A method, system, device and medium for generating an advertisement landing page

Abstract

The present application relates to the technical field of computer data processing, and in particular to a method, system, device and medium for generating an advertising landing page. The present application first allows the user to determine a basic page in the visual page configuration interface, and use the page segmentation function to segment the basic page into multiple modules to generate segmentation module data; the user can add page components in each segmentation module, and configure the component type and parameters to generate page component configuration data for each segmentation module; finally, based on the segmentation module data and the page component configuration data, the configuration data of the advertising landing page is generated, and the advertising landing page is generated according to the configuration data. Through visual page segmentation and component configuration, the technical threshold for the production of advertising landing pages is reduced; secondly, the configuration data of the segmentation module and the page component can be reused, which improves the production efficiency of the advertising landing page; finally, the configuration data of the advertising landing page facilitates subsequent management, statistics and optimization analysis.

Description

Technical Field

[0001] The present application relates to the technical field of computer data processing, and in particular to a method, system, device and medium for generating an advertisement landing page. Background Art

[0002] With the rapid development of Internet advertising business, advertisers have higher and higher requirements for advertising landing pages. As an important carrier for advertisers to promote products and services, the quality of advertising landing pages directly affects the promotion effect and return on investment of advertisers.

[0003] At present, the production of advertising landing pages is usually done manually by professional programmers. This method requires programmers to have high programming skills and design capabilities, has a long production cycle and high costs, and is difficult to meet advertisers' needs for fast, low-cost, and high-quality advertising landing pages.

[0004] The existing advertising landing page production method lacks flexibility and reusability. Once the advertising landing page needs to be modified or optimized, programmers need to rewrite the code, which is not only time-consuming and labor-intensive, but also difficult to reuse existing page elements and configurations, resulting in low production efficiency. This situation needs to be further improved. Summary of the invention

[0005] In order to solve the problem of low efficiency of existing advertising landing page production methods, the present application provides an advertising landing page generation method, system, device and medium, which adopts the following technical solutions:

[0006] In a first aspect, the present application provides a method for generating an advertisement landing page, which is applied to an advertisement system, wherein the advertisement system provides a visual page configuration interface, and the method comprises the following steps:

[0007] According to the basic page determined by the user in the visual page configuration interface, obtaining segmentation module data of the basic page, wherein the segmentation module data is generated by the user using a page segmentation function provided by the visual page configuration interface to segment the basic page into a plurality of modules;

[0008] Based on the user adding and configuring parameters of page components of each segmentation module in the visual page configuration interface, obtaining page component configuration data of each segmentation module, wherein the page component configuration data includes the type and parameters of the page component;

[0009] Based on the segmentation module data and the page component configuration data, the configuration data of the advertisement landing page is generated, and the advertisement landing page is generated according to the configuration data.

[0010] By adopting the above-mentioned technical scheme, the present application first allows the user to determine a basic page in the visual page configuration interface, and uses the page segmentation function to segment the basic page into multiple modules to generate segmentation module data; then, the user can add page components in each segmentation module, and configure the component type and parameters to generate page component configuration data for each segmentation module; finally, the system generates the configuration data of the advertising landing page based on the segmentation module data and the page component configuration data, and automatically generates the advertising landing page according to the configuration data. Through visual page segmentation and component configuration, the technical threshold for the production of advertising landing pages is lowered; secondly, the configuration data of the segmentation module and the page component can be reused, which improves the production efficiency of the advertising landing page; thirdly, the user can preview the effect of the advertising landing page in real time, and make flexible modifications and optimizations to improve the quality of the advertising landing page; finally, the configuration data of the advertising landing page can be persistently stored to facilitate subsequent management, statistics and optimization analysis.

[0011] Optionally, according to the basic page determined by the user in the visual page configuration interface, before obtaining the segmentation module data of the basic page, the method further includes the following steps:

[0012] When a request is needed to create an advertisement delivery page, a new advertisement page is added according to the request, and relevant parameters of the advertisement page filled in by the user are obtained;

[0013] The data volume of each link corresponding to the relevant parameters is counted to determine the resource utilization situation, and the resource utilization situation is displayed in the visualization page configuration interface.

[0014] By adopting the above technical solution, since advertisers lack understanding of the resource utilization of advertising pages when creating advertising pages, the design and configuration of advertising pages cannot fully utilize system resources, affecting the advertising effect. When a user requests to establish an advertising page, this application automatically creates a new advertising page and obtains the advertising page related parameters filled in by the user; then, based on these parameters, the data volume of each link is counted to determine the resource utilization; finally, the resource utilization is displayed in the visual page configuration interface to provide a reference for users to optimize the advertising page design and improve the user experience.

[0015] Optionally, after generating the advertisement landing page according to the configuration data, the method further includes:

[0016] Based on the generated advertising landing page, submit the advertising landing page for publishing review, and obtain the content compliance check result and the required parameter integrity check result of the advertising landing page;

[0017] According to the content compliance check result and the required parameter integrity check result, the relevant parameters are written into the front-end code as key parameters and a final page is generated;

[0018] The generated final page is pushed to the server for deployment, so that when the final page is accessed, the corresponding advertising project and advertiser are matched according to the written key parameters.

[0019] By adopting the above-mentioned technical scheme, this application first submits the generated advertising landing page for publishing review, and obtains the content compliance check results and the required parameter integrity check results; then, based on the content compliance check results and the required parameter integrity check results, the relevant parameters that have passed the review are written into the front-end code as key parameters, and the final page is generated; finally, the generated final page is pushed to the server for deployment. When the user visits the advertising landing page, the server will match the corresponding advertising project and advertiser according to the key parameters written in the page, and perform corresponding statistics and analysis, thereby realizing the automatic publishing and access of the advertising landing page, and improving the efficiency and scalability of advertising delivery.

[0020] Optionally, the method further comprises the following steps:

[0021] Obtaining a target conversion rate threshold and user interaction data of the advertisement landing page, wherein the user interaction data includes the user's click behavior and dwell time;

[0022] According to the user interaction data, the actual conversion rate of the advertisement landing page is counted, and the actual conversion rate is compared with the target conversion rate threshold to obtain a conversion rate difference comparison result;

[0023] When the conversion rate difference comparison result indicates that the actual conversion rate is lower than the target conversion rate threshold, the key areas with low user attention are identified according to the click behavior and dwell time in the user interaction data, and the page layout and page component parameters of the key areas are optimized and analyzed to obtain corresponding optimization configuration parameters;

[0024] Generate optimization configuration data for the key area according to the optimization configuration parameters, and send the optimization configuration data to the server where the advertising landing page is located, so that the server adjusts the page layout and page component parameters of the key area of ​​the advertising landing page according to the optimization configuration data.

[0025] By adopting the above technical solution, since the actual conversion rate of the advertising landing page may be lower than the expected target, resulting in poor advertising effect and a decrease in the advertiser's return on investment, this application obtains the target conversion rate threshold and user interaction data of the advertising landing page, and identifies the key areas with low conversion rates by comparing the actual conversion rate with the target conversion rate; then, based on the click behavior and dwell time in the user interaction data, the page layout and component parameters of the key areas are optimized and analyzed to generate optimized configuration data; finally, the optimized configuration data is sent to the server to adjust the key areas of the advertising landing page and improve the conversion rate, thereby saving optimization costs for advertisers.

[0026] Optionally, according to the click behavior and dwell time in the user interaction data, a key area with low user attention is identified, and the page layout and page component parameters of the key area are optimized and analyzed to obtain corresponding optimization configuration parameters, which specifically includes the following steps:

[0027] Calculate the user attention index of each area according to the click behavior and dwell time in the user interaction data;

[0028] According to the user attention index, calculate the criticality ratio of each area, that is, the ratio of the user attention index of the area to the entire page;

[0029] Analyze the difference between the attention level of the current area and a preset attention level threshold according to the criticality ratio to obtain an attention level deviation value of the current area;

[0030] The comprehensive attention deviation value of the entire advertisement landing page is estimated based on the attention deviation value, and the area with low user attention is identified based on the comprehensive attention deviation value, and it is determined as the key area. The page layout and page component parameters of the key area are optimized and analyzed to obtain the corresponding optimization configuration parameters.

[0031] By adopting the above technical solution, the present application first calculates the user attention index of each area according to the click behavior and dwell time in the user interaction data, and then calculates the criticality ratio of each area according to the user attention index. According to the criticality ratio, the difference between the attention level of the current area and the preset attention threshold is analyzed to obtain the attention deviation value of the current area. Finally, the comprehensive attention deviation value of the entire advertising landing page is estimated, and the area with low user attention is identified according to the comprehensive attention deviation value, and it is determined as the critical area. The page layout and page component parameters of the critical area are optimized and analyzed to obtain the corresponding optimization configuration parameters, thereby improving the targetedness and efficiency of the optimization.

[0032] Optionally, the method further comprises the steps of:

[0033] Obtain the conversion rate change value of the advertisement landing page in different time periods, and obtain the conversion rate improvement value corresponding to the attention ratio of the key area and the effective effect time of the key area optimization configuration parameters according to the conversion rate change value;

[0034] Constructing a conversion rate impact curve corresponding to the key area optimization configuration parameters according to the conversion rate improvement value and the effective action duration;

[0035] According to the conversion rate impact curve, the attenuation trend of the conversion rate improvement effect of the key area optimization configuration parameters is analyzed to obtain the influence attenuation value of the current optimization configuration parameters;

[0036] When the actual conversion rate improvement effect of the key area optimization configuration parameters reaches the influence attenuation value, the update and adjustment of the key area optimization configuration parameters is triggered, and updated optimization configuration data is generated, and the updated optimization configuration data is pushed to the server where the advertising landing page is located.

[0037] By adopting the above-mentioned technical scheme, the present application first obtains the conversion rate change value of the advertising landing page in different time periods, obtains the conversion rate improvement value corresponding to the attention ratio of the key area and the effective effect time of the key area optimization configuration parameters according to the conversion rate change value, and then constructs the conversion rate impact curve corresponding to the key area optimization configuration parameters according to the conversion rate improvement value and the effective effect time. According to the conversion rate impact curve, the attenuation trend of the conversion rate improvement effect of the key area optimization configuration parameters is analyzed to obtain the influence attenuation value of the current optimization configuration parameters. When the actual conversion rate improvement effect of the key area optimization configuration parameters reaches the influence attenuation value, the update and adjustment of the optimization configuration parameters of the key area is triggered, and the updated optimization configuration data is generated. The updated optimization configuration data is pushed to the server where the advertising landing page is located, thereby realizing real-time adjustment of the optimization configuration parameters, ensuring the continuity of the optimization effect, and improving the optimization efficiency.

[0038] Optionally, according to the conversion rate impact curve, the attenuation trend of the conversion rate improvement effect of the key area optimization configuration parameters is analyzed to obtain the influence attenuation value of the current optimization configuration parameters. Among them, R i represents the conversion rate improvement value in the i-th time period, R i-1 represents the conversion rate improvement value in the i-1th time period, t i represents the duration of the i-th time period, n is the total number of time periods, λ is the influence attenuation coefficient, and t is the total duration from the application of the current optimized configuration parameters to the current moment.

[0039] By adopting the above technical solution, the present application obtains the conversion rate improvement value and duration in different time periods, calculates the influence attenuation value of the current optimization configuration parameters through weighted average and exponential attenuation function, and realizes the quantitative representation of the attenuation trend of the optimization effect. It provides a data basis for the calculation of the influence attenuation value and improves the rationality of the attenuation trend analysis.

[0040] In a second aspect, the present application provides an advertisement landing page generation system, wherein the system provides a visual page configuration interface, including:

[0041] A segmentation module data acquisition module, used to obtain segmentation module data of a basic page determined by a user in the visual page configuration interface, wherein the segmentation module data is generated by the user using a page segmentation function provided by the visual page configuration interface to segment the basic page into multiple modules;

[0042] A page component configuration acquisition module, used to obtain page component configuration data of each segmentation module based on the user adding and configuring parameters of the page components of each segmentation module in the visual page configuration interface, wherein the page component configuration data includes the type and parameters of the page component;

[0043] The advertisement landing page configuration generation module is used to generate the configuration data of the advertisement landing page based on the segmentation module data and the page component configuration data, and generate the advertisement landing page according to the configuration data.

[0044] In a third aspect, the present application provides an electronic device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements the steps of the above-mentioned method for generating an advertising landing page when executing the computer program.

[0045] In a fourth aspect, the present application provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the steps of the above-mentioned method for generating an advertising landing page.

[0046] In summary, the present application includes at least one of the following beneficial technical effects:

[0047] 1. This application first allows the user to determine a basic page in the visual page configuration interface, and use the page segmentation function to segment the basic page into multiple modules to generate segmentation module data; then the user can add page components in each segmentation module, and configure the type and parameters of the component to generate page component configuration data for each segmentation module; finally, based on the segmentation module data and the page component configuration data, the configuration data of the advertising landing page is generated, and the advertising landing page is automatically generated according to the configuration data. Through visual page segmentation and component configuration, the technical threshold for the production of advertising landing pages is reduced; secondly, the configuration data of the segmentation module and the page component can be reused, which improves the production efficiency of the advertising landing page; finally, the configuration data of the advertising landing page can facilitate subsequent management, statistics and optimization analysis;

[0048] 2. Since advertisers lack the understanding of the resource utilization of advertising pages when creating advertising pages, the design and configuration of advertising pages cannot fully utilize system resources, which affects the advertising effect. When a user requests to create an advertising page, this application automatically creates a new advertising page and obtains the relevant parameters of the advertising page filled in by the user; then, based on these parameters, the data volume of each link is counted to determine the resource utilization; finally, the resource utilization is displayed in the visual page configuration interface, providing a reference for users to optimize the design of advertising pages and improve user experience;

[0049] 3. This application first submits the generated advertising landing page for publishing review and obtains the content compliance check results and the required parameter integrity check results; then, based on the content compliance check results and the required parameter integrity check results, the relevant parameters that have passed the review are written into the front-end code as key parameters, and the final page is generated; finally, the generated final page is pushed to the server for deployment. When a user visits the advertising landing page, the server will match the corresponding advertising project and advertiser based on the key parameters written in the page, and perform corresponding statistics and analysis, thereby realizing the automated publishing and access of the advertising landing page and improving the efficiency and scalability of advertising delivery. BRIEF DESCRIPTION OF THE DRAWINGS

[0050] Figure 1 It is a flowchart of a method for generating an advertisement landing page according to an embodiment of the present application;

[0051] Figure 2 It is a flowchart of determining resource utilization in a method for generating an advertisement landing page in an embodiment of the present application;

[0052] Figure 3 It is a schematic diagram of a flow chart of checking in a method for generating an advertisement landing page according to an embodiment of the present application;

[0053] Figure 4It is a flowchart of an optimized configuration in a method for generating an advertisement landing page according to an embodiment of the present application;

[0054] Figure 5 It is a flowchart of step S430 in a method for generating an advertisement landing page in an embodiment of the present application;

[0055] Figure 6 This is a schematic diagram of a flow chart of calculating the influence attenuation value in a method for generating an advertisement landing page in an embodiment of the present application;

[0056] Figure 7 This is a module diagram of an advertisement landing page generation system according to an embodiment of the present application;

[0057] Figure 8 It is a diagram of the internal structure of an electronic device according to an embodiment of the present application. DETAILED DESCRIPTION

[0058] The terms used in the following embodiments of the present application are only for the purpose of describing specific embodiments, and are not intended to be used as limitations to the present application. As used in the specification and appended claims of the present application, the singular expressions "one", "a kind of", "said", "above", "the" and "this" are intended to also include plural expressions, unless there is a clear indication to the contrary in the context. It should also be understood that the term "and / or" used in the present application refers to any or all possible combinations comprising one or more listed items.

[0059] In the following, the terms "first" and "second" are used for descriptive purposes only and are not to be understood as suggesting or implying relative importance or implicitly indicating the number of the indicated technical features. Thus, a feature defined as "first" or "second" may explicitly or implicitly include one or more of the features, and in the description of the embodiments of the present application, unless otherwise specified, "plurality" means two or more.

[0060] The embodiments of the present application are further described in detail below in conjunction with the drawings in the specification.

[0061] In the first aspect, the present application provides a method for generating an advertisement landing page, referring to Figure 1 The method is applied in an advertising system. The advertising system provides a visual page configuration interface. The method includes the following steps:

[0062] S110 . According to the basic page determined by the user in the visual page configuration interface, segmentation module data of the basic page is obtained.

[0063] The segmentation module data is generated by the user using the page segmentation function provided by the visual page configuration interface to segment the basic page into multiple modules.

[0064] In this embodiment, the basic page refers to the initial page selected or uploaded by the user in the visual page configuration interface. The basic page can be a blank page, or an existing web page file, such as an HTML file, or a background image. The user can determine the required basic page through the selection or upload function provided in the visual page configuration interface.

[0065] Specifically, after obtaining the basic page, the user can use the page segmentation function provided by the visual page configuration interface to segment the basic page into multiple modules. For example, the user can divide the basic page into different modules such as the header area, content area, sidebar area, and footer area by dragging, selecting boxes, etc. Each module has its corresponding attribute data such as position, size, and background. The attribute data of these modules constitute the segmentation module data, which is used to describe the structural division of the basic page.

[0066] S120. Based on the user adding and configuring parameters of page components of each segmentation module in the visual page configuration interface, the page component configuration data of each segmentation module is obtained, where the page component configuration data includes the type and parameters of the page component.

[0067] In this embodiment, page components refer to various content elements that can be added to the segmentation module, such as text, pictures, videos, buttons, forms, message boards, floating windows, animated images, carousels, etc. The visual page configuration interface provides a rich page component library, and users can add the required page components in each segmentation module as needed.

[0068] Specifically, after adding a page component to a segmentation module, the user can configure the parameters of the page component through a visual page configuration interface. Different types of page components have different parameter options. For example, text components have parameters such as font, size, and color; image components have parameters such as size, position, and link; and button components have parameters such as text, style, and click events. Users can set the parameter value of each page component according to actual needs. The page component type and parameters in each segmentation module constitute the page component configuration data, which is used to describe the content composition of the segmentation module.

[0069] S130. Generate configuration data of the advertisement landing page based on the segmentation module data and the page component configuration data, and generate the advertisement landing page according to the configuration data.

[0070] In this embodiment, the ad landing page refers to the target page that jumps to after the ad is clicked, which is used to display the ad content to the user and guide the user to perform conversion behaviors, such as registration, purchase, consultation, etc. The configuration data of the ad landing page refers to the complete data structure that constitutes the ad landing page, including segmentation module data and page component configuration data.

[0071] Specifically, after obtaining the segmentation module data and page component configuration data, they can be combined to generate the configuration data of the advertising landing page. The configuration data fully describes the structure and content of the advertising landing page in a certain data format, such as JSON, XML, etc. Then, based on the configuration data, an advertising landing page that can be displayed in a browser can be generated through a front-end rendering engine or a back-end template engine. The generated advertising landing page can be previewed, tested, published, and other subsequent operations, and finally put into the advertising system for users to click and access.

[0072] In one embodiment, referring to Figure 2 In step S110, before obtaining the segmentation module data of the basic page according to the basic page determined by the user in the visual page configuration interface, the method further includes the following steps:

[0073] S210: When a request is made to create an advertisement delivery page, a new advertisement page is added according to the request, and relevant parameters of the advertisement page filled in by the user are obtained.

[0074] In this embodiment, the advertisement delivery page request refers to a request initiated by a user in the advertisement system to create a new advertisement page. When the advertisement system receives the request, it will automatically add a blank advertisement page for the user to perform subsequent editing and configuration.

[0075] Specifically, when adding an ad page, the ad system will pop up a parameter filling interface, requiring the user to fill in the relevant parameters of the ad page. These parameters may include the name of the ad page, target audience, delivery time, delivery budget, conversion target, account, priority, project name, promotion account, industry, type, whether it is a PC page, whether it is a mobile page, whether copywriting is required, whether design is required, reviewer, whether there is a reviewer, remarks, etc. Users need to fill in these parameters truthfully according to the actual advertising delivery needs. The ad system will obtain and save the parameters filled in by the user for subsequent data statistics and analysis.

[0076] S220, counting the data volume of each link corresponding to the relevant parameters, determining the resource utilization, and displaying the resource utilization in the visualization page configuration interface.

[0077] In this embodiment, each link refers to different stages in the advertising page generation process, such as copywriting, creative design, page development, content filling, testing and verification, etc. Each link requires a certain amount of manpower and time resources. The advertising system will count the workload and completion progress of each link based on the relevant parameters filled in by the user to evaluate the utilization of resources.

[0078] Specifically, the advertising system will set some resource utilization indicators, such as copywriting completion rate, design completion rate, development completion rate, test pass rate, etc. Then, the advertising system will calculate the specific values ​​of these indicators based on the workload and progress of each link obtained from statistics, and form a resource utilization report. This report can intuitively display the resource utilization status of the current advertising page in each link in the form of task lists, progress bars, pie charts, etc. The advertising system will embed the report into the visual page configuration interface for relevant personnel to view and coordinate.

[0079] In one embodiment, referring to Figure 3 , step S130, after generating the advertisement landing page according to the configuration data, the method further includes:

[0080] S310. Based on the generated advertising landing page, submit the advertising landing page for publishing review, and obtain the content compliance check result and the required parameter integrity check result of the advertising landing page.

[0081] In this embodiment, release review refers to the process of submitting the advertising landing page to the reviewer or review system for inspection and confirmation after it is generated, to ensure that the content of the advertising landing page complies with relevant laws and regulations and platform policies, and contains necessary parameter information for subsequent delivery and tracking.

[0082] Specifically, when submitting an ad landing page for release review, the reviewer or review system will conduct a compliance check on the content of the ad landing page, mainly checking whether its text, pictures, videos, etc. contain prohibited content, such as false propaganda, infringing content, bad information, etc. At the same time, the reviewer or review system will also conduct a completeness check on the required parameters of the ad landing page, mainly checking whether it contains key parameters such as advertiser information, delivery time, target link, and whether these parameters are filled in correctly and completely. The reviewer or review system will feedback the content compliance check results and the required parameter completeness check results to the submitter so that he or she can make corresponding modifications and improvements.

[0083] S320. Based on the content compliance check results and the required parameter integrity check results, write the relevant parameters as key parameters into the front-end code and generate the final page.

[0084] In this embodiment, the final page refers to the actual page that can be placed online after the advertisement landing page passes the publishing review.

[0085] Specifically, if the content compliance check results and the required parameter integrity check results of the advertising landing page are both passed, the relevant parameters can be written into the front-end code as key parameters, so that these parameters can be loaded and rendered together with the content of the advertising landing page and become part of the final page, so that when users visit the page, relevant advertising delivery information can be identified and recorded through these parameters.

[0086] S330: Push the generated final page to the server for deployment, so that when the final page is accessed, the corresponding advertising project and advertiser are matched according to the written key parameters.

[0087] In one embodiment, referring to Figure 4 , the method further comprises the steps of:

[0088] S410: Obtain a target conversion rate threshold and user interaction data of the advertisement landing page, where the user interaction data includes the user's click behavior and dwell time.

[0089] In this embodiment, the target conversion rate threshold refers to the conversion rate target value that the advertiser expects to achieve. The conversion rate refers to the proportion of users who complete the predetermined target behavior after visiting the ad landing page. The target conversion rate threshold is set based on factors such as the advertiser's historical data and industry benchmarks. User interaction data refers to various behavioral data generated by users in the process of visiting the ad landing page, mainly including click behavior and dwell time.

[0090] Specifically, the advertising system obtains the target conversion rate threshold set by the advertiser through interfaces or SDKs. At the same time, the advertising system collects interactive data such as user click behavior and dwell time on the advertising landing page through embedding points and logs. Click behavior data includes the user's click location, number of clicks, click path, etc. Dwell time data includes the user's visit time on the page, scroll depth, activation time, etc. The advertising system stores and analyzes the obtained target conversion rate threshold and user interaction data to provide a basis for subsequent conversion rate comparison and optimization and improvement.

[0091] S420. According to the user interaction data, the actual conversion rate of the advertisement landing page is counted, and the actual conversion rate is compared with the target conversion rate threshold to obtain a conversion rate difference comparison result.

[0092] In this embodiment, the actual conversion rate refers to the conversion rate level achieved by the advertisement landing page during the actual delivery process. The conversion rate difference comparison result refers to the difference between the actual conversion rate and the target conversion rate threshold.

[0093] Specifically, by setting up a conversion behavior tracking mechanism, the corresponding conversion data is recorded when the user completes the predetermined target behavior such as registration, downloading, and purchase. Then, the advertising system can associate the conversion data with the user interaction data to calculate the actual conversion rate within a certain time range. For example, if the advertising landing page has 1,000 clicks in a week, and 50 of them complete the registration conversion, the actual conversion rate is 5%. The advertising system can compare the actual conversion rate with the target conversion rate threshold to determine whether the conversion rate meets the standard. If the actual conversion rate is lower than the target conversion rate threshold, it means that the conversion effect of the advertising landing page is not ideal and needs to be optimized and improved; if the actual conversion rate is higher than or equal to the target conversion rate threshold, it means that the conversion effect of the advertising landing page is good and can be maintained or further improved.

[0094] S430. When the conversion rate difference comparison result indicates that the actual conversion rate is lower than the target conversion rate threshold, the key areas with low user attention are identified based on the click behavior and dwell time in the user interaction data, and the page layout and page component parameters of the key areas are optimized and analyzed to obtain the corresponding optimization configuration parameters.

[0095] Among them, the key area in this embodiment refers to the key area in the advertising landing page that has a greater impact on the conversion target, such as the title area, button area, form area, etc. Key areas with low user attention are usually characterized by low clicks and short stay time. Optimization analysis refers to adjusting and improving the page layout and page component parameters of key areas to improve user attention and conversion rate.

[0096] Specifically, when the conversion rate difference comparison results show that the actual conversion rate is lower than the target conversion rate threshold, the advertising system further analyzes the user interaction data to identify key areas where users pay less attention. For example, the advertising system can count the number of clicks and dwell time in each area and compare them with the overall level of the page to find areas with significantly lower clicks and shorter dwell time for key optimization.

[0097] Specifically, through algorithm models or manual experience, different optimization combination schemes are analyzed to obtain the optimal configuration parameters, such as adjusting the position of the button to the lower right corner of the page, adjusting the color of the button to bright red, reducing the number of fields in the form to less than 3, etc.

[0098] S440. Generate optimized configuration data for the key area according to the optimized configuration parameters, and send the optimized configuration data to the server where the advertisement landing page is located, so that the server adjusts the page layout and page component parameters of the key area of ​​the advertisement landing page according to the optimized configuration data.

[0099] In one embodiment, referring to Figure 5In step S430, according to the click behavior and dwell time in the user interaction data, the key areas with low user attention are identified, and the page layout and page component parameters of the key areas are optimized and analyzed to obtain the corresponding optimization configuration parameters, which specifically includes the following steps:

[0100] S431. Calculate the user attention index of each area according to the click behavior and dwell time in the user interaction data.

[0101] In this embodiment, the user attention index refers to a quantitative index that measures the user's interest or attention to the page area. The user attention index can be obtained by considering the user's interactive data such as the number of clicks, click ratio, average stay time, etc. in the area through a certain calculation formula.

[0102] S432. Calculate the criticality ratio of each region according to the user attention index, that is, the ratio of the user attention index of the region in the entire page.

[0103] In this embodiment, the criticality ratio refers to the ratio of the user attention index of a certain area to the total attention index of the entire page. The higher the ratio, the more critical the area is.

[0104] Specifically, the advertising system can add up the user attention index of each area to obtain the total attention index of the entire page. Then, the advertising system can divide the user attention index of each area by the total attention index to obtain the criticality ratio of the area.

[0105] S433: Analyze the difference between the attention level of the current area and a preset attention threshold according to the criticality ratio to obtain an attention deviation value of the current area.

[0106] In this embodiment, the preset attention threshold refers to a critical value that is preset based on experience or data analysis and indicates that the area has reached the standard of attention. The preset attention threshold can be a fixed value or a dynamically adjusted value. The attention deviation value refers to the difference between the actual attention ratio of the current area and the preset attention threshold.

[0107] Specifically, the advertising system can set a preset attention threshold, such as 20%, indicating that only areas with a criticality ratio of 20% are areas with a high degree of attention. Then, the advertising system can subtract the preset attention threshold from the criticality ratio of each area to obtain the attention deviation value of the area.

[0108] S434. Estimate the comprehensive attention deviation value of the entire advertisement landing page based on the attention deviation value, identify the area with low user attention based on the comprehensive attention deviation value, determine it as the key area, and optimize and analyze the page layout and page component parameters of the key area to obtain the corresponding optimization configuration parameters.

[0109] Specifically, the comprehensive attention deviation value refers to the overall attention deviation of the entire advertising landing page, which is obtained by weighted average of the attention deviation values ​​of each area.

[0110] Specifically, the advertising system multiplies the attention deviation value of each area by the area ratio of the area, and then sums them up to get the comprehensive attention deviation value. Area ratio refers to the ratio of the pixel area of ​​the area to the total pixel area of ​​the entire page. Areas with larger areas are given higher weight coefficients when calculating the comprehensive attention deviation value. If the comprehensive attention deviation value is less than 0, it means that the overall attention of the entire page is lower than the expected level, and targeted optimization is required.

[0111] In one embodiment, referring to Figure 6 , the method further comprises the steps of:

[0112] S610, obtaining conversion rate change values ​​of the advertisement landing page in different time periods, and obtaining conversion rate improvement values ​​corresponding to the attention ratio of the key area and effective duration of the key area optimization configuration parameters according to the conversion rate change values.

[0113] In this embodiment, the conversion rate change value refers to the difference between the actual conversion rate of the ad landing page in different time periods and the benchmark conversion rate, and the benchmark conversion rate is the conversion rate of the industry average level. The conversion rate improvement value refers to the improvement in the conversion rate of the ad landing page relative to the benchmark conversion rate after the key area is optimized. The effective effect duration refers to the length of time that the key area optimization configuration parameters can continue to play a role in improving the conversion rate.

[0114] S620: Construct a conversion rate impact curve corresponding to the key area optimization configuration parameters according to the conversion rate improvement value and the effective action time.

[0115] In this embodiment, the conversion rate impact curve refers to a curve drawn with time as the horizontal axis and the conversion rate improvement value as the vertical axis, which reflects the trend of the conversion rate improvement effect of the key area optimization configuration parameters over time. The conversion rate impact curve can intuitively show the sustainability and decay rate of the optimization effect.

[0116] Specifically, the advertising system fits a conversion rate impact curve based on the statistically obtained conversion rate improvement value and effective action time; the starting point of the conversion rate impact curve corresponds to the conversion rate improvement value at the beginning of optimization, and the end point corresponds to the conversion rate improvement value at the end of the effective action time.

[0117] S630: Analyze the attenuation trend of the conversion rate improvement effect of the key area optimization configuration parameters according to the conversion rate impact curve, and obtain the influence attenuation value of the current optimization configuration parameters.

[0118] Specifically, the influence attenuation value of the current optimized configuration parameters Among them, R i represents the conversion rate improvement value in the i-th time period, R i-1 represents the conversion rate improvement value in the i-1th time period, t i represents the duration of the i-th time period, n is the total number of time periods, λ is the influence attenuation coefficient, and t is the total duration from the application of the current optimized configuration parameters to the current moment.

[0119] By obtaining the conversion rate improvement value and duration in different time periods, and using weighted average and exponential decay functions, the influence decay value of the current optimized configuration parameters is calculated, which achieves a quantitative representation of the attenuation trend of the optimization effect, provides a data basis for the calculation of the influence decay value, and improves the rationality of the attenuation trend analysis.

[0120] S640. When the actual conversion rate improvement effect of the key area optimization configuration parameters reaches the influence attenuation value, the update and adjustment of the key area optimization configuration parameters is triggered, and the updated optimization configuration data is generated, and the updated optimization configuration data is pushed to the server where the advertisement landing page is located.

[0121] In this embodiment, after the influence of the current optimized configuration parameters is weakened to a certain extent, the page layout and page component parameters of the key areas are re-optimized and analyzed to obtain new optimized configuration parameters to increase customer freshness and maintain a good conversion rate improvement effect.

[0122] It should be understood that the size of the serial numbers of the steps in the above embodiments does not mean the order of execution. The execution order of each process should be determined by its function and internal logic, and should not constitute any limitation on the implementation process of the embodiments of the present application.

[0123] In the second aspect, the present application provides an advertising landing page generation system. The advertising landing page generation system of the present application is described below in combination with the above-mentioned advertising landing page generation method.

[0124] Reference Figure 7, an advertisement landing page generation system, the system provides a visual page configuration interface, including: a segmentation module data acquisition module 710, for obtaining segmentation module data of a basic page according to a basic page determined by a user in the visual page configuration interface, wherein the segmentation module data is generated by the user using a page segmentation function provided by the visual page configuration interface to segment the basic page into multiple modules;

[0125] The page component configuration acquisition module 720 is used to obtain the page component configuration data of each segmentation module based on the user adding and configuring the parameters of the page components of each segmentation module in the visual page configuration interface. The page component configuration data includes the type and parameters of the page component.

[0126] The advertisement landing page configuration generation module 730 is used to generate the configuration data of the advertisement landing page based on the segmentation module data and the page component configuration data, and generate the advertisement landing page according to the configuration data.

[0127] In one embodiment, the present application provides an electronic device, which may be a server, and its internal structure diagram may be as follows: Figure 8 As shown. The electronic device includes a processor, a memory and a network interface connected via a system bus. Among them, the processor of the electronic device is used to provide computing and control capabilities. The memory of the electronic device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program and a database. The internal memory provides an environment for the operation of the operating system and computer program in the non-volatile storage medium. The database of the electronic device is used to store data. The network interface of the electronic device is used to communicate with an external terminal via a network connection. When the computer program is executed by the processor, a method for generating an advertising landing page is implemented.

[0128] Those skilled in the art will understand that Figure 8 The structure shown in the figure is merely a block diagram of a partial structure related to the scheme of the present application, and does not constitute a limitation on the electronic device to which the scheme of the present application is applied. The specific electronic device may include more or fewer components than shown in the figure, or combine certain components, or have a different arrangement of components.

[0129] In one embodiment, an electronic device is further provided, including a memory and a processor, wherein a computer program is stored in the memory, and the processor implements the steps in the above method embodiments when executing the computer program.

[0130] Those of ordinary skill in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the above-mentioned computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application can include at least one of non-volatile and volatile memory. Non-volatile memory can include read-only memory (ROM), magnetic tape, floppy disk, flash memory or optical memory, etc. Volatile memory can include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM can be in various forms, such as static random access memory (SRAM) or dynamic random access memory (DRAM).

[0131] The above are all preferred embodiments of the present application, and the protection scope of the present application is not limited thereto. Therefore, any equivalent changes made according to the structure, shape, and principle of the present application should be included in the protection scope of the present application.

Claims

1. A method for generating an advertisement landing page, characterized in that: Applied in an advertising system, the advertising system provides a visual page configuration interface, and the method comprises the following steps: According to the basic page determined by the user in the visual page configuration interface, obtaining segmentation module data of the basic page, wherein the segmentation module data is generated by the user using a page segmentation function provided by the visual page configuration interface to segment the basic page into a plurality of modules; Based on the user adding and configuring parameters of page components of each segmentation module in the visual page configuration interface, obtaining page component configuration data of each segmentation module, wherein the page component configuration data includes the type and parameters of the page component; Generate configuration data of an advertisement landing page based on the segmentation module data and the page component configuration data, and generate the advertisement landing page according to the configuration data; The method further comprises the steps of: Obtaining a target conversion rate threshold and user interaction data of the advertisement landing page, wherein the user interaction data includes the user's click behavior and dwell time; According to the user interaction data, the actual conversion rate of the advertisement landing page is counted, and the actual conversion rate is compared with the target conversion rate threshold to obtain a conversion rate difference comparison result; When the conversion rate difference comparison result indicates that the actual conversion rate is lower than the target conversion rate threshold, the key areas with low user attention are identified according to the click behavior and dwell time in the user interaction data, and the page layout and page component parameters of the key areas are optimized and analyzed to obtain corresponding optimization configuration parameters; Generate optimization configuration data for the key area according to the optimization configuration parameters, and send the optimization configuration data to the server where the advertising landing page is located, so that the server adjusts the page layout and page component parameters of the key area of ​​the advertising landing page according to the optimization configuration data.

2. The method for generating an advertisement landing page according to claim 1, characterized in that: According to the basic page determined by the user in the visual page configuration interface, before obtaining the segmentation module data of the basic page, the method further includes the following steps: When a request is needed to create an advertisement delivery page, a new advertisement page is added according to the request, and relevant parameters of the advertisement page filled in by the user are obtained; The data volume of each link corresponding to the relevant parameters is counted to determine the resource utilization situation, and the resource utilization situation is displayed in the visualization page configuration interface.

3. The method for generating an advertisement landing page according to claim 2, characterized in that: After generating the advertisement landing page according to the configuration data, the method further includes: Based on the generated advertising landing page, submit the advertising landing page for publishing review, and obtain the content compliance check result and the required parameter integrity check result of the advertising landing page; According to the content compliance check result and the required parameter integrity check result, the relevant parameters are written into the front-end code as key parameters and a final page is generated; The generated final page is pushed to the server for deployment, so that when the final page is accessed, the corresponding advertising project and advertiser are matched according to the written key parameters.

4. The method for generating an advertisement landing page according to claim 1, characterized in that: According to the click behavior and dwell time in the user interaction data, key areas with low user attention are identified, and the page layout and page component parameters of the key areas are optimized and analyzed to obtain corresponding optimization configuration parameters, which specifically includes the following steps: Calculate the user attention index of each area according to the click behavior and dwell time in the user interaction data; According to the user attention index, calculate the criticality ratio of each area, that is, the ratio of the user attention index of the area to the entire page; Analyze the difference between the attention level of the current area and a preset attention level threshold according to the criticality ratio to obtain an attention level deviation value of the current area; The comprehensive attention deviation value of the entire advertisement landing page is estimated based on the attention deviation value, and the area with low user attention is identified based on the comprehensive attention deviation value, and it is determined as the key area. The page layout and page component parameters of the key area are optimized and analyzed to obtain the corresponding optimization configuration parameters.

5. The method for generating an advertisement landing page according to claim 4, characterized in that: The method further comprises the steps of: Obtain the conversion rate change value of the advertisement landing page in different time periods, and obtain the conversion rate improvement value corresponding to the attention ratio of the key area and the effective effect time of the key area optimization configuration parameters according to the conversion rate change value; Constructing a conversion rate impact curve corresponding to the key area optimization configuration parameters according to the conversion rate improvement value and the effective action duration; According to the conversion rate impact curve, the attenuation trend of the conversion rate improvement effect of the key area optimization configuration parameters is analyzed to obtain the influence attenuation value of the current optimization configuration parameters; When the actual conversion rate improvement effect of the key area optimization configuration parameters reaches the influence attenuation value, the update and adjustment of the key area optimization configuration parameters is triggered, and updated optimization configuration data is generated, and the updated optimization configuration data is pushed to the server where the advertising landing page is located.

6. The method for generating an advertisement landing page according to claim 5, characterized in that: According to the conversion rate impact curve, the attenuation trend of the conversion rate improvement effect of the key area optimization configuration parameters is analyzed to obtain the influence attenuation value of the current optimization configuration parameters. Among them, R i represents the conversion rate improvement value in the i-th time period, R i-1 represents the conversion rate improvement value in the i-1th time period, t i represents the duration of the i-th time period, n is the total number of time periods, λ is the influence attenuation coefficient, and t is the total duration from the application of the current optimized configuration parameters to the current moment.

7. An advertisement landing page generation system, characterized in that: The system provides a visual page configuration interface, including: A segmentation module data acquisition module, used to obtain segmentation module data of a basic page determined by a user in the visual page configuration interface, wherein the segmentation module data is generated by the user using a page segmentation function provided by the visual page configuration interface to segment the basic page into multiple modules; A page component configuration acquisition module, used to obtain page component configuration data of each segmentation module based on the user adding and configuring parameters of the page components of each segmentation module in the visual page configuration interface, wherein the page component configuration data includes the type and parameters of the page component; An advertisement landing page configuration generation module, used to generate configuration data of the advertisement landing page based on the segmentation module data and the page component configuration data, and generate the advertisement landing page according to the configuration data; The system also performs the following steps: Obtaining a target conversion rate threshold and user interaction data of the advertisement landing page, wherein the user interaction data includes the user's click behavior and dwell time; According to the user interaction data, the actual conversion rate of the advertisement landing page is counted, and the actual conversion rate is compared with the target conversion rate threshold to obtain a conversion rate difference comparison result; When the conversion rate difference comparison result indicates that the actual conversion rate is lower than the target conversion rate threshold, the key areas with low user attention are identified according to the click behavior and dwell time in the user interaction data, and the page layout and page component parameters of the key areas are optimized and analyzed to obtain corresponding optimization configuration parameters; Generate optimization configuration data for the key area according to the optimization configuration parameters, and send the optimization configuration data to the server where the advertising landing page is located, so that the server adjusts the page layout and page component parameters of the key area of ​​the advertising landing page according to the optimization configuration data.

8. An electronic device, characterized in that: The method comprises a memory, a processor and a computer program stored in the memory and executable on the processor, wherein when the processor executes the computer program, the steps of the method for generating an advertisement landing page according to any one of claims 1 to 6 are implemented.

9. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the steps of the method for generating an advertising landing page according to any one of claims 1 to 6 are implemented.

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