A water supply marketing management method and system based on smart water affairs

Abstract

The present invention relates to the field of water affairs technology, and specifically discloses a water supply marketing management method and system based on smart water affairs. The present invention first obtains the user's historical water purchase time, and obtains the user's water purchase cycle through the historical water purchase time, and then obtains multiple standard prices and preferential amounts corresponding to the multiple standard prices, multiple bottled water prices and marketing activity duration intervals according to water supply marketing information, and determines whether the water purchase cycle is within the marketing activity duration interval. If it is within the marketing activity duration interval, the user's water purchase consumption amount is obtained, and the price and quantity of free bottled water are recommended according to the water purchase consumption amount. In this way, through precision marketing, the effect of marketing activities can be improved, sales can be increased, and the price and quantity of free bottled water can be selected by customers themselves, so that the marketing method can meet the needs of customers.

Description

Technical Field

[0001] The present invention relates to the field of water technology, and in particular to a water supply marketing management method and system based on smart water services. Background Art

[0002] Smart water management refers to a new management model that uses modern information technology, including the Internet of Things (IoT), big data, cloud computing, artificial intelligence (AI), etc. to upgrade water management to be intelligent. In the water supply process, water supply demand is adjusted by cooperating with big data to meet customer needs.

[0003] In the existing market of bottled water supply, the marketing method usually adopted to increase water supply is to give away a corresponding amount of water for promotion by buying a certain number of barrels of water. However, this water supply marketing method is relatively simple and cannot meet the customer's own needs for the price of the free bottled water and the corresponding quantity of choice, which leads to the inability of this marketing method to meet the needs of customers. Therefore, a water supply marketing management method and system based on smart water services are needed to solve the problem that the single marketing method of giving away water cannot meet the needs of customers. Summary of the invention

[0004] The purpose of the present invention is to provide a water supply marketing management method and system based on smart water services to solve the technical problems raised in the above-mentioned background technology.

[0005] To achieve the above object, the present invention provides the following technical solutions:

[0006] A water supply marketing management method based on smart water affairs, comprising:

[0007] Obtain the user's historical water purchase time based on smart water services;

[0008] Acquire water supply marketing information, and acquire water supply marketing condition characteristic information, multiple bottled water prices, and marketing activity duration intervals according to the water supply marketing information, wherein the water supply marketing condition characteristic information includes multiple standard prices and preferential amounts corresponding to the multiple standard prices;

[0009] Acquire the user's water purchase cycle within a preset time according to the historical water purchase time;

[0010] Determining whether the water purchase cycle is within the duration of the marketing activity;

[0011] If the user is within the duration of the marketing activity, the user is determined to be the first pending sales target of the marketing activity, and the price and quantity of bottled water purchased by the first pending sales target in the historical water purchase process are obtained based on smart water services, and the user's water purchase consumption amount is obtained based on the bottled water price and quantity;

[0012] The plurality of target prices and the preferential amounts corresponding to the target prices are set up in a step table in an ascending manner to obtain a target price-preferential amount step table;

[0013] Compare the user's water purchase consumption amount with the standard price-discount amount ladder table to obtain a first discount amount, and obtain multiple first bottled water quantities corresponding to multiple first bottled water prices based on the first discount amount and multiple first bottled water prices, and establish a price-quantity recommendation table based on the multiple first bottled water quantities and multiple first bottled water prices;

[0014] Water supply marketing recommendations are made to corresponding users according to the price-quantity recommendation table.

[0015] Preferably, the step of obtaining water supply marketing condition characteristic information, multiple bottled water prices and marketing activity duration intervals according to the water supply marketing information includes:

[0016] The water supply marketing information is disassembled according to a preset format to obtain text information and digital information, wherein the preset format is a table editing format;

[0017] Extract the text information according to the preset bottled water brand name to obtain multiple bottled water brand names and activity dates, and obtain corresponding multiple bottled water prices according to the multiple bottled water brand names;

[0018] Acquire multiple bottled water price-gift quantity tables according to the digital information;

[0019] Compare the multiple bottled water prices with multiple bottled water price-gift quantity tables to obtain multiple first gift quantities corresponding to multiple bottled water brands;

[0020] Acquire multiple first gift amounts and multiple purchase amounts corresponding to multiple bottled water brands according to the multiple first gift amounts, and use comprehensive information corresponding to the multiple first gift amounts and the multiple purchase amounts as water supply marketing condition characteristic information;

[0021] The activity date and digital information are matched based on a preset table editing format to obtain a start time and an end time of the marketing activity, and a duration interval of the marketing activity is obtained according to the start time and the end time of the marketing activity.

[0022] Preferably, the step of obtaining the user's water purchase cycle within a preset time according to the historical water purchase time includes:

[0023] Acquire multiple first times of water purchase by the user within a preset time according to the historical water purchase time, and sort the multiple first times according to a time series to obtain a water purchase time series table;

[0024] Obtain multiple first time intervals between two adjacent water purchases from the water purchase time series table in time series order;

[0025] The corresponding first time interval times are obtained according to the multiple first time intervals, and the average time interval is calculated according to the multiple first time intervals and the first time interval times, and the duration corresponding to the average time interval is used as the user's water purchase cycle within the preset time.

[0026] Preferably, the step of obtaining the price and quantity of bottled water purchased by the first pending sales object in the historical water purchase process based on smart water services, and obtaining the user's water purchase consumption amount according to the price and quantity of bottled water, comprises:

[0027] Based on the smart water service, historical water purchase information of the first pending sales object is obtained, wherein the historical water purchase information includes multiple bottled water prices and multiple batches of bottled water quantities;

[0028] Input the multiple bottled water prices and the multiple batches of bottled water quantities into the clustering model, and extract the multiple bottled water prices and the multiple batches of bottled water quantities through the centroid optimization of K-means clustering to obtain the bottled water prices and the bottled water quantities, wherein the centroid optimization refers to the cluster whose centroid satisfies the water purchase cycle;

[0029] The user's water purchase consumption amount is calculated based on the bottled water price and the bottled water quantity, wherein the calculation formula is:

[0030] J(e) = ;

[0031] Among them, J(e) represents the amount of water consumption by the user, Indicates the price of bottled water, Indicates the number of bottled water.

[0032] Preferably, the step of making water supply marketing recommendations to the corresponding user according to the price-quantity recommendation table comprises:

[0033] Obtaining information about users browsing water purchase websites, wherein the information about users browsing water purchase websites includes bottled water purchase stay information and search keyword frequency;

[0034] Acquire a first brand of bottled water according to the bottled water purchase stop information;

[0035] Obtaining a second brand of bottled water according to the search keyword frequency, and determining whether the second brand of bottled water is the same as the first brand of bottled water;

[0036] If they are the same, the second brand of bottled water and the first brand of bottled water are regarded as a category of branded bottled water, and the category of branded bottled water is compared with the price-quantity recommendation table to obtain a first recommended quantity of the category of branded bottled water, and water supply marketing recommendations are made to the user based on the first recommended quantity;

[0037] If they are not the same, the second brand bottled water and the first brand bottled water are compared with the price-quantity recommendation table in turn to obtain the recommended quantity of the first brand bottled water and the recommended quantity of the second brand bottled water, and water supply marketing recommendations are made to users at the same time based on the recommended quantity of the first brand bottled water and the recommended quantity of the second brand bottled water.

[0038] This application also provides a water supply marketing management system based on smart water affairs, including:

[0039] The first acquisition module is used to obtain the user's historical water purchase time based on smart water services;

[0040] The second acquisition module is used to acquire water supply marketing information, and acquire water supply marketing condition characteristic information, multiple bottled water prices and marketing activity duration intervals according to the water supply marketing information, wherein the water supply marketing condition characteristic information includes multiple standard prices and preferential amounts corresponding to the multiple standard prices;

[0041] A third acquisition module is used to acquire the water purchase cycle of the user within a preset time according to the historical water purchase time;

[0042] A first judgment module is used to judge whether the water purchase cycle is within the duration of the marketing activity;

[0043] If the user is within the duration of the marketing activity, the user is determined to be the first pending sales target of the marketing activity, and the price and quantity of bottled water purchased by the first pending sales target in the historical water purchase process are obtained based on smart water services, and the user's water purchase consumption amount is obtained based on the bottled water price and quantity;

[0044] A first setting module is used to set a step table according to an incremental manner for the plurality of target prices and the preferential amounts corresponding to the target prices to obtain a target price-preferential amount step table;

[0045] A first comparison module is used to compare the user's water purchase consumption amount with the standard price-discount amount ladder table to obtain a first discount amount, and obtain multiple first bottled water quantities corresponding to multiple first bottled water prices according to the first discount amount and multiple first bottled water prices, and establish a price-quantity recommendation table according to the multiple first bottled water quantities and multiple first bottled water prices;

[0046] The first recommendation module is used to make water supply marketing recommendations to corresponding users according to the price-quantity recommendation table.

[0047] Preferably, the second acquisition module includes:

[0048] A first acquisition unit is used to disassemble the water supply marketing information according to a preset format to obtain text information and digital information, wherein the preset format is a table editing format;

[0049] A first extraction unit is used to extract text information according to a preset bottled water brand name, obtain multiple bottled water brand names and activity dates, and obtain corresponding multiple bottled water prices according to the multiple bottled water brand names;

[0050] A second acquisition unit is used to acquire a plurality of bottled water price-free quantity tables according to the digital information;

[0051] A first comparison unit is used to compare the multiple bottled water prices with multiple bottled water price-free quantity tables to obtain multiple first free quantities corresponding to multiple bottled water brands;

[0052] A third acquisition unit is used to acquire a plurality of first gift amounts and a plurality of purchase amounts corresponding to a plurality of the bottled water brands according to the plurality of the first gift amounts, and use comprehensive information corresponding to the plurality of the first gift amounts and the plurality of the purchase amounts as water supply marketing condition characteristic information;

[0053] The first matching unit is used to match the activity date and digital information based on a preset table editing format to obtain a start time and an end time of the marketing activity, and obtain a duration interval of the marketing activity according to the start time and the end time of the marketing activity.

[0054] Preferably, the third acquisition module comprises:

[0055] A fourth acquisition unit is used to acquire a plurality of first times of the user purchasing water within a preset time according to the historical water purchasing time, and sort the plurality of first times according to a time series to obtain a water purchasing time series table;

[0056] A fifth acquisition unit, configured to acquire a plurality of first time intervals between two adjacent water purchases according to the time series order of the water purchase time series table;

[0057] The sixth acquisition unit is used to acquire the corresponding first time interval times according to the multiple first time intervals, calculate the average time interval according to the multiple first time intervals and the first time interval times, and use the duration corresponding to the average time interval as the user's water purchasing cycle within the preset time.

[0058] The present application also provides a computer device, including a memory and a processor, wherein the memory stores a computer program, and the processor implements the steps of the above method when executing the computer program.

[0059] The present application also provides a computer-readable storage medium on which a computer program is stored. When the computer program is executed by a processor, the steps of the above method are implemented.

[0060] The beneficial effects of the present application are as follows: the present invention first obtains the historical water purchase time of the user, and obtains the water purchase cycle of the user through the historical water purchase time, and then obtains the water supply marketing information, and obtains multiple standard prices and preferential amounts corresponding to the multiple standard prices, multiple bottled water prices and marketing activity duration intervals according to the water supply marketing information, and determines whether the water purchase cycle is within the marketing activity duration interval. If it is within the marketing activity duration interval, the user's water purchase consumption amount is obtained, and at the same time, the multiple standard prices and the preferential amounts corresponding to the multiple standard prices are set in a step table in an incremental manner to obtain a standard price-preferential amount step table, and the user's water purchase consumption amount is compared with the standard price. The price-discount amount ladder table is compared to obtain the first discount amount, and then the multiple first bottled water quantities corresponding to the multiple first bottled water prices are obtained according to the first discount amount and the multiple first bottled water prices, and a price-quantity recommendation table is established according to the multiple first bottled water quantities and the multiple first bottled water prices, and finally, water supply marketing recommendations are made to the corresponding users according to the price-quantity recommendation table. In this way, through precision marketing, it is possible to improve the effect of marketing activities and increase sales, and at the same time, it is possible to meet the problem that customers can choose the price of the free bottled water and the corresponding quantity according to their needs, so that this marketing method can meet the needs of customers. BRIEF DESCRIPTION OF THE DRAWINGS

[0061] Figure 1 The figure is a schematic diagram of a method flow of an embodiment of the present application.

[0062] Figure 2 A schematic diagram of the system structure of an embodiment of the present application.

[0063] Figure 3 A schematic diagram of the internal structure of a computer device according to an embodiment of the present application.

[0064] The purpose, features and advantages of this application will be further described in conjunction with the embodiments and with reference to the accompanying drawings. DETAILED DESCRIPTION

[0065] It should be understood that the specific embodiments described herein are only used to explain the present invention, and are not used to limit the present invention.

[0066] like Figure 1-3As shown, the present application provides a water supply marketing management method based on smart water affairs, including:

[0067] S1. Obtain the user's historical water purchase time based on smart water services;

[0068] S2. Obtain water supply marketing information, and obtain water supply marketing condition characteristic information, multiple bottled water prices, and marketing activity duration intervals according to the water supply marketing information, wherein the water supply marketing condition characteristic information includes multiple standard prices and preferential amounts corresponding to the multiple standard prices;

[0069] S3, obtaining the user's water purchase cycle within a preset time according to the historical water purchase time;

[0070] S4, determining whether the water purchase cycle is within the duration of the marketing activity;

[0071] If the user is within the duration of the marketing activity, the user is determined to be the first pending sales target of the marketing activity, and the price and quantity of bottled water purchased by the first pending sales target in the historical water purchase process are obtained based on smart water services, and the user's water purchase consumption amount is obtained based on the bottled water price and quantity;

[0072] S5, setting a step table of the plurality of target prices and the preferential amounts corresponding to the plurality of target prices in ascending order to obtain a target price-preferential amount step table;

[0073] S6. Compare the user's water purchase consumption amount with the standard price-discount amount ladder table to obtain a first discount amount, and obtain multiple first bottled water quantities corresponding to multiple first bottled water prices according to the first discount amount and multiple first bottled water prices, and establish a price-quantity recommendation table according to the multiple first bottled water quantities and multiple first bottled water prices;

[0074] S7. Make water supply marketing recommendations to corresponding users according to the price-quantity recommendation table.

[0075] As described in the above steps S1-S7, in the process of bottled water supply in the existing market, the marketing method usually adopted to increase the water supply is to give a corresponding amount of water for free for promotion by purchasing a certain number of barrels of water. However, this water supply marketing method is relatively simple and cannot meet the customer's own needs for the price of free bottled water and the corresponding quantity of choice, which leads to the inability of this marketing method to meet the needs of customers. Therefore, the present invention first obtains the user's historical water purchase time based on smart water services, so that the historical water purchase time can provide an important basis for the recommendation of subsequent marketing activities, and then obtains water supply marketing information. Usually, the water supply marketing information is that a certain number of barrels of water are given for free, and its essence is how much money is given for a full amount of money. The present solution is to give the free money to the user to choose to purchase a barrel The right to fill water, therefore, obtains the known conditions, so that it can provide users with accurate choices. On this basis, it is necessary to first obtain water supply marketing condition characteristic information, multiple bottled water prices and marketing activity duration intervals according to the water supply marketing information, wherein the water supply marketing condition characteristic information includes multiple standard prices and discount amounts corresponding to multiple standard prices, so that after clarifying the specific conditions and rules of the marketing activities, it provides an important basis for user recommendations, and then obtains the user's water purchase cycle within the preset time according to the historical water purchase time, so that the water purchase cycle can be used to calculate whether the user meets the marketing activity time when purchasing water next time, which provides a basis for accurately providing marketing information, prevents the push of invalid information from interfering with users, and reduces user experience, because Therefore, it is necessary to determine whether the water purchasing cycle is within the duration of the marketing activity. If so, it is determined that the user belongs to the first pending sales object of the marketing activity, and based on smart water services, the price and quantity of bottled water purchased by the first pending sales object in the historical water purchasing process are obtained, and the user's water purchase consumption amount is obtained according to the bottled water price and the bottled water quantity. In this way, water supply marketing activities can be accurately promoted to potential users who need to change water. At the same time, the user's water purchase consumption amount can be calculated based on the bottled water price and the bottled water quantity purchased in the historical water purchasing process, and the bottled water of corresponding value can be pushed to the user for selection based on the accurate user's water purchase consumption amount, so as to achieve a combination of the same value but different quantities, and then multiple qualified prices are combined. The preferential amounts corresponding to the multiple target prices are set up in a step table in an incremental manner to obtain a target price-preferential amount step table, so that the target price-preferential amount step table can clearly provide activity preferential information, thereby facilitating the user to make a selection, and then the user's water purchase consumption amount is compared with the target price-preferential amount step table to obtain a first preferential amount, and based on the first preferential amount and multiple first bottled water prices, multiple first bottled water quantities corresponding to multiple first bottled water prices are obtained, and a price-quantity recommendation table is established based on multiple first bottled water quantities and multiple first bottled water prices, so that the user's consumption amount can be matched with the corresponding preferential amount through the price-quantity recommendation table, and a personalized preferential plan can be provided,At the same time, it can also provide users with clear purchase suggestions to increase the possibility of users purchasing. Finally, according to the price-quantity recommendation table, water supply marketing recommendations are made to users. In this way, through precision marketing, the effect of marketing activities can be improved, sales can be increased, and customers can choose the price and quantity of the free bottled water they want, so that this marketing method can meet the needs of customers.

[0076] In one embodiment, the step S2 of acquiring water supply marketing condition characteristic information, multiple bottled water prices and marketing activity duration intervals according to the water supply marketing information includes:

[0077] S201, disassembling the water supply marketing information according to a preset format to obtain text information and digital information, wherein the preset format is a table editing format;

[0078] S202, extracting text information according to preset bottled water brand names to obtain multiple bottled water brand names and activity dates, and obtaining corresponding multiple bottled water prices according to the multiple bottled water brand names;

[0079] S203, obtaining multiple bottled water price-free quantity tables according to the digital information;

[0080] S204, comparing the multiple bottled water prices with multiple bottled water price-free quantity tables to obtain multiple first free quantities corresponding to multiple bottled water brands;

[0081] S205, obtaining a plurality of first gift amounts and a plurality of purchase amounts corresponding to a plurality of the bottled water brands according to the plurality of the first gift amounts, and using comprehensive information corresponding to the plurality of the first gift amounts and the plurality of the purchase amounts as water supply marketing condition characteristic information;

[0082] S206. Match the activity date and digital information based on a preset table editing format to obtain a start time and an end time of the marketing activity, and obtain a duration interval of the marketing activity according to the start time and the end time of the marketing activity.

[0083] As described in the above steps S201-S206, the present invention disassembles the water supply marketing information according to a preset format to obtain text information and digital information, wherein the preset format is a table editing format, so that the text information and digital information are separated to ensure that the disassembled information conforms to the preset table editing format, which is convenient for the subsequent intuitive extraction of data, and at the same time, keeping the data in the same format can facilitate subsequent data processing and analysis. Since the water supply marketing in this scheme is usually established in a text writing mode, the text information is extracted according to the preset bottled water brand name to obtain multiple bottled water brand names and activity dates. The multiple bottled water brand names obtained in this way can facilitate the acquisition of the corresponding brand prices. At the same time, the activity date is used to determine whether the user's water purchase cycle is within the marketing activity, and the corresponding multiple bottled water prices are obtained according to the multiple bottled water brand names, and the multiple bottled water prices obtained are for the convenience of subsequent acquisition of the corresponding free water quantity. Therefore, it can be based on According to the digital information, multiple bottled water price-gift quantity tables are obtained, and then the multiple bottled water prices are compared with the multiple bottled water price-gift quantity tables to obtain multiple first gift quantities corresponding to multiple bottled water brands, and then multiple first gift amounts and multiple purchase amounts corresponding to multiple bottled water brands are obtained based on the multiple first gift quantities, and the comprehensive information corresponding to the multiple first gift amounts and the multiple purchase amounts is used as the water supply marketing condition characteristic information, so that using the multiple first gift amounts and the multiple purchase amounts as conditions can facilitate users to choose the bottled water brand, price and quantity they need, and the activity date and digital information are matched based on the preset table editing format to obtain the start time and end time of the marketing activity, and the marketing activity duration interval is obtained based on the marketing activity start time and the marketing activity end time, so that the marketing activity duration interval can be used to facilitate the screening of users who meet the activity time.

[0084] In one embodiment, the step S3 of acquiring the user's water purchase cycle within a preset time according to the historical water purchase time includes:

[0085] S301, acquiring multiple first times of water purchase by the user within a preset time according to the historical water purchase time, and sorting the multiple first times according to a time series to obtain a water purchase time series table;

[0086] S302, obtaining a plurality of first time intervals between two adjacent water purchases according to the time series order of the water purchase time series table;

[0087] S303: acquiring the corresponding first time interval times according to the multiple first time intervals, calculating the average time interval according to the multiple first time intervals and the first time interval times, and taking the duration corresponding to the average time interval as the user's water purchase cycle within the preset time.

[0088] As described in the above steps S301-S303, the present invention obtains multiple first times of water purchase by users within the preset time according to the historical water purchase time, and sorts the multiple first times according to the time series to obtain a water purchase time series table, so that all water purchase times can be arranged in chronological order, which is convenient for subsequent analysis and is prepared for the next step of calculating the time interval. Then, the water purchase time series table is used to obtain multiple first time intervals between two adjacent water purchases according to the time series order, so that the interval time between each water purchase can be clearly displayed, providing a basis for the subsequent acquisition of the water purchase cycle. Finally, the corresponding first time interval times are obtained according to the multiple first time intervals, and the average time interval is calculated according to the multiple first time intervals and the first time interval times, and the duration corresponding to the average time interval is used as the water purchase cycle of the user within the preset time. In this way, the water purchase cycle can be used to determine whether the next water purchase time is within the marketing activity duration interval, so that users who meet the activity time can be conveniently screened.

[0089] In one embodiment, the step S4 of obtaining the price and quantity of bottled water purchased by the first pending sales object in the historical water purchase process based on smart water services, and obtaining the user's water purchase consumption amount according to the price and quantity of bottled water, includes:

[0090] S401, obtaining historical water purchase information of a first pending sales object based on smart water services, wherein the historical water purchase information includes multiple bottled water prices and multiple batches of bottled water quantities;

[0091] S402, inputting the multiple bottled water prices and the multiple batches of bottled water quantities into a clustering model, and extracting the multiple bottled water prices and the multiple batches of bottled water quantities through centroid optimization of K-means clustering to obtain bottled water prices and bottled water quantities, wherein centroid optimization refers to a cluster whose centroid satisfies the water purchase cycle;

[0092] S403, calculating the user's water purchase amount according to the bottled water price and the bottled water quantity, wherein the calculation formula is:

[0093] J(e) = ;

[0094] Among them, J(e) represents the amount of water consumption by the user, Indicates the price of bottled water, Indicates the number of bottled water.

[0095] As described in the above steps S401-S403, the present invention obtains historical water purchase information of the first pending sales object based on smart water services, wherein the historical water purchase information includes multiple bottled water prices and multiple batches of bottled water quantities. In this way, multiple bottled water prices and multiple batches of bottled water quantities can be accurately obtained through the historical water purchase information, and provide a basis for subsequent user marketing recommendations. Then, the multiple bottled water prices and multiple batches of bottled water quantities are input into the clustering model, and the multiple bottled water prices and multiple batches of bottled water quantities are extracted through the centroid optimization of K-means clustering to obtain the bottled water prices and bottled water quantities. The specific steps are: the multiple bottled water prices and multiple batches of bottled water quantities are divided into K clusters, and then each cluster is represented by a centroid, and the clustering model algorithm is iterative. The centroid position is continuously optimized to minimize the distance between the samples in the same cluster and the centroid. For example, for grouping and screening of multiple bottled water prices and multiple batches of bottled water quantities, the clusters that meet the water purchase cycle are regarded as each cluster with a centroid, and then the multiple bottled water prices and multiple batches of bottled water quantities are regarded as samples, so that the multiple bottled water prices and multiple batches of bottled water quantities are close to the water purchase cycle. In this way, the bottled water prices and bottled water quantities that meet the water purchase cycle can be gathered, and then the bottled water prices and bottled water quantities can be obtained. Then, the user's water purchase consumption amount is calculated based on the bottled water prices and bottled water quantities. In this way, after obtaining the user's water purchase consumption amount, the amount of water given to the user can be determined, and then the water purchase marketing activities can be accurately pushed to the user in a targeted manner.

[0096] In one embodiment, the step S7 of making water supply marketing recommendations to the corresponding user according to the price-quantity recommendation table includes:

[0097] S701, obtaining information about users browsing water purchase websites, wherein the information about users browsing water purchase websites includes bottled water purchase stay information and search keyword frequency;

[0098] S702, obtaining a first brand of bottled water according to the bottled water purchase stop information;

[0099] S703, obtaining a second brand of bottled water according to the search keyword frequency, and determining whether the second brand of bottled water is the same as the first brand of bottled water;

[0100] If they are the same, the second brand of bottled water and the first brand of bottled water are regarded as a category of branded bottled water, and the category of branded bottled water is compared with the price-quantity recommendation table to obtain a first recommended quantity of the category of branded bottled water, and water supply marketing recommendations are made to the user based on the first recommended quantity;

[0101] If they are not the same, the second brand bottled water and the first brand bottled water are compared with the price-quantity recommendation table in turn to obtain the recommended quantity of the first brand bottled water and the recommended quantity of the second brand bottled water, and water supply marketing recommendations are made to users at the same time based on the recommended quantity of the first brand bottled water and the recommended quantity of the second brand bottled water.

[0102] As described in the above steps S701-S703, the present invention first obtains the user's browsing water purchase website information, wherein the user's browsing water purchase website information includes bottled water purchase stay information and search keyword frequency, so that the user's water purchase preference can be learned through the bottled water purchase stay information and the search keyword frequency, and then the corresponding marketing water supply plan can be accurately recommended to the user based on the user's water purchase preference to facilitate the user's choice. Although the bottled water purchase stay information and the search keyword frequency can obtain the user's preference, it may be overlapping information, and the overlapping information refers to the same bottled water. Conversely, there are two brands of bottled water. In this case, the second brand of bottled water is first obtained according to the search keyword frequency, and it is determined whether the second brand of bottled water is the same as the first brand of bottled water. If the same, the second brand of bottled water and the first brand of bottled water are combined. The water is taken as a type of brand bottled water, and the type of brand bottled water is compared with the price-quantity recommendation table to obtain a first recommended quantity of the type of brand bottled water, and water supply marketing recommendations are made to users based on the first recommended quantity. If they are different, the second brand bottled water and the first brand bottled water are compared with the price-quantity recommendation table in turn to obtain the recommended quantity of the first brand bottled water and the recommended quantity of the second brand bottled water, and water supply marketing recommendations are made to users based on the first brand bottled water recommended quantity and the second brand bottled water recommended quantity. In this way, through the push of segmented marketing activities, it can not only improve the effect of marketing activities, but also increase sales, and at the same time it can also meet the needs of customers to choose the price of free bottled water and choose the corresponding quantity, so that this marketing method can meet the needs of customers.

[0103] This application also provides a water supply marketing management system based on smart water affairs, including:

[0104] The first acquisition module 1 is used to obtain the user's historical water purchase time based on smart water services;

[0105] The second acquisition module 2 is used to obtain water supply marketing information, and obtain water supply marketing condition characteristic information, multiple bottled water prices and marketing activity duration intervals according to the water supply marketing information, wherein the water supply marketing condition characteristic information includes multiple standard prices and preferential amounts corresponding to the multiple standard prices;

[0106] A third acquisition module 3 is used to acquire the user's water purchase cycle within a preset time according to the historical water purchase time;

[0107] The first judgment module 4 is used to judge whether the water purchase cycle is within the marketing activity duration interval;

[0108] If the user is within the duration of the marketing activity, the user is determined to be the first pending sales target of the marketing activity, and the price and quantity of bottled water purchased by the first pending sales target in the historical water purchase process are obtained based on smart water services, and the user's water purchase consumption amount is obtained based on the bottled water price and quantity;

[0109] The first setting module 5 is used to set a step table according to the increment of the plurality of target prices and the preferential amounts corresponding to the plurality of target prices, so as to obtain a target price-preferential amount step table;

[0110] A first comparison module 6 is used to compare the user's water purchase consumption amount with the standard price-discount amount ladder table to obtain a first discount amount, and obtain multiple first bottled water quantities corresponding to multiple first bottled water prices according to the first discount amount and multiple first bottled water prices, and establish a price-quantity recommendation table according to the multiple first bottled water quantities and multiple first bottled water prices;

[0111] The first recommendation module 7 is used to make water supply marketing recommendations to corresponding users according to the price-quantity recommendation table.

[0112] In one embodiment, the second acquisition module includes:

[0113] A first acquisition unit is used to disassemble the water supply marketing information according to a preset format to obtain text information and digital information, wherein the preset format is a table editing format;

[0114] A first extraction unit is used to extract text information according to a preset bottled water brand name, obtain multiple bottled water brand names and activity dates, and obtain corresponding multiple bottled water prices according to the multiple bottled water brand names;

[0115] A second acquisition unit is used to acquire a plurality of bottled water price-free quantity tables according to the digital information;

[0116] A first comparison unit is used to compare the multiple bottled water prices with multiple bottled water price-free quantity tables to obtain multiple first free quantities corresponding to multiple bottled water brands;

[0117] A third acquisition unit is used to acquire a plurality of first gift amounts and a plurality of purchase amounts corresponding to a plurality of the bottled water brands according to the plurality of the first gift amounts, and use comprehensive information corresponding to the plurality of the first gift amounts and the plurality of the purchase amounts as water supply marketing condition characteristic information;

[0118] The first matching unit is used to match the activity date and digital information based on a preset table editing format to obtain a start time and an end time of the marketing activity, and obtain a duration interval of the marketing activity according to the start time and the end time of the marketing activity.

[0119] In one embodiment, the third acquisition module includes:

[0120] A fourth acquisition unit is used to acquire a plurality of first times of the user purchasing water within a preset time according to the historical water purchasing time, and sort the plurality of first times according to a time series to obtain a water purchasing time series table;

[0121] A fifth acquisition unit, configured to acquire a plurality of first time intervals between two adjacent water purchases according to the time series order of the water purchase time series table;

[0122] The sixth acquisition unit is used to acquire the corresponding first time interval times according to the multiple first time intervals, calculate the average time interval according to the multiple first time intervals and the first time interval times, and use the duration corresponding to the average time interval as the user's water purchasing cycle within the preset time.

[0123] The present invention also provides a computer-readable storage medium having a computer program stored thereon, and when the computer program is executed by a processor, the steps of the above-mentioned water supply marketing management method based on smart water services are implemented.

[0124] Those of ordinary skill in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be implemented by instructing the relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media provided in this application and used in the embodiments may include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (SSRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), etc.

[0125] It should be noted that, in this article, the terms "include", "comprises" or any other variations thereof are intended to cover non-exclusive inclusion, so that a process, device, article or method including a series of elements includes not only those elements, but also includes other elements not explicitly listed, or also includes elements inherent to such process, device, article or method. In the absence of further restrictions, an element defined by the sentence "includes a ..." does not exclude the presence of other identical elements in the process, device, article or method including the element.

[0126] The above description is only a preferred embodiment of the present invention, and does not limit the patent scope of the present invention. Any equivalent structure or equivalent process transformation made by using the contents of the present invention specification and drawings, or directly or indirectly applied in other related technical fields, are also included in the patent protection scope of the present invention.

Claims

1. A water supply marketing management method based on smart water affairs, characterized in that: include: Obtain the user's historical water purchase time based on smart water services; Acquire water supply marketing information, and acquire water supply marketing condition characteristic information, multiple bottled water prices, and marketing activity duration intervals according to the water supply marketing information, wherein the water supply marketing condition characteristic information includes multiple standard prices and preferential amounts corresponding to the multiple standard prices; Acquire the user's water purchase cycle within a preset time according to the historical water purchase time; Determining whether the water purchase cycle is within the duration of the marketing activity; If the user is within the duration of the marketing activity, the user is determined to be the first pending sales target of the marketing activity, and the price and quantity of bottled water purchased by the first pending sales target in the historical water purchase process are obtained based on smart water services, and the user's water purchase consumption amount is obtained based on the bottled water price and quantity; The plurality of target prices and the preferential amounts corresponding to the target prices are set up in a step table in an ascending manner to obtain a target price-preferential amount step table; Compare the user's water purchase consumption amount with the standard price-discount amount ladder table to obtain a first discount amount, and obtain multiple first bottled water quantities corresponding to multiple first bottled water prices based on the first discount amount and multiple first bottled water prices, and establish a price-quantity recommendation table based on the multiple first bottled water quantities and multiple first bottled water prices; Making water supply marketing recommendations to the corresponding users according to the price-quantity recommendation table; The step of making water supply marketing recommendations to the corresponding user according to the price-quantity recommendation table includes: Obtaining information about users browsing water purchase websites, wherein the information about users browsing water purchase websites includes bottled water purchase stay information and search keyword frequency; Acquire a first brand of bottled water according to the bottled water purchase stop information; Obtaining a second brand of bottled water according to the search keyword frequency, and determining whether the second brand of bottled water is the same as the first brand of bottled water; If they are the same, the second brand of bottled water and the first brand of bottled water are regarded as a category of branded bottled water, and the category of branded bottled water is compared with the price-quantity recommendation table to obtain a first recommended quantity of the category of branded bottled water, and water supply marketing recommendations are made to the user based on the first recommended quantity; If they are not the same, the second brand bottled water and the first brand bottled water are compared with the price-quantity recommendation table in turn to obtain the recommended quantity of the first brand bottled water and the recommended quantity of the second brand bottled water, and water supply marketing recommendations are made to users at the same time based on the recommended quantity of the first brand bottled water and the recommended quantity of the second brand bottled water.

2. The water supply marketing management method based on smart water affairs according to claim 1 is characterized in that: The step of obtaining water supply marketing condition characteristic information, multiple bottled water prices and marketing activity duration intervals according to the water supply marketing information includes: The water supply marketing information is disassembled according to a preset format to obtain text information and digital information, wherein the preset format is a table editing format; Extract the text information according to the preset bottled water brand name to obtain multiple bottled water brand names and activity dates, and obtain corresponding multiple bottled water prices according to the multiple bottled water brand names; Acquire multiple bottled water price-gift quantity tables according to the digital information; Compare the multiple bottled water prices with multiple bottled water price-gift quantity tables to obtain multiple first gift quantities corresponding to multiple bottled water brands; Acquire multiple first gift amounts and multiple purchase amounts corresponding to multiple bottled water brands according to the multiple first gift amounts, and use comprehensive information corresponding to the multiple first gift amounts and the multiple purchase amounts as water supply marketing condition characteristic information; The activity date and digital information are matched based on a preset table editing format to obtain a start time and an end time of the marketing activity, and a duration interval of the marketing activity is obtained according to the start time and the end time of the marketing activity.

3. The water supply marketing management method based on smart water affairs according to claim 1 is characterized in that: The step of acquiring the user's water purchase cycle within a preset time according to the historical water purchase time includes: Acquire multiple first times of water purchase by the user within a preset time according to the historical water purchase time, and sort the multiple first times according to a time series to obtain a water purchase time series table; Obtain multiple first time intervals between two adjacent water purchases from the water purchase time series table in time series order; The corresponding first time interval times are obtained according to the multiple first time intervals, and the average time interval is calculated according to the multiple first time intervals and the first time interval times, and the duration corresponding to the average time interval is used as the user's water purchase cycle within the preset time.

4. The water supply marketing management method based on smart water affairs according to claim 1 is characterized in that: The step of obtaining the price and quantity of bottled water purchased by the first pending sales object in the historical water purchase process based on smart water services, and obtaining the user's water purchase consumption amount according to the price and quantity of bottled water, includes: Based on the smart water service, historical water purchase information of the first pending sales object is obtained, wherein the historical water purchase information includes multiple bottled water prices and multiple batches of bottled water quantities; Input the multiple bottled water prices and the multiple batches of bottled water quantities into the clustering model, and extract the multiple bottled water prices and the multiple batches of bottled water quantities through the centroid optimization of K-means clustering to obtain the bottled water prices and the bottled water quantities, wherein the centroid optimization refers to the cluster whose centroid satisfies the water purchase cycle; The user's water purchase consumption amount is calculated based on the bottled water price and the bottled water quantity, wherein the calculation formula is: J(e)=J(g)*N(m); Among them, J (e) represents the amount of water purchased by the user, J (g) represents the price of bottled water, and N (m) represents the number of bottled water.

5. A water supply marketing management system based on smart water affairs, used to execute the water supply marketing management method based on smart water affairs as claimed in any one of claims 1 to 4, characterized in that: include: The first acquisition module is used to obtain the user's historical water purchase time based on smart water services; The second acquisition module is used to acquire water supply marketing information, and acquire water supply marketing condition characteristic information, multiple bottled water prices and marketing activity duration intervals according to the water supply marketing information, wherein the water supply marketing condition characteristic information includes multiple standard prices and preferential amounts corresponding to the multiple standard prices; A third acquisition module is used to acquire the user's water purchase cycle within a preset time according to the historical water purchase time; A first judgment module is used to judge whether the water purchase cycle is within the duration of the marketing activity; If the user is within the duration of the marketing activity, the user is determined to be the first pending sales target of the marketing activity, and the price and quantity of bottled water purchased by the first pending sales target in the historical water purchase process are obtained based on smart water services, and the user's water purchase consumption amount is obtained based on the bottled water price and quantity; A first setting module is used to set a step table according to an incremental manner for the plurality of target prices and the preferential amounts corresponding to the target prices to obtain a target price-preferential amount step table; A first comparison module is used to compare the user's water purchase consumption amount with the standard price-discount amount ladder table to obtain a first discount amount, and obtain multiple first bottled water quantities corresponding to multiple first bottled water prices according to the first discount amount and multiple first bottled water prices, and establish a price-quantity recommendation table according to the multiple first bottled water quantities and multiple first bottled water prices; The first recommendation module is used to make water supply marketing recommendations to corresponding users according to the price-quantity recommendation table.

6. The water supply marketing management system based on smart water affairs according to claim 5 is characterized in that: The second acquisition module includes: A first acquisition unit is used to disassemble the water supply marketing information according to a preset format to obtain text information and digital information, wherein the preset format is a table editing format; A first extraction unit is used to extract text information according to a preset bottled water brand name, obtain multiple bottled water brand names and activity dates, and obtain corresponding multiple bottled water prices according to the multiple bottled water brand names; A second acquisition unit is used to acquire a plurality of bottled water price-free quantity tables according to the digital information; A first comparison unit is used to compare the multiple bottled water prices with multiple bottled water price-free quantity tables to obtain multiple first free quantities corresponding to multiple bottled water brands; A third acquisition unit is used to acquire a plurality of first gift amounts and a plurality of purchase amounts corresponding to a plurality of the bottled water brands according to the plurality of the first gift amounts, and use comprehensive information corresponding to the plurality of the first gift amounts and the plurality of the purchase amounts as water supply marketing condition characteristic information; The first matching unit is used to match the activity date and digital information based on a preset table editing format to obtain a start time and an end time of the marketing activity, and obtain a duration interval of the marketing activity according to the start time and the end time of the marketing activity.

7. The water supply marketing management system based on smart water affairs according to claim 5 is characterized in that: The third acquisition module includes: A fourth acquisition unit is used to acquire a plurality of first times of the user purchasing water within a preset time according to the historical water purchasing time, and sort the plurality of first times according to a time series to obtain a water purchasing time series table; A fifth acquisition unit, configured to acquire a plurality of first time intervals between two adjacent water purchases according to the time series order of the water purchase time series table; The sixth acquisition unit is used to acquire the corresponding first time interval times according to the multiple first time intervals, calculate the average time interval according to the multiple first time intervals and the first time interval times, and use the duration corresponding to the average time interval as the user's water purchasing cycle within the preset time.

8. A computer device comprising a memory and a processor, wherein the memory stores a computer program, wherein: When the processor executes the computer program, the steps of the method according to any one of claims 1 to 4 are implemented.

9. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 4 are implemented.

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