Operation method of electronic apparatus for providing page, and electronic apparatus supporting same

Abstract

According to the present disclosure, disclosed is a method by which an electronic apparatus provides a page, the method comprising the steps of: acquiring a search keyword of a user on a service provided by the electronic apparatus; identifying a first item corresponding to an activity history of the user, from among items identified on the basis of the search keyword; setting a first recommended item set including one or more recommended items determined in correspondence to the first item; and providing an item search page including information about the first item, information about the first recommended item set, and information about at least one item included in the items.

Description

Method of operation of an electronic device providing a page and an electronic device supporting the same

[0001] The present invention relates to a method and device for providing a page, and more particularly, to a method and an electronic device for providing a search page including information on a set of recommended items corresponding to an item.

[0002] With the advancement of electronic technology, e-commerce has become a prominent part of the shopping experience. Customers can purchase items online without having to visit a physical shopping mall or market, and items purchased online are delivered to the customer's requested delivery address.

[0003] In the case of e-commerce, providing detailed and accurate product information significantly impacts customer satisfaction, so various methods for providing more detailed and accurate information are being discussed.

[0004] In this regard, reference may be made to prior literature such as KR101756594B1 or KR101500849B1.

[0005] According to the method of the present invention, an electronic device can provide a search page including information about a set of recommended items corresponding to an item.

[0006] The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned can be clearly understood by a person having ordinary skill in the technical field to which the present invention belongs from the description below.

[0007] Various embodiments may provide a method of operating an electronic device for providing a page and an electronic device supporting the same.

[0008] A method for an electronic device to provide a page according to various embodiments may include: obtaining a search keyword of a user in a service provided by the electronic device; identifying a first item corresponding to an activity history of the user among items identified based on the search keyword; setting a first recommended item set including one or more recommended items determined to correspond to the first item; and providing an item search page including information on the first item, information on the first recommended item set, and information on at least one item included in the items.

[0009] In an exemplary embodiment, the activity history may include a history of the user's access to a detail page for an item.

[0010] In an exemplary embodiment, the activity history may include the user's purchase history for items.

[0011] In an exemplary embodiment, the one or more recommended items may include similar items that are determined to be similar to the first item in response to the search keyword.

[0012] In an exemplary embodiment, the similar item may correspond to at least one of an item corresponding to a brand similar to the brand of the first item and an item sold by a seller similar to the seller of the first item.

[0013] In an exemplary embodiment, the one or more recommended items may include an item that is determined to satisfy a price condition set based on the price of the first item in response to the search keyword.

[0014] In an exemplary embodiment, the price condition may include a condition that the price of the item is lower than the price of the first item.

[0015] In an exemplary embodiment, the price condition may include a condition that the difference between the price of the item and the price of the first item is within a preset percentage of the price of the first item.

[0016] In an exemplary embodiment, the one or more recommended items may be set to be included in the first recommended item set and displayed on the item search page based on a descending price order.

[0017] In an exemplary embodiment, the one or more recommended items may include items for which a price discount promotion is being conducted in response to the search keyword.

[0018] In an exemplary embodiment, the one or more recommended items may be set to be included in the first recommended item set and displayed on the item search page based on an order of decreasing discount rate.

[0019] In an exemplary embodiment, information about each item included in the information about the first recommended item set may include information about the name, image, price, and rating of each item.

[0020] In an exemplary embodiment, information about the first set of recommended items may be displayed on the item search page via a widget.

[0021] In an exemplary embodiment, if information about the first item is not displayed on the item search page based on a filter option that filters items on the item search page, information about the first recommended item set may also not be displayed.

[0022] In an electronic device providing a page according to various embodiments, the electronic device comprises: a processor; and one or more memories storing one or more instructions, wherein the one or more instructions, when executed, cause the processor to perform: a step of obtaining a search keyword of a user in a service provided by the electronic device; a step of identifying a first item corresponding to an activity history of the user among items identified based on the search keyword; a step of setting a first recommended item set including one or more recommended items determined to correspond to the first item; and a step of providing an item search page including information on the first item, information on the first recommended item set, and information on at least one item included in the items.

[0023] The various embodiments of the present disclosure described above are only some of the preferred embodiments of the present disclosure, and various embodiments reflecting the technical features of the various embodiments of the present disclosure can be derived and understood by a person having ordinary skill in the art based on the detailed description to be described below.

[0024] The present invention has a technical effect in that it can improve the convenience of users in using pages and checking items on a service by suggesting a method for an electronic device to provide a search page containing information on a set of recommended items corresponding to an item.

[0025] The effects that can be obtained from the present invention are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood by a person having ordinary skill in the art to which the present invention belongs from the description below.

[0026] FIG. 1 is a drawing for explaining a page providing system in which an operating method of an electronic device for providing pages according to various embodiments can be implemented.

[0027] FIG. 2 is a diagram illustrating a configuration of a server device and a user device according to various embodiments.

[0028] FIG. 3 is a diagram illustrating an operation method of a server device for providing pages according to various embodiments.

[0029] FIG. 4 is a diagram illustrating an example of a user device outputting an item search page containing information about a set of recommended items according to various embodiments.

[0030] FIG. 5 is a diagram illustrating another example of a user device outputting an item search page containing information about a set of recommended items according to various embodiments.

[0031] FIG. 6 is a diagram illustrating another example of a user device outputting an item search page containing information about a set of recommended items according to various embodiments.

[0032] The following embodiments combine components and features of various embodiments in a predetermined form. Each component or feature may be considered optional unless explicitly stated otherwise. Each component or feature may be implemented without being combined with other components or features. Furthermore, various embodiments may be formed by combining some components and features. The order of operations described in various embodiments may be changed. Some components or features of one embodiment may be included in another embodiment or may be replaced with corresponding components or features of another embodiment.

[0033] In the description of the drawings, procedures or steps that may obscure the gist of various embodiments are not described, and procedures or steps that can be understood by a person with ordinary skill in the art are also not described.

[0034] Throughout the specification, when a part is said to "comprising" (or including) a certain component, this does not mean that other components are excluded, but rather that other components can be included, unless specifically stated otherwise. In addition, terms such as "...part," "...unit," and "module" described in the specification mean a unit that processes at least one function or operation, which may be implemented by hardware, software, or a combination of hardware and software. In addition, the words "a" or "an," "one," "the," and similar related words may be used in the singular and plural sense in the context of describing various embodiments (especially in the context of the claims below) unless otherwise indicated herein or clearly contradicted by context.

[0035] Hereinafter, preferred embodiments according to various embodiments will be described in detail with reference to the attached drawings. The detailed description set forth below, together with the attached drawings, is intended to explain exemplary embodiments of various embodiments and is not intended to represent the only embodiments.

[0036] Additionally, specific terms used in various embodiments are provided to aid understanding of the various embodiments, and the use of such specific terms may be changed in other forms without departing from the technical spirit of the various embodiments.

[0037] FIG. 1 is a drawing for explaining a page providing system in which an operating method of an electronic device for providing pages according to various embodiments can be implemented.

[0038] Referring to FIG. 1, a page providing system according to various embodiments may be implemented in various types of electronic devices. For example, the page providing system may be implemented in a server device (100) and a user device (200). In other words, the server device (100) and the user device (200) may perform operations according to various embodiments of the present disclosure based on the page providing system implemented in each device. For example, in various embodiments according to the present disclosure, the server device (100) may provide an item search page including information on a set of recommended items to the user device (200). Meanwhile, the page providing system according to various embodiments is not limited to that illustrated in FIG. 1, and may be implemented in a wider variety of electronic devices and servers.

[0039] According to various embodiments, a server device (100) may be a device that performs wireless and wired communication with a plurality of user devices (200) and includes storage with a large storage capacity. For example, the server device (100) may be a cloud device that is linked with a plurality of user devices (200).

[0040] The user device (200) according to various embodiments may be a device that can be used by individual users, such as a desktop PC, tablet PC, or mobile terminal. In addition, other electronic devices that perform similar functions may be used as the user device (200).

[0041] A page providing system according to various embodiments may include various modules for operation. The modules included in the page providing system may be computer codes or one or more instructions implemented so that a physical device (e.g., a server device (100) and a user device (200)) in which the page providing system is implemented (or included in a physical device) can perform a specified operation. In other words, a physical device in which the page providing system is implemented stores a plurality of modules in a memory in the form of computer codes, and when the plurality of modules stored in the memory are executed, the plurality of modules can cause the physical device to perform specified operations corresponding to the plurality of modules.

[0042] FIG. 2 is a diagram illustrating a configuration of a server device and a user device according to various embodiments.

[0043] Referring to FIG. 2, the server device (100) and the user device (200) may include an input / output unit (210), a transceiver (or communication unit) (220), storage (230), and a processor (240).

[0044] The input / output unit (210) may be various interfaces or connection ports that receive user input or output information to the user. The input / output unit (210) may include an input module and an output module, and the input module receives user input from the user. The user input may be in various forms, including key input, touch input, and voice input. Examples of input modules that can receive such user input include not only a traditional keypad, keyboard, or mouse, but also a touch sensor that detects the user's touch, a microphone that receives a voice signal, a camera that recognizes gestures through image recognition, a proximity sensor including at least one of an illuminance sensor or an infrared sensor that detects the user's approach, a motion sensor that recognizes the user's movement through an acceleration sensor or a gyro sensor, and various other forms of input means that detect or receive various forms of user input, and the input module according to an embodiment of the present disclosure may include at least one of the devices listed above. Here, the touch sensor can be implemented as a piezoelectric or electrostatic touch sensor that detects touch through a touch panel or touch film attached to the display panel, an optical touch sensor that detects touch by an optical method, etc. In addition, the input module can be implemented in the form of an input interface (USB port, PS / 2 port, etc.) that connects an external input device that receives user input instead of a device that detects user input on its own. In addition, the output module can output various types of information. The output module can include at least one of a display that outputs an image, a speaker that outputs a sound, a haptic device that generates vibration, and various other forms of output means. In addition, the output module can be implemented in the form of a port-type output interface that connects the individual output means described above.

[0045] For example, an output module in the form of a display can display text, still images, and moving images. The display can include at least one of a liquid crystal display (LCD), a light emitting diode (LED) display, an organic light emitting diode (OLED) display, a flat panel display (FPD), a transparent display, a curved display, a flexible display, a 3D display, a holographic display, a projector, and various other devices capable of performing an image output function. Such a display can also be in the form of a touch display that is integrated with a touch sensor of the input module.

[0046] The transceiver (220) can communicate with other devices. Accordingly, the server device (100) and the user device (200) can transmit and receive information with other devices via the transceiver (220). For example, the server device (100) and the user device (200) can communicate with each other or with other devices using the transceiver (220).

[0047] Here, communication, i.e., transmission and reception of data, can be performed wired or wirelessly. To this end, the transceiver (220) may include a wired communication module that connects to the Internet, etc., via a LAN (Local Area Network), a mobile communication module that connects to a mobile communication network via a mobile communication base station and transmits and receives data, a short-range communication module that uses a WLAN (Wireless Local Area Network) series communication method such as Wi-Fi or a WPAN (Wireless Personal Area Network) series communication method such as Bluetooth or Zigbee, a satellite communication module that uses a GNSS (Global Navigation Satellite System) such as a GPS (Global Positioning System), or a combination thereof.

[0048] Storage (230) can store various types of information. Storage (230) can store data temporarily or semi-permanently. For example, the storage (230) of the server device (100) can store an operating program (OS: Operating System) for operating the server device (100), data for hosting a website, a program for generating Braille, or data related to an application (e.g., a web application). In addition, the storage (230) can store modules in the form of computer code, as described above.

[0049] Examples of storage (230) may include a hard disk drive (HDD), a solid state drive (SSD), flash memory, read-only memory (ROM), random access memory (RAM), etc. This storage (230) may be provided as a built-in type or a detachable type.

[0050] The processor (240) controls the overall operation of the server device (100) and the user device (200). To this end, the processor (240) may perform calculations and processing of various types of information and control the operation of components of the server device (100). For example, the processor (240) may execute a program or application for providing pages. The processor (240) may be implemented as a computer or similar device based on hardware, software, or a combination thereof. In terms of hardware, the processor (240) may be implemented in the form of an electronic circuit that processes electrical signals to perform control functions, and in terms of software, it may be implemented in the form of a program that drives the hardware processor (240). Meanwhile, unless otherwise specified in the following description, the operations of the server device (100) and the user device (200) may be interpreted as being performed under the control of the processor (240). That is, when the modules implemented in the above-described page provision system are executed, the modules can be interpreted as controlling the processor (240) to perform the following operations on the server device (100) and the user device (200).

[0051] In summary, the various embodiments may be implemented through various means. For example, the various embodiments may be implemented through hardware, firmware, software, or a combination thereof.

[0052] In the case of hardware implementation, the methods according to various embodiments may be implemented by one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), processors, controllers, microcontrollers, microprocessors, etc.

[0053] When implemented via firmware or software, the methods according to various embodiments may be implemented in the form of modules, procedures, or functions that perform the functions or operations described below. For example, software code may be stored in memory and executed by a processor. The memory may be located within or external to the processor and may exchange data with the processor via various known means.

[0054] Below, various embodiments are described in more detail based on the above technical concepts. The previously described concepts may be applied to the various embodiments described below. For example, operations, functions, terms, etc. not defined in the various embodiments described below may be performed and explained based on the previously described concepts.

[0055] The following description describes various embodiments assuming that the server device (100) performs a page providing operation, and according to various embodiments, a user device (200) that receives a page from the server device (100) can output the page.

[0056] FIG. 3 is a diagram illustrating an operation method of a server device for providing pages according to various embodiments.

[0057] According to FIG. 3, the server device (100) may obtain a search keyword of a user on a service (301), identify a first item corresponding to the user's activity history among items identified based on the search keyword (303), set a first recommended item set including one or more recommended items determined to correspond to the first item (305), and provide an item search page including information on the first item, information on the first recommended item set, and information on at least one item included in the items identified based on the search keyword (307).

[0058] According to FIG. 3, the operation of providing an item search page including information on a set of recommended items by the server device (100) may be performed for an e-commerce service provided by the server device (100) or an e-commerce service related to the server device (100), and the e-commerce service may correspond to a service in which multiple users using the service can order and purchase multiple products sold in the service. The multiple products sold in the e-commerce service are not limited to the type or type of products, and may include various types or types of products registered by sellers to sell the products.

[0059] According to various embodiments, in operation 301, the server device (100) may obtain a search keyword of a user on the service.

[0060] For example, the user's search keyword obtained by the server device (100) according to operation 301 may be obtained by the user entering the keyword in a search window on the service to search for an item.

[0061] For example, the user's search keyword obtained by the server device (100) according to operation 301 may include various texts that can search for items, such as an item name, an item brand name, or an item category name.

[0062] According to various embodiments, in operation 303, the server device (100) may, in response to the first input, identify a first item corresponding to the user's activity history among the items identified based on the search keyword.

[0063] For example, a user's activity history may include a history of the user's access to a detailed page for an item. That is, when a user accesses a detailed page of an item to check information about the item, the detailed page access history is identified as the user's activity history and may be utilized to identify the first item in operation 303. The server device (100) identifying the first item in operation 303 may be based on the fact that the user's history of accessing the detailed page of the first item is identified.

[0064] For example, a user's activity history may include the user's purchase history for an item. That is, when a user purchases an item, the item purchase history is identified as the user's activity history and may be utilized to identify the first item in operation 303. The server device (100) identifying the first item in operation 303 may be based on the fact that the user's purchase history for the first item has been identified.

[0065] According to various embodiments, in operation 305, the server device (100) may set a first recommended item set including one or more recommended items determined to correspond to the first item.

[0066] For example, one or more recommended items included in the first recommended item set set by the server device (100) according to operation 305 may include similar items determined to be similar to the first item in response to a search keyword. That is, items that can be searched as similar to the first item according to the search keyword, and / or items that can be searched as having the same or similar purpose by being classified into the same category as the category of the first item according to the search keyword, may be determined as one or more recommended items corresponding to the first item. For example, such similar items may include items corresponding to a brand similar to that of the first item, and / or items sold by a seller similar to that of the first item.

[0067] For example, one or more recommended items included in the first recommended item set set by the server device (100) according to operation 305 may include items that are determined to satisfy a price condition set according to the price of the first item in response to a search keyword. For example, 1) the price condition set according to the price of the first item may be set to a condition that the price of the item is cheaper than the price of the first item, so that an item cheaper than the first item is determined to be a recommended item, or 2) the price condition set according to the price of the first item may be set to a condition that the difference between the price of the item and the price of the first item is within a preset ratio with respect to the price of the first item, so that an item whose price and the price of the item are within a predetermined level may be determined to be a recommended item. In this case, the price of the item to be compared and the price of the first item may be understood to correspond to a final set purchase price set for purchasing the item separately from the unit price or unit quantity price for each item.

[0068] For example, one or more recommended items included in the first recommended item set set by the server device (100) according to operation 305 may be set to be sorted in the first recommended item set based on a descending price order. Specifically, the recommended items included in the first recommended item set may include some items in the descending price order among several recommended items identified in response to the search keyword and the first item, and when information about the first recommended item set is displayed on the item search page provided according to operation 307, the order in which the recommended items included in the first recommended item set are displayed may also be in the descending price order.

[0069] For example, one or more recommended items included in the first recommended item set set by the server device (100) according to operation 305 may include items for which a price discount promotion is being conducted in response to a search keyword. Specifically, the recommended items included in the first recommended item set may include items for which a price discount promotion is being conducted among several recommended items identified in response to the search keyword and the first item. In addition, when one or more recommended items included in the first recommended item set are set to include items for which a price discount promotion is being conducted, when information about the first recommended item set is displayed on the item search page provided according to operation 307, the order in which the recommended items included in the first recommended item set are displayed may be set to follow the order of the highest discount rate.

[0070] Alternatively, if the server device (100) is set to include items for which a price discount promotion is in progress among one or more recommended items included in the first recommended item set, when information about the first recommended item set is displayed on the item search page provided according to operation 307, the order in which the recommended items included in the first recommended item set are displayed may be set to follow the order of priority of the entity conducting the price discount promotion.

[0071] Depending on the entity conducting the price discount promotion, it may be possible to classify it into 1) a discount according to a promotion at the brand level in which a business or entity that is judged to have a certain level of awareness among users and operates a brand by having two or more affiliates of the brand open stores on the service to sell various items related to the brand, pays a certain amount to commonly apply a price discount to items from two or more affiliates of the brand; 2) a discount according to a promotion at the individual seller level in which a seller that does not have a certain level of awareness among users or does not include two or more affiliates pays a certain amount to apply a price discount to items; and 3) a discount according to a promotion at the service level in which a business or entity that operates a server device (100) or a service, or a server device (100) or an entity that operates the service pays a certain amount to apply a price discount to items.

[0072] The server device (100) may set the highest priority for discounts according to promotions conducted by brand-level entities, taking into account the fact that the financial burden on the server device (100) or the business operator or entity operating the service may be reduced in relation to discount promotions when the business operator or entity operating the brand pays a certain amount based on judgment on the size of the brand, contracts with the business operator or entity operating the brand, etc. In addition, the server device (100) may set an intermediate priority for discounts according to promotions conducted by individual seller-level entities, taking into account the fact that the financial burden on the server device (100) or the business operator or entity operating the service may be reduced in relation to discount promotions when the individual seller selling the item on the service pays a certain amount to apply a price discount on the item. Lastly, the server device (100) may set the lowest priority for discounts according to promotions conducted by service unit entities, considering that in cases where the server device (100) or the business operator or entity operating the service bears a certain amount of money and applies a price discount on an item, a significant financial burden may be incurred on the server device (100) or the business operator or entity operating the service in relation to the discount promotion.

[0073] Based on the priority set as above, the server device (100) can manage the order in which the recommended items included in the first recommended item set are displayed, depending on whether the entity conducting the price discount promotion applied to the recommended items is 1) a business operator or entity that operates a brand including two or more affiliates, 2) an individual seller, or 3) a business operator or entity that operates the server device (100) or a service.

[0074] According to various embodiments, in operation 307, the server device (100) may provide an item search page including information about a first item, information about a first set of recommended items, and information about at least one item included in the items identified based on a search keyword.

[0075] For example, information about a first set of recommended items displayed on an item search page provided according to operation 307 may include information about each item included in the first set of recommended items, and the information about each item may include information about the name, image, price, and / or rating of each item.

[0076] For example, information about the first set of recommended items displayed on the item search page provided according to operation 307 may be displayed through a widget. That is, information about the first set of recommended items may be set as a widget and displayed on the item search page in a form corresponding to the first item.

[0077] For example, if information about the first item is not displayed on the item search page based on a filter option for filtering items on the item search page provided according to operation 307, information about the first recommended item set may also be set not to be displayed. That is, if information about the first item is not displayed based on a selection of a filter option on the item search page, information about the first recommended item set corresponding to the first item may also be set not to be displayed.

[0078] It is obvious that each piece of information can be combined in various forms in the process of performing the operation method of providing an item search page including information on a set of recommended items according to FIG. 3 by the server device (100).

[0079] FIGS. 4 to 6 are diagrams illustrating examples of UI / UX for providing pages according to various embodiments. For example, the examples of FIGS. 4 to 6 may be UI / UX (user interface / user experience) for a user device (200), and each of the embodiments described in the drawings below may be performed based on the operation of the server device (100) described above in FIGS. 4 to 6.

[0080] Specifically, each of the UI / UX embodiments for the user device (200) described in the drawings below can be performed in a form in which, when the user device (200) receives input information from a user and transmits it to the server device (100), the server device (100) provides information corresponding to the input information to the user device (200) based on the operations described above in FIG. 3, and the user device (200) then outputs the information. However, each of the UI / UX embodiments described in the drawings below is not limited to this form, and can be performed in various forms that can implement each of the UI / UX embodiments.

[0081] FIG. 4 is a diagram illustrating an example of a user device outputting an item search page containing information about a set of recommended items according to various embodiments.

[0082] The item search page output by the user device (200) in FIG. 4 may correspond to a page provided in response to a user performing a search by entering a keyword to search for an item on the service.

[0083] In FIG. 4, the item search page output by the user device (200) includes information on items corresponding to the search keyword 'cleaning cloth', and at this time, information (401) on a set of recommended items corresponding to the specific item may be displayed in the form of a widget at the bottom of the part where information on a specific item for which the user's purchase history is confirmed is displayed.

[0084] In FIG. 4, information (401) regarding a set of recommended items corresponding to the specific item may include information regarding each recommended item that is identified based on the search keyword 'cleaning cloth', corresponds to the specific item, and is cheaper than the specific item. Information regarding each recommended item included in the information (401) regarding a set of recommended items in FIG. 4 may include information regarding the name, image, price, and / or rating of each recommended item.

[0085] FIG. 5 is a diagram illustrating another example of a user device outputting an item search page containing information about a set of recommended items according to various embodiments.

[0086] In FIG. 5, the item search page output by the user device (200) includes information on items corresponding to the search keyword 'cleaning cloth', and at this time, information (501) on a set of recommended items corresponding to the specific item may be displayed in the form of a widget at the bottom of the section where information on a specific item for which the user's purchase history is confirmed is displayed.

[0087] In FIG. 5, information (501) regarding a set of recommended items corresponding to the specific item may include information regarding each recommended item that is identified based on the search keyword 'cleaning cloth' and corresponds to the specific item and is currently undergoing a price discount promotion. Information regarding each recommended item included in the information (501) regarding a set of recommended items in FIG. 5 may include information regarding the name, image, price, and / or rating of each recommended item.

[0088] FIG. 6 is a diagram illustrating another example of a user device outputting an item search page containing information about a set of recommended items according to various embodiments.

[0089] In FIG. 6, the item search page output by the user device (200) includes information on items corresponding to the search keyword 'cleaning cloth', and at this time, information (601) on a set of recommended items corresponding to the specific item may be displayed in the form of a widget at the bottom of the part where information on a specific item for which the user's detailed page access history is confirmed is displayed.

[0090] In FIG. 6, information (601) on a set of recommended items corresponding to the specific item may include information on each recommended item corresponding to the specific item as a similar item that can be identified based on the search keyword 'cleaning cloth' and classified as similar to the specific item. Information on each recommended item included in the information (601) on a set of recommended items in FIG. 6 may include information on the name, image, price, and / or rating of each recommended item.

[0091] The UI / UX for the user device (200) of FIGS. 4 to 6 and the operation of the user device (200) can be performed in connection with the operation of the server device (100) described above in FIG. 3, and the UI / UX examples of FIGS. 4 to 6 are one example for the disclosure of the present invention, and various embodiments of the present invention are not limited to the UI / UX form of FIGS. 4 to 6 and can be performed according to all forms of UI / UX that can implement various embodiments of the present invention.

[0092] The embodiments of the present invention disclosed in this specification and drawings are merely specific examples to easily explain the technical content of the present invention and to facilitate understanding of the present invention, and are not intended to limit the scope of the present invention. In other words, it will be apparent to those skilled in the art that other modifications based on the technical concept of the present invention are possible. Furthermore, the above-described embodiments can be combined and operated as needed. For example, all embodiments of the present invention can be implemented as a system by combining parts with each other.

[0093] In addition, the method according to the system or the like according to the present invention may be implemented in the form of program commands that can be executed through various computer means and recorded on a computer-readable medium.

[0094] As such, various embodiments of the present invention can be implemented as computer-readable code on a computer-readable recording medium in certain aspects. A computer-readable recording medium is any data storage device capable of storing data that can be read by a computer system. Examples of computer-readable recording media may include read-only memories (ROMs), random access memories (RAMs), compact disk-read-only memories (CD-ROMs), magnetic tapes, floppy disks, and optical data storage devices. The computer-readable recording medium can also be distributed through network-connected computer systems, so that the computer-readable code is stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for achieving various embodiments of the present invention can be easily interpreted by programmers skilled in the art to which the present invention is applied.

[0095] It will also be appreciated that devices and methods according to various embodiments of the present invention can be implemented in the form of hardware, software, or a combination of hardware and software. Such software may be stored in a volatile or non-volatile storage device, such as a ROM, for example, regardless of whether it is erasable or rewritable, or in a memory, such as a RAM, a memory chip, a device, or an integrated circuit, or in a storage medium that is optically or magnetically recordable and machine-readable (e.g., a computer), such as a compact disk (CD), a DVD, a magnetic disk, or a magnetic tape. It will be appreciated that methods according to various embodiments of the present invention can be implemented by a computer including a control unit and a memory, or a vehicle including such a memory or a computer, and such a memory is an example of a machine-readable storage medium suitable for storing a program or programs including commands for implementing embodiments of the present invention.

[0096] Accordingly, the present invention encompasses a program containing code for implementing the devices or methods described in the claims of this specification, and a machine-readable storage medium (e.g., a computer) storing such a program. Furthermore, such a program may be transmitted electronically via any medium, such as a communication signal transmitted via a wired or wireless connection, and the present invention appropriately encompasses equivalents thereof.

[0097] Although the present invention has been described above with reference to embodiments, the embodiments of the present invention disclosed in this specification and drawings are merely specific examples to easily explain the technical content of the present invention and assist in understanding the present invention, and are not intended to limit the scope of the present invention. Furthermore, the embodiments of the present invention described above are merely exemplary, and those skilled in the art will understand that various modifications and equivalent embodiments are possible. Therefore, the true technical protection scope of the present invention should be defined by the following claims.

Claims

1. In the method of providing a page by an electronic device, A step of obtaining a user's search keyword for a service provided by the electronic device; A step of confirming a first item corresponding to the user's activity history among the items confirmed based on the above search keyword; A step of setting a first recommended item set including one or more recommended items judged to correspond to the first item; and A step of providing an item search page including information about the first item, information about the first recommended item set, and information about at least one item included in the items, How to serve pages.

2. In paragraph 1, The above activity history includes the user's detailed page access history for the item. How to serve pages.

3. In paragraph 1, The above activity history includes the user's purchase history for items. How to serve pages.

4. In paragraph 1, The one or more recommended items include similar items that are determined to be similar to the first item in response to the search keyword. How to serve pages.

5. In paragraph 4, The similar item corresponds to at least one of an item corresponding to a brand similar to the brand of the first item and an item sold by a seller similar to the seller of the first item. How to serve pages.

6. In paragraph 1, The one or more recommended items include items that are determined to satisfy a price condition set based on the price of the first item in response to the search keyword. How to serve pages.

7. In paragraph 6, The above price conditions include a condition that the price of the item is lower than the price of the first item. How to serve pages.

8. In paragraph 6, The above price condition includes a condition that the difference between the price of the item and the price of the first item is within a preset ratio of the price of the first item. How to serve pages.

9. In paragraph 6, The one or more recommended items are set to be included in the first recommended item set and displayed on the item search page based on the order of lowest price. How to serve pages.

10. In paragraph 1, The above one or more recommended items include items for which a price discount promotion is in progress in response to the above search keyword. How to serve pages.

11. In paragraph 10, The one or more recommended items are set to be included in the first recommended item set and displayed on the item search page based on the order of the highest discount rate. How to serve pages.

12. In paragraph 1, Information about each item included in the information about the first recommended item set includes information about the name, image, price, and rating of each item. How to serve pages.

13. In paragraph 1, Information about the above first recommended item set is displayed on the item search page via a widget. How to serve pages.

14. In paragraph 1, If information about the first item is not displayed on the item search page based on a filter option that filters items on the item search page, information about the first recommended item set is also set not to be displayed. How to serve pages.

15. In an electronic device providing pages, processor; and Contains one or more memories that store one or more instructions, The one or more instructions, when executed, cause the processor to: A step of obtaining a user's search keyword for a service provided by the electronic device; A step of confirming a first item corresponding to the user's activity history among the items confirmed based on the above search keyword; A step of setting a first recommended item set including one or more recommended items judged to correspond to the first item; and Controlling the processor to perform a step of providing an item search page including information about the first item, information about the first recommended item set, and information about at least one item included in the items; Electronic devices.

Images