Method and apparatus for generating media content, device and storage medium

Abstract

A method and apparatus for generating media content, a device, and a storage medium. The method provided herein comprises: by means of an address input control on an editing interface, acquiring an access address identifier; presenting a set of candidate media assets in an asset editing control on the editing interface, the set of candidate media assets being determined by analyzing a target page corresponding to the access address identifier; by means of the editing interface, determining configuration information for generating media content, the configuration information at least indicating a set of target media assets determined on the basis of the set of candidate media assets; and providing at least one piece of media content generated on the basis of the configuration information. Thus, the present application can improve the efficiency of generating media content.

Description

Methods, apparatus, devices and storage media for generating media content

[0001] This application claims priority to Chinese Patent Application No. 202410925573.9, filed on July 10, 2024, entitled "Method, Apparatus, Device and Storage Medium for Generating Media Content", the entire contents of which are incorporated herein by reference. Technical Field

[0002] The exemplary embodiments disclosed herein relate generally to the field of computers, and more particularly to methods, apparatus, devices, and computer-readable storage media for generating media content. Background Technology

[0003] With the development of computer technology, the internet has become an important platform for people to share and communicate. People can generate and publish media content such as videos, audio, images, and text through the internet to meet their needs for sharing and communication. Currently, many applications provide users with the ability to generate and publish media content, as well as interact with that content. Summary of the Invention

[0004] In a first aspect of this disclosure, a method for generating media content is provided. The method includes: obtaining an access address identifier via an address input control in an editing interface; presenting a set of candidate media materials in a material editing control in the editing interface, the set of candidate media materials being determined by parsing a target page corresponding to the access address identifier; determining configuration information for generating media content via the editing interface, the configuration information indicating at least a set of target media materials determined based on the set of candidate media materials; and providing at least one piece of media content generated based on the configuration information.

[0005] In a second aspect of this disclosure, an apparatus for generating media content is provided. The apparatus includes: an address acquisition module configured to acquire an access address identifier via an address input control in an editing interface; a material presentation module configured to present a set of candidate media materials in a material editing control in the editing interface, the set of candidate media materials being determined by parsing a target page corresponding to the access address identifier; a configuration determination module configured to determine configuration information for generating media content via the editing interface, the configuration information indicating at least a set of target media materials determined based on the set of candidate media materials; and a content providing module configured to provide at least one piece of media content generated based on the configuration information.

[0006] In a third aspect of this disclosure, an electronic device is provided. The device includes at least one processor; and at least one memory coupled to the at least one processor and storing instructions for execution by the at least one processor. When executed by the at least one processor, the instructions cause the device to perform the method of the first aspect.

[0007] In a fourth aspect of this disclosure, a computer-readable storage medium is provided. The computer-readable storage medium stores computer-executable instructions that can be executed by a processor to implement the method of the first aspect.

[0008] In a fifth aspect of this disclosure, a computer program product is provided, which is tangibly stored in a computer storage medium and includes computer-executable instructions that, when executed by a device, cause the device to perform the method of the first aspect.

[0009] It should be understood that the content described in this content section is not intended to limit the key or essential features of the embodiments of this disclosure, nor is it intended to restrict the scope of this disclosure. Other features of this disclosure will become readily apparent from the following description. Attached Figure Description

[0010] The above and other features, advantages, and aspects of the embodiments of this disclosure will become more apparent from the accompanying drawings and the following detailed description. In the drawings, the same or similar reference numerals denote the same or similar elements, wherein:

[0011] Figure 1 shows a schematic diagram of an example environment in which embodiments of the present disclosure may be implemented;

[0012] Figures 2A to 2C illustrate example interfaces according to some embodiments of the present disclosure;

[0013] Figure 3 illustrates a flowchart of an example process for generating media content according to some embodiments of the present disclosure;

[0014] Figure 4 shows a schematic structural block diagram of an example apparatus for generating media content according to some embodiments of the present disclosure; and

[0015] Figure 5 shows a block diagram of an electronic device capable of implementing several embodiments of the present disclosure. Detailed Implementation

[0016] Embodiments of this disclosure will now be described in more detail with reference to the accompanying drawings. While some embodiments of this disclosure are shown in the drawings, it should be understood that this disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of this disclosure. It should be understood that the accompanying drawings and embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of protection of this disclosure.

[0017] It should be noted that the headings of any section / subsection provided herein are not limiting. Various embodiments are described throughout this document, and embodiments of any type may be included under any section / subsection. Furthermore, embodiments described in any section / subsection may be combined in any way with any other embodiments described in the same section / subsection and / or different sections / subsections.

[0018] In the description of embodiments of this disclosure, the term "comprising" and similar terms should be understood as open-ended inclusion, i.e., "including but not limited to". The term "based on" should be understood as "at least partially based on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may also be included below. The terms "first", "second", etc., may refer to different or the same objects. Other explicit and implicit definitions may also be included below.

[0019] The embodiments of this disclosure may involve user data, data acquisition, and / or use. All of these aspects comply with applicable laws, regulations, and relevant provisions. In the embodiments of this disclosure, all data collection, acquisition, processing, manipulation, forwarding, and use are conducted with the user's knowledge and confirmation. Accordingly, in implementing the embodiments of this disclosure, the type, scope of use, and usage scenarios of any data or information that may be involved should be communicated to the user and their authorization obtained in accordance with relevant laws and regulations through appropriate means. The specific methods of notification and / or authorization may vary depending on the actual situation and application scenario, and the scope of this disclosure is not limited in this respect.

[0020] In this specification and the embodiments, any processing of personal information will be carried out only under the premise of legality (such as obtaining the consent of the personal information subject, or being necessary for the performance of a contract), and will only be carried out within the scope stipulated or agreed upon. A user's refusal to process personal information other than that necessary for basic functions will not affect the user's use of basic functions.

[0021] Traditionally, in the process of media creation, people need to import or search for media materials. Organizing materials requires creators to spend a lot of time, thus affecting the efficiency of media content creation.

[0022] Embodiments of this disclosure propose a scheme for generating media content. The scheme includes: obtaining an access address identifier via an address input control in an editing interface; presenting a set of candidate media materials in a material editing control within the editing interface, the set of candidate media materials being determined by parsing the target page corresponding to the access address identifier; determining configuration information for generating media content via the editing interface, the configuration information indicating at least a set of target media materials determined based on the set of candidate media materials; and providing at least one piece of media content generated based on the configuration information.

[0023] Based on the above methods, the embodiments of this disclosure can automatically obtain media materials by parsing web pages and then generate corresponding video content. Therefore, the embodiments of this disclosure can improve the efficiency of media content generation.

[0024] The following section provides a detailed description of various example implementations of this scheme, with reference to the accompanying drawings.

[0025] Example Environment

[0026] Figure 1 illustrates a schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented. As shown in Figure 1, the example environment 100 may include an electronic device 110.

[0027] In this example environment 100, electronic device 110 may run an application 120 that supports user interface interaction. Application 120 may be any suitable type of application for user interface interaction, examples of which may include, but are not limited to, media editing or authoring applications or other suitable applications that support media editing or authoring. User 140 may interact with application 120 via electronic device 110 and / or its attached devices.

[0028] In environment 100 of Figure 1, if application 120 is active, electronic device 110 can use application 120 to present interface 150 for supporting the generation of media content.

[0029] In some embodiments, electronic device 110 communicates with server 130 to provide services to application 120. Electronic device 110 can be any type of mobile terminal, fixed terminal, or portable terminal, including mobile phones, desktop computers, laptop computers, notebook computers, netbook computers, tablet computers, media computers, multimedia tablets, handheld computers, portable gaming terminals, VR / AR devices, personal communication system (PCS) devices, personal navigation devices, personal digital assistants (PDAs), audio / video players, digital cameras / camcorders, positioning devices, television receivers, radio receivers, e-book devices, gaming devices, or any combination thereof, including accessories and peripherals of these devices or any combination thereof. In some embodiments, electronic device 110 can also support any type of user-facing interface (such as "wearable" circuitry).

[0030] Server 130 can be a standalone physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server providing basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, content delivery networks, and big data and artificial intelligence platforms. Server 130 may include, for example, computing systems / servers such as mainframes, edge computing nodes, computing devices in a cloud environment, etc. Server 130 can provide backend services for applications 120 that support virtual scenarios in electronic devices 110.

[0031] A communication connection can be established between server 130 and electronic device 110. This communication connection can be established via wired or wireless means. The communication connection may include, but is not limited to, Bluetooth, mobile network, Universal Serial Bus (USB), and Wireless Fidelity (WiFi) connections; the embodiments of this disclosure are not limited in this respect. In the embodiments of this disclosure, server 130 and electronic device 110 can achieve signaling interaction through the communication connection between them.

[0032] It should be understood that the structure and function of the various elements in environment 100 are described for illustrative purposes only and do not imply any limitation on the scope of this disclosure.

[0033] The following description will continue with reference to the accompanying drawings, which will provide some exemplary embodiments of this disclosure.

[0034] Example Interaction

[0035] The following description, with reference to the accompanying drawings, illustrates an example interaction process according to an embodiment of the present disclosure.

[0036] Figures 2A to 2C illustrate example interfaces 200A to 200C according to some embodiments of the present disclosure. Interfaces 200A to 200C may be provided by the electronic device 110 shown in Figure 1.

[0037] As shown in Figure 2A, interface 200A can be an editing interface 200A used to generate media content. Interface 200A may include address input control 205, and electronic device 110 can obtain the access address identifier 210 entered by the user using address input control 205.

[0038] In some embodiments, the user may directly enter a Uniform Resource Locator (URL) into the address input control 205, or the user may paste the URL into the address input control 205.

[0039] Furthermore, the electronic device 110 can receive the user's selection of button 215 and trigger the parsing process for the target page corresponding to the access address identifier 210.

[0040] In response to the selection of button 215, electronic device 110 can display interface 200B as shown in FIG2B. Interface 200B can also be referred to as an editing interface. As shown in FIG2B, electronic device 110 can display one or more pieces of information in interface 200B determined by parsing the target page corresponding to access address identifier 210.

[0041] As shown in Figure 2B, the electronic device 110 can provide an address input control 220 in the interface 200B to support the user in modifying the access address identifier 210 or re-entering the access address identifier.

[0042] Furthermore, interface 200B may include media editing control 240. As shown in FIG2B, electronic device 110 may provide a set of candidate media materials (e.g., media material 250, media material 255, etc.) determined by parsing the target page in media editing control 240.

[0043] The following describes an example parsing process for this set of candidate media materials. In some embodiments, server 130 can obtain one or more media materials, for example, by parsing the target page corresponding to access address identifier 210, and can send the one or more media materials or their corresponding description information to electronic device 110. Electronic device 110 can then display the obtained one or more media materials in interface 200B accordingly.

[0044] In some embodiments, access address identifier 210 may be associated with a target product (e.g., a product object). The target page corresponding to access address identifier 210 may be, for example, the display page of the target product, such as the product details page.

[0045] In some embodiments, such a display page can be associated with multiple content components, such as a product image display component, a product video display component, a product description description component, and a comment component.

[0046] Furthermore, server 130 can obtain corresponding candidate media materials from multiple content components. For example, server 130 can obtain text materials based on product descriptions, reviews, etc. Alternatively, server 130 can obtain image materials based on product display images and review images. Alternatively, server 130 can obtain video materials based on product introduction videos and review videos. In some embodiments, server 130 can also obtain audio materials, for example, by parsing the target page.

[0047] In some examples, to improve the quality of the generated media content, server 130 may also filter the acquired candidate media materials. For example, server 130 may determine one or more candidate media materials for media generation from among the candidate media materials based on evaluation information of the candidate media materials. In some embodiments, such evaluation information may be determined based on the quality, duration, resolution, etc. of the candidate media materials.

[0048] In some embodiments, server 130 may also parse candidate media materials from the target interface based on a preset material parsing mode. For example, server 130 may parse all images in the product display images and images in the comment section that meet the resolution requirements into image materials.

[0049] Furthermore, as shown in Figure 2B, the electronic device 110 can display one or more candidate media materials obtained from parsing in the material editing component 240, such as image material 250, video material 255, etc.

[0050] In some embodiments, the electronic device 110 may, for example, allow a user to edit media materials through the media editing component 240. For instance, the electronic device 110 may add one or more media materials based on the selection of the add entry 245. Alternatively, the electronic device 110 may delete one or more media materials from the media editing control 240 based on the user's editing operation.

[0051] In this way, the embodiments of this disclosure can complete the organization of materials more efficiently, thereby improving the efficiency of media content generation.

[0052] In some embodiments, the electronic device 110 may also provide a product description control 230 in the interface 200B. The electronic device 110 may also automatically fill in the product description content determined by parsing the target page in the product description control 230.

[0053] For example, electronic device 110 and / or server 130 can generate descriptive text about a target product (e.g., a commodity object) based on text materials in a target interface, and can populate it into product description control 230. In some embodiments, the descriptive text may be generated using an appropriate machine learning model, such as a language model.

[0054] Furthermore, the electronic device 110 can also support users to edit product description content via the product description control 230. Therefore, the product description content used to generate media content can be generated by parsing the target page, or it can be based on the user-edited product description content.

[0055] In some embodiments, the electronic device 110 may also provide a control 225 in the interface 200B to obtain an identifier (e.g., product name) about the target product (e.g., commodity object).

[0056] In some embodiments, the electronic device 110 may also support users to set more types of configuration information through the editing interface 200B. As an example, the electronic device 110 may receive user selections for the control 260, and may also receive user input or settings for other types of configuration information (not shown in the figure).

[0057] For example, electronic device 110 can further receive configuration information from the user regarding the duration, size, language, etc. of the video content to be generated.

[0058] In some embodiments, the electronic device 110 can also acquire text information configured by the user. This text information can be used to configure subtitle and / or audio content for at least one type of media content. For example, the electronic device 110 can use a text editing control to parse text content generated from the target page, or it can also support user input or editing of text content.

[0059] In some embodiments, the text content can be used to generate subtitles in the video content, or the text content can be used to generate broadcast content in the video content.

[0060] In some instances, electronic device 110 can also acquire information about virtual objects configured by the user. Such virtual objects can, for example, be digital humans. For instance, electronic device 110 can determine the appearance information of the virtual object set by the user. As an example, electronic device 110 can provide the user with a set of candidate appearances and can receive the user's selection of a target appearance.

[0061] In some embodiments, the electronic device 110 can also acquire user-configured timbre information. In some embodiments, such timbre information can also be associated with a virtual object for controlling the timbre of the speech content provided by the virtual object.

[0062] Therefore, based on the virtual object information configured by the user, the generated video content can display the corresponding image of the virtual object, which can, for example, provide an explanation of the target product (e.g., a commodity object).

[0063] In some embodiments, after resolving the relevant information of the target product based on the access address identifier 210, the electronic device 110 may, for example, add the target product to a product material library. Such a product material library can be used to quickly import relevant information of the corresponding product (e.g., description information, materials, etc.) into the editing interface for the creation of media content associated with the corresponding product.

[0064] Referring again to Figure 2C, the electronic device 110 can provide one or more generated media contents, such as media content 270, media content 275, etc., on the interface 200C. Such media content can be generated based on configuration information obtained through the process described above.

[0065] In some embodiments, electronic device 110 and / or server 130 may determine multiple matching video templates based on a set of target media materials indicated in the configuration information, and may use the multiple video templates to generate corresponding multiple video contents.

[0066] In some embodiments, as shown in FIG2C, the electronic device 110 may receive a selection of media content 270 and provide one or more controls 270 for re-uploading media content 270, editing media content 270, or exporting media content 270.

[0067] In some embodiments, as shown in FIG2C, the electronic device 110 may also display a set of tags 285 associated with the media content 275. In some embodiments, the set of tags 285 may be generated based on product description content determined via the product description control 230.

[0068] Example process

[0069] Figure 3 shows a flowchart of a process 300 for generating media content according to some embodiments of the present disclosure. Process 300 can be implemented at electronic device 110. Process 300 will now be described with reference to Figure 1.

[0070] In box 310, electronic device 110 obtains the access address identifier via the address input control in the editing interface.

[0071] In box 320, the electronic device 110 presents a set of candidate media materials in the material editing control of the editing interface. The set of candidate media materials is determined by parsing and accessing the target page corresponding to the address identifier.

[0072] In box 330, electronic device 110 determines configuration information for generating media content via an editing interface. The configuration information indicates at least a set of target media materials determined based on a set of candidate media materials.

[0073] In box 340, electronic device 110 provides at least one piece of media content generated based on configuration information.

[0074] In some embodiments, the target page is a display page of the target product, and the editing interface also includes a product description control. The process 300 further includes: generating first description content associated with the target product by parsing the display page; and displaying the first description content in the product description control.

[0075] In some embodiments, the configuration information may further include a second description content determined based on the first description content, wherein the second description content is the first description content, or the second description content is determined by editing the first description content.

[0076] In some embodiments, process 300 further includes displaying a set of tags associated with at least one piece of media content, the set of tags being generated based on a second descriptive content.

[0077] In some embodiments, process 300 further includes: adding a target product to a product material library, wherein the description information of the target product is determined based on the display page.

[0078] In some embodiments, the configuration information also indicates at least one of the following: text information, which is used to configure the subtitle content and / or audio content of at least one media content; virtual object information; which is used to configure the appearance information and / or timbre information of virtual objects added in at least one media content.

[0079] In some embodiments, at least one piece of media content includes multiple video contents generated based on multiple video templates, wherein the multiple video templates are determined based on a set of template media materials.

[0080] In some embodiments, a set of candidate media materials is determined based on the following process: identifying multiple content components in a target page; identifying multiple candidate media materials from a set of content associated with the multiple content components; and identifying a set of candidate media materials from the multiple candidate media materials based on evaluation information of the multiple candidate media materials.

[0081] In some embodiments, a set of candidate media materials includes at least one of the following: text materials, image materials, video materials, and audio materials.

[0082] Based on the above methods, the embodiments of this disclosure can automatically obtain media materials by parsing web pages and then generate corresponding video content. Therefore, the embodiments of this disclosure can improve the efficiency of media content generation.

[0083] Example devices and equipment

[0084] Embodiments of this disclosure also provide corresponding apparatus for implementing the methods or processes described above. Figure 4 shows a schematic structural block diagram of an example apparatus 400 for generating media content according to certain embodiments of this disclosure. Apparatus 400 may be implemented as or included in electronic device 110. The various modules / components in apparatus 400 may be implemented by hardware, software, firmware, or any combination thereof.

[0085] As shown in Figure 4, the device 400 includes an address acquisition module 410, configured to acquire an access address identifier via an address input control in an editing interface; a material presentation module 420, configured to present a set of candidate media materials in a material editing control in the editing interface, the set of candidate media materials being determined by parsing the target page corresponding to the access address identifier; a configuration determination module 430, configured to determine configuration information for generating media content via the editing interface, the configuration information indicating at least a set of target media materials determined based on the set of candidate media materials; and a content provision module 440, configured to provide at least one piece of media content generated based on the configuration information.

[0086] In some embodiments, the target page is a display page of the target product, the editing interface also includes a product description control, and the device 400 also includes a description content generation module configured to: generate first description content associated with the target product by parsing the display page; and display the first description content in the product description control.

[0087] In some embodiments, the configuration information may further include a second description content determined based on the first description content, wherein the second description content is the first description content, or the second description content is determined by editing the first description content.

[0088] In some embodiments, the device 400 further includes a tag display module configured to display a set of tags associated with at least one piece of media content, the set of tags being generated based on a second descriptive content.

[0089] In some embodiments, the device 400 further includes an adding module configured to add a target product to a product material library, wherein the description information of the target product is determined based on the display page.

[0090] In some embodiments, the configuration information also indicates at least one of the following: text information, which is used to configure the subtitle content and / or audio content of at least one media content; virtual object information; which is used to configure the appearance information and / or timbre information of virtual objects added in at least one media content.

[0091] In some embodiments, at least one piece of media content includes multiple video contents generated based on multiple video templates, wherein the multiple video templates are determined based on a set of template media materials.

[0092] In some embodiments, a set of candidate media materials is determined based on the following process: identifying multiple content components in a target page; identifying multiple candidate media materials from a set of content associated with the multiple content components; and identifying a set of candidate media materials from the multiple candidate media materials based on evaluation information of the multiple candidate media materials.

[0093] In some embodiments, a set of candidate media materials includes at least one of the following: text materials, image materials, video materials, and audio materials.

[0094] Figure 5 shows a block diagram of an electronic device 500 in which one or more embodiments of the present disclosure may be implemented. It should be understood that the electronic device 500 shown in Figure 5 is merely exemplary and should not constitute any limitation on the functionality and scope of the embodiments described herein. The electronic device 500 shown in Figure 5 can be used to implement the electronic device 110 of Figure 1.

[0095] As shown in Figure 5, the electronic device 500 is in the form of a general-purpose electronic device. Components of the electronic device 500 may include, but are not limited to, one or more processing units or processors 510, memory 520, storage devices 530, one or more communication units 540, one or more input devices 550, and one or more output devices 560. The processor 510 may be a physical or virtual processor and is capable of performing various processes according to the programs stored in the memory 520. In a multiprocessor system, multiple processors execute computer-executable instructions in parallel to improve the parallel processing capability of the electronic device 500.

[0096] Electronic device 500 typically includes multiple computer storage media. Such media can be any accessible media that is accessible to electronic device 500, including but not limited to volatile and non-volatile media, removable and non-removable media. Memory 520 can be volatile memory (e.g., registers, cache, random access memory (RAM)), non-volatile memory (e.g., read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. Storage device 530 can be removable or non-removable media and can include machine-readable media, such as flash drives, disks, or any other media that can be used to store information and / or data and can be accessed within electronic device 500.

[0097] Electronic device 500 may further include additional removable / non-removable, volatile / non-volatile storage media. Although not shown in FIG. 5, disk drives for reading from or writing to removable, non-volatile disks (e.g., "floppy disks") and optical disk drives for reading from or writing to removable, non-volatile optical disks may be provided. In these cases, each drive may be connected to a bus (not shown) via one or more data media interfaces. Memory 520 may include computer program product 525 having one or more program modules configured to perform various methods or actions of various embodiments of the present disclosure.

[0098] Communication unit 540 enables communication with other electronic devices via a communication medium. Additionally, the functionality of components of electronic device 500 can be implemented using a single computing cluster or multiple computing machines capable of communicating via communication connections. Therefore, electronic device 500 can operate in a networked environment using logical connections to one or more other servers, network personal computers (PCs), or another network node.

[0099] Input device 550 can be one or more input devices, such as a mouse, keyboard, trackball, etc. Output device 560 can be one or more output devices, such as a monitor, speaker, printer, etc. Electronic device 500 can also communicate with one or more external devices (not shown) via communication unit 540 as needed. These external devices include storage devices, display devices, etc., and can communicate with one or more devices that enable user interaction with electronic device 500, or with any device that enables electronic device 500 to communicate with one or more other electronic devices (e.g., network card, modem, etc.). Such communication can be performed via input / output (I / O) interface (not shown).

[0100] According to an exemplary implementation of this disclosure, a computer-readable storage medium is provided that stores computer-executable instructions thereon, wherein the computer-executable instructions are executed by a processor to implement the methods described above. According to an exemplary implementation of this disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, which are executed by a processor to implement the methods described above.

[0101] Various aspects of this disclosure are described herein with reference to flowchart illustrations and / or block diagrams of methods, apparatuses, devices, and computer program products implemented according to this disclosure. It should be understood that each block of the flowchart illustrations and / or block diagrams, and combinations of blocks in the flowchart illustrations and / or block diagrams, can be implemented by computer-readable program instructions.

[0102] These computer-readable program instructions can be provided to a processing unit of a general-purpose computer, a special-purpose computer, or other programmable data processing apparatus to produce a machine such that, when executed by the processing unit of the computer or other programmable data processing apparatus, they create means for implementing the functions / actions specified in one or more blocks of the flowchart and / or block diagram. These computer-readable program instructions can also be stored in a computer-readable storage medium that causes a computer, programmable data processing apparatus, and / or other device to operate in a particular manner. Thus, the computer-readable medium storing the instructions comprises an article of manufacture that includes instructions for implementing aspects of the functions / actions specified in one or more blocks of the flowchart and / or block diagram.

[0103] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device to cause a series of operational steps to be performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, thereby causing the instructions that execute on the computer, other programmable data processing apparatus, or other device to perform the functions / actions specified in one or more boxes of a flowchart and / or block diagram.

[0104] The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of this disclosure. In this regard, each block in a flowchart or block diagram may represent a module, segment, or portion of an instruction, which contains one or more executable instructions for implementing the specified logical function. In some alternative implementations, the functions indicated in the blocks may occur in a different order than those indicated in the drawings. For example, two consecutive blocks may actually be executed substantially in parallel, and they may sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, may be implemented using a dedicated hardware-based system that performs the specified function or action, or using a combination of dedicated hardware and computer instructions.

[0105] Various implementations of this disclosure have been described above. These descriptions are exemplary and not exhaustive, nor are they limited to the disclosed implementations. Many modifications and variations will be apparent to those skilled in the art without departing from the scope and spirit of the described implementations. The terminology used herein is chosen to best explain the principles, practical applications, or improvements to technology in the market, or to enable others skilled in the art to understand the various implementations disclosed herein.

Claims

1. A method for generating media content, comprising: Obtain the access address identifier via the address input control in the editing interface; A set of candidate media materials is presented in the material editing control in the editing interface. The set of candidate media materials is determined by parsing the target page corresponding to the access address identifier. The configuration information for generating media content is determined via the editing interface, and the configuration information at least indicates a set of target media materials determined based on the set of candidate media materials; as well as Provide at least one piece of media content generated based on the configuration information.

2. The method according to claim 1, wherein the target page is a display page of the target product, the editing interface further includes a product description control, and the method further includes: By parsing the display page, a first description associated with the target product is generated; as well as The first description content is displayed in the product description control.

3. The method according to claim 2, wherein the configuration information further includes a second description content determined based on the first description content. in, The second description content is the first description content, or the second description content is determined by editing the first description content.

4. The method according to claim 3, further comprising: Display a set of tags associated with the at least one piece of media content, the set of tags being generated based on the second descriptive content.

5. The method according to claim 2, further comprising: Add the target product to the product material library, wherein the description information of the target product is determined based on the display page.

6. The method of claim 1, wherein the configuration information further indicates at least one of the following: Text information, wherein the text information is used to configure the subtitle content and / or audio content of the at least one media content; Virtual object information; the virtual object information is used to configure the image information and / or timbre information of the virtual objects added in the at least one media content.

7. The method according to claim 1, wherein the at least one media content includes multiple video contents generated based on multiple video templates, the multiple video templates being determined based on the set of template media materials.

8. The method of claim 1, wherein the set of candidate media materials is determined based on the following process: Identify multiple content components in the target page; Determine multiple candidate media materials from the content set associated with the multiple content components; and Based on the evaluation information of the multiple candidate media materials, the set of candidate media materials is determined from the multiple candidate media materials.

9. The method according to claim 1, wherein the set of candidate media materials includes at least one of the following: text materials, image materials, video materials, and audio materials.

10. An apparatus for generating media content, comprising: The address acquisition module is configured to obtain the access address identifier via the address input control in the editing interface; The media presentation module is configured to present a set of candidate media media in the media editing control of the editing interface, wherein the set of candidate media media is determined by parsing the target page corresponding to the access address identifier; The configuration determination module is configured to determine configuration information for generating media content via the editing interface, wherein the configuration information at least indicates a set of target media materials determined based on the set of candidate media materials; as well as The content providing module is configured to provide at least one piece of media content generated based on the configuration information.

11. An electronic device, comprising: At least one processor; as well as At least one memory coupled to the at least one processor and storing instructions for execution by the at least one processor, the instructions causing the electronic device to perform the method according to any one of claims 1 to 9 when executed by the at least one processor.

12. A computer-readable storage medium having stored thereon computer-executable instructions that can be executed by a processor to implement the method according to any one of claims 1 to 9.

13. A computer program product tangibly stored in a computer storage medium and comprising computer-executable instructions that, when executed by a device, cause the device to perform the method according to any one of claims 1-9.

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