An information processing method based on online and offline integration of enterprise private domain traffic in banking and financial marketing scenarios

Abstract

This application relates to an online and offline information processing method based on the private domain traffic of an enterprise in a banking and financial marketing scenario, and relates to the field of computer technology. The method includes: after the enterprise's employees log in to the treasure hunt application as the target professional role, determine the treasure hunt check-in points designated by the enterprise; obtain the real scene information of the check-in points collected for the treasure hunt check-in points; obtain virtual resources generated based on the real scene information of the check-in points and matching the target professional role; the virtual resources are provided by the bank that cooperates with the enterprise for verification by merchants located within the preset range of the enterprise and cooperating with the bank. The use of this method can avoid the waste of computer resources and manpower costs used to support financial marketing.

Description

Technical Field

[0001] The present application relates to the field of computer technology, and in particular to an online and offline information processing method based on enterprise private domain traffic in a banking and financial marketing scenario. Background Art

[0002] Through marketing activities, banks can showcase their unique brand image and core values ​​to their customers, thereby enhancing brand awareness and reputation. This proactive brand communication not only deepens customer trust and loyalty but is also key to banks' differentiation in a fiercely competitive market. Furthermore, marketing activities can attract new customers while strengthening the loyalty of existing customers. This two-way customer reinforcement strategy not only helps expand banks' customer base but also promotes steady growth in business volume, providing strong support for their rapid development. More importantly, through marketing activities, banks can gradually expand and increase their market share. This market share expansion not only helps banks gain a more advantageous position in the market but also lays a solid foundation for increasing their business scale and profitability. Therefore, bank marketing is not only a key means of improving profitability and market competitiveness but also a vital guarantee for banks' comprehensive and sustainable development.

[0003] Currently, banks' conventional marketing methods are mainly through online marketing, that is, displaying bank products through online channels such as mobile banking, official websites, and public accounts. However, this financial marketing method is not effective and cannot effectively attract customers. In addition, this information processing method for financial marketing will lead to a waste of computer resources and manpower costs used to support financial marketing. Summary of the Invention

[0004] Based on this, it is necessary to address the above technical issues and provide an online and offline integrated information processing method based on enterprise private domain traffic in the banking financial marketing scenario, which can avoid the waste of computer resources and manpower costs used to support financial marketing.

[0005] In a first aspect, the present application provides an online and offline integrated information processing method based on enterprise private domain traffic in a banking and financial marketing scenario, the method comprising:

[0006] After the company's employees log in to the treasure hunt application as the target professional role, they determine the treasure hunt check-in points designated by the company;

[0007] Obtaining real-world scene information collected at the treasure hunt check-in point;

[0008] Acquire virtual resources that are triggered and generated based on the real-life scene information of the check-in point and match the target professional role; the virtual resources are provided by a bank that cooperates with the enterprise and are used for verification by merchants that are located within a preset range of the enterprise and cooperate with the bank.

[0009] In one embodiment, the method further comprises:

[0010] Obtaining virtual scene information of a check-in point that matches the treasure hunt check-in point;

[0011] Fusing the real scene information of the check-in point with the virtual scene information of the check-in point to obtain a scene image of the check-in point;

[0012] The virtual resource is displayed in the check-in point scene image.

[0013] In one embodiment, the method further comprises:

[0014] In response to the template selection operation, selecting a target group photo scene template from at least one preset candidate group photo scene template;

[0015] Obtain information about the real-life scene of the photo;

[0016] synthesizing the target group photo scene template and the group photo real scene information to obtain a group photo image;

[0017] The group photo image is shared to the interactive platform of the treasure hunting application.

[0018] In one embodiment, the target group photo scene template includes a posture imitation area; and obtaining the real group photo scene information includes:

[0019] Acquire real scene information of the group photo collected by the employee based on the posture imitation area.

[0020] In one embodiment, the method further comprises:

[0021] When the virtual resource is a virtual fragment resource and the virtual fragment resource obtained by the employee meets the preset gift exchange condition, the gift resource obtained by exchanging the virtual fragment resource is obtained;

[0022] The gift resources are used for redemption by merchants located within a preset area of ​​the enterprise and cooperating with the bank.

[0023] In one embodiment, the virtual resources matching the target occupational role are generated by the application server of the treasure hunting application based on the target occupational hot words; the target occupational network hot words are occupational hot words corresponding to the target occupational role collected from the Internet.

[0024] In a second aspect, the present application provides an online and offline integrated information processing device based on enterprise private domain traffic in a banking and financial marketing scenario, the device comprising:

[0025] A determination module is used to determine the treasure hunt check-in point designated by the enterprise after the enterprise employee logs into the treasure hunt application as the target professional role;

[0026] An acquisition module is used to obtain the real-life scene information of the check-in points collected for the treasure hunt check-in points; obtain virtual resources that are triggered and generated based on the real-life scene information of the check-in points and match the target professional role; the virtual resources are provided by a bank that cooperates with the enterprise and are used for verification by merchants that are located within a preset range area of ​​the enterprise and cooperate with the bank.

[0027] In a third aspect, the present application provides a computer device including a memory and a processor, wherein a computer program is stored in the memory, and when the processor executes the computer program, the steps in the method embodiments of the present application are implemented.

[0028] In a fourth aspect, the present application provides a computer-readable storage medium storing a computer program, which, when executed by a processor, implements the steps in the various method embodiments of the present application.

[0029] In a fifth aspect, the present application provides a computer program product, including a computer program, which implements the steps in the various method embodiments of the present application when the computer program is executed by a processor.

[0030] The above-mentioned information processing method for integrating online and offline based on the private domain traffic of an enterprise in the scenario of bank financial marketing is as follows: after the enterprise's employees log in to the treasure hunting application as the target professional role, the enterprise's designated treasure hunting check-in points are determined; the real scene information of the check-in points collected for the treasure hunting check-in points is obtained; the virtual resources generated based on the real scene information of the check-in points and matching the target professional role are obtained; the virtual resources are provided by the bank that cooperates with the enterprise for verification by merchants located within the preset range of the enterprise and cooperating with the bank. Compared with the traditional information processing method for financial marketing, this application cooperates with the bank to enable the enterprise's employees to log in to the treasure hunting application as the target professional role. The treasure hunting application guides employees to the treasure hunting check-in points designated by the enterprise, so that employees actively participate in the treasure hunting activity to obtain virtual resources that match the employees' target professional role, and the treasure hunting application guides employees to the merchants within the preset range of the enterprise and cooperating with the bank to verify the obtained virtual resources. This information processing method for financial marketing can well ensure the effectiveness of the activity, thereby effectively avoiding the waste of computer resources and manpower costs used to support financial marketing. BRIEF DESCRIPTION OF THE DRAWINGS

[0031] Figure 1 This is an application environment diagram of an online and offline integrated information processing method based on enterprise private domain traffic in a banking and financial marketing scenario in one embodiment;

[0032] Figure 2 1. A flowchart of an information processing method for integrating online and offline operations based on enterprise private domain traffic in a banking and financial marketing scenario in one embodiment;

[0033] Figure 3 This is a structural block diagram of an online and offline integrated information processing device based on enterprise private domain traffic in a banking and financial marketing scenario in one embodiment;

[0034] Figure 4 FIG. 1 is a diagram showing the internal structure of a computer device in one embodiment. DETAILED DESCRIPTION

[0035] In order to make the purpose, technical solutions and advantages of this application more clear, the following further describes this application in detail with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain this application and are not intended to limit this application.

[0036] The information processing method based on the online and offline integration of enterprise private domain traffic in the banking and financial marketing scenario provided by this application can be applied to Figure 1 In the application environment shown, terminal 102 communicates with server 104 via a network. A data storage system can be separately configured to store data that server 104 needs to process. The data storage system can be integrated with server 104 or placed in the cloud or on another server. Terminal 102 can be, but is not limited to, various desktop computers, laptops, smartphones, tablets, in-vehicle terminals, intelligent voice interaction devices, aircraft, smart home appliances, and portable wearable devices. Smart home appliances can include smart speakers, smart TVs, and smart air conditioners. Portable wearable devices can include smart watches, smart bracelets, head-mounted devices, etc. Server 104 can be a standalone physical server, a server cluster or distributed system consisting of multiple physical servers, or a cloud server that provides network security services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, cloud security, host security, CDN, and basic cloud computing services such as big data and artificial intelligence platforms. Terminal 102 and server 104 can be connected directly or indirectly via wired or wireless communication, which is not limited in this application.

[0037] After an enterprise employee logs into the treasure hunt app as a target professional role, Terminal 102 can identify the enterprise's designated treasure hunt check-in points and retrieve the real-world scene information collected for each check-in point. Terminal 102 can then retrieve virtual resources generated based on the real-world scene information and matching the target professional role. These virtual resources are provided by the enterprise's partner bank and can be redeemed by merchants within the enterprise's pre-defined area and partnered with the bank.

[0038] It is understood that the terminal 102 can upload the virtual resources matching the target professional role to the server 104 for storage. This embodiment does not limit this. It is understood that Figure 1 The application scenarios are only for illustration and are not limited to this.

[0039] In one embodiment, Figure 2 As shown, a method for online and offline information processing based on enterprise private domain traffic in a banking and financial marketing scenario is provided. This embodiment applies this method to Figure 1 Taking the terminal 102 in FIG. 1 as an example, the method includes the following steps:

[0040] Step 202: After the enterprise employee logs into the treasure hunting application as the target professional role, the enterprise-designated treasure hunting check-in point is determined.

[0041] Treasure hunting applications are computer program applications. For example, they can be AR (Augmented Reality) treasure hunting applications. AR treasure hunting applications can also be AR treasure hunting mini-programs. Treasure hunting check-in points are designated areas where companies can obtain virtual resources. Virtual resources are benefits provided by partner banks, such as coupons, red envelopes, and high-interest wealth management products, covering a variety of areas such as catering, entertainment, and finance.

[0042] In one embodiment, a treasure hunting application runs on the terminal. The bank collaborates with the enterprise to guide the enterprise's employees to log in to the treasure hunting application. Specifically, the terminal can display multiple candidate professional roles on the treasure hunting application login page, such as functional personnel, engineer, and sales, and select the target professional role in response to the role selection operation. After the enterprise employee logs in to the treasure hunting application as the target professional role, the treasure hunting application can determine the enterprise's designated treasure hunting check-in points.

[0043] In one embodiment, the treasure hunt check-in point designated by the enterprise can be set up inside the enterprise or inside a merchant cooperating with the bank.

[0044] Step 204: Acquire the real scene information of the check-in point collected for the treasure hunt check-in point.

[0045] Among them, the real scene information of the check-in point is the information of the real scene of the treasure hunt check-in point. For example, the real scene information of the check-in point can specifically be a real scene image or real scene video collected for the treasure hunt check-in point.

[0046] In one embodiment, a camera is deployed on the terminal, and the terminal can control the camera through the treasure hunting application to collect information on the real scene of the treasure hunting check-in point, and obtain the real scene information of the check-in point collected for the treasure hunting check-in point.

[0047] Step 206: Acquire virtual resources that are triggered based on the real-world scene information of the check-in point and match the target professional role; the virtual resources are provided by the bank that cooperates with the enterprise and are used for verification by merchants that are located within the preset range of the enterprise and cooperate with the bank.

[0048] In one embodiment, a terminal can use a treasure hunt app to obtain virtual resources, triggered by real-world scene information at check-in points and matching the employee's target career role. These virtual resources are provided by the company's partner bank and can be redeemed at merchants within the company's pre-set area and partnered with the bank. For example, after obtaining virtual resources, employees can redeem them at merchants near their company to directly exchange them for goods or purchase goods at a discount.

[0049] In the above-mentioned information processing method for integrating online and offline based on the enterprise's private domain traffic in the bank financial marketing scenario, after the enterprise's employees log in to the treasure hunting application as the target professional role, the enterprise's designated treasure hunting check-in points are determined; the real-life scene information of the check-in points collected for the treasure hunting check-in points is obtained; virtual resources that are triggered and generated based on the real-life scene information of the check-in points and match the target professional role are obtained; the virtual resources are provided by the bank that cooperates with the enterprise for verification by merchants located within the enterprise's preset range and that cooperate with the bank. Compared with the traditional information processing method for financial marketing, this application cooperates with the bank to enable the enterprise's employees to log in to the treasure hunting application as the target professional role. The treasure hunting application guides employees to the enterprise's designated treasure hunting check-in points, so that employees actively participate in the treasure hunting activity to obtain virtual resources that match the employees' target professional role, and the treasure hunting application guides employees to the enterprise's preset range and that cooperate with the bank to verify the obtained virtual resources. This information processing method for financial marketing can well ensure the effectiveness of the activity, thereby effectively avoiding the waste of computer resources and manpower costs used to support financial marketing.

[0050] In one embodiment, the method also includes: obtaining virtual scene information of a check-in point that matches the treasure hunt check-in point; fusing the real scene information of the check-in point with the virtual scene information of the check-in point to obtain a scene image of the check-in point; and displaying virtual resources in the scene image of the check-in point.

[0051] In one embodiment, the treasure hunt application is an AR treasure hunt application. The terminal can use the AR treasure hunt application to obtain virtual scene information of a check-in point that matches the treasure hunt check-in point, and then fuse the real scene information of the check-in point with the virtual scene information of the check-in point to obtain a scene image of the check-in point. Furthermore, the terminal can use the AR treasure hunt application to display the scene image of the check-in point on the application page and display virtual resources within the scene image of the check-in point.

[0052] In the above embodiment, by integrating the real scene information of the check-in point and the virtual scene information of the check-in point, obtaining the check-in point scene image, and displaying the virtual resources in the check-in point scene image, the richness, diversity and fun of the virtual resource display screen can be improved, better attracting users, and ensuring the effectiveness of the activity, thereby further avoiding the waste of computer resources and manpower costs used to support financial marketing.

[0053] In one embodiment, the method also includes: in response to a template selection operation, selecting a target group photo scene template from at least one preset candidate group photo scene template; obtaining group photo real scene information; synthesizing the target group photo scene template and the group photo real scene information to obtain a group photo image; and sharing the group photo image to the interactive platform of the treasure hunting application.

[0054] In one embodiment, at least one candidate group photo scene template may be pre-stored in the terminal. The terminal may select a target group photo scene template from at least one preset candidate group photo scene template in response to an employee's template selection operation for at least one candidate group photo scene template through a treasure hunting application. Furthermore, the terminal may control the camera through the treasure hunting application to collect real-life group photo scene information. For example, the real-life group photo scene information may include a real-life scene image or a video of the real scene, specifically, an employee's selfie image, etc. The terminal may synthesize the target group photo scene template and the real-life group photo scene information through the treasure hunting image to obtain a group photo image, and share the group photo image to the interactive platform of the treasure hunting application to attract more users to participate in the treasure hunting activity and expand the scale of the activity.

[0055] In the above embodiment, in response to a template selection operation, a target group photo scene template is selected from at least one preset candidate group photo scene template, the target group photo scene template is synthesized with the real-life group photo scene information obtained by the employee to obtain a group photo image, and the group photo image is shared on the interactive platform of the treasure hunt application. This can attract more users to participate in the treasure hunt activity, expand the scale of the activity, ensure the effectiveness of the activity, and further avoid the waste of computer resources and manpower costs used to support financial marketing.

[0056] In one embodiment, the target group photo scene template includes a posture imitation area; obtaining the group photo real scene information includes: obtaining the group photo real scene information collected by the employee based on the posture imitation area.

[0057] In one embodiment, at least one candidate group photo scene template may be pre-stored in the terminal, and each candidate group photo scene template includes a corresponding posture imitation area. The terminal may respond to an employee's template selection operation for at least one candidate group photo scene template through a treasure hunting application, and select a target group photo scene template from at least one preset candidate group photo scene template, wherein the target group photo scene template includes a posture imitation area. Furthermore, the terminal may control a camera through the treasure hunting application to capture the postures imitated by the employee in the posture imitation area, and obtain group photo real scene information. For example, the group photo real scene information may include a real scene image or a real scene video, specifically a selfie image of an employee imitating a corresponding posture in the posture imitation area. The terminal may synthesize the target group photo scene template and the group photo real scene information through the treasure hunting image to obtain a group photo image, and share the group photo image to the interactive platform of the treasure hunting application to attract more users to participate in the treasure hunting activity and expand the scale of the activity.

[0058] In the above embodiment, by setting a pose imitation area within the target group photo scene template, employees can obtain real-life group photo scene information based on the pose imitation area. This caters to users' preferences for imitation, further attracting users to participate in group photo sharing, thereby further expanding the scale of the activity and further avoiding the waste of computer resources and manpower costs used to support financial marketing.

[0059] In one embodiment, the method also includes: when the virtual resource is a virtual fragment resource, and the virtual fragment resource obtained by the employee meets the preset gift redemption conditions, then obtaining the gift resource exchanged for the virtual fragment resource; wherein the gift resource is used for verification by merchants located within the preset range of the enterprise and cooperating with the bank.

[0060] In one embodiment, when the virtual resources are virtual fragment resources and the virtual fragment resources obtained by the employee meet the preset gift redemption conditions, the terminal can redeem the corresponding gift resources based on the virtual fragment resources obtained by the employee through the treasure hunt application. The gift resources are redeemable at merchants within the company's preset range and in partnership with the bank. For example, after obtaining gift resources, employees can redeem them at merchants near the employee's company to directly exchange them for goods or purchase goods at a discount.

[0061] In one embodiment, the gift redemption condition may specifically be that the quantity of virtual fragment resources obtained by the employee is greater than a preset data, or that the type of virtual fragment resources obtained by the employee meets a preset type requirement.

[0062] In the above embodiment, virtual fragment resources are set up, and employees are required to meet preset gift redemption conditions before they can be redeemed for corresponding gift resources. These resources can then be redeemed at merchants within the company's preset area and with the bank. This can continuously attract users to participate in the campaign, extending the campaign's effective duration and further avoiding the waste of computer resources and manpower costs used to support financial marketing.

[0063] In one embodiment, the virtual resources matching the target occupational role are generated by the application server of the treasure hunting application based on the target occupational hot words; the target occupational network hot words are occupational hot words corresponding to the target occupational role collected from the Internet.

[0064] In one embodiment, the application server of the treasure hunting application can obtain the target occupational role from the occupational hot words collected from the Internet, obtain the target occupational hot words, and generate and store virtual resources matching the target occupational role based on the target occupational hot words. After the company's employees log in to the treasure hunting application as the target occupational role, the terminal can use the treasure hunting application to determine the treasure hunting check-in points designated by the company and obtain the real-life scene information of the check-in points collected for the treasure hunting check-in points. The terminal can use the treasure hunting application to search the application server for virtual resources that are triggered based on the real-life scene information of the check-in points and match the target occupational role. The virtual resources are provided by the bank that cooperates with the company for verification by merchants that are located within the preset range of the company and cooperate with the bank.

[0065] In the above embodiment, by generating virtual resources matching the target professional role based on the professional hot words corresponding to the target professional role collected from the Internet, the richness and fun of the activity can be improved. The activity is strongly related to the user's occupation, which can better attract users and ensure the effectiveness of the activity, thereby further avoiding the waste of computer resources and manpower costs used to support financial marketing.

[0066] In one embodiment, a method for information processing based on the integration of online and offline business traffic in a banking and financial marketing scenario is provided. Figure 1 The treasure hunting application in the terminal 102 is taken as an example to illustrate, including the following steps:

[0067] After the company's employees log in to the treasure hunt app as the target professional role, they determine the company's designated treasure hunt check-in points;

[0068] Obtain real-world scene information collected at treasure hunt check-in points;

[0069] Obtain virtual resources that are triggered based on real-life scene information at the check-in point and match the target occupational role; the virtual resources that match the target occupational role are generated by the application server of the treasure hunting application based on the target occupational hot words; the target occupational network hot words are occupational hot words corresponding to the target occupational role collected from the Internet; the virtual resources are provided by the bank that cooperates with the enterprise and are used for verification by merchants located within the preset range of the enterprise and that cooperate with the bank.

[0070] Obtain virtual scene information of check-in points that match the treasure hunt check-in points;

[0071] The real scene information of the check-in point and the virtual scene information of the check-in point are integrated to obtain the scene image of the check-in point;

[0072] Display virtual resources in the check-in point scene image.

[0073] When the virtual resource is a virtual fragment resource and the virtual fragment resource obtained by the employee meets the preset gift exchange conditions, the employee obtains the gift resource obtained by exchanging the virtual fragment resource;

[0074] Among them, gift resources are used for redemption by merchants located within the company's preset area and cooperating with the bank.

[0075] In response to a template selection operation, a target group photo scene template is selected from at least one preset candidate group photo scene template; the target group photo scene template includes a gesture imitation area;

[0076] Obtaining real-life scene information from group photos collected by employees based on the posture imitation area;

[0077] The target group photo scene template and the real group photo scene information are synthesized to obtain a group photo image;

[0078] Share the group photo on the interactive platform of the treasure hunt app.

[0079] In this embodiment, after the company's employees log in to the treasure hunting application as their target professional roles, the company's designated treasure hunting check-in points are determined; the real-life scene information of the check-in points collected for the treasure hunting check-in points is obtained; virtual resources that are triggered and generated based on the real-life scene information of the check-in points and that match the target professional roles are obtained; the virtual resources are provided by the company's cooperating bank and are used for verification by merchants located within the company's preset range and that cooperate with the bank. Compared with the traditional information processing method for financial marketing, this application cooperates with the bank to enable the company's employees to log in to the treasure hunting application as their target professional roles. The treasure hunting application guides employees to the company's designated treasure hunting check-in points so that employees actively participate in the treasure hunting activity to obtain virtual resources that match their target professional roles, and the treasure hunting application guides employees to the company's preset range and that cooperate with the bank to verify the obtained virtual resources. This information processing method for financial marketing can well ensure the effectiveness of the activity, thereby effectively avoiding the waste of computer resources and manpower costs used to support financial marketing.

[0080] It should be understood that, although the various steps in the flow chart of the above-mentioned embodiments are shown in sequence, these steps are not necessarily performed in sequence. Unless clearly stated herein, the execution of these steps does not have strict order restrictions, and these steps can be performed in other sequences. Moreover, at least a portion of the steps in the above-mentioned embodiments may include a plurality of sub-steps or a plurality of stages, and these sub-steps or stages are not necessarily performed at the same time, but can be performed at different times, and the execution order of these sub-steps or stages is not necessarily performed in sequence, but can be performed in turn or alternately with at least a portion of other steps or sub-steps or stages of other steps.

[0081] In one embodiment, Figure 3 As shown, an information processing device 300 for integrating online and offline operations based on enterprise private domain traffic in a banking and financial marketing scenario is provided. The device specifically includes:

[0082] Determination module 302, for determining the enterprise-designated treasure hunt check-in point after an enterprise employee logs into the treasure hunt application as a target professional role;

[0083] The acquisition module 304 is used to obtain the real-life scene information of the check-in points collected for the treasure hunt check-in points; obtain virtual resources that are triggered and generated based on the real-life scene information of the check-in points and match the target professional role; the virtual resources are provided by the bank that cooperates with the enterprise and are used for verification by merchants that are located within the preset range of the enterprise and cooperate with the bank.

[0084] In one embodiment, the acquisition module 304 is also used to obtain virtual scene information of the check-in point that matches the treasure hunt check-in point; integrate the real scene information of the check-in point and the virtual scene information of the check-in point to obtain a scene image of the check-in point; and display virtual resources in the scene image of the check-in point.

[0085] In one embodiment, the acquisition module 304 is also used to select a target group photo scene template from at least one preset candidate group photo scene template in response to a template selection operation; obtain group photo real scene information; synthesize the target group photo scene template and the group photo real scene information to obtain a group photo image; and share the group photo image to the interactive platform of the treasure hunting application.

[0086] In one embodiment, the target group photo scene template includes a posture imitation area; the acquisition module 304 is further configured to acquire group photo real scene information collected by the employee based on the posture imitation area.

[0087] In one embodiment, the acquisition module 304 is also used to obtain gift resources exchanged for virtual fragment resources when the virtual resources are virtual fragment resources and the virtual fragment resources obtained by the employee meet the preset gift exchange conditions; wherein the gift resources are used for verification by merchants located within the preset range of the enterprise and cooperating with the bank.

[0088] In one embodiment, the acquisition module 304 is also used for virtual resources matching the target occupational role, which are generated by the application server of the treasure hunting application based on the target occupational hot words; the target occupational network hot words are occupational hot words corresponding to the target occupational role collected from the Internet.

[0089] The above-mentioned bank financial marketing scenario is an information processing device that integrates online and offline operations based on the private domain traffic of an enterprise. After the enterprise's employees log in to the treasure hunting application as the target professional role, the enterprise's designated treasure hunting check-in points are determined; the real-life scene information of the check-in points collected for the treasure hunting check-in points is obtained; virtual resources that are triggered and generated based on the real-life scene information of the check-in points and match the target professional role are obtained; the virtual resources are provided by the bank that cooperates with the enterprise and are used for verification by merchants located within the preset range of the enterprise and that cooperate with the bank. Compared with the traditional information processing method for financial marketing, this application cooperates with the bank to enable the enterprise's employees to log in to the treasure hunting application as the target professional role. The treasure hunting application guides employees to the enterprise's designated treasure hunting check-in points, so that employees actively participate in the treasure hunting activity to obtain virtual resources that match the employees' target professional role, and the treasure hunting application guides employees to the enterprise's preset range and that cooperate with the bank to verify the obtained virtual resources. This information processing method for financial marketing can well ensure the effectiveness of the activity, thereby effectively avoiding the waste of computer resources and manpower costs used to support financial marketing.

[0090] Each module in the aforementioned online and offline integrated information processing device based on enterprise private domain traffic in the banking and financial marketing scenario can be implemented in whole or in part through software, hardware, or a combination thereof. Each of these modules can be embedded in or independent of a processor in a computer device in hardware form, or stored in a computer device's memory in software form, so that the processor can call and execute the corresponding operations of each module.

[0091] In one embodiment, a computer device is provided. The computer device may be a terminal, and its internal structure diagram may be as follows: Figure 4 As shown. The computer device includes a processor, memory, an input / output interface, a communication interface, a display unit, and an input device. The processor, memory, and input / output interface are connected via a system bus, and the communication interface, display unit, and input device are connected to the system bus via the input / output interface. The processor of the computer device is used to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and internal memory. The non-volatile storage medium stores an operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage medium. The input / output interface of the computer device is used to exchange information between the processor and external devices. The communication interface of the computer device is used to communicate with external terminals via wired or wireless means. The wireless means can be achieved via Wi-Fi, mobile cellular networks, NFC (near-field communication), or other technologies. When executed by the processor, the computer program implements an information processing method that integrates online and offline operations based on enterprise private domain traffic in a banking and financial marketing scenario. The display unit of the computer device is used to form a visually visible image, and can be a display screen, a projection device or a virtual reality imaging device. The display screen can be a liquid crystal display screen or an electronic ink display screen. The input device of the computer device can be a touch layer covering the display screen, or a button, trackball or touchpad set on the computer device casing, or an external keyboard, touchpad or mouse, etc.

[0092] Those skilled in the art will understand that Figure 4 The structure shown in the figure is only a block diagram of a part of the structure related to the solution of the present application, and does not constitute a limitation on the computer device to which the solution of the present application is applied. The specific computer device may include more or fewer components than shown in the figure, or combine certain components, or have a different component arrangement.

[0093] In one embodiment, a computer device is further provided, including a memory and a processor. The memory stores a computer program, and the processor implements the steps in the above method embodiments when executing the computer program.

[0094] In one embodiment, a computer-readable storage medium is provided, storing a computer program, which implements the steps in the above-mentioned method embodiments when executed by a processor.

[0095] In one embodiment, a computer program product is provided, including a computer program. When the computer program is executed by a processor, the steps in the above method embodiments are implemented.

[0096] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with the relevant laws, regulations and standards of relevant countries and regions.

[0097] Those skilled in the art will appreciate that all or part of the processes in the above-described method embodiments can be implemented by instructing the relevant hardware through a computer program. The computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the above-described method embodiments. Any reference to memory, storage, database, or other media used in the embodiments provided herein may include at least one of non-volatile and volatile memory. Non-volatile memory may include read-only memory (ROM), magnetic tape, floppy disk, flash memory, or optical storage. Volatile memory may include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM can be in various forms, such as static random access memory (SRAM) or dynamic random access memory (DRAM).

[0098] The technical features of the above embodiments can be combined arbitrarily. To make the description concise, not all possible combinations of the technical features in the above embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0099] The above-described embodiments merely represent several implementation methods of the present application. While the descriptions are relatively specific and detailed, they should not be construed as limiting the scope of the present invention. It should be noted that a person skilled in the art could make various modifications and improvements without departing from the spirit of the present application, all of which fall within the scope of protection of the present application. Therefore, the scope of protection of the present patent application shall be determined by the appended claims.

Claims

1. An information processing method based on the integration of online and offline business traffic in a banking and financial marketing scenario, characterized by: The method comprises: After an enterprise employee logs into a treasure hunting application as a target professional role, a treasure hunting check-in point designated by the enterprise is determined; the target professional role is determined from a plurality of candidate professional roles displayed on the login interface of the treasure hunting application in response to a user's role selection operation; the treasure hunting application includes an AR treasure hunting application; and the AR treasure hunting application is an AR treasure hunting applet; Obtaining real-world scene information collected at the treasure hunt check-in point; Acquire virtual resources that are triggered and generated based on the real-world scene information of the check-in point and that match the target professional role; the virtual resources are provided by a bank that cooperates with the enterprise and are used for redemption by merchants that cooperate with the bank and are located within a preset range of the enterprise; the virtual resources that match the target professional role are generated by the application server of the treasure hunting application based on a target professional hot word; the target professional hot word is a professional hot word corresponding to the target professional role collected from the Internet; In response to the template selection operation, selecting a target group photo scene template from at least one preset candidate group photo scene template; Acquiring real-life scene information for a group photo; wherein the target group photo scene template includes a posture imitation area; and acquiring the real-life scene information for the group photo comprises: acquiring the real-life scene information for the group photo collected by the employee based on the posture imitation area; synthesizing the target group photo scene template and the group photo real scene information to obtain a group photo image; The group photo image is shared to the interactive platform of the treasure hunting application.

2. The method according to claim 1, characterized in that The method further comprises: Obtaining virtual scene information of a check-in point that matches the treasure hunt check-in point; Fusing the real scene information of the check-in point with the virtual scene information of the check-in point to obtain a scene image of the check-in point; The virtual resource is displayed in the check-in point scene image.

3. The method according to claim 1, characterized in that The method further comprises: When the virtual resource is a virtual fragment resource and the virtual fragment resource obtained by the employee meets the preset gift exchange condition, the gift resource obtained by exchanging the virtual fragment resource is obtained; The gift resources are used for redemption by merchants located within a preset area of ​​the enterprise and cooperating with the bank.

4. An information processing device that integrates online and offline operations based on enterprise private domain traffic in a banking and financial marketing scenario, characterized in that: The device comprises: A determination module is configured to determine the enterprise's designated treasure hunt check-in points after an enterprise employee logs into the treasure hunt application as a target professional role; the treasure hunt application includes an AR treasure hunt application; and the AR treasure hunt application is an AR treasure hunt applet. An acquisition module is configured to acquire real-world scene information collected for the treasure hunt check-in points; acquire virtual resources generated based on the real-world scene information and matching the target occupational role; the virtual resources are provided by a bank partnering with the enterprise and are used for redemption by merchants partnering with the bank and located within a preset area of ​​the enterprise; The acquisition module is also used to select a target group photo scene template from at least one preset candidate group photo scene template in response to a template selection operation; obtain group photo real scene information; the target group photo scene template includes a posture imitation area; the obtaining of the group photo real scene information includes: obtaining the group photo real scene information collected by the employee based on the posture imitation area; synthesizing the target group photo scene template and the group photo real scene information to obtain a group photo image; and sharing the group photo image to the interactive platform of the treasure hunting application.

5. A computer device comprising a memory and a processor, wherein the memory stores a computer program, wherein: When the processor executes the computer program, the steps of the method according to any one of claims 1 to 3 are implemented.

6. A computer-readable storage medium storing a computer program, characterized in that: When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 3 are implemented.

7. A computer program product comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 3 are implemented.

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