An information promotion method, device, electronic device, and readable storage medium

Abstract

The present application provides an information promotion method, device, electronic device and readable storage medium, belonging to the technical field of information promotion. The method includes: obtaining at least one promotion information corresponding to each promoter in the information promoter; obtaining a target audience group corresponding to the target promotion information from the information promotion system, wherein the information promotion system includes a plurality of promotion information, and each of the promotion information corresponds to at least one audience group, and the audience group is a group within the same enterprise that has a demand for the promotion information; based on the historical communication information between the candidate personnel in the information promoter and the associated audience of the target audience group, sending the target promotion information to the target audience, wherein the associated audience is the target audience or other audiences associated with the target audience, and the candidate personnel include the promoters. The present application improves the conversion rate of promotion information.

Description

Technical Field

[0001] The present application relates to the technical field of information promotion, and in particular, to an information promotion method, device, electronic device, and readable storage medium. Background Art

[0002] Information promotion refers to that promoters targetedly promote information to be promoted to users. Specifically, the information is targeted and delivered to target users according to the age, gender, preferences, needs, etc. of the users. The information to be promoted can include various types such as products, services, business opportunities, etc. In current information promotion, promoters can promote in the ways of emails, phone calls, or in-stream advertisements. Users obtain promotion information by receiving emails, answering phone calls, or clicking on advertisements. However, users generally are not interested in information sent by strangers or unfamiliar advertisements that pop up automatically on the page, resulting in a low conversion rate of promotion information. Summary of the Invention

[0003] The purpose of the embodiments of the present application is to provide an information promotion method, device, electronic device, and readable storage medium to solve the problem of low conversion rate of promotion information. The specific technical solutions are as follows:

[0004] In a first aspect, an information promotion method is provided, and the method includes:

[0005] Obtain at least one promotion information corresponding to each promoter in the information promoter;

[0006] Obtain the target audience group corresponding to the target promotion information from the information promotion system, where the information promotion system includes multiple promotion information, each of the promotion information corresponds to at least one audience group, and the audience group is a group in the same enterprise that has a demand for the promotion information;

[0007] Based on the historical communication information between the candidate personnel in the information promoter and the associated audience of the target audience group, send the target promotion information to the target audience, where the associated audience is the target audience or other audiences associated with the target audience, and the candidate personnel include the promoters.

[0008] Optionally, before sending the target promotion information to the target audience, the method further includes:

[0009] Determine at least one target enterprise corresponding to the target promotion information in the information promotion system, where each promotion information in the information promotion system corresponds to at least one enterprise, and each enterprise corresponds to an audience group;

[0010] Select the target audience from the target audience group of the target enterprise.

[0011] Optionally, the associated audience is the audience manager of the target audience, and the step of sending the target promotion information to the target audience based on the historical communication information between the candidate personnel in the information promotion party and the associated audience of the target audience group includes:

[0012] Determine the organizational structure information of the target enterprise;

[0013] Determine the audience manager of the target audience according to the organizational structure information, and determine the promotion manager of the target promotion personnel according to the position structure information, wherein the position structure information of the information promotion party is included in the information promotion system;

[0014] Obtain the first conversation information between the audience manager and the promotion manager;

[0015] Send the promotion information to the target audience based on the first conversation information.

[0016] Optionally, determining the organizational structure information of the target enterprise includes:

[0017] Search in the database for the enterprise-related personnel in the information promotion party associated with the target enterprise, wherein the database contains the association relationship between the candidate personnel and the promoted enterprise;

[0018] Search in the database for the audience information of the target enterprise corresponding to the enterprise-related personnel, wherein the database contains the corresponding relationship between the candidate personnel and the audience information in the promoted enterprise, and the audience information includes the audience name and the audience position;

[0019] Determine the organizational structure information of the target enterprise according to the audience position and the audience name in the target enterprise.

[0020] Optionally, the step of sending the target promotion information to the target audience based on the historical communication information between the candidate personnel in the information promotion party and the associated audience of the target audience group includes:

[0021] Obtain the association degree between the associated audience and the audience-related personnel in the information promotion party from the database, wherein the database contains the association degree between the candidate personnel and the associated audience in the promoted enterprise, and the association degree is used to indicate the intimacy between the audience-related personnel and the associated audience;

[0022] Select the target associated personnel with the highest association degree from the audience-related personnel;

[0023] Obtain the second conversation information between the target associated personnel and the associated audience;

[0024] Send the promotion information to the target audience based on the second session information.

[0025] Optionally, before obtaining the association degree between the associated audience and the audience-related personnel in the information promoter from the database, the method further includes:

[0026] When the target contact information of the target audience is included in the information promotion system, determine the audience-related personnel with the target contact information according to the database, where the corresponding relationship between the contact information of the promoters and the audiences in the promoted enterprise is included in the database; or,

[0027] When the target contact information of the target audience is not included in the information promotion system, determine the audience-related personnel with the contact information of the audiences other than the target audience in the target enterprise according to the database, where the corresponding relationship between the contact information of the promoters and the audiences in the promoted enterprise is included in the database.

[0028] Optionally, selecting a target audience from the target audience group of the target enterprise includes:

[0029] According to the organizational structure information of the target enterprise, select the target audience with the lowest position from the target audience group, where the probability that the target audience accepts the target promotion information is greater than the probability that other audiences in the target enterprise accept the target promotion information.

[0030] In a second aspect, an information promotion device is provided, and the device includes:

[0031] A first acquisition module, configured to acquire at least one promotion information corresponding to each promoter in the information promoter;

[0032] A second acquisition module, configured to acquire a target audience group corresponding to the target promotion information from the information promotion system, where the information promotion system includes multiple promotion information, and each promotion information corresponds to at least one audience group, and the audience group is a group of audiences in the same enterprise who have a demand for the promotion information;

[0033] A sending module, configured to send the target promotion information to the target audience based on the historical communication information between the candidate personnel in the information promoter and the associated audiences of the target audience group, where the associated audience is the target audience or other audiences associated with the target audience, and the candidate personnel include the promoters.

[0034] In a third aspect, an electronic device is provided, including a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory communicate with each other through the communication bus;

[0035] A memory for storing a computer program;

[0036] A processor, when executing the program stored in the memory, implements the steps of any of the information promotion methods.

[0037] In a fourth aspect, a computer-readable storage medium is provided. The computer-readable storage medium stores a computer program, and when the computer program is executed by a processor, the steps of any of the information promotion methods are implemented.

[0038] Advantages of the embodiments of the present application:

[0039] This application is applied to the recommendation algorithm in the recommendation technology field. The embodiments of this application provide an information promotion method. The terminal obtains at least one promotion information corresponding to each promoter in the information promotion party, obtains the target audience group corresponding to the target promotion information from the information promotion system, and then based on the historical communication information between the candidate personnel in the information promotion party and the associated audience of the target audience group, sends the target promotion information to the target audience.

[0040] In this application, the target promoter does not directly promote information to the target audience, but makes prior contact through the candidate personnel in the information promotion party and the associated audience of the target audience group. After the target audience has some understanding of the target promotion information or the target promoter, the target promoter then promotes the information. This can improve the acceptance of the target audience for the target promotion information or the target promoter, thereby improving the conversion rate of the promotion information.

[0041] Of course, when implementing any product or method of this application, it is not necessarily required to achieve all the above advantages simultaneously. Description of the Drawings

[0042] In order to more clearly illustrate the technical solutions in the embodiments of this application or the prior art, the following will briefly introduce the drawings required for the description of the embodiments or the prior art. Obviously, for those of ordinary skill in the art, without creative efforts, other drawings can also be obtained based on these drawings.

[0043] Figure 1 Schematic diagram of the hardware environment of an information promotion method provided by an embodiment of this application;

[0044] Figure 2 Flowchart of an information promotion method provided by an embodiment of this application;

[0045] Figure 3 Schematic diagram of the structure of an information promotion device provided by an embodiment of this application;

[0046] Figure 4 Schematic diagram of a structure of an electronic device provided by an embodiment of the present application. Detailed implementation manners

[0047] To make the objectives, technical solutions, and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present application. Apparently, the described embodiments are some, but not all, of the embodiments of the present application. All other embodiments obtained by those of ordinary skill in the art based on the embodiments of the present application without creative efforts shall fall within the protection scope of the present application.

[0048] In subsequent descriptions, suffixes such as "module", "component", or "unit" used to represent elements are only for the convenience of description of the present application, and have no specific meaning in themselves. Therefore, "module" and "component" can be used interchangeably.

[0049] To solve the problems mentioned in the background art, according to one aspect of the embodiments of the present application, an embodiment of an information promotion method is provided.

[0050] Optionally, in the embodiments of the present application, the above information promotion method can be applied to a Figure 1 hardware environment composed of a terminal 101 and a server 103 as shown. As Figure 1 shown, the server 103 is connected to the terminal 101 through a network, and can be used to provide services for the terminal or a client installed on the terminal. A database 105 can be set on the server or independently of the server for providing data storage services for the server 103. The above network includes, but is not limited to, a wide area network, a metropolitan area network, or a local area network. The terminal 101 includes, but is not limited to, a PC, a mobile phone, a tablet computer, etc.

[0051] An information promotion method in the embodiments of the present application can be executed by the terminal 101, or can be executed by the server 103, or can be jointly executed by the server 103 and the terminal 101.

[0052] The embodiments of the present application provide an information promotion method, which can be applied to a terminal and is used to improve the conversion rate of promotion information.

[0053] The following will combine with the specific implementation manners to detail an information promotion method provided by the embodiments of the present application. As Figure 2 shown, the specific steps are as follows:

[0054] Step 201: Obtain at least one promotion information corresponding to each promoter in the information promoter.

[0055] In the embodiments of the present application, the information promoter is the party that promotes information to users. The information promoter corresponds to the enterprise to be promoted, and the enterprise to be promoted is an enterprise with a demand for promotional information. The information promoter includes multiple promoters, and each promoter corresponds to at least one promotional information. One promotional information can also correspond to at least one promoter.

[0056] The promotional information corresponding to each promoter can be recorded in the cloud, or in the information promotion system, or in the database. The terminal obtains at least one promotional information corresponding to each promoter in the information promoter.

[0057] Step 202: Obtain the target audience group corresponding to the target promotional information from the information promotion system.

[0058] Among them, the information promotion system includes multiple promotional information, and each promotional information corresponds to at least one audience group. The audience group is a group within the same enterprise that has a demand for the promotional information.

[0059] Each promotional information can correspond to at least one enterprise to be promoted, that is, the number of enterprises with a demand for the promotional information is at least one. One enterprise to be promoted contains one audience group, and the audience group is a group within the same enterprise that has a demand for the promotional information. Each audience group contains multiple audiences. Exemplarily, the audience group can be a group of business personnel.

[0060] The information promotion system can record multiple enterprises to be promoted corresponding to each promotional information, and the audience group in each enterprise to be promoted. After the promoter selects the target promotional information from multiple promotional information, the terminal obtains the target audience group corresponding to the target promotional information from the information promotion system.

[0061] Step 203: Send the target promotional information to the target audience based on the historical communication information between the candidate personnel in the information promoter and the associated audiences of the target audience group.

[0062] Among them, the associated audience is the target audience or other audiences associated with the target audience, and the candidate personnel include promoters.

[0063] The information promoter includes multiple candidate personnel. The candidate personnel are not limited to promoters. Exemplarily, the candidate personnel not only include business personnel, but also can be administrative personnel, technical personnel, etc. The candidate personnel have an association relationship with at least one associated audience of the target audience group. This association relationship indicates that the candidate personnel and the associated audience have historical communication information such as phone calls, emails, text messages, and instant messaging tools. The information promotion system records the historical communication information between the associated audience and the candidate personnel.

[0064] The associated audience is the target audience, or the associated audience is another audience related to the target audience. If the associated audience is another audience, for example, the associated audience and the target audience are in the same department of the same enterprise, or the associated audience has a good relationship with the target audience.

[0065] Since there is an associated relationship between the candidate to be selected and at least one associated audience in the audience group, the terminal can select the target candidate according to the historical communication information, and then push the information of the target candidate to the target promoter responsible for the target promotion information. Then, the target promoter can let the target candidate and the associated audience contact in advance. The target audience learns about the target promotion information or the target promoter through the associated audience, and then the target promoter sends the target promotion information to the target audience through the terminal.

[0066] Among them, the process of the terminal selecting the target candidate according to the historical communication information is as follows: The terminal can select the target candidate who has historical communication information with the associated audience, or can also select the target candidate who has historical communication information with the audience manager of the target audience.

[0067] Among them, selecting the target candidate who has historical communication information with the associated audience specifically means: For the candidate who has historical communication information with the associated audience, a target candidate can be randomly selected, or the target candidate with the highest degree of association can be selected. Among them, the highest degree of association can be that the contact times between the target candidate and the associated audience are the most frequent within the target time period, or the attitude in the communication content is good, or the information promotion system also has the closeness filled in by the candidate with the associated audience. The closeness includes: excellent, good, general, poor, very poor, and the closeness filled in by the target candidate is excellent or good.

[0068] In this application, the target promoter does not directly promote information to the target audience, but makes advance contact through the candidate to be selected in the information promoter and the associated audience of the target audience group. After the target audience has some understanding of the target promotion information or the target promoter, the target promoter then conducts information promotion. This can improve the acceptance degree of the target audience for the target promotion information or the target promoter, thereby improving the conversion rate of the promotion information.

[0069] As an optional implementation manner, before sending the target promotion information to the target audience, the method further includes: determining at least one target enterprise corresponding to the target promotion information in the information promotion system, where each promotion information in the information promotion system corresponds to at least one enterprise, and each enterprise corresponds to an audience group; selecting the target audience from the target audience group of the target enterprise.

[0070] In the embodiments of the present application, each promotion information may correspond to at least one promoted enterprise. One promoted enterprise includes one audience group. After the terminal determines the target promotion information, it determines the target enterprise corresponding to the target promotion information, then determines the target audience group corresponding to the target enterprise, and then selects the target audience from the target audience group.

[0071] Among them, selecting the target audience from the target audience group of the target enterprise includes: the terminal selects the target audience with the lowest position from the target audience group according to the organizational structure information of the target enterprise. The target audience with the lowest position is generally front-line personnel. Sending the target promotion information to front-line personnel by the target promoter can improve the acceptance rate of the target promotion information, thereby improving the conversion rate of the target promotion information.

[0072] As an alternative implementation manner, the associated audience is the audience manager of the target audience. Sending the target promotion information to the target audience based on the historical communication information between the candidate personnel in the information promotion party and the associated audience of the target audience group includes: determining the organizational structure information of the target enterprise; determining the audience manager of the target audience according to the organizational structure information, and determining the promotion manager of the target promoter according to the position structure information, where the position structure information of the information promotion party is included in the information promotion system; obtaining the first conversation information between the audience manager and the promotion manager; and sending the promotion information to the target audience based on the first conversation information.

[0073] As an alternative implementation manner, after the terminal determines the target enterprise, it obtains the organizational structure information of the target enterprise. The organizational structure information includes the department where each audience is located, job title, superior and subordinate personnel, and peer personnel. The terminal determines the audience manager of the target audience according to the superior personnel of the target audience. The present application does not limit that the audience manager and the target audience are in the same department, as long as the position of the audience manager is higher than that of the target audience. The position structure information of the information promotion party is also included in the information promotion system. The position structure information includes the department where each candidate personnel in the information promotion party is located, job title, superior and subordinate personnel, and peer personnel. The terminal determines the promotion manager of the target promoter according to the position structure information. The present application does not limit that the promotion manager and the target promoter are in the same department, as long as the position of the promotion manager is higher than that of the target promoter.

[0074] The terminal searches for the first conversation information between the audience manager and the promotion manager in the information promotion system, and then sends the first conversation information to the target promoter. The target promoter requests the promotion manager to explain the promotion matter to the audience manager, then the audience manager tells the promotion matter to the target audience, and then the target promoter sends the promotion information to the target audience.

[0075] Through prior communication between the promotion manager and the audience manager, this application enables the promotion manager to assist the target promotion personnel, ensuring the timely advancement of the target promotion information. Additionally, since the target audience has been informed of the promotion matters in advance by the audience manager, when the target promotion personnel send promotion information to the target audience, the acceptance rate of the target promotion information by the target audience can be increased, and the conversion rate of the target promotion information can be improved.

[0076] As an alternative implementation manner, determining the organizational structure information of the target enterprise includes: searching in the database for the enterprise-related personnel in the information promotion parties associated with the target enterprise, where the database contains the association relationships between the candidate personnel and the promoted enterprises; searching in the database for the audience information in the target enterprise corresponding to the enterprise-related personnel, where the database contains the corresponding relationships between the candidate personnel and the audience information in the promoted enterprises, and the audience information includes the audience name and the audience position; determining the organizational structure information of the target enterprise according to the audience position and the audience name in the target enterprise.

[0077] In the embodiment of this application, since the database contains the association relationships between the candidate personnel and the promoted enterprises, the terminal can determine the enterprise-related personnel in the information promotion parties associated with the target enterprise according to the database. The database also includes the audience information in the promoted enterprises corresponding to each candidate personnel, so the terminal can determine the audience information in the target enterprise corresponding to the enterprise-related personnel according to the database. The audience information includes the audience name and the audience position, and the terminal determines the organizational structure information of the target enterprise according to the audience name and the audience position.

[0078] In this application, since the database includes the promoted enterprises corresponding to the candidate personnel and the audience information in the promoted enterprises, the terminal can determine the enterprise-related personnel according to the target enterprise, and then determine the audience information in the target enterprise according to the enterprise-related personnel. In this way, the terminal can obtain all the audience information of the target enterprise possessed by the information promotion parties. Each audience in the organizational structure information of the target enterprise obtained in this way is associated with the personnel in the information promotion parties, and it is possible to make prior contact through the candidate personnel in the information promotion parties and the associated audiences in the target enterprise.

[0079] When there are personnel changes in the target enterprise, the information promotion system will send notification messages to the promotion personnel. The promotion personnel can send target push messages to the target audience based on the candidate personnel and the changed audience group. When there are other audience managers joining the target enterprise, the information promotion system can also send notification messages to the promotion managers at the same time, facilitating the promotion managers to assist the promotion personnel in information promotion. Among them, the notification messages can be sent using instant messaging tools such as emails, enterprise WeChat, or DingTalk. Preferably, for the newly recruited personnel in the target enterprise, the work content of the newly recruited personnel is also included in the information promotion system. The information promotion system can send notification messages to the promotion personnel corresponding to the work content, so that the notification messages are more targeted and avoid disturbing other personnel of the information promotion party.

[0080] As an alternative implementation method, sending target promotion information to the target audience based on the historical communication information between the candidate personnel in the information promotion party and the associated audience of the target audience group includes: obtaining the association degree between the associated audience and the audience associated personnel in the information promotion party from the database. Among them, the database contains the association degree between the candidate personnel and the associated audience in the enterprise to be promoted, and the association degree is used to indicate the intimacy between the audience associated personnel and the associated audience; selecting the target associated personnel with the highest association degree from the audience associated personnel; obtaining the second conversation information between the target associated personnel and the associated audience; and sending promotion information to the target audience based on the second conversation information.

[0081] The database contains the association degree between each candidate personnel and the associated audience in the enterprise to be promoted. The association degree is used to indicate the intimacy between the candidate personnel and the associated audience. The determination methods of the association degree include but are not limited to: the most frequent contact times between the candidate personnel and the associated audience within the target time period, or a good attitude in the communication content, or the closeness filled in by the candidate personnel in the information promotion system with the associated audience. The closeness includes: excellent, good, general, poor, very poor.

[0082] The terminal determines the associated audience that is in the same department as the target audience or has a close relationship, then determines at least one audience associated personnel having an association relationship with the associated audience according to the database, then determines the association degree between the audience associated personnel and the associated audience, selects the target associated personnel with the highest association degree from the audience associated personnel, and the terminal sends the information of the target associated personnel to the target promotion personnel. After the target promotion personnel requests the target associated personnel and the associated audience to contact in advance, the target promotion personnel then sends the target promotion information to the target audience.

[0083] The associated audience can be the target audience. In this way, the target associated person has informed the target audience about the promotion matters in advance, which can improve the acceptance of the target promotion information by the target audience. The associated audience can also be the person associated with the target audience. In this way, the target audience learns about the promotion matters informed by the target associated person through the associated audience, which can improve the acceptance of the target promotion information by the target audience.

[0084] As an optional implementation manner, before obtaining the association degree between the associated audience in the database and the audience associated person in the information promoter, the method further includes: when the target contact information of the target audience is included in the information promotion system, determining the audience associated person with the target contact information according to the database, where the database includes the corresponding relationship between the contact information of the promoter and the audience in the promoted enterprise; or, when the target contact information of the target audience is not included in the information promotion system, determining the audience associated person with the contact information of the audience other than the target audience in the target enterprise according to the database, where the database includes the corresponding relationship between the contact information of the promoter and the audience in the promoted enterprise.

[0085] In the embodiment of the present application, if the associated audience is the target audience, the target contact information of the target audience is included in the information promotion system, and the terminal searches in the database for the audience associated person corresponding to the target contact information; if the associated audience is the audience other than the target audience and the target contact information of the target audience is not included in the information promotion system, the terminal determines the target enterprise where the target audience is located and determines the audience associated person corresponding to the contact information of the audience under the target enterprise.

[0086] Based on the same technical concept, the embodiment of the present application also provides an information promotion device, as Figure 3 shown. The device includes:

[0087] A first acquisition module 301, configured to acquire at least one promotion information corresponding to each promoter in the information promoter;

[0088] A second acquisition module 302, configured to acquire the target audience group corresponding to the target promotion information from the information promotion system, where the information promotion system includes multiple promotion information, each promotion information corresponds to at least one audience group, and the audience group is a group in the same enterprise that has a demand for the promotion information;

[0089] A sending module 303, configured to send the target promotion information to the target audience based on the historical communication information between the candidate person in the information promoter and the associated audience of the target audience group, where the associated audience is the target audience or other audiences associated with the target audience, and the candidate person includes the promoter.

[0090] Optionally, the device is further configured to:

[0091] Determine at least one target enterprise corresponding to the target promotion information in the information promotion system, where each promotion information in the information promotion system corresponds to at least one enterprise, and each enterprise corresponds to an audience group;

[0092] Select target audiences from the target audience groups of the target enterprises.

[0093] Optionally, for the audience manager whose associated audience is the target audience, the sending module 303 is used to:

[0094] Determine the organizational structure information of the target enterprise;

[0095] Determine the audience manager of the target audience according to the organizational structure information, and determine the promotion manager of the target promotion personnel according to the position structure information, where the position structure information of the information promoter is included in the information promotion system;

[0096] Obtain the first session information between the audience manager and the promotion manager;

[0097] Send the promotion information to the target audience based on the first session information.

[0098] Optionally, the sending module 303 is further used to:

[0099] Search in the database for the enterprise-related personnel among the information promoters associated with the target enterprise, where the database contains the association relationships between the candidate personnel and the promoted enterprises;

[0100] Search in the database for the audience information in the target enterprise corresponding to the enterprise-related personnel, where the database contains the corresponding relationships between the candidate personnel and the audience information in the promoted enterprises, and the audience information includes the audience name and the audience position;

[0101] Determine the organizational structure information of the target enterprise according to the audience position and the audience name in the target enterprise.

[0102] Optionally, the sending module 303 is further used to:

[0103] Obtain the association degree between the associated audience and the audience-related personnel among the information promoters from the database, where the database contains the association degrees between the candidate personnel and the associated audiences in the promoted enterprises, and the association degree is used to indicate the intimacy between the audience-related personnel and the associated audience;

[0104] Select the target associated personnel with the highest association degree from the audience-related personnel;

[0105] Obtain the second session information between the target associated personnel and the associated audience;

[0106] Send the promotion information to the target audience based on the second session information.

[0107] Optionally, the device is further configured to:

[0108] When the target contact information of the target audience is included in the information promotion system, determining the audience associated personnel with the target contact information according to the database, where the database includes the corresponding relationship between the contact information of the promotion personnel and the audience in the promoted enterprise; or,

[0109] When the target contact information of the target audience is not included in the information promotion system, determining the audience associated personnel with the contact information of the audience other than the target audience in the target enterprise according to the database, where the database includes the corresponding relationship between the contact information of the promotion personnel and the audience in the promoted enterprise.

[0110] Optionally, the device is further configured to:

[0111] Selecting the target audience with the lowest position from the target audience group according to the organizational structure information of the target enterprise, where the probability that the target audience receives the target promotion information is greater than the probability that other audiences in the target enterprise receive the target promotion information.

[0112] According to another aspect of the embodiments of the present application, the present application provides an electronic device, as Figure 4 shown, including a memory 403, a processor 401, a communication interface 402 and a communication bus 404. A computer program that can run on the processor 401 is stored in the memory 403. The memory 403 and the processor 401 communicate through the communication interface 402 and the communication bus 404. When the processor 401 executes the computer program, the steps of the above method are implemented.

[0113] The memory and the processor in the above electronic device communicate through the communication bus and the communication interface. The communication bus may be a Peripheral Component Interconnect (PCI) bus or an Extended Industry Standard Architecture (EISA) bus, etc. The communication bus can be divided into an address bus, a data bus, a control bus, etc.

[0114] The memory may include a Random Access Memory (RAM), and may also include a non-volatile memory, such as at least one disk memory. Optionally, the memory may also be at least one storage device located far from the aforementioned processor.

[0115] The above-mentioned processor may be a general-purpose processor, including a Central Processing Unit (CPU for short), a Network Processor (NP for short), etc.; it may also be a Digital Signal Processor (DSP for short), an Application Specific Integrated Circuit (ASIC for short), a Field-Programmable Gate Array (FPGA for short), or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components.

[0116] According to another aspect of the embodiments of the present application, there is also provided a computer-readable medium having non-volatile program code executable by a processor.

[0117] Optionally, in the embodiments of the present application, the computer-readable medium is configured to store program code for the processor to execute the above method.

[0118] Optionally, specific examples in this embodiment may refer to the examples described in the above embodiments, and will not be elaborated herein.

[0119] When the embodiments of the present application are specifically implemented, reference may be made to the above various embodiments, and corresponding technical effects are achieved.

[0120] It can be understood that these embodiments described herein can be implemented by hardware, software, firmware, middleware, microcode, or a combination thereof. For hardware implementation, the processing unit can be implemented in one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field-Programmable Gate Arrays (FPGAs), general-purpose processors, controllers, microcontrollers, microprocessors, other electronic units for performing the functions described in the present application, or a combination thereof.

[0121] For software implementation, the technologies described herein can be implemented by units for performing the functions described herein. The software code can be stored in a memory and executed by a processor. The memory can be implemented inside or outside the processor.

[0122] Those of ordinary skill in the art can realize that the units and algorithm steps of each example described in combination with the embodiments disclosed herein can be implemented by electronic hardware, or a combination of computer software and electronic hardware. Whether these functions are executed in a hardware or software manner depends on the specific application and design constraints of the technical solution. Professional technicians can use different methods to implement the described functions for each specific application, but such implementation should not be considered to exceed the scope of this application.

[0123] Those skilled in the art can clearly understand that for the convenience and conciseness of description, the specific working processes of the systems, devices, and units described above can refer to the corresponding processes in the foregoing method embodiments, and will not be described herein again.

[0124] In the embodiments provided in this application, it should be understood that the disclosed devices and methods can be implemented in other ways. For example, the device embodiments described above are merely illustrative. For example, the division of the modules is only a logical function division. In actual implementation, there may be other division methods. For example, multiple modules or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the displayed or discussed mutual coupling, direct coupling, or communication connection can be through some interfaces. The indirect coupling or communication connection of devices or units can be in an electrical, mechanical, or other form.

[0125] The units described as separate components may or may not be physically separated. The components displayed as units may or may not be physical units, that is, they can be located in one place, or distributed to multiple network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of this embodiment.

[0126] In addition, the functional units in each embodiment of this application can be integrated into one processing unit, or each unit can exist physically alone, or two or more units can be integrated into one unit.

[0127] When the above-mentioned functions are implemented in the form of software function units and sold or used as independent products, they can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the embodiments of the present application, in essence, or the part that contributes to the prior art, or a part of this technical solution, can be embodied in the form of a software product. This computer software product is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute all or part of the steps of the methods described in the various embodiments of the present application. The foregoing storage medium includes: various media such as USB flash drives, mobile hard disks, ROM, RAM, magnetic disks, or optical discs that can store program codes. It should be noted that in this article, relational terms such as "first" and "second" are only used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Moreover, the term "comprising", "including" or any other variation thereof is intended to cover a non-exclusive inclusion, so that a process, method, article or device comprising a series of elements not only includes those elements, but also includes other elements not expressly listed, or further includes elements inherent to such process, method, article or device. Without further limitation, an element defined by the statement "comprising a..." does not exclude the existence of additional identical elements in the process, method, article or device comprising the said element.

[0128] The above are only specific embodiments of the present application, enabling those skilled in the art to understand or implement the present application. Various modifications to these embodiments will be obvious to those skilled in the art, and the general principles defined herein can be implemented in other embodiments without departing from the spirit or scope of the present application. Therefore, the present application will not be limited to these embodiments shown herein, but rather to the broadest scope consistent with the principles and novel features claimed herein.

Claims

1. An information promotion method, characterized in that, The method includes: Obtaining at least one promotion information corresponding to each promoter in the information promoter; Obtaining the target audience group corresponding to the target promotion information from the information promotion system, where the information promotion system includes multiple promotion information, and each promotion information corresponds to at least one audience group, and the audience group is a group in the same enterprise that has a demand for the promotion information; Based on the historical communication information between the candidate personnel in the information promoter and the associated audience of the target audience group, sending the target promotion information to the target audience, where the associated audience is the target audience or other audiences associated with the target audience, and the candidate personnel include the promoters; Wherein, the associated audience is the audience manager of the target audience, and the sending the target promotion information to the target audience based on the historical communication information between the candidate personnel in the information promoter and the associated audience of the target audience group includes: Determining at least one target enterprise corresponding to the target promotion information in the information promotion system; Determining the organizational structure information of the target enterprise; Determining the audience manager of the target audience according to the organizational structure information, and determining the promotion manager of the target promoter according to the position structure information, where the information promotion system includes the position structure information of the information promoter; Obtaining the first conversation information between the audience manager and the promotion manager; Sending the promotion information to the target audience based on the first conversation information; Sending the promotion information to the target audience based on the first conversation information includes: sending the first conversation information to the target promoter, so that the target promoter requests the promotion manager to explain the promotion matter to the audience manager, the audience manager tells the promotion matter to the target audience, and then the target promoter sends the promotion information to the target audience.

2. The method according to claim 1, characterized in that, Before sending the target promotion information to the target audience, the method further includes: Determining at least one target enterprise corresponding to the target promotion information in the information promotion system, where each promotion information in the information promotion system corresponds to at least one enterprise, and each enterprise corresponds to an audience group; Selecting a target audience from the target audience group of the target enterprise.

3. The method according to claim 2, characterized in that, Determining the organizational structure information of the target enterprise includes: Searching in the database for the enterprise-related personnel in the information promoter associated with the target enterprise, where the database contains the association relationship between the candidate personnel and the promoted enterprise; Searching in the database for the audience information in the target enterprise corresponding to the enterprise-related personnel, where the database contains the corresponding relationship between the candidate personnel and the information of the audiences in the promoted enterprise, and the audience information includes the audience name and the audience position; Determining the organizational structure information of the target enterprise according to the audience position and the audience name in the target enterprise.

4. The method according to claim 1, wherein The sending the target promotion information to the target audience based on the historical communication information between the candidate personnel in the information promoter and the associated audience of the target audience group includes: Obtain the degree of association between the associated audience and the audience-associated personnel in the information promoter from a database, where the database contains the degree of association between the candidate personnel and the associated audience in the enterprise to be promoted, and the degree of association is used to indicate the intimacy between the audience-associated personnel and the associated audience; Select the target associated personnel with the highest degree of association from the audience-associated personnel; Obtain the second session information between the target associated personnel and the associated audience; Send the promotion information to the target audience based on the second session information; Wherein, sending the promotion information to the target audience based on the second session information includes: Send the information of the target associated personnel to the target promoter, so that the target promoter requests the target associated personnel and the associated audience to contact in advance. After the target promoter obtains the second session information of the advance contact, send the target promotion information to the target audience.

5. The method according to claim 4, characterized in that Before obtaining the degree of association between the associated audience and the audience-associated personnel in the information promoter from the database, the method further includes: When the target contact information of the target audience is included in the information promotion system, determine the audience-associated personnel with the target contact information according to the database, where the database contains the corresponding relationship between the promoter and the contact information of the audience in the enterprise to be promoted; or, When the target contact information of the target audience is not included in the information promotion system, determine the audience-associated personnel with the contact information of the audience other than the target audience in the target enterprise according to the database, where the database contains the corresponding relationship between the promoter and the contact information of the audience in the enterprise to be promoted.

6. The method according to claim 2, wherein Selecting a target audience from the target audience group of the target enterprise includes: According to the organizational structure information of the target enterprise, select the target audience with the lowest position from the target audience group, where the probability that the target audience accepts the target promotion information is greater than the probability that other audiences in the target enterprise accept the target promotion information.

7. An information promotion device, characterized in that, The device includes: A first acquisition module, configured to acquire at least one promotion information corresponding to each promoter in the information promoter; A second acquisition module, configured to acquire the target audience group corresponding to the target promotion information from the information promotion system, where the information promotion system includes multiple promotion information, and each promotion information corresponds to at least one audience group, and the audience group is a group of people in the same enterprise who have a need for the promotion information; A sending module, configured to send the target promotion information to the target audience based on the historical communication information between the candidate personnel in the information promoter and the associated audience of the target audience group, where the associated audience is the target audience or other audiences associated with the target audience, and the candidate personnel includes the promoter; Wherein, the associated audience is the audience manager of the target audience, and the sending module is configured to: Determine the organizational structure information of the target enterprise; Determine the audience manager of the target audience according to the organizational structure information, and determine the promotion manager of the target promotion personnel according to the position structure information, wherein the position structure information of the information promoter is included in the information promotion system; Obtain the first session information between the audience manager and the promotion manager; Send the promotion information to the target audience based on the first session information; Sending the promotion information to the target audience based on the first session information includes: sending the first session information to the target promotion personnel, so that the target promotion personnel requests the promotion manager to explain the promotion matters to the audience manager, the audience manager informs the target audience of the promotion matters, and then the target promotion personnel sends the promotion information to the target audience.

8. An electronic device, characterized in that, It includes a processor, a communication interface, a memory and a communication bus. Among them, the processor, the communication interface and the memory complete mutual communication through the communication bus; The memory is used to store computer programs; The processor is used to implement the method steps described in any one of claims 1-6 when executing the programs stored on the memory.

9. A computer-readable storage medium, characterized in that, The computer-readable storage medium stores a computer program, and when the computer program is executed by the processor, the method steps described in any one of claims 1-6 are implemented.

Images