Commodity recommendation method, computer equipment and storage medium

Abstract

The embodiment of the invention discloses a commodity recommendation method, computer equipment and a storage medium, and can be applied to the technical field of data processing. The method comprises the following steps: in response to a commodity recommendation event triggered by a target account in a target live broadcast room, displaying a commodity recommendation entrance corresponding to the target account on a live broadcast page of the target live broadcast room; in response to a trigger operation for the commodity recommendation entry, displaying a commodity recommendation page, and displaying at least one recommended commodity in the commodity recommendation page, the at least one recommended commodity being a commodity that can be recommended to the target account; and in response to a trigger operation for a target recommended commodity in the at least one recommended commodity, recommending the target recommended commodity to the target account so as to display commodity information of the target recommended commodity on a live broadcast page watched by the target account. By adopting the embodiment of the invention, the pertinence of commodity recommendation can be improved.

Description

Technical Field

[0001] The present application relates to the field of data processing technology, and in particular to a product recommendation method, a computer device, and a storage medium. Background Art

[0002] Currently, in a live broadcast room, if the host needs to recommend products in the live broadcast room to the audience, the audience usually sends the desired products in the comment area of ​​the live broadcast room, and then the host recommends the products to the audience through language description during the live broadcast.

[0003] However, in practice, the inventor found that when recommending products in the above manner, once there were a lot of comments, it was difficult for the host to see the comments sent by the audience, and some viewers did not like to send comments in the comment area to express their needs, so it was difficult for the host to make targeted product recommendations for the audience, resulting in less targeted product recommendations. Summary of the invention

[0004] The embodiments of the present application provide a product recommendation method, a computer device, and a storage medium, which can recommend products to target accounts in a live broadcast room one-to-one via an anchor account, thereby improving the targeted nature of product recommendations.

[0005] On the one hand, the embodiment of the present application discloses a product recommendation method, the method comprising:

[0006] In response to a product recommendation event triggered by a target account in a target live broadcast room, a product recommendation entry corresponding to the target account is displayed on a live broadcast page of the target live broadcast room;

[0007] In response to a trigger operation on the product recommendation portal, displaying a product recommendation page, displaying at least one recommended product on the product recommendation page, wherein the at least one recommended product is a product that can be recommended to the target account;

[0008] In response to a trigger operation on a target recommended product among at least one recommended product, the target recommended product is recommended to a target account, so that product information of the target recommended product is displayed on a live broadcast page watched by the target account.

[0009] On the one hand, the embodiment of the present application discloses a product recommendation method, the method comprising:

[0010] In response to the target account entering the target live broadcast room, displaying a product recommendation entrance corresponding to the target account on the live broadcast page of the target live broadcast room;

[0011] In response to a trigger operation on the product recommendation portal, displaying a product recommendation page, displaying at least one recommended product on the product recommendation page, wherein the at least one recommended product is a product that can be recommended to the target account;

[0012] In response to a trigger operation for a target recommended product among at least one recommended product, recommend the target recommended product to the target account so that product information of the target recommended product is displayed on the live streaming page viewed by the target account.

[0013] On the one hand, an embodiment of the present application discloses a product recommendation method, and the method includes:

[0014] In response to a product recommendation request sent by a target account, display a product recommendation entry corresponding to the target account on the live streaming page of the target live streaming room; wherein, the product recommendation request includes content information of target published content, and the target published content refers to the published content selected by the target account from at least one published content of the host account;

[0015] In response to a trigger operation for the product recommendation entry, display a product recommendation page, and display at least one recommended product in the product recommendation page, where the at least one recommended product is a product that can be recommended to the target account;

[0016] In response to a trigger operation for a target recommended product among at least one recommended product, recommend the target recommended product to the target account so that product information of the target recommended product is displayed on the live streaming page viewed by the target account; the target recommended product is determined based on the content information.

[0017] On the one hand, an embodiment of the present application discloses a product recommendation method, and the method includes:

[0018] Display a product recommendation request entry on the live streaming page viewed by the target account, and the product recommendation request entry is an entry for requesting a host account of the target live streaming room to perform product recommendation;

[0019] In response to a trigger operation for the product request entry, display a published content selection page; the published content selection page includes at least one published content of the host account;

[0020] In response to a selection operation for target published content among at least one published content, send a product recommendation request carrying the content information of the target published content to the host account via the target account; the product recommendation request is used to instruct the host account to determine a target recommended product recommended for the target account;

[0021] Display product information of the target recommended product recommended by the host account.

[0022] On the one hand, an embodiment of the present application discloses a product recommendation device, and the device includes:

[0023] An event acquisition module, configured to display a product recommendation entry corresponding to the target account on the live streaming page of the target live streaming room in response to a product recommendation event triggered by the target account in the target live streaming room;

[0024] The first recommended product display module is configured to respond to a trigger operation on the product recommendation entry, display a product recommendation page, and display at least one recommended product on the product recommendation page, where the at least one recommended product is a product that can be recommended to the target account;

[0025] The first product recommendation module is configured to respond to a trigger operation on the target recommended product among the at least one recommended product, recommend the target recommended product to the target account, so as to display the product information of the target recommended product on the live broadcast page viewed by the target account.

[0026] On the one hand, an embodiment of the present application discloses a product recommendation device, and the device includes:

[0027] The live broadcast room entry module is configured to respond to the target account entering the target live broadcast room, and display a product recommendation entry corresponding to the target account on the live broadcast page of the target live broadcast room;

[0028] The second recommended product display module is configured to respond to a trigger operation on the product recommendation entry, display a product recommendation page, and display at least one recommended product on the product recommendation page, where the at least one recommended product is a product that can be recommended to the target account;

[0029] The second product recommendation module is configured to respond to a trigger operation on the target recommended product among the at least one recommended product, recommend the target recommended product to the target account, so as to display the product information of the target recommended product on the live broadcast page viewed by the target account.

[0030] On the one hand, an embodiment of the present application discloses a product recommendation device, and the device includes:

[0031] The request receiving module is configured to respond to a product recommendation request sent by the target account, and display a product recommendation entry corresponding to the target account on the live broadcast page of the target live broadcast room; wherein, the product recommendation request includes the content information of the target published content, and the target published content refers to the published content selected by the target account from at least one published content of the host account;

[0032] The third recommended product display module is configured to respond to a trigger operation on the product recommendation entry, display a product recommendation page, and display at least one recommended product on the product recommendation page, where the at least one recommended product is a product that can be recommended to the target account;

[0033] The second product recommendation module is configured to respond to a trigger operation on the target recommended product among the at least one recommended product, recommend the target recommended product to the target account, so as to display the product information of the target recommended product on the live broadcast page viewed by the target account; the target recommended product is selected by the host account based on the content information.

[0034] On the one hand, an embodiment of the present application discloses a commodity recommendation device, which includes:

[0035] A request entry display module, configured to display a commodity recommendation request entry on a live broadcast page, where the commodity recommendation request entry is used to send a commodity recommendation request to the host account;

[0036] A published content display module, configured to display a published content selection page in response to a trigger operation on the commodity request entry; at least one published content pre-published by the host account is included in the published content selection page;

[0037] A request sending module, configured to send a commodity recommendation request carrying the content information of the target published content to the host account in response to a selection operation on the target published content among at least one published content; the commodity recommendation request is used to instruct the host account to determine the target recommended commodity to be recommended based on the content information;

[0038] A commodity information display module, configured to display the commodity information of the target recommended commodity.

[0039] On the one hand, an embodiment of the present application provides a computer device, including a memory and a processor; the memory is connected to the processor, the memory is used to store a computer program, and the processor is used to call the computer program so that the computer device executes the method provided in the above aspect.

[0040] On the one hand, an embodiment of the present application provides a computer-readable storage medium, in which computer program instructions are stored. When the computer program instructions are executed by a processor, they are used to execute the method provided in the above aspect.

[0041] On the one hand, an embodiment of the present application provides a computer program product or a computer program, which includes computer instructions. When the computer instructions are executed by a processor, the method provided in the above aspect can be implemented.

[0042] By adopting the embodiment of the present application, it is possible to respond to a commodity recommendation event triggered by a target account in a target live broadcast room, display a commodity recommendation entry corresponding to the target account on the live broadcast page of the target live broadcast room. Furthermore, in response to a trigger operation on the commodity recommendation entry, at least one recommended commodity is displayed, and then in response to a trigger operation on the target recommended commodity among at least one recommended commodity, the target recommended commodity is recommended to the target account, so as to display the commodity information of the target recommended commodity on the live broadcast page viewed by the target account. Thus, it is possible to realize the recommendation of commodities by the host account to a target account, reduce the communication cost of commodity recommendation between the host and the audience in the live broadcast room, help improve the efficiency of commodity recommendation, and the commodities recommended by the host account are targeted at a certain target account, which helps to improve the pertinence of commodity recommendation in the live broadcast room. Brief Description of the Drawings

[0043] In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required for the description of the embodiments will be briefly introduced below. Obviously, the drawings in the following description are some embodiments of the present application. For those of ordinary skill in the art, other drawings can be obtained based on these drawings without creative efforts.

[0044] Figure 1 It is a schematic structural diagram of a data processing system provided by an embodiment of the present application;

[0045] Figure 2 It is a schematic diagram of a scenario of a product recommendation method provided by an embodiment of the present application;

[0046] Figure 3 It is a schematic flowchart of a product recommendation method provided by an embodiment of the present application;

[0047] Figure 4 It is a schematic flowchart of another product recommendation method provided by an embodiment of the present application;

[0048] Figure 5 It is a schematic diagram of a product recommendation entry provided by an embodiment of the present application;

[0049] Figure 6 It is a schematic flowchart of the display process of another product recommendation entry provided by an embodiment of the present application;

[0050] Figure 7 It is a schematic diagram of the effect of a product recommendation page provided by an embodiment of the present application;

[0051] Figure 8 It is a schematic flowchart of a product recommendation process provided by an embodiment of the present application;

[0052] Figure 9 It is a schematic flowchart of a resource recommendation process provided by an embodiment of the present application;

[0053] Figure 10 It is a schematic flowchart of another product recommendation method provided by an embodiment of the present application;

[0054] Figure 11 It is a schematic diagram of the effect of a product recommendation entry provided by an embodiment of the present application;

[0055] Figure 12 It is a schematic flowchart of a product recommendation process provided by an embodiment of the present application;

[0056] Figure 13It is a schematic flowchart of a product recommendation method provided by an embodiment of the present application;

[0057] Figure 14 It is a schematic diagram of a product recommendation request process provided by an embodiment of the present application;

[0058] Figure 15 It is a schematic diagram of a product viewing process provided by an embodiment of the present application;

[0059] Figure 16 It is a schematic flowchart of a product purchase process provided by an embodiment of the present application;

[0060] Figure 17 It is a timing interaction diagram of a product recommendation method provided by an embodiment of the present application;

[0061] Figure 18 It is a timing interaction diagram of another product recommendation method provided by an embodiment of the present application;

[0062] Figure 19 It is a schematic structural diagram of a product recommendation device provided by an embodiment of the present application;

[0063] Figure 20 It is a schematic structural diagram of a product recommendation device provided by an embodiment of the present application;

[0064] Figure 21 It is a schematic structural diagram of a product recommendation device provided by an embodiment of the present application;

[0065] Figure 22 It is a schematic structural diagram of a product recommendation device provided by an embodiment of the present application;

[0066] Figure 23 It is a schematic structural diagram of a computer device provided by an embodiment of the present application. Detailed implementation manners

[0067] Next, the technical solutions in the embodiments of the present application will be described with reference to the accompanying drawings in the embodiments of the present application.

[0068] The following are some key noun explanations in the present application:

[0069] In response to: It represents the state where the corresponding event occurs or the condition is satisfied. The execution timing of the subsequent actions executed in response to this event or condition and the time when this event occurs or the condition is established are not necessarily strongly correlated. For example, in some cases, the subsequent actions can be immediately executed when the event occurs or the condition is established; while in other cases, the subsequent actions can be executed after a period of time after the event occurs or the condition is established. The interactive behavior of the user.

[0070] Trigger operation: It refers to an operation performed on the information provided by a computer device (such as a control), through which corresponding instructions can be sent to the computer device to trigger the computer device to execute the next task. The next tasks triggered by performing different trigger operations on different information can all be preset in the program. This trigger operation can be manually performed by the user. For example, operations such as clicking, double-clicking, long-pressing, and swiping performed by the user on the content displayed on the screen of the computer device all belong to the trigger operation. In some cases, this trigger operation can also be performed by the computer device based on a set program.

[0071] Published content: It represents the content information pre-published by the user on the content platform, which can include information such as text, images, audio, and video, and can be displayed in the form of notes, articles, video files, etc. The specific content information included in the published content applicable to different scenarios can be adjusted accordingly, and the content information in the published content can be determined by the publisher himself.

[0072] Please refer to Figure 1 , Figure 1 which is a schematic structural diagram of a data processing system provided by an embodiment of the present application. As Figure 1 shown, the data processing system may include terminal devices (such as device 11a, device 12a, device 13a) and server 100a. It can be understood that Figure 1 the numbers of terminal devices and servers in

[0073] are only illustrative. According to actual needs, there can be any number of terminal devices and servers. The terminal devices (such as device 11a, device 12a, device 13a) can communicate with the server through a network (i.e., a medium providing a communication link through wired, wireless communication links, fiber optic cables, etc.), so as to transmit data. It can be understood that a client can run on the terminal device (such as device 12a), and this client can be a program that provides local services for users (also known as business objects, operation objects). Server 100a can be the server corresponding to the client, and a program for providing resources, service data, etc. to the client can run in the server 100a. It can be understood that the client running on the terminal device can be a client providing instant messaging or social services, and can also be called an application client, business client, etc. An account can be logged in to the client, and the user can start or watch a live broadcast through the client. For example, the client running on device 11a corresponding to user U1 can log in to account ZH1, and then can start live broadcast room J1 through account ZH1. The client running on device 12a corresponding to user U2 can log in to account ZH2, and then can watch live broadcast room J1 through account ZH2. All data interactions involved in the live broadcast room can be sent and obtained by interacting with the server.

[0074] It can be understood that the terminal device (such as device 11a) may include but is not limited to mobile phones, computers, intelligent voice interaction devices, smart home appliances, vehicle-mounted terminals, aircraft, smart speakers, smart home appliances, etc., and there is no limitation here. The server 100a may be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, CDN, and big data and artificial intelligence platforms, and there is no limitation here.

[0075] Please refer to Figure 2 , Figure 2 which is a schematic diagram of the scenario of a commodity recommendation method provided by an embodiment of the present application. As Figure 2 shown, the page 211a may be a live page of a live broadcast room. Specifically, the page 211a may be a live page displayed in the terminal device 21a corresponding to an account that has opened the live broadcast room. The account that has opened the live broadcast room may be referred to as the host account. For example, the host account may be the host ZB1. Further, in response to a commodity recommendation event, by triggering a commodity recommendation entry, a commodity recommendation page is displayed (step S21a). Among them, the commodity recommendation event may refer to an event used to trigger the display of the commodity recommendation entry, and the commodity recommendation entry may refer to an entry used to trigger commodity recommendation. Optionally, the commodity recommendation event may be an event that the target account enters the target live broadcast room, and then the commodity recommendation entry may be displayed in the live broadcast comment area of the live page, or the commodity recommendation event may be an event that receives a commodity recommendation request sent by the target account, and then the commodity recommendation entry may be displayed in the live page based on the commodity recommendation request. Among them, the target account may be the account corresponding to the audience who needs to recommend commodities in the live broadcast room, that is to say, the target account may be any audience account.

[0076] Among them, the page 212a may be a commodity recommendation page, and at least one commodity information block of the recommended commodities may be displayed in the commodity recommendation page. For example, the at least one recommended commodity may be commodity SP1, commodity SP2, and commodity SP3. Further, in response to a trigger operation on commodity SP1, commodity SP1 is recommended to the target account (step S22a), and the trigger operation on commodity SP1 may be a touch operation on the commodity recommendation control 201a corresponding to commodity SP1.

[0077] Further, on the terminal device 22a corresponding to the target account, a live broadcast page 213a viewed by the target account can be displayed. Furthermore, after the host account recommends a product SP1 to the target account, product information of the product SP1 recommended by the host account for the target account can be displayed on the page 213a. For example, as shown in 202a in Figure 2 , the product information may include information such as the cover image and price of the product SP1. Figure 2 As shown in 202a in Figure 2 , the product information may include information such as the cover image and price of the product SP1.

[0078] It should be noted that all user data collected in this application is collected with the consent and authorization of the user, and the collection, use, and processing of relevant user data need to comply with relevant laws, regulations, and standards in the relevant region. For example, before collecting relevant data of the user and during the process of collecting relevant data of the user, a prompt message can be displayed to prompt the user that their relevant data is being collected currently, so that this application only starts to execute the relevant steps of obtaining the user's relevant data after obtaining the confirmation operation sent by the user for this prompt message. Otherwise (that is, the confirmation operation sent by the user for this prompt message is not obtained), the relevant steps of obtaining the user's relevant data are ended, that is, the relevant data of the user is not obtained.

[0079] It can be understood that the above scenarios are only examples and do not constitute a limitation on the application scenarios of the technical solutions provided by the embodiments of this application. The technical solutions of this application can also be applied to other scenarios. For example, as is known to those of ordinary skill in the art, with the evolution of the system architecture and the emergence of new business scenarios, the technical solutions provided by the embodiments of this application are equally applicable to similar technical problems.

[0080] Based on the above description, an embodiment of this application proposes a product recommendation method. Please refer to Figure 3 Figure 3 which is a schematic flowchart of a product recommendation method provided by an embodiment of this application. This method can be executed by the above-mentioned terminal device, for example, by the terminal device 21a in Figure 2 . This product recommendation method may include the following steps S101 - S103. Figure 2 which is a schematic flowchart of a product recommendation method provided by an embodiment of this application. This method can be executed by the above-mentioned terminal device, for example, by the terminal device 21a in Figure 2 . This product recommendation method may include the following steps S101 - S103.

[0081] S101. In response to a product recommendation event triggered by a target account in a target live broadcast room, display a product recommendation entry corresponding to the target account on the live broadcast page of the target live broadcast room.

[0082] Among them, the product recommendation event may refer to an event used to trigger the display of the product recommendation entry. The product recommendation entry may refer to an entry used to trigger product recommendation. The target account may refer to the account corresponding to any viewer in the target live broadcast room. The target live broadcast room may refer to any live broadcast room.

[0083] ​Among them, the product recommendation event may include events of multiple event types. For example, the product recommendation event may be an event in which the target account enters the target live broadcast room, or it may refer to an event in which a product recommendation request sent by the target account is received. The product recommendation request may refer to a request initiated by the target account to invite the anchor account to recommend a product. Optionally, the product recommendation event may also be an event in which the target account presents a virtual item to the anchor account. The virtual item refers to a virtual resource that can be presented to the anchor account in the live broadcast room, such as a virtual flower, a virtual car, etc., which is not limited here. Alternatively, the product recommendation event may also be an event of other more event types, which is not limited here.

[0084] S102. In response to a trigger operation on a product recommendation portal, a product recommendation page is displayed, and at least one recommended product is displayed on the product recommendation page, where the at least one recommended product is a product that can be recommended to a target account.

[0085] S103. In response to a triggering operation on a target recommended product among at least one recommended product, recommend the target recommended product to a target account, so as to display product information of the target recommended product on a live broadcast page watched by the target account.

[0086] By adopting the embodiments of the present application, in response to a product recommendation event triggered by a target account in a target live broadcast room, a product recommendation entrance corresponding to the target account can be displayed on the live broadcast page of the target live broadcast room. Furthermore, in response to a trigger operation on the product recommendation entrance, at least one recommended product is displayed. Then, in response to a trigger operation on a target recommended product among the at least one recommended product, the target recommended product is recommended to the target account, so that the product information of the target recommended product is displayed on the live broadcast page watched by the target account. In this way, the host account can recommend products to the target account in a targeted manner, reducing the communication cost for product recommendations between the host and the audience in the live broadcast room, helping to improve the efficiency of product recommendations, and the products recommended by the host account are targeted at a certain target account, which helps to improve the targeted nature of product recommendations in the live broadcast room.

[0087] This application embodiment proposes another product recommendation method. Figure 4 , Figure 4 is a flow chart of another commodity recommendation method provided by an embodiment of the present application. The method can be executed by the above-mentioned terminal device, for example, by the above-mentioned Figure 2 The product recommendation method may include the following steps S201-S203.

[0088] S201. In response to a target account entering a target live broadcast room, a product recommendation entrance corresponding to the target account is displayed on a live broadcast page of the target live broadcast room.

[0089] Among them, the live broadcast page may refer to the page displayed by the host account in the live broadcast room. A live broadcast comment area can be displayed on the live broadcast page. The live broadcast comment area can be an area for displaying interactive comments sent by each account in the live broadcast room.

[0090] In one embodiment, the live broadcast page includes a live broadcast comment area. In response to a target account entering a target live broadcast room, a product recommendation entry corresponding to the target account is displayed on the live broadcast page of the target live broadcast room, including: ① In response to the target account entering the target live broadcast room, a product recommendation entry corresponding to the target account is displayed in the live broadcast comment area; the product recommendation entry is triggered and displayed when the account information of the target account meets the product recommendation conditions. Among them, the product recommendation conditions include at least one of the following: the interaction status information of the target account for the target live broadcast room reaches the interaction status condition, the interaction information of the target account in the target live broadcast room reaches the interaction condition, and there is a preset keyword in the interactive comments sent by the target account.

[0091] Among them, the introduction to the live broadcast comment area can refer to the above relevant description and will not be elaborated here.

[0092] Among them, displaying the product recommendation entry corresponding to the target account in the live broadcast comment area can be displayed in association with the target comment of the target account. Specifically, it can refer to being displayed at the comment association position of the target comment of the target account. This association position can be within the area where the target comment is located, or it can also be a position above, below, to the left, or to the right of the area where the target comment is located, etc. This is not limited here.

[0093] Among them, the target comment can refer to the comment associated with the product recommendation entry corresponding to the target account. Among them, this target comment can be a comment actively sent by the target account (also called an interactive comment), or this target comment can also be a comment pushed by the system (also called a system comment). For example, this system comment can be a comment pushed when the target account enters the target live broadcast room, such as "User U1 enters the live broadcast room", or it can be a comment pushed when the target account gives a virtual item to the host account, such as "User U1 gives item W1", or it can be a comment when the target account gives a like in the live broadcast room, such as "User U1 gives a like".

[0094] Among them, the product recommendation entry is triggered and displayed when the account information of the target account meets the product recommendation conditions. The product recommendation conditions may refer to the conditions that the account information of the target account needs to meet when displaying the product recommendation entry of the target account. Among them, the account information may refer to the information corresponding to the target account used to determine whether to display the product recommendation entry. Among them, the account information may include, but is not limited to, the interaction status information of the target account for the target live room, the interaction information of the target account in the target live room, the interaction comments sent by the target account, etc. Among them, the interaction status information for the target live room may refer to the information on the interaction status of the target account for the target live room. For example, the interaction status information may include information such as whether the target account follows the target live room, whether it joins the fan club of the target live room, and the duration of following the target live room (or joining the fan club of the target live room). Then, the interaction status conditions may include at least one of the target account following the target live room, joining the fan club of the target live room, and the duration of following the target live room (or joining the fan club of the target live room) reaching the specified duration threshold. Furthermore, if the interaction status information of the target account meets the interaction status conditions, the product recommendation entry can be associated and displayed with the comments of the target account (which can be interaction comments or system comments) after the target account enters the target live room. Among them, the interaction information of the target account in the target live room may refer to the information on the interaction of the target account in the target live room. For example, the interaction information may include information such as whether the target account gifts virtual items in the target live room, whether it likes the target live room, and whether it conducts transactions in the target live room. Then, the interaction conditions may include at least one of the target account gifting virtual items in the target live room, liking the target live room, and conducting transactions in the target live room. Furthermore, if the interaction information of the target account meets the interaction conditions, the product recommendation entry can be associated and displayed with the system comment displayed when the target account meets the interaction conditions after the target account enters the target live room. Among them, the specified keyword may refer to a preset keyword. For example, the keyword may be "recommend". Furthermore, when the "recommend" keyword is included in the interaction comments sent by the target account, the product recommendation entry can be associated and displayed with the interaction comment.

[0095] Among them, displaying the product recommendation entry may mean associating and displaying the product recommendation entry with any comment of the target account when the account information of the target account meets the product recommendation conditions, or displaying the product recommendation entry at the associated position of the first interaction comment sent by the target account after the target account enters the live room when the account information of the target account meets the product recommendation conditions, and the product recommendation entry will no longer be displayed for the interaction comments sent later. This can avoid the situation of accidental touch caused by displaying too many product recommendation entries in the live comment area and improve the efficiency of product recommendation.

[0096] For example, please refer to Figure 5 ,Figure 5 This is a schematic diagram of a product recommendation entry provided by an embodiment of the present application. As Figure 5 shown, the page 411a can be a live broadcast page. In the live broadcast page, a live broadcast comment area 401a can be included, and comments of each viewer account can be displayed in the live broadcast comment area. For example, as Figure 5 shown by 404a in it, the comment of viewer 1 is "Good evening, host". Optionally, when the account information of the target account meets the product recommendation conditions, a product recommendation entry for viewer 1 can be associated and displayed with this comment (as Figure 5 shown by 405a in it). Optionally, when displaying the product recommendation entry, a transaction label for viewer 1 (i.e., the target account) can also be displayed. For example, a new customer (an account that has not traded in the live broadcast room) label, an old customer (an account whose number of trades in the live broadcast room reaches a specified quantity threshold) label, a repeat customer (an account whose number of trades in the live broadcast room is greater than or equal to 2) label. A preference label for viewer 1 (i.e., the target account) can also be displayed. For example, this preference label can be a fashion label, a beauty label, etc. The transaction label and the preference label can be used as a reference for the host account to recommend products for the target account. For example, the transaction label for viewer 1 can be "old customer" (as Figure 5 shown by 403a in it), and the preference label is "fashion" (as Figure 5 shown by 402a in it).

[0097] Optionally, in response to an operation of viewing online viewers in the target live broadcast room, an online viewer viewing window is displayed. In response to the target account entering the target live broadcast room, in the online viewer display window, a product recommendation entry corresponding to the viewer account is displayed.

[0098] Among them, the operation of viewing online viewers can refer to the operation of viewing online viewers in the target live broadcast room. For example, this operation of viewing online viewers can be a trigger operation for a control on the live broadcast page for viewing online viewers (which can also be called an online viewer viewing control). Among them, an online viewer (which can also be called an online viewer account) can refer to an account that is currently in the target live broadcast room.

[0099] Among them, the online viewer viewing window can refer to a window for displaying online viewers in the target live broadcast room. In the online viewer viewing window, the account identification information of each online viewer can be displayed, such as information such as the avatar and name of the online viewer.

[0100] Further, in response to the target account entering the target live broadcast room, it indicates that the target account is an online audience of the target live broadcast room. Furthermore, the account identification information of the target account can be displayed in the online audience display window, and a corresponding product recommendation entry can be displayed in association with the account identification information of the target account. Moreover, the product recommendation entry can also be triggered and displayed when the account information of the target account meets the product recommendation conditions. That is to say, in the online audience viewing window, for each online audience, if the account information of the account meets the product recommendation conditions, a product recommendation entry can be displayed in association with the account in the online audience viewing window; if the account information of the account does not meet the product recommendation conditions, a product recommendation entry cannot be displayed in association with the account in the online audience viewing window.

[0101] Please refer to Figure 6 , Figure 6 which is a schematic flowchart of another display process of the product recommendation entry provided by the embodiments of the present application. As Figure 6 shown, as Figure 6 shown, the page 511a can be a live broadcast page. In the live broadcast page, an online audience viewing control 501a can be included. Furthermore, in response to a trigger operation on the control 501a, a display window 502a is displayed (step S51a). This window 502a can be an online audience viewing window, and in this online audience viewing window, multiple online audiences can be included. Among them, for the online audiences whose account information meets the product recommendation conditions, a product recommendation entry corresponding to the respective accounts can be displayed in association. For example, a product recommendation entry 503a corresponding to viewer 1 can be displayed.

[0102] S202. In response to a trigger operation on the product recommendation entry, display a product recommendation page, and display at least one recommended product in the product recommendation page. The at least one recommended product is a product that can be recommended to the target account.

[0103] Among them, the trigger operation on the product recommendation entry can be a touch operation on the product recommendation entry. For example, it can be a click on the product recommendation entry.

[0104] Among them, the recommended product can refer to a product that can be recommended to the target account. The at least one recommended product can be all or part of the products that can be traded in the target live broadcast room. That is to say, the at least one recommended product can be determined from the products that can be traded in the target live broadcast room.

[0105] In one embodiment, at least one recommended product is displayed on the product recommendation page, including: ① obtaining a set of products traded in the target live streaming room; the set of products includes at least one product; ② obtaining the account association information of the target account, determining at least one recommended product from the at least one product included in the set of products based on the account association information, and sorting the at least one recommended product; ③ displaying the product information blocks of the sorted at least one recommended product on the product recommendation page.

[0106] Among them, the set of products may refer to the set composed of the products that can be traded in the target live streaming room.

[0107] Among them, the account association information may refer to the information used to determine the recommended products for the target account. The account association information can characterize the consumption habits and preferences of the target account. For example, the account association information may include the transaction records of the target account within a specified time range (such as the recent week), and the account tags of the target account. The account tags may refer to the tags assigned to the target account manually or by machine, such as tags like fashion, beauty, food, etc. It can be understood that obtaining the account association information of the target account needs to be determined with the consent of the target account.

[0108] Among them, determining at least one recommended product from at least one product included in the product set based on account association information can be to determine the recommendation index for each product included in the product set through a pre-trained recommendation processing model, so that at least one recommended product can be determined from at least one product included in the product set based on the recommendation index. Among them, the recommendation index is used to represent the degree to which a product can be recommended to the target account. The higher the recommendation index, the more likely it means that the target account is interested in the product, and thus the higher the degree to which it can be recommended to the target account. Among them, the recommendation processing model can refer to a pre-trained neural network model, and its model structure can be any network structure, which is not limited here. Among them, determining at least one recommended product from at least one product included in the product set based on the recommendation index can be to determine the N products with the largest recommendation index from at least one product included in the product set as the recommended products, where N is a positive integer, and the value of N can be a preset quantity, which can be determined according to actual business needs. Or, determining at least one recommended product from at least one product included in the product set based on the recommendation index can be to determine the products with a recommendation index greater than or equal to the index threshold from at least one product included in the product set as the recommended products. Or, determining at least one recommended product from at least one product included in the product set based on the recommendation index can be to determine the products with a recommendation index greater than or equal to the index threshold among the N products with the largest recommendation index determined from at least one product included in the product set as the recommended products. It can be understood that determining at least one recommended product from at least one product included in the product set can be determined according to the setting of the value of N and the index threshold of the merchant. If the value of N is greater than or equal to the number of products in the product set, or the setting of the index threshold is relatively low, then the at least one recommended product finally determined can be all the products in the product set. On the contrary, the at least one recommended product finally determined can be some products in the product set, which is not limited here.

[0109] Among them, sorting at least one recommended product can be to sort each recommended product according to the determined recommendation index, and then the product information blocks of the sorted at least one recommended product can be displayed on the product recommendation page. Thus, on the product recommendation page, the product information blocks of each recommended product can be displayed in descending order of the recommendation index, which can enable the host of the target live room to more quickly judge the recommendation degree of each recommended product, help the host judge the products finally recommended to the target account, and thus improve the efficiency of product recommendation.

[0110] Among them, the product information block can be an information block for displaying the product information of recommended products, where the product information block can be a display block for displaying product information. In the product information block, product-related information such as the product image, product name, and product price of the product can be included, and a recommendation control for the product can be included in the product information block. Furthermore, the corresponding product can be recommended for the target account by triggering the recommendation control.

[0111] Optionally, each product in the product set can be determined as a recommended product. After determining the recommendation index of each recommended product based on the account association information, the preferred recommended products can be determined based on the recommendation index of each recommended product. Furthermore, when displaying each recommended product, the product information block of the preferred recommended products can be preferentially displayed, and a special recommendation identifier can be displayed in the product information block of the preferred recommended products to prompt the host account that the product with the special recommendation identifier is a product that is more suitable for the target account determined based on the account association information.

[0112] Based on the above description, it can be seen that when displaying recommended products, the recommended products can be sorted and displayed based on the relevant information of the target account, which can make it easier for the host account to notice the products that are suitable for the target account determined from a machine perspective, so that the host account can recommend products for the target account more quickly and accurately.

[0113] Please refer to Figure 7 , Figure 7 which is a schematic diagram of the effect of a product recommendation page provided by an embodiment of the present application. As Figure 7 shown, in response to a trigger operation for the product recommendation entry (step S71a), the product recommendation page can be displayed on the live page 711a. Optionally, when recommending a single product, the product recommendation page can be the product recommendation page 701a. The product recommendation page 701a can include product information blocks of multiple recommended products, and each product information block includes a corresponding product recommendation control. For example, the product information block 702a corresponding to product SP1 can include a control 703a, and the control 703a can be a product recommendation control for product SP1. Thus, a single product can be recommended to the target account by triggering the product recommendation control for the product to be recommended. In addition, for some preferred recommended products, a special recommendation identifier can be displayed in their corresponding product information blocks. For example, as Figure 7The identifier shown as 707a in Figure 7 shown as 708a in

[0114] S203. In response to a trigger operation on a target recommended product among at least one recommended product, recommend the target recommended product to the target account, so as to display the product information of the target recommended product on the live page viewed by the target account.

[0115] Among them, the target recommended product can be a product recommended to the target account, and the target recommended product can be a recommended product selected by the anchor from at least one recommended product.

[0116] Among them, the trigger operation for the target recommended product can refer to an operation for recommending the target recommended product to the target account. Specifically, the trigger operation for the target recommended product can refer to a trigger operation on a recommended control in the product information block of the target recommended product.

[0117] Among them, recommending the target recommended product to the target account can mean that the terminal device corresponding to the anchor account sends a product recommendation notification message carrying the product identifier of the target recommended product to the server. Furthermore, the server can obtain the product information of the target recommended product based on the product recommendation notification message, and send the product information of the target recommended product to the terminal device corresponding to the target account, so as to display the product information of the target recommended product on the live page viewed by the target account.

[0118] Please refer to Figure 8 , Figure 8 which is a schematic flowchart of a product recommendation process provided by an embodiment of the present application. As Figure 8 shown, page 811a is a live page corresponding to an anchor account. In the live page, the comment of viewer 1 can be displayed, and an entry 801a associated with the comment can be displayed. The entry 801a can be a product recommendation entry for viewer 1 (i.e., the target account). Furthermore, in response to a trigger operation on the entry 801a, a product recommendation page is displayed (step S81a). For example, for the display of the product recommendation page, please refer to Figure 8As shown in 802a, the product recommendation page 802a may include a product information block of product SP1, where a product recommendation control 803a corresponding to product SP1 may be displayed, so that product SP1 can be recommended to viewer 1 by triggering the product recommendation control 803a.

[0119] Among them, the number of target recommended products can be one or more. Among them, when the number of target recommended products is one, a recommended product information block of the one recommended product included in the target recommended product can be displayed on the live broadcast page viewed by the target account, so that the product information of the target recommended product can be displayed in the recommended product information block. For example, the product information may include information such as the product image, title, and price of the target recommended product. It can be understood that the product information of the target recommended product displayed on the live broadcast page viewed by the target account may be the same as or different from the product information in the product information block of the target recommended product displayed on the above product recommendation page, and this is not limited here.

[0120] Optionally, a product combination information block corresponding to the target recommended product can be displayed on the live broadcast page viewed by the target account. The product combination information block can be used to display the information block of the product combination corresponding to the target recommended product, and the product combination can be composed of one or more recommended products included in the target recommended product.

[0121] In one embodiment, the target recommended product includes one or more recommended products, and the one or more recommended products included in the target recommended product are used to form a product recommendation combination; then, in response to a trigger operation on the target recommended product among at least one recommended product, recommending the target recommended product to the target account may include the following steps: in response to a trigger operation on the target recommended product among at least one recommended product, recommending the product recommendation combination to the target account, displaying a product combination information block of the product recommendation combination on the live broadcast page viewed by the target account, where the product combination information block includes the product information of each recommended product in the product recommendation combination, and a combined purchase control for combined purchase of multiple recommended products in the product recommendation combination.

[0122] Among them, the introduction of the product recommendation combination can refer to the above relevant description. The product combination information block includes the product information of each recommended product in the product recommendation combination. For example, it can include information such as the image and price of each recommended product. Optionally, in the product combination information block, a combination title configured by the host account for the product recommendation combination can be displayed. The combination title can be configured by the host account on the combination title configuration page after selecting the target recommended product. Optionally, in the product combination information block, it can include a product information display area for each recommended product in the product recommendation combination, and the product information of each recommended product in the product recommendation combination can be displayed in this product information display area.

[0123] In one embodiment, the embodiments of the present application further include: ① displaying at least one recommended virtual resource on the live broadcast page; the recommended virtual resource is a virtual resource that can be recommended to the target account; the virtual resource is used for commodity transactions in the live broadcast room; ② in response to a trigger operation for the target recommended virtual resource among the at least one recommended virtual resource, recommending the target recommended virtual resource to the target account, so as to associate and display the resource information of the target recommended virtual resource with the commodity information of the target recommended product on the live broadcast page viewed by the target account.

[0124] Among them, the recommended virtual resource can refer to a virtual resource that can be recommended to the target account. Among them, the virtual resource can be a resource used for commodity transactions in the live broadcast room. For example, the virtual resource can be a coupon, a point voucher, an electronic red envelope, etc. for purchasing commodities in the live broadcast room, and no limitation is made here.

[0125] Among them, the at least one recommended virtual resource can be determined based on the account information of the target account. For example, the account information can be the transaction information of the target account in the live broadcast room, and the transaction information can be used to indicate the information of the target account purchasing commodities in the live broadcast room. For example, the transaction information can be the number of transactions and the transaction amount of the target account, or it can be a transaction information label marked on the number of transactions and the transaction amount of the target account, such as new customer, old customer, repeat customer, etc. Then, determining at least one recommended virtual resource based on the transaction information of the target account can be to determine a recommended virtual resource that matches the transaction information from the candidate virtual resources based on the number of transactions. For example, the larger the number of transactions, the larger the resource amount corresponding to the recommended virtual resource.

[0126] Among them, when displaying at least one recommended virtual resource, a resource information block of the at least one recommended virtual resource can be displayed. The resource information block can display the resource amount and resource description information of the recommended virtual resource, and can also include a resource recommendation control for recommending the corresponding recommended virtual resource to the target account. Among them, the resource recommendation control can be a control for recommending the corresponding recommended virtual resource to the target account.

[0127] Among them, the target recommended virtual resource can be a recommended virtual resource for recommending to the target account. Among them, the triggering operation for the target recommended virtual resource can be a triggering operation for the resource recommendation control corresponding to the target recommended virtual resource.

[0128] Among them, recommending the target recommended virtual resource to the target account may mean that the terminal device corresponding to the host account sends a resource recommendation message carrying the resource information of the target recommended virtual resource to the server. Furthermore, the server sends the resource recommendation message to the terminal device corresponding to the target account so that when the product information of the target recommended product is displayed on the live broadcast page viewed by the target account, the target recommended virtual resource is associated and displayed.

[0129] Please refer to Figure 9 , Figure 9 which is a schematic flowchart of a resource recommendation process provided by an embodiment of the present application. As Figure 9 shown, page 911a is a live broadcast page corresponding to a host account. In the live broadcast page, a product recommendation page 901a can be displayed. The product recommendation page 901a can include a control 902a for switching to display a resource recommendation page (such as a resource recommendation control), and further, in response to a triggering operation on the control 902a, a resource recommendation page is displayed (step S91a). For example, the resource recommendation page is as Figure 9 shown in 903a. In this resource recommendation page, there can be recommended virtual resources that can be recommended to the target account. For example, as Figure 9 shown in 904a, a resource information block of the recommended virtual resource. In this resource information block, the resource recommendation control for the recommended virtual resource for exclusive enjoyment of old customers at 50 yuan can be the control 905a. Furthermore, in response to a triggering operation on the control 905a, the corresponding recommended virtual resource can be recommended to the target account.

[0130] By adopting the embodiment of the present application, it is possible to respond to the target account entering the target live broadcast room, display the product recommendation entrance corresponding to the target account on the live broadcast page of the target live broadcast room, and then, in response to a triggering operation on the product recommendation entrance, display at least one recommended product, and then in response to a triggering operation on the target recommended product among the at least one recommended products, recommend the target recommended product to the target account so that the product information of the target recommended product is displayed on the live broadcast page viewed by the target account. Thus, it is possible to realize the host account's targeted recommendation of products to the target account, reduce the communication cost of product recommendation between the host and the audience in the live broadcast room, help improve the efficiency of product recommendation, and the products recommended by the host account are targeted at a certain target account, which helps improve the pertinence of product recommendation in the live broadcast room.

[0131] Based on the above description, an embodiment of the present application proposes a commodity recommendation method. Please refer to Figure 10 , Figure 10 which is a schematic flowchart of another commodity recommendation method provided by an embodiment of the present application. This method can be executed by the above-mentioned terminal device, for example, by the terminal device 21a in the above Figure 2 . This commodity recommendation method may include the following steps S301 - S303.

[0132] S301. In response to a commodity recommendation request sent by a target account, display a commodity recommendation entry corresponding to the target account on the live page of the target live room; wherein, the commodity recommendation request includes the content information of the target published content, and the target published content refers to the published content selected by the target account from at least one published content of the host account.

[0133] For the introduction of the commodity recommendation entry, reference can be made to the above - related description, and details are not elaborated here.

[0134] Among them, the commodity recommendation request may refer to a request made by the target account to the host account for commodity recommendation. The commodity recommendation request may be sent from the terminal device corresponding to the target account to the server and then sent by the server to the terminal device corresponding to the host account.

[0135] Among them, the commodity recommendation request includes the content information of the target published content, and the target published content refers to the published content selected by the target account from at least one published content of the host account. Among them, the target published content may refer to the published content selected by the target account for sending to the host account, and this target published content may be the published content selected by the target account for use as a reference for the host account to conduct commodity recommendation. Furthermore, the host account may determine the target recommended commodities based on this target published content.

[0136] In one embodiment, in response to a commodity recommendation request sent by a target account, displaying a commodity recommendation entry corresponding to the target account on the live page of the target live room may include the following steps: ① In response to a commodity recommendation request sent by a target account, display a request viewing window on the live page, and display the content information of the target published content and the commodity recommendation entry corresponding to the target account in the request viewing window.

[0137] Among them, the request viewing window may refer to a window for viewing the received product recommendation requests. Optionally, the request viewing window may be automatically displayed on the live page of the target live room when a product recommendation request is received. The request viewing window may only include a request information block corresponding to a single received product recommendation request. Optionally, a recommendation request viewing entry may be included in the live page of the target live room. In response to a trigger operation on the recommendation request viewing entry, the request viewing window is displayed. The display of the request viewing window may refer to an entry for viewing the received product recommendation requests. The request viewing window may display the request information blocks of all product recommendation requests for which no product recommendation has been made.

[0138] Among them, the request information block may include the content information of the target published content in the product recommendation request and the product recommendation entry corresponding to the target account.

[0139] Please refer to Figure 11 , Figure 11 which is a schematic diagram of the effect of a product recommendation entry provided by an embodiment of the present application. As Figure 11 shown, the page 1111a may be a live page corresponding to a host account. After receiving a product recommendation request corresponding to a viewer account, a request viewing window 1101a may be displayed on the live page. The request viewing window 1101a may display the content information of the target published content carried in the product recommendation request. For example, it may display the cover image corresponding to the target published content as shown by 1102a in Figure 11 . And a product recommendation entry, such as the entry 1103a, may be displayed in the request viewing window 1101a.

[0140] S302. In response to a trigger operation on the product recommendation entry, display a product recommendation page, and display at least one recommended product in the product recommendation page. The at least one recommended product is a product that can be recommended to the target account.

[0141] S303. In response to a trigger operation on the target recommended product among the at least one recommended products, recommend the target recommended product to the target account, so as to display the product information of the target recommended product on the live page viewed by the target account; the target recommended product is determined based on the content information.

[0142] Among them, the introduction of steps S302 - S303 may refer to the above - related description, and will not be elaborated here.

[0143] Among them, the target recommended product is determined based on the content information. Optionally, the target recommended product is selected by the host account from at least one recommended product based on the content information. Based on the above description, it can be known that the target published content can be used as a reference for the host account to recommend products to the target account. Therefore, the host account selects the target recommended product based on the content information, which can make the recommended products more meet the preferences of the target account, thereby improving the accuracy of the products recommended by the host account to the target account.

[0144] Optionally, the target recommended product can also be obtained by the server through matching from at least one recommended product based on the content information. For example, the server can call a pre-trained neural network model to perform content recognition on the content information to obtain the content features corresponding to the content information, and then perform feature matching based on the content features and the product features of each recommended product to obtain the target recommended product. Or, the server can perform matching from at least one recommended product based on the content information to obtain at least one similar product corresponding to the content information. Furthermore, the host account can select the target recommended product from at least one similar product. Optionally, if the content information of the target published content includes that the target published content is associated with a corresponding product, the server can automatically identify the product associated with the target published content from the content information to obtain the target recommended product.

[0145] Optionally, in response to a trigger operation for the target recommended product among at least one recommended product, recommending the target recommended product to the target account may include: in response to a trigger operation for the target recommended product among at least one recommended product, displaying a recommended description information configuration page; in response to a confirmation operation for the recommended description information configured on the recommended description information configuration page, displaying the created product recommendation combination; and then, in response to a release operation for the product recommendation combination, recommending the product recommendation combination to the target account. Among them, the recommended description information configuration page can be a page for configuring the description information (which can also be called the combination theme) of the product combination by the host account. The recommended description information can be the text information entered by the host account, which can be used to describe the purpose, content, etc. of the product combination, and is not limited here. The confirmation operation for the recommended description information configured on the recommended description information configuration page can be a trigger operation for the description information confirmation control on the recommended description information configuration page.

[0146] By adopting the embodiments of the present application, it is possible to display a product recommendation entry corresponding to the target account on the live page of the target live room in response to the target account receiving a request for recommendation. Furthermore, in response to a trigger operation on the product recommendation entry, at least one recommended product is displayed. Then, in response to a trigger operation on the target recommended product among the at least one recommended product, the target recommended product is recommended to the target account to display the product information of the target recommended product on the live page viewed by the target account. Thus, it is possible to realize the targeted recommendation of products from the host account to the target account, reducing the communication cost of product recommendation between the host and the audience in the live room, helping to improve the efficiency of product recommendation. Moreover, the products recommended by the host account are targeted at a certain target account, which helps to improve the pertinence of product recommendation in the live room. Additionally, the product recommendation request may carry the published content information selected by the target account, and the products traded in the live room of the host account can publish corresponding published content for publicity. Thus, the audience can select the liked published content from the published content of the host account for the host to recommend, so that the host account can recommend products to the target account based on the published content information, improving the efficiency and accuracy of product recommendation.

[0147] Please refer to Figure 12 , Figure 12 which is a schematic flowchart of a product recommendation process provided by the embodiments of the present application. As Figure 12 shown, the page 1211a may be a live page corresponding to a host account. After receiving a product recommendation request corresponding to the target account, a request viewing window may be displayed on the live page, and an entry 1201a corresponding to the target account (i.e., the product recommendation entry) may be displayed therein. Further, in response to a trigger operation on the entry 1201a, a product recommendation page is displayed (step S121a). For example, the displayed product recommendation page may be the product recommendation page 1203a, and the product recommendation page 1203a may include multiple recommended products, such as product SP1, product SP2, product SP3, product SP4, etc. Furthermore, the products to be recommended can be selected. For example, products SP1, SP2, and SP4 are selected. Then, in response to a trigger operation on the control 1204a (which may be referred to as a selection confirmation control), a recommended description information configuration page is displayed (step S122a). In this recommended description information configuration page, the description information of the selected product recommendation combination can be configured in the area 1205a (which may be referred to as an information entry area). Furthermore, in response to a trigger operation on the control 1206a, a created combination page is displayed (step S123a). The created combination page may be a page for displaying the created and unpublished product recommendation combinations. For example, the created combination page may be as Figure 12As shown in 1209a, it can display a product recommendation combination 1208a created in response to the control 1206a, and the recommended description information of the product recommendation combination 1208a can be "Exclusive matching for Audience 1". Further, the product recommendation combination to be published (such as the product recommendation combination 1208a) can be selected on the created combination page 1209a. One or more product recommendation combinations can be flexibly selected on the created combination page. Then, in response to the publishing operation for the selected product recommendation combination, the product recommendation combination is pushed (also known as published and listed) to the account targeted by the selected product recommendation combination. For example, when the product recommendation combination 1208a for Audience 1 is selected, in response to the trigger operation (i.e., the publishing operation) for the control 1207a, the product recommendation combination 1208a is recommended to Audience 1. Thus, product recommendation combinations corresponding to one or more selected products can be created, and then multiple product recommendation combinations can be published in batches.

[0148] Based on the above description, an embodiment of the present application proposes a product recommendation method. Please refer to Figure 13 , Figure 13 which is a schematic flowchart of a product recommendation method provided by an embodiment of the present application. This method can be executed by the above terminal device, such as the terminal device 22a in the above Figure 2 . This product recommendation method can include the following steps S401 - S404.

[0149] S401. Display a product recommendation request entry on the live page. The product recommendation request entry is used to send a product recommendation request to the host account.

[0150] Among them, the product recommendation request entry is an entry used to request product recommendation from the host account of the target live room.

[0151] S402. In response to the trigger operation for the product request entry, display a publishing content selection page; the publishing content selection page includes at least one piece of publishing content pre - published by the host account.

[0152] Among them, the publishing content selection page can be a page for selecting the publishing content to be sent to the host account. The publishing content selection page includes at least one piece of publishing content of the host account. In the publishing content selection page, it can include a content information block for each piece of publishing content. In the content information block, it can include the cover image and key content text information of the publishing content.

[0153] Among them, the trigger operation for the product request entry can be a touch operation on the product request entry in the live page viewed by the target account, such as clicking on the product request entry.

[0154] Optionally, in response to a trigger operation for the product request entry, display a publishing content selection page, including: in response to the trigger operation for the product request entry, display a historical recommended product display page, and further, in response to a trigger operation for the recommendation request confirmation control on the historical recommended product display page, display the publishing content selection page. Among them, the historical recommended product display page refers to a page for displaying historical recommended products recommended by the host account to the target account. The historical recommended product refers to a product previously recommended by the host account to the target account. On the historical recommended product display page, historical recommended products and a recommendation request confirmation control can be displayed. The recommendation request confirmation control can refer to a control for confirming a product recommendation request to the host account on the historical recommended product display page.

[0155] S403. In response to a selection operation for the target publishing content in at least one piece of publishing content, send a product recommendation request carrying the content information of the target publishing content to the host account; the product recommendation request is used to instruct the host account to determine the target recommended product based on the content information.

[0156] Among them, the target publishing content can refer to the publishing content selected by the target account for sending to the host account. The selection operation for the target publishing content can refer to a touch operation on the content information block corresponding to the target publishing content, such as clicking on any area of the content information block.

[0157] Among them, the introduction of the product recommendation request can refer to the above relevant description and will not be elaborated here. Among them, sending a product recommendation request carrying the content information of the target publishing content to the host account can be to send the product recommendation request to the server, and then the server sends the product recommendation request to the terminal device corresponding to the host account. The method for the terminal device corresponding to the host account to determine the target recommended product based on the product recommendation request can refer to the above relevant description and will not be elaborated here.

[0158] Please refer to Figure 14 , Figure 14 which is a schematic diagram of a product recommendation request process provided by an embodiment of the present application. As Figure 14As shown, page 1311a is a live broadcast page corresponding to a viewer account (such as a target account). The live broadcast page may include a product recommendation request entry 1301a. Further, in response to a trigger operation on the entry 1301a, a historical recommended product display page 1302a is displayed (step S131a). The entry 1301a may be a product recommendation request entry, and the historical recommended product display page 1302a may include a historical recommended product combination. For example, the historical recommended product combination A1 shown in 1303a may be displayed. Moreover, the historical recommended product display page 1302a may include a recommendation request confirmation control, such as control 1304a. Further, in response to a trigger operation on the control 1304a, a content publishing selection page is displayed (step S132a). Among them, the content publishing selection page may be as shown in Figure 14 1305a in. Among them, at least one published content released by the anchor ZB1 may be displayed, and a content selection control may be associated with each published content. For example, for the published content shown in Figure 14 1306a, a content selection control 1307a may be associated with it. Further, by triggering the content selection control 1307a, a product recommendation request carrying the content information of the target published content corresponding to the content selection control 1307a may be sent to the anchor account via the target account.

[0159] S404. Display the product information of the target recommended product.

[0160] Among them, the introduction of displaying the product information of the target recommended product recommended by the anchor account may refer to the above relevant description and will not be elaborated here.

[0161] It can be understood that after displaying the product information of the target recommended product recommended by the anchor account, the product details page of the target recommended product can be viewed.

[0162] Please refer to Figure 15 , Figure 15 which is a schematic diagram of a product viewing process provided by an embodiment of the present application. As shown in Figure 15As shown, the page 1511a can be a live broadcast page viewed by the viewer account. After receiving the target recommended product recommended by the host account, it can directly display the recommended product information block of the single recommended product (i.e., the target recommended product) received in the live broadcast page, and display the product information of the product in the recommended product information block, such as the cover image and price of the product. Moreover, it can also display the detail viewing control 1502a for viewing the product details. Then, for the detail viewing of a single recommended product, it can be in response to the trigger operation of the detail viewing control 1502a for the product SP1, and display the product detail page 1506a of the recommended product, so that the product can be purchased on the product detail page. Optionally, on the historical recommended product display page 1503a, it can display the product combination information block 1504a of the product recommendation combination recommended by the host account. Then, for the detail viewing of the recommended product in the product combination, it can be through the trigger operation of the product information of a single product in the product combination information block, such as clicking on the area where the cover image 1505a of one of the products is located, and display the product detail page 1506a of the recommended product, so that the product can be purchased on the product detail page.

[0163] It can be understood that after displaying the product information of the target recommended product recommended by the host account, the target account can purchase the product recommended by the host account. If a single product is recommended, the product can be purchased on the product detail page by viewing the product detail page. If a product recommendation combination is recommended, it can be in response to the combined purchase control in the product combination information block, display the product purchase page, so that the product that the user wants to purchase can be flexibly selected from the product recommendation combination on the product purchase page.

[0164] Please refer to Figure 16 , Figure 16 which is a schematic flowchart of a product purchase process provided by an embodiment of the present application. As Figure 16 shown, the page 1411a can be a live broadcast page viewed by a viewer account. In the page 1411a, the product recommendation combination recommended by the host account can be displayed in the historical recommended product display page 1401a. For example, it can display the product combination information block corresponding to the product recommendation combination shown in Figure 16 1403a. The product combination information block can include the product purchase control 1402a for purchasing the product. Furthermore, in response to the trigger operation for the control 1402a, display the product purchase page (step S141a), where the product purchase page can be as Figure 16As shown by 1404a in [the figure], in this product purchase page, the desired products to be purchased can be flexibly selected through selection controls. For example, product SP1, product SP2, and product SP4 can be selected. Furthermore, in response to a trigger operation in control 1405a for confirming the purchase of the selected products, the selected products can be purchased. Based on this, the products in the product recommendation combination can be purchased flexibly.

[0165] By adopting the embodiments of the present application, the target account can actively request product recommendations from the host account, and can independently select the published content corresponding to the desired products for the live account to refer to. Thus, the host account can recommend products to the target account based on the published content information, improving the efficiency and accuracy of product recommendations.

[0166] Please refer to Figure 17 , Figure 17 is a timing interaction diagram of a product recommendation method provided by the embodiments of the present application. This product recommendation method involves client 1 (which can also be referred to as the first client), a server, and client 2 (which can also be referred to as the second client). Among them, client 1 can be the client corresponding to the above-mentioned host account, and this client can run in the terminal device corresponding to the host account (such as the above-mentioned terminal device 21a). Client 2 can be the client corresponding to the above-mentioned target account, and this client can run in the terminal device corresponding to the target account (such as the above-mentioned terminal device 22a). Then, this product recommendation method can include the following steps.

[0167] S1701. Client 2 generates an in-live request carrying the account identifier of the target account in response to a live entry operation for the target live room.

[0168] Among them, the live entry operation can be a trigger operation for the live entry of the target live room, or an operation to enter the target live room in the recommended live stream, which is not limited here. This live entry can be an entry for entering the target live room, and this live entry can be displayed on the live recommendation page or on the live search page, which is not limited here.

[0169] Among them, the in-live request can be an operation sent to the server to enter the live room. This in-live request can carry the account identifier of the target account, and this account identifier can uniquely identify an account. Therefore, after sending this in-live request to the server, the server can determine the account information of the target account based on the account identifier of the target account.

[0170] S1702. Client 2 sends the in-live request to the server;

[0171] S1703. The server obtains the account information of the target account based on the account identifier. When the account information meets the product recommendation conditions, the server obtains the entry data of the product recommendation entry.

[0172] Among them, the method for the server to determine whether the account information meets the product recommendation conditions can refer to the above relevant description and will not be elaborated here. The entry data can be data used to display the product recommendation entry. For example, the entry data can include the account identifier of the account (such as the target account) targeted by the product recommendation entry to be displayed. Furthermore, when the product recommendation entry is triggered subsequently, it can be determined which account the triggered product recommendation entry is targeted at.

[0173] S1704. The server sends the entry data to Client 1.

[0174] S1705. Based on the entry data, Client 1 displays a product recommendation entry for the target account on the live page of the target live room.

[0175] Among them, the method for displaying the product recommendation entry can refer to the above relevant description and will not be elaborated here.

[0176] S1706. In response to a trigger operation on the product recommendation entry, Client 1 generates a recommended product acquisition request.

[0177] Among them, the recommended product acquisition request can be a request for obtaining at least one recommended product that can be recommended for the target account. The recommended product acquisition request can carry the account identifier of the target account.

[0178] S1707. Client 1 sends the recommended product acquisition request to the server;

[0179] S1708. Based on the recommended product acquisition request, the server determines at least one recommended product.

[0180] Among them, the method for determining at least one recommended product can refer to the above relevant description and will not be elaborated here.

[0181] S1709. The server returns at least one recommended product to Client 1.

[0182] S1710. Client 1 displays a product recommendation page and displays at least one recommended product on the product recommendation page.

[0183] Among them, the method for displaying the introduction of at least one recommended product can refer to the above relevant description and will not be elaborated here.

[0184] S1711. In response to a trigger operation on the target recommended product among at least one recommended product, Client 1 generates product recommendation notification information for the target recommended product.

[0185] Among them, the introduction of the product recommendation notification information can refer to the above relevant description, which will not be elaborated here. The product recommendation notification information can carry the product identifier of the target recommended product, and then the server can obtain the product information of the target recommended product based on the product identifier.

[0186] S1712. The client 1 sends the product recommendation notification information to the server;

[0187] S1713. The server determines the product information of the target recommended product based on the product recommendation notification information;

[0188] S1714. The server sends the product information of the target recommended product to the client 2;

[0189] S1715. The client 2 displays the product information of the target recommended product.

[0190] Please refer to Figure 18 , Figure 18 which is the timing interaction diagram of another product recommendation method provided by the embodiments of the present application. This product recommendation method involves the client 1 (which can also be referred to as the first client), the server, and the client 2 (which can also be referred to as the second client). Among them, the client 1 can be the client corresponding to the above-mentioned host account, and this client can run in the terminal device corresponding to the host account (such as the above-mentioned terminal device 21a). The client 2 can be the client corresponding to the above-mentioned target account, and this client can run in the terminal device corresponding to the target account (such as the above-mentioned terminal device 22a). Then, this product recommendation method can include the following steps.

[0191] S1801. The client 2 displays a product recommendation request entry on the live broadcast page, and generates a published content acquisition request in response to a trigger operation on the product request entry.

[0192] Among them, the introduction of the product recommendation request entry can refer to the above relevant description.

[0193] The published content acquisition request can be a request for obtaining at least one piece of published content pre-published by the host account from the server, and the account identifier of the host account can be carried in the published content acquisition request.

[0194] S1802. The client 2 sends the published content acquisition request to the server;

[0195] S1803. The server obtains at least one piece of published content pre-published by the host account based on the published content acquisition request;

[0196] S1804. The server returns at least one piece of published content to the client 2;

[0197] S1805. The client 2 displays at least one piece of published content on the published content selection page.

[0198] Among them, the method of displaying at least one piece of published content can refer to the above relevant description.

[0199] S1806. The client 2 generates a product recommendation request for the target published content in response to a selection operation on the target published content among at least one piece of published content.

[0200] Among them, the introduction to the product recommendation request can refer to the above relevant description, which will not be elaborated here.

[0201] S1807. The client 2 sends the product recommendation request to the server;

[0202] S1808. The server sends the product recommendation request to the client 1;

[0203] Optionally, in the product recommendation request generated by the client 2, the content identifier for the target published content can be carried. Furthermore, the server can obtain the content information of the target published content based on the content identifier in the received product recommendation request. Furthermore, the server sends the product recommendation request carrying the content information of the target published content to the client 1.

[0204] S1809. The client 1 displays a product recommendation entry corresponding to the target account on the live page of the target live room in response to the product recommendation request sent by the target account.

[0205] Among them, the method of displaying the product recommendation entry can refer to the above relevant description, which will not be elaborated here.

[0206] S1810. The client 1 generates a recommended product acquisition request in response to a trigger operation on the product recommendation entry;

[0207] S1811. The client 1 sends the recommended product acquisition request to the server;

[0208] S1812. The server determines at least one recommended product based on the recommended product acquisition request;

[0209] S1813. The server returns at least one recommended product to the client 1;

[0210] S1814. The client 1 displays a product recommendation page and displays at least one recommended product on the product recommendation page;

[0211] S1815. The client 1 generates product recommendation notification information for the target recommended product in response to a trigger operation on the target recommended product among at least one recommended product;

[0212] S1816. The client 1 sends product recommendation notification information to the server;

[0213] S1817. The server determines the product information of the target recommended product based on the product recommendation notification information;

[0214] S1818. The server sends the product information of the target recommended product to the client 2;

[0215] S1819. The client 2 displays the product information of the target recommended product.

[0216] Among them, steps S1810 - S1819 can refer to the relevant descriptions of the above steps S1706 - S1715, which will not be elaborated here.

[0217] Please refer to Figure 19 , Figure 19 which is a schematic structural diagram of a product recommendation device provided by an embodiment of the present application. Optionally, the product recommendation device 1 can run in a terminal device, such as the above terminal device 21a. As Figure 19 shown, the product recommendation device 1 described in this embodiment may include:

[0218] An event acquisition module 11, configured to display a product recommendation entry corresponding to the target account on the live page of the target live room in response to a product recommendation event triggered by the target account in the target live room;

[0219] A first recommended product display module 12, configured to display a product recommendation page in response to a trigger operation on the product recommendation entry, and display at least one recommended product in the product recommendation page, where the at least one recommended product is a product that can be recommended to the target account;

[0220] A first product recommendation module 13, configured to recommend the target recommended product to the target account in response to a trigger operation on the target recommended product among the at least one recommended products, so as to display the product information of the target recommended product on the live page viewed by the target account.

[0221] Please refer to Figure 20 , Figure 20 which is a schematic structural diagram of a product recommendation device provided by an embodiment of the present application. Optionally, the product recommendation device 2 can run in a terminal device, such as the above terminal device 21a. As Figure 20 shown, the product recommendation device 2 described in this embodiment may include:

[0222] A live room entry module 21, configured to display a product recommendation entry corresponding to the target account on the live page of the target live room in response to the target account entering the target live room;

[0223] The second recommended product display module 22 is configured to display a product recommendation page in response to a trigger operation on the product recommendation entry, and display at least one recommended product in the product recommendation page, where the at least one recommended product is a product that can be recommended to the target account;

[0224] The second product recommendation module 23 is configured to recommend a target recommended product to the target account in response to a trigger operation on the target recommended product among the at least one recommended product, so as to display the product information of the target recommended product on the live broadcast page viewed by the target account.

[0225] In one embodiment, the live broadcast page includes a live broadcast comment area;

[0226] The live broadcast room entry module 21 is specifically configured to:

[0227] In response to the target account entering the target live broadcast room, display the product recommendation entry corresponding to the target account in the live broadcast comment area; the product recommendation entry is triggered to be displayed when the account information of the target account meets the product recommendation conditions; wherein, the product recommendation conditions include at least one of the interaction status information of the target account for the target live broadcast room reaching the interaction status condition, the interaction information of the target account in the target live broadcast room reaching the interaction condition, and the interaction comment sent by the target account having a preset keyword.

[0228] Please refer to Figure 21 , Figure 21 which is a schematic structural diagram of a product recommendation device provided by an embodiment of the present application. Optionally, the product recommendation device 3 can run in a terminal device, such as the above-mentioned terminal device 21a. As Figure 21 shown, the product recommendation device 3 described in this embodiment may include:

[0229] The request receiving module 31 is configured to display the product recommendation entry corresponding to the target account on the live broadcast page of the target live broadcast room in response to a product recommendation request sent by the target account; wherein, the product recommendation request includes the content information of the target published content, and the target published content refers to the published content selected by the target account from at least one published content of the host account;

[0230] The third recommended product display module 32 is configured to display a product recommendation page in response to a trigger operation on the product recommendation entry, and display at least one recommended product in the product recommendation page, where the at least one recommended product is a product that can be recommended to the target account;

[0231] The third product recommendation module 33 is configured to recommend a target recommended product to the target account in response to a trigger operation on the target recommended product among the at least one recommended product, so as to display the product information of the target recommended product on the live broadcast page viewed by the target account; the target recommended product is determined based on the content information.

[0232] In one embodiment, the request receiving module 31 is specifically configured to:

[0233] In response to a product recommendation request sent by a target account, display a request viewing window on the live broadcast page, and display the content information of the target published content and the product recommendation entry corresponding to the target account in the request viewing window.

[0234] In one embodiment, any one of the first recommended product display module 12, the second recommended product display module 22, and the third recommended product display module 32 is specifically configured to:

[0235] Obtain a set of products traded in the target live broadcast room; the set of products includes at least one product;

[0236] Obtain the account association information of the target account, determine at least one recommended product from the at least one product included in the product set based on the account association information, and sort the at least one recommended product;

[0237] Display the product information blocks of the at least one sorted recommended product in the product recommendation page.

[0238] In one embodiment, any one of the product recommendation devices 1, 2, and 3 further includes: a virtual resource recommendation module 14;

[0239] The virtual resource recommendation module 14 is specifically configured to:

[0240] Display at least one recommended virtual resource on the live broadcast page; the recommended virtual resource is a virtual resource that can be recommended to the target account; the virtual resource is used when trading products in the live broadcast room;

[0241] In response to a trigger operation on the target recommended virtual resource among the at least one recommended virtual resource, recommend the target recommended virtual resource to the target account, so as to display the resource information of the target recommended virtual resource in association with the product information of the target recommended product on the live broadcast page viewed by the target account.

[0242] In one embodiment, the target recommended product includes one or more recommended products, and the one or more recommended products included in the target recommended product are used to form a product recommendation combination;

[0243] Any one of the first product recommendation module 13, the second product recommendation module 23, and the third product recommendation module 33 is specifically configured to:

[0244] In response to a trigger operation for a target recommended product among at least one recommended product, a product recommendation combination is recommended to a target account, and a product combination information block of the product recommendation combination is displayed on the live streaming page viewed by the target account. The product combination information block includes product information of each recommended product in the product recommendation combination and a combined purchase control for purchasing multiple recommended products in the product recommendation combination in a combined manner.

[0245] Please refer to Figure 22 , Figure 22 FIG. is a schematic structural diagram of a product recommendation device provided by an embodiment of the present application. Optionally, the product recommendation device 4 may run in a terminal device, such as the above-mentioned terminal device 22a. As Figure 22 shown, the product recommendation device 4 described in this embodiment may include:

[0246] A request entry display module 41, configured to display a product recommendation request entry on the live streaming page, where the product recommendation request entry is used to send a product recommendation request to the host account;

[0247] A published content display module 42, configured to display a published content selection page in response to a trigger operation for the product request entry; the published content selection page includes at least one piece of published content pre-published by the host account;

[0248] A request sending module 43, configured to send a product recommendation request carrying the content information of the target published content to the host account in response to a selection operation for the target published content among at least one piece of published content; the product recommendation request is used to instruct the host account to determine a target recommended product based on the content information;

[0249] A product information display module 44, configured to display the product information of the target recommended product.

[0250] Please refer to Figure 23 , Figure 23 FIG. is a schematic structural diagram of a computer device provided by an embodiment of the present application. As Figure 23As shown in the figure, the computer device 1000 may include: a processor 1001, a network interface 1004, and a memory 1005. In addition, the computer device 1000 may further include: a user interface 1003 and at least one communication bus 1002. Among them, the communication bus 1002 is used to realize the connection and communication between these components. Among them, the user interface 1003 may include a display screen (Display) and a keyboard (Keyboard). Optionally, the user interface 1003 may further include a standard wired interface and a wireless interface. The network interface 1004 may optionally include a standard wired interface and a wireless interface (such as a WI-FI interface). The memory 1005 may be a high-speed RAM memory or a non-volatile memory, such as at least one disk memory. Optionally, the memory 1005 may further be at least one storage device located far from the aforementioned processor 1001. As Figure 23 shown, the memory 1005, as a computer-readable storage medium, may include an operating system, a network communication module, a user interface module, and a device control application program.

[0251] In the Figure 23 computer device 1000 shown in the figure, the network interface 1004 can provide network communication functions; the user interface 1003 is mainly used to provide an input interface for users; and the processor 1001 can be used to call the device control application program stored in the memory 1005 to execute the description of the data processing method in any of the foregoing corresponding embodiments, which will not be elaborated here. In addition, the description of the beneficial effects of adopting the same method will not be elaborated either.

[0252] This application also provides a computer-readable storage medium. The computer-readable storage medium stores a computer program. The computer program includes program instructions. When the program instructions are executed by the processor, the processor executes the above method, such as the method executed by the above computer device, which will not be elaborated here.

[0253] It should be noted that, for the foregoing method embodiments, for the sake of simple description, they are all expressed as a series of action combinations. However, those skilled in the art should know that this application is not limited by the described action sequence, because according to this application, some steps can be performed in other sequences or simultaneously. Secondly, those skilled in the art should also know that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily essential to this application.

[0254] Those of ordinary skill in the art can understand that all or part of the steps in the various methods of the above embodiments can be completed by instructing relevant hardware through a program. This program can be stored in a computer-readable storage medium, and the storage medium can include: a flash drive, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, an optical disk, etc.

[0255] The embodiments of the present application also provide a computer program product or a computer program. The computer program product or the computer program includes computer instructions, and when the computer instructions are executed by a processor, some or all of the steps in the above methods can be implemented. For example, the computer instructions are stored in a computer-readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device executes the steps performed in the embodiments of the above various methods. For example, the computer device can be a terminal or a server.

[0256] The above has introduced in detail a product recommendation method, a computer device, and a storage medium provided by the embodiments of the present application. Specific examples are used in this article to elaborate on the principle and implementation manner of the present application. The description of the above embodiments is only used to help understand the method and its core idea of the present application; at the same time, for those of ordinary skill in the art, according to the idea of the present application, there will be changes in the specific implementation manner and application scope. In summary, the content of this specification should not be construed as a limitation to the present application.

Claims

1. A product recommendation method, characterized in that: The method comprises: In response to a product recommendation event triggered by a target account in a target live broadcast room, displaying a product recommendation entry corresponding to the target account on a live broadcast page of the target live broadcast room; In response to a trigger operation on the product recommendation portal, displaying a product recommendation page, displaying at least one recommended product on the product recommendation page, wherein the at least one recommended product is a product that can be recommended to the target account; In response to a triggering operation on a target recommended product among the at least one recommended product, the target recommended product is recommended to the target account so that product information of the target recommended product is displayed on a live broadcast page watched by the target account.

2. A product recommendation method, characterized in that: The method comprises: In response to the target account entering the target live broadcast room, displaying a product recommendation entrance corresponding to the target account on the live broadcast page of the target live broadcast room; In response to a trigger operation on the product recommendation portal, displaying a product recommendation page, displaying at least one recommended product on the product recommendation page, wherein the at least one recommended product is a product that can be recommended to the target account; In response to a triggering operation on a target recommended product among the at least one recommended product, the target recommended product is recommended to the target account so that product information of the target recommended product is displayed on a live broadcast page watched by the target account.

3. A product recommendation method, characterized in that: The method comprises: In response to a product recommendation request sent by a target account, a product recommendation entry corresponding to the target account is displayed on a live broadcast page of the target live broadcast room; wherein the product recommendation request includes content information of a target published content, and the target published content refers to a published content selected by the target account from at least one published content of the anchor account; In response to a trigger operation on the product recommendation portal, displaying a product recommendation page, displaying at least one recommended product on the product recommendation page, wherein the at least one recommended product is a product that can be recommended to the target account; In response to a trigger operation for a target recommended product among the at least one recommended product, the target recommended product is recommended to the target account so that product information of the target recommended product is displayed on the live broadcast page watched by the target account; the target recommended product is determined based on the content information.

4. The method according to claim 2, characterized in that: The live broadcast page includes a live broadcast comment area, and in response to the target account entering the target live broadcast room, displaying a product recommendation entrance corresponding to the target account on the live broadcast page of the target live broadcast room includes: In response to a target account entering the target live broadcast room, a product recommendation entrance corresponding to the target account is displayed in the live broadcast comment area; the product recommendation entrance is triggered to display when the account information of the target account meets the product recommendation conditions; wherein the product recommendation conditions include that the target account's interactive status information for the target live broadcast room meets the interactive status conditions, the target account's interactive information in the target live broadcast room meets the interactive conditions, and the interactive comments sent by the target account contain at least one of the preset keywords.

5. The method according to claim 3, characterized in that: In response to a product recommendation request sent by a target account, a product recommendation entry corresponding to the target account is displayed on a live broadcast page of the target live broadcast room, including: In response to a product recommendation request sent by a target account, a request viewing window is displayed on the live broadcast page, and content information of the target published content and a product recommendation entry corresponding to the target account are displayed in the request viewing window.

6. The method according to any one of claims 1 to 3, characterized in that: The displaying at least one recommended product in the product recommendation page includes: Acquire a set of commodities traded in the target live broadcast room; the set of commodities includes at least one commodity; Acquiring account association information of the target account, determining at least one recommended commodity from the at least one commodity included in the commodity set based on the account association information, and sorting the at least one recommended commodity; The sorted product information block of the at least one recommended product is displayed on the product recommendation page.

7. The method according to any one of claims 1 to 3, characterized in that: The method further comprises: Displaying at least one recommended virtual resource on the live broadcast page; the recommended virtual resource is a virtual resource that can be recommended to the target account; the virtual resource is used when conducting commodity transactions in the live broadcast room; In response to a trigger operation on a target recommended virtual resource among the at least one recommended virtual resource, the target recommended virtual resource is recommended to the target account so that resource information of the target recommended virtual resource is displayed in association with product information of the target recommended product on a live broadcast page watched by the target account.

8. The method according to any one of claims 1 to 3, characterized in that: The target recommended commodity includes one or more recommended commodities, and the one or more recommended commodities included in the target recommended commodity are used to form a commodity recommendation combination; The step of recommending the target recommended product to the target account in response to a triggering operation on the target recommended product among the at least one recommended product comprises: In response to a trigger operation on a target recommended product among the at least one recommended product, the recommended product combination is recommended to the target account, and a product combination information block of the recommended product combination is displayed on a live broadcast page watched by the target account, wherein the product combination information block includes product information of each recommended product in the recommended product combination, and a combination purchase control for purchasing multiple recommended products in the recommended product combination.

9. A product recommendation method, characterized in that: The method comprises: Displaying a product recommendation request entry on the live broadcast page, wherein the product recommendation request entry is used to send a product recommendation request to the anchor account; In response to a trigger operation on the product request entry, displaying a published content selection page; the published content selection page includes at least one published content pre-published by the anchor account; In response to a selection operation on a target published content among the at least one published content, sending a product recommendation request carrying content information of the target published content to the anchor account; the product recommendation request is used to instruct the anchor account to determine a target recommended product based on the content information; The product information of the target recommended product is displayed.

10. A computer device, characterized in that: including memory and processor; The memory is connected to the processor, the memory is used to store a computer program, and the processor is used to call the computer program so that the computer device executes the method according to any one of claims 1 to 9.

11. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores a computer program, and the computer program is suitable for being loaded and executed by a processor, so that a computer device having the processor executes the method according to any one of claims 1 to 9.

12. A computer program product, characterized in that The method comprises a computer program / instruction, which implements the method according to any one of claims 1 to 9 when executed by a processor.

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