Information Push Method, Device and Storage Medium

Abstract

An embodiment of the present application discloses an information push method, device, and storage medium. The method includes: sending an information push request in response to an operation of the target application exiting the foreground operation, where the information push request includes information of the target application; receiving target information materials; and displaying the target information materials when the exit duration of the target application meets a time condition. By implementing the above method, it helps to ensure the information promotion effect and improve the user experience.

Description

Technical Field

[0001] The present application relates to the field of computer technology, and in particular to an information push method, device and storage medium. Background Art

[0002] With the rapid development of electronic technology and Internet technology, the application of terminals such as smart phones and tablet computers is becoming more and more widespread. During the use of the terminal, the terminal can actively push advertising messages to the terminal through its own application or third-party tools, so that users can see push notification ads on the lock screen or notification bar of the terminal. It can be seen that how to effectively ensure the promotion effect of advertising has become a current research hotspot. Summary of the invention

[0003] In response to the above technical problems, the embodiments of the present application provide an information push method, device and storage medium, which help to ensure the effectiveness of information promotion and improve user experience.

[0004] In order to solve the above technical problems, the embodiment of the present application provides an information push method, which is applied to a mobile terminal, including:

[0005] Sending an information push request, optionally including information of a target application;

[0006] Receiving target information material;

[0007] The target information material is displayed.

[0008] Optionally, the specific implementation method of sending the information push request is:

[0009] In response to the target application program exiting the foreground, an information push request is sent.

[0010] Optionally, the specific implementation of displaying the target information material is:

[0011] When the exit duration of the target application meets the time condition, the target information material is displayed.

[0012] Optionally, when the exit duration of the target application meets the time condition, the specific implementation of displaying the target information material is:

[0013] Detecting a current operating state of the mobile terminal, the state including an idle state or a busy state;

[0014] If the running state is an idle state, the target information material is displayed in a first information display manner.

[0015] Optionally, when the exit duration of the target application meets the time condition, the specific implementation of displaying the target information material is:

[0016] Detecting a current operating state of the mobile terminal, the state including an idle state or a busy state;

[0017] If the running state is a busy state, the target information material is displayed in a second information display manner.

[0018] Optionally, the specific implementation of detecting the current operating state of the mobile terminal is:

[0019] Within the time condition, detect the current operating status of the mobile terminal.

[0020] Optionally, if the running state is a busy state, a specific implementation method of displaying the target information material in a second information display manner is:

[0021] If the running state is a busy state, detecting an application currently running on the mobile terminal;

[0022] Obtaining a second information display mode corresponding to the application;

[0023] The target information material is displayed in the second information display manner.

[0024] Optionally, the specific implementation of displaying the target information material is:

[0025] Obtaining an information material template style corresponding to the target information material;

[0026] The target information material is displayed in the information material template style.

[0027] Optionally, after displaying the target information material, the display may also jump to an information interface corresponding to the target information material.

[0028] Optionally, the specific implementation of jumping to the information interface corresponding to the target information material is:

[0029] When the user clicks on the target information material, the user is redirected to the information interface corresponding to the target information material.

[0030] Optionally, time information may also be received, and optionally, the time information is used to indicate the time condition.

[0031] Optionally, a method for the target application to exit the foreground operation may also be obtained; and exit information is sent, where the exit information is used to indicate the method for the target application to exit the foreground operation.

[0032] The embodiment of the present application also provides another information push method, which is applied to a server and includes:

[0033] Receiving an information push request, optionally, the information push request is triggered by the mobile terminal in response to an operation in which the target application exits the foreground, and the information push request includes information of the target application;

[0034] Determining target information material according to the information push request;

[0035] The target information material is sent.

[0036] Optionally, the specific implementation method of determining the target information material according to the information push request is:

[0037] Determining a target application type according to the information push request;

[0038] Determine candidate information material according to the target application type, and optionally, the candidate information material includes at least one;

[0039] According to the candidate information material, target information material is determined.

[0040] Optionally, the specific implementation of determining the target application type according to the information of the target application is:

[0041] According to the preset correspondence between the information of the target application and the type of the target application and the information of the target application, the type of the target application corresponding to the information of the target application is determined.

[0042] Optionally, after determining the target application type according to the information of the target application, the time condition corresponding to the target application type can also be determined according to the preset correspondence between the target application type and the time condition; sending time information, optionally, the time information includes the time condition.

[0043] Optionally, the specific implementation of determining the candidate information material according to the target application type is:

[0044] According to the preset correspondence between the target application type and the candidate information material and the target application type, the candidate information material corresponding to the target application type is determined.

[0045] Optionally, exit information may also be received, where the exit information is used to indicate a method for the target application to exit the foreground operation.

[0046] Optionally, the specific implementation of determining the target information material according to the candidate information material is:

[0047] According to the exit information, a target information material is determined from the at least one candidate information material.

[0048] An embodiment of the present application further provides a device, including: a memory and a processor. Optionally, an information push program is stored in the memory, and when the information push program is executed by the processor, the steps of the above method are implemented.

[0049] An embodiment of the present application further provides a computer-readable storage medium, wherein the computer storage medium stores a computer program, and when the computer program is executed by a processor, the steps of the above method are implemented.

[0050] As described above, the information push method of the present application is applied to a mobile terminal. The mobile terminal can send an information push request including the target application to the server in response to the operation of the target application exiting the foreground. Further, the mobile terminal can receive the target information material sent by the server. When the exit time of the target application meets the time condition, the mobile terminal can display the target information material. By implementing the above method, it is helpful to ensure the effect of information promotion and improve user experience. BRIEF DESCRIPTION OF THE DRAWINGS

[0051] The drawings herein are incorporated into the specification and constitute a part of the specification, illustrate embodiments consistent with the present application, and are used together with the specification to explain the principles of the present application. In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required for use in the description of the embodiments are briefly introduced below. Obviously, for ordinary technicians in this field, other drawings can be obtained based on these drawings without creative labor.

[0052] Figure 1 A schematic diagram of the hardware structure of a mobile terminal for implementing various embodiments of the present application;

[0053] Figure 2 A communication network system architecture diagram provided for an embodiment of the present application;

[0054] Figure 3 A flowchart of an information push method provided in an embodiment of the present application;

[0055] Figure 4a A schematic diagram of the structure of an information material template style provided in an embodiment of the present application;

[0056] Figure 4b A schematic diagram of the structure of another information material template style provided in an embodiment of the present application;

[0057] Figure 4cA structural diagram of another information material template style provided in an embodiment of the present application;

[0058] Figure 5 A flowchart of another information push method provided in an embodiment of the present application;

[0059] Figure 6 A flowchart of another information push method provided in an embodiment of the present application.

[0060] The realization of the purpose, functional features and advantages of this application will be further described in conjunction with the embodiments and with reference to the accompanying drawings. The above-mentioned drawings have shown clear embodiments of this application, which will be described in more detail later. These drawings and textual descriptions are not intended to limit the scope of the concept of this application in any way, but to illustrate the concept of this application to those skilled in the art by referring to specific embodiments. DETAILED DESCRIPTION

[0061] Exemplary embodiments will be described in detail herein, examples of which are shown in the accompanying drawings. When the following description refers to the drawings, the same numbers in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the following exemplary embodiments do not represent all implementations consistent with the present application. Instead, they are merely examples of devices and methods consistent with some aspects of the present application as detailed in the appended claims.

[0062] It should be noted that, in this article, the terms "include", "comprises" or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article or device including a series of elements includes not only those elements, but also includes other elements not explicitly listed, or also includes elements inherent to such process, method, article or device. In the absence of further restrictions, an element defined by the sentence "includes a ..." does not exclude the existence of other identical elements in the process, method, article or device including the element. In addition, components, features, and elements with the same name in different embodiments of the present application may have the same meaning or different meanings, and their specific meanings need to be determined by their explanation in the specific embodiment or further combined with the context of the specific embodiment.

[0063] It should be understood that, although the terms first, second, third, etc. may be used to describe various information in this article, these information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other. For example, without departing from the scope of this article, the first information may also be referred to as the second information, and similarly, the second information may also be referred to as the first information. Depending on the context, the word "if" as used herein can be interpreted as "at the time of..." or "when..." or "in response to determination". Furthermore, as used in this article, the singular forms "one", "one" and "the" are intended to also include plural forms, unless there is an opposite indication in the context. It should be further understood that the terms "comprising", "including" indicate that there are described features, steps, operations, elements, components, projects, kinds, and / or groups, but do not exclude the existence, occurrence or addition of one or more other features, steps, operations, elements, components, projects, kinds, and / or groups. The terms "or" and "and / or" used herein are interpreted as inclusive, or mean any one or any combination. Thus, “A, B, or C” or “A, B and / or C” means “any of the following: A; B; C; A and B; A and C; B and C; A, B, and C.” An exception to this definition will occur only when a combination of elements, functions, steps, or operations are inherently mutually exclusive in some manner.

[0064] It should be understood that, although the various steps in the flowchart in the embodiment of the present application are displayed in sequence according to the indication of the arrows, these steps are not necessarily performed in sequence according to the order indicated by the arrows. Unless there is a clear explanation in this article, the execution of these steps does not have a strict order restriction, and it can be performed in other orders. Moreover, at least a portion of the steps in the figure may include a plurality of sub-steps or a plurality of stages, and these sub-steps or stages are not necessarily performed at the same time, but can be performed at different times, and their execution order is not necessarily performed in sequence, but can be performed in turn or alternately with other steps or at least a portion of the sub-steps or stages of other steps.

[0065] It should be noted that, in this article, step codes such as 301 and 302 are used for the purpose of expressing the corresponding content more clearly and concisely, and do not constitute a substantial limitation on the sequence. When implementing the step, those skilled in the art may execute 302 first and then 301, etc., but these should all be within the scope of protection of this application.

[0066] It should be understood that the specific embodiments described herein are only used to explain the present application and are not used to limit the present application.

[0067] In the subsequent description, the suffixes such as "module", "component" or "unit" used to represent elements are only used to facilitate the description of the present application, and have no specific meanings. Therefore, "module", "component" or "unit" can be used in a mixed manner.

[0068] It should be noted that in this article, the term "device" is used, and it should be understood that the devices here include mobile terminals and servers.

[0069] Optionally, the device may be implemented in various forms. For example, the device described in this application may include mobile terminals such as mobile phones, tablet computers, laptop computers, PDAs, portable media players (PMPs), navigation devices, wearable devices, smart bracelets, pedometers, etc., and fixed terminals such as digital TVs and desktop computers.

[0070] The subsequent description will be illustrated by taking a mobile terminal or a server as an example, and those skilled in the art will understand that, in addition to components specifically used for mobile purposes, the construction according to the embodiments of the present application can also be applied to fixed-type mobile terminals.

[0071] See also Figure 1 , which is a schematic diagram of the hardware structure of a mobile terminal for implementing various embodiments of the present application, the mobile terminal 100 may include: RF (Radio Frequency, radio frequency) unit 101, WiFi module 102, audio output unit 103, A / V (audio / video) input unit 104, sensor 105, display unit 106, user input unit 107, interface unit 108, memory 109, processor 110, and power supply 111 and other components. Those skilled in the art can understand that Figure 1 The structure of the mobile terminal shown in the figure does not constitute a limitation on the mobile terminal. The mobile terminal may include more or fewer components than shown in the figure, or combine certain components, or arrange the components differently.

[0072] Combine the following Figure 1 The following is a detailed introduction to the various components of the mobile terminal:

[0073] The radio frequency unit 101 can be used to receive and send signals during information transmission or communication. Optionally, after receiving the downlink information of the base station, it is sent to the processor 110 for processing; in addition, the uplink data is sent to the base station. Generally, the radio frequency unit 101 includes but is not limited to an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, etc. In addition, the radio frequency unit 101 can also communicate with the network and other devices through wireless communication. The above-mentioned wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication), GPRS (General Packet Radio Service), CDMA2000 (Code Division Multiple Access 2000), WCDMA (Wideband Code Division Multiple Access), TD-SCDMA (Time Division-Synchronous Code Division Multiple Access), FDD-LTE (Frequency Division Duplexing-Long Term Evolution) and TDD-LTE (Time Division Duplexing-Long Term Evolution), etc.

[0074] WiFi is a short-range wireless transmission technology. Mobile terminals can help users send and receive emails, browse web pages, and access streaming media through WiFi module 102. It provides users with wireless broadband Internet access. Figure 1 The WiFi module 102 is shown, but it is understandable that it is not an essential component of the mobile terminal and can be omitted as needed without changing the essence of the invention.

[0075] The audio output unit 103 can convert the audio data received by the RF unit 101 or the WiFi module 102 or stored in the memory 109 into an audio signal and output it as sound when the mobile terminal 100 is in a call signal reception mode, a talk mode, a recording mode, a voice recognition mode, a broadcast reception mode, etc. Moreover, the audio output unit 103 can also provide audio output related to a specific function performed by the mobile terminal 100 (for example, a call signal reception sound, a message reception sound, etc.). The audio output unit 103 may include a speaker, a buzzer, etc.

[0076] The A / V input unit 104 is used to receive audio or video signals. The A / V input unit 104 may include a graphics processor (GPU) 1041 and a microphone 1042, and the graphics processor 1041 processes the image data of a static picture or video obtained by an image capture device (such as a camera) in a video capture mode or an image capture mode. The processed image frame can be displayed on the display unit 106. The image frame processed by the graphics processor 1041 can be stored in the memory 109 (or other storage medium) or sent via the radio frequency unit 101 or the WiFi module 102. The microphone 1042 can receive sound (audio data) via the microphone 1042 in a telephone call mode, a recording mode, a voice recognition mode, and other operating modes, and can process such sound into audio data. The processed audio (voice) data can be converted into a format output that can be sent to a mobile communication base station via the radio frequency unit 101 in the case of a telephone call mode. The microphone 1042 can implement various types of noise elimination (or suppression) algorithms to eliminate (or suppress) noise or interference generated in the process of receiving and sending audio signals.

[0077] The mobile terminal 100 also includes at least one sensor 105, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor includes an ambient light sensor and a proximity sensor. Optionally, the ambient light sensor can adjust the brightness of the display panel 1061 according to the brightness of the ambient light, and the proximity sensor can turn off the display panel 1061 and / or the backlight when the mobile terminal 100 is moved to the ear. As a type of motion sensor, the accelerometer sensor can detect the magnitude of acceleration in all directions (generally three axes), and can detect the magnitude and direction of gravity when stationary. It can be used for applications that identify the posture of the mobile phone (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer, tapping), etc.; as for other sensors that can be configured on the mobile phone, such as fingerprint sensors, pressure sensors, iris sensors, molecular sensors, gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc., they will not be repeated here.

[0078] The display unit 106 is used to display information input by the user or information provided to the user. The display unit 106 may include a display panel 1061, which may be configured in the form of a liquid crystal display (LCD), an organic light-emitting diode (OLED), or the like.

[0079] The user input unit 107 can be used to receive input digital or character information, and to generate key signal input related to the user settings and function control of the mobile terminal. Specifically, the user input unit 107 may include a touch panel 1071 and other input devices 1072. The touch panel 1071, also known as a touch screen, can collect the user's touch operation on or near it (such as the user's operation on the touch panel 1071 or near the touch panel 1071 using any suitable object or accessory such as a finger, stylus, etc.), and drive the corresponding connection device according to a pre-set program. The touch panel 1071 may include two parts: a touch detection device and a touch controller. Optionally, the touch detection device detects the user's touch orientation, detects the signal brought by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection device, converts it into the touch point coordinates, and then sends it to the processor 110, and can receive and execute the command sent by the processor 110. In addition, the touch panel 1071 can be implemented in various types such as resistive, capacitive, infrared, and surface acoustic waves. In addition to the touch panel 1071, the user input unit 107 may also include other input devices 1072. Specifically, the other input devices 1072 may include, but are not limited to, one or more of a physical keyboard, a function key (such as a volume control key, a switch key, etc.), a trackball, a mouse, a joystick, etc., which are not specifically limited here.

[0080] Furthermore, the touch panel 1071 may cover the display panel 1061. When the touch panel 1071 detects a touch operation on or near it, it transmits the information to the processor 110 to determine the type of the touch event. Then, the processor 110 provides a corresponding visual output on the display panel 1061 according to the type of the touch event. Figure 1 In the figure, the touch panel 1071 and the display panel 1061 are used as two independent components to implement the input and output functions of the mobile terminal. However, in some embodiments, the touch panel 1071 and the display panel 1061 can be integrated to implement the input and output functions of the mobile terminal, which is not limited here.

[0081] The interface unit 108 serves as an interface through which at least one external device can be connected to the mobile terminal 100. For example, the external device may include a wired or wireless headset port, an external power supply (or battery charger) port, a wired or wireless data port, a memory card port, a port for connecting a device with an identification module, an audio input / output (I / O) port, a video I / O port, a headphone port, etc. The interface unit 108 may be used to receive input (e.g., data information, power, etc.) from an external device and transmit the received input to one or more elements within the mobile terminal 100 or may be used to transmit data between the mobile terminal 100 and an external device.

[0082] The memory 109 can be used to store software programs and various data. The memory 109 can mainly include a program storage area and a data storage area. Optionally, the program storage area can store an operating system, an application required for at least one function (such as a sound playback function, an image playback function, etc.), etc.; the data storage area can store data created according to the use of the mobile phone (such as audio data, a phone book, etc.), etc. In addition, the memory 109 can include a high-speed random access memory, and can also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other volatile solid-state storage devices.

[0083] The processor 110 is the control center of the mobile terminal. It uses various interfaces and lines to connect various parts of the entire mobile terminal. It executes various functions of the mobile terminal and processes data by running or executing software programs and / or modules stored in the memory 109, and calling data stored in the memory 109, so as to monitor the mobile terminal as a whole. The processor 110 may include one or more processing units; preferably, the processor 110 may integrate an application processor and a modem processor. Optionally, the application processor mainly processes the operating system, user interface, and application programs, and the modem processor mainly processes wireless communications. It is understandable that the above-mentioned modem processor may not be integrated into the processor 110.

[0084] The mobile terminal 100 may also include a power supply 111 (such as a battery) for supplying power to various components. Preferably, the power supply 111 may be logically connected to the processor 110 via a power management system, thereby implementing functions such as charging, discharging, and power consumption management through the power management system.

[0085] although Figure 1 Not shown, the mobile terminal 100 may further include a Bluetooth module, etc., which will not be described in detail here.

[0086] In order to facilitate understanding of the embodiments of the present application, the communication network system on which the mobile terminal of the present application is based is described below.

[0087] See also Figure 2 , Figure 2 A communication network system architecture diagram is provided for an embodiment of the present application, wherein the communication network system is an LTE system of universal mobile communication technology, and the LTE system includes a UE (User Equipment) 201, an E-UTRAN (Evolved UMTS Terrestrial Radio Access Network) 202, an EPC (Evolved Packet Core) 203 and an operator's IP service 204, which are connected in sequence for communication.

[0088] Specifically, UE201 may be the above-mentioned mobile terminal 100, which will not be described in detail here.

[0089] E-UTRAN 202 includes eNodeB 2021 and other eNodeBs 2022 , etc. Optionally, eNodeB 2021 may be connected to other eNodeBs 2022 via a backhaul (eg, an X2 interface), and eNodeB 2021 is connected to EPC 203 , and eNodeB 2021 may provide UE 201 with access to EPC 203 .

[0090] EPC203 may include MME (Mobility Management Entity) 2031, HSS (Home Subscriber Server) 2032, other MMEs 2033, SGW (Serving Gate Way) 2034, PGW (PDN Gate Way) 2035 and PCRF (Policy and Charging Rules Function) 2036, etc. Optionally, MME 2031 is a control node that processes signaling between UE 201 and EPC 203, and provides bearer and connection management. HSS 2032 is used to provide some registers to manage functions such as home location register (not shown in the figure), and store some user-specific information such as service features and data rates. All user data can be sent through SGW2034, PGW2035 can provide IP address allocation and other functions for UE 201, PCRF2036 is the policy and charging control policy decision point for service data flow and IP bearer resources, which selects and provides available policy and charging control decisions for the policy and charging execution function unit (not shown in the figure).

[0091] The IP service 204 may include the Internet, an intranet, an IMS (IP Multimedia Subsystem) or other IP services.

[0092] Although the above introduction takes the LTE system as an example, those skilled in the art should know that the present application is not only applicable to the LTE system, but also to other wireless communication systems, such as the Global System For Mobile Communication (GSM), Code Division Multiple Access (CDMA) 2000 system, Wideband Code Division Multiple Access (WCDMA) system, Time Division-Synchronous Code Division Multiple Access (TD-SCDMA) system, 5G communication system (such as New Radio (NR)), communication system integrating multiple communication technologies (such as communication system integrating LTE technology and NR technology) and future new network systems, etc., are not limited here.

[0093] Based on the above-mentioned mobile terminal hardware structure and communication network system, various embodiments of the present application are proposed.

[0094] See also Figure 3 , is a flow chart of an information push method provided in an embodiment of the present application. The information push method described in this embodiment is applied to a mobile terminal and includes the following steps:

[0095] 301: In response to the target application program exiting the foreground, sending an information push request.

[0096] Optionally, when the user exits the target application, the mobile terminal may respond to the operation of the target application exiting the foreground and send an information push request to the server. Optionally, the information push request may include information of the target application. Optionally, the information of the target application may be an identifier of the target application, which may be a name, package name, or ID, etc.

[0097] Optionally, the target application can be any application that the user exits when using the mobile terminal. It can also be a specific application, such as an e-commerce application or a news reading application, etc., to push specific information materials. It can also be based on the user's historical usage rate, and select a type of application with a relatively high historical usage rate as the target application.

[0098] 302: Receive target information material.

[0099] In one implementation, the mobile terminal may receive the target information material sent by the server, and cache the target information material so as to display the target information material later. Optionally, the target information material may be an advertisement material.

[0100] 303: When the exit duration of the target application meets the time condition, the target information material is displayed.

[0101] Optionally, the mobile terminal may display the target information material on the mobile terminal interface when the exit duration of the target application meets the time condition. The exit duration may refer to the duration of exiting the target application, that is, the time interval between the current system time and the moment of exiting the target application. The time condition may include a duration, for example, 15 seconds, 20 seconds, etc.

[0102] In one implementation, the mobile terminal may receive the time information sent by the server, and further, the mobile terminal may display the target information material on the mobile terminal interface according to the time information. Optionally, the time information may be used to indicate a time condition.

[0103] For example, the time condition set for the target application "Application 1" is 15 seconds. Then, after the exit time of "Application 1" reaches 15 seconds, the target information material is displayed on the mobile terminal interface.

[0104] For example, if the time condition set for the target application "Application 2" is 20 seconds, then after the exit time of "Application 2" reaches 20 seconds, the target information material will be displayed on the mobile terminal interface.

[0105] In one implementation, before displaying the target information material, the mobile terminal may obtain an information material template style corresponding to the target information material, and the mobile terminal may display the target information material using the information material template style.

[0106] For example, taking information advertising as an example, different target advertising materials can correspond to different advertising material template styles, such as Figure 4a , Figure 4b , Figure 4c As shown in the figure, there are three different creative template styles. As shown in the figure, the three creative template styles are composed of text and pictures. When setting the elements in the creative template style, the title can be no more than 30 characters, the description can be no more than 75 characters, the icon size is 192*192, the format is JPEG or PNG, and the storage space does not exceed 200KB. The image size is 1.91:1, the format is JPEG or PNG, and the storage space does not exceed 200KB. Figure 4c The application name cannot exceed 30 characters. Figure 4a, Figure 4b There is a "button" in each ad, which can be used to prompt users to click here to jump to the ad interface corresponding to the target ad creative. Figure 4a , Figure 4b The creative template style displayed. Figure 4c There is one less "button", so users can click anywhere on the interface where the target creative is located to jump to the ad interface corresponding to the target creative. There is one more "application name" displayed, so that users can clearly understand what type of advertisement the target creative is targeting. For example, for news reading, you can choose to use Figure 4a , Figure 4b Ad creative template styles, for e-commerce, you can choose to use Figure 4c The creative template style of .

[0107] In one implementation, when the user clicks on the target information material, the mobile terminal interface can jump to the information interface corresponding to the target information material.

[0108] In one implementation, after the mobile terminal displays the target information material, the mobile terminal may send the number of times the user clicks on the target information material to the server to determine the user's preference, so that the server can subsequently push the target information material based on the number of clicks as a judgment condition. For example, if the number of times the user clicks on the target information material "a" advertisement is greater than the number of times the user clicks on the target information material "b", then when pushing the target information material subsequently, priority may be given to pushing the target information material "a" advertisement.

[0109] In the embodiment of the present application, the mobile terminal can respond to the operation of the target application exiting the foreground operation by sending an information push request including the target application to the server. Furthermore, the mobile terminal can receive the target information material sent by the server. When the exit time of the target application meets the time condition, the mobile terminal can display the target information material. By implementing the above method, it is helpful to ensure the effect of information promotion and improve user experience.

[0110] See also Figure 5 , is a flow chart of another information push method provided in an embodiment of the present application. The information push method described in this embodiment is applied to a server and includes the following steps:

[0111] 501: Receive an information push request. Optionally, the information push request is triggered by the mobile terminal in response to an operation in which a target application exits the foreground. The information push request includes information of the target application.

[0112] 502: Determine the target information material according to the information push request.

[0113] In one implementation, the server can determine the target application type based on the information of the target application in the information push request sent by the mobile terminal, determine the candidate information material based on the target application type, and then determine the target information material based on the candidate information material. Optionally, the candidate information material can include one or more.

[0114] In one implementation, developers can pre-classify various applications, group applications with similar functions into one category, such as e-commerce, news reading, film and television, etc., and provide consistent information materials for each type of application. For example, taking information materials as advertising materials, e-commerce applications can push e-commerce advertising materials, and news reading applications can push news advertising materials. Optionally, consistent information materials can also be provided for each application in each type of application.

[0115] In one implementation, the server may determine the time condition corresponding to the target application type according to a preset correspondence between the target application type and the time condition, and send time information to the mobile terminal, where the time information may be used to indicate the time condition.

[0116] Optionally, the developer can pre-establish the correspondence between the target application type and the time condition and store it in a preset database. For example, the correspondence between the target application type and the time condition is shown in Table 1.

[0117] Table 1:

[0118] Application Type Time conditions E-commerce T1 News Reading T2 Film and TV T3

[0119] It should be noted that the time conditions corresponding to different application types may be the same or different, and this is not limited to the embodiments of the present application.

[0120] Optionally, the developer can pre-establish the correspondence between the target application and the time condition and store it in a preset database. For example, the correspondence between the target application and the time condition is shown in Table 2.

[0121] Table 2:

[0122] app Time conditions Application 1 T1 Application 2 T2 Application 3 T3

[0123] It should be noted that the time conditions corresponding to different applications may be the same or different, and this is not limited to the embodiments of the present application.

[0124] 503: Send target information material.

[0125] Optionally, after the server determines the target information material, it may send the target information material to the mobile terminal.

[0126] In one implementation, after the mobile terminal displays the target information material, the server may receive the number of times the user clicks the target information material from the mobile terminal to determine the user's preference, and use the number of clicks as a determination condition to push the target information material.

[0127] In the embodiment of the present application, the server can receive an information push request sent by the mobile terminal. Optionally, the information push request is triggered in response to the user's operation of exiting the target application. The information push request includes information of the target application. Further, the server can determine the target information material according to the information push request and send the target information material to the mobile terminal. By implementing the above method, it is helpful to ensure the effect of information promotion and improve user experience.

[0128] See also Figure 6 , is a flow chart of another information push method provided in an embodiment of the present application. The information push method described in this embodiment includes the following steps:

[0129] 601: In response to the target application program exiting the foreground, the mobile terminal sends an information push request to the server.

[0130] 602: The server determines the target application type according to the information push request.

[0131] Optionally, the server may determine the target application type corresponding to the target application information according to a preset correspondence between the target application information and the target application type and the target application information.

[0132] Optionally, the R&D personnel can pre-establish the correspondence between the target application information and the target application type, and can classify applications with similar functions into the same category and store them in a preset database. For example, the correspondence between the target application information and the target application type is shown in Table 3. As shown in Table 3, application 1, application 2, and application 3 have similar functions and are all classified as e-commerce, application 4 and application 5 have similar functions and are all classified as news reading, and application 6, application 7, and application 8 have similar functions and are all classified as film and television.

[0133] Table 3:

[0134]

[0135] 603: The server determines candidate information material according to the target application type.

[0136] Optionally, the server may determine the candidate information material corresponding to the target application type according to a preset correspondence relationship between the target application type and the candidate information material and the target application type.

[0137] Optionally, the R&D personnel can pre-establish the correspondence between the target application type and the candidate information material and store it in a preset database. Optionally, the candidate information material is reviewed and approved. For example, the correspondence between the target application type and the candidate information material is shown in Table 4.

[0138] Table 4:

[0139]

[0140] It should be noted that the number of candidate information materials corresponding to each application type may be one or more, and the number of candidate information materials corresponding to each application type may be multiple information materials about one application or multiple information materials about different types of applications. For example, for the e-commerce category, there are application 1, application 2 and application 3. The multiple candidate information materials may be the "a" information, "b" information, etc. in "application 1", or the "a" information in "application 1", the "a" information in "application 2", etc., or the "a" information in "application 1", the "b" information in "application 2", etc., which is not limited to the embodiments of the present application.

[0141] 604: The server determines the target information material according to the candidate information material.

[0142] Optionally, the server may receive exit information sent by the mobile terminal, and the exit information may be used to indicate a method for the target application to exit the foreground operation. The server determines the target information material from at least one candidate information material according to the exit information.

[0143] Optionally, the target application may exit the foreground in the following two ways: the first way means that when the user exits the target application, the target application exits the foreground, but the target application is still running in the background; the second way means that when the user exits the target application, the target application exits the foreground and is not running in the background.

[0144] For example, taking the information as an advertisement, the target application is "Application 1". If the target application exits the foreground in the first way, the application that pushes the target information material can be an application that is consistent with the target application, that is, the "a" advertisement in "Application 1". If the target application exits the foreground in the second way, the application that pushes the target information material can be an application that is inconsistent with the target application, that is, the "a" advertisement in "Application 2" or "Application 3".

[0145] In one implementation, the mobile terminal may obtain an interface when the user exits the target application, and send the interface information to a server, and the server determines the target information material from at least one candidate information material according to the interface information.

[0146] For example, taking the information as an advertisement, the target application is "Application 1". If the interface when exiting the target application is about paper towels, the push target information material can be a life and home advertisement. If the interface when exiting the target application is about drinks, the push target information material can be a beverage advertisement.

[0147] 605: The server sends the target information material to the mobile terminal.

[0148] 606: When the exit time of the target application meets the time condition, the mobile terminal displays the target information material.

[0149] Optionally, the mobile terminal may display the target information material on the mobile terminal interface when the time after the target application is exited meets the time condition.

[0150] In one implementation, the time condition may be obtained by receiving time information sent by a server. Optionally, the time information may be used to indicate the time condition.

[0151] Optionally, the above-mentioned time conditions can be obtained on the mobile terminal side. The mobile terminal can determine the time conditions corresponding to the target application type based on the preset correspondence between the target application type and the time conditions, that is, the time conditions corresponding to the target application are determined, and the correspondence between the target application type and the time conditions can be shown in Table 1.

[0152] Optionally, the above time condition can be obtained on the mobile terminal side. The mobile terminal can determine the time condition corresponding to the target application based on the preset correspondence between the target application and the time condition. The correspondence between the target application and the time condition can be shown in Table 2.

[0153] In one implementation, after the target application exits and within a time condition, the mobile terminal can detect the current operating state of the mobile terminal. Optionally, the operating state may include an idle state or a busy state. If it is detected that the current operating state of the mobile terminal is an idle state, the mobile terminal can display the target information material using a first information display method. If it is detected that the current operating state of the mobile terminal is a busy state, the mobile terminal can display the target information material using a second information display method.

[0154] Optionally, the idle state can be specifically defined as no application currently running on the mobile terminal interface, that is, the mobile terminal interface is in a screen-off state; the busy state can be that there is an application currently running on the mobile terminal interface, such as e-commerce applications, news reading applications, film and television applications, office software applications, etc.

[0155] Optionally, the first information display mode may be to automatically pop up the target information material on the lock screen of the mobile terminal, and the second information display mode may be to display the target information material with a delay, or to display the target information material in the notification bar.

[0156] For example, if the mobile terminal interface is currently in the screen-off state, the target information material can be automatically popped up on the lock screen. If a film and television application is currently running on the mobile terminal interface, the mobile terminal can display the target information material in the notification bar; or the mobile terminal delays displaying the target information material, that is, until the film and television application ends, the target information material is displayed in the notification bar, or until the video application ends and the mobile terminal interface is in the screen-off state, the target information material is automatically popped up on the lock screen.

[0157] In one implementation, if the mobile terminal detects that the current operating state of the mobile terminal is busy, the mobile terminal can further detect the application currently running on the mobile terminal and obtain the second information display method corresponding to the application. The mobile terminal can then use the second information display method to display the target information material.

[0158] For example, different applications may have different information display methods. For example, if the current application of the mobile terminal is a film and television application, an office software application, etc., the target information material may be displayed in the notification bar after the application ends; if the current application of the mobile terminal is a news reading application, the target information material may be displayed directly in the notification bar.

[0159] In the embodiment of the present application, in response to the operation of the target application exiting the foreground, the mobile terminal sends an information push request to the server. The server determines the target application type according to the information push request, and then determines the candidate information material according to the target application type. Then, according to the candidate information material, the target information material is determined. Further, the server sends the target information material to the mobile terminal, and the mobile terminal displays the target information material when the exit time of the target application meets the time condition. By implementing the above method, it is helpful to ensure the effect of information promotion and improve user experience.

[0160] The present application also provides a device, which may include a mobile terminal or a server. The device includes a memory and a processor. An information push program is stored in the memory. When the information push program is executed by the processor, the steps of the information push method in any of the above embodiments are implemented.

[0161] The present application also provides a computer-readable storage medium, on which an information push program is stored. When the information push program is executed by a processor, the steps of the information push method in any of the above embodiments are implemented.

[0162] In the embodiments of the mobile terminal and computer-readable storage medium provided in the present application, all technical features of the embodiments of the above-mentioned information push method are included, and the expansion and explanation content of the specification are basically the same as those of the embodiments of the above-mentioned method, and will not be repeated here.

[0163] The embodiment of the present application further provides a computer program product, which includes a computer program code. When the computer program code runs on a computer, the computer executes the methods in the above various possible implementation modes.

[0164] An embodiment of the present application also provides a chip, including a memory and a processor, the memory is used to store a computer program, and the processor is used to call and run the computer program from the memory, so that a device equipped with the chip executes the methods in various possible implementation modes as described above.

[0165] Through the description of the above implementation methods, those skilled in the art can clearly understand that the above-mentioned embodiment methods can be implemented by means of software plus a necessary general hardware platform, and of course by hardware, but in many cases the former is a better implementation method. Based on such an understanding, the technical solution of the present application, or the part that contributes to the prior art, can be embodied in the form of a software product, which is stored in a storage medium (such as ROM / RAM, magnetic disk, optical disk) as above, including a number of instructions for a mobile terminal device (which can be a mobile phone, a computer, a server, a controlled mobile terminal, or a network device, etc.) to execute the method of each embodiment of the present application.

[0166] The above are only preferred embodiments of the present application, and are not intended to limit the patent scope of the present application. Any equivalent structure or equivalent process transformation made using the contents of the present application specification and drawings, or directly or indirectly applied in other related technical fields, are also included in the patent protection scope of the present application.

Claims

1. An information push method, characterized in that, applied to a mobile terminal, comprising: responding to an operation of the target application exiting the foreground running, sending an information push request, wherein the information push request includes information of the target application; obtaining the way the target application exits the foreground running, and the way of exiting the foreground running is exiting the foreground running, or exiting the foreground running and background running; sending an exit message, where the exit message is used to indicate the way the target application exits the foreground running; receiving target information materials, and the target information materials are determined according to the information push request and the exit message; when the exit duration of the target application meets the time condition, presenting the target information materials; the target information materials are determined according to the information push request and the exit message, including: the server determines the type of the target application according to the information push request; determines at least one candidate information material according to the type of the target application; and determines the target information material from the at least one candidate information material according to the exit message.

2. The method according to claim 1, characterized in that, the presenting the target information materials when the exit duration of the target application meets the time condition includes: within the time condition, detecting the current running state of the mobile terminal, and the state includes an idle state or a busy state; if the running state is the idle state, presenting the target information materials in a first information presentation manner.

3. The method according to claim 2, characterized in that, the presenting the target information materials when the exit duration of the target application meets the time condition includes: if the running state is the busy state, presenting the target information materials in a second information presentation manner.

4. The method according to claim 3, characterized in that, the presenting the target information materials in a second information presentation manner if the running state is the busy state includes: if the running state is the busy state, detecting the applications currently running on the mobile terminal; obtaining the second information presentation manner corresponding to the application; presenting the target information materials in the second information presentation manner.

5. The method according to any one of claims 1 to 4, characterized in that, the presenting the target information materials includes: obtaining the information material template style corresponding to the target information materials; presenting the target information materials in the information material template style.

6. The method according to any one of claims 1 to 4, characterized in that, after presenting the target information materials, further comprising: when clicking on the target information materials, jumping to the information interface corresponding to the target information materials.

7. The method according to any one of claims 1 to 4, characterized in that, further comprising: receiving time information, where the time information is used to indicate the time condition.

8. An information push method, characterized in that, applied to a server, comprising: Receive an information push request, where the information push request is triggered when the mobile terminal responds to the operation of the target application exiting the foreground running state, and the information push request includes information about the target application; Determine a target information material according to the information push request, including: determining a target application type according to the information push request; determining candidate information materials according to the target application type; and determining the target information material according to the candidate information materials; Send the target information material; The method further includes: Receive an exit message, where the exit message is used to indicate the way the target application exits the foreground running state, and the way of exiting the foreground running state is to exit the foreground running state, or to exit both the foreground running state and the background running state; The determining the target information material according to the candidate information materials includes: determining the target information material from at least one candidate information material according to the exit message.

9. The method according to claim 8, wherein, the determining the target application type according to the information about the target application includes: Determining a target application type corresponding to the information about the target application according to a preset correspondence between the information about the target application and the target application type and the information about the target application.

10. The method according to claim 9, wherein, after the determining the target application type according to the information about the target application, it further includes: Determining a time condition corresponding to the target application type according to a preset correspondence between the target application type and the time condition; Send time information, where the time information includes the time condition.

11. The method according to claim 8, wherein, the determining the candidate information materials according to the target application type includes: Determining candidate information materials corresponding to the target application type according to a preset correspondence between the target application type and the candidate information materials and the target application type.

12. A device, wherein, the device includes: a memory and a processor, where an information push program is stored on the memory, and when the information push program is executed by the processor, the steps of the information push method according to any one of claims 1 to 11 are implemented.

13. A computer-readable storage medium, wherein, a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the steps of the information push method according to any one of claims 1 to 11 are implemented.

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