Information processing method and device, computer storage medium and electronic equipment

Abstract

The invention provides an information processing method, an information processing device, a computer storage medium and electronic equipment, and relates to the technical field of computers. The method comprises the following steps: acquiring target content published by a first user account on a target media platform; wherein the target content comprises a resource entry of the target media resource; the target media resource is a media resource in a resource library of the target media platform; determining a first interaction behavior of a second user account for the target content; the first interaction behavior comprises a like behavior and / or a comment behavior for the target content; determining a second interaction behavior of a third user account for the target media resource through the resource entrance; the second interaction behavior comprises a playing behavior and / or a collection behavior for the target media resource through the resource entrance; and feeding back the first interaction behavior and the second interaction behavior to the first user account. According to the mode, the enthusiasm of the user to publish contents and share media resources can be improved, and the activeness of the platform and the user stickiness can be improved.

Description

Technical Field

[0001] The embodiments of the present disclosure relate to the field of computer technology, and more particularly, to an information processing method, an information processing device, a computer storage medium, and an electronic device. Background Art

[0002] With the rapid development of internet technology, interactive communication among users, such as sharing and recommending multimedia resources (such as songs and videos), is becoming increasingly common. For example, when a content publisher shares content containing songs on the platform, other content consumers can like and comment on the shared content. Summary of the Invention

[0003] However, in the above-mentioned related technologies, the platform usually provides feedback to the content publisher regarding other users' likes, comments, etc. on the published content. For users whose published content includes shared songs, they cannot perceive the interactive feedback of other content consumers on the songs themselves, thereby affecting the enthusiasm of the content publisher to share and recommend music songs; and for the platform, it is difficult to form a guiding role in the direction of content creation, thereby hindering the development of the platform and the improvement of user stickiness.

[0004] In view of this, the present disclosure provides an information processing method, an information processing device, a computer program product, and an electronic device to at least partially solve the technical problems existing in the related art.

[0005] According to a first aspect of the present disclosure, there is provided an information processing method, the method comprising:

[0006] Obtain target content published by the first user account on the target media platform; wherein the target content includes a resource entry of a target media resource; the target media resource is a media resource in a resource library of the target media platform;

[0007] Determining a first interactive behavior of the second user account with respect to the target content; the first interactive behavior includes a like behavior and / or a comment behavior with respect to the target content;

[0008] Determining a second interactive behavior of a third user account with respect to a target media resource through a resource portal; the second interactive behavior includes a play behavior and / or a favorite behavior with respect to the target media resource through the resource portal;

[0009] The first interaction behavior and the second interaction behavior are fed back to the first user account.

[0010] In a possible implementation manner, the target content includes: a resource entry of the target media resource, and text content and / or image content.

[0011] In a possible implementation, feeding back the first interaction behavior and the second interaction behavior to the first user account includes: in response to the first interaction behavior satisfying a first feedback triggering condition, feeding back the first interaction behavior to the first user account;

[0012] In response to the second interactive behavior satisfying a second feedback triggering condition, the second interactive behavior is fed back to the first user account.

[0013] In a possible implementation, feeding back the first interaction behavior and the second interaction behavior to the first user account includes:

[0014] Feedback the first interaction behavior to the first user account;

[0015] In response to the second interactive behavior meeting a behavior threshold, the second interactive behavior is fed back to the first user account.

[0016] In one possible implementation, the method includes:

[0017] Control the display of a display interaction area for the target content in the graphical user interface of the second user account, so as to display the interaction result of the first interaction behavior in the display interaction area of ​​the graphical user interface of the second user account in response to the first interaction behavior for the target content; wherein the display interaction area includes the target content.

[0018] In one possible implementation, the method includes:

[0019] Controlling the display of an interactive display area for the target content in the graphical user interface of the first user account; wherein the interactive display area includes the target content and an interactive result of the first interactive behavior.

[0020] In one possible implementation, the method includes:

[0021] Controlling the display of a display interaction area for the target content in the graphical user interface of the third user account, so as to play the target media resource in response to a triggering operation on the resource entry in the target content; wherein the display interaction area includes the target content.

[0022] In a possible implementation, responding to a triggering operation on the resource entry in the target content to play the target media resource includes:

[0023] In response to a triggering operation on the resource entry in the target content, a playback interface of the target media resource is displayed, and the target media resource is played.

[0024] In one possible implementation, the method includes:

[0025] In response to a favorite operation on the playback interface of the target media resource, the target media resource is added to a target resource set.

[0026] In a possible implementation, the responding to the triggering operation on the resource entry in the target content to display the playback interface of the target media resource includes:

[0027] In response to a triggering operation on the entry display area of ​​the resource entry in the target content, a playback interface of the target media resource is displayed; wherein, description information of the target media resource is displayed in the entry display area.

[0028] In one possible implementation, the method includes:

[0029] If no triggering operation is received for the resource entry in the target content, the target media resource is not played.

[0030] In a possible implementation, feeding back the first interaction behavior and the second interaction behavior to the first user account includes:

[0031] Controlling display of feedback information for the first interactive behavior and the second interactive behavior in a notification area of ​​a graphical user interface of the first user account.

[0032] In a possible implementation, the feedback information regarding the second interactive behavior includes number information and / or person-time information of the second interactive behavior.

[0033] In a possible implementation, the feedback information for the second interactive behavior includes description information of the target media resource.

[0034] In a possible implementation, the display interface of the feedback information for the second interactive behavior includes a content publishing entry.

[0035] According to a second aspect of the present disclosure, there is provided an information processing device, the device comprising:

[0036] A content acquisition module, configured to acquire target content published by a first user account on a target media platform; wherein the target content includes a resource entry of a target media resource; and the target media resource is a media resource in a resource library of the target media platform;

[0037] A first behavior determination module is configured to determine a first interactive behavior of a second user account with respect to the target content; the first interactive behavior includes a like behavior and / or a comment behavior with respect to the target content;

[0038] A second behavior determination module is configured to determine a second interaction behavior of a third user account with respect to the target media resource through the resource portal; the second interaction behavior includes a play behavior and / or a favorite behavior with respect to the target media resource through the resource portal;

[0039] A behavior feedback module is used to feed back the first interaction behavior and the second interaction behavior to the first user account.

[0040] In a possible implementation manner, the content acquisition module is specifically configured to acquire the target content including: a resource entry of the target media resource, and text content and / or image content.

[0041] In a possible implementation, the behavior feedback module is specifically configured to, in response to the first interaction behavior satisfying a first feedback triggering condition, feed back the first interaction behavior to the first user account;

[0042] The behavior feedback module is specifically configured to feed back the second interaction behavior to the first user account in response to the second interaction behavior satisfying a second feedback triggering condition.

[0043] In a possible implementation, the behavior feedback module is specifically configured to feed back the first interaction behavior to the first user account;

[0044] The behavior feedback module is specifically configured to feed back the second interaction behavior to the first user account in response to the second interaction behavior meeting the behavior threshold.

[0045] In one possible embodiment, the behavior feedback module is used to determine the behavior threshold based on one or more of the number of contents published by each user account in the target media platform, the number of people who played the published content, the number of people who played the target content published by the first user account, and the identity information of the user account corresponding to the published content.

[0046] In one possible embodiment, the device further includes a control display module for controlling the display of a display interaction area for the target content in the graphical user interface of the second user account, so as to display the interaction result of the first interaction behavior in the display interaction area of ​​the graphical user interface of the second user account in response to the first interaction behavior for the target content; wherein the display interaction area includes the target content.

[0047] In a possible implementation, the control display module is further used to control the display of a display interaction area for the target content in the graphical user interface of the first user account; wherein the display interaction area includes the target content and the interaction result of the first interaction behavior.

[0048] In one possible embodiment, the control display module is also used to control the display of a display interaction area for the target content in the graphical user interface of the third user account, so as to play the target media resource in response to a trigger operation on the resource entry in the target content; wherein the display interaction area includes the target content.

[0049] In a possible embodiment, the device further includes a playback control module and an interface display module, the interface display module is used to respond to the trigger operation of the resource entry in the target content, display the playback interface of the target media resource, and the playback control module is used to play the target media resource.

[0050] In a possible implementation manner, the apparatus further includes a resource adding module, configured to respond to a favorite operation on the playback interface of the target media resource and add the target media resource to a target resource set.

[0051] In a possible implementation, the interface display module is configured to respond to a triggering operation on an entry display area of ​​the resource entry in the target content to display a playback interface of the target media resource; wherein the entry display area displays description information of the target media resource.

[0052] In a possible implementation manner, the playback control module is further configured to not play the target media resource if no triggering operation for the resource entry in the target content is received.

[0053] In a possible implementation, the behavior feedback module is specifically configured to control displaying feedback information regarding the first interactive behavior and the second interactive behavior in a notification area of ​​a graphical user interface of the first user account.

[0054] In a possible implementation, the feedback information for the second interactive behavior in the behavior feedback module includes number information and / or person-time information of the second interactive behavior.

[0055] In a possible implementation, the feedback information for the second interactive behavior in the behavior feedback module includes description information of the target media resource.

[0056] In a possible implementation, the display interface of the feedback information for the second interactive behavior in the behavior feedback module includes a content publishing entry.

[0057] According to a third aspect of the present disclosure, a computer-readable storage medium is provided, on which a computer program is stored. When the computer program is executed by a processor, the computer program implements the above information processing method and possible implementation methods thereof.

[0058] According to a fourth aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing executable instructions of the processor; wherein the processor is configured to perform the above information processing method and its possible implementation methods by executing the executable instructions.

[0059] According to a fifth aspect of the present disclosure, a computer program product is provided, including a computer program, which is executed by a processor to implement the above information processing method and possible implementation methods thereof.

[0060] The technical solution disclosed in this disclosure has the following beneficial effects:

[0061] In the above information processing method, the target content published by the first user account on the target media platform is obtained; thereby determining the first interactive behavior of the second user account with respect to the target content; the first interactive behavior includes the like behavior and / or comment behavior with respect to the target content; and determining the second interactive behavior of the third user account with respect to the target media resource through the resource entrance; the second interactive behavior includes the play behavior and / or collection behavior with respect to the target media resource through the resource entrance; thereby feeding back the first interactive behavior and the second interactive behavior to the first user account.

[0062] In this method, other users' consumption behaviors (such as playing and / or collecting the target content's media resources themselves), as well as their likes and / or comments on the target content as a whole, are simultaneously reported back to the user who published the target content, thus complementing the related art's interaction behaviors focused solely on the target content. For content publishers, this method can effectively enhance content creators' overall and local perception of the dissemination effect of their work, thereby increasing their motivation to continue creating around the media resources.

[0063] On the other hand, for the operating platform, feeding back the actual interactive behavior data of content consumers to the content publisher opens up the "content publishing-content consumption-reflux feedback" link, which helps to build a more complete user interactive ecosystem and strengthen the sense of connection and social ties between users. It also helps to improve the overall interaction density and user stickiness of the platform, prompting more users to participate in the two-way behavior of content creation and consumption, and gradually form a positive cycle of content ecology within the community. In addition, the automated data statistics and feedback mechanism enables the platform to dynamically screen content with dissemination potential without human intervention, and assist the platform in content recommendation, creator incentives and hot spot identification, thereby optimizing the overall content distribution structure. The interactive behavior data of this application for media resources can also be used as an additional feature for user interest judgment and content recommendation, providing support for the platform's advertising recommendation system, content distribution algorithm and commercial transformation.

[0064] Other features and advantages of the present disclosure will be described in the following description, and in part will become apparent from the description, or will be understood by practicing the present disclosure. The purposes and other advantages of the present disclosure can be realized and obtained by the structures particularly pointed out in the written description, claims, and drawings. BRIEF DESCRIPTION OF THE DRAWINGS

[0065] In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the following briefly introduces the drawings required for use in the embodiments of the present disclosure. Obviously, the drawings introduced below are only some embodiments of the present disclosure. For ordinary technicians in this field, other drawings can be obtained based on these drawings without any creative work.

[0066] Figure 1 A schematic diagram of an application scenario in this exemplary embodiment is shown;

[0067] Figure 2 A schematic flow chart showing an information processing method in this exemplary embodiment;

[0068] Figure 3 A schematic diagram illustrating target content published on a target media platform by a first user account in one embodiment of the present exemplary embodiment;

[0069] Figure 4 A schematic diagram illustrating another target content published by a first user account on a target media platform in this exemplary embodiment;

[0070] Figure 5(a)-Figure 5(b) A schematic diagram showing an interaction result of a first interaction behavior displayed in a graphical user interface of a second terminal device in this exemplary embodiment;

[0071] Figure 6A schematic diagram showing a notification area display of a graphical user interface of a first user account in this exemplary embodiment is shown;

[0072] Figure 7 A schematic diagram showing a content publishing entry included in a display interface for feedback information of a second interactive behavior in this exemplary embodiment;

[0073] Figure 8 A schematic flow chart showing another information processing method in this exemplary embodiment;

[0074] Figure 9 A schematic flow chart showing another information processing method in this exemplary embodiment;

[0075] Figure 10 A schematic structural diagram of an information processing device according to this exemplary embodiment is shown;

[0076] Figure 11 A schematic structural diagram of an electronic device in this exemplary embodiment is shown. DETAILED DESCRIPTION

[0077] In order to make the purpose, technical solutions and advantages of the present disclosure clearer, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the drawings in the embodiments of the present disclosure. Obviously, the described embodiments are only part of the embodiments of the present disclosure, rather than all of the embodiments. Based on the embodiments in the present disclosure, all other embodiments obtained by ordinary technicians in this field without making creative work are within the scope of protection of the present disclosure. In the absence of conflict, the embodiments in the present disclosure and the features in the embodiments can be arbitrarily combined with each other. In addition, although the logical order is shown in the flow chart, in some cases, the steps shown or described can be performed in an order different from that here.

[0078] The terms "comprises" and "comprising" and any variations thereof in the specification and claims of this disclosure are intended to cover non-exclusive protection. For example, a process, method, system, product, or apparatus comprising a series of steps or elements is not limited to the listed steps or elements, but may optionally include steps or elements not listed, or may optionally include other steps or elements inherent to the process, method, product, or apparatus.

[0079] In the embodiments of the present disclosure, one or more, "many" refers to two or more. "And / or" describes the association relationship of associated objects, indicating that three relationships may exist. For example, A and / or B can represent: the existence of A alone, the existence of A and B at the same time, and the existence of B alone, where A and B can be singular or plural. The character " / " generally indicates that the previous and next associated objects are in an "or" relationship. "At least one of the following" or similar expressions refers to any combination of these items, including any combination of single or plural items. For example, at least one of a, b or c can represent: a, b, c, ab, ac, bc, or abc, where a, b, c can be single or plural.

[0080] It should be noted that the terms "first", "second", "third", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order, sequence, size and priority. For example, the first user account and the second user account in the embodiment of the present disclosure are only used to distinguish different user accounts. It should be understood that the data used in this way can be interchangeable where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0081] The following describes exemplary embodiments of the present disclosure with reference to the accompanying drawings. The drawings are schematic illustrations of the present disclosure and are not necessarily drawn to scale. Some of the block diagrams shown in the drawings may be functional entities and do not necessarily correspond to physically or logically independent entities. These functional entities can be implemented in software, in hardware modules or integrated circuits, or in a network, processor, or microcontroller. The embodiments can be implemented in various forms and should not be construed as limited to the examples set forth herein. The features, structures, or characteristics described in the present disclosure may be combined in any suitable manner in one or more embodiments. In the following description, many specific details are provided to provide a comprehensive description of the embodiments of the present disclosure. However, those skilled in the art will appreciate that one or more specific details may be omitted when implementing the technical solutions of the present disclosure, or that other methods, components, devices, steps, etc. may be used to replace one or more specific details. It should be noted that in the embodiments of the present disclosure, the collection, dissemination, use, and display of data comply with relevant national laws and regulations.

[0082] Application Scenario Overview

[0083] To better understand the technical solutions provided by the embodiments of the present disclosure, the following briefly introduces the application scenarios to which the technical solutions provided by the embodiments of the present disclosure are applicable. It should be noted that the application scenarios introduced below are only used to illustrate the embodiments of the present disclosure and are not limiting. In specific implementations, the technical solutions provided by the embodiments of the present disclosure can be flexibly applied according to actual needs.

[0084] In order to more clearly introduce the contents of the embodiments of the present disclosure, some terms involved in the embodiments of the present disclosure are introduced below:

[0085] Media Platform: refers to an online service platform that provides a variety of media content through Internet technology, including but not limited to news media, social media, music platforms, video sharing platforms, etc.

[0086] Song title: It is the most direct identifier of a song and is used to distinguish different musical works.

[0087] Creator information: including lyricist, composer, arranger, and information about each instrumentalist, etc.

[0088] Singer: The person who presents the song to the audience. Different singers can give the song different expressiveness and emotional colors through their voice, singing style, etc.

[0089] Release information: including release time, release company, etc. The release time can reflect the era of the song, while the release company is responsible for the promotion and dissemination of the song.

[0090] Playback volume: records the number of times songs, short videos, novels and other media resources are played.

[0091] Downloads: This shows the number of times users download media resources such as songs, short videos, and publications (such as novels) to their local devices. It reflects the users' preference for these media resources and their desire to listen to them offline.

[0092] Commentary behavior: users' commentary behavior on media resources such as songs, short videos, publications (such as novels). The content of the comments can reflect the audience's feelings, understanding, evaluation and expression of personal emotions towards media resources such as songs, short videos, publications (such as novels), etc., and reflect the degree of emotional resonance between the songs and the audience from media resources such as songs, short videos, publications (such as novels).

[0093] Like behavior: A way for users to express their love and approval of media resources such as songs, short videos, publications (such as novels), etc. The more likes there are, the more positive comments the multimedia resources such as songs, short videos, publications (such as novels) have received.

[0094] Sharing (or forwarding) volume: In addition to forwarding, this also includes the number of times users share media resources such as songs, short videos, and publications (such as novels) to different social platforms or other functional areas within the application. It reflects the dissemination ability of media resources such as songs, short videos, and publications (such as novels) on social networks and the willingness of users to actively promote media resources such as songs, short videos, and publications (such as novels).

[0095] Collections: This refers to the number of times a user has added a song, short video, or publication (e.g., a novel) to their favorites or a specific list. This behavior indicates a user's appreciation and enjoyment of the content, making it easier for them to watch it again later.

[0096] Danmu volume: If the platform supports the Danmu function, the Danmu volume reflects the number of real-time comments posted by users when watching media resources such as songs, short videos, publications (such as novels), etc.

[0097] The information processing method provided in the embodiments of the present disclosure can be applied to any business scenario in which a content publisher shares multimedia resources and receives feedback from content consumers regarding the shared content, such as a business scenario for sharing song content, which is not limited in the embodiments of the present disclosure.

[0098] This disclosure proposes an information processing method and device, which can be applied to Figure 1 In the system architecture of the exemplary application environment shown.

[0099] See also Figure 1 As shown, Figure 1 This is an application scenario to which the technical solution of the embodiment of the present disclosure can be applied. In this scenario diagram, a terminal device 101 and a server 102 may be included.

[0100] Among them, the terminal device 101 can be, for example, any device that supports the Internet, such as a mobile phone, a tablet computer, a laptop computer, a desktop computer, a smart TV, a smart car device, a smart wearable device, a smart TV, and an aircraft. The terminal device 101 can be installed with a target application, and the target application can support functions such as content publishers sharing target content around multimedia resources, displaying interactive behaviors (such as likes, favorites, forwarding, comments, etc.) performed by content consumers on the shared target content. The application involved in the embodiment of the present disclosure can be a software client, or it can be a client such as a web page or a small program. The server 102 is a server corresponding to the software or web page, small program, etc., and does not limit the specific type of the client.

[0101] Server 102 may be a backend server for a target application, providing corresponding backend services therefor. It may be an independent physical server, a server cluster or distributed system consisting of multiple physical servers, or a cloud server providing basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, Content Delivery Network (CDN), and big data and artificial intelligence platforms, but is not limited thereto.

[0102] It should be noted that the information processing method in the embodiment of the present disclosure can be executed separately by the terminal device 101 or the server 102, or can be executed jointly by the server 102 and the terminal device 101. In actual application, specific configurations can be made according to the circumstances, and this application does not make specific limitations here. The server 102 and the terminal device 101 can both include one or more processors, memories, and interactive I / O interfaces, etc. Among them, the memories of the server 102 and the terminal device 101 can also store the program instructions required to be executed in the information processing method provided in the embodiment of the present disclosure, and these program instructions can be used to implement the information processing process provided in the embodiment of the present application when executed by the processor.

[0103] It should be noted that when the information processing method provided in the embodiment of the present application is executed separately by the server 102 or the terminal device 101, the above-mentioned application scenario may also include only a single device, the server 102 or the terminal device 101, or the server 102 and the terminal device 101 may be considered to be the same device. Of course, in actual application, when the information processing method provided in the embodiment of the present application is jointly executed by the server 102 and the terminal device 101, the server 102 and the terminal device 101 may also be the same device, that is, the server 102 and the terminal device 101 may be different functional modules of the same device, or virtual devices virtualized from the same physical device.

[0104] In the embodiment of the present application, the terminal device 101 and the server 102 can be directly or indirectly connected to each other through one or more networks 103. The network 103 can be a wired network or a wireless network. For example, the wireless network can be a mobile cellular network or a Wireless Fidelity (WIFI) network. Of course, it can also be other possible networks, which are not limited in the embodiment of the present application. It should be noted that Figure 1 The examples shown are just for illustration. In fact, the number of terminal devices and servers is not limited and is not specifically limited in the embodiments of this application.

[0105] For example, in an exemplary embodiment, multiple users log in to the target media platform through multiple terminal devices respectively. For example, user A logs in to the target media platform with a first user account through a first terminal device 1011, user B logs in to the target media platform with a second user account through a second terminal device 1012, and user C logs in to the target media platform with a third user account through a third terminal device 1013. The server 102 interconnects the above-mentioned multiple first terminal devices 1011, second terminal devices 1012 and third terminal devices 1013 and provides corresponding background services. The server 102 obtains the target content published by the first user account on the target media platform from the first terminal device 1011; wherein the target content includes the resource entrance of the target media resource; the target media resource is the media resource in the resource library of the target media platform; the server 102 determines the first interactive behavior of the second user account from the second terminal device 1012 with respect to the target content; wherein the first interactive behavior includes the like behavior and / or comment behavior with respect to the target content; and determines the second interactive behavior of the third user account from the third terminal device 1013 with respect to the target media resource through the resource entrance; wherein the second interactive behavior includes the play behavior and / or the collection behavior with respect to the target media resource through the resource entrance; finally, the server 102 feeds back the first interactive behavior and the second interactive behavior to the first user account corresponding to the first terminal device 1011, so that the user A who publishes the target content on the target media platform can view it.

[0106] Of course, the method provided in the embodiment of the present disclosure is not limited to Figure 1 The application scenarios shown can also be used in other possible application scenarios, and the embodiments of the present disclosure are not limited thereto.

[0107] Exemplary Methods

[0108] To further illustrate the technical solutions provided by the embodiments of the present disclosure, this is described in detail below in conjunction with the accompanying drawings and specific implementation methods. Although the embodiments of the present disclosure provide method operation steps as shown in the following embodiments or drawings, more or fewer operation steps may be included in the method based on routine or no creative labor. In steps where there is no necessary causal relationship logically, the execution order of these steps is not limited to the execution order provided by the embodiments of the present disclosure. During the actual processing process or when the device is executed, the method may be executed in the order of the methods shown in the embodiments or drawings or in parallel.

[0109] See Figure 2 , Figure 2 This is a flow chart of an information processing method in an embodiment of the present disclosure. The flow of the method can be, for example, Figure 1The server 102 in the embodiment of the present invention executes the method, and the specific implementation process of the method is as follows: Step 201 to Step 204:

[0110] Step 201: Obtain target content published by a first user account on a target media platform; wherein the target content includes a resource entry of a target media resource; and the target media resource is a media resource in a resource library of the target media platform.

[0111] Step 202: Determine a first interactive behavior of the second user account with respect to the target content; the first interactive behavior includes a like behavior and / or a comment behavior with respect to the target content.

[0112] Step 203: Determine a second interactive behavior of the third user account with respect to the target media resource through the resource portal; the second interactive behavior includes a play behavior and / or a favorite behavior with respect to the target media resource through the resource portal.

[0113] Step 204: Feedback the first interaction behavior and the second interaction behavior to the first user account.

[0114] exist Figure 2 The proposed technical solution simultaneously notifies the user who published the target content of other users' consumption behaviors, such as playback and / or favorites, as well as their likes and / or comments on the target content as a whole. This complements the existing techniques that focus solely on target content interactions. For content publishers, this method can effectively enhance both the overall and local perception of the dissemination effect of their work, thereby increasing their motivation to continue creating content around the media resource. For operating platforms, feeding back actual interaction data from content consumers to content publishers bridges the "content publishing-content consumption-return feedback" chain, helping to build a more comprehensive user interaction ecosystem and strengthen connections and social bonds between users. It also helps to increase the overall platform interaction density and user stickiness, encouraging more users to participate in the two-way process of content creation and consumption, and gradually forming a positive content ecosystem within the community. Furthermore, the automated data statistics and feedback mechanism enables the platform to dynamically screen content with dissemination potential without manual intervention, assisting the platform in content recommendation, creator incentives, and hotspot identification, thereby optimizing the overall content distribution structure. The interactive behavior data of this application for media resources can also be used as additional features for user interest judgment and content recommendation, providing support for the platform's advertising recommendation system, content distribution algorithm and commercial conversion.

[0115] The following will be combined with specific embodiments to Figure 2 The specific implementation of each step in the embodiment shown is described in detail:

[0116] In step 201, target content published by a first user account on a target media platform is obtained; wherein the target content includes a resource entry of a target media resource; and the target media resource is a media resource in a resource library of the target media platform.

[0117] Among them, the media platform is an online service platform that provides media content through Internet technology, such as a video media platform, news media, social media, music platform, etc., and the target media platform can be any of the above media platforms. The first user account is the account information of the user who logs in to the target media platform and publishes the target content on the target media platform through the first terminal device through the user client software of the target media platform (for example, the user client APP of the music platform). Taking song resources as an example, the content publisher corresponding to the first user account can be the user who composes the song, or the user who promotes or shares the song.

[0118] Optionally, the first user account may have corresponding user image identifiers, user names, user level identifiers, etc. The user image identifier is the image information used by the user to log in to the target media platform; the user name is the user's name on the target media platform; and the user level identifier is a symbol or mark indicating the user's level, activity level, or payment level on the target media platform.

[0119] The target content at least includes a resource entry for a target media resource, which is a media resource in the target media platform's corresponding resource library. The resource library is a database containing numerous media resources (e.g., a song library). Users can also locate the target media resource by searching the target media platform's resource library.

[0120] For example, if the target media platform is a song / music content platform, the target media resources at least include song resources in the resource library, and correspondingly, the target content includes the shared song resource entry. It should be explained that for music videos (MVs), the target media resources can be songs, videos, and other media resources, and the specific target media resources can be determined based on actual conditions. The embodiments of this disclosure do not impose any special restrictions on this.

[0121] For example, the resource entry for the target media resource may include, but is not limited to, one or more of the following information: the cover of the shared song, the name of the shared song, creator information, and release information, etc., so that users can quickly understand the target media resource.

[0122] The target content may contain one or more resource entries for the target media resource. When there are multiple resource entries for the target media resource, their display format and location may vary. For example, one resource entry may be a simplified version that does not contain the target media resource's cover, detailed creator information, and release information, while another resource entry may contain the resource cover, detailed creator information, and release information.

[0123] In this embodiment, the content publisher can log in to the target media platform through the first user account and publish the target content on the target media platform. The target media platform server can receive the target content from the terminal device logged in to the first user account to obtain the target content published by the first user account on the target media platform.

[0124] In an optional embodiment, the target content may include text content and / or image content in addition to the resource entry of the target media resource.

[0125] Among them, the image content can be a single image or multiple images; it can be a static image, a dynamic image (for example, a GIF animation) or video content. For example, the text content can be a mood description, a media recommendation description, a source of inspiration for creating songs / videos and other media resources, life insights, event descriptions, story descriptions, reading impressions, thoughts after listening to songs, daily sharing, etc. The literal meaning of the text content can be content directly related to the target media resource, the literal meaning of the text content can be content implicitly related to the target media resource, and the literal meaning of the text content can also be content unrelated to the target media resource. The embodiments of the present disclosure do not impose any special restrictions on this.

[0126] In this embodiment, the target content published on the target media platform may include the resource entry, text content, and image content of the target media resource at the same time; it may also include the resource entry and text content of the target media resource at the same time; it may also include the resource entry and image content of the target media resource at the same time.

[0127] For ease of understanding, the following will be combined Figure 3 、 Figure 4 An exemplary description is given of the target content published by the first user account on the target media platform.

[0128] Figure 3 A schematic diagram showing target content published by a first user account on a target media platform in this exemplary embodiment; Figure 3 As shown, the interface includes a first user account 301 and the target content it publishes. The first user account 301 includes the user image identifier, user name, user level identifier (e.g. Figure 3The target content includes text content 302, picture content 303 and resource entry 304 of song resources.

[0129] like Figure 3 As shown, the resource entry 304 of the song resource displays the song title, singer information and song cover image. Figure 3 In the interface scene shown, the interface may also include songs 305 that are currently playing / currently stopped playing.

[0130] Figure 4 Schematic diagram showing another target content published by a first user account on a target media platform in this exemplary embodiment; Figure 4 As shown, the interface includes a first user account 401 and the target content it publishes. The first user account 401 includes the user image identifier, user name, user level identifier (e.g. Figure 4 SVIP. 7) shown; and Figure 4 The target content shown includes picture content 402 and resource entries 4031 and 4032 of song resources.

[0131] like Figure 4 As shown, the resource entry 4031 of the song resource displays the song title, artist information, and related image cover information, while the resource entry 4032 of the song resource is a simplified version, containing only the song title and artist information. In addition, the image content included in the target content can display multiple static images by "swiping left and right".

[0132] It should be understood that Figure 3 、 Figure 4 The display forms of the text content and / or picture content and the display positions of the resource entries of the song resources contained in the target content are merely exemplary, and the embodiments of the present disclosure do not impose any special restrictions on this.

[0133] In step 202 , a first interactive behavior of the second user account with respect to the target content is determined; the first interactive behavior includes a like behavior and / or a comment behavior with respect to the target content.

[0134] The second user account can be a different user account on the target media platform than the first user account. For example, the first user account can be a content publisher, and the second user account can be a content consumer. Of course, the second user account can also publish target content on the target media platform, and the first user account can also click on and comment on content published by other user accounts on the target media platform.

[0135] For example, after the user corresponding to the second user account logs in to the target media platform through the second terminal device, he can perform the first interactive behavior on the target content. At this time, the server can determine the first interactive behavior of the second user account on the target content.

[0136] The first interactive behavior may include a like behavior and / or a comment behavior for the target content. In addition, the first interactive behavior may also include a forwarding behavior, a favorite behavior, etc. for the target content.

[0137] In addition, when the user corresponding to the second user account performs the first interactive behavior on the target content, the content displayed on the graphical user interface of the second terminal device logged in to the second user account will also be automatically updated according to the first interactive behavior.

[0138] In an optional embodiment of the present disclosure, a display interaction area for the target content is controlled to be displayed in the graphical user interface of the second user account, so that in response to the first interactive behavior for the target content, the interaction result of the first interactive behavior is displayed in the display interaction area of ​​the graphical user interface of the second user account.

[0139] The display interaction area contains target content.

[0140] For example, a graphical user interface of a second terminal device that logs in to a second user account through the user client software of the target media platform will display a display interaction area for the target content. The above-mentioned display interaction area not only includes the target content published by the first user account, but also includes an area or control that supports the second user account to perform the corresponding first interactive behavior.

[0141] In an optional embodiment, for the above-mentioned step of displaying the interactive area for the target content in the graphical user interface of the second user account, the second user account may obtain the target content by searching the "publishing area" of the target media platform for the detail page containing the target content published by the first user account (for example, referring to Figure 4 The details page displayed); or it can be obtained by intelligently distributing the personalized recommendation algorithm of the system to the second user account. For example, the second user account obtains the target content published by the first user account using the feed flow method. For example, referring to Figure 3 The user of the displayed second user account can scroll down the page, and the system will intelligently recommend content to the second user account based on their preferences. It should be explained that a feed is a continuously updated information flow that aggregates user subscriptions or algorithmic recommendations. Users do not need to actively search, and the media platform automatically pushes content that matches their interests.

[0142] The result of the first interactive behavior can be an update of the display state of the area or control where the first interactive behavior is performed. For example, if the first interactive behavior is a like, then the corresponding like control is updated from a non-liked state to a liked state. For ease of explanation, the following will be illustrated with reference to the application scenarios shown in Figures 5(a) and 5(b).

[0143] 5(a), the graphical user interface provided by the second terminal device displays a display interaction area for the target content. The display interaction area may include a first user account 501 that publishes the target content, text content 502, image content 503, and a resource entry 504 for song resources contained in the published target content. In addition, the display interaction area provided by the embodiment shown in FIG5(a) also includes controls for performing corresponding first interactive behaviors with respect to the target content, such as a forwarding control 505 for supporting forwarding behaviors, a comment control 506 for supporting commenting behaviors, a like control 507 for supporting like behaviors, and a favorite control 508 for supporting favorite behaviors.

[0144] Continuing with FIG5(b), when the second terminal device logged into the second user account responds to the first interactive behavior for the target content as a like behavior, the interactive area displayed in the graphical user interface of the second user account updates the like control 507 to a liked state (for example, as shown in FIG5(a), the like control 507 is displayed in bold, and "Like" is updated to "Liked").

[0145] In addition to displaying the interaction result of the like action in the above manner, the collection control 508 can also be filled in, and "Collect" can be updated to "Collected" in accordance with the first interaction action being a collection action. It should be understood that other display methods can also be used to show the interaction result of the first interaction action to the user, for example, color change (such as changing from white to red), updating the non-highlighted state to the highlighted state, etc.

[0146] In an optional embodiment, the second user account can also perform a third interactive behavior opposite to the first interactive behavior for the target content. In response to the third interactive behavior for the target content, the second terminal device displays the interactive result of the third interactive behavior in the interactive area in the graphical user interface of the second user account.

[0147] The third interactive behavior may be canceling the like behavior and / or deleting the comment behavior. Of course, the third interactive behavior may also be canceling at least one of the favorite behavior and the forwarding behavior.

[0148] Correspondingly, in response to the third interactive behavior on the target content, the second terminal device displays an interactive area in the graphical user interface of the second user account and updates the like control 507 from the liked state to the unliked state. The other first interactive behaviors (i.e., favorite behavior, comment behavior, forwarding behavior, etc.) are similar and will not be described in detail here.

[0149] Furthermore, based on the above embodiments, in an optional embodiment of the present disclosure, a display interaction area for the target content is controlled to be displayed in the graphical user interface of the first user account; wherein the display interaction area includes the target content and the interaction result of the first interaction behavior.

[0150] Exemplarily, after the second terminal device responds to the first interactive behavior directed to the target content and displays the interaction result of the first interactive behavior in the display interaction area of ​​the graphical user interface of the second user account, the target content and the interaction result of the first interactive behavior are synchronously displayed in the display interaction area of ​​the graphical user interface of the first user account.

[0151] For example, when the user of the second terminal device clicks a like, Figure 3 The graphical user interface of the first user account shown displays the target content and the interactive results of the likes, for example Figure 3 The number of likes shown increased from 44 to 45.

[0152] In step 203, a second interactive behavior of the third user account with respect to the target media resource through the resource portal is determined; the second interactive behavior includes a play behavior and / or a favorite behavior with respect to the target media resource through the resource portal.

[0153] The third user account may be a different user account from the first user account. Of course, the third user account may also publish target content on the target media platform, and the first user account may also click on and comment on content published by other user accounts on the target media platform.

[0154] Optionally, the first user account, the second user account, and the third user account are all user accounts in the target media platform.

[0155] In an optional embodiment, the third user account can be the same as or different from the second user account. Accordingly, the second terminal device used to log in to the second user account and the third terminal device used to log in to the third user account can also be the same or different terminal devices. Assuming that user A performs a first interactive behavior with the target content and also performs a second interactive behavior with the target media resource through the resource portal, the user accounts corresponding to user A are the second user account and the third user account.

[0156] Exemplarily, the third terminal device is a device that logs in a third user account. When the third terminal device responds to the second interactive behavior for the target media resource through the resource portal, the server can determine the second interactive behavior of the third user account for the target media resource through the resource portal via the third terminal device.

[0157] The display interface of the third terminal device will be exemplarily described below with reference to specific embodiments.

[0158] In an optional embodiment, a display interaction area for the target content is displayed in the graphical user interface of the terminal device of the third user account, so that the third terminal device responds to the trigger operation of the resource entry in the target content and plays the target media resource in the third terminal device.

[0159] The display interaction area contains target content.

[0160] For example, the interactive display area displayed in the graphical user interface of the third user account also includes target content, which includes at least a resource entry for the target media resource and may also include text and / or image content. In this case, the third terminal device responds to a triggering operation on the resource entry in the target content, thereby directly playing the target media resource on the third terminal device.

[0161] Regarding the step of performing the above-mentioned step in which the third terminal device responds to the triggering operation on the resource entry in the target content and plays the target media resource, the step may be implemented in the following manner:

[0162] Method 1:

[0163] In an optional embodiment of the present disclosure, the target media resource is played in response to a triggering operation on a resource entry in the target content.

[0164] Exemplarily, the third terminal device may directly play the target media resource in response to a triggering operation on a resource entry in the target content.

[0165] For example, when the third terminal device responds to a trigger operation on a resource entry in the target content, it can directly play the corresponding song without jumping to the corresponding playback interface of the target media resource.

[0166] In an optional embodiment, in response to a favorite operation on the target media resource, the target media resource is added to a target resource collection.

[0167] In this embodiment, without jumping to the target media resource playback interface, the user can also directly perform a quick collection operation on the target media resource, thereby adding the target media resource to the target resource collection. For example, taking the target media resource as a song, in response to the collection operation on the target song resource, the target song resource can be added to the private playlist.

[0168] Method 2:

[0169] In an optional embodiment of the present disclosure, in response to a triggering operation on a resource entry in the target content, a playback interface of the target media resource is displayed, and the target media resource is played.

[0170] Exemplarily, when the third terminal device responds to a trigger operation on the resource entry in the target content, the target media resource is played while the playback interface is displayed. Taking the target media resource as a song as an example, the playback interface may be an interface containing the lyrics of the song, a song playback interface, etc. The playback interface of the target media resource may not display the target content. The playback interface of the target media resource may be a display interface that is different from the target content. The playback interface of the target media resource may be a full-screen playback interface, which may display the cover image of the target media resource and / or the lyrics of the target media resource, and may also include playback control controls. The playback interface of the target media resource may be a playback interface of a media resource in the prior art. In this embodiment, the playback interface of the target media resource is displayed by a trigger operation on the resource entry in the target content, and the target content is jumped to the playback interface corresponding to the song, so that the system can accurately identify the impact of the second interactive behavior on the content publisher and determine the effectiveness of the feedback. In specific implementation, the resource entrance can be a regular jump link of the target media resource and also include the identification information of the first user account. In this way, the system can determine whether other users interact with the target media resource through the resource entrance in the target home published by the first user account.

[0171] When executing the above step of displaying the playback interface of the target media resource, the playback interface of the target media resource may be triggered to be displayed only in a specific area of ​​the resource entrance.

[0172] In an optional embodiment, in response to a triggering operation on an entry display area of ​​a resource entry in the target content, a playback interface of the target media resource is displayed.

[0173] The resource entry of the target content may include an entry display area, and the entry display area displays description information of the target media resource.

[0174] The descriptive information of the target media resource may include, but is not limited to, one or more of the following: a cover image, title information, creator information, and brief introduction information related to the media resource. Taking a song as an example, the descriptive information may include, but is not limited to: a cover image, song title, creator information (including, but not limited to, lyricist, composer, arranger, and information about each instrumentalist), release information (including, but not limited to, release date and publishing company), musical style, song duration, song tags, and a brief introduction to the song.

[0175] In this embodiment, the third terminal device may further display a playback interface of the target media resource in response to a triggering operation on the entry display area of ​​the resource entry in the target content.

[0176] By setting an entry display area at the resource entry, users can quickly understand the basic information of the song.

[0177] In addition, in an optional embodiment of the present disclosure, a fourth interactive behavior of the third user account with respect to the target media resource through the resource portal is determined; the fourth interactive behavior includes canceling a favorite behavior with respect to the target media resource through the resource portal.

[0178] Furthermore, after displaying the playback interface of the target media resource in any of the above embodiments, in an optional embodiment of the present disclosure, in response to a favorite operation on the playback interface of the target media resource, the target media resource is added to a target resource collection.

[0179] Among them, the collection operation can be implemented through the collection control or specific trigger operation, where the specific trigger operation can be, for example, swiping the screen to the left, double-clicking the screen, or a specific gesture, intelligent voice recognition method, etc. The embodiments of the present disclosure do not impose any special restrictions on this.

[0180] Exemplarily, the playback interface of the target media resource may include a collection control. The third terminal device responds to the trigger operation of the collection control in the playback interface of the target media resource and performs a collection operation on the target media resource to add the target media resource to the target resource collection.

[0181] Optionally, the third terminal device does not play the target media resource if it does not receive a triggering operation for the resource entry in the target content.

[0182] After determining the first interactive behavior and the second interactivity, the process continues with reference to step 204 to feed back the first interactive behavior and the second interactive behavior to the first user account.

[0183] When executing step 204, in an optional embodiment of the present disclosure, in response to the first interactive behavior satisfying the first feedback trigger condition, the first interactive behavior is fed back to the first user account; in response to the second interactive behavior satisfying the second feedback trigger condition, the second interactive behavior is fed back to the first user account.

[0184] Among them, the first feedback trigger condition may be that the number of likes and / or comments meets the first quantity threshold; the second feedback trigger condition may be that the number of plays and / or collections meets the second quantity threshold.

[0185] For example, when the server responds to a first interactive behavior such as the number of likes and / or comments from other user accounts meeting a first quantity threshold, the server will feedback the first interactive behavior to the first user account through Push notifications, in-site message pushes, etc.; when the server responds to a second quantity threshold in which the number of plays and / or collections of the target media resource meets a second quantity threshold, the server will feedback the second interactive behavior to the first user account through Push notifications, in-site message pushes, etc.

[0186] It should be explained that, optionally, the first quantity threshold is a pre-configured fixed value, and the second quantity threshold is a value dynamically determined by the target media platform. The first quantity threshold and the second quantity threshold can be pre-configured fixed values, or they can be dynamically adjusted based on multi-dimensional data such as periodic user coverage, the time delay between creation and feedback, etc. Moreover, the method of feeding back the first interactive behavior and the second interactive behavior to the first user account is merely exemplary, and other feasible push methods are all acceptable, and the embodiments of the present disclosure do not impose any special restrictions.

[0187] In another optional embodiment of the present disclosure, the first interactive behavior is fed back to the first user account; in response to the second interactive behavior meeting the behavior threshold, the second interactive behavior is fed back to the first user account.

[0188] For example, when the server determines the first interactive behavior of likes and comments from the second user account, the feedback information of the first interactive behavior can be directly sent in real time to the first user account that published the target content. In this way, the user's cognition and habits that have been formed can be followed to improve the user's activity in the platform.

[0189] As for the second interactive behavior, if it is detected that the second interactive behavior meets the pre-configured behavioral threshold, the second interactive behavior can be fed back to the first user account. This is set to save system resources and improve user experience because the second interactive behavior of the target media resource is frequently triggered and fed back to the first user account, resulting in a poor user experience.

[0190] In an optional embodiment, the aforementioned behavior threshold can be determined based on one or more of the following: the number of content published by each user account on the target media platform, the number of people who performed the second interactive behavior on the media resources in the published content, the number of people who performed the second interactive behavior on the target media resources in the target content published by the first user account, and the identity information of the user account corresponding to the published content. Specifically, the behavior threshold can be dynamically set to a value such as 1, 3, 5, 10, or 20 based on the data of the aforementioned dimensions.

[0191] Among them, the number of published content of each user account in the target media platform: represents the total number of all published content on the target media platform. For the convenience of statistics, the total number of all published content under the UV (Unique Visitor) dimension can be counted for one week / or play. Information on the number of people who perform the second interactive behavior on the media resources in the published content: represents the number of people who perform the second interactive behavior on the media resources carried by the above-mentioned published content. Information on the number of people who perform the second interactive behavior on the target media resources in the target content published by the first user account: represents the number of people who perform the second interactive behavior on the target media resources. Identity information of the user account corresponding to the published content: represents identity information. Taking songs as an example, the identity information can be musicians, artists, sharing experts, ordinary users, VIP users, etc.

[0192] Based on the above four parameters, the proportion of covered published content and the proportion of covered authors can be calculated, so that the behavioral threshold can be determined according to the different weights of each parameter.

[0193] The behavioral threshold can be dynamically determined based on the above four parameters. In this way, by introducing parameters such as the overall number of published content and user activity of the target media platform for dynamic setting, it is helpful to improve the scarcity of feedback incentives and the perceived intensity of incentives.

[0194] In addition to the above parameters, collaborative determination can also be made based on parameters such as the time delay between creation and feedback, user activity, etc., and the embodiments of the present disclosure do not impose any special restrictions on this.

[0195] In an optional embodiment of the present disclosure, when executing step 204 to feed back the first interactive behavior and the second interactive behavior to the first user account, feedback information for the first interactive behavior and the second interactive behavior is displayed in the notification area of ​​the graphical user interface of the first user account.

[0196] The notification area of ​​the graphical user interface of the first user account is different from the interactive display area of ​​the graphical user interface of the first user account, and the notification area may only display feedback information from interactive behaviors other than the first user account.

[0197] Exemplarily, after the first terminal device receives feedback information of the first interactive behavior and the second interactive behavior, the feedback information for the first interactive behavior and the second interactive behavior may be displayed in the notification area of ​​the graphical user interface of the first user account.

[0198] In an optional embodiment, the feedback information for the second interactive behavior includes the number of times and / or person-times of the second interactive behavior.

[0199] Exemplarily, the feedback information for the second interactive behavior includes: information on the number of times the second interactive behavior is performed, such as information on the number of times the collection behavior and / or the play behavior is performed, and / or information on the number of people who performed the collection behavior and / or the play behavior. For example, if the feedback information for the second interactive behavior is "5 people played the song you shared", the feedback information now includes information on the number of people who performed the play behavior. For example, if the feedback information for the second interactive behavior is "The song you shared was played 10 times", the feedback information now includes information on the number of times the play behavior was performed.

[0200] In an optional embodiment, the feedback information for the second interactive behavior includes description information of the target media resource.

[0201] The description information of the target media resource may include a cover image, name information, creator information, introduction information, etc. related to the media resource.

[0202] For ease of understanding, the following will be combined Figure 6 An exemplary description is given of the notification area of ​​the graphical user interface of the first user account.

[0203] Figure 6 FIG. 1 shows a schematic diagram of a notification area display of a graphical user interface of a first user account in this exemplary embodiment; FIG. Figure 6 The notification area shown contains the feedback information for the first interactive behavior and the second interactive behavior shown in the above embodiment. Among them, picture 1 is the picture content included in the target content; picture 2 is the cover picture of the target media resource.

[0204] For example, the feedback information for the first interactive behavior includes: User A liked the target content, User B added it to a favorite, and User C commented on it. It's understandable that users can continue to comment on comments, such as User D. The feedback information for the second interactive behavior includes: "3 people have favorited the song you shared," "5 people have played the song you shared," and "The song you shared has been played 1,800 times."

[0205] In addition to the above embodiment, in an optional embodiment of the present disclosure, the display interface of the feedback information for the second interactive behavior includes a content publishing entry.

[0206] Among them, the content publishing portal is the entry component for publishing content, which can be displayed in the form of a "share another song" control.

[0207] Exemplarily, the display interface of the feedback information for the second interactive behavior may include a content publishing portal to encourage users to re-create or re-share more conveniently, thereby promoting the platform's content circulation production.

[0208] Optionally, the display interface style of the feedback information for the second interactive behavior can be a more suitable visual format for the feedback information based on the historical preferences of the first user account, user preferences, etc., such as a card, a long image, a short video, etc., and the embodiments of the present disclosure do not impose any special limitations on this.

[0209] For ease of understanding, the following will be combined Figure 7 An exemplary description is given of a content publishing entry included in the display interface of the feedback information for the second interactive behavior.

[0210] Reference Figure 7 As shown, a display interface for feedback information on the second interactive behavior is displayed in the form of a card pop-up window, wherein the display interface includes not only description information of the target media resource and the number of people who participated in the second interactive behavior, but also a content publishing entry - "Share another song" and an exit control - "I know."

[0211] In response to a trigger operation on the content publishing portal, the first terminal device controls the graphical user interface of the first user account to display a content editing interface, so that the user can create content to be published, create songs, share songs, and perform other operations in the content editing interface.

[0212] Furthermore, the exemplary embodiment of the present disclosure also provides an information processing method. Figure 8 , Figure 8 This is a flow chart of another information processing method in the embodiment of the present disclosure. The flow of this method can be, for example, Figure 1 The server 102 in the embodiment of the present invention executes the method, and the specific implementation process of the method is as follows: Step 801 to Step 804:

[0213] Step 801: Obtain target content published by a first user account on a first media platform; wherein the target content includes a resource entry of a target media resource; the target media resource is a media resource in a resource library of a second media platform.

[0214] Step 802: Determine a first interactive behavior of the second user account with respect to the target content; the first interactive behavior includes a like behavior and / or a comment behavior with respect to the target content.

[0215] Step 803: Determine a second interactive behavior of the third user account with respect to the target media resource through the resource portal; the second interactive behavior includes a play behavior and / or a favorite behavior with respect to the target media resource through the resource portal.

[0216] Step 804: Feedback the first interaction behavior and the second interaction behavior to the first user account.

[0217] In this embodiment, the first media platform and the second media platform are different media platforms, and the second media platform can be a resource library that hosts numerous media resources. For example, the first media platform is a social platform, and the second media platform is a music resource platform. When a third user account performs a second interactive action on a target media resource through the resource portal, the user can be redirected to the playback interface of the target media resource on the second media platform.

[0218] In addition, the above Figure 8 The specific embodiment of any step shown can be implemented with reference to any of the above embodiments, and the present disclosure will not elaborate on this.

[0219] Furthermore, the exemplary embodiments of the present disclosure also provide an information processing method. Figure 9 , Figure 9 This is a flow chart of another information processing method in the embodiment of the present disclosure. The flow of this method can be, for example, Figure 1 The server 102 in the embodiment of the present invention executes the method, and the specific implementation process of the method is as follows: Step 901 to Step 904:

[0220] Step 901: Acquire target content published by a first user account; wherein the target content includes a resource entry of a target media resource.

[0221] Step 902: Determine a first interactive behavior of the second user account with respect to the target content.

[0222] Step 903: Determine a second interaction behavior of the third user account with respect to the target media resource through the resource portal.

[0223] Step 904: Feedback the first interaction behavior and the second interaction behavior to the first user account.

[0224] In this embodiment, the first interactive behavior with respect to the target content may be one or more of a like behavior, a comment behavior, a forwarding behavior, and a collection behavior; the second interactive behavior of the third user account with respect to the target media resource through the resource entrance may be one or more of a collection behavior, a playback format, a like behavior, a comment behavior, a forwarding behavior, and a collection behavior.

[0225] In addition, the above Figure 9The specific embodiment of any step shown can be implemented with reference to any of the above embodiments, and the present disclosure will not elaborate on this.

[0226] Exemplary devices

[0227] The exemplary embodiment of the present disclosure also provides an information processing device. Figure 10 As shown, the information processing device 1000 includes the following program units:

[0228] The content acquisition module 1001 is used to acquire target content published by a first user account on a target media platform; wherein the target content includes a resource entry of a target media resource; and the target media resource is a media resource in a resource library of the target media platform.

[0229] The first behavior determination module 1002 is used to determine the first interactive behavior of the second user account with respect to the target content; the first interactive behavior includes a like behavior and / or a comment behavior with respect to the target content.

[0230] The second behavior determination module 1003 is used to determine a second interactive behavior of the third user account with respect to the target media resource through the resource portal; the second interactive behavior includes a play behavior and / or a collection behavior with respect to the target media resource through the resource portal.

[0231] The behavior feedback module 1004 is configured to feed back the first interaction behavior and the second interaction behavior to the first user account.

[0232] In a possible implementation, the content acquisition module is specifically configured to acquire target content including: a resource entry of a target media resource, and text content and / or image content.

[0233] In a possible implementation, the behavior feedback module is specifically configured to, in response to the first interaction behavior satisfying the first feedback triggering condition, feed back the first interaction behavior to the first user account;

[0234] The behavior feedback module is specifically configured to feed back the second interaction behavior to the first user account in response to the second interaction behavior satisfying the second feedback triggering condition.

[0235] In a possible implementation, the behavior feedback module is specifically configured to feed back the first interaction behavior to the first user account;

[0236] The behavior feedback module is specifically configured to feed back the second interaction behavior to the first user account in response to the second interaction behavior meeting the behavior threshold.

[0237] In one possible implementation, the behavior feedback module is used to determine the behavior threshold based on one or more of the number of contents published by each user account in the target media platform, the number of people who played the published content, the number of people who played the target content published by the first user account, and the identity information of the user account corresponding to the published content.

[0238] In one possible embodiment, the device further includes a control display module for controlling the display of a display interaction area for the target content in the graphical user interface of the second user account, so as to display the interaction result of the first interaction behavior in the display interaction area of ​​the graphical user interface of the second user account in response to the first interaction behavior for the target content; wherein the display interaction area includes the target content.

[0239] In a possible implementation, the control display module is further configured to control the display of an interactive display area for the target content in the graphical user interface of the first user account; wherein the interactive display area includes the target content and the interaction result of the first interactive behavior.

[0240] In one possible embodiment, the control display module is also used to control the display of a display interaction area for the target content in the graphical user interface of the third user account, so as to play the target media resource in response to a trigger operation on a resource entry in the target content; wherein the display interaction area includes the target content.

[0241] In a possible embodiment, the device further includes a playback control module and an interface display module. The interface display module is used to respond to a trigger operation on a resource entry in the target content and display a playback interface of the target media resource. The playback control module is used to play the target media resource.

[0242] In a possible implementation, the device further includes a resource adding module, configured to respond to a favorite operation on the playback interface of the target media resource and add the target media resource to the target resource set.

[0243] In a possible implementation, the interface display module is configured to respond to a triggering operation on an entry display area of ​​a resource entry in the target content and display a playback interface of the target media resource; wherein the entry display area displays description information of the target media resource.

[0244] In a possible implementation, the playback control module is further configured to not play the target media resource if no triggering operation for the resource entry in the target content is received.

[0245] In a possible implementation, the behavior feedback module is specifically configured to control display of feedback information regarding the first interaction behavior and the second interaction behavior in a notification area of ​​a graphical user interface of the first user account.

[0246] In a possible implementation, the feedback information for the second interactive behavior in the behavior feedback module includes number information and / or person-time information of the second interactive behavior.

[0247] In a possible implementation, the feedback information for the second interactive behavior in the behavior feedback module includes description information of the target media resource.

[0248] In a possible implementation, the display interface of the feedback information for the second interactive behavior in the behavior feedback module includes a content publishing entry.

[0249] The specific details of each part of the above-mentioned device have been described in detail in the implementation method part. The undisclosed details can be found in the implementation method part, so they will not be repeated here.

[0250] It should be noted that although several modules or units of the device for action execution are mentioned in the above detailed description, this division is not mandatory. In fact, according to the exemplary embodiments of the present disclosure, the features and functions of two or more modules or units described above can be concretized in one module or unit. Conversely, the features and functions of one module or unit described above can be further divided into multiple modules or units to be concretized.

[0251] The exemplary embodiment of the present disclosure also provides another information processing device. The information processing device includes the following program units:

[0252] The first content acquisition module is used to obtain the target content published by the first user account on the first media platform; wherein the target content includes the resource entrance of the target media resource; the target media resource is the media resource in the resource library of the second media platform. The first interactive behavior determination module is used to determine the first interactive behavior of the second user account with respect to the target content; the first interactive behavior includes the like behavior and / or comment behavior with respect to the target content. The second interactive behavior determination module is used to determine the second interactive behavior of the third user account with respect to the target media resource through the resource entrance; the second interactive behavior includes the play behavior and / or collection behavior with respect to the target media resource through the resource entrance. The first interactive behavior feedback module is used to feed back the first interactive behavior and the second interactive behavior to the first user account.

[0253] The optional modules in the device can also be applied to the modules in the above optional embodiments. The specific details of the above parts have been described in detail in the implementation of the method part. The undisclosed details can be found in the implementation of the method part, so they will not be repeated here.

[0254] The exemplary embodiments of the present disclosure also provide another information processing device. The information processing device includes the following program units:

[0255] The second content acquisition module is configured to acquire target content published by the first user account, wherein the target content includes a resource entry for a target media resource. The third interaction behavior determination module is configured to determine a first interaction behavior of the second user account with respect to the target content. The fourth interaction behavior determination module is configured to determine a second interaction behavior of the third user account with respect to the target media resource via the resource entry. The second interaction behavior feedback module is configured to provide feedback of the first and second interaction behaviors to the first user account.

[0256] Similarly, the optional modules in the device can also be applied to the modules in the above-mentioned optional embodiments. The specific details of the above-mentioned parts have been described in detail in the implementation of the method part. The undisclosed details can be found in the implementation of the method part, so they will not be repeated here.

[0257] Exemplary Program Products

[0258] The exemplary embodiments of the present disclosure further provide a computer program product, which includes a computer program, and when the computer program is executed by a processor, implements the above-mentioned information processing method.

[0259] In one embodiment, a computer program product may be a tangible product containing a computer program, such as a computer-readable storage medium storing the computer program. The computer-readable storage medium may be a storage medium based on electrical, magnetic, optical, electromagnetic, infrared, or other signals, including but not limited to random access memory (RAM), read-only memory (ROM), magnetic tape, floppy disk, flash memory (Flash), mechanical hard disk drive (HDD), solid-state drive (SSD), and the like. Exemplarily, the computer program product may be implemented as a non-volatile storage medium storing the computer program, such as a read-only memory, NAND flash memory, and the like.

[0260] In one embodiment, the computer program product may be an intangible product containing a computer program. For example, the computer program product may be implemented as a virtual digital product, such as a digital file such as an executable file or installation package storing the computer program.

[0261] The code of the computer program can be written in one or more programming languages. Programming languages ​​include C, Java, C++, etc. The program code can be executed entirely on the user computing device, partially on the user computing device, or as a separate software package, partially on the user computing device and partially on a remote computing device, or entirely on a remote computing device or server. In the case of a remote computing device, the remote computing device can be connected to the user computing device via any type of network, such as a local area network (LAN), a wide area network (WAN), etc., or can be connected to an external computing device (e.g., via an Internet connection provided by a carrier).

[0262] Computer programs can be carried or transmitted via electrical, magnetic, optical, electromagnetic, infrared, or other signals. An electronic device can convert the signal carrying the computer program into a digital signal, thereby running the computer program. When the computer program is executed on an electronic device, its code is used to cause the electronic device to execute (more specifically, to cause the processor of the electronic device to execute) the method steps of various exemplary embodiments of the present disclosure. For example, the above-mentioned information processing method can be executed, which includes the following steps: Step 201: Obtain target content published by a first user account on a target media platform; wherein the target content includes a resource entry for a target media resource; the target media resource is a media resource in the resource library of the target media platform. Step 202: Determine a first interactive behavior of a second user account with respect to the target content; the first interactive behavior includes a like and / or a comment on the target content. Step 203: Determine a second interactive behavior of a third user account with respect to the target media resource through the resource entry; the second interactive behavior includes a play and / or favorite behavior for the target media resource through the resource entry. Step 204: Feedback the first and second interactive behaviors to the first user account.

[0263] By implementing the above method steps through a computer program, feedback can be simultaneously provided to the user who published the target content regarding other users' consumption behaviors, such as playback and / or favorites, of the target media resource itself, as well as their likes and / or comments on the target content as a whole. This complements the interactive behaviors focused solely on the target content in related technologies. For content publishers, this method can effectively enhance both the overall and local perception of content creators regarding the dissemination effect of their work, thereby increasing their motivation to continue creating around the media resource. For operating platforms, feeding back actual interactive behavior data from content consumers to content publishers opens up the "content publishing-content consumption-return feedback" chain, helping to build a more comprehensive user interaction ecosystem and strengthen connections and social bonds between users. It also helps to increase the overall platform interaction density and user stickiness, encouraging more users to participate in the two-way process of content creation and consumption, and gradually forming a positive content ecosystem within the community. Furthermore, the automated data statistics and feedback mechanism enables the platform to dynamically screen content with dissemination potential without human intervention, assisting the platform in content recommendation, creator incentives, and hotspot identification, thereby optimizing the overall content distribution structure. The interactive behavior data of this application for media resources can also be used as additional features for user interest judgment and content recommendation, providing support for the platform's advertising recommendation system, content distribution algorithm and commercial conversion.

[0264] Exemplary electronic devices

[0265] The exemplary embodiments of the present disclosure further provide an electronic device. The electronic device may include a processor and a memory. The memory stores executable instructions for the processor, such as a computer program. The processor executes the executable instructions to perform the method steps of various exemplary embodiments of the present disclosure.

[0266] Reference below Figure 11 , the electronic device is exemplarily described in the form of a general-purpose computing device. It should be understood that Figure 11 The electronic device 1100 shown is merely an example and should not limit the functions and scope of use of the embodiments of the present disclosure.

[0267] like Figure 11 As shown, the electronic device 1100 may include a processor 1110 , a memory 1120 , a bus 1130 , an I / O (input / output) interface 1140 , and a network adapter 1150 .

[0268] The memory 520 may include volatile memory, such as RAM 1121 and cache unit 1122, and non-volatile memory, such as ROM 1123. The memory 1120 may also include one or more program modules 1124. Such program modules 1124 include, but are not limited to, an operating system, one or more application programs, other program modules, and program data. Each or some combination of these examples may include an implementation of a network environment. For example, the program modules 1124 may include the various units in the aforementioned apparatus.

[0269] The processor 1110 may include one or more processing units, for example: the processor 1110 may include an AP (Application Processor), a modem processor, a GPU (Graphics Processing Unit), an ISP (Image Signal Processor), a controller, an encoder, a decoder, a DSP (Digital Signal Processor), a baseband processor and / or an NPU (Neural-Network Processing Unit), etc.

[0270] Processor 1110 can be used to execute executable instructions stored in memory 1120, such as the above-mentioned information processing method, which includes the following steps: Step 201, obtain the target content published by the first user account on the target media platform; wherein the target content includes the resource entrance of the target media resource; the target media resource is the media resource in the resource library of the target media platform. Step 202, determine the first interactive behavior of the second user account with respect to the target content; the first interactive behavior includes the like behavior and / or comment behavior with respect to the target content. Step 203, determine the second interactive behavior of the third user account with respect to the target media resource through the resource entrance; the second interactive behavior includes the play behavior and / or collection behavior with respect to the target media resource through the resource entrance. Step 204, feed back the first interactive behavior and the second interactive behavior to the first user account.

[0271] By executing the above method steps through processor 1110, other users' consumption behaviors such as playing and / or collecting the media resources in the target content itself, as well as their likes and / or comments on the overall target content, can be synchronously fed back to the user who published the target content, thereby supplementing the interactive behaviors only for the target content in the related art. On the one hand, for content publishers, the above method can effectively improve the overall and local perception of content creators of the dissemination effect of their works, thereby enhancing their enthusiasm for continuous creation around media resources. On the other hand, for operating platforms, feeding back the actual interactive behavior data of content consumers to content publishers opens up the "content publishing-content consumption-return feedback" link, helps to build a more complete user interactive ecosystem, strengthen the sense of connection and social ties between users. It also helps to improve the overall interaction density and user stickiness of the platform, encourage more users to participate in the two-way behavior of content creation and consumption, and gradually form a positive cycle of content ecology within the community. Furthermore, automated data collection and feedback mechanisms enable the platform to dynamically identify content with potential for dissemination without human intervention, assisting the platform in content recommendations, creator incentives, and hotspot identification, thereby optimizing the overall content distribution structure. Interactive behavior data for media resource applications can also be used as an additional feature to determine user interests and recommend content, providing support for the platform's advertising recommendation system, content distribution algorithms, and commercialization.

[0272] The bus 1130 is used to realize the connection between different components of the electronic device 1100 and may include a data bus, an address bus, and a control bus.

[0273] The electronic device 1100 can communicate with one or more external devices 1200 (eg, a keyboard, a mouse, an external controller, etc.) through the I / O interface 1140 .

[0274] The electronic device 1100 can communicate with one or more networks via a network adapter 1150. For example, the network adapter 1150 can provide mobile communication solutions such as 3G / 4G / 5G, or wireless communication solutions such as wireless LAN, Bluetooth, and near-field communication. The network adapter 1150 can communicate with other modules of the electronic device 1100 via the bus 1130.

[0275] although Figure 11 Not shown, other hardware and / or software modules may also be provided in the electronic device 1100, including but not limited to: microcode, device drivers, redundant processors, external disk drive arrays, RAID systems, tape drives, and data backup storage systems.

[0276] As can be seen from the above, the technical solutions of the present disclosure can be implemented as methods, devices, systems, computer program products, storage media, electronic devices, etc. Those skilled in the art will understand that various aspects of the present disclosure can be specifically implemented in the following forms, namely: a complete hardware implementation, a complete software implementation (including firmware, microcode, etc.), or an implementation that combines hardware and software aspects, such as "circuit", "module" or "system".

[0277] It should be understood that the present disclosure is not limited to the specific method steps or structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from the scope thereof. Those skilled in the art will easily think of other embodiments based on the specific embodiments provided by the present disclosure. Therefore, the specific embodiments provided by the present disclosure are merely exemplary, and the scope and spirit of the present disclosure are indicated by the claims, which should cover any variations, uses or adaptive changes of the present disclosure, which follow the general principles of the present disclosure and include common knowledge or customary technical means in the field of the present technology that are not disclosed in the present disclosure.

Claims

1. An information processing method, characterized in that: include: Obtain target content published by a first user account on a target media platform; wherein the target content includes a resource entry of a target media resource; the target media resource is a media resource in a resource library of the target media platform; Determining a first interactive behavior of a second user account with respect to the target content; wherein the first interactive behavior includes a like behavior and / or a comment behavior with respect to the target content; Determining a second interactive behavior of a third user account with respect to the target media resource through the resource portal; the second interactive behavior includes a play behavior and / or a favorite behavior with respect to the target media resource through the resource portal; Feedback the first interaction behavior and the second interaction behavior to the first user account.

2. The method according to claim 1, characterized in that The target content includes: the resource entry of the target media resource, as well as text content and / or image content.

3. The method according to claim 1, characterized in that Feedback of the first interaction behavior and the second interaction behavior to the first user account includes: In response to the first interaction behavior satisfying a first feedback triggering condition, feeding back the first interaction behavior to the first user account; In response to the second interactive behavior satisfying a second feedback triggering condition, the second interactive behavior is fed back to the first user account.

4. The method according to claim 1, wherein The method comprises: Control the display of a display interaction area for the target content in the graphical user interface of the second user account, so as to display the interaction result of the first interaction behavior in the display interaction area of ​​the graphical user interface of the second user account in response to the first interaction behavior for the target content; wherein the display interaction area includes the target content.

5. The method according to claim 4, characterized in that The method comprises: Controlling the display of an interactive display area for the target content in the graphical user interface of the first user account; wherein the interactive display area includes the target content and an interactive result of the first interactive behavior.

6. The method according to claim 1, characterized in that The method comprises: Controlling the display of a display interaction area for the target content in the graphical user interface of the third user account, so as to play the target media resource in response to a triggering operation on the resource entry in the target content; wherein the display interaction area includes the target content.

7. The method according to claim 1, characterized in that Feedback of the first interaction behavior and the second interaction behavior to the first user account includes: Controlling display of feedback information for the first interactive behavior and the second interactive behavior in a notification area of ​​a graphical user interface of the first user account.

8. An information processing device, characterized in that include: A content acquisition module is configured to acquire target content published by a first user account on a target media platform; wherein the target content includes a resource entry for a target media resource; and the target media resource is a media resource in a resource library of the target media platform; A first behavior determination module is configured to determine a first interactive behavior of a second user account with respect to the target content; the first interactive behavior includes a like behavior and / or a comment behavior with respect to the target content; A second behavior determination module is configured to determine a second interaction behavior of a third user account with respect to the target media resource through the resource portal; the second interaction behavior includes a play behavior and / or a favorite behavior with respect to the target media resource through the resource portal; A behavior feedback module is used to feed back the first interaction behavior and the second interaction behavior to the first user account.

9. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the information processing method according to any one of claims 1 to 7 is implemented.

10. An electronic device, characterized in that: include: processor; as well as a memory for storing executable instructions of the processor; The processor is configured to execute the information processing method according to any one of claims 1 to 7 by executing the executable instructions.

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