An interactive advertising packaging structure that can conceal materials

Abstract

This invention discloses an interactive packaging structure for hiding materials, including a label layer (1), an adhesive layer (2), and a packaging structure (3). The label layer (1) has an adhesive layer (2) on the side facing the packaging structure (3). The area of ​​the adhesive layer (2) is smaller than the area of ​​the label layer (1), so that a part of the side of the label layer (1) facing the packaging structure (3) is the adhesive layer (2) and another part is the adhesive removal area (4). A cavity (5) is formed between the adhesive removal area (4) of the label layer (1) and the packaging structure (3). The cavity (5) contains a pull-out material (10). The material (10) is a lottery ticket, a flyer, a letter, or a small gift. The adhesive removal area (4) has one, two, or more die-cut openings (6). The material (10) can be partially presented in the die-cut openings (6). The adhesive removal area (4) is coated with ink to increase the smoothness of the material (10) being pulled out in the adhesive removal area (4). This invention improves upon the existing production process of packaging structures with pull strips, allowing the adhesive layer of the label to have an arbitrary adhesive removal area. This adhesive removal area can have multiple die-cut slits, which can display multiple pull-out materials, thus enhancing the advertising and user interaction effects of the packaging structure.

Description

Technical Field

[0001] This invention relates to the technical field of packaging structures, and more specifically to an interactive advertising packaging structure that can conceal materials. Background Technology

[0002] Existing packaging structures include bottles, boxes, and bags. These structures generally function only to package goods, and typically have standard labels on their outer surfaces to indicate the product's name, characteristics, usage instructions, and production information. Some disposable bags do not have labels. These structures only provide packaging and lack other promotional or interactive functions. While a ring-shaped bottle label structure with a pull strip connecting to a bottle sleeve and low resistance (authorization number CN216103359U) is disclosed in the prior art, this structure is quite complex. To achieve the connection between the pull strip and the mineral water bottle, a ring groove needs to be created on the bottle, and a bottle sleeve needs to be installed. The width of the ring groove is smaller than the height of the bottle sleeve, and an opening is provided on the bottle sleeve from which the pull strip extends. Due to the complexity of this structure and the need to create a ring groove on the mineral water bottle, the existing shape of the bottle needs to be altered, requiring changes to the corresponding mineral water bottle production line. This significantly consumes manpower and resources, making it difficult for manufacturers to widely accept and for widespread adoption to increase usage. Moreover, due to the limitations of structures such as the annular groove and bottle sleeve, the shape of this annular bottle label structure is limited to a single shape and a single pull-out method, making it impossible to achieve pull-out forms of different shapes and angles. Summary of the Invention

[0003] In order to solve the above-mentioned technical problems, the present invention provides an interactive advertising packaging structure that can conceal materials.

[0004] This invention is achieved through the following technical solution: an interactive promotional packaging structure that can conceal materials, comprising a label layer, an adhesive layer, and a packaging structure. The adhesive layer is located on the side of the label layer facing the packaging structure, and its area is smaller than that of the label layer. This results in a portion of the label layer facing the packaging structure being the adhesive layer and another portion being a de-adhesive area. A cavity is formed between the de-adhesive area of ​​the label layer and the packaging structure. The cavity contains removable materials, such as raffle tickets, flyers, letters, or small gifts. The de-adhesive area has one, two, or more die-cut openings, allowing the material to be partially exposed within the die-cut openings. The de-adhesive area is coated with ink to increase the smoothness of the material being pulled out within the de-adhesive area.

[0005] As a preferred embodiment of the present invention, the shape of the label layer is a regular graphic or an irregular graphic.

[0006] As a preferred embodiment of the present invention, the shape of the die-cut is a regular shape or an irregular shape.

[0007] As a preferred embodiment of the present invention, the shape of the die-cut opening is straight, circular, elliptical, square, or other regular shapes.

[0008] As a preferred embodiment of the present invention, the two or more die-cut openings may be a combination of the same shape or a combination of different shapes.

[0009] As a preferred embodiment of the present invention, the adhesive layer is disposed in a combination of two or more regions of the upper region, lower region, left region, right region, and corner region of the label layer, and the adhesive removal area is disposed in the other remaining regions of the label layer, and a cavity is formed between the adhesive removal area and the packaging structure to stably place the material.

[0010] As a preferred embodiment of the present invention, the adhesive layer is made of self-adhesive or other adhesives.

[0011] As a preferred embodiment of the present invention, the packaging structure is a packaging bottle, a packaging box, or a packaging bag.

[0012] Compared with the prior art, the advantages of this invention are:

[0013] 1. Existing labels can only be fully coated with adhesive, and cannot be partially removed. Therefore, to conceal the pull strip within the label, existing technologies require creating an annular groove on the bottle body and a limiting structure fixed to the groove on the bottle sleeve to construct a cavity for storing the pull strip. This invention, however, utilizes a novel adhesive removal technology and improves the existing label manufacturing process. It allows for the arbitrary placement of adhesive removal zones within the label's adhesive layer, directly forming a cavity between the removal zone and the packaging structure to store materials. This structure significantly simplifies the cavity construction process required to accommodate the pull strip in existing technologies, greatly saving manpower and resources.

[0014] 2. The packaging structure of the present invention includes a partially de-adhesive label. The de-adhesive portion of the label can be used to place materials such as raffle tickets, flyers, letters, small gifts, etc. This not only increases the unexpected surprise for consumers and improves the interaction between merchants and consumers, but also increases the promotional content and enhances the promotional effect.

[0015] 3. When the label on the packaging structure of the present invention does not have a die-cut opening, the built-in material cannot be known to consumers in advance, which can be used as a kind of blind box game to create unexpected surprises.

[0016] 4. The present invention provides a die-cut opening in the glue removal area of ​​the label. The die-cut opening can partially expose the material. By extracting and releasing the material through the die-cut opening, the label's interest and display range can be increased, thereby improving the user's enjoyment and information content.

[0017] 5. The present invention adopts an ink coating method in the adhesive removal area of ​​the label, and controls the coating thickness to ensure the smoothness of material extraction.

[0018] 6. The die-cutting opening of the present invention can be set as a straight line, circle, ellipse, square or other regular shape, or irregular shape, so that the material pulling direction can be set to different directions as needed.

[0019] 7. The die-cutting opening of the present invention can be set to one, two or more, making the display of materials more diverse.

[0020] 8. The label layer of the present invention can also be a regular or irregular shape to match the needs of products with different shapes. Attached Figure Description

[0021] Figure 1 This is a schematic diagram of Embodiment 1 of this application;

[0022] Figure 2 for Figure 1 A cross-sectional view along the AA direction;

[0023] Figure 3 This is a schematic diagram of Embodiment 2 of this application;

[0024] Figure 4 for Figure 3 Cross-sectional view along the BB direction;

[0025] Figure 5 This is a schematic diagram of Embodiment 3 of this application;

[0026] Figure 6 This is a schematic diagram of Embodiment 4 of this application;

[0027] Figure 7 This is a schematic diagram of Embodiment 5 of this application;

[0028] Figure 8 This is a schematic diagram of the label layer facing the packaging box in Embodiment 5 of this application.

[0029] Figure 9 This is a schematic diagram of the adhesive layer in the upper and lower regions of this application;

[0030] Figure 10 This is a schematic diagram of the adhesive layer in the left, lower, and corner regions of this application;

[0031] Figure 11 This is a schematic diagram of the adhesive layer in the left, lower, and right regions of this application;

[0032] Figure 12 This is a schematic diagram showing two identical die-cut openings in this application;

[0033] Figure 13 This is a schematic diagram showing that this application has two different die cuts. Detailed Implementation

[0034] To make the objectives, technical solutions, and advantages of the present invention clearer, the present invention will be further described in detail below with reference to the embodiments and accompanying drawings. The illustrative embodiments and descriptions of the present invention are only used to explain the present invention and are not intended to limit the present invention.

[0035] like Figure 1-13 As shown, the package includes a label layer 1, an adhesive layer 2, and a packaging structure 3. The adhesive layer 2 is provided on the side of the label layer 1 facing the packaging structure 3. The area of ​​the adhesive layer 2 is smaller than the area of ​​the label layer 1, such that a part of the side of the label layer 1 facing the packaging structure 3 is the adhesive layer 2 and another part is the adhesive removal area 4. A cavity 5 is formed between the adhesive removal area 4 of the label layer 1 and the packaging structure 3, and the cavity 5 can accommodate the material 10.

[0036] As a preferred embodiment of the above, such as Figure 1 , 2 As shown, packaging structure 3 is a packaging bottle, and label layer 1 is attached to the bottle body of the packaging bottle by an adhesive layer. Material 10 is hidden inside label layer 1.

[0037] As a preferred embodiment of the above, such as Figure 3 , 4 As shown, packaging structure 3 is a packaging box, and label layer 1 is pasted on the surface of the packaging box by an adhesive layer. Material 10 is hidden inside label layer 1.

[0038] As a preferred embodiment of the above, such as Figure 5 As shown, the packaging structure 3 is a packaging bottle. The label layer 1 is attached to the bottle body of the packaging bottle by an adhesive layer. The material 10 is hidden inside the label layer 1. A circular die-cut 6 is also opened on the label layer 1. Part of the material 10 is hidden in the cavity 5, and the other part is exposed in the die-cut 6. When it is necessary to extract the material 10, it can be extracted by holding the part exposed in the die-cut 6.

[0039] As a preferred embodiment of the above, such as Figure 6 As shown, the packaging structure 3 is a packaging box. The label layer 1 is pasted on the surface of the packaging box by an adhesive layer. The material 10 is hidden inside the label layer 1. An elliptical die-cut slit 6 is also opened on the label layer 1. Part of the material 10 is hidden in the cavity 5, and the other part is exposed in the die-cut slit 6. When it is necessary to extract the material 10, it can be extracted by holding the part exposed in the die-cut slit 6.

[0040] As a preferred embodiment of the above, such as Figure 7 ,8 As shown, the packaging structure 3 is a packaging box. The label layer 1 is pasted on the surface of the packaging box by the adhesive layer 2. The material 10 is hidden inside the label layer 1. A heart-shaped die-cut slit 6 is also opened on the adhesive removal area 4 of the label layer 1. Part of the material 10 is hidden in the cavity 5, and the other part is exposed in the die-cut slit 6. When it is necessary to extract the material 10, it can be extracted by holding the part exposed in the die-cut slit 6.

[0041] As a preferred embodiment of the above embodiments, depending on the actual needs of the customer, the shape of the die-cut opening 6 in this application can be a regular or irregular shape, such as a straight line, a circle, an ellipse, a square, etc. The number of die-cut openings 6 can be one, two, or more. When the number of die-cut openings 6 is two or more, their shapes can be a combination of the same shape or a combination of different shapes, such as... Figure 12 , 13 As shown, the die-cut opening 6 can be set to two squares, one circle and one square, etc. In this case, multiple die-cut openings can display multiple parts of material 10, or multiple materials 10 can be displayed simultaneously. When customers have other personalized customization requirements, the shape and number of die-cut openings 6 can also be customized according to the requirements.

[0042] Depending on the customer's different requirements for the direction of material extraction, such as Figure 9-11 As shown, the adhesive layer 2 of this application can be disposed in a combination of two or more of the following regions of the label layer 1: upper region 21, lower region 22, left region 23, right region 24, and corner region 25, such as... Figure 9 As shown, the adhesive layer 2 is disposed in the upper region 21 and the lower region 22 of the label layer 1, as follows: Figure 10 As shown, the adhesive layer 2 is disposed in the left region 23, the lower region 22, and the corner region 25 of the label layer 1, as follows. Figure 11 As shown, the adhesive layer 2 is disposed in the left region 23, the lower region 22, and the right region 24 of the label layer 1. The above-mentioned adhesive layers can ensure the firmness of the label layer when it is used on the surface of the item, and can also ensure the stability of the material 10 stored in the adhesive removal area 4.

[0043] As a preferred embodiment of the above, the adhesive removal area 4 of the label layer 1 is coated with ink to increase the smoothness of material 10 being extracted in the adhesive removal area 4, and also to facilitate the material 10 being put back and hidden in the adhesive removal area 4.

[0044] As a preferred embodiment of the above, the adhesive layer 2 is made of self-adhesive or other adhesives.

[0045] In practical use, users can choose the shape and structure of the label layer 1 and adhesive layer 2 for different packaging structures 3. Product information, such as text, images, or a combination thereof, can be set on the label layer 1. The shape of the adhesive layer 2 is selected according to the shape of the material 10 to be hidden, and the material 10 is stored in the cavity 5 formed by the adhesive removal area 4 and the packaging structure. The label layer 1 can be adhered to the surface of the packaging structure 3 through the adhesive layer 2. When the material 10 needs to be taken out, it can be pulled out from the die-cut opening 6. The material 10 can be a raffle ticket, flyer, letter, small gift, etc. Due to the improved smoothness of the adhesive removal area 4, the material 10 can be pulled out from the die-cut opening 6 or hidden back into the cavity 5. When users need to display multiple parts of a material or multiple materials, two or more die-cut openings 6 can be set on the adhesive removal area 4 of the label layer 1.

Claims

1. A promotional interactive packaging structure that can conceal materials, comprising a label layer (1), an adhesive layer (2), and a packaging structure (3), characterized in that: An adhesive layer (2) is provided on the side of the label layer (1) facing the packaging structure (3). The area of ​​the adhesive layer (2) is smaller than that of the label layer (1), so that a part of the side of the label layer (1) facing the packaging structure (3) is the adhesive layer (2) and another part is the glue removal area (4). A cavity (5) is formed between the glue removal area (4) of the label layer (1) and the packaging structure (3). The cavity (5) contains a pull-out material (10). The material (10) is a raffle ticket, flyer, letter or small gift. The glue removal area (4) has one, two or more die-cut openings (6). The material (10) is partially presented in the die-cut opening (6). The glue removal area (4) is coated with ink to increase the smoothness of the material (10) being pulled out in the glue removal area (4).

2. The promotional interactive packaging structure for concealable materials according to claim 1, characterized in that: The shape of the label layer (1) is a regular or irregular graphic.

3. The promotional interactive packaging structure for concealable materials according to claim 2, characterized in that: The shape of the die-cut opening (6) can be a regular or irregular shape.

4. The promotional interactive packaging structure for concealable materials according to claim 3, characterized in that: The die-cut opening (6) can be in the shape of a straight line, a circle, an oval, or a square.

5. The promotional interactive packaging structure for concealable materials according to claim 4, characterized in that: The two or more die-cut openings (6) are either a combination of the same shape or a combination of different shapes.

6. The promotional interactive packaging structure for concealable materials according to any one of claims 1 to 5, characterized in that: The adhesive layer (2) is disposed in a combination of two or more of the upper region (21), lower region (22), left region (23), right region (24) and corner region (25) of the label layer (1), and the adhesive removal area (4) is disposed in the other remaining regions of the label layer (1). A cavity (5) is formed between the adhesive removal area (4) and the packaging structure (3) to stably place the material (10).

7. The promotional interactive packaging structure for concealable materials according to claim 6, characterized in that: The adhesive layer (2) is made of self-adhesive or other adhesives.

8. The promotional interactive packaging structure for concealable materials according to claim 7, characterized in that: The packaging structure (3) is a packaging bottle, a packaging box, or a packaging bag.

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