Information interaction method, device, equipment and storage medium

Abstract

The present disclosure relates to an information interaction method, device, equipment and storage medium, the method comprising: displaying information of participating objects in a live broadcast room, the participating object information including an object identifier of at least one live broadcast participating object; in response to a first participating object among at least one live broadcast participating object satisfying a preset interaction condition, displaying an interaction guidance element on the target object identifier of the first participating object; in response to a triggering operation of the interaction guidance element by a live broadcast initiating object in the live broadcast room, sending exclusive interaction information to the first participating object, the exclusive interaction information being used to be displayed in the live broadcast interface of the live broadcast room. The present disclosure enriches the interaction forms between the live broadcast initiating object and the live broadcast participating objects, and increases the probability of the live broadcast participating objects continuously participating in the live broadcast interaction.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular to an information interaction method, device, equipment and storage medium. Background Art

[0002] As an emerging online entertainment service, live streaming has been loved by more and more Internet users. The anchor can show various types of live content to the audience through live streaming. During the live streaming process, the anchor will perform simple interactions with some core audiences. In related technologies, the interaction between the anchor and the audience is often simple, which reduces the probability of the audience continuing to participate in the live interaction. Summary of the invention

[0003] The present disclosure provides an information interaction method, device, equipment and storage medium to solve at least one technical problem in the related art. The technical solution of the present disclosure is as follows:

[0004] According to a first aspect of an embodiment of the present disclosure, there is provided an information interaction method, including:

[0005] Displaying information about participants in the live broadcast room, wherein the information about participants includes an object identifier of at least one participant in the live broadcast room;

[0006] In response to a first participating object among the at least one live broadcast participating object satisfying a preset interaction condition, displaying an interaction guiding element on a target object identifier of the first participating object;

[0007] In response to the triggering operation of the interactive guiding element by the live broadcast initiating object of the live broadcast room, exclusive interactive information is sent to the first participating object, and the exclusive interactive information is used to be displayed in the live broadcast interface of the live broadcast room.

[0008] In some embodiments, the interactive guidance element includes a special effect element for locking a target object identifier of the first participant object;

[0009] After sending the exclusive interactive information to the first participant, the method further includes:

[0010] Display the target animation of unlocking the special effect element, and adjust the display properties of the special effect element.

[0011] In some embodiments, the interactive guidance element further includes a first prompt text for guiding the live broadcast initiating object to perform the trigger operation;

[0012] In the case of sending exclusive interactive information to the first participant, a second prompt text matching the exclusive interactive information is switched and displayed on the interactive guide element.

[0013] In some embodiments, the special effect element includes a freezing element, and the target motion effect includes at least one of a thawing motion effect and an ice-breaking motion effect;

[0014] The adjusting the display attribute of the special effect element includes: canceling the display of the special effect element.

[0015] In some embodiments, in response to the triggering operation of the live broadcast initiating object of the live broadcast room on the interactive guiding element, sending the exclusive interactive information to the first participating object includes:

[0016] In response to a triggering operation of the interactive guide element by the live broadcast initiator of the live broadcast room, an information editing page is displayed; and at least one candidate information is displayed in the information editing page;

[0017] In response to a triggering operation on the at least one candidate information, obtaining target interaction information;

[0018] Exclusive interaction information matching the target interaction information is sent to the first participant.

[0019] In some embodiments, the at least one candidate information is related to the interaction amount or interaction level of the first participant object, and different interaction amounts or interaction levels correspond to different amounts of information in the exclusive interaction information.

[0020] In some embodiments, the target interaction information includes a target interaction text, the exclusive interaction information includes a voice control for playing an interactive voice and a first interactive message corresponding to the interactive voice, and the interactive voice matches the target interaction text.

[0021] In some embodiments, the timbre of the interactive voice also matches the timbre of the live broadcast initiator;

[0022] The duration of the interactive voice is proportional to the amount of interaction or level of interaction of the first participant.

[0023] In some embodiments, the information about the participants in the live broadcast room includes:

[0024] In the first area of ​​the live broadcast screen of the live broadcast initiator, information about the participants in the live broadcast room is displayed;

[0025] After displaying the participant information of the live broadcast room, the method further includes:

[0026] In response to a gesture operation for switching the live broadcast screen, the participant object information displayed in the first area is switched to be displayed as target live broadcast data; during the switching display process, the area content of the second area in the live broadcast screen for displaying live broadcast monitoring data remains unchanged.

[0027] In some embodiments, the preset interaction condition includes at least one of the following:

[0028] The resource transfer amount of the first participant object is greater than or equal to a first threshold;

[0029] The interaction frequency of the first participant is greater than or equal to a second threshold;

[0030] The live broadcast viewing time of the first participant is greater than or equal to a third threshold;

[0031] The attention duration of the first participant is greater than or equal to a fourth threshold.

[0032] According to a second aspect of an embodiment of the present disclosure, there is provided an information interaction method, including:

[0033] In a live broadcast room in which at least one live broadcast participant participates, in response to a first participant among the at least one live broadcast participant satisfying a preset interaction condition, receiving exclusive interaction information for the first participant; the exclusive interaction information is sent by a live broadcast initiator of the live broadcast room to perform a trigger operation on an interaction guide element displayed on a target object identifier of the first participant;

[0034] The exclusive interactive information is displayed in the live broadcast interface of the live broadcast room.

[0035] In some embodiments, the exclusive interactive information includes a voice control for playing an interactive voice and a first interactive message corresponding to the interactive voice; the method further includes:

[0036] In response to the triggering operation of the voice control by the first participant, the interactive voice in the exclusive interactive information is played.

[0037] In some embodiments, the exclusive interactive information is displayed in a comment area in the live broadcast interface, and the display prominence of the exclusive interactive information is higher than the display prominence of each comment message in the comment area.

[0038] In some embodiments, after receiving the exclusive interaction information for the first participant, the method further includes:

[0039] In the live broadcast interface of the second participant, the exclusive interactive information is replaced with shared interactive information, and the shared interactive information includes a second interactive message and an operation control related to the exclusive interactive information; the second participant is any live broadcast participant among the live broadcast participants in the live broadcast room except the first participant;

[0040] In response to the triggering operation of the operation control by the second participant, a related page is displayed; the related page displays at least one interactive virtual element and the corresponding exclusive interactive information;

[0041] In response to a preset trigger operation of the second participating object on a target interactive virtual element, target-specific interactive information is displayed in the live broadcast interface of the second participating object; the target interactive virtual element is any one of the at least one interactive virtual elements, and the target-specific interactive information matches the target interactive virtual element.

[0042] According to a third aspect of an embodiment of the present disclosure, there is provided an information interaction device, including:

[0043] A first display module is configured to display information of participants in the live broadcast room, wherein the information of participants includes an object identifier of at least one live broadcast participant object;

[0044] An element display module is configured to display an interactive guide element on a target object identifier of a first participating object among the at least one live participating object in response to the first participating object satisfying a preset interactive condition;

[0045] The information sending module is configured to execute a triggering operation on the interactive guiding element by the live broadcast initiating object of the live broadcast room, and send exclusive interactive information to the first participating object, wherein the exclusive interactive information is used to be displayed in the live broadcast interface of the live broadcast room.

[0046] In some embodiments, the interactive guidance element includes a special effect element for locking a target object identifier of the first participant object; the device further includes:

[0047] The motion effect display module is configured to execute the target motion effect of displaying and unlocking the special effect element and adjust the display properties of the special effect element.

[0048] In some embodiments, the interactive guidance element further includes a first prompt text for guiding the live broadcast initiating object to perform the trigger operation;

[0049] In the case of sending exclusive interactive information to the first participant, a second prompt text matching the exclusive interactive information is switched and displayed on the interactive guide element.

[0050] In some embodiments, the special effect element includes a freezing element, and the target motion effect includes at least one of a thawing motion effect and an ice-breaking motion effect;

[0051] The adjusting the display attribute of the special effect element includes: canceling the display of the special effect element.

[0052] In some embodiments, the information sending module includes:

[0053] A page display unit is configured to execute a triggering operation of the interactive guide element by the live broadcast initiating object of the live broadcast room, and display an information editing page; at least one candidate information is displayed on the information editing page;

[0054] an information acquisition unit, configured to execute a trigger operation in response to the at least one candidate information to obtain target interaction information;

[0055] The information sending unit is configured to send exclusive interaction information matching the target interaction information to the first participating object.

[0056] In some embodiments, the at least one candidate information is related to the interaction amount or interaction level of the first participant object, and different interaction amounts or interaction levels correspond to different amounts of information in the exclusive interaction information.

[0057] In some embodiments, the target interaction information includes a target interaction text, the exclusive interaction information includes a voice control for playing an interactive voice and a first interactive message corresponding to the interactive voice, and the interactive voice matches the target interaction text.

[0058] In some embodiments, the timbre of the interactive voice also matches the timbre of the live broadcast initiator;

[0059] The duration of the interactive voice is proportional to the amount of interaction or level of interaction of the first participant.

[0060] In some embodiments, the first display module includes:

[0061] An information display unit is configured to be executed in a first area of ​​the live broadcast screen of the live broadcast initiator to display information of participants in the live broadcast room;

[0062] The device also includes:

[0063] The switching display unit is configured to execute a switching gesture operation on the live broadcast screen, and switch the participant object information displayed in the first area to the target live broadcast data; during the switching display process, the area content of the second area in the live broadcast screen used to display the live broadcast monitoring data remains unchanged.

[0064] In some embodiments, the preset interaction condition includes at least one of the following:

[0065] The resource transfer amount of the first participant object is greater than or equal to a first threshold;

[0066] The interaction frequency of the first participant is greater than or equal to a second threshold;

[0067] The live broadcast viewing time of the first participant is greater than or equal to a third threshold;

[0068] The attention duration of the first participant is greater than or equal to a fourth threshold.

[0069] According to a fourth aspect of an embodiment of the present disclosure, there is provided an information interaction device, including:

[0070] The information receiving module is configured to be executed in a live broadcast room in which at least one live broadcast participating object participates, and in response to a first participating object among the at least one live broadcast participating object satisfying a preset interaction condition, receive exclusive interaction information for the first participating object; the exclusive interaction information is sent by a live broadcast initiating object of the live broadcast room, when performing a triggering operation on an interaction guiding element displayed on a target object identifier of the first participating object;

[0071] The second display module is configured to display the exclusive interactive information in the live broadcast interface of the live broadcast room.

[0072] In some embodiments, the exclusive interactive information includes a voice control for playing an interactive voice and a first interactive message corresponding to the interactive voice; the device further includes:

[0073] The playing module is configured to execute, in response to the triggering operation of the voice control by the first participant, playing the interactive voice in the exclusive interactive information.

[0074] In some embodiments, the exclusive interactive information is displayed in a comment area in the live broadcast interface, and the display prominence of the exclusive interactive information is higher than the display prominence of each comment message in the comment area.

[0075] In some embodiments, the apparatus further comprises:

[0076] A third display module is configured to execute in a live broadcast interface of a second participant object, and replace the exclusive interactive information with shared interactive information, wherein the shared interactive information includes a second interactive message and an operation control related to the exclusive interactive information; the second participant object is any live broadcast participant object other than the first participant object among the live broadcast participant objects in the live broadcast room;

[0077] an associated display module, configured to execute, in response to the triggering operation of the second participant on the operation control, display an associated page; the associated page displays at least one interactive virtual element and the amount of corresponding exclusive interactive information;

[0078] The fourth display module is configured to execute a preset trigger operation on the target interactive virtual element by the second participating object, and display target-specific interactive information in the live broadcast interface of the second participating object; the target interactive virtual element is any one of the at least one interactive virtual elements, and the target-specific interactive information matches the target interactive virtual element.

[0079] According to a third aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the information interaction method as described in any of the above embodiments.

[0080] According to a fourth aspect of an embodiment of the present disclosure, there is provided an electronic device, including:

[0081] processor;

[0082] a memory for storing instructions executable by the processor;

[0083] The processor is configured to execute the instructions to implement the information interaction method as described in any of the above embodiments.

[0084] According to a fifth aspect of an embodiment of the present disclosure, a computer program product is provided, the computer program product comprising a computer program, and when the computer program is executed by a processor, the information interaction method provided in any one of the above-mentioned embodiments is implemented.

[0085] The technical solution provided by the embodiments of the present disclosure brings at least the following beneficial effects:

[0086] The disclosed embodiment displays the information of the participating objects in the live broadcast room, and the participating object information includes the object identifier of at least one live broadcast participating object; in response to the first participating object in the at least one live broadcast participating object meeting the preset interaction condition, the interactive guidance element is displayed on the target object identifier of the first participating object; in response to the triggering operation of the interactive guidance element by the live broadcast initiating object in the live broadcast room, the exclusive interactive information is sent to the first participating object, and the exclusive interactive information is used to be displayed in the live broadcast interface of the live broadcast room. In this way, on the live broadcast initiating object side, by displaying the interactive guidance element on the target object identifier of the first participating object that meets the preset interaction condition, the live broadcast initiating object is guided to send the exclusive interactive information to the first participating object based on the interactive guidance element, so as to achieve a more interesting maintenance of the relationship between the first participating object, enrich the interactive form between the live broadcast initiating object and the live broadcast participating object, that is, enrich the interactive form between the anchor and the audience. At the same time, the first participating object is highlighted by means of the interactive guidance element, the perception that the live broadcast initiating object needs to interact in time is strengthened, the attention and attractiveness of the live broadcast initiating object to interact with the first participating object are improved, the live broadcast initiating object is helped to expand the scope of attention to the live broadcast participating objects, and the live broadcast initiating object is promoted to trigger the interaction in time, and the interaction rate between the live broadcast initiating object and the first participating object (such as the main fan) that meets the preset interaction condition is improved. In addition, the exclusive interactive information of the first participant is displayed in the live broadcast interface of the live broadcast room. It is aimed at all the live broadcast participants in the live broadcast interface, which can mobilize the enthusiasm of other participants to obtain the exclusive interactive information, which is beneficial to increase the probability of the live broadcast participants to continue to participate in the live broadcast interaction, and improve the interaction rate and live broadcast effect of the live broadcast process.

[0087] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0088] The drawings herein are incorporated into the specification and constitute a part of the present disclosure, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0089] Figure 1 The invention is an architecture diagram of a system of an application information interaction method according to an exemplary embodiment.

[0090] Figure 2 The present invention is a flowchart of an information interaction method according to an exemplary embodiment.

[0091] Figures 3 to 5 They are respectively schematic diagrams of interfaces of an information interaction process shown according to an exemplary embodiment.

[0092] Figure 6The figure is a flow chart of another information interaction method according to an exemplary embodiment.

[0093] Figures 7 and 8 They are respectively schematic diagrams of interfaces of another information interaction process shown according to an exemplary embodiment.

[0094] Fig. 9 The present invention is a block diagram of an information interaction device according to an exemplary embodiment.

[0095] Fig.10 It is a block diagram of another information interaction device according to an exemplary embodiment.

[0096] Fig.11 It is a block diagram of an electronic device according to an exemplary embodiment. DETAILED DESCRIPTION

[0097] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0098] It should be noted that the terms "first", "second", etc. in the specification, claims, and drawings of the present disclosure are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as described in detail above.

[0099] In addition, the term "at least one" in the present disclosure refers to one or more, and the term "more than one" refers to two or more. The term "and / or" is used to describe the association relationship of associated objects, indicating that three relationships may exist. For example, A and / or B can mean: A exists alone, A and B exist at the same time, and B exists alone.

[0100] Figure 1 is an architecture diagram of a system for an application information interaction method according to an exemplary embodiment. Figure 1 , the architecture diagram may include a first terminal 110 , a server 120 , a second terminal 130 , and a third terminal 140 .

[0101] The first terminal 110, the second terminal 130 and the third terminal 140 may be, but are not limited to, physical devices such as smart phones, tablet computers, laptop computers, desktop computers, smart speakers, smart wearable devices, digital assistants, augmented reality devices, virtual reality devices, or one or more applications running in physical devices. The first terminal 110, the second terminal 130 and the third terminal 140 are installed with applications with corresponding functions, such as clients, applets, etc., and are also equipped with an operating system that supports running applications. Specifically, Figure 1 As shown, the first terminal 110 is a terminal of a live broadcast initiator, and a client for the live broadcast initiator to start or manage live broadcast, such as a client of a host user, may be run on the first terminal 110. The second terminal 130 is a terminal of a first participant participating in the live broadcast, and a client for the first participant participating in the live broadcast, such as a client of a first audience user, may be run on the second terminal 130. The third terminal 140 is a terminal of a second participant participating in the live broadcast, and the second participant is different from the first participant; the third terminal 140 may run a client for the second participant participating in the live broadcast, such as a client of a second audience user.

[0102] The server 120 may be, but is not limited to, an independent server, or a server cluster or distributed system composed of multiple physical servers, or may be one or more of a cloud server that provides cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, and basic cloud computing services such as big data and artificial intelligence platforms. Optionally, the first terminal 110 and the server 120, and the second terminal 130 or the third terminal 140 and the server 120 may be directly or indirectly connected via wired or wireless communication, which is not limited in the embodiments of the present disclosure. Through the communication between the first terminal 110, the second terminal 130, the third terminal 140 and the server 120, the server 120 may provide corresponding background support for the first terminal 110, the second terminal 130 and the third terminal 140 to realize the information interaction process.

[0103] The information interaction method provided in the embodiments of the present disclosure may be executed by an information interaction device, which may be integrated in an electronic device such as a terminal in the form of hardware or software, or may be executed by a terminal alone, or may be executed in collaboration with a terminal and a server.

[0104] It should be noted that the present disclosure involves user information and other related data. When the following embodiments of the present disclosure are applied to specific products or technologies, user permission or consent is required, and the collection, use and processing of relevant data must comply with relevant laws, regulations and standards of relevant countries and regions.

[0105] Figure 2 is a flow chart of an information interaction method according to an exemplary embodiment. Figure 2 As shown, the information interaction method can be applied to an electronic device, and the electronic device is taken as the first terminal 110 in the above system architecture as an example for description, and includes the following steps.

[0106] In step S201, the participant object information of the live broadcast room is displayed, and the participant object information includes an object identifier of at least one live broadcast participant object.

[0107] In this embodiment, the live broadcast room may refer to a virtual space of a live broadcast initiator. The live broadcast initiator may refer to a host user. The at least one live broadcast participant may refer to some audience users who enter the live broadcast room. In some embodiments, both the live broadcast initiator and the live broadcast participant may be represented by, for example, an object account, an object number, etc.

[0108] In this embodiment, the first terminal can obtain the participant object information of the live broadcast room and display the participant object information in the terminal interface. The participant object information includes an object identifier of at least one live broadcast participant object. Exemplarily, the object identifier may include but is not limited to at least one of an object avatar, an object nickname, and an object account. The participant object information can be used to reflect the degree of interaction between at least one live broadcast participant object and the live broadcast room and / or the live broadcast initiator object. Each object identifier in the participant object information can be presented in the form of a list, a list, etc.

[0109] In step S203, in response to a first participating object among at least one live broadcast participating object satisfying a preset interaction condition, an interaction guiding element is displayed on a target object identifier of the first participating object.

[0110] In this embodiment, when it is detected that the first participating object among at least one live broadcast participating object meets the preset interaction condition, the terminal can display the interaction guidance element on the target object identifier of the first participating object in response to meeting the preset interaction condition, and not display the interaction guidance element on other object identifiers that do not meet the preset interaction condition. Optionally, by displaying the interaction guidance element at the position of the target object identifier, at least part of the target object identifier can be blocked.

[0111] Optionally, the interactive guide element may at least be used to guide the live broadcast initiator to perform an interactive triggering operation on the first participant so as to cancel the display of the interactive guide element. The element type of the interactive guide element may be related to the preset interactive condition satisfied by the first participant.

[0112] In some embodiments, the preset interaction condition includes at least one of the following:

[0113] The resource transfer amount of the first participant is greater than or equal to the first threshold;

[0114] The interaction frequency of the first participant is greater than or equal to the second threshold;

[0115] The live broadcast viewing time of the first participant is greater than or equal to the third threshold;

[0116] The attention duration of the first participant is greater than or equal to a fourth threshold.

[0117] Optionally, the resource transfer amount refers to the cumulative number or cumulative amount of virtual resources transferred during the live broadcast process. Among them, virtual resources include but are not limited to virtual gifts, virtual gold coins, etc. The interaction frequency may refer to the cumulative number of times at least one interactive operation such as posting comments, transferring virtual resources, forwarding, and liking is performed during the live broadcast process. The live broadcast viewing time refers to the cumulative time of watching the live broadcast content of the live broadcast room of the live broadcast initiator. The attention time may refer to the statistical time of following the live broadcast initiator.

[0118] In this embodiment, the amount of resource transfer is used as an example for explanation. If the amount of resource transfer of the first participating object a is greater than or equal to the first threshold value, it is determined that the first participating object a meets the preset interaction condition, and the interaction guidance element 1 is set on the target object identifier of the first participating object a. Taking the interaction frequency as an example for explanation, if the amount of resource transfer of the first participating object b is greater than or equal to the first threshold value, it is determined that the first participating object b meets the preset interaction condition, and the interaction guidance element 2 is set on the target object identifier of the first participating object b. Among them, the interaction guidance element 1 and the interaction guidance element 2 can be the same or different. In this way, by setting the preset interaction conditions to include multiple interaction dimensions, the live broadcast participating objects that need to interact can be flexibly adjusted according to needs, so as to achieve differentiated interactions for different interaction dimensions.

[0119] It should be noted that the first threshold, the second threshold, the third threshold, and the fourth threshold can be adjusted according to actual conditions and are not specifically limited here.

[0120] In step S205, in response to the triggering operation of the live broadcast initiating object of the live broadcast room on the interactive guiding element, exclusive interactive information is sent to the first participating object, and the exclusive interactive information is used to be displayed in the live broadcast interface of the live broadcast room.

[0121] In this embodiment, the first terminal obtains exclusive interactive information for the first participant in response to the live broadcast initiator of the live broadcast room performing a trigger operation such as clicking, long pressing, sliding, etc. on the interactive guide element, and sends the exclusive interactive information to the first participant. The exclusive interactive information is used to be displayed in the live broadcast interface of the live broadcast room, so that all live broadcast participants in the live broadcast room can see the exclusive interactive information sent by the live broadcast initiator to the first participant. Optionally, the exclusive interactive information may be presented in at least one form such as voice, video, text, and picture.

[0122] Optionally, the exclusive interactive information may be valid only for the first participant, but not for other live broadcast participants. Exemplarily, the terminal may display the complete exclusive interactive information to the first participant, but not to other live broadcast participants, or only display prompt information or replacement information of the exclusive interactive information.

[0123] In some embodiments, the interactive guidance element includes a special effect element for locking the target object identification of the first participant. Optionally, the special effect element may refer to a suitable element for locking to hide the target object identification. Exemplarily, the special effect element includes but is not limited to at least one of a freezing element, a covering element, a blocking element, and a hiding element.

[0124] In this case, after sending the exclusive interactive information to the first participant, the method further includes:

[0125] Display the target animation of the unlocked special effect element and adjust the display properties of the special effect element.

[0126] Optionally, after the target object identifier of the first participant object displays the special effect element, if the live broadcast initiator performs a trigger operation on the interactive guide element to send exclusive interactive information to the first participant object, the target animation of unlocking the special effect element is displayed on the first terminal, and the display attribute of the special effect element is adjusted. The display attribute may include but is not limited to at least one of transparency, size, and display position. The special effect element adjusted by the display attribute can fully display the target object identifier without blocking it.

[0127] In this embodiment, taking the special effect element including the freezing element as an example, the target dynamic effect may include at least one of the thawing dynamic effect and the ice-breaking dynamic effect. At this time, the target dynamic effect of unlocking the special effect element may be displayed at the location of the target object identifier, and after displaying the target dynamic effect, the display attribute of the special effect element is adjusted by canceling the display of the special effect element to re-present the obscured target object identifier, so that the target object identifier is restored to the default state. In this way, by setting the interactive guidance elements of the locking and unlocking special effects, the perception that the live broadcast initiator object needs to interact in a timely manner is further strengthened, and the attention and attraction of the live broadcast initiator object to timely perform exclusive interaction with the first participant object are also increased, which promotes the anchor to trigger the exclusive interaction for the first participant object in a timely manner, and respond to the live broadcast interaction in which the first participant object participates in a timely manner, thereby accelerating the rate at which the first participant object obtains the exclusive interactive feedback of the live broadcast initiator object, which is conducive to improving the experience of the first participant object participating in the live broadcast interaction, and increasing the enthusiasm of the first participant object to continue to participate in the live broadcast interaction, helping the live broadcast initiator object to better maintain the interactive relationship with the first participant object.

[0128] In some embodiments, the interactive guidance element further includes a first prompt text for guiding the live broadcast initiating object to perform a triggering operation;

[0129] When the exclusive interactive information is sent to the first participant, a second prompt text matching the exclusive interactive information is switched and displayed on the interactive guide element.

[0130] In this embodiment, if the interactive guidance element also includes a first prompt text for guiding the live broadcast initiating object to perform a trigger operation, when the first terminal sends exclusive interactive information to the first participating object, the first prompt text is switched and displayed on the interactive guidance element to a second prompt text that matches the exclusive interactive information.

[0131] For example, Figure 3 As shown in (a), the terminal interface 310 showing the live broadcast screen displays participant information 320, which includes multiple object identifiers (such as avatars and nicknames) of the live broadcast participants, and can also display the interactive information of each live broadcast participant (such as the number of virtual resources transferred in this game). When the first participant (such as nickname a) meets the preset interactive conditions, the interactive guidance element is displayed at the position 321 where the target object identifier of the first participant is located. Figure 3As shown in (b), an interactive guidance element 330 is displayed on the target object identifier of the first participant, and the interactive guidance element 330 includes a special effect element 331 (such as a freezing element) for locking the target object identifier of the first participant, and a first prompt text 332 (such as poking the ice to break the ice and send a special voice to him / her) for guiding the live broadcast initiator to perform a trigger operation. Then, in response to the trigger operation of the interactive guidance element 330, a target animation 340 (such as an ice-breaking animation) for unlocking the special effect element is displayed, and the first prompt text 332 is replaced by a second prompt text 350 (such as your special voice has been sent) that matches the exclusive interactive information. Figure 3 Afterwards, after the target animation 340 is displayed, the default state of the target object identifier of the first participant object is presented, such as Figure 3 As shown in (d).

[0132] The above embodiment, by introducing the first prompt text, improves the guidance of triggering the exclusive interaction for the first participant, and speeds up the rate at which the live broadcast initiator triggers the exclusive interaction in a timely manner. In addition, after the exclusive interaction is performed, the first prompt text is replaced with the second prompt text, which increases the interactive perception of the live broadcast initiator performing the exclusive interaction.

[0133] In some embodiments, in response to a triggering operation of the live broadcast initiating object of the live broadcast room on the interaction guiding element, sending the exclusive interaction information to the first participating object includes:

[0134] In response to a triggering operation of the interactive guide element by the live broadcast initiator of the live broadcast room, an information editing page is displayed; and at least one candidate information is displayed in the information editing page;

[0135] In response to a triggering operation on at least one candidate information, obtaining target interaction information;

[0136] Exclusive interaction information matching the target interaction information is sent to the first participant.

[0137] In this embodiment, in response to the trigger operation of the live broadcast initiator of the live broadcast room on the interactive guidance element, the first terminal displays an information editing page on the terminal interface, and one or more candidate information is displayed in the information editing page. In response to performing at least one trigger operation such as selection and editing on at least one candidate information, the first terminal obtains the target interactive information. Afterwards, in response to the trigger operation of the send control in the information editing page, the exclusive interactive information matching the target interactive information is sent to the first participating object.

[0138] In this embodiment, the information type of the exclusive interaction information and the target interaction information may be at least partially different, for example, the target interaction information may include text-type information, and the exclusive interaction information may include voice-type information that matches the information content of the target interaction information. In some embodiments, the information type of the exclusive interaction information and the target interaction information may also be the same, for example, the target interaction information and the exclusive interaction information are both voice-type information, and the two may be exactly the same, or they may differ in the richness of the information content and / or timbre, etc.

[0139] For example, Figure 4 As shown, in response to the triggering operation of the live broadcast initiator object of the live broadcast room on the interactive guidance element, the information editing page 410 is displayed in the terminal interface 310. The information editing page 410 may include multiple candidate information 420, and different candidate information corresponds to different exclusive interactive information (such as exclusive voice). In response to the selection and / or editing operation of multiple candidate information 420, the target interactive information can be obtained. Afterwards, in response to the triggering operation of the send control in the information editing page 410, exclusive interactive information is generated based on the target interactive information, and the exclusive interactive information is sent to the first participating object. After sending the exclusive interactive information, the target animation (such as the ice-breaking animation) of releasing the interactive guidance element is displayed. In this case, Figure 7 As shown, the exclusive interactive information 730 is displayed in the live broadcast interface 710 of the live broadcast room. In addition, the information editing page 410 may also include an object information display area 430, in which the information object identifier and interactive information of the first participating object are displayed.

[0140] In the above embodiment, by setting up an information editing page to obtain target interactive information, and sending matching exclusive interactive information based on the target interactive information, the editability of the interactive content conveyed by the exclusive interactive information is achieved, the diversity of the interactive content of the exclusive interactive information is improved, and the interactive forms between the anchor and the audience are further enriched. At the same time, according to the type of interactive form in which the first participant participates, the first participant can obtain differentiated exclusive interactive feedback, which is conducive to improving the first participant's experience of participating in different live interactive forms, and further increasing the first participant's enthusiasm for continuing to participate in each live interactive form.

[0141] In some embodiments, the target interaction information includes a target interaction text, the exclusive interaction information includes a voice control for playing an interactive voice and a first interactive message corresponding to the interactive voice, and the interactive voice matches the target interaction text.

[0142] In this embodiment, the target interactive information includes the target interactive text, and the exclusive interactive information includes the interactive voice exclusive to the first participant and the first interactive message corresponding to the interactive voice, and the interactive voice is carried in the form of a voice control so that when the first participant triggers the voice control, the audio content of the interactive voice can be played. The interactive voice matches the target interactive text; for example, the audio content contained in the interactive voice and the text content contained in the target interactive text can be the same.

[0143] The above embodiment reduces the difficulty of recording exclusive voice during live broadcast by setting target interactive information in text form and exclusive interactive information in voice form, and facilitates automatic generation of required exclusive voice according to target interactive information in text form, thereby improving the flexibility and diversity of generating exclusive interactive information. In addition, by setting a voice control in the exclusive interactive information, the interactive voice can be played only when the first participant requires it, thereby improving the first participant's sense of participation and user experience for exclusive interactive feedback. And when playing the interactive voice corresponding to the voice control, the volume of the live broadcast interface can be adjusted to ensure that the interactive voice is not disturbed by the live broadcast process.

[0144] In some embodiments, the timbre of the interactive voice also matches the timbre of the live broadcast initiating object. In addition to the audio content of the interactive voice matching the target interactive text, the timbre of the interactive voice played can also match the timbre of the live broadcast initiating object. Exemplarily, at least one first speech recorded in advance by the live broadcast initiating object can be obtained, and the timbre of the first speech can be recognized to obtain the target timbre of the live broadcast initiating object, and the speech synthesis module can be used to automatically generate the interactive voice containing the timbre of the live broadcast initiating object based on the target timbre and the target interactive text. Another exemplary embodiment is to collect the second speech of the live broadcast initiating object during the live broadcast process, and the timbre of the second speech can be recognized to obtain the target timbre of the live broadcast initiating object, and the speech synthesis module can be used to automatically generate the interactive voice containing the timbre of the live broadcast initiating object based on the target timbre and the target interactive text. In this way, by introducing the timbre of the live broadcast initiating object into the interactive voice, the first participating object can increase the sense of reality and involvement in receiving the exclusive interaction sent by the live broadcast initiating object, and improve the interactive experience of the user object.

[0145] In some embodiments, at least one candidate information is related to the interaction amount or interaction level of the first participant, and different interaction amounts or interaction levels correspond to different amounts of information in the exclusive interaction information.

[0146] In this embodiment, at least one candidate information displayed in the information editing page is related to the interaction amount or interaction level of the first participating object, that is, different interaction amounts or interaction levels of the first participating objects may correspond to different at least one candidate information. Among them, the interaction amount can characterize the degree of interaction of the live broadcast participating object during the live broadcast process. The interaction level can characterize the level of interaction of the live broadcast participating object during the live broadcast process. The interaction dimension indicated by the interaction amount or interaction level can match the interaction dimension indicated by the preset interaction condition. Specifically, the interaction amount or interaction level may include one or more dimensions such as resource transfer amount, interaction frequency, live broadcast viewing time, and attention time.

[0147] Optionally, different amounts of interaction or interaction levels correspond to different amounts of candidate information. Specifically, the amount of information contained in the candidate information is proportional to the amount of interaction or the level of interaction. Exemplarily, interaction amount 1 corresponds to candidate information 1, and interaction amount 2 corresponds to candidate information 2. If the interaction level to which interaction amount 1 belongs is greater than the interaction level to which interaction amount 2 belongs, then the amount of information contained in candidate information 1 is greater than the amount of information contained in candidate information 2. In this case, the amount of information of the exclusive interactive information determined based on the candidate information with different amounts of information is also different, that is, different amounts of interaction or interaction levels correspond to different amounts of exclusive interactive information. Specifically, the amount of information contained in the exclusive interactive information is proportional to the amount of interaction or the level of interaction, that is, the greater the amount of interaction or the level of interaction, the greater the amount of information of the corresponding exclusive interactive information.

[0148] Optionally, the duration of the interactive voice contained in the exclusive interactive information is proportional to the interactive amount or interactive level of the first participant. For example, if the interactive level 3 of the first participant is greater than the interactive level 4 of the first participant, the duration of the interactive voice corresponding to the interactive level 3 may be 40 seconds, and the duration of the interactive voice corresponding to the interactive level b may be 20 seconds, that is, the greater the interactive amount or interactive level corresponding to the first participant, the longer the duration of the interactive voice corresponding to the first participant.

[0149] For example, continue as Figure 4 As shown, the information editing page 410 may also display the maximum duration (eg, 20 seconds) of the exclusive interactive information (eg, exclusive voice) that matches the interaction amount or interaction level of the first participant.

[0150] In the above embodiment, by setting different information amounts of exclusive interactive information corresponding to different interaction amounts or interaction levels, differentiated exclusive interactive information is generated according to the actual interactive information of the first participant, thereby improving the diversity of exclusive interaction. Moreover, by setting different information amounts contained in the exclusive interactive information, the live broadcast participant can be motivated to obtain more exclusive interactive information, further promoting the interaction rate of the live broadcast room.

[0151] In the above embodiment, on the live broadcast initiating object side, by displaying an interactive guidance element on the target object identifier of the first participating object that meets the preset interactive conditions, the live broadcast initiating object is guided to send exclusive interactive information to the first participating object based on the interactive guidance element, so as to achieve a more interesting maintenance of the relationship with the first participating object, enrich the interactive form between the live broadcast initiating object and the live broadcast participating object, that is, enrich the interactive form between the anchor and the audience. At the same time, the first participating object is highlighted by means of interactive guidance elements, the perception that the live broadcast initiating object needs to interact in a timely manner is strengthened, the attention and attractiveness of the live broadcast initiating object to interact with the first participating object are improved, the live broadcast initiating object is helped to expand the scope of attention to the live broadcast participating object, and the live broadcast initiating object is promoted to trigger the interaction in a timely manner, and the interaction rate between the live broadcast initiating object and the first participating object (such as the main fan) that meets the preset interactive conditions is improved. In addition, the exclusive interactive information of the first participating object is displayed in the live broadcast interface of the live broadcast room, facing all the live broadcast participating objects in the live broadcast interface, which can mobilize the enthusiasm of other participating objects to obtain the exclusive interactive information, which is conducive to improving the probability of the live broadcast participating objects to continue to participate in the live broadcast interaction, and improving the interactive rate and live broadcast effect of the live broadcast process.

[0152] In some embodiments, the information of participants in the live broadcast room includes:

[0153] In the first area of ​​the live broadcast screen of the live broadcast initiator, information about the participants in the live broadcast room is displayed;

[0154] After displaying the information of the participants in the live broadcast room, the method further includes:

[0155] In response to a gesture operation for switching the live broadcast screen, the participant object information displayed in the first area is switched to be displayed as target live broadcast data; during the switching display process, the area content of the second area in the live broadcast screen for displaying the live broadcast monitoring data remains unchanged.

[0156] In this embodiment, the live broadcast screen of the live broadcast initiator object is displayed on the first terminal, and the live broadcast screen includes a first area and a second area. The information of the participating objects in the live broadcast room can be displayed in the first area, and the live broadcast monitoring data can be displayed in the second area. Then, in response to the switching gesture operation of the live broadcast initiator object on the live broadcast screen, the terminal can switch the participating object information displayed in the first area to the target live broadcast data. In the process of switching to display the target live broadcast data, the regional content of the live broadcast monitoring data displayed in the second area remains unchanged, that is, the live broadcast monitoring data is still displayed in the second area. Exemplarily, the target live broadcast data may include but is not limited to the acquisition data of virtual resources, etc.

[0157] For example, Figure 5As shown, a live broadcast screen is displayed in the terminal interface 310, and the live broadcast screen includes a first area 510 and a second area 520. The first area 510 can display the participant information of the live broadcast room, and the second area 520 can display the live broadcast monitoring data. The content displayed in the first area 510 and the second area 520 does not completely cover the live broadcast screen at the bottom, that is, part of the content of the live broadcast screen can still be viewed in the first area and the second area. Then, in response to the switching gesture operation of the live broadcast screen, the participant information displayed in the first area 510 is switched to the target live broadcast data 530, and the display content in the second area remains unchanged.

[0158] In the above embodiment, a large screen for immersive data preview is provided during the live broadcast process. By performing a simple switching gesture operation in the live broadcast screen, the participating object information and the target live broadcast data in the first area can be quickly switched, thereby simplifying the steps of viewing different data during the live broadcast process and improving data interaction efficiency.

[0159] Figure 6 is a flow chart of an information interaction method according to an exemplary embodiment. Figure 6 As shown, the information interaction method can be applied to an electronic device, and the electronic device is taken as the second terminal 130 or the third terminal 140 in the above system architecture as an example for description, and includes the following steps.

[0160] In step S601, in a live broadcast room in which at least one live broadcast participating object participates, in response to a first participating object among at least one live broadcast participating object satisfying a preset interaction condition, exclusive interaction information for the first participating object is received; the exclusive interaction information is sent by the live broadcast initiating object of the live broadcast room to perform a trigger operation on the interaction guiding element displayed on the target object identifier of the first participating object.

[0161] In this embodiment, in a live broadcast room in which at least one live broadcast participant participates, the second terminal or the third terminal receives exclusive interaction information for the first participant in response to the first participant in the at least one live broadcast participant meeting a preset interaction condition, and the exclusive interaction information is sent by the live broadcast initiator of the live broadcast room to trigger an interaction guide element displayed on the target object identifier of the first participant. Exemplarily, the target object identifier may include but is not limited to at least one of an object avatar, an object nickname, and an object account.

[0162] Optionally, the interactive guide element can be displayed at the position of the target object identifier, and can cover at least part of the target object identifier. The interactive guide element can at least be used to guide the live broadcast initiator to perform an interactive trigger operation on the first participant object, so as to cancel the display of the interactive guide element.

[0163] In some embodiments, the preset interaction conditions include at least one of the resource transfer amount of the first participating object being greater than or equal to a first threshold, the interaction frequency of the first participating object being greater than or equal to a second threshold, the live viewing time of the first participating object being greater than or equal to a third threshold, and the attention time of the first participating object being greater than or equal to a fourth threshold.

[0164] In step S603, the exclusive interactive information is displayed in the live broadcast interface of the live broadcast room.

[0165] In this embodiment, after receiving the exclusive interactive information of the first participant, the second terminal or the third terminal can display the exclusive interactive information in the live broadcast interface of the live broadcast room, so that all live broadcast participants in the live broadcast room can see the exclusive interactive information sent by the live broadcast initiator to the first participant. Optionally, the exclusive interactive information can be presented in at least one form such as voice, video, text, or picture.

[0166] Optionally, the exclusive interactive information may be valid only for the first participant, but not for other live broadcast participants. Exemplarily, the terminal may display the complete exclusive interactive information to the first participant, but not to other live broadcast participants, or only display prompt information or replacement information of the exclusive interactive information.

[0167] In the above embodiment, by displaying the interactive guidance element on the target object identifier of the first participant object that meets the preset interactive conditions, the live broadcast initiator object is guided to send exclusive interactive information to the first participant object based on the interactive guidance element, so as to achieve a more interesting maintenance of the relationship with the first participant object, enrich the interactive form between the live broadcast initiator object and the live broadcast participant object, that is, enrich the interactive form between the anchor and the audience. At the same time, the first participant object is highlighted by means of the interactive guidance element, the perception that the live broadcast initiator object needs to interact in time is strengthened, the attention and attractiveness of the live broadcast initiator object to interact with the first participant object are improved, the live broadcast initiator object is helped to expand the scope of attention to the live broadcast participant object, and the live broadcast initiator object is promoted to trigger the interaction in time, and the interaction rate between the live broadcast initiator object and the first participant object (such as the main fan) that meets the preset interactive conditions is improved. In addition, on the side of the live broadcast participant object, the exclusive interactive information of the first participant object is displayed in the live broadcast interface of the live broadcast room, facing all the live broadcast participant objects in the live broadcast interface, which can mobilize the enthusiasm of other participants to obtain the exclusive interactive information, which is conducive to improving the probability of the live broadcast participant object to continuously participate in the live broadcast interaction, and improving the interactive rate and live broadcast effect of the live broadcast process.

[0168] In some embodiments, the exclusive interactive information includes a voice control for playing the interactive voice and a first interactive message corresponding to the interactive voice; the method further includes:

[0169] In response to the triggering operation of the voice control by the first participant, the interactive voice in the exclusive interactive information is played.

[0170] In this embodiment, the exclusive interactive information may include an interactive voice exclusive to the first participant and a first interactive message corresponding to the interactive voice, and the interactive voice is carried in the form of a voice control. In this case, in the live broadcast interface of the first participant, the second terminal responds to the triggering operation of the voice control by the first participant, and the second terminal plays the interactive voice in the exclusive interactive information, and the first participant can listen to the voice content of the interactive voice. Therefore, by setting a voice control in the exclusive interactive information, the voice control can be triggered to play the interactive voice when the voice control is required, and when playing the interactive voice corresponding to the voice control, the volume of the live broadcast interface can be adjusted to ensure that the interactive voice is not disturbed by the live broadcast process.

[0171] In some embodiments, the exclusive interactive information is displayed in the comment area of ​​the live broadcast interface, and the display prominence of the exclusive interactive information is higher than the display prominence of each comment message in the comment area.

[0172] In this embodiment, the exclusive interactive information is displayed in the comment area of ​​the live broadcast interface, and is presented in the form of an exclusive comment for the first participant published by the live broadcast initiator. When displayed for the first time, the exclusive interactive information can be displayed at a target position in the comment area, such as the bottom of the comment area.

[0173] In the comment area, the display prominence of the exclusive interactive information is higher than the display prominence of each comment message in the comment area. For example, the display effect of the exclusive interactive information in the comment area can be highlighted by adjusting at least one form such as the display style and display size of the exclusive interactive information, so that the exclusive interactive information can be significantly distinguished from other comment messages. In this way, by increasing the display prominence of the exclusive interactive information higher than other comment messages, the attractiveness of the exclusive interactive information is increased, making it easier for other live broadcast participants to pay attention to the exclusive interactive information and perform corresponding interactive operations.

[0174] For example, Figure 7As shown, a comment area 720 is displayed in the live broadcast interface 710 of the first participant, and the received exclusive interactive information 730 is displayed in the comment area 720. The exclusive interactive information 730 may include a voice control 732 for playing interactive voice, and a first interactive message 731 corresponding to the interactive voice (such as the host sent you an exclusive voice). The interactive voice can be played by triggering the voice control 732. In addition, the exclusive interactive information 730 may also include the object identifier (such as an avatar) of the first participant. And / or, the exclusive interactive information 730 may also include the voice duration (such as 20 seconds) of the exclusive voice corresponding to the voice control 732.

[0175] In some embodiments, the timbre of the interactive voice also matches the timbre of the live broadcast initiating object. In addition to the audio content of the interactive voice matching the target interactive text, the timbre of the interactive voice played can also match the timbre of the live broadcast initiating object.

[0176] In some embodiments, the duration of the interactive voice contained in the exclusive interactive information is proportional to the amount of interaction or the level of interaction of the first participant. For example, if the interaction level 3 of the first participant is greater than the interaction level 4 of the first participant, the duration of the interactive voice corresponding to the interaction level 3 may be 40 seconds, and the duration of the interactive voice corresponding to the interaction level b may be 20 seconds, that is, the greater the amount of interaction or the level of interaction corresponding to the first participant, the longer the duration of the interactive voice corresponding to the first participant.

[0177] In some embodiments, after receiving the exclusive interaction information for the first participant, the method further includes:

[0178] In the live broadcast interface of the second participant, the exclusive interactive information is replaced with shared interactive information, and the shared interactive information includes a second interactive message and an operation control related to the exclusive interactive information; the second participant is any live broadcast participant in the live broadcast room except the first participant;

[0179] In response to the triggering operation of the operation control by the second participant, a related page is displayed; the related page displays at least one interactive virtual element and the corresponding amount of exclusive interactive information;

[0180] In response to a preset trigger operation of a target interactive virtual element by a second participant, target-specific interactive information is displayed in the live broadcast interface of the second participant; the target interactive virtual element is any one of at least one interactive virtual element, and the target-specific interactive information matches the target interactive virtual element.

[0181] In this embodiment, in the live broadcast interface of the second participant, the third terminal replaces the exclusive interactive information with shared interactive information, and the shared interactive information may include a second interactive message and operation controls related to the exclusive interactive information. The second participant is any live broadcast participant in the live broadcast room except the first participant. That is, among the live broadcast participants in the live broadcast room, the exclusive interactive information is displayed in the live broadcast interface of the first participant, and the shared interactive information corresponding to the exclusive interactive information is displayed in the live broadcast interface of other anchor participants (i.e., the second participants).

[0182] Then, the third terminal may display an associated page in response to the triggering operation of the operation control by the second participant. The associated page may be used to obtain the exclusive interactive information sent by the live broadcast initiator to the second participant. The associated page displays at least one interactive virtual element and the corresponding amount of exclusive interactive information. Different interactive virtual elements may correspond to different amounts of exclusive interactive information.

[0183] Then, the third terminal responds to the preset trigger operation of the second participant on the target interactive virtual element, and displays the target-specific interactive information in the live broadcast interface of the second participant; the target interactive virtual element is any one of at least one interactive virtual element, and the target-specific interactive information matches the target interactive virtual element.

[0184] For example, Figure 8 As shown, a comment area is displayed in the live broadcast interface 810 of the second participant, and the shared interactive information 820 corresponding to the exclusive interactive information of the first participant is displayed in the comment area. The shared interactive information 820 may include a second interactive message 821 corresponding to the exclusive interactive information (such as the anchor [nickname a] sent an exclusive voice) and an operation control 822. A guiding copy (such as I want it too) may be added to the operation control 822. Then, in response to the trigger operation of the second participant on the operation space 822, the associated page may be displayed in the form of a half screen. The associated page includes an element display area 830, in which a plurality of interactive virtual elements (such as interactive virtual element 1, etc.) and the amount of information of the corresponding exclusive interactive information are displayed (such as 30 seconds of voice, etc.). Afterwards, the selected target interactive virtual element is transferred to the live broadcast initiating object by triggering the transfer control 840, and the target exclusive voice of the second participant sent by the live broadcast initiating object to the trigger transfer control 840 can be obtained, and the voice duration of the target exclusive voice matches the selected target virtual element. In addition, the associated page may also include a prompt display area 850, in which the operation guidance prompt information of the transfer operation and the corresponding operation description information may be displayed.

[0185] The above-mentioned embodiment replaces the exclusive interactive information with shared interactive information, and the shared interactive information includes a second interactive message and an operation control related to the exclusive interactive information. In this way, not only can each second participating object know that the first participating object has received the exclusive interactive information sent by the anchor, but also can perform corresponding interactive operations according to the operation control, so that the second participating object can quickly obtain the corresponding exclusive interactive information, shorten the operation path for obtaining the exclusive interactive information, and improve the interaction rate and live broadcast effect of the live broadcast process.

[0186] It should be noted that other specific details or related contents in the embodiment of the present method can be found in the above embodiment and will not be repeated here.

[0187] It should be understood that one or more elements such as controls, icons, cards, texts, pictures, animations, etc. in the interface diagrams provided in the present disclosure are not limited to the specific contents shown in the diagrams, and may be other equivalent, similar or modified display forms and layouts.

[0188] It should be noted that the above embodiments may be executed separately, or may be executed crosswise or superimposedly when there is no technical conflict.

[0189] Fig. 9 is a block diagram of an information interaction device according to an exemplary embodiment. Fig. 9 , the device may include:

[0190] The first display module 910 is configured to display the participant object information of the live broadcast room, where the participant object information includes an object identifier of at least one live broadcast participant object;

[0191] The element display module 920 is configured to display an interactive guidance element on a target object identifier of the first participating object in response to the first participating object among the at least one live participating object satisfying a preset interactive condition;

[0192] The information sending module 930 is configured to execute a triggering operation on the interactive guiding element in response to the live broadcast initiating object of the live broadcast room, and send exclusive interactive information to the first participating object, and the exclusive interactive information is used to be displayed in the live broadcast interface of the live broadcast room.

[0193] In some embodiments, the interactive guidance element includes a special effect element for locking a target object identifier of the first participant; the device further includes:

[0194] The motion effect display module is configured to execute the target motion effect of displaying the unlocked special effect element and adjust the display properties of the special effect element.

[0195] In some embodiments, the interactive guidance element further includes a first prompt text for guiding the live broadcast initiating object to perform a triggering operation;

[0196] When the exclusive interactive information is sent to the first participant, a second prompt text matching the exclusive interactive information is switched and displayed on the interactive guide element.

[0197] In some embodiments, the special effect element includes a freezing element, and the target motion effect includes at least one of a thawing motion effect and an ice-breaking motion effect;

[0198] Adjusting the display properties of a special effect element includes: canceling the display of the special effect element.

[0199] In some embodiments, the information sending module includes:

[0200] The page display unit is configured to execute a triggering operation of the interactive guide element by the live broadcast initiator of the live broadcast room, and display an information editing page; at least one candidate information is displayed in the information editing page;

[0201] an information acquisition unit, configured to execute a trigger operation in response to at least one candidate information to obtain target interaction information;

[0202] The information sending unit is configured to send exclusive interaction information matching the target interaction information to the first participant.

[0203] In some embodiments, at least one candidate information is related to the interaction amount or interaction level of the first participant, and different interaction amounts or interaction levels correspond to different amounts of information in the exclusive interaction information.

[0204] In some embodiments, the target interaction information includes a target interaction text, the exclusive interaction information includes a voice control for playing an interactive voice and a first interactive message corresponding to the interactive voice, and the interactive voice matches the target interaction text.

[0205] In some embodiments, the timbre of the interactive voice also matches the timbre of the object initiating the live broadcast;

[0206] The duration of the interactive voice is proportional to the amount of interaction or the level of interaction of the first participant.

[0207] In some embodiments, the first display module includes:

[0208] The information display unit is configured to be executed in the first area of ​​the live broadcast screen of the live broadcast initiator to display the information of the participants in the live broadcast room.

[0209] Accordingly, the above device also includes:

[0210] The switching display unit is configured to execute a switching gesture operation on the live broadcast screen, and switch the participant object information displayed in the first area to the target live broadcast data; during the switching display process, the area content of the second area in the live broadcast screen used to display the live broadcast monitoring data remains unchanged.

[0211] In some embodiments, the preset interaction condition includes at least one of the following:

[0212] The resource transfer amount of the first participant is greater than or equal to the first threshold;

[0213] The interaction frequency of the first participant is greater than or equal to the second threshold;

[0214] The live broadcast viewing time of the first participant is greater than or equal to the third threshold;

[0215] The attention duration of the first participant is greater than or equal to a fourth threshold.

[0216] Regarding the device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0217] Fig.10 is a block diagram of another information interaction device according to an exemplary embodiment. Fig.10 , the device may include:

[0218] The information receiving module 1010 is configured to be executed in a live broadcast room in which at least one live broadcast participating object participates, and in response to a first participating object among the at least one live broadcast participating object satisfying a preset interaction condition, receive exclusive interaction information for the first participating object; the exclusive interaction information is sent by the live broadcast initiating object of the live broadcast room when performing a trigger operation on an interaction guiding element displayed on a target object identifier of the first participating object;

[0219] The second display module 1020 is configured to display the exclusive interactive information in the live broadcast interface of the live broadcast room.

[0220] In some embodiments, the exclusive interactive information includes a voice control for playing the interactive voice and a first interactive message corresponding to the interactive voice; the device further includes:

[0221] The playing module is configured to execute, in response to the triggering operation of the voice control by the first participant, playing the interactive voice in the exclusive interactive information.

[0222] In some embodiments, the exclusive interactive information is displayed in the comment area of ​​the live broadcast interface, and the display prominence of the exclusive interactive information is higher than the display prominence of each comment message in the comment area.

[0223] In some embodiments, the apparatus further comprises:

[0224] The third display module is configured to execute in the live broadcast interface of the second participant object, and replace the exclusive interactive information with shared interactive information, where the shared interactive information includes a second interactive message and an operation control related to the exclusive interactive information; the second participant object is any live broadcast participant object other than the first participant object in the live broadcast room;

[0225] The associated display module is configured to display an associated page in response to a trigger operation of the second participant on the operation control; the associated page displays at least one interactive virtual element and the corresponding amount of exclusive interactive information;

[0226] The fourth display module is configured to execute a preset trigger operation on the target interactive virtual element by the second participating object, and display the target-specific interactive information in the live broadcast interface of the second participating object; the target interactive virtual element is any one of at least one interactive virtual element, and the target-specific interactive information matches the target interactive virtual element.

[0227] Regarding the device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0228] Fig.11 is a block diagram of an electronic device according to an exemplary embodiment. Fig.11 The electronic device includes a processor; a memory for storing instructions executable by the processor; wherein the processor is configured to implement the steps of any information interaction method in the above-mentioned embodiment when executing the instructions stored in the memory.

[0229] The electronic device may be a terminal, a server or a similar computing device. For example, the electronic device is a terminal. Fig.11 is a block diagram of an electronic device for information interaction according to an exemplary embodiment. Specifically:

[0230] The terminal may include components such as an RF (Radio Frequency) circuit 1410, a memory 1420 including one or more computer-readable storage media, an input unit 1430, a display unit 1440, a sensor 1450, an audio circuit 1460, a WiFi (wireless fidelity) module 1470, a processor 1480 including one or more processing cores, and a power supply 1490. Those skilled in the art will appreciate that Fig.11The terminal structure shown in the figure does not constitute a limitation on the terminal, and may include more or fewer components than shown in the figure, or combine certain components, or arrange the components differently.

[0231] The RF circuit 1410 can be used for receiving and sending signals during information transmission or calls. In particular, after receiving the downlink information of the base station, it is handed over to one or more processors 1480 for processing; in addition, the data related to the uplink is sent to the base station. Generally, the RF circuit 1410 includes but is not limited to an antenna, at least one amplifier, a tuner, one or more oscillators, a user identity module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. In addition, the RF circuit 1410 can also communicate with the network and other terminals through wireless communication. The wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0232] The memory 1420 can be used to store software programs and modules, and the processor 1480 executes various functional applications and data processing by running the software programs and modules stored in the memory 1420. The memory 1420 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, application programs required for functions, etc.; the data storage area may store data created according to the use of the terminal, etc. In addition, the memory 1420 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other volatile solid-state storage devices. Accordingly, the memory 1420 may also include a memory controller to provide the processor 1480 and the input unit 1430 with access to the memory 1420.

[0233] The input unit 1430 can be used to receive input digital or character information, and generate keyboard, mouse, joystick, optical or trackball signal input related to user settings and function control. Specifically, the input unit 1430 may include a touch-sensitive surface 1431 and other input devices 1432. The touch-sensitive surface 1431, also known as a touch display screen or a touch pad, can collect user touch operations on or near it (such as operations performed by the user using fingers, stylus, or any other suitable object or accessory on or near the touch-sensitive surface 1431), and drive corresponding connection devices according to a pre-set program. Optionally, the touch-sensitive surface 1431 may include a touch detection device and a touch controller. Among them, the touch detection device detects the user's touch direction, detects the signal brought by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection device, converts it into touch point coordinates, and then sends it to the processor 1480, and can receive and execute commands sent by the processor 1480. In addition, the touch-sensitive surface 1431 may be implemented in various types such as resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch-sensitive surface 1431, the input unit 1430 may further include other input devices 1432. Specifically, the other input devices 1432 may include, but are not limited to, one or more of a physical keyboard, a function key (such as a volume control key, a switch key, etc.), a trackball, a mouse, a joystick, and the like.

[0234] The display unit 1440 can be used to display information input by the user or information provided to the user and various graphical user interfaces of the terminal, which can be composed of graphics, text, icons, videos and any combination thereof. The display unit 1440 may include a display panel 1441, and optionally, the display panel 1441 may be configured in the form of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), etc. Further, the touch-sensitive surface 1431 may cover the display panel 1441, and when the touch-sensitive surface 1431 detects a touch operation on or near it, it is transmitted to the processor 1480 to determine the type of the touch event, and then the processor 1480 provides corresponding visual output on the display panel 1441 according to the type of the touch event. Among them, the touch-sensitive surface 1431 and the display panel 1441 can be two independent components to realize the input and output functions, but in some embodiments, the touch-sensitive surface 1431 and the display panel 1441 can also be integrated to realize the input and output functions.

[0235] The terminal may also include at least one sensor 1450, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor, wherein the ambient light sensor may adjust the brightness of the display panel 1441 according to the brightness of the ambient light, and the proximity sensor may turn off the display panel 1441 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, the gravity acceleration sensor can detect the magnitude of acceleration in each direction (generally three axes), and can detect the magnitude and direction of gravity when stationary. It can be used for applications that identify the terminal posture (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer, tapping), etc.; As for other sensors such as gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc. that can be configured in the terminal, they will not be repeated here.

[0236] The audio circuit 1460, the speaker 1461, and the microphone 1462 can provide an audio interface between the user and the terminal. The audio circuit 1460 can transmit the electrical signal converted from the received audio data to the speaker 1461, which is converted into a sound signal for output; on the other hand, the microphone 1462 converts the collected sound signal into an electrical signal, which is received by the audio circuit 1460 and converted into audio data, and then the audio data is output to the processor 1480 for processing, and then sent to another terminal through the RF circuit 1410, or the audio data is output to the memory 1420 for further processing. The audio circuit 1460 may also include an earplug jack to provide communication between an external headset and the terminal.

[0237] WiFi is a short-range wireless transmission technology. The terminal can help users send and receive emails, browse web pages, and access streaming media through the WiFi module 1470, which provides users with wireless broadband Internet access. Fig.11 A WiFi module 1470 is shown, but it is understandable that it is not an essential component of the terminal and can be omitted as needed without changing the essence of the invention.

[0238] The processor 1480 is the control center of the terminal, and uses various interfaces and lines to connect various parts of the entire terminal. By running or executing software programs and / or modules stored in the memory 1420, and calling data stored in the memory 1420, the processor 1480 performs various functions of the terminal and processes data, thereby monitoring the terminal as a whole. Optionally, the processor 1480 may include one or more processing cores; preferably, the processor 1480 may integrate an application processor and a modem processor, wherein the application processor mainly processes the operating system, user interface, and application programs, and the modem processor mainly processes wireless communications. It is understandable that the above-mentioned modem processor may not be integrated into the processor 1480.

[0239] The terminal also includes a power supply 1490 (such as a battery) for supplying power to each component. Preferably, the power supply can be logically connected to the processor 1480 through a power management system, so that the power management system can manage charging, discharging, and power consumption management. The power supply 1490 can also include any element such as one or more DC or AC power supplies, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, etc.

[0240] Although not shown, the terminal may also include a camera, a Bluetooth module, etc., which will not be described in detail herein. Specifically in this embodiment, the terminal also includes a memory, and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by one or more processors. The one or more programs include instructions for executing the method provided in the above method embodiment.

[0241] In an exemplary embodiment, a computer storage medium is also provided. When instructions in the computer storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform the steps of the method provided in any one of the above embodiments.

[0242] In an exemplary embodiment, a computer program product is also provided, the computer program product comprising a computer program / instruction, and the computer program / instruction is executed by a processor to implement the method provided in any of the above embodiments. Optionally, the computer program is stored in a computer-readable storage medium. The processor of the electronic device reads the computer program from the computer-readable storage medium, and the processor executes the computer program, so that the electronic device performs the method provided in any of the above embodiments.

[0243] Those of ordinary skill in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing related hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application may include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), etc.

[0244] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The specification and examples are intended to be exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0245] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information interaction method, characterized in that: include: Displaying information about participants in the live broadcast room, wherein the information about participants includes an object identifier of at least one participant in the live broadcast room; In response to a first participating object among the at least one live broadcast participating object satisfying a preset interaction condition, displaying an interaction guiding element on a target object identifier of the first participating object; In response to the triggering operation of the interactive guiding element by the live broadcast initiating object of the live broadcast room, exclusive interactive information is sent to the first participating object, and the exclusive interactive information is used to be displayed in the live broadcast interface of the live broadcast room; including: in response to the triggering operation of the interactive guiding element by the live broadcast initiating object of the live broadcast room, an information editing page is displayed; at least one candidate information is displayed in the information editing page; in response to the triggering operation of the at least one candidate information, target interactive information is obtained; exclusive interactive information matching the target interactive information is sent to the first participating object; wherein, the target interactive information includes target interactive text, and the exclusive interactive information includes a voice control for playing interactive voice and a first interactive message corresponding to the interactive voice, and the interactive voice matches the target interactive text.

2. The method according to claim 1, characterized in that The interactive guidance element includes a special effect element for locking the target object identifier of the first participant object; After sending the exclusive interactive information to the first participant, the method further includes: Display the target animation of unlocking the special effect element, and adjust the display properties of the special effect element.

3. The method according to claim 2, characterized in that The interactive guidance element further includes a first prompt text for guiding the live broadcast initiating object to perform the trigger operation; In the case of sending exclusive interactive information to the first participant, a second prompt text matching the exclusive interactive information is switched and displayed on the interactive guide element.

4. The method according to claim 2 or 3, characterized in that: The special effect element includes a freezing element, and the target dynamic effect includes at least one of a thawing dynamic effect and an ice-breaking dynamic effect; The adjusting the display attribute of the special effect element includes: canceling the display of the special effect element.

5. The method according to claim 1, characterized in that The at least one candidate information is related to the interaction amount or interaction level of the first participant, and different interaction amounts or interaction levels correspond to different amounts of information in the exclusive interaction information.

6. The method according to claim 1, characterized in that The timbre of the interactive voice also matches the timbre of the live broadcast initiator; The duration of the interactive voice is proportional to the amount of interaction or level of interaction of the first participant.

7. The method according to claim 1, characterized in that The participant information of the live broadcast room includes: In the first area of ​​the live broadcast screen of the live broadcast initiator, information about the participants in the live broadcast room is displayed; After displaying the participant information of the live broadcast room, the method further includes: In response to a gesture operation for switching the live broadcast screen, the participant object information displayed in the first area is switched to be displayed as target live broadcast data; during the switching display process, the area content of the second area in the live broadcast screen for displaying live broadcast monitoring data remains unchanged.

8. The method according to claim 1, characterized in that The preset interaction condition includes at least one of the following: The resource transfer amount of the first participant object is greater than or equal to a first threshold; The interaction frequency of the first participant is greater than or equal to a second threshold; The live broadcast viewing time of the first participant is greater than or equal to a third threshold; The attention duration of the first participant is greater than or equal to a fourth threshold.

9. An information interaction method, characterized in that: include: In a live broadcast room in which at least one live broadcast participant participates, in response to a first participant among the at least one live broadcast participant satisfying a preset interaction condition, receiving exclusive interaction information for the first participant; the exclusive interaction information is obtained in the following manner: in response to a triggering operation of an interaction guide element displayed on a target object identifier of the first participant by a live broadcast initiator of the live broadcast room, displaying an information editing page; and displaying at least one candidate information in the information editing page; In response to a triggering operation of the live broadcast initiating object on the at least one candidate information, obtaining target interaction information; and sending exclusive interactive information matching the target interactive information to the first participant; wherein the target interactive information includes a target interactive text, the exclusive interactive information includes a voice control for playing an interactive voice and a first interactive message corresponding to the interactive voice, and the interactive voice matches the target interactive text; The exclusive interactive information is displayed in the live broadcast interface of the live broadcast room.

10. The method according to claim 9, characterized in that The exclusive interactive information includes a voice control for playing an interactive voice and a first interactive message corresponding to the interactive voice; the method further includes: In response to the triggering operation of the voice control by the first participant, the interactive voice in the exclusive interactive information is played.

11. The method according to claim 10, characterized in that The exclusive interactive information is displayed in the comment area of ​​the live broadcast interface, and the display prominence of the exclusive interactive information is higher than the display prominence of each comment message in the comment area.

12. The method according to claim 9, characterized in that After receiving the exclusive interactive information for the first participant, the method further includes: In the live broadcast interface of the second participant, the exclusive interactive information is replaced with shared interactive information, and the shared interactive information includes a second interactive message and an operation control related to the exclusive interactive information; the second participant is any live broadcast participant among the live broadcast participants in the live broadcast room except the first participant; In response to the triggering operation of the operation control by the second participant, a related page is displayed; the related page displays at least one interactive virtual element and the corresponding exclusive interactive information; In response to a preset trigger operation of the second participating object on a target interactive virtual element, target-specific interactive information is displayed in the live broadcast interface of the second participating object; the target interactive virtual element is any one of the at least one interactive virtual elements, and the target-specific interactive information matches the target interactive virtual element.

13. An information interaction device, characterized in that: include: A first display module is configured to display information of participants in the live broadcast room, wherein the information of participants includes an object identifier of at least one live broadcast participant object; An element display module is configured to display an interactive guide element on a target object identifier of a first participating object among the at least one live participating object in response to the first participating object satisfying a preset interactive condition; An information sending module is configured to execute, in response to a trigger operation of the live broadcast initiating object of the live broadcast room on the interactive guiding element, sending exclusive interactive information to the first participating object, wherein the exclusive interactive information is used to be displayed in the live broadcast interface of the live broadcast room; comprising: in response to the trigger operation of the live broadcast initiating object of the live broadcast room on the interactive guiding element, displaying an information editing page; displaying at least one candidate information in the information editing page; obtaining target interactive information in response to the trigger operation on the at least one candidate information; sending exclusive interactive information matching the target interactive information to the first participating object; wherein the target interactive information includes a target interactive text, the exclusive interactive information includes a voice control for playing an interactive voice and a first interactive message corresponding to the interactive voice, and the interactive voice matches the target interactive text.

14. An information interaction device, characterized in that: include: The information receiving module is configured to be executed in a live broadcast room in which at least one live broadcast participating object participates, and in response to a first participating object among the at least one live broadcast participating object satisfying a preset interaction condition, receive exclusive interaction information for the first participating object; the exclusive interaction information is obtained in the following manner: in response to a triggering operation of an interaction guiding element displayed on a target object identifier of the first participating object by a live broadcast initiating object in the live broadcast room, display an information editing page; and display at least one candidate information in the information editing page; In response to a triggering operation of the live broadcast initiating object on the at least one candidate information, obtaining target interaction information; and sending exclusive interactive information matching the target interactive information to the first participant; wherein the target interactive information includes a target interactive text, the exclusive interactive information includes a voice control for playing an interactive voice and a first interactive message corresponding to the interactive voice, and the interactive voice matches the target interactive text; The second display module is configured to display the exclusive interactive information in the live broadcast interface of the live broadcast room.

15. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the information interaction method as described in any one of claims 1 to 12.

16. A computer-readable storage medium, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the information interaction method as described in any one of claims 1 to 12.

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