Advertisement pushing system based on shared multimedia

Abstract

An advertisement pushing system based on shared multimedia. By means of, but not limited to, the following ways, a viewer learns an advertisement to obtain a reward: 1) learning an advertisement on a shared movie screen of a community cinema to obtain a reward; 2) choosing to learn an advertisement, which is played by means of a television station channel, on a television at home to obtain a reward, or connecting to the television by using a complimentary shared advertising machine, and learning an advertisement at home by means of Internet Wi-Fi to obtain a reward; and 3) a listener listening to advertisement learning content, which is broadcast by a radio station, on a radio to obtain a reward. After correctly answering, by means of "listening, viewing, reading, copying, answering, questioning", etc., a question which is provided by an advertiser and is related to the learned advertisement content, the viewer (listener) obtains the reward. By using the reward which is obtained by means of learning the advertisement, the viewer (listener) can realize the deduction of an equal amount of cash during in-store purchase, the exchange for a movie ticket, the purchase of commodities at lower prices, etc. By means of the present invention, the objective of encouraging more viewers to learn advertisements, obtain rewards and purchase more commodities at reduced expenditure is achieved.

Description

Advertising push system based on shared multimedia

[0001] This invention relates to the field of shared multimedia technology, and in particular to an advertising push system based on shared multimedia. Background Technology

[0002] Commercial advertising is a business tactic used by merchants to promote their products to the general public. However, traditional commercial advertising has limited appeal to the public. It has become common for the public to avoid, evade, or reject advertisements, which makes commercial advertising less effective and unable to achieve the expected traffic-generating effect. Summary of the Invention

[0003] To address the above problems, this invention provides an advertising push system based on shared multimedia, specifically in the following ways: (1) watching new movies, advertisements, and news in a shared new movie theater; (2) watching advertisements broadcast on TV channels; and (3) a business system in which one can earn money by watching advertisements broadcast on a TV using a free shared advertising machine.

[0004] To achieve the above technical objectives, the technical solution adopted by the present invention is: an advertising push system based on shared multimedia, comprising: a shared cloud, an advertiser terminal, a user mobile terminal, and a shared screen;

[0005] Advertisers register accounts with the shared cloud using their basic information through the advertiser's app, while users register accounts with the shared cloud using their basic information through their mobile devices.

[0006] Advertisers submit their created ads and constraints to the shared cloud platform through the advertiser's client. The constraints include: verification questions related to the ad.

[0007] The shared cloud receives advertisements and constraints, plays the advertisements through the shared screen, and asks verification questions to the audience during or after the advertisement playback.

[0008] Users reply to verification questions via their mobile devices. The cloud platform receives users' replies and issues rewards to users if the replies are confirmed to be correct.

[0009] Optionally, the shared screen is a movie screen located in a shared movie theater;

[0010] The process of playing ads via shared cloud and shared screen includes: playing ads before playing a movie on a movie screen.

[0011] Optionally, the shared screen is the first HDMI interface of the television set receiving television channel information; the process of playing advertisements through the shared screen in the shared cloud includes:

[0012] Advertisements are played via the television channel through the television's first HDMI port.

[0013] Optionally, screen sharing can also be provided as a second HDMI port for televisions that receive TV channel information;

[0014] Both watching shared ads on individual TV channels and watching them using the user's home Wi-Fi network achieve the goal of earning money by watching ads.

[0015] Optionally, it also includes a shared advertising machine. The shared screen is connected to the second HDMI interface of the TV and shares the cloud. The process of playing advertisements through the shared screen includes:

[0016] Advertisements are played via the TV's second HDMI port using a shared advertising machine.

[0017] Optionally, a QR code for purchasing the corresponding product may be displayed in a designated location within the advertisement. After a user purchases the product by scanning the QR code with their mobile device, the reward paid to the user will increase if the user views the advertisement for the corresponding product again and responds correctly.

[0018] Optional, also includes:

[0019] The shared cloud platform pushes a list of new movies scheduled to play that day to users near the shared movie theater via their mobile devices; users can watch the movies pushed by the shared cloud platform through their mobile devices and also purchase movie tickets through the client.

[0020] Optionally, there are also options for the copyright holder and the television station;

[0021] Copyright holders register as members on the shared cloud platform through their own portal.

[0022] Shared cloud platforms purchase broadcast licenses for relevant works from copyright holders through group buying.

[0023] Television stations at all levels register as members and pay relevant membership fees and copyright usage fees through the television station's terminal to the shared cloud platform;

[0024] Share the cloud to obtain copyright monitoring big data from TV stations at all levels after becoming a member, and determine whether TV stations at all levels should broadcast the copyright holder's works based on the copyright monitoring big data;

[0025] When it is determined that television stations at all levels will broadcast works by copyright holders, copyright usage fees will be paid to the respective copyright holders through the copyright holder's end.

[0026] Optionally, the process of paying the relevant membership fees and copyright usage fees includes:

[0027] The shared cloud determines the level of the currently registered TV station, generates a bill based on the determined level and the pre-set fee standard corresponding to the level, and displays the bill through the TV station's terminal;

[0028] After receiving the bill, the TV station can pay in cash or by accepting payment in lieu of the right to use its unused advertising slots.

[0029] Optionally, the shared multimedia-based advertising push system also includes a radio station; the shared cloud receives the advertisement and its constraints, broadcasts the advertisement through the radio station, and poses verification questions to viewers during or after the advertisement's playback; users answer the verification questions via their mobile devices, and the shared cloud receives the users' responses and, if the responses are correct, distributes rewards to the users. In other words, users can learn about advertisements and earn rewards by listening to the radio.

[0030] Compared with the prior art, the beneficial effects of the present invention are as follows:

[0031] 1. Users can earn rewards by learning about advertisements on shared movie screens, or by learning about advertisements on their own TVs via the first HDMI port after advertisements are broadcast on TV channels. They can also use a free shared advertising machine to learn about advertisements on their own TVs via the second HDMI port. Viewers can choose to watch new movies nearby and learn about advertisements for rewards, or learn about advertisements on their own TVs at home for rewards. This model of earning rewards by watching advertisements incentivizes users to watch advertisements, and the rewards earned can be used to offset consumption expenditures (purchasing movie tickets or advertised merchandise), allowing users to consume without spending money or spend less money, thus stimulating users to watch advertisements.

[0032] 2. The shared copyright system in this invention aims to address the issue of copyright infringement caused by municipal and county-level television stations' inability to purchase film and television copyrights due to financial constraints; it also aims to protect the legitimate rights and interests of copyright holders, enabling the shared copyright platform to obtain broadcast licenses for film and television works through group buying, large-volume transactions, and low prices; and it aims to make copyright transactions simple, affordable, and mutually beneficial. The goal is to ensure that television stations can afford to use the platform, and copyright holders benefit. The shared copyright system operates on a membership basis, with television stations and copyright holders joining to enjoy preferential treatment provided by the platform. Attached Figure Description

[0033] The accompanying drawings, which are provided to further illustrate the invention and form part of this application, are not intended to limit the scope of the invention.

[0034] Figure 1 is an architecture diagram of an advertising push system based on shared multimedia provided in an embodiment of the present invention. Detailed Implementation

[0035] To make the objectives, technical solutions, and advantages of this invention clearer, the invention will be further described in detail below with reference to the embodiments and accompanying drawings. Here, the illustrative embodiments and descriptions of this invention are used to explain the invention, but are not intended to limit the invention.

[0036] Referring to Figure 1, an embodiment of the present invention provides an advertising push system based on shared multimedia, including: a shared cloud, an advertiser's terminal, a user's mobile terminal, and a shared screen.

[0037] Advertisers register accounts with the shared cloud using their basic information through the advertiser's app, while users register accounts with the shared cloud using their basic information through their mobile devices.

[0038] Advertisers submit their created ads and constraints to the shared cloud through the advertiser's client. The constraints include verification questions related to the ad.

[0039] The shared cloud receives advertisements and constraints, plays the advertisements through the shared screen, and poses verification questions to the audience during or after the advertisement playback.

[0040] Users reply to verification questions via their mobile devices. The cloud platform receives users' replies and issues rewards to users if the replies are confirmed to be correct.

[0041] In practice, the shared screen refers to the movie screen located in the shared movie theater.

[0042] The process of playing ads via shared cloud and shared screen includes: playing ads before playing a movie on a movie screen.

[0043] Alternatively, the shared screen is the first HDMI port of the TV set that receives TV channel information; the process of playing advertisements through the shared screen in the shared cloud includes: playing advertisements through the first HDMI port of the TV set via TV channels.

[0044] Optionally, screen sharing can also be provided as a second HDMI port for televisions that receive TV channel information.

[0045] Both watching shared ads on individual TV channels and watching them using the user's home Wi-Fi network achieve the goal of earning money by watching ads.

[0046] Alternatively, it may also include a shared advertising machine, where the shared screen is the second HDMI interface of the TV connected to the shared advertising machine; the process of playing advertisements through the shared cloud via the shared screen includes: playing advertisements through the second HDMI interface of the TV via the shared advertising machine.

[0047] In practice, the cinema can be built in towns and communities with a population of around 3,000. It will include: a professional 3D electronic cinema screen, security monitoring, automatic playback control, sound system, air conditioning system, lighting system, fire protection facilities, and massage chairs. To ensure the security of the content shown in the cinema, new films can be broadcast through a key provided by a platform in cooperation with relevant departments of the Film Bureau. To attract viewers, ticket prices can be set between 1 and 9 yuan (depending on the film). Multiple new films can be screened daily to attract viewers and stimulate the local economy. Before each film, local news can be played, with the platform rewarding viewers for watching. This allows more users to stay informed about the local situation. The news can be provided by local television stations, and the platform does not charge any fees for playing it. For example, before a film, 10 minutes of news can be shown, followed by 20 minutes of advertisements. Viewers can earn rewards while watching the news and advertisements, which can be used to offset the cost of the subsequent film screenings.

[0048] Verification methods can be implemented through user interaction, such as displaying a QR code at a predetermined location in a commercial advertisement at a set time. Users can scan the QR code with their mobile devices to verify their identity. After the user's mobile device parses the QR code, a response interface is displayed. After filling in the answer, the user can send the answer to a shared cloud via their mobile device.

[0049] Users can claim a shared advertising machine for free. The shared advertising machine is connected to the TV at home, and the shared cloud broadcasts advertising content through the shared advertising machine. Users get hundreds of opportunities to learn about advertising and earn advertising fees every day. For each advertisement that is verified, the user will receive an advertising fee of 1-100 RMB.

[0050] In practice, a QR code for purchasing the corresponding product is displayed in a designated location on the advertisement screen. After a user purchases the product by scanning the QR code with their mobile device, the reward paid to the user increases if the user views the advertisement for the corresponding product again and responds correctly.

[0051] The implementation also includes: the shared cloud pushes information on new movies to be shown that day to users near the shared movie theater via their mobile devices; users can watch advertisements pushed by the shared cloud through their mobile devices and also purchase movie tickets through the client.

[0052] In practice, a sharing model can also be adopted between the shared cloud platform and the television station. Specifically, the system also includes a copyright holder's end and a television station's end;

[0053] Copyright holders register as members on the shared cloud platform through their own portal.

[0054] Shared cloud platforms purchase broadcast licenses for relevant works from copyright holders through group buying.

[0055] Television stations at all levels register as members and pay relevant membership fees and copyright usage fees through the television station terminal to obtain broadcasting rights in the shared cloud.

[0056] Share the cloud to obtain copyright monitoring big data from TV stations at all levels after becoming a member, and determine whether TV stations at all levels should broadcast the copyright holder's works based on the copyright monitoring big data;

[0057] When it is determined that television stations at all levels will broadcast works by copyright holders, copyright usage fees will be paid to the respective copyright holders through the copyright holder's end.

[0058] Specifically, the process of paying the relevant membership fees and copyright usage fees includes:

[0059] The shared cloud determines the level of the currently registered TV station, generates a bill based on the determined level and the pre-set fee standard corresponding to the level, and displays the bill through the TV station's terminal;

[0060] After receiving the bill, the TV station can pay in cash or by accepting payment in lieu of the right to use its unused advertising slots.

[0061] Correspondingly, after acquiring the right to use idle advertising slots, the shared cloud platform can auction off the copyright usage fees. Specifically, during the auction, the shared cloud platform can determine the location of the TV station offering the idle advertising slots and send auction information to advertisers in the same region. Advertisers participate in the bidding through their own platforms, and the shared cloud platform determines the final advertiser who wins the right to use the idle advertising slots based on the bidding results. After obtaining the right to use the idle advertising slots, advertisers can place advertisements through the shared cloud platform. During or after the advertisement is played, the shared cloud platform displays multiple-choice questions related to the advertisement content. Users who view the advertisement can click to select the correct answer on their mobile devices and receive payment.

[0062] In practice, the shared multimedia-based advertising push system also includes radio stations; the shared cloud receives the advertisements and constraints, broadcasts the advertisements via radio, and poses verification questions to viewers during or after the broadcast; users answer the verification questions via their mobile devices, and the shared cloud receives the users' responses and distributes rewards to users if the responses are correct. In other words, users can learn about advertisements and receive rewards by listening to the radio.

[0063] In another specific implementation, when the shared cloud distributes rewards to users through their mobile devices, it can establish a mapping relationship between users, advertisers, and the rewards that users possess. That is, the rewards received by users are associated with the advertisers corresponding to the advertisements. After receiving the rewards, users can make purchases at the advertisers' physical stores and deduct the amount of their purchases from the rewards they receive.

[0064] Advertisers can upload the number of ads they own, along with the constraints for each ad. Rewards are accumulated when users view ads submitted by the same advertiser. For example, if an advertiser submits two ads, awarding the user 1 yuan for each view, up to a total of 50 yuan, the user can accumulate 100 yuan in advertising fees from that advertiser. When the user visits the advertiser's physical store, they can receive goods or related services worth no more than 100 yuan for free. During payment, after scanning the payment code on their mobile device, the user's mobile device displays the corresponding payment interface. The user enters the purchase amount on the payment interface, and the shared cloud automatically updates the difference. When the user settles the payment, the shared cloud automatically collects the cash from the user based on the difference.

[0065] The solution provided in this invention allows viewers to learn about advertisements and receive rewards through, but not limited to, the following methods: 1) learning about advertisements on shared movie screens in community cinemas; 2) learning about advertisements broadcast on television channels at home and receiving rewards, or using a free shared advertising machine connected to a television to learn about advertisements at home via the internet and receiving rewards; 3) listening to radio broadcasts of advertisement content and receiving rewards. Viewers receive rewards after correctly answering questions related to the learned advertisement content provided by the advertiser through methods such as "listening, watching, reading, copying, answering, and asking." The rewards earned by viewers from learning about advertisements can be used to: deduct equivalent cash when making purchases in stores, exchange for movie tickets, purchase goods at lower prices, and obtain services. The shared advertising business model aims to encourage more viewers to learn about advertisements, receive rewards, and purchase more goods with less money.

[0066] The above description is merely a preferred embodiment of the present invention and is not intended to limit the scope of protection of the present invention. Any modifications, equivalent substitutions, improvements, etc., made within the spirit and principles of the present invention are included within the scope of protection of the present invention.

Claims

1. An advertising push system based on shared multimedia, characterized in that, include: Shared cloud, advertiser's end, user's mobile end, and shared screen; Advertisers register accounts with the shared cloud using their basic information through the advertiser's app, while users register accounts with the shared cloud using their basic information through their mobile devices. Advertisers submit their created ads and constraints to the shared cloud platform through the advertiser's client. The constraints include: verification questions related to the ad. The shared cloud receives advertisements and constraints, plays the advertisements through the shared screen, and asks verification questions to the audience during or after the advertisement playback. Users reply to verification questions via their mobile devices. The cloud platform receives users' replies and issues rewards to users if the replies are confirmed to be correct.

2. The advertising push system based on shared multimedia as described in claim 1, characterized in that, The shared screen is a movie screen located in a shared movie theater; The process of playing ads via shared cloud and shared screen includes: playing ads before playing a movie on a movie screen.

3. The advertising push system based on shared multimedia as described in claim 1, characterized in that, The shared screen is the first HDMI port on the TV set used to receive TV channel information; The process of displaying advertisements via shared screen in a shared cloud includes: The advertisements are played via the TV channel through the TV's first HDMI port.

4. The advertising push system based on shared multimedia as described in claim 3, characterized in that, Screen sharing can also provide a second HDMI port for televisions that receive TV channel information; Both watching shared ads on individual TV channels and watching them using the user's home Wi-Fi network achieve the goal of earning money by watching ads.

5. The advertising push system based on shared multimedia as described in claim 1, characterized in that, It also includes shared advertising machines, with the shared screen being the second HDMI interface of a TV connected to the shared advertising machine; the process of playing advertisements through the shared cloud via the shared screen includes: Advertisements can be played using the second HDMI port on a TV via a shared advertising machine.

6. The advertising push system based on shared multimedia as described in any one of claims 1-5, characterized in that, The advertisement displays a QR code for purchasing the corresponding product at a designated location; after a user scans the QR code to purchase the product using their mobile device, the reward paid to the user increases if the user views the advertisement for the corresponding product again and responds correctly.

7. The advertising push system based on shared multimedia as described in claim 2, characterized in that, Also includes: The shared cloud platform pushes a list of new movies scheduled to play that day to users near the shared movie theater via their mobile devices; users can watch the movies pushed by the shared cloud platform through their mobile devices and also purchase movie tickets through the client.

8. The advertising push system based on shared multimedia as described in claim 3, characterized in that, It also includes the copyright holder's end, the TV station's end, the radio station's end, and the shared advertising end, etc.; Copyright holders register as members on the shared cloud platform through their own portal. Shared cloud platforms purchase broadcast licenses for relevant works from copyright holders through group buying. Television stations at all levels register as members and pay relevant membership fees and copyright usage fees through the television station's terminal to the shared cloud platform; Share the cloud to obtain copyright monitoring big data from TV stations at all levels after becoming a member, and determine whether TV stations at all levels should broadcast the copyright holder's works based on the copyright monitoring big data; When it is determined that television stations at all levels will broadcast works by copyright holders, copyright usage fees will be paid to the respective copyright holders through the copyright holder's end.

9. The advertising push system based on shared multimedia as described in claim 7, characterized in that, The process of paying the relevant membership fees and copyright usage fees includes: The shared cloud determines the level of the currently registered TV station, generates a bill based on the determined level and the pre-set fee standard corresponding to the level, and displays the bill through the TV station's terminal; After receiving the bill, the TV station can pay in cash or by accepting payment in lieu of the right to use its unused advertising slots.

10. The advertising push system based on shared multimedia as described in claim 1, characterized in that, It also includes radio stations; the shared cloud receives advertisements and constraints, broadcasts the advertisements through the radio station, and asks the audience verification questions during or after the advertisement is broadcast; Users reply to verification questions via their mobile devices. The cloud platform receives users' replies and issues rewards to users if the replies are confirmed to be correct.

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