A multimedia interaction method, device, storage medium and equipment

Abstract

The embodiment of the application discloses a multimedia interaction method and device, a storage medium and equipment, and can be applied to a vehicle-mounted scene. The method comprises the following steps: displaying a target multimedia in a presentation area of a multimedia display interface; in response to a participation operation on the target multimedia, generating and publishing an associated multimedia; displaying the associated multimedia associated with the target multimedia in the presentation area of the multimedia display interface, and the associated multimedia and the target multimedia form a first associated multimedia group. Through the application, the interactivity between the viewing object and the publishing object of the target multimedia can be enhanced.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of video, in particular to a multimedia interaction method and device, a storage medium and equipment. BACKGROUND

[0002] With the continuous development of the network, watching multimedia (such as video, image, text) through the network has gradually become an indispensable way for people to obtain information or entertainment in life. At present, a template corresponding to the multimedia needs to be generated to realize interaction with the publishing object of the multimedia, the interaction mode is fixed, and the interactivity is poor. For example, when the publishing object publishes an original video, a template of the original video needs to be generated, and the watching object needs to generate an updated video according to the template of the original video. The attribute information (such as background music, playing length) of the updated video must be the same as that of the original video, the flexibility of interaction is relatively low, and thus the interactivity is relatively poor. SUMMARY

[0003] The technical problem to be solved by the embodiments of the present application is to provide a data processing method, device, storage medium and equipment to enhance the interactivity between the watching object and the publishing object of the target multimedia.

[0004] The embodiments of the present application provide a multimedia interaction method, which comprises the following steps:

[0005] displaying a target multimedia in a presentation area of a multimedia display interface;

[0006] generating and publishing an associated multimedia in response to a participation operation on the target multimedia;

[0007] displaying the associated multimedia associated with the target multimedia in the presentation area of the multimedia display interface, the associated multimedia and the target multimedia forming a first associated multimedia group.

[0008] The embodiments of the present application provide a multimedia interaction device, which comprises the following modules:

[0009] a first display module, configured to display a target multimedia in a presentation area of a multimedia display interface;

[0010] a generation module, configured to generate and publish an associated multimedia in response to a participation operation on the target multimedia;

[0011] a second display module, configured to display the associated multimedia associated with the target multimedia in the presentation area of the multimedia display interface, the associated multimedia and the target multimedia forming a first associated multimedia group.

[0012] The embodiment of the application provides a computer device, comprising a processor and a memory.

[0013] The processor is connected with the memory, wherein the memory is used for storing a computer program, and the computer program is executed by the processor to make the computer device execute the method provided by the embodiment of the application.

[0014] The embodiment of the application provides a computer readable storage medium, and the computer readable storage medium stores a computer program.

[0015] The embodiment of the application provides a computer program product or a computer program, and the computer program product or the computer program comprises computer instructions stored in a computer readable storage medium.

[0016] In the embodiment of the application, the target multimedia is displayed in the presentation area of the multimedia display interface, when the participating object (i.e. the watching object) interacts with the target multimedia, the computer device can generate and publish the associated multimedia in response to the participating operation on the target multimedia, and the associated multimedia can comprise one or more of video, text, image data, voice data and special effects. BRIEF DESCRIPTION OF DRAWINGS

[0017] In order to more clearly illustrate the technical solutions in the embodiments of the application or the prior art, the following will briefly introduce the drawings needed to be used in the embodiments or the prior art description. Obviously, the drawings in the following description are only some embodiments of the application, and for those skilled in the art, other drawings can also be obtained from these drawings without creative labor.

[0018] Figure 1 is an architecture schematic diagram of a multimedia interaction system provided by the embodiment of the application;

[0019] Figure 2 is an application scenario schematic diagram of multimedia interaction provided by the embodiment of the application;

[0020] Figure 3 is a flowchart of a multimedia interaction method provided by an embodiment of the present application;

[0021] Figure 4 is a schematic diagram of displaying a target multimedia in a multimedia display interface provided by an embodiment of the present application;

[0022] Figure 5 is a schematic diagram of a media interaction interface provided by an embodiment of the present application;

[0023] Figure 6 is a schematic diagram of generating an associated multimedia provided by an embodiment of the present application;

[0024] Figure 7 is a schematic diagram of displaying an associated multimedia provided by an embodiment of the present application;

[0025] Figure 8 is a schematic diagram of displaying an associated multimedia provided by an embodiment of the present application;

[0026] Figure 9 is a schematic diagram of displaying an associated multimedia provided by an embodiment of the present application;

[0027] Figure 10 is a flowchart of a multimedia interaction method provided by an embodiment of the present application;

[0028] Figure 11 is a schematic diagram of a comment detail information interface provided by an embodiment of the present application;

[0029] Figure 12 is a schematic diagram of a multimedia interaction provided by an embodiment of the present application;

[0030] Figure 13 is a structural schematic diagram of a multimedia interaction device provided by an embodiment of the present application;

[0031] Figure 14 is a structural schematic diagram of a computer device provided by an embodiment of the present application. DETAILED DESCRIPTION

[0032] The technical solutions in the embodiments of the present application will be described clearly and completely below with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, rather than all the embodiments of the present application. Based on the embodiments in the present application, all other embodiments obtained by those skilled in the art without creative work fall within the scope of protection of the present application.

[0033] See Figure 1 , Figure 1This is a schematic diagram of the structure of a multimedia interactive system provided in an embodiment of this application. Figure 1 As shown, the multimedia interactive system may include a server 10 and a user terminal cluster. The user terminal cluster may include one or more user terminals; the number of user terminals is not limited here. Figure 1 As shown, it can specifically include user terminal 100a, user terminal 100b, user terminal 100c, ..., user terminal 100n. Figure 1 As shown, user terminals 100a, 100b, 100c, ..., 100n can each connect to the server 10 via a network, so that each user terminal can interact with the server 10 through the network connection.

[0034] Each user terminal in this user terminal cluster can include: smartphones, tablets, laptops, desktop computers, wearable devices, smart home devices, head-mounted devices, in-vehicle terminals, and other intelligent terminals with multimedia interaction. It should be understood that, for example... Figure 1 Each user terminal in the user terminal cluster shown can have the target application (i.e., the application client) installed. When the application client runs on each user terminal, it can interact with the aforementioned... Figure 1 Data interaction occurs between the servers 10 shown.

[0035] Among them, such as Figure 1 As shown, the server 10 can be an independent physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDN, and big data and artificial intelligence platforms.

[0036] For ease of understanding, the embodiments of this application may be described in detail below. Figure 1 From the plurality of user terminals shown, one user terminal is selected as the target user terminal. The target user terminal may include: a smartphone, tablet computer, laptop computer, desktop computer, smart TV, or other smart terminal with multimedia interactive functions. For example, for ease of understanding, embodiments of this application may... Figure 1The user terminal 100a shown as a target user terminal can acquire a target multimedia pulled in the server 10, which can be any multimedia uploaded by a participating object, such as text, image, audio, video, and the like, about life, interest, hobby, and promotion, and the like. The user terminal 100a can display (e.g., play) the target multimedia in a presentation area of a multimedia display interface of the user terminal 100a, so as to be viewed by a holding object of the user terminal 100a or other participating objects. Further, the participating objects can implement participating operations on the target multimedia and publish interactive data on the target multimedia while viewing the target multimedia, and further interact with the publishing object of the target multimedia.

[0037] Further, the user terminal 100a can acquire interactive data obtained by participating operations of participating objects on the target multimedia in response to the participating operations of the participating objects on the target multimedia, and produce associated multimedia according to the interactive data. The participating operations can be comment operations, modification content operations, addition content operations, update content operations, and the like. After the user terminal 100a produces the associated multimedia associated with the target multimedia, the user terminal 100a can publish the associated multimedia and send the associated multimedia to the server 10. The server 10 can audit and store the associated multimedia and generate an access interface corresponding to the associated multimedia and send the access interface to the user terminal 100a. The user terminal 100a can display the associated multimedia associated with the target multimedia on the multimedia display interface through the access interface of the associated multimedia, and the associated multimedia and the target multimedia form a first associated multimedia group. In this way, the publishing object of the target multimedia and other participating objects can consume (e.g., view) the multimedia in the first associated multimedia, that is, the participating objects can also consume the associated multimedia associated with the target multimedia in the first associated multimedia group when consuming the target multimedia, which changes the traditional single multimedia consumption to multiple multimedia consumption. In this way, the display effect of the multimedia can be increased, the interaction effect between the target multimedia and the associated multimedia can be enhanced, and the interactivity between the participating objects and the publishing object of the target multimedia can be improved.

[0038] For ease of understanding, further, Figure 2 , Figure 2 is a schematic diagram of an application scenario of multimedia interaction provided by an embodiment of the present application. The target multimedia can be a target video sent by a participating user, the associated multimedia can be a comment video for commenting on the target video, and the participating operation can be a comment operation. As Figure 2 The server 20c shown can be the server 10 described above. As Figure 2As shown, participant A can view participant 1 (whose nickname is ") on the multimedia display interface 20a displayed on the target user terminal they hold. The target video to be released. Among them, the target user terminal held by participant A can be the aforementioned... Figure 1 The target user terminal in the user terminal cluster shown in the diagram can be any of the user terminals, for example, the target user terminal held by participant A can be the aforementioned user terminal 100b. Figure 2 As shown, the multimedia display interface displays comment controls. When participant A wants to interact with the target video published by participant 1, they can click the comment control in the multimedia display interface, thereby triggering a participation operation on the target video. The target user terminal can respond to participant A's participation operation on the target video in the multimedia display interface and display the media interaction interface 20b. The media interaction interface 20b can include one or more comment data acquisition controls, which are controls used to acquire comment data. The comment data acquisition controls can be displayed in the media interaction interface in the form of buttons, icons, etc., and can include one or more of the following: voice control, text control, shooting control, and local media data selection control. For example, when participant A needs to input video-type comment data, they can perform a selection operation on the shooting control in the media interaction interface. Correspondingly, the target user terminal can respond to participant A's selection operation on the shooting control, acquire the captured video based on the shooting control, and determine the captured video as the comment data obtained by participant A's click operation on the comment control in the multimedia display interface. The target user terminal can send the comment data to server 20c. Server 20c can convert the comment data into video, obtaining a comment video (i.e., associated multimedia) related to the target video (i.e., target multimedia), and return the associated multimedia to the target user terminal. The target user terminal can display the object information of participant A on the multimedia display interface 20d, such as displaying participant A's avatar icon 20e. When participant A's avatar icon 20e is clicked, the comment video posted by participant A is displayed. It can be seen that associated multimedia (i.e., comment video) is generated in response to participation operations on the target multimedia, and the associated multimedia associated with the target multimedia is displayed on the multimedia display interface. This achieves commenting on the target video using video, which provides a stronger visual experience and can display more information, improving the display effect of comment data on the target multimedia, thereby increasing the interactivity of the participant with the target multimedia, i.e., enhancing the interaction and interest between the viewer and the poster of the target multimedia.

[0039] Please see Figure 3 , Figure 3is a flowchart of a multimedia interaction method provided by an embodiment of the present application. The multimedia interaction method can be executed by any user terminal in Figure 1 , by a server in Figure 1 , or by any user terminal and the server in Figure 1 together. The device used to execute the method in the present application can be collectively referred to as a computer device. As shown in Figure 3 , the multimedia interaction method can include but is not limited to the following steps:

[0040] S101, displaying a target multimedia in a presentation area of a multimedia display interface.

[0041] Specifically, the computer device can display a target multimedia in a presentation area of a multimedia display interface of a multimedia application program; the multimedia application program can be a multimedia playing application program, a multimedia live broadcast application program, a short multimedia application program, a social application program, a content sharing application program, etc. The target multimedia can be edited by a publishing object from video data, or the target multimedia can be downloaded by the publishing object from the network; or the target multimedia can be taken by the publishing object, such as multimedia data for recording information of daily life, travel track, food tutorial, and daily dressing of the publishing object. By displaying the target multimedia in the multimedia display interface, the corresponding participating object of the computer device can watch the target multimedia and comment on the target multimedia. The multimedia display interface includes a presentation area, a participating object area, and an editing control area associated with the target multimedia, etc.

[0042] Optionally, the computer device can carry the original multimedia and the associated multimedia related to the original multimedia in the form of associated multimedia groups, that is, carrying the multimedia in the same associated multimedia group in the first direction of the page view, and carrying the multimedia in different associated multimedia groups in the second direction of the page view. An associated multimedia group includes an original multimedia and an associated multimedia related to the original multimedia. The original multimedia can refer to the multimedia data uploaded by the publisher to the multimedia application, and the associated multimedia related to the original multimedia refers to the multimedia data obtained by the participant object for the participation operation of the original multimedia. The target multimedia belongs to the original multimedia in any associated multimedia group. The first direction can refer to the horizontal or vertical direction, and the second direction is perpendicular to the first direction. For example, when the first direction is horizontal, the second direction is vertical; when the first direction is vertical, the second direction is horizontal. The computer device can display the target multimedia in the presentation area of the multimedia display interface in the form of associated multimedia groups. Specifically, when the target multimedia belongs to the first associated multimedia group, the computer device can display the target multimedia in any one of the following three ways or a combination of at least two ways:

[0043] Display mode one, the computer device displays the target multimedia in the first associated multimedia group in the presentation area of the multimedia display interface, plays the target multimedia, and when the target multimedia is played, the target multimedia is played in a loop.

[0044] Display mode two, the computer device displays the target multimedia in the first associated multimedia group in the presentation area of the multimedia display interface, plays the target multimedia, and when the target multimedia is played, the associated multimedia in the first associated multimedia group is displayed in turn according to the multimedia attribute information of the associated multimedia, and when the associated multimedia in the first associated multimedia group is played, the target multimedia is displayed in a loop.

[0045] Display mode three, the computer device displays the multimedia in the second associated multimedia group in the page view on the presentation area of the multimedia display interface, and in response to the trigger operation in the second direction for the multimedia in the second associated multimedia group, the target multimedia in the first associated multimedia group is displayed on the multimedia display interface. The first associated multimedia group refers to the associated multimedia group that is displayed in the page view in a display order after the display order of the second associated multimedia group. The display order of the associated multimedia group can be determined according to one or more of the generation time of the original multimedia in the associated multimedia group, the generation time of the associated multimedia, and the association degree of the participant object corresponding to the computer device.

[0046] The computer device can also display the object information of the publishing object and the multimedia attribute information of the target multimedia on the multimedia display interface. The object information of the publishing object includes the avatar, name, etc., of the publishing object. The multimedia attribute information of the target multimedia includes the publication time of the target multimedia and the operation controls of the target multimedia, such as comment controls, favorite controls, like controls, etc. When the target multimedia has associated multimedia, the computer device can also display the object information of the target participating object on the multimedia display interface. The target participating object refers to the object of the associated multimedia that triggered the participation operation for the target multimedia. The object information of the target participating object includes the avatar and name of the target participating object, etc.

[0047] like Figure 4 As shown, Figure 4 This is a schematic diagram illustrating the display of target multimedia in a multimedia display interface, as provided in an embodiment of this application. Figure 4 As shown, the target multimedia can refer to the target video published by object 1, and the associated multimedia can refer to the comment video used to comment on the target video. When a participating object triggers a playback operation for the target multimedia, the computer device can display the target video 40a in the presentation area of ​​the multimedia display interface. This target video 40a is a video published by object 1 about life, publicity, etc. The computer device can display the object information corresponding to object 1 in the multimedia display interface, such as... Figure 4 As shown, the multimedia display interface displays the object avatar and object nickname 40b of object 1. Figure 4 As shown, the multimedia display interface also displays a participation area 40c, which includes the publishing object 1 that published the target video 40a, and the target participation objects that performed participation operations on the target video 40a, namely object 2 and object 3. The display order of the object information of the target participation objects can be determined by the publication time of the corresponding comment video. Figure 4 As shown, the participation operation for the target video can refer to a comment operation. The multimedia display interface can also display a comment control 40d. When a participant performs a trigger operation on this comment control 40d (such as clicking the comment control), a comment video is published to comment on the target video. Figure 4 As shown, the multimedia display interface can also display a "Dislike" control. When a participant clicks the "Dislike" control, the computer device will not recommend that target video to the participant, nor will it recommend similar videos to the participant. Figure 4As shown, the multimedia display interface also displays a "heart" control. When the participant clicks the "heart" control, the computer device can add the corresponding target video to the participant's heart video collection and recommend videos of the same type to the participant. The multimedia display interface also displays a "favorite" control. When the participant clicks the "favorite" control, the computer device can add the corresponding target video to the participant's video collection. The multimedia display interface also displays a "home" control. When the participant clicks the "home" control, the computer device can perform page jumping to the "home" interface. The multimedia display interface also displays a "my" control. When the participant clicks the "my" control, the computer device can perform page switching to the "my" interface.

[0048] S102, in response to the participation operation on the target multimedia, generating an associated multimedia and publishing.

[0049] Specifically, when the participant browses the target multimedia on the multimedia display interface, the participant can implement a participation operation on the target multimedia, input multimedia data, and interact with the publisher of the target multimedia. The computer device can respond to the participation operation of the participant on the target multimedia, obtain the multimedia data input by the participant, and generate an associated multimedia according to the multimedia data. In addition, the publisher of the target multimedia can also implement a participation operation on the target multimedia to generate an associated multimedia associated with the target multimedia. When the publisher implements a participation operation on the target multimedia, the publisher can be regarded as a target participant, that is, the publisher can implement a participation operation (such as a comment operation) on the target multimedia uploaded by himself / herself after uploading the target multimedia.

[0050] The target multimedia can be target voice data, and the generated associated multimedia can be associated voice data. Thus, after the computer device obtains the multimedia data input by the target participant in the participation operation on the target multimedia, the computer device can convert the multimedia data into associated voice data. According to the target voice data and the associated voice data, a first voice association group is formed. Thus, the single voice consumption is changed into multiple voice consumptions, which facilitates information interaction between the participant and the publisher and further improves the interactivity between the participant and the publisher. The generated associated multimedia can be an associated video. Thus, after the computer device obtains the multimedia data input by the target participant in the participation operation on the target multimedia, the computer device can convert the multimedia data into an associated video, form a new interactive mode of video reply to video, and improve the display effect of the associated multimedia of the target multimedia by using the characteristics of strong video picture feeling and more information display, thereby facilitating information interaction between the participant and the publisher and further improving the interactivity between the participant and the publisher.

[0051] Optionally, the participation operation for the target multimedia can be an operation directly for the target multimedia, or an operation for a historical associated multimedia of the target multimedia, where the historical associated multimedia can be a multimedia associated with the target multimedia before the target multimedia is displayed on the computer device. For example, the target multimedia is published by a target object A, the historical associated multimedia of the target multimedia corresponds to a target participation object B, and a participation object C corresponding to the computer device can perform a participation operation on the historical associated multimedia. The participation operation performed by the participation object C on the historical associated multimedia can be referred to as a participation operation for the target multimedia, and further, the comment data obtained by the participation operation performed by the participation object C on the historical associated multimedia can be referred to as comment data for the target multimedia.

[0052] Optionally, the participation operation for the target multimedia can be a comment operation, and the multimedia display interface can include a comment control. When the participation object needs to comment on the target multimedia, the participation object can trigger the comment control in the multimedia display interface to implement the participation operation for the target multimedia. Optionally, when the participation object needs to comment on the target multimedia, the participation object can also implement the participation operation for the target multimedia by using a voice call of a specific sentence. Of course, the participation object can also implement the participation operation for the target multimedia by using other manners, which are not limited in the embodiments of the present application.

[0053] Optionally, when the target participation object triggers the participation operation for the target multimedia, the comment data of the associated multimedia can be generated in the form of a video, local media data, voice, and text. When the participation object triggers the participation operation for the target multimedia, the participation object triggering the participation operation can be regarded as the target participation object.

[0054] Optionally, the target participation object can generate the associated multimedia in the form of a shooting video. The computer device can respond to the participation operation for the target multimedia to generate and publish the associated multimedia in the following specific manners: displaying a shooting control on the media interaction interface in response to the participation operation for the target multimedia; and obtaining a shooting multimedia based on the shooting control in response to a selection operation on the shooting control. The associated multimedia including the shooting video is generated, and the associated multimedia including the shooting video is published.

[0055] Specifically, when the participating object triggers a participation operation on the target multimedia, the computer device can display a shooting control on the media interaction interface in response to the participation operation on the target multimedia, and the computer device can also display other collection controls (such as a voice control, a text control, etc.) in the media interaction interface. The target participating object can perform a selection operation on the shooting control, such as clicking the shooting control on the media interaction interface to trigger a shooting operation on the comment data. The computer device can display a data collection interface corresponding to the shooting control in response to the selection operation of the target participating object on the shooting control, and obtain a shooting video obtained by shooting the shooting control, and display the shooting video in the data collection interface corresponding to the shooting control. When the computer device detects that the shooting is ended, an associated multimedia including the shooting video is generated, such as determining the shooting video obtained by shooting as the associated multimedia, and publishing the associated multimedia including the shooting video. When the target participating object selects the shooting control, the computer device defaults to turn on the front camera and display the face-based face covering prop to protect the privacy of the target participating object. Of course, the target participating object can trigger an operation to close the face-based face covering prop to close the face-based face covering prop. In addition, the target participating object can select to turn on the beautifying function, adjust the focal length, and adjust the brightness during shooting, which can improve the convenience and experience of the user in recording the comment data.

[0056] Optionally, the specific manner in which the computer device generates the associated multimedia including the shooting video can include: obtaining video description information matched with the shooting video, adding the video description information to the shooting video to obtain the associated multimedia including the shooting video.

[0057] Specifically, the computer device can obtain video description information matched with the shooting video, which is multimedia theme text, background music, etc. The computer device can perform image recognition on the shooting video to obtain a video theme corresponding to the shooting video. Further, the computer device can obtain target video theme text corresponding to the shooting video from a theme text library according to the video theme, and obtain target background music corresponding to the spliced image data from a background music library. Further, the video description information (i.e., the target video theme text and the target background music) is added to the shooting video to obtain the associated multimedia including the shooting video.

[0058] Optionally, when the computer device detects a continuous pressing operation of the target participating object on the shooting control, the shooting is started, and the shooting video obtained by shooting is displayed in the data collection area corresponding to the shooting control. When the computer device detects a release operation of the target participating object on the shooting control, the shooting is stopped, and the shooting video obtained by shooting is determined as the associated multimedia.

[0059] Optionally, the shooting control can include a start shooting control and an end shooting control. When the target participant performs a triggering operation on the start shooting control, the computer device can display a shooting video obtained by shooting in a data collection interface corresponding to the shooting control in response to the start operation of the target participant on the start shooting control. When the target participant performs a triggering operation on the end shooting control, the computer device can obtain a shooting video obtained based on the shooting control in response to the triggering operation of the target participant on the end shooting control, and determine the shooting video obtained based on the shooting control as the associated multimedia.

[0060] Optionally, the target participant can generate the associated multimedia in the form of voice. The specific manner in which the computer device responds to the participation operation on the target multimedia to produce and publish the associated multimedia can include: displaying a voice control on the media interaction interface in response to the participation operation on the target multimedia; obtaining input voice data input based on the voice control in response to a selection operation on the voice control, generating the associated multimedia including the input voice data, and publishing the associated multimedia including the input voice data.

[0061] Specifically, the computer device can display a voice control on the media interaction interface in response to the participation operation on the target multimedia, and can also display other collection controls (such as a shooting control). The target participant can select to use the voice control to collect comment data on the target multimedia. The computer device can display a data collection interface corresponding to the voice control and start a recording function in response to a selection operation on the voice control, collect input voice data input by the target participant, and generate the associated multimedia including the input voice data, such as determining the input voice data input based on the voice control as the associated multimedia, and publishing the associated multimedia including the input voice data.

[0062] Optionally, when the computer device detects a continuous pressing operation of the target participant on the voice control, the input voice data input by the target participant is continuously collected. When the computer device detects an end pressing operation of the target participant on the voice control, the input voice data input by the target participant is ended, and the input voice data input based on the voice control is determined as the associated multimedia.

[0063] Optionally, the voice control can also include a voice start control and a voice end control. When the target participant triggers the voice start control, the input voice data input by the target participant is started to be collected. When the target participant triggers the voice end control, the input voice data input by the target participant is stopped to be collected, and the collected input voice data is determined as the associated multimedia.

[0064] Optionally, the specific manner in which the computer device generates the associated multimedia including the input voice data can include: performing text conversion processing on the input voice data to obtain converted text data; generating a first text background image according to the converted text data; and synthesizing the input voice data and the first text background image to obtain the associated multimedia for commenting on the target multimedia.

[0065] Specifically, after the computer device obtains the input voice data input by the target participant, the computer device can perform text conversion processing on the input voice data to obtain corresponding converted text data in the input voice data. Further, the computer device can add the converted text data to an initial image to obtain a first text background image corresponding to the converted text data, where the initial image can be a blank image or an image with a background color or pattern. Further, the computer device can synthesize the first text background image as a background image with the input voice data to obtain an initial associated multimedia, and generate the associated multimedia including the input voice data according to the initial associated multimedia.

[0066] Optionally, the target participant can generate the associated multimedia in the form of local media data selection. The specific manner in which the computer device produces and publishes the associated multimedia in response to the participation operation on the target multimedia can include: in response to the participation operation on the target multimedia, displaying a local media data selection control on a media interaction interface; in response to a selection operation on the local media data selection control, obtaining local media data selected based on the local media data selection control, generating the associated multimedia including the local media data, and publishing the associated multimedia including the local media data.

[0067] Specifically, the computer device can display the local media data selection control and other collection controls (such as a shooting control, a voice control, etc.) on the media interaction interface in response to the participation operation on the target multimedia. Further, the target participant can select any collection control displayed on the media interaction interface to collect the comment data. When the target participant selects the local media data selection control, the computer device can output the local media data stored in the user terminal held by the target participant in response to the selection operation of the target participant on the local media data selection control. The target participant can select the local media data stored in the user terminal held by the target participant for interaction with the target multimedia. The computer device can obtain the local media data selected based on the local media data selection control, generate an associated multimedia including the local media data based on the local media data, such as determining the local media data based on the local media data selection control as the associated multimedia including the local media data, and publish the associated multimedia including the local media data.

[0068] Optionally, the local media data includes at least two image data, and the generating the associated multimedia including the local media data can be an associated video. After the computer device obtains the at least two image data selected by the target participant, the computer device can perform splicing processing on the at least two image data to obtain spliced image data. Further, the computer device can obtain image description information matched with the spliced image data, which is image theme text, background music, etc. Wherein, the computer device can perform image recognition on the spliced image data to obtain a target theme corresponding to the spliced image data. Further, the computer device can obtain target theme text corresponding to the spliced image data from a theme text library and target background music corresponding to the spliced image data from a background music library according to the target theme. Further, the computer device can perform video conversion on the spliced image data to obtain a spliced video, add the target theme text and the target background music to the spliced video to generate an initial associated video, and determine the initial associated video as the associated video including the local media data. Optionally, in order to ensure the quality of the generated associated video, the number of the at least two image data can be limited to be less than or equal to a target number threshold. The target number threshold can be determined according to device attribute information of the terminal device or video viewing effect, or can be set according to specific circumstances, which is not limited in the present application. For example, the video viewing effect is better when the duration of the associated video is not more than 30s, and then the video duration of each image data can be determined according to the duration 30s, and the target number threshold can be determined according to the video duration of each image data.

[0069] Optionally, the local media data comprises at least two image data, and the generating the associated multimedia comprising the local media data can be referred to as generating an associated video. After the computer device obtains the at least two image data selected by the target participant, the computer device can convert each of the at least two image data into a video with a target time length (e.g., 3 seconds). The computer device can splice the video corresponding to each of the at least two image data to obtain an initial associated video, and determine the initial associated video as the associated multimedia comprising the local media data.

[0070] Optionally, the local media data comprises local multimedia data. When the target participant selects the local multimedia data, the computer device can detect whether the local multimedia data selected by the target participant satisfies a target condition. If the computer device detects that the local multimedia data does not satisfy the target condition, the computer device can adjust the local multimedia data to satisfy the target condition, and determine the adjusted local multimedia data as the initial associated multimedia, and determine the initial associated multimedia as the associated multimedia.

[0071] Specifically, when the associated multimedia is a video or an audio, the target condition can be a target time length. The computer device can detect whether the multimedia time length of the local multimedia data selected by the target participant satisfies the target time length. If the local multimedia data selected by the target participant does not satisfy the target time length, the computer device can adjust the local multimedia data to satisfy the target time length, and determine the adjusted local multimedia data as the initial associated multimedia. For example, when the associated multimedia is a video, and the target time length is 3 seconds to 30 seconds, if the local multimedia data selected by the target participant is 40 seconds, the computer device can output a prompt information to prompt the adjustment of the local multimedia data, and obtain the adjusted local multimedia data. Alternatively, the computer device can detect the multimedia quality of the multimedia frames of the local multimedia data, delete the multimedia frames with the multimedia quality not meeting a standard, and adjust the local multimedia data to satisfy the target time length.

[0072] Specifically, when the associated multimedia is a video, the target condition can be a target resolution. The computer device can detect whether the multimedia resolution of the local multimedia data selected by the target participant satisfies the target resolution. If the multimedia resolution of the local multimedia data selected by the target participant does not satisfy the target resolution, the computer device can adjust the local multimedia data to satisfy the target resolution, and determine the adjusted local multimedia data as the initial associated multimedia. For example, the target resolution is 1080P 1080P, if the multimedia resolution of the local multimedia data selected by the target participant does not satisfy the target resolution (e.g., greater than or less than the target resolution), the multimedia resolution of the local multimedia data is adjusted, and the local multimedia data is adjusted to the initial associated video satisfying the target resolution.

[0073] Specifically, when the associated multimedia is a video, the target condition can be satisfying a target multimedia frame rate. The computer device can detect whether the multimedia resolution of the local multimedia data selected by the target participant satisfies the target multimedia frame rate. If the multimedia frame rate of the local multimedia data selected by the target participant does not satisfy the target multimedia frame rate, the local multimedia data is adjusted, and the local multimedia data is adjusted to the initial associated multimedia satisfying the target multimedia frame rate. For example, the target resolution is 30 frames, and if the multimedia frame rate of the local multimedia data selected by the target participant does not satisfy the target multimedia frame rate (e.g., greater than or less than the target multimedia frame rate), the multimedia frame rate of the local multimedia data is adjusted, and the local multimedia data is adjusted to the associated multimedia.

[0074] Optionally, the target participant can generate the associated multimedia in the form of text input. The computer device can respond to the participation operation on the target multimedia, and the specific manner of making and publishing the associated multimedia can include: in response to the participation operation on the target multimedia, displaying a text input control on the media interaction interface; in response to a selection operation on the text input control, obtaining input text data based on the text input control, generating the associated multimedia including the input text data, and publishing the associated multimedia including the input text data.

[0075] Specifically, the computer device can display a text input control on the media interaction interface in response to the participation operation on the target multimedia, and can also display other acquisition controls. When the target participant selects the text input control in the media interaction interface, the computer device can input a text input box in response to a selection operation on the text input control. The target participant can input text data in the text input box, and when the target participant finishes inputting, the computer device can obtain input text data based on the text input control, determine the input text data as the associated multimedia including the input text data, and publish the associated multimedia including the input text data.

[0076] Optionally, after obtaining the input text data input by the target participant, the computer device can generate the associated multimedia including the input text data in the following specific manner: performing voice conversion processing on the input text data to obtain converted voice data, generating a second text background image according to the input text data; and synthesizing the converted voice data and the second text background image to obtain the associated multimedia including the input text data.

[0077] Specifically, the computer device can perform voice conversion processing on the input text data to obtain converted voice data corresponding to the input text data, and add the input text data to an initial image to obtain a second text background image corresponding to the input text data. The initial image can be a blank image or an image with a background color or pattern. Further, the computer device can determine the second text background image as a background image, synthesize the background image with the converted voice data to obtain an initial associated multimedia, and generate the associated multimedia including the input text data according to the initial associated multimedia.

[0078] Optionally, the computer device can pull a media interaction interface in response to a participation operation on the target multimedia, overlay the media interaction interface on a multimedia display interface currently displaying the target multimedia, and display one or more collection controls in the media interaction interface. The target participant can select one target collection control (any one of the plurality of collection controls such as the photographing control, the voice control, etc.) from the one or more collection controls. The computer device can output a data collection area corresponding to the target collection control in response to a selection operation on the target collection control, display the collected multimedia data in the data collection area corresponding to the target collection control, and generate the associated multimedia according to the multimedia data collected in the data collection area corresponding to the target collection control when the collection is completed.

[0079] Optionally, the computer device can quickly pull up a comment interface in response to a participation operation on the target multimedia, perform page switching on a multimedia display interface currently displaying the target multimedia, and display a media interaction interface. The computer device can display one or more collection controls, such as a photographing control, a voice control, a text control, and a local media data selection control, in the media interaction interface. The target participant can select a target collection control (any one of the plurality of collection controls, such as the photographing control or the voice control) from the plurality of collection controls. The computer device can display a data collection area corresponding to the target collection control and display collected comment data in the data collection area corresponding to the target collection control in response to a selection operation on the target collection control. When the collection is completed, the associated multimedia is generated based on the multimedia data collected in the data collection area corresponding to the target collection control.

[0080] Optionally, the computer device can generate the associated multimedia based on the initial associated multimedia in the following specific manner: displaying the initial multimedia data in the media interaction interface, displaying an edited associated multimedia based on an editing operation on the initial associated multimedia in response to the editing operation, and determining the edited associated multimedia displayed in the media interaction interface as the associated multimedia in response to a triggering operation on a publishing control in the media interaction interface.

[0081] Specifically, the computer device can display the initial associated multimedia in the media interaction interface. The target participant can edit the initial associated multimedia, such as adding text to the initial associated multimedia, adding a pattern to the initial associated multimedia, adding background music to the initial associated multimedia, and scaling the initial associated multimedia. The computer device can update the initial associated multimedia based on the editing operation of the target participant on the initial associated multimedia in response to the editing operation of the target participant on the initial associated multimedia, and display an edited associated multimedia based on the editing operation. For example, the computer device can display the edited associated multimedia after the target participant adds target text to the initial associated multimedia. In this way, the target participant can customize the initial associated multimedia, and the display effect of the associated multimedia can be improved, thereby improving the interactivity of the associated multimedia. When the target participant finishes editing, the computer device can trigger a publishing control in the media interaction interface, and determine the edited associated multimedia displayed in the media interaction interface as the associated multimedia in response to a triggering operation of the target participant on the publishing control.

[0082] As shown in FIG. 1, Figure 5 As shown in FIG. 1, Figure 5 is a schematic diagram of a media interaction interface provided by an embodiment of the present application, as shown in Figure 5As shown in the figure, the target multimedia can refer to a target video, the associated multimedia associated with the target multimedia can refer to a comment video for commenting on the target video, and the participation operation for the target multimedia can refer to a comment operation. As shown in the figure, Figure 5 As shown in the figure, when the participation object watches the target video 50b in the multimedia display interface 50a and wants to make a comment on the target video 50b, the participation operation for the target video 50b can be implemented. As shown in the figure, Figure 5 As shown in the figure, the participation object can click the comment control 50c in the multimedia display interface 50a, and the computer device can determine the participation object sending the participation operation for the target video as a target participation object and switch the multimedia display interface 50a to a media interaction interface 50d in response to the triggering operation of the participation object on the comment control 50. As shown in the figure, Figure 5 As shown in the figure, the media interaction interface displays a "photo album" control, a "shooting" control, a "voice" control, and a "text" control. When the participation object clicks the "shooting" control, the computer device can display a data collection interface corresponding to the "shooting" control. As shown in the figure, Figure 5 As shown in the figure, when the computer device detects that the target participation object implements a continuous pressing on the video shooting control 50e, video shooting is performed, and the video data obtained by shooting is displayed on the data collection interface corresponding to the "shooting" control. When the computer device detects that the target participation object releases the video shooting control 50e, the shooting is stopped, and the shooting video obtained by shooting is determined as a comment video for commenting on the target video 50b.

[0083] As shown in the figure, Figure 6 As shown in the figure, Figure 6 is a schematic diagram of generating an associated multimedia provided by an embodiment of the present application, as shown in the figure, Figure 6 As shown in the figure, the target multimedia can refer to a target video, the associated multimedia associated with the target multimedia can refer to a comment video for commenting on the target video, and the participation operation for the target multimedia can refer to a comment operation. When the participation object triggers the participation operation for the target multimedia, the computer device can determine the participation object triggering the participation operation as a target participation object in response to the participation operation triggered by the participation object, and display a media interaction interface. The media interaction interface can include a text control (i.e., a text control), a photo album control (i.e., a local media data selection control), a shooting control, and a voice control. The target participation object can select the text control, and the computer device can obtain input text data based on the text control in response to the selection operation of the target participation object on the text control. Further, the computer device can convert the input text data into a video to obtain an initial comment video.

[0084] Optionally, the target participant can also select the album control, and the computer device can acquire local media data based on the album control in response to the selection operation of the target participant on the album control. Further, the computer device can perform video conversion on the local media data to obtain an initial comment video. Optionally, the target participant can also select the shooting control, and the computer device can acquire a shooting video based on the shooting control in response to the selection operation of the target participant on the shooting control, and determine the shooting video as the initial comment video. Optionally, the target participant can also select the voice control, and the computer device can acquire input voice data based on the voice control in response to the selection operation of the target participant on the voice control. Further, the computer device can perform video conversion on the input voice data to obtain an initial comment video. The target participant can edit the initial comment video, and the computer device can obtain an edited initial comment video in response to the editing operation of the target participant on the initial comment video, and determine the edited initial comment video as the comment video for commenting on the target video.

[0085] S103, display, in the presentation region of the multimedia display interface, the associated multimedia associated with the target multimedia.

[0086] Specifically, the computer device can display, on the presentation region of the multimedia display interface, the associated multimedia associated with the target multimedia. Specifically, the computer device can display, on the presentation region of the multimedia display interface including the target multimedia, the associated multimedia associated with the target multimedia. That is, the target multimedia and the associated multimedia of the target multimedia are displayed on the presentation region of the multimedia display interface at the same time, which is conducive to the comparison of the target multimedia and the associated multimedia by the target participant. Alternatively, the computer device can update the target multimedia displayed on the presentation region of the multimedia display interface to the associated multimedia, that is, only the associated multimedia of the target multimedia is displayed on the multimedia display interface, which is conducive to the viewing of the interaction effect of the target multimedia by the target participant.

[0087] Optionally, when the number of the associated multimedia associated with the target multimedia is at least two, the computer device can display the associated multimedia belonging to the target participant on the multimedia display interface, or the computer device can display at least two associated multimedia of the target multimedia in a scrolling display manner, such as displaying P first associated multimedia of the target multimedia at a first time, and displaying P second associated multimedia of the target multimedia at a second time, P being a positive integer greater than or equal to 1, and the associated multimedia belonging to the target participant belongs to the first associated multimedia or the second associated multimedia. Alternatively, the computer device can simultaneously display the associated multimedia of the target multimedia on the multimedia display interface (i.e., the thumbnail multimedia obtained by scaling the associated multimedia).

[0088] Specifically, when the target participant implements a triggering operation on the publishing control in the media interaction interface, the computer device can obtain the currently displayed editing associated multimedia in the media interaction interface, determine the currently displayed editing associated multimedia as the associated multimedia, and publish the associated multimedia. Further, the computer device can perform page switching to switch the media interaction interface to the multimedia display interface, and display the associated multimedia in the multimedia display interface, the associated multimedia being generated based on the multimedia data input by the participation operation of the target participant. As can be seen, when watching the target multimedia published by the publisher, the participant can generate multimedia data in the form of video, image, text, voice, etc., and the computer device can generate the associated multimedia according to the multimedia data, and form a multimedia group with the target multimedia, and deliver the combined multimedia group to the recommendation stream. In this way, when watching the target multimedia, the participant can view the associated multimedia corresponding to the target multimedia by sliding the target multimedia in a first direction, which can improve the interactivity between the participant and the publisher. At the same time, the participant changes from watching a single target multimedia to watching a variety of multimedia groups (i.e., the combination of the target multimedia and its corresponding associated multimedia), which can improve the experience of the participant watching the multimedia. Here, the first direction can refer to the first direction of the page view.

[0089] Optionally, the computer device can display the associated multimedia by responding to a triggering operation on the object information. The specific manner in which the computer device displays the associated multimedia for commenting on the target multimedia in the multimedia display interface can include: displaying the object information of the target participant corresponding to the participation operation in the multimedia display interface; in response to a first operation on the object information of the target participant, updating the display of the target multimedia on the multimedia display interface to the associated multimedia belonging to the target participant; the associated multimedia belonging to the target participant is made according to the participation operation of the target participant on the target multimedia.

[0090] Specifically, the computer device can display object information of the target participant object corresponding to the operation in the multimedia display interface. The object information can be any one or more of a user avatar, a user ID, a user nickname, and a user identifier. When the target participant object, the publishing object, or another participant object clicks the object information of the target participant object, the computer device can update the currently displayed target multimedia on the multimedia display interface to the associated multimedia belonging to the target participant object in response to the first operation on the object information of the target participant object. That is, the associated multimedia belonging to the target participant object is made according to the participation operation of the target participant object on the target multimedia. The multimedia display interface includes a participant object area, which includes object information arranged in a publishing time order. The first object identifier in the participant object area is the object information of the publishing object publishing the target multimedia, and the remaining object information is arranged according to a participation time order. In addition, the arrangement order of the object information can be an automatic playing order of the associated multimedia corresponding to the target participant object. It can be understood that the participant object and the publishing object can click the object information in the participant object area at will. The computer device can display the associated multimedia corresponding to the object information clicked by the participant object in response to the triggering operation of the participant object. In this way, the participant object can click the object information in the participant object area at will to view the associated multimedia corresponding to the object information, which can improve the flexibility of the participant object in viewing the multimedia and further improve the experience of the participant object in watching the associated multimedia.

[0091] Optionally, the computer device can display the associated multimedia associated with the target multimedia in the presentation area of the multimedia display interface in the following specific manners: in response to a second operation in a first direction on the target multimedia in the presentation area, the computer device updates and displays the target multimedia in the presentation area to the associated multimedia associated with the target multimedia; or after the target multimedia is played, the computer device displays the associated multimedia associated with the target multimedia in the presentation area.

[0092] Specifically, the computer device can update the target multimedia displayed by the presentation region to associated multimedia associated with the target multimedia in response to a second operation in a first direction on the target multimedia in the presentation region. The first direction can be vertical or horizontal, and the second operation can be a sliding operation or a clicking operation, etc. For example, the computer device can update the target multimedia displayed by the presentation region to associated multimedia associated with the target multimedia in response to a left sliding operation in a horizontal direction on the target multimedia in the presentation region. Optionally, the computer device can display the associated multimedia associated with the target multimedia in the presentation region after the target multimedia is played.

[0093] Optionally, the specific manner in which the computer device displays the associated multimedia associated with the target multimedia in the presentation region of the multimedia display interface can include displaying the identification information of the target multimedia and the associated multimedia in the presentation region of the multimedia display interface in a preset order.

[0094] Specifically, the computer device can obtain multimedia attribute information corresponding to the target multimedia and the associated multimedia, respectively. The multimedia attribute information can be the generation time or the publication time, or can include a management order set by a publication object, such as pinning (i.e., arranging first) the associated multimedia corresponding to a certain target participant object, etc. The preset order of the target multimedia and the associated multimedia is determined according to the multimedia attribute information. The identification information of the target multimedia and the associated multimedia is displayed in the presentation region of the multimedia display interface in the preset order.

[0095] Optionally, the specific manner in which the computer device displays the identification information of the target multimedia and the associated multimedia in the presentation region of the multimedia display interface can include arranging and displaying the identification information of the target multimedia and the associated multimedia in the presentation region of the multimedia display interface in the order of the generation time.

[0096] Optionally, the number of associated multimedia is M, M is a positive integer greater than or equal to 2, and the M associated multimedia includes associated multimedia belonging to the target participant object. The computer device displays the object information of the target participant object in the multimedia display interface in response to the participation operation, including: determining the display order of the M associated multimedia according to the multimedia attribute information of the M associated multimedia; arranging and displaying the object information of the target participant object of the M associated multimedia in the multimedia display interface in the display order of the M associated multimedia; and the objects corresponding to the M associated multimedia include the target participant object.

[0097] Specifically, the number of the associated multimedia is M, the M associated multimedia includes the associated multimedia belonging to the target participant, that is, the number of the associated multimedia for commenting on the target multimedia is M, the computer device can obtain the multimedia attribute information corresponding to the M associated multimedia, the multimedia attribute information can include the generation time or the publishing time of the associated multimedia, or can include the management order of the M associated multimedia corresponding to the publishing object, such as setting the associated multimedia corresponding to a certain target participant on top (that is, arranged in the first). Further, the computer device can determine the display order of the M associated multimedia corresponding to the M associated multimedia according to the multimedia attribute information. Wherein, the computer device can determine the generation time of each associated multimedia as the display order corresponding to each associated multimedia. Wherein, the computer device can determine the publishing time of each associated multimedia as the display order corresponding to each associated multimedia. Wherein, the computer device can determine the display order of each associated multimedia in combination with the publishing time and the management order of each associated multimedia. Further, the computer device can arrange and display the object information of the target participant corresponding to the M associated multimedia in the multimedia display interface according to the display order of the M associated multimedia corresponding to the M associated multimedia. Wherein, the objects corresponding to the M associated multimedia include the target participant.

[0098] As shown in Figure 7 , Figure 7 is a schematic diagram for displaying associated multimedia provided by an embodiment of the present application, as Figure 7 shown, when the participant watches the target multimedia 70b in the multimedia display interface 70a, the target participant 4 wants to view the associated multimedia of the target multimedia 70b, can click the head portrait of the object 4 in the participant area in the multimedia display interface 70a. The computer device can respond to the click operation of the participant on the head portrait of the object 4 in the participant area in the multimedia display interface 70a, obtain the associated multimedia of the object 4 for the target multimedia, switch the multimedia display interface 70a to the multimedia display interface 70c, and update and display the target multimedia 70b in the multimedia display interface 70a as the associated multimedia corresponding to the object 4. Wherein, the display order of the head portrait icons corresponding to the object 1, the object 2, the object 3 and the object 4 in the multimedia display interface 70a can be determined by the order of the publishing time of the corresponding associated multimedia. In this way, the participant can arbitrarily select the comment data of the target participant that he wants to view, and the convenience and experience of the participant watching the multimedia can be improved.

[0099] Optionally, the computer device can display the associated multimedia in response to a second triggering operation in the first direction for the target multimedia. The specific manner in which the computer device displays the associated multimedia for commenting on the target multimedia in the multimedia display interface can include: in response to a second operation in the first direction for the target multimedia in the multimedia display interface, updating the display of the target multimedia on the multimedia display interface to the associated multimedia for commenting on the target multimedia.

[0100] Specifically, when the target participant, the publishing object or other participant browses the multimedia group corresponding to the target multimedia on the multimedia display interface, by implementing a second operation in the first direction for the target multimedia, such as sliding the target multimedia to the right, to the left, downward or upward, the computer device can update the display of the target multimedia on the multimedia display interface to the associated multimedia for commenting on the target multimedia. For example, when the target participant, the publishing object or other participant slides the target multimedia to the left on the multimedia display interface, the computer device can obtain the associated multimedia corresponding to the target multimedia and display the associated multimedia of the target multimedia. In this way, the participant can slide the target multimedia and the associated multimedia of the target multimedia in the first direction, view the multimedia that he or she wants to watch, and improve the experience of the participant watching the multimedia.

[0101] Optionally, the number of associated multimedia is M, and M is a positive integer greater than or equal to 2. The specific manner in which the computer device updates the display of the target multimedia on the multimedia display interface to the associated multimedia for commenting on the target multimedia in response to a second operation in the first direction for the target multimedia in the multimedia display interface can include: determining the display order of the M associated multimedia according to the multimedia attribute information of the M associated multimedia. From the M associated multimedia, determine the target associated multimedia with the earliest display order. In response to a second triggering operation in the first direction for the target multimedia in the multimedia display interface, update the display of the target multimedia on the multimedia display interface to the target associated multimedia.

[0102] Specifically, when the number of the associated multimedia corresponding to the target multimedia is M, the M associated multimedia includes the associated multimedia belonging to the target participant, when the computer device detects the second operation in the first direction for the target multimedia, the multimedia attribute information of the M associated multimedia is acquired, the multimedia attribute information can include the generation time or the publishing time of the associated multimedia, or can include the management order corresponding to the M associated multimedia respectively by the publishing object. Further, the computer device can determine the display order of the M associated multimedia according to the multimedia attribute information of the M associated multimedia, and determine the target associated multimedia with the earliest display order from the M associated multimedia. Further, the computer device can respond to the second trigger operation in the first direction for the target multimedia in the multimedia display interface, and update the display of the target multimedia on the multimedia display interface to the target associated multimedia.

[0103] Optionally, the associated multimedia is automatically displayed. The specific manner in which the computer device displays the associated multimedia for commenting on the target multimedia in the multimedia display interface can include: in response to the play operation for the target multimedia, playing the target multimedia in the multimedia display interface. When the target multimedia is played, the associated multimedia is displayed in the multimedia display interface.

[0104] Specifically, when the participant or the publishing object plays the target multimedia, the computer device can respond to the play operation for the target multimedia and play the target multimedia in the multimedia display interface. When the computer device detects that the target multimedia is played, the associated multimedia is displayed in the multimedia display interface. It can be understood that when the target multimedia is played, the computer device can automatically play the associated multimedia. In this way, the associated multimedia corresponding to the target multimedia can be played without manual triggering by the participant, which can improve the display effect of the associated multimedia of the target multimedia and improve the experience of the participant.

[0105] Optionally, when the number of the associated multimedia is M, the M associated multimedia includes the associated multimedia belonging to the target participant, and the specific manner in which the computer device displays the associated multimedia for playing in the multimedia display interface when the target multimedia is played can include: determining the play order of the M associated multimedia according to the multimedia attribute information of the M associated multimedia. When the target multimedia is played, the M associated multimedia is played in the multimedia display interface in the play order of the M associated multimedia.

[0106] Specifically, the computer device can acquire multimedia attribute information corresponding to the M associated multimedia respectively. The multimedia attribute information can include generation time or publishing time of the associated multimedia, or can include management order of the M associated multimedia respectively corresponding to the publishing object. Further, the computer device can determine the playing order of the M associated multimedia according to the multimedia attribute information of the M associated multimedia. When the target multimedia is played, the computer device can display the associated multimedia in the multimedia display interface in turn according to the playing order of the M associated multimedia.

[0107] As shown in Figure 8 , Figure 8 is a schematic diagram of displaying associated multimedia provided by an embodiment of the present application, as shown in Figure 8 , the target multimedia can be a target video, the associated multimedia associated with the target multimedia can be a comment video for commenting on the target video, and the participation operation for the target multimedia can be a comment operation. When the participant watches the target video in the video display interface 80a and wants to post a comment video for the target video, the participant can slide the target video in the video display interface 80a to the left. The computer device can respond to the sliding operation of the participant for the target video in the video display interface 80a, acquire all comment videos corresponding to the target video, and acquire the display order of all comment videos. The computer device can determine the first comment video displayed according to the display order of all comment videos, that is, the comment video corresponding to object 2. The computer device can update the target video in the video display interface to the comment video corresponding to object 2, and switch the video display interface 80a to the video display interface 80b. In this way, the participant can slide horizontally to watch the comment data about the target video, and the experience of the participant watching the video can be improved.

[0108] Optionally, the specific manner in which the computer device displays the associated multimedia for commenting on the target multimedia in the multimedia display interface can include: acquiring device attribute information of a terminal device for responding to the participation operation for the target multimedia. From a set of associated multimedia, determining associated multimedia matching the device attribute information; the set of associated multimedia includes at least two associated multimedia having different display qualities. In the presentation area of the multimedia display interface, the determined associated multimedia is displayed.

[0109] Specifically, after obtaining the associated multimedia, the computer device can obtain device attribute information of a terminal device responding to the participation operation on the target multimedia, the terminal device can be a terminal device held by the target participant, i.e., a terminal device responding to the participation operation on the target multimedia performed by the target participant. The device attribute information can include device display screen size, device network condition, device current multimedia playing resolution, etc. Further, the computer device can determine the associated multimedia matching the device attribute information from a set of associated multimedia, the set of associated multimedia including at least two associated multimedia with different playing qualities. Further, the computer device can display the determined associated multimedia in the multimedia display interface. In some conventional multimedia players and weak network conditions, directly playing the associated multimedia can cause multimedia playing lag or unplayable situation, thereby affecting the viewing effect and experience of the participant watching the multimedia. Therefore, by displaying the associated multimedia with different sizes, different resolutions and different dimensions according to the device attribute information of the terminal device, so as to select the appropriate associated multimedia for playing in the weak network or other conditions, i.e., playing the associated multimedia with different qualities according to different device attribute information, the viewing effect and experience of the participant watching the multimedia can be improved.

[0110] In the process, the terminal device can obtain the device attribute information of the terminal device when playing the associated multimedia, and send the device attribute information to the server. The server can transcode the associated multimedia for commenting on the target multimedia according to the device attribute information, transcode the associated multimedia into a plurality of different resolution, different size and different dimension transcoded associated multimedia, add the plurality of different resolution, different size and different dimension transcoded associated multimedia to the set of associated multimedia. Further, the computer device can return the set of associated multimedia to the terminal device. The terminal device can obtain the associated multimedia matching the current device attribute information from the set of associated multimedia according to the device attribute information of the terminal device in real time, and display the determined associated multimedia.

[0111] In the process, the terminal device can also send the current device attribute information of the terminal device to the server in real time. The server can transcode the associated multimedia for commenting on the target multimedia according to the current device attribute information, and obtain the transcoded associated multimedia. The server can return the transcoded associated multimedia to the terminal device. The terminal device can display the transcoded associated multimedia.

[0112] When the target participant publishes the associated multimedia for the target multimedia, the computer device can generate a notification message according to the object information of the target participant and the associated multimedia corresponding to the target participant, and send the notification message to the terminal device of the object associated with the target multimedia. The terminal device of the object associated with the target multimedia can display the notification message in the corresponding comment detail information interface, so that the object associated with the target multimedia can view the associated multimedia corresponding to the target participant, and the interactivity between the participant and the publisher can be improved. In addition, the object associated with the target multimedia can quickly locate the target participant through the notification message, and quickly establish contact with the target participant through communication functions such as notes, IM chat (i.e. chat room).

[0113] As shown in Figure 9 , the Figure 9 is a schematic diagram provided by an embodiment of the present application for displaying associated multimedia, as shown in Figure 9 , the target multimedia can be a target video, the associated multimedia associated with the target multimedia can be a comment video for commenting on the target video, and the participation operation for the target multimedia can be a comment operation. When the participant implements the participation operation for the target multimedia in the multimedia display interface 90a, the computer device can respond to the participation operation, determine the participant triggering the participation operation as the target participant, and switch the multimedia display interface 90a to the media interaction interface 90b. When the target participant selects the shooting control to collect comment data, the computer device can respond to the selection operation of the target participant for the shooting control, obtain the shooting multimedia based on the shooting control, and determine the shooting video as the comment data obtained by the participation operation. Further, the computer device can perform video conversion on the comment data corresponding to the target participant to obtain the initial comment video 90d, and display the initial comment video 90d in the media interaction interface 90c. Further, the target participant can edit the initial comment video 90d, as shown in the media interaction interface 90c in Figure 9 , the target participant can click the "add background music" control to add background music to the initial comment video 90d. The target participant can click the "add text" control to add text to the initial comment video 90d, the target participant can also click the "zoom video" control to zoom the size of the initial comment video 90d, and the target participant can also click the "beautify" control to beautify the initial comment video 90d. Wherein, while the target participant edits the initial comment video 90d, the computer device can respond to the editing operation of the target participant to display the edited initial comment video in the media interaction interface 90c.

[0114] Furthermore, after the target participant finishes editing the initial comment video 90d, they can click the publish control 90e in the media interaction interface 90c. The computer device, in response to the target participant's trigger operation on the publish control 90e, identifies the edited initial associated multimedia as the comment video for commenting on the target video and switches the media interaction interface 90c to the multimedia display interface 90f. As shown in the multimedia display interface 90f, the computer device can obtain the target participant's avatar and display the target participant's avatar (object 490g) in the participant area of ​​the multimedia display interface 90f, while simultaneously displaying the target video on the multimedia display interface. Further, the participant can click on the avatar of object 4 in the participant area, and the computer device, in response to the participant's click on the avatar of object 4, displays the comment video corresponding to object 4. Additionally, the participant can also slide the target video to the left to play the comment videos corresponding to objects 2, 3, and 4 respectively. In addition, when the computer device detects that the target video has finished playing and no triggering operation of the participating object on the target video has been detected, the comment videos corresponding to the playing object 2, object 3 and object 4 will be displayed in sequence.

[0115] In this embodiment, by displaying target multimedia in the presentation area of ​​the multimedia display interface, when a participant (i.e., a viewer) interacts with the target multimedia, the computer device can respond to the participation operation on the target multimedia, generate associated multimedia, and publish it. The associated multimedia can include one or more of video, text, image data, voice data, and special effects. Furthermore, associated multimedia related to the target multimedia can be displayed in the presentation area of ​​the multimedia display interface. This associated multimedia and the target multimedia form a first associated multimedia group, enabling interaction between objects corresponding to the multimedia within the associated multimedia group. The format and content of the associated multimedia are not limited, which can improve the flexibility of interaction and enhance the interactivity and interest between the viewer and the publisher of the target multimedia. The multimedia data obtained from the participation operation can be converted into initial associated multimedia, which the target participant can personalize, increasing the personalization of the associated multimedia. Additionally, when displaying associated multimedia in the multimedia display interface, the associated multimedia corresponding to the target participant can be displayed by clicking on the object information of the target participant, by sliding the target multimedia in a first direction, or by automatically playing the associated multimedia when the target multimedia finishes playing.

[0116] like Figure 10 As shown, Figure 10 This is a flowchart illustrating a multimedia interaction method provided in an embodiment of this application. This multimedia interaction method can be...Figure 1 any user terminal in the system, or by the server in the system, or by both any user terminal and the server in the system, and the device used for executing the method in the present application can be collectively referred to as a computer device. As shown in Figure 1 the multimedia interaction method can include but is not limited to the following steps: Figure 1 Figure 10

[0117] S201, displaying a target multimedia in a presentation area of a multimedia display interface.

[0118] Optionally, the above displaying, in the presentation area of the multimedia display interface, the associated multimedia associated with the target multimedia comprises: uploading the associated multimedia associated with the target multimedia to a media service device, the associated multimedia being used to instruct the media service device to perform compression processing on the associated multimedia to obtain compressed associated multimedia, and generating a first associated multimedia group according to the compressed associated multimedia and the target multimedia; in a process in which the media service device performs compression processing on the associated multimedia, obtaining the associated multimedia associated with the target multimedia from a local database, and displaying, in the presentation area of the multimedia display interface, the associated multimedia associated with the target multimedia; after the media service device completes the compression processing on the associated multimedia, deleting the associated multimedia associated with the target multimedia in the local database, obtaining the compressed associated multimedia from the first associated multimedia group in the media service device, and displaying, in the presentation area of the multimedia display interface, the associated multimedia associated with the target multimedia according to the compressed associated multimedia.

[0119] Specifically, in the process in which the media service device performs compression processing on the associated multimedia, i.e., when the media service device has not completed the compression processing on the associated multimedia, the associated multimedia associated with the target multimedia is obtained from a local database of a computer device, and the associated multimedia associated with the target multimedia is displayed in a presentation area of a multimedia display interface. After the media service device completes the compression processing on the associated multimedia, the associated multimedia associated with the target multimedia in the local database is deleted, the compressed associated multimedia is obtained from the first associated multimedia group in the media service device, the associated multimedia associated with the target multimedia is obtained from the compressed associated multimedia, and the associated multimedia associated with the target multimedia is displayed in the presentation area of the multimedia display interface. In this way, multimedia experience can be improved, and the computer device can be prevented from occupying too much internal memory space.

[0120] ​​Optionally, the displaying the associated multimedia associated with the target multimedia in the presentation area of the multimedia display interface comprises: uploading the associated multimedia associated with the target multimedia to a media service device, the associated multimedia being used to instruct the media service device to perform compression processing on the associated multimedia to obtain compressed associated multimedia, and generating a first associated multimedia group according to the compressed associated multimedia and the target multimedia; when the uploading of the associated multimedia associated with the target multimedia to the media service device is not completed, displaying identification information of the associated multimedia associated with the target multimedia in the presentation area of the media display interface; and in response to a playing operation on the identification information of the associated multimedia associated with the target multimedia, playing the associated multimedia associated with the target multimedia in the local database in the presentation area of the media display interface.

[0121] Specifically, when the uploading of the associated multimedia associated with the target multimedia to the media service device is not completed, the computer device displays the identification information of the associated multimedia associated with the target multimedia in the presentation area of the media display interface. If the target object needs to play the associated multimedia associated with the target multimedia, a playing operation can be performed on the identification information of the associated multimedia associated with the target multimedia. Correspondingly, the computer device can play the associated multimedia associated with the target multimedia in the local database in the presentation area of the media display interface in response to the playing operation on the identification information of the associated multimedia associated with the target multimedia, thereby improving the playing experience.

[0122] Optionally, the displaying the associated multimedia associated with the target multimedia in the presentation area of the multimedia display interface comprises: uploading the associated multimedia associated with the target multimedia to a media service device, the associated multimedia being used to instruct the media service device to perform compression processing on the associated multimedia to obtain compressed associated multimedia, and generating a first associated multimedia group according to the compressed associated multimedia and the target multimedia; when the uploading of the associated multimedia associated with the target multimedia to the media service device is completed, deleting the associated multimedia associated with the target multimedia in the local database, and displaying identification information of the multimedia in the first associated multimedia group in the presentation area of the media display interface.

[0123] Specifically, when the uploading of the associated multimedia associated with the target multimedia to the media service device is completed, the computer device can delete the associated multimedia associated with the target multimedia in the local database, and display the identification information of the multimedia in the first associated multimedia group in the presentation area of the media display interface, thereby avoiding the occupation of memory space by the associated multimedia.

[0124] S202, in response to the participation operation for the target multimedia, generating associated multimedia and publishing.

[0125] S203, displaying the associated multimedia associated with the target multimedia in a presentation area of the multimedia display interface.

[0126] Specifically, the specific content of steps S201-S203 in the embodiments of the present application can refer to the specific content of steps S101-S103 in the above Figure 3 embodiments of the present application will not be described here.

[0127] S204, in response to the viewing operation of the interaction detail information of the target multimedia, displaying the object information of the participation object performing the participation operation on the target multimedia and the interaction statistical information of the target multimedia in an interaction detail information interface.

[0128] Specifically, when the computer device obtains the associated multimedia of the target multimedia commented by the target participant object, and displays the associated multimedia in the multimedia display interface, the computer device can generate a notification message corresponding to the associated multimedia, and display the notification message in the interactive detail information interface of the object (such as the publishing object or the participant object) associated with the target multimedia. Wherein, if the number of the associated multimedia for commenting on the target multimedia is M, the computer device can obtain the multimedia attribute information corresponding to the M associated multimedia, and the multimedia attribute information can be the publishing time, the generation time, etc. of the associated multimedia. Further, the computer device can determine the notification order of the M associated multimedia according to the multimedia attribute information of the M associated multimedia, and generate the notification message of the M associated multimedia according to the notification order. Specifically, the computer device can arrange the object information of the participant object corresponding to the M associated multimedia according to the notification order, and obtain the notification message of the M associated multimedia, such as horizontal arrangement display in a row. When the other target participant object or the publishing object triggers the viewing operation of the comment detail information of the target multimedia, such as the participant object or the publishing object opening the multimedia comment detail page, the computer device can respond to the viewing operation of the interactive detail information of the target multimedia, display the object information of the target participant object performing the participation operation on the target multimedia, and the interactive statistical information of the target multimedia in the interactive detail information interface. The interactive statistical information can include the number of objects of the participant object performing the participation operation on the target multimedia, and the multimedia cover information of the target multimedia, etc. Wherein, the object information of the target participant object corresponding to the associated multimedia with the earliest notification order can be displayed in a larger size, and the cover information of the target multimedia can be displayed, and the cover information can be any frame of image in the target multimedia. For example, the publishing object of the target multimedia is object D, the target participant objects of the historical associated multimedia of the target multimedia are object E and object F, when the target participant object H comments on the target multimedia, and generates the associated multimedia corresponding to the target participant object H, the computer device can generate the notification message of the associated multimedia corresponding to the target participant object H, and display the notification message in the interactive detail information interface of the terminal device respectively held by the object D, the object E and the object F.

[0129] As shown in Figure 11 , Figure 11 is a schematic diagram of an interactive detail information interface provided by an embodiment of the present application, as shown in Figure 11As shown, the target multimedia can refer to the target video, the associated multimedia can refer to the comment video used to comment on the target video, and the participation operation on the target multimedia can refer to the comment operation. When object 1 wants to view the interaction details information about the target multimedia, it can click the "Interact" control. The computer device can respond to object 1's click operation on the "Interact" control and display the object attribute information of the participating object that performed the participation operation on the target multimedia, as well as the interaction statistics information of the target multimedia, in the interaction details information interface. Figure 11 As shown, when objects 2, 3, 4, 5, 6, 7, and 8 respectively perform participation operations on target multimedia 1, generating their corresponding associated multimedia, the computer device can display the notification messages corresponding to objects 2, 3, 4, 5, 6, 7, and 8 in the interactive details information interface. Here, target multimedia 1 is the target multimedia published by object 1. For example... Figure 11 As shown, the computer device can obtain the object information of the target participant corresponding to the first generated associated multimedia, display the object avatar of the first commenting target participant first, and display the object ID of the first commenting target participant (such as the object nickname "..."). ").like Figure 10 As shown, the computer device can also perform statistics on the attributes of other target participants and display the text "6 people replied to your multimedia", namely object 3, object 4, object 5, object 6, object 7 and object 8, as well as display the time of the last comment, such as "3:20 pm".

[0130] like Figure 11 As shown, when object 1 performs a participation operation on target multimedia 2 published to object 6, a notification message will also be generated to notify object 1 when a new target participation object triggers the publication of target multimedia 2 on object 6. For example... Figure 11 As shown, the computer device can display the avatar of object 6 and the object ID of object 6 (such as the object's nickname) in the interactive details information interface. Computer devices can also display statistical information about new target participants, i.e., display video [ [[i.e., the name of target multimedia 2]] has 2 new replies, and displays the object avatars of the target participants corresponding to the 2 new replies, and displays the comment time of the target participant of the last comment, such as "11:20 am".

[0131] Specifically, when the target participant wants to comment on the target multimedia, the participant can trigger the comment control of the target multimedia and input the comment data in the comment publisher. The terminal device held by the target participant triggering the participation operation can perform multimedia conversion on the associated multimedia to obtain the associated multimedia, and upload the associated multimedia and the object information of the target participant triggering the participation operation to the server. After the terminal device successfully uploads, the server can audit the validity of the associated multimedia, and when the audit is passed, the object information of the target participant is pushed to the terminal device of each participant. The terminal device of each participant can splice the associated multimedia corresponding to the target participant behind the target multimedia, and splice the object information of the target participant behind the object information in the multimedia group corresponding to the target multimedia, that is, display the object information of the target participant in the multimedia display interface of the terminal device of each participant. Other participants can play the associated multimedia corresponding to the target participant, or make new comments (i.e., generate new associated multimedia) behind the associated multimedia of the target participant.

[0132] The display order of the associated multimedia corresponding to each target participant corresponding to the target multimedia can be determined according to the publishing time of each associated multimedia, and when the associated multimedia arranged first is played to the end, the associated multimedia behind can be played in turn according to the display order. In the process of playing the target multimedia or the associated multimedia, the participant can click to pause the multimedia playing, or click the object information of each target participant to jump to play the associated multimedia corresponding to the corresponding target participant. In addition, the participant can also slide the object information of the target participant corresponding to the target multimedia to view more object information of the target participant, and click the object information of the target participant to watch the associated multimedia corresponding to the target participant.

[0133] Specifically, a longitudinal pageview is included in the multimedia display interface, which is used to carry a plurality of associated multimedia groups (an associated multimedia group includes a target multimedia and associated multimedia corresponding to the target multimedia). When the participating object performs a sliding operation in the switching direction (such as longitudinal sliding) on the target multimedia, different associated multimedia groups can be switched. For example, the participating object can slide the target multimedia up and down to view different associated multimedia groups, and when sliding down to the bottom, more associated multimedia groups are actively pulled from the background. Among them, a plurality of horizontal pageviews are nested in the longitudinal pageview of the multimedia display interface, and each horizontal pageview includes an associated multimedia group. When the participating object performs a triggering operation in the first direction on the target multimedia, different associated multimedia of the target multimedia are switched. For example, the participating object can switch multimedia in the associated multimedia group in the form of left and right sliding or by clicking the object information of other participants at the bottom. At the same time, the computer device can detect the playback completion event of each multimedia, and if the current multimedia is played to the end and the participating object does not actively perform a playback adjustment operation, the next multimedia of the current multimedia group is automatically switched to. If the last multimedia of the current multimedia group is played to the end, the first multimedia of the current multimedia group is played. In addition, the participating object can load more multimedia of the current multimedia group by sliding the participant list at the bottom left and right.

[0134] Among them, in the multimedia instance management, we also adopt a unique technical solution. In the traditional multimedia playing technology, the multimedia stream is longitudinally and unidirectionally one-dimensionally scrolled, and the multimedia cannot be skipped (i.e., the next played multimedia must be the multimedia above or below in the longitudinal direction, and cannot be skipped across multiple multimedia), and only two multimedia instances above and below need to be preloaded to achieve a better multimedia playing experience. In the present solution, the multimedia stream exists in the horizontal and longitudinal directions, and the user can click the object information of the participant at the bottom to skip multiple multimedia for the multimedia of the same multimedia group (which is represented as horizontal multimedia on the user interface). Based on this situation, in the horizontal direction, only the currently displayed multimedia and the left multimedia adjacent to the currently displayed multimedia (if any) and the right multimedia adjacent to the currently displayed multimedia (if any) are reserved. In the longitudinal direction, only the lower multimedia adjacent to the currently displayed multimedia and the upper multimedia adjacent to the currently displayed multimedia are reserved. It can be seen that the present solution can exist at most 5 multimedia, and a balance is achieved in terms of user experience and client performance.

[0135] When the terminal device corresponding to the target participant obtains the associated multimedia of the target participant for the target multimedia, the terminal device corresponding to the target participant can process the associated multimedia in two parts. One is to save the associated multimedia to the local terminal device and generate a local access address, and the other is to upload the associated multimedia to the cos (i.e., object storage) in the server and generate a corresponding online access address. Further, the terminal device can send the local access address, the online access address, and the object information of the target participant, the associated multimedia, and the related information of the video group corresponding to the target multimedia to the server. After uploading to the server, the server can compress the associated multimedia and perform necessary data splicing (splicing the object information of the target participant, the associated multimedia, and the related information of the video group corresponding to the target multimedia to obtain splicing information.

[0136] Further, after the terminal device successfully uploads the local access address, the online access address, and the object information of the target participant, the associated multimedia, and the related information of the video group corresponding to the target multimedia to the server, the terminal device of the target participant will automatically perform a data request to pull the splicing information spliced by the server and splice the comment into the first associated multimedia group in the multimedia display interface of the target participant. For the target participant of the associated multimedia, the server will return the local link of the associated multimedia before completing the video compression processing of the associated multimedia, so that the target participant can directly play the associated multimedia stored locally before publishing the associated multimedia, which can improve the playback experience. After the server completes the video processing of the associated multimedia, the online access link stored in the cos will be issued to the objects associated with the target multimedia, and the associated multimedia stored in the local terminal device of the target participant will be automatically deleted to prevent occupying the storage space of the terminal device of the target participant. For non-target participants, the server will not issue the online access link of the associated multimedia before completing the video compression processing of the associated multimedia, to avoid the situation that the video cannot be played.

[0137] Specifically, after the computer device obtains the associated multimedia of the target participant for the target multimedia, the computer device can complete the functions of uploading, auditing, storing, and comment notification of the associated multimedia.

[0138] Specifically, the computer device can convert the uploaded associated multimedia into a resource storage into the underlying storage component, which is usually referred to as OSS (Object Storage Service). The OSS component is characterized by a mass, safe, low-cost, high-reliability cloud storage service, suitable for storing any type of file, capacity and processing capacity elastic expansion, multiple storage types for selection, and comprehensive optimization of storage costs. After the upload action, the online access link corresponding to the generated associated multimedia can be generated, and the associated multimedia can be accessed through the online access link.

[0139] Further, the computer device can verify the legality of the uploaded associated multimedia, such as verifying whether the uploaded associated multimedia complies with legal regulations. If the associated multimedia complies with the legal rules, it can be determined that the associated multimedia has legality, and the associated multimedia is stored and displayed in the presentation area of the multimedia display interface. If the associated multimedia does not comply with the legal regulations, a prompt information is output in the multimedia display interface of the terminal device of the target participant object to prompt that the associated multimedia published by the target participant object does not comply with the regulations, and the associated multimedia publishing fails.

[0140] Further, the computer device can store the relevant information of the uploaded associated multimedia. Different multimedia publishing types of associated multimedia will have different stored data. One is that the publishing object actively publishes a video, which is referred to as a building; the other is that other participants interact with the building to publish a video, which is referred to as a layer. The difference between the building and the layer in the storage information is introduced as follows. When the publishing object publishes the target multimedia, the computer device stores the target multimedia, mainly records the object information of the publishing object, and the time when the video is published, and the form (such as shooting, forwarding, etc.) of the generated target multimedia. When the target participant object generates the associated multimedia according to the participating operation of the target multimedia, the computer device stores the associated multimedia, mainly records the object information of the target participant object, and the time when the building video of whom is replied.

[0141] The storage information between the building video and the layer video is maintained separately by a component supporting ordered storage. When a target participant views a first associated media group corresponding to a target multimedia, the building video (i.e., the target multimedia) and the layer videos (i.e., the associated multimedia) of all target participants are presented to the participant in a certain display order. The display order can be the time order of publication of each multimedia, or the order after management by the publisher, etc. The computer device can also store which building videos are published by each object (according to the time order of publication), which building videos are interacted with (according to the time order of publication), and which building videos are collected (according to the time order of publication), etc. The interaction between objects is mainly realized through video. For example, three users are A user, B user, and C user. When the A user replies to a target multimedia of the B user, a notification message is stored for the B user. In addition, when the C user also replies to a target multimedia of the B user, a notification message is stored for the A user and the B user. The notification information is also stored in order according to the time order of publication of the corresponding associated multimedia.

[0142] After the computer device displays the associated multimedia corresponding to the target participant on the display interface, a notification message about the associated multimedia can be generated and sent to the object associated with the target multimedia. The object associated with the target multimedia includes the publisher of the target multimedia, and other target participants of the target multimedia (i.e., target participants who have triggered a participation operation on the target multimedia). In this way, by sending the notification message to the object associated with the target multimedia, the object associated with the target multimedia (such as the publisher of the target multimedia and other target participants) can be notified in time to view the associated multimedia, so as to interact and connect between the target participant and the object associated with the target multimedia, and improve the interactivity between objects.

[0143] As shown in Figure 12 , Figure 12 is a schematic diagram of multimedia interaction provided by an embodiment of the present application, as Figure 12As shown, the target multimedia can refer to a target video, the associated multimedia associated with the target multimedia can refer to a comment video for commenting on the target video, and the participation operation for the target multimedia can refer to a comment operation. The terminal device can display the target multimedia 120a in a multimedia display interface, and the participation object can browse the target multimedia in the multimedia display interface. When the participation object wants to publish the associated multimedia for the target multimedia, the comment control in the multimedia display interface can be triggered, and the terminal device can display the media interaction interface 120b in response to the triggering operation of the participation user on the comment control. The terminal device can determine the participation object triggering the participation operation as the target participation object, and acquire the comment data collected by the target participation object on the media interaction interface, and generate the associated multimedia for interacting with the target multimedia. The terminal device can upload the associated multimedia and the object information of the target participation object to the server 120c, and the server can audit the legitimacy of the associated multimedia after receiving the associated multimedia uploaded by the terminal device 120d, and obtain the audit result. Further, if the server determines that the audit result indicates that the associated multimedia has legitimacy, the associated multimedia is stored 120e, and the notification message corresponding to the associated multimedia. The server can distribute the notification message corresponding to the associated multimedia to the terminal device of the object associated with the target multimedia, and the terminal device of the object associated with the target multimedia can update the participation object list displayed in the multimedia display interface according to the notification message 120f.

[0144] In this scheme, the target multimedia data can also refer to target image data, the associated multimedia data associated with the target multimedia can refer to added image data, and the participation operation for the target multimedia data can refer to a content adding operation. In this way, the participation object can trigger the content adding operation for the target image data, input the added data, and the computer device responds to the adding operation of the participation object, and generates the added image data according to the added data input by the target participation object. Further, the computer device can display the added image data on the multimedia display interface, so that the participation object can also watch the added image data associated with the target image data when watching the target image data. In this way, the single image data consumption can be changed into diversified image data consumption, the interactivity between multimedia data can be improved, the flexibility of interaction can be improved, and the interactivity and interest between the watching object and the publishing object of the target multimedia can be enhanced.

[0145] When the above embodiments of the present application are applied to specific products or technologies, the user's permission or consent needs to be obtained, and the collection, use and processing of the object information of the publishing object, the object information of the participating object, the object information of the target participating object, the device attribute information of the terminal device held by the target participating object and other information need to comply with relevant laws, regulations and standards of the relevant countries and regions. That is, the computer device can obtain the object information of the publishing object, the object information of the participating object, the object information of the target participating object, and the device attribute information of the terminal device held by the target participating object when the computer device obtains the authorization information of the user for the above information.

[0146] In the embodiments of the present application, the target multimedia is displayed in the presentation area of the multimedia display interface. When the participating object (i.e. the viewing object) interacts with the target multimedia, the computer device can generate and publish associated multimedia in response to the participating operation on the target multimedia. The associated multimedia can include one or more of video, text, image data, voice data and special effects. Further, the associated multimedia associated with the target multimedia can be displayed in the presentation area of the multimedia display interface. The associated multimedia and the target multimedia form a first associated multimedia group, and the interaction between the objects corresponding to the multimedia in the associated multimedia group can be realized. The format and content of the associated multimedia are not limited, which can improve the flexibility of interaction and enhance the interactivity and interest between the viewing object and the publishing object of the target multimedia.

[0147] Please refer to Figure 13 , Figure 13 is a structural schematic diagram of a multimedia interaction device provided by the embodiments of the present application. The above multimedia interaction device can be a computer program (including program code) running in a computer device, for example, the multimedia interaction device is an application software. The multimedia interaction device can be used to execute the corresponding steps in the multimedia interaction method provided by the embodiments of the present application. As shown in Figure 13 , the multimedia interaction device can include a first display module 11, a generation module 12, a second display module 13, a third display module 14 and a fourth display module.

[0148] The first display module is configured to display target multimedia in a presentation area of a multimedia display interface.

[0149] The generation module is configured to generate and publish associated multimedia in response to a participating operation on the target multimedia.

[0150] The second display module is configured to display associated multimedia associated with the target multimedia in the presentation area of the multimedia display interface. The associated multimedia and the target multimedia form a first associated multimedia group.

[0151] Optionally, the second display module displays, in the presentation area of the multimedia display interface, the associated multimedia associated with the target multimedia, including:

[0152] In the presentation area, display the object information of the target participant object corresponding to the participation operation;

[0153] In response to a first operation on the object information of the target participant object, the target multimedia of the presentation area is updated and displayed as the associated multimedia belonging to the target participant object; the associated multimedia belonging to the target participant object is made according to the participation operation of the target participant object on the target multimedia.

[0154] Optionally, the second display module displays, in the presentation area of the multimedia display interface, the associated multimedia associated with the target multimedia, including:

[0155] In response to a second operation in a first direction on the target multimedia in the presentation area, the target multimedia presented by the presentation area is updated and displayed as the associated multimedia associated with the target multimedia; or

[0156] After the target multimedia is played, the associated multimedia associated with the target multimedia is displayed in the presentation area.

[0157] Optionally, the second display module displays, in the presentation area of the multimedia display interface, the associated multimedia associated with the target multimedia, including:

[0158] The identification information of the target multimedia and the associated multimedia is displayed in the presentation area of the multimedia display interface according to a preset order.

[0159] Optionally, the second display module displays the identification information of the target multimedia and the associated multimedia in the presentation area of the multimedia display interface according to a preset order, including:

[0160] The identification information of the target multimedia and the associated multimedia is arranged and displayed in the presentation area of the multimedia display interface in the time order of generation.

[0161] Optionally, the third display module is configured to update and display the first associated multimedia group on the multimedia display interface as a second associated multimedia group in response to a third operation on the multimedia display interface in a second direction.

[0162] Optionally, the second display module displays the associated multimedia associated with the target multimedia in a presentation area of the multimedia display interface, including:

[0163] Obtaining device attribute information of a terminal device used for responding to the participation operation on the target multimedia;

[0164] Determining the associated multimedia matching the device attribute information from a set of associated multimedia, the set of associated multimedia including at least two associated multimedia with different display qualities;

[0165] Displaying the determined associated multimedia in the presentation area of the multimedia display interface.

[0166] Optionally, the second display module displays the associated multimedia associated with the target multimedia in a presentation area of the multimedia display interface, including:

[0167] Uploading the associated multimedia associated with the target multimedia to a media service device, the associated multimedia being used to instruct the media service device to perform compression processing on the associated multimedia to obtain compressed associated multimedia, and generating a first associated multimedia group according to the compressed associated multimedia and the target multimedia;

[0168] During the compression processing of the media service device on the associated multimedia, obtaining the associated multimedia associated with the target multimedia from a local database, and displaying the associated multimedia associated with the target multimedia in a presentation area of the multimedia display interface;

[0169] After the compression processing of the media service device on the associated multimedia is completed, deleting the associated multimedia associated with the target multimedia in the local database, obtaining the compressed associated multimedia from the first associated multimedia group in the media service device, and displaying the associated multimedia associated with the target multimedia in the presentation area of the media display interface according to the compressed associated multimedia.

[0170] Optionally, the second display module displays the associated multimedia associated with the target multimedia in a presentation area of the multimedia display interface, including:

[0171] Uploading the associated multimedia associated with the target multimedia to a media service device, the associated multimedia being used to instruct the media service device to perform compression processing on the associated multimedia to obtain compressed associated multimedia, and generating a first associated multimedia group according to the compressed associated multimedia and the target multimedia;

[0172] Before the associated multimedia associated with the target multimedia is uploaded to the media service device, the identification information of the associated multimedia associated with the target multimedia is displayed in the presentation area of ​​the media display interface.

[0173] In response to a playback operation targeting the identification information of associated multimedia associated with the target multimedia, associated multimedia associated with the target multimedia is played in the presentation area of ​​the media display interface.

[0174] Optionally, the second display module displays associated multimedia related to the target multimedia in the presentation area of ​​the multimedia display interface, including:

[0175] The associated multimedia associated with the target multimedia is uploaded to the media service device. The associated multimedia is used to instruct the media service device to compress the associated multimedia to obtain the compressed associated multimedia. A first associated multimedia group is generated based on the compressed associated multimedia and the target multimedia.

[0176] After uploading the associated multimedia to the media service device, the associated multimedia in the local database is deleted, and the identification information of the multimedia in the first associated multimedia group is displayed in the presentation area of ​​the media display interface.

[0177] Optionally, the production module, in response to a participation operation for the target multimedia, produces and publishes associated multimedia, including:

[0178] In response to an engagement operation targeting the multimedia, a shooting control is displayed on the media interaction interface;

[0179] In response to a selection operation on the shooting control, the video captured based on the shooting control is obtained;

[0180] Generate associated multimedia including the captured video, and publish the associated multimedia including the captured video.

[0181] Optionally, the production module generates associated multimedia including the captured video, including:

[0182] Obtain video description information that matches the captured video;

[0183] The video description information is added to the captured video to obtain associated multimedia including the captured video.

[0184] Optionally, the production module, in response to a participation operation for the target multimedia, produces and publishes associated multimedia, including:

[0185] displaying a voice control on the media interaction interface in response to the participation operation on the target multimedia;

[0186] acquiring input voice data based on the voice control in response to a selection operation on the voice control;

[0187] generating associated multimedia including the input voice data, and publishing the associated multimedia including the input voice data.

[0188] Optionally, the generating module generates the associated multimedia including the input voice data, including:

[0189] performing text conversion processing on the input voice data to obtain converted text data;

[0190] generating a first text background image according to the converted text data;

[0191] synthesizing the input voice data and the first text background image to obtain the associated multimedia including the input voice data.

[0192] Optionally, the generating module generates the associated multimedia and publishes in response to the participation operation on the target multimedia, including:

[0193] displaying a local media data selection control on the media interaction interface in response to the participation operation on the target multimedia;

[0194] acquiring local media data based on the local media data selection control in response to a selection operation on the local media data selection control;

[0195] generating associated multimedia including the local media data, and publishing the associated multimedia including the local media data.

[0196] Optionally, the local media data includes at least two image data, and the generating module generates the associated multimedia including the local media data, including:

[0197] performing splicing processing on the at least two image data to obtain spliced image data;

[0198] determining image description information matching the spliced image data;

[0199] generating the associated multimedia including the local media data according to the spliced image data and the image description information.

[0200] Optionally, the generating module generates the associated multimedia and publishes in response to the participation operation on the target multimedia, including:

[0201] displaying a text input control on the media interaction interface in response to the participating operation for the target multimedia;

[0202] acquiring input text data based on the text input control in response to a triggering operation for the text input control;

[0203] generating an associated multimedia including the input text data, and publishing the associated multimedia including the input text data.

[0204] Optionally, the generating module generates the associated multimedia including the input text data, including:

[0205] performing voice conversion processing on the input text data to obtain converted voice data;

[0206] generating a second text background image according to the input text data;

[0207] synthesizing the converted voice data and the second text background image to obtain the associated multimedia including the input text data.

[0208] Optionally, a fourth display module is configured to display, in response to a viewing operation for interaction detail information of the target multimedia, object information of a participating object performing the participating operation on the target multimedia and interaction statistical information of the target multimedia in an interaction detail information interface.

[0209] According to an embodiment of the present application, Figure 13 The various modules in the multimedia interaction device shown in the embodiments of the present application can be combined into one or several units respectively or all, or some of the units can be further split into a plurality of sub-units with smaller functions, and the same operations can be implemented without affecting the implementation of the technical effects of the embodiments of the present application. The above modules are divided based on logical functions, and in actual applications, the functions of one module can also be implemented by multiple units, or the functions of multiple modules can be implemented by one unit. In other embodiments of the present application, the testing device can also include other units, and in actual applications, these functions can also be assisted by other units, and can be implemented by multiple units in cooperation.

[0210] In the embodiments of the present application, the target multimedia is displayed in the presentation area of the multimedia display interface. When the participating object (i.e., the watching object) interacts with the target multimedia, the computer device can generate and publish the associated multimedia in response to the participating operation on the target multimedia. The associated multimedia can include one or more of a video, text, image data, voice data, and special effects. Further, the associated multimedia associated with the target multimedia can be displayed in the presentation area of the multimedia display interface. The associated multimedia and the target multimedia form a first associated multimedia group, and the interaction between the objects corresponding to the multimedia in the associated multimedia group can be realized. The format and content of the associated multimedia are not limited, which can improve the flexibility of interaction and enhance the interactivity and interest between the watching object and the publishing object of the target multimedia.

[0211] Please refer to Figure 14 , Figure 14 is a structural schematic diagram of a computer device provided by the embodiments of the present application. As shown in Figure 14 , the computer device 1000 can include a processor 1001, a network interface 1004, and a memory 1005. In addition, the computer device 1000 can further include a user interface 1003 and at least one communication bus 1002. The communication bus 1002 is used to realize the connection and communication between the components. The user interface 1003 can include a display, a keyboard, and optionally a standard wired interface and a wireless interface. The network interface 1004 can optionally include a standard wired interface and a wireless interface (such as a WI-FI interface). The memory 1005 can be a high-speed RAM memory or a non-volatile memory such as at least one disk memory. The memory 1005 can also be at least one storage device located away from the processor 1001. As shown in Figure 14 , the memory 1005 as a computer readable storage medium can include an operating system, a network communication module, a user interface module, and a device control application.

[0212] In Figure 14 , the network interface 1004 can provide network communication functions; the user interface 1003 is mainly used to provide an input interface for a target user; and the processor 1001 can be used to call the device control application stored in the memory 1005 to realize:

[0213] displaying a target multimedia in a presentation area of a multimedia display interface;

[0214] generate and publish associated multimedia in response to a participation operation on the target multimedia;

[0215] display the associated multimedia associated with the target multimedia in a presentation area of the multimedia display interface, the associated multimedia forming a first associated multimedia group with the target multimedia.

[0216] It should be understood that the computer device 1000 described in the embodiments of the present application can execute the foregoing Figure 3 Alternatively Figure 10 The description of the multimedia interaction method in the corresponding embodiments can also execute the foregoing Figure 12 The description of the multimedia interaction device in the corresponding embodiments, will not be repeated here. In addition, the description of the beneficial effects of using the same method will not be repeated.

[0217] In addition, it should be noted here that the embodiments of the present application also provide a computer readable storage medium, and the computer readable storage medium stores the computer program executed by the multimedia interaction device mentioned in the foregoing, and the computer program includes program instructions, when the processor executes the program instructions, can execute the foregoing Figure 3 And Figure 10 The description of the multimedia interaction method in the corresponding embodiments, therefore, will not be repeated here.

[0218] In addition, it should be noted here that the embodiments of the present application also provide a computer readable storage medium, and the computer readable storage medium stores the computer program executed by the multimedia interaction device mentioned in the foregoing, and the computer program includes program instructions, when the processor executes the program instructions, can execute the foregoing Figure 3 And Figure 10 The description of the multimedia interaction method in the corresponding embodiments, therefore, will not be repeated here.

[0219] In addition, the description of the beneficial effects of using the same method will not be repeated. For technical details of the computer readable storage medium embodiments involved in the present application, please refer to the description of the method embodiments of the present application. As an example, the program instructions can be deployed on one computing device for execution, or on multiple computing devices located in one place for execution, or on multiple computing devices distributed in multiple places and interconnected through a communication network for execution, the multiple computing devices distributed in multiple places and interconnected through a communication network can constitute a blockchain system.

[0220] In addition, it should be noted that the embodiments of the present application also provide a computer program product or computer program, which can include computer instructions that can be stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer readable storage medium, and the processor can execute the computer instructions to enable the computer device to perform the foregoing Figure 3 and Figure 10 The description of the multimedia interaction method in the corresponding embodiments will not be repeated here. In addition, the description of the beneficial effects of using the same method will not be repeated. For technical details not disclosed in the computer program product or computer program embodiments involved in the present application, please refer to the description of the method embodiments of the present application.

[0221] It should be noted that for the foregoing various method embodiments, in order to simply describe, they are all expressed as a series of action combinations, but those skilled in the art should know that the present application is not limited by the order of the described actions, because according to the present application, some steps can be performed in other order or simultaneously. Secondly, those skilled in the art should know that the embodiments described in the specification all belong to preferred embodiments, and the actions and modules involved are not necessarily required by the present application.

[0222] The steps in the method embodiments of the present application can be adjusted in order, combined and deleted according to actual needs.

[0223] The modules in the device embodiments of the present application can be combined, divided and deleted according to actual needs.

[0224] Those skilled in the art can understand that all or part of the processes in the above-mentioned method embodiments can be implemented by a computer program instructing related hardware, and the program can be stored in a computer readable storage medium. When the program is executed, it can include the processes of the above-mentioned method embodiments. The storage medium can be a magnetic disc, an optical disc, a read-only memory (ROM) or a random access memory (RAM), etc.

[0225] Those skilled in the art can understand that all or part of the processes in the above-mentioned method embodiments can be implemented by a computer program instructing related hardware, and the program can be stored in a computer readable storage medium. When the program is executed, it can include the processes of the above-mentioned method embodiments. The storage medium can be a magnetic disc, an optical disc, a read-only memory (ROM) or a random access memory (RAM), etc.

[0226] The above disclosure is only the preferred embodiments of the present application, and of course cannot limit the scope of the rights of the present application, so the equivalent changes made according to the claims of the present application still fall within the scope of the present application.

Claims

1. A multimedia interaction method, characterized by, The method comprises: displaying a target multimedia in a presentation area of a multimedia display interface; in response to a participation operation on the target multimedia, displaying a shooting control on a media interaction interface; in response to a selection operation on the shooting control, obtaining a shooting video based on the shooting control; obtaining video description information matched with the shooting video; the video description information comprises target video theme text and target background music, the target video theme text is obtained from a theme text library based on a video theme, the video theme is obtained by image recognition on the shooting video, and the target background music is obtained from a background music library based on the video theme; adding the video description information to the shooting video to obtain an associated multimedia comprising the shooting video, and publishing the associated multimedia comprising the shooting video; in a participation object area of the multimedia display interface, displaying object information corresponding to all target participation objects performing the participation operation on the target multimedia respectively; in response to a first operation on the object information of any target participation object, updating and displaying the target multimedia in the presentation area as an associated multimedia belonging to the target participation object corresponding to the first operation; the associated multimedia belonging to the target participation object corresponding to the first operation is generated according to the participation operation of the target participation object on the target multimedia, and the associated multimedia forms a first associated multimedia group with the target multimedia.

2. The method of claim 1, wherein, The method further comprises: in response to a second operation on the target multimedia in the presentation area in a first direction, updating and displaying the target multimedia presented in the presentation area as an associated multimedia associated with the target multimedia; or after the target multimedia is played, displaying the associated multimedia associated with the target multimedia in the presentation area.

3. The method of claim 1, wherein, The method further comprises: displaying the target multimedia and identification information of the associated multimedia in the presentation area of the multimedia display interface in a preset order.

4. The method of claim 3, wherein, The method further comprises: displaying the target multimedia and identification information of the associated multimedia in the presentation area of the multimedia display interface in a preset order.

5. The method of claim 1, wherein, The method further comprises: in response to a third operation on the multimedia display interface in a second direction, updating and displaying the first associated multimedia group on the multimedia display interface as a second associated multimedia group.

6. The method of claim 1, further comprising: obtaining device attribute information of a terminal device for responding to the participation operation on the target multimedia; determining an associated multimedia matched with the device attribute information from a set of associated multimedia; the set of associated multimedia comprises at least two associated multimedia with different display qualities; displaying the determined associated multimedia in the presentation area of the multimedia display interface.

7. The method of claim 1, wherein, The method further comprises: uploading the associated multimedia associated with the target multimedia to a media service device, the associated multimedia being used to instruct the media service device to perform compression processing on the associated multimedia to obtain compressed associated multimedia, and generating a first associated multimedia group according to the compressed associated multimedia and the target multimedia; in a process in which the media service device performs compression processing on the associated multimedia, obtaining the associated multimedia associated with the target multimedia from a local database, and displaying the associated multimedia associated with the target multimedia in a presentation area of the media display interface; after the media service device completes compression processing on the associated multimedia, deleting the associated multimedia associated with the target multimedia in the local database, obtaining the compressed associated multimedia from the first associated multimedia group in the media service device, and displaying the associated multimedia associated with the target multimedia in the presentation area of the media display interface according to the compressed associated multimedia.

8. The method of claim 1, wherein, The method further comprises: uploading the associated multimedia associated with the target multimedia to a media service device, the associated multimedia being used to instruct the media service device to perform compression processing on the associated multimedia to obtain compressed associated multimedia, and generating a first associated multimedia group according to the compressed associated multimedia and the target multimedia; when uploading the associated multimedia associated with the target multimedia to the media service device is not completed, displaying identification information of the associated multimedia associated with the target multimedia in the presentation area of the media display interface; in response to a playing operation on the identification information of the associated multimedia associated with the target multimedia, playing the associated multimedia associated with the target multimedia in the local database in the presentation area of the media display interface.

9. The method of claim 1, wherein, The method further comprises: uploading the associated multimedia associated with the target multimedia to a media service device, the associated multimedia being used to instruct the media service device to perform compression processing on the associated multimedia to obtain compressed associated multimedia, and generating a first associated multimedia group according to the compressed associated multimedia and the target multimedia; after uploading the associated multimedia associated with the target multimedia to the media service device is completed, deleting the associated multimedia associated with the target multimedia in the local database, and displaying identification information of multimedia in the first associated multimedia group in the presentation area of the media display interface.

10. The method of claim 1, wherein, The method further comprises: in response to a participation operation on the target multimedia, displaying a voice control on a media interaction interface; in response to a selection operation on the voice control, obtaining input voice data input based on the voice control; generating associated multimedia including the input voice data, and publishing the associated multimedia including the input voice data.

11. The method of claim 10, wherein, The generating associated multimedia including the input voice data comprises: performing text conversion processing on the input voice data to obtain converted text data; generate a first text background image according to the converted text data; synthesize the input voice data and the first text background image to obtain associated multimedia including the input voice data.

12. The method of claim 1, wherein, The method further includes: in response to a participation operation on the target multimedia, display a local media data selection control on a media interaction interface; in response to a selection operation on the local media data selection control, obtain local media data selected based on the local media data selection control; generate associated multimedia including the local media data, and publish the associated multimedia including the local media data.

13. The method of claim 12, wherein, The local media data includes at least two image data, and the generation of the associated multimedia including the local media data includes: stitching the at least two image data to obtain stitched image data; determining image description information matched with the stitched image data; generating associated multimedia including the local media data according to the stitched image data and the image description information.

14. The method of claim 1, wherein, The method further includes: in response to a participation operation on the target multimedia, display a text input control on a media interaction interface; in response to a trigger operation on the text input control, obtain input text data based on the text input control; generate associated multimedia including the input text data, and publish the associated multimedia including the input text data.

15. The method of claim 14, wherein, The generation of the associated multimedia including the input text data includes: performing voice conversion processing on the input text data to obtain converted voice data; generating a second text background image according to the input text data; synthesizing the converted voice data and the second text background image to obtain associated multimedia including the input text data.

16. The method of claim 1, wherein, The method further includes: in response to a viewing operation on interaction detail information of the target multimedia, display, in an interaction detail information interface, object information of a participation object performing a participation operation on the target multimedia, and interaction statistical information of the target multimedia.

17. A multimedia interactive device, characterized by includes: a first display module configured to display a target multimedia in a multimedia display interface; a production module configured to, in response to a participation operation on the target multimedia, display a shooting control on a media interaction interface, in response to a selection operation on the shooting control, obtain a shooting video based on the shooting control, obtain video description information matched with the shooting video, the video description information including a target video theme text and a target background music, the target video theme text being obtained from a theme text library based on a video theme, the video theme being obtained by image recognition on the shooting video, and the target background music being obtained from a background music library based on the video theme, and add the video description information to the shooting video to obtain associated multimedia including the shooting video, and publish the associated multimedia including the shooting video. The second display module is configured to display object information corresponding to all target participant objects performing participation operations on the target multimedia in a participant object region of the multimedia display interface; and update the target multimedia in the presentation region to be associated multimedia belonging to a target participant object corresponding to a first operation in response to a first operation on object information of any target participant object. The associated multimedia belonging to the target participant object corresponding to the first operation is generated according to a participation operation of the target participant object on the target multimedia, and the associated multimedia and the target multimedia form a first associated multimedia group.

18. A computer device, comprising: The computer device comprises: a processor and a memory; the memory is connected to the processor, and is configured to store a computer program; and the processor is configured to call the computer program, so that the computer device executes the method in any one of claims 1-16.

19. A computer-readable storage medium, characterized in that, The computer readable storage medium stores a computer program, and the computer program is adapted to be loaded and executed by the processor, so that the computer device with the processor executes the method in any one of claims 1-16.

20. A computer program product, characterised in that, The computer program product comprises computer instructions stored in the computer readable storage medium, and the computer instructions are adapted to be read and executed by the processor, so that the computer device with the processor executes the method in any one of claims 1-16.

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