Member management method and system

Abstract

The invention relates to the technical field of member management, and provides a member management method and system, which are matched with members to form an integral management system, are more suitable for member management, form quantification of member management at the same time, and assist the member management system to analyze member data more objectively and accurately. The member management system comprises a service terminal and further comprises a central host end, the service terminal comprises a member registration module and a member login module, and the central host end is connected with the service terminal. A member information management module, a consumption recording module, an integral level management module, a data analysis module and an information push interaction module are arranged in the central host end, an information interaction function is achieved between the service terminal and the central host end, the member registration module is used for registration of new members, and personal information of the members needs to be input during registration of the new members. The member login module supports three login modes of account password login, mobile phone number verification code login and third-party account login.

Description

Technical Field

[0001] The present invention relates to the technical field of member management, and in particular to a member management method and system. Background Art

[0002] As we all know, members refer to members of certain groups or organizations. The member management system is a system that provides users with functions such as registration, login, points management and level upgrade. It can help build user groups, improve user stickiness and increase user participation. To facilitate member management, we propose a member management method and system.

[0003] After searching, the Chinese patent publication number CN201654840U discloses an electronic ticket marketing and industry-wide membership card management device, which is roughly described as including a mobile express server, a service terminal connected to the mobile express server through a network, and an RFID card. The network connection refers to the network connection between the service terminal and the mobile express server through a WAN or LAN or GPRS or CDMA connection. The service terminal includes an IPOS service terminal and a mobile express service management terminal. The IPOS service terminal is provided with a display module, an information input module and an RFID card reader / writer. The RFID card is used in conjunction with the RFID card reader / writer, and information can be read and written by the RFID card reader / writer. When in use, merchants can use electronic tickets for promotions, and multiple merchants sharing membership cards have the advantages of convenient management and cost savings.

[0004] Although the above-mentioned existing technical solutions can be applied to merchants in the process of using electronic tickets for promotion, they are more focused on building information interaction modes between various modules. The quantitative management of electronic tickets is relatively weak, and due to the limitations of its management scope, it is also difficult to form adaptive management for the overall membership. Summary of the invention

[0005] 1. Technical issues to be resolved

[0006] In view of the deficiencies in the prior art, the present invention provides a member management method and system, which form an overall management system for supporting members, is more suitable for member management while forming the quantification of member management, assists the member management system to analyze member data more objectively and accurately, and also facilitates users of the member management system to more quickly understand and control the situation of members.

[0007] (II) Technical solution

[0008] To achieve the above-mentioned purpose, the present invention provides the following technical solutions: a member management system, including a service terminal and a central host end, wherein the service terminal includes a member registration module and a member login module, and the central host end is provided with a member information management module, a consumption record module, a points level management module, a data analysis module and an information push interaction module, and the service terminal and the central host end have an information interaction function.

[0009] Preferably, the member registration module is used for registering new members, and the registration of new members requires the storage of members' personal information, such as name, contact information, address, etc. The member login module supports three login methods: account password, mobile phone number verification code and third-party account login.

[0010] Preferably, the consumption record module records each consumption detail of the member in real time and generates a consumption report to facilitate analysis of member consumption trends.

[0011] Preferably, the points level management module automatically calculates the points according to the specific circumstances of the members and automatically assigns the members to levels according to the points. After the membership level division is completed, the corresponding rights and interests are matched to members of different levels.

[0012] Preferably, the data analysis module analyzes the consumption behavior and activity of members, further optimizes the membership division, and generates data reports and visual charts to provide a basis for decision-making.

[0013] Preferably, the information push interaction module sends personalized notifications to members, such as birthday wishes, event reminders, etc., establishes a member feedback channel, and pushes members' questions and suggestions to the data analysis module in a timely manner.

[0014] Preferably, the member information management module is a database for data integration storage, which is used to store and manage members' personal information, consumption information and points information.

[0015] A member management method comprises the following steps:

[0016] S1. When in use, the member management system starts with the registration of new members. When registering, new members need to fill in personal information and set a unique password. Mobile phone number verification code and third-party account login also need to call the mobile phone number and third-party account information to distinguish between multiple members and optimize the one-to-one matching service between the member management system and members. After the new member registration is completed, the member account login is completed;

[0017] S2. The consumption record module records the member's consumption in real time and shares the consumption information with the point level management module. The point level management module calculates points based on the member's consumption and divides the member levels based on the calculation results. At the same time, the point level management module shares the calculation information and level information with the data analysis module.

[0018] S3. The data analysis module collects existing information of members, including their participation in activities after logging in and new user recommendations, and collects and integrates member information, and forms internal member levels based on member consumption and activity. Finally, the data analysis module automatically assigns members to internal levels based on their specific information, and regularly matches member rights and interests based on member levels and internal member levels. After the member rights and interests are matched, the information push interaction module realizes the push of member rights and information of corresponding members;

[0019] S4. The member information management module forms a storage for all members' existing information.

[0020] Furthermore, the point level management module has written therein a consumption point function, an activity point function and a recommendation point function;

[0021] Consumption integral function: Ic = C × Kc

[0022] Ic is the points gained from consumption

[0023] C is the consumption amount

[0024] Kc is the consumption points growth coefficient

[0025] The total activity integral function is:

[0026] I Ai Set different points reward values ​​for different activities

[0027] The recommended integral function is: I N ×N

[0028] I N Earn points for each successful referral of a new user

[0029] N is the number of recommended new users

[0030] The sum of the consumption points, activity points and recommendation points is marked as V, then

[0031] Set threshold intervals for different membership levels. When V falls within a certain threshold interval, it means that the member belongs to the membership level corresponding to the threshold.

[0032] Furthermore, the member internal level division function is: A = P1×V+P2×T+P3×i+P4×N

[0033] A is the comprehensive score

[0034] P1, P2, P3 and P4 are the weights of each indicator, and P1+P2+P3+P4=1

[0035] T is the total number of times the customer consumes

[0036] N is the number of recommended new users

[0037] Set threshold intervals for different internal levels of members. When the comprehensive score A falls within a certain threshold interval, it means that the member belongs to the internal level of member corresponding to the threshold. The higher the internal level of member, the better the loyalty and consumption potential of the corresponding member.

[0038] (III) Beneficial effects

[0039] Compared with the prior art, the present invention provides a member management method and system, which has the following beneficial effects:

[0040] 1. In the present invention, through the matching of service terminals, an interactive terminal between the member management system and the members is formed, which is convenient for customers to join the membership and exchange and query information.

[0041] 2. In the present invention, the brain of the member management system is formed through the design of the central host end, which facilitates the management and storage of member information, can realize the quantification of member management, assists the member management system to analyze member data more objectively and accurately, and also facilitates the users of the member management system to more quickly understand and control the situation of members. BRIEF DESCRIPTION OF THE DRAWINGS

[0042] Figure 1 It is a schematic diagram of the overall architecture and information interaction of the present invention;

[0043] Figure 2 It is a schematic diagram of the framework structure of the present invention;

[0044] In the figure: 1. Service terminal; 2. Central host terminal; 3. Registration module; 4. Member login module; 5. Member information management module; 6. Consumption record module; 7. Point level management module; 8. Data analysis module; 9. Information push interaction module. DETAILED DESCRIPTION

[0045] The following will be combined with the drawings in the embodiments of the present invention to clearly and completely describe the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0046] Example

[0047] See also Figure 1-Figure 2 A member management system includes a service terminal 1 and a central host terminal 2. The service terminal 1 includes a member registration module 3 and a member login module 4. The central host terminal 2 is provided with a member information management module 5, a consumption record module 6, a point level management module 7, a data analysis module 8 and an information push interaction module. The service terminal 1 and the central host terminal 2 have an information interaction function.

[0048] The member registration module 3 is used for registering new members. The registration of new members requires the storage of members' personal information, such as name, contact information, address, etc. The member login module 4 supports three login methods: account password, mobile phone number verification code and third-party account login.

[0049] The consumption record module 6 records every consumption detail of the member in real time and generates a consumption report to facilitate the analysis of the member's consumption trend.

[0050] The point level management module 7 automatically calculates points according to the specific situation of the member and automatically assigns the member level according to the points. After the member level division is completed, the corresponding rights and interests are matched to members of different levels.

[0051] The data analysis module 8 analyzes the consumption behavior and activity of members, further optimizes the membership division, and generates data reports and visual charts to provide a basis for decision-making.

[0052] The information push interaction module sends personalized notifications to members, such as birthday wishes, event reminders, etc., establishes a member feedback channel, and pushes members' questions and suggestions to the data analysis module 8 in a timely manner.

[0053] The member information management module 5 is a database for data integration and storage, and is used to store and manage members' personal information, consumption information and points information.

[0054] In summary, the member management method includes the following steps: the member management system forms member management from the registration of new members. When registering, new members need to fill in personal information and set a unique password. Mobile phone number verification code and third-party account login also need to call the mobile phone number and third-party account information to distinguish between multiple members and optimize the one-to-one matching service between the member management system and members. After the new member registration is completed, the member account login is completed. The consumption record module 6 records the member consumption in real time and shares the consumption information with the point level management module 7. The point level management module 7 calculates points according to the member consumption and forms the member level according to the calculation result. At the same time, the point level management module 7 will share the calculation information and level information with the data analysis module 8. The data analysis module 8 collects the existing information of members, including the participation in activities after members log in and the recommendation of new users, and collects and integrates the member information, and forms the internal level division of members in combination with member consumption and activity. Finally, the data analysis module 8 automatically assigns members to internal levels according to their specific information, and regularly matches member rights according to member levels and internal levels. After the member rights are matched, the information push interaction module realizes the information push of member rights and corresponding members, and the member information management module 5 forms the storage of all members' existing information.

[0055] Furthermore, the point level management module 7 has written therein a consumption point function, an activity point function and a recommendation point function;

[0056] Consumption integral function: Ic = C × Kc

[0057] Ic is the points gained from consumption

[0058] C is the consumption amount

[0059] Kc is the consumption points growth coefficient

[0060] The total activity integral function is:

[0061] I Ai Set different points reward values ​​for different activities

[0062] The recommended integral function is: I N ×N

[0063] I N Earn points for each successful referral of a new user

[0064] N is the number of recommended new users

[0065] The sum of the consumption points, activity points and recommendation points is marked as V, then

[0066] Set threshold intervals for different membership levels. When V falls within a certain threshold interval, it means that the member belongs to the membership level corresponding to the threshold.

[0067] The member internal level division function is: A = P1 × V + P2 × T + P3 × i + P4 × N

[0068] A is the comprehensive score

[0069] P1, P2, P3 and P4 are the weights of each indicator, and P1+P2+P3+P4=1

[0070] T is the total number of times the customer consumes

[0071] N is the number of recommended new users

[0072] Set threshold intervals for different internal levels of members. When the comprehensive score A falls within a certain threshold interval, it means that the member belongs to the internal level of member corresponding to the threshold. The higher the internal level of member, the better the loyalty and consumption potential of the corresponding member.

[0073] Furthermore, during the actual operation, users can query their own membership level through the service terminal 1. The division of membership levels can be specifically set according to actual conditions. For the rights and interests of different levels within the entire membership system, a model that is fully visible to members is adopted, which has achieved the effect of encouraging members to upgrade and facilitating members to better enjoy their rights and interests. The internal level of members needs to be queried through the management account set by the central host terminal 2, that is, the internal level of members is not visible to members. The higher the internal level of members, the greater the room for improvement in the loyalty and activity of the corresponding members, and the greater the consumption potential. The central host terminal 2 is set with a wealth of open access ports to facilitate the addition and enrichment of management modules, and the central host terminal will also be updated regularly, such as regularly analyzing the consumption behavior of members and market changes, and adjusting the promotion standards of membership levels according to actual conditions. For example, if it is found that the overall consumption capacity of members has increased, the consumption amount threshold of senior members can be appropriately increased. When the point level management module 7 matches the rights and interests of members of different membership levels, it is necessary to have a deep understanding of the needs and preferences of different membership levels and set more attractive levels for each level. Attraction and targeted rights and interests, for example, for senior members, exclusive customized services, priority opportunities to experience new products, etc. can be provided. For intermediate members, the types of points redemption and preferential strength can be increased. For junior members, more novice benefits and guidance can be provided to help them quickly familiarize themselves with the membership system. After the rights and interests are matched, the information push interaction module communicates with members through multiple channels, such as email, text messages, APP push, social media, etc., to ensure that members can receive important information in a timely manner. At the same time, according to the characteristics of different channels and the usage habits of members, different communication content and form preference settings are customized, and memory storage is formed to facilitate the high-quality operation of the member management system. Member management methods and system managers can select high-value members in a targeted manner according to the internal level of members evaluated by the data analysis module 8, form the addition of special rights and interests, determine key marketing targets and marketing methods, and optimize the design of products and services based on the feedback and needs of these members, while also achieving the purpose of high-value member mining and achieving high efficiency and high-quality operation of work. For Kc, I N , P1, P2, P3 and P4 and other parameters can be acquired and matched in combination with the big data on the Internet. At the same time, system administrators can also modify these parameters. Since the central host terminal 2 is set with abundant open access ports, the calculation of A and V can also be further enriched by adding new calculation amounts based on the actual situation while retaining the existing calculations.

[0074] Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that various changes, modifications, substitutions and variations may be made to the embodiments without departing from the principles and spirit of the present invention, and that the scope of the present invention is defined by the appended claims and their equivalents.

Claims

1. A member management system, comprising a service terminal (1), characterized in that: The system further comprises a central host terminal (2), wherein the service terminal (1) comprises a member registration module (3) and a member login module (4), and the central host terminal (2) is provided with a member information management module (5), a consumption record module (6), a points level management module (7), a data analysis module (8) and an information push interaction module (9), and the service terminal (1) and the central host terminal (2) have an information interaction function.

2. A member management system according to claim 1, characterized in that: The member registration module (3) is used for registering new members. The new member registration requires entering the member's personal information. The member login module (4) supports three login methods: account password, mobile phone number verification code and third-party account login.

3. A member management system according to claim 2, characterized in that: The consumption record module (6) records every consumption detail of the member in real time and generates a consumption report to facilitate analysis of the member's consumption trend.

4. A member management system according to claim 3, characterized in that: The point level management module (7) automatically calculates the points according to the specific situation of the members and automatically assigns the members to different levels according to the points. After the membership level division is completed, the corresponding rights and interests are matched to the members of different levels.

5. A member management system according to claim 4, characterized in that: The data analysis module (8) analyzes the consumption behavior and activity of members, further optimizes the membership division, and generates data reports and visual charts to provide a basis for decision-making.

6. A member management system according to claim 5, characterized in that: The information push interaction module (9) sends personalized notifications to members, establishes a member feedback channel, and promptly pushes members' questions and suggestions to the data analysis module (8).

7. A member management system according to claim 6, characterized in that: The member information management module (5) is a database for data integration and storage, and is used to store and manage members' personal information, consumption information and points information.

8. A member management method, characterized in that: A member management system according to any one of claims 1 to 7 is used, comprising the following steps: S1. When in use, the member management system starts with the registration of new members. When registering, new members need to fill in personal information and set a unique password. Mobile phone number verification code and third-party account login also need to call the mobile phone number and third-party account information to distinguish between multiple members and optimize the one-to-one matching service between the member management system and members. After the new member registration is completed, the member account login is completed; S2, the consumption record module (6) records the consumption of members in real time and shares the consumption information with the point level management module (7). The point level management module (7) calculates points according to the consumption of members and divides the members into different levels according to the calculation results. At the same time, the point level management module (7) shares the calculation information and level information with the data analysis module (8); S3, the data analysis module (8) collects the existing information of members, including the participation in activities after members log in and the recommendation of new users, and collects and integrates the member information, and forms the internal level division of members in combination with the member consumption and activity. Finally, the data analysis module (8) automatically classifies the members into internal levels according to the specific information of the members, and regularly matches the member rights and interests according to the member level and the member internal level. After the member rights and interests are matched, the information push interaction module (9) realizes the push of member rights and interests and the corresponding member information; S4. Member information management module (5) forms a storage for all members' existing information.

9. A member management method according to claim 8, characterized in that: The point level management module (7) has written therein a consumption point function, an activity point function and a recommendation point function; Consumption integral function: Ic = C × Kc Ic is the points gained from consumption C is the consumption amount Kc is the consumption points growth coefficient The total activity integral function is: I Ai Set different points reward values ​​for different activities The recommended integral function is: I N ×N I N Earn points for each successful referral of a new user N is the number of recommended new users The sum of the consumption points, activity points and recommendation points is marked as V, then Set threshold intervals for different membership levels. When V falls within a certain threshold interval, it means that the member belongs to the membership level corresponding to the threshold.

10. A member management method according to claim 9, characterized in that: The member internal level division function is: A = P1 × V + P2 × T + P3 × i + P4 × N A is the comprehensive score P1, P2, P3 and P4 are the weights of each indicator, and P1+P2+P3+P4=1 T is the total number of times the customer consumes N is the number of recommended new users Set threshold intervals for different internal levels of members. When the comprehensive score A falls within a certain threshold interval, it means that the member belongs to the internal level of member corresponding to the threshold. The higher the internal level of member, the better the loyalty and consumption potential of the corresponding member.

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