Page display method, device, equipment and storage medium

Abstract

The present disclosure relates to a page display method, apparatus, device, and storage medium, and relates to the field of multimedia technologies. The method includes: playing a multimedia resource on a playback page; when the playback duration of the multimedia resource reaches a first duration, displaying an interaction invitation interface of a target object, and displaying associated information of the target object and a first interaction control on the interaction invitation interface; and in response to a trigger operation on the first interaction control, jumping to the virtual space of the target object. This method can enable users to more intuitively and simply understand the object and the content in the virtual space through the display of object information and the transmission of content in its virtual space. Moreover, it further provides a convenient jumping method, greatly shortening the operation path from the display of the multimedia resource to jumping to the virtual space of the object, not only improving the utilization rate, recommendation effect, and recommendation efficiency of information recommendation, but also improving the human-computer interaction efficiency.

Description

Technical Field

[0001] The present disclosure relates to the field of multimedia technologies, and in particular, to a page display method, apparatus, device, and storage medium. Background Art

[0002] With the development of multimedia technologies, multimedia resources are used more and more widely. For example, a terminal plays a multimedia resource for indicating a certain piece of information, such as an application, an item, etc., in a playback page to recommend the information.

[0003] In related technologies, generally, a multimedia resource of the information is played in a playback page, and a viewing control of the information is displayed on the playback page. Simple information such as the name and icon of the information is displayed on the viewing control. However, since the information transmitted by the viewing control is relatively simple, the user's interest level is low, reducing the recommendation effect and efficiency of the information. Summary of the Invention

[0004] The present disclosure provides a page display method, apparatus, device, and storage medium. By this method, not only the utilization rate, recommendation effect, and recommendation efficiency of information recommendation are improved, but also the human-computer interaction efficiency is improved. The technical solution of the present disclosure is as follows:

[0005] According to one aspect of the embodiments of the present disclosure, there is provided a page display method, the method including:

[0006] Playing a multimedia resource in a playback page;

[0007] When the playback duration of the multimedia resource reaches a first duration, displaying an interaction invitation interface of a target object, and displaying associated information of the target object and a first interaction control on the interaction invitation interface, where the associated information includes relevant data in a virtual space;

[0008] Responding to a trigger operation on the first interaction control, and jumping to the virtual space of the target object.

[0009] According to another aspect of the embodiments of the present disclosure, there is provided a page display apparatus, the apparatus including:

[0010] A playing unit configured to execute playing a multimedia resource in a playback page;

[0011] A display unit configured to execute, when the playback duration of the multimedia resource reaches a first duration, displaying an interaction invitation interface of a target object, and displaying associated information of the target object and a first interaction control on the interaction invitation interface, where the associated information includes relevant data in a virtual space;

[0012] The jump unit is configured to perform a jump to the virtual space of the target object in response to a trigger operation on the first interaction control.

[0013] In some embodiments, the display unit is configured to perform:

[0014] Display the multimedia resources of the target object on the interaction invitation interface, and display invitation options on the multimedia resources of the target object, where the invitation options include the first interaction control.

[0015] In some embodiments, when the virtual space is a live broadcast room, the multimedia resources of the target object include at least one of the live broadcast clips of the target object, the key information of the target object, and the key information of the live broadcast clips;

[0016] When the virtual space is the personal page of the target object, the multimedia resources of the target object include at least one of the image of the target object, the key information, and the interaction requirements.

[0017] In some embodiments, the display unit is configured to perform:

[0018] Display the first interaction control on the interaction invitation interface, and display an icon for entering the virtual space on the first interaction control.

[0019] In some embodiments, the display unit is further configured to perform at least one of the following:

[0020] Play a sound during the process of displaying the icon;

[0021] Issue a vibration reminder during the process of displaying the icon.

[0022] In some embodiments, the jump unit is configured to perform:

[0023] In response to a trigger operation on the first interaction control, if the target application where the virtual space is located has been installed, jump to the virtual space within the target application;

[0024] In response to a trigger operation on the first interaction control, if the target application where the virtual space is located has not been installed, jump to the download page of the target application, and in response to downloading and starting the target application based on the download page, jump to the virtual space within the target application.

[0025] In some embodiments, the jump unit is configured to perform:

[0026] Jump to the live broadcast room page of the target object within the target application; or,

[0027] Jump to the personal page of the target object within the target application.

[0028] In some embodiments, the personal page of the target object includes the personal profile page and / or the personal work page of the target object.

[0029] In some embodiments, the display unit is further configured to execute:

[0030] After the interaction invitation interface is displayed for a second duration, cancel the display of the interaction invitation interface, where the second duration is greater than the first duration.

[0031] In some embodiments, a second interaction control is further displayed on the playback page, and the second interaction control is used to jump to the virtual space of the target object. The display unit is further configured to execute:

[0032] Overlay and display the interaction invitation interface on the second interaction control; or,

[0033] Cancel the display of the second interaction control and display the interaction invitation interface.

[0034] In some embodiments, the display unit is configured to execute:

[0035] Switch the multimedia resource displayed on the playback page to the associated information to display the interaction invitation interface;

[0036] Display the shaking of the first interaction control on the interaction invitation interface.

[0037] According to another aspect of the embodiments of the present disclosure, a terminal is provided, and the terminal includes:

[0038] One or more processors;

[0039] A memory for storing program code executable by the processor;

[0040] Wherein, the processor is configured to execute the program code to implement the above page display method.

[0041] According to another aspect of the embodiments of the present disclosure, a computer-readable storage medium is provided. When the program code in the computer-readable storage medium is executed by the processor of the terminal, the terminal can execute the above page display method.

[0042] According to another aspect of the embodiments of the present disclosure, a computer program product is provided, including a computer program, and when the computer program is executed by a processor, the above page display method is implemented.

[0043] An embodiment of the present disclosure provides a page display method. In this method, when the playing duration of a multimedia resource reaches a first duration, it indicates that the user has not closed the multimedia resource during this period, that is, it indicates that the user has the intention to watch the multimedia resource at this time. Furthermore, an interactive invitation interface is displayed at this time. The associated information of the target object and the first interactive control are displayed on the interactive invitation interface. By displaying the object information and transmitting the content in its virtual space, the user can more intuitively and simply understand the object and the content of the virtual space. Moreover, a convenient jump method is further provided, which greatly shortens the operation path from the display of the multimedia resource to jumping to the virtual space of the object, not only improving the utilization rate, recommendation effect, and recommendation efficiency of information recommendation, but also improving the human-computer interaction efficiency.

[0044] It should be understood that the above general description and the following detailed description are only exemplary and explanatory, and do not limit the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0045] The accompanying drawings herein are incorporated into the specification and constitute a part of this specification, showing embodiments consistent with the present disclosure, and are used together with the specification to explain the principles of the present disclosure, and do not constitute an improper limitation to the present disclosure.

[0046] Figure 1 is a schematic diagram of an implementation environment shown according to an exemplary embodiment.

[0047] Figure 2 is a flowchart of a page display method shown according to an exemplary embodiment.

[0048] Figure 3 is a flowchart of another page display method shown according to an exemplary embodiment.

[0049] Figure 4 is a schematic diagram of a playing page shown according to an exemplary embodiment.

[0050] Figure 5 is a schematic diagram of an interactive invitation interface shown according to an exemplary embodiment.

[0051] Figure 6 is a schematic diagram of another interactive invitation interface shown according to an exemplary embodiment.

[0052] Figure 7 is a schematic diagram of still another interactive invitation interface shown according to an exemplary embodiment.

[0053] Figure 8 is a flowchart of still another page display method shown according to an exemplary embodiment.

[0054] Figure 9It is a flowchart of yet another page display method shown according to an exemplary embodiment.

[0055] Figure 10 It is a schematic diagram of an interactive invitation interface shown according to an exemplary embodiment.

[0056] Figure 11 It is a flowchart of yet another page display method shown according to an exemplary embodiment.

[0057] Figure 12 It is a block diagram of a page display device shown according to an exemplary embodiment.

[0058] Figure 13 It is a block diagram of a terminal shown according to an exemplary embodiment. Detailed implementation manners

[0059] In order to enable those of ordinary skill in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0060] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and do not necessarily have to be used to describe a specific order or sequence. It should be understood that such data used can be interchanged under appropriate circumstances so that the embodiments of the present disclosure described here can be implemented in an order different from those illustrated or described here. The implementation manners described in the following exemplary embodiments do not represent all implementation manners consistent with the present disclosure. On the contrary, they are only examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0061] It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data for analysis, stored data, displayed data, etc.) and signals involved in the present disclosure are all authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data need to comply with relevant laws, regulations and standards of relevant countries and regions. For example, the associated information, user information, etc. involved in the present disclosure are all obtained under full authorization.

[0062] The page display method provided by the embodiments of the present disclosure can be executed by a terminal. Figure 1 It is a schematic diagram of an implementation environment provided by the embodiments of the present disclosure. Refer to Figure 1, the implementation environment includes: a terminal 101 and a server 102. In the embodiments of the present disclosure, the terminal 101 is used to play multimedia resources, and the multimedia resources are used to recommend target applications. In some embodiments, a preset application is installed on the terminal 101, and the terminal 101 plays multimedia resources at a certain exposure position of the preset application. The exposure position may be the startup page of the preset application or other pages within the preset application. Both the preset application and the target application may be shopping applications, news applications, search applications, video applications, social applications, etc., and the preset application and the target application may be the same application, which is not specifically limited herein. The server 102 is the background server of the preset application and is used to provide multimedia resources for the terminal 101.

[0063] The terminal 101 may be at least one of devices such as a smart phone, a smart watch, a desktop computer, a laptop computer, a virtual reality terminal, an augmented reality terminal, a wireless terminal, and a laptop portable computer. The terminal 101 has a communication function and can access a wired network or a wireless network. The terminal 101 may generally refer to one of multiple terminals, and those skilled in the art can understand that the number of the above terminals may be more or less. The server 102 may be an independent physical server, or a server cluster or a distributed file system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms. In some embodiments, the server 102 is directly or indirectly connected to the terminal 101 through a wired or wireless communication method, which is not limited in the embodiments of the present disclosure. Optionally, the number of the above servers 102 may be more or less, which is not limited in the embodiments of the present disclosure. Of course, the server 102 may also include other functional servers to provide more comprehensive and diverse services. Among them, the server 102 undertakes the main computing work, and the terminal 101 undertakes the secondary computing work; or, the server 102 undertakes the secondary computing work, and the terminal 101 undertakes the main computing work; or, the server 102 or the terminal 101 can separately undertake the computing work, which is not limited in the embodiments of the present disclosure.

[0064] Figure 2 is a flowchart of a page display method shown according to an exemplary embodiment, as Figure 2 shown, this method is executed by the terminal, and this method includes the following steps:

[0065] In step S201, the terminal plays multimedia resources on the playback page.

[0066] In the embodiments of the present disclosure, the multimedia resource can be any multimedia resource, or can be the multimedia resource of the target object or target application, so as to recommend the target object or target application. The multimedia resource includes at least one of video, image and text.

[0067] In step S202, when the playing duration of the multimedia resource reaches the first duration, the terminal displays an interaction invitation interface of the target object, and displays the associated information of the target object and the first interaction control on the interaction invitation interface, where the associated information includes relevant data in the virtual space.

[0068] In the embodiments of the present disclosure, the virtual space can be the live broadcast room, personal page, etc. of the target object. Further, the personal page can be the personal introduction page, personal work page, etc. of the target object.

[0069] Optionally, the virtual space is located within the target application. When the target application has a live broadcast function, the virtual space of the target object can be the live broadcast room or personal page of the target object within the target application. When the target application has a social function, the virtual space of the target object can be the personal page of the target object within the target application or the conversation page with the target object.

[0070] Correspondingly, when the virtual space is a live broadcast room, the associated information is data related to the live broadcast room, such as a live broadcast clip. When the virtual space is a personal page, the associated information is data related to the personal page, such as an image of the target object.

[0071] In the embodiments of the present disclosure, the associated information includes but is not limited to information in the form of video, image, text, etc.

[0072] Among them, the playing page and the interaction invitation interface can be pages within the same application, or can be pages within different applications. In the embodiments of the present disclosure, the case where the playing page and the interaction invitation interface are pages within the same application is taken as an example for illustration.

[0073] In step S203, the terminal jumps to the virtual space of the target object in response to the triggering operation on the first interaction control.

[0074] In the embodiments of the present disclosure, the triggering operation on the first interaction control can be a click operation, a swipe operation, a drag operation, etc., which is not specifically limited herein.

[0075] In some embodiments, the preset area of the interaction invitation interface is the trigger response area, that is, in response to the triggering operation on the preset area on the interaction invitation interface, the terminal jumps to the virtual space of the target object.

[0076] In the embodiments of the present disclosure, the associated information can include the live broadcast clip of the user; information such as the image of the user, the user profile, etc.

[0077] In an embodiment of the present disclosure, the virtual space may be a page of a target object within a target application, and the playback page may be a page within the target application or a page outside the target application. That is, the playback page and the virtual space may belong to the same application or may not belong to the same application as the virtual space. Moreover, the target application may be an application installed on the terminal or an application not installed on the terminal. Correspondingly, the process by which the terminal jumps to the virtual space of the target object in response to a trigger operation on the first interaction control includes the following three implementation manners.

[0078] In one implementation manner, the playback page and the virtual space belong to the same application. Then, in response to a trigger operation on the first interaction control, the terminal performs a page jump within the target application and directly jumps from the interaction invitation interface to the virtual space of the target object within the target application.

[0079] In another implementation manner, the playback page and the virtual space do not belong to the same application, and the target application is installed on the terminal. Then, in response to a trigger operation on the first interaction control, the terminal starts the target application and jumps to the virtual space of the target object within the target application.

[0080] In another implementation manner, the playback page and the virtual space do not belong to the same application, and the target application is not installed on the terminal. Then, in response to a trigger operation on the first interaction control, the terminal jumps to the download page of the target application. In response to downloading and starting the target application based on the download page, it jumps to the virtual space of the target object within the target application.

[0081] In an embodiment of the present disclosure, the terminal obtains the association information of any object with the authorization and permission of the object. Among them, an authorization interface is displayed on the terminal used by the object. The authorization interface displays prompt information, an agree control, and a disagree control. The prompt information is used to prompt for obtaining the association information of the object. The agree control is used to indicate that the object agrees to obtain its association information. In response to a trigger operation of the object on the agree control, the terminal obtains the association information of the object.

[0082] An embodiment of the present disclosure provides a page display method. In this method, when the playing duration of a multimedia resource reaches a first duration, it indicates that the user has not closed the multimedia resource during this period, that is, it indicates that the user has the intention to watch the multimedia resource at this time. Furthermore, an interactive invitation interface is displayed at this time. The associated information of the target object and a first interactive control are displayed on the interactive invitation interface. By displaying the object information and transmitting the content in its virtual space, the user can more intuitively and simply understand the object and the content of the virtual space. Moreover, a convenient jump method is further provided, greatly shortening the operation path from the display of the multimedia resource to jumping to the virtual space of the object, not only improving the utilization rate, recommendation effect, and recommendation efficiency of information recommendation, but also improving the human-computer interaction efficiency.

[0083] In some embodiments, displaying the associated information of the target object and the first interactive control on the interactive invitation interface includes: displaying the multimedia resource of the target object on the interactive invitation interface, and displaying an invitation option on the multimedia resource of the target object, where the invitation option includes the first interactive control.

[0084] In this embodiment, displaying the multimedia resource of the target object on the interactive invitation interface, where the invitation option includes the first interactive control, that is, the target object invites the user to interact through its multimedia resource, increasing the user's interest in the displayed content, and further promoting the user to trigger the first interactive control to interact with the target object, improving the utilization rate of the recommended information.

[0085] In some embodiments, when the virtual space is a live broadcast room, the multimedia resource of the target object includes at least one of the live broadcast segment of the target object, the key information of the target object, and the key information of the live broadcast segment; when the virtual space is the personal page of the target object, the multimedia resource of the target object includes at least one of the image of the target object, the key information, and the interaction requirement.

[0086] In this embodiment, when the virtual space is a live broadcast room, the live broadcast clip of the target object, the key information of the target object, the key information of the live broadcast clip, etc. are displayed on the interaction invitation interface. Displaying the live broadcast information of the target object in this way not only avoids the extra generation of multimedia resources and saves resources, but also enables users to more intuitively and simply understand the object and the content of the live broadcast room through these information, realizing the effective transmission of the content information of the virtual space. Based on these information, users can further understand the virtual space, improve the user's interest in the live broadcast room, and then promote the user to trigger the first interaction control to interact, improving the utilization rate of the recommended live broadcast room. When the virtual space is the personal page of the target object, the image, key information, interaction requirements, etc. of the target object are displayed on the interaction invitation interface. This not only avoids the extra generation of multimedia resources and saves resources, but also enables users to more intuitively and simply understand the object and the content of the personal page through these information, realizing the effective transmission of the content information of the personal page. Based on these information, users can further understand the virtual space, improve the user's interest in the personal page of the target object, and then promote the user to trigger the first interaction control to interact, increasing the efficiency of the user entering the virtual space of the target object and improving the utilization rate of the recommended personal page.

[0087] In some embodiments, displaying a first interaction control on the interaction invitation interface includes: displaying a first interaction control on the interaction invitation interface and displaying an icon for entering the virtual space on the first interaction control.

[0088] In this embodiment, by displaying an icon for entering the virtual space on the first interaction control, it can attract the user's attention, and then promote the user to trigger the first interaction control to enter the virtual space.

[0089] In some embodiments, displaying an interaction icon on the first interaction control includes: displaying the icon shaking on the first interaction control.

[0090] In this embodiment, displaying the icon shaking on the first interaction control can improve the interface display effect through the shaking animation of the icon to attract the user's attention, and then promote the user to trigger the first interaction control to interact, improving the utilization rate of the recommended information.

[0091] In some embodiments, the method further includes at least one of the following: playing a sound during the process of displaying the icon; giving a vibration reminder during the process of displaying the icon.

[0092] In this embodiment, during the process of displaying the icon, a sound is played or a vibration reminder is issued, so as to remind the user to enter the virtual space of the target object in multiple ways, which can further promote the user to trigger the first interaction control to interact and improve the utilization rate of the recommended information.

[0093] In some embodiments, the method further includes: displaying a matching value between the invited object and the associated information on the interaction invitation interface, where the matching value is used to indicate the degree of interest of the invited object in the associated information.

[0094] In this embodiment, by displaying the degree of interest of the invited object in the associated information, since the associated information is generally the associated information with a high degree of interest of the invited object, that is, the matching value is generally high, and then displaying the matching value can further attract the user's attention through the high matching value, thereby promoting the user to trigger the first interaction control to interact and improving the utilization rate of the recommended information.

[0095] In some embodiments, in response to the trigger operation on the first interaction control, jumping to the virtual space of the target object includes: in response to the trigger operation on the first interaction control, if the target application where the virtual space is located has been installed, jumping to the virtual space within the target application; in response to the trigger operation on the first interaction control, if the target application where the virtual space is located has not been installed, jumping to the download page of the target application, and in response to downloading and starting the target application based on the download page, jumping to the virtual space within the target application.

[0096] In this embodiment, through the first interaction control, in the case of an installed application, it can directly jump to the virtual space of the target object within the application, and in the case of an uninstalled application, it can jump to the download page of the application, and directly enter the virtual space of the target object after installation. In this way, a single control not only realizes multiple functions, saves resources and improves the flexibility of interaction, but also automatically jumps to the virtual space of the object that the user wants to view, thereby improving the human-computer interaction efficiency.

[0097] In some embodiments, jumping to the virtual space within the target application includes: jumping to the live broadcast room page of the target object within the target application; or, jumping to the personal page of the target object within the target application;

[0098] In this embodiment, when the virtual space is the live broadcast page or personal page of the target object, since the user jumps to the virtual space based on the associated information on the interaction invitation interface, it indicates that the user is very likely to be interested in the live broadcast clip or introduction information on the interaction invitation interface. Then, after jumping to the target application, the live broadcast page of the target object is directly displayed, or the personal page of the target object is displayed, which conforms to the user's current viewing preference, enabling the user to watch the content they are interested in without further interaction after entering the target application, thereby improving the interaction efficiency and enhancing the user experience.

[0099] In some embodiments, the personal page of the target object includes the personal profile page and / or the personal works page of the target object.

[0100] In this embodiment, both the personal profile page and the personal works page include various rich information of the target object. Since the user jumps to the virtual space based on the associated information on the interaction invitation interface, it indicates that the user is interested in the target object. Then, after jumping to the target application, the personal profile page or the personal works page of the target object is directly displayed, which conforms to the user's viewing preference for the target object, enabling the user to watch the target object they are interested in without further interaction after entering the target application, thereby improving the interaction efficiency and the user experience.

[0101] In some embodiments, the method further includes: after the interaction invitation interface is displayed for a third duration, highlighting the first interaction control on the interaction invitation interface.

[0102] In this embodiment, if the interaction invitation interface has not been closed after being displayed for the third duration, it indicates that the user has the willingness to watch. Then, highlighting the first interaction control at this time realizes converting the first interaction control into a strong style, and the first interaction control in the strong style can attract the user's attention more, thereby promoting the user to trigger the first interaction control and improving the utilization rate of the recommended information.

[0103] In some embodiments, the method further includes: after the interaction invitation interface is displayed for a second duration, canceling the display of the interaction invitation interface, where the second duration is greater than the first duration.

[0104] In this embodiment, after the interaction invitation interface is displayed for the second duration, it indicates that the interaction invitation interface has been displayed for a long time. And at this time, if the user has not jumped to the virtual space, it indicates that the user's willingness to jump to the virtual space based on the interaction invitation interface is not strong. Then, canceling the display of the interaction invitation interface without the user having to close it manually improves the flexibility of the display of the interaction invitation interface and also improves the interaction efficiency and the user experience.

[0105] In some embodiments, canceling the display of the interaction invitation interface includes: displaying the transparency of the interaction invitation interface to become larger and larger.

[0106] In this embodiment, by showing the changing process of the transparency of the interactive invitation interface, that is, showing the process of the interactive invitation interface fading out from being visible to invisible, the display effect of the interactive invitation interface is improved accordingly.

[0107] In some embodiments, showing the interactive invitation interface of the target object includes: showing that the transparency of the interactive invitation interface becomes smaller and smaller.

[0108] In this embodiment, by showing the changing process of the transparency of the interactive invitation interface, that is, showing the process of the interactive invitation interface fading in from invisible to visible, the display effect of the interactive invitation interface is improved accordingly.

[0109] In some embodiments, a second interactive control is also shown on the playing page. The second interactive control is used to jump to the virtual space of the target object. Showing the interactive invitation interface of the target object includes: superimposing and showing the interactive invitation interface on the second interactive control; or, canceling the display of the second interactive control and showing the interactive invitation interface.

[0110] In this embodiment, directly superimposing and showing the interactive invitation interface on the second interactive control not only avoids the resource consumption caused by removing the second interactive control, improves convenience, but also enables users to jump to the virtual space by triggering the second interactive control, improving the flexibility of interaction. When showing the interactive invitation interface, canceling the display of the second interactive control can improve the neatness of the page display and the smoothness of page transition connection.

[0111] In some embodiments, showing the interactive invitation interface of the target object includes: showing that the interactive invitation interface shakes.

[0112] In this embodiment, showing that the interactive invitation interface shakes. In this way, through the shaking animation of the interactive invitation interface, the interface display effect can be improved, attracting users' attention, and then promoting users to trigger the first interactive control on the interactive invitation interface to enter the virtual space of the target object, improving the utilization rate of the recommended information.

[0113] In some embodiments, showing the interactive invitation interface of the target object and showing the associated information and the first interactive control of the target object on the interactive invitation interface includes: switching the multimedia resource shown on the playing page to the associated information to show the interactive invitation interface; showing that the first interactive control shakes on the interactive invitation interface.

[0114] In this embodiment, after playing the multimedia resource for a period of time, the multimedia resource on the playback page is switched to the associated information of the target object, so that new content is displayed on the original playback page, realizing a more intuitive and smooth transmission of the information of the target object. Moreover, in this way, the associated information of the target object is directly transmitted to the user in the form of a background, realizing further viewing guidance for the user during the process of the user watching the multimedia resource, thereby further attracting the user's attention, promoting the user to trigger the first interaction control, and improving the utilization rate of the recommended information. And displaying the shaking of the first interaction control on the interaction invitation interface can further attract the user's attention through the shaking animation, promote the user to trigger the first interaction control, and further improve the utilization rate of the recommended information.

[0115] The above Figure 2 is the basic process of page display. Next, based on Figure 3 the process of page display will be further introduced. Refer to Figure 3 , Figure 3 which is a flowchart of a page display method shown according to an exemplary embodiment. This method is executed by a terminal. This method is described by taking the live broadcast room of the target object in the virtual space of the target object as an example. The method includes the following steps:

[0116] In step S301, the terminal plays a multimedia resource on the playback page.

[0117] In the embodiments of the present disclosure, the multimedia resource can be any multimedia resource; further, it can be the multimedia resource of the target application, that is, used to recommend the target application, or it can be the multimedia resource of the target object, that is, used to recommend the target object.

[0118] In the embodiments of the present disclosure, since the virtual space can be a page within the target application, the virtual space of the target object is the live broadcast room of the target object, and the target application can be an application with a live broadcast function. Therefore, in this embodiment, an application with a live broadcast function is taken as an example for description.

[0119] In the embodiments of the present disclosure, the playback page is a page within a preset application, and this page includes but is not limited to the startup page of the preset application and the page within the preset application for playing multimedia resources. The preset application includes but is not limited to short video applications, shopping applications, search applications, etc.

[0120] Optionally, if the playback page is the startup page of a preset application, in response to the startup operation of the preset application, enter the preset application, display the playback page within the preset application, and play the multimedia resource on the playback page. Or, the playback page is a page within the preset application. In response to the running duration of the preset application reaching a preset duration, the terminal displays the playback page. Or, in response to the running duration of the preset application reaching a preset duration, the terminal plays the multimedia resource in the form of a pop-up window within the preset application. In response to the trigger operation on the pop-up window, the terminal plays the multimedia resource in the playback page.

[0121] Among them, the preset application and the target application can be the same application, thereby realizing page jumping within the same application.

[0122] In some embodiments, a second interactive control is also displayed on the playback page. The second interactive control is used to jump to the virtual space of the target object. Among them, the virtual space of the target object is a page within the target application. Since the target application can be an installed application or an uninstalled application on the terminal, correspondingly, in response to the trigger operation on the second interactive control, if the terminal has installed the target application, jump to the virtual space of the target object within the target application. If the terminal has not installed the target application, jump to the download page of the target application. In response to downloading and starting the target application based on the download page, jump to the virtual space of the target object within the target application. Among them, the trigger operation on the second interactive control can be a click operation, a swipe operation, a drag operation, etc., which is not specifically limited herein.

[0123] In some embodiments, when the multimedia resource on the playback page is any multimedia resource, in response to the trigger operation on the second interactive control, jump to the virtual space of the target object. When the multimedia resource on the playback page is the multimedia resource of the target object, jump to the virtual space of the target object. When the multimedia resource on the playback page is the multimedia resource of the target application, jump to a page within the target application. This page can be the virtual space of the target object or other pages within the target application, such as the startup page of the target application. Similarly, after downloading and starting the target application, it can directly jump to the virtual space of the target object within the target application, or can also jump to other pages within the target application.

[0124] Optionally, if the multimedia resource displayed on the playback page is also the multimedia resource of the target object, the multimedia resource displayed on the interactive invitation interface is richer and more detailed than the multimedia resource displayed on the playback page. In this way, through progressive information exposure, the recommendation effect for the target object can be improved.

[0125] Optionally, at least one of the application icon and name of the target application is displayed on the second interactive control. Further, information such as the number of downloads of the target application is also displayed on the second interactive control. The display position of the second interactive control on the playback page can be set and changed as needed, and no specific limitation is made here. Further, a view button is also displayed on the second interactive control. In response to a trigger operation on the view button, the terminal jumps to the virtual space.

[0126] In some embodiments, the preset area of the playback page is the trigger response area, that is, in response to a trigger operation on the preset area on the playback page, it jumps to the virtual space of the target object, thereby improving the convenience of interaction.

[0127] In some embodiments, the same prompt message is displayed on the second interactive control in different cases where the target application is installed and not installed on the terminal. This prompt message is used to prompt to jump to the target application or the virtual space. In other embodiments, different prompt messages are displayed on the second interactive control in different cases where the target application is installed and not installed on the terminal. Among them, in the case where the target application is installed on the terminal, a first prompt message is displayed on the second interactive control. The first prompt message is used to prompt to view the target application. For example, the first prompt message is "View Now". In the case where the target application is not installed on the terminal, a second prompt message is displayed on the second interactive control. The second prompt message is used to prompt to install the target application. For example, the second prompt message is "Download Now".

[0128] In some embodiments, the countdown display duration of the playback page is displayed on the playback page, which is used to indicate how long the playback page will be cancelled. In some embodiments, a close control of the playback page is also displayed on the playback page. In response to a trigger operation on the close control, the terminal cancels the display of the playback page.

[0129] For example, refer to Figure 4 , Figure 4 is a schematic diagram of a playback page shown according to an exemplary embodiment. Among them, a multimedia resource is played on the playback page and a second interactive control 401 is displayed.

[0130] In step S302, when the playback duration of the multimedia resource reaches the first duration, the terminal displays an interaction invitation interface of the target object, and a multimedia resource of the target object and a first interactive control are displayed on the interaction invitation interface. The multimedia resource of the target object includes at least one of a live clip of the target object, key information of the target object, and key information of the live clip.

[0131] Among them, the multimedia resources of the target object belong to the associated information of the target object. The key information of the target object includes at least one of the name, avatar, and keyword introduction of the target object. Further, the key information of the target object includes information on whether the target object is live streaming. The key information of the live segment includes a keyword introduction for introducing the live content of the live segment.

[0132] In some embodiments, the target object is a user whose matching value between the associated information and the invited object among multiple candidate objects meets a preset requirement. Further, the matching value between the invited object and the associated information is also displayed on the interactive invitation interface, and this matching value is used to indicate the degree of interest of the invited object in the associated information. In this embodiment, by displaying the degree of interest of the invited object in the associated information, since the associated information is generally the associated information with a high degree of interest of the invited object, that is, this matching value is generally high, and thus by displaying this matching value, it can further attract the user's attention through the high matching value, and then promote the user to trigger the first interactive control to interact.

[0133] Optionally, the multiple candidate objects are hot objects, and a hot object refers to an object with the number of audiences exceeding a preset number. Further, the server periodically updates the multiple candidate objects to keep the candidate objects always being the latest hot objects, thereby improving the accuracy of the recommendation.

[0134] In some embodiments, the interactive invitation interface can be displayed on the playback page in the form of a pop-up window. After the interactive invitation interface is displayed on the playback page, the multimedia resources can continue to play as the background or can be paused, and no specific limitation is made here.

[0135] Among them, if the interactive invitation interface is displayed on the playback page in the form of a pop-up window, the display position of the interactive invitation interface on the playback page can be set and changed as needed, and no specific limitation is made here. For example, the interactive invitation interface is displayed in the middle area of the playback page to facilitate attracting the user's attention. Further, the interactive invitation interface can also be displayed on the playback page in the form of a masked pop-up window. For example, refer to Figure 5 , Figure 5 is a schematic diagram of an interactive invitation interface shown according to an exemplary embodiment. Among them, the interactive invitation interface 501 is displayed on the playback page in the form of a masked pop-up window and is displayed in the middle area of the playback page.

[0136] In some embodiments, the process for the above terminal to display the interactive invitation interface of the target object includes the following steps: The transparency of the interactive invitation interface displayed by the terminal becomes smaller and smaller. In this embodiment, by showing the process of the change in the transparency of the interactive invitation interface, that is, showing the fade-in process of the interactive invitation interface from nothing to something, the display effect of the interactive invitation interface is improved.

[0137] In some embodiments, the process by which the above-mentioned terminal displays the interaction invitation interface of the target object includes the following implementation methods: The terminal displays the interaction invitation interface shaking. In this embodiment, by displaying the interaction invitation interface shaking, the shaking animation of the interaction invitation interface can improve the interface display effect, attract the user's attention, and further prompt the user to trigger the first interaction control on the interaction invitation interface to enter the virtual space of the target object, thereby improving the utilization rate of the recommended information.

[0138] In some embodiments, the process by which the above-mentioned terminal displays the interaction invitation interface of the target object and displays the associated information of the target object and the first interaction control on the interaction invitation interface includes the following steps: The terminal switches the multimedia resource displayed on the playback page to the associated information to display the interaction invitation interface; and displays the first interaction control shaking on the interaction invitation interface. In this embodiment, after the multimedia resource has been played for a period of time, the multimedia resource on the playback page is switched to the associated information of the target object. In this way, new content is displayed on the original playback page, realizing a more intuitive and smooth transmission of the information of the target object. Moreover, in this way, the associated information of the target object is directly transmitted to the user in the form of a background, realizing further viewing guidance for the user during the process of the user watching the multimedia resource, thereby further attracting the user's attention, promoting the user to trigger the first interaction control, and improving the utilization rate of the recommended information; and displaying the first interaction control shaking on the interaction invitation interface can further attract the user's attention through the shaking animation, promote the user to trigger the first interaction control, and further improve the utilization rate of the recommended information.

[0139] In some embodiments, if a second interaction control is displayed on the playback page, the process by which the above-mentioned terminal displays the interaction invitation interface of the target object includes the following two situations: The terminal superimposes and displays the interaction invitation interface on the second interaction control; or, the terminal cancels the display of the second interaction control and displays the interaction invitation interface.

[0140] In this embodiment, directly superimposing and displaying the interaction invitation interface on the second interaction control not only avoids the resource consumption caused by removing the second interaction control, improves the convenience, but also enables the user to jump to the virtual space by triggering the second interaction control, improving the flexibility of interaction. When displaying the interaction invitation interface, canceling the display of the second interaction control can improve the neatness of the page display and the smoothness of the page transition connection.

[0141] In some embodiments, the process of the terminal displaying the first interaction control on the interaction invitation interface includes the following steps: The terminal displays the first interaction control on the interaction invitation interface and displays an icon for entering the virtual space on the first interaction control. In this embodiment, by displaying the icon for entering the virtual space on the first interaction control, it is possible to attract the user's attention, thereby promoting the user to trigger the first interaction control to enter the virtual space.

[0142] In some embodiments, displaying an icon on the first interaction control includes the following implementation methods: The terminal displays the icon shaking on the first interaction control. In this embodiment, by displaying the icon shaking on the first interaction control, the display effect of the interface can be improved through the shaking animation of the icon, so as to attract the user's attention, thereby promoting the user to trigger the first interaction control to perform an interaction and improving the utilization rate of the recommended information.

[0143] In some embodiments, it further includes at least one of the following implementation methods: The terminal plays a sound during the process of displaying the icon; The terminal gives a vibration reminder during the process of displaying the icon. In this embodiment, by playing a sound or giving a vibration reminder during the process of displaying the icon, by reminding the user to enter the virtual space of the target object in multiple ways, it is possible to further promote the user to trigger the first interaction control to perform an interaction and improve the utilization rate of the recommended information.

[0144] Optionally, when both a sound is played and a vibration reminder is given during the process of displaying the icon, the vibration reminder matches the sound, such as the vibration rhythm of the vibration reminder matching the music rhythm of the sound, thereby improving the reminder effect.

[0145] In some embodiments, the icon is a call icon. By displaying functions such as playing a sound and giving a vibration reminder on the interaction invitation interface, the attribute of social invitation is increased, which can increase the probability of the user triggering the first interaction control to perform an interaction and improve the utilization rate of the recommended information.

[0146] In some embodiments, interaction guidance copywriting is also displayed on the interaction invitation interface, and the interaction guidance copywriting is used to guide the invited object to enter the virtual space of the target object. Among them, the interaction guidance copywriting can be displayed on the first interaction control or in an area other than the first interaction control, and no specific limitation is made here.

[0147] In some embodiments, the same interactive guidance copy is displayed on the first interactive control in different cases where the target application where the virtual space is located is installed and not installed on the terminal. In other embodiments, different interactive guidance copies are displayed on the first interactive control in different cases where the target application is installed and not installed on the terminal. Among them, in the case where the target application is installed on the terminal, a first guidance copy is displayed on the first interactive control, and the first guidance copy is used to guide the invited object to jump into the target application for interaction. For example, the first guidance copy is "View Interaction with TA Immediately". In the case where the target application is not installed on the terminal, a second guidance copy is displayed on the first interactive control, and the second guidance copy is used to guide the invited object to download the target application for interaction. For example, the second guidance copy is "Download Immediately to Interact with TA".

[0148] In some embodiments, an invitation copy is also displayed on the interaction invitation interface, and the invitation copy is used to instruct the target object to invite the invited object to accept the invitation to enter the virtual space. Optionally, the invitation copy is displayed in the top area of the interaction invitation interface.

[0149] In some embodiments, content prompt information is also displayed on the interaction invitation interface, and the content prompt information is used to prompt that the associated information displayed on the interaction invitation interface is information generated within the target application. In this implementation manner, by displaying the content prompt information on the interaction invitation interface, the user can learn that the information displayed on the interaction invitation interface is information generated within the target application. Since the information on the interaction invitation interface is information generated within the target application and is different from the content displayed on the playback page, it can further arouse the user's interest in watching, enabling the user to have more understanding of the target application, thereby promoting the user to trigger the first interaction control to jump into the virtual space within the target application and improving the utilization rate of the recommended information.

[0150] For example, continuing to refer to Figure 5 , a first interactive control 502 is displayed on the interaction invitation interface. An icon 5021 and an interactive guidance copy 5022 are displayed on the first interactive control 502, and an invitation copy 503 is also displayed on the interaction invitation interface.

[0151] In some embodiments, after the interaction invitation interface is displayed for a third duration, the first interactive control on the interaction invitation interface is highlighted. In this embodiment, if the interaction invitation interface has not been closed after being displayed for the third duration, it indicates that the user has the intention to watch. Then, at this time, the first interactive control is highlighted to convert the first interactive control into a strong style. The first interactive control in the strong style can attract the user's attention more, thereby promoting the user to trigger the first interactive control and improving the utilization rate of the recommended information.

[0152] Among them, the highlighting style can be set and changed as needed. For example, enlarge the display of the first interactive control. Or, bold the outline of the first interactive control. Or, deepen the color of the first interactive control, such as changing the white first interactive control to red. Further, display a color gradient effect from left to right on the first interactive control.

[0153] Among them, the third duration can be set and changed as needed. For example, the third duration is 4 seconds.

[0154] In the embodiments of the present disclosure, the triggering operation on the first interactive control can be a click operation. Or, the triggering operation on the first interactive control is a sliding operation. Among them, the terminal jumps to the virtual space of the target object in response to the dragging icon sliding on the first interactive control.

[0155] In some embodiments, the icon is an icon group, and the icon group includes a first icon and a second icon. The first icon is used to close the interactive invitation interface, and the second icon is used to jump to the virtual space of the target object.

[0156] In one implementation, in response to the triggering operation on the first icon, the terminal closes the interactive invitation interface; in response to the triggering operation on the second icon, the terminal jumps to the virtual space of the target object.

[0157] In another implementation, the icon group further includes a third icon, and the third icon is located in the middle area between the first icon and the second icon. In response to sliding the third icon to the area where the first icon is located, the terminal closes the interactive invitation interface; in response to sliding the third icon to the area where the second icon is located, the terminal jumps to the virtual space of the target object.

[0158] Among them, the invitation copy can be located in the middle area on the interactive invitation interface. For example, see Figure 6 , Figure 6 is a schematic diagram of an interactive invitation interface shown according to an exemplary embodiment. Among them, the first interactive control 601 is located at the bottom of the interactive invitation interface, and the icon group includes three icons. An invitation copy 602 and multimedia resources of the target object are displayed on the interactive invitation interface. For example, see Figure 7 , Figure 7 is a schematic diagram of an interactive invitation interface shown according to an exemplary embodiment. Among them, the first interactive control 701 is located at the bottom of the interactive invitation interface, and the icon group includes two icons. An invitation copy 702 and multimedia resources of the target object are displayed on the interactive invitation interface.

[0159] In the embodiments of the present disclosure, after the multimedia resource has been played for the first duration, it indicates that the user has the willingness to watch the displayed multimedia resource. Then, an interactive invitation interface is displayed at this time, that is, further recommendations are made through the interactive invitation interface, and there is no need for the user to trigger to display further detailed information, resulting in a smooth connection and improved interaction efficiency. When the multimedia resource is closed by the user before it has been played for the first duration, it indicates that the user has no willingness to watch the displayed multimedia resource. Then, there is no need to display the interactive invitation interface anymore, avoiding resource waste.

[0160] In the embodiments of the present disclosure, by displaying the multimedia resource of the target object on the interactive invitation interface, the process of displaying the associated information of the target object on the interactive invitation interface is realized. In this embodiment, when the virtual space is a live broadcast room, the live broadcast clip of the target object, the key information of the target object, and the key information of the live broadcast clip are displayed on the interactive invitation interface. Displaying the live broadcast information of the target object in this way not only avoids the additional generation of multimedia resources and saves resources, but also enables users to more intuitively and simply understand the object and the content of the live broadcast room through this information, realizing the effective transmission of the content information of the virtual space. Based on this information, users can further understand the virtual space, increasing the user's interest in the live broadcast room, and then promoting the user to trigger the first interactive control for interaction, improving the utilization rate of the recommended live broadcast room.

[0161] In step S303, in response to the trigger operation on the first interactive control, if the target application where the virtual space is located has been installed, the terminal jumps to the virtual space within the target application.

[0162] In the embodiments of the present disclosure, the playback page can be a page within the target application or a page outside the target application. Correspondingly, when the terminal has installed the target application, if the playback page and the interactive invitation interface are pages within the target application, in response to the trigger operation on the first interactive control, the terminal performs a page jump within the target application, directly jumping from the interactive invitation interface to the virtual space of the target object within the target application. If the playback page and the interactive invitation interface are not pages within the target application, in response to the trigger operation on the first interactive control, the terminal starts the target application and jumps to the virtual space of the target object within the target application.

[0163] In some embodiments, the process in which the above terminal jumps to the virtual space within the target application includes the following implementation methods: the terminal jumps to the live broadcast room page of the target object within the target application; or, jumps to the personal page of the target object within the target application.

[0164] In this embodiment, when the virtual space is the live broadcast page or personal page of the target object, since the user jumps to the virtual space based on the associated information on the interactive invitation interface, it indicates that the user is very likely to be interested in the live broadcast clips or introduction information on the interactive invitation interface. Then, after jumping into the target application, the live broadcast page of the target object or the personal page of the target object is directly displayed, which conforms to the user's current viewing preferences, enabling the user to watch the content they are interested in without further interaction after entering the target application, thereby improving the interaction efficiency and enhancing the user experience.

[0165] Among them, the personal page of the target object includes the personal profile page and / or the personal works page of the target object. In this embodiment, both the personal profile page and the personal works page include a variety of rich information of the target object. And the user jumps to the virtual space based on the associated information on the interactive invitation interface, indicating that the user is interested in the target object. Then, after jumping into the target application, the personal profile page or the personal works page of the target object is directly displayed, which conforms to the user's viewing preferences for the target object, enabling the user to watch the target object they are interested in without further interaction after entering the target application, thereby improving the interaction efficiency and the user experience.

[0166] Among them, the personal profile page includes the name, image, personal profile, etc. of the target object. The personal works page can be the works list page of the target object, and the works list page includes multiple works of the target object. The personal works page can also be the playback page of the target work of the target object. The target work can be the work with the most playback times or the work with the most recent update time relative to the current time of the target object.

[0167] In some embodiments, the associated information of multiple target objects is displayed on the interactive invitation interface.

[0168] In one implementation, the associated information of multiple target objects is displayed on the interactive invitation interface in turn. Then, in response to the trigger operation on the first interactive control, it jumps to the virtual space of the target object currently displayed on the interactive invitation interface.

[0169] In another implementation, the association information of multiple target objects is all displayed on the interaction invitation interface. The association information of multiple target objects is displayed in different areas on the interaction invitation interface. In response to a trigger operation on any area, it jumps to the virtual space of the target object displayed in that area. Among them, in response to a trigger operation on the first interaction control, it jumps to the virtual space of the target object displayed in the top area or jumps to the virtual space of the target object displayed in the middle area. Since the association information of multiple target objects is displayed together on the interaction invitation interface, and the user's line of sight generally focuses on the information in the top or central area of the interface, it is more likely that the user triggers the first interaction control because they are interested in the information in these areas, and then jumps to the corresponding object's page, improving the information transmission efficiency.

[0170] In this embodiment, by displaying the association information of multiple target objects on the interaction invitation interface, the transmission of object information on the interaction invitation interface is further improved, enabling the information of more objects to be exposed, and further attracting the user's attention and promoting user interaction.

[0171] In step S304, when the terminal responds to a trigger operation on the first interaction control, if the target application where the virtual space is located is not installed, it jumps to the download page of the target application. In response to downloading and starting the target application based on the download page, it jumps to the virtual space within the target application.

[0172] Among them, the download page includes various information such as the name, icon, and functions of the target application. Further, a download control of the target application is displayed on the download page. In response to a trigger operation on the download control, the terminal starts to download the target application.

[0173] In some embodiments, after the terminal displays the interaction invitation interface for a second duration, it cancels the display of the interaction invitation interface, and the second duration is greater than the first duration.

[0174] Among them, the second duration can be set and changed as needed. For example, the second duration is 10 seconds.

[0175] Optionally, a countdown display duration of the interaction invitation interface is displayed on the interaction invitation interface, which is used to indicate how much time is left before the interaction invitation interface is cancelled. Further, the countdown display duration is displayed on the first interaction control.

[0176] In this embodiment, after the interaction invitation interface is displayed for the second duration, it means that the interaction invitation interface has been displayed for a long time. At this time, if the user has not jumped to the virtual space, it means that the user's willingness to jump to the virtual space based on the interaction invitation interface is not strong. Therefore, the display of the interaction invitation interface is cancelled without the user having to close it manually, improving the flexibility of the display of the interaction invitation interface and also improving the interaction efficiency and user experience.

[0177] In some embodiments, the process by which the above-mentioned terminal cancels the display of the interactive invitation interface includes the following steps: the transparency of the interactive invitation interface displayed by the terminal becomes increasingly large. In this embodiment, by showing the process of the change in the transparency of the interactive invitation interface, that is, showing the process of the interactive invitation interface fading out from being present to disappearing, the display effect of the interactive invitation interface is improved.

[0178] For example, refer to Figure 8 , Figure 8 is a flowchart of a page display method shown according to an exemplary embodiment. Among them, the virtual space of the target object is taken as an example of a live broadcast room for illustration. First, the terminal displays a playback page, on which multimedia resources are played and a second interactive control is displayed. After the multimedia resources are played for 5 seconds or 10 seconds, an interactive invitation interface is displayed on the playback page, and a live broadcast clip, key information of the target object, and key information of the live broadcast clip are displayed on the interactive invitation interface. After the interactive invitation interface is displayed for 4 seconds, the style of the first interactive control changes from white to gradually changing red, that is, it changes to a strong style. In response to a trigger operation on the first interactive control, if the target application is installed on the terminal, it jumps to the live broadcast room page of the host corresponding to the live broadcast clip. If the first interactive control is not triggered after the interactive invitation interface is displayed for 10 seconds, the interactive invitation interface is cancelled from display in a fading manner, and the multimedia resources continue to be played on the playback page.

[0179] It should be noted that the serial numbers of the above steps S303 - S304 are only for convenience of description and do not limit the execution order of the two. In this embodiment, through this first interactive control, in the case where the application is installed, it can directly jump to the virtual space of the target object in the application, and in the case where the application is not installed, it can jump to the application download page, and directly enter the virtual space of the target object after the installation is completed. In this way, through one control, multiple functions are realized, resources are saved, the flexibility of interaction is improved, and the automatic jump to the virtual space also improves the human - computer interaction efficiency.

[0180] In the embodiments of the present disclosure, in the case where the virtual space of the target object is a live broadcast room, transmitting the live broadcast clip and the user's personalized information in front of the interactive invitation interface increases the content transmission efficiency of the associated information, and inviting users to interact with these information of the target object can attract users' attention, promote users to jump to the virtual space of the target object for interaction, and thus improve the utilization rate of the recommended information.

[0181] The above Figure 3 embodiment introduced a page display method with the virtual space as a live broadcast room as an example. Next, a page display method with the virtual space as a personal page is introduced. Refer to Figure 9 , Figure 9It is a flowchart of a page display method shown according to an exemplary embodiment. This method is executed by a terminal and includes the following steps:

[0182] In step S901, the terminal plays a multimedia resource on the playback page.

[0183] In the embodiments of the present disclosure, the process of the terminal playing the multimedia resource on the playback page in step S901 is the same as that in step S301, and will not be elaborated here.

[0184] In the embodiments of the present disclosure, since the virtual space can be a page within a target application, the virtual space of the target object is the personal page of the target object. The target application can be an application with a live broadcast function or an application with a social function. In this embodiment, an application with a social function is taken as an example for illustration.

[0185] In step S902, when the playback duration of the multimedia resource reaches the first duration, the terminal displays an interaction invitation interface of the target object, and displays the multimedia resource of the target object and a first interaction control on the interaction invitation interface. The multimedia resource of the target object includes at least one of an image of the target object, key information, and interaction requirements.

[0186] In the embodiments of the present disclosure, the process of displaying the interaction invitation interface in step S902 is the same as that in step S302.

[0187] Among them, the image of the target object can be the personal avatar of the target object. The key information of the target object includes at least one of the name, avatar, and keyword introduction of the target object, etc. The interaction requirement of the target object is used to indicate what kind of users the target object wants to interact with.

[0188] For example, refer to Figure 10 , Figure 10 It is a schematic diagram of an interaction invitation interface shown according to an exemplary embodiment. Among them, a first interaction control 1002 is displayed on the interaction invitation interface 1001. An icon 1021 and an interaction guidance copy 1022 are displayed on the first interaction control 1002, and an invitation copy 1003 is also displayed on the interaction invitation interface.

[0189] In the embodiments of the present disclosure, by displaying the multimedia resources of the target object on the interactive invitation interface, the process of displaying the associated information of the target object on the interactive invitation interface is realized. In this embodiment, when the virtual space is the personal page of the target object, information such as the image, key information, and interactive requirements of the target object are displayed on the interactive invitation interface, which not only avoids the additional generation of multimedia resources and saves resources, but also enables users to more intuitively and simply understand the object and the content of the personal page through this information, realizing the effective transmission of the content information of the personal page. Based on this information, users can further understand the virtual space, improve the user's interest in the personal page of the target object, and then promote the user to trigger the first interactive control to interact, increasing the efficiency of the user entering the virtual space of the target object and improving the utilization rate of the recommended personal page.

[0190] In step S903, in response to the triggering operation on the first interactive control, if the target application where the virtual space is located is installed, the terminal jumps to the virtual space within the target application.

[0191] In some embodiments, the process of the above terminal jumping to the virtual space within the target application includes the following steps: jumping to the personal page of the target object within the target application.

[0192] In this embodiment, when the virtual space is the personal page of the target object, since the user jumps to the virtual space based on the associated information on the interactive invitation interface, it indicates that the user is very likely to be interested in the introduction information on the interactive invitation interface. Then, after jumping to the target application, the personal page of the target object is directly displayed, which conforms to the user's current viewing preference, enabling the user to view the content they are interested in without further interaction after entering the target application, thereby improving the interaction efficiency and user experience.

[0193] In some embodiments, the associated information of multiple target objects is displayed on the interactive invitation interface. The implementation process is the same as that of step S303 for displaying the associated information of multiple target objects on the interactive invitation interface, and will not be elaborated here.

[0194] In step S904, in response to the triggering operation on the first interactive control, if the target application where the virtual space is located is not installed, the terminal jumps to the download page of the target application, and in response to downloading and starting the target application based on the download page, jumps to the virtual space within the target application.

[0195] In the embodiments of the present disclosure, step S904 is the same as step S304, and will not be elaborated here.

[0196] For example, see Figure 11 , Figure 11It is a flowchart of a page display method shown according to an exemplary embodiment. Among them, taking the personal page with the virtual space as the target object as an example for illustration. First, the terminal displays a playback page, on which multimedia resources are played and a second interactive control is displayed. After the multimedia resources are played for 5 seconds or 10 seconds, an interactive invitation interface is displayed, on which the multimedia resources of the target object and a first interactive control are displayed. After the interactive invitation interface is displayed for 4 seconds, the style of the first interactive control changes from white to gradually changing red. In response to the triggering operation on the first interactive control, if the target application is not installed on the terminal, the download page of the target application is entered. If the first interactive control is not triggered after the interactive invitation interface is displayed for 10 seconds, the interactive invitation interface is cancelled and displayed in a fade-out manner, and the multimedia resources continue to be played on the playback page.

[0197] In the embodiments of the present disclosure, by pre-transmitting the live broadcast segment or the personalized information of the target object on the interactive invitation interface, the recommendation effect for the target object is satisfied, the exposure of the object information is increased, and the user is promoted to trigger the first interaction control for interaction, thereby improving the recommendation effect. This method adds a new customized style for the recommendation of the application by integrating the live broadcast segment or object information in the target application, which helps to increase the click-through rate of the target application and the recommendation effect for the target application.

[0198] In the embodiments of the present disclosure, when the target application is an application with social functions, the virtual space of the target object is the personal page of the target object. By pre-transmitting the information of the target object on the interactive invitation interface, the exposure of the object information is increased, and these information are used to invite the user to make friends and interact, which can attract the user's attention, promote the user to jump to the virtual space of the target object, and further improve the recommendation effect of the recommended information.

[0199] In the embodiments of the present disclosure, taking the virtual space as the live broadcast room or the personal page as an example for illustration. When the virtual space is the live broadcast room, the target application can be an application with live broadcast functions. When the virtual space is the personal page, the target application can be an application with social functions. Optionally, the target application recommended on the playback page is an application whose download times reach a preset number among multiple candidate applications, etc.

[0200] Figure 12 It is a block diagram of a page display device shown according to an exemplary embodiment. Referring to Figure 12 , the device includes:

[0201] A playback unit 1201, configured to execute playing multimedia resources in a playback page;

[0202] A display unit 1202, configured to display an interaction invitation interface of a target object when the playing duration of a multimedia resource reaches a first duration, and display associated information of the target object and a first interaction control on the interaction invitation interface, where the associated information includes relevant data in a virtual space;

[0203] A jump unit 1203, configured to jump to the virtual space of the target object in response to a trigger operation on the first interaction control.

[0204] In some embodiments, the display unit 1202 is configured to perform:

[0205] Display the multimedia resource of the target object on the interaction invitation interface, and display an invitation option on the multimedia resource of the target object, where the invitation option includes the first interaction control.

[0206] In some embodiments, when the virtual space is a live broadcast room, the multimedia resource of the target object includes at least one of a live broadcast segment of the target object, key information of the target object, and key information of the live broadcast segment;

[0207] When the virtual space is a personal page of the target object, the multimedia resource of the target object includes at least one of an image of the target object, key information, and interaction requirements.

[0208] In some embodiments, the display unit 1202 is configured to perform:

[0209] Display the first interaction control on the interaction invitation interface, and display an icon for entering the virtual space on the first interaction control.

[0210] In some embodiments, the display unit 1202 is further configured to perform at least one of the following:

[0211] Play a sound during the process of displaying the icon;

[0212] Give a vibration reminder during the process of displaying the icon.

[0213] In some embodiments, the jump unit 1203 is configured to perform:

[0214] In response to a trigger operation on the first interaction control, if the target application where the virtual space is located has been installed, jump to the virtual space within the target application;

[0215] In response to a trigger operation on the first interaction control, if the target application where the virtual space is located has not been installed, jump to the download page of the target application, and in response to downloading and starting the target application based on the download page, jump to the virtual space within the target application.

[0216] In some embodiments, the jump unit 1203 is configured to perform:

[0217] Jump to the live broadcast room page of the target object within the target application; or,

[0218] Jump to the personal page of the target object within the target application.

[0219] In some embodiments, the personal page of the target object includes the personal profile page and / or the personal works page of the target object.

[0220] In some embodiments, the display unit 1202 is further configured to perform:

[0221] After the interactive invitation interface is displayed for a second duration, cancel the display of the interactive invitation interface, where the second duration is greater than the first duration.

[0222] In some embodiments, a second interactive control is further displayed on the playback page, and the second interactive control is used to jump to the virtual space of the target object. The display unit 1202 is further configured to perform:

[0223] Overlay and display the interactive invitation interface on the second interactive control; or,

[0224] Cancel the display of the second interactive control and display the interactive invitation interface.

[0225] In some embodiments, the display unit 1202 is configured to perform:

[0226] Switch the multimedia resource displayed on the playback page to the associated information to display the interactive invitation interface;

[0227] Display the shaking of the first interactive control on the interactive invitation interface.

[0228] Embodiments of the present disclosure provide a page display device. In this device, when the playback duration of the multimedia resource reaches the first duration, it indicates that the user has not closed the multimedia resource during this period, that is, it indicates that the user has the intention to watch the multimedia resource at this time. Furthermore, at this time, the interactive invitation interface is displayed, and the associated information of the target object and the first interactive control are displayed on the interactive invitation interface. It is possible to make the user more intuitively and simply understand the object and the content of the virtual space through the display of the object information and the transmission of the content in its virtual space. Moreover, a convenient jump method is further provided, which greatly shortens the operation path from the display of the multimedia resource to the jump to the virtual space of the object, not only improving the utilization rate, recommendation effect and recommendation efficiency of information recommendation, but also improving the human-computer interaction efficiency.

[0229] Regarding the device in the above embodiments, the specific manner in which each unit performs operations has been described in detail in the embodiments related to the method, and will not be elaborated here.

[0230] Figure 13 FIG. shows a block diagram of a terminal 1300 provided by an exemplary embodiment of the present disclosure. The terminal 1300 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III), an MP4 (Moving Picture Experts Group Audio Layer IV) player, a laptop computer, or a desktop computer. The terminal 1300 may also be referred to by other names such as a user equipment, a portable terminal, a laptop terminal, a desktop terminal, etc.

[0231] Generally, the terminal 1300 includes a processor 1301 and a memory 1302.

[0232] The processor 1301 may include one or more processing cores, such as a 4-core processor, an 8-core processor, etc. The processor 1301 may be implemented in at least one of the following hardware forms: DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), PLA (Programmable Logic Array). The processor 1301 may also include a main processor and a coprocessor. The main processor is a processor for processing data in the wake state, also known as the CPU (Central Processing Unit); the coprocessor is a low-power processor for processing data in the standby state. In some embodiments, the processor 1301 may be integrated with a GPU (Graphics Processing Unit), and the GPU is responsible for rendering and drawing the content to be displayed on the display screen. In some embodiments, the processor 1301 may further include an AI (Artificial Intelligence) processor, and the AI processor is used to process computational operations related to machine learning.

[0233] The memory 1302 may include one or more computer-readable storage media, which may be non-transitory. The memory 1302 may also include high-speed random access memory, as well as non-volatile memory, such as one or more disk storage devices and flash storage devices. In some embodiments, the non-transitory computer-readable storage media in the memory 1302 is used to store at least one program code, and the at least one program code is used to be executed by the processor 1301 to implement the page display method provided in the method embodiments of the present disclosure.

[0234] In some embodiments, the terminal 1300 may further optionally include: a peripheral device interface 1303 and at least one peripheral device. The processor 1301, the memory 1302, and the peripheral device interface 1303 may be connected through a bus or signal lines. Each peripheral device may be connected to the peripheral device interface 1303 through a bus, signal lines, or a circuit board. Specifically, the peripheral devices include at least one of a radio frequency circuit 1304, a display screen 1305, a camera assembly 1306, an audio circuit 1307, and a power supply 1308.

[0235] The peripheral device interface 1303 may be used to connect at least one peripheral device related to I / O (Input / Output) to the processor 1301 and the memory 1302. In some embodiments, the processor 1301, the memory 1302, and the peripheral device interface 1303 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 1301, the memory 1302, and the peripheral device interface 1303 may be implemented on a separate chip or circuit board, and this embodiment does not limit this.

[0236] The radio frequency circuit 1304 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 1304 communicates with a communication network and other communication devices through electromagnetic signals. The radio frequency circuit 1304 converts an electrical signal into an electromagnetic signal for transmission, or converts the received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1304 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so on. The radio frequency circuit 1304 can communicate with other terminals through at least one wireless communication protocol. The wireless communication protocol includes but is not limited to: metropolitan area network, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area network, and / or WiFi (Wireless Fidelity) network. In some embodiments, the radio frequency circuit 1304 may further include a circuit related to NFC (Near Field Communication), which is not limited in this disclosure.

[0237] The display screen 1305 is used to display a UI (User Interface). The UI may include graphics, text, icons, videos, and any combination thereof. When the display screen 1305 is a touch display screen, the display screen 1305 also has the ability to collect touch signals on or above the surface of the display screen 1305. The touch signals can be input to the processor 1301 as control signals for processing. At this time, the display screen 1305 can also be used to provide virtual buttons and / or a virtual keyboard, also known as soft buttons and / or a soft keyboard. In some embodiments, the display screen 1305 can be one, disposed on the front panel of the terminal 1300; in other embodiments, the display screen 1305 can be at least two, respectively disposed on different surfaces of the terminal 1300 or in a folding design; in still other embodiments, the display screen 1305 can be a flexible display screen, disposed on a curved surface or a folding surface of the terminal 1300. Even, the display screen 1305 can be set to an irregular non-rectangular shape, that is, a special-shaped screen. The display screen 1305 can be prepared from materials such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

[0238] The camera component 1306 is used to collect images or videos. Optionally, the camera component 1306 includes a front camera and a rear camera. Generally, the front camera is disposed on the front panel of the terminal, and the rear camera is disposed on the back of the terminal. In some embodiments, there are at least two rear cameras, which are any one of a main camera, a depth camera, a wide-angle camera, and a telephoto camera, so as to implement the function of background blurring by fusing the main camera and the depth camera, panoramic shooting and VR (Virtual Reality) shooting functions or other fusion shooting functions by fusing the main camera and the wide-angle camera. In some embodiments, the camera component 1306 may further include a flash. The flash may be a single-color temperature flash or a dual-color temperature flash. The dual-color temperature flash refers to the combination of a warm light flash and a cold light flash, which can be used for light compensation under different color temperatures.

[0239] The audio circuit 1307 may include a microphone and a speaker. The microphone is used to collect sound waves of the user and the environment, and convert the sound waves into electrical signals and input them to the processor 1301 for processing, or input them to the radio frequency circuit 1304 to implement voice communication. For the purpose of stereo collection or noise reduction, there may be multiple microphones, which are respectively disposed at different parts of the terminal 1300. The microphone may also be an array microphone or an omnidirectional collection microphone. The speaker is used to convert the electrical signal from the processor 1301 or the radio frequency circuit 1304 into sound waves. The speaker may be a traditional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can not only convert the electrical signal into sound waves audible to humans, but also convert the electrical signal into sound waves inaudible to humans for uses such as ranging. In some embodiments, the audio circuit 1307 may further include a headphone jack.

[0240] The power supply 1308 is used to supply power to each component in the terminal 1300. The power supply 1308 may be alternating current, direct current, a primary battery or a rechargeable battery. When the power supply 1308 includes a rechargeable battery, the rechargeable battery may support wired charging or wireless charging. The rechargeable battery may also be used to support fast charging technology.

[0241] Those skilled in the art can understand that Figure 13 the structure shown in

[0242] In an exemplary embodiment, there is also provided a computer-readable storage medium including instructions, such as a memory including instructions, and the instructions can be executed by a processor of a terminal to complete the above-mentioned page display method. Optionally, the computer-readable storage medium may be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0243] In an exemplary embodiment, there is also provided a computer program product including a computer program, and when the computer program is executed by a processor, the above-mentioned page display method is implemented. In some embodiments, the computer program product involved in the embodiments of the present disclosure may be deployed to be executed on one terminal, or on multiple terminals located at one location, or on multiple terminals distributed at multiple locations and interconnected by a communication network. The multiple terminals distributed at multiple locations and interconnected by a communication network may form a blockchain system.

[0244] Those skilled in the art will readily think of other implementations of the present disclosure after considering the specification and practicing the invention disclosed herein. The present disclosure is intended to cover any variations, uses, or adaptations of the present disclosure, which follow the general principles of the present disclosure and include well-known common general knowledge or conventional technical means in the technical field not disclosed by the present disclosure. The specification and embodiments are only regarded as exemplary, and the true scope and spirit of the present disclosure are pointed out by the claims. All the above optional technical solutions can be combined arbitrarily to form alternative embodiments of the present application, which will not be elaborated herein one by one.

[0245] It should be understood that the present disclosure is not limited to the exact structure already described and shown in the drawings, and various modifications and changes can be made without departing from its scope. The scope of the present disclosure is only limited by the appended claims.

Claims

1. A page display method, characterized in that: The method comprises: Playing a multimedia resource in a play page, wherein a second interactive control is displayed on the play page; the second interactive control is used to jump to a virtual space of a target object; When the playback time of the multimedia resource reaches a first time, the multimedia resource displayed on the playback page is switched to the associated information of the target object, so as to overlay and display the interactive invitation interface of the target object on the second interactive control; the associated information includes relevant data in the virtual space, the target object is a user among multiple candidate objects whose matching value between the associated information and the invited object meets preset requirements, and the matching value is used to indicate the invited object's interest in the associated information. In the process of displaying the interactive invitation interface, the second interactive control supports jumping to the virtual space upon triggering; The first interactive control shakes, the matching value between the invited object and the associated information, the interactive guide text and the invitation text are displayed on the interactive invitation interface, the call icon shakes on the first interactive control, and during the display of the call icon, a sound is played and a vibration reminder is issued; the interactive guide text is used to guide the invited object to enter the virtual space, the interactive guide text is displayed on the first interactive control, the invitation text is used to instruct the target object to invite the invited object to accept the invitation to enter the virtual space, the invitation text is located in the middle area of ​​the interactive invitation interface, and the vibration rhythm of the vibration reminder matches the music rhythm of the sound; The call icon is an icon group, the icon group includes a first icon, a second icon and a third icon, the third icon is located in the middle area between the first icon and the second icon; in the process of displaying the first interactive control, in response to sliding the third icon to the area where the first icon is located, closing the interactive invitation interface; in response to sliding the third icon to the area where the second icon is located, jumping to the virtual space of the target object; After the interaction invitation interface is displayed for a third time period, the first interaction control is highlighted; After the interactive invitation interface is displayed for a second time period, the interactive invitation interface is canceled and the multimedia resource continues to be played on the play page.

2. The page display method according to claim 1, characterized in that: The method further comprises: The multimedia resources of the target object are displayed on the interactive invitation interface, and invitation options are displayed on the multimedia resources of the target object, wherein the invitation options include the first interactive control.

3. The page display method according to claim 2, characterized in that: In the case where the virtual space is a live broadcast room, the multimedia resource of the target object includes at least one of a live broadcast segment of the target object, key information of the target object and key information of the live broadcast segment; In the case that the virtual space is a personal page of the target object, the multimedia resources of the target object include at least one of an image, key information and interactive requirements of the target object.

4. The page display method according to claim 1, characterized in that: The step of jumping to the virtual space of the target object includes: In response to a triggering operation on the first interactive control, if the target application where the virtual space is located has been installed, jumping to the virtual space in the target application; In response to the triggering operation of the first interactive control, if the target application where the virtual space is located is not installed, jump to the download page of the target application; in response to downloading and starting the target application based on the download page, jump to the virtual space in the target application.

5. The page display method according to claim 4, characterized in that: The jumping to the virtual space in the target application includes: Jump to the live broadcast room page of the target object in the target application; or, Jump to the personal page of the target object in the target application.

6. The page display method according to claim 5, characterized in that: The personal page of the target object includes a personal profile page and / or a personal work page of the target object.

7. The page display method according to claim 1, characterized in that: The second duration is greater than the first duration.

8. A page display device, characterized in that: The device comprises: A playback unit, configured to play a multimedia resource in a playback page, wherein a second interactive control is displayed on the playback page; the second interactive control is used to jump to a virtual space of a target object; The display unit is configured to switch the multimedia resource displayed on the playback page to the associated information of the target object when the playback time of the multimedia resource reaches a first time, so as to overlay and display the interactive invitation interface of the target object on the second interactive control; the associated information includes relevant data in the virtual space, the target object is a user among multiple candidate objects whose matching value between the associated information and the invited object meets preset requirements, the matching value is used to indicate the degree of interest of the invited object in the associated information, and in the process of displaying the interactive invitation interface, the second interactive control supports jumping to the virtual space upon triggering; The display unit is further configured to display the shaking of the first interactive control, the matching value between the invited object and the associated information, the interactive guide text and the invitation text on the interactive invitation interface, display the shaking of the call icon on the first interactive control, and play a sound and issue a vibration reminder during the display of the call icon; the interactive guide text is used to guide the invited object to enter the virtual space, the interactive guide text is displayed on the first interactive control, the invitation text is used to instruct the target object to invite the invited object to accept the invitation to enter the virtual space, the invitation text is located in the middle area of ​​the interactive invitation interface, and the vibration rhythm of the vibration reminder matches the music rhythm of the sound; The call icon is an icon group, the icon group includes a first icon, a second icon and a third icon, the third icon is located in the middle area between the first icon and the second icon; the jump unit is configured to execute, in the process of displaying the first interactive control, in response to sliding the third icon to the area where the first icon is located, closing the interactive invitation interface; in response to sliding the third icon to the area where the second icon is located, jumping to the virtual space of the target object; The display unit is further configured to highlight the first interactive control after the interactive invitation interface is displayed for a third time period; The display unit is further configured to cancel the display of the interactive invitation interface after the interactive invitation interface is displayed for a second time period, and continue to play the multimedia resource on the playback page.

9. A terminal, characterized in that: include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the page display method according to any one of claims 1 to 7.

10. A computer-readable storage medium, when instructions in the computer-readable storage medium are executed by a processor of a terminal, the terminal is enabled to execute the page display method according to any one of claims 1 to 7.

11. A computer program product, characterized in that The computer program product comprises a computer program, and when the computer program is executed by a processor, the page display method according to any one of claims 1 to 7 is implemented.

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