An electronic price tag advertising publishing system

Abstract

The invention discloses an electronic price tag advertising publishing system, which relates to the technical field of electronic price tag related systems, including a multimedia resource library, a WEB server, a message middleware server, a gateway device and an electronic price tag. The electronic price tag is provided with an installation slot, a TFT liquid crystal screen is installed in the installation slot, a track slot is provided on the front side of the electronic price tag, the track slot is arranged at both ends of the installation slot, a moving block is provided on the front side of the electronic price tag, pulleys are provided at both ends of the moving block, the pulleys are installed in the track slot, a receiving cavity is provided in the electronic price tag, a rotating piece is installed on the inner wall of the receiving cavity through a rotating shaft, one side of the top of the rotating piece is welded to the inner wall of the receiving cavity through a spring, a protruding head is welded on one side of the bottom of the rotating piece, a through hole is provided on the front side of the electronic price tag, an adjusting rod is welded on the other side of the top of the rotating piece, one end of the adjusting rod passes through the through hole and is arranged on the front side of the electronic price tag, and a through port is provided on the rear side of the electronic price tag. The electronic price tag has the characteristics of good delivery effect and good safety.

Description

Technical Field

[0001] The present invention relates to the technical field of electronic price tag related systems, and in particular to an electronic price tag advertising publishing system. Background Art

[0002] Electronic price tags, also called electronic shelf labels, are electronic display devices with information receiving and sending functions. They are mainly used in supermarkets, convenience stores, pharmacies, and other electronic labels that display price information. They are placed on shelves and can replace traditional paper price tags. Each electronic shelf label is connected to the computer database of the mall through a wired or wireless network, and the latest product information is displayed on the screen on the electronic shelf label. In fact, electronic shelf labels have successfully incorporated shelves into computer programs, getting rid of the situation of manually changing price labels, and achieving price consistency between checkout counters and shelves. Ordinary electronic price tags have a low degree of automation, are not easy to implement advertising functions, and are easily damaged during use. When installed on the guide rail, the fixing effect is not good and it is easy to slide. Therefore, an electronic price tag advertising system is now needed to help solve the above problems. Summary of the invention

[0003] The purpose of the present invention is to provide an electronic price tag advertising publishing system to solve the problem of low automation and easy damage mentioned in the above background technology.

[0004] To achieve the above-mentioned purpose, the present invention provides the following technical solutions: an electronic price tag advertising publishing system, comprising a multimedia resource library, a WEB server, a message middleware server, a gateway device and an electronic price tag, wherein an installation slot is provided in the electronic price tag, a TFT liquid crystal screen is installed in the installation slot, a track slot is provided on the front side of the electronic price tag, and the track slots are arranged at both ends of the installation slot, a moving block is provided on the front side of the electronic price tag, and pulleys are provided at both ends of the moving block, and the pulley is installed in the track slot, a receiving cavity is provided in the electronic price tag, a rotating piece is installed on the inner wall of the receiving cavity through a rotating shaft, one side of the top of the rotating piece is welded to the inner wall of the receiving cavity through a spring, and a protruding head is welded on one side of the bottom of the rotating piece, a through hole is provided on the front side of the electronic price tag, and an adjusting rod is welded on the other side of the top of the rotating piece, one end of the adjusting rod passes through the through hole and is arranged on the front side of the electronic price tag, and a through opening is provided on the rear side of the electronic price tag, and one end of the protruding head passes through the through opening and is arranged on the rear side of the electronic price tag.

[0005] Preferably, the gateway device communicates with the message middleware server via Ethernet.

[0006] Preferably, the TFT liquid crystal screen establishes a connection with the gateway device via a wireless module, and the wireless module is a 2.4G module.

[0007] Preferably, the multimedia resource library includes main body files, custom files and preset files.

[0008] Preferably, a pressing head is provided on the front side of the electronic price tag, and the pressing head is welded to one end of the adjusting rod.

[0009] Preferably, a cleaning pad is bonded to one side of the moving block, and one side of the cleaning pad is tightly attached to the TFT liquid crystal screen.

[0010] Preferably, a clamping piece is welded on the rear side of the electronic price tag, and one end of the protruding head and one side of the clamping piece are on the same vertical line.

[0011] Technical effects and advantages of the present invention:

[0012] 1. This system can display dynamic or animated content, is easy to install, and can be installed at the bottom of the product. It has a large number of advertisements and a wider push range. Users can manage advertising resources in this system and perform operations such as adding, modifying, and previewing.

[0013] 2. The present invention can use a cleaning pad to clean the TFT LCD screen, and when the electronic price tag accidentally falls to the ground, the moving block can prevent the TFT LCD screen from being directly broken;

[0014] When the electronic price tag is on the guide rail, the spring force can push the top of the rotating piece outward, thereby pushing the raised head at the bottom of the rotating piece outward, so that the raised head can be squeezed on the guide rail, thereby allowing the electronic price tag to be placed firmly. BRIEF DESCRIPTION OF THE DRAWINGS

[0015] Figure 1 It is a schematic diagram of the structure of the present invention.

[0016] Figure 2 The figure is a three-dimensional diagram of the electronic price tag of the present invention.

[0017] Figure 3 It is a front view of the moving block of the structure of the present invention.

[0018] Figure 4 This is a cross-sectional view of the electronic price tag of the present invention.

[0019] In the figure: 1. electronic price tag; 2. mounting slot; 3. TFT LCD screen; 4. track slot; 5. moving block; 6. pulley; 7. accommodating cavity; 8. rotating shaft; 9. rotating sheet; 10. spring; 11. raised head; 12. adjusting rod; 13. pressing head; 14. cleaning pad; 15. snap-on part. DETAILED DESCRIPTION

[0020] The following will be combined with the drawings in the embodiments of the present invention to clearly and completely describe the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0021] The present invention provides Figure 1-4 An electronic price tag advertising publishing system shown in the figure includes a multimedia resource library, a WEB server, a message middleware server, a gateway device and an electronic price tag 1. An installation slot 2 is provided in the electronic price tag 1, and a TFT liquid crystal screen 3 is installed in the installation slot 2. The gateway device communicates with the message middleware server through Ethernet, and the TFT liquid crystal screen 3 establishes a connection with the gateway device through a wireless module. The wireless module is a 2.4G module. The multimedia resource library includes body files, custom files and preset files, which can display dynamic or animated content. It is easy to install and is installed at the bottom of the product. The number is relatively large and the push range is wider. Users can manage advertising resources in this system and implement operations such as adding, modifying and previewing.

[0022] Combination Figure 2 and Figure 3 As shown, a track groove 4 is provided on the front side of the electronic price tag 1, and the track groove 4 is provided at both ends of the installation groove 2. A moving block 5 is provided on the front side of the electronic price tag 1, and pulleys 6 are provided at both ends of the moving block 5. The pulley 6 is installed in the track groove 4. A cleaning pad 14 is bonded to one side of the moving block 5, and one side of the cleaning pad 14 is tightly attached to the TFT liquid crystal screen 3. By sliding the moving block 5, the cleaning pad 14 can be used to clean the TFT liquid crystal screen 3. When the electronic price tag 1 accidentally falls to the ground, the moving block 5 will contact the ground, thereby preventing the TFT liquid crystal screen 3 from being directly broken.

[0023] Combination Figure 2 and Figure 4As shown, the electronic price tag 1 is provided with a accommodating chamber 7, a rotating piece 9 is installed on the inner wall of the accommodating chamber 7 through a rotating shaft 8, one side of the top of the rotating piece 9 is welded to the inner wall of the accommodating chamber 7 through a spring 10, a raised head 11 is welded to one side of the bottom of the rotating piece 9, a through hole is provided on the front side of the electronic price tag 1, an adjusting rod 12 is welded to the other side of the top of the rotating piece 9, one end of the adjusting rod 12 passes through the through hole and is arranged on the front side of the electronic price tag 1, a through opening is provided on the rear side of the electronic price tag 1, one end of the raised head 11 passes through the through opening and is arranged on the rear side of the electronic price tag 1, a pressing head 13 is provided on the front side of the electronic price tag 1, the pressing head 13 is welded to one end of the adjusting rod 12, a clamping piece 15 is welded on the rear side of the electronic price tag 1, and a raised head 11 is welded to one end of the adjusting rod 12. One end of the head 11 is on the same vertical line as one side of the clamping piece 15. When the electronic price tag 1 is on the guide rail, the elastic force of the spring 10 can push the top of the rotating piece 9 outward. Since the rotating piece 9 is installed in the inner wall of the accommodating chamber 7 through the rotating shaft 8, the raised head 11 at the bottom of the rotating piece 9 can be pushed outward under the action of the lever principle. Therefore, the raised head 11 can be squeezed on the guide rail, so that the electronic price tag 1 can be placed firmly. When it needs to be moved, the adjusting rod 12 is pressed inward, and the adjusting rod 12 can squeeze the spring 10 inward. Therefore, under the action of the lever principle, the raised head 11 can move into the accommodating chamber 7, and the raised head 11 no longer squeezes the guide rail, so it can be easily moved.

[0024] Working principle of this utility: This system mainly consists of a WEB server, a gateway device and 3 TFT LCD devices of various sizes; the WEB server can use cloud services and can also support local deployment of users; the gateway device is powered by a POE switch and communicates with the message middleware server on the cloud server through Ethernet; the TFT LCD device establishes a connection with the gateway device through 2.4G, can display dynamic or animation, is easy to install, and is installed at the bottom of the product. The number is relatively large and the push range is wider. Users can manage advertising resources in this system, and realize operations such as adding, modifying, and previewing. Advertising resources can be customized within the agreed technical parameters such as color, pixel, size, etc., or the user's local resource files can be imported in batches. Some resources can also be provided for selection or modification according to user needs. All created resources can be previewed online to achieve the expected advertising display effect. Some advertising resources can be preset in the TFT LCD device and timed. At a given time, the TFT LCD will automatically refresh to the pre-set advertising resources.

[0025] After selecting the advertising resources and the TFT LCD screen 3 to be displayed, the user can use the delivery service in the system to enable the system service to communicate with the gateway device. The TFT LCD screen 3 device registered under the gateway device will receive the relevant advertising resources and display them on the screen according to the internal mechanism of the TFT LCD screen 3. The communication uses the message middleware server to process messages and ensure the protocol of accurate data transmission. The device will reply with relevant result messages, which can intuitively display the status of each advertising resource delivery and other information;

[0026] During the use of the electronic price tag 1, the cleaning pad 14 can be used to clean the TFT liquid crystal screen 3 by sliding the moving block 5, and when the electronic price tag 1 accidentally falls to the ground, the moving block 5 will contact the ground, thereby preventing the TFT liquid crystal screen 3 from being directly broken;

[0027] When the electronic price tag 1 is on the guide rail, the elastic force of the spring 10 can push the top of the rotating piece 9 outward. Since the rotating piece 9 is installed in the inner wall of the accommodating chamber 7 through the rotating shaft 8, the raised head 11 at the bottom of the rotating piece 9 can be pushed outward under the action of the lever principle. Therefore, the raised head 11 can be squeezed on the guide rail, so that the electronic price tag 1 can be placed firmly. When it needs to be moved, the adjusting rod 12 is pressed inward, and the adjusting rod 12 can squeeze the spring 10 inward. Therefore, under the action of the lever principle, the raised head 11 can move into the accommodating chamber 7, and the raised head 11 no longer squeezes the guide rail, so it can be easily moved.

[0028] Finally, it should be noted that the above is only a preferred embodiment of the present invention and is not intended to limit the present invention. Although the present invention has been described in detail with reference to the aforementioned embodiments, it is still possible for those skilled in the art to modify the technical solutions described in the aforementioned embodiments or to make equivalent substitutions for some of the technical features therein. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and principles of the present invention should be included in the protection scope of the present invention.

Claims

1. An electronic price tag advertising publishing system, comprising a multimedia resource library, a WEB server, a message middleware server, a gateway device and an electronic price tag (1), Features: The electronic price tag (1) is provided with a mounting groove (2), a TFT liquid crystal screen (3) is installed in the mounting groove (2), a track groove (4) is provided on the front side of the electronic price tag (1), the track groove (4) is arranged at both ends of the mounting groove (2), a moving block (5) is provided on the front side of the electronic price tag (1), pulleys (6) are provided at both ends of the moving block (5), the pulleys (6) are installed in the track groove (4), a receiving cavity (7) is provided in the electronic price tag (1), and a rotating shaft (8) is provided on the inner wall of the receiving cavity (7). A rotating piece (9) is installed, one side of the top of the rotating piece (9) is welded to the inner wall of the accommodating chamber (7) through a spring (10), one side of the bottom of the rotating piece (9) is welded with a protruding head (11), a through hole is provided on the front side of the electronic price tag (1), an adjusting rod (12) is welded on the other side of the top of the rotating piece (9), one end of the adjusting rod (12) passes through the through hole and is arranged on the front side of the electronic price tag (1), a through opening is provided on the rear side of the electronic price tag (1), one end of the protruding head (11) passes through the through opening and is arranged on the rear side of the electronic price tag (1).

2. The electronic price tag advertising publishing system according to claim 1, Features: The gateway device communicates with the message middleware server via Ethernet.

3. The electronic price tag advertising publishing system according to claim 1, Features: The TFT liquid crystal screen (3) establishes a connection with the gateway device via a wireless module, and the wireless module is a 2.4G module.

4. The electronic price tag advertising publishing system according to claim 1, Features: The multimedia resource library includes main body files, custom files and preset files.

5. The electronic price tag advertising publishing system according to claim 1, Features: A pressing head (13) is provided on the front side of the electronic price tag (1), and the pressing head (13) is welded to one end of the adjusting rod (12).

6. The electronic price tag advertising publishing system according to claim 1, Features: A cleaning pad (14) is bonded to one side of the moving block (5), and one side of the cleaning pad (14) is tightly attached to the TFT liquid crystal screen (3).

7. The electronic price tag advertising publishing system according to claim 1, Features: A clamping piece (15) is welded to the rear side of the electronic price tag (1), and one end of the protruding head (11) and one side of the clamping piece (15) are on the same vertical line.

Images