The winning bidder's advertising printing system and advertising printing management device.

Abstract

To realize an advertising printing system and advertising printing management device that enable flexible cost billing for advertising printing. [Solution] In process B45, the advertising server 100 determines whether the selected action is an action for which a billing notification should be issued, based on the billing conditions stored in the print job management DB 132 in association with identification information. If the selected action matches the billing conditions, it is determined that the billing conditions are met and a billing notification is required. If the selected action does not match the billing conditions, it is determined that the billing conditions are not met and a billing notification is not required. If it is determined that a billing notification is required, in process B50, a billing notification is sent to the advertising management server 500.

Description

Technical Field

[0005] ,

[0001] The technical field disclosed in this specification relates to an advertisement printing system for printing advertisements and an advertisement printing management device.

Background Art

[0002] In recent years, technologies for displaying advertisements on the screens of terminals such as personal computers and smartphones have become widespread. On the other hand, delivering advertisements to the printers owned by users for printing is less widespread compared to displaying advertisements on the screens of terminals. In the case of displaying advertisements on the screens of terminals, it is relatively easy to collect the effects of advertisements by clicking on the advertisements, etc., and the timing of billing can also be carried out according to the effects of the advertisements. However, in the case of delivering and printing advertisements, it seems that it is not easy to collect the effects of the advertisements and it is similarly difficult to bill. On the other hand, in the case of delivering and printing advertisements, since the user gets the paper on which the advertisement is printed, there is an advantage that the content of the advertisement is easily recognized by the user.

[0003] As a document that discloses the effects of printing advertisements, for example, there is Patent Document 1. Patent Document 1 discloses a technique for detecting that access has been made to a two-dimensional code included in a delivered advertisement and recording the history of access to the advertisement.

Prior Art Documents

Patent Documents

[0004]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0005] In the configuration disclosed in Patent Document 1, the printed advertisement is sent to an unspecified number of subscribers, and it is possible to detect that there has been access by the user, but there is room for improvement in the operation of flexible billing. [Means for solving the problem]

[0006] An advertising printing system developed to solve the aforementioned problems comprises: an advertising acquisition unit that acquires advertising images submitted by advertisers; a billing condition acquisition unit that acquires billing conditions which are the conditions for billing for printing the acquired advertising images; an advertising printing unit that prints the advertising images acquired by the advertising acquisition unit using the printer of the target user; an action acquisition unit that acquires information on the actions of the target user in response to the printing of the advertising images; a determination unit that determines whether the information on the user's actions acquired by the action acquisition unit satisfies the billing conditions acquired by the billing condition acquisition unit; and a billing notification transmission unit that sends a billing notification to request payment if the determination unit determines that the billing conditions are met.

[0007] An advertising print management device designed to solve the aforementioned problems comprises: an advertising acquisition unit that acquires advertising images submitted by advertisers; a billing condition acquisition unit that acquires billing conditions which are the conditions for billing for printing the acquired advertising images; an advertising print instruction unit that causes the advertising images acquired by the advertising acquisition unit to be printed using the printer of the target user; an action acquisition unit that acquires information on the actions of the target user in response to the printing of the advertising images; a determination unit that determines whether the information on the user's actions acquired by the action acquisition unit satisfies the billing conditions acquired by the billing condition acquisition unit; and a billing notification transmission unit that sends a billing notification to bill for expenses when the determination unit determines that the billing conditions are met. [Effects of the Invention]

[0008] The technology disclosed herein enables flexible billing practices for printing advertisements. [Brief explanation of the drawing]

[0009] [Figure 1] This is an overall system configuration diagram, including the advertising printing system. [Figure 2]This is an example of an electrical configuration diagram for an advertising server. [Figure 3] This is an example of an electrical configuration diagram for a printer. [Figure 4] This is an example of an electrical configuration diagram for a user terminal. [Figure 5] This is an example of a sequence diagram showing the process from start to finish until the advertisement is printed. [Figure 6] This is a sequence diagram illustrating an example of a process for collecting user behavior in response to printed advertisements. [Figure 7] This is an example of a screen used to collect user behavior data. [Modes for carrying out the invention]

[0010] Embodiments of the advertising printing system and advertising printing management device of the present invention will be described with reference to the drawings.

[0011] <Overall configuration of the advertising printing system> Figure 1 shows an example of the overall configuration of System 1, which includes an advertising printing system according to an embodiment. As shown in Figure 1, the system including the advertising printing system 1 has an advertising supply server (SSP: Supply Side Platform) 100, a printer 200, a user terminal 300, an advertising management server (DSP: Demand Side Platform) 500, a printer management server 600, and an advertiser server 700. Of these, for example, the advertising supply server 100, the printer 200, the user terminal 300, and the printer management server 600 are an example of the advertising printing system. Each server 100, 500, 600, 700, the printer 200, and the terminal device 300 are equipped with a communication interface and can communicate with each other via Network NT. Network NT includes at least one of the following: the Internet, LAN (Local Area Network), or WAN (Wide Area Network). The communication interface may be configured to include multiple types of communication circuits for connecting to Network NT. In this case, devices connected to Network NT may communicate with multiple other devices using different communication circuits. In this embodiment, the collective term for multiple types of communication circuits is referred to as "communication IF."

[0012] <Advertising server> The advertising server 100 is, for example, a server installed and operated by the manufacturer of the printer 200. The advertising server 100 bids for advertising images at a predetermined time and receives them from the advertising management server 500. The advertising server 100 distributes the acquired advertising images to the printer 200 and has it print. The advertising server 100 then processes a billing request to the advertising management server 500 once the advertisement has been printed and the desired effect has been achieved. The advertising server 100 is an example of an advertising print management device.

[0013] Figure 2 is an electrical configuration diagram of the advertising server 100. The advertising server 100 comprises a controller 110 and a communication IF 160. The communication IF 160 includes hardware such as a NIC (Network Interface Card) for connecting to Ethernet®, is connected to network NT, and communicates with the printer 200, user terminal 300, advertiser terminal 400, advertising management server 500, and printer management server 600. The controller 110 comprises a processor, which is a CPU 111, and memory 112. Memory 112 is composed of, for example, RAM, ROM, EEPROM, HDD, etc. Memory 112 comprises a program storage area 120 where various programs are stored and a data storage area 130 where various data is stored. The various programs in the program storage area 120 include programs that execute the control contents of the advertising delivery server 100 as shown in the sequence diagrams in Figures 5 and 6 described later, and the data in the data storage area 130 includes various data such as the print job management DB 132, which is a database that manages print jobs for printing advertisements, and the user information DB 134, which is a database of user information about users who receive the printed advertisements.

[0014] The print job management DB132 includes, for example, the print job number, billing conditions (described later), identification information corresponding to the winning bid for the advertising image, user identification information, a URL for obtaining the advertising image, printing conditions, printing deadline, and printing completion date and time. The print job management DB132 is managed by the controller 110.

[0015] The user information DB 134 includes user information such as, for example, the user name, user identification information, printer identification information owned by the user, and terminal identification information owned by the user. Further, the user information in the user information DB 134 includes user attribute information such as the user's age, gender, address, place of origin, and favorite genre. The user information is registered in advance when the user concludes a contract for advertisement delivery printing and is managed using the user identification information. The user information DB 134 is managed by the controller 110, and the controller 110 that manages the user information DB 134 is an example of a user information management unit.

[0016] <Printer> Only one printer 200 is shown in FIG. 1, and the description of other printers 200 is omitted. A plurality of printers 200 corresponding to a plurality of users are connected to the advertisement providing server 100. Each printer 200 acquires and prints the advertisement image distributed to each user from the advertisement providing server 100, and notifies the advertisement providing server 100 that the printing has been completed.

[0017] FIG. 3 is an electrical configuration diagram of the printer 200. The printer 200 includes a controller 210, a printing mechanism 220, a reading mechanism 230, a display unit 240, an operation unit 250, and a communication IF 260. The controller 210 controls the printing mechanism 220, the reading mechanism 230, the display unit 240, the operation unit 250, and the communication IF 260. The communication IF 260 includes hardware such as a NIC (Network Interface Card) for connecting to Ethernet, is connected to the network NT, and communicates with the user terminal 300 and the printer management server 600. The printer 200 may communicate with the advertisement providing server 100 without going through the printer management server 600.

[0018] The controller 210 includes a CPU 211, an ASIC 212, and a memory 213. The memory 213 has a program area 214 in which various programs are stored and a data area 215 in which various data are stored. The controller 210 executes various processes such as printing, reading, various displays, and reception of various operations by the CPU executing various programs stored in the program area 214 and further by the ASIC executing various processes such as image processing. Also, among the various programs, there is a program for an embedded web server (hereinafter referred to as EWS), and instead of using the display unit 240 and the operation unit 250 for display and reception of operations, it is also possible to use the user terminal 300 for display and reception of operations.

[0019] The printing method of the printing mechanism 220 is, for example, a printing mechanism capable of printing by an electrophotographic method, but it may also be a printing mechanism of another printing method such as an inkjet method. The reading mechanism 230 is, for example, a flatbed type reading mechanism that reads an image by placing an original on the original table, but it may also be a sheet-through type reading mechanism that reads an image while conveying the original. The display unit 240 is, for example, a liquid crystal panel, but other methods may also be used. By using the reading mechanism 230 to read an image such as a questionnaire result, the behavior of the user can be detected. The operation unit 250 is, for example, a touch panel corresponding to the liquid crystal panel, but it may also be a group of operation buttons separate from the display unit २४०.

[0020] <User terminal> In FIG. 1, only one user terminal 300 is shown, and the description of other user terminals 300 is omitted. Each printer 200 can perform printing based on print data transmitted from the corresponding user terminal 300 in addition to printing the advertisement images distributed from the advertisement providing server 100. Also, the user terminal 300 can conduct a questionnaire for the user.

[0021] Figure 4 is an electrical configuration diagram of the user terminal 300. The user terminal 300 comprises a controller 310, a display unit 340, an operation unit 350, a communication IF 360, and an imaging unit 370. The controller 310 controls the display unit 340, the operation unit 350, the communication IF 360, and the imaging unit 370. The communication IF 360 has, for example, a wireless communication mechanism and is connected to the network NT via an access point, and can communicate with the advertising server 100 and the printer 200. Alternatively, it may communicate directly with the printer 200 via a wireless communication mechanism or the like. The display unit 340 is, for example, a liquid crystal panel, and the operation unit 350 is a touch panel compatible with the liquid crystal panel. The display unit 340 and the operation unit 350 can display various information and accept various operations. The imaging unit 370 can capture and read images.

[0022] The controller 310 includes a CPU 311 and a memory 320, the memory 320 having a program storage area 321 and a data storage area 325. The program storage area 321 stores the operating system (OS) 322 and applications 323. The applications 323 include various applications such as a printing application with a function to generate print data to send to the printer 200, a scanning application that reads images using the imaging unit 370, a survey application that conducts surveys in response to advertisement printing, and a browser that can access a 2D coded URL to display a web page or display the EWS web page of the printer 200.

[0023] <Ad management server> The advertising management server 500 receives advertisement submissions from advertisers and sends the advertisement images to the advertising provision server 100 for printing on the printer 200. The advertising management server 500 has a controller (not shown), memory, a communication interface, etc., and in this example, it receives bid requests from the advertising provision server 100 via the communication interface. The controller of the advertising management server 500 conducts an auction corresponding to the bid requests for the advertisement images submitted by the advertisers and acquires suitable advertisement images by bidding on the auction. When a successful bid that meets the predetermined conditions of the auction is made, the controller of the advertising management server 500 acquires the corresponding advertisement image from the advertiser terminal 400 of the successful bidder advertiser.

[0024] The acquired advertising image is transmitted from the advertising management server 500 to the advertising provider server 100 via a communication interface, and from the receiving advertising provider server 100, it is further transmitted to the printer 200 for printing. Alternatively, the advertising provider server 100 may acquire the advertising image from the advertising management server 500, or the advertising management server 500 may acquire the advertising image from another external server and transmit it to the advertising provider server 100.

[0025] <Printer Management Server> The printer management server 600 acts as an intermediary between the advertising server 100 and the printer 200. Printers 200 can utilize various communication and printing protocols, and these vary depending on the printer manufacturer. The printer management server 600 acts as an intermediary between the advertising server 100 and the printer 200, reducing the complexity of the advertising server 100. The printer management server 600 may be established for each printer manufacturer to manage their own printers and associated printers 200. Furthermore, the existence of the printer management server 600 is not mandatory; the advertising server 100 may communicate directly with the printer 200. The printer management server 600 may also act as an intermediary between the advertising server 100 and the user terminal 300 corresponding to the printer 200.

[0026] The details of the advertising printing system of this embodiment will be described below with reference to Figures 5 and 6. Figures 5 and 6 are sequence flows representing the control performed through the cooperation of the advertising server 100, printer 200, user terminal 300, advertising management server 500, and printer management server 600.

[0027] Figure 5 is a sequence diagram showing the process until the advertisement is printed. The printer management server 600 executes process A15 when the conditions for the managed printer 200 to print the advertisement are met. In process A15, an advertisement request is sent from the printer management server 600 to the advertisement provider server 100. The advertisement request includes user identification information of the user of the printer 200 that will print the advertisement. Upon receiving the advertisement request, the advertisement provider server 100 sends a bid request to the advertisement management server 500 in process A20. The bid request includes the minimum bid price. The bid request may also include user attribute information such as the user's age, gender, address, place of origin, and favorite genre. This user attribute information may be included in the advertisement request received from the printer management server 600 in process A15, and the advertisement provider server 100 may obtain it from that advertisement request.

[0028] Upon receiving a bid request, the ad management server 500 performs an auction for an ad suitable to the bid request and sends the bid results to the ad provider server 100 in process A25. The bid results include the bid price, the URL of the ad image, billing conditions, etc. The billing conditions are information indicating what actions a user must take after printing the ad to achieve their objective and thus be eligible for payment. For example, billing conditions may include accessing the product information URL, or accessing the product purchase page URL and purchasing the product. Upon receiving the bid results, the ad provider server 100 can bill the ad management server 500 if the billing conditions included in the received bid results are met. The product information URL and the product purchase page URL are both examples of URLs managed by the advertiser. The controller 110 that executes process A25 is an example of a billing conditions acquisition unit.

[0029] If the received bid results meet the winning conditions, the ad provider server 100 determines that the ad targeted by the bid results (the ad corresponding to the ad image URL) is the winning ad. The winning conditions include, for example, having the highest bid price. However, if the above-mentioned billing notification conditions are different, the server determines whether the bid price is the highest based on the probability of meeting those billing notification conditions. In addition, the conditions for winning may include meeting the specified conditions requested in the bid request. Once the ad provider server 100 has determined the winning ad, it sends a "hold notification" to the ad management server 500 in process A30. It is a "hold notification" because printing has not yet been completed and the ad has not yet reached the user. On the other hand, for ads that were not won, a "defeat notification" is sent to the ad management server 500.

[0030] Next, in process A40, the ad provider server 100 accesses the ad image URL included in the bidding results of the successful ad and obtains the ad image. The controller 110 that executes processes A25 and A40 is an example of an ad acquisition unit. Then, in process A50, the ad provider server 100 generates print data based on the ad image. At this time, the ad provider server 100 generates a two-dimensional code, attaches the image of the generated two-dimensional code to the ad image, and then generates the print data. This two-dimensional code includes, for example, user identification information included in the ad request and identification information that identifies the successful ad. Specifically, the two-dimensional code is information obtained by attaching the identification information as a query to a predetermined URL of the ad provider server 100. Alternatively, it may be simply information containing the identification information instead of a URL. Or, it may be a unique serial number associated with the identification information. The controller 110 that executes process A50 is an example of a print data generation unit.

[0031] In process A56, the advertising server 100 registers, for example, the print job number, billing conditions, identification information, user identification information, QR code information, URL for obtaining the advertising image, printing conditions, and printing deadline in the print job management DB 132 before sending the generated print data to the printer 200.

[0032] The advertising server 100 sends print data to the printer management server 600 in process A56, and the printer management server 600 sends the received print data to the printer 200 in process A57. The controller 110 that executes process A56 is an example of an advertising print instruction unit. The printer 200 that receives the print data executes the printing of an advertising image with a two-dimensional code image of the relay URL attached, based on the received print data, in process A60. The printer 200 that executes process A60 is an example of an advertising print unit.

[0033] When the printer 200 completes printing, it sends a print completion notification to the printer management server 600 in process A66. The printer management server 600 then sends the received print completion notification to the advertisement provider server 100 in process A67. The advertisement provider server 100 then stores the print completion date and time in the print job management DB 132, associating it with identification information.

[0034] Figure 7 is a sequence diagram illustrating an example of a process for collecting user behavior in response to printing advertisements.

[0035] First, in process B01, the user uses an application on the user terminal 300 to scan the QR code attached to the printed advertisement image. After scanning the QR code, the user terminal 300 accesses the webpage of the relay URL held by the advertisement provider server 100 in process B02.

[0036] When the advertising server 100 is accessed by the user terminal 300, in process B05, it extracts the identification information contained in the query of a predetermined URL. In response to process B02, the advertising server 100 sends the page information of the action selection screen to the user terminal 300 in process B10. As a result, the action selection screen is displayed on the display unit 340 of the user terminal 300.

[0037] Figure 7 shows an example of an action selection screen. The action selection screen has an action selection field 11, a scroll bar 12, and an OK button 13. Then, in process B15, the user terminal 300 accepts the selection of an option in the action selection field 11. In the action selection screen of Figure 7, one of the following actions can be selected: "Read advertisement", "Access product information", or "Purchase product".

[0038] When an action is selected, the user terminal 300 sends the selection result (selected action) to the advertising server 100 in process B17. Upon receiving the selection result, the advertising server 100 retrieves the selected action in process B20. The selected action is then stored in the print job management DB 132, associated with the print job identified by the identification information extracted in process B05. The controller 110 that executes process B17 is an example of an action retrieval unit.

[0039] Next, in process B30, the ad provider server 100 sends page information corresponding to the selected action to the user terminal 300. Specifically, if "I read the ad" is selected in process B10, page information is sent that displays, for example, a thank you message for reading the ad. If "Access product information" is selected, page information is sent that redirects to a URL of product or service information on the advertiser server. This URL of product or service information is included in the billing conditions stored in the print job management DB 132 in association with identification information, and is extracted from these billing conditions. As a result, after processes B30 and B35, in process B40, the screen displaying the product or service information is shown to the user terminal 300.

[0040] On the other hand, if "Purchase Product" is selected, page information is sent that redirects to the URL of the product purchase page that displays the product purchase screen. This product purchase page URL is included in the billing conditions stored in the print job management DB132 in association with identification information, and is extracted from these billing conditions. As a result, after going through processes B30 and B35, the product purchase screen is displayed on the user terminal 300 in process B40.

[0041] Meanwhile, in process B45, the advertising server 100 determines whether the selected action is one that requires a billing notification, based on the billing conditions stored in the print job management DB 132 in association with identification information. If the selected action matches the billing conditions, it determines that the billing conditions are met and a billing notification is required. If the selected action does not match the billing conditions, it determines that the billing conditions are not met and a billing notification is not required. The controller 110 that executes process B45 is an example of a determination unit.

[0042] If the advertising server 100 determines that a billing notification is necessary, it sends a billing notification to the advertising management server 500 in process B50. This billing notification allows the advertising server 100 to bill for the cost of printing the advertisement, and notifies the advertising management server 500 that the purpose of the advertisement has been achieved. In order to accurately detect the purchase of a product, it may be necessary to check whether the user's payment information exists in the payment server (not shown) or the advertiser server 700 before sending the billing notification in process B50. The controller 110 that executes process B50 is an example of a billing notification sending unit.

[0043] <Effects of the Embodiment> As described above, in this embodiment, the advertising server 100 acquires advertising images in processes A25 and A40, and acquires billing conditions in process A25. Then, the printer 200 prints the advertising images in process A60. Then, the advertising server 100 acquires the action selected by the user in process B17, determines in process B45 whether the acquired user action satisfies the billing conditions, and if the billing conditions are met, sends a billing notification in process B50.

[0044] As a result, flexible billing practices for advertising prints become possible.

[0045] <Variation> In the above embodiment, user behavior is obtained by reading a two-dimensional code attached to the advertisement image to access the URL of the advertisement server 100, but other methods may also be used. For example, a questionnaire could be displayed on the display unit 240 of the printer 200, and the user could select an action as a response to the questionnaire. The advertisement server 100 could then obtain the selected action from the printer 200. Alternatively, for example, a dedicated application could be provided on the user terminal 300, a questionnaire could be displayed on the display unit 340, and the user could select an action as a response to the questionnaire. The advertisement server 100 could then obtain the selected action from the user terminal 300.

[0046] Furthermore, in the above, each component of the advertising printing system in Figure 1 is not necessarily essential. For example, the advertising server 100 may directly send and receive data with the printer 200, in which case the printer management server 600 does not need to be included in the advertising printing system. Alternatively, for example, the advertising server 100 may directly acquire advertising images from the advertiser server based on a contract at a predetermined price. In that case, the advertising server 100 may directly acquire billing conditions from the advertiser server 700 and, once the billing conditions are met, directly send a billing notification to the advertiser server 700.

[0047] Furthermore, although the advertising server 100 has been described as a single device in the above explanation, it may also function as an advertising server 100 through the coordinated operation of multiple devices. Additionally, the functionality of the advertising server 100 may be implemented in, for example, a printer 200, a user terminal 300, an advertiser terminal 400, or other devices.

[0048] Furthermore, in any flowchart or sequence diagram disclosed in the embodiments, the execution order of any multiple processes in any multiple steps can be arbitrarily changed or executed in parallel, as long as no inconsistencies arise in the processing content. [Explanation of symbols]

[0049] 100 Ad Provider Servers 132 Print Job Management Database 134 User Information Database 200 printers 300 user terminals 500 Ad Management Servers 600 Printer Management Server

Claims

1. It is an advertising printing system, The ad acquisition unit acquires ad images submitted by advertisers, A billing conditions acquisition unit acquires billing conditions, which are the conditions for billing for the printing of the acquired advertising image, The advertising printing unit prints the advertising images acquired by the aforementioned advertising acquisition unit using the target user's printer. A behavior acquisition unit that acquires information on the actions of the target user in response to the printing of the aforementioned advertisement image, A determination unit determines whether the user behavior information acquired by the behavior acquisition unit satisfies the billing conditions acquired by the billing conditions acquisition unit. If the determination unit determines that the claim conditions are met, the billing notification transmission unit transmits a billing notification to request payment of expenses. An advertising printing system equipped with the following features.

2. In the advertising printing system described in claim 1, The system further includes a print data generation unit that generates print data by adding a 2D code image to the aforementioned advertisement image. The aforementioned two-dimensional code indicates a predetermined URL, The behavior acquisition unit acquires information about the user's behavior in response to the access of the predetermined URL. An advertising printing system characterized by the following features.

3. In the advertising printing system described in claim 2, The aforementioned claim conditions include information on URLs managed by the advertiser, and the page at the specified URL is configured so that the user who accesses it accesses URLs managed by the advertiser. An advertising printing system characterized by the following features.

4. In an advertising printing system according to any one of claims 1 to 3, The aforementioned ad acquisition unit acquires the ad images submitted to the ad management server by the advertiser by winning an auction. An advertising printing system characterized by the following features.

5. In the advertising printing system described in claim 4, The billing conditions acquisition unit sends a bid request to the advertising management server and acquires the billing conditions from the bid results returned. The aforementioned billing notification transmission unit transmits the billing notification to the advertising management server. An advertising printing system characterized by the following features.

6. An advertising print management device, The ad acquisition unit acquires ad images submitted by advertisers, A billing conditions acquisition unit acquires billing conditions, which are the conditions for billing for printing the acquired advertising image, An advertising print instruction unit that causes the advertising image acquired by the aforementioned advertising acquisition unit to be printed using the target user's printer, A behavior acquisition unit that acquires information on the actions of the target user in response to the printing of the aforementioned advertisement image, A determination unit determines whether the user behavior information acquired by the behavior acquisition unit satisfies the billing conditions acquired by the billing conditions acquisition unit. If the determination unit determines that the claim conditions are met, the billing notification transmission unit transmits a billing notification to request payment of expenses. An advertising print management device equipped with the following features.

7. In the advertising printing management device described in claim 6, The system further includes a print data generation unit that generates print data by adding a 2D code image to the aforementioned advertisement image. The aforementioned two-dimensional code indicates a predetermined URL, The behavior acquisition unit acquires information about the user's behavior in response to the access of the predetermined URL. An advertising print management device characterized by the following features.

8. In the advertising printing system described in claim 7, The aforementioned claim conditions include information on URLs managed by the advertiser, and the page at the specified URL is configured so that the user who accesses it accesses URLs managed by the advertiser. An advertising print management device characterized by the following features.

9. In an advertising printing management device according to any one of claims 6 to 8, The aforementioned ad acquisition unit acquires the ad images submitted to the ad management server by the advertiser by winning an auction. An advertising print management device characterized by the following features.

10. In the advertising printing system described in claim 9, The billing conditions acquisition unit sends a bid request to the advertising management server and acquires the billing conditions from the bid results returned. The aforementioned billing notification transmission unit transmits the billing notification to the advertising management server. An advertising print management device characterized by the following features.

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