Method for trademark layout and monitoring based on big data

Abstract

The present invention relates to the field of trademark layout, and particularly to a method for trademark layout and monitoring based on big data, including: obtaining graphic information and geometric elements of a trademark to be laid out; determining the graphic sub-domain division method of the trademark to be laid out; performing the same sub-domain division on trademark graphics in a trademark retrieval database; determining similar trademark graphics; verifying whether the similar trademark graphics meet a preset standard based on a similarity difference; if they do not meet the standard, correcting the sub-domain area of the graphic of the trademark to be laid out according to the complexity of the geometric elements within the sub-domain of the graphic of the trademark to be laid out or directly eliminating the similar trademark graphics; adjusting the monitoring cycle duration according to the number of similar trademarks within a preset monitoring cycle, thereby improving the accuracy of trademark graphic comparison.

Description

Technical Field

[0001] The present invention relates to the field of trademark layout, and particularly to a method for trademark layout and monitoring based on big data. Background Art

[0002] Trademark layout refers to that an enterprise combines its own strategic planning and actual situation, incorporates trademarks as important intangible assets into the enterprise development strategy, through systematic planning and layout, establishes a trademark brand system and hierarchical structure that conforms to its own characteristics, and manages them according to corresponding levels to achieve the enterprise's market goals and strategic goals.

[0003] Chinese Patent Publication No.: CN107609892A, discloses a method and system for trademark layout and monitoring based on big data, which includes the following steps: A method for trademark layout and monitoring based on big data, which includes the following steps: S1: Prepare the basic information of the trademark to be applied for, S2: Input the basic information of the trademark to be applied for, S3: Conduct a trial on big data, S4: Analyze the upstream and downstream of the product to confirm the categories involved in the relevant products in the upstream and the relevant products in the downstream for judgment; S5: Generate main competitors and market participants; S6: Obtain the sales method; S7: Conduct hierarchical classification, and assign different weights to multiple dimensions according to the enterprise development stage or different business models; S8: Conduct legal status monitoring; S9: Output a trademark layout and monitoring analysis report of the trademark to be applied for. It can be seen that the technical solution cannot accurately compare the trademark graphics in the trademark retrieval database according to the graphics of the trademark to be laid out, and lacks intelligent correction of the monitoring period. Summary of the Invention

[0004] Therefore, the present invention provides a method for trademark layout and monitoring based on big data to overcome the problem of inaccurate comparison of trademark graphics in the prior art.

[0005] To achieve the above object, the present invention provides a method for trademark layout and monitoring based on big data, including:

[0006] Obtain the graphic information and geometric elements of the trademark to be laid out;

[0007] Determine the sub-domain division method of the graphic of the trademark to be laid out based on the number of geometric elements of the graphic of the trademark to be laid out, including determining the diffusion reference sub-domain and performing peripheral sub-domain diffusion division, or dividing the graphic of the trademark to be laid out into several sub-domains based on the sub-domain division shape, and performing sub-domain division on the trademark graphics in the trademark retrieval database;

[0008] Compare the graphic elements of the sub-domains of the graphic of the trademark to be laid out with the trademark graphics in the trademark retrieval database to determine similar trademark graphics;

[0009] Determine the percentage of the area of the characteristic sub-domain to the total area of the graph of the trademark to be laid out, and determine the percentage of the similar sub-domain in the graph of the similar trademark to the total area of the graph of the similar trademark;

[0010] Based on the difference between the proportion of the similar sub-domain and the proportion of the area of the characteristic sub-domain, verify whether the graph of the similar trademark meets the preset standard;

[0011] Obtain the complexity of the geometric elements of a single sub-domain of the graph of the trademark to be laid out;

[0012] In response to the graph of the similar trademark not meeting the preset standard, reduce the sub-domain division area according to the complexity, or directly eliminate the graph of the similar trademark;

[0013] After the trademark layout, correct the monitoring cycle duration based on the number of occurrences of the similar trademark within the preset monitoring cycle.

[0014] Further, the determination process of the sub-domain division method of the graph of the trademark to be laid out includes:

[0015] Obtain the number of geometric elements of the graph of the trademark to be laid out;

[0016] Compare the number of geometric elements with the preset number of geometric elements;

[0017] Based on the comparison that the number of geometric elements is less than the preset number of geometric elements, divide the graph of the trademark to be laid out into several sub-domains according to the sub-domain division shape.

[0018] Further, based on the comparison that the number of geometric elements is greater than or equal to the preset number of geometric elements, determine the division of the peripheral sub-domains based on the diffusion reference sub-domain.

[0019] Further, the determination process of the sub-domain division shape includes:

[0020] Obtain the number of geometric element line forms of the graph of the trademark to be laid out;

[0021] Calculate the proportion of the number of curves in the graph of the trademark to be laid out to the total number of geometric element line forms, denoted as the curve ratio;

[0022] Based on the curve ratio, determine the sub-domain division shape of the graph of the trademark to be laid out, where

[0023] If the curve ratio is less than the preset curve ratio, determine that the sub-domain division shape of the graph of the trademark to be laid out adopts a rectangle;

[0024] If the curve ratio is greater than or equal to the preset curve ratio, determine that the sub-domain division shape of the graph of the trademark to be laid out adopts a circle.

[0025] Furthermore, the diffusion reference sub-domain is the area with the most protruding contour points in the graphic of the trademark to be laid out.

[0026] Furthermore, the determination process of the similar trademark graphic includes:

[0027] Furthermore, the single diffusion area is determined according to the farthest distance of the adjacent graphics of the diffusion reference sub-domain.

[0028] Perform sub-domain division on the trademark graphics in the trademark retrieval database, where the sub-domain division method is the same as that of the graphic sub-domain of the trademark to be laid out;

[0029] Compare the sub-domains of the graphic of the trademark to be laid out with the sub-domains of the trademark graphics in the trademark retrieval database in sequence based on the contour curve similarity, where,

[0030] If the contour curve similarity is less than the preset contour curve similarity, it is determined that the sub-domain of the trademark graphic in the trademark retrieval database is not a similar graphic and other sub-domain comparisons are performed;

[0031] If the contour curve similarity is greater than or equal to the preset contour curve similarity, it is determined that the trademark graphic in the trademark retrieval database is a similar graphic and it is determined whether the similar graphic meets the preset standard.

[0032] Furthermore, the determination process of whether the similar trademark graphic meets the preset standard includes:

[0033] Determine the percentage of the area of the feature sub-domain to the total area of the graphic of the trademark to be laid out, denoted as the first percentage;

[0034] Determine the percentage of the area of the similar sub-domain in the similar trademark graphic to the total area of the similar trademark graphic, denoted as the second percentage;

[0035] Denote the difference between the second percentage and the first percentage as the similarity difference;

[0036] Based on the similarity difference, determine whether the similar trademark graphic meets the preset standard, where,

[0037] If the similarity difference is less than the preset similarity difference, it is determined that the similar trademark graphic meets the preset standard and modify the graphic of the trademark to be laid out;

[0038] If the similarity difference is greater than or equal to the preset similarity difference, it is determined that the similar trademark graphic does not meet the preset standard and reduce the sub-domain division area of the graphic of the trademark to be laid out according to the complexity, or directly eliminate the similar graphic.

[0039] Furthermore, there are several reduction methods for reducing the divided area of the sub-domains of the graph of the trademark to be laid out, and each reduction method has a different reduction amplitude for the divided area of the sub-domains of the graph of the trademark to be laid out.

[0040] Furthermore, the correction process of the monitoring cycle duration includes:

[0041] Obtain the trademark graphics in the trademark retrieval database within a preset cycle after trademark layout;

[0042] Execute the same comparison and verification on the graphics after trademark layout as the trademark to be laid out;

[0043] Determine the number of similar graphics in the trademark retrieval database within the preset cycle;

[0044] Correct the monitoring cycle duration based on the number of similar graphics in the trademark retrieval database within the preset cycle, where

[0045] If the number of similar graphics is less than the preset number of similar graphics, determine that the correction plan is to complete trademark monitoring according to the current monitoring cycle duration parameter;

[0046] If the number of similar graphics is greater than or equal to the preset number of similar graphics, determine that the correction plan is to shorten the monitoring cycle duration.

[0047] Compared with the prior art, the beneficial effects of the present invention are as follows: By obtaining the graphic information of the trademark to be laid out, including the number of geometric elements, the number and types of contour protruding points, the present invention determines the sub-domain division method of the graph of the trademark to be laid out; performs the same sub-domain division on the trademark graphics in the trademark retrieval database, and determines similar trademark graphics based on the contour curve similarity; verifies whether the similar trademark graphics meet the preset standard based on the similarity difference; if they do not meet the standard, correct the sub-domain area of the graph of the trademark to be laid out according to the complexity of the geometric elements within the sub-domain of the graph of the trademark to be laid out or directly eliminate the similar trademark graphics; adjusts the monitoring cycle duration according to the number of similar trademarks within the preset monitoring cycle, thereby improving the accuracy of trademark graphic comparison and ensuring the trademark graphic monitoring effect.

[0048] Furthermore, the present invention divides the graphic sub-domains through the geometric elements of the graph of the trademark to be laid out, the number of graphic contour protruding points, and the number of types of geometric elements, realizing the refined processing of trademark graphics.

[0049] Furthermore, the present invention determines the sub-domain division shape of the graph of the trademark to be laid out by setting a curve ratio, thereby improving the accuracy of graphic sub-domain division.

[0050] Further, by setting a diffusion reference sub-domain and a single diffusion area, the present invention ensures the rationality of the sub-domain division of the trademark to be laid out.

[0051] Further, by setting the contour curve similarity of each sub-domain, the present invention quantitatively determines similar trademark graphics, thereby improving the accuracy of trademark graphic comparison.

[0052] Further, based on the similarity difference, the present invention determines whether the similar trademark graphics meet the preset standards and adopts corresponding processing methods, thereby realizing the intelligent extraction of similar graphics.

[0053] Further, the present invention provides several reduction methods for reducing the sub-domain division area of the graphics of the trademark to be laid out, and each reduction method has a different reduction amplitude for the sub-domain area of the graphics of the trademark to be laid out, thereby accurately correcting the sub-domain division area of the graphics of the trademark to be laid out.

[0054] Further, based on the number of similar graphics in the trademark retrieval database within the preset period, the present invention corrects the monitoring period duration, thereby improving the monitoring efficiency. BRIEF DESCRIPTION OF THE DRAWINGS

[0055] Figure 1 It is a flowchart of the method for trademark layout and monitoring based on big data according to an embodiment of the present invention;

[0056] Figure 2 It is a flowchart of determining the sub-domain division method of the graphics of the trademark to be laid out according to an embodiment of the present invention;

[0057] Figure 3 It is a flowchart of determining the sub-domain division shape of the graphics of the trademark to be laid out according to an embodiment of the present invention;

[0058] Figure 4 It is a flowchart of determining whether the similar trademark graphics meet the preset standards according to an embodiment of the present invention. DETAILED DESCRIPTION OF THE EMBODIMENTS

[0059] In order to make the objectives and advantages of the present invention clearer and more understandable, the present invention will be further described below in conjunction with embodiments; it should be understood that the specific embodiments described herein are only used to explain the present invention and are not used to limit the present invention.

[0060] It should be noted that the data in this embodiment are all obtained through comprehensive analysis and evaluation of the historical detection data and corresponding historical detection results in the three months before this image processing by the method described in the present invention. Those skilled in the art can understand that the method for determining a single above-mentioned parameter in the present invention can be to select the value with the highest proportion according to the data distribution as the preset standard parameter, use weighted summation to obtain the value as the preset standard parameter, substitute each historical data into a specific formula and use the value obtained by the formula as the preset standard parameter or other selection methods, as long as it meets the requirement that the method described in the present invention can clearly define different specific situations in the single-item determination process through the obtained values.

[0061] The preferred embodiments of the present invention will be described below with reference to the accompanying drawings. Those skilled in the art should understand that these embodiments are only used to explain the technical principle of the present invention and do not limit the protection scope of the present invention.

[0062] Please refer to Figure 1 、 Figure 2 、 Figure 3 and Figure 4 as shown, which are respectively the flowchart of the method for trademark layout and monitoring based on big data in the embodiment of the present invention; the flowchart for determining the sub-domain division method of the graphic of the trademark to be laid out in the embodiment of the present invention; the flowchart for determining the sub-domain division shape of the graphic of the trademark to be laid out in the embodiment of the present invention; the flowchart for determining whether the similar trademark graphics meet the preset standards in the embodiment of the present invention.

[0063] The method for trademark layout and monitoring based on big data in the embodiment of the present invention includes:

[0064] Step S1, obtaining the graphic information and geometric elements of the trademark to be laid out;

[0065] Step S2, determining the sub-domain division method of the graphic of the trademark to be laid out based on the number of geometric elements of the graphic of the trademark to be laid out, including determining the diffusion reference sub-domain and performing peripheral sub-domain diffusion division, or dividing the graphic of the trademark to be laid out into several sub-domains based on the sub-domain division shape, and adopting the same sub-domain division method for the trademark graphics in the trademark retrieval database;

[0066] Step S3, comparing the graphic elements of the sub-domains of the graphic of the trademark to be laid out with the trademark graphics in the trademark retrieval database to determine similar trademark graphics;

[0067] Step S4, determining the percentage of the area of the feature sub-domain to the total area of the graphic of the trademark to be laid out, and determining the percentage of the similar sub-domain in the similar trademark graphics to the total area of the similar trademark graphics;

[0068] Step S5, verifying whether the similar trademark graphic obtained based on the difference check between the proportion of similar sub-domains and the proportion of the area of feature sub-domains meets the preset standard;

[0069] Step S6, obtaining the complexity of the geometric elements of a single sub-domain of the graphic of the trademark to be laid out;

[0070] Step S7, when the similar trademark graphic does not meet the preset standard, reducing the sub-domain division area according to the complexity, or directly eliminating the similar trademark graphic;

[0071] Step S8, after trademark layout, correcting the monitoring cycle duration based on the number of occurrences of the similar trademark within the preset monitoring cycle.

[0072] Specifically, the determination process of the sub-domain division method of the graphic of the trademark to be laid out includes:

[0073] Obtaining the number of geometric elements of the graphic of the trademark to be laid out;

[0074] Comparing the number of geometric elements with the preset number of geometric elements, which is 10;

[0075] Based on the comparison where the number of geometric elements is less than the preset number of geometric elements, which is 10, dividing the graphic of the trademark to be laid out into several sub-domains based on the sub-domain division shape.

[0076] Specifically, based on the comparison where the number of geometric elements is greater than or equal to the preset number of geometric elements, which is 10, determining the division of peripheral sub-domains based on the diffusion of the reference sub-domain.

[0077] Specifically, the number of geometric elements includes the number of points and lines within the graphic of the trademark to be laid out.

[0078] Specifically, the determination process of the sub-domain division shape includes:

[0079] Obtaining the number of geometric element line forms of the graphic of the trademark to be laid out;

[0080] Calculating the ratio of the number of curves in the graphic of the trademark to be laid out to the total number of geometric element line forms, denoted as the curve ratio;

[0081] Based on the curve ratio, determining the sub-domain division shape of the graphic of the trademark to be laid out, where

[0082] If the curve ratio is less than the preset curve ratio of 0.53, determining that the sub-domain division shape of the graphic of the trademark to be laid out adopts a rectangle;

[0083] If the curve ratio is greater than or equal to the preset curve ratio of 0.53, determining that the sub-domain division shape of the graphic of the trademark to be laid out adopts a circle.

[0084] Specifically, the geometric element line form is set to a straight line and a curve.

[0085] Specifically, the diffusion reference sub-domain is the area with the most protruding contour points in the graph of the trademark to be laid out.

[0086] Specifically, the single diffusion area is determined according to the maximum distance between adjacent graphs in the diffusion reference sub-domain.

[0087] Specifically, the determination process of the similar trademark graph includes:

[0088] Sub-domain division is performed on the trademark graphs in the trademark retrieval database, where the sub-domain division method is the same as that of the graph sub-domains of the trademark to be laid out;

[0089] The sub-domains of the graph of the trademark to be laid out are sequentially compared with the sub-domains of the trademark graphs in the trademark retrieval database based on the contour curve similarity, where

[0090] If the contour curve similarity is less than the preset contour curve similarity of 56.1%, it is determined that the sub-domain of the trademark graph in the trademark retrieval database is not a similar graph and other sub-domain comparisons are performed;

[0091] If the contour curve similarity is greater than or equal to the preset contour curve similarity of 56.1%, it is determined that the trademark graph in the trademark retrieval database is a similar graph and it is determined whether the similar graph meets the preset criteria.

[0092] Specifically, the calculation process of the contour curve similarity includes:

[0093] Taking the center point of a single sub-domain as the origin, a two-dimensional rectangular coordinate system is established;

[0094] The coordinate points of the graph contour within a single sub-domain of the graph of the trademark to be laid out are extracted;

[0095] The coordinate points of the graph contour within a single sub-domain of the trademark graph in the trademark retrieval database are extracted;

[0096] By comparing the coordinate points, the number of overlapping coordinate points is obtained;

[0097] The contour curve similarity is the percentage of the number of overlapping coordinate points to the total number of coordinate points of the graph contour within a single sub-domain of the graph of the trademark to be laid out;

[0098] Specifically, the determination process of whether the similar trademark graph meets the preset criteria includes:

[0099] Determine the percentage of the area of the feature sub-domain to the total area of the graph of the trademark to be laid out, denoted as the first percentage;

[0100] Determine the percentage of the area of the similar sub - domain in the similar trademark graphic to the total area of the similar trademark graphic, denoted as the second percentage;

[0101] Denote the difference between the second percentage and the first percentage as the similarity difference;

[0102] Based on the similarity difference, determine whether the similar trademark graphic meets the preset standard, where,

[0103] If the similarity difference is less than the preset similarity difference of 0.216, determine that the similar trademark graphic meets the preset standard and modify the graphic of the trademark to be laid out;

[0104] If the similarity difference is greater than or equal to the preset similarity difference of 0.216, determine that the similar trademark graphic does not meet the preset standard and correct the sub - domain area of the graphic of the trademark to be laid out according to the complexity, or directly eliminate the similar graphic.

[0105] Specifically, there are several reduction methods for reducing the divided area of the sub - domain of the graphic of the trademark to be laid out, where,

[0106] If the complexity is less than the first preset complexity, use the first preset correction coefficient to reduce the divided area of the sub - domain of the graphic of the trademark to be laid out;

[0107] If the complexity is greater than or equal to the first preset complexity and less than the second preset complexity, use the second preset correction coefficient to reduce the divided area of the sub - domain of the graphic of the trademark to be laid out;

[0108] If the complexity is greater than or equal to the second preset complexity, use the third preset correction coefficient to reduce the divided area of the sub - domain of the graphic of the trademark to be laid out;

[0109] Set the first preset complexity to 1.48, and the second preset complexity to 3.75; set the first preset correction coefficient to 0.98, the second preset correction coefficient to 0.84, and the third preset correction coefficient to 0.78.

[0110] Specifically, the complexity is calculated by the following formula:

[0111]

[0112] In the formula, A represents the complexity of the geometric elements of a single sub - domain of the graphic of the trademark to be laid out, B represents the number of sides within a single sub - domain, and D represents the number of vertices within a single sub - domain.

[0113] Specifically, the correction process of the monitoring cycle duration includes:

[0114] Obtain the trademark graphics in the trademark retrieval database within the preset period after trademark layout;

[0115] Execute the same comparison and verification on the graphics after trademark layout as the trademark to be laid out;

[0116] Determine the number of similar graphics in the trademark retrieval database within the preset period;

[0117] Modify the monitoring period duration based on the number of similar graphics in the trademark retrieval database within the preset period, where

[0118] If the number of similar graphics is less than the preset number of similar graphics, determine that the correction plan is to complete trademark monitoring according to the current monitoring period duration parameter;

[0119] If the number of similar graphics is greater than or equal to the preset number of similar graphics, determine that the correction plan is to shorten the monitoring period duration;

[0120] Set the preset number of similar graphics to 2.

[0121] So far, the technical solutions of the present invention have been described in conjunction with the preferred embodiments shown in the accompanying drawings. However, it is easy for those skilled in the art to understand that the protection scope of the present invention is obviously not limited to these specific embodiments. Without departing from the principle of the present invention, those skilled in the art can make equivalent changes or substitutions to the relevant technical features, and the technical solutions after these changes or substitutions will all fall within the protection scope of the present invention.

[0122] The above are only the preferred embodiments of the present invention and are not used to limit the present invention; for those skilled in the art, the present invention can have various changes and modifications. Any modification, equivalent substitution, improvement, etc. made within the spirit and principle of the present invention shall be included within the protection scope of the present invention.

Claims

1. A method for trademark layout and monitoring based on big data, characterized in that Including: Obtain the graphic information and geometric elements of the trademark to be laid out; Determine the sub-domain division method of the graphic of the trademark to be laid out based on the number of geometric elements of the graphic of the trademark to be laid out, including determining the diffusion reference sub-domain and performing peripheral sub-domain diffusion division, or dividing the graphic of the trademark to be laid out into several sub-domains based on the sub-domain division shape, and performing sub-domain division on the trademark graphics in the trademark retrieval database; Compare the graphic elements of the sub-domains of the graphic of the trademark to be laid out with the trademark graphics in the trademark retrieval database to determine similar trademark graphics; Determine the percentage of the area of the feature sub-domain to the total area of the graphic of the trademark to be laid out, and determine the percentage of the similar sub-domain in the similar trademark graphic to the total area of the similar trademark graphic; Verify whether the similar trademark graphic obtained based on the difference between the proportion of the similar sub-domain and the proportion of the area of the feature sub-domain meets the preset standard; Obtain the complexity of the geometric elements of a single sub-domain of the graphic of the trademark to be laid out; When the similar trademark graphic does not meet the preset standard, reduce the sub-domain division area according to the complexity, or directly eliminate the similar trademark graphic; After trademark layout, correct the monitoring cycle duration based on the number of times the similar trademark appears within the preset monitoring cycle; The diffusion reference sub-domain is the area with the most protruding contour points in the graphic of the trademark to be laid out; The determination process of the sub-domain division method of the graphic of the trademark to be laid out includes: Obtain the number of geometric elements of the graphic of the trademark to be laid out; Compare the number of geometric elements with the preset number of geometric elements; Based on the comparison that the number of geometric elements is less than the preset number of geometric elements, determine to divide the graphic of the trademark to be laid out into several sub-domains based on the sub-domain division shape; Based on the comparison that the number of geometric elements is greater than or equal to the preset number of geometric elements, determine to perform peripheral sub-domain diffusion division based on the diffusion reference sub-domain; The complexity is calculated by the following formula: In the formula, A represents the complexity of the geometric elements of a single sub-domain of the graphic of the trademark to be laid out, B represents the number of sides within a single sub-domain, and D represents the number of vertices within a single sub-domain.

2. The method for trademark layout and monitoring based on big data according to claim 1, wherein The determination process of the sub-domain division shape includes: Obtain the number of geometric element line forms of the graphic of the trademark to be laid out; Calculate the ratio of the number of curves in the graphic of the trademark to be laid out to the total number of geometric element line forms, denoted as the curve ratio; Based on the curve ratio, determine the sub-domain division shape of the graphic of the trademark to be laid out, where If the curve ratio is less than the preset curve ratio, determine that the sub-domain division shape of the graphic of the trademark to be laid out adopts a rectangle; If the curve ratio is greater than or equal to the preset curve ratio, determine that the sub-domain division shape of the graphic of the trademark to be laid out adopts a circle.

3. The method for trademark layout and monitoring based on big data according to claim 2, wherein, The single diffusion area is determined according to the farthest distance of the adjacent graphics of the diffusion reference sub-domain.

4. The method for trademark layout and monitoring based on big data according to claim 3, wherein The determination process of the similar trademark graphic includes: Perform sub-domain division on the trademark graphics in the trademark retrieval database, where the sub-domain division method is the same as that of the graphic of the trademark to be laid out; Sequentially compare the sub-domains of the graph of the trademark to be laid out with the sub-domains of the trademark graphs in the trademark retrieval database based on the similarity of contour curves, where if the similarity of the contour curves is less than the preset similarity of the contour curves, determine that the sub-domain of the trademark graph in the trademark retrieval database is not a similar graph and perform comparison of other sub-domains; if the similarity of the contour curves is greater than or equal to the preset similarity of the contour curves, determine that the trademark graph in the trademark retrieval database is a similar graph and determine whether the similar graph meets the preset standard.

5. The method for trademark layout and monitoring based on big data according to claim 4, wherein The determination process of whether the similar trademark graph meets the preset standard includes: Determine the percentage of the area of the feature sub-domain to the total area of the graph of the trademark to be laid out, denoted as the first percentage; Determine the percentage of the area of the similar sub-domain in the similar trademark graph to the total area of the similar trademark graph, denoted as the second percentage; Denote the difference between the second percentage and the first percentage as the similarity difference; Based on the similarity difference, determine whether the similar trademark graph meets the preset standard, where if the similarity difference is less than the preset similarity difference, determine that the similar trademark graph meets the preset standard and modify the graph of the trademark to be laid out; if the similarity difference is greater than or equal to the preset similarity difference, determine that the similar trademark graph does not meet the preset standard and reduce the sub-domain division area of the graph of the trademark to be laid out according to the complexity, or directly eliminate the similar graph.

6. The method for trademark layout and monitoring based on big data according to claim 5, characterized in that, There are several reduction methods for reducing the sub-domain division area of the graph of the trademark to be laid out, and each reduction method has a different reduction amplitude for the sub-domain division area of the graph of the trademark to be laid out.

7. The method for trademark layout and monitoring based on big data according to claim 6, wherein The correction process of the monitoring cycle duration includes: Obtain the trademark graphs in the trademark retrieval database within a preset period after trademark layout; Perform the same comparison and verification on the graph after trademark layout as that of the trademark to be laid out; Determine the number of similar graphs in the trademark retrieval database within the preset period; Based on the number of similar graphs in the trademark retrieval database within the preset period, correct the monitoring cycle duration, where if the number of similar graphs is less than the preset number of similar graphs, determine that the correction plan is to complete trademark monitoring according to the current monitoring cycle duration parameter; if the number of similar graphs is greater than or equal to the preset number of similar graphs, determine that the correction plan is to shorten the monitoring cycle duration.

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