Information Processing Method, Apparatus, Electronic Device, and Storage Medium

Abstract

The present disclosure relates to an information processing method, apparatus, electronic device, and storage medium. The method includes: obtaining historical resource information of a target account; determining a current release stage of a resource to be released of the target account according to the historical resource information; obtaining a control parameter corresponding to the current release stage; the control parameter is a parameter for controlling the determination of conversion information in the current release stage; determining conversion information of the resource to be released according to the control parameter and the current release stage. The present disclosure can adopt corresponding information determination methods for different release stages of a target account to release resources, which can meet the requirements of the target account in the corresponding release stage and improve the accuracy of determining conversion information.

Description

Technical Field

[0001] The present disclosure relates to the field of Internet technologies, and in particular, to an information processing method, apparatus, electronic device, and storage medium. Background Art

[0002] When releasing resources, it is desired to obtain certain conversion information such as a conversion rate based on the input of the resources. In the related art, throughout the entire process of resource release, based on the overall input and expected conversion information, combined with the current resource characteristics, the same method is used to determine the conversion information of the resource each time the resource is released. However, with this method, the resource characteristics obtained in the early stage of resource release are incomplete, resulting in inaccurate expected conversions and a low accuracy rate for determining conversion information. Summary of the Invention

[0003] The present disclosure provides an information processing method, apparatus, electronic device, and storage medium to at least solve the problem of low accuracy rate for determining conversion information in the related art. The technical solution of the present disclosure is as follows:

[0004] According to a first aspect of an embodiment of the present disclosure, there is provided an information processing method, including:

[0005] Obtain historical resource information of a target account;

[0006] Determine a current release stage of a to-be-released resource of the target account according to the historical resource information;

[0007] Obtain a control parameter corresponding to the current release stage; the control parameter is a parameter for controlling the determination of conversion information in the current release stage;

[0008] Determine conversion information of the to-be-released resource according to the control parameter and the current release stage.

[0009] Optionally, the determining the current release stage of the to-be-released resource of the target account according to the historical resource information includes:

[0010] Determine a first index value of the target account according to the historical resource information, where the first index value is a data value corresponding to a first conversion index;

[0011] Determine the current release stage of the to-be-released resource of the target account according to the relationship between the first index value and a first threshold and a second threshold, where the first threshold is less than the second threshold.

[0012] Optionally, the current release stage includes a first stage, a second stage, or a third stage;

[0013] Determining the current release stage of the to-be-released resources of the target account according to the relationship between the first index value and the first threshold and the second threshold includes:

[0014] When the first index value is less than the first threshold, determining that the current release stage of the to-be-released resources is the first stage;

[0015] When the first index value is greater than or equal to the first threshold and less than the second threshold, determining that the current release stage of the to-be-released resources is the second stage;

[0016] When the first index value is greater than or equal to the second threshold, determining that the current release stage of the to-be-released resources is the third stage.

[0017] Optionally, the current release stage further includes a first transition stage;

[0018] The step of, when the first index value is greater than or equal to the first threshold and less than the second threshold, determining that the current release stage of the to-be-released resources is the second stage includes:

[0019] When the first index value is greater than or equal to the first threshold and less than the second threshold, determining a second index value of the target account after the first stage according to the historical resource information, where the second index value is the data value corresponding to the second conversion index;

[0020] When the second index value is less than the third threshold, determining that the current release stage of the to-be-released resources is the first transition stage;

[0021] When the second index value is greater than or equal to the third threshold, determining that the current release stage of the to-be-released resources is the second stage.

[0022] Optionally, the control parameters include a first control parameter and a second control parameter;

[0023] Determining the conversion information of the to-be-released resources according to the control parameters and the current release stage includes:

[0024] When the current release stage is the first transition stage, obtaining the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information of the to-be-released resources;

[0025] Determining the conversion information of the to-be-released resources according to the first control parameter, the second control parameter, the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information.

[0026] Optionally, the current release stage further includes a second transition stage;

[0027] When the first index value is greater than or equal to the second threshold, determining that the current release stage of the resource to be released is the third stage, includes:

[0028] When the first index value is greater than or equal to the second threshold, determining a second index value of the target account after the second stage according to the historical resource information;

[0029] When the second index value is less than the fourth threshold, determining that the current release stage of the resource to be released is the second transition stage;

[0030] When the second index value is greater than or equal to the fourth threshold, determining that the current release stage of the resource to be released is the third stage.

[0031] Optionally, the control parameter includes a second control parameter and a third control parameter;

[0032] Determining the conversion information of the resource to be released according to the control parameter and the current release stage, includes:

[0033] When the current release stage is the second transition stage, obtaining the estimated click-through rate, the first-level target conversion rate and the first-level target conversion information of the resource to be released;

[0034] Determining the conversion information of the resource to be released according to the second control parameter, the third control parameter, the estimated click-through rate, the first-level target conversion rate, the second-level target conversion rate and the first-level conversion information.

[0035] Optionally, the control parameter includes a first control parameter;

[0036] Determining the conversion information of the resource to be released according to the control parameter and the current release stage, includes:

[0037] When the current release stage is the first stage, obtaining the estimated click-through rate, the first-level target conversion rate and the first-level target conversion information of the resource to be released;

[0038] Determining the conversion information of the resource to be released according to the first control parameter, the estimated click-through rate, the first-level target conversion rate and the first-level target conversion information.

[0039] Optionally, the control parameter includes a second control parameter;

[0040] Determining the conversion information of the resource to be released according to the control parameter and the current release stage, includes:

[0041] When the current release stage is the second stage, obtain the estimated click-through rate, first-level target conversion rate, and first-level target conversion information of the resource to be released;

[0042] Determine the conversion information of the resource to be released according to the second control parameter, the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information.

[0043] Optionally, the control parameter includes a third control parameter;

[0044] The determining the conversion information of the resource to be released according to the control parameter and the current release stage includes:

[0045] When the current release stage is the third stage, obtain the estimated click-through rate, first-level target conversion rate, second-level target conversion rate, and first-level target conversion information of the resource to be released;

[0046] Determine the conversion information of the resource to be released according to the third control parameter, the estimated click-through rate, the first-level target conversion rate, the second-level target conversion rate, and the first-level target conversion information.

[0047] According to a second aspect of the embodiments of the present disclosure, there is provided an information processing apparatus, including:

[0048] A historical information acquisition module, configured to execute acquiring historical resource information of a target account;

[0049] A release stage determination module, configured to execute determining the current release stage of the resource to be released of the target account according to the historical resource information;

[0050] A control parameter acquisition module, configured to execute acquiring a control parameter corresponding to the current release stage; the control parameter is a parameter for controlling the determination of conversion information in the current release stage;

[0051] A conversion information determination module, configured to execute determining the conversion information of the resource to be released according to the control parameter and the current release stage.

[0052] Optionally, the release stage determination module includes:

[0053] A first index value determination unit, configured to execute determining a first index value of the target account according to the historical resource information, where the first index value is a data value corresponding to a first conversion index;

[0054] A release stage determination unit, configured to execute determining the current release stage of the resource to be released of the target account according to the relationship between the first index value and a first threshold and a second threshold, where the first threshold is less than the second threshold.

[0055] Optionally, the current release stage includes a first stage, a second stage, or a third stage;

[0056] The release stage determination unit includes:

[0057] A first stage determination subunit, configured to determine that the current release stage of the resource to be released is the first stage when the first metric value is less than the first threshold;

[0058] A second stage determination subunit, configured to determine that the current release stage of the resource to be released is the second stage when the first metric value is greater than or equal to the first threshold and less than the second threshold;

[0059] A third stage determination subunit, configured to determine that the current release stage of the resource to be released is the third stage when the first metric value is greater than or equal to the second threshold.

[0060] Optionally, the current release stage further includes a first transition stage;

[0061] The second stage determination subunit is configured to perform:

[0062] When the first metric value is greater than or equal to the first threshold and less than the second threshold, determine a second metric value of the target account after the first stage according to the historical resource information, where the second metric value is the data value corresponding to the second conversion metric;

[0063] When the second metric value is less than the third threshold, determine that the current release stage of the resource to be released is the first transition stage;

[0064] When the second metric value is greater than or equal to the third threshold, determine that the current release stage of the resource to be released is the second stage.

[0065] Optionally, the control parameters include a first control parameter and a second control parameter;

[0066] The conversion information determination module is configured to perform:

[0067] When the current release stage is the first transition stage, obtain the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information of the resource to be released;

[0068] Determine the conversion information of the resource to be released according to the first control parameter, the second control parameter, the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information.

[0069] Optionally, the current release stage further includes a second transition stage;

[0070] The third-stage determination subunit is configured to perform:

[0071] When the first metric value is greater than or equal to the second threshold, determine a second metric value of the target account after the second stage according to the historical resource information;

[0072] When the second metric value is less than a fourth threshold, determine that the current release stage of the resource to be released is the second transition stage;

[0073] When the second metric value is greater than or equal to the fourth threshold, determine that the current release stage of the resource to be released is the third stage.

[0074] Optionally, the control parameters include a second control parameter and a third control parameter;

[0075] The conversion information determination module is configured to perform:

[0076] When the current release stage is the second transition stage, obtain the estimated click-through rate, first-level target conversion rate, and first-level target conversion information of the resource to be released;

[0077] Determine the conversion information of the resource to be released according to the second control parameter, the third control parameter, the estimated click-through rate, the first-level target conversion rate, the second-level target conversion rate, and the first-level conversion information.

[0078] Optionally, the control parameters include a first control parameter;

[0079] The conversion information determination module is configured to perform:

[0080] When the current release stage is the first stage, obtain the estimated click-through rate, first-level target conversion rate, and first-level target conversion information of the resource to be released;

[0081] Determine the conversion information of the resource to be released according to the first control parameter, the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information.

[0082] Optionally, the control parameters include a second control parameter;

[0083] The conversion information determination module is configured to perform:

[0084] When the current release stage is the second stage, obtain the estimated click-through rate, first-level target conversion rate, and first-level target conversion information of the resource to be released;

[0085] Determine the conversion information of the resource to be published according to the second control parameter, the predicted click-through rate, the first-level target conversion rate, and the first-level target conversion information.

[0086] Optionally, the control parameter includes a third control parameter;

[0087] The conversion information determination module is configured to execute:

[0088] In the case where the current release stage is the third stage, obtain the predicted click-through rate, the first-level target conversion rate, the second-level target conversion rate, and the first-level target conversion information of the resource to be published;

[0089] Determine the conversion information of the resource to be published according to the third control parameter, the predicted click-through rate, the first-level target conversion rate, the second-level target conversion rate, and the first-level target conversion information.

[0090] According to a third aspect of the embodiments of the present disclosure, there is provided an electronic device, including:

[0091] A processor;

[0092] A memory for storing instructions executable by the processor;

[0093] Wherein, the processor is configured to execute the instructions to implement the information processing method as described in the first aspect.

[0094] According to a fourth aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium, when the instructions in the computer-readable storage medium are executed by a processor of an electronic device, enabling the electronic device to execute the information processing method as described in the first aspect.

[0095] According to a fifth aspect of the embodiments of the present disclosure, there is provided a computer program product, including a computer program or computer instructions, and when the computer program or computer instructions are executed by a processor, implementing the information processing method as described in the first aspect.

[0096] The technical solutions provided by the embodiments of the present disclosure at least bring the following beneficial effects:

[0097] By obtaining the historical resource information of the target account, determining the current release stage of the resource to be published of the target account according to the historical resource information, obtaining the control parameter corresponding to the current release stage, and determining the conversion information of the resource to be published according to the control parameter and the current release stage, since different release stages of the resource published by the target account can adopt corresponding information determination methods, the requirements of the target account in the corresponding release stage can be met, and the accuracy of determining the conversion information can be improved.

[0098] It should be understood that the above general description and the following detailed description are merely exemplary and explanatory, and do not limit the present disclosure. Description of the Drawings

[0099] The drawings herein are incorporated into the specification and form a part of this specification, showing embodiments consistent with the present disclosure, and are used together with the specification to explain the principles of the present disclosure, and do not constitute an improper limitation of the present disclosure.

[0100] Figure 1 is a flowchart of an information processing method shown according to an exemplary embodiment;

[0101] Figure 2 is a flowchart of an information processing method shown according to an exemplary embodiment;

[0102] Figure 3 is a schematic diagram of the life cycle of the release of a target account resource in an embodiment of the present disclosure;

[0103] Figure 4 is a block diagram of an information processing device shown according to an exemplary embodiment;

[0104] Figure 5 is a block diagram of an electronic device shown according to an exemplary embodiment. Detailed Embodiments

[0105] In order to enable those of ordinary skill in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0106] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above drawings are used to distinguish similar objects, and do not necessarily describe a specific order or sequence. It should be understood that such data can be interchanged under appropriate circumstances so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. On the contrary, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0107] Figure 1 is a flowchart of an information processing method shown according to an exemplary embodiment, as Figure 1 shown, this information processing method can be used in electronic devices such as servers, and includes the following steps.

[0108] In step S11, historical resource information of the target account is obtained.

[0109] Among them, the target account is the account that needs to publish resources.

[0110] When receiving a resource display request, it is necessary to determine the conversion information of the resources to be published by the target account. At this time, the historical resource information of the target account can be obtained. Among them, the historical resource information includes the click volume, conversion volume, consumption cost, etc. of the historical resources.

[0111] In step S12, according to the historical resource information, determine the current release stage of the resources to be released by the target account.

[0112] Among them, the current release stage may include the first stage, the second stage or the third stage. The first stage may be the volume-up stage, mainly focusing on the display data volume of the resources published by the target account. The second stage is the first-level target release stage, for example, it may be the shallow release stage, mainly optimizing the first-level target release effect. The third stage is the second-level target release stage, for example, it may be the deep release stage, mainly optimizing the second-level target release effect.

[0113] Statistically analyze the historical resource information according to a preset conversion index, and determine the current release stage of the resources to be released by the target account according to the relationship between the statistical result and the threshold.

[0114] In an exemplary embodiment, determining the current release stage of the resources to be released by the target account according to the historical resource information includes: determining a first index value of the target account according to the historical resource information, where the first index value is the data value corresponding to the first conversion index; determining the current release stage of the resources to be released by the target account according to the relationship between the first index value and the first threshold and the second threshold, where the first threshold is less than the second threshold.

[0115] Among them, in the entire life cycle of an account publishing resources, multiple levels of goals can be set. For example, a first-level goal and a second-level goal can be set. The first-level goal is a shallow goal, that is, a basic conversion goal. The second-level goal is a deep goal, which is a more advanced conversion goal. For example, the first-level goal can be click, and the second-level goal can be download, etc. The first conversion index can be the first-level goal conversion volume, and the first-level goal conversion volume can be the shallow conversion volume, for example, it can be the click volume, etc.; or, the first conversion index can also be the consumption ratio, where the consumption ratio is the proportion of the consumption cost in the budget; or, the first conversion index can also be the exposure data volume. Those skilled in the art can understand that the first conversion index can also be other data indexes.

[0116] According to historical resource information, the first index value of the target account is statistically analyzed, and based on the relationship between the first index value and the first threshold and the second threshold, the current release stage of the resource to be released by the target account is determined. By determining the current release stage of the resource to be released by the target account based on the relationship between the first index value and the first threshold and the second threshold, since the first index value can correctly reflect the resource release situation of the target account, and then by comparing it with the first threshold and the second threshold, a relatively accurate current release stage can be obtained, further improving the accuracy of conversion information determination.

[0117] In an exemplary embodiment, the current release stage includes a first stage, a second stage, or a third stage;

[0118] Determining the current release stage of the resource to be released by the target account according to the relationship between the first index value and the first threshold and the second threshold includes: when the first index value is less than the first threshold, determining that the current release stage of the resource to be released is the first stage; when the first index value is greater than or equal to the first threshold and less than the second threshold, determining that the current release stage of the resource to be released is the second stage; when the first index value is greater than or equal to the second threshold, determining that the current release stage of the resource to be released is the third stage.

[0119] When determining the conversion information of the resource to be released by the target account based on the current release stage, it is necessary to use the click-through rate and conversion rate estimated by the model for determination. In the embodiments of the present disclosure, the stage is switched based on the relationship between the first index value and the first threshold and the second threshold in order to accumulate data for the corresponding model estimation target in the previous stage, make the model estimation more accurate, and thus achieve a relatively optimal release effect in the entire resource release cycle.

[0120] When the first index value is less than the first threshold, it indicates that the target account currently still needs to display more resources to be released, and at this time it is in the first stage; when the first index value is greater than or equal to the first threshold and less than the second threshold, at this time it is necessary to pay attention to the conversion situation of the primary target of the target account, and at this time it is in the second stage; when the first index value is greater than or equal to the second threshold, at this time it is necessary to pay attention to the conversion situation of the secondary target of the target account, and at this time it is in the third stage. Among them, the primary target can be a shallow target, such as user activation information, etc.; the secondary target can be a deep target, such as user payment information, etc.

[0121] When all release stages of the resource include three stages, by based on the relationship between the first index value and the first threshold and the second threshold, the current release stage of the resource to be released by the target account can be accurately determined, a relatively accurate current release stage can be obtained, and the accuracy of conversion information determination is further improved.

[0122] In step S13, control parameters corresponding to the current release stage are obtained, where the control parameters are parameters for controlling the determination of conversion information in the current release stage.

[0123] Among them, different release stages correspond to different control parameters. The control parameters may include a first control parameter, a second control parameter, and a third control parameter. The first control parameter, the second control parameter, and the third control parameter correspond to the first stage, the second stage, and the third stage respectively, and control the traffic volume effect, the primary target conversion effect, and the secondary target conversion effect respectively.

[0124] In the embodiments of the present disclosure, when determining the conversion information, the optimization objective is generalized, and the single objective is extended into a problem of multiple stages and multiple objectives, where each stage has a focused optimization objective, and the optimization function is as follows:

[0125] max(α×∑ i x i +β×∑ i x i ×CTR i ×CVR(shallow) i +γ×∑ i x i ×CTR i ×CVR(deep) i )

[0126] The constraint conditions are as follows:

[0127]

[0128] The first item in the constraint conditions is the budget constraint, and the second item is the cost constraint;

[0129] By using Lagrangian duality, the above optimization function is optimized and solved under the constraint conditions, and the conversion information is obtained as follows:

[0130]

[0131] Among them, α represents the first control parameter, β represents the second control parameter, γ represents the third control parameter, x i represents whether the traffic is won when the resources of the i-th target account to be released, CTR i represents the estimated click-through rate when the resources of the i-th target account to be released, CVR(shallow) i represents the primary target conversion rate when the resources of the i-th target account to be released, CVR(deep) i represents the secondary target conversion rate when the resources of the i-th target account to be released, B represents the budget, CPA represents the primary target conversion information, wpi Represents x i The conversion information when winning traffic. p and q are multipliers introduced by Lagrange. p and q are used to control the speed of budget exhaustion and the exposure cost.

[0132] If the current release stage is the first stage, the first control parameter is 1, the second control parameter is 0, and the third control parameter is 0; if the current release stage is the second stage, the first control parameter is 0, the second control parameter is 1, and the third control parameter is 0; if the current release stage is the third stage, the first control parameter is 0, the second control parameter is 0, and the third control parameter is 1.

[0133] In step S14, according to the control parameter and the current release stage, determine the conversion information of the resource to be released.

[0134] Obtain the estimated click-through rate, primary target conversion rate, secondary target conversion rate, and primary target conversion information of the resource to be released for the target account. Substitute the control parameter, estimated click-through rate, primary target conversion rate, secondary target conversion rate, and primary target conversion information into the above conversion information representation formula to obtain the conversion information of the resource to be released for the target account. Among them, the conversion information may be information such as conversion rate or conversion revenue.

[0135] In an exemplary embodiment, the control parameter includes a first control parameter;

[0136] According to the control parameter and the current release stage, determine the conversion information of the resource to be released, including: in the case where the current release stage is the first stage, obtain the estimated click-through rate, primary target conversion rate, and primary target conversion information of the resource to be released; according to the first control parameter, the estimated click-through rate, primary target conversion rate, and primary target conversion information, determine the conversion information of the resource to be released.

[0137] Among them, the primary target conversion information may be, for example, the primary target conversion cost. The primary target conversion rate refers to the conversion rate of the primary target that is estimated to be obtained after the resource to be released is released.

[0138] When the current release stage is the first stage, determine the conversion information of the resource to be released according to the following formula:

[0139]

[0140] Among them, wp represents the conversion information of the resource to be released for the target account, α represents the first control parameter, CTR represents the estimated click-through rate of the resource to be released, CVR(shallow) represents the primary target conversion rate of the resource to be released, CPA represents the primary target conversion information, and p and q are multipliers introduced by Lagrange.

[0141] When the current release stage is the first stage, the first control parameter has a value, generally 1, while the second and third control parameters are both 0. At this time, it is only necessary to estimate the click-through rate and the first-level target conversion rate of the resource to be released through the model, obtain the estimated click-through rate and the first-level target conversion rate, and obtain the first-level target conversion information. Substitute the first control parameter, the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information into the above formula to obtain the conversion information of the resource to be released for the target account.

[0142] When the current release stage is the first stage, mainly focus on the display data volume of the resource. According to the first control parameter, the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information, relatively accurate conversion information can be obtained, and the conversion information mainly depends on the first control parameter. This can improve the accuracy of determining the conversion information in the first stage and can accumulate unbiased samples for determining the conversion information in subsequent stages.

[0143] In another exemplary embodiment, the control parameter includes a second control parameter;

[0144] Determine the conversion information of the resource to be released according to the control parameter and the current release stage, including: in the case where the current release stage is the second stage, obtain the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information of the resource to be released; according to the second control parameter, the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information, determine the conversion information of the resource to be released.

[0145] Among them, the first-level target conversion information can be, for example, the first-level target conversion cost.

[0146] When the current release stage is the second stage, determine the conversion information of the resource to be released according to the following formula:

[0147]

[0148] Among them, wp represents the conversion information of the resource to be released for the target account, β represents the second control parameter, CTR represents the estimated click-through rate of the resource to be released, CVR(shallow) represents the first-level target conversion rate of the resource to be released, CPA represents the first-level target conversion information, and p and q are Lagrange multipliers introduced.

[0149] When the current release stage is the second stage, the second control parameter has a value, generally 1, while the first control parameter and the third control parameter are both 0. At this time, it is necessary to estimate the click-through rate and the first-level target conversion rate of the resource to be released through the model, obtain the estimated click-through rate and the first-level target conversion rate, and obtain the first-level target conversion information. Substitute the second control parameter, the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information into the above formula to obtain the conversion information of the resource to be released for the target account.

[0150] When the current release stage is the second stage, mainly focus on the first-level target conversion effect. According to the second control parameter, the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information, relatively accurate conversion information can be obtained, improving the accuracy of determining the conversion information in the second stage.

[0151] In another exemplary embodiment, the control parameter includes a third control parameter;

[0152] Determine the conversion information of the resource to be released according to the control parameter and the current release stage, including:

[0153] In the case where the current release stage is the third stage, obtain the estimated click-through rate, the first-level target conversion rate, the second-level target conversion rate, and the first-level target conversion information of the resource to be released;

[0154] Determine the conversion information of the resource to be released according to the third control parameter, the estimated click-through rate, the first-level target conversion rate, the second-level target conversion rate, and the first-level target conversion information.

[0155] Among them, the first-level target conversion information can be, for example, the first-level target conversion cost. The second-level target conversion rate refers to the conversion rate of the second-level target that is estimated to be obtained after the resource to be released is released.

[0156] When the current release stage is the third stage, determine the conversion information of the resource to be released according to the following formula:

[0157]

[0158] Among them, wp represents the conversion information of the resource to be released for the target account, γ represents the third control parameter, CTR represents the estimated click-through rate of the resource to be released, CVR(shallow) represents the first-level target conversion rate of the resource to be released, CVR(deep) represents the second-level target conversion rate of the resource to be released, CPA represents the first-level target conversion information, and p and q are Lagrange multipliers.

[0159] When the current release stage is the third stage, the third control parameter has a value, generally 1, while the first control parameter and the second control parameter are both 0. At this time, it is necessary to estimate the click-through rate, first-level target conversion rate, and second-level target conversion rate of the resource to be released through the model, obtain the estimated click-through rate, first-level target conversion rate, and second-level target conversion rate, and obtain the first-level target conversion information. Substitute the third control parameter, estimated click-through rate, first-level target conversion rate, second-level target conversion rate, and first-level target conversion information into the above formula to obtain the conversion information of the resource to be released for the target account.

[0160] When the current release stage is the third stage, mainly focus on the second-level target conversion effect. According to the third control parameter, estimated click-through rate, first-level target conversion rate, second-level target conversion rate, and first-level target conversion information, relatively accurate conversion information can be obtained, improving the accuracy of determining the conversion information in the third stage.

[0161] The information processing method provided in this exemplary embodiment obtains the historical resource information of the target account, determines the current release stage of the resource to be released for the target account according to the historical resource information, obtains the control parameter corresponding to the current release stage, and determines the conversion information of the resource to be released according to the control parameter and the current release stage. Since corresponding information determination methods can be adopted for different release stages of the resources released by the target account, the requirements of the target account in the corresponding release stages can be met, and the accuracy of determining the conversion information can be improved.

[0162] On the basis of the above technical solution, the current release stage further includes a first transition stage;

[0163] In the case where the first index value is greater than or equal to the first threshold and less than the second threshold, determining that the current release stage of the resource to be released is the second stage includes: in the case where the first index value is greater than or equal to the first threshold and less than the second threshold, determining the second index value of the target account after the first stage according to the historical resource information, where the second index value is the data value corresponding to the second conversion index; in the case where the second index value is less than the third threshold, determining that the current release stage of the resource to be released is the first transition stage; in the case where the second index value is greater than or equal to the third threshold, determining that the current release stage of the resource to be released is the second stage.

[0164] Among them, the first transition stage is a transition stage between the first stage and the second stage, used to smoothly transition from the first stage to the second stage. The second conversion index can be the same as the first conversion index or a different index. Generally, when the first conversion index is the first-level target conversion volume, the second conversion index can be the consumption ratio, and the consumption ratio is the ratio of the consumption cost to the budget.

[0165] When the first index value is greater than or equal to the first threshold and less than the second threshold, it indicates that the second stage needs to be entered at this time. However, a smooth transition is required between the first stage and the second stage, which can improve the effect of resource release. At this time, it is also necessary to determine the second index value of the target account after the first stage according to the historical resource information, that is, to determine the second index value of the target account after the first index value is greater than or equal to the first threshold. If the second index value is less than the third threshold, for example, when the second index value is the consumption ratio, the third threshold can be 10%, and at this time, it is determined that the current release stage of the target account is the first transition stage; if the second index value is greater than or equal to the third threshold, it is determined that the current release stage of the target account is the second stage.

[0166] When the current release stage is the first transition stage, the first control parameter smoothly switches from 1 to 0, while the second control parameter smoothly switches from 0 to 1, realizing a smooth transition from the first stage to the second stage.

[0167] By further determining the second index value when the first index value is greater than or equal to the first threshold and less than the second threshold, and determining whether the current release stage based on the second index value is the first transition stage or the second stage, the accuracy of determining the release stage is improved, and further the accuracy of determining the conversion information is improved.

[0168] On the basis of the above technical solution, the control parameter includes a first control parameter and a second control parameter;

[0169] Determine the conversion information of the resource to be released according to the control parameter and the current release stage, including: in the case where the current release stage is the first transition stage, obtain the estimated click-through rate, first-level target conversion rate, and first-level target conversion information of the resource to be released; according to the first control parameter, the second control parameter, the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information, determine the conversion information of the resource to be released.

[0170] Among them, the first-level target conversion information can be, for example, the first-level target conversion cost.

[0171] When the current release stage is the first transition stage, determine the conversion information of the resource to be released according to the following formula:

[0172]

[0173] Among them, wp represents the conversion information of the resource to be released of the target account, α represents the first control parameter, β represents the second control parameter, CTR represents the estimated click-through rate of the resource to be released, CVR(shallow) represents the first-level target conversion rate of the resource to be released, CPA is the first-level target conversion information, and p and q are Lagrange multipliers.

[0174] When the current release stage is the first transition stage, the first control parameter and the second control parameter have values, while the third control parameter is 0. In order to be able to smoothly switch from the first stage to the second stage, it is necessary to make the first control parameter smoothly switch from 1 to 0 and the second control parameter smoothly switch from 0 to 1, that is, it is necessary to make the first control parameter and the second control parameter smoothly and monotonically change. In order to ensure the smooth and monotonic change of the first control parameter and the second control parameter, the cumulative exposure amount, the cumulative shallow conversion amount, and the cumulative deep conversion amount can be used and input into the smoothing strategy in a weighted transformation manner; the smoothing strategy attempts to use a variety of relatively complex algorithms to fit the parameter changes while ensuring that the parameters do not show a fallback state.

[0175] When the current release stage is the first transition stage, it is necessary to estimate the click-through rate and the first-level target conversion rate of the resource to be released through the model, obtain the estimated click-through rate and the first-level target conversion rate, and obtain the first-level target conversion information. Substitute the first control parameter, the second control parameter, the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information into the above formula to obtain the conversion information of the resource to be released for the target account.

[0176] When the current release stage is the first transition stage, it is smoothly switched from the first stage to the second stage. According to the first control parameter, the second control parameter, the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information, relatively accurate conversion information can be obtained, improving the accuracy of determining the conversion information in the first transition stage.

[0177] On the basis of the above technical solution, the current release stage further includes a second transition stage;

[0178] In the case where the first index value is greater than or equal to the second threshold, determining that the current release stage of the resource to be released is the third stage includes: in the case where the first index value is greater than or equal to the second threshold, determining the second index value of the target account after the second stage according to the historical resource information; in the case where the second index value is less than the fourth threshold, determining that the current release stage of the resource to be released is the second transition stage; in the case where the second index value is greater than or equal to the fourth threshold, determining that the current release stage of the resource to be released is the third stage.

[0179] Among them, the second transition stage is the transition stage between the second stage and the third stage, which is used to smoothly transition from the second stage to the third stage. The second index value is the data value corresponding to the second conversion index. The second conversion index can be the same as the first conversion index or different. Generally, when the first conversion index is the primary conversion volume, the second conversion index can be the consumption ratio, and the consumption ratio is the ratio of the consumption cost to the budget.

[0180] When the first index value is greater than or equal to the second threshold, it indicates that it is necessary to enter the third stage at this time. However, a smooth transition is required between the second stage and the third stage, which can improve the effect of data release. At this time, it is also necessary to determine the second index value of the target account after the second stage according to the historical resource information, that is, to determine the second index value of the target account after the first index value is greater than or equal to the second threshold. If the second index value is less than the fourth threshold, for example, when the second index value is the consumption ratio, the fourth threshold can be 10%. At this time, it is determined that the current release stage of the target account is the second transition stage; if the second index value is greater than or equal to the fourth threshold, it is determined that the current release stage of the target account is the third stage.

[0181] When the current release stage is the second transition stage, the second control parameter smoothly switches from 1 to 0, while the third control parameter smoothly switches from 0 to 1, realizing a smooth switch from the second stage to the third stage.

[0182] By further determining the second index value when the first index value is greater than or equal to the second threshold, and based on whether the current release stage determined by the second index value is the second transition stage or the third stage, the accuracy of determining the release stage is improved, and further the accuracy of determining the conversion information is improved.

[0183] On the basis of the above technical solution, the control parameters include a second control parameter and a third control parameter;

[0184] Determine the conversion information of the resource to be released according to the control parameters and the current release stage, including: in the case where the release stage is the second transition stage, obtain the estimated click-through rate, primary target conversion rate, and primary target conversion information of the resource to be released; according to the second control parameter, the third control parameter, the estimated click-through rate, the primary target conversion rate, the secondary target conversion rate, and the primary target conversion information, determine the conversion information of the resource to be released.

[0185] Among them, the primary target conversion information can be, for example, the primary target conversion cost.

[0186] When the current release stage is the second transition stage, determine the conversion information of the resource to be released according to the following formula:

[0187]

[0188] Among them, wp represents the conversion information of the resources to be published of the target account, β represents the second control parameter, γ represents the third control parameter, CTR represents the estimated click-through rate of the resources to be published, CVR(shallow) represents the first-level target conversion rate of the resources to be published, CVR(deep) represents the second-level target conversion rate of the resources to be published, CPA represents the first-level target conversion information, and p and q are Lagrange introduced multipliers.

[0189] When the current publishing stage is the second transition stage, the second control parameter and the third control parameter have values, while the first control parameter is 0. In order to be able to smoothly switch from the second stage to the third stage, it is necessary to make the second control parameter smoothly switch from 1 to 0, and the third control parameter smoothly switch from 0 to 1, that is, it is necessary to make the second control parameter and the third control parameter smoothly and monotonically change. In order to ensure the smooth and monotonic change of the second control parameter and the third control parameter, the cumulative exposure volume, the cumulative shallow conversion volume, and the cumulative deep conversion volume can be used and input into the smoothing strategy in a weighted transformation manner; the smoothing strategy attempts to use a variety of relatively complex algorithms to fit the parameter changes while ensuring that the parameters do not show a fallback state.

[0190] When the current publishing stage is the second transition stage, it is necessary to estimate the click-through rate, the first-level target conversion rate, and the second-level target conversion rate of the resources to be published through the model, obtain the estimated click-through rate, the first-level target conversion rate, and the second-level target conversion rate, and obtain the first-level target conversion information. Substitute the second control parameter, the third control parameter, the estimated click-through rate, the first-level target conversion rate, the second-level target conversion rate, and the first-level target conversion information into the above formula to obtain the conversion information of the resources to be published of the target account.

[0191] By being in the second transition stage in the current publishing stage, which is a smooth transition from the second stage to the third stage, relatively accurate conversion information can be obtained according to the second control parameter, the third control parameter, the estimated click-through rate, the first-level target conversion rate, the second-level target conversion rate, and the first-level target conversion information, improving the accuracy of determining the conversion information in the second transition stage.

[0192] Figure 2 It is a flowchart of an information processing method shown according to an exemplary embodiment. As Figure 2 shown, this information processing method can be used in electronic devices such as servers and includes the following steps.

[0193] In step S21, historical resource information of the target account is obtained.

[0194] In step S22, according to the historical resource information, determine a first metric value of the target account, where the first metric value is a data value corresponding to a first conversion metric.

[0195] In step S23, according to the relationship between the first metric value and a first threshold and a second threshold, determine the current release stage of the resource to be released for the target account, where the first threshold is less than the second threshold.

[0196] Wherein, the current release stage includes a first stage, a second stage or a third stage;

[0197] The determining of the current release stage of the resource to be released for the target account according to the relationship between the first metric value and the first threshold and the second threshold includes: when the first metric value is less than the first threshold, determine that the current release stage of the resource to be released is the first stage; when the first metric value is greater than or equal to the first threshold and less than the second threshold, determine that the current release stage of the resource to be released is the second stage; when the first metric value is greater than or equal to the second threshold, determine that the current release stage of the resource to be released is the third stage.

[0198] Wherein, the current release stage further includes a first transition stage;

[0199] The determining that the current release stage of the resource to be released is the second stage when the first metric value is greater than or equal to the first threshold and less than the second threshold includes: when the first metric value is greater than or equal to the first threshold and less than the second threshold, determine a second metric value of the target account after the first stage according to the historical resource information, where the second metric value is a data value corresponding to a second conversion metric; when the second metric value is less than a third threshold, determine that the current release stage of the resource to be released is the first transition stage; when the second metric value is greater than or equal to the third threshold, determine that the current release stage of the resource to be released is the second stage.

[0200] Wherein, the current release stage further includes a second transition stage;

[0201] When the first index value is greater than or equal to the second threshold, determining that the current release stage of the to-be-released resource is the third stage includes: when the first index value is greater than or equal to the second threshold, determining a second index value of the target account after the second stage according to the historical resource information; when the second index value is less than the fourth threshold, determining that the current release stage of the to-be-released resource is the second transition stage; when the second index value is greater than or equal to the fourth threshold, determining that the current release stage of the to-be-released resource is the third stage.

[0202] In step S24, obtain a control parameter corresponding to the current release stage.

[0203] Among them, the control parameter may include a first control parameter, a second control parameter, and a third control parameter. The first control parameter, the second control parameter, and the third control parameter respectively correspond to the first stage, the second stage, and the third stage, and respectively control the running volume effect, the primary target conversion effect, and the secondary target conversion effect.

[0204] In step S25, determine the conversion information of the to-be-released resource according to the control parameter and the current release stage.

[0205] Among them, determining the conversion information of the to-be-released resource according to the control parameter and the current release stage includes: when the current release stage is the first stage, obtaining the estimated click-through rate, the primary target conversion rate, and the primary target conversion information of the to-be-released resource; determining the conversion information of the to-be-released resource according to the first control parameter, the estimated click-through rate, the primary target conversion rate, and the primary target conversion information.

[0206] Among them, determining the conversion information of the to-be-released resource according to the control parameter and the current release stage further includes: when the release stage is the second stage, obtaining the estimated click-through rate, the primary target conversion rate, and the primary target conversion information of the to-be-released resource; determining the conversion information of the to-be-released resource according to the second control parameter, the estimated click-through rate, the primary target conversion rate, and the primary target conversion information.

[0207] Among them, determining the conversion information of the to-be-released resource according to the control parameter and the current release stage further includes: when the release stage is the third stage, obtaining the estimated click-through rate, the primary target conversion rate, the secondary target conversion rate, and the primary target conversion information of the to-be-released resource; determining the conversion information of the to-be-released resource according to the third control parameter, the estimated click-through rate, the primary target conversion rate, the secondary target conversion rate, and the primary target conversion information.

[0208] Among them, determining the conversion information of the resource to be released according to the control parameter and the current release stage further includes: when the current release stage is the first transition stage, obtaining the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information of the resource to be released; determining the conversion information of the resource to be released according to the first control parameter, the second control parameter, the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information.

[0209] Among them, determining the conversion information of the resource to be released according to the control parameter and the current release stage further includes: when the current release stage is the second transition stage, obtaining the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information of the resource to be released; determining the conversion information of the resource to be released according to the second control parameter, the third control parameter, the estimated click-through rate, the first-level target conversion rate, the second-level target conversion rate, and the first-level target conversion information.

[0210] The specific content of each of the above steps is the same as that of the above embodiment and will not be elaborated here.

[0211] Figure 3 is a schematic diagram of the life cycle of the release of a target account resource in an embodiment of the present disclosure. As Figure 3 shown, in the process of releasing resources of a target account, the release stages in the entire life cycle may include a first stage, a first transition stage, a second stage, a second transition stage, and a third stage. The first stage is the stage of increasing volume. The first transition stage is the transition stage between the first stage and the second stage, that is, a smooth switch from the first stage to the second stage. The second stage is the first-level target release stage, such as the shallow release stage. The second transition stage is the transition stage between the second stage and the third stage, that is, a smooth switch from the second stage to the third stage. The third stage is the second-level target release stage. In the first stage, the first control parameter α = 1, the second control parameter β = 0, and the third control parameter γ = 0; in the first transition stage, 0 < α < 1, 0 < β < 1, and γ = 0 for the first control parameter, and the first control parameter smoothly changes from 1 to 0, and the second control parameter smoothly changes from 0 to 1; in the second stage, α = 0, β = 1, and γ = 0 for the first control parameter; in the second transition stage, α = 0, 0 < β < 1, and 0 < γ < 1 for the first control parameter, and the second control parameter smoothly changes from 1 to 0, and the third control parameter smoothly changes from 0 to 1; in the third stage, α = 0, β = 0, and γ = 1 for the first control parameter.

[0212] In the related art, when determining conversion information, the main goal is to achieve the desired effect at the lowest cost. The method for determining information in MCB also solely relies on the prediction models for click-through rate and conversion rate. During the cold start phase of the target account, due to insufficient resource characteristics and other reasons, the model may produce inaccurate predictions, leading to inaccurate determination of conversion information. However, the embodiments of the present disclosure can solve the problems caused by inaccurate model predictions during the cold start phase of the target account. The information processing method of the embodiments of the present disclosure does not completely rely on the model's prediction of click-through rate and conversion rate. For example, in the first stage of data release, which is CPM release exploration, it is beneficial for the unbiased sample accumulation of the model, thereby providing a data basis for subsequent stages and improving the accuracy of conversion information determination in subsequent stages. The search range for the optimal balance point between volume growth and cost in the embodiments of the present disclosure is larger than that of the MCB method, enabling the acquisition of the optimal balance point between volume growth and cost and improving the accuracy of conversion information determination.

[0213] Figure 4 is a block diagram of an information processing apparatus according to an exemplary embodiment. Referring to Figure 4 the apparatus includes a historical information acquisition module 41, a release stage determination module 42, a control parameter acquisition module 43, and a conversion information determination module 44.

[0214] The historical information acquisition module 41 is configured to acquire historical resource information of the target account;

[0215] The release stage determination module 42 is configured to determine the current release stage of the resource to be released for the target account according to the historical resource information;

[0216] The control parameter acquisition module 43 is configured to acquire control parameters corresponding to the current release stage; the control parameters are parameters for controlling the determination of conversion information in the current release stage;

[0217] The conversion information determination module 44 is configured to determine the conversion information of the resource to be released according to the control parameters and the release stage.

[0218] Optionally, the release stage determination module includes:

[0219] A first metric value determination unit configured to determine a first metric value of the target account according to the historical resource information, where the first metric value is a data value corresponding to a first conversion metric;

[0220] A release stage determination unit configured to determine the current release stage of the resource to be released for the target account according to the relationship between the first metric value and a first threshold and a second threshold, where the first threshold is less than the second threshold.

[0221] Optionally, the current release stage includes a first stage, a second stage, or a third stage;

[0222] The release stage determination unit includes:

[0223] A first stage determination subunit configured to determine that the current release stage of the resource to be released is the first stage when the first metric value is less than the first threshold;

[0224] A second stage determination subunit configured to determine that the current release stage of the resource to be released is the second stage when the first metric value is greater than or equal to the first threshold and less than the second threshold;

[0225] A third stage determination subunit configured to determine that the current release stage of the resource to be released is the third stage when the first metric value is greater than or equal to the second threshold.

[0226] Optionally, the current release stage further includes a first transition stage;

[0227] The second stage determination subunit is configured to perform:

[0228] When the first metric value is greater than or equal to the first threshold and less than the second threshold, determining a second metric value of the target account after the first stage according to the historical resource information, where the second metric value is a data value corresponding to a second conversion metric;

[0229] When the second metric value is less than a third threshold, determining that the current release stage of the resource to be released is the first transition stage;

[0230] When the second metric value is greater than or equal to the third threshold, determining that the current release stage of the resource to be released is the second stage.

[0231] Optionally, the control parameters include a first control parameter and a second control parameter;

[0232] The conversion information determination module is configured to perform:

[0233] When the current release stage is the first transition stage, obtaining the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information of the resource to be released;

[0234] Determining the conversion information of the resource to be released according to the first control parameter, the second control parameter, the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information:

[0235] Optionally, the release stage further includes a second transition stage;

[0236] The third-stage determination subunit is configured to execute:

[0237] When the first index value is greater than or equal to the second threshold, determine a second index value of the target account after the second stage according to the historical resource information;

[0238] When the second index value is less than a fourth threshold, determine that the current release stage of the resource to be released is a second transition stage;

[0239] When the second index value is greater than or equal to the fourth threshold, determine that the current release stage of the resource to be released is the third stage.

[0240] Optionally, the control parameters include a second control parameter and a third control parameter;

[0241] The conversion information determination module is configured to execute:

[0242] When the current release stage is the second transition stage, obtain the estimated click-through rate, first-level target conversion rate, and first-level target conversion information of the resource to be released;

[0243] Determine the conversion information of the resource to be released according to the second control parameter, the third control parameter, the estimated click-through rate, the first-level target conversion rate, the second-level target conversion rate, and the first-level conversion information.

[0244] Optionally, the control parameters include a first control parameter;

[0245] The conversion information determination module is configured to execute:

[0246] When the current release stage is the first stage, obtain the estimated click-through rate, first-level target conversion rate, and first-level target conversion information of the resource to be released;

[0247] Determine the conversion information of the resource to be released according to the first control parameter, the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information.

[0248] Optionally, the control parameters include a second control parameter;

[0249] The conversion information determination module is configured to execute:

[0250] When the current release stage is the second stage, obtain the estimated click-through rate, first-level target conversion rate, and first-level target conversion information of the resource to be released;

[0251] Determine the conversion information of the to-be-published resource according to the second control parameter, the predicted click-through rate, the first-level target conversion rate, and the first-level target conversion information.

[0252] Optionally, the control parameter includes a third control parameter;

[0253] The conversion information determination module is configured to execute:

[0254] In the case where the current release stage is the third stage, obtain the predicted click-through rate, the first-level target conversion rate, the second-level target conversion rate, and the first-level target conversion information of the to-be-published resource;

[0255] Determine the conversion information of the to-be-published resource according to the third control parameter, the predicted click-through rate, the first-level target conversion rate, the second-level target conversion rate, and the first-level target conversion information.

[0256] Regarding the device in the above embodiments, the specific manners in which each module performs operations have been described in detail in the embodiments related to the method, and will not be elaborated here.

[0257] Figure 5 It is a block diagram of an electronic device shown according to an exemplary embodiment. For example, the electronic device 500 may be provided as a terminal or a server. Referring to Figure 5 , the electronic device 500 includes a processing component 522, which further includes one or more processors, and memory resources represented by a memory 532 for storing instructions executable by the processing component 522, such as application programs. The application programs stored in the memory 532 may include one or more modules each corresponding to a set of instructions. In addition, the processing component 522 is configured to execute instructions to perform the above information processing method.

[0258] The electronic device 500 may further include a power supply component 526 configured to perform power management of the electronic device 500, a wired or wireless network interface 550 configured to connect the electronic device 500 to a network, and an input / output (I / O) interface 558. The electronic device 500 may operate based on an operating system stored in the memory 532, such as WindowsServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM or the like.

[0259] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory 532 including instructions, and the above instructions can be executed by a processing component 522 of the electronic device 500 to complete the above information processing method. Optionally, the computer-readable storage medium may be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0260] In an exemplary embodiment, a computer program product is also provided, including a computer program or computer instructions, and when the computer program or computer instructions are executed by a processor, the above information processing method is implemented.

[0261] Those skilled in the art will readily conceive of other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure, which follow the general principles of the present disclosure and include known common knowledge or conventional technical means in the technical field not disclosed in the present disclosure. The specification and embodiments are only to be considered as exemplary, and the true scope and spirit of the present disclosure are pointed out by the following claims.

[0262] It should be understood that the present invention is not limited to the exact structures described above and shown in the drawings, and various modifications and changes can be made without departing from its scope. The scope of the present invention is only limited by the appended claims.

Claims

1. An information processing method, characterized in that, comprising: obtaining historical resource information of a target account; determining a current release stage of a to-be-released resource of the target account according to the historical resource information; obtaining a control parameter corresponding to the current release stage; the control parameter is a parameter for controlling the determination of conversion information in the current release stage; determining conversion information of the to-be-released resource according to the control parameter and the current release stage; wherein, the control parameter includes a first control parameter and a second control parameter; the determining the conversion information of the to-be-released resource according to the control parameter and the current release stage includes: when the current release stage is a first transition stage, obtaining an estimated click-through rate, a first-level target conversion rate and first-level target conversion information of the to-be-released resource; determining the conversion information of the to-be-released resource according to the first control parameter, the second control parameter, the estimated click-through rate, the first-level target conversion rate and the first-level target conversion information; or, the control parameter includes a second control parameter and a third control parameter; the determining the conversion information of the to-be-released resource according to the control parameter and the current release stage includes: when the current release stage is a second transition stage, obtaining an estimated click-through rate, a first-level target conversion rate and first-level target conversion information of the to-be-released resource; determining the conversion information of the to-be-released resource according to the second control parameter, the third control parameter, the estimated click-through rate, the first-level target conversion rate, the second-level target conversion rate and the first-level target conversion information.

2. The method according to claim 1, characterized in that, the determining the current release stage of the to-be-released resource of the target account according to the historical resource information includes: determining a first index value of the target account according to the historical resource information, where the first index value is a data value corresponding to a first conversion index; determining the current release stage of the to-be-released resource of the target account according to the relationship between the first index value and a first threshold and a second threshold, where the first threshold is less than the second threshold.

3. The method according to claim 2, characterized in that, the current release stage includes a first stage, a second stage or a third stage; the determining the current release stage of the to-be-released resource of the target account according to the relationship between the first index value and the first threshold and the second threshold includes: when the first index value is less than the first threshold, determining that the current release stage of the to-be-released resource is the first stage; when the first index value is greater than or equal to the first threshold and less than the second threshold, determining that the current release stage of the to-be-released resource is the second stage; when the first index value is greater than or equal to the second threshold, determining that the current release stage of the to-be-released resource is the third stage.

4. The method according to claim 3, characterized in that, the current release stage further includes a first transition stage; When the first index value is greater than or equal to the first threshold and less than the second threshold, determining that the current release stage of the to-be-released resource is the second stage includes: When the first index value is greater than or equal to the first threshold and less than the second threshold, determining, according to the historical resource information, a second index value of the target account after the first stage, where the second index value is a data value corresponding to a second conversion index; When the second index value is less than a third threshold, determining that the current release stage of the to-be-released resource is the first transition stage; When the second index value is greater than or equal to the third threshold, determining that the current release stage of the to-be-released resource is the second stage.

5. The method according to claim 3, wherein, the current release stage further includes a second transition stage; When the first index value is greater than or equal to the second threshold, determining that the current release stage of the to-be-released resource is the third stage includes: When the first index value is greater than or equal to the second threshold, determining, according to the historical resource information, a second index value of the target account after the second stage; When the second index value is less than a fourth threshold, determining that the current release stage of the to-be-released resource is the second transition stage; When the second index value is greater than or equal to the fourth threshold, determining that the current release stage of the to-be-released resource is the third stage.

6. The method according to claim 3, wherein, the control parameter includes a first control parameter; Determining the conversion information of the to-be-released resource according to the control parameter and the current release stage includes: When the current release stage is the first stage, obtaining the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information of the to-be-released resource; Determining the conversion information of the to-be-released resource according to the first control parameter, the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information.

7. The method according to claim 3, wherein, the control parameter includes a second control parameter; Determining the conversion information of the to-be-released resource according to the control parameter and the current release stage includes: When the current release stage is the second stage, obtaining the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information of the to-be-released resource; Determining the conversion information of the to-be-released resource according to the second control parameter, the estimated click-through rate, the first-level target conversion rate, and the first-level target conversion information.

8. The method according to claim 3, wherein, the control parameter includes a third control parameter; Determining the conversion information of the to-be-released resource according to the control parameter and the current release stage includes: When the current release stage is the third stage, obtaining the estimated click-through rate, the first-level target conversion rate, the second-level target conversion rate, and the first-level target conversion information of the to-be-released resource; Determine the conversion information of the to-be-published resource according to the third control parameter, the predicted click-through rate, the first-level target conversion rate, the second-level target conversion rate, and the first-level target conversion information.

9. An information processing device, characterized in that, it includes: A historical information acquisition module configured to acquire historical resource information of a target account; A release stage determination module configured to determine the current release stage of the to-be-published resource of the target account according to the historical resource information; A control parameter acquisition module configured to acquire a control parameter corresponding to the current release stage; the control parameter is a parameter used to control the determination of conversion information in the current release stage; A conversion information determination module configured to determine the conversion information of the to-be-published resource according to the control parameter and the current release stage; wherein, the control parameter includes a first control parameter and a second control parameter; the conversion information determination module is configured to: in the case that the current release stage is the first transition stage, acquire the predicted click-through rate, the first-level target conversion rate, and the first-level target conversion information of the to-be-published resource; determine the conversion information of the to-be-published resource according to the first control parameter, the second control parameter, the predicted click-through rate, the first-level target conversion rate, and the first-level target conversion information; Alternatively, the control parameter includes a second control parameter and a third control parameter; the conversion information determination module is configured to: in the case that the current release stage is the second transition stage, acquire the predicted click-through rate, the first-level target conversion rate, and the first-level target conversion information of the to-be-published resource; determine the conversion information of the to-be-published resource according to the second control parameter, the third control parameter, the predicted click-through rate, the first-level target conversion rate, the second-level target conversion rate, and the first-level conversion information.

10. The device according to claim 9, characterized in that, the release stage determination module includes: A first index value determination unit configured to determine a first index value of the target account according to the historical resource information, and the first index value is a data value corresponding to a first conversion index; A release stage determination unit configured to determine the current release stage of the to-be-published resource of the target account according to the relationship between the first index value and a first threshold and a second threshold, wherein the first threshold is less than the second threshold.

11. The device according to claim 10, characterized in that, the current release stage includes a first stage, a second stage, or a third stage; the release stage determination unit includes: A first stage determination subunit configured to determine that the current release stage of the to-be-published resource is the first stage in the case that the first index value is less than the first threshold; A second stage determination subunit configured to determine that the current release stage of the to-be-published resource is the second stage in the case that the first index value is greater than or equal to the first threshold and less than the second threshold; The third-stage determination subunit is configured to determine that the current release stage of the to-be-released resource is the third stage when the first metric value is greater than or equal to the second threshold.

12. The apparatus according to claim 11, wherein, the current release stage further includes a first transition stage; the second-stage determination subunit is configured to perform: when the first metric value is greater than or equal to the first threshold and less than the second threshold, determine a second metric value of the target account after the first stage according to the historical resource information, where the second metric value is a data value corresponding to a second conversion metric; when the second metric value is less than a third threshold, determine that the current release stage of the to-be-released resource is the first transition stage; when the second metric value is greater than or equal to the third threshold, determine that the current release stage of the to-be-released resource is the second stage.

13. The apparatus according to claim 11, wherein, the current release stage further includes a second transition stage; the third-stage determination subunit is configured to perform: when the first metric value is greater than or equal to the second threshold, determine a second metric value of the target account after the second stage according to the historical resource information; when the second metric value is less than a fourth threshold, determine that the current release stage of the to-be-released resource is the second transition stage; when the second metric value is greater than or equal to the fourth threshold, determine that the current release stage of the to-be-released resource is the third stage.

14. The apparatus according to claim 11, wherein, the control parameter includes a first control parameter; the conversion information determination module is configured to perform: when the current release stage is the first stage, obtain the estimated click-through rate, first-level target conversion rate, and first-level target conversion information of the to-be-released resource; determine the conversion information of the to-be-released resource according to the first control parameter, the estimated click-through rate, first-level target conversion rate, and first-level target conversion information.

15. The apparatus according to claim 11, wherein, the control parameter includes a second control parameter; the conversion information determination module is configured to perform: when the current release stage is the second stage, obtain the estimated click-through rate, first-level target conversion rate, and first-level target conversion information of the to-be-released resource; determine the conversion information of the to-be-released resource according to the second control parameter, the estimated click-through rate, first-level target conversion rate, and first-level target conversion information.

16. The apparatus according to claim 11, wherein, the control parameter includes a third control parameter; the conversion information determination module is configured to perform: when the current release stage is the third stage, obtain the estimated click-through rate, first-level target conversion rate, second-level target conversion rate, and first-level target conversion information of the to-be-released resource; determine the conversion information of the to-be-released resource according to the third control parameter, the estimated click-through rate, first-level target conversion rate, second-level target conversion rate, and first-level target conversion information.

17. An electronic device, characterized in that, comprising: a processor; a memory for storing executable instructions of the processor; wherein the processor is configured to execute the instructions to implement the information processing method according to any one of claims 1 to 8.

18. A computer-readable storage medium, characterized in that, when the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the information processing method according to any one of claims 1 to 8.

19. A computer program product comprising computer instructions, characterized in that, when the computer instructions are executed by a processor of an electronic device, the electronic device is enabled to execute the information processing method according to any one of claims 1 to 8.

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