010] In one embodiment, the step of displaying on the product purchase page may include the step of determining a target purchase benefit to which a discount according to membership registration is applied among the two or more purchase benefits; and the step of displaying the determined target purchase benefit on the product purchase page in the same row as the final price of the target product and in the same color as the final price of the target product.

[0011] In one embodiment, the step of determining the target purchase benefit may include, if there are multiple purchase benefits to which a discount is applied according to membership subscription among the two or more purchase benefits, a step of determining the purchase benefit with the largest discount amount among the multiple purchase benefits as the target purchase benefit.

[0012] In one embodiment, the method may further include: receiving a second request for a purchase option selection page for selecting a purchase option for the target product from the user terminal; determining, in response to the second request, whether the user has subscribed to a membership; and, if the user has not subscribed to a membership, displaying a first purchase option for a user who has not subscribed to a membership and a second purchase option for a user who has subscribed to a membership on the purchase option selection page, respectively.

[0013] In one embodiment, the step of displaying on the purchase option selection page may include the step of displaying, in an area corresponding to the first purchase option included in the purchase option selection page, first benefit information that can be provided to a user who has not subscribed to membership when purchasing the target product; and the step of displaying, in an area corresponding to the second purchase option included in the purchase option selection page, second benefit information that can be provided to a user who has subscribed to membership when purchasing the target product.

[0014] In one embodiment, each of the first benefit information and the second benefit information may be adjusted according to information of the user purchasing the target product.

[0015] In one embodiment, the step of displaying on the purchase option selection page may include the step of comparing the first benefit information and the second benefit information for each corresponding item; and the step of displaying the comparison result on the purchase option selection page, and the step of comparing may include the step of displaying the purchase benefit of the specific item separately from other purchase benefits included in the second benefit information when a specific item included in the second benefit information does not exist in the first benefit information.

[0016] In one embodiment, the step of displaying on the purchase option selection page may include a step of causing the user terminal to maintain display of benefit information corresponding to a purchase option selected from among the first purchase option and the second purchase option on the purchase option selection page, and to remove display of benefit information corresponding to purchase options other than the selected purchase option.

[0017] In one embodiment, the step of displaying on the purchase option selection page may include a step of causing the user terminal to display an icon indicating that the second purchase option is a recommended purchase option for the user in an area corresponding to the second purchase option included in the purchase option selection page.

[0018] In one embodiment, the icon indicates a target item that is sensitive to the user among at least one item included in the second benefit information, and the step of displaying it on the purchase option selection page may include a step of determining the target item among the at least one item based on at least one of the user's sensitivity for each of the at least one item and information about the target product.

[0019] In one embodiment, the step of determining the target item may include: calculating the user's sensitivity to each of the at least one item based on the user's product purchase history; calculating a first score corresponding to each of the items based on the sensitivity to each of the items and a purchase benefit corresponding to each of the items; and determining the target item based on the first score corresponding to the at least one item.

[0020] In one embodiment, the step of calculating the sensitivity of the user may include the step of calculating the sensitivity of the user for one of the items purchased by the user, based on the length of time from the time when the purchase benefit provided to a user who has subscribed to the membership is applied to the benefit product to the time when the benefit product is purchased, and the size of the purchase benefit applied to the benefit product.

[0021] In one embodiment, the step of determining the target item may include: determining a weight to be applied to each item from information about the target product; applying the weight to be applied to each item to a first score corresponding to each item to calculate a final score corresponding to each item; and determining an item with the highest final score among the one or more items as the target item.

[0022] The present disclosure may propose an electronic device for displaying benefit information according to membership subscription. According to one embodiment of the present disclosure, the electronic device may include one or more processors; and one or more memories storing instructions to be executed by the one or more processors, wherein, upon execution of the instructions, the one or more processors may be configured to receive a first request for a product purchase page of a target product of an e-commerce platform from a user terminal, determine in response to the first request whether a user of the user terminal has subscribed to membership, and identify benefit information that can be provided to the user upon purchase of the target product based on information about the target product and whether the user has subscribed to membership, wherein the benefit information includes purchase benefits corresponding to one or more items related to a price discount of the target product, and display on the product purchase page that a membership purchase benefit included in the benefit information is provided according to membership subscription, if the user has subscribed to membership.

[0023] The present disclosure may propose a non-transitory computer-readable recording medium having recorded thereon commands for displaying benefit information according to membership subscription. The commands recorded on the recording medium according to one embodiment of the present disclosure may be commands to be executed by one or more processors or performed on a computer. The commands, when executed by one or more processors, may cause one or more processors to receive a first request from a user terminal for a product purchase page of a target product of an e-commerce platform, to determine, in response to the first request, whether a user of the user terminal has subscribed to a membership, to identify benefit information that can be provided to the user when purchasing the target product based on information about the target product and whether the user has subscribed to a membership, wherein the benefit information includes purchase benefits corresponding to one or more items related to a price discount of the target product, and to display on the product purchase page that a membership purchase benefit included in the benefit information is provided according to membership subscription if the user has subscribed to a membership.

[0024] According to the present disclosure, a purchase benefit according to membership subscription is displayed on a product purchase page for a user who has subscribed to membership, and comparison information is displayed between the purchase benefit according to membership subscription and the purchase benefit in the case of not subscribing to membership, thereby allowing a user who has subscribed to membership to maintain membership subscription.

[0025] According to the present disclosure, by displaying comparative information between the purchase benefits of membership and the purchase benefits in the case of not signing up for membership on a product purchase page for users who have not signed up for membership, it is possible to induce users who have not signed up for membership to sign up for membership.

[0026] According to the present disclosure, by displaying purchase options for users who have subscribed to membership on a product purchase option selection page for users who have not subscribed to membership and emphasizing purchase benefits that are sensitive to the user, it is possible to induce users who have not subscribed to membership to subscribe to membership.

[0027] The effects according to the technical idea of ​​the present disclosure are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the specification.

[0028] FIG. 1 illustrates an environment in which an electronic device according to one embodiment of the present disclosure can be applied.

[0029] FIG. 2 is a block diagram of an electronic device according to one embodiment of the present disclosure.

[0030] FIG. 3 is a flowchart schematically illustrating a method for displaying purchase benefits according to membership subscription on a product purchase page according to one embodiment of the present disclosure.

[0031] FIG. 4 is a diagram showing a product purchase page output for a user who has signed up for membership on a user terminal according to one embodiment of the present disclosure.

[0032] FIG. 5 is a diagram showing a product purchase page displaying comparative information on benefit information on a user terminal according to one embodiment of the present disclosure.

[0033] FIG. 6 is a diagram showing a product purchase page output for a user who has not subscribed to membership on a user terminal according to one embodiment of the present disclosure.

[0034] FIGS. 7A to 7C illustrate a process in which an electronic device according to one embodiment of the present disclosure displays a purchase benefit corresponding to an item related to a price discount of a target product on a product purchase page.

[0035] FIG. 8 is a diagram showing a purchase option selection page output for a user who has not subscribed to membership on a user terminal according to one embodiment of the present disclosure.

[0036] FIG. 9 is a diagram showing a purchase option selection page displaying comparison information on benefit information on a user terminal according to one embodiment of the present disclosure.

[0037] FIG. 10 is a diagram showing a purchase option selection page with icons displayed on a user terminal according to one embodiment of the present disclosure.

[0038] The various embodiments described in this disclosure are exemplified for the purpose of clearly explaining the technical concept of this disclosure and are not intended to be limited to specific embodiments. The technical concept of this disclosure includes various modifications, equivalents, alternatives, and embodiments selectively combined from all or part of the embodiments described in this disclosure. Furthermore, the scope of the technical concept of this disclosure is not limited to the various embodiments presented below or the specific descriptions thereof.

[0039] Terms used in this disclosure, including technical or scientific terms, unless otherwise defined, may have the meaning commonly understood by a person of ordinary skill in the art to which this disclosure belongs.

[0040] The expressions "includes," "may include," "comprises," "may have," "have," and "may have" used in this disclosure indicate the presence of a target feature (e.g., a function, operation, or component), but do not exclude the presence of other additional features. In other words, such expressions should be understood as open-ended terms that imply the possibility of including other embodiments.

[0041] The singular expressions used in this disclosure may include the plural meaning unless the context clearly indicates otherwise, and the same applies to the singular expressions set forth in the claims.

[0042] The expressions "first," "second," or "first", "second", etc. used in this document, unless the context indicates otherwise, are used to refer to multiple similar objects and to distinguish one object from another, and do not limit the order or importance among the objects.

[0043] As used herein, the expressions "A, B, and C", "A, B, or C", "A, B, and / or C", or "at least one of A, B, and C", "at least one of A, B, or C", "at least one of A, B, and / or C", etc., may refer to each of the listed items or to all possible combinations of the listed items. For example, "at least one of A or B" may refer to (1) at least one A, (2) at least one B, (3) at least one A and at least one B.

[0044] The expression "based on" as used in this disclosure is used to describe one or more factors that influence a decision, act of judgment, or action described in a phrase or sentence containing this expression, and this expression does not exclude additional factors that influence the decision, act of judgment, or action.

[0045] As used herein, the expression that a component (e.g., a first component) is “connected” or “connected” to another component (e.g., a second component) may mean that the component is directly connected or connected to the other component, as well as connected or connected via a new other component (e.g., a third component).

[0046] The expression "configured to" used in the present disclosure may have the meanings of "set to", "having the ability to", "modified to", "made to", "capable of", etc., depending on the context. This expression is not limited to the meaning of "specifically designed in hardware", and for example, a processor configured to perform a specific operation may mean a general purpose processor that can perform the specific operation by executing software, or a special purpose computer that is structured through programming to perform the specific operation.

[0047] Hereinafter, various embodiments of the present disclosure will be described with reference to the attached drawings. In the attached drawings and the description of the drawings, identical or substantially equivalent components may be assigned the same reference numerals. Furthermore, in the description of various embodiments below, duplicate descriptions of identical or corresponding components may be omitted, but this does not mean that such components are not included in the embodiments.

[0048] FIG. 1 illustrates an environment in which an electronic device according to one embodiment of the present disclosure can be applied.

[0049] In one embodiment, the electronic device (110) and the user terminal (120) are connected via a network and can communicate with each other. The electronic device (110) may be a server device that provides a product transaction service. That is, the electronic device (110) may be a server device operated under the management of an operating entity (e.g., an operator) of the product transaction service.

[0050] In one embodiment, the electronic device (110) can manage information about users using the product transaction service. The user information managed by the electronic device (110) may include, for example, the user's name, age, address, or contact information. Managing user information can encompass a series of actions involving controlling and processing that information. For example, managing user information can include actions such as storing, updating, or modifying that information.

[0051] In one embodiment, the electronic device (110) can manage product information in a product transaction service. The product transaction service may refer to a service that provides users with the ability to purchase products such as goods, food, or products, and may further include a service that mediates the sale of products by some users to other users. The product information managed by the electronic device (110) may include, for example, product identification information, product name, product information, product price, product capacity, product size, product weight, product attributes, category, or unit price. In this case, the product (item) may be a sales unit of a product, and even within the same product, different products may be provided to users. For example, even within the same product, different sales unit quantities and prices may be used to sell different products. Therefore, different products may share product information. The management of product information can collectively refer to all actions that control and process that information. For example, managing information about a product may include acts such as storing, updating, or modifying that information.

[0052] In one embodiment, the electronic device (110) can manage various information to be provided to users utilizing the product transaction service. The electronic device (110) can manage various data necessary for providing the product transaction service based on requests from the operator operating the product transaction service or from users utilizing the service. For example, the electronic device (110) can create, modify, store, or provide to the user data regarding various pages associated with the product transaction service, such as a search results page, a product list page, an event page, a product detail description page (or a product detail description page), a product sales page, and a landing page corresponding to a user's access request. Regarding the management method of the electronic device (110), the electronic device (110) can manage information associated with providing the product transaction service based on user input.

[0053] In one embodiment, the electronic device (110) may provide a page related to the product transaction service to the user terminal (120) based on a request from a user using the product transaction service. Here, the page related to the product transaction service provided to the user terminal (120) may include a page providing various information about products that the user can purchase, a product list page providing a list of products searched in various ways requested by the user, a shopping cart page for purchasing products included in a purchase list (e.g., a shopping cart), a product detail description page (or product detail description page) providing detailed information on individual products, a product sales page for purchasing individual products, etc. The page providing operation may include an operation of providing at least a portion of all data generated in the process of the user using the product transaction service to the user terminal (120).

[0054] In one embodiment, the electronic device (110) can manage transactions related to a product transaction service provided to a user, i.e., transactions related to online products (e.g., goods or services). That is, the electronic device (110) can manage a series of processes, such as enabling a user to search for, select, purchase, pay for, and request delivery of products. As such processes, the electronic device (110) can provide information regarding products and delivery to the customer, and can receive purchase, payment, and delivery requests from the user, so that the user can search for, select, purchase, pay for, and request delivery of products. In addition, it should be noted that even if an operation that the electronic device (110) can perform is not mentioned in the present disclosure, if it is a general operation that a server device providing a known product transaction service can perform, applying the technical ideas of the present disclosure by referring to such an operation is not excluded from the scope of the present disclosure.

[0055] In one embodiment, the electronic device (110) may be a server device that manages a platform that provides a product transaction service. Users can sign up for the product transaction service and purchase products through the service. The user terminal (120) transmits an input requesting product information to the electronic device (110), and the electronic device (110) provides the product information to the user terminal (120).

[0056] The electronic device (110) described above may be implemented as one or more computing devices. For example, all functions of the electronic device (110) may be implemented in a single computing device. For another example, a first function of the electronic device (110) may be implemented in a first computing device, and a second function may be implemented in a second computing device. As another example, multiple computing devices may be used, each of which implements all or specific functions of the electronic device (110). The computing devices described above may be, but are not limited to, a desktop computer, a laptop computer, an application server, a proxy server, or a cloud server, and any type of device equipped with computing functions may be a computing device.

[0057] In one embodiment, the user terminal (120) may be a device for a user to utilize a product transaction service. The user terminal (120) may be implemented as a terminal capable of transmitting and receiving various information with the electronic device (110) via a network. For example, the user terminal (120) may be one of a desktop computer, a laptop computer, a portable communication terminal (such as a smartphone), a portable multimedia device, a wearable device, or an HMD. However, the type of the user terminal (120) is not limited thereto, and the user terminal (120) may be any device that includes an input / output interface capable of receiving information from or outputting information to the user, and capable of communicating with the electronic device (110) or other devices via a network.

[0058] In one embodiment, the user terminal (120) may provide information received from the electronic device (110) to the user, and may receive input from the user and transmit the input to the electronic device (110). Specifically, the user terminal (120) may obtain input from the user to call various pages, and generate commands to call various pages in response to the obtained input. The user terminal (120) may transmit commands to the electronic device (110) to indicate the calling of various pages. The input obtained from the user may include various forms of input, such as a click using a mouse, a touch using a touchpad or a touch screen, voice recognition, or other electronic input. The user terminal (120) may receive various pages from the electronic device (110) and output the received various pages.

[0059] In one embodiment, the network may serve to connect the electronic device (110) and the user terminal (120) or other external device. For example, the network may provide a connection path so that the user terminal (120) or other external device can be connected to the electronic device (110) and transmit and receive packet data with the electronic device (110). The network may be implemented as any type of wired or wireless network, such as a Local Area Network (LAN), a Wide Area Network (WAN), a Mobile Radio Communication Network, or a Wireless Broadband Internet (Wibro).

[0060] In one embodiment, the electronic device (110) and the user terminal (120) may operate as a single device. The user terminal (120) may be included in the electronic device (110) as a component of all or part of the electronic device (110). In this case, for example, various types of information exchanged between the electronic device (110) and the user terminal (120) via a network may be various types of information exchanged between components within a single device.

[0061] FIG. 2 is a block diagram of an electronic device according to one embodiment of the present disclosure.

[0062] In one embodiment, an electronic device (200) may process information regarding a product transaction service. The electronic device (200) may include one or more processors (210), one or more memories (220), and a communication interface (230) as components. At least one of the components of the electronic device (200) may be omitted, or another component may be added to the electronic device (200). In one embodiment, additionally or alternatively, some of the components may be implemented in an integrated manner or implemented as a single or multiple entities. In the present disclosure, one or more processors (210) may be referred to as a processor (210). The term "processor (210)" may refer to a set of one or more processors, unless the context clearly indicates otherwise. In the present disclosure, one or more memories (220) may be referred to as a memory (220). The term "memory (220)" may refer to a set of one or more memories, unless the context clearly indicates otherwise. In one embodiment, at least some of the components inside / outside the electronic device (200) are connected to each other via a bus, GPIO (General Purpose Input / Output), SPI (Serial Peripheral Interface), MIPI (Mobile Industry Processor Interface), etc., and can exchange information (data, signals, etc.).

[0063] In one embodiment, the processor (210) of the electronic device (200) may control at least one component of the electronic device (200) connected to the processor (210) by executing software (e.g., commands, programs, etc.). In addition, the processor (210) may perform various operations related to the present disclosure, such as calculations, processing, data generation, and processing. In addition, the processor (210) may load data, etc. from the memory (220) or store data in the memory (220). The processor (210) may control the communication interface (230) to request various types of information from the user terminal (120) and receive various types of information from the user terminal (120).

[0064] In one embodiment, the memory (220) of the electronic device (200) can store various information (data). The information stored in the memory (220) is information acquired, processed, or used by at least one component of the electronic device (200), and may include software (e.g., commands, programs, etc.). The memory (220) may include volatile and / or non-volatile memory. In the present disclosure, the commands or programs are software stored in the memory (220), and may include an operating system for controlling the resources of the electronic device (200), an application, and / or middleware that provides various functions to the application so that the application can utilize the resources of the electronic device (200). In one embodiment, the memory (220) may store commands that, when executed by the processor (210), cause the processor (210) to perform operations. The memory (220) can store at least a portion of information received from the database via the communication interface (230) and / or information transmitted to the database via the communication interface (230). Specifically, the memory (220) can store information regarding a commodity transaction service and commands executed by the processor (210).

[0065] In one embodiment, the communication interface (230) may perform wireless or wired communication between the electronic device (200) and a database or other external electronic device. For example, the communication interface (230) may perform wireless communication according to a method such as eMBB (enhanced Mobile Broadband), URLLC (Ultra Reliable Low-Latency Communications), MMTC (Massive Machine Type Communications), LTE (Long-Term Evolution), LTE-A (LTE Advance), NR (New Radio), UMTS (Universal Mobile Telecommunications System), GSM (Global System for Mobile communications), CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), WiBro (Wireless Broadband), WiFi (Wireless Fidelity), Bluetooth (Bluetooth), NFC (Near Field Communication), GPS (Global Positioning System), or GNSS (Global Navigation Satellite System). For example, the communication interface (230) may perform wired communication according to a method such as Universal Serial Bus (USB), High Definition Multimedia Interface (HDMI), Recommended Standard-232 (RS-232), or Plain Old Telephone Service (POTS). In one embodiment, the electronic device (200) may be implemented by being integrated with another device. In this case, the communication interface (230) may function as a connection circuit or interface connecting the electronic device (200) and the other device.

[0066] FIG. 3 is a flowchart schematically illustrating a method for displaying purchase benefits according to membership subscription on a product purchase page according to one embodiment of the present disclosure.

[0067] In operation (310), the electronic device (110) can receive a first request for a product purchase page of a target product of an e-commerce platform from a user terminal (120).

[0068] In one embodiment, the user terminal (120) may transmit a first request for a product purchase page of a target product to the electronic device (110) based on a user input. Here, the user input may be a user input to the user terminal (120), and may represent, for example, a user input of touching or tapping at least a portion of an area where a target product included in a product list page is displayed.

[0069] In operation (320), the electronic device (110) may, in response to the first request, determine whether the user of the user terminal (120) has signed up for membership.

[0070] In one embodiment, the electronic device (110) may generate a product purchase page for the target product in response to the first request. To generate the product purchase page for the target product, the electronic device (110) may determine whether the user of the user terminal (120) has signed up for a membership provided by the e-commerce platform. For example, the electronic device (110) may determine whether the user of the user terminal (120) has signed up for a membership of the e-commerce platform using the account information of the user logged into the e-commerce platform. The e-commerce platform operated by the electronic device (110) may provide at least one membership service. Users of the e-commerce platform may receive benefits associated with signing up for the membership service by signing up for the membership service. Benefits associated with signing up for the membership may include, for example, price discounts, free shipping, and free returns. Furthermore, the e-commerce platform may provide multiple membership services; however, for convenience of explanation, the following primarily describes an example of providing a single membership service. However, the embodiments described below can be applied in a similar manner in an environment where multiple membership services are provided.

[0071] In operation (330), the electronic device (110) may identify benefit information available to the user upon purchase of the target product based on information about the target product and the user's membership status. The benefit information may include purchase benefits corresponding to one or more items related to a price discount on the target product.

[0072] In one embodiment, information regarding the target product may include information regarding a price discount for the target product, information regarding delivery information for the target product, and information regarding return information for the target product. For example, information regarding a price discount for the target product may include, but is not limited to, user conditions for applying the price discount when purchasing the target product, the amount or percentage of the price discount, the period during which the price discount is applied, and purchase options to which the price discount is applied. Similarly, information regarding delivery information for the target product may include the shipping cost and the estimated delivery time for the target product. Information regarding return information for the target product may include information regarding the cost required for returning the target product and the refund amount (or refund procedure).

[0073] In one embodiment, the benefits available to a user upon purchase of a target product may vary depending on whether the user is a member. More specifically, the purchase benefits for specific items available to a user upon purchase of a target product may vary depending on whether the user is a member. For example, regarding the purchase benefits for coupon items available to a user upon purchase of a target product, a 3,000 won discount coupon may be provided to a member, while a 1,000 won discount coupon may be provided to a non-member.

[0074] In one embodiment, the electronic device (110) may identify benefit information available to the user upon purchase of the target product based on information about the target product and the user's membership status. The benefit information may include a purchase benefit corresponding to at least one item. For example, the at least one item may include, but is not limited to, an item related to price discounts, an item related to expected delivery time, an item related to shipping costs, and an item related to return costs.

[0075] In operation (340), if the user has signed up for membership, the electronic device (110) may display on the product purchase page that the membership purchase benefits included in the benefit information are provided according to membership sign-up.

[0076] In one embodiment, when a user signs up for membership, the benefit information available to the user when purchasing a target product may consist of at least one purchase benefit corresponding to at least one item. Each of the at least one purchase benefit included in the benefit information may be a membership purchase benefit provided upon membership registration or a non-membership purchase benefit provided regardless of membership registration. The electronic device (110) may determine each purchase benefit included in the benefit information available to the user when purchasing the target product as either a purchase benefit provided upon membership registration or a non-membership purchase benefit provided regardless of membership registration. In this case, if the electronic device (110) determines that one purchase benefit included in the benefit information is a membership purchase benefit provided upon membership registration, it may display on the product purchase page that one purchase benefit is provided upon membership registration. On the other hand, if the electronic device (110) determines that other purchase benefits included in the benefit information are non-membership purchase benefits provided regardless of membership subscription, it may display on the product purchase page that the other purchase benefits are not provided according to membership subscription, such as by distinguishing the other purchase benefits in a different location or color from the membership purchase benefits.

[0077] FIG. 4 is a diagram showing a product purchase page output for a user who has signed up for membership on a user terminal according to one embodiment of the present disclosure.

[0078] In one embodiment, the electronic device (110) may determine whether the user of the user terminal (120) has signed up for membership in response to a first request from the user terminal (120). The electronic device (110) may determine that the user has signed up for membership using the user's account information. The electronic device (110) may generate a product purchase page (401) of a target product for the user who has signed up for membership, and may transmit the generated product purchase page (401) of the target product to the user terminal (120). The user terminal (120) may output the product purchase page (401) of the target product received from the electronic device (110) on the screen of the user terminal (120).

[0079] In one embodiment, the electronic device (110) may identify benefit information that can be provided to the user when purchasing the target product in order to generate a product purchase page (401) of the target product. Referring to FIG. 4, the benefit information that can be provided to the user may include purchase benefits (411, 421) corresponding to items related to price discounts of the target product, purchase benefits (441) corresponding to items related to the expected delivery time of the target product, and purchase benefits (451) corresponding to items related to shipping costs and / or return costs of the target product. The electronic device (110) may display multiple purchase benefits (e.g., purchase benefits (411), purchase benefits (421), purchase benefits (441), purchase benefits (451)) included in the benefit information on the product purchase page (401) of the target product. For example, the electronic device (110) may display multiple purchase benefits included in the benefit information in a product description area (402) included in the product purchase page (401) of the target product.

[0080] In one embodiment, the benefit information available to a user upon purchase of a target product may include two or more items related to price discounts for the target product. For example, the two or more items may include a first item indicating an instant discount and a second item indicating a coupon discount. An instant discount refers to an item in which a price discount is applied immediately upon purchase of the product. For example, this may include a limited-time discount in which a price discount is applied for a limited time. The product purchase page (401) for the target product may display a first purchase benefit (411) corresponding to the first item (e.g., "instant discount") and a second purchase benefit (421) corresponding to the second item (e.g., "coupon discount").

[0081] In one embodiment, the electronic device (110) can determine whether each of the first purchase benefit (411) and the second purchase benefit (421) is a membership purchase benefit provided according to the user's membership subscription. For example, the electronic device (110) can determine that both the first purchase benefit (411) and the second purchase benefit (421) are membership purchase benefits. In this case, as illustrated in FIG. 4, the electronic device (110) can display information (e.g., "membership") indicating that it is a membership purchase benefit when displaying the first purchase benefit (411) within the product purchase page (401). Similarly, the electronic device (110) can display information (e.g., "membership") indicating that it is a membership purchase benefit when displaying the second purchase benefit (421) within the product purchase page (401). However, in the above-described example, the case where both the first purchase benefit (411) and the second purchase benefit (421) are membership purchase benefits has been described, but this is not limited to this, and each of the first purchase benefit (411) and the second purchase benefit may be a non-membership purchase benefit.

[0082] In one embodiment, the product purchase page (401) of the target product may display the base price (431) of the target product, the final discount rate (or final discount amount) (432) of the target product, and the final price (433) of the target product. The electronic device (110) may calculate the final price (433) of the target product by subtracting the sum (e.g., 24,000 won) of the first discount amount (e.g., 20,000 won) indicated by the purchase benefit (411) of the first item and the second discount amount (e.g., 4,000 won) indicated by the purchase benefit (421) of the second item from the base price (431) of the target product (e.g., 40,000 won). In addition, the electronic device (110) can calculate the final discount rate (or final discount amount) (432) of the target product based on the ratio between the base price (431) (e.g., 40,000 won) of the target product and the amount (e.g., 24,000 won) obtained by subtracting the final price (433) (e.g., 16,000 won) of the target product from the base price (431) (e.g., 40,000 won) of the target product.

[0083] However, as in the above example, the benefit information does not always need to include both the first item and the second item related to the price discount of the target product, and may include only at least one of the first item and the second item, or may not include both the first item and the second item.

[0084] For example, the electronic device (110) may determine that both the purchase benefit (441) related to the expected delivery time of the target product and the purchase benefit (451) related to the shipping cost and / or return cost of the target product are membership purchase benefits provided upon membership subscription. In this case, as illustrated in FIG. 4, the electronic device (110) may display information (e.g., “membership”) indicating that the purchase benefit is a membership purchase benefit when displaying the purchase benefit (441) and purchase benefit (451) within the product purchase page (401).

[0085] In one embodiment, the product purchase page (401) of the target product may include a product purchase area (403) for purchasing the target product. The product purchase area (403) may display a purchase interface (471) for adding the target product to a shopping cart. For example, when the electronic device (110) receives a user input from the user terminal (120) to select at least a portion of the purchase interface (471), the electronic device (110) may add the target product to the user's shopping cart. At this time, the electronic device (110) may display some of the membership purchase benefits included in the benefit information available to the user when purchasing the target product in an area adjacent to the area where the purchase interface (471) included in the product purchase page (401) of the target product is displayed. Here, the area adjacent to the area where the purchase interface (471) is displayed may be an area included in the product purchase area (403). For example, as illustrated in FIG. 4, the electronic device (110) may display purchase benefits (451) of items related to shipping costs and / or return costs, which are membership purchase benefits included in the benefit information, in an area adjacent to an area where the purchase interface (471) is displayed. In other words, the electronic device (110) may display purchase benefits (451) of items related to shipping costs and / or return costs, which are membership purchase benefits, within the product purchase area (403). The electronic device (110) may display the membership purchase benefits included in the benefit information again in the product purchase area (403) other than the product description area (402), thereby allowing the user to easily recognize the benefits of signing up for membership.

[0086] FIG. 5 is a diagram showing a product purchase page output on a user terminal according to one embodiment of the present disclosure, showing comparison information between benefit information provided to users who have subscribed to membership and benefit information provided to users who have not subscribed to membership.

[0087] In one embodiment, the electronic device (110) may generate a product purchase page (501) for a target product for a user who has subscribed to membership. At this time, the electronic device (110) may display comparison information (510) between first benefit information available to a user who has subscribed to membership and second benefit information available to a user who has not subscribed to membership on the product purchase page (501) for the target product.

[0088] In one embodiment, the electronic device (110) can identify benefit information available to a user who has signed up for membership when purchasing a target product. The electronic device (110) can identify a specific item that provides a membership purchase benefit among at least one item included in the benefit information. In this case, the electronic device (110) can identify a comparative purchase benefit available to a user who has not signed up for membership when purchasing the target product for the specific item. The electronic device (110) can compare the membership purchase benefit corresponding to the specific item with the comparative purchase benefit corresponding to the specific item, and display the comparison result on the product purchase page (501) of the target product.

[0089] For example, the electronic device (110) may identify a first comparative purchase benefit that can be provided to a user who has not signed up for membership when purchasing a target product, with respect to a first item (e.g., 'instant discount') that provides a membership purchase benefit. The first comparative purchase benefit may indicate a lower discount amount (e.g., KRW 15,000) than the discount amount (e.g., KRW 20,000) indicated by the first purchase benefit (511). The electronic device (110) may compare the discount amount (e.g., KRW 20,000) indicated by the first purchase benefit (511) of the first item and the discount amount (e.g., KRW 15,000) indicated by the first comparative purchase benefit of the first item, and display the comparison result (591) on the product purchase page (501) of the target product.

[0090] For another example, the electronic device (110) may identify a second comparative purchase benefit that can be provided to users who have not signed up for membership when purchasing a target product, with respect to a second item (e.g., a 'coupon discount') that provides a membership purchase benefit. The second comparative purchase benefit may indicate a lower discount amount (e.g., KRW 1,000) than the discount amount (e.g., KRW 4,000) indicated by the second purchase benefit (521). The electronic device (110) may compare the discount amount (e.g., KRW 1,000) indicated by the second purchase benefit (521) of the second item with the discount amount (e.g., KRW 4,000) indicated by the second comparative purchase benefit of the second item, and display the comparison result (592) on the product purchase page (501) of the target product.

[0091] For another example, the electronic device (110) may identify a third comparative purchase benefit that can be provided to users who have not signed up for membership when purchasing the target product, with respect to the purchase benefit (541) of an item related to the expected delivery time of the target product that provides the membership purchase benefit. The third comparative purchase benefit may indicate a later delivery time (e.g., “arrives at 6 p.m. tomorrow” or “arrives tomorrow”) than the delivery time indicated by the purchase benefit (541) (e.g., “arrives at 7 a.m. tomorrow”). The electronic device (110) may compare the delivery time indicated by the purchase benefit (541) with the delivery time indicated by the third comparative purchase benefit, and display the comparison result (593) on the product purchase page (501) of the target product. For example, if the indicated delivery time does not specify a specific time (e.g., “arrives tomorrow”), the indicated delivery time may be considered to be 6 p.m. in the evening.

[0092] FIG. 6 is a diagram showing a product purchase page output for a user who has not subscribed to membership on a user terminal according to one embodiment of the present disclosure.

[0093] In one embodiment, the electronic device (110) may, in response to a first request from the user terminal (120), determine whether the user of the user terminal (120) has signed up for membership. The electronic device (110) may determine that the user has not signed up for membership using the user's account information. The electronic device (110) may generate a product purchase page (601) for a target product for a user who has not signed up for membership. The user terminal (120) may output the product purchase page (601) for the target product on the screen.

[0094] In one embodiment, the electronic device (110) may display comparison information (610) of first benefit information that can be provided to users who have not signed up for membership and second benefit information that can be provided to users who have not signed up for membership on the product purchase page (601) of the target product. Here, since the comparison information (610) is similar to the comparison information (510) of FIG. 5 , a detailed description of the comparison information (610) is omitted. However, the comparison information (610) may include additional information compared to the comparison information (510) of FIG. 5 . In one embodiment, the electronic device (110) may additionally include purchase benefits (e.g., first purchase benefit (511), second purchase benefit (512), purchase benefit (541)) that can be provided to users who have signed up for membership on the comparison information (610) of the product purchase page (601). For example, as illustrated in FIG. 6, the electronic device (110) may display a comparison result (693) of purchase benefits provided to users who have subscribed to membership and purchase benefits provided to users who have not subscribed to membership within the product purchase page (601) for items related to the expected delivery time of the target product, and may additionally display the purchase benefit (691) itself provided to users who have subscribed to membership. By additionally displaying the purchase benefit (e.g., purchase benefit (691)) itself provided to users who have subscribed to membership, the electronic device (110) may enable users who have not subscribed to membership to intuitively understand the membership benefit and induce them to subscribe to membership.

[0095] In one embodiment, a product purchase page (601) for a target product for a user who has not signed up for membership may include a product purchase area (603) for purchasing the target product. The product purchase area (603) may display a purchase interface (621) for adding the target product to a shopping cart without signing up for membership, and may display a purchase interface (622) for adding the target product to a shopping cart after signing up for membership. For example, when the electronic device (110) receives a user input from the user terminal (120) selecting at least a portion of the purchase interface (622), the electronic device (110) may provide the user terminal (120) with a page for signing up for membership provided by the e-commerce platform.

[0096] FIGS. 7A to 7C illustrate a process in which an electronic device according to one embodiment of the present disclosure displays a purchase benefit corresponding to an item related to a price discount of a target product on a product purchase page.

[0097] In one embodiment, the electronic device (110) may generate product purchase pages (701, 702, 703) for a user who has signed up for membership. At this time, the electronic device (110) may display benefit information available to the user upon purchase of the target product on the product purchase pages (701, 702, 703). The benefit information may include two or more items related to price discounts for the target product (e.g., a first item indicating an immediate discount, a second item indicating a coupon discount).

[0098] In one embodiment, the electronic device (110) may display two or more purchase benefits, each corresponding to two or more items related to price discounts, on a product purchase page (701, 702, 703). Referring to FIG. 7A, the electronic device (110) may display a first purchase benefit (711-1) corresponding to a first item indicating an immediate discount, a second purchase benefit (712-1) corresponding to a second item indicating a coupon discount, and at least one of a row, a color, and a shape on the product purchase page (701).

[0099] In one embodiment, the electronic device (110) may display at least one image among two or more images each corresponding to two or more purchase benefits on a product purchase page (701, 702, 703) of the target product along with the final price of the target product.

[0100] In one embodiment, the electronic device (110) may display two or more images corresponding to two or more purchase benefits on the product purchase page. Referring to FIG. 7A, the electronic device (110) may display both a first image (721-1) corresponding to the first purchase benefit (711-1) of the first item and a second image (722-1) corresponding to the second purchase benefit (712-1) of the second item on the product purchase page (701).

[0101] In one embodiment, the electronic device (110) may display an image corresponding to the purchase benefit with the largest discount amount among two or more discount amounts indicated by two or more purchase benefits on the product purchase page. Referring to FIG. 7B , for example, the discount amount indicated by the first purchase benefit (711-2) of the first item may be 3,000 won, and the discount amount indicated by the second purchase benefit (712-2) of the second item may be 2,000 won. In this case, the electronic device (110) may display an image (e.g., the first image (721-2)) corresponding to the purchase benefit (e.g., the first purchase benefit (711-2)) with the larger discount amount among the discount amounts indicated by the first purchase benefit (711-2) of the first item and the second purchase benefit (712-2) of the second item on the product purchase page (702).

[0102] In one embodiment, the electronic device (110) may display an image corresponding to a purchase benefit to which a discount is applied based on membership subscription among two or more purchase benefits on the product purchase page. Referring to FIG. 7C , the electronic device (110) may display an image (e.g., a second image (722-3)) corresponding to a purchase benefit (e.g., a second purchase benefit (712-3)) to which a discount is applied based on membership subscription among the first purchase benefit (711-3) of the first item and the second purchase benefit (712-3) of the second item on the product purchase page (703). In other words, the electronic device (110) may display an image corresponding to a membership purchase benefit among the first purchase benefit (711-3) and the second purchase benefit (712-3) on the product purchase page (703).

[0103] As described above, the final price of the target product may be the base price of the target product minus the sum of two or more discount amounts indicated by each of two or more purchase benefits. Referring again to FIG. 7A, the electronic device (110) may calculate the final price (733-1) of the target product as the sum (e.g., 15,000 won) minus the sum (e.g., 5,000 won) of the discount amount (e.g., 3,000 won) indicated by the first purchase benefit (711-1) of the first item and the discount amount (e.g., 2,000 won) indicated by the second purchase benefit (712-1) of the second item from the base price (731-1) of the target product.

[0104] In one embodiment, the electronic device (110) may determine a target purchase benefit that applies a discount based on membership registration among two or more purchase benefits. The electronic device (110) may display the target purchase benefit on the product purchase page, within the same row as the final price of the target product, and in the same color as the final price of the target product. If multiple purchase benefits apply a discount based on membership registration among two or more purchase benefits, the electronic device (110) may determine the purchase benefit with the largest discount amount as the target purchase benefit.

[0105] For example, referring to FIG. 7B, the electronic device (110) can identify a purchase benefit (e.g., the first purchase benefit (711-2), the second purchase benefit (712-2)) to which a discount is applied based on membership subscription among the first purchase benefit (711-2) of the first item and the second purchase benefit (712-2) of the second item. That is, the electronic device (110) can determine that both purchase benefits (e.g., the first purchase benefit (711-2), the second purchase benefit (712-2)) are purchase benefits to which a discount is applied based on membership subscription. In this case, the electronic device (110) may determine the first purchase benefit (711-2) with a larger discount amount among the discount amount (e.g., KRW 3,000) indicated by the first purchase benefit (711-2) and the discount amount (e.g., KRW 2,000) indicated by the second purchase benefit (712-1) as the target purchase benefit. The electronic device (110) may display the first purchase benefit (711-2) determined as the target purchase benefit in the same row as the final price (733-2) of the target product and in the same color as the final price (733-2) of the target product.

[0106] For another example, referring to FIG. 7c, the electronic device (110) may determine the second purchase benefit (712-3) with a discount applied according to membership subscription among the first purchase benefit (711-3) of the first item and the second purchase benefit (712-3) of the second item as the target purchase benefit. The electronic device (110) may display the second purchase benefit (712-3) determined as the target purchase benefit in the same row as the final price (733-3) of the target product and in the same color as the final price (733-3) of the target product.

[0107] FIG. 8 is a diagram showing a purchase option selection page output for a user who has not subscribed to membership on a user terminal according to one embodiment of the present disclosure.

[0108] In one embodiment, the electronic device (110) may receive a second request for a purchase option selection page (801) for selecting a purchase option of a target product from a user terminal (120). The user terminal (120) may transmit the second request for the product purchase option selection page (801) of the target product to the electronic device (110) based on a user input. Here, the user input may be a user input to the user terminal (120), and may represent, for example, a user input of touching or tapping at least a portion of a purchase interface (471) displayed on a product purchase page (401).

[0109] In one embodiment, the electronic device (110) may, in response to a second request from the user terminal (120), determine whether the user of the user terminal (120) has subscribed to membership. If the user has not subscribed to membership, the electronic device (110) may display a first purchase option (810) for a user who has not subscribed to membership and a second purchase option (820) for a user who has subscribed to membership, respectively, on a purchase option selection page (801).

[0110] In one embodiment, the electronic device (110) may display first benefit information (811) that can be provided to a user who has not subscribed to membership when purchasing a target product in an area corresponding to a first purchase option (810) included in a purchase option selection page (801). The electronic device (110) may display second benefit information (812) that can be provided to a user who has subscribed to membership when purchasing a target product in an area corresponding to a second purchase option (820) included in a purchase option selection page (801).

[0111] In one embodiment, the electronic device (110) may display the final price (812) of the target product indicated by the first purchase option (810) and the final price (822) of the target product indicated by the second purchase option (820) on the purchase option selection page (801) by differentiating them by color. For example, the electronic device (110) may display the final price (822) of the target product indicated by the second purchase option (820) in red, thereby allowing the user to easily identify the second purchase option (820). In addition, the electronic device (110) may display information indicating that it is a membership purchase benefit (e.g., 'membership') together with the display of the final price (822) of the target product indicated by the second purchase option (820). This is to indicate that the second purchase option (820) is a purchase option provided upon signing up for membership.

[0112] In one embodiment, each of the first benefit information (811) and the second benefit information (821) may be adjusted according to information of the user purchasing the target product. The electronic device (110) may use the user's product purchase history to determine the first benefit information (811) that can be provided to a user who has not signed up for membership when purchasing the target product, and the second benefit information (821) that can be provided to a user who has signed up for membership when purchasing the target product. The user's product purchase history may include information about products purchased by the user on an e-commerce platform, information about products searched by the user on the e-commerce platform, and the user's total expenditures on the e-commerce platform. For example, if the user purchases products in the same or similar product category as the target product more than a preset number of times, the electronic device (110) may additionally apply a price discount to the target product to lower the final price of the target product (e.g., final price (812), final price (822)). Here, additionally applying a price discount to the target product may mean, for example, increasing a first purchase benefit corresponding to a first item (e.g., 'instant discount') or increasing a second purchase benefit corresponding to a second item (e.g., 'coupon discount'), but is not limited thereto. Furthermore, the electronic device (110) may additionally consider a specific time period when calculating the number of times the user has purchased products in a product category identical or similar to the product category of the target product. The electronic device (110) may additionally apply a price discount to the target product if the user has purchased products in a product category identical or similar to the product category of the target product a preset number of times (e.g., 5 times) or more within a specific time period (e.g., a time period prior to a certain time from the time of receiving an access request to an e-commerce platform).For another example, if the user's total expenditure on the e-commerce platform is greater than or equal to a preset amount, the electronic device (110) may additionally apply a price discount to the target product to lower the final price of the target product (e.g., final price (812), final price (822)). For another example, if the user's total expenditure on the e-commerce platform is greater than or equal to a preset amount, the electronic device (110) may relax conditions for receiving free shipping (e.g., purchases exceeding 19,800 won) with respect to the shipping cost of the target product.

[0113] FIG. 9 is a diagram showing a purchase option selection page displaying comparison information on benefit information on a user terminal according to one embodiment of the present disclosure.

[0114] In one embodiment, the electronic device (110) may compare the first benefit information (811) and the second benefit information (821) with each other for each corresponding item. The electronic device (110) may display the comparison result (930) on the purchase option selection page (901). The electronic device (110) may display the comparison result (930) in an area corresponding to the second purchase option (920) for a user who has signed up for membership, but is not limited thereto. For example, the electronic device (110) may also display the comparison result (930) in the upper area of ​​the purchase option selection page (901).

[0115] In one embodiment, the electronic device (110) may compare the first benefit information (811) and the second benefit information (821) with respect to items related to price discounts. For example, the electronic device (110) may compare the purchase benefit of an item related to price discounts included in the first benefit information (811) with the purchase benefit of an item related to price discounts included in the second benefit information (821). In this case, the electronic device (110) may display comparison information (931) (e.g., 'additional discount of KRW 4,000') of the discount amount indicated by the first benefit information (811) and the discount amount indicated by the second benefit information (812) on the purchase option selection page (901).

[0116] In one embodiment, the electronic device (110) may compare the first benefit information (811) and the second benefit information (821) with respect to items related to shipping costs. For example, the electronic device (110) may compare the purchase benefit (e.g., “free shipping for purchases over 19,800 won”) of the item related to shipping costs included in the first benefit information (811) with the purchase benefit (e.g., “free shipping”) of the item related to shipping costs included in the second benefit information (821). In this case, the electronic device (110) may display comparison information (932) (e.g., “free shipping”) of the shipping cost indicated by the first benefit information (811) and the shipping cost indicated by the second benefit information (812) on the purchase option selection page (901). For example, as illustrated in FIG. 9, the electronic device (110) may also determine the shipping cost indicated by the second benefit information (812) as the comparison information (932).

[0117] In one embodiment, if a specific item included in the second benefit information (812) does not exist in the first benefit information (811), the electronic device (110) may display the purchase benefit of the specific item separately from other purchase benefits included in the second benefit information (812). For example, an item related to installation cost included in the second benefit information (812) may not exist in the first benefit information (811). In this case, the electronic device (110) may display the purchase benefit (940) of the item related to installation cost included in the second benefit information (812) in a different color compared to other purchase benefits included in the second benefit information (812). By displaying the purchase benefit (e.g., purchase benefit (940)) of an item included in the second benefit information (812) but not included in the first benefit information (811), the electronic device (110) may enable the user to easily identify which additional benefits can be received when signing up for membership. Furthermore, if a specific item included in the second benefit information (812) exists in the first benefit information (811), and a comparison of the purchase benefit of the specific item included in the second benefit information (812) and the purchase benefit of the specific item included in the first benefit information (811) satisfies a preset condition, the electronic device (110) may display the purchase benefit of the specific item included in the second benefit information (812) separately from other purchase benefits included in the second benefit information (812). For example, a preset condition for the purchase benefit of an item related to a price discount may be, but is not limited to, a condition in which the difference between the purchase benefits is 5,000 won or more.

[0118] In one embodiment, the electronic device (110) may cause the user terminal to maintain the display of benefit information corresponding to the selected purchase option among the first purchase option (910) and the second purchase option (920) on the purchase option selection page (901, 902), and remove the display of benefit information corresponding to purchase options other than the selected purchase option. For example, when the electronic device (110) receives a user input for selecting the first purchase option (910) on the purchase option page (901), the electronic device (110) may maintain the display of the first benefit information (811) corresponding to the first purchase option (910) and remove the display of the second benefit information (812) corresponding to the second purchase option (920). However, the present invention is not limited thereto, and the electronic device (110) may cause the user terminal (120) to remove a portion of the display of the second benefit information (812). For example, the user terminal (120) may maintain the purchase benefit (950) related to the price discount included in the second benefit information (812) and remove the display of the remaining benefit information. As another example, when the electronic device (110) receives a user input for selecting the second purchase option (920) from the purchase option page (902), the user terminal may maintain the display of the second benefit information (811) corresponding to the second purchase option (920) and remove the display of the first benefit information (811) corresponding to the first purchase option (910). In addition, the electronic device (110) may cause the user terminal (120) to, when the second purchase option (920) is selected, remove the display of the purchase interface (961) for immediately adding the target product to the shopping cart and display the purchase interface (962) for adding the target product to the shopping cart after signing up for membership.

[0119] FIG. 10 is a diagram showing a purchase option selection page with icons displayed on a user terminal according to one embodiment of the present disclosure.

[0120] In one embodiment, the electronic device (110) may cause the user terminal (120) to display an icon (1030) indicating that the second purchase option (1020) is a recommended purchase option for the user in an area corresponding to the second purchase option (1020) included in the purchase option selection page (1001). As illustrated in FIG. 10 , for example, the electronic device (110) may cause the user terminal (120) to display the icon (1030) on the purchase option selection page (1001) with the phrase "recommended," but is not limited thereto. The electronic device may display the icon (1030) with a phrase indicating a specific item. This will be described in more detail below.

[0121] In one embodiment, the icon (1030) may indicate a user-sensitive target item among at least one item included in the second benefit information (812). For example, if the electronic device (110) determines that the user-sensitive item is an item related to price discounts, the electronic device (110) may determine the item related to price discounts as the target item. In this case, the electronic device (110) may cause the user terminal (120) to display the icon (1030) on the purchase option selection page (1001) along with the phrase "price discount."

[0122] In one embodiment, the electronic device (110) may determine a target item among at least one item included in the second benefit information (812) based on at least one of the user's sensitivity for each item included in the second benefit information (812) and information about the target product.

[0123] In one embodiment, the electronic device (110) may calculate the user's sensitivity to at least one item based on the user's product purchase history. The electronic device (110) may calculate the user's sensitivity to one item based on the length of time from the time the purchase benefit provided to a member is applied to the benefit product to the time the benefit product is purchased, and the size of the purchase benefit applied to the benefit product, for a benefit product purchased with a purchase benefit applied to one of the items purchased by the user. For example, the electronic device (110) may determine that the user's sensitivity is higher when the length of time from the time the purchase benefit is applied to the benefit product to the time the benefit product is purchased is shorter. For example, the electronic device (110) may determine that the user's sensitivity is higher when the size of the purchase benefit applied to the benefit product is smaller.

[0124] In one embodiment, the electronic device (110) may calculate a first score corresponding to each item based on the user's sensitivity to each item and the purchase benefit corresponding to each item. For example, the electronic device (110) may calculate a higher first score for any item as the user's sensitivity to the item increases. For example, the electronic device (110) may calculate a higher first score for any item as the purchase benefit included in the second benefit information (812) corresponding to the item increases. The electronic device (110) may determine a target item based on the first score corresponding to at least one item included in the second purchase benefit (812). For example, the electronic device (110) may determine the item having the highest score among the first scores corresponding to at least one item included in the second benefit information (812) as the target item.

[0125] In one embodiment, the electronic device (110) can determine the weights to be applied to each item from information about the target product. For example, the seller of the target product or the e-commerce platform can determine the weights to be applied to each item. The seller of the target product or the e-commerce platform can set a first weight for items related to price discounts and a second weight, which is lower than the first weight, for items related to shipping costs. The electronic device (110) can calculate a final score for each item by applying the weights to each item to the first score corresponding to each item. The electronic device (110) can determine the item with the highest final score among one or more items included in the second benefit information (812) as the target item.

[0126] The methods according to the present disclosure may be computer-implemented. The computer may, for example, include an electronic device capable of performing processing. While the steps of the methods in this disclosure are illustrated and described in a predetermined order, the steps may be performed in any order that can be arbitrarily combined according to the present disclosure, in addition to being performed sequentially. In one embodiment, at least some of the steps may be performed in parallel, iteratively, or heuristically. The present disclosure does not exclude variations or modifications to the methods. In one embodiment, at least some of the steps may be omitted, or other steps may be added.

[0127] Various embodiments of the present disclosure may be implemented as software recorded on a machine-readable recording medium. The software may be software for implementing the various embodiments of the present disclosure described above. The software may be inferred from various embodiments of the present disclosure by programmers skilled in the art to which the present disclosure pertains. For example, the software may be machine-readable instructions (e.g., code or code segments) or a program. The device may be a device capable of operating according to instructions called from a recording medium, such as a computer. In one embodiment, the device may be an electronic device according to embodiments of the present disclosure. In one embodiment, the processor of the device may execute the called instructions, causing components of the device to perform functions corresponding to the instructions. In one embodiment, the processor may be a processor according to embodiments of the present disclosure. The recording medium may refer to any type of recording medium that stores data and can be read by the device. The recording medium may include, for example, ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, etc. In one embodiment, the recording medium may be memory. In one embodiment, the recording medium may be implemented in a distributed form, such as in a network-connected computer system. The software may be distributed, stored, and executed in a computer system, etc. The recording medium may be a non-transitory recording medium. A non-transitory recording medium means a tangible medium regardless of whether data is stored semi-permanently or temporarily, and does not include a signal that is propagated transitorily.

[0128] Although the technical concept of the present disclosure has been described through various embodiments, the technical concept of the present disclosure encompasses various substitutions, modifications, and alterations that can be made within the scope understandable to those of ordinary skill in the art to which the present disclosure pertains. Furthermore, it should be understood that such substitutions, modifications, and alterations are included within the scope of the appended claims. Embodiments according to the present disclosure can be combined with each other. Each embodiment can be combined in various ways depending on the number of cases, and embodiments created by combining them also fall within the scope of the present disclosure.

Claims

1. In a method performed by an electronic device, A step of receiving a first request for a product purchase page of a target product of an e-commerce platform from a user terminal; In response to the first request, a step of determining whether the user of the user terminal has signed up for membership; A step of identifying benefit information that can be provided to the user when purchasing the target product based on information about the target product and whether the user has signed up for membership, wherein the benefit information includes a purchase benefit corresponding to one or more items related to a price discount of the target product; and If the above user has signed up for membership, a step for displaying on the product purchase page that the membership purchase benefits included in the above benefit information are provided in accordance with membership sign-up How to include.

2. In paragraph 1, The steps displayed on the product purchase page above are: A step of identifying comparative purchase benefits that can be provided to users who have not signed up for membership when purchasing the target product, for a specific item that provides membership purchase benefits among at least one item included in the above benefit information; and A step of comparing the membership purchase benefits corresponding to the specific item and the comparative purchase benefits, and displaying the comparison results on the product purchase page. How to include.

3. In paragraph 1, The above one or more items include two or more items, The steps displayed on the product purchase page above are: A step of displaying two or more purchase benefits corresponding to each of the two or more items on the product purchase page. How to include.

4. In paragraph 3, The steps displayed on the product purchase page above are: A step of displaying at least one image among two or more images corresponding to the two or more purchase benefits on the product purchase page together with the final price of the target product, wherein the final price of the target product is a price obtained by subtracting the sum of two or more discount amounts indicated by the two or more purchase benefits from the base price of the target product. How to include.

5. In paragraph 4, The steps displayed on the product purchase page above are: A step of displaying both of the above two or more images; A step of displaying an image corresponding to a purchase benefit with the largest discount amount among two or more discount amounts indicated by the two or more purchase benefits above; or A step for displaying an image corresponding to a purchase benefit with a discount applied according to membership registration among the above two or more purchase benefits. A method including one of the following:

6. In paragraph 3, The steps displayed on the product purchase page above are: A step for determining the target purchase benefit to which a discount is applied according to membership registration among the above two or more purchase benefits; and A step of displaying the above-determined target purchase benefit in the same color as the final price of the target product in the same row as the final price of the target product on the product purchase page. How to include.

7. In paragraph 6, The step of determining the above target purchase benefit is: If there are multiple purchase benefits that are subject to a discount based on membership registration among the above two or more purchase benefits, a step of determining the purchase benefit with the largest discount amount among the multiple purchase benefits as the target purchase benefit How to include.

8. In paragraph 1, A step of receiving a second request for a purchase option selection page for selecting a purchase option for the target product from the user terminal; In response to the second request, a step of determining whether the user has signed up for membership; and If the above user has not signed up for membership, a step of displaying a first purchase option for a user who has not signed up for membership and a second purchase option for a user who has signed up for membership on the purchase option selection page, respectively. How to include more.

9. In paragraph 8, The steps displayed on the purchase option selection page above are: A step of displaying first benefit information that can be provided to a user who has not signed up for membership when purchasing the target product in an area corresponding to the first purchase option included in the purchase option selection page; and A step of displaying information on second benefits that can be provided to users who have signed up for membership when purchasing the target product in an area corresponding to the second purchase option included in the purchase option selection page. How to include.

10. In paragraph 9, Each of the above first benefit information and the above second benefit information, Adjusted according to the information of the user purchasing the above target product, method.

11. In paragraph 9, The steps displayed on the purchase option selection page above are: A step of comparing the first benefit information and the second benefit information for each corresponding item; and A step of displaying the above comparison results on the purchase option selection page. Including, The above comparing steps are: A step of displaying the purchase benefit of the specific item separately from other purchase benefits included in the second benefit information, if the specific item included in the second benefit information does not exist in the first benefit information. How to include.

12. In paragraph 9, The steps displayed on the purchase option selection page above are: A step for causing the user terminal to maintain the display of benefit information corresponding to the selected purchase option among the first purchase option and the second purchase option on the purchase option selection page, and to remove the display of benefit information corresponding to purchase options other than the selected purchase option. How to include.

13. In paragraph 9, The steps displayed on the purchase option selection page above are: A step of causing the user terminal to display an icon indicating that the second purchase option is a recommended purchase option for the user in an area corresponding to the second purchase option included in the purchase option selection page. How to include.

14. In paragraph 13, The above icon indicates an item that is sensitive to the user among at least one item included in the second benefit information, The steps displayed on the purchase option selection page above are: A step of determining the target item among the at least one item based on at least one of the user's sensitivity for each of the at least one item and information about the target product. How to include.

15. In paragraph 14, The step of determining the above target items is: A step of calculating the user's sensitivity to each of the at least one item based on the user's product purchase history; A step of calculating a first score corresponding to each of the above items based on the sensitivity for each of the above items and the purchase benefit corresponding to each of the above items; and A step of determining the target item based on a first score corresponding to at least one of the above items. How to include.

16. In paragraph 15, The step of calculating the sensitivity of the above user is: A step of calculating the sensitivity of the user for one of the items purchased by the user based on the length of time from the time when the purchase benefit provided to the user who signed up for membership was applied to the benefit product to the time when the benefit product was purchased, and the size of the purchase benefit applied to the benefit product. How to include.

17. In paragraph 14, The step of determining the above target items is: A step of determining a weight to be applied to each of the above items from information about the above target product; A step of calculating a final score corresponding to each item by applying a weight applied to each item to the first score corresponding to each item; and A step of determining the item with the highest final score among the above one or more items as the target item. How to include.

18. One or more processors; and comprising one or more memories storing instructions to be executed by said one or more processors; An electronic device, wherein, upon execution of the above instructions, the one or more processors are configured to execute a method according to any one of claims 1 to 17.

19. A non-transitory computer-readable recording medium having recorded thereon instructions that, when executed by one or more processors, cause the one or more processors to perform an operation, A non-transitory computer-readable recording medium, wherein the instructions are configured to cause the one or more processors to execute a method according to any one of claims 1 to 17.

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