A method of email marketing based on blockchain digital token
By using blockchain digital tokens in email marketing to achieve benefit redistribution and behavioral rewards, the problems of low cost and lack of benefit redistribution in the existing email marketing model are solved, and marketing efficiency and participation are improved.
Patent Information
- Application Number
- CN202210750100.0
- Authority / Receiving Office
- CN · China
- Patent Type
- Patents(China)
- Current Assignee / Owner
- Filing Date
- 2022-06-28
- Publication Date
- 2025-04-25
- Estimated Expiration
- 2042-06-28
AI Technical Summary
The existing email marketing model is judged as spam due to its low cost and lack of a benefit redistribution mechanism, which hinders its development.
Using blockchain-based digital tokens as a value medium to realize the redistribution of interests in email marketing activities and rewards for each behavior. By setting digital token allocation rules on the advertising main side, the allocation of digital tokens is triggered, and the distribution of interests between users, marketing service providers, and email service providers are completed.
Incentives all parties to actively participate in email marketing activities, improve marketing efficiency, solves the problem of email marketing being judged as spam, and achieves a more reasonable and transparent distribution of benefits.
Smart Images

Figure CN115082124B_ABST
Abstract
Description
Technical Field
[0001] The present invention relates to the field of email marketing, and in particular to an email marketing method based on blockchain digital tokens. Background Art
[0002] Blockchain technology, which has been in existence since 2008, is also known as distributed ledger technology. It is an Internet database technology that is decentralized, open and transparent, allowing everyone to participate in database records and inquiries. As a new thing brought about by blockchain, digital tokens have relatively unique properties and can conveniently and openly transfer value. Various digital tokens in the blockchain world can also be accepted by different groups of people. Blockchain technology may play a positive role in establishing a healthy data market and pursuing social justice, openness, transparency, integrity and other values.
[0003] Email, as one of the earliest and most basic Internet applications, has been developed for more than 40 years. Although the user scale and usage rate of instant messaging tools are far ahead of other applications, email is still an important business method in daily office and formal business applications. Email marketing (abbreviated as EDM) is a well-known marketing method. It is widely used because of its advantages such as strong targeting, accurate delivery, exclusive information, and free reading. However, due to the low cost and random sending of email marketing, it is often judged as spam, and because there is no profit distribution between the service provider and the recipient of the email, they are unwilling to receive marketing emails. Under the original model, email marketing has great resistance, which hinders its development. Summary of the invention
[0004] In order to solve the defects of email marketing mentioned in the above-mentioned prior art, the present invention uses the digital token based on blockchain as a value medium to realize the redistribution of benefits in email marketing activities and the reward for each behavior, thereby providing a more functional email marketing method. After the advertiser sets the digital token allocation rules for the participants of the email marketing activity and the digital token ratio for each triggered behavior, the email marketing activity is carried out through the marketing service provider and the email service provider, triggering the digital token for single or multiple allocations, completing the allocation of digital tokens between the user end, the marketing service provider end, the email service provider end or other participants, and encouraging all parties to actively participate in the email marketing activity.
[0005] To achieve the above objectives, the solution adopted by the present invention is as follows:
[0006] The present invention provides an email marketing method based on blockchain digital token, which comprises the following steps:
[0007] S1. The advertiser confirms the participants of the email marketing campaign and sets the marketing allocation rule parameters for the participants of the email marketing campaign. The marketing allocation rule parameters specifically include the digital token allocation rules for each triggering behavior in the marketing, the marketing delivery volume, the end date of the marketing, and the type of digital token in the marketing;
[0008] S2. The advertiser submits the email marketing campaign, and the marketing service provider calculates the total token amount to be paid based on the email marketing campaign. The advertiser confirms the number of emails received and pays the total digital token amount.
[0009] S3. The marketing service provider prepares to send an email, inserts the digital token ID and the unique transaction ID into the email attributes, and records the unique transaction ID and multiple parameters of the corresponding unique transaction ID in the system;
[0010] S4. The mail service provider sends an email, and triggers the profit distribution of the first marketing participant according to the status of the server receiving the single email of the mailbox domain name;
[0011] S5. The user opens the email and triggers the distribution of revenue to the second marketing participants based on the behavior during the opening or reading process;
[0012] S6. Set up settlement accounts for each marketing service participant and settle the earnings of each marketing service participant.
[0013] Preferably, the step S1 specifically includes the following sub-steps:
[0014] S11. Confirm the marketing participants, including the marketing service provider, email service provider and user.
[0015] S12, confirming the rules for dividing individual emails of the activity participants;
[0016] S13. Confirm the marketing volume, marketing end date, and the type of digital token used in the marketing as a certain digital token;
[0017] S14, confirming the triggering behavior of the first marketing participant and the triggering behavior of the second marketing participant, the triggering behavior of the first marketing participant includes the marketing service provider sending an email and the email service provider receiving an email, and the triggering behavior of the second marketing participant includes the user opening the email, clicking on the link, and purchasing the product;
[0018] S15. Confirm the digital token allocation rules for each triggering behavior.
[0019] Preferably, the step S3 specifically includes the following sub-steps:
[0020] S31. The marketing service provider generates multiple unique transaction identifiers for a single email, and the multiple unique transaction identifiers will be used as one of the vouchers for billing and profit distribution;
[0021] S32, writing the unique transaction identifier into the system of the marketing platform of the marketing service provider;
[0022] S33. Write multiple unique transaction identifiers into a single email, and add multiple unique transaction identifier parameters to the marketing link in the email.
[0023] Preferably, the unique transaction identification parameter in step S33 includes revenue sharing for providing email services, revenue sharing for receiving emails, revenue sharing for opening emails, revenue sharing for clicking on email links, and revenue sharing for purchasing goods.
[0024] Preferably, the step S4 specifically includes the following sub-steps:
[0025] S41. After the email is sent, the email domain name is used for judgment. If the receiving status of the email server is successful, the first triggering behavior of the marketing participant is performed;
[0026] S42: The marketing service provider obtains the email sending revenue, and marks the email sending revenue allocation of the unique transaction identifier as completed in the marketing platform;
[0027] S43. The mail service provider obtains the mail receiving revenue and marks the mail receiving revenue allocation of the unique transaction identifier as completed in the marketing platform.
[0028] Preferably, the step S5 specifically includes the following sub-steps:
[0029] S51, the user opens the email, and the marketing platform marks the distribution of the opening email revenue with the unique transaction identifier as completed;
[0030] S52: The user clicks the marketing link in the email, and the distribution of the revenue from clicking the email link with the unique transaction identifier is marked as completed in the marketing platform;
[0031] S53: The user terminal triggers the purchase action of the product linked in the email, and marks the distribution of the proceeds of the purchase of the product via the email with the unique transaction identifier as completed in the marketing platform.
[0032] Preferably, the step S6 specifically includes the following sub-steps:
[0033] S61. The marketing service provider needs to provide the blockchain wallet address of the digital token in the marketing plan to settle the revenue. The marketing platform will calculate all unpaid transactions regularly, deduct the handling fee, and transfer the digital token to the blockchain wallet account of each participant. The marketing platform will mark the transaction settled this time as paid.
[0034] S62. To settle the marketing expenses, the advertiser needs to summarize and calculate all unspent transactions in the marketing platform after the marketing end time, and return the balance to the blockchain wallet address of the advertiser after deducting the handling fee.
[0035] Preferably, the settlement account settings of each marketing service participant in step S61 are as follows:
[0036] Set up the service provider's settlement account in the marketing platform, or set up the settlement account in the domain name resolution.
[0037] Preferably, step S5 also includes defining subsequent actions and triggering subsequent profit distribution accordingly.
[0038] Preferably, in step S2, the marketing service provider calculates the total token amount to be paid based on the email marketing activity as the sum of the earnings of each marketing participant.
[0039] Compared with the prior art, the present invention has the following beneficial effects:
[0040] (1) The email marketing method of the present invention is based on blockchain digital tokens, which realizes the redistribution of benefits in marketing activities and rewards for each behavior, and provides a more functional email marketing method.
[0041] (2) In the actual application of the present invention, after the advertiser sets the digital token allocation rules for the participants of the email marketing activity and the digital token ratio for each triggering behavior, the email marketing activity is carried out through the email marketing service provider and the email service provider, triggering the digital token to be allocated once or multiple times, completing the allocation of digital tokens among users, marketing service providers, and email service providers, thereby encouraging all parties to actively participate in the email marketing activity, thereby improving the email marketing power. BRIEF DESCRIPTION OF THE DRAWINGS
[0042] Figure 1 It is a schematic diagram of the workflow of the present invention;
[0043] Figure 2 Set up a digital token allocation rule flow chart for advertisers;
[0044] Figure 3 Logical flow chart for mail benefit allocation;
[0045] Figure 4 A logical flow chart of the benefits to settlement participants;
[0046] Figure 5 is a schematic diagram of the settlement account setting of the marketing service participant, where: Figure 5a This is a diagram for the advertiser's settlement account settings. Figure 5b This is a diagram for setting up a settlement account for a marketing service provider. Figure 5cThis is a diagram of the email service provider's settlement account settings. Figure 5d This is a diagram for setting up a settlement account on the user side. DETAILED DESCRIPTION
[0047] In order to better understand the technical solution of the present invention, the specific implementation methods of the present invention are further described in detail below in conjunction with the accompanying drawings and implementation cases.
[0048] The present invention provides an email marketing method based on blockchain digital tokens, such as Figure 1 As shown, it includes the following steps:
[0049] S1. The advertiser confirms the participants of the email marketing campaign and sets the marketing allocation rule parameters for the participants of the email marketing campaign. The marketing allocation rule parameters specifically include the digital token allocation rules for each triggering behavior in the marketing, the marketing delivery volume, the end period of the marketing, and the type of digital token in the marketing; in specific applications, the type of digital token can be replaced by parameter T to facilitate subsequent calculations.
[0050] When implementing it, Figure 2 As shown, step S1 specifically includes the following sub-steps:
[0051] S11. Confirm the marketing participants. The activity participants generally include the marketing service provider, the email service provider and the user. In practical applications, they can be determined based on actual marketing activities.
[0052] S12. Confirm the division rules for individual emails of each activity participant.
[0053] S13. Confirm the marketing delivery volume, marketing end date, and the type of digital token used in the marketing as a certain digital token.
[0054] S14. Confirm the triggering behavior of the first marketing participant and the triggering behavior of the second marketing participant. The triggering behavior of the first marketing participant includes the marketing service provider sending an email and the email service provider receiving an email. The triggering behavior of the second marketing participant includes the user opening the email, clicking on the link, and purchasing the product. The triggering behavior and the profit distribution of the corresponding triggering behavior can be set as needed.
[0055] S15. Confirm the digital token allocation rules for each triggering behavior.
[0056] S2. The advertiser submits the email marketing campaign, and the marketing service provider calculates the total token amount to be paid based on the email marketing campaign. The advertiser confirms the number of emails received and pays the total digital token amount.
[0057] S3. The marketing service provider prepares to send an email, inserts the digital token identifier and the unique transaction identifier into the email attributes, and records the unique transaction identifier and multiple parameters of the corresponding unique transaction identifier in the system.
[0058] Step S3 specifically includes the following sub-steps:
[0059] S31. The marketing service provider generates multiple unique transaction identifiers for a single email, and the multiple unique transaction identifiers will be used as one of the vouchers for billing and profit distribution;
[0060] S32, writing the unique transaction identifier into the system of the marketing platform of the marketing service provider;
[0061] S33. Write multiple unique transaction identifiers into a single email, and add multiple unique transaction identifier parameters to the marketing link in the email.
[0062] Preferably, the unique transaction identification parameter in step S33 includes revenue sharing for providing email services, revenue sharing for receiving emails, revenue sharing for opening emails, revenue sharing for clicking on email links, and revenue sharing for purchasing goods.
[0063] S4. The mail service provider sends an email, and triggers the profit distribution of the first marketing participant according to the status of the server receiving the single email of the mailbox domain name;
[0064] Step S4 specifically includes the following sub-steps:
[0065] S41. After the email is sent, the email domain name is used for judgment. If the receiving status of the email server is successful, the first triggering behavior of the marketing participant is performed;
[0066] S42: The marketing service provider obtains the email sending revenue, and marks the email sending revenue allocation of the unique transaction identifier as completed in the marketing platform;
[0067] S43. The mail service provider obtains the mail receiving revenue and marks the mail receiving revenue allocation of the unique transaction identifier as completed in the marketing platform.
[0068] S5. The user opens the email and triggers the profit distribution of the second marketing participants based on the behavior during the opening or reading process; in actual implementation, according to specific needs, subsequent actions can also be defined and the subsequent profit distribution can be triggered accordingly.
[0069] Step S5 specifically includes the following sub-steps:
[0070] S51, the user opens the email, and the marketing platform marks the distribution of the opening email revenue with the unique transaction identifier as completed;
[0071] S52: The user clicks the marketing link in the email, and the distribution of the revenue from clicking the email link with the unique transaction identifier is marked as completed in the marketing platform;
[0072] S53: The user terminal triggers the purchase action of the product linked in the email, and marks the distribution of the proceeds of the purchase of the product via the email with the unique transaction identifier as completed in the marketing platform.
[0073] The flow chart of profit distribution is as follows: Figure 3 shown.
[0074] S6. Set up settlement accounts for each marketing service participant and settle the income of each marketing participant. Each marketing participant can be determined based on specific marketing.
[0075] like Figure 4 As shown, step S6 specifically includes the following sub-steps:
[0076] S61. The marketing service provider needs to provide the blockchain wallet address of the digital token in the marketing plan to settle the revenue. The marketing platform will calculate all unpaid transactions regularly, deduct the handling fee, and transfer the digital token to the blockchain wallet account of each participant. The marketing platform will mark the transaction settled this time as paid.
[0077] S62. To settle the marketing expenses, the advertiser needs to summarize and calculate all unspent transactions in the marketing platform after the marketing end time, and return the balance to the blockchain wallet address of the advertiser after deducting the handling fee.
[0078] The settlement account settings of each party involved in the marketing service in step S61 are as follows: the settlement account of the service provider is set in the marketing platform, or the settlement account is set in the domain name resolution. Figure 5a-5d shown. Specific embodiments
[0080] In this embodiment, an email marketing method based on blockchain digital token is provided.
[0081] S1. The advertiser sets the digital token allocation ratio for the participants of the email marketing campaign, the digital token allocation ratio for each triggering behavior, the marketing delivery volume, the end date of the marketing, and the type of digital token in the marketing, which can be represented by the parameter T.
[0082] In this example, it is assumed that the advertiser whose email sending user email address is a@example.com creates an email marketing campaign A, and sets the token revenue rules for the marketing service provider, email service provider, and user (open + click + purchase) of each email, and marks the token revenue of each party as V1, V2, and V3. In this example, it is assumed that the values of V1, V2, and V3 are 0.2, 0.2, and 0.6 tokens respectively. Among them, the user's revenue rules are marked as V according to the token revenue that can be obtained by opening the email, clicking the link, and purchasing the product. 31 、V 32 、V 33 In this embodiment, it is assumed that V 31 、V 32 、V 33 The ratios are 0.05, 0.1, and 0.45 respectively. In addition, the email marketing campaign is set as a quantitative marketing campaign, and the total delivery volume during the marketing period is C total Set to 10000, and the end date of the marketing campaign is set to X year X month X day.
[0083] S2. The marketing service provider confirms the number of emails received and calculates the total digital token fee required. The advertiser pays the total token amount based on the calculation result.
[0084] The advertiser submits an email marketing campaign. The marketing service provider's marketing service system calculates the total number of eligible delivery C based on the sendable email range of the advertiser's email mailbox a@example.com. total ' is 12000, and the total quantity C total ' value and the total delivery amount C total The smaller value is taken as the final delivery amount. In this embodiment, the total delivery amount C total The value of 10000 is taken as the final delivery amount. After that, the minimum value is multiplied by the total token revenue allocation ratio to obtain the number of tokens that the advertiser should prepay to the marketing service provider, that is: The total number of digital tokens T that should be prepaid is calculated as follows:
[0085] Total=min(C total ,C total ')*(V1+V2+V3)
[0086] In this embodiment, the total number of digital tokens T that the advertiser needs to pay to the marketing service provider is 10000*(0.2+0.2+0.6)=10000.
[0087] S3. Prepare to send the email and insert the digital token ID and unique transaction ID into the email attributes.
[0088] The marketing system of the marketing service provider analyzes the emails set by the advertiser in the email marketing campaign, inserts the digital token identifier token = mkt-token into the mailbox, and inserts the unique transaction identifier token = 95e8682bb0f34ad386422d986012872f of the marketing email into each email, and embeds the email opening point <imgsrc=”http: / / edm.mkt.com / expose?token=6bcef0d8cd994263a81fbf545d976041”style=”height:0;width:0;”> , perform a jump reset in the jump connection href="http: / / edm.mkt.com / hits?token="5c299f869314431292a0de833697cdf5", and record the unique transaction identifier token, multiple parameters of the unique transaction identifier token, and the relationship between the multiple parameters of the unique transaction identifier token and the unique transaction identifier token in the system. For example, specifically, the jump destination address of the jump token + the purchase event unique identifier is bd3488ecc3fd4b1793c60419d6c67e86.
[0089] S4. The marketing service provider sends an email and triggers the first profit distribution of the marketing participants based on the status of the server of the email domain name of the email service provider receiving the single email.
[0090] After the email is ready, the marketing service provider sends it. After each successful trigger (i.e., the server of the email domain name of the email service provider determines that the receiving status is successful), the email sending revenue distribution is marked as completed. The number of successfully sent emails is recorded as C succ , then the number of emails C succ The product obtained by multiplying the income V1 that should be paid when sending the email is the total income R1 of the email marketing service provider. The calculation formula is:
[0091] R1=C succ *V1
[0092] According to the above calculation formula, if 8155 emails are successfully sent, the first allocated quantity R1 in this embodiment is 8155*0.2=1631; after the server of the email domain name receives the single email confirmation, the marketing service provider receives the email service provider's successful email reception notification, and marks the email sending income in the unique transaction identifier as allocated, and the number of digital tokens is 1631.
[0093] At the same time, the mail service provider obtains the mail receiving income and marks the mail receiving income in the unique transaction identifier as allocated, and the number of digital tokens is 1631.
[0094] S5. The user reads the email and triggers the profit distribution of the second marketing participants based on the actions taken during the reading process and the digital token profit rules configured by the advertiser.
[0095] First, distribute the revenue distribution of the user's email opening behavior. The user opens the email and the email opening point is tracked. <imgsrc=”http: / / edm.mkt.com / expose?token=6bcef0d8cd994263a81fbf545d976041”style=”height:0;width:0;”> The user opening event is reported to the server, and the marketing email system verifies the email opening flag and marks the email opening revenue distribution as completed. At the same time, the email account corresponding to the token is obtained in reverse, and the revenue is distributed to the corresponding email account. The recipient's email reading revenue distribution is completed.
[0096] In this example, the user can obtain V digital tokens for each email he opens. 31 , that is, the income of 0.05 digital token T;
[0097] Secondly, distribute the revenue from users clicking on promotional links in emails. When users click on promotional links in emails, it will automatically trigger the reporting of the user's click behavior to the marketing system. The marketing system will find out the corresponding email address based on the unique transaction identifier token and distribute the revenue share from clicking on the link to the email account.
[0098] In this example, each click on the promotion link in the email can get a revenue share of V 32 , that is, each click in the promotional email can earn 0.1 token T.
[0099] Third, distribute the revenue that should be distributed for the user's purchase behavior. The user clicks on the link in the email to jump to the email marketing system. The email marketing system marks the revenue distribution of this identifier as completed based on the unique identifier of the click event, and jumps the page to the promotion page based on the jump destination link corresponding to the identifier. The user completes the purchase on the promotion page, and the promotion landing page calls back to the email marketing system with the unique transaction identifier token. The marketing system marks the purchase transaction as distributed. Reversely look up the email address corresponding to the token through the token, and distribute the revenue V of the purchase behavior of the email to the email address corresponding to the token. 33 Assigned to this email account.
[0100] Specifically in this implementation, the user's purchase behavior can earn 0.45 tokens T.
[0101] S6. Profit sharing among settlement participants.
[0102] When a marketing activity reaches the scheduled end date or a regular period, the profits of each marketing participant are settled. The marketing participants include the marketing service provider, the email service provider, and all the users' identifiers marked as allocated profits.
[0103] The specific calculation method in this embodiment includes the following steps:
[0104] First, all user earnings marked as allocated will be settled to the settlement account set by the user;
[0105] Second, the revenue R2 obtained by the mail service provider should be the total number of mails successfully received by the mail service provider multiplied by the number of tokens that can be allocated for a single mail. The formula is:
[0106] R2=C succ *V2
[0107] In this example, the profit obtained by the mail service provider is R2 = 8155*0.2 = 1631;
[0108] Third, count the number of emails opened by users as C open , then the user opens the email and gets R 31 The calculation formula is:
[0109] R 31 =C open *V 31
[0110] In this example, the number of emails opened is C. open is 5000, then the opening income of the user who should be marked as completed is 5000*0.05=250;
[0111] Fourth, calculate the total revenue R that should be distributed from the total number of clicks of the user 32 , calculated as the total number of clicks C click Multiply by the amount of tokens you should get by clicking on the email V 32 ,for:
[0112] R 32 =C click *V 32
[0113] In this example, assuming that there are 3,000 link clicks, the user click-to-email revenue value to be allocated is R32=3000*0.1=300.
[0114] Fifth, calculate the total revenue R that should be distributed from the user's purchase behavior 33 , calculated as the number of purchases generated C buy Multiply it by the token income value that should be allocated for the purchase behavior, and the calculation formula is:
[0115] R 33 =C buy *V 33
[0116] In this example, it is assumed that the number of purchases generated is C buy If it is 1000, the profit value to be allocated for the purchase behavior is R33=1000*0.45=450, and 450 tokens are marked as allocated.
[0117] Based on the third, fourth and fifth points above, the total income distributed to the user participants is calculated as follows:
[0118] R user =R 31 +R 32 +R 33
[0119] In this example, the user participants share a total of 250+300+450=1000
[0120] Fifth, calculate the revenue that should be returned to the advertiser:
[0121] The revenue that should be returned to the advertiser is the total amount of the prepaid Total minus the sum of the revenue distributed by all participants. The formula is:
[0122] Back=Total-(R1+R2+R user )
[0123] In this example, the revenue to be returned to the advertiser is Back=10000-(1631+1631+1000)=5738, that is, the remaining 5378 tokens are returned to the advertiser, and this marketing activity ends. In this embodiment, only one revenue calculation method is shown, and corresponding revenue calculation methods can be adopted in other embodiments as needed.
[0124] Finally, it should be noted that the above-described embodiments are only used to illustrate the technical solutions of the present invention, rather than to limit the present invention. Although the present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that the technical solutions described in the aforementioned embodiments may still be modified, or some or all of the technical features thereof may be replaced by equivalents. However, these modifications or replacements do not deviate the essence of the corresponding technical solutions from the scope of the technical solutions of the embodiments of the present invention.
Claims
1. An email marketing method based on blockchain digital token, characterized in that: It includes the following steps: S1. The advertiser sets the marketing allocation rule parameters for the participants of the email marketing campaign. The marketing allocation rule parameters specifically include the digital token allocation rules for each triggering behavior in the marketing, the marketing delivery volume, the end date of the marketing, and the type of digital token in the marketing; The step S1 specifically includes the following sub-steps: S11. Confirm the marketing participants, including the marketing service provider, email service provider and user. S12, confirming the rules for dividing individual emails of the activity participants; S13. Confirm the marketing volume, marketing end date, and the type of digital token used in the marketing as a certain digital token; S14, confirming the triggering behavior of the first marketing participant and the triggering behavior of the second marketing participant, the triggering behavior of the first marketing participant includes the marketing service provider sending an email and the email service provider receiving an email, and the triggering behavior of the second marketing participant includes the user opening the email, clicking on the link, and purchasing the product; S15. Confirm the digital token allocation rules for each triggering behavior; S2. The advertiser submits the email marketing campaign, and the marketing service provider calculates the total token amount to be paid based on the email marketing campaign. The advertiser confirms the number of emails received and pays the total digital token amount. S3. The marketing service provider prepares to send an email, inserts the digital token ID and the unique transaction ID into the email attributes, and records the unique transaction ID and multiple parameters of the corresponding unique transaction ID in the system; S4. The marketing service provider sends an email, and triggers the first distribution of the marketing participants' profits according to the status of the server of the email domain name of the email service provider receiving the single email; S5. The user opens the email, triggering the second profit distribution of the marketing participants; S6. Set up the settlement accounts of each marketing service participant and settle the income of each marketing service participant; The step S6 specifically includes the following sub-steps: S61. The marketing service provider needs to provide the blockchain wallet address of the digital token in the marketing plan to settle the revenue. The marketing platform will calculate all unpaid transactions regularly, deduct the handling fee, and transfer the digital token to the blockchain wallet account of each participant. The marketing platform will mark the transaction settled this time as paid. S62. To settle the marketing expenses, the advertiser needs to summarize and calculate all unspent transactions in the marketing platform after the marketing end time, and return the balance to the blockchain wallet address of the advertiser after deducting the handling fee.
2. The email marketing method based on blockchain digital token according to claim 1 is characterized in that: The step S3 specifically includes the following sub-steps: S31. The marketing service provider generates a unique transaction identifier for a single email, which will be used as one of the vouchers for billing and profit distribution; S32, writing the unique transaction identifier into the system of the marketing platform of the marketing service provider; S33. Write the unique transaction identifier into a single email, and add multiple parameters of the unique transaction identifier into the marketing link in the email.
3. The email marketing method based on blockchain digital token according to claim 2 is characterized in that: The multiple parameters of the unique transaction identifier in step S33 include the profit distribution of sending emails, the profit distribution of receiving emails, the profit distribution of opening emails, the profit distribution of clicking email links, and the profit distribution of purchasing goods.
4. The email marketing method based on blockchain digital token according to claim 3 is characterized in that: The step S4 specifically includes the following sub-steps: S41. After the email is sent, the email domain name is used for judgment. If the receiving status of the email server is successful, the first triggering behavior of the marketing participant is performed; S42: The marketing service provider obtains the email sending revenue, and marks the email sending revenue allocation of the unique transaction identifier as completed in the marketing platform; S43. The mail service provider obtains the mail receiving revenue and marks the mail receiving revenue allocation of the unique transaction identifier as completed in the marketing platform.
5. The email marketing method based on blockchain digital token according to claim 3 is characterized in that: The step S5 specifically includes the following sub-steps: S51, the user opens the email, and the marketing platform marks the distribution of the opening email revenue with the unique transaction identifier as completed; S52: The user clicks the marketing link in the email, and the distribution of the revenue from clicking the email link with the unique transaction identifier is marked as completed in the marketing platform; S53: The user terminal triggers the purchase action of the product linked in the email, and marks the distribution of the proceeds of the purchase of the product via the email with the unique transaction identifier as completed in the marketing platform.
6. The email marketing method based on blockchain digital token according to claim 1 is characterized in that: The settlement account settings of each marketing service participant in step S61 are as follows: Set up the service provider's settlement account in the marketing platform, or set up the settlement account in the domain name resolution.
7. The email marketing method based on blockchain digital token according to claim 1 is characterized in that: Step S5 also includes defining subsequent actions and triggering subsequent revenue distribution accordingly.
8. The email marketing method based on blockchain digital token according to claim 1 is characterized in that: In step S2, the marketing service provider calculates the total token amount to be paid based on the email marketing activity, which is the sum of the revenue of each marketing participant.
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