Information display method and apparatus, device, storage medium, and product

Abstract

The present disclosure provides an information display method and apparatus, a device, a storage medium, and a product. The method comprises: in response to a triggering operation on first-type content, displaying a media content display page corresponding to the first-type content; and if service information of second-type content matches service information of the first-type content, displaying, in the media content display page corresponding to the first-type content, identification information corresponding to the second-type content, wherein the identification information is used for triggering a display page for displaying the second-type content. The use of the technical solution can improve the flexibility of information display, and improve the interaction efficiency.

Description

Information display methods, devices, equipment, storage media and products

[0001] This application claims priority to Chinese Patent Application No. 202410676074.0, filed on May 28, 2024, the disclosure of which is incorporated herein by reference in its entirety. Technical Field

[0002] This disclosure relates to information display methods, apparatus, devices, storage media, and products. Background Technology

[0003] With the rapid development of information technology and the popularization of mobile internet, users can access a wide variety of resources through various internet-related functions. For example, online shopping allows users to purchase various goods, services, and virtual resources, providing numerous conveniences for all aspects of their lives and work. Summary of the Invention

[0004] This disclosure provides information display methods, apparatus, devices, storage media, and products, which can optimize existing information display schemes in pages used to display media content.

[0005] In a first aspect, embodiments of this disclosure provide an information display method, including:

[0006] In response to the triggering operation of the first type of content, display the media content display page corresponding to the first type of content;

[0007] If the business information of the second type of content matches the business information of the first type of content, then the identification information corresponding to the second type of content is displayed on the media content display page corresponding to the first type of content; the identification information is used to trigger the display page of the second type of content.

[0008] Secondly, this disclosure also provides an information display device, including:

[0009] The page display module is used to respond to the trigger operation of the first type of content and display the media content display page corresponding to the first type of content;

[0010] The identification information display module is used to display the identification information corresponding to the second type of content in the media content display page corresponding to the first type of content if the business information of the second type of content matches the business information of the first type of content; the identification information is used to trigger the display page of the second type of content.

[0011] Thirdly, embodiments of this disclosure also provide an electronic device, the electronic device comprising:

[0012] One or more processors;

[0013] Storage device for storing one or more programs.

[0014] When the one or more programs are executed by the one or more processors, the one or more processors implement the information display method provided in the embodiments of this disclosure.

[0015] Fourthly, embodiments of this disclosure also provide a storage medium containing computer-executable instructions, which, when executed by a computer processor, are used to perform the information display method provided in embodiments of this disclosure.

[0016] Fifthly, this disclosure also provides a computer program product, including a computer program that, when executed by a processor, implements the information display method provided in this disclosure. Attached Figure Description

[0017] The above and other features, advantages, and aspects of the embodiments of this disclosure will become more apparent from the accompanying drawings and the following detailed description. Throughout the drawings, the same or similar reference numerals denote the same or similar elements. It should be understood that the drawings are schematic, and the originals and elements are not necessarily drawn to scale.

[0018] Figure 1 is a flowchart illustrating an information display method provided in an embodiment of this disclosure;

[0019] Figure 2 is a flowchart illustrating another information display method provided in an embodiment of this disclosure;

[0020] Figure 3 is a schematic diagram of an interface provided in an embodiment of this disclosure;

[0021] Figure 4 is a schematic diagram of another interface provided in an embodiment of this disclosure;

[0022] Figure 5 is a schematic diagram of an interface interaction provided in an embodiment of this disclosure;

[0023] Figure 6 is a schematic diagram of another interface interaction provided in an embodiment of this disclosure;

[0024] Figure 7 is a structural schematic diagram of an information display device provided in an embodiment of this disclosure;

[0025] Figure 8 is a schematic diagram of the structure of an electronic device provided in an embodiment of this disclosure. Detailed Implementation

[0026] Embodiments of this disclosure will now be described in more detail with reference to the accompanying drawings. While some embodiments of this disclosure are shown in the drawings, it should be understood that this disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of this disclosure. It should be understood that the accompanying drawings and embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of protection of this disclosure.

[0027] It should be understood that the steps described in the method embodiments of this disclosure may be performed in different orders and / or in parallel. Furthermore, the method embodiments may include additional steps and / or omit the steps shown. The scope of this disclosure is not limited in this respect.

[0028] The term "comprising" and its variations as used herein are open-ended inclusions, meaning "including but not limited to". The term "based on" means "at least partially based on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Definitions of other terms will be given in the description below.

[0029] It should be noted that the concepts of "first" and "second" mentioned in this disclosure are used only to distinguish different devices, modules or units, and are not used to limit the order of functions performed by these devices, modules or units or their interdependencies.

[0030] It should be noted that the terms "a" and "a plurality of" used in this disclosure are illustrative rather than restrictive, and those skilled in the art should understand that, unless otherwise expressly indicated in the context, they should be understood as "one or more".

[0031] The names of messages or information exchanged between multiple devices in the embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of such messages or information.

[0032] It is understood that before using the technical solutions disclosed in the various embodiments of this disclosure, users should be informed of the types, scope of use, and usage scenarios of the personal information involved in this disclosure in an appropriate manner in accordance with relevant laws and regulations, and user authorization should be obtained.

[0033] For example, upon receiving a user's active request, a prompt message is sent to the user to explicitly inform them that the requested operation will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the software or hardware, such as the electronic device, application, server, or storage medium performing the operations of this disclosed technical solution, based on the prompt message.

[0034] As an optional but non-limiting implementation, in response to a user's active request, sending a prompt message to the user can be done via a pop-up window, where the prompt message can be presented in text format. Furthermore, the pop-up window can also include a selection control allowing the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0035] It is understood that the above notification and user authorization process are merely illustrative and do not constitute a limitation on the implementation of this disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of this disclosure.

[0036] It is understood that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and related provisions.

[0037] Figure 1 is a flowchart illustrating an information display method provided in an embodiment of this disclosure. This embodiment is applicable to situations where information is displayed on a page displaying media content. The method can be executed by an information display device, which can be implemented in the form of software and / or hardware. Optionally, it can be implemented by an electronic device, such as a mobile terminal like a mobile phone, smartwatch, tablet computer, or personal digital assistant, or a personal computer (PC) or server.

[0038] As shown in Figure 1, the method includes:

[0039] Step 101: In response to the triggering operation of the first type of content, display the media content display page corresponding to the first type of content.

[0040] For example, the page in this embodiment of the disclosure may be an application page or webpage displayed on a preset client in an electronic device, etc., and is not specifically limited. The preset client may be a preset application or a webpage client. Media content may be image content, graphic content, or video content, etc. The first type of content may be media content displayed in the form of a work, such as a picture work, graphic work, or video work, etc. The preset server corresponding to the preset client supports the media content publishing function, and media content can be published through an account registered in the preset server.

[0041] For example, the triggering operation for the first type of content can be an operation to trigger the display of the first type of content. For instance, the current first type of content could be the first media content in a preset media stream. Triggering the display of the preset media stream could be a triggering operation for the first type of content. In response to this triggering operation, a display page corresponding to the preset media stream would be displayed, showing the first media content. Therefore, this display page could also be equivalent to a media content display page corresponding to the first type of content. Alternatively, the current first type of content could be the Nth media content (N greater than 1) in a preset media stream. During the display of the (N-1)th media content on the media content display page, triggering the display of the next media content could be a triggering operation for the first type of content. In response to this triggering operation, a media content display page corresponding to the first type of content would be displayed. The first type of content can be published by the target account holder or administrator and displayed in a preset client for other users to view.

[0042] Step 102: If the business information of the second type of content matches the business information of the first type of content, then display the identification information corresponding to the second type of content on the media content display page corresponding to the first type of content; the identification information is used to trigger the display page of the second type of content.

[0043] For example, the second type of content is content of a different type than the first type of content. Accounts in the preset server can provide services to users through preset clients. These services can be categorized as preset businesses, and the same account can correspond to multiple preset businesses, such as live streaming, store services, or information services. The second type of content can include content related to implementing the preset businesses. The business information of the second type of content can include information related to the preset businesses based on the second type of content, such as business data of the preset businesses based on the second type of content, information about recommended objects associated with the preset businesses in the second type of content, and information about the account to which the second type of content belongs. Optionally, the recommended objects can specifically be resource objects that can be obtained through the preset client, such as goods, items, services, information, or virtual resources. The following explanation uses goods as an example. The recommended objects can be provided by a preset entity, that is, the preset entity can be the provider of the recommended objects, such as a merchant or store. The preset business is a business used to allow users to obtain recommended objects, such as users purchasing goods through live streaming and store services.

[0044] For example, the first type of content, such as video works, may also contain information related to the preset business. The business information of the first type of content may include the display object of the first type of content (such as the products introduced in the video works), the display content of the first type of content (such as the product images or product description audio displayed in the video works), and the information of the account to which the first type of content belongs.

[0045] For example, a matching condition can be pre-defined to determine whether the business information of the second type of content matches the business information of the first type of content. This is denoted as the preset matching condition. If the preset matching condition is met, the identification information corresponding to the second type of content is displayed on the media content display page corresponding to the first type of content. This allows users to easily access the display page for the second type of content by triggering the identification information. Users can then input operations related to the preset business, such as retrieving a recommended object, on the second type of content display page. Specifically, the display page for the second type of content can be the business page for the preset business, and the identification information can be a preset control serving as the entry point to the business page. This allows users to easily access the corresponding business page by triggering the identification information while viewing the first type of content on the media content display page corresponding to the first type of content, enabling further interaction related to the preset business on the business page. For example, a preset control for the live streaming business can trigger entry to the live video page, a preset control for the store business can trigger entry to the store page, and a preset control for the information business can trigger entry to the information dialog box page, etc.

[0046] Optionally, the identification information is a preset control, which is displayed in a preset area on the media content display page corresponding to the first type of content. The specific location of the preset area is not limited. For example, the preset area can be located at the bottom of the media content display page corresponding to the first type of content. Alternatively, the preset area can be adjacent to the target area. The target area is used to display the theme information of the first type of content and / or the account identifier of the account to which the first type of content belongs. This allows users to quickly locate the identification information, further improving interaction efficiency. The theme information can be set by the user who published the first type of content, so that users viewing the first type of content can quickly understand the key information of the first type of content. The account to which the first type of content belongs is, for example, the target account, and the account identifier can include the account name of the target account.

[0047] For example, a single account may correspond to multiple preset services, meaning there may be multiple types of second-type content. The media content display page can display identification information corresponding to one or more types of second-type content. Optionally, to reduce excessive obstruction of the media content displayed on the media content display page, at most one piece of identification information can be displayed on the media content display page at a time. For example, in a preset area, one piece of identification information may be displayed or no identification information may be displayed at the same time.

[0048] Optionally, the preset control includes at least one of the following: a business identifier of the preset service to which the corresponding second type of content belongs, an object identifier of the recommended object of the corresponding second type of content, and change information of the recommended object of the corresponding second type of content. Therefore, information related to the preset service can be displayed in the preset control, helping users quickly determine whether they need to enter the corresponding service page by triggering the preset control.

[0049] For example, the business identifier may include the business name of the preset business, such as live streaming or store. The object identifier may include the object name (such as product name), the image associated with the object (such as product icon), or the object description (description of the product). The change information of the recommended object may include the addition of a recommended object (such as new product launch), the increase in the number of items acquired (such as increased product sales), or the decrease in the remaining quantity (such as insufficient inventory). For different preset businesses, the text displayed in the preset control can be different. For example, for the live streaming business, it may display "View Live Stream + Product Name", and for the store business, it may display "Browse Store + x New Items".

[0050] The information display method provided in this embodiment responds to a triggering operation of a first type of content by displaying a media content display page corresponding to the first type of content. If the business information of a second type of content matches the business information of the first type of content, then identification information corresponding to the second type of content is displayed on the media content display page corresponding to the first type of content. The identification information is used to trigger the display page for the second type of content. By adopting the above technical solution, if the business information of the second type of content matches the business information of the first type of content, the identification information corresponding to the second type of content is displayed on the media content display page corresponding to the first type of content. This allows users to conveniently access the display page for the second type of content by triggering the identification information while viewing the media content display page corresponding to the first type of content, thereby improving the flexibility of information display and increasing interaction efficiency.

[0051] In some embodiments, the business information of the second type of content is matched with the business information of the first type of content, including at least one of the following: at least one recommended object of the second type of content matches the display object of the first type of content; the display content of the first type of content includes content related to a preset business to which the second type of content belongs; the account to which the second type of content belongs is the same as the account to which the first type of content belongs, and the business data of the second type of content meets preset conditions. Therefore, by reasonably setting preset matching conditions, the display of identification information on the media content display page can be flexibly and accurately controlled.

[0052] For example, the second type of content can be associated with one or more recommended objects, such as one or more products provided by a pre-defined business. If at least one of the recommended objects matches the display object of the first type of content, identification information can be displayed.

[0053] Optionally, matching at least one recommended object of the second type of content with the displayed object of the first type of content includes: the similarity between at least one recommended object of the second type of content and the displayed object of the first type of content meets a first preset similarity requirement, and / or, the category of at least one recommended object of the second type of content has a preset correspondence with the category of the displayed object of the first type of content. This allows for a more accurate determination of whether a recommended object matches a displayed object.

[0054] For example, the first preset similarity requirement can be set according to the actual situation. For instance, if at least one recommended object of the second type of content and the displayed object of the first type of content belong to the same category, then the first preset similarity requirement is met. The specific classification method of the object category is not limited. Taking products as an example, the object category can be classified based on dimensions such as product use, product material, product specifications, product style, and product sales.

[0055] For example, at least one recommended object of the second type of content has a preset correspondence with the type of displayed object of the first type of content. Specifically, this could be that the types are the same, the type similarity meets a preset type similarity requirement, or the degree of matching of the types meets a preset degree of matching requirement. The classification method here can be the same as or different from the classification method described above. The degree of matching can be determined based on whether there is a preset binding relationship between the type of at least one recommended object and the type of displayed object of the first type of content. For example, if a preset binding relationship exists, then the preset degree of matching requirement is met. For example, the preset binding relationship can be set by the internet platform, client, or user. Taking a product as an example, at least one recommended object is a top, and the displayed object can be pants. When the two are paired, they form a complete outfit, and the degree of matching meets the preset degree of matching requirement.

[0056] In some embodiments, if the business information of the second type of content matches the business information of the first type of content, then the identification information corresponding to the second type of content is displayed on the media content display page corresponding to the first type of content. This includes: if at least one recommended object of the second type of content matches the display object of the first type of content, then the identification information corresponding to the second type of content is displayed on the media content display page corresponding to the first type of content. The display page of the second type of content includes at least one recommended object that matches the display object of the first type of content. This allows users to quickly view at least one recommended object that matches the display object of the first type of content after triggering the identification information to enter the display page of the second type of content, further improving interaction efficiency.

[0057] In some embodiments, the second type of content can be live video (such as a live stream in a live room), or it can be content related to a preset subject (such as content related to a store, specifically the content on a store page, including the store name, store description, and product information in the store).

[0058] Optionally, when the second type of content is a live video, at least one recommended object of the second type of content includes at least one recommended object from the preset recommended object set corresponding to the live video. The preset recommended object set corresponding to the live video may include a set of recommended objects that can be obtained through the preset service to which the live video belongs, i.e., the live streaming service, specifically such as products linked in the live stream. Optionally, at least one recommended object of the second type of content includes at least one recommended object from the preset recommended object set of the current live stream to which the live video belongs.

[0059] Optionally, when the second type of content is related to a preset subject, at least one recommended object of the second type of content includes at least one recommended object from a preset recommended object library provided by the preset subject. For example, the preset recommended object library may include recommended objects that can be obtained through preset services (store services) corresponding to the preset subject (such as a store), such as products published on the store page.

[0060] In some embodiments, when the second type of content is a live video, the displayed content of the first type of content includes content related to a preset service to which the second type of content belongs, including: the displayed content of the first type of content includes first prompt information related to the live streaming service to which the live video belongs. Therefore, when the first type of content contains first prompt information related to the live streaming service, identification information can be displayed, allowing the target account to flexibly control the display of identification information on the media content display page by adding first prompt information to the first type of content, thus helping to improve the processing efficiency of the live streaming service.

[0061] For example, the first prompt information exists in the display content of the first type of content in at least one form, including text, audio, and images. For instance, it could be text, audio, or image content related to the live streaming business, such as text, voice, or images introducing live streaming discounts or best-selling information. The first prompt information may be unrelated to the live streaming session. Authors of the first type of content can increase the probability of displaying the live streaming video's display information by adding first prompt information related to the live streaming business to the first type of content, thereby better meeting the business needs of the live streaming business. For example, when publishing the first type of content through a target account, the first type of content can be identified to determine whether it includes the first prompt information. If it does, a live streaming tag can be added to the first type of content. When it is necessary to display the media content display page corresponding to the first type of content, the live streaming tag can be directly read to quickly determine whether the corresponding identification information needs to be displayed.

[0062] In some embodiments, when the second type of content is related to a preset subject, the displayed content of the first type of content includes content related to a preset business to which the second type of content belongs, including: the displayed content of the first type of content includes second prompt information related to the main business of the preset subject. Therefore, when the first type of content contains second prompt information related to the main business of the preset subject, identification information can be displayed, allowing the target account to flexibly control the display of identification information on the media content display page by adding second prompt information to the first type of content, thus helping to improve the processing efficiency of the main business of the preset subject.

[0063] For example, the second prompt information exists in the display content of the first type of content in at least one of the forms of text, audio, and images. For instance, it may be text, audio, or image content related to the main business of the preset subject, such as text, voice, or images introducing store discount information or store best-selling information.

[0064] In some embodiments, when the second type of content is a live video, the business data of the second type of content meets preset conditions, including: the live streaming popularity data of the current live stream to which the live video belongs meets a first preset requirement. Therefore, when the target account is in a live streaming state, it is possible to dynamically and accurately determine whether to display corresponding identification information based on the live streaming popularity of the current live stream.

[0065] Optionally, the live stream popularity data includes business data generated by triggering preset interactive events for recommended objects in a preset set of recommended objects associated with this live stream, and / or business data generated by triggering preset interactive operations for this live stream.

[0066] For example, live stream popularity data includes data that characterizes the popularity attributes of the live stream video display page (hereinafter referred to as the live stream video page) (specifically, the popularity attributes of the live stream room to which the live stream video page belongs). Live stream popularity data may include business data generated by triggering the preset interactive events, such as the number of orders or items added to cart during the live stream, reflecting the popularity of products within the live stream room. Live stream popularity data may also include business data generated by triggering preset interactive operations, such as entering the live stream video page (which can be used to count the number of viewers in the live stream room), liking, commenting, or following the live stream room, reflecting the interactive atmosphere within the live stream room.

[0067] In some embodiments, when the second type of content is related to a preset subject, the business data of the second type of content meets preset conditions, including: preset business indicators determined based on the business data of the preset subject meet a second preset requirement. Therefore, based on whether the preset business indicators of the preset subject meet the preset requirement, it is dynamically and accurately determined whether to display the corresponding identification information.

[0068] For example, preset business metrics can be indicators that reflect the activity level of the main business of the preset entity. For example, they may include the cumulative number of times the recommended object is accessed (such as the cumulative sales volume of the product), the number of newly added recommended objects (such as the new product launches), or the number of times the display page of the second type of content is visited within a preset period (such as the most recent week).

[0069] In some embodiments, each different second type of content can have its own pre-defined matching conditions (such as the preset matching conditions described above). When the business information of a certain second type of content meets the preset matching conditions corresponding to the business information of the first type of content, there is a possibility that the corresponding identification information will be displayed. Meeting the corresponding preset matching conditions can be considered a prerequisite for displaying the corresponding identification information on the media content display page corresponding to the first type of content. However, when at least two second types of content meet the corresponding preset matching conditions simultaneously, it is necessary to further determine which second type of content's identification information should be displayed.

[0070] Figure 2 is a flowchart illustrating another information display method provided in this embodiment. This embodiment optimizes the various optional solutions in the above embodiments. Specifically, the method includes the following steps:

[0071] Step 201: In response to the triggering operation of the first type of content, display the media content display page corresponding to the first type of content.

[0072] Step 202: If the business information of the live video and the business information of the relevant content of the preset subject both match the business information of the first type of content, then determine the target second type of content based on the first target business data and / or the second target business data, wherein the first target business data is the business data corresponding to the live video, the second target business data is the business data corresponding to the relevant content of the preset subject, and the target second type of content is the live video or the relevant content of the preset subject.

[0073] Among them, the account to which the second type of content belongs and the account to which the first type of content belongs are the target accounts.

[0074] Optionally, the target business data can be relevant data that can characterize the historical or real-time business situation of the corresponding preset business. Taking the preset business as a live streaming business as an example, the corresponding target business data may include the number of viewers in previous live streams or the number of viewers in the current live stream; taking the preset business as a store business as an example, the corresponding target business data may include the number of orders in the historical period or the number of orders in the current period (such as today).

[0075] For example, the first target business data includes at least one of the following: in a live streaming service, first business data generated when a single user triggers a preset interaction event for different preset accounts, wherein the preset interaction event is used to obtain recommended objects; second business data generated when multiple users trigger the preset interaction event for the same target account in a live streaming service; and live streaming popularity data of the current live stream to which the live video belongs. The second target business data includes at least one of the following: third business data generated when a single user triggers a preset interaction event for different preset accounts in the main business of the preset subject; and fourth business data generated when multiple users trigger the preset interaction event for the same target account in the main business of the preset subject.

[0076] For example, a single user can be the user currently viewing the media content display page, and a preset account can be an account registered in a preset server, which may or may not include the target account. The first and / or third business data generated by triggering the preset interaction event can include the number of orders (specifically, the number within a first preset statistical period, such as the cumulative number of orders for the user in the past month), and can also include the ratio of the number of orders to the number of times the user enters the display page of the second type of content (specifically, the ratio within a second preset statistical period, such as b / a if the user has entered the display page of the second type of content a times and the cumulative number of orders b in the past six months). For example, the first business data corresponding to the live streaming business can include the total number of orders generated by a single user purchasing goods on the live streaming video pages of different preset accounts; the third business data corresponding to the store can include the total number of orders generated by a single user purchasing goods on the store pages of different preset accounts. By comparing the business data corresponding to different preset businesses, the second type of content corresponding to the preset business with the best business data performance (such as the highest number of orders) can be determined as the target second type of content. For example, a first score is used to characterize data performance. Optionally, the first scores corresponding to the first business data and the third business data are determined respectively, and the second type of content with the highest corresponding first score is determined as the target second type of content.

[0077] Optionally, the similarity between the preset account and the target account meets a second preset similarity requirement, and / or, the similarity between the recommended object corresponding to the preset account and the recommended object corresponding to the target account meets a third preset similarity requirement. This allows for a more accurate comparison of target business data, leading to a more reasonable determination of the target preset controls.

[0078] For example, the similarity of accounts can be based on a first preset dimension. This first preset dimension might include account type, which can be categorized based on factors such as account attributes, account activity, and the number of followers. It can also include the relationship between a single user and the account, such as whether the user follows the account. The second preset similarity requirement can specifically be that the similarity is greater than or equal to a second preset similarity threshold. If there are multiple first preset dimensions, a weighted score can be calculated for the similarity scores of each first preset dimension to obtain the similarity between the preset account and the target account.

[0079] For example, the similarity of the recommended objects can be the similarity of a second preset dimension. The second preset dimension may include, for example, object type, which can be categorized based on factors such as the object's industry, product category, and sales volume. The second preset dimension may also include the association between the individual user and the recommended object, such as whether the individual user has purchased the recommended object. The third preset similarity requirement can specifically be that the similarity is greater than or equal to a third preset similarity threshold. Assuming there are multiple second preset dimensions, a weighted score for the similarity of each second preset dimension can be calculated, representing the similarity between the recommended object corresponding to the preset account and the recommended object corresponding to the target account.

[0080] For example, at the target account level, multiple users corresponding to different preset services may or may not overlap, generally referring to multiple different users. The second and / or fourth business data generated by multiple users triggering preset interaction events for the same target account may include the number of orders (specifically, the number within a third preset statistical period, such as the cumulative number of orders for the preset service in the most recent month), and may also include the ratio of the number of orders to the number of times the business page is accessed (which can be recorded as conversion efficiency, specifically, the ratio within a fourth preset statistical period, such as c times the business page has been accessed cumulatively in the most recent six months, and d times the number of orders has been accumulated, then the ratio is d / c). For example, the second business data corresponding to the live streaming service may include the total number of orders generated from purchasing goods on the target account's live streaming video page, and may also include the ratio of this total number to the number of times the live streaming video page has been accessed. If the same user accesses the page multiple times, the corresponding number of accesses can be accumulated; for example, if user A accesses the live streaming video page 3 times, then the number of accesses increases by 3. The fourth business data corresponding to the store may include the total number of orders generated from purchasing goods on the target account's store page, and may also include the ratio of this total number to the number of times the store page has been accessed. By comparing the business data corresponding to different preset businesses, the second type of content corresponding to the preset business with the best performance (e.g., the highest conversion efficiency) can be determined as the target second type of content. For example, a second score can be used to characterize data performance. Optionally, the second scores corresponding to the second business data and the fourth business data can be determined, and the second type of content with the highest corresponding second score can be determined as the target second type of content.

[0081] Optionally, determining the target second type of content based on the first target business data and / or the second target business data may include: determining a third score corresponding to the live video based on a first score corresponding to the first business data and a second score corresponding to the second business data; determining a third score corresponding to the relevant content of a preset subject based on the first score corresponding to the third business data and a second score corresponding to the fourth business data; and determining the second type of content with the highest corresponding third score as the target second type of content. This allows for a more comprehensive determination of the target second type of content from richer dimensions, making the determination of the target second type of content more accurate.

[0082] For example, in live streaming services, the live streaming popularity data of the target account for this live stream can be obtained. If the live streaming popularity data of the live stream to which the live stream video belongs meets the target requirements, then the live stream video is identified as target second type content. The target requirements could be, for example, that the value corresponding to the live streaming popularity data is greater than or equal to a first preset threshold. Therefore, when the live stream has high popularity, the live stream video can be directly identified as target second type content, improving the processing efficiency of the live streaming service.

[0083] Step 203: Display the identification information corresponding to the target second type of content on the media content display page corresponding to the first type of content.

[0084] The information display method of this disclosure embodiment, when displaying the media content display page corresponding to the first type of content, if the business information of the live video and the business information of the main business of the preset subject both match the business information of the first type of content, the identification information corresponding to the second type of content to be displayed can be dynamically determined according to the business data. Compared with the method of pre-setting the information display priority, the flexibility of the identification information display can be improved, and the display of the identification information is related to the business data, which is conducive to improving the processing efficiency of the preset business corresponding to the displayed identification information.

[0085] In some embodiments, the business page is used to display object information and preset interactive controls of the recommended object. The preset interactive controls are used to trigger a preset interactive event to obtain the recommended object. The display methods of the object information and / or the preset interactive controls differ in different business pages. Therefore, for a business that allows users to obtain recommended objects, the target preset control (identification information corresponding to the target second type of content) can be determined more flexibly based on business data. This allows users to enter the corresponding business page by triggering the target preset control, view the object information and preset interactive controls with the corresponding display style, and then trigger the preset interactive event to obtain the recommended object.

[0086] Optionally, the recommended objects supported in different preset services may or may not overlap, depending on the actual business needs. The object information of the recommended object may include object attribute information and / or image resource information, and may also include other information related to the recommended object. Object attribute information may include object identifiers (e.g., product name), object acquisition cost (e.g., product price), object inventory (e.g., availability or remaining quantity), object characteristics (e.g., product selling points), brand, model, material, or ingredients. Image resource information may include information about images and / or videos associated with the recommended object, such as product illustrations (e.g., product photos) or product explanation videos (e.g., live replay videos of the product). Preset interactive controls can specifically be interactive events (denoted as preset interactive events) used to trigger the process of acquiring recommended objects. Preset interactive events may include object detail viewing events (e.g., viewing product details), object addition events (e.g., adding a product to the shopping cart), or object acquisition events (e.g., purchasing a product or checking out the shopping cart).

[0087] The display methods of object information and / or preset interactive controls differ across different business pages. For example, the different display methods can be reflected in the different display carriers. For instance, on a live video page, object information can be displayed in object units, such as product explanation cards. Object units can also be units displayed in the live object list (preset object information list), which corresponds to the preset recommended object set associated with the live video page. This preset recommended object set can include recommended objects that have been explained, are being explained, or are yet to be explained in this live stream. On a store page (the page displaying relevant content of the preset main body), object information can be displayed in object modules, such as modules displayed in the store showcase. Object modules in the store showcase can be arranged in a list or matrix format. The store showcase is used to display the recommended objects currently available in the store, for example, in the form of a preset object information list. Similarly, on a live video page, preset interactive controls can be displayed in object units; on a store page, preset interactive controls can be displayed in the object details page of the recommended object. For example, differences in display methods can be reflected in different display styles. For instance, on a live video page, object information is associated with an object number, which indicates the recommended object's position within the current live stream. Furthermore, the display style of object information for recommended objects being explained differs from that of recommended objects not being explained. On a store page, object information generally does not have an associated number. Differences in display methods can also be reflected in different display content. For example, on a live video page, the text in the preset interactive controls could be "Claim Coupon and Purchase," while on a store page, the text in the preset interactive controls could be "Claim Coupon and Purchase" or "Buy Now," etc.

[0088] Figure 3 is a schematic diagram of an interface provided in an embodiment of this disclosure. As shown in Figure 3, the first type of content is displayed on the media content display page 301 corresponding to the first type of content. The first type of content is a video posted by the "XX Women's Shoes" store account. The video contains video images of high heels. The "XX Women's Shoes" store account is in a live broadcast state. If the business information corresponding to the live broadcast video and the relevant content of the store are both matched with the business information of the first type of content, and it is further determined that the live broadcast video is the target second type of content, then the identification information 302 corresponding to the live broadcast video can be displayed on the media content display page 301. The text of the identification information 302 corresponding to the live broadcast video includes "View Live Broadcast" and "White High Heels". The identification information 302 corresponding to the live broadcast video is displayed in a preset area. The display position of the preset area is adjacent to the display position of the target area. The target area is used to display the account identification of the "XX Women's Shoes" store, such as "@XX Women's Shoes".

[0089] Figure 4 is another schematic diagram of the interface provided in this embodiment. As shown in Figure 4, the first type of content is displayed on the media content display page 401 corresponding to the first type of content. The first type of content is a video posted by the "XX Women's Shoes" store account. The video contains video images of high heels. The "XX Women's Shoes" store account is in a live broadcast state. If the business information corresponding to the live broadcast video and the relevant content of the store are both matched with the business information of the first type of content, and it is further determined that the relevant content of the store is the target second type of content, then the identification information 402 corresponding to the relevant content of the store can be displayed on the media content display page 401. The text of the identification information 402 corresponding to the relevant content of the store includes "Browse the store" and "24 new items". The identification information 402 corresponding to the relevant content of the store is displayed in a preset area. The display position of the preset area is adjacent to the display position of the target area. The target area is used to display the theme information of the video, such as "You can't do without high heels" in Figure 4.

[0090] In some embodiments, the preset matching conditions corresponding to the live video include at least two. When the target second type of content is a live video, if the first preset matching condition is met, the preset controls of the live video are displayed in a first preset style; if the second preset matching condition is met, the preset controls of the live video are displayed in a second preset style. The first preset style and the second preset style are different. Therefore, when the preset controls of the live video are displayed due to meeting different preset matching conditions, different display styles can be used, improving the display flexibility of the preset controls in different scenarios. This allows users to view different styles of preset controls for the live video in different scenarios, which is beneficial for improving interaction efficiency.

[0091] For example, the first preset style and the second preset style are different, which can be reflected in at least one of the following: the text content, text style, control size, and control background color of the preset control of the live video.

[0092] In some embodiments, after displaying the identification information corresponding to the second type of content on the media content display page corresponding to the first type of content, the method further includes: if at least one recommended object of the second type of content matches the display object of the first type of content, in response to a triggering operation on the identification information, displaying the display page of the second type of content, and displaying the object information of at least one recommended object matching the display object of the first type of content in a preset display manner on the display page of the second type of content; and / or, if the display content of the first type of content includes content related to a preset business to which the second type of content belongs, or if the account to which the second type of content belongs is the same as the account to which the first type of content belongs and the business data of the second type of content meets preset conditions, in response to a triggering operation on the identification information, displaying the display page of the second type of content, and displaying the object information of the target recommended object in a preset display manner on the display page of the second type of content, wherein, if the second type of content is a live video, the target recommended object includes the recommended object being explained in the current live broadcast to which the live video belongs.

[0093] Therefore, when different preset matching conditions are met, after the identification information is triggered, the display page of the second type of content can display the object information of different recommended objects, thereby improving the flexibility of object information display, meeting the needs of users to view different object information in different scenarios, and further improving interaction efficiency.

[0094] Optionally, the preset display method includes at least one of displaying in a preset display unit, displaying at a target position in a preset object information list, and displaying in a first style in the preset object information list. The preset object information list includes object information of recommended objects of the second type of content. The object information of candidate recommended objects in the preset object information list is displayed in a second style. The candidate recommended objects are recommended objects in the preset object information list other than the at least one recommended object or the target recommended object. The first style is different from the second style.

[0095] For example, the preset display unit may include product explanation cards on the live video page; it may also include recommended product cards on the store page. The preset object information list may include object information of recommended objects attached to the live video, that is, object information of recommended objects in the preset recommended object set; it may also include object information of recommended objects published on the store page, that is, object information of recommended objects in the preset recommended object library. The target location may specifically be the location in the preset object information list used to display the first object information, thereby allowing users to quickly view the object information of recommended objects that match the display object of the first type of content, or the object information of the recommended object being explained in this live broadcast.

[0096] For example, when displaying object information of at least one recommended object that matches the display object of the first type of content, the candidate recommended objects are recommended objects in the preset object information list other than the at least one recommended object; when displaying object information of the target recommended object, the candidate recommended objects are recommended objects in the preset object information list other than the target recommended object.

[0097] For example, the difference between the first style and the second style can be reflected in at least one aspect of the object information, such as the border, background, and font. For instance, the border of the first style is thicker than the border of the second style, the background color of the first style is darker than the background color of the second style, and the font of the first style is different from that of the second style.

[0098] Figure 5 is a schematic diagram of an interface interaction provided in an embodiment of this disclosure. As shown in Figure 5, assuming that the first type of content is displayed on the media content display page 501 corresponding to the first type of content, since the white high heels (at least one recommended object) in the live video matches the display object of the first type of content (such as red high heels), the identification information 502 corresponding to the live video is displayed on the media content display page 501. The text in the identification information 502 includes "View Live" and "White High Heels". After the user clicks on the identification information 502, the live video page 503 (the display page of the second type of content) is displayed, and the object information 504 of the white high heels is displayed in the first style at the target position (first position) of the preset object information list in the live video page 503. The object information of the alternative recommended objects in the preset object information list, such as the object information of product b and product c, is displayed in the second style. The difference between the first style and the second style includes different border thickness and different background color.

[0099] Figure 6 is another schematic diagram of interface interaction provided by the present disclosure embodiment. As shown in Figure 6, it is assumed that the first type of content is displayed on the media content display page 601 corresponding to the first type of content. Since the displayed content of the first type of content includes content related to the preset business (live business) to which the second type of content (live video) belongs (such as "Live coupons are being issued, come and claim them"), or the account to which the live video belongs is the same as the account to which the first type of content belongs and the live popularity data of the live video meets the preset conditions, the identification information 602 corresponding to the live video is displayed on the media content display page 601. The text in the identification information 602 includes "Live explanation in progress" and "Black women's pants". After the user clicks on the identification information 602, the live video page 603 (the display page of the second type of content) is displayed, and the object information of the recommended object (black women's pants) being explained in this live broadcast is displayed in the preset display unit 604 (such as the product explanation card) in the live video page 603.

[0100] Figure 7 is a structural schematic diagram of an information display device provided in an embodiment of this disclosure. As shown in Figure 7, the device includes:

[0101] The page display module 701 is used to respond to the trigger operation of the first type of content and display the media content display page corresponding to the first type of content;

[0102] The identification information display module 702 is used to display the identification information corresponding to the second type of content in the media content display page corresponding to the first type of content if the business information of the second type of content matches the business information of the first type of content; the identification information is used to trigger the display page of the second type of content.

[0103] The information display device provided in this embodiment can display the identification information corresponding to the second type of content in the media content display page corresponding to the first type of content if the business information of the second type of content matches the business information of the first type of content. This allows users to conveniently enter the display page of the second type of content by triggering the identification information while viewing the media content display page corresponding to the first type of content, thereby improving the flexibility of information display and increasing interaction efficiency.

[0104] Optionally, the preset service is a service for users to obtain recommended objects. The recommended objects are provided by a preset entity corresponding to the target account. The service page is used to display the object information of the recommended objects and preset interactive controls. The preset interactive controls are used to trigger preset interactive events to obtain the recommended objects. In different service pages, the display methods of the object information and / or the preset interactive controls are different.

[0105] Optionally, the business information of the second type of content matches the business information of the first type of content, including at least one of the following:

[0106] At least one recommended object of the second type of content matches the display object of the first type of content;

[0107] The first type of content includes content related to the preset business to which the second type of content belongs;

[0108] The account to which the second type of content belongs is the same as the account to which the first type of content belongs, and the business data of the second type of content meets preset conditions.

[0109] Optionally, if the business information of the second type of content matches the business information of the first type of content, then the identification information corresponding to the second type of content is displayed on the media content display page corresponding to the first type of content, including:

[0110] If at least one recommended object of the second type of content matches the display object of the first type of content, then the identification information corresponding to the second type of content is displayed on the media content display page corresponding to the first type of content, wherein the display page of the second type of content includes at least one recommended object that matches the display object of the first type of content.

[0111] Optionally, when the second type of content is a live video, at least one recommended object of the second type of content includes at least one recommended object from the preset set of recommended objects corresponding to the live video; and / or,

[0112] When the second type of content is related to a preset subject, at least one recommended object of the second type of content includes at least one recommended object in the preset recommended object library provided by the preset subject.

[0113] Optionally, at least one recommended object of the second type of content matches the display object of the first type of content, including:

[0114] The similarity between at least one recommended object of the second type of content and the display object of the first type of content meets the first preset similarity requirement, and / or, the types of at least one recommended object of the second type of content and the types of display objects of the first type of content have a preset correspondence.

[0115] Optionally, when the second type of content is a live video, the displayed content of the first type of content includes content related to the preset service to which the second type of content belongs, including: the displayed content of the first type of content includes first prompt information related to the live streaming service to which the live video belongs; and / or,

[0116] When the second type of content is related to a preset subject, the displayed content of the first type of content includes content related to the preset business to which the second type of content belongs, including: the displayed content of the first type of content includes second prompt information related to the main business of the preset subject.

[0117] Optionally, the first prompt information and / or the second prompt information may exist in the display content of the first type of content in at least one of the forms of text, audio, and images.

[0118] Optionally, when the second type of content is a live video, the business data of the second type of content meets preset conditions, including: the live popularity data of the current live stream to which the live video belongs meets a first preset requirement; and / or,

[0119] When the second type of content is related to a preset subject, the business data of the second type of content meets preset conditions, including: the preset business indicators determined based on the business data of the preset subject meet the second preset requirements.

[0120] Optionally, the live stream popularity data includes business data generated by triggering preset interactive events for recommended objects in a preset set of recommended objects associated with this live stream, and / or business data generated by triggering preset interactive operations for this live stream.

[0121] Optionally, the second type of content includes live video and content related to a preset subject;

[0122] The identification information display module includes:

[0123] The target content determination unit is configured to determine a target second type of content based on first target business data and / or second target business data if both the business information of the live video and the business information of the relevant content of the preset subject match the business information of the first type of content. The first target business data is the business data corresponding to the live video, the second target business data is the business data corresponding to the relevant content of the preset subject, and the target second type of content is the live video or the relevant content of the preset subject.

[0124] The identifier display unit is used to display the identifier information corresponding to the target second type of content on the media content display page corresponding to the first type of content.

[0125] Optionally, the account to which the second type of content belongs and the account to which the first type of content belongs are the target accounts;

[0126] The first target business data includes at least one of the following:

[0127] In the live streaming business, the first business data generated by a single user triggering a preset interaction event for different preset accounts is used to obtain the recommended object;

[0128] In live streaming services, the second business data generated when multiple users trigger the preset interaction event targeting the same account; and

[0129] The live stream video belongs to the live stream popularity data of this live stream;

[0130] The second target business data includes at least one of the following:

[0131] In the main business of the preset entity, a third business data is generated by a single user triggering a preset interaction event for different preset accounts;

[0132] In the main business of the preset subject, multiple users trigger the fourth business data generated by the preset interaction event for the same target account.

[0133] Optionally, the similarity between the preset account and the target account meets a second preset similarity requirement, and / or, the similarity between the recommended object corresponding to the preset account and the recommended object corresponding to the target account meets a third preset similarity requirement.

[0134] Optionally, determining the target second type of content based on the first target business data and / or the second target business data includes at least one of the following:

[0135] Determine the first score corresponding to the first business data and the third business data respectively, and determine the second type content with the highest corresponding first score as the target second type content;

[0136] Determine the second score corresponding to the second business data and the fourth business data respectively, and determine the second type content with the highest corresponding second score as the target second type content;

[0137] The third score corresponding to the live video is determined based on the first score corresponding to the first business data and the second score corresponding to the second business data. The third score corresponding to the relevant content of the preset subject is determined based on the first score corresponding to the third business data and the second score corresponding to the fourth business data. The second type of content with the highest corresponding third score is determined as the target second type of content.

[0138] If the live stream popularity data of the live stream to which the live stream video belongs meets the target requirements, then the live stream video will be identified as the target second type of content.

[0139] Optionally, the identification information is a preset control; the preset control is displayed in a preset area of ​​the media content display page corresponding to the first type of content; the preset control includes at least one of the following: the business identifier of the preset business to which the corresponding second type of content belongs, the object identifier of the recommended object of the corresponding second type of content, and the change information of the recommended object of the corresponding second type of content.

[0140] Optionally, the display position of the preset area is adjacent to the display position of the target area, and / or the display position of the preset area is located at the bottom of the media content display page corresponding to the first type of content; wherein, the target area is used to display the theme information of the first type of content and / or the account identifier of the account to which the first type of content belongs.

[0141] Optionally, the device further includes a first object information display module and / or a second object information display module, wherein:

[0142] The first object information display module is configured to, after displaying the identifier information corresponding to the second type of content on the media content display page corresponding to the first type of content, and in response to a triggering operation on the identifier information, display the display page of the second type of content, and display the object information of at least one recommended object matching the display object of the first type of content in a preset display method on the display page of the second type of content; and / or,

[0143] The second object information display module is used to display the identification information corresponding to the second type of content on the media content display page corresponding to the first type of content, and then, in the case that the display content of the first type of content includes content related to the preset business to which the second type of content belongs, or, in the case that the account to which the second type of content belongs is the same as the account to which the first type of content belongs and the business data of the second type of content meets preset conditions, respond to the trigger operation for the identification information, display the display page of the second type of content, and display the object information of the target recommended object in the display page of the second type of content in a preset display manner, wherein, if the second type of content is a live video, the target recommended object includes the recommended object being explained in the current live broadcast to which the live video belongs;

[0144] The preset display method includes at least one of the following: displaying in a preset display unit, displaying at a target position in a preset object information list, and displaying in a first style in the preset object information list. The preset object information list includes object information of recommended objects of the second type of content. The object information of candidate recommended objects in the preset object information list is displayed in a second style. The candidate recommended objects are recommended objects in the preset object information list other than the at least one recommended object or the target recommended object. The first style is different from the second style.

[0145] The information display device provided in this disclosure can execute the information display method provided in any embodiment of this disclosure, and has the corresponding functional modules and beneficial effects of the method execution.

[0146] It is worth noting that the various units and modules included in the above-mentioned device are only divided according to functional logic, but are not limited to the above division, as long as the corresponding functions can be realized; in addition, the specific names of each functional unit are only for easy differentiation and are not used to limit the protection scope of the embodiments of this disclosure.

[0147] Figure 8 is a schematic diagram of the structure of an electronic device provided in an embodiment of this disclosure. Referring now to Figure 8, a schematic diagram of the structure of an electronic device (e.g., the terminal device or server in Figure 8) 800 suitable for implementing embodiments of this disclosure is shown. The terminal device in embodiments of this disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptops, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., in-vehicle navigation terminals), and fixed terminals such as digital TVs and desktop computers. The electronic device shown in Figure 8 is merely an example and should not impose any limitations on the functionality and scope of use of embodiments of this disclosure.

[0148] As shown in Figure 8, the electronic device 800 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 801, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 802 or a program loaded from a storage device 808 into a random access memory (RAM) 803. The RAM 803 also stores various programs and data required for the operation of the electronic device 800. The processing device 801, ROM 802, and RAM 803 are interconnected via a bus 804. An edit / output (I / O) interface 805 is also connected to the bus 804.

[0149] Typically, the following devices can be connected to I / O interface 805: input devices 806 including, for example, touchscreens, touchpads, keyboards, mice, cameras, microphones, accelerometers, gyroscopes, etc.; output devices 807 including, for example, liquid crystal displays (LCDs), speakers, vibrators, etc.; storage devices 808 including, for example, magnetic tapes, hard disks, etc.; and communication devices 809. Communication device 809 allows electronic device 800 to communicate wirelessly or wiredly with other devices to exchange data. Although FIG8 shows an electronic device 800 with various devices, it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed alternatively.

[0150] In particular, according to embodiments of this disclosure, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, embodiments of this disclosure include a computer program product comprising a computer program carried on a non-transitory computer-readable medium, the computer program containing program code for performing the methods shown in the flowcharts. In such embodiments, the computer program can be downloaded and installed from a network via a communication device 809, or installed from a storage device 808, or installed from a ROM 802. When the computer program is executed by a processing device 801, it performs the functions defined in the methods of embodiments of this disclosure.

[0151] The names of messages or information exchanged between multiple devices in the embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of such messages or information.

[0152] The electronic device provided in this embodiment and the information display method provided in the above embodiments belong to the same inventive concept. Technical details not described in detail in this embodiment can be found in the above embodiments, and this embodiment has the same beneficial effects as the above embodiments.

[0153] This disclosure provides a computer storage medium storing a computer program that, when executed by a processor, implements the information display method provided in the above embodiments.

[0154] This disclosure provides a computer program product, including a computer program that, when executed by a processor, implements the information display method provided in the above embodiments.

[0155] It should be noted that the computer-readable medium described in this disclosure can be a computer-readable signal medium or a computer-readable storage medium, or any combination thereof. A computer-readable storage medium can be, for example,—but not limited to—an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of a computer-readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer disk, a hard disk, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination thereof. In this disclosure, a computer-readable storage medium can be any tangible medium containing or storing a program that can be used by or in connection with an instruction execution system, apparatus, or device. In this disclosure, a computer-readable signal medium can include a data signal propagated in baseband or as part of a carrier wave, carrying computer-readable program code. Such propagated data signals can take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination thereof. A computer-readable signal medium can be any computer-readable medium other than a computer-readable storage medium, which can send, propagate, or transmit a program for use by or in connection with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium can be transmitted using any suitable medium, including but not limited to: wires, optical fibers, RF (radio frequency), etc., or any suitable combination thereof.

[0156] The aforementioned computer-readable medium may be included in the aforementioned electronic device; or it may exist independently and not assembled into the electronic device.

[0157] The aforementioned computer-readable medium carries one or more programs. When the electronic device executes the one or more programs, the electronic device causes the electronic device to: respond to a triggering operation of a first type of content, display a media content display page corresponding to the first type of content; if the business information of a second type of content matches the business information of the first type of content, display identification information corresponding to the second type of content in the media content display page corresponding to the first type of content; the identification information is used to trigger the display page of the second type of content.

[0158] Computer program code for performing the operations of this disclosure can be written in one or more programming languages ​​or a combination thereof, including but not limited to object-oriented programming languages ​​such as Java, Smalltalk, and C++, as well as conventional procedural programming languages ​​such as the "C" language or similar programming languages. The program code can be executed entirely on the user's computer, partially on the user's computer, as a standalone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving remote computers, the remote computer can be connected to the user's computer via any type of network—including a local area network (LAN) or a wide area network (WAN)—or can be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0159] The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of this disclosure. In this regard, each block in a flowchart or block diagram may represent a module, segment, or portion of code containing one or more executable instructions for implementing a specified logical function. It should also be noted that in some alternative implementations, the functions indicated in the blocks may occur in a different order than those indicated in the drawings. For example, two consecutively indicated blocks may actually be executed substantially in parallel, and they may sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, can be implemented using a dedicated hardware-based system that performs the specified function or operation, or using a combination of dedicated hardware and computer instructions.

[0160] The units described in the embodiments of this disclosure can be implemented in software or in hardware. The names of modules do not necessarily limit the module itself; for example, a page display module can also be described as "a module that displays a media content display page corresponding to the first type of content in response to a triggering operation of the first type of content."

[0161] The functions described above in this document can be performed, at least in part, by one or more hardware logic components. For example, exemplary types of hardware logic components that can be used, without limitation, include: Field Programmable Gate Arrays (FPGAs), Application-Specific Integrated Circuits (ASICs), Application Standard Products (ASSPs), System-on-Chip (SoCs), Complex Programmable Logic Devices (CPLDs), and so on.

[0162] In the context of this disclosure, a machine-readable medium can be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, apparatus, or device. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can be, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination of the foregoing. More specific examples of machine-readable storage media include electrical connections based on one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the foregoing.

[0163] The above description is merely a preferred embodiment of this disclosure and an explanation of the technical principles employed. Those skilled in the art should understand that the scope of this disclosure is not limited to technical solutions formed by specific combinations of the above-described technical features, but should also cover other technical solutions formed by arbitrary combinations of the above-described technical features or their equivalents without departing from the above-described concept. For example, technical solutions formed by substituting the above features with (but not limited to) technical features disclosed in this disclosure that have similar functions.

[0164] Furthermore, while the operations are described in a specific order, this should not be construed as requiring these operations to be performed in the specific order shown or in a sequential order. In certain environments, multitasking and parallel processing may be advantageous. Similarly, while several specific implementation details are included in the above discussion, these should not be construed as limiting the scope of this disclosure. Certain features described in the context of individual embodiments may also be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented individually or in any suitable sub-combination in multiple embodiments.

[0165] Although the subject matter has been described using language specific to structural features and / or methodological logic, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. Rather, the specific features and actions described above are merely illustrative examples of implementing the claims.

Claims

1. An information display method, comprising: In response to the triggering operation of the first type of content, display the media content display page corresponding to the first type of content; If the business information of the second type of content matches the business information of the first type of content, then the identification information corresponding to the second type of content is displayed on the media content display page corresponding to the first type of content; the identification information is used to trigger the display page of the second type of content.

2. The method according to claim 1, wherein, The business information of the second type of content matches the business information of the first type of content, including at least one of the following: At least one recommended object of the second type of content matches the display object of the first type of content; The content displayed in the first type of content includes content related to the preset business to which the second type of content belongs; The account to which the second type of content belongs is the same as the account to which the first type of content belongs, and the business data of the second type of content meets preset conditions.

3. The method according to claim 2, wherein, If the business information of the second type of content matches the business information of the first type of content, then the identification information corresponding to the second type of content will be displayed on the media content display page corresponding to the first type of content, including: If at least one recommended object of the second type of content matches the display object of the first type of content, then the identification information corresponding to the second type of content is displayed on the media content display page corresponding to the first type of content, wherein the display page of the second type of content includes at least one recommended object that matches the display object of the first type of content.

4. The method according to claim 3, wherein, When the second type of content is a live video, at least one recommended object of the second type of content includes at least one recommended object in the preset recommended object set corresponding to the live video; And / or, When the second type of content is related to a preset subject, at least one recommended object of the second type of content includes at least one recommended object in the preset recommended object library provided by the preset subject.

5. The method according to any one of claims 2-4, wherein, At least one recommended object of the second type of content matches the displayed object of the first type of content, including: The similarity between at least one recommended object of the second type of content and the display object of the first type of content meets the first preset similarity requirement, and / or, the types of at least one recommended object of the second type of content and the types of display objects of the first type of content have a preset correspondence.

6. The method according to any one of claims 2-5, wherein, When the second type of content is a live video, the displayed content of the first type of content includes content related to the preset service to which the second type of content belongs, including: the displayed content of the first type of content includes first prompt information related to the live streaming service to which the live video belongs; and / or, When the second type of content is related to a preset subject, the displayed content of the first type of content includes content related to the preset business to which the second type of content belongs, including: the displayed content of the first type of content includes second prompt information related to the main business of the preset subject.

7. The method according to claim 6, wherein, The first prompt message and / or the second prompt message exist in the display content of the first type of content in at least one of the forms of text, audio and images.

8. The method according to any one of claims 2-7, wherein, When the second type of content is a live video, the business data of the second type of content meets preset conditions, including: the live popularity data of the current live stream to which the live video belongs meets a first preset requirement; and / or, When the second type of content is related to a preset subject, the business data of the second type of content meets preset conditions, including: the preset business indicators determined based on the business data of the preset subject meet the second preset requirements.

9. The method according to claim 8, wherein, The live stream popularity data includes business data generated by triggering preset interactive events for recommended objects in a preset set of recommended objects associated with this live stream, and / or business data generated by triggering preset interactive operations for this live stream.

10. The method according to claim 2, wherein, The second type of content includes live video and content related to a preset subject; Wherein, if the business information of the second type of content matches the business information of the first type of content, the identification information corresponding to the second type of content is displayed on the media content display page corresponding to the first type of content, including: If the business information of the live video and the business information of the relevant content of the preset subject both match the business information of the first type of content, then the target second type of content is determined according to the first target business data and / or the second target business data, wherein the first target business data is the business data corresponding to the live video, the second target business data is the business data corresponding to the relevant content of the preset subject, and the target second type of content is the live video or the relevant content of the preset subject; The identification information corresponding to the target second type of content is displayed on the media content display page corresponding to the first type of content.

11. The method according to claim 10, wherein, The account to which the second type of content belongs and the account to which the first type of content belongs are the target accounts; The first target business data includes at least one of the following: In the live streaming business, the first business data generated by a single user triggering a preset interaction event for different preset accounts is used to obtain the recommended object; In live streaming services, the second business data generated when multiple users trigger the preset interaction event targeting the same account; and The live stream video belongs to the live stream popularity data of this live stream; The second target business data includes at least one of the following: In the main business of the preset entity, a third business data is generated by a single user triggering a preset interaction event for different preset accounts; In the main business of the preset subject, multiple users trigger the fourth business data generated by the preset interaction event for the same target account.

12. The method according to claim 11, wherein, The similarity between the preset account and the target account meets the second preset similarity requirement, and / or the similarity between the recommended object corresponding to the preset account and the recommended object corresponding to the target account meets the third preset similarity requirement.

13. The method according to claim 11 or 12, wherein, The determination of the target second type of content based on the first target business data and / or the second target business data includes at least one of the following: Determine the first score corresponding to the first business data and the third business data respectively, and determine the second type content with the highest corresponding first score as the target second type content; Determine the second score corresponding to the second business data and the fourth business data respectively, and determine the second type content with the highest corresponding second score as the target second type content; The third score corresponding to the live video is determined based on the first score corresponding to the first business data and the second score corresponding to the second business data. The third score corresponding to the relevant content of the preset subject is determined based on the first score corresponding to the third business data and the second score corresponding to the fourth business data. The second type of content with the highest corresponding third score is determined as the target second type of content. If the live stream popularity data of the live stream to which the live stream video belongs meets the target requirements, then the live stream video will be identified as the target second type of content.

14. The method according to any one of claims 1-13, wherein, The identification information is a preset control; the preset control is displayed in a preset area on the media content display page corresponding to the first type of content; the preset control includes at least one of the following: the business identifier of the preset business to which the corresponding second type of content belongs, the object identifier of the recommended object of the corresponding second type of content, and the change information of the recommended object of the corresponding second type of content.

15. The method according to claim 14, wherein, The preset area is adjacent to the target area, and / or the preset area is located at the bottom of the media content display page corresponding to the first type of content; wherein, the target area is used to display the theme information of the first type of content and / or the account identifier of the account to which the first type of content belongs.

16. The method according to any one of claims 2-13, wherein, After displaying the identification information corresponding to the second type of content on the media content display page corresponding to the first type of content, it also includes: If at least one recommended object of the second type of content matches the display object of the first type of content, in response to a triggering operation on the identification information, a display page for the second type of content is displayed, and the object information of at least one recommended object matching the display object of the first type of content is displayed in a preset display manner on the display page of the second type of content; and / or, If the first type of content includes content related to the preset business to which the second type of content belongs, or if the account to which the second type of content belongs is the same as the account to which the first type of content belongs and the business data of the second type of content meets preset conditions, in response to the triggering operation for the identification information, the display page of the second type of content is displayed, and the object information of the target recommended object is displayed in the display page of the second type of content in a preset display manner. If the second type of content is a live video, the target recommended object includes the recommended object being explained in the current live broadcast to which the live video belongs. The preset display method includes at least one of the following: displaying in a preset display unit, displaying at a target position in a preset object information list, and displaying in a first style in the preset object information list. The preset object information list includes object information of recommended objects of the second type of content. The object information of candidate recommended objects in the preset object information list is displayed in a second style. The candidate recommended objects are recommended objects in the preset object information list other than the at least one recommended object or the target recommended object. The first style is different from the second style.

17. An information display device, comprising: The page display module is configured to respond to the trigger operation of the first type of content and display the media content display page corresponding to the first type of content; The identification information display module is configured to display the identification information corresponding to the second type of content in the media content display page corresponding to the first type of content if the business information of the second type of content matches the business information of the first type of content; the identification information is used to trigger the display page of the second type of content.

18. An electronic device comprising: One or more processors; Storage device, configured to store one or more programs, When the one or more programs are executed by the one or more processors, the one or more processors implement the information display method as described in any one of claims 1-16.

19. A storage medium comprising computer-executable instructions, which, when executed by a computer processor, are used to perform the information display method as described in any one of claims 1-16.

20. A computer program product comprising a computer program, wherein, When the computer program is executed by a processor, it implements the information display method as described in any one of claims 1-16.

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