Interface display method and device, terminal, storage medium and program product

Abstract

The present disclosure relates to an interface display method and device, equipment and storage medium, and relates to the technical field of multimedia. The method comprises: displaying a simple interface of a live broadcast room; if there is a target activity in the live broadcast room, displaying activity prompt information on the simple interface, the activity prompt information being used to prompt the target activity in the live broadcast room. The method displays the activity prompt information of the target activity in the live broadcast room on the simple interface of the live broadcast room, so that the information output of the target activity in the live broadcast room can attract the audience into the live broadcast room based on the target activity, that is, the entering rate of the live broadcast room can be improved. Moreover, after the audience enters the live broadcast room based on the target activity, the probability of the audience participating in the target activity in the live broadcast room will also increase, thereby the participation rate of the target activity in the live broadcast room can also be improved.

Description

TECHNICAL FIELD

[0001] The present disclosure relates to the field of multimedia technology, and in particular, to an interface display method and device, an apparatus, and a storage medium. BACKGROUND

[0002] With the development of multimedia technology, more and more applications provide a live broadcast function. A host can perform live broadcast on an application, and a viewer can enter a live broadcast room of the host to watch the live broadcast. The viewer generally enters the live broadcast room through a simple interface of the live broadcast room, and therefore, it is important to attract the viewer to enter the live broadcast room through the simple interface of the live broadcast room. SUMMARY

[0003] The present disclosure provides an interface display method, device, apparatus, and storage medium, which improves the entering rate of a live broadcast room and the participation rate of a target activity. The technical solutions of the present disclosure are as follows.

[0004] According to an aspect of an embodiment of the present disclosure, an interface display method is provided, and the method comprises:

[0005] displaying a simple interface of a live broadcast room;

[0006] if there is a target activity in the live broadcast room, displaying activity prompt information on the simple interface, the activity prompt information being used to prompt the target activity in the live broadcast room.

[0007] According to another aspect of an embodiment of the present disclosure, a page display device is provided, and the device comprises:

[0008] an interface display unit configured to perform displaying a simple interface of a live broadcast room;

[0009] an information display unit configured to perform, if there is a target activity in the live broadcast room, displaying activity prompt information on the simple interface, the activity prompt information being used to prompt the target activity in the live broadcast room.

[0010] In some embodiments, the information display unit is configured to perform at least one of the following:

[0011] displaying the activity prompt information on a preset position of the simple interface;

[0012] displaying the activity prompt information on the simple interface moving according to a target activity track;

[0013] displaying the activity prompt information on the simple interface shaking.

[0014] In some embodiments, the simple interface comprises a background display area and a character display area, and the preset position and the target activity track are both located in the background display area.

[0015] In some embodiments, the information display unit is further configured to perform:

[0016] displaying the activity prompt information as a color different from the background display area.

[0017] In some embodiments, the apparatus further comprises:

[0018] a detection unit configured to perform detecting a character contour line on the simple interface, outputting an area within the character contour line as the character display area, and outputting an area outside the character contour line as the background display area.

[0019] In some embodiments, the activity prompt information comprises at least one of an activity icon and an activity text, both of which are used to indicate the target activity.

[0020] In some embodiments, the apparatus further comprises a jump unit configured to perform at least one of:

[0021] jumping to an activity interface of the target activity in the live room in response to a triggering operation on the activity prompt information;

[0022] jumping to a live interface of the live room in response to a triggering operation on an area outside the activity prompt information on the simple interface.

[0023] In some embodiments, the jump unit is configured to perform:

[0024] jumping to a live interface of the live room, and displaying a pop-up window on the live interface, the pop-up window being used to display the target activity.

[0025] In some embodiments, the apparatus further comprises an entry display unit configured to perform at least one of:

[0026] highlighting a first entry of the target activity on the live interface, the first entry being used to jump to the activity interface after being triggered;

[0027] highlighting a second entry of the target activity on the live interface, the second entry being used to participate in the target activity after being triggered.

[0028] In some embodiments, the information display unit is configured to perform:

[0029] displaying the activity prompt information on the simple interface if the live room has the target activity and the simple interface is displayed for a first time length.

[0030] In some embodiments, the information display unit is further configured to perform:

[0031] displaying summary information of the target activity on the simple interface, the summary information being used to indicate activity content of the target activity.

[0032] In some embodiments, the summary information comprises at least one of time information, participation information, and information of a target item of the target activity, the target item being an item associated with the target activity.

[0033] In some embodiments, the activity prompt information moves on the simple interface according to a target activity track, and the information display unit is configured to perform:

[0034] displaying the summary information moving on the simple interface following the activity prompt information.

[0035] In some embodiments, the information display unit is configured to perform:

[0036] displaying the summary information on the simple interface after the activity prompt information is displayed for a second time length.

[0037] In some embodiments, the information display unit is configured to perform:

[0038] if there are multiple target activities in the live room, displaying activity prompt information of each of the multiple target activities on the simple interface; or,

[0039] if there are multiple target activities in the live room, based on priorities between the multiple target activities, displaying activity prompt information of a target activity with the highest priority on the simple interface; or,

[0040] if there are multiple target activities in the live room, based on respective end times of the multiple target activities, displaying activity prompt information of a target activity with an end time closest to a current time on the simple interface.

[0041] In some embodiments, the apparatus further comprises an updating unit configured to perform:

[0042] in response to a sliding operation on the activity prompt information displayed on the simple interface, updating the activity prompt information displayed on the simple interface to update the prompted target activity.

[0043] In some embodiments, the apparatus further comprises a determination unit configured to perform:

[0044] Determine a priority of the multi-target activity based on an activity type of the multi-target activity, different activity types corresponding to different priorities.

[0045] In some embodiments, the information display unit is configured to perform at least one of:

[0046] If the live room has a target activity and a time difference between an end time of the target activity and a current time is less than a time difference threshold, display the activity prompt information on the simple interface, the activity prompt information including the time difference.

[0047] If the live room has a target activity and virtual resources in the target activity have not been distributed completely, display the activity prompt information on the simple interface, the activity prompt information including a quantity of the virtual resources that have not been distributed completely.

[0048] In some embodiments, the interface display unit is further configured to perform:

[0049] If the quantity of the virtual resources that have not been distributed completely in the target activity is less than a quantity threshold, highlight the quantity of the virtual resources that have not been distributed completely on the simple interface.

[0050] In some embodiments, the information display unit is further configured to perform:

[0051] In response to the target activity ending, cancel displaying the activity prompt information.

[0052] In some embodiments, the information display unit is configured to perform:

[0053] If the live room has the target activity and a total quantity is less than a quantity threshold, display activity prompt information on the simple interface, the total quantity being a sum of quantities of times that the terminal displays activity prompt information on simple interfaces of multiple live rooms within a target time period.

[0054] In some embodiments, the target activity is a resource extraction activity, the activity prompt information is used to prompt that the resource extraction activity is in progress, and the activity prompt information is further used to prompt a time difference between a current time and a result announcement time of the resource extraction activity; or,

[0055] The target activity is a resource coupon distribution activity, and the activity prompt information is used to prompt that the resource coupon distribution activity is in progress.

[0056] According to another aspect of the embodiments of the present disclosure, a terminal is provided, which includes:

[0057] One or more processors;

[0058] a memory for storing the processor-executable program code;

[0059] The processor is configured to execute the program code to implement the interface display method.

[0060] According to another aspect of the embodiments of the present disclosure, a computer readable storage medium is provided, which, when the program code in the computer readable storage medium is executed by a processor of a terminal, enables the terminal to perform the interface display method.

[0061] According to another aspect of the embodiments of the present disclosure, a computer program product is provided, which includes a computer program that, when executed by a processor, implements the interface display method.

[0062] It should be understood that the foregoing general description and the following detailed description are only exemplary and explanatory, and are not limiting to the present disclosure.

[0063] The embodiments of the present disclosure provide an interface display method, which displays activity prompt information of a target activity in a live room on a simple interface of the live room. In this way, by outputting the information of the target activity in the live room, the audience can be attracted into the live room based on the target activity, i.e., the entering rate of the live room can be improved. Moreover, after the audience enters the live room based on the target activity, the probability of the audience participating in the target activity in the live room will also increase, thereby the participation rate of the target activity in the live room can also be improved. Furthermore, displaying the activity prompt information on the simple interface of the live room also increases the amount of information transmission. Since the simple live room is a live room with simplified information, in this case, how to improve the amount of information displayed is a problem, and the method can transmit more amount of information in the case of "simplicity", solving the contradiction between "simplicity" and "complexity". BRIEF DESCRIPTION OF DRAWINGS

[0064] The accompanying drawings, which are incorporated in and constitute a part of the specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the present disclosure, and do not limit the present disclosure.

[0065] Figure 1 is a schematic diagram of an implementation environment according to an exemplary embodiment.

[0066] Figure 2 is a flowchart of an interface display method according to an exemplary embodiment.

[0067] Figure 3 is a flowchart of another interface display method according to an exemplary embodiment.

[0068] Figure 4 is a schematic diagram of a simple interface according to an exemplary embodiment.

[0069] Figure 5 is a schematic diagram of another simple interface according to an example embodiment.

[0070] Figure 6 is a block diagram of an interface display apparatus according to an example embodiment.

[0071] Figure 7 is a block diagram of a terminal according to an example embodiment. DETAILED DESCRIPTION

[0072] In order for those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be described clearly and completely below with reference to the drawings.

[0073] It should be noted that the terms "first", "second", and the like in the specification and claims of the present disclosure and the above-described drawings are used to distinguish similar objects, and do not necessarily have to describe a specific order or a chronological sequence. It should be understood that the data thus used can be interchanged under appropriate circumstances, so that the embodiments of the present disclosure described herein can be implemented in an order other than that illustrated or described herein. The implementation described in the following example embodiments does not represent all implementations consistent with the present disclosure. Rather, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0074] It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data for analysis, stored data, displayed data, etc.), and signals involved in the present disclosure are all authorized by the user or fully authorized by all parties, and the collection, use, and processing of related data need to comply with relevant laws, regulations, and standards in relevant countries and regions. For example, the simple interface and the like involved in the present disclosure are obtained under full authorization.

[0075] The interface display method provided by the embodiments of the present disclosure can be executed by a terminal. Figure 1 is a schematic diagram of an implementation environment provided by the embodiments of the present disclosure, referring to Figure 1 The implementation environment includes a terminal 101 and a server 102. In the embodiments of the present disclosure, a target application is installed on the terminal 101, and the terminal 101 displays a simple interface of a live room at a certain exposure position of the target application, and jumps to the live room in response to a triggering operation on the simple interface. The target application can be any application with a live function, such as a short video application, a search application, a shopping application, a social application, etc., which is not limited specifically herein. The server 102 is a background server of the target application, and is configured to provide background services for the terminal 101.

[0076] The terminal 101 can be at least one of a smartphone, a smart watch, a desktop computer, a laptop computer, a virtual reality terminal, an augmented reality terminal, a wireless terminal, and a laptop computer. The terminal 101 has a communication function and can access a wired network or a wireless network. The terminal 101 can generally refer to one of a plurality of terminals, and a person skilled in the art can know that the number of the terminals can be more or less. The server 102 can be a stand-alone physical server, a server cluster composed of a plurality of physical servers, or a distributed file system, and can also be a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDN (Content Delivery Network), and basic cloud computing services such as big data and artificial intelligence platforms. In some embodiments, the server 102 is directly or indirectly connected to the terminal 101 through wired or wireless communication, and the embodiments of the present disclosure do not limit this. Optionally, the number of the above-mentioned servers 102 can be more or less, and the embodiments of the present disclosure do not limit this. Of course, the server 102 can also include other functional servers to provide more comprehensive and diversified services. Among them, the server 102 undertakes the main computing work, and the terminal 101 undertakes the secondary computing work; or the server 102 undertakes the secondary computing work, and the terminal 101 undertakes the main computing work; or the server 102 or the terminal 101 can independently undertake the computing work, and the embodiments of the present disclosure do not limit this.

[0077] Figure 2 is a flowchart of an interface display method according to an exemplary embodiment, as shown in Figure 2 The method is executed by a terminal, and the method comprises the following steps.

[0078] In step S201, the terminal displays a simple interface of a live room.

[0079] In the embodiments of the present disclosure, the simple interface is used to enter the live room, and in response to a triggering operation on the simple interface, the terminal jumps into the live room. Optionally, the simple interface displays the content currently being live in the live room. The content displayed on the simple interface is less than the content displayed on the live interface in the live room.

[0080] In some embodiments, the simple interface can be in the form of a live room interface, and the terminal displays the single interface. The content displayed on the simple interface is less than the content displayed on the live interface in the live room. Optionally, in response to a sliding operation on the simple interface, the terminal switches to the simple interface of another live room.

[0081] In some embodiments, the terminal displays a target page, and displays the simple interface on the target page. The target page can be a list page, and the list page displays the simple interfaces of a plurality of live rooms, the live room being any one of the plurality of live rooms.

[0082] In step S202, if the target activity exists in the live room, the terminal displays activity prompt information on the simple interface, the activity prompt information being used to prompt the target activity in the live room.

[0083] In the embodiments of the present disclosure, the target activity is an activity that the audience can participate in after entering the live room. Optionally, the target activity is a resource distribution activity, and the resource distribution activity refers to an activity of distributing virtual resources in the live room. The audience can receive the virtual resources after participating in the resource distribution activity.

[0084] In the embodiments of the present disclosure, if the target activity does not exist in the live room, the terminal does not display the activity prompt information on the simple interface.

[0085] The embodiments of the present disclosure provide a method for displaying an interface, which displays activity prompt information of a target activity in a live room on a simple interface of the live room. In this way, the target activity can attract the audience to enter the live room based on the information output of the target activity, that is, the entering rate of the live room can be improved. Moreover, after the audience enters the live room based on the target activity, the audience is more likely to participate in the target activity in the live room, and thus the participation rate of the target activity in the live room can be improved. Furthermore, the display of the activity prompt information on the simple interface of the live room increases the amount of information transmission. Since the simple live room is a live room with simplified information, how to increase the amount of displayed information is a problem in this case. However, the method can transmit more information in the case of "simplicity", and solves the contradiction between "simplicity" and "complexity".

[0086] In some embodiments, the display of the activity prompt information on the simple interface includes at least one of the following: displaying the activity prompt information on a preset position of the simple interface; displaying the activity prompt information on the simple interface moving according to a target activity track; and displaying the activity prompt information on the simple interface shaking.

[0087] In this embodiment, the active prompt information is displayed at the preset position, that is, the active prompt information is displayed at a fixed position, so that the stability and convenience of information display are improved. The active prompt information is displayed moving on the simple interface, so that dynamic display of the active prompt information is realized. The information moving on the interface can more easily attract the attention of the audience, so as to promote the audience to enter the live room based on the active prompt information and improve the entering rate of the live room. The active prompt information is displayed shaking on the simple interface, so that dynamic display of the active prompt information is realized. The dynamic effect of shaking can more easily attract the attention of the audience, so as to promote the audience to enter the live room based on the active prompt information and improve the entering rate of the live room.

[0088] In some embodiments, the simple interface includes a background display area and a character display area, and the preset position and the target activity track are both located in the background display area.

[0089] In this embodiment, the preset position and the target activity track are both located in the background display area, that is, the active prompt information is displayed in the background display area, so as to avoid the occlusion of the character on the simple interface and improve the interface display effect.

[0090] In some embodiments, the method further includes displaying the active prompt information as a color different from the background display area.

[0091] In this embodiment, the active prompt information is displayed as a color different from the background display area, so as to avoid confusion between the active prompt information and the background display area, highlight the display of the active prompt information, and improve the display effect of the active prompt information.

[0092] In some embodiments, the method further includes detecting a character contour line on the simple interface, outputting an area within the character contour line as a character display area, and outputting an area outside the character contour line as a background display area.

[0093] In this embodiment, by detecting the character contour line on the simple interface, the character display area and the background display area on the simple interface can be determined conveniently and efficiently, which saves time and effort.

[0094] In some embodiments, the active prompt information includes at least one of an activity icon and an activity script, and the activity icon and the activity script are both used to indicate the target activity.

[0095] In this embodiment, the active prompt information includes at least one of an activity icon and an activity script, so that the target activity in the live room is indicated by the icon and the script, which can attract the attention of the audience and promote the audience to enter the live room.

[0096] In some embodiments, the method further comprises at least one of: in response to the triggering operation on the activity prompt information, jumping to an activity interface of the target activity in the live room; in response to the triggering operation on an area other than the activity prompt information on the simple interface, jumping to a live interface of the live room.

[0097] In this embodiment, the audience triggers the activity prompt information on the simple interface, and since the activity prompt information is used to indicate the target activity in the live room, it indicates that the audience is interested in the target activity in the live room, so after the audience triggers the activity prompt information, the activity interface of the target activity is directly jumped to, so that the operation path from the display of the simple interface to the jump to the activity interface is shortened, not only improving the entering rate of the live room, but also improving the human-computer interaction efficiency. And the audience triggers an area other than the activity prompt information, which indicates that there is a high probability that the audience is interested in watching the live room, rather than being interested in the target activity, and then after triggering the area other than the activity prompt information, the live room is directly entered, which meets the current watching preference of the audience, and thus the watching time of the audience in the live room can be improved.

[0098] In some embodiments, jumping to the activity interface of the target activity in the live room comprises: jumping to a live interface of the live room, and displaying a pop-up window on the live interface, the pop-up window being used to display the target activity.

[0099] In this embodiment, the pop-up window is displayed on the live interface, and the target activity is displayed based on the pop-up window, which can attract the audience to trigger to participate in the target activity, and thus improve the display effect of the target activity.

[0100] In some embodiments, the method further comprises at least one of: highlighting a first entrance of the target activity on the live interface, the first entrance being used to be triggered to jump to the activity interface; and highlighting a second entrance of the target activity on the live interface, the second entrance being used to be triggered to participate in the target activity.

[0101] In this embodiment, the first entrance is highlighted on the live room interface, which facilitates attracting the user's attention to the target activity, and thus promotes the audience to trigger the first entrance to enter the activity interface, and improves the participation rate of the target activity. The second entrance is highlighted on the live interface, and after being triggered, the target activity can be directly participated in, further improving the interaction efficiency.

[0102] In some embodiments, if the live room has the target activity, displaying the activity prompt information on the simple interface comprises: if the live room has the target activity and the simple interface is displayed for a first time length, displaying the activity prompt information on the simple interface.

[0103] In this embodiment, the display duration of the simple interface of the live room reaches the first duration, which indicates that the audience does not close the simple interface of the live room in this period of time, that is, the audience is interested in the live room, and then the activity prompt information is displayed on the simple interface at this time, which can further improve the audience's interest in the live room, and then promote the audience to enter the live room. In the case where the simple interface of the live room is displayed for less than the first duration and is closed, it indicates that the audience has no intention to watch the displayed live room, and then there is no need to display the activity prompt information, so as to avoid resource waste.

[0104] In some embodiments, the method further comprises: displaying summary information of the target activity on the simple interface, the summary information being used to indicate the activity content of the target activity.

[0105] In this embodiment, the summary information is displayed on the simple interface, which can make the audience more intuitively understand the target activity through the display of the summary information and the transparent transmission of the resource distribution activity information, promote the audience to enter the live room to participate in the target activity, and then improve the entering rate of the live room and the participation rate of the target activity.

[0106] In some embodiments, the summary information comprises at least one of time information, participation information and information of a target item of the target activity, and the target item is an item associated with the target activity.

[0107] In this embodiment, the summary information comprises time information, participation information and information of a target item of the target activity, and the like, so that the audience can further intuitively understand the target activity through the effective transparent transmission of various information of the target activity, that is, the display of a variety of rich information on the simple interface, and then further promote the audience to enter the live room to participate in the target activity, and improve the entering rate of the live room and the participation rate of the target activity.

[0108] In some embodiments, the activity prompt information moves on the simple interface according to a target activity track, and the summary information of the target activity is displayed on the simple interface, comprising: displaying the summary information moving on the simple interface following the activity prompt information.

[0109] In this embodiment, the summary information is displayed following the activity prompt information, which realizes the visual association between the activity prompt information and the summary information, improves the visual display effect, forms a visual guide to the audience, makes the audience visually associate the two kinds of information, improves the display effect of the information, and then improves the audience's interest in the target activity, thereby improving the probability of the audience entering the live room based on the target activity.

[0110] In this embodiment, the summary information of the target activity is displayed on the simple interface, comprising: displaying the summary information on the simple interface after the activity prompt information is displayed for the second duration. ​

[0111] In this embodiment, the display duration of the activity prompt information reaches the second duration, which indicates that the audience does not close the simple interface of the live room in this period of time, that is, the audience has the intention to watch the live room, and then the summary information of the target activity is displayed at this time. Through the display of the summary information, the audience can have a more intuitive and simple understanding of the target activity, improve the display effect of the information, and then promote the audience to enter the live room to participate in the target activity, that is, improve the entering rate of the live room.

[0112] In some embodiments, if the live room has the target activity, the activity prompt information is displayed on the simple interface, including: if the live room has multiple target activities, the activity prompt information of each target activity is displayed on the simple interface; or, if the live room has multiple target activities, the activity prompt information of the target activity with the highest priority is displayed on the simple interface based on the priority between the multiple target activities; or, if the live room has multiple target activities, the activity prompt information of the target activity with the closest end time to the current time is displayed on the simple interface based on the end time of each target activity.

[0113] In this embodiment, in the case that the live room has multiple target activities, the multiple target activities are all displayed on the simple interface of the live room, which improves the richness of the displayed information. On this basis, after any target activity attracts the audience, the audience can be promoted to enter the live room, that is, the probability of the audience entering the live room is improved. The target activity with the highest priority is prompted on the simple interface, which ensures the neatness of the simple interface and improves the viewing experience of the audience. Since the target activity with the highest priority is displayed, the target activity with the highest priority is generally the target activity that attracts the audience the most, and thus the display effect can be improved to facilitate attracting the audience into the live room based on the displayed information. The target activity with the closest end time is prompted on the simple interface, which can create a sense of urgency for the audience and prompt the audience to participate in the target activity as soon as possible, thereby not only improving the entering rate of the live room, but also improving the participation rate of the target activity.

[0114] In some embodiments, the method further includes: in response to a sliding operation on the activity prompt information displayed on the simple interface, updating the activity prompt information displayed on the simple interface to update the prompted target activity.

[0115] In this embodiment, in response to the interaction operation, the target activity prompted on the simple interface can be updated, which improves the diversity of functions and the diversity of interactions.

[0116] In some embodiments, the method further includes: determining the priority of the multiple target activities based on the activity type of the multiple target activities, different activity types corresponding to different priorities.

[0117] In this embodiment, since different target activities of different activity types have different attraction degrees to the audience, the priority determined based on the activity type can represent the preference of the audience for different types of activities, and then prompting the audience to the most preferred activity based on the priority can improve the display effect of the information, and further promote the audience to enter the live room.

[0118] In some embodiments, if the target activity is in the live room, the activity prompt information is displayed on the simple interface, including at least one of the following: if the target activity is in the live room and the time difference between the end time of the target activity and the current time is less than the time difference threshold, the activity prompt information is displayed on the simple interface, and the activity prompt information includes the time difference; if the target activity is in the live room and the virtual resource in the target activity is not fully distributed, the activity prompt information is displayed on the simple interface, and the activity prompt information includes the number of virtual resources that are not fully distributed.

[0119] In this embodiment, in the case where the time difference between the end time of the target activity and the current time is less than the time difference threshold, the activity prompt information is displayed on the simple interface, that is, the activity prompt information of the target activity is displayed when it is about to end, which avoids the resource consumption caused by always displaying the activity prompt information on the simple interface, and since the activity is about to end and the time difference is small, it can also promote the audience to enter the live room to participate in the target activity based on the displayed time difference, that is, to improve the entering rate of the live room. In the case where the virtual resource is not fully distributed, the activity prompt information is displayed on the simple interface, so that the audience can actually participate in the target activity after entering the live room based on the activity prompt information, ensuring the user experience. And displaying the number of virtual resources that are not fully distributed can also promote the audience to enter the live room to participate in the target activity based on the gradually decreasing virtual resources, that is, to promote the audience to participate in the target activity as soon as possible, and further improve the entering rate of the live room.

[0120] In some embodiments, the method further comprises: if the number of virtual resources that are not fully distributed in the target activity is less than the number threshold, highlighting the number of virtual resources that are not fully distributed on the simple interface.

[0121] In this embodiment, the number of virtual resources that are not fully distributed is less than the number threshold, which means that the virtual resources are about to be fully distributed, and then highlighting the virtual resources that are less and less at this time can create a sense of urgency, prompting the audience to participate in the target activity as soon as possible, and further improving the probability of the audience entering the live room.

[0122] In some embodiments, the method further comprises: in response to the end of the target activity, canceling the display of the activity prompt information.

[0123] In this embodiment, after the target activity ends, the activity prompt information is no longer displayed, ensuring the timeliness of information display and avoiding the situation that the audience cannot participate in the target activity after entering the live room based on the activity prompt information, thereby ensuring the user experience.

[0124] In some embodiments, if the target activity exists in the live room, the activity prompt information is displayed on the simple interface, including: if the target activity exists in the live room and the total number of times is less than the number threshold, the activity prompt information is displayed on the simple interface, the total number of times being the sum of the number of times that the terminal displays the activity prompt information on the simple interface of the plurality of live rooms within the target time period.

[0125] In this embodiment, the activity prompt information is allowed to be displayed again only in the case that the total number of times of displaying the activity prompt information within the target time period is less than the number threshold, that is, the number of times of prompting the target activity in the live room to the audience is limited every day, that is, the frequency of prompting the target activity in the live room is limited, which not only saves resources, but also takes into account the audience experience, avoids the audience from feeling bored, and thereby improves the user experience.

[0126] In some embodiments, the target activity is a resource extraction activity, and the activity prompt information is used to prompt that the resource extraction activity is in progress, and the activity prompt information is also used to prompt the time difference between the current time and the result publishing time of the resource extraction activity; or, the target activity is a resource coupon issuing activity, and the activity prompt information is used to prompt that the resource coupon issuing activity is in progress.

[0127] In this embodiment, the resource extraction activity in progress is displayed on the simple interface, since the audience can obtain virtual resources from the live room based on the resource extraction activity, the in-progress resource extraction activity is prompted, which can improve the audience's interest in the live room and promote the audience to interact to enter the live room. Moreover, the countdown time of the result publishing time is prompted, which can create a sense of urgency to prompt the audience to participate in the target activity as soon as possible, thereby not only improving the entering rate of the live room, but also improving the participation rate of the target activity. The resource coupon issuing activity in progress is prompted on the simple interface, since the audience can obtain the resource coupon issued by the live room based on the resource coupon issuing activity, the in-progress resource coupon issuing activity is prompted, which can further improve the audience's interest in the live room and promote the audience to enter the live room to participate in the target activity.

[0128] The above embodiments based on Figure 2 briefly introduce the process of interface display, and the process of interface display is further introduced based on the embodiments based on Figure 3 . Referring to Figure 3 , Figure 3 is a flowchart of an interface display method according to an example embodiment, which includes the following steps.

[0129] In step S301, the terminal displays a simple interface of the live room.

[0130] In the embodiments of the present disclosure, the simple interface is used to enter the live room, and the terminal jumps into the live room in response to a triggering operation on the simple interface. The content displayed on the simple interface is less than that displayed on the live interface in the live room.

[0131] In some embodiments, the simple interface can be in the form of a live room interface, and the terminal displays the single interface. The content displayed on the simple interface is less than that displayed on the live interface in the live room. Alternatively, in response to a sliding operation on the simple interface, the terminal switches to a simple interface of another live room.

[0132] In other embodiments, the terminal displays a target page, and the simple interface is displayed on the target page. The target page can be a list page, and the list page displays simple interfaces of a plurality of live rooms, which are any of the plurality of live rooms.

[0133] In step S302, if the live room has a target activity, the terminal displays activity prompt information on the simple interface. The activity prompt information is used to prompt the target activity in the live room.

[0134] In the embodiments of the present disclosure, the target activity can be a resource distribution activity, which is used to distribute virtual resources in the live room. For example, the target activity is a resource drawing activity or a resource coupon distribution activity.

[0135] The resource drawing activity is used for the audience to draw virtual resources. Alternatively, after the audience participates in the resource drawing activity, the drawing result can be immediately displayed. Or, after the audience participates in the resource drawing activity, the drawing result is unknown, and the result can be displayed only after reaching the result announcement time of the resource drawing activity.

[0136] Correspondingly, for the target activity being the resource drawing activity, the activity prompt information is used to prompt that the resource drawing activity is in progress, and further, the activity prompt information is also used to prompt the time difference between the current time and the result announcement time of the resource drawing activity. In this embodiment, the resource drawing activity in progress is displayed on the simple interface. Since the audience can obtain virtual resources from the live room based on the resource drawing activity, the audience's interest in the live room is prompted, and the audience is prompted to interact to enter the live room. Moreover, the countdown time of the result announcement time is prompted, which can create a sense of urgency, prompting the audience to participate in the target activity as soon as possible, thereby not only improving the entering rate of the live room, but also improving the participation rate of the target activity.

[0137] For example, referring to Figure 4 , Figure 4is a schematic diagram of a simple interface according to an example embodiment. Wherein, the simple interface displays activity prompt information 401 of a resource extraction activity.

[0138] Wherein, the resource coupon issuing activity is used to issue resource coupons to the audience, and the resource coupons are also coupons that can be used to exchange or trade items. For the target activity being the resource coupon issuing activity, the activity prompt information is used to prompt that the resource coupon issuing activity is in progress. In this embodiment, the resource coupon issuing activity in progress is prompted on the simple interface, and since the audience can obtain the resource coupons issued by the live room based on the resource coupon issuing activity, the audience's interest in the live room can be further improved by prompting the resource coupon issuing activity in progress, so as to promote the audience to enter the live room to participate in the target activity.

[0139] For example, referring to Figure 5 , Figure 5 is a use diagram of a simple interface according to an example embodiment. Wherein, the simple interface displays activity prompt information 501 of a resource coupon issuing activity.

[0140] In some embodiments, the process of the terminal displaying the activity prompt information on the simple interface includes at least one of the following implementation manners. The terminal displays the activity prompt information on a preset position of the simple interface; the terminal displays the activity prompt information on the simple interface to move according to a target activity track; and the terminal displays the activity prompt information on the simple interface to shake.

[0141] In this embodiment, the activity prompt information is displayed on the preset position, that is, the activity prompt information is displayed on the fixed position, which can improve the stability and convenience of information display. The activity prompt information is displayed to move on the simple interface, which realizes dynamic display of the activity prompt information, and the moving information on the interface can more easily attract the audience's attention, thereby promoting the audience to enter the live room based on the activity prompt information and improving the entering rate of the live room. The activity prompt information is displayed to shake on the simple interface, which realizes dynamic display of the activity prompt information, and the dynamic effect of shaking can more easily attract the audience's attention, thereby promoting the audience to enter the live room based on the activity prompt information and improving the entering rate of the live room.

[0142] Wherein, the terminal displays the activity prompt information on the preset position of the simple interface includes at least one of the following implementation manners. The terminal displays an activity pendant on the preset position, and displays the activity prompt information on the activity pendant. Or, the terminal displays a sticker on the preset position, and displays the activity prompt information on the sticker. Or, the terminal displays a button on the preset position, and displays the activity prompt information on the button.

[0143] The terminal displays the activity prompt information on the simple interface according to the target activity track in at least one of the following manners. The terminal displays a banner on the simple interface, displays the activity prompt information on the banner, and displays the banner moving according to the target activity track. Alternatively, the terminal displays a bubble on the simple interface, displays the activity prompt information in the bubble, and displays the bubble moving according to the target activity track. Alternatively, the terminal displays a virtual carrier on the simple interface, displays the activity prompt information on the virtual carrier, and displays the virtual carrier moving according to the target activity track, such as a virtual car, a virtual airplane, a virtual ship, or the like.

[0144] In some embodiments, the simple interface includes a background display area and a character display area, and the preset position and the target activity track are both located in the background display area. In this embodiment, the preset position and the target activity track are both located in the background display area, that is, the activity prompt information is displayed in the background display area, thereby avoiding the occlusion of the character on the simple interface and improving the display effect of the interface. Similarly, the terminal displays the activity prompt information shaking on the background display area.

[0145] In some embodiments, the terminal displays the activity prompt information in a color different from that of the background display area. In this embodiment, the activity prompt information is displayed in a color different from that of the background display area, avoiding the confusion of the activity prompt information with the background display area, highlighting the display of the activity prompt information, and thereby improving the display effect of the activity prompt information.

[0146] In some embodiments, the terminal detects a character contour line on the simple interface, and outputs an area within the character contour line as a character display area and an area outside the character contour line as a background display area. In this embodiment, by detecting the character contour line on the simple interface, the character display area and the background display area on the simple interface can be determined conveniently and efficiently, saving time and effort.

[0147] In some embodiments, the activity prompt information includes at least one of an activity icon and an activity text, and both the activity icon and the activity text are used to indicate the target activity. In this embodiment, the activity prompt information includes at least one of an activity icon and an activity text, which indicates the target activity in the live room through the icon and the text, thereby attracting the attention of the audience and promoting the audience to enter the live room.

[0148] The activity icon is used to identify the target activity, and further, the activity icon is used to identify a virtual resource in the target activity. The activity text can be different according to different activity types. For example, if the target activity is a resource extraction activity, the activity text can be "drawing is in progress, xx:xx will be drawn". If the target activity is a resource coupon issuing activity, the activity text can be "coupon issuing is in progress". For example, continuing to refer to Figure 4 , Figure 4is a schematic diagram of a simple interface provided by an embodiment of the present application. The activity prompt information 401 includes an activity icon 4011 and an activity text 4012.

[0149] In some embodiments, the live room has multiple target activities, and the terminal displays the activity prompt information on the simple interface in the following ways.

[0150] In one implementation, if the live room has multiple target activities, the terminal displays the prompt information of each of the multiple target activities on the simple interface. In this embodiment, the multiple target activities are all displayed on the simple interface of the live room, which improves the richness of the displayed information. On this basis, after any target activity attracts the audience, the audience can be prompted to enter the live broadcast, i.e., the probability of the audience entering the live room is improved.

[0151] Alternatively, the activity prompt information of the multiple target activities is displayed on the simple interface in the order of the priority of the multiple target activities from high to low. The higher the priority, the higher the ranking. For example, the higher the priority, the higher the ranking from top to bottom.

[0152] In another implementation, if the live room has multiple target activities, the terminal displays the activity prompt information of the target activity with the highest priority on the simple interface based on the priority between the multiple target activities. In this embodiment, the target activity with the highest priority is prompted on the simple interface, which ensures the neatness of the simple interface and improves the viewing experience of the audience. Since the target activity with the highest priority is displayed, the target activity with the highest priority is generally the target activity that attracts the audience most, and thus the display effect is improved, which facilitates attracting the audience into the live room based on the displayed information.

[0153] Alternatively, the terminal determines the priority of the multiple target activities based on the activity type of the multiple target activities, and different activity types correspond to different priorities. Since the target activities of different activity types have different degrees of attraction to the audience, the priority determined based on the activity type can represent the degree of preference of the audience to different types of activities, and thus the most preferred activity of the audience can be prompted based on the priority, which improves the display effect of the information and thus promotes the audience to enter the live room.

[0154] Alternatively, the terminal determines the priority of the multiple target activities based on the number of participants of each of the multiple target activities, and the priority of each target activity is positively correlated with the number of participants, i.e., the higher the number of participants, the higher the priority.

[0155] In another implementation, if there are multiple target activities in the live room, the terminal displays, on the simple interface, activity prompt information of a target activity with an end time closest to a current time based on end times of the multiple target activities. In this embodiment, the target activity with an end time closest to the current time is prompted on the simple interface, which can create a sense of urgency for the audience and prompt the audience to participate in the target activity as soon as possible, thereby improving not only the entering rate of the live room but also the participation rate of the target activity.

[0156] In some embodiments, the activity prompt information displayed on the simple interface can also be updated. Optionally, in response to a sliding operation on the activity prompt information displayed on the simple interface, the terminal updates the activity prompt information displayed on the simple interface to update the prompted target activity. In this embodiment, the prompted target activity on the simple interface can be updated in response to the interactive operation, which improves the diversity of functions and the diversity of interactions.

[0157] Optionally, the sliding operation includes a sliding operation in a first direction and a sliding operation in a second direction. The sliding operation in the first direction is used to update the target activity to a target activity ranked one position in front, and the sliding operation in the second direction is used to update the target activity to a target activity ranked one position behind, further improving the diversity and convenience of interactions.

[0158] In some embodiments, the terminal displays the activity prompt information after reaching a certain time. Optionally, the process in which the terminal displays the activity prompt information on the simple interface if there is a target activity in the live room includes at least one of the following implementation modes. If there is a target activity in the live room and a time difference between an end time of the target activity and a current time is less than a time difference threshold, the terminal displays the activity prompt information on the simple interface, and the activity prompt information includes the time difference; if there is a target activity in the live room and virtual resources in the target activity have not been distributed completely, the terminal displays the activity prompt information on the simple interface, and the activity prompt information includes a number of the virtual resources that have not been distributed completely.

[0159] The time difference threshold can be set and changed as needed, such as the time difference threshold being 2 minutes.

[0160] In the embodiment, when the time difference between the end time length of the target activity and the current time is less than the time difference threshold, the activity prompt information is displayed on the simple interface, that is, the activity prompt information of the target activity is displayed when the target activity is about to end, so that resource consumption caused by the activity prompt information being displayed on the simple interface all the time is avoided, and since the target activity is about to end and the time difference is small, the audience is further promoted to enter the live room to participate in the target activity based on the displayed time difference, that is, the entering rate of the live room is improved. When the virtual resources are not distributed completely, the activity prompt information is displayed on the simple interface, so that the audience can actually participate in the target activity after entering the live room based on the activity prompt information, and the user experience is ensured. Displaying the virtual resources that are not distributed completely can further promote the audience to enter the live room to participate in the target activity based on the gradually decreasing virtual resources, that is, the audience is prompted to participate in the target activity as soon as possible, and thus the entering rate of the live room is improved.

[0161] Further, if the number of virtual resources that are not distributed completely in the target activity is less than the number threshold, the terminal highlights the number of virtual resources that are not distributed completely on the simple interface. In the embodiment, the number of virtual resources that are not distributed completely is less than the number threshold, which indicates that the virtual resources are about to be distributed completely, and thus highlighting the virtual resources that are less and less at this time can create a sense of urgency, prompting the audience to participate in the target activity as soon as possible, and further improving the probability of the audience entering the live room.

[0162] In some embodiments, after the terminal displays the simple interface of the live room, if the live room has a target activity, the terminal directly displays the activity prompt information on the simple interface. In other embodiments, if the live room has a target activity and the simple interface is displayed for a first time length, the terminal displays the activity prompt information on the simple interface. In the embodiment, the display time length of the simple interface of the live room reaches the first time length, which indicates that the audience does not close the simple interface of the live room in this period of time, that is, the audience is interested in the live room, and thus displaying the activity prompt information on the simple interface at this time can further improve the audience's interest in the live room, and thus promote the audience to enter the live room. If the simple interface of the live room is closed before the first time length, it indicates that the audience has no intention to watch the displayed live room, and thus there is no need to display the activity prompt information, so as to avoid resource waste.

[0163] In some embodiments, the number of times of displaying the activity prompt information to a single audience per day is limited. Optionally, the process of displaying the activity prompt information on the simple interface by the terminal if the target activity exists in the live room includes the following steps: if the target activity exists in the live room and the total number of times is less than the number threshold, the terminal displays the activity prompt information on the simple interface, and the total number of times is the sum of the number of times of displaying the activity prompt information on the simple interface of the terminal in the target time period in multiple live rooms. In this embodiment, the activity prompt information is allowed to be displayed again only if the total number of times of displaying the activity prompt information in the target time period is less than the number threshold, that is, the number of times of prompting the target activity in the live room to the audience per day is limited, that is, the frequency of prompting the target activity in the live room is limited, which not only saves resources, but also takes into account the audience experience, avoids the audience from being bored, and thus improves the user experience.

[0164] Correspondingly, if the target activity exists in the live room and the total number of times is not less than the number threshold, the terminal does not display the activity prompt information on the simple interface, wherein the number threshold can be set and changed as needed, such as 5 times. The target time period can be set and changed as needed, such as 24 hours.

[0165] In other embodiments, if the target activity exists in the live room, the total number of times is not less than the number threshold, and the first number of times is not less than the preset number of times, the terminal displays the activity prompt information of the target activity on the simple interface, and the first number of times is the number of times of triggering the activity prompt information to enter the live room by the audience. Correspondingly, if the target activity exists in the live room, the total number of times is not less than the number threshold, and the first number of times is less than the preset number of times, the terminal displays the activity prompt information of the target activity on the simple interface. In this embodiment, the number of times of triggering the activity prompt information to enter the live room by the audience is not less than the preset number of times, which indicates that the probability of the audience entering the live room based on the activity prompt information is relatively large, and thus the target activity prompt information is still allowed to be displayed even if the number of times of displaying the activity prompt information by the terminal reaches the number threshold, thereby facilitating the audience to enter the live room based on the displayed activity prompt information and improving the flexibility of information display.

[0166] In step S303, the terminal displays the summary information of the target activity on the simple interface, and the summary information is used to indicate the activity content of the target activity.

[0167] The summary information includes at least one of time information of the target activity, participation information, and information of a target item associated with the target activity. In this embodiment, the summary information includes the time information of the target activity, the participation information, and the information of the target item, and the like. Through the effective transmission of various information of the target activity, that is, the display of a variety of rich information on the simple interface, the audience can have a further intuitive understanding of the target activity, and thus the audience is further promoted to enter the live room to participate in the target activity, and the entering rate of the live room and the participation rate of the target activity are improved.

[0168] The time information includes at least one of a start time, an end time, and a time difference between a current time and the end time of the target activity. The participation information includes at least one of a number of people in the live room and a number of people participating in the target activity.

[0169] Optionally, if the target activity is a resource distribution activity, the target item associated with the target activity is an item that can use the virtual resource distributed by the target activity. The information of the target item includes at least one of a name, an icon, a brief introduction, and a traded quantity of the target item.

[0170] In some embodiments, the activity prompt information moves on the simple interface according to a target activity track. The process of displaying the summary information of the target activity on the simple interface by the terminal includes the following steps: the terminal displays the summary information moving on the simple interface following the activity prompt information. In this embodiment, the summary information is displayed moving following the activity prompt information, the visual association between the activity prompt information and the summary information is realized, the visual display effect is improved, the audience is visually guided, the audience establishes the association between the two kinds of information in vision, the display effect of the information is improved, and thus the audience's interest in the target activity is improved, and the probability of the audience entering the live room based on the target activity is improved.

[0171] In some embodiments, the terminal displays the summary information after reaching a certain time. Optionally, the process of displaying the summary information of the target activity on the simple interface includes the following steps: the terminal displays the summary information on the simple interface after the activity prompt information is displayed for a second time length. In this embodiment, the display time length of the activity prompt information reaches the second time length, which indicates that the audience does not close the simple interface of the live room in this period of time, that is, the audience has the intention to watch the live room, and thus the summary information of the target activity is displayed at this time. Through the display of the summary information, the audience can have a more intuitive and simple understanding of the target activity, the display effect of the information is improved, and thus the audience is promoted to enter the live room to participate in the target activity, that is, the entering rate of the live room is improved.

[0172] In some embodiments, the live introduction information of the live room is displayed on the simple interface, and optionally, the terminal displays the summary information in the associated area of the live introduction information. In this embodiment, the summary information is displayed in the associated area of the live introduction information, the visual association between the live room and the target activity is established, and then the audience is promoted to enter the live room based on the summary information of the target activity, and the entering rate of the live room is improved.

[0173] The live introduction information of the live room includes at least one of the live type of the live room, the object to which the live room belongs, the introduction script of the live room, the object being explained by the live room, and whether the live room is a followed live room.

[0174] The associated area of the live introduction information can be an adjacent area of the area where the live introduction information is located. For example, continuing to refer to Figure 4 The live introduction information 402 and the summary information 403 are displayed on the simple interface, and the summary information is located below the live introduction information.

[0175] In this embodiment, the summary information is displayed on the simple interface, and the audience can more intuitively understand the target activity through the display of the summary information and the transparent transmission of the resource distribution activity information, so as to promote the audience to enter the live room to participate in the target activity, and then improve the entering rate of the live room and the participation rate of the target activity.

[0176] In some embodiments, in response to the triggering operation on the summary information, the terminal jumps to the activity interface of the target activity in the live room. Since the audience triggers the summary information, it indicates that the audience is interested in the target activity indicated by the summary information, and then directly jumps to the activity interface of the target activity, which meets the current viewing preference of the audience, so that the operation path from the display of the simple interface to the jump to the activity interface is shortened, not only the entering rate of the live room is improved, but also the human-computer interaction efficiency is improved.

[0177] In step S304, in response to the triggering operation on the activity prompt information, the terminal jumps to the activity interface of the target activity in the live room.

[0178] The activity interface is used for the audience to participate in the target activity. The triggering operation on the activity prompt information can be a click operation, a sliding operation, a long press operation, etc.

[0179] Optionally, the terminal directly jumps to the activity interface, or jumps to the live interface in the live room and then jumps to the activity interface from the live interface.

[0180] In some embodiments, the process of jumping to the activity interface of the target activity in the live room comprises the following steps: the terminal jumps to the live interface of the live room, and a pop-up window is displayed on the live interface, and the pop-up window is used to display the target activity. In this embodiment, the pop-up window is displayed on the live interface, and the target activity is displayed based on the pop-up window, which can attract the audience to trigger to participate in the target activity, thereby improving the display effect of the target activity.

[0181] In this embodiment, the audience triggers the activity prompt information on the simple interface. Since the activity prompt information is used to indicate the target activity in the live room, it indicates that the audience is interested in the target activity in the live room. Therefore, after the audience triggers the activity prompt information, the terminal directly jumps to the activity interface of the target activity, so that the operation path from the display of the simple interface to the jump to the activity interface is shortened, which not only improves the entering rate of the live room, but also improves the human-computer interaction efficiency. In addition, the area other than the activity prompt information is triggered by the audience, which indicates that there is a high probability that the audience is interested in the live room, rather than the target activity. Therefore, after the area other than the activity prompt information is triggered, the terminal directly enters the live room, which meets the current viewing preference of the audience, thereby improving the viewing time of the audience in the live room.

[0182] In other embodiments, in response to the triggering operation on any area on the simple interface, the terminal jumps to the activity interface of the target activity in the live room. Alternatively, in response to the triggering operation on any area on the simple interface, the terminal jumps to the live interface of the live room.

[0183] In step S305, in response to the triggering operation on the area other than the activity prompt information on the simple interface, the terminal jumps to the live interface of the live room.

[0184] In some embodiments, after the terminal jumps to the live interface of the live room, an entry of the target activity is displayed on the live interface, and the process comprises at least one of the following implementation manners.

[0185] In one implementation manner, the terminal highlights a first entry of the target activity on the live interface, and the first entry is used to jump to the activity interface after being triggered. In this implementation manner, the first entry is highlighted on the live interface, which facilitates attracting the user's attention to the target activity, thereby promoting the audience to trigger the first entry to enter the activity interface and improving the participation rate of the target activity.

[0186] In another implementation manner, the terminal highlights a second entry of the target activity on the live interface, and the second entry is used to participate in the target activity after being triggered. In this implementation manner, the second entry is highlighted on the live interface, and after being triggered, the audience can directly participate in the target activity, thereby further improving the interaction efficiency.

[0187] In this embodiment, the audience triggers the area outside the activity prompt information, which indicates that there is a high probability that the audience is interested in the live room rather than the target activity, and then directly enters the live room after triggering the area outside the activity prompt information, which meets the current viewing preference of the audience, and thus can improve the viewing time of the audience in the live room.

[0188] It should be noted that the serial numbers of steps S304-S305 are only for ease of description and do not limit the execution order of the two steps. Steps S304-S305 are both optional steps.

[0189] In some embodiments, the terminal cancels displaying the activity prompt information in response to the end of the target activity. In this embodiment, the activity prompt information is no longer displayed after the target activity ends, ensuring the timeliness of information display and avoiding the situation that the audience cannot participate in the target activity after entering the live room based on the activity prompt information, thereby ensuring the user experience.

[0190] It should be noted that in the case that the terminal enters the live room and then returns to the simple interface or the terminal slides away from the simple interface and then reenters the simple interface from other interfaces, the terminal rerequests to display the activity prompt information to avoid displaying expired information.

[0191] It should be noted that in some embodiments, before displaying the activity prompt information of the target activity, the terminal further determines whether the live room is a live room for trading goods, and in the case that the live room is a live room for trading goods, displays the activity prompt information of the target activity on the simple interface, and in the case that the live room is not a live room for trading goods, does not display the activity prompt information of the target activity on the simple interface.

[0192] In the embodiments of the present disclosure, the preferential information in the live room is exposed on the simple interface in real time, meeting the resource acquisition psychology of the audience and thus improving the entering rate of the live room and the probability of the audience trading goods in the live room.

[0193] The embodiments of the present disclosure provide an interface display method, which displays the activity prompt information of a target activity in a live room on a simple interface of the live room. In this way, the target activity can attract the audience to enter the live room based on the information output of the target activity, that is, the entering rate of the live room can be improved. Moreover, after the audience enters the live room based on the target activity, the probability of the audience participating in the target activity in the live room also increases, and thus the participation rate of the target activity in the live room can also be improved. Furthermore, displaying the above-mentioned multiple information on the simple interface of the live room also increases the amount of information transmission. Since the simple live room is a simplified live room, how to improve the amount of information displayed is a problem in this case, and the method can transmit more information amount in the case of "simplicity", solving the contradiction between "simplicity" and "complexity".

[0194] Figure 6 is a block diagram of an interface display device according to an exemplary embodiment. Referring to Figure 6 , the device comprises:

[0195] An interface display unit 601 configured to perform displaying a simple interface of a live room;

[0196] An information display unit 602 configured to perform displaying, on the simple interface, activity prompt information for prompting a target activity in the live room if the live room has the target activity.

[0197] In some embodiments, the information display unit 602 is configured to perform at least one of:

[0198] displaying the activity prompt information on a preset position of the simple interface;

[0199] displaying the activity prompt information on the simple interface moving according to a target activity track;

[0200] displaying the activity prompt information on the simple interface shaking.

[0201] In some embodiments, the simple interface comprises a background display area and a character display area, and the preset position and the target activity track are both located in the background display area.

[0202] In some embodiments, the information display unit 602 is further configured to perform:

[0203] displaying the activity prompt information as a color different from the background display area.

[0204] In some embodiments, the device further comprises:

[0205] A detection unit configured to perform detecting a character contour line on the simple interface, outputting an area within the character contour line as the character display area, and outputting an area outside the character contour line as the background display area.

[0206] In some embodiments, the activity prompt information comprises at least one of an activity icon and an activity script, and the activity icon and the activity script are both used to indicate the target activity.

[0207] In some embodiments, the device further comprises a jump unit configured to perform at least one of:

[0208] jumping to an activity interface of the target activity in the live room in response to a triggering operation on the activity prompt information;

[0209] jumping to a live interface of the live room in response to a triggering operation on an area other than the activity prompt information on the simple interface.

[0210] In some embodiments, the jumping unit is configured to perform:

[0211] jumping to a live interface of the live room, and displaying a pop-up window on the live interface, the pop-up window being used to display the target activity.

[0212] In some embodiments, the apparatus further comprises an entry display unit configured to perform at least one of:

[0213] highlighting a first entry of the target activity on the live interface, the first entry being used to jump to the activity interface after being triggered;

[0214] highlighting a second entry of the target activity on the live interface, the second entry being used to participate in the target activity after being triggered.

[0215] In some embodiments, the information display unit 602 is configured to perform:

[0216] if the live room has the target activity and the simple interface is displayed for the first time length, displaying an activity prompt information on the simple interface.

[0217] In some embodiments, the information display unit 602 is further configured to perform:

[0218] displaying summary information of the target activity on the simple interface, the summary information being used to indicate the activity content of the target activity.

[0219] In some embodiments, the summary information comprises at least one of time information of the target activity, participation information, and information of a target item, the target item being an item associated with the target activity.

[0220] In some embodiments, the activity prompt information moves on the simple interface according to a target activity track, and the information display unit 602 is configured to perform:

[0221] displaying the summary information following the activity prompt information on the simple interface.

[0222] In some embodiments, the information display unit 602 is configured to perform:

[0223] after the activity prompt information is displayed for a second time length, displaying the summary information on the simple interface.

[0224] In some embodiments, the information display unit 602 is configured to perform:

[0225] if the live room has multiple target activities, displaying respective activity prompt information of the multiple target activities on the simple interface; or,

[0226] If there are multiple target activities in the live room, based on the priority between the multiple target activities, the activity prompt information of the target activity with the highest priority is displayed on the simple interface; or

[0227] If there are multiple target activities in the live room, based on the end time of each target activity, the activity prompt information of the target activity with the closest end time to the current time is displayed on the simple interface.

[0228] In some embodiments, the apparatus further comprises an updating unit configured to perform:

[0229] In response to a sliding operation on the activity prompt information displayed on the simple interface, the activity prompt information displayed on the simple interface is updated to update the prompted target activity.

[0230] In some embodiments, the apparatus further comprises a determining unit configured to perform:

[0231] Based on the activity type of the multiple target activities, the priority of the multiple target activities is determined, different activity types correspond to different priorities.

[0232] In some embodiments, the information display unit 602 is configured to perform at least one of:

[0233] If there is a target activity in the live room and the time difference between the end time of the target activity and the current time is less than the time difference threshold, the activity prompt information is displayed on the simple interface, and the activity prompt information includes the time difference;

[0234] If there is a target activity in the live room and the virtual resources in the target activity have not been distributed, the activity prompt information is displayed on the simple interface, and the activity prompt information includes the number of virtual resources that have not been distributed.

[0235] In some embodiments, the interface display unit 601 is further configured to perform:

[0236] If the number of virtual resources that have not been distributed in the target activity is less than the number threshold, the number of virtual resources that have not been distributed is highlighted on the simple interface.

[0237] In some embodiments, the information display unit 602 is further configured to perform:

[0238] In response to the end of the target activity, the display of the activity prompt information is cancelled.

[0239] In some embodiments, the information display unit 602 is configured to perform:

[0240] If the target activity exists in the live room and the total number of times is less than the number threshold, the activity prompt information is displayed on the simple interface, and the total number of times is the sum of the number of times that the terminal displays the activity prompt information on the simple interfaces of multiple live rooms in the target time period.

[0241] In some embodiments, the target activity is a resource extraction activity, the activity prompt information is used to prompt that the resource extraction activity is in progress, and the activity prompt information is also used to prompt a time difference between the current time and a result publishing time of the resource extraction activity.

[0242] The target activity is a resource coupon issuing activity, and the activity prompt information is used to prompt that the resource coupon issuing activity is in progress.

[0243] The interface display device provided in the embodiments of the present disclosure displays the activity prompt information of the target activity in the live room on the simple interface of the live room, so that the target activity can attract audiences into the live room based on the information output of the target activity in the live room, that is, the entering rate of the live room can be improved. Moreover, after the audiences enter the live room based on the target activity, the probability of the audiences participating in the target activity in the live room will also increase, so that the participation rate of the target activity in the live room can also be improved. Moreover, displaying the activity prompt information on the simple interface of the live room also increases the amount of information transmission. Since the simple live room is a live room with simplified information, how to improve the amount of information displayed is a problem in this case, and the scheme can transmit more information amount in the case of "simplicity", solving the contradiction between "simplicity" and "complexity".

[0244] As to the device in the above embodiments, the specific manners in which the units perform operations have been described in detail in the embodiments of the method, and will not be described here in detail.

[0245] Figure 7 A structural block diagram of a terminal 700 provided by an example embodiment of the present disclosure is shown. The terminal 700 can be a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III), an MP4 player (Moving Picture Experts Group Audio Layer IV), a notebook computer, or a desktop computer. The terminal 700 can also be referred to as a user equipment, a portable terminal, a laptop terminal, a desktop terminal, or other names.

[0246] Generally, the terminal 700 includes a processor 701 and a memory 702.

[0247] The processor 701 can include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. The processor 701 can be implemented in at least one of a hardware form of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), a PLA (Programmable Logic Array). The processor 701 can also include a main processor and a coprocessor, the main processor being a processor for processing data in an awake state, also referred to as a CPU (Central Processing Unit), and the coprocessor being a low-power processor for processing data in a standby state. In some embodiments, the processor 701 can be integrated with a GPU (Graphics Processing Unit) for rendering and drawing content required to be displayed by the display screen. In some embodiments, the processor 701 can further include an AI (Artificial Intelligence) processor for processing computing operations related to machine learning.

[0248] The memory 702 can include one or more computer-readable storage media that can be non-transitory. The memory 702 can also include a high-speed random access memory, and a nonvolatile memory such as one or more disk storage devices, flash storage devices. In some embodiments, the non-transitory computer-readable storage medium in the memory 702 is used to store at least one program code for being executed by the processor 701 to implement the interface display method provided by the method embodiments in the present disclosure.

[0249] In some embodiments, the terminal 700 can also optionally include a peripheral device interface 703 and at least one peripheral device. The processor 701, the memory 702, and the peripheral device interface 703 can be connected through a bus or a signal line. Each peripheral device can be connected to the peripheral device interface 703 through a bus, a signal line, or a circuit board. Specifically, the peripheral device includes at least one of a radio frequency circuit 704, a display screen 705, a camera assembly 706, an audio circuit 707, and a power supply 708.

[0250] The peripheral interface 703 can be used to connect at least one I / O (Input / Output) related peripheral device to the processor 701 and the memory 702. In some embodiments, the processor 701, the memory 702 and the peripheral interface 703 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 701, the memory 702 and the peripheral interface 703 can be implemented on a separate chip or circuit board, and the present embodiments are not limited in this regard.

[0251] The radio frequency circuit 704 is configured to receive and send RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 704 communicates with communication networks and other communication devices through electromagnetic signals. The radio frequency circuit 704 converts electric signals into electromagnetic signals for transmission, or converts received electromagnetic signals into electric signals. Optionally, the radio frequency circuit 704 includes an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and the like. The radio frequency circuit 704 can communicate with other terminals through at least one wireless communication protocol. The wireless communication protocol includes but is not limited to: a metropolitan area network, various generations of mobile communication networks (2G, 3G, 4G and 5G), a wireless local area network and / or a WiFi (Wireless Fidelity) network. In some embodiments, the radio frequency circuit 704 can also include NFC (Near Field Communication) related circuitry, and the present disclosure is not limited in this regard.

[0252] The display screen 705 is configured to display a UI (User Interface). The UI can include graphics, text, icons, video, and any combination thereof. When the display screen 705 is a touch display screen, the display screen 705 is also capable of capturing touch signals on or above the surface of the display screen 705. The touch signals can be input to the processor 701 as control signals for processing. At this time, the display screen 705 can also be configured to provide virtual buttons and / or virtual keyboard, also known as soft buttons and / or soft keyboard. In some embodiments, the display screen 705 can be one, arranged on the front panel of the terminal 700; in other embodiments, the display screen 705 can be at least two, arranged on different surfaces of the terminal 700 or in a folding design; in still other embodiments, the display screen 705 can be a flexible display screen, arranged on a curved surface or a folding surface of the terminal 700. Even, the display screen 705 can also be arranged in an irregular shape other than a rectangle, i.e., a special-shaped screen. The display screen 705 can be made of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), etc.

[0253] The camera assembly 706 is configured to capture images or videos. Optionally, the camera assembly 706 includes a front camera and a rear camera. Typically, the front camera is arranged on the front panel of the terminal, and the rear camera is arranged on the back of the terminal. In some embodiments, the rear camera is at least two, which are any one of a main camera, a depth-of-field camera, a wide-angle camera, and a telephoto camera, to realize the background blur function by fusing the main camera and the depth-of-field camera, the panoramic shooting and VR (Virtual Reality) shooting function by fusing the main camera and the wide-angle camera, or other fusion shooting functions. In some embodiments, the camera assembly 706 can also include a flash. The flash can be a single-color-temperature flash or a dual-color-temperature flash. The dual-color-temperature flash refers to the combination of a warm light flash and a cold light flash, which can be used for light compensation under different color temperatures.

[0254] The audio circuit 707 can include a microphone and a speaker. The microphone is used to collect sound waves of a user and an environment, and convert the sound waves into an electrical signal input to the processor 701 for processing, or input to the radio frequency circuit 704 to realize voice communication. For the purpose of stereo sound collection or noise reduction, the microphone can be multiple, which are respectively arranged at different parts of the terminal 700. The microphone can also be an array microphone or an omnidirectional collection type microphone. The speaker is used to convert an electrical signal from the processor 701 or the radio frequency circuit 704 into sound waves. The speaker can be a conventional diaphragm speaker, or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only can it convert an electrical signal into a sound wave audible to humans, but also can convert an electrical signal into an inaudible sound wave to humans for ranging purposes, etc. In some embodiments, the audio circuit 707 can also include a headphone jack.

[0255] The power supply 708 is used to supply power to each component in the terminal 700. The power supply 708 can be alternating current, direct current, disposable battery or rechargeable battery. When the power supply 708 includes a rechargeable battery, the rechargeable battery can support wired charging or wireless charging. The rechargeable battery can also be used to support fast charging technology.

[0256] Those skilled in the art can understand that the structure shown in the above description is not a limitation of the terminal 700, and the terminal 700 can include more or fewer components than those shown in the figure, or combine some components, or use different component arrangements. Figure 7 The structure shown in the above description is not a limitation of the terminal 700, and the terminal 700 can include more or fewer components than those shown in the figure, or combine some components, or use different component arrangements.

[0257] In an example embodiment, a computer readable storage medium including instructions, such as a memory including instructions, is also provided, which can be executed by a processor of a terminal to complete the above interface display method. Alternatively, the computer readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0258] In an example embodiment, a computer program product including a computer program is also provided, which, when executed by a processor, implements the above interface display method. In some embodiments, the computer program product related to the embodiments of the present disclosure can be deployed on one terminal for execution, or on multiple terminals located in one place for execution, or on multiple terminals distributed in multiple places and interconnected through a communication network for execution. The multiple terminals distributed in multiple places and interconnected through a communication network can constitute a blockchain system.

[0259] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the claims. All the above-described optional technical solutions can be combined in any way to form optional embodiments of this application, and will not be elaborated upon here.

[0260] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. A method for displaying an interface, characterized in that, The method includes: A simplified interface for the live stream; If the live stream is not for item trading, no activity prompt information will be displayed. If the live stream is for item trading, has a target activity, the time difference between the end time of the target activity and the current time is less than a time difference threshold, and the total number of times is less than a number of times threshold, activity prompt information will be displayed on the simplified interface. If the live stream is for item trading, has the target activity, the time difference between the end time of the target activity and the current time is less than a time difference threshold, the total number of times is not less than the number of times threshold, and the first count is not less than a preset number of times, activity prompt information will be displayed on the simplified interface. The activity prompt information is used to prompt the target activity in the live stream. The total number of times is the sum of the number of times the terminal displays activity prompt information on the simplified interfaces of multiple live streams within the target time period. The first count is the number of times the audience triggers the activity prompt information to enter the live stream. The activity prompt information includes the time difference. After the activity prompt information is displayed for a second duration, in the area adjacent to the area on the simplified interface used to display the live broadcast introduction information of the live broadcast room, summary information is displayed that moves along with the activity prompt information. The summary information includes at least one of the time information and participation information of the target activity. The live broadcast introduction information includes at least one of the live broadcast type of the live broadcast room, the introduction text of the live broadcast room, and the item being explained in the live broadcast room. In response to a triggering operation on the summary information or the activity prompt information, the user is redirected to the activity interface of the target activity within the live stream; in response to a triggering operation on an area other than the activity prompt information on the simplified interface, the user is redirected to the live stream interface of the live stream. If the number of target activities is multiple, the method further includes: Based on the number of participants in each of the multiple target activities, the priority of the multiple target activities is determined, and the priority of each target activity is positively correlated with the number of participants; based on the priority among the multiple target activities, the activity prompt information of the target activity with the highest priority is displayed on the simplified interface; In response to a swipe operation on the activity prompt information displayed on the simplified interface, the activity prompt information displayed on the simplified interface is updated to update the target activity being prompted; wherein, a swipe operation in the first direction is used to update the target activity to the first ranked target activity, and a swipe operation in the second direction is used to update the target activity to the second ranked target activity.

2. The interface display method according to claim 1, characterized in that, The display of activity prompt information on the simplified interface includes at least one of the following: The activity prompt information is displayed at a preset location on the simplified interface; The activity prompt information is displayed on the simplified interface and moves according to the target activity trajectory; The activity prompt message is displayed and shakes on the simplified interface.

3. The interface display method according to claim 2, characterized in that, The simplified interface includes a background display area and a character display area, and the preset position and the target movement trajectory are both located within the background display area.

4. The interface display method according to claim 3, characterized in that, The method further includes: The activity prompt information is displayed in a color different from the background display area.

5. The interface display method according to claim 3, characterized in that, The method further includes: The outline of the character on the simplified interface is detected, and the area within the outline of the character is output as the character display area, while the area outside the outline of the character is output as the background display area.

6. The interface display method according to claim 1, characterized in that, The activity prompt information includes at least one of an activity icon and an activity text, both of which are used to indicate the target activity.

7. The interface display method according to claim 1, characterized in that, The process of redirecting to the activity interface of the target activity within the live stream includes: The user is redirected to the live stream interface of the live stream room, where a pop-up window is displayed to show the target activity.

8. The interface display method according to claim 1, characterized in that, The method further includes at least one of the following: The first entry point of the target activity is highlighted on the live streaming interface. The first entry point is used to jump to the activity interface when it is triggered. A second entry point for the target activity is highlighted on the live streaming interface. This second entry point is used to participate in the target activity after it is triggered.

9. The interface display method according to claim 1, characterized in that, The method further includes: If the target activity is present in the live stream and the simplified interface displays a first duration, then the activity prompt information is displayed on the simplified interface.

10. The interface display method according to claim 1, characterized in that, The summary information also includes information about the target item, which is an item associated with the target activity.

11. The interface display method according to claim 1, characterized in that, The method further includes: Based on the activity types of multiple objective activities, the priorities of the multiple objective activities are determined, with different activity types corresponding to different priorities.

12. The interface display method according to claim 1, characterized in that, The method further includes: If there is a target activity in the live stream and the virtual resources in the target activity have not been fully distributed, the activity prompt information is displayed on the simplified interface. The activity prompt information includes the number of virtual resources that have not been fully distributed.

13. The interface display method according to claim 12, characterized in that, The method further includes: If the number of undistributed virtual resources in the target activity is less than the quantity threshold, the number of undistributed virtual resources will be highlighted on the simplified interface.

14. The interface display method according to claim 1, characterized in that, The method further includes: In response to the end of the target activity, the activity prompt message is canceled.

15. The interface display method according to claim 1, characterized in that, The target activity is a resource extraction activity. The activity prompt information is used to indicate that the resource extraction activity is in progress. The activity prompt information is also used to indicate the time difference between the current time and the time when the results of the resource extraction activity are announced. or, The target activity is a resource voucher distribution activity, and the activity notification information is used to indicate that the resource voucher distribution activity is in progress.

16. A page display device, characterized in that, The device includes: The interface display unit is configured to display a simplified interface for the live streaming room. The information display unit is configured to: if the live stream is not a live stream for item trading, then not display activity prompt information; if the live stream is a live stream for item trading, the live stream contains a target activity, the time difference between the end time of the target activity and the current time is less than a time difference threshold, and the total number of times is less than a number of times threshold, then display activity prompt information on the simplified interface; if the live stream is a live stream for item trading, the live stream contains the target activity, the time difference between the end time of the target activity and the current time is less than a time difference threshold, the total number of times is not less than the number of times threshold, and the first number of times is not less than a preset number of times, then display activity prompt information on the simplified interface. The activity prompt information is used to prompt the target activity in the live stream. The total number of times is the sum of the number of times the terminal displays activity prompt information on the simplified interfaces of multiple live streams within a target time period. The first number of times is the number of times the audience triggers the activity prompt information to enter the live stream. The activity prompt information includes the time difference. The information display unit is further configured to, after the second duration of the activity prompt information display, display summary information in an area adjacent to the area on the simplified interface used to display the live broadcast introduction information of the live broadcast room, which moves along with the activity prompt information. The summary information includes at least one of the time information and participation information of the target activity, and the live broadcast introduction information includes at least one of the live broadcast type of the live broadcast room, the introduction text of the live broadcast room, and the item being explained in the live broadcast room. The jump unit is configured to perform a jump to the activity interface of the target activity in the live room in response to a trigger operation on the summary information or the activity prompt information; and to jump to the live interface of the live room in response to a trigger operation on an area other than the activity prompt information on the simplified interface. If the number of target activities is multiple, the device further includes: The information display unit is also configured to determine the priority of multiple target activities based on the number of participants in each target activity, wherein the priority of each target activity is positively correlated with the number of participants; and to display the activity prompt information of the target activity with the highest priority on the simplified interface based on the priority among multiple target activities. The update unit is configured to perform a swipe operation in response to the activity prompt information displayed on the simplified interface, thereby updating the target activity displayed on the simplified interface; wherein, the swipe operation in the first direction is used to update the target activity to the first ranked target activity, and the swipe operation in the second direction is used to update the target activity to the second ranked target activity.

17. A terminal, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the interface display method as described in any one of claims 1 to 15.

18. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the terminal, the terminal is able to perform the interface display method according to any one of claims 1 to 15.

19. A computer program product, characterized in that, The computer program product includes a computer program that, when executed by a processor, implements the interface display method according to any one of claims 1 to 15.

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