Multimedia resource interaction method and device, medium, electronic equipment and program product

Abstract

The invention relates to a multimedia resource interaction method and device, a medium, electronic equipment and a program product, and relates to the technical field of computers. The interaction control including the first interaction element and the second interaction element is displayed in the multimedia resource display interface, and the second interaction element is controlled to interact with the first interaction element in response to the trigger operation for the interaction control, so that the functional characteristics of the target object can be highlighted, and the interaction effect of the target object is improved. Through the interaction control, the user can quickly know the characteristics of the target object, the information acquisition efficiency of the user is greatly improved, and through the interaction control, the user can also perform interaction related to the target multimedia resource, so that the interestingness of the promotion content is effectively improved, and the diversity of promotion interaction is enriched.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular to a multimedia resource interaction method, device, medium, electronic device and program product. Background Art

[0002] In the related art, information promotion can be carried out by adding promotional content to the video stream. However, the display style of the promotional content in the video stream is generally played in the form of pre-set animations or Easter eggs, the display form is relatively simple, and there is a lack of interaction between users and the promotional content, which makes it easy for users to ignore important information in the promotional content. Summary of the invention

[0003] This summary is provided to introduce concepts in a brief form that will be described in detail in the detailed description below. This summary is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to limit the scope of the claimed technical solution.

[0004] In a first aspect, the present disclosure provides a multimedia resource interaction method, comprising: Displaying the target multimedia resource including the target object in the multimedia resource display interface; Displaying an interactive control associated with the target multimedia resource in the multimedia resource display interface, wherein the interactive control includes a first interactive element for representing the target object and a second interactive element for representing a functional feature of the target object; In response to a trigger operation on the interactive control, the second interactive element is controlled to interact with the first interactive element.

[0005] In a second aspect, the present disclosure provides a multimedia resource interaction device, comprising: A first display module is configured to display a target multimedia resource including a target object in a multimedia resource display interface; A second display module is configured to display an interactive control associated with the target multimedia resource in the multimedia resource display interface, wherein the interactive control includes a first interactive element for representing the target object and a second interactive element for representing a functional feature of the target object; The control module is configured to control the second interactive element to interact with the first interactive element in response to a trigger operation on the interactive control.

[0006] In a third aspect, the present disclosure provides a computer-readable medium having a computer program stored thereon, which, when executed by a processing device, implements the steps of the method described in the first aspect.

[0007] In a fourth aspect, the present disclosure provides an electronic device, including: a storage device having a computer program stored thereon; A processing device is used to execute the computer program in the storage device to implement the steps of the method described in the first aspect.

[0008] In a fifth aspect, the present disclosure provides a computer program product, including a computer program, which implements the steps of the method described in the first aspect when executed by a processor.

[0009] Based on the above technical solution, by displaying the target multimedia resources including the target object in the multimedia resource display interface, displaying the interactive control including the first interactive element and the second interactive element in the multimedia resource display interface, and responding to the trigger operation on the interactive control, controlling the second interactive element to interact with the first interactive element, not only can the functional characteristics of the target object be highlighted so that the user can quickly understand the characteristics of the target object, greatly improving the user's information acquisition efficiency, but also through the interactive control, the user can also interact with the target multimedia resource, so as to effectively enhance the interest of the promotion content and enrich the diversity of promotion interaction.

[0010] Other features and advantages of the present disclosure will be described in detail in the following detailed description. BRIEF DESCRIPTION OF THE DRAWINGS

[0011] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale. In the drawings: Figure 1 The present invention is a flowchart of a multimedia resource interaction method according to some embodiments.

[0012] Figure 2 is a schematic diagram of a multimedia resource display interface according to some embodiments.

[0013] Figure 3 is a schematic diagram of an interactive control according to some embodiments.

[0014] Figure 4 is a schematic diagram of a first sliding operation according to some embodiments.

[0015] Figure 5 is a schematic diagram of a second sliding operation according to some embodiments.

[0016] Figure 6 is a schematic diagram illustrating an instruction animation according to some embodiments.

[0017] Figure 7 is a schematic diagram of controlling a second interactive element to move to a first interactive element according to some embodiments.

[0018] Figure 8 is a schematic diagram of a target object according to some embodiments.

[0019] Fig. 9 is a schematic diagram of a countdown component according to some embodiments.

[0020] Fig.10 is a schematic diagram of a card according to some embodiments.

[0021] Fig.11 It is a schematic diagram of the structure of a multimedia resource interaction device according to some embodiments.

[0022] Fig.12 is a schematic diagram of the structure of an electronic device according to some embodiments. DETAILED DESCRIPTION

[0023] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0024] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0025] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0026] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0027] It should be noted that the modifications of "one" and "plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, it should be understood as "one or more".

[0028] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0029] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0030] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0031] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0032] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0033] At the same time, it is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0034] Figure 1 FIG. 1 is a flowchart of a multimedia resource interaction method according to some embodiments. Figure 1 As shown, the embodiment of the present disclosure provides a multimedia resource interaction method, which can be executed by an electronic device, specifically, by a multimedia resource interaction device, which can be implemented by software and / or hardware and configured in the electronic device. Figure 1 As shown, the method may include the following steps.

[0035] In step 110, the target multimedia resource including the target object is displayed in the multimedia resource display interface.

[0036] Here, the multimedia resource display interface is an interface for displaying multimedia resources. Taking the short video application as an example, the multimedia resource display node can be a video playback interface in the short video application. Among them, the multimedia resources can be multimedia resources of the types of video, audio, picture, etc.

[0037] The target object may refer to the content to be promoted. Exemplarily, the target object may be a physical product, a virtual product (such as an application program, etc.), a service (such as a travel service), etc. The target multimedia resource including the target object may be a multimedia resource for promoting the target object. Taking the target multimedia resource as an advertising video as an example, the target object may refer to the product included in the advertising video. That is, in the embodiment of the present disclosure, the target object may be the object to be promoted in the advertising video.

[0038] Figure 2 is a schematic diagram of a multimedia resource display interface according to some embodiments. Figure 2 As shown, the target multimedia resource can be displayed in the multimedia resource display interface 201.

[0039] In step 120, an interactive control associated with the target multimedia resource is displayed in the multimedia resource display interface, wherein the interactive control includes a first interactive element for representing the target object and a second interactive element for representing the functional characteristics of the target object.

[0040] Here, the interactive control associated with the target multimedia resource may be a control for interacting with the user. The interactive control includes a first interactive element and a second interactive element.

[0041] The functional characteristics of the target object may refer to the characteristic functions corresponding to the target object. Taking the target object as a commodity as an example, the functional characteristics of the target object may refer to the commodity selling points of the commodity. For example, taking the target object as a skin care product, if the product feature of the skin care product is anti-aging ingredient A compared to other products, the functional characteristics of the skin care product are the corresponding ingredient A. Different target objects may have different functional characteristics, which may be set by the provider of the target multimedia resource.

[0042] The second interactive element may be an element extracted from the target object for characterizing the functional characteristics of the target object. Exemplarily, the functional characteristics of the target object may be abstracted from the target object, and the functional characteristics may be graphically represented as a second interactive element for characterizing the functional characteristics of the target object. For example, taking the target object as a skin care product, if the selling point of the skin care product is refined particles, the refined particles may be graphically represented as the corresponding second interactive element.

[0043] The first interactive element is an element used to characterize the target object. Exemplarily, the first interactive element in the interactive control may be an image corresponding to the target object. Of course, the first interactive element may also be an interactive element used to characterize the functional features of the target object. For example, taking the target object as a skin care product, the first interactive element may be the main image corresponding to the skin care product, and the second interactive element may be the product selling point corresponding to the skin care product. In other words, the second interactive element and the first interactive element may be combined to obtain a complete form of the target object.

[0044] It is worth noting that by displaying the second interactive element in the interactive control, the functional features of the target object can be visualized, thereby highlighting the functional features of the target object to the user, so that the user can obtain important information provided by the target object. For example, if the target object is a commodity, the second interactive element can be displayed through the interactive control, and the commodity selling point corresponding to the commodity can be displayed to the user, so that the user can intuitively determine the commodity selling point of the commodity through the displayed second interactive element.

[0045] Figure 3 is a schematic diagram of an interactive control according to some embodiments. Figure 3 As shown, an interactive control 301 may be displayed in the multimedia resource display interface 201 , and the interactive control 301 may include a first interactive element 302 and a second interactive element 303 .

[0046] It is worth noting that the interactive control 301 may include multiple second interactive elements 303. Figure 3 As shown, in the interactive control 301 , a plurality of second interactive elements 303 may be arranged around the first interactive element 302 .

[0047] It should be understood that the interactive controls associated with the target multimedia resource can be displayed in a local area of ​​the multimedia resource display interface. Exemplarily, the local area can be the bottom area of ​​the multimedia resource display interface, and of course, the local area can also be other areas that do not block the target multimedia resource.

[0048] As some examples, when the target multimedia resource is displayed to a preset node, the interactive control associated with the target multimedia resource can be displayed in the multimedia resource display interface. For example, when the target multimedia resource is displayed to the 10th second, the interactive control associated with the target multimedia resource can be displayed in the multimedia resource display interface.

[0049] As some further examples, while displaying the target multimedia resource in the multimedia resource display interface, the interactive controls associated with the target multimedia resource can also be displayed in the multimedia resource display interface.

[0050] In step 130, in response to a trigger operation on the interactive control, the second interactive element is controlled to interact with the first interactive element.

[0051] Here, the triggering operation for the interactive control may be a sliding operation for indicating moving the second interactive element to the first interactive element. Of course, the triggering operation for the interactive control may also be other operations, such as a click action and the like.

[0052] The second interactive element can interact with the first interactive element in various ways. For example, the second interactive element interacting with the first interactive element can mean that the second interactive element flies into the first interactive element. For another example, the second interactive element interacting with the first interactive element can mean that the second interactive element rotates around the first interactive element.

[0053] It is worth noting that, by controlling the second interactive element to interact with the first interactive element, the functional features of the target object can be highlighted to the user through the corresponding interactive action, so that the user can obtain important information provided by the target object.

[0054] Therefore, by displaying the target multimedia resources including the target object in the multimedia resource display interface, displaying the interactive control including the first interactive element and the second interactive element in the multimedia resource display interface, and responding to the trigger operation on the interactive control, controlling the second interactive element to interact with the first interactive element, not only can the functional characteristics of the target object be highlighted so that the user can quickly understand the characteristics of the target object, greatly improving the user's information acquisition efficiency, but also through the interactive control, the user can also interact with the target multimedia resource, so as to effectively enhance the interest of the promotional content and enrich the diversity of promotional interactions.

[0055] In some practicable implementations, in step 130, the second interactive element may be controlled to move to the first interactive element in response to a sliding operation for instructing to move the second interactive element to the first interactive element.

[0056] Here, the sliding operation may be a sliding operation triggered by a gesture in the interactive control, and the sliding operation is used to indicate moving the second interactive element to the first interactive element.

[0057] As some examples, the sliding operation may be a first sliding operation for moving any second interactive element to the first interactive element.

[0058] The first sliding operation can be understood as a sliding operation of dragging any second interactive element from among the plurality of second interactive elements displayed by the interactive control to the first interactive element. In other words, the user can drag any second interactive element to the first interactive element through the first sliding operation.

[0059] Figure 4 FIG. 4 is a schematic diagram of a first sliding operation according to some embodiments. Figure 4 As shown, the first sliding operation may be a sliding operation of moving any second interactive element 303 in the interactive control 301 to the first interactive element 302 .

[0060] It should be understood that, when the user performs the first sliding operation, the sliding track corresponding to the first sliding operation can be displayed in the interactive control.

[0061] As some further examples, the sliding operation may be a second sliding operation toward the first interactive element triggered in any area of ​​the interactive control.

[0062] The second sliding operation may be a sliding operation triggered in any area of ​​the interactive control and directed toward the first interactive element of the interactive control. The difference between the second sliding operation and the first sliding operation is that the second sliding operation does not require the selection of any second interactive element, while the first sliding operation requires the selection of any second interactive element.

[0063] Figure 5 is a schematic diagram of a second sliding operation according to some embodiments. Figure 5 As shown, the second sliding operation may be a sliding operation 501 triggered by any area in the interactive control 301 with the sliding direction toward the first interactive element.

[0064] It should be understood that, when the user performs the second sliding operation, the sliding track corresponding to the second sliding operation can be displayed in the interactive control 301.

[0065] In some embodiments, after the interactive control associated with the target multimedia resource is displayed in the multimedia resource display interface, a corresponding indication animation may be displayed in the interactive control, where the indication animation is used to indicate that a sliding operation is performed on the second interactive element.

[0066] It should be understood that the indication animation can be understood as a guiding animation, which prompts the user to perform a specific sliding operation on the interactive control through the indication animation to trigger an interactive action between the second interactive element and the first interactive element.

[0067] Figure 6 is a schematic diagram of an indication animation according to some embodiments. Figure 6 As shown, after the interactive control associated with the target multimedia resource is displayed in the multimedia resource display interface, the corresponding indication animation 601 can be displayed in the interactive control. The indication animation 601 includes an arrow that can indicate the sliding direction, a gesture, and a dynamic process of the second interactive element moving to the first interactive element.

[0068] It is worth noting that after the electronic device detects the sliding operation for indicating to move the second interactive element to the first interactive element, the electronic device controls the second interactive element to move to the first interactive element. It should be noted that, in the case where the interactive control includes multiple second interactive elements, the electronic device controls all of the multiple second interactive elements to move to the first interactive element in the interactive control.

[0069] Figure 7 FIG. 1 is a schematic diagram showing how to control the second interactive element to move to the first interactive element according to some embodiments. Figure 3 and Figure 7 As shown, after the electronic device detects a sliding operation for indicating moving the second interactive element to the first interactive element, the electronic device controls all second interactive elements 303 in the interactive control 301 to move toward the first interactive element 302 to present a visual effect in which the target object is synthesized by the second interactive elements 303 and the first interactive elements 302.

[0070] Thus, by controlling the second interactive element to move to the first interactive element in response to the sliding operation for indicating to move the second interactive element to the first interactive element, not only can the user trigger the interactive action of moving the second interactive element to the first interactive element through the sliding operation, thereby increasing the interaction between the user and the promotional content, but also through the sliding operation, the user can obtain the information of the functional features corresponding to the target object, thereby improving the user's information acquisition efficiency. Moreover, through the sliding operation, the functional features of the target object can also be effectively displayed, thereby improving the information display efficiency.

[0071] In some feasible implementations, the second interactive element is an element obtained from the target object and used to characterize functional features of the target object, and the first interactive element is an element used to synthesize with the second interactive element to obtain the target object.

[0072] Among them, the functional characteristics of the target object can be abstracted from the target object, and the functional characteristics can be graphically represented as a second interactive element for characterizing the functional characteristics of the target object. In other words, the functional characteristics of the target object can be represented by a graphical second interactive element. For example, taking the target object as a skin care product, if the product selling point of the skin care product is the essence particles, the second interactive element can be a graphical essence particle. Of course, if the target object is a virtualized product (such as a coupon), the second interactive element can be a graphical lucky bag or red envelope.

[0073] The first interactive element may be an interactive element obtained by separating the second interactive element from the target object. For example, taking the target object as a skin care product, if the product selling point of the skin care product is the essence particles, the second interactive element may be a graphical essence particle, and the first interactive element may be the target object after removing the essence particles. For example, the second interactive element may be the main image of the skin care product.

[0074] The first interactive element and the second interactive element can be combined to obtain a target image in a complete form. Taking the second interactive element as a product selling point of a product as an example, by combining the product selling point with the first interactive element, a target object with a specific product selling point can be obtained.

[0075] Accordingly, in response to a sliding operation, the second interactive element can be controlled to move to the first interactive element, and when the second interactive element moves to the first interactive element, the first interactive element can be controlled to be converted into a target object to indicate that the target object is synthesized from the first interactive element and the second interactive element.

[0076] Here, after the electronic device detects a sliding operation used to indicate moving the second interactive element to the first interactive element, the electronic device controls the second interactive element in the interactive control to move to the first interactive element in the interactive control in response to the sliding operation, and when all the second interactive elements move to the first interactive element, controls the first interactive element to be converted into a target object, thereby presenting the target object as a synthesis of the first interactive element and the second interactive element.

[0077] Figure 8 is a schematic diagram of a target object according to some embodiments. Figure 3 , Figure 7 and Figure 8As shown, after the electronic device detects a sliding operation for indicating moving the second interactive element to the first interactive element, the electronic device controls all second interactive elements 303 in the interactive control 301 to move toward the first interactive element 302, and after all second interactive elements 303 move to the first interactive element 302, controls the first interactive element 302 to be converted into a target object 801 to present a visual effect in which the target object 801 is synthesized by the second interactive elements 303 and the first interactive element 302.

[0078] Therefore, by controlling the first interactive element to be converted into a target object, it can be shown that the target object is synthesized from the second interactive element and the first interactive element, thereby highlighting the functional features of the target object so that the user can quickly obtain relevant information of the target object.

[0079] It is worth noting that the interactive control can be edited by the provider of the target multimedia resource. For example, if the target multimedia resource is a promotional video of a product, the advertiser can provide the corresponding first interactive element and second interactive element according to the product selling point of the product, and edit the above interactive control.

[0080] In some practicable implementations, after step 130 , an animation resource for demonstrating functional features of the target object may be displayed.

[0081] Here, the animation resource associated with the target object may be an animation for displaying the functional features of the target object. Exemplarily, the animation resource may be understood as an Easter egg element associated with the target object. In the disclosed embodiment, by displaying the animation resource for displaying the functional features of the target object, the user may be able to obtain the information of the functional features of the target object again, so as to ensure that the user can obtain the information provided by the target multimedia resource.

[0082] After the first interactive element is controlled to be converted into a target object, an animation resource for displaying the functional characteristics of the target object may be displayed. It is worth noting that the animation resource for displaying the functional characteristics of the target object may be displayed in an overlay on the upper layer of the multimedia resource display interface.

[0083] In some embodiments, the animation resource for demonstrating the functional features of the target object may be displayed in full screen.

[0084] In some feasible implementations, after the animation resource is displayed, the landing page corresponding to the target object may be displayed.

[0085] After the electronic device has finished displaying the animation resource, it can jump to display the landing page corresponding to the target object. It should be understood that for different target objects, the associated landing pages may also be different.

[0086] Exemplarily, if the target object is a commodity, the landing page of the target object may be a page for purchasing the target object.

[0087] Therefore, by displaying animation resources, the functional characteristics of the target object can be enhanced to ensure that the user can obtain the information of the target object displayed by the target multimedia resource, and avoid the user from missing the information provided by the target multimedia resource. By displaying the landing page of the target object, the user can obtain more information related to the target object through the landing page, which greatly improves the efficiency of the user in obtaining information.

[0088] In some practicable implementations, in step 120, a countdown component may be displayed in the multimedia resource display interface, and in response to the countdown of the countdown component ending, an interactive control associated with the target multimedia resource may be displayed in the multimedia resource display interface.

[0089] Here, the countdown component is used to prompt the remaining time until the interactive control is displayed. By displaying the countdown component, the user can avoid missing the interactive control associated with the target multimedia resource.

[0090] It should be understood that the countdown duration corresponding to the countdown component can be set according to actual conditions. For example, the countdown duration can be 3 seconds or 5 seconds. Of course, the countdown duration of the countdown component can also be related to the preset node of the target multimedia resource.

[0091] In some embodiments, the countdown component may be displayed in the multimedia resource display interface in the form of a floating window.

[0092] Fig. 9 is a schematic diagram of a countdown component according to some embodiments. Fig. 9 As shown, a countdown component 901 may be displayed in the multimedia resource display interface 201, and the countdown component 901 displays a prompt message "will automatically enter the interactive space in 3 seconds" to indicate that the interactive control is displayed after the 3-second countdown ends.

[0093] It is worth noting that the display position of the countdown component in the multimedia resource display interface is not limited in the present embodiment. Fig. 9 As shown, the countdown component 901 can be displayed above the preset area 202 of the multimedia resource display interface 201. Of course, the countdown component 901 can be displayed in the left area of ​​the multimedia resource display interface 201.

[0094] In addition, the style of the countdown component is not specifically limited in the embodiments of the present disclosure and can be set according to actual conditions. Fig. 9As shown, the countdown component 901 may include the countdown duration (3 seconds), prompt information (such as "You will automatically enter the interactive space in 3 seconds"), target objects, and promotional information (such as "XXX new products are coming").

[0095] Therefore, by displaying the countdown component, the user can be prompted that the target multimedia resource is a multimedia resource with interactive functions, which can not only ensure the display time of the target multimedia resource, but also prevent the user from missing the interactive function of the target multimedia resource.

[0096] In some feasible implementations, a preset area in the multimedia resource display interface is used to display resource description information corresponding to the target multimedia resource.

[0097] The resource description information may refer to text information used to describe the target multimedia resource, information used to describe the publishing account of the target multimedia resource, and a jump link associated with the target multimedia resource, etc.

[0098] like Figure 2 As shown, the multimedia resource display interface 201 includes a preset area 202, which is used to display the resource description information of the target multimedia resource. For example, the resource description information includes the information of the publishing account "@DDDD", the jump link of "Learn more" and the copy information of "copy content: XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX".

[0099] Accordingly, in step 120, the resource description information displayed in the preset area may be hidden, and a card containing interactive controls may be displayed in the preset area.

[0100] Here, the electronic device hides the resource description information displayed in the preset area, and displays a card in the preset area, wherein the card includes an interactive control. In other words, the interactive control is displayed in the form of a card.

[0101] By displaying the card containing the interactive control in the preset area, not only can the target multimedia resource be prevented from being blocked so that the user can better view the target multimedia resource, but also the resource description information can be prevented from interfering with the interactive control.

[0102] Fig.10 is a schematic diagram of a card according to some embodiments. Figure 2 and Fig.10 As shown, you can hide Figure 2 The resource description information in the preset area 202 is shown, and the preset area 202 is displayed as follows Fig.10 The card 1001 shown has interactive controls displayed in the card 1001 .

[0103] Exemplarily, the resource description information may be hidden by a preset animation effect. For example, the preset animation effect may be that the resource description information flies out to the left side of the multimedia resource display interface, so as to finally hide the resource description information in the multimedia resource display 201.

[0104] Therefore, through the above implementation, not only can the target multimedia resource be prevented from being blocked so that the user can fully view the displayed target multimedia resource, but also the resource description information can be prevented from interfering with the interactive control.

[0105] Fig.11 FIG. 1 is a schematic diagram of a multimedia resource interaction device according to some embodiments. Fig.11 As shown, the embodiment of the present disclosure provides a multimedia resource interaction device 1100, and the multimedia resource interaction device 1100 includes: The first display module 1101 is configured to display the target multimedia resource including the target object in the multimedia resource display interface; The second display module 1102 is configured to display the interactive control associated with the target multimedia resource in the multimedia resource display interface, wherein the interactive control includes a first interactive element for representing the target object and a second interactive element for representing a functional feature of the target object; The control module 1103 is configured to control the second interactive element to interact with the first interactive element in response to a trigger operation on the interactive control.

[0106] Optionally, the control module 1103 is specifically configured as follows: In response to a sliding operation for instructing to move the second interactive element to the first interactive element, the second interactive element is controlled to move to the first interactive element.

[0107] Optionally, the second interactive element is an element obtained from the target object and used to characterize functional features of the target object, and the first interactive element is an element used to synthesize with the second interactive element to obtain the target object; The control module 1103 is specifically configured as follows: In response to the sliding operation, controlling the second interactive element to move to the first interactive element; When the second interactive element moves to the first interactive element, the first interactive element is controlled to be converted into the target object to indicate that the target object is synthesized from the first interactive element and the second interactive element.

[0108] Optionally, the sliding operation is a first sliding operation for moving any second interactive element to the first interactive element, or the sliding operation is a second sliding operation toward the first interactive element triggered in any area of ​​the interactive control.

[0109] Optionally, the multimedia resource interaction device 1100 further includes: The third display module is configured to display animation resources for demonstrating functional features of the target object.

[0110] Optionally, the second display module 1102 is specifically configured as: Displaying a countdown component in the multimedia resource display interface; In response to the countdown of the countdown component ending, the interactive control associated with the target multimedia resource is displayed in the multimedia resource display interface.

[0111] Optionally, a preset area in the multimedia resource display interface for displaying resource description information corresponding to the target multimedia resource; The second display module 1102 is specifically configured as follows: The resource description information displayed in the preset area is hidden, and a card including the interactive control is displayed in the preset area.

[0112] The functional logic executed by each functional module in the multimedia resource interaction device 1100 has been described in detail in the part about the method, and will not be repeated here.

[0113] Reference below Fig.12 , which shows a schematic diagram of the structure of an electronic device (e.g., terminal device) 1200 suitable for implementing the embodiments of the present disclosure. The terminal device in the embodiments of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (e.g., vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Fig.12 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0114] like Fig.12As shown, the electronic device 1200 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 1201, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1202 or a program loaded from a storage device 1208 to a random access memory (RAM) 1203. In the RAM 1203, various programs and data required for the operation of the electronic device 1200 are also stored. The processing device 1201, the ROM 1202, and the RAM 1203 are connected to each other via a bus 1204. An input / output (I / O) interface 1205 is also connected to the bus 1204.

[0115] Typically, the following devices may be connected to the I / O interface 1205: an input device 1206 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1207 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1208 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1209. The communication device 1209 may allow the electronic device 1200 to communicate with other devices wirelessly or by wire to exchange data. Although Fig.12 The electronic device 1200 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0116] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 1209, or installed from the storage device 1208, or installed from the ROM 1202. When the computer program is executed by the processing device 1201, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0117] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that can be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, which carries a computer-readable program code. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. Computer readable signal media may also be any computer readable medium other than computer readable storage media, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0118] In some embodiments, the electronic devices may communicate using any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0119] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0120] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: displays the target multimedia resource including the target object in the multimedia resource display interface; displays the interactive control associated with the target multimedia resource in the multimedia resource display interface, wherein the interactive control includes a first interactive element for representing the target object and a second interactive element for representing the functional characteristics of the target object; and controls the second interactive element to interact with the first interactive element in response to a trigger operation on the interactive control.

[0121] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0122] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0123] The modules involved in the embodiments described in the present disclosure may be implemented by software or hardware, wherein the name of a module does not, in some cases, limit the module itself.

[0124] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0125] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0126] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0127] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0128] Although the subject matter has been described in language specific to structural features and / or method logic actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims. Regarding the device in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims

1. A multimedia resource interaction method, characterized in that: include: Displaying the target multimedia resource including the target object in the multimedia resource display interface; Displaying an interactive control associated with the target multimedia resource in the multimedia resource display interface, wherein the interactive control includes a first interactive element for representing the target object and a second interactive element for representing a functional feature of the target object; In response to a trigger operation on the interactive control, the second interactive element is controlled to interact with the first interactive element.

2. The method according to claim 1, characterized in that: The step of controlling the second interactive element to interact with the first interactive element in response to a triggering operation on the interactive control includes: In response to a sliding operation for instructing to move the second interactive element to the first interactive element, the second interactive element is controlled to move to the first interactive element.

3. The method according to claim 2, characterized in that The second interactive element is an element obtained from the target object and used to characterize the functional characteristics of the target object, and the first interactive element is an element used to synthesize with the second interactive element to obtain the target object; In response to a sliding operation for instructing to move the second interactive element to the first interactive element, controlling the second interactive element to move to the first interactive element includes: In response to the sliding operation, controlling the second interactive element to move to the first interactive element; When the second interactive element moves to the first interactive element, the first interactive element is controlled to be converted into the target object to indicate that the target object is synthesized from the first interactive element and the second interactive element.

4. The method according to claim 2, characterized in that: The sliding operation is a first sliding operation for moving any second interactive element to the first interactive element, or the sliding operation is a second sliding operation toward the first interactive element triggered in any area of ​​the interactive control.

5. The method according to any one of claims 1 to 4, characterized in that After controlling the second interactive element to interact with the first interactive element, the method further includes: Animation resources for demonstrating functional features of the target object are displayed.

6. The method according to any one of claims 1 to 4, characterized in that The interactive control associated with the target multimedia resource is displayed in the multimedia resource display interface, including: Displaying a countdown component in the multimedia resource display interface; In response to the countdown of the countdown component ending, the interactive control associated with the target multimedia resource is displayed in the multimedia resource display interface.

7. The method according to any one of claims 1 to 4, characterized in that A preset area in the multimedia resource display interface for displaying resource description information corresponding to the target multimedia resource; The interactive control associated with the target multimedia resource is displayed in the multimedia resource display interface, including: The resource description information displayed in the preset area is hidden, and a card including the interactive control is displayed in the preset area.

8. A multimedia resource interaction device, characterized in that: include: A first display module is configured to display a target multimedia resource including a target object in a multimedia resource display interface; A second display module is configured to display an interactive control associated with the target multimedia resource in the multimedia resource display interface, wherein the interactive control includes a first interactive element for representing the target object and a second interactive element for representing a functional feature of the target object; The control module is configured to control the second interactive element to interact with the first interactive element in response to a trigger operation on the interactive control.

9. A computer readable medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processing device, the steps of the method according to any one of claims 1 to 7 are implemented.

10. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 7.

11. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 7 are implemented.

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