Information display method, device, electronic device and storage medium

Abstract

The present disclosure relates to an information display method, device, electronic device and storage medium, the method comprising displaying a target page including first object recommendation information; during the display of the first object recommendation information, the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information is scrolled and displayed in a preset interactive area of ​​the target page; the associated live broadcast room is used to recommend the associated objects of the first object recommendation information, and the preset interactive area is the recommended interactive area corresponding to the associated live broadcast room. The embodiment of the present disclosure can effectively render the live broadcast atmosphere of the associated live broadcast room corresponding to the first object recommendation information, improve the user's understanding of the object to be recommended, and enhance the immersiveness of the live broadcast atmosphere and the interactivity of the page on the basis of improving the user's perception of the live broadcast; and can realize the joint recommendation of objects, effectively enrich the object recommendation form, and thus can better improve the recommendation effect of the object, reduce the waste of resources caused by the push of invalid information, and improve the system performance.

Description

Technical Field

[0001] The present disclosure relates to the field of Internet technology, and in particular to an information display method, device, electronic device and storage medium. Background Art

[0002] With the development of Internet technology, various information can be widely disseminated on the Internet platform, bringing great convenience to people's life and work.

[0003] In the related art, when recommending objects such as items, applications, novels, etc. to users, the relevant recommendation information of the object is generally displayed on the corresponding page, and clickable control information is displayed on the page so that the user can trigger the display of the object's details page and other related pages. However, in the above object recommendation process, only the recommendation information and control information are displayed, the object recommendation form is single, the interactivity is poor, and the pushed object recommendation information is easily ignored, resulting in poor promotion effect. In addition, invalid information push also causes problems such as waste of platform resources and reduced system performance. Summary of the invention

[0004] The present disclosure provides an information display method, device, electronic device and storage medium to at least solve the problems in the related art that the object recommendation form is single, the interactivity is poor, the pushed object recommendation information is easily ignored, the promotion effect is poor, and the invalid information push also causes the waste of platform resources and the reduction of system performance. The technical solution of the present disclosure is as follows:

[0005] According to a first aspect of an embodiment of the present disclosure, there is provided an information display method, including:

[0006] displaying a target page including the recommended information of the first object;

[0007] During the display of the first object recommendation information, the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information is scrolled and displayed in the preset interactive area of ​​the target page;

[0008] Among them, the associated live broadcast room is used to recommend the associated object of the first object recommendation information, and the preset interaction area is the recommended interaction area corresponding to the associated live broadcast room.

[0009] In an optional embodiment, during the display process of the first object recommendation information, scrolling and displaying the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information in the preset interactive area of ​​the target page includes:

[0010] During the display of the first object recommendation information, the live broadcast recommendation information is displayed in a scrolling manner in the preset interaction area, and the first interaction operation information with a first preset motion effect is displayed in the preset interaction area;

[0011] Among them, the first preset animation effect is used to render the live broadcast atmosphere of the associated live broadcast room; the first interactive operation information is used to trigger the display of the live broadcast page corresponding to the associated live broadcast room.

[0012] In an optional embodiment, the method further includes:

[0013] In response to a live broadcast page display instruction triggered based on the first interactive operation information, the live broadcast page is displayed.

[0014] In an optional embodiment, the method further includes:

[0015] When the display of the first object recommendation information is finished, a preset pop-up window is displayed on the target page, wherein the preset pop-up window includes introduction information corresponding to the associated live broadcast room and second interactive operation information with a second preset animation effect;

[0016] Among them, the second preset animation effect is used to render the live broadcast atmosphere of the associated live broadcast room, and the second interactive operation information is used to trigger the display of the associated live broadcast room.

[0017] In an optional embodiment, before displaying the target page including the first object recommendation information, the method further includes:

[0018] In response to the application startup instruction, display a startup page, wherein the startup page displays the second object recommendation information corresponding to the associated live broadcast room;

[0019] During the display of the second object recommendation information, the third interactive operation information provided with the third preset animation effect is displayed on the startup page;

[0020] Among them, the third preset animation effect is used to render the live broadcast atmosphere of the associated live broadcast room, and the third interactive operation information is used to trigger the display of the associated live broadcast room.

[0021] In an optional embodiment, displaying the target page including the first object recommendation information includes:

[0022] When the display of the second object recommendation information is finished, displaying a target page including the first object recommendation information;

[0023] The first object recommendation information and the second object recommendation information are two consecutively displayed object recommendation information corresponding to the same object to be recommended.

[0024] In an optional embodiment, the first object recommendation information is different from the live broadcast screen of the associated live broadcast room, and the method further includes:

[0025] Determine the live broadcast status information of the publishing account corresponding to the first object recommendation information;

[0026] The step of scrolling and displaying the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information in the preset interactive area of ​​the target page comprises:

[0027] When the live broadcast status information indicates that the publishing account is in a live broadcast status, the live broadcast recommendation information is scrolled and displayed in the preset interaction area.

[0028] In an optional embodiment, the method further includes:

[0029] Determine the live broadcast object corresponding to the associated live broadcast room;

[0030] During the display process of the first object recommendation information, detecting a currently displayed object in the first object recommendation information;

[0031] The step of scrolling and displaying the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information in the preset interactive area of ​​the target page comprises:

[0032] In a case where the detected current display object matches the live broadcast object, the live broadcast recommendation information is scrolled and displayed in the preset interaction area.

[0033] In an optional embodiment, the method further includes:

[0034] Obtaining live broadcast content data corresponding to the associated live broadcast room;

[0035] The live broadcast recommendation information is generated based on the live broadcast content data.

[0036] In an optional embodiment, the method further includes:

[0037] Determining a target object type corresponding to the first object recommendation information;

[0038] Based on the target object type, determining a target live broadcast recommendation style from a plurality of live broadcast recommendation styles;

[0039] The step of scrolling and displaying the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information in the preset interactive area of ​​the target page comprises:

[0040] Based on the target live broadcast recommendation style, the live broadcast recommendation information is displayed in the preset interaction area.

[0041] According to a second aspect of an embodiment of the present disclosure, there is provided an information display device, including:

[0042] A target page display module, configured to display a target page including the first object recommendation information;

[0043] A live broadcast recommendation information display module is configured to execute, during the display process of the first object recommendation information, scrollingly display the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information in a preset interactive area of ​​the target page;

[0044] Among them, the associated live broadcast room is used to recommend the associated object of the first object recommendation information, and the preset interaction area is the recommended interaction area corresponding to the associated live broadcast room.

[0045] In an optional embodiment, the live broadcast recommendation information display module 820 includes a module specifically configured to execute, during the display process of the first object recommendation information, scrollingly displaying the live broadcast recommendation information in the preset interaction area, and displaying the first interactive operation information with a first preset motion effect in the preset interaction area;

[0046] Among them, the first preset animation effect is used to render the live broadcast atmosphere of the associated live broadcast room; the first interactive operation information is used to trigger the display of the live broadcast page corresponding to the associated live broadcast room.

[0047] In an optional embodiment, the device further comprises:

[0048] The associated live broadcast room display module is configured to execute a live broadcast page display instruction in response to being triggered based on the first interactive operation information, and display the live broadcast page.

[0049] In an optional embodiment, the device further comprises:

[0050] A preset pop-up window display module is configured to display a preset pop-up window on the target page when the display of the first object recommendation information ends, wherein the preset pop-up window includes introduction information corresponding to the associated live broadcast room and second interactive operation information with a second preset animation effect;

[0051] Among them, the second preset animation effect is used to render the live broadcast atmosphere of the associated live broadcast room, and the second interactive operation information is used to trigger the display of the associated live broadcast room.

[0052] In an optional embodiment, the device further comprises:

[0053] A startup page display module is configured to execute, before displaying the target page including the first object recommendation information, in response to an application startup instruction, displaying a startup page, wherein the startup page displays the second object recommendation information corresponding to the associated live broadcast room;

[0054] A third interactive operation information display module is configured to be executed during the display process of the second object recommendation information, and to display the third interactive operation information provided with a third preset animation effect on the startup page;

[0055] Among them, the third preset animation effect is used to render the live broadcast atmosphere of the associated live broadcast room, and the third interactive operation information is used to trigger the display of the associated live broadcast room.

[0056] In an optional embodiment, the target page display module is specifically configured to display a target page including the first object recommendation information when the display of the second object recommendation information ends;

[0057] The first object recommendation information and the second object recommendation information are two consecutively displayed object recommendation information corresponding to the same object to be recommended.

[0058] In an optional embodiment, the first object recommendation information is different from the live broadcast screen of the associated live broadcast room, and the device further includes:

[0059] A live broadcast status information determination module, configured to determine the live broadcast status information of the publishing account corresponding to the first object recommendation information;

[0060] The live broadcast recommendation information display module is specifically configured to execute, when the live broadcast status information indicates that the publishing account is in a live broadcast status, scrollingly displaying the live broadcast recommendation information in the preset interaction area.

[0061] In an optional embodiment, the device further comprises:

[0062] A live broadcast object determination module is configured to determine the live broadcast object corresponding to the associated live broadcast room;

[0063] a current display object module, configured to detect a current display object in the first object recommendation information during the display process of the first object recommendation information;

[0064] The live broadcast recommendation information display module is specifically configured to execute, when the detected current display object matches the live broadcast object, scrollingly displaying the live broadcast recommendation information in the preset interaction area.

[0065] In an optional embodiment, the device further comprises:

[0066] A live broadcast content data acquisition module is configured to acquire live broadcast content data corresponding to the associated live broadcast room;

[0067] The live broadcast recommendation information generation module is configured to generate the live broadcast recommendation information based on the live broadcast content data.

[0068] In an optional embodiment, the device further comprises:

[0069] a target object type determination module, configured to determine the target object type corresponding to the first object recommendation information;

[0070] A target live broadcast recommendation style determination module is configured to determine a target live broadcast recommendation style from a plurality of live broadcast recommendation styles based on the target object type;

[0071] The live broadcast recommendation information display module is specifically configured to perform the following steps:

[0072] Based on the target live broadcast recommendation style, the live broadcast recommendation information is displayed in the preset interaction area.

[0073] According to a third aspect of an embodiment of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement a method as described in any one of the above-mentioned first aspects.

[0074] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute any method described in the first aspect of the embodiment of the present disclosure.

[0075] According to a fifth aspect of an embodiment of the present disclosure, there is provided a computer program product comprising instructions, which, when executed on a computer, enables the computer to execute any one of the methods described in the first aspect of the embodiment of the present disclosure.

[0076] The technical solution provided by the embodiments of the present disclosure brings at least the following beneficial effects:

[0077] In the process of recommending objects on the target page in combination with the first object recommendation information, the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information is scrolled and displayed in the preset interactive area of ​​the associated live broadcast room in the target page, which can effectively render the live broadcast atmosphere of the associated live broadcast room corresponding to the first object recommendation information, and can comprehensively enhance the user's understanding of the objects to be recommended. On the basis of improving the user's perception of the live broadcast, the immersion of the live broadcast atmosphere and the interactivity of the page are enhanced; and in combination with the first object recommendation information and the associated live broadcast room, object joint recommendation can be realized, which effectively enriches the object recommendation form, and then can better improve the object recommendation effect, reduce the waste of resources caused by the push of invalid information, and improve system performance.

[0078] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0079] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0080] Figure 1 is a schematic diagram of an application environment according to an exemplary embodiment;

[0081] Figure 2 is a flow chart of an information display method according to an exemplary embodiment;

[0082] Figure 3 is a schematic diagram of a target page provided according to an exemplary embodiment;

[0083] Figure 4 is a schematic diagram of another target page provided according to an exemplary embodiment;

[0084] Figure 5 is a schematic diagram of a target page with a preset pop-up window displayed according to an exemplary embodiment;

[0085] Figure 6 is a schematic diagram of a startup page provided according to an exemplary embodiment;

[0086] Figure 7 is a schematic diagram of a page in a process of displaying object recommendation information provided according to an exemplary embodiment;

[0087] Figure 8 is a block diagram of an information display device according to an exemplary embodiment;

[0088] Fig. 9 The invention is a block diagram of an electronic device for information presentation according to an exemplary embodiment. DETAILED DESCRIPTION

[0089] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0090] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0091] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0092] See also Figure 1 , see Figure 1 , Figure 1 is a schematic diagram of an application environment according to an exemplary embodiment. Figure 1 As shown, the application environment may include a terminal 100 and a server 200 .

[0093] In an optional embodiment, the terminal 100 can be used to provide information display services to any user. Specifically, the terminal 100 may include but is not limited to electronic devices such as smart phones, desktop computers, tablet computers, laptops, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, smart wearable devices, etc., and may also be software running on the above electronic devices, such as applications. Optionally, the operating system running on the electronic device may include but is not limited to Android, IOS, Linux, Windows, etc.

[0094] In an optional embodiment, the server 200 may provide background services for the terminal 100. Specifically, the server 200 may be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server providing cloud computing services.

[0095] In addition, it should be noted that Figure 1 What is shown is only one application environment provided by the present disclosure. In actual application, other application environments may also be included, for example, more terminals may be included.

[0096] In the embodiments of this specification, the terminal 100 and the server 200 may be directly or indirectly connected via wired or wireless communication, which is not limited in this disclosure.

[0097] Figure 2 is a flowchart of an information display method according to an exemplary embodiment. Figure 2 As shown, the information display method is used in a terminal electronic device and includes the following steps.

[0098] In step S201, a target page including first object recommendation information is displayed.

[0099] In a specific embodiment, the first object recommendation information may be a multimedia resource for introducing the first object to be recommended. Specifically, the multimedia resource may include static resources such as text and images, and may also include dynamic resources such as short videos. The first object to be recommended may include at least one object to be recommended. Specifically, the object to be recommended may include objects that need to be promoted, such as commodities, applications, and novels.

[0100] In a specific embodiment, the target page may be a page for displaying the recommendation information of the first object. Optionally, the target page may be a startup page in a preset application or a preset network platform, or may be a multimedia resource display page (non-startup page) in a preset application or a preset network platform. Specifically, the preset application may be an application capable of recommending multimedia resources; optionally, the preset application may also publish multimedia resources, etc. The preset network platform may be a network platform capable of recommending multimedia resources; optionally, the preset network platform may also publish multimedia resources, etc.

[0101] In step S203, during the display process of the first object recommendation information, the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information is scrolled and displayed in the preset interactive area of ​​the target page.

[0102] In a specific embodiment, the above-mentioned associated live broadcast room can be used to recommend the associated object of the first object recommendation information; optionally, the publishing account corresponding to the first object recommendation information can be the same account as the live broadcast account of the associated live broadcast room, and optionally, the first recommended object can be the same object as the associated object, or they can be different objects. Specifically, optionally, the live broadcast account of the associated live broadcast room can be an account of a certain brand, and optionally, when the first recommended object and the associated object are different objects, the first recommended object and the associated object can be objects of the same brand.

[0103] In a specific embodiment, the preset interactive area may be an interactive area corresponding to an associated live broadcast room, that is, an interactive area for recommending an associated live broadcast room. Specifically, the live broadcast recommendation information may be used to render the atmosphere of entering an associated live broadcast room. Optionally, the live broadcast recommendation information may include multiple information for rendering the atmosphere of entering an associated live broadcast room. Optionally, the atmosphere of entering an associated live broadcast room may be rendered by prompting the user to enter the associated live broadcast room. Accordingly, the live broadcast recommendation information may include live broadcast prompt information, that is, information prompting the user to enter the associated live broadcast room, such as "watch quickly", "watch quickly", etc. Optionally, the atmosphere of entering an associated live broadcast room may be rendered by introducing relevant information of the associated live broadcast room. Accordingly, the live broadcast recommendation information may include live broadcast introduction information, that is, introduction information of the associated live broadcast room, such as "discount xx", "x (number) users are watching the live broadcast", etc.

[0104] In an optional embodiment, the live broadcast recommendation information that can be preset by the user can also be generated in real time in combination with the live broadcast content data of the associated live broadcast room during the display process of the first object recommendation information.

[0105] Get the live content data corresponding to the associated live room;

[0106] Generate live broadcast recommendation information based on live broadcast content data.

[0107] In a specific embodiment, the live content data corresponding to the above-mentioned associated live broadcast room may be the real-time live broadcast data in the associated live broadcast room. Specifically, the live content data may include live voice data, image information in the live broadcast screen, text information in the live broadcast screen, and the number of viewers in the live broadcast room. Optionally, the live content data may be extracted in combination with speech recognition technology, image recognition technology, etc., and the extracted keywords or key images (such as image identifiers of recommended objects in the live broadcast room, etc.) may be combined to generate live recommendation information.

[0108] In the above embodiment, live broadcast recommendation information is generated in combination with the live broadcast content data corresponding to the associated live broadcast room, which can improve the authenticity and effectiveness of the live broadcast recommendation, help users better understand the associated live broadcast room, and improve the user's satisfaction with the information in the associated live broadcast room after entering the associated live broadcast room, thereby reducing the resource consumption caused by invalid live broadcast stream push processing and greatly improving the system performance of the live broadcast system.

[0109] In an optional embodiment, the above method may further include:

[0110] Determine the live broadcast object corresponding to the associated live broadcast room;

[0111] During the display process of the first object recommendation information, detecting a current display object in the first object recommendation information;

[0112] Correspondingly, the above-mentioned scrolling display of the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information in the preset interactive area of ​​the target page includes:

[0113] When the detected current display object matches the live broadcast object, the live broadcast recommendation information is scrolled and displayed in the preset interactive area.

[0114] In a specific embodiment, the live broadcast object corresponding to the associated live broadcast room may be the currently recommended object in the associated live broadcast room. Optionally, the live broadcast object corresponding to the associated live broadcast room may be determined in real time by recognizing live broadcast voice or the like.

[0115] In a specific embodiment, the currently displayed object in the first object recommendation information may be detected by performing target detection on the real-time screen image during the display process of the first object recommendation information.

[0116] Optionally, when the current display object is the same as the live broadcast object, it can be determined that the detected current display object matches the live broadcast object, and accordingly, scrolling display of live broadcast recommendation information can be triggered.

[0117] In the above embodiment, the live broadcast object corresponding to the associated live broadcast room is combined with the matching situation of the current display object in the first object recommendation information to trigger the scrolling display of the live broadcast recommendation information in the preset interactive area, so that the recommendation of the associated live broadcast room can be more targeted, and the effect of "what is recommended is what is seen" can be achieved, which greatly improves the recommendation effect of the associated live broadcast room, reduces the waste of resources caused by invalid live broadcast stream push, and improves the system performance of the live broadcast system.

[0118] In an optional embodiment, in the process of displaying the first object recommendation information, scrolling and displaying the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information in the preset interactive area of ​​the target page may include:

[0119] In the process of displaying the first object recommendation information, the live broadcast recommendation information is displayed in a scrolling manner in the preset interaction area, and the first interactive operation information with a first preset motion effect is displayed in the preset interaction area;

[0120] In a specific embodiment, the first preset animation can be used to render the live broadcast atmosphere of the associated live broadcast room; the first interactive operation information can be used to trigger the display of the associated live broadcast room. Optionally, while scrolling and displaying the live broadcast recommendation information, the first interactive operation information with the first preset animation can be displayed in the preset interactive area.

[0121] In the above embodiment, while scrolling and displaying the live broadcast recommendation information of the associated live broadcast room, displaying the first preset animation effect in the area where the first interactive operation information used to trigger the display of the associated live broadcast room is located can help users focus on the display trigger area of ​​the associated live broadcast room, improve the user's operational convenience in jumping to the associated live broadcast room and the display trigger rate of the associated live broadcast room, thereby better improving the recommendation effect of objects in the live broadcast room, reducing the waste of resources caused by the push of invalid information, and improving system performance.

[0122] In an optional embodiment, different object recommendation information may correspond to different live broadcast recommendation styles. Optionally, the live broadcast recommendation style corresponding to each object recommendation information may be pre-set, or a certain live broadcast recommendation style may be randomly selected, or the correspondence between the object types corresponding to different object recommendation information and different live broadcast recommendation styles may be pre-set. Accordingly, the above method further includes:

[0123] Determine a target object type corresponding to the first object recommendation information;

[0124] Based on the target object type, determine the target live broadcast recommendation style from multiple live broadcast recommendation styles;

[0125] Correspondingly, the above-mentioned scrolling display of the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information in the preset interactive area of ​​the target page includes:

[0126] Based on the target live broadcast recommendation style, the live broadcast recommendation information is displayed in the preset interactive area.

[0127] In a specific embodiment, the multiple live broadcast recommendation styles may be display styles of multiple preset interactive areas (interactive areas corresponding to the associated live broadcast room). Optionally, the preset interactive area often includes operation information (first interactive operation information) that triggers the display of the corresponding live broadcast page of the associated live broadcast room; optionally, the multiple live broadcast recommendation styles may include a first live broadcast recommendation style and a second live broadcast recommendation style. Among them, the first live broadcast recommendation style may be: the preset interactive area is the display style of the area where the first interactive operation information is located (that is, the display of the corresponding live broadcast page of the associated live broadcast room can be triggered based on any area in the preset interactive area). For example, the first interactive operation information is a certain control, and accordingly, the preset interactive area can be the area where the control is located. The second live broadcast recommendation style may be: the preset interactive area includes the display style of the area where the first interactive operation information is located and the area where the live broadcast recommendation information is located.

[0128] In a specific embodiment, the correspondence between different object types and live broadcast recommendation styles can be preset. Accordingly, the target live broadcast recommendation style corresponding to the target object type can be determined in combination with the target object type corresponding to the first object recommendation information (the type of the object in the first object recommendation information). Specifically, the object type can be divided in combination with actual applications, such as clothing, travel, etc. Specifically, the correspondence between the object type and the live broadcast recommendation style can be determined in advance based on the recommendation test results of the associated live broadcast rooms of each object type under multiple live broadcast recommendation styles. Specifically, the live broadcast recommendation style with the best recommendation effect represented by the recommendation test results can be used as the live broadcast recommendation type corresponding to the object type in combination with the recommendation test results.

[0129] In a specific embodiment, when the target live broadcast recommendation style is the first live broadcast recommendation style, the preset interactive area may be the area where the first interactive operation information is located, such as Figure 3 As shown, Figure 3 is an example diagram of a target page provided according to an exemplary embodiment. Specifically, the area corresponding to 301 may be the area where the first interactive operation information is located (preset interactive area). The animation corresponding to 302 may be the first preset animation, and combined with Figure 3 a and Figure 3 b It can be seen that the live broadcast recommendation information may include "Watch quickly" and "Discount XX", and "Watch quickly" and "Discount XX" are scrollingly displayed in the area where the first interactive operation information is located.

[0130] In a specific embodiment, when the target live broadcast recommendation style is the second live broadcast recommendation style, the preset interaction area may include an area where the first interaction operation information is located, such as Figure 4 As shown, Figure 4 403 is an example diagram of another target page provided according to an exemplary embodiment. Specifically, the area corresponding to 403 may be a preset interactive area, and the area 401 in the preset interactive area where the first interactive operation information is located. The animation corresponding to 402 may be the first preset animation, and combined with Figure 4 a and Figure 4 b It can be seen that the live broadcast recommendation information may include "discount XX" and "X people are watching", and "discount XX" and "X people are watching" are scrolled and displayed in the preset interactive area where the first interactive operation information is not located.

[0131] In the above embodiment, the live broadcast recommendation style is determined in combination with the object type corresponding to the object recommendation information, so that the live broadcast recommendation information can be displayed more specifically, and the richness of the recommendation information styles of the associated live broadcast rooms in the preset interactive area can be greatly improved, thereby enhancing the fun of the associated live broadcast room recommendation process, effectively improving the recommendation effect of the associated live broadcast rooms, and thus better improving the object recommendation effect.

[0132] In an optional embodiment, the first object recommendation information is different from the live broadcast screen of the associated live broadcast room. Optionally, the method may further include:

[0133] Determine the live broadcast status information of the publishing account corresponding to the first object recommendation information;

[0134] Correspondingly, the above-mentioned scrolling display of the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information in the preset interactive area of ​​the target page may include:

[0135] When the live broadcast status information indicates that the publishing account is in the live broadcast status, the live broadcast recommendation information is scrolled and displayed in the preset interactive area.

[0136] In a specific embodiment, the publishing account corresponding to the first object recommendation information may be the account that published the first object recommendation information. Optionally, the live broadcast status information may include a live broadcast status or a non-live broadcast status. Optionally, when the live broadcast status information indicates that the publishing account is in a live broadcast status, the live broadcast recommendation information may be scrolled and displayed in a preset interactive area.

[0137] In the above embodiment, combined with the live broadcast status information of the publishing account corresponding to the first object recommendation information, when the live broadcast status information indicates that the publishing account is in the live broadcast state, the live broadcast recommendation information is scrolled and displayed in the preset interactive area. The live broadcast atmosphere of the associated live broadcast room corresponding to the first object recommendation information can be effectively rendered in combination with the live broadcast recommendation information, thereby improving the user's perception of the live broadcast, and enhancing the immersion in the live broadcast atmosphere and the interactivity of the page.

[0138] In an optional embodiment, the above method may further include:

[0139] In response to the live page display instruction triggered based on the first interactive operation information, the live page is displayed.

[0140] In a specific embodiment, the first interactive operation information may be an interactive control. Accordingly, the live page display instruction may be triggered by clicking the interactive control (first interactive operation information) or the like to display the associated live room.

[0141] In the above embodiment, the triggering of the live page display instruction in combination with the first interactive operation information displaying the first preset animation effect can enhance the user's perception of the live broadcast, enhance the immersiveness of the live broadcast atmosphere and the interactivity of the page, and thus better enhance the user experience.

[0142] In an optional embodiment, the above method may further include:

[0143] When the display of the first object recommendation information is finished, a preset pop-up window is displayed on the target page, the preset pop-up window including introduction information corresponding to the associated live broadcast room and second interactive operation information with a second preset animation effect;

[0144] In a specific embodiment, the second preset animation effect can be used to render the live broadcast atmosphere of the associated live broadcast room, and the second interactive operation information can be used to trigger the display of the associated live broadcast room.

[0145] In a specific embodiment, the introduction information corresponding to the associated live broadcast room may be information used to introduce the situation of the live broadcast room corresponding to the associated live broadcast room, such as information about recommended objects of the live broadcast room, the number of online viewers of the live broadcast room, etc.

[0146] In a specific embodiment, Figure 5 As shown, Figure 5 501 is a schematic diagram of a target page with a preset pop-up window according to an exemplary embodiment. Specifically, the pop-up window corresponding to 501 may be the preset pop-up window, which may include introduction information such as "X people are watching", "Lots of good things waiting for you", and the second interactive operation information 502 with a second preset animation effect.

[0147] In the above embodiment, when the display of the first object recommendation information is completed, combined with the preset pop-up window including the introduction information corresponding to the associated live broadcast room and the second interactive operation information with the second preset animation effect, the user can quickly and conveniently trigger the display of the associated live broadcast room based on further understanding of the associated live broadcast room to the corresponding live broadcast room, thereby improving the recommendation effect of the objects in the live broadcast room, reducing the waste of resources caused by the push of invalid information, and improving system performance.

[0148] In an optional embodiment, when the target page is a non-startup page, before displaying the target page including the first object recommendation information, the method may further include:

[0149] In response to the application startup instruction, a startup page is displayed, where the startup page displays the second object recommendation information corresponding to the associated live broadcast room;

[0150] During the display of the second object recommendation information, the third interactive operation information provided with the third preset animation effect is displayed on the startup page;

[0151] In a specific embodiment, the third preset animation is used to render the live broadcast atmosphere of the associated live broadcast room, and the third interactive operation information is used to trigger the display of the associated live broadcast room.

[0152] In a specific embodiment, the second object recommendation information may be a multimedia resource for introducing the second object to be recommended. Optionally, the second object to be recommended may be an object that needs to be recommended by the live broadcast account associated with the live broadcast room. Optionally, the second object to be recommended may be the same object as the first object to be recommended, or may be different objects, such as two objects of the same brand.

[0153] Optionally, before displaying the third interactive operation information with the third preset animation effect on the startup page, the live broadcast status information of the publishing account corresponding to the second object recommendation information can be determined. Accordingly, when the live broadcast status information indicates that the publishing account is in the live broadcast state, the third interactive operation information with the third preset animation effect can be displayed on the startup page.

[0154] In a specific embodiment, Figure 6 As shown, Figure 6 It is a schematic diagram of a startup page provided according to an exemplary embodiment; wherein the area corresponding to 601 may be the area corresponding to the third interactive operation information, and the information corresponding to 602 may be the third preset animation effect.

[0155] In the above embodiment, the interactive operation information with preset animation effects is provided throughout the entire display process of the object recommendation information corresponding to the associated live broadcast room, which can help users better perceive the live broadcast, enhance the immersiveness of the live broadcast atmosphere and the interactivity of the page, and thus better improve the operational convenience of users jumping to the associated live broadcast room.

[0156] In an optional embodiment, the target page including the first object recommendation information is displayed as follows:

[0157] When the display of the second object recommendation information is finished, displaying the target page including the first object recommendation information;

[0158] In actual applications, the display time of the startup page is often longer. Accordingly, in order to let users more fully understand the recommended object, the object recommendation information that is consistent with the second object recommendation information displayed on the startup page can be displayed on the target page when the second object recommendation information displayed on the startup page is finished. Accordingly, the above-mentioned first object recommendation information and the second object recommendation information can be two consecutively displayed object recommendation information corresponding to the same object to be recommended. For example, in a scene where the "essence" of an object to be recommended is introduced through a 12-second video, the second object recommendation information is the first 5 seconds of the video introducing the "essence" of the object to be recommended, and the first object recommendation information is the last 7 seconds of the video introducing the "essence" of the object to be recommended.

[0159] In the above embodiment, the object recommendation information corresponding to the same recommended object is displayed continuously in combination with the startup page and the target page displayed after the startup page. This can improve page continuity, provide a more complete understanding of the recommended object, improve object recommendation effects, reduce resource waste caused by the push of invalid information, and improve system performance.

[0160] In a specific embodiment, it is taken as an example that the recommended objects corresponding to the first object recommendation information and the second object recommendation information are both “essence”. Figure 7 As shown, Figure 7 is a schematic diagram of a page in a process of displaying object recommendation information according to an exemplary embodiment. Figure 7 As shown in a, when the application startup instruction is triggered, the second object recommendation information for introducing the "essence" can be displayed on the application startup page, and during the display of the second object recommendation information, the third interactive operation information with a third preset animation effect is displayed; if the user triggers the live page display instruction by clicking on the third interactive operation information, etc., it can jump to the associated live broadcast room; optionally, if the display of the second object recommendation information ends, the user does not trigger the live page display instruction, combined with Figure 7 b, it is possible to jump to the target page displaying the first object recommendation information for introducing the "essence", and during the display of the first object recommendation information, the first interactive operation information with the first preset animation effect and the scrolling live broadcast recommendation information are displayed; optionally, since there are multiple live broadcast recommendation styles in the target page, if the display of the second object recommendation information is finished and the user does not trigger the live broadcast page display instruction, it is possible to jump to Figure 7 c; optionally, if the user triggers the live page display instruction by clicking on the first interactive operation information, etc., the user can jump to the associated live room; optionally, if the first object recommendation information display is finished, the user does not trigger the live page display instruction, combined with Figure 7 As shown in FIG. 4 , a preset pop-up window including introduction information corresponding to the associated live broadcast room and second interactive operation information with a second preset animation effect can be displayed on the target page; optionally, if the user triggers the live broadcast page display instruction by clicking on the second interactive operation information, etc., the user can jump to the associated live broadcast room; optionally, the user can also click “Replay” to continue to display the first object recommendation information, or can trigger the display of the next object recommendation information by sliding, etc.

[0161] It can be seen from the technical solutions provided in the above embodiments of this specification that, in the process of recommending objects on the target page in combination with the first object recommendation information, this specification scrolls the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information in the preset interactive area of ​​the associated live broadcast room on the target page, which can effectively render the live broadcast atmosphere of the associated live broadcast room corresponding to the first object recommendation information, and can comprehensively enhance the user's understanding of the objects to be recommended, and on the basis of enhancing the user's perception of the live broadcast, enhance the immersion of the live broadcast atmosphere and the interactivity of the page; and in combination with the first object recommendation information and the associated live broadcast room, object joint recommendation can be realized, which effectively enriches the object recommendation form, and then can better improve the object recommendation effect, reduce the waste of resources caused by the push of invalid information, and improve system performance.

[0162] Figure 8 is a block diagram of an information display device according to an exemplary embodiment. Figure 8 , the device comprises:

[0163] A target page display module 810 is configured to execute display of a target page including first object recommendation information;

[0164] The live broadcast recommendation information display module 820 is configured to execute, during the display process of the first object recommendation information, scrollingly display the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information in a preset interactive area of ​​the target page;

[0165] Among them, the associated live broadcast room is used to recommend the associated objects of the first object recommendation information, and the preset interaction area is the recommended interaction area corresponding to the associated live broadcast room.

[0166] In an optional embodiment, the live broadcast recommendation information display module 820 includes a module specifically configured to execute, during the first object recommendation information display process, scrolling display of the live broadcast recommendation information in a preset interaction area, and displaying the first interactive operation information with a first preset motion effect in the preset interaction area;

[0167] Among them, the first preset animation effect is used to render the live broadcast atmosphere of the associated live broadcast room; the first interactive operation information is used to trigger the display of the live broadcast page corresponding to the associated live broadcast room.

[0168] In an optional embodiment, the above device further includes:

[0169] The associated live broadcast room display module is configured to execute a live broadcast page display instruction in response to the triggering of the first interactive operation information, and display the live broadcast page.

[0170] In an optional embodiment, the above device further includes:

[0171] A preset pop-up window display module is configured to display a preset pop-up window on a target page when the display of the first object recommendation information ends, wherein the preset pop-up window includes introduction information corresponding to the associated live broadcast room and second interactive operation information with a second preset animation effect;

[0172] Among them, the second preset animation effect is used to render the live broadcast atmosphere of the associated live broadcast room, and the second interactive operation information is used to trigger the display of the associated live broadcast room.

[0173] In an optional embodiment, the above device further includes:

[0174] A startup page display module is configured to execute, before displaying a target page including the first object recommendation information, in response to an application startup instruction, displaying a startup page, wherein the startup page displays the second object recommendation information corresponding to the associated live broadcast room;

[0175] A third interactive operation information display module is configured to display the third interactive operation information provided with the third preset animation effect on the startup page during the display process of the second object recommendation information;

[0176] Among them, the third preset animation effect is used to render the live broadcast atmosphere of the associated live broadcast room, and the third interactive operation information is used to trigger the display of the associated live broadcast room.

[0177] In an optional embodiment, the target page display module 810 is specifically configured to display the target page including the first object recommendation information when the display of the second object recommendation information ends;

[0178] The first object recommendation information and the second object recommendation information are two pieces of object recommendation information displayed continuously corresponding to the same object to be recommended.

[0179] In an optional embodiment, the first object recommendation information is different from the live broadcast screen of the associated live broadcast room, and the above-mentioned device further includes:

[0180] A live broadcast status information determination module is configured to determine the live broadcast status information of the publishing account corresponding to the first object recommendation information;

[0181] The live broadcast recommendation information display module 820 is specifically configured to execute, when the live broadcast status information indicates that the publishing account is in the live broadcast status, scrolling and displaying the live broadcast recommendation information in the preset interactive area.

[0182] In an optional embodiment, the above device further includes:

[0183] A live broadcast object determination module is configured to determine the live broadcast object corresponding to the associated live broadcast room;

[0184] A current display object module is configured to detect a current display object in the first object recommendation information during the first object recommendation information display process;

[0185] The live broadcast recommendation information display module 820 is specifically configured to execute scrolling display of the live broadcast recommendation information in a preset interactive area when the detected current display object matches the live broadcast object.

[0186] In an optional embodiment, the above device further includes:

[0187] A live broadcast content data acquisition module is configured to acquire live broadcast content data corresponding to the associated live broadcast room;

[0188] The live broadcast recommendation information generation module is configured to generate live broadcast recommendation information based on the live broadcast content data.

[0189] In an optional embodiment, the above device further includes:

[0190] A target object type determination module is configured to determine the target object type corresponding to the first object recommendation information;

[0191] The target live broadcast recommendation style determination module is configured to determine the target live broadcast recommendation style from a plurality of live broadcast recommendation styles based on the target object type;

[0192] The live broadcast recommendation information display module 820 is specifically configured to perform the following operations:

[0193] Based on the target live broadcast recommendation style, the live broadcast recommendation information is displayed in the preset interactive area.

[0194] Regarding the device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0195] Fig. 9 is a block diagram of an electronic device for information display according to an exemplary embodiment. The electronic device may be a terminal. The internal structure diagram thereof may be as shown in FIG. Fig. 9 The terminal may include an RF (Radio Frequency) circuit 910, a memory 920 including one or more computer-readable storage media, an input unit 930, a display unit 940, a sensor 950, an audio circuit 960, a WiFi (wireless fidelity) module 970, a processor 980 including one or more processing cores, and a power supply 990. Those skilled in the art will appreciate that Fig. 9The terminal structure shown in the figure does not constitute a limitation on the terminal, and may include more or fewer components than shown in the figure, or combine certain components, or arrange the components differently.

[0196] The RF circuit 910 can be used for receiving and sending signals during information transmission or calls. In particular, after receiving the downlink information of the base station, it is handed over to one or more processors 980 for processing; in addition, the data related to the uplink is sent to the base station. Generally, the RF circuit 910 includes but is not limited to an antenna, at least one amplifier, a tuner, one or more oscillators, a user identity module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. In addition, the RF circuit 910 can also communicate with the network and other terminals through wireless communication. Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0197] The memory 920 can be used to store software programs and modules, and the processor 980 executes various functional applications and data processing by running the software programs and modules stored in the memory 920. The memory 920 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, application programs required for functions, etc.; the data storage area may store data created according to the use of the terminal, etc. In addition, the memory 920 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other volatile solid-state storage devices. Accordingly, the memory 920 may also include a memory controller to provide the processor 980 and the input unit 930 with access to the memory 920.

[0198] The input unit 930 can be used to receive input digital or character information, and generate keyboard, mouse, joystick, optical or trackball signal input related to user settings and function control. Specifically, the input unit 930 may include a touch-sensitive surface 931 and other input devices 932. The touch-sensitive surface 931, also known as a touch display screen or touchpad, can collect user touch operations on or near it (such as operations performed by users using fingers, styluses, or any other suitable objects or accessories on or near the touch-sensitive surface 931), and drive corresponding connection devices according to a pre-set program. Optionally, the touch-sensitive surface 931 may include a touch detection device and a touch controller. Among them, the touch detection device detects the user's touch orientation, detects the signal brought by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection device, converts it into touch point coordinates, and then sends it to the processor 980, and can receive and execute commands sent by the processor 980. In addition, the touch-sensitive surface 931 can be implemented in various types such as resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch-sensitive surface 931, the input unit 930 may also include other input devices 932. Specifically, the other input devices 932 may include, but are not limited to, one or more of a physical keyboard, a function key (such as a volume control key, a switch key, etc.), a trackball, a mouse, a joystick, etc. The display unit 940 may be used to display information input by a user or information provided to a user and various graphical user interfaces of the terminal, which may be composed of graphics, text, icons, videos, and any combination thereof. The display unit 940 may include a display panel 941, and optionally, the display panel 941 may be configured in the form of an LCD (Liquid Crystal Display), an OLED (Organic Light-Emitting Diode), etc. Further, the touch-sensitive surface 931 may cover the display panel 941, and when the touch-sensitive surface 931 detects a touch operation on or near it, it is transmitted to the processor 980 to determine the type of the touch event, and then the processor 980 provides a corresponding visual output on the display panel 941 according to the type of the touch event. Among them, the touch-sensitive surface 931 and the display panel 941 can be two independent components to realize input and output functions, but in some embodiments, the touch-sensitive surface 931 and the display panel 941 can also be integrated to realize input and output functions.

[0199] The terminal may also include at least one sensor 950, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor, wherein the ambient light sensor may adjust the brightness of the display panel 941 according to the brightness of the ambient light, and the proximity sensor may turn off the display panel 941 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, the gravity acceleration sensor can detect the magnitude of acceleration in each direction (generally three axes), and can detect the magnitude and direction of gravity when stationary. It can be used for applications that identify the terminal posture (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer, tapping), etc.; As for other sensors that can be configured in the terminal, such as gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc., they will not be repeated here.

[0200] The audio circuit 960, the speaker 961, and the microphone 962 can provide an audio interface between the user and the terminal. The audio circuit 960 can transmit the received audio data to the speaker 961 after converting the electrical signal, which is converted into a sound signal for output by the speaker 961; on the other hand, the microphone 962 converts the collected sound signal into an electrical signal, which is received by the audio circuit 960 and converted into audio data, and then the audio data is processed by the output processor 980, and then sent to another terminal through the RF circuit 910, or the audio data is output to the memory 920 for further processing. The audio circuit 960 may also include an earplug jack to provide communication between an external headset and the terminal.

[0201] WiFi is a short-range wireless transmission technology. The terminal can help users send and receive emails, browse web pages, and access streaming media through the WiFi module 970. It provides users with wireless broadband Internet access. Fig. 9 A WiFi module 970 is shown, but it is understandable that it is not an essential component of the terminal and can be omitted as needed without changing the essence of the invention.

[0202] The processor 980 is the control center of the terminal. It uses various interfaces and lines to connect various parts of the entire terminal. It executes various functions of the terminal and processes data by running or executing software programs and / or modules stored in the memory 920, and calling data stored in the memory 920, so as to monitor the terminal as a whole. Optionally, the processor 980 may include one or more processing cores; preferably, the processor 980 may integrate an application processor and a modem processor, wherein the application processor mainly processes the operating system, user interface, and application programs, and the modem processor mainly processes wireless communications. It is understandable that the above-mentioned modem processor may not be integrated into the processor 980.

[0203] The terminal also includes a power supply 990 (such as a battery) for supplying power to each component. Preferably, the power supply can be logically connected to the processor 980 through a power management system, so that the power management system can manage charging, discharging, and power consumption management. The power supply 990 can also include any components such as one or more DC or AC power supplies, recharging systems, power failure detection circuits, power converters or inverters, and power status indicators.

[0204] Although not shown, the terminal may also include a camera, a Bluetooth module, etc., which will not be described in detail herein. Specifically in this embodiment, the display unit of the terminal is a touch screen display, and the terminal further includes a memory, and one or more programs, wherein the one or more programs are stored in the memory and are configured to be executed by one or more processors in the method embodiment of the present invention.

[0205] In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the information display method in the embodiment of the present disclosure.

[0206] In an exemplary embodiment, a computer-readable storage medium is also provided. When instructions in the storage medium are executed by a processor of an electronic device, the electronic device can execute the information display method in the embodiment of the present disclosure.

[0207] In an exemplary embodiment, a computer program product including instructions is also provided. When the computer program product is run on a computer, the computer is enabled to execute the information display method in the embodiment of the present disclosure.

[0208] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0209] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The specification and examples are intended to be exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0210] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information display method, characterized in that: include: displaying a target page including first object recommendation information, where the first object recommendation information is a multimedia resource for introducing the first object to be recommended; During the display of the first object recommendation information, if the live broadcast status information of the publishing account corresponding to the first object recommendation information indicates that the publishing account is in a live broadcast state, the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information is scrolled and displayed in the preset interactive area of ​​the target page; The associated live broadcast room is used to recommend the associated object of the first object recommendation information, the preset interaction area is the recommended interaction area corresponding to the associated live broadcast room; the live broadcast account corresponding to the associated live broadcast room is the publishing account; Before displaying the target page including the first object recommendation information, in response to an application startup instruction, displaying a startup page, the startup page showing the second object recommendation information corresponding to the associated live broadcast room; During the display process of the second object recommendation information, the third interactive operation information with a third preset animation effect is displayed on the startup page, the third preset animation effect is used to render the live broadcast atmosphere of the associated live broadcast room, and the third interactive operation information is used to trigger the display of the associated live broadcast room; the second object recommendation information is a multimedia resource used to introduce the second object to be recommended.

2. The information display method according to claim 1, characterized in that: In the process of displaying the first object recommendation information, scrolling and displaying the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information in the preset interactive area of ​​the target page includes: During the display of the first object recommendation information, the live broadcast recommendation information is displayed in a scrolling manner in the preset interaction area, and the first interaction operation information with a first preset motion effect is displayed in the preset interaction area; Among them, the first preset animation effect is used to render the live broadcast atmosphere of the associated live broadcast room; the first interactive operation information is used to trigger the display of the live broadcast page corresponding to the associated live broadcast room.

3. The information display method according to claim 2, characterized in that: The method further comprises: In response to a live broadcast page display instruction triggered based on the first interactive operation information, the live broadcast page is displayed.

4. The information display method according to any one of claims 1 to 3, characterized in that: The method further comprises: When the display of the first object recommendation information is finished, a preset pop-up window is displayed on the target page, wherein the preset pop-up window includes introduction information corresponding to the associated live broadcast room and second interactive operation information with a second preset animation effect; Among them, the second preset animation effect is used to render the live broadcast atmosphere of the associated live broadcast room, and the second interactive operation information is used to trigger the display of the associated live broadcast room.

5. The information display method according to any one of claims 1 to 3, characterized in that: The display of the target page including the first object recommendation information includes: When the display of the second object recommendation information is finished, displaying a target page including the first object recommendation information; The first object recommendation information and the second object recommendation information are two consecutively displayed object recommendation information corresponding to the same object to be recommended.

6. The information display method according to any one of claims 1 to 3, characterized in that: The method further comprises: Determine the live broadcast object corresponding to the associated live broadcast room; During the display process of the first object recommendation information, detecting a currently displayed object in the first object recommendation information; The step of scrolling and displaying the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information in the preset interactive area of ​​the target page comprises: In a case where the detected current display object matches the live broadcast object, the live broadcast recommendation information is scrolled and displayed in the preset interaction area.

7. The information display method according to any one of claims 1 to 3, characterized in that: The method further comprises: Obtaining live broadcast content data corresponding to the associated live broadcast room; The live broadcast recommendation information is generated based on the live broadcast content data.

8. The information display method according to any one of claims 1 to 3, characterized in that: The method further comprises: Determining a target object type corresponding to the first object recommendation information; Based on the target object type, determining a target live broadcast recommendation style from a plurality of live broadcast recommendation styles; The step of scrolling and displaying the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information in the preset interactive area of ​​the target page comprises: Based on the target live broadcast recommendation style, the live broadcast recommendation information is displayed in the preset interaction area.

9. An information display device, characterized in that: include: A target page display module is configured to execute display of a target page including first object recommendation information, wherein the first object recommendation information is a multimedia resource for introducing a first object to be recommended; The live broadcast recommendation information display module is configured to execute, during the display process of the first object recommendation information, if the live broadcast status information of the publishing account corresponding to the first object recommendation information indicates that the publishing account is in a live broadcast state, scrollingly display the live broadcast recommendation information of the associated live broadcast room corresponding to the first object recommendation information in a preset interactive area of ​​the target page; The associated live broadcast room is used to recommend the associated object of the first object recommendation information, the preset interaction area is the recommended interaction area corresponding to the associated live broadcast room; the live broadcast account corresponding to the associated live broadcast room is the publishing account; A startup page display module is configured to execute, before displaying the target page including the first object recommendation information, in response to an application startup instruction, displaying a startup page, wherein the startup page displays the second object recommendation information corresponding to the associated live broadcast room; The third interactive operation information display module is configured to be executed during the display process of the second object recommendation information, and display the third interactive operation information with a third preset animation effect on the startup page, wherein the third preset animation effect is used to render the live broadcast atmosphere of the associated live broadcast room, and the third interactive operation information is used to trigger the display of the associated live broadcast room.

10. The information display device according to claim 9, characterized in that: The live broadcast recommendation information display module includes a module specifically configured to execute, during the display process of the first object recommendation information, scrollingly displaying the live broadcast recommendation information in the preset interaction area, and displaying the first interactive operation information with a first preset motion effect in the preset interaction area; Among them, the first preset animation effect is used to render the live broadcast atmosphere of the associated live broadcast room; the first interactive operation information is used to trigger the display of the live broadcast page corresponding to the associated live broadcast room.

11. The information display device according to claim 10, characterized in that: The device also includes: The associated live broadcast room display module is configured to execute a live broadcast page display instruction in response to being triggered based on the first interactive operation information, and display the live broadcast page.

12. The information display device according to any one of claims 9 to 11, characterized in that: The device also includes: A preset pop-up window display module is configured to display a preset pop-up window on the target page when the display of the first object recommendation information ends, wherein the preset pop-up window includes introduction information corresponding to the associated live broadcast room and second interactive operation information with a second preset animation effect; Among them, the second preset animation effect is used to render the live broadcast atmosphere of the associated live broadcast room, and the second interactive operation information is used to trigger the display of the associated live broadcast room.

13. The information display device according to any one of claims 9 to 11, characterized in that: The target page display module is specifically configured to display a target page including the first object recommendation information when the display of the second object recommendation information ends; The first object recommendation information and the second object recommendation information are two consecutively displayed object recommendation information corresponding to the same object to be recommended.

14. The information display device according to any one of claims 9 to 11, characterized in that: The device also includes: A live broadcast object determination module is configured to determine the live broadcast object corresponding to the associated live broadcast room; a current display object module, configured to detect a current display object in the first object recommendation information during the display process of the first object recommendation information; The live broadcast recommendation information display module is specifically configured to execute, when the detected current display object matches the live broadcast object, scrollingly displaying the live broadcast recommendation information in the preset interaction area.

15. The information display device according to any one of claims 9 to 11, characterized in that: The device also includes: A live broadcast content data acquisition module is configured to acquire live broadcast content data corresponding to the associated live broadcast room; The live broadcast recommendation information generation module is configured to generate the live broadcast recommendation information based on the live broadcast content data.

16. The information display device according to any one of claims 9 to 11, characterized in that: The device also includes: a target object type determination module, configured to determine the target object type corresponding to the first object recommendation information; A target live broadcast recommendation style determination module is configured to determine a target live broadcast recommendation style from a plurality of live broadcast recommendation styles based on the target object type; The live broadcast recommendation information display module is specifically configured to perform the following steps: Based on the target live broadcast recommendation style, the live broadcast recommendation information is displayed in the preset interaction area.

17. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the information display method as described in any one of claims 1 to 8.

18. A computer-readable storage medium, characterized in that: When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the information display method as claimed in any one of claims 1 to 8.

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