Presentation stand

Abstract

The invention relates to a presentation stand for displaying goods, in particular a presentation stand for the presentation of cosmetic articles.

Description

[0001] Our ref: 240559EP02

[0002] Presentation stand

[0003] FIELD OF THE INVENTION

[0004] The invention relates to a presentation stand for displaying goods, in particular a presentation stand for the presentation of cosmetic articles.

[0005] BACKGROUND OF THE INVENTION

[0006] In the competitive retail and exhibition industries, the effective presentation of goods is crucial for attracting consumer attention and driving sales. Presentation devices are used to display products to the customers for example in sales outlets such as supermarkets or drugstores. Traditional display solutions, such as shelves, racks and stands often lack flexibility and are largely unwieldy to transport, set up and dismantle. Additionally, existing presentation devices may not allow for easy adjustment or customization to accommodate different types of goods, limiting their utility in dynamic retail environments where product arrangements frequently change. Furthermore, traditional display systems are often built from heavy materials such as solid wood or metal, preventing easy transportation and convenient handling.

[0007] DE 10 2016 102 762 A1 relates to a storage rack for rod-shaped or plate-shaped products, such as profiles used in construction or DIY applications. The storage rack comprises carriers arranged at a vertical distance to support the bottom ends of the profiles. These carriers are additionally arranged with a horizontal offset in such a way that the profiles placed on a lower carrier can extend behind the carrier(s) above them.

[0008] EP 3 320 811 B1 discloses a presentation unit comprising a ladder structure intended to be received in a frame allowing for a variable configuration through usage of a multitude of presentation modules.

[0009] There is a growing need for presentation stands that do not only offer improved aesthetic appeal but also provide versatility and adaptability for displaying a wide range of different products. Such a device should be easy to configure and reconfigure, enabling retailers and exhibitors to quickly and efficiently update their displays to align with changing marketing strategies, seasonal themes, or consumer preferences. There is a particular need for a lightweight solution which can be easily transported and configured, but still meets the stability requirements of a presentation stand.

[0010] AIM

[0011] Against this background, the task of the present invention is to provide a presentation stand allowing for flexible and versatile product presentation and / or a good agility with regard to speed to market, enabling easy transportation and simple construction onsite, and / or a presentation stand that is low in cost and / or which meets the highest standards of efficiency and sustainability.

[0012] DECEPTION OF THE INVENTION

[0013] This task is solved by a presentation stand as defined in claim 1 .

[0014] The inventive presentation stand comprises a support structure, i.e. a structural arrangement used to provide stability, strength and durability to the presentation stand. The support structure is responsible for bearing the weight of the presentation stand itself as well as any additional loads, such as goods to be placed inside the display structure. The support structure comprises or consists of one or more vertical beams. “Vertical” means that the beams are aligned at an angle of 90 ± 20°, preferably at an angle of 90 ± 10°, in relation to the base on which they and / or the presentation stand stands, such as the ground, in the presentation stand’s state of use for displaying goods.

[0015] Preferably, the support structure comprises two or more vertical beams, thereby forming a frame structure. This configuration improves the load distribution by evenly distributing the weight of the presentation stand across the whole support structure, thus allowing for a high load capacity without compromising safety.

[0016] Furthermore, the support structure allows for a high degree of flexibility of the presentation stand as it allows for a modular design by adding additional components to the support structure without being limited in the design options due to the spatial requirements of the support structure.

[0017] In a preferred embodiment the support structure comprises more than two vertical beams, preferably more than three, more preferably more than four vertical beams. The higher the number of vertical beams the higher is the weight capacity of the support structure.

[0018] In another preferred embodiment the support structure comprises not more than six vertical beams, preferably not more than five. A lower number of vertical beams ensures a lightweight construction and an easy assembly without impairing the weight capacity of the support structure.

[0019] In a preferred embodiment the support structure comprises two vertical beams. This number of vertical beams results in an ideal strength-to-weight ratio of the support structure.

[0020] In another preferred embodiment the one or more vertical beams are segmented. Segmented means that the one or more vertical beams comprise a plurality of separate parts, whereby the parts are connected with one another in the state of use of the presentation stand for displaying goods. Preferably the connection is reversable in a non-destructible manner. Preferably the one or more segmented vertical beams comprise or consists of four segments, more preferably three segments and most preferably two segments. Segmentation of the vertical beams allows for easy transportation due to a small pack size. Preferably the segments can be connected via plug connections.

[0021] In a preferred embodiment the upper segment is a head beam, which is connected to a mounting structure of a head module. This allows for an easy assembly of the head module with the support structure.

[0022] In a preferred embodiment one of the one or more vertical beams of the support structure is tilted relative to a perfect vertical vector of 90° by < 2.0°, more preferably by < 1 .5°, even more preferably by < 1 .0°. In another preferred embodiment the support structure is tilted by > 0.2°, more preferably by > 0.5°. Preferably the inclination is towards the rear. A tilted support structure results in an improved weight balance of the whole presentation device, further improving stability and security.

[0023] The display structure of the presentation stand refers to the section of the stand intended for the storage and presentation of goods, which is built in a way that it can be seen by customers when viewed from the front and is designed to attract attention and present goods or other items in an organized, visually appealing, and accessible manner. The display structure comprises a plurality of horizontal cantilever slabs, and optionally one or more insert modules and / or one or more side wall elements.

[0024] In a preferred embodiment the support structure and the display structure are spatially essentially completely separated in a front and a rear part, meaning that a tangential plane of the support structure can be defined, which is designed in such a way that the support structure (= the rear part) is essentially, preferably even completely, located on one side of this tangential plane, whereas the display structure is located essentially, preferably completely on the other side facing away (=front part). Preferably, this plane is a vertical plane, that means in this context that the plane is aligned at an angle of 90 ± 20°, preferably at an angle of 90 ± 10°, in relation to the base on which the presentation stand stands, such as the ground, in the presentation stand’s state of use for displaying goods. “Essentially” hereby means that at least 50%, preferably at least 70%, more preferably at least 80 % and most preferably 90 % of the weight and / or the volume of the support structure are located on said one side of the tangential surface.

[0025] In a preferred embodiment the height of the support structure is equal or lower than the height of the display structure.

[0026] Preferably the depth of the presentation stand and / or the display structure and / or the support structure increases towards the bottom, preferably in the lower half, more preferably in the lower third.

[0027] The display structure further comprises one or more rear wall elements, preferably connected to the plurality of horizontal cantilever slabs. The presentation stand is constructed and configured so that in its state of use for displaying goods the rear wall elements at least partially cover the support structure, in particular the one or more vertical beams, when viewed from the front to ensure a visually appealing appearance of the presentation stand. More precisely, when viewed along at least one surface normal of the above described tangential plane and / or the rear wall elements the support structure is at least partially covered by the rear wall elements). A “surface normal” is a vector that is perpendicular (orthogonal) to a surface. For a flat surface, such as a triangle or rectangle, the surface normal is a vector that is aligned at a right angle (90 degrees) to the surface. For curved surfaces, the surface normal can vary at each point and is always perpendicular to the tangential plane of the surface at that point.

[0028] Preferably the one or more elements essentially cover the one or more vertical beams, i.e. more than 50% are covered, more preferably more than 70% and most preferably more than 80%. In a particularly preferred embodiment the one or more vertical beams are fully covered, which means the one or more vertical beams cannot be viewed from the front.

[0029] Separate rear wall elements can be connected to each of the horizontal cantilever slabs. Preferably the connection is through rivets, more preferably through rivets made from plastic. Alternatively, a continuous rear wall is arranged in between horizontal cantilever slaps and the one or more vertical beams to partially or fully cover the one or more vertical beams. The rear wall element(s) preferably have a plane surface. In another embodiment the rear wall element(s) have a curved surface.

[0030] Rear wall element(s) can be separate components but they can also be part of other optional components such as insert modules.

[0031] In a preferred embodiment the rear wall element(s) comprise a material selected from the group consisting of metal; fiber-based materials, in particular fiber-based lightweight materials such as paperboard, cardboard; polymer material; and composite material or mixtures of the foregoing. In another preferred embodiment the rear wall element(s) consist of one of these materials or combinations of them.

[0032] Preferably the metal is selected from the group consisting of aluminum, titan, zinc and alloys as well as combinations of the foregoing, in particular steel. Steel has a good load-bearing capacity and is particularly robust and durable. In addition, steel is cost-efficient, recyclable and thus also sustainable. In a preferred embodiment the material is a sheet steel.

[0033] In another preferred embodiment the polymer material is selected from the group consisting of polypropylene (PP), polyurethane (PU), polyethylene (PE), polyethylene terephthalate (PET), polyethylene terephthalate glycol (PETG), acrylonitrile-butadiene-styrene (ABS) and combinations of the foregoing. These polymer materials are particularly lightweight but at the same time offer advantageous mechanical properties. Furthermore, these polymer materials are comparably flexible, allowing to withstand deformation without breaking and furthermore offer an ease of fabrication.

[0034] The display structure is connected to the support structure, preferably releasibly connected and / or non-destructively detachable, thereby allowing for easy construction, separate handling and transportation. There is no need to assemble the components of the display structure up front before connecting the display structure to the support structure. Rather, the invention allows for a stepwise assembly and disassembly allowing even laypersons without expert manual skills to assemble and disassemble the presentation device. The separation into a support structure and a display structure further enables the display structure to be constructed in a way that the display structure does not require to withstand the weight of itself as it transfers the load to the support structure to which it is connected. The display structure itself can thus be built in a lightweight and flexible manner allowing to omit stabilizing structures which are often heavy and require a high spatial dimension. Releasable connections are types of mechanical connections that can be easily assembled and disassembled, preferably without damaging the components and / or the connection means. These connections are designed to hold parts together securely while allowing for easy separation when needed. Releasable connections can function via interconnectable fasteners and / or without any additional means.

[0035] When components are non-destructively detachable they can be separated or disassembled without causing any damage to either of the components and / or the connection means. Components using releasable connections are widely non-destructively detachable. The components can be detached and reassembled without losing their functionality or structural integrity.

[0036] The display structure comprises a plurality (two or more) of horizontal cantilever slabs, protruding away from the support structure, preferably, from the vertical beams of the support structure.

[0037] A cantilever slab is a type of structural slab that extends horizontally beyond its support, preferably without the necessity of any additional vertical support at its free ends. However, the cantilever slab may be supported at the lateral edges, for example by aid of side walls. In construction and architecture, cantilever slabs are commonly used in balconies, overhangs, and certain bridge structures. They are designed to withstand the bending and shear forces caused by the weight of the slab and any additional loads, such as people or furniture, without deflecting excessively.

[0038] The cantilever slabs comprise at least one support surface. A support surface is a structural or foundational plane that provides stability and load-bearing capacity for an object, structure, or system. It serves as the base or platform on which insert modules can rest. A support surface is designed to evenly distribute weight, maintain balance, and prevent or reduce movement or slippage, ensuring that the items placed on it remain in a fixed and safe position.

[0039] “Horizontal” means that the cantilever slabs are parallel to the ground on which the presentation stand stands in its state of use for displaying goods with a maximum deviation of + 30°, preferably ± 20°.

[0040] One or more, preferably all, of the horizontal cantilever slabs are preferably connected to the one or more vertical beams, preferably by a releasable connection. Preferably, the connection is a non-destructively detachable connection. Preferably, recesses are formed in the horizontal cantilever slabs, into which projections of the insert modules can be inserted in order to align the insert modules. The recesses are preferably formed in the supporting surface, and projections of the insert modules formed on the underside of the insert modules extend into the recesses. It is also conceivable that the recesses may extend around an edge of the supporting surface. This allows the insert modules to be inserted from the side and from above with the protrusions into the recess. The insert modules can thus be positioned exactly on the preferably flat supporting surfaces that are formed on the cantilever slabs. The support area is preferably T-shaped, with a center bar. To the right and left of the center bar, the edges or the underside of two insert modules can be placed on.

[0041] Through the arrangement of the horizontal cantilever slabs receiving spaces are formed between the horizontal cantilever slabs in a vertical direction. A “receiving space” is a compartment specifically designed to accept, hold or accommodate items such as insert modules. The receiving space is an at least partially enclosed area that is bounded by the supporting surface of one horizontal cantilever slab, the underside of a second horizontal cantilever slab as well as optional side or partition walls.

[0042] An insert module is a removable and / or interchangeable component that is designed to fit and / or to be placed within the display structure to enhance its functionality and / or customize its appearance. The presentation stand preferably comprises one insert module, more preferably two or more. Insert modules allow for flexibility and / or versatility in how goods and / or text and / or graphic information are displayed, enabling users to easily modify the presentation setup to suit different needs or product types.

[0043] Preferably, the insert modules are standardized in terms of size and / or connective mechanism with the horizontal cantilever slabs, allowing for cost-efficiency and easy replacement in case of changing user demands or occurring damages or defects.

[0044] In a preferred embodiment the one or more insert modules are releasably connected to the plurality of horizontal cantilever slabs through a mechanism selected from the group consisting of screws and bolts, snap-fit connections, latch mechanisms, press-fit connections, clips and clamps or mixtures of the foregoing. More preferably, the mechanism is a snap-fit connection.

[0045] The insert modules are preferably frame or box-shaped objects, which can detachably be attached to the support structure and / or the plurality of horizontal cantilever slabs. The insert modules each have a plurality of outer walls, providing a very stable and load-bearing rectangular frame. The insert modules may further comprise an insert module rear wall, which can act as a rear wall element of the display structure.

[0046] In a preferred embodiment the plurality of insert modules is positioned on top of the support surface of the plurality of horizontal slabs, whereby on top means in the upright position of the presentation stand in its state of use for displaying goods.

[0047] Preferably, the insert modules comprise storage accommodations for cosmetic articles. In a particularly preferred embodiment the presentation stand comprises insert modules with cosmetic articles arranged therein.

[0048] In another preferred embodiment the horizontal cantilever slabs comprise or consist of a material selected from the group consisting of metal, polymer material, wood or combinations of the foregoing. In another preferred embodiment the horizontal cantilever slabs consist of one of these materials or combinations of them.

[0049] Preferably the metal is selected from the group consisting of aluminum, titan, zinc and alloys as well as combinations of the foregoing, in particular steel. Steel has a good load-bearing capacity and is particularly robust and durable. In addition, steel is cost-efficient, recyclable and thus also sustainable. In a preferred embodiment the material is a sheet steel.

[0050] In another preferred embodiment the polymer material is selected from the group consisting of polypropylene (PP), polyurethane (PU), polyethylene (PE), polyethylene terephthalate (PET), polyethylene terephthalate glycol (PETG), acrylonitrile-butadiene-styrene (ABS) and combinations of the foregoing. These polymer materials are particularly lightweight but at the same time offer advantageous mechanical properties. Furthermore, these polymer materials are comparably flexible, allowing to withstand deformation without breaking and furthermore offer an ease of fabrication. In a preferred embodiment the polymer material has the shape of a profile.

[0051] Preferably the horizontal cantilever slabs comprise or consist of a metal and / or a polymer material.

[0052] The horizontal cantilever slabs are arranged spaced apart from each other and at least two of them, preferably all, are arranged parallel and particularly preferably partially or fully congruent. Partially means in this context at least 30% of the area of the two or more horizontal cantilever slabs are congruent, preferably at least 50%, more preferred at least 70% and most preferred at least 80% or at least 90%. The above values refer to the larger area of the two areas to be compared, if the areas are not identical. Spaced apart is to be understood in a vertical direction. Preferably the distance between the cantilever slabs is < 400 mm, more preferably < 350 mm, even more preferably < 300 mm and most preferably < 250 mm. The smaller the distance the more horizontal cantilever slabs can be arranged in the display structure and the more goods can be presented in the presentation device.

[0053] However, if the distance between the horizontal cantilever slabs is too small, the appearance of the presentation stand can become overloaded, disturbing the customer and resulting in a negative buying experience. In addition, the load of the goods can negatively influence the stability of the presentation device, risking involuntary collapse and / or damage to the presentation device. Thus, preferably the distance between the cantilever slabs is > 50 mm, more preferably > 100 mm, even more preferably > 150 mm and most preferably > 200 mm.

[0054] In a preferred embodiment the distance between the horizontal cantilever slabs is 100 - 300 mm, more preferably 150 - 250 mm, even more preferably 170 - 230 mm or even 180 - 220 mm and most preferably 190 - 210 mm.

[0055] In a preferred embodiment the distance between the horizontal cantilever slabs is the same for the majority or even all of the horizontal cantilever slabs. In another preferred embodiment the distance between the horizontal cantilever slabs varies among all horizontal cantilever slabs. In yet another preferred embodiment the distance between all horizontal cantilever slabs releasably connected to the one or more vertical beams is the same.

[0056] In a preferred embodiment the maximum load capacity per horizontal shelve is > 4 kg, more preferably > 6 kg, even more preferably > 8 kg and most preferably > 12 kg. Such a maximum load allows for the presentation of a broad range of goods and enables flexibility in the choice of items placed at and / or on top of the horizontal cantilever slabs. Yet, a higher load requires a particularly stable horizontal shelve and an increasingly complex connection to the support structure. In a preferred embodiment the maximum load per horizontal shelve is < 20 kg, more preferably <18 kg, even more preferably < 15 kg and most preferably < 13 kg.

[0057] In a preferred embodiment the maximum load per horizontal shelve is 4 - 20 kg, more preferably 6 - 18 kg, even more preferably 8 - 15 kg and most preferably 11 - 13 kg.

[0058] In a preferred embodiment the presentation stand comprises a base element. A base element is a foundational component which is to be placed on a surface (e.g. the ground) such that it is located underneath the display structure, allowing the display structure to be in an elevated position and / or preventing the furniture from tipping over.

[0059] In a preferred embodiment the base element functions as a housing unit by providing a storage space inside the base element. In a further preferred embodiment, the storage space inside the base element can be accessed via an open side, a hole, a lid, a flap and / or a door. In a preferred embodiment the base element has a cuboid or plate shape. The base element can provide support to the presentation stand as it builds a solid and stable foundation for the presentation stand in its entirety. Further, the base element can enhance the overall aesthetic appeal of the presentation device, contributing to a cohesive and professional look that aligns with branding or thematic goals.

[0060] In another preferred embodiment the base element comprises a base plate. The base element can also consist of a base plate.

[0061] Preferably, the parts of the presentation stand and / or the support structure and / or the display structure comprise or consist of a material selected from the group consisting of lightweight material, fiber-based material, fiber-based lightweight material and mixtures of the foregoing. Preferably, the above-mentioned materials are engineered materials. Preferably, the above- mentioned materials are synthetic or natural materials. Preferably, the above-mentioned materials are obtained by a material conversion process, such as processing of fiber materials, paper making. Preferably, the above-mentioned materials are recyclable as the materials used are biodegradable and / or bio-based.

[0062] A “lightweight material” is a type of material characterized by its low density and minimal mass relative to its volume. These materials are designed to provide strength and functionality while reducing the overall weight of an object or structure. Lightweight materials are often used in applications where ease of handling, transportation, and energy efficiency are important, such as in aerospace, automotive, construction, and consumer products. Examples include aluminum, carbon fiber, certain polymers, and advanced composites.

[0063] Typically, a lightweight material is a substance with a density less than 3,000 kg / m3, preferably less than 2,000 kg / m3. In engineering and industrial contexts, lightweight materials often have densities ranging from 1 ,000 to 3,000 kg / m3. For comparison, materials like aluminum (approximately 2,700 kg / m3) are considered lightweight relative to steel (around 7,850 kg / m3). Lightweight materials offer a balance of strength and reduced mass, making them suitable for applications where minimizing weight is crucial without compromising structural integrity. A “fiber” is a slender, elongated structure that is significantly longer than it is wide. Fibers can be natural or synthetic and are characterized by their flexibility, strength and versatility in use.

[0064] A “fiber-based material” is a material composed primarily of fibers, whereby primarily means a weight content of 50% or more, preferably 70% or more. Fiber-based material is particularly resistant and stable.

[0065] An “engineered material” is a material that has been specifically designed and manufactured to have particular properties and / or performance characteristics that meet the requirements of specific applications. Unlike natural materials, which are used in their original state, engineered materials are the result of deliberate manipulation, combination or synthesis of substances to achieve enhanced and / or tailored mechanical or other physical and / or chemical properties.

[0066] The “fiber-based lightweight material” is characterized by a high strength-to-weight ratio offering high mechanical strength and rigidity while being significantly lighter than traditional material like metals or solid wood. In preferred embodiments the fiber-based lightweight material can additionally comprise a binder, more preferably a resin binder. In a preferred embodiment, the fiber-based lightweight material is a composite material, preferably a fiber-reinforced composite material. A fiber-reinforced composite material comprises a fiber material and a matrix material, preferably a polymer material, in which the fiber material is at least partially embedded.

[0067] In a preferred embodiment the fiber material is selected from a group consisting of glass fiber, aramid fiber, carbon fiber, cellulose fibers and mixtures of the foregoing, more preferred the fiber material is from cellulose fibers.

[0068] Preferably, the cellulose fibers are derived from wood fibers, cotton fibers, flax fibers, sisal fibers, hemp fibers, bamboo fibers, straw fibers, recycled fibers and mixtures of the foregoing, more preferred the cellulose fibers are derived from wood fibers and recycled fibers. Cellulose fibers are preferred as they derive from renewable resources and are sustainable in their production. Furthermore, cellulose fibers are biodegradable and can thus be disposed of in an environmentally friendly way. In addition, cellulose fibers are characterized by a high tensile strength and a high durability and longevity when treated properly. On top of this, cellulose fibers are cost-effective, particularly when derived from agricultural waste. In a preferred embodiment the one or more vertical beams comprises or consists of fiber-based material, preferably a fiber-based lightweight material.

[0069] In another preferred embodiment the one or more vertical beams further comprise a solid wood, more preferably a solid wood selected from the group consisting of spruce, Douglas fir, true fir, pine, birch, beech, or mixtures of the foregoing. More preferably the solid wood is a spruce or a pine.

[0070] In another preferred embodiment the one or more vertical beams comprise a fiber-base material, preferably a fiber-based lightweight material shell and a core consisting of plastic and / or solid wood. Such a structure is particularly stable and comparably low in weight.

[0071] In another preferred embodiment the one or more vertical beams comprise or consist of a fiberbased material, preferably a fiber-based lightweight material, and a solid wood.

[0072] In a preferred embodiment the fiber-based material, preferably the fiber-based lightweight material, is selected from the group consisting of paperboard, cardboard, plywood, medium-density fiberboard, particleboard, oriented strand board (OSB), and composite material or mixtures of the foregoing. In a preferred embodiment the cardboard is a solid cardboard or a corrugated cardboard. Preferably the fiber-based material, preferably the fiber-based lightweight material comprises recycled fibers. Recycled fibers are particularly preferred as they are sustainable by saving resources and minimizing waste production. Recycled fibers are cost-efficient without compromising quality.

[0073] In another preferred embodiment the one or more vertical beams comprise a composite material, preferably a composite material selected from the group consisting of carbon fiber reinforced plastic, glass fiber reinforced plastic and aramid fiber reinforced plastic and combinations of the foregoing. More preferably the one or more vertical beams consist of one of these materials or mixtures of those.

[0074] In another preferred embodiment the one or more vertical beams are profiles. Profiles refer to elongated, often metallic structures used in various construction applications. Profiles possess a specific cross-sectional shape. Preferably the vertical beams are profiles selected from the group consisting of H-beams, C-channels, T-beams, circular, rectangular and rounded rectangular tubes or mixtures of the foregoing. More preferably the vertical beams are circular, rectangular and / or rounded rectangular tubes. In a preferred embodiment the profiles are hollow. Hollow profiles are especially lightweight and the use of material is particularly efficient, as the material is located where it is most needed and unnecessary material is saved, also leading to cost-efficiency.

[0075] In another preferred embodiment the profiles are filled. Filled profiles have a higher load-bearing capacity and a superior impact resistance. Preferably, the vertical beams comprise a profile as outer shell and an inner core. More preferably the profile and the core consist of different material.

[0076] In a preferred embodiment the vertical beams are circular, rectangular and / or rounded rectangular tubes, wherein the tubes have a wall thickness of > 2 mm, more preferably > 3 mm, most preferably > 4 mm. The thicker the walls the more stable the vertical beams are and the more load can be transferred to them. Yet, if the wall thickness is too high, the amount of material increases, making the vertical beams heavy and more expensive. Thus, the wall thickness is preferably < 20 mm, more preferably < 16 mm, even more preferably < 12 mm, and most preferably 8 mm.

[0077] In a preferred embodiment, the perimeter of the one or more vertical beams is 10 cm, more preferably 15 cm, even more preferably 20 cm and most preferably 25 cm or even 30 cm, but preferably also < 50 cm.

[0078] In a preferred embodiment the display structure comprises a mirror element. A mirror element is a physical object or surface that reflects light, creating a mirrored or reflected image.

[0079] Preferably the rear wall element comprises or consists of a mirror element. In another preferred embodiment the front cover panel comprises or consists of a mirror element. Preferably the mirror elements are plane elements. In another preferred embodiment the insert modules comprise mirror elements.

[0080] Mirror elements are particularly advantageous for presentation stands in the cosmetic field. On the one hand they enhance the product visibility by increasing the perceived volumes of the goods and allowing for an observation of the goods form more than one angle, overall attracting the attention of the customers. On the other hand, mirror elements allow for customer engagement with the presentation stand by enabling customers to test goods and immediately get a feedback by self-examination. In addition, mirror elements contribute to an elegant, clean and premium look which supports the value of the goods and contributes to the customers purchase experience. The display structure further comprises one or more side walls, preferably connected to the plurality of horizontal cantilever slabs. They are the vertical structural elements located on the lateral edges, i.e. sides of a part, preferably all of the horizontal cantilever slabs. They serve to enclose the interior space from the external environment. They are particularly preferred since they provide additional reinforcement to the presentation stand.

[0081] In a preferred embodiment the display structure comprises two side walls, one on each lateral side. Side walls on each side prevent dropping out of goods and provide an appealing and finished look of the presentation stand.

[0082] Preferably the one or more side wall comprises a first part, wherein said first part in the state of use for displaying goods is the upper part and a second part, which in said state is the lower part, arranged underneath the upper part. Preferably, the upper part is rectangularly shaped while the lower part has a trapezoidal shape.

[0083] In another preferred embodiment the one or more side walls comprise two or more separate parts. Preferably one of the side wall parts is a head side wall part. This allows for a modular construction in which the dimension of the side walls can be adapted to the display structure required. For example, in case a large head module is included in the display structure, a comparably large head side wall part can be used to close the presentation stand on the lateral sides in the region of the head module giving it the finished look that is desired by the customers and providing reinforcement to the presentation stand in its entirety. Furthermore, this construction method enables users to easily modify the presentation setup to suit different needs or product types, contributing to the sustainability of the presentation stands.

[0084] In a preferred embodiment the support structure further comprises at least one cross-beam. Preferably, the at least one cross-beam is horizontal or diagonal. Horizontal means that the horizontal cross-beam is arranged in a 90° angle to the one or more vertical beams. Diagonal means that one angle between the cross-beam and one of the vertical beams is > 0° and lower than 90°, preferably < 70°, more preferably < 50°, most preferably 45° ± 2°.

[0085] In another preferred embodiment, the support structure comprises at least two, more preferred at least three, even more preferred at least four cross-beams. The higher the number of crossbeams the higher is the stability of the support structure, allowing for a higher load. As a too high number of cross-beams leads to an increase in weight of the support structure and additionally increases the complexity for assembly and disassembly, the number of crossbeams is preferably lower than five, more preferably lower than four.

[0086] In a preferred embodiment the support structure comprises two cross-beams.

[0087] In a preferred embodiment the support structure consists of two vertical beams and at least one cross-beam. In a more preferred embodiment the at least one cross-beam is positioned completely between the two vertical beams.

[0088] In another preferred embodiment the ratio between the number of cross-beams and the number of vertical beams is > 0,5, more preferably > 1 or even > 2. The ratio between cross-beams and vertical beams is preferably < 6 and even more preferably < 4 or even < 3.

[0089] In a preferred embodiment, the cross-beams are releasably connected to the vertical beams. More preferred this releasable connection is selected from the group consisting of snapping or clamping mechanism, magnetic connectors, latches and hooks, snap-fit connection, hook-and- loop fasteners, quick-release pins or combinations thereof.

[0090] Preferably, two cross-beams are arranged at the vertical beams in a way that they form an “X” shape between the vertical beams.

[0091] In a preferred embodiment the at least one cross-beam comprises or consists of a fiber-based material, preferably a fiber-based lightweight material.

[0092] In another preferred embodiment the at least one cross-beam comprises or consists of the same material as the one or more vertical beams.

[0093] In another preferred embodiment the at least one cross-beam further comprises a solid wood, more preferably a solid wood selected from the group consisting of spruce, Douglas fir, true fir, pine, birch, beech, or mixtures of the foregoing. More preferably the solid wood is a spruce or a pine.

[0094] In another preferred embodiment the at least one cross-beam comprises a fiber-based material, preferably a fiber-based lightweight material shell and a core comprising or consisting of plastic and / or solid wood. Such a structure is particularly stable and comparably low in weight. In another preferred embodiment the at least one cross-beam comprises a composite material, preferably a composite material selected from the group consisting of carbon fiber reinforced plastic, glass fiber reinforced plastic and aramid fiber reinforced plastic and combinations of the foregoing. Preferably the at least one cross-beam consists of one of these materials or mixtures of those.

[0095] In another preferred embodiment the at least one cross-beam is a profile. Preferably the crossbeam is a profile selected from the group consisting of H-beams, C-channels, T-beams, circular, rectangular and rounded rectangular tubes or mixtures of the foregoing. More preferably the cross-beam is a circular, rectangular or rounded rectangular tube.

[0096] In a preferred embodiment the profile is hollow. In another preferred embodiment the profile is filled. Preferably, the at least one cross-beam comprises a profile as outer shell and an inner core. More preferably the profile and the core consist of different materials.

[0097] In a preferred embodiment the at least one cross-beam is a circular, rectangular or rounded rectangular tube, wherein the tube has a wall thickness of > 2 mm, more preferably > 3 mm, most preferably > 4 mm. The thicker the walls the more stable the cross-beams are and the higher is their support function and their ability to transfer loads to the one or more vertical beams. Yet, if the wall thickness is too high, the amount of material increases, making the cross-beams heavy and more expensive. Thus, the wall thickness is preferably < 20 mm, more preferably < 16 mm, even more preferably < 12 mm, and most preferably < 8 mm.

[0098] In a preferred embodiment, the perimeter of the at least one cross-beams is > 10 cm, more preferably > 15 cm, even more preferably > 20 cm and most preferably > 25 cm or even 30 cm, but preferably also < 50 cm.

[0099] In a preferred embodiment the at least one cross-beam is releasably connected to the one or more vertical beams.

[0100] Preferably the releasable connection of the at least one cross-beam is realized through a bracket. More preferably the bracket is releasably connected to the one or more vertical beams through hooks and the cross-beam rests on the bracket. In another preferred embodiment the at least one cross-beam is connected to the one or more vertical beams by fastening means, more preferably by screws and bolts. In a preferred embodiment the support structure further comprises one or more support struts. A support strut is typically oriented at an angle and provides stability and support to the support structure by resisting compressive forces. Preferably a support strut is connected to an end of a vertical beam. More preferably the one or more support strut is connected to the lower end of one of the one or more vertical beams in the upright position of the presentation stand. By this, the support strut functions as scaffolding base which spreads the load over a larger area and prevents a tipping over of the presentation stand.

[0101] Preferably the free end of the one or more support struts lie on a plane with one of the two free ends of one of the one or more vertical beams.

[0102] In a preferred embodiment the support strut is positioned in an angle to one vertical beam. Preferably the angle is < 90°, more preferably < 60°, even more preferably < 40°, most preferably < 30°. The lower the angle, the more compact the presentation stand can be built as the support strut will require only a low spatial expansion. However, if the angle is too low, the load distribution will decrease as the area formed by the one or more support struts and the one or more vertical beams decreases. Thus, the angle is preferably > 10°, more preferably > 15°, even more preferably > 20°, and most preferably > 25°.

[0103] In a preferred embodiment the one or more support struts are positioned to one of the one or more vertical beams in an angle of 10° - 60°, more preferably 15° - 45°, even more preferably 20° - 40°, most preferably 25° - 35°.

[0104] Preferably, part of the plurality of horizontal cantilever slabs is releasably connected to the one or more support struts. More preferably the horizontal cantilever slabs are connected to the support struts in an angle of 80° - 100°, even more preferably of 85° - 95°, most preferably of 90°.

[0105] In another preferred embodiment the one or more support struts comprise or consist of a fiberbased material, preferably a fiber-based lightweight material. In a more preferred embodiment the one or more support struts are made from the same material as the one or more vertical beams.

[0106] In a preferred embodiment one of the one or more support struts is connected to one of the one or more vertical beams by means of a bracket. A bracket is a structural component designed to support, mount, or hold an object in place. Brackets are typically used to attach one element to another, providing physical support and stability. Preferably the bracket is a mounting bracket. Mounting brackets are used to mount equipment or components to walls, ceiling, or floors.

[0107] In another preferred embodiment the presentation stand additionally comprises a base plate as base element. Preferably the one or more vertical beams and / or the one or more support struts are connected to the base plate. More preferably the one or more vertical beams and / or the one or more support struts are connected to the base plate by means of brackets, preferably mounting brackets. Preferably, the support strut connects the one or more vertical beams with the base element.

[0108] In another preferred embodiment the one or more vertical beams are connected to the base plate via tension ropes. In a more preferred embodiment a tension rope is connected to the base plate and to one of the one or more vertical beams through hooks.

[0109] In another preferred embodiment one end of the tension rope is hooked into the upper end of the one of the one or more vertical beams in the upright position of the presentation stand in its state of use for displaying goods.

[0110] In a preferred embodiment the base plate comprises a material selected from the group consisting of solid wood, metal, plywood, medium-density fiberboard, particleboard, oriented strand board (OSB), chipboard.

[0111] In another preferred embodiment the base plate is coated with a resin, more preferably a resin selected from the group consisting of epoxy resin, polyester resin, phenolic resin, melamine resin, polyurethane resin, acrylic resin, vinyl resin, urea-formaldehyde resin and mixtures of the foregoing. Most preferably the base plate is coated with a urea-formaldehyde resin and / or a melamine resin.

[0112] While urea-formaldehyde resin results in a smooth, strong, and affordable finish, melamine resins give a particularly hard, durable, and scratch-resistant surface.

[0113] In a preferred embodiment the base plate has a thickness of 5 - 40 mm, more preferably 8 - 30 mm, even more preferably 12 - 24 mm, most preferably 16 - 22 mm. Such a thickness provides a good stability-to-weight ratio. In a preferred embodiment the presentation stand additionally comprises at least one front cover panel.

[0114] A front cover panel is an outward-facing surface or interface of a presentation stand that provides access to displays, touchscreens, signs or other visual arrangements. A front cover panel is usually designed to be visually appealing, as it is the most visible part of the presentation stand.

[0115] In a preferred embodiment the front cover panel comprises a material selected from the group consisting of metal, paperboard, cardboard, polymer material, and composite material or mixtures of the foregoing. In another preferred embodiment the front cover panel consists of one of these materials or combinations of them.

[0116] Preferably the metal is selected from the group consisting of aluminum, titan, zinc and alloys as well as combinations of the foregoing, in particular steel. Steel has a good load-bearing capacity and is particularly robust and durable. In addition, steel is cost-efficient, recyclable and thus also sustainable. In a preferred embodiment the material is a sheet steel.

[0117] In a preferred embodiment the at least one front cover panel comprises polymer material. Preferably the polymer material is selected from the group consisting of polypropylene (PP), polyurethane (PU), polyethylene (PE), polyethylene terephthalate (PET), polyethylene terephthalate glycol (PETG), acrylonitrile-butadiene-styrene (ABS) and combinations of the foregoing. In another preferred embodiment the at least one front cover panel consists of a polymer material, preferably of a polymer material selected from the group of the foregoing. In yet another preferred embodiment the at least one front cover panel consists of polyethylene terephthalate (PET) or polyethylene terephthalate glycol (PETG). PET and PETG are particularly advantageous as they have good mechanical properties leading to high strength and durability. Furthermore, their optical clarity, recyclability and lightweight are of particular advantage.

[0118] Preferably the front cover panel comprises or consists of a metal and a polymer material.

[0119] In a preferred embodiment the front cover panels are plate shaped. Preferably, the thickness of the front cover panel is > 0.5 mm, more preferably > 1.0 mm, even more preferably > 1.5, and most preferably > 1 .8 mm. The thicker the front cover panel is the higher is the load that the front cover panel can carry allowing the user to flexibly design the front cover panel. Yet, if the front cover panel is too thick, the amount of material increases, making the front cover panel and with this the whole display structure heavy and more expensive. Thus, the thickness of the front cover panel is preferably < 10 mm, more preferably < 8 mm, even more preferably < 5 mm, and most preferably < 2.5 mm.

[0120] In a preferred embodiment one of the at least one front cover panel spans the distance between two of the plurality of horizontal cantilever slabs preferably in a vertical direction. In other words, one dimension of the at least one front cover panel preferably equals the distance between two horizontal cantilever slabs preferably in a vertical direction between which the front cover panel is to be installed.

[0121] In another preferred embodiment one of the at least one front cover panel spans the distance between more than two, preferably more than three horizontal cantilever slabs preferably in a vertical direction.

[0122] Preferably the at least one front cover panel comprises at least one hole, more preferably a plurality of holes.

[0123] In a preferred embodiment the at least one front cover panel is releasably connected to the horizontal cantilever slabs. More preferably this releasable connection is a tongue-and-groove connection, wherein the cantilever slabs preferably have at least one groove and the front cover panel have at least one tongue.

[0124] In a preferred embodiment the display structure of the presentation stand further comprises a head module. Preferably the head module comprises a head panel as front cover panel. A head module is structurally different from the other components of the presentation stand and / or is located strategically at the top of the presentation stand in its upright standing position. The head module is preferably an exchangeable module. In a preferred embodiment the head module is frame- or box-shaped.

[0125] Preferably the head module is releasably connected to the support structure, more preferably to the one or more vertical beams. In a preferred embodiment the head module is releasably connected to the support structure through a mechanism selected from the group consisting of screws and bolts, snap-fit connections, latch mechanisms, press-fit connections, clips and clamps or mixtures of the foregoing. More preferably, the head module is connected to the support structure by fastening means, most preferably by screws and bolts. Fastening means, and especially screws and bolts, allow for a particularly secure connection and allows for the connection of heavy parts with each other, thus giving the user the possibility to design the head module in a flexible manner without being restricted by load and / or weight. In a further preferred embodiment the head module is connected to one or more head beams. The head beams are the upper most parts of the vertical beam which can be connected with the lower part(s) of the vertical beam preferably via a plug connection. This allows for an easy assembly of the head module with the support structure.

[0126] In another preferred embodiment the head module comprises a mounting structure.

[0127] In a preferred embodiment the head module comprises a head panel which is inserted into a mounting structure by a sliding mechanism. The head panel is thus exchangeable allowing the user a high degree of flexibility.

[0128] In another preferred embodiment the head module comprises a lighting system which is preferably located at the rear side of or below the head panel.

[0129] In a preferred embodiment at least one of the plurality of horizontal cantilever slabs comprise at least one recess. A recess is a volume that is intentionally indented or hollowed out from the surface of a structure or material. Preferably, the at least one recess is a hole.

[0130] In another preferred embodiment each horizontal cantilever slab comprises at least two, more preferred three, even more preferred four and most preferred five recesses. The more recesses the horizontal cantilever slab comprises, the less material the horizontal cantilever slab comprises leading to a lightweight and cost-efficient object. Yet, if the amount of recesses is too high, the manufacturing of the horizontal cantilever slabs becomes increasingly complex and the product can become fragile. Therefore, the number of recesses is preferably not more than eight, more preferably not more than seven, even more preferably not more than six and most preferably not more than five.

[0131] In a preferred embodiment the at least one recess is designed to receive the plurality of insert modules. Preferably, the insert modules are releasbly connected to the horizontal cantilever slabs.

[0132] Preferably projections of an insert module can be inserted into the at least one recess in order to align the insert module.

[0133] However, any other kind of detent mechanism can be used to secure an insert module in the receiving space. A detent mechanism or simply detent is used to hold a component in place at a specific position, often by engaging with a locking member such as a pin with a notch, groove, or other recesses to provide resistance or stop movement until sufficient force is applied to release it.

[0134] The support structure either comprises a recess or a locking member while the insert module comprises the corresponding counterpart.

[0135] In a preferred embodiment the plurality of insert modules comprise projections such as pins, which can be inserted into the at least one recess of the horizontal cantilever slabs in that the insert modules lie on top of the supporting surface of the horizontal cantilever slab. More preferably the projections are located on the underside of the insert modules, facing downwards when inserted into the recesses of the horizontal cantilever slabs in the upright standing position of the presentation stand. The insert modules can thus be positioned precisely on the preferably flat support surfaces of the horizontal cantilever slabs.

[0136] In another preferred embodiment the insert modules comprise at least two outer walls, more preferably at least four outer walls. Preferably the insert modules have one open side.

[0137] In a preferred embodiment the insert modules have a rectangular shape, making them particularly stable and rigid. Preferably, the insert modules have a cuboid shape.

[0138] In a preferred embodiment the display structure is releasably connected to the support structure through a mechanism selected from the group consisting of screws and bolts, snap-fit connections, latch mechanisms, press-fit connections, clips and clamps, plug connection or mixtures of the foregoing, more preferably through a plug connection, a snap-fit connection or mixtures of the foregoing. Preferably, the connection is a non-destructively detachable connection.

[0139] Preferably the releasable connection is arranged between the one or more vertical beams and the horizontal cantilever slabs.

[0140] In a preferred embodiment the horizontal cantilever slabs are releasably connected with the one or more vertical beams by plug connections, snap-fit connections or mixtures of the foregoing. A mixture of plug and snap-fit connections is particularly preferred as such a connection enhances security through its double connection mechanism. Furthermore, these connections are easy to assemble and assembly is thus fast and achievable without any additional tools. Preferably the connecting means of the releasable connection between horizontal cantilever slabs and one or more vertical beams comprises a polymer material, more preferably a polymer material selected from the group consisting of polypropylene (PP), polyurethane (PU), polyethylene (PE), polycarbonate (PC), polyamid (PA), acrylonitrite-butadiene-styrene (ABS) and combinations of the foregoing. These materials have a high strength and rigidity and at the same time a sufficient degree of flexibility and elasticity. Furthermore, they can be reversibly deformed for several times, guaranteeing durability and longevity.

[0141] In a preferred embodiment the releasable connection between the horizontal cantilever slabs and the vertical beams is achieved through a cantilever slab connecting mechanism comprising a rod- or pin-shaped connecting mean which is connected to the cantilever slab and which is passed through a hole in the vertical beam by a plug connection so that the end of the rod- or pin-shaped connecting mean emerges on the side opposite the cantilever slab. This end of the rod- or pin-shaped connecting mean is then fixed in place with a snap-fit connection, preferably using a retaining ring.

[0142] Preferably, the horizontal cantilever slabs are releasably connected to the vertical beams in an angle of 80° - 100°, even more preferably of 85° - 95°, most preferably of 90°.

[0143] In a preferred embodiment only the horizontal cantilever slabs in the upper section of the display structure in the upright position of the presentation stand in its state of use for displaying goods extend parallel to the ground while the horizontal cantilever slabs in the lower section of the display structure in the upright position of the presentation stand in its state of use for displaying goods extend at an angle to the horizontal cantilever slabs in the upper section or the ground. Preferably this angle is between 5 and 20°. Such an angle contributes to the visibility of products placed in the lower section of the display structure as they are facing in the direction of the customers eyes when standing in front of the presentation stand. Preferably the lower half or even more preferably the lower third of the display structure constitute the lower section.

[0144] In a further preferred embodiment the horizontal cantilever slabs in the upper section of the display structure in the upright position of the presentation stand in its state of use for displaying goods are connected to the one or more vertical beams while the horizontal cantilever slabs in the lower section of the display structure in the upright position of the presentation stand in its state of use for displaying goods are connected to the one or more support struts, preferably in an angle of 80° - 100°, even more preferably of 85° - 95°, most preferably of 90°. Preferably the lower half or even more preferably the lower third of the display structure constitute the lower section.

[0145] For easy transportation and handling a lightweight construction is preferable. In a preferred embodiment the total weight of the presentation device, naturally speaking without external loads such as goods or items to be placed inside the display structure, is < 50 kg, more preferably < 40 kg, even more preferably < 35 kg, and most preferably < 30 kg.

[0146] In another preferred embodiment the volume weight of the presentation stand is < 50 kg / m3, more preferably < 40 kg / m3, even more preferably < 35 kg / m3, and most preferably < 30 kg / m3wherein the volume is defined as the volume of the maximum length x the maximum width x the maximum height of the presentation stand in its state of use for displaying goods.

[0147] In a preferred embodiment all components of the presentation stand can be disassembled and packed into a flatpack.

[0148] In a preferred embodiment the presentation stand further comprises at least one lighting unit. More preferably the at least one lighting unit is arranged along the horizontal cantilever slabs.

[0149] The invention further relates to a presentation stand system comprising two or more inventive presentation stands. Preferably the two or more presentation stands are releasably connected, in particular the releasable connection is achieved via the optional base element, preferably the optional base plate.

[0150] The invention also relates to a process for assembling the inventive presentation stand, whereas preferably the process comprises one or more or all steps of: a) connecting vertical beam segments in order to form one or more vertical beams, b) connecting one or more of the vertical beam segments with a base element, c) connecting the horizontal cantilever slabs with the vertical beams, d) connecting a rear wall element to the horizontal cantilever slab and / or the vertical beams, e) connecting a side wall element to the lateral ends of a horizontal cantilever slab.

[0151] The invention also relates to a process for disassembling the inventive presentation stand, whereas preferably the process comprises one or more or all steps of: a) disconnecting the vertical beam segment of the one or more vertical beams, b) disconnecting one or more of the vertical beam segments from the base element, c) disconnecting the horizontal cantilever slabs from the vertical beams d) disconnecting a rear wall element from the horizontal cantilever slab and / or the vertical beams, and e) disconnecting a side wall element from the lateral ends of a horizontal cantilever slab.

[0152] The invention also relates to a presentation stand for displaying goods, in particular cosmetic articles, comprising

[0153] I) a support structure and

[0154] II) a display structure, wherein in its state of use for displaying goods, the display structure, in which the goods are to be accommodated, forms the front and the support structure forms the rear of the stand, characterized in that the support structure encompasses

[0155] ■ one or more vertical beams, wherein in case of the support structure encompassing a plurality of vertical beams, these beams are preferably disposed parallel and spaced apart from one another, the display structure encompasses

[0156] ■ a plurality of horizontal cantilever slabs connected to the support structure and protruding away from the same towards the front, wherein at least two of the plurality of horizontal cantilever slabs are arranged spaced apart from one another, thereby forming a receiving space for accommodating one or more insert modules, wherein the plurality of horizontal cantilever slabs each comprises a support surface on which the one or more insert modules rest when being accommodated in the receiving space,

[0157] ■ optionally: one or more rear wall elements, preferably connected to the plurality of horizontal cantilever slabs, wherein the stand is constructed and configured so that in its state of use for displaying goods the rear wall elements at least partially cover the support structure when viewed from the front. This presentation stand may further exhibit the features as defined in claims 2-15 and the ones described above.

[0158] REFERENCE NUMERALS

[0159] 1 Presentation stand

[0160] 2 Support structure

[0161] 3 Display structure

[0162] 4 Vertical beam

[0163] 5 Horizontal cross-beam

[0164] 6 Diagonal cross-beam

[0165] 7 Horizontal cantilever slab

[0166] 8 Support surface

[0167] 9 Rear wall element

[0168] 10 Side wall

[0169] 11 Base element

[0170] 12 Connecting mean

[0171] 13 Front cover panel

[0172] 14 Head module

[0173] 15 Head panel

[0174] 16 Recess

[0175] 17 Support strut

[0176] 18 Mounting structure

[0177] 19 Head beam

[0178] 20 Receiving space

[0179] 21 Cantilever slab connecting mechanism

[0180] 22 Retaining ring

[0181] 23 Rod-shaped connecting mean

[0182] 24 Presentation stand system

[0183] 25 Partition wall

[0184] 26 Bar

[0185] 27 Insert module Short description of the figures

[0186] Fig. 1: Perspective view of a presentation stand for displaying goods according to the present invention

[0187] Fig. 2 : Side view of the presentation stand

[0188] Fig. 3 and 4: Perspective view of a support structure of a presentation stand system comprising three individual presentation stands

[0189] Fig. 5: Partially exploded view of a presentation stand system

[0190] Fig. 6: Perspective view of two cantilever slabs connected to the support structure

[0191] Fig. 7: Exploded view of a presentation stand system with side walls

[0192] Fig. 8: Perspective view of a head module

[0193] Fig. 9: Perspective view of a cantilever slab connecting mechanism

[0194] Fig. 10: Perspective view of a presentation stand with side walls and partition walls

[0195] Fig. 11 : Exploded view of a presentation stand with side walls

[0196] Fig. 12: Exploded view of a presentation stand with side walls and partition walls

[0197] Detailed description of the figures

[0198] Fig. 1 : The presentation stand 1 comprises a support structure 2 and a display structure 3, wherein the support structure 2 comprises two vertical beams 4 which are connected by two horizontal cross-beams 5. Each vertical beam 4 is supported by a support strut 17, wherein both the vertical beam 4 and the support strut 17 are connected with the aid of a connecting mean 12 such as a bracket, which is connected to a base element 11. The base element 11 is a base plate. The display structure 3 comprises a plurality of horizontal cantilever slabs 7 which are connected to the vertical beams 4 and which form a receiving space 20 for insert modules (not shown here). The horizontal cantilever slabs 7 comprise a support surface 8 which comprises multiple recesses 16. The display structure 3 further comprises a head module 14 which is located above the plurality of horizontal cantilever slabs 7 and which comprises a head panel 15 being attached to a mounting structure 18.

[0199] Fig. 2 : The vertical beam 4 of the support structure 2 of a presentation stand 1 is slightly tilted towards the rear. The vertical beam 4 is supported by a support strut 17 and both are connected to a base element 11. The base element 11 is a base plate. Only the horizontal cantilever slabs 7 in the upper section of the display structure 3 extend parallel to the base element 11. The horizontal cantilever slabs 7 in the lower section of the display structure 3 extend at an angle to the horizontal cantilever slabs 7 in the upper section or the base element 10. Between the horizontal cantilever slabs 7 a receiving space 20 is formed which is intended to accommodate insert modules. A front cover panel 13 extends between two cantilever slabs in the vertical direction and a head module 14 comprising a head panel 15 is located above the horizontal cantilever slabs 7.

[0200] Fig. 3 and 4: The support structures 2 of three presentation stands 1 of a presentation stand system 24 are shown, wherein the presentation stand system comprises three individual support structures 2. The support structure of each presentation stand 1 comprises one or two vertical beams 4. In case the support structure consists of two vertical beams 4, the vertical beams 4 are connected by horizontal cross-beams 5 and diagonal cross-beams 6. Each vertical beam 4 is supported by a support strut 17, wherein both the vertical beam 4 and the support strut 17 are connected with the aid of a connecting mean 12 such as a bracket, which is connected to a base element 11. The base element 11 is a plate. According to Fig. 4 the individual support structures 2 are connected via connecting means at the base elements 11.

[0201] Fig. 5: Shown is a presentation stand system 24 consisting of three individual but connected presentation stands 1. The support structures 2 of the presentation stands 1 of the presentation stand system 24 are assembled according to Fig. 4. Display structures 3 are attached to the support structures 2, wherein the display structures 3 comprise a plurality of horizontal cantilever slabs 7 which are connected to rear wall elements 9. On the supporting surface 8 of the horizontal cantilever slabs 7 insert modules can be arranged, which are then localized inside the receiving space 20. Only the horizontal cantilever slabs 7 in the upper section of the display structure 3 extend parallel to the base element 11. The horizontal cantilever slabs 7 in the lower section of the display structure 3 extend at an angle to the horizontal cantilever slabs 7 in the upper section or the base element 11 .

[0202] Fig. 6: Horizontal cantilever slabs 7 are connected to rear wall elements 9 by means of rivets.

[0203] The rear wall elements 9 are rectangular shaped elements. The cantilever slabs 7 are connected with the support structure 2 comprising the vertical beams 4 by means of plug and snap-fit connections. The vertical beams 4 are hollow profiles with a rounded rectangular cross section.

[0204] Fig. 7 : A presentation stand system 24 according to Fig. 5 comprising one head module 14 with a head panel 15 which is connected to the support structures 2 of the individual presentation stands 1. The presentation stand system 24 further comprises two side walls 10 adjacent to the lateral ends of the cantilever slabs 7, wherein only the upper part of the side walls 10 is rectangular shaped while the lower part has a trapezoidal shape.

[0205] Fig. 8 : A head module 14 comprising a head panel 15 which is inserted into a mounting structure 18 by a sliding mechanism. The mounting structure 18 is attached to head beams 19, which are releasably connected to the other parts of the vertical beams 4 of the support structure 2 by means of plug connections.

[0206] Fig. 9: The cantilever slab 7 is attached to the vertical beam 4 using a cantilever slab connecting mechanism 21. For this, a pin-shaped connecting mean 23 is connected to the cantilever slab 7 and passed through a hole in the vertical beam 4 so that the end of the pin-shaped connecting mean 23 emerges on the side opposite the cantilever slab 7. This end of the pinshaped connecting mean 23 is fixed in place with a snap-fit connection using a retaining ring 22. The vertical beam 4 is a hollow profile with a rounded rectangular cross section.

[0207] Fig. 10: A presentation stand 1 comprising a base element 11, a head panel 15, two side walls 10 adjacent to the lateral ends of the cantilever slabs 7, wherein only the upper part of the side walls 10 is rectangular shaped while the lower part has a trapezoidal shape and partition walls 25 which are part of the display structure 3 and are at least partially connected to the cantilever slabs 7 by insertion. The cantilever slabs 7 comprise a support surface 8 which is directed towards the receiving space 20.

[0208] Fig. 11 : Shown is a presentation stand 1 in exploded view. The support structure 2 of the presentation stand 1 is fully located behind the display structure and is standing on a base element 11. The support structure comprises two vertical beams 4 which are connected by horizontal cross-beams 5 and diagonal cross-beams 6. Each vertical beam 4 is supported by a support strut 17, wherein both the vertical beam 4 and the support strut 17 are connected with the aid of a connecting mean 12 such as a bracket, which is connected to a base element 11. The base element 11 is a plate. The display structure comprises a plurality of horizontal cantilever slabs 7 with support surfaces 8 and recesses 16, rear wall elements 9 and bars 26. On the supporting surface 8 of the horizontal cantilever slabs 7 insert modules can be arranged. Projections of the insert modules can be inserted into the recesses 16 in order to align the insert modules. Only the horizontal cantilever slabs 7 in the upper section of the display structure extend parallel to the base element 11. The horizontal cantilever slabs 7 in the lower section of the display structure extend at an angle to the horizontal cantilever slabs 7 in the upper section or the base element 11. At the lateral ends of the horizontal cantilever slabs 7 side walls 10 are arranged. The presentation stand 1 further comprises a head module 14 with a head panel 15 which is located at the upper end of the presentation stand 1.

[0209] Fig. 12: Shown is the presentation stand 1 according to Fig. 10 in exploded view. The support structure 2 of the presentation stand 1 is fully located behind the display structure and is standing on a base element 11. The support structure comprises two vertical beams 4 which are connected by horizontal cross-beams 5 and diagonal cross-beams 6. Each vertical beam 4 is supported by a support strut 17, wherein both the vertical beam 4 and the support strut 17 are connected with the aid of a connecting mean 12 such as a bracket, which is connected to a base element 11. The base element 11 is a plate. The display structure comprises a plurality of horizontal cantilever slabs 7 with support surfaces 8 and recesses 16, rear wall elements 9 and partition walls 25. The partition walls 25 are at least partially connected to the cantilever slabs 7 by insertion. On the supporting surface 8 of the horizontal cantilever slabs 7 insert modules 27 can be arranged, which can comprise a cover panel 13. Projections of the insert modules can be inserted into the recesses 16 in order to align the insert modules. Only the horizontal cantilever slabs 7 in the upper section of the display structure extend parallel to the base element 11. The horizontal cantilever slabs 7 in the lower section of the display structure extend at an angle to the horizontal cantilever slabs 7 in the upper section or the base element 11. At the lateral ends of the horizontal cantilever slabs 7 side walls 10 are arranged. The presentation stand 1 further comprises a head module 14 with a head panel 15 which is located at the upper end of the presentation stand 1.

Claims

1. CLAIMS1. Presentation stand for displaying goods, in particular cosmetic articles, comprisingI) a support structure andII) a display structure, wherein in its state of use for displaying goods, the display structure, in which the goods are to be accommodated, forms the front and the support structure forms the rear of the presentation stand, characterized in that the support structure comprises■ one or more vertical beams, wherein in case of the support structure comprising a plurality of vertical beams, these beams are preferably disposed parallel and spaced apart from one another, the display structure comprises■ a plurality of horizontal cantilever slabs connected to the support structure and protruding away from the same towards the front, wherein at least two of the plurality of horizontal cantilever slabs are arranged spaced apart from one another, thereby forming a receiving space for accommodating one or more insert modules, wherein the plurality of horizontal cantilever slabs each comprises a support surface on which the one or more insert modules can rest when being accommodated in the receiving space,■ one or more rear wall elements, preferably connected to the plurality of horizontal cantilever slabs, wherein the stand is constructed and configured so that in its state of use for displaying goods the rear wall elements at least partially cover the support structure when viewed from the front.

2. Presentation stand according to claim 1 , wherein the one or more vertical beams comprise or consist of a fiber-based material, preferably a fiber-based lightweight material.

3. Presentation stand according to claim 2, wherein the fiber-based material is selected from the group consisting of paperboard, cardboard or mixtures of the foregoing, wherein preferably the one or more vertical beams comprise or consist of a cardboard tube, preferably enclosing a wooden filler material.

4. Presentation stand according to any one of the preceding claims, wherein the one or more vertical beams are profiles, preferably hollow profiles, wherein the cross-section of the profiles is preferably rounded rectangular.

5. Presentation stand according to any of the preceding claims, wherein the display structure comprises a mirror element, wherein preferably the rear wall element comprises or consists of a mirror element.

6. Presentation stand according to any of the preceding claims, wherein the presentation stand further comprises at least one side wall arranged at one of the lateral ends of one or more of the plurality of horizontal cantilever slabs.

7. Presentation stand according to any one of the preceding claims, wherein the support structure comprises a support strut, which is preferably connected to the vertical beam.

8. Presentation stand according to any one of the preceding claims, wherein the presentation stand further comprises at least one front cover panel, wherein the at least one front cover panel is preferably spanning the distance between two of the plurality of horizontal cantilever slabs.

9. Presentation stand according to claim 8, wherein the front cover panel is a head panel, arranged above the plurality of horizontal cantilever slabs.

10. Presentation stand according to the preceding claim 8 or 9, wherein the front cover panel comprises a material selected from the group consisting of metal, paperboard, cardboard, polymer material, composite material or mixtures of the foregoing.

11. Presentation stand according to any one of the preceding claims, wherein one or more of the plurality of horizontal cantilever slabs comprise at least one recess, wherein the at least one recess is preferably adapted and configured to receive the one or more insert modules.

12. Presentation stand according to any one of the preceding claims, wherein the presentation stand comprises one or more insert modules, wherein the insert modules preferably comprise at least two outer walls and preferably have a cuboid shape and preferably comprise goods to be displayed.

13. Presentation stand according to any one of the preceding claims, wherein the plurality of horizontal cantilever slabs is releasably connected with the support structure by a mechanism selected from the group consisting of plug connections, snap-fit connections or mixtures of the foregoing.

14. Presentation stand according to any one of the preceding claims, characterized in that the total weight of the presentation stand is < 50 kg, preferably < 35 kg.

15. Presentation stand system comprising two or more presentation stands as defined in any of the preceding claims.

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