Interface display method and device, equipment and medium

Abstract

The application discloses an interface display method and device, equipment and medium, and relates to the field of human-computer interaction. The method comprises the following steps: displaying an information stream interface of a first user account, the information stream interface comprising first social content sent by at least one recommended account, at least one biological object being displayed in the display area of the first social content; in response to an interactive operation on the first social content, displaying a multimedia broken frame element of a target biological object in the at least one biological object in the information stream interface, the multimedia broken frame element being used for showing the visual image of the target biological object, and the display position of part or all of the display content of the multimedia broken frame element exceeding the coverage range corresponding to the display area of the first social content; and in response to a trigger operation on the multimedia broken frame element, displaying an information display interface associated with the target biological object.

Description

Technical Field

[0001] This application relates to the field of human-computer interaction, and in particular to an interface display method, apparatus, device and medium. Background Technology

[0002] Nowadays, it's common to see ads displayed on news feeds. For example, news feeds may display ads placed by recommended accounts, presented as social media content sent by those accounts.

[0003] In related technologies, in-feed ads use text, images, and videos to briefly introduce the target product. For example, the in-feed interface displays social media content posted by a celebrity's recommended account. Users can click on the content in the social media to enter a landing page, where relevant information about the target product is displayed.

[0004] However, the interaction between in-feed ads and user accounts is relatively simple, and can only be achieved by users clicking on social content sent by recommended accounts. Summary of the Invention

[0005] This application provides an interface display method, apparatus, device, and medium, which enriches the interaction between the recommended account and the first user account by displaying and triggering multimedia frame-breaking elements. The technical solution is as follows:

[0006] According to one aspect of this application, a method for displaying an interface is provided, the method comprising:

[0007] The information flow interface of the first user account is displayed. The information flow interface includes first social content sent by at least one recommended account. At least one biometric object is displayed in the display area of ​​the first social content.

[0008] In response to interactive operations on the first social content, a multimedia frame-breaking element of the target biological object in at least one biological object is displayed in the information flow interface. The multimedia frame-breaking element is used to display the visual image of the target biological object. The display position of part or all of the content displayed by the multimedia frame-breaking element exceeds the coverage area corresponding to the display area of ​​the first social content.

[0009] In response to a trigger action on a multimedia breaking frame element, display the information display interface associated with the target biological object.

[0010] According to one aspect of this application, a method for displaying an interface is provided, the method comprising:

[0011] The information flow interface of the first user account is displayed. The information flow interface includes first social content sent by at least one recommended account. At least one biological object is displayed in the display area of ​​the first social content. The target biological object in the at least one biological object has at least two interactive parts.

[0012] In response to a trigger operation on the first interactive part of at least two interactive parts, a third information display interface associated with the first interactive part is displayed;

[0013] In response to a trigger operation on the second of at least two interactive areas, a fourth information display interface associated with the second interactive area is displayed. The third and fourth information display interfaces are different interfaces.

[0014] According to one aspect of this application, an interface display device is provided, the device comprising:

[0015] The display module is used to display the information flow interface of the first user account. The information flow interface includes first social content sent by at least one recommended account. At least one biometric object is displayed in the display area of ​​the first social content.

[0016] The response module is used to respond to interactive operations on the first social content and display a multimedia breaking frame element of the target biological object in at least one biological object in the information flow interface. The multimedia breaking frame element is used to display the visual image of the target biological object. The display position of part or all of the display content of the multimedia breaking frame element exceeds the coverage area corresponding to the display area of ​​the first social content.

[0017] The response module is also used to respond to trigger operations on multimedia broken-frame elements and display the information display interface associated with the target biological object.

[0018] According to one aspect of this application, an interface display device is provided, the device comprising:

[0019] The display module is used to display the information flow interface of the first user account. The information flow interface includes first social content sent by at least one recommended account. At least one biological object is displayed in the display area of ​​the first social content. The target biological object in the at least one biological object has at least two interactive parts.

[0020] The response module is used to respond to a trigger operation on the first interactive part of at least two interactive parts and display the third information display interface associated with the first interactive part.

[0021] The response module is also used to respond to a trigger operation on the second of at least two interactive parts, and to display a fourth information display interface associated with the second interactive part. The third and fourth information display interfaces are different interfaces.

[0022] According to one aspect of this application, a computer device is provided, the computer device including a memory and a processor;

[0023] The memory stores at least one line of program code, which is loaded and executed by the processor to implement the interface display method described above.

[0024] According to one aspect of this application, a computer-readable storage medium is provided, in which a computer program is stored, the computer program being executed by a processor to implement the interface display method described above.

[0025] According to one aspect of this application, a chip is provided, the chip including programmable logic circuitry and / or program instructions, which, when an electronic device on which the chip is mounted is running, is used to implement the interface display method described above.

[0026] According to one aspect of this application, a computer program product is provided, the computer program product including computer instructions stored in a computer-readable storage medium, and a processor reading from the computer-readable storage medium and executing the computer instructions to implement the interface display method as described above.

[0027] The beneficial effects of the technical solutions provided in this application include at least the following:

[0028] Interactive operations on the first social content display multimedia broken-frame elements of the target biological object; then, by triggering the multimedia broken-frame elements, the information display interface associated with the target biological object is displayed, which enriches the interaction methods between the recommending account and the first user account, enriches the types of human-computer interaction, and thus increases the interaction frequency between the recommending account and the first user account. Attached Figure Description

[0029] To more clearly illustrate the technical solutions in the embodiments of this application, the accompanying drawings used in the description of the embodiments will be briefly introduced below. Obviously, the accompanying drawings described below are only some embodiments of this application. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.

[0030] Figure 1 This is a structural block diagram of a computer system provided in an exemplary embodiment of this application;

[0031] Figure 2 This is a schematic diagram of an interface display method provided in an exemplary embodiment of this application;

[0032] Figure 3This is a flowchart of an exemplary embodiment of the interface display method provided in this application;

[0033] Figure 4 This is a flowchart of an exemplary embodiment of the interface display method provided in this application;

[0034] Figure 5 This is a flowchart of an exemplary embodiment of the interface display method provided in this application;

[0035] Figure 6 This is a flowchart of an exemplary embodiment of the interface display method provided in this application;

[0036] Figure 7 This is a flowchart of an exemplary embodiment of the interface display method provided in this application;

[0037] Figure 8 This is a flowchart of an exemplary embodiment of the interface display method provided in this application;

[0038] Figure 9 This is a flowchart of an exemplary embodiment of the interface display method provided in this application;

[0039] Figure 10 This is a flowchart of an exemplary embodiment of the interface display method provided in this application;

[0040] Figure 11 This is a flowchart of an exemplary embodiment of the interface display method provided in this application;

[0041] Figure 12 This is a flowchart of an exemplary embodiment of the interface display method provided in this application;

[0042] Figure 13 This is a schematic diagram of an interface display device provided in an exemplary embodiment of this application;

[0043] Figure 14 This is a schematic diagram of an interface display device provided in an exemplary embodiment of this application;

[0044] Figure 15 This is a structural block diagram of a computer device provided in an exemplary embodiment of this application. Detailed Implementation

[0045] To make the objectives, technical solutions, and advantages of this application clearer, the embodiments of this application will be described in further detail below with reference to the accompanying drawings.

[0046] Exemplary embodiments will now be described in detail, examples of which are illustrated in the accompanying drawings. When the following description relates to the drawings, unless otherwise indicated, the same numbers in different drawings denote the same or similar elements. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this application. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this application as detailed in the appended claims.

[0047] It should be understood that "several" in this article refers to one or more, and "multiple" refers to two or more. "And / or" describes the relationship between related objects, indicating that three relationships can exist. For example, A and / or B can represent: A alone, A and B simultaneously, or B alone. The character " / " generally indicates that the preceding and following related objects have an "or" relationship.

[0048] First, a brief introduction to the terms used in the embodiments of this application:

[0049] Information feed: refers to a data format that continuously updates and presents content to users. Information feeds include at least two display formats: timeline-based and randomized. Timeline-based display means that content is shown to users in the order it was updated; for example, WeChat Moments and QQ Space's friend updates use a timeline-based display. Randomized display means that the order in which content is displayed is determined by calculating the weight of certain factors. For example, Sina Weibo uses an algorithm to calculate the weight of content published by subscription accounts and determines the order in which it recommends content to users based on this weight. Information feeds also use different presentation formats to display content, such as list formats, waterfall formats, and card formats. An information feed can also be considered as an aggregation of at least one resource provided by at least one content source subscribed to by a user's account.

[0050] Figure 1 A structural block diagram of a computer system provided in an exemplary embodiment of this application is shown. The computer system 100 includes: a first terminal 120, a server 140, and a second terminal 160.

[0051] The first terminal 120 has a first social interaction platform installed and running, which supports an information flow interface. A first user account is logged into the first social interaction platform. The first user account can interact with the accounts they follow through the information flow interface displayed on the first social interaction platform. Taking WeChat Moments as an example, the first user account can like and comment on social content posted by their friends' accounts; taking Zhihu as an example, the first user account can like, comment, share, report, and ignore content posted by user accounts they follow. The first terminal 120 is the terminal used by the first user, who can browse or post content on the information flow interface of the first social interaction platform installed and running on the first terminal 120.

[0052] The second terminal 160 has a second social interaction platform installed and running, which supports an information flow interface. A second user account is logged into this platform. Through the information flow interface displayed on the platform, the second user account can interact with accounts they follow. For example, using WeChat Moments as the second social interaction platform, the second user account can like and comment on social content posted by their friends; using Zhihu as the second social interaction platform, the second user account can like, comment on, share, report, and ignore content posted by accounts they follow. The second terminal 160 is the terminal used by the second user, who can browse or post content on the information flow interface of the social interaction platform installed and running on the second terminal 160.

[0053] In one embodiment, the first user account and the second user account have a one-way follow relationship. If the second user account publishes content on the social interaction platform, the first user account can view the content on the information feed interface. However, if the first user account publishes content on the social interaction platform, the second user account cannot view the content on the information feed interface.

[0054] In another embodiment, the first user account and the second user account have a two-way following relationship. If the second user account publishes content on the social interaction platform, the first user account can view the content on the information feed interface. Furthermore, if the first user account publishes content on the social interaction platform, the second user account can also view the content on the information feed interface.

[0055] The first terminal 120 and the second terminal 160 are connected to the server 140 via a wireless network or a wired network.

[0056] Server 140 includes at least one of a single server, multiple servers, a cloud computing platform, and a virtualization center. For example, server 140 includes a processor 144 and a memory 142. Memory 142 further includes a receiving module 1421, a control module 1422, and a sending module 1423. The receiving module 1421 receives requests sent by the social interaction platform, such as a request to like target social content. The control module 1422 controls the rendering of the information flow interface. The sending module 1423 sends responses to the social interaction platform, such as feedback on whether the like was successful. Server 140 provides background services to support the social interaction platform. Optionally, server 140 undertakes the main computing work, and the first terminal 120 and the second terminal 160 undertake secondary computing work; or, server 140 undertakes secondary computing work, and the first terminal 120 and the second terminal 160 undertake the main computing work; or, server 140, the first terminal 120, and the second terminal 160 undertake computing work collaboratively.

[0057] Optionally, the first and second social interaction platforms described above are the same social interaction platform on different operating system platforms (Android or iOS). Optionally, the device types of the first terminal 120 and the second terminal 160 may be the same or different, and the device types include at least one of the following: smartphones, smartwatches, in-vehicle terminals, wearable devices, smart TVs, tablets, e-book readers, MP3 players, MP4 players, laptops, and desktop computers. The following embodiments use smartphones as an example.

[0058] Those skilled in the art will understand that the number of terminals described above can be more or less. For example, there may be only one terminal, or there may be dozens or hundreds of terminals, or even more. This application does not limit the number of terminals or the type of device.

[0059] Figure 2 A schematic diagram of an interface display method provided in an exemplary embodiment of this application is shown.

[0060] Taking the information flow interface as an example, which is the display interface 210 of the social circle of the first user account, the display interface 210 displays the first social content 211 sent by at least one recommended account.

[0061] At least one of the recommended accounts must not have a mutual follow relationship with the primary user account. For example, the recommended account might be randomly assigned by the system, or it might be a public account that the primary user account has followed unilaterally. (Reference) Figure 2 The recommending account is "the recommender".

[0062] Indicatively, at least one biological object is displayed in the display area of ​​the first social content 211.

[0063] refer to Figure 2 The display area of ​​the first social content 211 includes the display position of the text content and / or images sent by the recommender. The first social content 211 includes three biometric objects. Among them, the biometric objects are displayed in the image of the recommender.

[0064] In one optional implementation scenario, the biological object can also be displayed as the image of a recommended animal, an animated character, or something else entirely. For example, the biological object could be the image of a celebrity; or it could be the image of an anime character; or it could be the image of a real animal.

[0065] Optionally, the display interface 210 may also display second social content 212 sent by at least one second user account. The at least one second user account is an account that has a mutual follow relationship with the first user account. For example, the second user account is a friend account of the first user account. (See reference) Figure 2 The second user account is "Account A".

[0066] Schematic, in response to an interactive operation on the first social content 211, a multimedia breaking-frame element 01 of at least one target biological object is displayed in the display interface 210. The multimedia breaking-frame element 01 is used to display the visual image of the target biological object, and the display position of part or all of the displayed content of the multimedia breaking-frame element 01 extends beyond the coverage area corresponding to the display area of ​​the first social content 211.

[0067] refer to Figure 2 The display area of ​​the multimedia frame-breaking element 01 is a closed area with irregular boundaries, and its display position is in the central part of the display interface 210. Part of the multimedia frame-breaking element covers the display area of ​​the first social content 211, while the remaining part is located in other areas of the display interface 210 besides the display area of ​​the first social content 211.

[0068] Optionally, the multimedia frame-breaking element 01 can also be displayed in the display interface 210 as a floating layer.

[0069] The display area of ​​the multimedia frame-breaking element 01 is a floating area located above the display interface 210, and the layer level of this floating area is higher than the layer level of the display interface 210. It should be understood that in the display interface 210, the parts not covered by the display area of ​​the multimedia frame-breaking element 01 can still be seen.

[0070] refer to Figure 2Taking a multimedia frame-breaking element 01, which is a photo of a celebrity, as an example, the boundary of the display area of ​​the multimedia frame-breaking element 01 is the outline of the celebrity's body. In the display interface 210, the celebrity's body is displayed as a floating layer above the social circle layer displayed in the display interface 210. Except for the parts obscured by the celebrity's body, the other content in the social circle displayed in the display interface 210 is still visible.

[0071] For example, the multimedia frame-breaking element 01 is displayed as a highlight, and the content displayed in the social circle of the display interface 210, except for the part obscured by the star's body, is displayed as a light color, such as gray.

[0072] The multimedia frame-breaking element 01 can take many forms, including but not limited to: images, videos, and animations. For example, the multimedia frame-breaking element 01 can be displayed as a photograph of the target biological object; or it can be displayed as an animation of the target biological object.

[0073] refer to Figure 2 When a user logged into the first user account long-presses on a recommended person in an image sent by a recommender, the terminal identifies the recommended person corresponding to the long-press operation as the target biometric object. Subsequently, the multimedia breaking-frame element 01 corresponding to the recommended person is displayed on the display interface 210. The display position of part or all of the content of the multimedia breaking-frame element 01 exceeds the coverage area corresponding to the text and image display area of ​​the first social content 211.

[0074] Optionally, the interactive operations on the first social content 211 include, but are not limited to, at least one of the following operations: continuous press operation, swipe operation, single click operation, double click operation, and touch operation.

[0075] For example, if the biological object is the image of a certain celebrity, the user can continuously press the image of the celebrity displayed on the display interface 210, and the multimedia breaking frame element 01 corresponding to the celebrity will be displayed on the display interface 210. The multimedia breaking frame element 01 is displayed in the form of an artistic photo of the celebrity.

[0076] Optionally, the frame-breaking effect of the target creature object can be displayed before displaying the multimedia frame-breaking element 01. Optionally, in response to interactive operations on the first social content 211, the frame-breaking effect of the target creature object can be displayed in the display interface 210; the display of the frame-breaking effect can be canceled, and the multimedia frame-breaking element 01 can be displayed in the display interface 210.

[0077] The "frame-breaking" effect is used to indicate the dynamic display process of a target biological object moving from the display area of ​​the first social content 211 to other display areas of the display interface 210 besides the display area of ​​the first social content 211. (See reference) Figure 2 When a user clicks on a biological object in an image sent by a recommender, the screen will then be torn apart by the biological object, creating a frame-breaking effect.

[0078] As an illustration, the trigger location for interactive operations on the first social content 211 can be set according to actual needs. For example, the trigger location for interactive operations can be the display location of the target creature object, or a certain location within an area determined by default settings.

[0079] Optionally, in response to an interactive operation on the trigger hotspot of the first social content 211, a multimedia breaking frame element 01 is displayed in the display interface 210. Here, the trigger hotspot is the display area of ​​the target biological object, or the trigger hotspot is an area determined based on the display position of the target biological object.

[0080] The first social content 211 may include multiple trigger hotspots, and any two or more trigger hotspots may correspond to the same biological object; or, each trigger hotspot may correspond to a different biological object. For example, the first social content 211 may include trigger hotspot 1, trigger hotspot 2, and trigger hotspot 3, where trigger hotspot 1 corresponds to the first biological object, and trigger hotspot 2 and trigger hotspot 3 correspond to the second biological object.

[0081] refer to Figure 2 Taking the target bio-object as an example, which is the bio-object located in the center of the image sent by the recommender. The trigger hot zone can be the display position of the bio-object located in the center; or, the trigger hot zone can be an area that includes the display position of the bio-object located in the center, as well as the display positions and / or blank areas around the bio-object.

[0082] The multimedia frame-breaking element 01 can be displayed in various forms. For example, it can be displayed as a single photo of the target biological object; or it can be displayed as a group photo, video, or animation including the target biological object.

[0083] Optionally, in response to an interactive operation on the trigger hotspot of the first social content 211, a single multimedia breaking frame element of the target biological object or a combined multimedia breaking frame element of the target biological object is displayed in the display interface 210. The single multimedia breaking frame element is used to display the individual visual image of the target biological object, while the combined multimedia breaking frame element is used to display the combined visual image of the target biological object and other biological objects besides the target biological object.

[0084] refer to Figure 2 Multimedia breaking frame element 01 is a single multimedia breaking frame element of the target biological object. Taking the image of a celebrity as an example, multimedia breaking frame element 01 is a solo portrait of the celebrity, or multimedia breaking frame element 01 is a photo of the celebrity's anime image.

[0085] In one optional implementation scenario, the multimedia breaking element 01 can also be a combined multimedia breaking element of the target biological object. The combined multimedia breaking element includes not only the target biological object but also at least one other biological object; this other biological object can be a biological object displayed in the first social content 211, or it can be another biological object not displayed in the first social content 211.

[0086] Taking the first social content 211 as an example, which includes at least a first trigger hotspot and a second trigger hotspot, with a first biological object displayed in the first trigger hotspot and a second biological object displayed in the second trigger hotspot, a combined multimedia breaking frame element of the first biological object is displayed in the displayed interface 210 in response to an interactive operation on the first trigger hotspot.

[0087] Optionally, the combined multimedia breaking frame element of the first biological object includes a first combined multimedia breaking frame element and a second combined multimedia breaking frame element. The first combined multimedia breaking frame element is used to display the combined visual image of the first and second biological objects, while the second combined multimedia breaking frame element is used to display the combined visual image of the first and third biological objects, where the third biological object is a biological object not displayed in the first social content 211.

[0088] For example, the first biological object is the image of a certain celebrity, and the second biological object is the image of that celebrity's spouse. The first combined multimedia frame-breaking element can be a photo of the celebrity and their spouse, and the second combined multimedia frame-breaking element can be a photo of the celebrity with several other celebrities not displayed in the first social content 211.

[0089] In one optional implementation scenario, the target biological object can correspond to multiple multimedia breaking frame elements.

[0090] Optionally, taking the example that the target biological object corresponds to at least a first multimedia breaking frame element and a second multimedia breaking frame element, in response to the interactive operation on the trigger hotspot of the first social content 211, the first multimedia breaking frame element is displayed in the display interface 210, and the display priority of the first multimedia breaking frame element is higher than that of the second multimedia breaking frame element.

[0091] To enhance interaction between the primary user account and the recommending account, users can also toggle the multimedia pop-up element. Optionally, in response to a toggle operation on the primary multimedia pop-up element, the display of the primary multimedia pop-up element is canceled, and the secondary multimedia pop-up element is displayed.

[0092] Taking a celebrity's image as an example, if the user continuously presses on the celebrity's image, the first photo of the celebrity will be displayed on the display interface 210. Then, if the user swipes on this photo, it will be canceled from display, and a second photo will be shown. The second photo is distinct from the first photo, and its display priority is higher than that of the first photo. Alternatively, if the user swipes on the first photo, it will be canceled from display, and a recorded video of the celebrity will be displayed. The recorded video will have a higher display priority than the first photo.

[0093] Indicatively, in response to a trigger operation on the multimedia frame-breaking element 01, the information display interface 220 associated with the target biological object is displayed.

[0094] refer to Figure 2 In one optional implementation scenario, before displaying the information display interface 220, the interactive effect 02 corresponding to the target biological object can also be displayed, and the information display interface 220 can be displayed after the interactive effect 02 is displayed.

[0095] The information display interface 220 is used to display relevant information about recommended products associated with the target biological object. (Reference) Figure 2 The information display interface 220 displays product images, function demonstrations, usage information, and other content of the recommended products.

[0096] The interactive effect 02 displayed will vary depending on the trigger position of the trigger operation on the multimedia frame-breaking element 01. Taking a photo of a celebrity as an example, if the user clicks on the celebrity's hand, the interactive effect 02 displayed will be a New Year's greeting animation from the celebrity. See reference below. Figure 2 For example, when a user clicks on the hair accessory worn by the celebrity, interactive effect 02 is displayed, showing the celebrity putting on and taking off the hair accessory.

[0097] Optionally, the triggering location for the triggering operation includes, but is not limited to, at least one of the following locations: a target body part of the target creature object, or a target associated object of the target creature object. The target associated object includes objects surrounding the target creature object and / or decorations worn by the target creature object.

[0098] It should be understood that the interactive effects 02 corresponding to different target body parts and / or associated objects are also different. Taking the trigger position of the operation as a target body part of a biological object as an example, in response to the trigger operation on the first body part, the first interactive effect corresponding to the first body part is displayed; in response to the trigger operation on the second body part, the first interactive effect corresponding to the second body part is displayed. Here, the first body part and the second body part are different body parts, and the first interactive effect corresponding to the first body part and the first interactive effect corresponding to the second body part are different interactive effects.

[0099] Based on the foregoing, the interactive effect 02 displayed varies depending on the trigger location of the triggering operation. Similarly, the information display interface 220 displayed after different interactive effects 02 are shown can also be different. The displayed information display interface 220 can be an interface associated with the target body part or target-related object corresponding to the interactive effect 02, or it can be another interface associated with the target biological object. These other interfaces are different information display interfaces from those associated with the target body part or target-related object.

[0100] Take, for example, the triggering location of the operation being the target associated object of the biological object.

[0101] In response to a trigger operation on a target associated object of the target creature object, a second interactive effect corresponding to the target associated object is displayed. The target associated object includes objects around the target creature object and / or decorations worn by the target creature object.

[0102] Cancel the display of the second interactive effect and display the second information display interface corresponding to the target associated object; or, cancel the display of the second interactive effect and display the other information display interface corresponding to the target biological object besides the second information display interface.

[0103] For example, the biological object is the image of a celebrity, and the target associated object is the watch worn by that celebrity. When the user clicks on the watch, the second interactive effect displayed on display interface 210 is an animation of the celebrity throwing the watch off-screen. Subsequently, after the animation finishes, the information display interface 220 can display product information for the watch, or it can display product information for other accessories associated with the celebrity besides the watch.

[0104] In one optional implementation scenario, the first social content 211 may also display at least one recommended object. The recommended object is an inanimate object distinct from biological objects. For example, recommended objects such as sofas, mobile phones, and game consoles may be displayed in the display area of ​​the first social content 211.

[0105] Optionally, similar to interactive operations on biological objects, in response to interactive operations on recommended objects, display effects of the recommended objects are shown in display interface 210; the display effects are canceled, and the information display interface 220 corresponding to the recommended objects is displayed.

[0106] For example, if a user keeps pressing the game console displayed in the first social content 211, a display effect of the product information corresponding to the game console will be displayed. After the display effect is displayed, the product information display interface of the game console will be displayed.

[0107] Optionally, in extreme cases, the multimedia pop-up element 01 may not be displayed in response to interactive operations on the first social content 211. For example, the multimedia pop-up element 01 may not be displayed due to poor network speed. In this case, the information display interface 220 can be displayed directly to ensure that the interaction between the first user account and the recommended account can be achieved in a simple form.

[0108] Figure 3 A flowchart illustrating an exemplary embodiment of the present application provides a method for displaying an interface, which is applied to... Figure 1 Taking the first terminal 120 (or a social interaction platform supporting an information flow interface on the first terminal 120) as an example, the method includes the following detailed description:

[0109] Step 302: Display the information flow interface of the first user account.

[0110] Indicatively, the information feed interface includes first social content sent by at least one recommending account, and at least one biometric object is displayed in the display area of ​​the first social content.

[0111] The information feed interface displays social content sent by different content publishing accounts in an orderly manner according to time. The first user account, recommended account, and second user account are all types of content publishing accounts.

[0112] Optionally, at least one recommending account must be an account that does not have a mutual follow relationship with the first user account. For example, the recommending account could be an account randomly pushed by the system, or a public account that the first user account has followed unilaterally. (See reference) Figure 2 The recommending account is "the recommender".

[0113] Optionally, the display interface may also show secondary social content sent by at least one secondary user account. This secondary user account must be an account that has a mutual follow relationship with the primary user account. For example, the secondary user account may be a friend account of the primary user account. (See reference) Figure 2 The second user account is "Account A".

[0114] Optionally, the social content sent by the first user account can also be displayed in the information feed interface.

[0115] The interactive operations involved in this application are only related to the first social content and do not involve the second social content sent by the first user account.

[0116] In the first social content display area, at least one biological object is displayed.

[0117] As an illustration, the display area for the primary social content can be set according to actual needs. For example, the display area for the primary social content may include the display area for at least one of the following materials: text content, images, and videos sent by the recommended account.

[0118] The display format of biological objects includes, but is not limited to, one of the following: the image of a recommended person, the image of a recommended animal, or the image of an animated character. For example, the biological object may be the image of a celebrity; or the biological object may be the image of an anime character; or the biological object may be the image of a real animal.

[0119] Step 304: In response to an interactive operation on the first social content, display a multimedia broken frame element of the target biological object in at least one biological object in the information flow interface.

[0120] Indicatively, multimedia frame-breaking elements are used to display the visual image of the target biological object. The display position of part or all of the content displayed by the multimedia frame-breaking element exceeds the coverage area corresponding to the display area of ​​the first social content.

[0121] Multimedia frame-breaking elements can take many forms, including but not limited to: images, videos, and animations. For example, a multimedia frame-breaking element can be displayed as a photograph of the target biological object; or it can be displayed as an animation of the target biological object.

[0122] In the news feed interface, the display area of ​​a multimedia out-of-frame element extends beyond the coverage area of ​​the primary social content. Taking the primary social content display area, which includes the text and images sent by the recommending account, and the multimedia out-of-frame element being a photo of a celebrity, as an example: The multimedia out-of-frame element's display area is a closed region with irregular boundaries, located in the center of the news feed interface. Part of the multimedia out-of-frame element covers the primary social content's display area, while the remaining part is located in other areas of the news feed interface besides the primary social content's display area.

[0123] Optionally, multimedia elements that break the frame can also be displayed as overlays in the information flow interface.

[0124] The display area of ​​the multimedia frame-breaking element is a floating area located above the information flow interface, and the layer level of this floating area is higher than the layer level of the information flow interface. Optionally, step 304 can be implemented as follows: In response to the interactive operation on the first social content, the multimedia frame-breaking element of the target biological object is displayed in the information flow interface as a floating layer.

[0125] refer to Figure 2 Taking a multimedia frame-breaking element 01 as a photo of a celebrity, and the display area of ​​the first social content 211 as the display position of the text content and image sent by the recommender, the boundary of the display area of ​​the multimedia frame-breaking element 01 is the outline of the celebrity's body. A portion of the celebrity's body covers the display area of ​​the first social content 211, while the remaining portion is located in other areas of the display interface 210 besides the display area of ​​the first social content 211.

[0126] In display interface 210, the celebrity's body is displayed as a layer floating above the social circle layer shown in display interface 210. Except for the portion obscured by the celebrity's body, the other content in the social circle displayed in display interface 210 is still visible.

[0127] For example, the multimedia frame-breaking element 01 is displayed as a highlight, and the content displayed in the social circle of the display interface 210, except for the part obscured by the star's body, is displayed as a light color, such as gray.

[0128] As an illustration, interactive operations on the first social content can be implemented in various ways, and can be set according to actual needs. Interactive operations on the first social content include, but are not limited to, at least one of the following operations: continuous press operation, swipe operation, single click operation, double click operation, and touch operation.

[0129] Optionally, depending on the different interactive operations, step 304 can be implemented as follows:

[0130] In response to a sustained press on the first social content, a multimedia element breaking the frame is displayed in the feed interface; or, in response to a swipe on the first social content, a multimedia element breaking the frame is displayed in the feed interface; or, in response to a single click on the first social content, a multimedia element breaking the frame is displayed in the feed interface; or, in response to a double click on the first social content, a multimedia element breaking the frame is displayed in the feed interface; or, in response to a touch on the first social content, a multimedia element breaking the frame is displayed in the feed interface.

[0131] For example, if the biological object is the image of a certain celebrity, a user with the first user account can continuously press the image of that celebrity displayed on the interface, and the corresponding multimedia frame-breaking element will be displayed in the information flow interface. The multimedia frame-breaking element is displayed in the form of an artistic photo of that celebrity.

[0132] For example, if the biological object is the image of a real animal, a user with a logged-in account can slide on the animal's image, and the corresponding multimedia pop-up element will be displayed in the information flow interface. The multimedia pop-up element is displayed in the form of a cute video of the animal.

[0133] Step 306: In response to the trigger operation on the multimedia frame-breaking element, display the information display interface associated with the target biological object.

[0134] This is an illustrative example; the information display interface is used to show information about recommended products associated with the target biological object. The recommended products can be products endorsed by the target biological object. For example, if the target biological object is a celebrity, the recommended product could be a product endorsed by that celebrity, and the information display interface could be a display of that product's information.

[0135] Similar to interactive operations, trigger operations on multimedia breakout elements can also be implemented in various ways, and can be set according to actual needs. Optionally, trigger operations on multimedia breakout elements include, but are not limited to, at least one of the following operations: continuous press operation, swipe operation, single click operation, double click operation, and touch operation.

[0136] Taking a multimedia frame-breaking element that is a photo of a celebrity as an example, when a user with a first user account clicks on the photo, a product information display interface for a product endorsed by that celebrity is displayed.

[0137] In summary, the interface display method provided in this application embodiment displays a multimedia frame-breaking element of the target biological object through interactive operations on the first social content; subsequently, by triggering the multimedia frame-breaking element, the information display interface associated with the target biological object is displayed. This method enriches the interaction methods between the recommending account and the first user account, expands the types of human-computer interaction, and thereby increases the interaction frequency between the recommending account and the first user account.

[0138] Based on the foregoing, the trigger location for interactive actions on the first social content can be set according to actual needs. For example, the trigger location for the interactive action can be the display location of the target creature object, or a specific location within an area determined by default settings. The following will elaborate on the relevant descriptions based on the limitations on the trigger location of the interactive action:

[0139] exist Figure 3 On this basis, Figure 4A flowchart illustrating an exemplary embodiment of the present application shows a method for displaying an interface. Step 304 can be implemented as step 3041, as follows:

[0140] Step 3041: In response to the interactive operation on the trigger hotspot of the first social content, display the multimedia broken frame element of the target biological object in the information flow interface.

[0141] Among them, the multimedia frame-breaking element is used to display the visual image of the target biological object, and the display position of part or all of the content displayed by the multimedia frame-breaking element exceeds the coverage area corresponding to the display area of ​​the first social content.

[0142] For illustrative purposes, the relevant descriptions of multimedia frame-breaking elements can be found in the preceding content and will not be repeated here.

[0143] Optionally, interactive operations on the triggering hotspot of the first social content include, but are not limited to, at least one of the following operations: continuous press operation, swipe operation, single click operation, double click operation, and touch operation.

[0144] Similar to the foregoing, step 3041 can be implemented as follows:

[0145] In response to a sustained press on the trigger area of ​​the first social content, a multimedia pop-up element is displayed in the news feed interface; or, in response to a swipe on the trigger area of ​​the first social content, a multimedia pop-up element is displayed in the news feed interface; or, in response to a single click on the trigger area of ​​the first social content, a multimedia pop-up element is displayed in the news feed interface; or, in response to a double click on the trigger area of ​​the first social content, a multimedia pop-up element is displayed in the news feed interface; or, in response to a touch on the trigger area of ​​the first social content, a multimedia pop-up element is displayed in the news feed interface.

[0146] Indicatively, the trigger hotspot is the display area of ​​the target creature object, or the trigger hotspot is the area determined based on the display position of the target creature object.

[0147] The first social content may include multiple trigger hotspots, and any two or more trigger hotspots may correspond to the same biological object; or, each trigger hotspot may correspond to a different biological object. For example, the first social content may include trigger hotspot 1, trigger hotspot 2, and trigger hotspot 3, where trigger hotspot 1 corresponds to the first biological object, and trigger hotspot 2 and trigger hotspot 3 correspond to the second biological object.

[0148] Taking a celebrity as an example, the trigger hotspot can be the display area of ​​the celebrity, or an area determined by the celebrity's display position. For instance, the trigger hotspot could be the display area enclosed by the irregular boundary of the celebrity's image. Alternatively, the trigger area could be the display area enclosed by the irregular boundary of the celebrity's image, plus the blank area surrounding the irregular boundary.

[0149] refer to Figure 2 Taking the target bio-object as an example, which is the bio-object located in the center of the image sent by the recommender. The trigger hot zone can be the display position of the bio-object located in the center; or, the trigger hot zone can be an area that includes the display position of the bio-object located in the center, as well as the display positions and / or blank areas around the bio-object.

[0150] Optionally, multimedia breaking elements can be categorized based on the number of objects displayed.

[0151] For example, a multimedia breaking frame element can be a single multimedia breaking frame element or a combined multimedia breaking frame element. A single multimedia breaking frame element displays only the individual visual image of the target biological object, while a combined multimedia breaking frame element displays the combined visual image of the biological object and other biological objects besides the target biological object. For instance, a multimedia breaking frame element could be a single photo of the target biological object; or it could be a group photo including the target biological object.

[0152] Optionally, step 3041 can be implemented as follows:

[0153] In response to interactive operations on the trigger hotspot, a separate multimedia breaking frame element of the biological object is displayed in the information flow interface. The separate multimedia breaking frame element is used to display the individual visual image of the biological object.

[0154] or,

[0155] In response to interactive operations on the trigger hotspot, a combined multimedia breaking frame element of biological objects is displayed in the information flow interface. The combined multimedia breaking frame element is used to display the visual image of the combined biological object and other biological objects other than the target biological object.

[0156] The following will describe it from two aspects:

[0157] 1. A multimedia breaking frame element is a standalone multimedia breaking frame element.

[0158] It should be understood that a single multimedia frame-breaking element only includes one biological object with an associated information display interface, that is, only the target biological object.

[0159] refer to Figure 2Multimedia breaking frame element 01 is a single multimedia breaking frame element of the target biological object. Taking the image of a celebrity as an example, multimedia breaking frame element 01 is a solo portrait of the celebrity, or multimedia breaking frame element 01 is a photo of the celebrity's anime image.

[0160] 2. The multimedia frame-breaking element is a combined multimedia frame-breaking element.

[0161] In one optional implementation scenario, the multimedia breaking element can also be a composite multimedia breaking element of the target biological object. In this composite multimedia breaking element, in addition to the target biological object, at least one biological object with an associated information display interface is also included.

[0162] In other words, the combined multimedia frame-breaking element includes the target biological object and at least one other biological object besides the target biological object. This other biological object can be a biological object displayed in the first social content, or it can be a biological object not displayed in the first social content.

[0163] In one optional implementation scenario, the first social content includes at least a first trigger hotspot and a second trigger hotspot. The first trigger hotspot displays a first bio-object, and the second trigger hotspot displays a second bio-object. For example, the first bio-object is celebrity A, the second bio-object is celebrity B, and the first and second trigger hotspots are the display areas corresponding to celebrities A and B, respectively.

[0164] Optionally, in response to an interactive operation on the trigger hotspot, the step displays a combined multimedia broken-frame element of the biological object in the information flow interface, which can be implemented as follows:

[0165] In response to an interactive operation on the first or second trigger hot zone, a first combined multimedia frame-breaking element is displayed in the information flow interface. The first combined multimedia frame-breaking element is used to display the visual image of the combination of the first biological object and the second biological object.

[0166] Alternatively, in response to an interactive operation on the first trigger hotspot, a second combined multimedia breaking frame element is displayed in the information flow interface. The second combined multimedia breaking frame element is used to display the combined visual image of the first biological object and the third biological object, which is a biological object not displayed in the first social content.

[0167] Let's continue with the example where the first biological object is celebrity A, the second biological object is celebrity B, and the first and second trigger hot zones are the display areas corresponding to celebrities A and B, respectively. A user logged in with the first user account continuously presses the display area of ​​celebrity A, and a combined multimedia element of celebrity A is displayed in the information flow interface.

[0168] For example, the combined multimedia frame-breaking element displayed in the information flow interface is the first combined multimedia frame-breaking element, which is a photo of celebrity A and celebrity B.

[0169] For example, the combined multimedia breaking frame element displayed in the information flow interface is the second combined multimedia breaking frame element, which is a photo of celebrity A and celebrity C. Celebrity C is a biological object that is not displayed in the first social content.

[0170] Optionally, multimedia breaking elements can be categorized not only by the number of objects displayed, but also by the number of multimedia breaking elements corresponding to the target biological object.

[0171] In one optional implementation scenario, the target biological object comprises multiple multimedia breaking-frame elements.

[0172] Optionally, the target biological object corresponds to at least a first multimedia breaking frame element and a second multimedia breaking frame element. Step 304 can also be implemented as follows:

[0173] In response to interactive operations on the trigger hotspot of the first social content, the first multimedia breaking frame element is displayed in the information flow interface, and the display priority of the first multimedia breaking frame element is higher than that of the second multimedia breaking frame element.

[0174] To enhance interaction between the primary user account and the recommended account, users can also switch between multimedia elements. Optionally, the interface display method provided in this application embodiment further includes:

[0175] In response to a toggle operation on the first multimedia breaking element, the display of the first multimedia breaking element is canceled, and the second multimedia breaking element is displayed.

[0176] The switching operations on the first multimedia frame-breaking element include, but are not limited to, at least one of the following operations: continuous press operation, swipe operation, single click operation, double click operation, and touch operation.

[0177] Taking a target biological object comprising three multimedia breaking elements as an example, these three multimedia breaking elements are multimedia breaking element 1, multimedia breaking element 2, and multimedia breaking element 3. The display priority of the three multimedia breaking elements decreases sequentially, with multimedia breaking element 1 having the highest display priority.

[0178] A user with the first user account interacts with the first social content's trigger hotspot; subsequently, multimedia breaking element 1 is displayed in the information flow interface; then, if the user swipes on multimedia breaking element 1, the display of multimedia breaking element 1 is canceled and multimedia breaking element 2 is displayed; similarly, if the user swipes on multimedia breaking element 2, the display of multimedia breaking element 2 is canceled and multimedia breaking element 3 is displayed.

[0179] In summary, the interface display method provided in this application embodiment gives an implementation method for triggering the interactive operation of the first social content. The terminal can trigger the display of the multimedia frame-breaking element of the target biological object through the interactive operation on the trigger hot zone of the first social content.

[0180] Optionally, the interface display method provided in this application also gives two classification methods for multimedia breaking elements. One classification method is based on the number of objects displayed by the multimedia breaking element, including individual multimedia breaking elements and combined multimedia breaking elements. Alternatively, the classification method can be based on the number of multimedia breaking elements corresponding to the target biological object, for example, the target biological object may correspond to 3 multimedia breaking elements.

[0181] Optionally, when the multimedia breaking element includes a combined multimedia breaking element, this application also provides two implementation methods for the combined multimedia breaking element of the target biological object. The first combined multimedia breaking element is used to display the combined visual image of the target biological object and other biological objects displayed in the first social content (excluding the target biological object). The second combined multimedia breaking element is used to display the combined visual image of the target biological object and a third biological object not displayed in the first social content.

[0182] Based on the above-mentioned multiple options, and according to the interactive operations on the trigger hot zone of the first social content, there are multiple ways to display multimedia breaking-frame elements of the target biological object, which further enriches the interaction methods between the recommending account and the first user account, enriches the types of human-computer interaction, and thus increases the interaction frequency between the recommending account and the first user account.

[0183] It should be understood that the above-mentioned multiple options can be combined to achieve the desired effect. For example, in response to the interactive operation of the trigger hotspot of the first social content, a separate multimedia breaking frame element of the target biological object can be displayed in the information flow interface; in response to the toggle operation on the separate multimedia breaking frame element, the separate multimedia breaking frame element can be canceled, and a combined multimedia breaking frame element of the target biological object can be displayed.

[0184] Other combinations are all within the scope of protection of this application and will not be described further.

[0185] In one optional implementation scenario, before displaying the multimedia frame-breaking element of the target creature object, a frame-breaking effect of the target creature object can also be displayed to increase the fun of the interaction between the first user account and the recommended account.

[0186] exist Figure 3 On this basis, Figure 5 The flowchart illustrates an exemplary embodiment of the interface display method provided in this application. Step 304 can be implemented as steps 3042 and 3043, as follows:

[0187] Step 3042: In response to the interactive operation on the first social content, display the frame-breaking effect of the target biological object in the information flow interface.

[0188] The illustrative "frame-breaking" effect is used to indicate the dynamic display process of a target biological object moving from the display area of ​​the first social content to other display areas in the information flow interface besides the display area of ​​the first social content.

[0189] The frame-breaking effect can take many forms. For example, it can be animation or video. Taking a specific anime character as an example, if a user with a logged-in account continuously presses the character's icon, a frame-breaking effect corresponding to that character will be displayed in the news feed. This effect could be an animation of the anime character jumping out of the primary social content display area and then rotating within the news feed.

[0190] Step 3043: Cancel the display of the frame-breaking effect and display the multimedia frame-breaking element of the target biological object in at least one biological object in the information flow interface.

[0191] Among them, the multimedia frame-breaking element is used to display the visual image of the target biological object, and the display position of part or all of the content displayed by the multimedia frame-breaking element exceeds the coverage area corresponding to the display area of ​​the first social content.

[0192] For a description of multimedia frame-breaking elements, please refer to the aforementioned content, and it will not be repeated here.

[0193] After displaying the frame-breaking effect, the multimedia frame-breaking element of the target creature object is displayed in the information feed interface. Continuing with the example of a cartoon character as the target creature object, a user logged in with the first user account continuously presses the cartoon character's icon. The cartoon character then jumps out of the first social content display area in the information feed interface, followed by a rotating animation within the interface. After the animation finishes playing, an image of the cartoon character is displayed in the information feed interface.

[0194] In one optional implementation scenario, in addition to the biological object, the first social content can also display other content. For example, the first social content may display a celebrity, and around the celebrity may be objects such as a sofa, a television, and a table lamp.

[0195] Optionally, the first social content also displays at least one recommended object. The interface display method provided in this application embodiment further includes steps 3071 and 3072, as follows:

[0196] Step 3071: In response to interactive actions on the recommended object, display the display effects of the recommended object in the information flow interface.

[0197] Step 3072: Cancel the display of special effects and display the information display interface corresponding to the recommended object.

[0198] Among them, recommended objects are inanimate objects, distinct from biological objects. Display effects are used to show relevant information about recommended objects in the information feed interface. For example, recommended objects such as mobile phones and game consoles are displayed in the display area of ​​the first social content.

[0199] Similar to the above, interactive operations on objects are recommended, including but not limited to at least one of the following operations: continuous press operation, swipe operation, single click operation, double click operation, and touch operation.

[0200] Taking a sofa as an example, a user with a logged-in account can continuously press and hold the sofa displayed in the first social content section. This will display a special effect showcasing the sofa's product information in the news feed interface. After the effect appears, the product information display interface for that sofa will be shown. The special effect could be a disassembly / assembly animation of the sofa to demonstrate its overall structure.

[0201] In one optional implementation scenario, there is a possibility that the multimedia elements of the target biological object may fail to display. Optionally, the interface display method provided in this application embodiment further includes:

[0202] In response to interactive actions on the primary social content, an information display interface is shown when multimedia elements fail to display.

[0203] In extreme cases, interactive actions on the primary social content may not display multimedia border-breaking elements. For example, poor network speed may prevent the display of multimedia border-breaking elements. In this situation, to ensure that the interaction between the primary user account and the recommended accounts is reflected, the information display interface can be shown directly.

[0204] Optionally, the interface display method provided in this application embodiment further includes:

[0205] If the duration of an interaction on the first social content exceeds the interaction duration threshold, the display of the multimedia element that breaks the frame will fail.

[0206] The interaction duration threshold can be set according to actual needs. For example, an interaction duration of 5 seconds.

[0207] Taking a celebrity as an example, a user with a logged-in account continuously presses the celebrity's icon. If the duration of the continuous press exceeds a certain interaction time threshold, a display of recommended product information associated with the celebrity will be shown. For example, if the interaction time threshold is 5 seconds, the information display will appear 6 seconds after the continuous press ends.

[0208] In summary, the interface display method provided in this application embodiment can also display the frame-breaking effect of the target biological object before displaying the multimedia frame-breaking element of the target biological object, so as to increase the interaction frequency between the first user account and the recommended account.

[0209] Optionally, in the interface display method provided in this application embodiment, if the display of multimedia broken-frame elements fails, the information display interface is directly displayed to avoid the possibility of interaction failure between the first user account and the recommended account.

[0210] Optionally, the interface display method provided in this application embodiment also provides an interactive operation with the recommended objects in the first social content, so as to display the display effects of the recommended objects and the corresponding information display interface, further expanding the amount of information contained in the first social content, providing more choices for the interaction between the first user account and the recommended account, further enriching the interaction methods between the two, so as to increase the interaction frequency between the recommended account and the first user account.

[0211] In one optional implementation scenario, before displaying the information display interface associated with the target biological object, interactive effects corresponding to the target biological object can also be displayed to enhance the fun of the interaction between the first user account and the recommended account.

[0212] exist Figure 3 On this basis, Figure 6 The flowchart illustrates an exemplary embodiment of the interface display method provided in this application. Step 306 can be implemented as steps 3061 and 3062, as follows:

[0213] Step 3061: In response to the trigger operation on the multimedia frame-breaking element, display the interactive effects corresponding to the target biological object.

[0214] Step 3062: Cancel the display of interactive effects and display the information display interface.

[0215] This is an illustrative example; the information display interface is used to show information about recommended products associated with the target biological object. The recommended products can be products endorsed by the target biological object. For example, if the target biological object is a celebrity, the recommended product could be a product endorsed by that celebrity, and the information display interface could be a display of that product's information.

[0216] Optionally, the triggering operation on the multimedia breaking frame element includes, but is not limited to, at least one of the following operations: continuous press operation, swipe operation, single click operation, double click operation, and touch operation.

[0217] Within a given trigger operation, there can be multiple interactive effects. For example, if a single trigger operation corresponds to three interactive effects, one of these effects can be randomly displayed in response to the trigger operation. Alternatively, in response to the trigger operation, the interactive effect with the highest priority can be displayed; in response to a toggle operation on that interactive effect, the interactive effect with the second highest priority can be displayed.

[0218] Depending on the trigger location of the trigger operation on the multimedia frame-breaking element, the displayed interactive effects can also be different. Taking multimedia frame-breaking element 01 as a photo of a celebrity as an example, for instance, if a user with a logged-in account clicks on the celebrity's hand, the displayed interactive effect will be a New Year's greeting animation from the celebrity; or, if a user clicks on the hair accessory worn by the celebrity, the displayed interactive effect will be an animation showing the celebrity putting on and taking off the hair accessory.

[0219] Optionally, the triggering location for the triggering operation includes, but is not limited to, at least one of the following locations: a target body part of the target creature object, or a target associated object of the target creature object. The target associated object includes objects surrounding the target creature object and / or decorations worn by the target creature object.

[0220] It should be understood that different target body parts and / or associated objects correspond to different interactive effects. Taking the trigger location of the operation as a target body part of a biological object as an example, in response to a trigger operation on the first body part, the first interactive effect corresponding to the first body part is displayed; in response to a trigger operation on the second body part, the first interactive effect corresponding to the second body part is displayed. Here, the first body part and the second body part are different body parts, and the first interactive effect corresponding to the first body part and the first interactive effect corresponding to the second body part are different interactive effects.

[0221] Taking a multimedia frame-breaking element that is a photo of a celebrity as an example, users with a registered account can trigger actions on different parts of the celebrity's body. For example, if a user clicks on the celebrity's hand, the interactive effect displayed is a New Year's greeting animation from the celebrity; or, if a user clicks on the celebrity's head, the interactive effect displayed is an animation of the celebrity touching their hair.

[0222] As mentioned above, the interactive effects displayed vary depending on the trigger location of the action. Similarly, the information display interface can also differ after different interactive effects are displayed.

[0223] Continuing with the example of multimedia frame-breaking element 01 being a photo of a celebrity, users logged in with a primary account can trigger actions on different parts of the celebrity's body. For instance, clicking on the celebrity's hand displays an interactive effect of the celebrity sending New Year's greetings; after the greetings animation ends, the user is redirected from the news feed to a product information page showcasing the hand cream endorsed by the celebrity. Similarly, clicking on the celebrity's head displays an interactive effect of the celebrity touching their hair; after the hair-touching animation ends, the user is redirected from the news feed to a product information page showcasing the shampoo endorsed by the celebrity.

[0224] In summary, the interface display method provided in this application embodiment can also display interactive effects corresponding to the target biological object before displaying the information display interface associated with the target biological object, so as to enhance the fun of the interaction between the first user account and the recommended account, thereby indirectly increasing the interaction frequency between the first user account and the recommended account.

[0225] exist Figure 6 On this basis, Figure 7 A flowchart illustrating an exemplary embodiment of the present application's interface display method is shown. Step 3061 can be implemented as step 3081, and step 3062 can be implemented as step 3082; alternatively, step 3061 can be implemented as step 3091, and step 3062 can be implemented as step 3092. It should be understood that steps 3081 and 3091 can be performed selectively, and cannot be performed simultaneously.

[0226] Based on the foregoing, the interactive effects displayed will vary depending on the location of the triggered action. The following will describe these effects from two aspects:

[0227] 1. The location corresponding to the triggering operation is the target body part of the target organism object.

[0228] Optionally, step 3061 can be implemented as step 3081, and step 3062 can be implemented as step 3082, as detailed below:

[0229] Step 3081: In response to a trigger operation on the target body part of the target biological object, display the first interactive effect corresponding to the target body part.

[0230] Step 3082: Cancel the display of the first interactive effect and display the first information display interface corresponding to the target body part.

[0231] Based on the foregoing, the initial interactive effect displayed will differ depending on the body part being triggered. Optionally, step 3081 can be implemented as follows:

[0232] In response to a trigger action on the first body part, display the first interactive effect corresponding to the first body part;

[0233] In response to a trigger action on the second body part, the first interactive effect corresponding to the second body part is displayed;

[0234] The first body part and the second body part are different body parts, and the first interactive effect corresponding to the first body part and the first interactive effect corresponding to the second body part are different interactive effects.

[0235] Taking a multimedia frame-breaking element that is a photo of a celebrity as an example, a user with a logged-in account can trigger operations on different parts of the celebrity's body. For example, if a user clicks on the celebrity's hand, the first interactive effect displayed is a New Year's greeting animation from the celebrity; or if a user clicks on the celebrity's head, the first interactive effect displayed is an animation of the celebrity touching their hair.

[0236] As mentioned above, the interactive effects displayed vary depending on the trigger location of the action. Similarly, the information display interface can also differ after different interactive effects are shown.

[0237] After canceling the display of the first interactive effect, a first information display interface corresponding to the target body part can be displayed. Optionally, the interface display method provided in this application embodiment further includes:

[0238] Cancel the display of the first interactive effect and display the other information display interfaces corresponding to the target organism object, excluding the first information display interface.

[0239] Let's continue with the example of a multimedia frame-breaking element featuring a celebrity's photo. A logged-in user clicking on the celebrity's hand will first display a New Year's greeting animation from the celebrity. After the animation ends, the user can then navigate from the feed to a product information page showcasing the hand cream endorsed by the celebrity; alternatively, they can navigate to a product information page showcasing other skincare products endorsed by the celebrity besides the hand cream.

[0240] 2. The location corresponding to the triggering operation is the target associated object of the target biological object.

[0241] Optionally, step 3061 can be implemented as step 3091, and step 3062 can be implemented as step 3092, as detailed below:

[0242] Step 3091: In response to a trigger operation on the target associated object of the target biological object, display the second interactive effect corresponding to the target associated object.

[0243] Step 3092: Cancel the display of the second interactive effect and display the second information display interface corresponding to the target associated object.

[0244] Schematic, target associated objects include objects surrounding the target creature and / or decorations worn by the target creature.

[0245] Similar to the aforementioned content, the first interactive effect displayed will differ depending on the triggered operation on different associated objects. Optionally, step 3091 can be implemented as follows:

[0246] In response to a trigger operation on the first associated object, display the second interactive effect corresponding to the first associated object;

[0247] In response to a trigger operation on the second associated object, display the second interactive effect corresponding to the second associated object;

[0248] Among them, the first associated object and the second associated object are different associated objects of the target biological object, and the second interactive effect corresponding to the first associated object and the second interactive effect corresponding to the second associated object are different interactive effects.

[0249] Taking a multimedia frame-breaking element that is a photo of a celebrity as an example, a user with a logged-in account can trigger operations on different related objects of that celebrity. For example, if a user clicks on the celebrity's clothes, the second interactive effect displayed is the animation of the clothes; or, if a user clicks on the celebrity's headdress, the second interactive effect displayed is the animation of the headdress.

[0250] As mentioned above, the interactive effects displayed vary depending on the trigger location of the action. Similarly, the information display interface can also differ after different interactive effects are shown.

[0251] After canceling the display of the second interactive effect, the second information display interface corresponding to the target associated object can be displayed. Optionally, the interface display method provided in this application embodiment further includes:

[0252] Cancel the display of the second interactive effect and display the other information display interface corresponding to the target biological object, excluding the second information display interface.

[0253] Let's continue with the example of a multimedia frame-breaking element featuring a celebrity's photo. A logged-in user with a primary account clicks on the celebrity's clothing, and the second interactive effect displayed is an animation showcasing that clothing. After the animation ends, the user can then navigate from the feed to a product information page displaying that clothing; or, alternatively, to a product information page displaying other clothing endorsed by the celebrity besides that particular garment.

[0254] Based on the foregoing, the target associated objects include objects surrounding the target creature and / or decorations worn by the target creature. The interactive effects displayed will vary depending on the target associated objects, as detailed below:

[0255] (1) The target associated objects include objects surrounding the target biological object.

[0256] Optionally, step 3091 can be implemented as follows:

[0257] In response to a trigger action on the first object, display the second interactive effect corresponding to the first object;

[0258] In response to a trigger action on the second object, display the second interactive effect corresponding to the second object;

[0259] Among them, the first object and the second object are different objects of the target biological object, and the second interactive effect corresponding to the first object and the second interactive effect corresponding to the second object are different interactive effects.

[0260] Let's take the example of a multimedia frame-breaking element being a photo of a celebrity.

[0261] For example, the first object is the sofa next to the celebrity, and the second object is the television set next to the celebrity. When a user logged in with the first user account clicks on the sofa and the television set, the second interactive effect displayed is different. For example, the second interactive effect corresponding to the sofa is an animation of the celebrity trying out the sofa, and the second interactive effect corresponding to the television set is an animation of the television set being disassembled.

[0262] Optionally, after the second interactive effect corresponding to the first object or the second object ends, the first information display interface corresponding to the first object or the second object can be displayed, and other information display interfaces associated with the target biological object besides the first information display interface can also be displayed.

[0263] For example, after the animation for the sofa ends, a display interface showing the product information for the sofa can be shown; or, a display interface showing the product information for other home furnishing products endorsed by the celebrity besides the sofa, such as a display interface showing the product information for a dining table.

[0264] (2) The target associated objects include the decorations worn by the target biological object.

[0265] Optionally, step 3091 can be implemented as follows:

[0266] In response to a trigger action on the first decoration, the second interactive effect corresponding to the first decoration is displayed;

[0267] In response to a trigger action on the second decoration, display the second interactive effect corresponding to the second decoration;

[0268] Among them, the first decoration and the second decoration are different decorations of the target creature object, and the second interactive effect corresponding to the first decoration and the second interactive effect corresponding to the second decoration are different interactive effects.

[0269] Let's take the example of a multimedia frame-breaking element being a photo of a celebrity.

[0270] For example, the first accessory is a headdress worn by the celebrity, and the second accessory is a ring worn by the celebrity. When a user logged in with the first user account clicks on the headdress and the ring, the second interactive effect displayed is different. For example, the second interactive effect corresponding to the headdress is an animation of the celebrity putting on and taking off the headdress, and the second interactive effect corresponding to the watch is an animation of the celebrity throwing the watch.

[0271] Optionally, similar to the objects around the target creature, after the second interactive effect corresponding to the first or second decoration ends, the first information display interface corresponding to the first or second decoration can be displayed, and other information display interfaces associated with the target creature besides the first information display interface can also be displayed.

[0272] For example, after the animation corresponding to the headdress ends, a display interface showing the product information of the headdress can be shown; or, a display interface showing the product information of other accessories endorsed by the celebrity besides the headdress, such as the product information of a necklace.

[0273] In summary, the interactive effects displayed in the interface display method provided in this application vary depending on the location of the trigger operation. The location of the trigger operation can include either the target body part of the target biological object or a target associated object. Based on different trigger locations, the displayed interactive effects and information display interface can be further refined, enriching the information carried by the multimedia frame-breaking elements.

[0274] Optionally, if the location corresponding to the triggering operation includes the target associated object of the target biological object, the information display interface of different associated objects associated with the target biological object can be displayed in the same multimedia broken frame element, thereby realizing the joint promotion between different associated objects.

[0275] It should be understood that the optional solutions provided in the foregoing embodiments can all be combined to achieve the desired results.

[0276] For example, in response to a continuous press on the trigger hotspot of the first social content, a frame-breaking effect of the target creature object is displayed in the information feed interface; if the frame-breaking effect is canceled, a separate multimedia frame-breaking element of the target creature object is displayed in the information feed interface; in response to a click on a target body part of the target creature object, the first interactive effect corresponding to the target body part is displayed; if the first interactive effect is canceled, the first information display interface is displayed.

[0277] For example, in response to a swipe operation on the trigger hotspot of the first social content, a combined multimedia breaking frame element of the target biological object is displayed in the information flow interface. The combined multimedia breaking frame element is used to indicate the visual image of the target biological object combined with a third biological object not displayed in the first social content. In response to a trigger operation on an object around the target biological object, a second interactive effect corresponding to that object is displayed. The display of the second interactive effect is canceled, and other information display interfaces associated with the target biological object, excluding the second information display interface, are displayed.

[0278] Other combinations are all within the scope of protection of this application and will not be described further.

[0279] Based on the optional solutions provided in the foregoing embodiments, taking the interactive operation on the first social content as a long press (continuous pressing) operation or a swipe operation, and the trigger operation on the multimedia frame-breaking element as a click operation as an example... Figure 8 A flowchart illustrating an exemplary embodiment of the present application shows a method for displaying an interface.

[0280] The first social content displayed in the information flow interface includes three trigger hot zones: trigger hot zone 1, trigger hot zone 2, and trigger hot zone 3. Trigger hot zone 1 and trigger hot zone 2 correspond to biological object 1, and trigger hot zone 3 corresponds to biological object 2. The first social content displays biological object 1 and biological object 2, and biological object 1 corresponds to multimedia breaking frame element 1 and multimedia breaking frame element 2.

[0281] In response to a long press or swipe on trigger hotspot 1, multimedia breaking element 1 of the bio-object 1 is displayed. Similarly, in response to a long press or swipe on trigger hotspot 2, multimedia breaking element 2 of the bio-object 1 is displayed; in response to a long press or swipe on trigger hotspot 3, multimedia breaking element of the bio-object 2 is displayed.

[0282] Taking multimedia breaking element 1, which displays a biological object 1, as an example, multimedia breaking element 1 corresponds to interactive effect 1, interactive effect 2, and interactive effect 3. In response to a click on multimedia breaking element 1, one of the three interactive effects can be randomly displayed. Alternatively, in response to a click on multimedia breaking element 1, the interactive effect with the highest priority will be displayed; subsequently, in response to a toggle operation on that interactive effect, the next highest priority interactive effect will be displayed.

[0283] This is illustrative; different interactive effects correspond to different information display interfaces. Taking interactive effect 1 of biological object 1 as an example, in response to a click operation on the multimedia breaking frame element 1, interactive effect 1 of biological object 1 is displayed. After interactive effect 1 ends, information display interface 1 is displayed.

[0284] To implement the interface display methods given in the above embodiments, it is necessary to collect biological objects and multimedia frame-breaking elements in advance, as well as to set different interactive operations and trigger operations in advance.

[0285] Figure 9 A flowchart illustrating an exemplary embodiment of the present application shows a method for displaying an interface.

[0286] First, it is necessary to collect information on biological objects and multimedia elements that break the frame, and then upload the collected information to the material management platform.

[0287] The information delivery provider's backend is operated by the information delivery provider. When the information delivery provider needs to create links to biological objects and information display interfaces, it can send a request to the material management platform through the information delivery provider's backend. The material management platform then sends the aforementioned information to the information delivery provider's backend.

[0288] Subsequently, the information delivery provider's backend forwards the above information to the information management platform, where the information delivery provider continues to perform creation operations.

[0289] As an illustration, the information management platform receives the creation request and related parameters from the information delivery provider's business backend via an Application Programming Interface (API) or a Software Development Kit (SDK). These related parameters include, but are not limited to, at least one of the following: targeting information of the recommended product's target audience, the timing of the biometric data and the link to the information display interface, and the price of the link.

[0290] Subsequently, the information of the biological objects and multimedia breaking-frame elements are sent to the creative center via API / SDK, where unified management of the materials is completed. Specifically, the information distributor needs to create multiple information display interfaces in the information display interface management platform; the information distributor combines each information display interface with different biological object information and multimedia breaking-frame elements in the form management platform; and the information distributor sets the delivery time for the links between biological objects and information display interfaces in the information delivery backend. For example, the hand heat area from multimedia breaking-frame element 1 of a certain celebrity is combined with information display interface A, and the head heat area from multimedia breaking-frame element 1 of a certain celebrity is combined with information display interface B. After combining the materials, information display interfaces, and other information of the recommended products, a complete link is formed between the biological objects and information display interfaces, ready for invocation.

[0291] Subsequently, at the terminal, if the first user account's information feed interface needs to display a complete link between the biological object and the information display interface, the terminal sends a request to the information management platform. The information management platform then sends the complete link between the biological object and the information display interface to the terminal in the form of the first social content sent by the recommended account.

[0292] At this time, the first social content sent by the recommended account is displayed in the information flow interface of the first user account. Users who are logged in with the first user account can interact with the recommended account through interactive operations with the terminal, and the terminal loads content according to the user's interactive operations.

[0293] In summary, the embodiments of this application provide an optional implementation of the interface display method. By using multiple trigger hot zones, multiple biological objects, multiple multimedia frame-breaking elements, multiple interactive effects, and multiple information display interfaces in different combinations, the interaction between the first user account and the recommended account is further enriched, thereby effectively increasing the interaction frequency between the two.

[0294] Optionally, this application also provides a method for setting up a link between the biological object and the information display interface based on the collection of information about the biological object and multimedia breaking elements. The information delivery party can randomly set the link between the two according to actual needs to meet their requirements.

[0295] Figure 10 A flowchart illustrating an exemplary embodiment of the present application provides a method for displaying an interface, which is applied to... Figure 1 Taking the first terminal 120 (or a social interaction platform supporting an information flow interface on the first terminal 120) as an example, the method includes the following detailed description:

[0296] Step 402: Display the information flow interface of the first user account.

[0297] In a schematic representation, the information flow interface includes first social content sent by at least one recommended account, and at least one biological object is displayed in the display area of ​​the first social content. The target biological object in the at least one biological object corresponds to at least two interactive parts.

[0298] The descriptions of the information feed interface, recommended accounts, and primary social content can be found in the preceding content and will not be repeated here.

[0299] The target bio-object is one of at least one bio-object. Based on the foregoing, the display format of the bio-object includes, but is not limited to, one of the following: an image of a recommended person, an image of a recommended animal, or an image of an animated character. For example, if the bio-object is the image of a celebrity, the target bio-object could be one of several celebrities displayed in the first social content.

[0300] Indicatively, the target creature object has at least two interactive parts. These interactive parts can be body parts of the target creature object, decorations worn by the target creature object, or objects surrounding the target creature object.

[0301] Taking a celebrity as an example, the interactive parts are at least two of the celebrity's multiple body parts, different accessories worn, and surrounding objects. For example, interactive parts include the celebrity's head, hands, upper torso, headdress, watch, and the sofa the celebrity is leaning on.

[0302] Optionally, the display interface may also show secondary social content sent by at least one secondary user account. This secondary user account must be an account that has a mutual follow relationship with the primary user account. For example, the secondary user account may be a friend account of the primary user account. (See reference) Figure 2 The second user account is "Account A".

[0303] Optionally, the social content sent by the first user account can also be displayed in the information feed interface.

[0304] The interactive operations involved in this application are only related to the first social content and do not involve the second social content sent by the first user account.

[0305] Step 404: In response to a trigger operation on the first interactive part of at least two interactive parts, display the third information display interface associated with the first interactive part.

[0306] Step 406: In response to a trigger operation on the second of at least two interactive parts, display the fourth information display interface associated with the second interactive part.

[0307] It should be understood that steps 404 and 406 must be executed separately, and cannot be executed simultaneously.

[0308] In illustrative terms, the third information display interface is used to display information related to the recommended products associated with the first interactive area, and the fourth information display interface is used to display information related to the recommended products associated with the second interactive area. The third and fourth information display interfaces are different interfaces.

[0309] The recommended products can be those endorsed by the target entity. For example, if the target entity is a celebrity, the recommended product could be a product endorsed by that celebrity, and the third or fourth information display interface could be a display interface showing the product information of that product.

[0310] Similar to interactive operations, the triggering operations on the first or second interactive area can also be implemented in various ways, and can be set according to actual needs. Optionally, the triggering operations on the first or second interactive area include, but are not limited to, at least one of the following operations: continuous press operation, swipe operation, single click operation, double click operation, and touch operation.

[0311] Similar to the aforementioned content, the information display interface differs depending on the location of the triggering operation. Based on the descriptions of the first and second information display interfaces above, the triggering operation on the first or second interactive area can be a body part of the target organism or an associated object of the target organism.

[0312] Optionally, at least two interactive parts include at least one of the following parts:

[0313] Body parts of the target biological object;

[0314] The location of objects surrounding the target organism;

[0315] The location of the decorations worn by the target creature.

[0316] Among them, objects surrounding the target creature and decorations worn by the target creature can be regarded as target associated objects of the target creature.

[0317] Taking at least two interactive parts including body parts of the target biological object as an example, step 404 can be implemented as: in response to a trigger operation on the first body part among the at least two interactive parts, displaying a third information display interface associated with the first body part; step 406 can be implemented as: in response to a trigger operation on the second body part among the at least two interactive parts, displaying a fourth information display interface associated with the second body part.

[0318] Taking at least two interactive parts including objects around the target creature and / or decorations worn by the target creature as an example, step 404 can be implemented as: in response to a trigger operation on the first associated object in the at least two interactive parts, displaying a third information display interface associated with the first associated object; step 406 can be implemented as: in response to a trigger operation on the second associated object in the at least two interactive parts, displaying a fourth information display interface associated with the second associated object.

[0319] In summary, the interface display method provided in this application allows for the triggering of different information display interfaces associated with different interactive parts by the target organism performing trigger operations on at least two corresponding interactive parts. This method enriches the interaction methods between the recommending account and the first user account, diversifies the types of human-computer interaction, and thereby increases the interaction frequency between the recommending account and the first user account.

[0320] exist Figure 10 On this basis, Figure 11 The flowchart illustrates an exemplary embodiment of the interface display method provided in this application. Step 404 can be implemented as steps 4041 and 4042, and step 406 can be implemented as steps 4061 and 4062, as detailed below:

[0321] Step 4041: In response to a trigger operation on the first interactive part of at least two interactive parts, display the third interactive effect corresponding to the first interactive part.

[0322] Step 4042: Cancel the display of the third interactive effect and display the third information display interface associated with the first interactive part.

[0323] Step 4061: In response to a trigger operation on the second interactive part of at least two interactive parts, display the fourth interactive effect corresponding to the second interactive part.

[0324] Step 4062: Cancel the display of the fourth interactive effect and display the fourth information display interface associated with the second interactive part.

[0325] Based on the foregoing, at least two interactive parts include at least one of the following: the body part of the target creature object; the location of objects surrounding the target creature object; and the location of decorations worn by the target creature object. The objects surrounding the target creature object and the decorations worn by the target creature object can be considered as target associated objects of the target creature object.

[0326] Similar to the above, the interactive effects and information display interfaces will differ depending on the location of the triggered action. The following description will be based on the different parts included in the interactive area:

[0327] 1. At least two interactive parts must include body parts of the target creature object.

[0328] Optionally, steps 4041 and 4042 can be implemented as follows:

[0329] In response to a trigger operation on the first body part of the target organism, display the third interactive effect corresponding to the first body part; cancel the display of the third interactive effect and display the third information display interface associated with the first body part.

[0330] Optionally, steps 4061 and 4062 can be implemented as follows:

[0331] In response to a trigger operation on the second body part of the target organism, the fourth interactive effect corresponding to the second body part is displayed; the display of the fourth interactive effect is canceled, and the fourth information display interface associated with the second body part is displayed.

[0332] The first body part and the second body part are different body parts, and the interactive effects corresponding to the first body part and the second body part are different interactive effects.

[0333] Taking a celebrity as an example, a user with a logged-in account can trigger actions on different parts of the celebrity's body. For instance, if a user clicks on the celebrity's hand, the third interactive effect displayed is a New Year's greeting animation; if the user clicks on the celebrity's head, the fourth interactive effect displayed is an animation of the celebrity touching their hair.

[0334] As mentioned above, the interactive effects displayed vary depending on the trigger location of the action. Similarly, the information display interface can also differ after different interactive effects are shown.

[0335] Similar to the foregoing, after canceling the display of the third or fourth interactive effect, the corresponding information display interface or other display interface can be displayed. Optionally, the interface display method provided in this application embodiment further includes:

[0336] Cancel the display of the third interactive effect and display the other information display interface corresponding to the target biological object, excluding the third information display interface;

[0337] And / or, cancel the display of the fourth interactive effect and display the other information display interfaces corresponding to the target biological object, excluding the fourth information display interface.

[0338] Let's continue with the example of a celebrity as the target. When a logged-in user clicks on the celebrity's hand, the third interactive effect displayed is a New Year's greeting animation from the celebrity. After the animation ends, the user can then navigate from the feed to a product information page showcasing the hand cream endorsed by the celebrity; alternatively, they can navigate to a product information page showcasing other skincare products endorsed by the celebrity besides the hand cream.

[0339] 2. At least two interactive parts include the location of the associated object of the target biological object.

[0340] Optionally, steps 4041 and 4042 can be implemented as follows:

[0341] In response to a trigger operation on the first associated object of the target biological object, display the third interactive effect corresponding to the first associated object; cancel the display of the third interactive effect and display the third information display interface associated with the first associated object.

[0342] Optionally, steps 4061 and 4062 can be implemented as follows:

[0343] In response to a trigger operation on the second associated object of the target biological object, the fourth interactive effect corresponding to the second associated object is displayed; the display of the fourth interactive effect is canceled, and the fourth information display interface associated with the second associated object is displayed.

[0344] Among them, the first associated object and the second associated object are different associated objects of the target biological object, and the interactive effects corresponding to the first associated object and the second associated object are different interactive effects.

[0345] Taking a celebrity as an example, a user with a logged-in account can trigger actions on different associated objects of that celebrity. For instance, if a user clicks on the celebrity's clothes, the third interactive effect displayed is the animation of the clothes; if the user clicks on the celebrity's headdress, the fourth interactive effect displayed is the animation of the headdress.

[0346] Similar to the foregoing, after canceling the display of the third or fourth interactive effect, the corresponding information display interface or other information display interface can be displayed. Optionally, the interface display method provided in this application embodiment further includes:

[0347] Cancel the display of the third interactive effect and display the other information display interface corresponding to the target biological object, excluding the third information display interface;

[0348] And / or, cancel the display of the fourth interactive effect and display the other information display interfaces corresponding to the target biological object, excluding the fourth information display interface.

[0349] Let's continue with the example of a celebrity as the target. When a user with a logged-in account clicks on the celebrity's clothing, the third interactive effect displayed is an animation showcasing the clothing. After the animation ends, the user can either navigate from the feed to a product information page displaying the clothing, or from the feed to a product information page displaying other clothing endorsed by the celebrity besides the clothing in question.

[0350] Optionally, referring to the foregoing, if at least two interactive locations are the locations of objects surrounding the target creature object and / or the locations of decorations worn by the target creature object, steps 4041 and 4042, and steps 4061 and 4062 can also be implemented in other ways. For specific implementation methods, please refer to the relevant descriptions under steps 3091 and 3092, which will not be repeated here.

[0351] In summary, the interface display method provided in this application embodiment provides a way to display corresponding interactive effects before displaying the information display interface associated with different interactive parts, so as to enrich the interaction between the recommended account and the first user account.

[0352] It should be understood that the implementation of the embodiments in this application is similar to the embodiments given above, and can be used as a reference, and will not be described again.

[0353] exist Figure 10 On this basis, Figure 12 The diagram shows a flowchart of an interface display method provided by an exemplary embodiment of this application. The method further includes steps 4071 and 4072, as follows:

[0354] Step 4071: In response to the interactive operation on the first social content, display the multimedia broken frame element of the target biological object in the information flow interface.

[0355] Step 4072: In response to the trigger operation on the multimedia broken frame element, display the information display interface associated with the target biological object.

[0356] Indicatively, multimedia frame-breaking elements are used to display the visual image of the target biological object. The display position of part or all of the content displayed by the multimedia frame-breaking element exceeds the coverage area corresponding to the display area of ​​the first social content.

[0357] The description of multimedia frame-breaking elements can be found in the aforementioned content and will not be repeated here.

[0358] Optionally, multimedia elements that break the frame can also be displayed as overlays in the information flow interface.

[0359] The display area of ​​the multimedia frame-breaking element is a floating area located above the information flow interface, and the layer level of this floating area is higher than the layer level of the information flow interface. Optionally, step 4071 can be implemented as follows: In response to the interactive operation on the first social content, the multimedia frame-breaking element of the target biological object is displayed in the information flow interface as a floating layer.

[0360] Optionally, interactive operations on the first social content include, but are not limited to, at least one of the following operations: continuous press operation, swipe operation, single click operation, double click operation, and touch operation.

[0361] For example, if the bio-object is a celebrity, a user with the first user account can continuously press and hold the celebrity's image displayed on the screen. This will display a multimedia pop-up element corresponding to the celebrity in the information flow interface, which will be presented as an artistic photo of the celebrity. Subsequently, the user can click on the artistic photo to display a product information interface for a product endorsed by the celebrity.

[0362] Based on the foregoing, the triggering operations on the first social content can be targeted at different trigger hot zones.

[0363] Optionally, step 4071 can be implemented as follows:

[0364] In response to interactive actions on the trigger hotspot of the first social content, display multimedia broken-frame elements of the target biological object in the information flow interface.

[0365] Indicatively, the trigger hotspot is the display area of ​​the target creature object, or the trigger hotspot is the area determined based on the display position of the target creature object.

[0366] The first social content may include multiple trigger hotspots, and any two or more trigger hotspots may correspond to the same biological object; or, each trigger hotspot may correspond to a different biological object. For example, the first social content may include trigger hotspot 1, trigger hotspot 2, and trigger hotspot 3, where trigger hotspot 1 corresponds to the first biological object, and trigger hotspot 2 and trigger hotspot 3 correspond to the second biological object.

[0367] Taking a celebrity as an example, the trigger hotspot can be the display area of ​​the celebrity, or an area determined by the celebrity's display position. For instance, the trigger hotspot could be the display area enclosed by the irregular boundary of the celebrity's image. Alternatively, the trigger area could be the display area enclosed by the irregular boundary of the celebrity's image, plus the blank area surrounding the irregular boundary.

[0368] Optionally, multimedia breaking elements can be categorized based on the number of objects displayed.

[0369] For example, a multimedia breaking frame element can be a single multimedia breaking frame element or a combined multimedia breaking frame element. A single multimedia breaking frame element displays only the individual visual image of the target biological object, while a combined multimedia breaking frame element displays the combined visual image of the biological object and other biological objects besides the target biological object. For instance, a multimedia breaking frame element could be a single photo of the target biological object; or it could be a group photo including the target biological object.

[0370] Optionally, step 4071 can be implemented as follows:

[0371] In response to interactive operations on the trigger hotspot, a separate multimedia breaking frame element of the biological object is displayed in the information flow interface. The separate multimedia breaking frame element is used to display the individual visual image of the biological object.

[0372] or,

[0373] In response to interactive operations on the trigger hotspot, a combined multimedia breaking frame element of biological objects is displayed in the information flow interface. The combined multimedia breaking frame element is used to display the visual image of the combined biological object and other biological objects other than the target biological object.

[0374] In one optional implementation scenario, the first social content includes at least a first trigger hotspot and a second trigger hotspot. The first trigger hotspot displays a first bio-object, and the second trigger hotspot displays a second bio-object. For example, the first bio-object is celebrity A, the second bio-object is celebrity B, and the first and second trigger hotspots are the display areas corresponding to celebrities A and B, respectively.

[0375] Optionally, in response to an interactive operation on the trigger hotspot, the step displays a combined multimedia broken-frame element of the biological object in the information flow interface, which can be implemented as follows:

[0376] In response to an interactive operation on the first or second trigger hot zone, a first combined multimedia frame-breaking element is displayed in the information flow interface. The first combined multimedia frame-breaking element is used to display the visual image of the combination of the first biological object and the second biological object.

[0377] Alternatively, in response to an interactive operation on the first trigger hotspot, a second combined multimedia breaking frame element is displayed in the information flow interface. The second combined multimedia breaking frame element is used to display the combined visual image of the first biological object and the third biological object, which is a biological object not displayed in the first social content.

[0378] In one optional implementation scenario, the target biological object comprises multiple multimedia breaking-frame elements.

[0379] Optionally, the target biological object corresponds to at least a first multimedia breaking frame element and a second multimedia breaking frame element. Step 4071 can also be implemented as follows:

[0380] In response to interactive operations on the trigger hotspot of the first social content, the first multimedia breaking frame element is displayed in the information flow interface, and the display priority of the first multimedia breaking frame element is higher than that of the second multimedia breaking frame element.

[0381] To enhance interaction between the primary user account and the recommended account, users can also switch between multimedia elements. Optionally, the interface display method provided in this application embodiment further includes:

[0382] In response to a toggle operation on the first multimedia breaking element, the display of the first multimedia breaking element is canceled, and the second multimedia breaking element is displayed.

[0383] The switching operations on the first multimedia frame-breaking element include, but are not limited to, at least one of the following operations: continuous press operation, swipe operation, single click operation, double click operation, and touch operation.

[0384] For details on the specific implementation of the above-mentioned alternative solutions, please refer to the relevant content of step 3041, which will not be repeated here.

[0385] Based on the foregoing, a frame-breaking effect can also be displayed before the multimedia frame-breaking element is shown.

[0386] Optionally, step 4071 can be implemented as follows:

[0387] In response to interactive actions on the primary social content, a frame-breaking effect is displayed on the target biological object in the information feed interface;

[0388] Cancel the display of the frame-breaking effect and display the multimedia frame-breaking element of the target biological object in at least one biological object in the information flow interface.

[0389] The illustrative "frame-breaking" effect is used to indicate the dynamic display process of a target biological object moving from the display area of ​​the first social content to other display areas in the information flow interface besides the display area of ​​the first social content.

[0390] The frame-breaking effect can take many forms. For example, it can be animation or video. Taking a specific anime character as an example, if a user with a logged-in account continuously presses the character's icon, a frame-breaking effect corresponding to that character will be displayed in the news feed. This effect could be an animation of the anime character jumping out of the primary social content display area and then rotating within the news feed.

[0391] For details on the implementation of the above scheme, please refer to the relevant content of steps 3042 and 3043, which will not be repeated here.

[0392] In one optional implementation scenario, in addition to the biological object, the first social content can also display other content. For example, the first social content may display a celebrity, and around the celebrity may be objects such as a sofa, a television, and a table lamp.

[0393] Optionally, the first social content also displays at least one recommended object. The interface display method provided in this application embodiment further includes:

[0394] In response to interactive actions on recommended objects, display display effects for the recommended objects are shown in the information flow interface.

[0395] Cancel the display of special effects and show the information display interface corresponding to the recommended object.

[0396] Among them, recommended objects are inanimate objects, distinct from biological objects. Display effects are used to show relevant information about recommended objects in the information feed interface. For example, recommended objects such as mobile phones and game consoles are displayed in the display area of ​​the first social content.

[0397] In one optional implementation scenario, there is a possibility that the multimedia elements of the target biological object may fail to display. Optionally, the interface display method provided in this application embodiment further includes:

[0398] In response to interactive actions on the primary social content, an information display interface is shown when multimedia elements fail to display.

[0399] In extreme cases, interactive actions on the primary social content may not display multimedia border-breaking elements. For example, poor network speed may prevent the display of multimedia border-breaking elements. In this situation, to ensure that the interaction between the primary user account and the recommended accounts is reflected, the information display interface can be shown directly.

[0400] Optionally, the interface display method provided in this application embodiment further includes:

[0401] If the duration of an interaction on the first social content exceeds the interaction duration threshold, the display of the multimedia element that breaks the frame will fail.

[0402] The specific implementation details of the above-mentioned alternative solutions can be found in the foregoing content and will not be repeated here.

[0403] In summary, the interface display method provided in this application further enriches the interaction between the recommended account and the first user account by displaying and triggering multimedia frame-breaking elements.

[0404] Optionally, embodiments of this application also provide a method for triggering the interactive operation of the first social content, as well as two classification methods for multimedia frame-breaking elements.

[0405] It should be understood that the above-mentioned multiple options can be combined to achieve the desired effect. For example, in response to the interactive operation of the trigger hotspot of the first social content, a separate multimedia breaking frame element of the target biological object can be displayed in the information flow interface; in response to the toggle operation on the separate multimedia breaking frame element, the separate multimedia breaking frame element can be canceled, and a combined multimedia breaking frame element of the target biological object can be displayed.

[0406] Other combinations are all within the scope of protection of this application and will not be described further.

[0407] It should be understood that the interface display methods given in the above embodiments can also be used... Figure 9 The setup shown enables the link between biological objects and the information display interface to meet the needs of the information delivery party.

[0408] The following are device embodiments of this application. For details not described in detail in the device embodiments, please refer to the corresponding descriptions in the above method embodiments. They will not be repeated here.

[0409] Figure 13 A schematic diagram of an interface display device provided in an exemplary embodiment of this application is shown. The device includes:

[0410] Display module 1320 is used to display the information flow interface of the first user account. The information flow interface includes first social content sent by at least one recommended account. At least one biometric object is displayed in the display area of ​​the first social content.

[0411] The response module 1340 is used to respond to interactive operations on the first social content and display a multimedia frame-breaking element of the target biological object in at least one biological object in the information flow interface. The multimedia frame-breaking element is used to display the visual image of the target biological object. The display position of part or all of the display content of the multimedia frame-breaking element exceeds the coverage area corresponding to the display area of ​​the first social content.

[0412] The response module 1340 is also used to respond to trigger operations on multimedia broken-frame elements and display the information display interface associated with the target biological object.

[0413] Optionally, the response module 1340 is used to respond to interactive operations on the trigger hotspot of the first social content and display multimedia breaking elements in the information flow interface; wherein, the trigger hotspot is the display area of ​​the target biological object, or the trigger hotspot is an area determined based on the display position of the target biological object.

[0414] Optionally, the response module 1340 is used to respond to interactive operations on the trigger hotspot by displaying a single multimedia breaking frame element of the target biological object in the information flow interface, wherein the single multimedia breaking frame element is used to display the individual visual image of the target biological object; or, in response to interactive operations on the trigger hotspot, displaying a combined multimedia breaking frame element of the target biological object in the information flow interface, wherein the combined multimedia breaking frame element is used to display the combined visual image of the target biological object and other biological objects besides the target biological object.

[0415] Optionally, the first social content includes at least a first trigger hotspot and a second trigger hotspot, where a first biological object is displayed in the first trigger hotspot and a second biological object is displayed in the second trigger hotspot; the response module 1340 is used to respond to interactive operations on the first or second trigger hotspot by displaying a first combined multimedia frame-breaking element in the information flow interface, the first combined multimedia frame-breaking element being used to display the combined visual image of the first biological object and the second biological object; or, in response to interactive operations on the first trigger hotspot, a second combined multimedia frame-breaking element is displayed in the information flow interface, the second combined multimedia frame-breaking element being used to display the combined visual image of the first biological object and a third biological object, the third biological object being a biological object not displayed in the first social content.

[0416] Optionally, the target biological object corresponds to at least a first multimedia breaking frame element and a second multimedia breaking frame element; the response module 1340 is used to respond to the interactive operation on the trigger hotspot of the first social content, and display the first multimedia breaking frame element in the information flow interface, wherein the display priority of the first multimedia breaking frame element is higher than the display priority of the second multimedia breaking frame element; the response module 1340 is also used to respond to the switching operation on the first multimedia breaking frame element, cancel the display of the first multimedia breaking frame element, and display the second multimedia breaking frame element.

[0417] Optionally, the response module 1340 is used to respond to interactive operations on the first social content, display a frame-breaking effect of the target biological object in the information flow interface, the frame-breaking effect is used to indicate the dynamic display process of the target biological object moving from the display area of ​​the first social content to other display areas in the information flow interface other than the display area of ​​the first social content; cancel the display of the frame-breaking effect, and display multimedia frame-breaking elements in the information flow interface.

[0418] Optionally, the response module 1340 is configured to display a multimedia pop-up element in the information feed interface in response to a continuous press operation on the first social content; or, in response to a swipe operation on the first social content, display a multimedia pop-up element in the information feed interface; or, in response to a single click operation on the first social content, display a multimedia pop-up element in the information feed interface; or, in response to a double click operation on the first social content, display a multimedia pop-up element in the information feed interface; or, in response to a touch operation on the first social content, display a multimedia pop-up element in the information feed interface.

[0419] Optionally, the response module 1340 is used to respond to the trigger operation on the multimedia broken frame element, display the interactive effects corresponding to the target biological object; cancel the display of interactive effects, and display the information display interface.

[0420] Optionally, the response module 1340 is used to respond to a trigger operation on a target body part of the target biological object, display the first interactive effect corresponding to the target body part; cancel the display of the first interactive effect, and display the first information display interface corresponding to the target body part.

[0421] Optionally, the response module 1340 is used to respond to a trigger operation on a first body part and display a first interactive effect corresponding to the first body part; and to respond to a trigger operation on a second body part and display a first interactive effect corresponding to the second body part; wherein the first body part and the second body part are different body parts, and the first interactive effect corresponding to the first body part and the first interactive effect corresponding to the second body part are different interactive effects.

[0422] Optionally, the response module 1340 is also used to cancel the display of the first interactive effect and display other information display interfaces corresponding to the target biological object, excluding the first information display interface.

[0423] Optionally, the response module 1340 is used to respond to a trigger operation on a target associated object of the target biological object, display a second interactive effect corresponding to the target associated object, the target associated object including objects around the target biological object and / or decorations worn by the target biological object; cancel the display of the second interactive effect, and display a second information display interface corresponding to the target associated object.

[0424] Optionally, the response module 1340 is used to respond to a trigger operation on the first associated object and display the second interactive effect corresponding to the first associated object; and to respond to a trigger operation on the second associated object and display the second interactive effect corresponding to the second associated object; wherein the first associated object and the second associated object are different associated objects of the target biological object, and the second interactive effect corresponding to the first associated object and the second interactive effect corresponding to the second associated object are different interactive effects.

[0425] Optionally, the response module 1340 is also used to cancel the display of the second interactive effect and display other information display interfaces corresponding to the target biological object, excluding the second information display interface.

[0426] Optionally, the first social content also displays at least one recommended object. The response module 1340 is also used to respond to interactive operations on the recommended object, displaying the display effects of the recommended object in the information flow interface; canceling the display effects and displaying the information display interface corresponding to the recommended object.

[0427] Optionally, the response module 1340 is also used to respond to interactive operations on the first social content and to display an information display interface in the event that the multimedia frame-breaking element fails to display.

[0428] Figure 14 A schematic diagram of an interface display device provided in an exemplary embodiment of this application is shown. The device includes:

[0429] Display module 1420 is used to display the information flow interface of the first user account. The information flow interface includes first social content sent by at least one recommended account. At least one biological object is displayed in the display area of ​​the first social content. The target biological object in the at least one biological object corresponds to at least two interactive parts.

[0430] The response module 1440 is used to respond to a trigger operation on the first interactive part of the at least two interactive parts and display a third information display interface associated with the first interactive part.

[0431] The response module 1440 is also configured to respond to a trigger operation on the second interactive part of the at least two interactive parts, and display a fourth information display interface associated with the second interactive part, wherein the third information display interface and the fourth information display interface are different interfaces.

[0432] Optionally, the response module 1440 is used to respond to a trigger operation on the first interactive part, display the third interactive effect corresponding to the first interactive part; cancel the display of the third interactive effect, and display the third information display interface.

[0433] Optionally, at least two interactive parts include at least one of the following: a body part of the target creature; the location of an object surrounding the target creature; or the location of an ornament worn by the target creature.

[0434] Optionally, the response module 1440 is further configured to respond to interactive operations on the first social content by displaying a multimedia frame-breaking element of the target biological object in the information flow interface. The multimedia frame-breaking element is used to display the visual image of the target biological object, and the display position of part or all of the display content of the multimedia frame-breaking element exceeds the coverage area corresponding to the display area of ​​the first social content. In response to a trigger operation on the multimedia frame-breaking element, the information display interface associated with the target biological object is displayed.

[0435] Optionally, the response module 1440 is used to respond to interactive operations on the trigger hotspot of the first social content and display multimedia breaking elements in the information flow interface; wherein, the trigger hotspot is the display area of ​​the target biological object, or the trigger hotspot is an area determined based on the display position of the target biological object.

[0436] Optionally, the response module 1440 is used to respond to interactive operations on the trigger hotspot by displaying a single multimedia breaking frame element of the target biological object in the information flow interface, wherein the single multimedia breaking frame element is used to display the individual visual image of the target biological object; or, in response to interactive operations on the trigger hotspot, displaying a combined multimedia breaking frame element of the target biological object in the information flow interface, wherein the combined multimedia breaking frame element is used to display the combined visual image of the target biological object and other biological objects besides the target biological object.

[0437] Optionally, the first social content includes at least a first trigger hotspot and a second trigger hotspot, where a first biological object is displayed in the first trigger hotspot and a second biological object is displayed in the second trigger hotspot; the response module 1440 is used to respond to interactive operations on the first or second trigger hotspot by displaying a first combined multimedia frame-breaking element in the information flow interface, the first combined multimedia frame-breaking element being used to display the combined visual image of the first biological object and the second biological object; or, in response to interactive operations on the first trigger hotspot, a second combined multimedia frame-breaking element is displayed in the information flow interface, the second combined multimedia frame-breaking element being used to display the combined visual image of the first biological object and a third biological object, the third biological object being a biological object not displayed in the first social content.

[0438] Optionally, the target biological object corresponds to at least a first multimedia breaking frame element and a second multimedia breaking frame element; the response module 1440 is used to respond to the interactive operation on the trigger hotspot of the first social content, and display the first multimedia breaking frame element in the information flow interface, wherein the display priority of the first multimedia breaking frame element is higher than the display priority of the second multimedia breaking frame element; the response module 1340 is also used to respond to the switching operation on the first multimedia breaking frame element, cancel the display of the first multimedia breaking frame element, and display the second multimedia breaking frame element.

[0439] Optionally, the response module 1440 is used to respond to interactive operations on the first social content, display a frame-breaking effect of the target biological object in the information flow interface, the frame-breaking effect is used to indicate the dynamic display process of the target biological object moving from the display area of ​​the first social content to other display areas in the information flow interface other than the display area of ​​the first social content; cancel the display of the frame-breaking effect, and display multimedia frame-breaking elements in the information flow interface.

[0440] Optionally, the response module 1440 is configured to display a multimedia pop-up element in the information feed interface in response to a continuous press operation on the first social content; or, in response to a swipe operation on the first social content, display a multimedia pop-up element in the information feed interface; or, in response to a single click operation on the first social content, display a multimedia pop-up element in the information feed interface; or, in response to a double click operation on the first social content, display a multimedia pop-up element in the information feed interface; or, in response to a touch operation on the first social content, display a multimedia pop-up element in the information feed interface.

[0441] Optionally, the response module 1440 is used to respond to the trigger operation on the multimedia frame-breaking element, display the interactive effects corresponding to the target biological object; cancel the display of interactive effects, and display the information display interface.

[0442] Optionally, the response module 1440 is further configured to respond to interactive operations on the recommended object by displaying display effects of the recommended object in the information flow interface; canceling the display effects and displaying the information display interface corresponding to the recommended object.

[0443] Optionally, the response module 1440 is also configured to respond to interactive operations on the first social content and display the information display interface in the event that the multimedia frame-breaking element fails to display.

[0444] Please refer to Figure 15This illustration shows a structural block diagram of a computer device 1500 provided in an exemplary embodiment of this application. The computer device 1500 may be a portable mobile terminal, such as a smartphone, tablet computer, MP3 player (Moving Picture Experts Group Audio Layer III), or MP4 player (Moving Picture Experts Group Audio Layer IV). The computer device 1500 may also be referred to as a user device, portable terminal, or other names.

[0445] Typically, computer device 1500 includes a processor 1501 and a memory 1502.

[0446] Processor 1501 may include one or more processing cores, such as a quad-core processor, an octa-core processor, etc. Processor 1501 may be implemented using at least one hardware form selected from DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), and PLA (Programmable Logic Array). Processor 1501 may also include a main processor and a coprocessor. The main processor, also known as a CPU (Central Processing Unit), is used to process data in the wake-up state; the coprocessor is a low-power processor used to process data in the standby state. In some embodiments, processor 1501 may integrate a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content to be displayed on the screen. In some embodiments, processor 1501 may also include an AI (Artificial Intelligence) processor, which is used to handle computational operations related to machine learning.

[0447] The memory 1502 may include one or more computer-readable storage media, which may be tangible and non-transitory. The memory 1502 may also include high-speed random access memory and non-volatile memory, such as one or more disk storage devices or flash memory devices. In some embodiments, the non-transitory computer-readable storage media in the memory 1502 are used to store at least one instruction, which is executed by the processor 1501 to implement the interface display method provided in the embodiments of this application.

[0448] In some embodiments, the computer device 1500 may also optionally include: a peripheral device interface 1503 and at least one peripheral device. Specifically, the peripheral device includes at least one of: a radio frequency circuit 1504, a touch display screen 1505, a camera assembly 1506, an audio circuit 1507, and a power supply 1508.

[0449] Peripheral interface 1503 can be used to connect at least one I / O (Input / Output) related peripheral device to processor 1501 and memory 1502. In some embodiments, processor 1501, memory 1502 and peripheral interface 1503 are integrated on the same chip or circuit board; in some other embodiments, any one or two of processor 1501, memory 1502 and peripheral interface 1503 can be implemented on separate chips or circuit boards, which is not limited in this embodiment.

[0450] The radio frequency (RF) circuit 1504 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The RF circuit 1504 communicates with communication networks and other communication devices via electromagnetic signals. The RF circuit 1504 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals back into electrical signals. Optionally, the RF circuit 1504 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a user identity module card, etc. The RF circuit 1504 can communicate with other terminals through at least one wireless communication protocol. This wireless communication protocol includes, but is not limited to: the World Wide Web, metropolitan area networks, intranets, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and / or WiFi networks. In some embodiments, the RF circuit 1504 may also include circuitry related to NFC (Near Field Communication), which is not limited in this application.

[0451] Touchscreen display 1505 is used to display a UI (User Interface). The UI may include graphics, text, icons, videos, and any combination thereof. Touchscreen display 1505 also has the ability to acquire touch signals on or above its surface. These touch signals can be input as control signals to processor 1501 for processing. Touchscreen display 1505 is used to provide virtual buttons and / or comment keyboards, also known as soft buttons and / or soft keyboards. In some embodiments, touchscreen display 1505 may be a single display, located on the front panel of computer device 1500; in other embodiments, there may be at least two touchscreen displays, respectively located on different surfaces of computer device 1500 or in a folded design; in still other embodiments, touchscreen display 1505 may be a flexible display, located on a curved or folded surface of computer device 1500. Furthermore, touchscreen display 1505 may also be configured as a non-rectangular, irregular shape, i.e., a non-rectangular screen. The touch display screen 1505 can be made of materials such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

[0452] The camera assembly 1506 is used to acquire images or videos. Optionally, the camera assembly 1506 includes a front-facing camera and a rear-facing camera. Typically, the front-facing camera is used for video calls or selfies, and the rear-facing camera is used for taking photos or videos. In some embodiments, there are at least two rear-facing cameras, which are any one of a main camera, a depth-sensing camera, and a wide-angle camera, to achieve background blurring by fusion of the main camera and the depth-sensing camera, and panoramic shooting and VR (Virtual Reality) shooting by fusion of the main camera and the wide-angle camera. In some embodiments, the camera assembly 1506 may also include a flash. The flash can be a single-color temperature flash or a dual-color temperature flash. A dual-color temperature flash is a combination of a warm-light flash and a cool-light flash, which can be used for light compensation at different color temperatures.

[0453] Audio circuitry 1507 provides an audio interface between the user and computer device 1500. Audio circuitry 1507 may include a microphone and a speaker. The microphone is used to collect sound waves from the user and the environment, converting the sound waves into electrical signals that are input to processor 1501 for processing, or input to radio frequency circuitry 1504 for voice communication. For stereo sound acquisition or noise reduction purposes, multiple microphones may be used, each located at a different location within computer device 1500. The microphone may also be an array microphone or an omnidirectional microphone. The speaker is used to convert electrical signals from processor 1501 or radio frequency circuitry 1504 into sound waves. The speaker may be a conventional diaphragm speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can convert electrical signals not only into audible sound waves but also into inaudible sound waves for purposes such as distance measurement. In some embodiments, audio circuitry 1507 may also include a headphone jack.

[0454] Power supply 1508 is used to supply power to the various components in computer device 1500. Power supply 1508 can be AC ​​power, DC power, a disposable battery, or a rechargeable battery. When power supply 1508 includes a rechargeable battery, the rechargeable battery can be a wired rechargeable battery or a wireless rechargeable battery. A wired rechargeable battery is a battery that is charged via a wired line, and a wireless rechargeable battery is a battery that is charged via a wireless coil. The rechargeable battery can also be used to support fast charging technology.

[0455] In some embodiments, the computer device 1500 further includes one or more sensors 1509. The one or more sensors 1509 include, but are not limited to, an accelerometer 1510, a gyroscope 1511, a pressure sensor 1512, an optical sensor 1513, and a proximity sensor 1514.

[0456] Accelerometer 1510 can detect the magnitude of acceleration along the three coordinate axes of a coordinate system established by computer device 1500. For example, accelerometer 1510 can be used to detect the components of gravitational acceleration along the three coordinate axes. Processor 1501 can control touchscreen display 1505 to display the user interface in landscape or portrait view based on the gravitational acceleration signal acquired by accelerometer 1510. Accelerometer 1510 can also be used for games or for acquiring user motion data.

[0457] The gyroscope sensor 1511 can detect the orientation and rotation angle of the computer device 1500. The gyroscope sensor 1511 can work in conjunction with the accelerometer sensor 1510 to acquire 3D motion data from the user on the computer device 1500. Based on the data acquired by the gyroscope sensor 1511, the processor 1501 can perform the following functions: motion sensing (e.g., changing the UI based on the user's tilt), image stabilization during shooting, game control, and inertial navigation.

[0458] The pressure sensor 1512 can be disposed on the side bezel of the computer device 1500 and / or on the lower layer of the touch display screen 1505. When the pressure sensor 1512 is disposed on the side bezel of the computer device 1500, it can detect the user's grip signal on the computer device 1500 and perform left / right hand recognition or quick operation based on the grip signal. When the pressure sensor 1512 is disposed on the lower layer of the touch display screen 1505, it can control operable controls on the UI interface based on the user's pressure operation on the touch display screen 1505. Operable controls include at least one of button controls, scroll bar controls, icon controls, and menu controls.

[0459] An optical sensor 1513 is used to collect ambient light intensity. In one embodiment, the processor 1501 can control the display brightness of the touch screen 1505 based on the ambient light intensity collected by the optical sensor 1513. Specifically, when the ambient light intensity is high, the display brightness of the touch screen 1505 is increased; when the ambient light intensity is low, the display brightness of the touch screen 1505 is decreased. In another embodiment, the processor 1501 can also dynamically adjust the shooting parameters of the camera assembly 1506 based on the ambient light intensity collected by the optical sensor 1513.

[0460] The proximity sensor 1514, also known as a distance sensor, is typically located on the front of the computer device 1500. The proximity sensor 1514 is used to detect the distance between the user and the front of the computer device 1500. In one embodiment, when the proximity sensor 1514 detects that the distance between the user and the front of the computer device 1500 is gradually decreasing, the processor 1501 controls the touchscreen display 1505 to switch from a screen-on state to a screen-off state; when the proximity sensor 1514 detects that the distance between the user and the front of the computer device 1500 is gradually increasing, the processor 1501 controls the touchscreen display 1505 to switch from a screen-off state to a screen-on state.

[0461] Those skilled in the art will understand that Figure 15 The structure shown does not constitute a limitation on the computer device 1500, and may include more or fewer components than shown, or combine certain components, or use different component arrangements.

[0462] This application also provides a computer-readable storage medium storing a computer program that is executed by a processor to implement the interface display method described above.

[0463] This application also provides a chip, which includes programmable logic circuits and / or program instructions, for implementing the interface display method described above when the electronic device on which the chip is installed is running.

[0464] This application also provides a computer program product, which includes computer instructions stored in a computer-readable storage medium. The processor reads and executes the computer instructions from the computer-readable storage medium to implement the interface display method described above.

[0465] It should be understood that "multiple" as used in this article refers to two or more. "And / or" describes the relationship between related objects, indicating that three relationships can exist. For example, A and / or B can represent: A alone, A and B simultaneously, or B alone. The character " / " generally indicates that the preceding and following related objects have an "or" relationship.

[0466] Those skilled in the art will understand that all or part of the steps of the above embodiments can be implemented by hardware or by a program instructing related hardware. The program can be stored in a computer-readable storage medium, such as a read-only memory, a disk, or an optical disk.

[0467] The above description is merely an optional embodiment of this application and is not intended to limit this application. Any modifications, equivalent substitutions, improvements, etc., made within the spirit and principles of this application should be included within the protection scope of this application.

Claims

1. A method for displaying an interface, characterized in that, The method includes: The information flow interface of the first user account is displayed. The information flow interface includes first social content sent by at least one recommended account. At least one biological object is displayed in the display area of ​​the first social content. In response to an interactive operation on the first social content, a multimedia frame-breaking element of the target biological object among the at least one biological object is displayed in the information flow interface. The multimedia frame-breaking element is used to display the visual image of the target biological object. The display position of part or all of the display content of the multimedia frame-breaking element exceeds the coverage area corresponding to the display area of ​​the first social content. In response to a trigger operation on the multimedia frame-breaking element, the information display interface associated with the target biological object is displayed.

2. The method according to claim 1, characterized in that, The response to the interactive operation on the first social content, displaying a multimedia broken-frame element of the target biological object among the at least one biological object in the information flow interface, includes: In response to an interactive operation on the trigger hotspot of the first social content, the multimedia frame-breaking element is displayed in the information flow interface; The trigger hot zone is either the display area of ​​the target biological object or an area determined based on the display position of the target biological object.

3. The method according to claim 2, characterized in that, The interactive operation in response to the trigger hotspot of the first social content, displaying the multimedia pop-up element in the information flow interface, includes: In response to an interactive operation on the trigger hotspot, a separate multimedia frame-breaking element of the target biological object is displayed in the information flow interface. The separate multimedia frame-breaking element is used to display the individual visual image of the target biological object. or, In response to an interactive operation on the trigger hotspot, a combined multimedia frame-breaking element of the target biological object is displayed in the information flow interface. The combined multimedia frame-breaking element is used to display the visual image of the target biological object and other biological objects besides the target biological object combined.

4. The method according to claim 3, characterized in that, The first social content includes at least a first trigger hot zone and a second trigger hot zone, wherein a first biological object is displayed in the first trigger hot zone and a second biological object is displayed in the second trigger hot zone; The interaction response to the trigger hotspot, displaying the combined multimedia frame-breaking element of the target biological object in the information flow interface, includes: In response to an interactive operation on the first trigger hot zone or the second trigger hot zone, a first combined multimedia frame-breaking element is displayed in the information flow interface. The first combined multimedia frame-breaking element is used to display the visual image of the combination of the first biological object and the second biological object. or, In response to an interactive operation on the first trigger hotspot, a second combined multimedia breaking frame element is displayed in the information flow interface. The second combined multimedia breaking frame element is used to display the combined visual image of the first biological object and the third biological object, wherein the third biological object is a biological object not displayed in the first social content.

5. The method according to claim 2, characterized in that, The target biological object corresponds to at least a first multimedia frame-breaking element and a second multimedia frame-breaking element; In response to an interactive operation on the trigger hotspot of the first social content, the multimedia pop-up element is displayed in the information flow interface, including: In response to an interactive operation on the trigger hotspot of the first social content, the first multimedia breaking frame element is displayed in the information flow interface, and the display priority of the first multimedia breaking frame element is higher than that of the second multimedia breaking frame element. The method further includes: In response to a toggle operation on the first multimedia breaking frame element, the display of the first multimedia breaking frame element is canceled, and the second multimedia breaking frame element is displayed.

6. The method according to any one of claims 1 to 5, characterized in that, The response to the interactive operation on the first social content, displaying a multimedia broken-frame element of the target biological object among the at least one biological object in the information flow interface, includes: In response to an interactive operation on the first social content, a frame-breaking effect of the target biological object is displayed in the information flow interface. The frame-breaking effect is used to indicate the dynamic display process of the target biological object moving from the display area of ​​the first social content to other display areas in the information flow interface other than the display area of ​​the first social content. Cancel the display of the frame-breaking effect and display the multimedia frame-breaking element in the information flow interface.

7. The method according to any one of claims 1 to 5, characterized in that, The response to the interactive operation on the first social content, displaying a multimedia broken-frame element of the target biological object among the at least one biological object in the information flow interface, includes: In response to a continuous press operation on the first social content, the multimedia frame-breaking element is displayed on the information flow interface; Alternatively, in response to a swipe operation on the first social content, the multimedia frame-breaking element can be displayed on the information feed interface; Alternatively, in response to a click operation on the first social content, the multimedia pop-up element can be displayed on the information flow interface; Alternatively, in response to a double-click operation on the first social content, the multimedia frame-breaking element is displayed on the information flow interface; Alternatively, in response to a touch operation on the first social content, the multimedia pop-up element can be displayed in the feed interface.

8. The method according to any one of claims 1 to 5, characterized in that, The trigger operation in response to the multimedia frame-breaking element displays the information display interface associated with the target biological object, including: In response to a trigger operation on the multimedia frame-breaking element, the interactive effects corresponding to the target biological object are displayed; Cancel the display of the interactive effects and display the information display interface.

9. The method according to claim 8, characterized in that, The trigger operation in response to the multimedia frame-breaking element displays the interactive effects corresponding to the target biological object, including: In response to a trigger operation on a target body part of the target biological object, a first interactive effect corresponding to the target body part is displayed; The step of canceling the display of the interactive effects and displaying the information display interface includes: Cancel the display of the first interactive effect and display the first information display interface corresponding to the target body part.

10. The method according to claim 9, characterized in that, The trigger operation in response to a target body part of the target biological object displays a first interactive effect corresponding to the target body part, including: In response to a trigger operation on the first body part, the first interactive effect corresponding to the first body part is displayed; In response to a trigger action on the second body part, the first interactive effect corresponding to the second body part is displayed; The first body part and the second body part are different body parts, and the first interactive effect corresponding to the first body part and the first interactive effect corresponding to the second body part are different interactive effects.

11. The method according to claim 9, characterized in that, The method further includes: Cancel the display of the first interactive effect and display other information display interfaces corresponding to the target biological object, excluding the first information display interface.

12. The method according to claim 8, characterized in that, The trigger operation in response to the multimedia frame-breaking element displays the interactive effects corresponding to the target biological object, including: In response to a trigger operation on a target associated object of the target creature object, a second interactive effect corresponding to the target associated object is displayed, wherein the target associated object includes objects around the target creature object and / or decorations worn by the target creature object; The step of canceling the display of the interactive effects and displaying the information display interface includes: Cancel the display of the second interactive effect and display the second information display interface corresponding to the target associated object.

13. The method according to claim 12, characterized in that, The trigger operation in response to the target associated object of the target biological object displays the second interactive effect corresponding to the target associated object, including: In response to a trigger operation on the first associated object, the second interactive effect corresponding to the first associated object is displayed; In response to a trigger operation on the second associated object, display the second interactive effect corresponding to the second associated object; Wherein, the first associated object and the second associated object are different associated objects of the target biological object, and the second interactive effect corresponding to the first associated object and the second interactive effect corresponding to the second associated object are different interactive effects.

14. The method according to claim 12, characterized in that, The method further includes: The display of the second interactive effect is canceled, and the other information display interface corresponding to the target biological object is displayed, excluding the second information display interface.

15. The method according to any one of claims 1 to 5, characterized in that, The first social content also displays at least one recommended object, and the method further includes: In response to interactive operations on the recommended object, display effects of the recommended object are shown in the information flow interface; Cancel the display of the special effects and display the information display interface corresponding to the recommended object.

16. A method for displaying an interface, characterized in that, The method includes: The information flow interface of the first user account is displayed. The information flow interface includes first social content sent by at least one recommended account. At least one biological object is displayed in the display area of ​​the first social content. The target biological object in the at least one biological object has at least two interactive parts. In response to a trigger operation on the first interactive part of the at least two interactive parts, a third information display interface associated with the first interactive part is displayed; In response to a trigger operation on the second interactive part of the at least two interactive parts, a fourth information display interface associated with the second interactive part is displayed, wherein the third information display interface and the fourth information display interface are different interfaces; In response to the interactive operation on the first social content, a multimedia frame-breaking element of the target biological object is displayed in the information flow interface. The multimedia frame-breaking element is used to display the visual image of the target biological object. The display position of part or all of the display content of the multimedia frame-breaking element exceeds the coverage area corresponding to the display area of ​​the first social content. In response to a trigger operation on the multimedia frame-breaking element, the information display interface associated with the target biological object is displayed.

17. An interface display device, characterized in that, The device includes: The display module is used to display the information flow interface of the first user account. The information flow interface includes first social content sent by at least one recommended account, and at least one biological object is displayed in the display area of ​​the first social content. A response module is used to respond to interactive operations on the first social content and display a multimedia frame-breaking element of the target biological object among the at least one biological object in the information flow interface. The multimedia frame-breaking element is used to display the visual image of the target biological object. The display position of part or all of the display content of the multimedia frame-breaking element exceeds the coverage area corresponding to the display area of ​​the first social content. The response module is also used to respond to the trigger operation on the multimedia frame-breaking element and display the information display interface associated with the target biological object.

18. An interface display device, characterized in that, The device includes: The display module is used to display the information flow interface of the first user account. The information flow interface includes first social content sent by at least one recommended account. At least one biological object is displayed in the display area of ​​the first social content. The target biological object in the at least one biological object corresponds to at least two interactive parts. A response module is used to respond to a trigger operation on the first interactive part of the at least two interactive parts and display a third information display interface associated with the first interactive part. The response module is also used to respond to a trigger operation on the second interactive part of the at least two interactive parts, and to display a fourth information display interface associated with the second interactive part, wherein the third information display interface and the fourth information display interface are different interfaces. The response module is also used to respond to interactive operations on the first social content, display a multimedia frame-breaking element of the target biological object in the information flow interface, the multimedia frame-breaking element is used to display the visual image of the target biological object, and the display position of part or all of the display content of the multimedia frame-breaking element exceeds the coverage area corresponding to the display area of ​​the first social content. The response module is also used to respond to the trigger operation on the multimedia frame-breaking element and display the information display interface associated with the target biological object.

19. A computer device, characterized in that, The computer device includes a memory and a processor; The memory stores at least one piece of program code, which is loaded and executed by the processor to implement the interface display method as described in any one of claims 1 to 16.

20. A computer-readable storage medium, characterized in that, The storage medium stores a computer program, which is executed by a processor to implement the interface display method as described in any one of claims 1 to 16.

21. A chip, characterized in that, The chip includes programmable logic circuits and / or program instructions, and when an electronic device equipped with the chip is running, it is used to implement the interface display method as described in any one of claims 1 to 16.

22. A computer program product, characterized in that, The computer program product includes computer instructions stored in a computer-readable storage medium, and a processor reads from and executes the computer instructions to implement the interface display method as described in any one of claims 1 to 16.

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