Razor packaging assembly and method of packaging razors

By designing razor packaging with base, insertion pallets and cover, the problem of easy change in orientation of contents in razor packaging, increased additional cost of pallets not easy to recycle, and the packaging contains a large amount of unused space, and fixed product position is achieved , reduce costs and improve environmental protection effects.

CN119421847APending Publication Date: 2025-02-11THE GILLETTE CO
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Patent Information

Application Number
CN202380048548.0
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Priority Date
2022-06-22
Filing Date
2023-06-14
Publication Date
2025-02-11

AI Technical Summary

Technical Problem

Existing consumer goods packaging, especially those used for razors, have problems with the possibility of changing the orientation of the contents during shipment and display, pallets with additional costs are not easy to be recycled, and packaging contains a large amount of unused space.

Method used

A razor package is designed including a base, insertion tray and a closure. The base has a peripheral wall defining the cavity and a first opening, the insertion tray fixes the handle by the projection, and prints product information on the cover.

Benefits of technology

With this design, razor packaging can effectively fix product position, reduce orientation changes during shipment and display, reduce costs and improve the environmental protection of the packaging.

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Abstract

A razor package assembly having a razor package having a base having a peripheral wall defining a cavity. The upper surface of the peripheral wall has a flange and a recessed lip. The base defines a first opening. A handle having a first end is positioned within the first opening. An insertion tray having a main body is mounted to the base. The insertion tray has a protrusion extending from the main body. A bottom surface of the protrusion extends into the first opening and engages the first end of the handle. A cap is mounted over the insert tray and sealed to the base.
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Description

Technical Field

[0001] The present invention relates to packaging for consumer products, and more particularly to product packaging for razors. Background Art

[0002] Personal care products such as razors and toothbrushes are usually sold in light-transmitting plastic product packages containing multiple product units. These plastic packages are usually referred to as blister packages, and conventionally include transparent plastic blisters with paper or card material in the package, and / or as an outer seal that can increase the rigidity of the package and facilitate the package to be suspended from the hanger of the point-of-sale display. The paper and / or card material will usually be printed with appropriate data about the product in the package. The package is usually configured so that the blister is in front on the point-of-sale display so that the contents in the blister are clearly visible to the consumer. Alternatively, a card may be located in the front with a picture showing the contents. The card and / or blister may be provided with tear perforations to provide access to the contents in the package.

[0003] Personal care products such as razors, combs, brushes and toothbrushes are often hung on retail hooks or placed directly on store shelves. Therefore, as used herein, the term "package" or the phrase "product package" should be broadly interpreted to mean packaging for holding personal care products, such packaging being displayable.

[0004] Typically, each product package is received from the manufacturer in a shipping container, and a plurality of individual product packages are loosely contained in the shipping container. Then, these product packages must be taken out from the shipping container by a retail employee and installed on the hanger of the point-of-sale display device. The product is usually pushed during shipping and installing the product to the point-of-sale display device, which may affect the orientation of the product in the package. Some packages include a separate tray for holding a single product in the package, but these trays increase additional costs and are usually reused by consumers to hold or store products after the packaging is thrown away. Therefore, these trays are not cost-saving options. Disposable items (for example, multiple disposable razors or handles and one or more blade holders that are packaged together) that are packaged together are usually not fixed and are allowed to move freely in the package. The movement of the article is limited only by the external shape of the package and the number of articles in the package. The articles that are not fixed to the package may change orientation when they arrive at the point-of-sale display device.

[0005] In addition, traditional consumer product packaging often includes a large amount of unused space or material and is not recyclable or easily recyclable. Consumers have become increasingly aware of the financial and environmental impact of such packaging and expect companies that ship products to provide environmentally friendly and cost-saving packaging.

[0006]

[0006] It would therefore be desirable to overcome the problems associated with holding and displaying multiple items within consumer product packaging, such as razor packaging assemblies. Summary of the invention

[0007] In one aspect, generally speaking, the present invention is characterized in that a razor packaging assembly has a razor package, the razor package having a base, the base having a peripheral wall defining a cavity. The base defines a first opening. A handle having a first end is positioned within the first opening. An insert tray having a body is mounted to the base. The insert tray has a protrusion extending from the body. The bottom surface of the protrusion extends into the first opening and fixes the first end of the handle. A cover is mounted above the insert tray and sealed to the base.

[0008] In another aspect, the invention generally features a method of packaging razors by providing a razor package having a base. A first end of a handle is positioned within a first opening defined by the base of the razor package. An insert tray having a protrusion is mounted to the base. A first cartridge container is positioned within a first opening defined by the insert tray. The first end of the handle is temporarily secured within the first opening by positioning a bottom surface of the protrusion within the first opening above the first end of the handle.

[0009] On the other hand, generally speaking, the present invention is characterized in that a razor packaging assembly has a razor packaging, and the razor packaging has a base and a peripheral wall defining a cavity. The upper surface of the razor packaging defines a recessed lip. A first protrusion is spaced apart from a second protrusion, and each protrusion extends upward from the base to define a first opening. A handle with a first end is positioned in the first opening. An insertion tray is mounted to the base. The insertion tray has a protrusion, which has a recessed top surface and an opposite bottom surface, and the bottom surface has a concave area. The first blade holder container is positioned in a first opening extending through the insertion tray. The bottom surface of the protrusion extends into the first opening and engages the first end of the handle. Optionally, the razor packaging assembly may include an insertion tray with a brand mark of a protrusion or depression adjacent to the first opening. BRIEF DESCRIPTION OF THE DRAWINGS

[0010] Figure 1 is a perspective view of one possible embodiment of a razor packaging assembly.

[0011] Figure 2 for Figure 1 Assembly drawing of the razor packaging assembly.

[0012] Figure 3 for Figure 1 A perspective view of a razor packaging assembly of FIG. 1 with the cover removed for clarity.

[0013] Figure 4 for Figure 1 A perspective view of the insertion tray.

[0014] Figure 5 is a perspective view of an alternative embodiment of an insertion tray.

[0015] Figure 6 Roughly along Figure 1 A cross-sectional view taken along line 6-6. DETAILED DESCRIPTION

[0016] refer to Figure 1 , a possible embodiment of the present disclosure is shown, illustrating a razor packaging assembly 10. The razor packaging assembly 10 may include a base 12 and a cover 14 sealed to the base 12. The base 12 and / or the cover 14 may define an opening 16 for displaying the razor packaging assembly 10 on a hook. The opening 16 may be circular, slotted or any other geometric shape known to those skilled in the art for easily placing the razor packaging assembly 10 on a hook or hook. A hanging display device such as a hanging board provides increased flexibility for displaying items to consumers. For example, a rotating or rotating hanging board rack works very well for a store with limited floor space. A hanging display device such as a hanging board increases the flexibility of packaging design, because a flat surface is not needed to display packages on a shelf. This flexibility allows even more creative package designs, so that the items displayed on the hanging board are even more prominent relative to competitive products. However, it should be understood that the razor packaging assembly 10 may also be displayed on a shelf without a hanging hole 16.

[0017] The cover 14 may have a top surface 18 on which product graphics and / or information are displayed, including but not limited to a brand, product name, advertisement, product description, advertising statement, product statement, product comparison, and / or any other graphics, information, text, etc., as desired. It should be understood that the base 12 may also include similar graphics and pictures. In certain embodiments, the cover 14 may be generally flat. Although Figure 1The base 12 shown in the figure is substantially rectangular, but it should be understood that the base can take the form of any of a variety of suitable shapes, including, for example, the shape of the product contained in the package. In certain embodiments, the thickness of the base 12 can be about 0.4 mm to about 1.5 mm; about 0.8 mm to about 1.25 mm; or in some examples, about 1.0 mm. The cover 14 and / or the base 12 may include one or more cellulose-based products, such as cardboard, paperboard, paper sheets, bamboo and other sustainable, compostable, biodegradable or recycled / recyclable materials. The cover 14 and / or the base 12 can also be made of a slurry of water and pulp from a fibrous material, such as virgin pulp or recycled paper products, or other natural fibers (e.g., sugar cane, bamboo, straw). The raw materials can help determine the color, surface texture and strength of the cover 14 and / or the base 12. The slurry can be formed into a shape by a custom-designed mold. The mold is lowered into the slurry mixture, and the water is pulled through the screen of the mold with a vacuum. The upper portion of the mold can be pressed into the lower portion of the mold to achieve the final shape. Although a variety of sustainable materials are discussed, it should be understood that more durable materials, such as plastics, can also be used. The cover 14 can be sealed to the base 12 with a pressure sensitive adhesive or other conventional methods known to those skilled in the art.

[0018] refer to Figure 2 , shows an assembly view of a razor packaging assembly 10. The base 12 may have a peripheral wall 20 defining a cavity 22 for holding one or more products. The peripheral wall 20 may have an upper surface 24 having a recessed lip 26. One or more protrusions may extend from the base 12. For example, a first protrusion 28, a second protrusion 30, a third protrusion 32, and a fourth protrusion 34 may extend from a bottom surface 36 of the base 12. The size of the cavity 22 may be designed to receive a handle 38 having a first end 40 and a second end 42. The base 12 may define a first opening 44 to hold a portion of the handle 38. For example, the first protrusion 28 and the second protrusion 30 may be spaced apart to define a first opening 44, the size of which is designed to receive the first end 40 of the handle 38. The first protrusion 28 and the second protrusion 30 may be spaced apart to allow the first protrusion 28 and the second protrusion 30 to flex when the handle 38 is inserted into the first opening 44, which may provide improved fixation of the handle 38. It should be understood that although the first protrusion 28 and the second protrusion 30 are spaced apart to define the first opening 44, the first protrusion 28 and the second protrusion 30 may be partially interconnected to improve strength. In certain embodiments, due to material limitations of the base 12, the first end 40 of the handle 38 may be loosely fitted between the first protrusion 28 and the second protrusion 30.

[0019] The third protrusion 32 and the fourth protrusion 34 may be spaced apart to define a second opening 46, the size of which is designed to receive the second end 42 of the handle 38. It should be understood that although the third protrusion 32 and the fourth protrusion 34 are spaced apart to define the second opening 46, the third protrusion 32 and the fourth protrusion 34 may be partially interconnected to improve strength. In some embodiments, due to material limitations of the base 12, the second end 42 of the handle 38 may fit loosely between the third protrusion 32 and the fourth protrusion 34. For example, a pulp-based material (or other sustainable material) may not have the same strength and stiffness as a polymer-based material. Therefore, press-fitting the handle 38 into the first opening 44 and the second opening 46 may damage the base 12.

[0020] like Figure 2 and Figure 3 As shown, an insertion tray 48 may be provided to hold one or more cartridge containers 50a and 50b and / or razor cartridges 55a and 55b. Each cartridge container 50a and 50b may hold razor cartridges 55a and 55b. The insertion tray 48 may include a body 52 defining one or more openings 54 and 56. The openings 54 and 56 may be sized to receive corresponding cartridge containers 50a and 50b. It should be understood that the openings 54 and 56 may extend completely through the insertion tray 48 (as shown) or only partially into the insertion tray (e.g., recessed). In certain embodiments, the cartridge containers 50a and 50b may each have flanges 58a and 58b that rest on a top surface 60 of the body 52 of the insertion tray 48. Although Figure 2 and Figure 3 Two openings 54 and 56 are shown to hold two blade holder containers 50a and 50b, but it should be understood that more openings and blade holder containers may be used, depending on the desired number of packages. For example, in a club store, a larger count package may hold ten or more blade holders.

[0021] The protrusion 62 may extend from the body 52 of the insertion tray 48. As will be explained in more detail below, the protrusion 62 may facilitate the removal of the insertion tray 48 from the base 12 and facilitate the fixing of the first end 40 of the handle 38 to the base 12. The protrusion 62 may define a recess 64. The size of the recess 64 may be designed to receive the thumb or finger of the consumer to facilitate the removal of the insertion tray 48 from the base 12. Although the cartridge containers 50a and 50b are illustrated as being positioned with corresponding openings 54 and 56, it should be understood that the razor cartridges 55a and 55b may be positioned directly in the openings 54 and 56 without the need to use additional containers. The cartridge containers 50a and 50b may provide a sealed compartment to control moisture and / or keep the razor cartridges 55a and 55b clean. For example, the razor cartridges 55a and 55b may have a lubricating member that may decompose over time if exposed to a certain amount of moisture.

[0022] The bridge 70 may extend between the pair of openings 54 and 56. The bridge 70 may be positioned above the handle 38, and the cartridge containers 50a and 50b may be inserted into the corresponding openings 54 and 56 on either side of the bridge 70. The handle 38 may be positioned between the pair of cartridge containers 50a and 50b. The lateral movement of the cartridge containers 50b and 50b may be limited by being positioned between the handle 38 and the corresponding side walls 72a and 72b of the base 12. The insertion tray 48 may rest on the base 12. For example, a pair of lateral ends 66 and 68 of the body 52 may be positioned on the recessed lip 26. Thus, the insertion tray 48 may be positioned at or below the flange 74 of the upper surface 24 of the base 12. The flange 74 may extend around the periphery of the base 12, with the cover 14 being fixed to the flange 74. The flange 74 may have a plurality of protrusions 76, 78, 80, and 82. The body 52 of the insert tray 48 may be positioned between the plurality of protrusions 76, 78, 80, and 82 to minimize movement of the insert tray 48 and the cartridge containers 50a and 50b. For example, the lateral end 66 of the body 52 may be positioned between the protrusions 80 and 82. Similarly, the lateral end 68 may be positioned between the protrusions 76 and 78. As will be described in more detail below, the protrusion 62 may be inserted into the opening 40 between the pair of protrusions 28 and 30 to secure the handle 38 within the cavity 22 of the base 12.

[0023] refer to Figure 4 , showing a bottom perspective view of the insertion tray 48. In certain embodiments, the pair of openings 54 and 56 can be positioned between a pair of tabs 84 and 86 extending away from a bottom surface 88 of the body 52 of the insertion tray 48. The tabs 84 and 86 can extend into the cavity 22 of the base 12 to facilitate alignment and securing of the insertion tray 48 to the base 12 ( Figure 2 and Figure 3). The protrusion 62 may have a bottom surface 90 to facilitate securing the handle 38. The protrusion 62 may also help secure the insertion tray 48 to the base 12. The bottom surface 90 may include a concave area 92 ( Figure 2 and Figure 3 In certain embodiments, the bottom surface 90 may be opposite to the recess 64 of the protrusion 62 ( Figure 3 ). For example, the recess 64 may be directly opposite the concave area 92 of the protrusion 62. Thus, the protrusion 62 facilitates easy removal of the insertion tray 48 and facilitates securing the handle 38 ( Figure 4 ).

[0024] although Figure 2 The razor package assembly 10 is illustrated as including a razor handle 38 and two cartridge containers 50a and 50b, but it should be understood that a similar package may be used for only one of the cartridge containers 50a or 50b. Figure 5 , an alternative embodiment of the insert tray 48 (i.e., a single insert tray 94) is shown. The single insert tray 94 may include a body 96 defining an aperture 98. The aperture 98 may be sized to receive one of the cartridge containers 50a or 50b. The single insert tray 94 may be very similar to Figure 4 The insert tray 48 shown in the figure, but the insert tray 94 may include branding 100 instead of the second opening 56. The branding 100 may include a logo, letter, word, number and / or design that is raised or recessed on the body 96 of the insert tray 98. In certain embodiments, the bottom surface 99 of the body 96 may define a breakaway portion 101. Thus, the manufacturer may be able to easily punch out or remove the breakaway portion 101 to produce an insert tray 48 having the pair of openings 54 and 56, such as Figure 4 In some embodiments, the breakaway portion 101 may include a half-cut so that the breakaway portion 101 does not extend to the top surface 103 of the body 96. Thus, the consumer may not notice the breakaway portion 101. The breakaway portion 101 may allow for more efficient production of insert trays with different counts (e.g., Figure 4 48 or a single count as shown for the insertion tray 98). However, it should be understood that the breakaway portion 101 may include perforations or slits extending to the top surface 103. In certain embodiments, the breakaway portion 101 may circumscribe the branding 100.

[0025] The protrusion 102 may extend from the body 96. Similar to Figure 4The insertion tray 48 of the single insertion tray 94 can have a bottom surface 104 with a concave area 106. The single insertion tray 94 is illustrated without the fins 84 and 86. However, it should be understood that the fins 84 and 86 are optional. The insertion tray 48 and the single insertion tray 94 can provide a simple way to provide consumers with alternative forms of different configurations. Therefore, the razor packaging assembly 10 ( Figure 1 ) without causing consumer confusion. For example, if the insert tray 48 is provided with only a single cartridge container 50a for a lower price point offering, the consumer may see that the aperture 56 in the insert tray 48 is empty and think that there is a product missing. However, if the consumer sees the brand indicia 100 instead of the aperture 56 (which is empty), they will not be confused about how many cartridge containers 50a and 50b should be included in the razor package assembly 10.

[0026] refer to Figure 6 , showing approximately along Figure 1 The handle 38 can be positioned within the cavity 22 of the base 12. The first end 40 of the handle 38 can be positioned within the first opening 44 defined by the first protrusion 28 and the second protrusion 30 ( Figure 2 ). The first protrusion 28 and the second protrusion 30 can prevent the handle 38 from shifting lateraly within the base 12. The first end 40 of the handle 38 can also be positioned between the lower surface 108 of the base 12 and the bottom surface 90 (e.g., the concave area 92) of the protrusion 62 of the insertion tray 48. Therefore, the bottom surface 90 of the protrusion 62 can extend into the first opening 44 to facilitate securing the first end 40 of the handle 38. In certain embodiments, the bottom surface 90 of the protrusion 62 can engage the handle 38. The first end 40 of the handle 38 can have a corresponding area (e.g., a convex area 110) that engages the concave area 92 of the protrusion 62 for improved securing of the handle 38. The cover 14 can be mounted over the insertion tray 48 and the base 12. The cover 14 can be sealed to the base 12 (e.g., Figure 3 The insert tray 48 is not sealed to the flange 74 of the cover 14, which allows the insert tray 48 to be easily removed from the base 12. The insert tray 48 can be fixed between the cover 14 and the base 12. In some embodiments, the insert tray 48 can contact the cover 14 and the base 12 to improve security.

[0027] The dimensions and values ​​disclosed herein should not be understood as being strictly limited to the exact numerical values ​​cited. Instead, unless otherwise indicated, each such dimension is intended to represent the value and a functionally equivalent range around that value. For example, a dimension disclosed as "40 mm" is intended to represent "about 40 mm". In addition, dimensions should not be maintained to an impossibly high standard of metaphysical identity, which does not take into account differences due to typical manufacturing tolerances. Therefore, the term "about" should be understood to be within a typical manufacturing tolerance range.

[0028] Unless expressly excluded or otherwise limited, each document cited herein, including any cross-referenced or related patent or application, is incorporated herein by reference in its entirety. Citation of any document is not an admission that it is prior art to any of the present invention disclosed or claimed herein, or that it, by itself or in combination with any one or more references, proposes, suggests, or discloses any such invention. In addition, to the extent that any meaning or definition of a term in this invention conflicts with any meaning or definition of the same term in a document incorporated by reference, the meaning or definition assigned to that term in this invention shall govern.

[0029] Although specific embodiments of the present invention have been illustrated and described, it will be apparent to those skilled in the art that various other changes and modifications may be made without departing from the spirit and scope of the present invention. Therefore, it is intended that all such changes and modifications within the scope of the present invention be covered in the appended claims.

Claims

1. A razor packaging assembly (10), comprising: a base (12) having a peripheral wall (20) defining a cavity (22), the base defining a first opening (44); a handle (38) having a first end (40) positioned within the first opening; an insertion tray (48) having a body (52) mounted to the base, the insertion tray having a projection (62) extending from the body, wherein a bottom surface (90) of the projection extends into the first opening and secures the first end of the handle; and A cover (14) is mounted over the insertion tray and sealed to the base.

2. The razor packaging assembly (10) of claim 1, wherein the body (52) of the insert tray (48) defines a first opening (54).

3. The razor packaging assembly (10) according to claim 2, further comprising a blade cartridge container (50a) installed in the first opening (54).

4. The razor packaging assembly (10) of claim 3, wherein the cartridge container has a flange (58a) that seats on a top surface (60) of the insertion tray (48).

5. The razor packaging assembly (10) of claim 2, wherein the insert tray defines a second opening (50b).

6. The razor packaging assembly (10) according to any one of the preceding claims, wherein the body (52) of the insert tray (48) defines a breakaway portion (101).

7. The razor packaging assembly (10) according to claim 6, wherein the breakaway portion (101) comprises a half cut.

8. A razor packaging assembly (10) according to any one of the preceding claims, wherein the handle (38) is positioned between a first cartridge receptacle (50a) extending into a first opening (54) defined by the body (52) of the insertion tray (48) and a second cartridge receptacle (50b) extending into a second opening (56) defined by the body of the insertion tray.

9. The razor packaging assembly (10) according to any one of the preceding claims, wherein the projection (62) defines a recess (64) directly opposite the concave region (92) of the bottom surface (90) of the projection.

10. A razor packaging assembly (10) according to any one of the preceding claims, wherein an upper surface (24) of the peripheral wall (20) has a flange (74) and a recessed lip (26), and the cover (14) is sealed to the flange.

11. The razor packaging assembly (10) of claim 10, wherein the recessed lip supports a pair of lateral ends (66, 68) of the insertion tray (48).

12. A method of packaging a razor, comprising: Providing a razor packaging assembly (10) having a base (12); positioning a first end (40) of a handle (38) within a first opening (44) defined by the base of the razor package; mounting an insert tray (48) having a protrusion (62) to the base; temporarily securing the first end of the handle within the first opening by positioning a bottom surface (90) of the projection within the first opening and over the first end of the handle; Installing a cover (14) above the insertion tray; as well as The cover is sealed to the base.

13. The method of claim 12, further comprising positioning a first cartridge receptacle (50a) within a first opening (54) defined by the insert tray (48).

14. The method according to claim 12 or 13, further comprising forming a breakaway portion (101) in the insertion tray.

15. The method of claim 12, 13 or 14, further comprising forming raised or recessed brand indicia (100) on the insert tray (48).

Citation Information

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