Method, apparatus, device and storage medium for online live streaming

Abstract

Embodiments of the present disclosure provide methods, apparatuses, devices and storage media for online live streaming. The method comprises determining whether a number of user comments received in a live streaming room that match at least one preconfigured guiding hot comment reaches a threshold number; and presenting the at least one guiding hot comment at a predetermined position of a user interface of the live streaming room in response to the number of matching user comments reaching the threshold number. By preconfiguring at least one guiding hot comment and presenting it when user comments match it, beneficial guidance can be provided to users during live streaming, improving the atmosphere of the live streaming room and enhancing user experience.

Description

TECHNICAL FIELD

[0001] Example embodiments of the present disclosure generally relate to the field of computers, and in particular, to a method, apparatus, device and computer readable storage medium for online live streaming. BACKGROUND

[0002] With the development of computer technology, various live streams can provide people with information, education and entertainment, and other aspects of content. When watching a live stream, a user can make comments in a live room to express their views on the content being live streamed. For example, in a live room watching a match between two teams, the audience can express their support for the team, players, etc. by making comments. SUMMARY

[0003] In a first aspect of the present disclosure, a method for online live streaming is provided. The method comprises: determining whether a number of user comments received in a live room that match at least one preconfigured leading hot comment reaches a threshold number; and presenting the at least one leading hot comment at a predetermined position of a user interface of the live room in response to the number of matching user comments reaching the threshold number.

[0004] In a second aspect of the present disclosure, an apparatus for online live streaming is provided. The apparatus comprises: a determination module configured to determine whether a number of user comments received in a live room that match at least one preconfigured leading hot comment reaches a threshold number; and a first presentation module configured to present the at least one leading hot comment at a predetermined position of a user interface of the live room in response to the number of matching user comments reaching the threshold number.

[0005] In a third aspect of the present disclosure, an electronic device is provided. The device comprises at least one processing unit; and at least one memory coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit. The instructions, when executed by the at least one processing unit, cause the device to perform the method of the first aspect.

[0006] In a fourth aspect of the present disclosure, a computer readable storage medium is provided. The medium has stored thereon a computer program which, when executed by a processor, implements the method of the first aspect.

[0007] It should be understood that the description in the section is not intended to define key or essential features of the embodiments of the present disclosure, nor is it intended to limit the scope of the present disclosure. Other features of the present disclosure will become readily apparent from the following description. BRIEF DESCRIPTION OF DRAWINGS

[0008] The above-described and other features, advantages, and aspects of the present disclosure will become more apparent as various embodiments of the present disclosure are described in greater detail below. Like reference numerals refer to like elements throughout the accompanying drawings, in which:

[0009] Figure 1 A schematic diagram illustrating an example environment in which embodiments of the present disclosure can be implemented is shown;

[0010] Figures 2 to 5D A schematic diagram illustrating an example page related to online live streaming according to some embodiments of the present disclosure is shown;

[0011] Figure 6 A flowchart illustrating a process for online live streaming according to some embodiments of the present disclosure is shown;

[0012] Figure 7 A block diagram illustrating an apparatus for online live streaming according to some embodiments of the present disclosure is shown; and

[0013] Figure 8 An electronic device in which one or more embodiments of the present disclosure can be implemented is shown. DETAILED DESCRIPTION

[0014] Embodiments of the present disclosure will be described in more detail with reference to the drawings. While certain embodiments of the present disclosure are shown in the drawings, it is understood that the present disclosure can be embodied in various forms and should not be interpreted as being limited to the embodiments set forth herein; rather, these embodiments are provided so that the present disclosure can be more thoroughly and completely understood. It will be appreciated that the drawings of the present disclosure are for illustrative purposes only and should not be construed as limiting the scope of the present disclosure.

[0015] In the description of embodiments of the present disclosure, the term "includes" and its derivatives, are not intended to be limiting of the respective processes, compositions, or elements, but are intended to mean "comprising." Further, the term "based on" is intended to be broad and not limited to a direct relationship. The term "one embodiment" or "an embodiment" is not used to foreclose, other embodiments that also fall within the scope of the disclosure. The term "some embodiments" is used to foreclose other embodiments that do not fall within the scope of the disclosure. Also, the term "exemplary" is used herein to mean "an example of" and is not used to foreclose other embodiments that do not fall within the scope of the disclosure. Also, the term "another embodiment" is used herein to mean "at least one embodiment."

[0016] In this document, unless specifically stated otherwise, "responsive to A" performing a step does not mean that the step is performed immediately after A, but can include one or more intermediate steps.

[0017] It can be understood that the data involved in the technical solution (including but not limited to the data itself, the obtaining or use of the data) should comply with the requirements of the relevant laws, regulations and provisions.

[0018] It can be understood that, before using the technical solutions disclosed in the embodiments of the present disclosure, the type of personal information involved in the present disclosure, the use range, the use scenario, etc. should be informed to the user and the authorization of the user should be obtained through appropriate means according to relevant laws and regulations.

[0019] For example, in response to receiving an active request of a user, prompt information is sent to the user to explicitly prompt the user that the operation requested to be performed will require obtaining and using personal information of the user, so that the user can voluntarily choose whether to provide personal information to the software or hardware such as an electronic device, an application, a server or a storage medium, etc. that performs the operation of the technical solutions of the present disclosure according to the prompt information.

[0020] As an optional but non-limiting implementation manner, in response to receiving an active request of a user, the manner of sending prompt information to the user may, for example, be a pop-up window manner, and the prompt information may be presented in the form of text in the pop-up window. In addition, the pop-up window may also carry selection controls for the user to select "agree" or "disagree" to provide personal information to the electronic device.

[0021] It can be understood that the above notification and user authorization process is only illustrative and does not limit the implementation manner of the present disclosure, and other manners meeting relevant laws and regulations can also be applied to the implementation manner of the present disclosure.

[0022] Figure 1 A schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented is shown. In the example environment 100, a terminal device 110 has an application 120 installed therein. A user 140 can interact with the application 120 via the terminal device 110 and / or an attached device of the terminal device 110. The application 120 can be a live streaming supporting application. The application 120 can provide live streaming content for users in a live streaming room, and the users in the live streaming room can comment on the content live streamed by the live streaming room. The terminal device 110 can present various user interfaces 150 of the application 120 to the user 140.

[0023] In some embodiments, the terminal device 110 communicates with the server 130 to implement provisioning of services for the application 120. The terminal device 110 can be any type of mobile terminal, fixed terminal, or portable terminal including a mobile handset, a tablet computer, a laptop computer, a notebook computer, a netbook computer, a smartbook, a tablet, a personal communication system (PCS) device, a personal navigation device, a personal digital assistant (PDA), an audio / video player, a digital camera / camcorder, a positioning device, a television receiver, a radio broadcast receiver, an electronic book device, a game device, or any combinations of the aforementioned devices, including accessories and peripherals for these devices, or any combinations thereof. In some embodiments, the terminal device 110 can also be capable of supporting any type of interface for user interaction (such as a "wearable" circuit, etc.). The server 130 can be various types of computing systems / servers capable of providing computing power, including but not limited to mainframes, edge computing nodes, computing devices in a cloud environment, etc.

[0024] It should be appreciated that the structure and functionality of the various elements in the environment 100 are described for illustrative purposes only and do not imply any limitation on the scope of the present disclosure.

[0025] Generally, in a live room, a live room manager can set the live room to display the same comments of the users watching the live content in the form of a single-line hot comment in a predetermined position of the comment area of the live room if the same comments meet a certain condition. This display method cannot better present the comments of the opposing parties or multiple parties with the nature of confrontation for some live content, such as live content with the nature of confrontation. The "nature of confrontation" here can mean that the live content involves at least two parties or multiple parties, and the live content presents a process of determining the winner between the at least two parties through confrontation, competition, or comparison. The live content with the "nature of confrontation" can include, but is not limited to, various competitions such as sports events, game events, and talent competitions. For example, for a football match, the current single-line hot comment cannot intuitively display the user comments supporting the two teams participating in the football match. In addition, the current live rooms, including live content with the nature of confrontation, lack support for background guiding comments, resulting in a poor live room atmosphere and affecting the user's viewing experience.

[0026] According to an embodiment of the present disclosure, a scheme for online live streaming is proposed. In the scheme, by configuring and presenting a guiding hot comment, the comments of users in a live streaming room can be beneficially guided, so as to improve the atmosphere of the live streaming room and improve the viewing experience of the users. In some embodiments, for live streaming content with an antagonistic nature, the way according to the present disclosure can simultaneously show hot comment content for both or more parties of the antagonism, so as to more intuitively show the comments of the users of both or more parties of the antagonism, thereby further improving the viewing experience.

[0027] Some example embodiments of the present disclosure will be described below with continuous reference to the drawings. In the example embodiments to be described below, the concept according to the present disclosure will be mainly described with the example of presenting live streaming content 203 with an antagonistic nature in a live streaming room. It should be understood that the embodiments of the present disclosure are also applicable to live streaming content 203 without an antagonistic nature, such as live streaming content 203 of the dialogue type, single or multi-person talent show, and the like.

[0028] Figure 2 A schematic diagram of presenting an example live streaming interface according to some embodiments of the present disclosure is schematically shown. As shown Figure 2 schematically, in addition to the live streaming content 203 display area, the live streaming interface can also include a comment area 201. During the viewing of the live streaming content 203, the comment area 201 can be displayed by default, thereby presenting more live streaming content 203. The comment area 201 can be presented by triggering in some appropriate manner, so as to show the comments made by the users viewing the live streaming content 203. Figure 2 schematically shown is a diagram in which the comment area 201 is triggered to be displayed. In some embodiments, the comment area 201 can be presented by clicking a button or icon such as “interaction” or “comment” located at a predetermined position (e.g., the bottom) of the live streaming interface. In some embodiments, the comment area 201 can also be presented by clicking the text and icon input box 202 at the bottom of the live streaming interface.

[0029] According to an embodiment of the present disclosure, in order to be able to guide the comments of the users, thereby improving the atmosphere of the live streaming room and improving the viewing experience of the users, the management party of the live streaming room can pre-configure at least one guiding hot comment to guide the user comments. The guiding hot comment is a specific sentence that can be used to guide the user comments.

[0030] The guiding hot comments can be set by the operator of the live streaming room or the initiator of the live streaming in the background before or during the live streaming according to needs. In some embodiments, the setting of the guiding hot comments can be based on the live streaming content 203, for example. For example, when the live streaming content 203 is a match between two teams (e.g., including Team A and Team B), the guiding hot comments can include cheering phrases with a tendency to each party, such as "Support Team A", "Cheer for Team B", and the like. In some embodiments, the guiding hot comments can also include phrases without a tendency to each team involved in the live streaming content 203, for example, phrases cheering for the players participating in the match, such as "Cheer for Team A", "Support Team B", and the like. It should be understood that, as mentioned above, the guiding hot comments are also applicable to any appropriate live streaming content 203 without an antagonistic nature.

[0031] In some embodiments, one or more guiding hot comments can be set, and the specific number is not limited. In some embodiments, in order to improve the display effect, the number of characters of the text of the guiding hot comments 205 can also be reasonably set with a maximum character threshold, so as to avoid problems such as the guiding hot comments 205 being unable to be displayed due to too many characters. In addition, the number of characters of the user comments in the live streaming room can also be set with a maximum character threshold.

[0032] Under certain triggering conditions, one or more guiding hot comments will be presented in the user interface of the live streaming room. The triggering conditions and example presentation methods of the guiding hot comments will be described illustratively by means of the accompanying drawings below.

[0033] The triggering conditions of the guiding hot comments 205 can include whether the number of user comments received in the live streaming room that match the preconfigured guiding hot comments reaches a threshold number. The threshold number can be reasonably set according to the live streaming content 203 and the like. For example, in some embodiments, the threshold number can be 10. In some embodiments, the threshold number can be set according to the number of characters of the text of the guiding hot comments 205, for example. Figure 3 In the example in FIG. 2, if the number of user comments "Cheer for Team A" published by the user that match the guiding hot comments 205 exceeds 10, the guiding hot comments 205 "Cheer for Team A" are displayed at a predetermined position in the live streaming room. In some embodiments, it can be determined whether the instantaneous number of matching user comments reaches the threshold number. For example, it can be determined that the rate v of the matching user comments is greater than or equal to z, where the units of v and z can be "comments / second", and z is the threshold number. In some embodiments, it can be determined whether the number of matching user comments reaches the threshold number within a period of time. For example, it can be determined that the number a of matching user comments is greater than x, and lasts for y seconds, where x is the threshold number, and the specific values of x and y can be set according to actual applications.

[0034] If the triggering condition is satisfied (e.g., the number of matching user comments reaches a threshold number), the guiding hot comment 205 is displayed at a predetermined position of the user interface of the live room. For example, Figure 3 As shown in FIG. 8, a guiding hot comment 205 "Player A, cheer up" is displayed at the top area of the comment area 201, which is cheering for a certain player involved in the live content 203. In some embodiments, while the guiding hot comment 205 is displayed, the number of user comments matching the guiding hot comment 205 (e.g., "x10") can also be displayed at a proper position of the user interface (e.g., near the guiding hot comment 205). The displayed number can be a real-time number, which can be updated in real time or at an interval of a predetermined time period (e.g., 0.5 seconds or any other suitable time period). In this way, the user comments with higher heat can be actively guided and displayed, so as to improve the atmosphere of the live room.

[0035] In some embodiments, the guiding hot comment 205 with dynamic effects can also be presented at a proper position of the user interface. On one hand, the guiding hot comment with dynamic effects can be used to represent that the number of user comments matching the presented guiding hot comment 205 is still increasing. On the other hand, the dynamic effects can also attract the attention of the user, thereby helping to guide the user comments. For example, Figure 3 As shown in FIG. 9, a dynamic diagram of the guiding hot comment 205 constantly flickering and advancing to the right side is shown to represent that the number of user comments matching the presented guiding hot comment 205 is still increasing.

[0036] Of course, it should be understood that the user interface display mentioned herein with respect to the dynamic effects is only illustrative and is not intended to limit the protection scope of the present disclosure. Any other suitable user interface display with dynamic effects is possible. For example, in some embodiments, the dynamic effects of the presented guiding hot comment can also be in the form of left-right shaking, flickering, etc.

[0037] In addition, in some embodiments, while the guiding hot comment 205 and the number of user comments matching the guiding hot comment 205 are displayed, an icon can also be displayed at a proper position, which can be related to the segment of the guiding hot comment 205. For example, Figure 3 As shown in FIG. 10, a clapping icon is also displayed in the front part of the guiding hot comment 205. Of course, it should be understood that this is only illustrative, and any other icon or identifier can be used to further optimize the display effect of the guiding hot comment 205, such as, but not limited to, a cheering stick, a clapping, or a photo or cartoon image of the player, etc., thereby helping the user watching the live to pay attention. Of course, in some alternative embodiments, the icon or identifier can not be displayed.

[0038] To positively guide user comments and display more diversified user hot comments, the guiding hot comment 205 can be hidden after being presented for a certain time. For example, in some embodiments, if the time length (hereinafter referred to as a first time length) for presenting the guiding hot comment 205 exceeds a certain threshold time length (hereinafter referred to as a first threshold time length), the guiding hot comment 205 is hidden so that other guiding hot comments 205 can be displayed. Each different guiding hot comment 205 can be set to a different presentation time according to different content and adjustments, for example, any appropriate time length between 4-30 seconds.

[0039] In addition, to facilitate the rotation presentation of the pre-configured multiple guiding hot comments, as mentioned above, in some embodiments, the guiding hot comment 205 can also be zeroed. For example, in some embodiments, if the first time length for presenting the guiding hot comment 205 exceeds a certain time length (which can be the first threshold time length for hiding the guiding hot comment 205 mentioned above or any other time length), and the number of user comments matching the guiding hot comment 205 reaches a maximum threshold, the number of user comments matching the guiding hot comment 205 is zeroed, thereby facilitating the presentation of other guiding hot comments 205.

[0040] In some embodiments, the maximum threshold of the number of user comments matching the guiding hot comment 205 can be reasonably set according to the live content 203, etc., for example, the maximum threshold can be set to “999” or “9999”, etc. In some embodiments, if the first time length for presenting the guiding hot comment 205 has not exceeded the first threshold time length for hiding the guiding hot comment 205, but the number of user comments matching the guiding hot comment 205 has exceeded the set maximum threshold, the maximum threshold can be presented near the guiding hot comment 205, and at the same time, the number is still increasing can be represented by appropriate means, which can be but not limited to: the size of the guiding hot comment 205 and / or the corresponding number changes (for example, constantly changing), flashing, color changing, etc.

[0041] The “matching” mentioned above, that is, the “matching” between the user comments and the guiding hot comment 205, can refer to fuzzy matching or exact matching. Fuzzy matching can include the case that the user comments matching the guiding hot comment 205 are fuzzy matched with the text of the guiding hot comment 205, for example, the user comments matching the guiding hot comment 205 can include some mood auxiliaries that do not affect the semantics while including the sentence segment of the guiding hot comment 205. For example, for the guiding hot comment 205 of “supporting player A”, user comments such as “supporting player A ah”, “supporting player A ya” or “I support player A” belong to fuzzy matching with the guiding hot comment 205, so they can be counted in the number of user comments matching the guiding hot comment 205.

[0042] In some embodiments, the fuzzy matching can also include semantic fuzzy matching, i.e., whether to match can be determined later by analyzing the semantics of the user comments. For example, for the leading hot comment 205 of “Support Teammate A”, if Teammate A also has a well-known nickname such as “Little A”, then user comments such as “Support Little A”, “Support Little A!” and the like can also be counted in the number of user comments matching the leading hot comment 205 of “Support Teammate A”. Of course, in order to reduce the amount of calculation, the number of user comments matching the leading hot comment 205 can also be determined by only text fuzzy matching or text exact matching and the like.

[0043] In some embodiments, in order to facilitate users to quickly post user comments matching the leading hot comment, the labels 204 associated with the preconfigured at least one leading hot comment can be presented at a suitable position (e.g., a second predetermined position) of the user interface of the live room. The suitable position can be a position adjacent to the user input box 202, as shown in FIG. 2. In some embodiments, the displayed labels 204 can include leading hot comments that have been presented, are being presented and / or will be presented. For example, in the presented live content 203 such as a ball game, after Teammate A scores a goal, the labels 204-1, 204-2, 204-3 (hereinafter collectively referred to as or individually referred to as labels 204 for convenience of discussion) of “Support Teammate A”, “Teamate A is really great”, “Support Teammate A” can be presented above the input box 202 of the user interface. The labels 204 are matched with the preconfigured leading hot comments. Figure 4

[0044] The user can issue a user comment consistent with the label 204 by a suitable predetermined operation such as clicking the label 204, i.e., the generated user comment is presented in the comment area 201 of the live room. In this way, the user comment is completely matched with the preconfigured leading hot comment 205 of “Support Teammate A”. This way can further facilitate users to post user comments matching the leading hot comment 205, thereby facilitating the presentation of the leading hot comment 205, and further facilitating the improvement of the atmosphere of the live room.

[0045] The foregoing mainly refers to Figure 3 and Figure 4 ​This describes the triggering timing and presentation method for some non-biased guiding comments. Non-biased guiding comments are those that are not directed at either or more parties involved in the presented competitive live stream content 203. Examples include cheering for players from the two teams in the match or other similar situations. For competitive live stream content 203, meaning it involves at least two parties—a first party and a second party (e.g., representing team A and team B respectively)—a certain number of guiding comments can be pre-configured in the live stream. For example, for team A, guiding comments such as "Go Team A!", "Support Team A!", and "Team A's coach is great!" can be pre-configured, and the same applies to team B. To present these competitive guiding comments 205 fairly and reasonably, and to reflect the support from each party, the guiding comments 205 related to each party can be presented simultaneously only after the number of user comments matching the guiding comments 205 related to each party reaches a threshold.

[0046] Figure 5A An example of this situation is shown. Figure 5A In the example shown, live stream content 203 displays a live video feed of a match between two teams (Team A and Team B). Fans of both teams are watching live stream content 203 and posting comments supporting their favorite teams. The live stream can be pre-configured with guiding comments corresponding to the two teams, such as "Go Team A!" and "Support Team B!". Once the number of comments posted by fans of both teams in the live stream reaches a certain threshold, the guiding comments 205 for both teams are simultaneously displayed in different locations on the live stream interface. Figure 5A The adversarial style shown in the image has 205 guiding hot reviews.

[0047] Regarding the threshold number matching the guiding comment 205, in some embodiments, the threshold number set for each party involved in the live content can be the same. For example, the threshold number of user comments matching the corresponding guiding comment 205 for each team can be set to 100. When the number of user comments matching the guiding comment 205 (hereinafter referred to as the first guiding comment) "Go Team A" corresponding to Team A and the number of user comments matching the guiding comment 205 (hereinafter referred to as the second guiding comment) "Support Team B" corresponding to Team B both reach 100, the first and second guiding comments can be displayed simultaneously in different positions on the user interface, namely, "Go Team A" and "Support Team B".

[0048] Of course, in some alternative embodiments, the threshold number set for each party involved in the live content can also be different. For example, team A is the visiting team, and team B is the home team, the threshold number of user comments matching the corresponding leading hot comment 205 for team A can be set to 50, while the threshold number for team B can be set to 100. In such an example, when the number of user comments matching the leading hot comment 205 for team A, "Team A, cheer up", reaches 50, and the number of user comments matching the leading hot comment 205 for team B, "Support team B", reaches 100, the first and second leading hot comments, i.e., "Team A, cheer up" and "Support team B", can be presented simultaneously at different positions of the user interface, respectively.

[0049] In addition, for the leading hot comment 205 with a tendency, similar to the previously mentioned leading hot comment 205 without a tendency, the real-time number of user comments matching the leading hot comment 205 can also be displayed near the leading hot comment 205 with a tendency, and the icon corresponding to the leading hot comment 205 can be displayed in the appropriate position, etc. For example, the icons of the team logo, team flag, etc. can be displayed near the first and second leading hot comments "Team A, cheer up" and "Support team B", respectively, to optimize the presentation effect of the leading hot comment 205. Of course, in some alternative embodiments, the displayed icons can also be irrelevant to the leading hot comment 205, and can only be some simple dynamic effect icons.

[0050] In some embodiments, in the user interface of the live room, the positions of the leading hot comments 205 for multiple parties involved in the live content can be determined according to the comparison between the numbers of matching user comments associated with each party. For example, the positions of the first leading hot comment and the second leading hot comment are determined by comparing the number of user comments matching the first leading hot comment and the number of user comments matching the second leading hot comment. For example, in Figure 5A , it is assumed that the number of user comments matching the first leading hot comment "Team A, cheer up" is 55, and the number of user comments matching the second leading hot comment "Support team B" is 105, then when presented, the second leading hot comment and the corresponding number of user comments can be presented above the first leading hot comment and the corresponding number of user comments to represent the difference in the number of user comments.

[0051] In some embodiments, after the first and second leading hot comments are presented simultaneously for a predetermined duration (this stage is referred to as the start stage), a competition stage can be entered, as Figure 5BThe number of user comments matched with the first and second leading hot comments can be refreshed in real time or refreshed at a predetermined interval (e.g., 0.5 s) after entering the competition stage, and the change in the position of the first and second leading hot comments is presented in real time according to the number of corresponding user comments. For example, in the competition stage, as time goes on, the number of user comments matched with the first leading hot comment gradually increases from 55 at the beginning to 280, and the number of user comments matched with the second leading hot comment gradually increases from 105 at the beginning to 175. In this process, the presented first leading hot comment can be gradually moved upwards, and the presented second leading hot comment can be gradually moved downwards, so as to realize the case that the first leading hot comment is presented above the second leading hot comment according to the comparison of the number of user comments.

[0052] Of course, it should be understood that the above embodiment of displaying the two leading hot comments 205 up and down according to the difference in the number of user comments matched therewith is only illustrative and is not intended to limit the protection scope of the present disclosure. As long as the difference in the number of user comments matched therewith can be more intuitively embodied, any other appropriate presentation mode is also possible. For example, in some embodiments, the up and down positions of the first leading hot comment and the second leading hot comment can also be fixed, and in the competition stage, the positions of the two in the left and right directions can be different according to the number of user comments matched therewith. For example, as shown in FIG. 6B, the more the number of user comments matched therewith, the more the position of the leading hot comment 205 is on the right side, so as to present a more intuitive display of the comment number race of the two, thereby further improving the atmosphere of the live broadcast. Figure 5C

[0053] After the competition stage is presented for a specified duration, the final presentation stage can be entered. In the final presentation stage, the number of user comments matched with the leading hot comments 205 is no longer continuously counted in real time, but the first and second leading hot comments and the final number of user comments matched therewith can be presented according to the final number of user comments matched with the first and second leading hot comments, as shown in FIG. 6C. Figure 5D

[0054] For example, assuming that the final number of user comments matched with the first leading hot comment is 500, and the final number of user comments matched with the second leading hot comment is 800, at this time, a gold medal or “champion” icon can be displayed beside the second leading hot comment, and a silver medal or “runner-up” icon can be displayed beside the first leading hot comment to present the difference, as shown in FIG. 6C. Figure 5D

[0055] ​​​As mentioned above, the biased guide hot comments 205 related to the parties involved in the live content 203 (e.g., team A and team B) can be presented simultaneously at different positions of the user interface, and the presentation is divided into three stages, i.e., a start stage, a competition stage, and a final presentation stage. The duration of the three stages can be different respectively, and can be customized as needed. In addition, the total duration of the three stages can also be set, and the guide hot comments 205 are hidden after reaching the threshold duration.

[0056] In addition, the zeroing rule mentioned above also applies to the biased guide hot comments 205. That is, in some embodiments, the number of user comments matching the guide hot comment 205 can be zeroed when the duration of presenting the guide hot comment 205 exceeds a certain duration (which can be the total duration of the three stages mentioned above) and / or the number of user comments matching the guide hot comment 205 reaches a maximum threshold, thereby facilitating the presentation of other guide hot comments 205.

[0057] In some embodiments, after the guide hot comment 205 is displayed, for the guide hot comment 205 to be displayed later, in addition to meeting the requirement of reaching the threshold number, a duration requirement is also needed, i.e., the duration (referred to as second duration) elapsed since the last presented guide hot comment 205 exceeds a certain threshold (e.g., second threshold duration). In this way, an empty window duration can be set between the presentation of two guide hot comments 205, thereby facilitating the user's attention to new guide hot comments 205.

[0058] In some embodiments, for the biased guide hot comments 205, in addition to meeting the requirement that the number of user comments of the opposing parties reaches the threshold number and the duration requirement mentioned above, the interval duration of two biased guide hot comments 205 can also be set. For example, the interval duration of two biased guide hot comments 205 can be set to 30 minutes, or any other duration. In this way, various guide hot comments 205 can be reasonably presented and displayed, thereby improving the effect of improving the atmosphere of the live room.

[0059] In some embodiments, if both the biased guide hot comments 205 and the non-biased guide hot comments 205 meet the presentation conditions described above, in order to present the opposing effect to the user, the biased guide hot comments 205 can be presented preferentially, i.e., the guide hot comments 205 corresponding to the parties involved in the live content 203 are presented simultaneously, and the start stage, the competition stage, and the final presentation stage are displayed as described above, thereby further activating the atmosphere of the live room.

[0060] The above is described with respect to live content involving a first party and a second party, it should be understood that the embodiments discussed can also be similarly applied to live content involving three or more parties.

[0061] Figure 6 A flowchart of a process 600 for online live streaming according to some embodiments of the present disclosure is shown. The process 600 can be implemented at the terminal device 110. For ease of discussion, the process 600 will be described with reference to the environment 100. Figure 1

[0062] At block 610, the terminal device 110 determines whether a number of user comments received in the live room that match the preconfigured at least one guiding hot comment reaches a threshold number.

[0063] At block 620, in response to the number of matching user comments reaching the threshold number, the terminal device 110 presents the at least one guiding hot comment at a predetermined position of the user interface of the live room.

[0064] In some embodiments, the process can further include, in response to a first length of time for which the at least one guiding hot comment is presented exceeding a first threshold length of time, hiding the at least one guiding hot comment.

[0065] In some embodiments, presenting the at least one guiding hot comment can include, in response to the number of matching user comments reaching the threshold number, determining a second length of time that has elapsed since the last display of a guiding hot comment; and in response to the second length of time exceeding a second threshold length of time, presenting the at least one guiding hot comment.

[0066] In some embodiments, the process can further include, after presenting the at least one guiding hot comment, presenting, on the user interface, a real-time number of user comments that match the at least one guiding hot comment.

[0067] In some embodiments, the process can further include, presenting, at a second predetermined position of the user interface, a label 204 associated with the at least one guiding hot comment; in response to receiving a predetermined operation on the label 204, generating a user comment, a content of the generated user comment matching the guiding hot comment; and presenting the generated user comment in the live room.

[0068] In some embodiments, the live content of the live room involves a first party and a second party (e.g., the teams A and B as mentioned earlier), wherein presenting the at least one guiding hot comment can include presenting, at a first position of the user interface, a first guiding hot comment associated with the first party; and presenting, at a second position of the user interface, a second guiding hot comment associated with the second party.

[0069] ​In some embodiments, the relative positional relationship of the first location and the second location depends on a comparison of a first number of user comments matching the first guiding hot comment and a second number of user comments matching the second guiding hot comment.

[0070] In some embodiments, the process can further include adjusting the relative positional relationship of the first location and the second location in response to a change in a result of the comparison of the first number and the second number.

[0071] In some embodiments, the live content of the first party and the second party in the live room at least partially has an antagonistic nature, the first guiding hot comment includes a biased comment on the first party, and the second guiding hot comment includes a biased comment on the second party. Presenting the first guiding hot comment and the second guiding hot comment can include, in response to whether a number of user comments matching a third guiding hot comment reaches a threshold number and the third guiding hot comment does not have a bias on the first party or the second party, presenting the first guiding hot comment and the second guiding hot comment with a higher priority than the third guiding hot comment.

[0072] Figure 7 A schematic structural block diagram of an apparatus 700 for online live streaming according to some embodiments of the present disclosure is shown. The apparatus 700 can be implemented as or included in the terminal device 110. Various modules / components in the apparatus 700 can be implemented by hardware, software, firmware, or any combination thereof.

[0073] The apparatus 700 includes a determination module 710 configured to determine whether a number of user comments received in a live room matching at least one preconfigured guiding hot comment reaches a threshold number. The apparatus 700 further includes a first presentation module 720 configured to present the at least one guiding hot comment at a predetermined location of a user interface of the live room in response to the number of matching user comments reaching the threshold number.

[0074] In some embodiments, the apparatus 700 further includes a hiding module configured to hide the at least one guiding hot comment in response to a first time length for presenting the at least one guiding hot comment exceeding a first threshold time length.

[0075] In some embodiments, the first presentation module 720 is further configured to, in response to the number of matching user comments reaching the threshold number, determine a second time length elapsed since a last display of a guiding hot comment, and present the at least one guiding hot comment in response to the second time length exceeding a second threshold time length.

[0076] In some embodiments, the apparatus 700 further includes a second presentation module configured to present, on the user interface, a real-time number of user comments matching the at least one guiding hot comment after presenting the at least one guiding hot comment.

[0077] In some embodiments, the apparatus 700 further includes a third presentation module configured to present the label 204 associated with the at least one guiding hot comment at a second predetermined position of the user interface, a generation module configured to generate a user comment in response to receiving a predetermined operation on the label 204, a content of the generated user comment matching the guiding hot comment, and a fourth presentation module configured to present the generated user comment in the live room.

[0078] In some embodiments, the live content of the live room involves a first party and a second party, wherein the first presentation module is further configured to present a first guiding hot comment associated with the first party at the first position of the user interface, and present a second guiding hot comment associated with the second party at the second position of the user interface.

[0079] In some embodiments, a relative positional relationship between the first position and the second position depends on a comparison between a first number of user comments matching the first guiding hot comment and a second number of user comments matching the second guiding hot comment.

[0080] In some embodiments, the apparatus 700 further includes an adjustment module configured to adjust the relative positional relationship between the first position and the second position in response to a change in a result of the comparison between the first number and the second number.

[0081] In some embodiments, the first party and the second party have at least partially antagonistic nature in the live content in the live room, the first guiding hot comment includes a biased comment on the first party, and the second guiding hot comment includes a biased comment on the second party. In some embodiments, the first presentation module is further configured to present the first guiding hot comment and the second guiding hot comment with a higher priority than a third guiding hot comment in response to whether a number of user comments matching the third guiding hot comment reaches a threshold number and the third guiding hot comment does not have a bias on the first party or the second party.

[0082] Figure 8 A block diagram of an electronic device 800 in which one or more embodiments of the disclosure can be implemented is shown. It should be understood that Figure 8 The electronic device 800 shown is merely exemplary and should not be construed as limiting the scope of the embodiments described herein. The electronic device 800 shown in FIG. 5 can be used to implement the terminal device 110 of FIG. 1. Figure 1

[0083] As Figure 8 ​As shown, the electronic device 800 is in the form of a general electronic device. Components of the electronic device 800 can include, but are not limited to, one or more processors or processing units 810, a memory 820, a storage device 830, one or more communication units 840, one or more input devices 850, and one or more output devices 860. The processing unit 810 can be a real or virtual processor and is capable of executing various processing in accordance with programs stored in the memory 820. In a multi-processing system, multiple processing units execute computer-executable instructions in parallel to improve the processing power of the electronic device 800.

[0084] The electronic device 800 typically includes a plurality of computer storage media. Such media can be any available media that is located either internally or externally to the electronic device 800 such as volatile and non-volatile media, removable and non-removable media. The memory 820 can be volatile (such as register, cache, and random access memory (RAM)), non-volatile (such as read-only memory (ROM), electrically erasable programmable read only memory (EEPROM), flash memory), or some combination thereof. The storage device 830 can be a removable or non-removable media and can include machine-readable media such as flash drives, magnetic disks, or any other media that can be used to store information and / or data (e.g., training data for training) and that can be accessed by the electronic device 800.

[0085] The electronic device 800 can further include additional removable / non-removable, volatile / non-volatile storage media. Although not shown in FIG. 5, a disk drive and a disk controller to access a removable, non-removable, magnetic disk (e.g., a "floppy disk") and a removable, non-removable optical disk (e.g., a "floppy disk") can be provided. In these cases, each drive can be connected to the bus (not shown) by one or more data media interfaces. The memory 820 can include a computer program product 825 having one or more program modules configured to carry out the various methods or actions of the various embodiments of the present disclosure.

[0086] The communication unit 840 enables communication with other electronic devices over communication media. Additionally, the functionality of the components of the electronic device 800 can be implemented in a single computing cluster or a plurality of computer machines capable of communicating over a communication connection. As such, the electronic device 800 can operate in a networked environment using logical connections to one or more other servers, network personal computers (PCs), or another network nodes in the networking environment.

[0087] Input device 850 can be one or more input devices, such as a mouse, a keyboard, a trackball, etc. Output device 860 can be one or more output devices, such as a display, a speaker, a printer, etc. Electronic device 800 can also communicate with one or more external devices (not shown), such as a storage device, a display device, etc., through communication unit 840, as desired, in order to communicate with a user in order to interact with electronic device 800, or to communicate with any device (e.g., a network card, a modem, etc.) that enables electronic device 800 to communicate with one or more other electronic devices. Such communication can be carried out via an input / output (I / O) interface (not shown).

[0088] According to an example implementation of the present disclosure, a computer readable storage medium is provided having computer executable instructions stored thereon, where the computer executable instructions are executed by a processor to implement the method described above. According to an example implementation of the present disclosure, a computer program product is also provided that is tangibly stored on a non-transitory computer readable medium and includes computer executable instructions, where the computer executable instructions are executed by a processor to implement the method described above.

[0089] The computer readable program instructions can also be loaded onto a computer, other programmable data processing apparatus, or other device to cause a series of operational steps to be performed on the computer, other programmable apparatus or other device to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide processes for implementing the functions / acts specified in the flowchart and / or block diagram block or blocks.

[0090] The computer readable program instructions can also be loaded onto a computer, other programmable data processing apparatus, or other device to cause a series of operational steps to be performed on the computer, other programmable apparatus or other device to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide processes for implementing the functions / acts specified in the flowchart and / or block diagram block or blocks.

[0091] The computer readable program instructions can also be loaded onto a computer, other programmable data processing apparatus, or other device to cause a series of operational steps to be performed on the computer, other programmable apparatus or other device to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide processes for implementing the functions / acts specified in the flowchart and / or block diagram block or blocks.

[0092] The computer program product of the present disclosure can be a computer program product, which is a machine-readable medium (media) having instances of the software embodied thereon, such as computer software, firmware, wireless application protocol (WAP), middleware or microcode. For example, a computer program product can be a floppy disk, a CD-ROM, a DVD, a Blu-ray Disc™, a flash drive, a memory stick, a magnetic tape, or a hard disk drive. The machine-readable medium can be a single medium, or multiple media, of the same or different type. The computer program product can be one or more computer program components embodied in medium and / or transmission signals. The computer program product can have one or more computer readable and / or computer executable components embodied in medium and / or transmission signals. The computer program product can be one or more computer readable and / or computer executable components embodied in medium and / or transmission signals. The computer program product can also be at least one or combination of controller(s) with associated computer program component(s), the computer program component(s) being an example of computer program product.

[0093] Various implementations of the disclosure have been described in detail above. The foregoing description is exemplary and explanatory only, and is not intended to be exhaustive or to limit various implementations of the disclosure to the precise forms disclosed. Many modifications and variations are possible in light of the above teachings without departing from the scope and spirit of the disclosure. It is intended that the scope of the disclosure be limited only by the claims and the equivalents thereof. The terms "comprise," "include," and "have," and variations thereof, are intended to be inclusive and mean that there is at least the presence of the stated elements or features of the present disclosure, but do not exclude the presence of additional or other elements or features. The terms "comprise," "comprising," "include," "including," "have," "has," "contain," "containing," "include," "including," "induding," and "including" are open-ended, and do not exclude additional, unrecited elements or method steps. The terms "or," "and," and "both" are used in the inclusive sense (and not the exclusive sense), to mean either, or, both, unless the context clearly indicates otherwise. The terms "exemplary" and "for example" are used to introduce illustrative examples, but do not exclude other examples or methods of practicing the present disclosure.

Claims

1. A method for live streaming, comprising: presenting a received user comment in a comment area of a user interface of a live room; determining whether a number of user comments received in the live room that match a preconfigured at least one leading hot comment reaches a threshold number, wherein the at least one leading hot comment is preconfigured to the live room and has not been presented in the user interface of the live room; and in response to the number of the matching user comments reaching the threshold number, presenting the at least one leading hot comment at a predetermined position of the user interface of the live room, wherein live content of the live room involves a first party and a second party, and wherein presenting the at least one leading hot comment comprises: presenting a first leading hot comment associated with the first party at a first position of the user interface; and presenting a second leading hot comment associated with the second party at a second position of the user interface, wherein a relative positional relationship of the first position and the second position depends on a comparison of a first number of user comments matching the first leading hot comment and a second number of user comments matching the second leading hot comment, and wherein the first party and the second party have live content in the live room at least partially with a competitive nature, the first leading hot comment comprises a biased comment on the first party, the second leading hot comment comprises a biased comment on the second party, and wherein presenting the first leading hot comment and second leading hot comment comprises: in response to a number of user comments matching a third leading hot comment reaching a threshold number, and the third leading hot comment not having a bias on the first party or the second party, presenting the first leading hot comment and the second leading hot comment with a higher priority than the third leading hot comment.

2. The method of claim 1, further comprising: in response to a first time length of presenting the at least one leading hot comment exceeding a first threshold time length, hiding the at least one leading hot comment.

3. The method of claim 1, wherein presenting the at least one leading hot comment comprises: in response to the number of the matching user comments reaching the threshold number, determining a second time length elapsed since a last display of a leading hot comment; and in response to the second time length exceeding a second threshold time length, presenting the at least one leading hot comment.

4. The method of claim 1, further comprising: after presenting the at least one leading hot comment, presenting a real-time number of user comments matching the at least one leading hot comment on the user interface.

5. The method of claim 1, further comprising: presenting a tag associated with the at least one leading hot comment at a second predetermined position of the user interface; in response to receiving a predetermined operation on the tag, generating a user comment, a content of the generated user comment matching the leading hot comment; and presenting the generated user comment in the live room.

6. The method of claim 1, further comprising: ​ ​ ​ Adjust the relative positional relationship of the first position and the second position in response to a change in a result of a comparison of the first number and the second number.

7. An apparatus for live streaming, comprising: a comment presentation module configured to present a received user comment in a comment area of a user interface of a live room; a determination module configured to determine whether a number of user comments received in the live room that match at least one preconfigured leading hot comment reaches a threshold number, wherein the at least one leading hot comment is preconfigured to the live room and has not been presented in the user interface of the live room; and a first presentation module configured to present the at least one leading hot comment in a predetermined position of the user interface of the live room in response to the number of the matching user comments reaching the threshold number, wherein live content of the live room involves a first party and a second party, and wherein the first presentation module is further configured to present a first leading hot comment associated with the first party in a first position of the user interface and present a second leading hot comment associated with the second party in a second position of the user interface, wherein a relative positional relationship of the first position and the second position depends on a comparison of a first number of user comments matching the first leading hot comment and a second number of user comments matching the second leading hot comment, and wherein the live content of the first party and the second party in the live room at least partially has a confrontational nature, the first leading hot comment comprises a biased comment on the first party, the second leading hot comment comprises a biased comment on the second party, and wherein the first presentation module is further configured to present the first leading hot comment and the second leading hot comment with a higher priority than a third leading hot comment in response to a number of user comments matching the third leading hot comment reaching a threshold number and the third leading hot comment not having a bias on the first party or the second party.

8. An electronic device, comprising: at least one processing unit; and at least one memory coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit, the instructions when executed by the at least one processing unit cause the device to perform the method according to any one of claims 1-6.

9. A computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the method according to any one of claims 1-6.

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