Right and interest resource processing method and device

Abstract

The embodiment of the invention provides a right and interest resource processing method and device.The right and interest resource processing method comprises the steps that in the page access process of a user, resource selection data of the user is obtained according to a page access instruction of the user, and based on the resource selection data, determining an interaction state of each interaction item in a resource interaction component configured by the to-be-accessed page, rendering the resource interaction component according to a rendering parameter corresponding to the interaction state, and sending the to-be-accessed page containing the resource interaction component obtained by rendering to the user terminal. And according to an interaction instruction which is sent by the user terminal and aims at the target interaction item in the resource interaction component obtained by rendering, selecting right resources corresponding to the target interaction item.

Description

Technical Field

[0001] This document relates to the field of data processing technology, and in particular to a method and device for processing equity resources. Background Art

[0002] With the continuous development of Internet technology and the continuous improvement of users' living standards, more and more service providers have provided online shopping services. Online shopping services can enable users to have a more convenient and efficient shopping experience, such as obtaining instant service responses or obtaining more favorable product prices than offline. As more and more service providers provide online shopping services, user needs are constantly adjusted and improved, which puts higher requirements on service providers. Summary of the invention

[0003] One or more embodiments of the present specification provide a method for processing rights and interests resources, including: obtaining resource selection data of the user according to the user's page access instruction. Determining the interaction status of each interaction item in the resource interaction component configured for the page to be accessed based on the resource selection data. Rendering the resource interaction component according to the rendering parameters corresponding to the interaction status, and sending the page to be accessed containing the resource interaction component obtained by rendering to the user terminal. Based on the interaction instruction sent by the user terminal for the target interaction item in the resource interaction component obtained by rendering, performing the selection processing of the rights and interests resource corresponding to the target interaction item.

[0004] One or more embodiments of the present specification provide another method for processing rights and interests resources, including: obtaining and sending a user's page access instruction. Receiving and displaying a page to be accessed that includes a resource interaction component obtained by rendering; the resource interaction component is rendered by rendering parameters corresponding to the interaction status of each configured interaction item; the interaction status is determined based on the user's resource selection data. Obtaining and sending the access user's interaction instruction for the target interaction item in the resource interaction component to perform a selection process of the rights and interests resource corresponding to the target interaction item.

[0005] One or more embodiments of the present specification provide an equity resource processing device, including: a data acquisition module, configured to acquire resource selection data of a user according to a page access instruction of the user. An interaction state determination module, configured to determine the interaction state of each interaction item in the resource interaction component configured in the page to be accessed based on the resource selection data. A page sending module, configured to render the resource interaction component according to the rendering parameters corresponding to the interaction state, and send the page to be accessed containing the resource interaction component obtained by rendering to a user terminal. A resource selection module, configured to perform a selection process of the equity resource corresponding to the target interaction item in the resource interaction component obtained by rendering according to the interaction instruction sent by the user terminal.

[0006] One or more embodiments of the present specification provide another device for processing rights and interests resources, including: an instruction acquisition module, configured to acquire and send a user's page access instruction. A page display module, configured to receive and display a page to be visited containing a resource interaction component obtained by rendering; the resource interaction component is rendered by rendering parameters corresponding to the interaction status of each configured interaction item; the interaction status is determined based on the user's resource extraction data. An instruction sending module, configured to acquire and send the interaction instruction of the accessing user to the target interaction item in the resource interaction component, so as to perform extraction processing of the rights and interests resource corresponding to the target interaction item.

[0007] One or more embodiments of the present specification provide a server, including: a processor; and a memory configured to store computer-executable instructions, wherein the processor executes the computer-executable instructions to implement the following process: according to the user's page access instruction, obtain the user's resource selection data. Determine the interaction status of each interaction item in the resource interaction component configured for the page to be accessed based on the resource selection data. Render the resource interaction component according to the rendering parameters corresponding to the interaction status, and send the page to be accessed containing the resource interaction component obtained by rendering to the user terminal. According to the interaction instruction sent by the user terminal for the target interaction item in the resource interaction component obtained by rendering, perform a selection process on the equity resources corresponding to the target interaction item.

[0008] One or more embodiments of the present specification provide a user terminal, including: a processor; and a memory configured to store computer-executable instructions, wherein the processor executes the computer-executable instructions to implement the following process: obtaining a user's page access instruction and sending it. Receive a page to be accessed that includes a resource interaction component obtained by rendering and display it; the resource interaction component is rendered by rendering parameters corresponding to the interaction status of each configured interaction item; the interaction status is determined based on the user's resource extraction data. Obtain the access user's interaction instruction for the target interaction item in the resource interaction component and send it to perform extraction processing of the equity resources corresponding to the target interaction item.

[0009] One or more embodiments of the present specification provide a computer-readable storage medium for storing computer-executable instructions, which implement the following process when executed: according to the user's page access instruction, obtain the user's resource selection data. Determine the interaction status of each interactive item in the resource interaction component configured for the page to be accessed based on the resource selection data. Render the resource interaction component according to the rendering parameters corresponding to the interaction status, and send the page to be accessed containing the resource interaction component obtained by rendering to the user terminal. According to the interaction instruction sent by the user terminal for the target interactive item in the resource interaction component obtained by rendering, perform a selection process for the equity resource corresponding to the target interactive item.

[0010] One or more embodiments of the present specification provide another computer-readable storage medium for storing computer-executable instructions, which implement the following process when executed: obtain the user's page access instruction and send it. Receive and display the page to be visited containing the resource interaction component obtained by rendering; the resource interaction component is rendered by the rendering parameters corresponding to the interaction status of each configured interaction item; the interaction status is determined based on the resource selection data of the user. Obtain the interaction instruction of the accessing user for the target interaction item in the resource interaction component and send it to perform the selection process of the equity resource corresponding to the target interaction item. BRIEF DESCRIPTION OF THE DRAWINGS

[0011] In order to more clearly illustrate one or more embodiments of the present specification or the technical solutions in the prior art, the drawings required for use in the embodiments or the prior art descriptions are briefly introduced below. Obviously, the drawings described below are only some embodiments recorded in the present specification. For those of ordinary skill in the art, other drawings can be obtained based on these drawings without creative work. Figure 1 A schematic diagram of an implementation environment of a method for processing equity resources provided in one or more embodiments of this specification; Figure 2 A processing flow chart of a method for processing equity resources provided in one or more embodiments of this specification; Figure 3 A schematic diagram of a page to be accessed provided for one or more embodiments of this specification; Figure 4 A processing sequence diagram of a method for processing equity resources applied to a marketing scenario provided by one or more embodiments of this specification; Figure 5 A processing flow chart of another equity resource processing method provided for one or more embodiments of this specification; Figure 6A schematic diagram of an embodiment of a rights resource processing device provided by one or more embodiments of this specification; Figure 7 A schematic diagram of another equity resource processing device embodiment provided for one or more embodiments of this specification; Figure 8 A schematic diagram of the structure of a server provided for one or more embodiments of this specification; Fig. 9 A schematic diagram of the structure of a user terminal provided in one or more embodiments of this specification. DETAILED DESCRIPTION

[0012] In order to enable those skilled in the art to better understand the technical solutions in one or more embodiments of this specification, the technical solutions in one or more embodiments of this specification will be clearly and completely described below in conjunction with the drawings in one or more embodiments of this specification. Obviously, the described embodiments are only part of the embodiments of this specification, not all of them. Based on one or more embodiments of this specification, all other embodiments obtained by ordinary technicians in this field without creative work should fall within the scope of protection of this document.

[0013] The equity resource processing method provided in one or more embodiments of this embodiment can be applied to the implementation environment of equity resource processing. Figure 1 The implementation environment at least includes a component server 101, which may be one or more servers, a server cluster consisting of several servers, or a cloud server of a cloud computing platform. The component server 101 is used to interact with the user terminal 102, receive a page access instruction sent by the user terminal 102, render a resource interaction component, and send a page to be accessed containing the rendered resource interaction component to the user terminal 102.

[0014] The implementation environment also includes at least a user terminal 102, which may be a smart phone, a tablet computer, an e-book reader, a wearable device, a device for information interaction based on AR (Augmented Reality) / VR (Virtual Reality), etc. The user terminal 102 is configured with a service program and / or a service subroutine, which is used to obtain a user's page access instruction and send it to the component server 101, and receive and display the page to be accessed sent by the component server 101.

[0015] In this implementation environment, the component server 101 obtains the user's resource selection data according to the user's page access instruction sent by the user terminal 102, determines the interaction status of each interaction item in the resource interaction component configured in the page to be visited based on the resource selection data, renders the resource interaction component according to the rendering parameters corresponding to the interaction status, and sends the page to be visited including the rendered resource interaction component to the user terminal 102, and performs the selection process of the equity resources corresponding to the target interaction item according to the interaction instruction sent by the user terminal 102 for the target interaction item in the rendered resource interaction component.

[0016] One or more embodiments of a method for processing equity resources provided in this specification are as follows: Reference Figure 2 The rights resource processing method provided in this embodiment can be applied to a component server, and specifically includes steps S202 to S210.

[0017] Step S202: acquiring resource selection data of the user according to the page access instruction of the user.

[0018] In actual applications, in order to improve transaction results and enhance user purchase participation and fun, merchants will configure some equity resource selection services to promote product sales, such as prize selection activities. This equity resource selection service usually sets up an equity resource pool, namely the prize pool. The prizes in the prize pool are bound to the preset products. Users can participate in the equity resource selection service only when they have purchased the preset products. It should be noted that the prizes in the prize pool have their own prize information, which includes at least one of the following: prize name, image, text description, and usage link. In addition, the prizes have their own winning probabilities. Prizes are randomly selected according to the winning probability weight. Optionally, the prizes (i.e., equity resources) can be physical prizes (such as tickets, peripherals, etc.) or virtual prizes (such as audio-visual memberships, user points, prize selection times, etc.); In addition, the equity resource selection service will also set certain rules. For example, participants may need to meet certain conditions or complete certain tasks (such as the user is a new user, the user needs to order a preset product, the user reaches a cumulative number of order days, etc.) to be eligible to participate in the prize selection. This is called the resource selection rule. Optionally, the resource selection rule includes at least one of the following: the user tag is a new user tag, the user needs to place an order on any day (that is, there is a single-day order record), the user needs to place an order on at least two days, or the user's cumulative order days exceed the preset threshold (that is, there is a cumulative order record), and it is necessary to say It is clear that the single-day order record and the cumulative order record are obtained by filtering the order records. For example, the single-day order record is obtained by filtering the order records based on the first time interval and the preset commodity. The single-day order record here is the order record of the preset commodity in the first time interval. For another example, the cumulative order record is obtained by filtering the order records based on the second time interval and the preset commodity. The cumulative order record here is the order record of the preset commodity in the second time zone, wherein the preset commodity may be a commodity bound with a prize, the first time interval may be a single day, and the second time interval may be at least two days; In this regard, the data used to determine whether a user meets the resource selection rules is called resource selection data, that is, resource selection data refers to data for determining whether a user can participate in resource selection, or resource selection data can also refer to data for evaluating whether a user is eligible for resource selection. Optionally, the resource selection data includes at least one of the following: user tags, order records, and in addition, the resource selection data also includes new user tags, single-day order records, and / or cumulative order records. It should be noted that the resource selection data can also be other data related to resource selection that is set by the merchant according to other needs, and this embodiment does not limit this.

[0019] In this embodiment, in order to enhance the user's participation in the rights and interests resource selection service and enhance user perception, a resource interaction component for resource selection is configured in the page to be visited, providing users with a more convenient and efficient "entrance" for resource selection, so that when users visit the page to be visited, they can participate in the rights and interests resource selection service by interacting with the resource interaction component configured in the page to be visited. Here, in order to make the participation in the resource selection service more flexible, the resource interaction component can be configured in any page to be visited according to the needs of the service provider and the user. Optionally, the page to be visited includes the home page of the service subroutine and / or the product display page of the ordered product. That is, on the one hand, the resource interaction component can be configured in the home page of the service subroutine, and the user can select the rights and interests resource through the resource interaction component configured in the home page when visiting the home page. On the other hand, the resource interaction component can be configured in the product display page of the ordered product, and the user can select the rights and interests resource through the resource interaction component configured in the product display page after placing an order for the preset product.

[0020] In actual applications, for the case where the user is a new user, that is, the resource selection rule that the user tag is a new user tag is met, it is usually hoped that the user can select the new user rights and interests resources at the first time. At this time, the resource interaction component can be configured on the home page of the service subroutine, that is, when the user visits the home page of the service subroutine, the page access instruction can be obtained to obtain the user's resource selection data according to the page access instruction for rendering the resource interaction component. In an optional implementation manner provided in this embodiment, the page access instruction is obtained in the following manner: according to the user's access operation on the home page of the service subroutine, the page access instruction is obtained.

[0021] In addition, in the case where the user has already placed an order, in order to avoid the cumbersome operation caused by the user having to return to the home page to select the order rights and interests resources, the resource interaction component can be configured on the product display page of the ordered product, so that the user can draw the order rights and interests resources at the first time. That is, when the user completes the order and accesses the product display page of the ordered product, the page access instruction can be obtained to obtain the user's resource selection data according to the page access instruction for rendering the resource interaction component. In another optional implementation manner provided by this embodiment, the page access instruction can be obtained in the following manner: according to the user's access operation on the product display page of the ordered product in the service subroutine, the page access instruction is obtained.

[0022] It should be noted that the resource interaction component can also be configured on the home page and order page of the service subroutine at the same time, so that users can draw equity resources once when visiting the home page, and can also draw equity resources a second time after placing an order for preset products.

[0023] Step S204: determining the interaction status of each interaction item in the resource interaction component configured in the page to be accessed based on the resource selection data.

[0024] After obtaining the user's resource extraction data according to the user's page access instruction, in this step, the interactive state of each interactive item in the resource interaction component configured in the page to be accessed is determined based on the resource extraction data, wherein the resource interaction component is a component provided to the user for performing equity resource extraction. The interactive state includes one of an interactive state and a non-interactive state.

[0025] During the specific execution process, different types of resource selection services can be provided to users by configuring different interaction items in the resource interaction component. That is, different interaction items can correspond to different resource selection services, that is, to different sub-data. Different resource selection services have different resource selection rules. According to whether the user meets the rules, the interaction state of the interaction item is determined to be an interactive state or a non-interactive state. Optionally, the interactive items of this embodiment may include interactive items corresponding to different resource drawing services; when the interactive items correspond to different resource drawing services, the interactive state of the interactive items is determined according to the sub-data of the corresponding services; for example, the interactive items of this embodiment may include a first interactive item, a second interactive item and / or a third interactive item, wherein the first interactive item corresponds to a physical prize drawing service, and when the user's resource drawing data satisfies the resource drawing rules corresponding to the physical prize drawing service (i.e., the user tag is a new user tag), the interactive state of the first interactive item is determined to be an interactive state; the second interactive item corresponds to a point drawing service, and when the user's resource drawing data satisfies the resource drawing rules corresponding to the point drawing service (i.e., there are single-day order records), the interactive state of the second interactive item is determined to be an interactive state; the third interactive item corresponds to a member drawing service, and when the user's resource drawing data satisfies the resource drawing rules corresponding to the member drawing service (i.e., there are cumulative order records), the interactive state of the third interactive item is determined to be an interactive state.

[0026] It should be noted that the above description is based on the example of including the first interaction item, the second interaction item and the third interaction item. In actual applications, the interaction item may also include one or two of the above three interaction items. When one of them is included, it may not be named in the first or second manner, but may be named according to the service; when any two are included, assuming that it includes an interaction item corresponding to the point lottery service and an interaction item corresponding to the member lottery service, the interaction items may be named according to the service, or the interaction item corresponding to the point lottery service may be the first interaction item, and the interaction item corresponding to the member lottery service may be the second interaction item. This embodiment is not limited here.

[0027] In order to determine the interaction status of each interaction item, it is necessary to determine whether the user meets the corresponding resource extraction rule based on the user's resource extraction data. In this case, the interaction status of each interaction item in the resource interaction component can be determined based on the data type of the sub-data included in the user's resource extraction data. In an optional implementation provided by this embodiment, the interaction status of each interaction item in the resource interaction component configured for the page to be accessed is determined based on the resource extraction data in the following manner: Identifying the data type of the sub-data included in the resource selection data; The interaction status of each interaction item is determined based on the data type and the resource selection rule corresponding to the data type.

[0028] Optionally, the data type includes one or more of a tag type and an order record type. Specifically, in the process of determining the interactive status of each interactive item in the resource interactive component configured in the page to be accessed based on the resource selection data, the data type of the sub-data contained in the resource selection data can be identified. If the data type is a tag type, the interactive status of the first interactive item is determined according to the tag type and the resource selection rule corresponding to the tag type (such as the user tag is a new user tag). That is, if the data type of the sub-data is a tag type, and the sub-data is new user tag data, the interactive status of the first interactive item corresponding to the tag type is determined to be an interactive state; if the data type of the sub-data is a tag type, and the sub-data is ordinary user tag data, the interactive status of the first interactive item corresponding to the tag type is determined to be a non-interactive state.

[0029] If the data type is an order record type, the interaction status of the second interaction item and the third interaction item is determined according to the order record type and the resource extraction rule corresponding to the order record type (such as the existence of a single-day order record and / or cumulative order record). In addition, if the data type is a tag type and an order record type, the interaction status of the first interaction item, the second interaction item, and the third interaction item are determined at the same time. For example, if the resource extraction data contains three sub-data, namely user tags, single-day order records, and cumulative order records, the interaction status of the first interaction item, the second interaction item, and the third interaction item is determined to be an interactive state.

[0030] During the specific execution process, in the process of determining the interaction status of each interaction item in the resource interaction component configured for the page to be visited based on the resource extraction data, the interaction status of the first interaction item in the resource interaction component configured for the page to be visited can also be determined when it is determined that the acquired resource extraction data contains a new user tag. In an optional implementation manner provided by this embodiment, the interaction status of each interaction item in the resource interaction component configured for the page to be visited is determined based on the resource extraction data in the following manner: Extracting new user tags contained in the resource selection data; The interactive state of the first interactive item in the resource interaction component is determined to be an interactive state based on the new user tag.

[0031] Specifically, a new user tag included in the resource selection data can be extracted, and the interaction state of the first interactive item in the resource interaction component is determined to be an interactive state based on the new user tag. In addition, if no new user tag is extracted, the interaction state of the first interactive item is determined to be a non-interactive state.

[0032] During the specific execution process, when it is determined that the acquired resource extraction data contains a single-day order record, the interaction state of the second interaction item in the resource interaction component can also be determined based on the single-day order record. In an optional implementation provided by this embodiment, the interaction state of each interaction item in the resource interaction component configured for the page to be accessed is determined based on the resource extraction data in the following manner: Extracting the single-day order records contained in the resource selection data; The interaction state of the second interaction item in the resource interaction component is determined as an interactive state based on the single-day order record.

[0033] Specifically, the single-day order record contained in the resource selection data can be extracted, and the interaction state of the second interaction item in the resource interaction component is determined to be an interactive state based on the single-day order record. In addition, different second interaction sub-items can be configured according to the user's order day, and the interaction state of the second interaction sub-item is determined according to the order day corresponding to the single-day order record, that is: extract the single-day order record contained in the resource selection data, and determine the interaction state of the second interaction sub-item corresponding to the order day in the resource interaction component as an interactive state based on the order day in the single-day order record. For example, if the order day in the single-day order record is yesterday, then the interaction state of the second interaction sub-item yesterday is determined to be an interactive state. In the case where the order day in the single-day order record is multiple order days, the interaction state of the second interaction sub-item corresponding to each of the multiple order days is determined based on the multiple order days. For example, if the order day in the single-day order record is yesterday and today, then it is determined that the interaction state of the second interaction sub-item yesterday and the interaction state of the second interaction sub-item today are both interactive states.

[0034] Further, when it is determined that the acquired resource extraction data contains not only the single-day order record but also the new user tag, the interaction state of the first interaction item in the resource interaction component configured for the page to be accessed can also be determined based on the new user tag. In an optional implementation provided by this embodiment, the interaction state of each interaction item in the resource interaction component configured for the page to be accessed is determined based on the resource extraction data in the following manner: Extracting new user tags contained in the resource selection data; The interactive state of the first interactive item in the resource interaction component is determined as an interactive state based on the new user tag.

[0035] For example, new user tags and daily order records contained in the resource selection data are extracted, and based on the new user tags and daily order records, it is determined that the interaction state of the first interaction item and the interaction state of the second interaction item in the resource interaction component are both in an interactive state.

[0036] During the specific execution process, when it is determined that the acquired resource extraction data contains cumulative order records, the interaction state of the third interaction item in the resource interaction component can also be determined based on the cumulative order records. In an optional implementation provided by this embodiment, the interaction state of each interaction item in the resource interaction component configured for the page to be accessed is determined based on the resource extraction data in the following manner: Extracting the accumulated order records contained in the resource selection data; The interactive state of the third interactive item in the resource interaction component is determined to be an interactive state based on the accumulated order data.

[0037] Further, when it is determined that the acquired resource extraction data includes not only cumulative order records but also single-day order records, the interaction state of the second interaction item in the resource interaction component of the page to be accessed configuration may be determined based on the single-day order records. In an optional implementation provided by this embodiment, the interaction state of each interaction item in the resource interaction component of the page to be accessed configuration is determined based on the resource extraction data in the following manner: Extracting the single-day order records contained in the resource selection data; The interaction state of the second interaction item in the resource interaction component is determined as an interactive state based on the single-day order record.

[0038] For example, the cumulative order records and daily order records contained in the resource selection data are extracted, and based on the cumulative order records and daily order records, it is determined that the interaction state of the third interaction item in the resource interaction component and the interaction state of the second interaction item are both in an interactive state.

[0039] In addition, when it is determined that the acquired resource extraction data includes new user tags, single-day order records, and cumulative order records, the interaction status of each interaction item in the resource interaction component configured for the page to be accessed based on the resource extraction data is determined, including: Extracting new user tags, daily order records, and cumulative order records contained in the resource selection data; Based on the new user tag, the single-day order record, and the cumulative order record, it is determined that the interaction status of the first interaction item, the second interaction item, and the third interaction item in the resource interaction component is an interactive state.

[0040] It should be noted that the above-mentioned multiple implementation methods for determining the interaction status of each interactive item in the resource interaction component of the page to be visited configuration based on the resource selection data can be implemented in any one way according to actual needs, or any multiple methods can be combined according to actual needs, which is not limited in this embodiment; among them, the interaction status of the interactive items that have not been determined can be set to a non-interactive state.

[0041] Step S206: Render the resource interaction component according to the rendering parameters corresponding to the interaction state, and send the page to be accessed including the resource interaction component obtained by rendering to the user terminal.

[0042] After determining the interaction status of each interaction item in the resource interaction component configured in the to-be-visited page based on the resource extraction data, in this step, the resource interaction component is rendered according to the rendering parameters corresponding to the interaction status, and the to-be-visited page containing the rendered resource interaction component is sent to the user terminal.

[0043] During the specific execution process, for the above situation where the interaction state of the first interaction item and the interaction state of the second interaction item are simultaneously determined as the interactive state, the resource interaction component can be rendered according to the rendering parameters corresponding to the interactive state when the component template of the resource interaction component is determined. In an optional implementation manner provided by this embodiment, the resource interaction component is rendered according to the rendering parameters corresponding to the interactive state in the following manner: Determining a component template of the resource interaction component; The first interactive item and the second interactive item in the interactive state are rendered to the component template according to the rendering parameters corresponding to the interactive state of the first interactive item and the rendering parameters corresponding to the interactive state of the second interactive item.

[0044] Specifically, when it is determined that the interaction states of the first interactive item and the second interactive item are both in an interactive state, a component template of the resource interaction component is determined, and the first interactive item and the second interactive item in the interactive state are rendered to the component template according to the rendering parameters corresponding to the interactive state of the first interactive item and the rendering parameters corresponding to the interactive state of the second interactive item.

[0045] It should be noted that it is also possible to render any interactive item in the resource interaction component that is in an interactive state individually, or to render the interactive items in the resource interaction component in pairs, or to render the three interactive items in the resource interaction component at the same time. The specific rendering process can refer to the above. In addition, for the interactive items in the non-interactive state in the resource interaction component, rendering can also be performed based on the rendering parameters corresponding to the non-interactive items.

[0046] like Figure 3As shown in the displayed page to be visited, in the resource interaction component obtained by rendering, the interaction status of the first interaction item, the target second interaction item, and the third interaction item are all in an interactive state, and the interaction status of the remaining second interaction items is a non-interactive state. Among them, the interaction status of the target second interaction item in the interactive state is determined based on the order record with the order date of today in the single-day order record, and the interaction status of the remaining second interaction items is determined based on the order record with the order date of the previous day and yesterday in the single-day order record.

[0047] Optionally, the sending of the to-be-visited page containing the resource interaction component obtained by rendering to the user terminal includes: sending the rendered home page of the service subroutine containing the resource interaction component to the user terminal. In addition, the sending of the to-be-visited page containing the resource interaction component obtained by rendering to the user terminal includes: sending the rendered product display page containing the resource interaction component to the user terminal.

[0048] Step S208: According to the interaction instruction sent by the user terminal for the target interaction item in the resource interaction component obtained by rendering, a selection process is performed on the equity resource corresponding to the target interaction item.

[0049] After rendering the resource interaction component according to the rendering parameters corresponding to the interaction state and sending the page to be visited containing the rendered resource interaction component to the user terminal, in this step, the equity resources corresponding to the target interaction item are selected according to the interaction instructions sent by the user terminal for the target interaction item in the rendered resource interaction component.

[0050] Optionally, the target interaction item includes the interaction item in the resource interaction component that is in an interactive state and selected by the user. In addition, if the user simultaneously selects at least two target interaction items in the resource interaction component, the equity resources corresponding to the target interaction items are selected respectively.

[0051] During the specific implementation process, during the process of selecting the equity resources, the corresponding equity resources may be selected according to different target interaction items. In an optional implementation provided by this embodiment, the equity resources corresponding to the target interaction items are selected in the following manner: Call the resource selection interface to perform the selection process of the equity resources corresponding to the target interaction item to obtain the selection result; A display page including the lottery result is returned to the user terminal, and the lottery result is transferred according to a resource transfer path corresponding to the lottery result.

[0052] Optionally, the lottery result may be one or more of physical prizes, user points, and membership benefits, wherein the resource transfer path corresponding to the physical prizes may be transferring the lottery results according to the transfer address, the resource transfer path corresponding to the user points may be transferring the user points to the user's points account, and the resource transfer path corresponding to the membership benefits may be opening up the permissions corresponding to the membership benefits to the user.

[0053] For example, if the target interactive item is the first interactive item, the resource selection interface is called to perform the selection process of the rights and interests resources corresponding to the first interactive item, obtain physical prizes, return a display page containing the prize information of the physical prizes to the user terminal, generate a path acquisition page according to the user's receiving instruction and send it to the user terminal, and transfer the physical goods according to the transfer address obtained based on the path acquisition page; if the target interactive item is the second interactive item, the resource selection interface is called to perform the selection process of the rights and interests resources corresponding to the second interactive item, obtain user points, return a display page containing user points to the user terminal, and transfer the user points to the user's points account; if the target interactive item is the third interactive item, the resource selection interface is called to perform the selection process of the rights and interests resources corresponding to the third interactive item, obtain member rights, the user terminal returns a display page containing the rights and interests information of the member rights and interests, and opens the member rights corresponding to the member rights and interests to the user. It should be noted that the selection results of the above-mentioned interactive items can be combined according to actual conditions, and this embodiment is not limited here.

[0054] To summarize, the one or more rights resource processing methods provided in this embodiment obtain the user's resource selection data according to the user's page access instructions during the user's page access process, determine the interaction status of each interaction item in the resource interaction component configured in the page to be accessed based on the resource selection data, render the resource interaction component according to the rendering parameters corresponding to the interaction status, and send the page to be accessed containing the rendered resource interaction component to the user terminal to enhance the user's perception of the selectable resources, and perform the selection of the rights resources corresponding to the target interaction item according to the interaction instructions sent by the user terminal for the target interaction item in the rendered resource interaction component, thereby providing users with a wealth of rights resource selection entrances, improving the flexibility of resource selection, and enhancing the user's purchase participation and interest.

[0055] Furthermore, in the process of determining the interaction status of each interaction item in the resource interaction component configured in the page to be accessed based on the resource selection data, the data type of the sub-data contained in the resource selection data is determined, and the interaction status of each interaction item is determined based on the data type and the resource selection rules corresponding to the data type. It is judged from multiple angles whether the user meets the resource selection rules, thereby enhancing the reliability of the data and the comprehensiveness of the resource selection.

[0056] The implementation process of the one equity resource processing method provided above can be executed by the component server, and the implementation process of another equity resource processing method provided in the following method embodiment can be executed by the user terminal. The two can cooperate with each other during the execution process. Therefore, when reading the above implementation process, you can refer to the corresponding content of the following another equity resource processing method embodiment. Correspondingly, when reading the following another equity resource processing method embodiment, you can also refer to the corresponding content of the above method embodiment.

[0057] The following takes the application of a method for processing equity resources provided in this embodiment in a marketing scenario as an example. Figure 4 The equity resource processing method provided in this embodiment is further described. The equity resource processing method applied to the marketing scenario specifically includes the following steps.

[0058] Step S404: acquiring the user's resource selection data according to the user's page access instruction.

[0059] Step S406: determine the data type of the sub-data included in the resource selection data.

[0060] Step S408: determining the interaction status of each interaction item based on the data type and the resource selection rule corresponding to the data type.

[0061] Step S410: Rendering the resource interaction component according to the rendering parameters corresponding to the interactive state of the interactive item and the rendering parameters corresponding to the non-interactive state of the non-interactive item.

[0062] Step S412: sending the home page including the resource interaction component obtained by rendering to the user terminal.

[0063] Optionally, step S412 may also be replaced by sending the product display page including the rendered resource interaction component to the user terminal.

[0064] Step S418, calling the resource selection interface to perform selection processing on the equity resources corresponding to the target interactive item, and obtaining the selection result.

[0065] Step S420, returning a display page containing the lottery results to the user terminal, and transferring the lottery results according to the resource transfer path corresponding to the lottery results.

[0066] It should be noted that any one or any combination of steps S404 to S412, and steps S418 to S420, can be combined with any one or any combination of steps S202 to S208 to form a new implementation method according to the needs of implementation deployment; in addition, according to the needs of actual deployment, any one or any combination of technical features in steps S404 to S412, and steps S418 to S420 can be selected and combined with any one or more technical features provided by steps S202 to S208 to form a new implementation method; or, any one or any combination of technical features in steps S404 to S412, and steps S418 to S420 can be replaced with any one or more technical features provided by steps S202 to S208 to form a new implementation method according to the needs of actual deployment, which will not be repeated here.

[0067] The above steps S404 to S412, and steps S418 to S420 provided in this embodiment are executed by the component server. It should be noted that the above steps S404 to S412, and steps S418 to S420 executed by the component server and steps S402, steps S414 to S416, and step S422 executed by the user terminal in the following embodiment can cooperate with each other during the execution process. Therefore, when reading this embodiment, please refer to the corresponding contents of steps S402, steps S414 to S416, and step S422 provided in the following method embodiment, and when reading the following method embodiment, please refer to the corresponding contents of steps S404 to S412, and steps S418 to S420 provided in this embodiment.

[0068] One or more embodiments of another equity resource processing method provided in this specification are as follows: Reference Figure 5 Another equity resource processing method provided in this embodiment can be applied to a user terminal, and specifically includes steps S502 to S506.

[0069] Step S502: Obtain and send the user's page access instruction.

[0070] In actual applications, in order to improve transaction results and enhance user purchase participation and fun, merchants will configure some equity resource selection services to promote product sales, such as marketing prize selection activities. This equity resource selection service usually sets up an equity resource pool, namely the prize pool. The prizes in the prize pool are bound to the preset products. Users can participate in the equity resource selection service only when they have purchased the preset products. It should be noted that the prizes in the prize pool have their own prize information, which includes at least one of the following: prize name, image, text description, and usage link. In addition, the prizes have their own winning probabilities. Prizes are randomly selected according to the winning probability weight. Optionally, the prizes (i.e., equity resources) can be physical prizes (such as tickets, peripherals, etc.) or virtual prizes (such as audio-visual memberships, user points, prize selection times, etc.); In addition, the equity resource selection service will also set certain rules. For example, participants may need to meet certain conditions or complete certain tasks (such as the user is a new user, the user needs to order a preset product, the user reaches a cumulative number of order days, etc.) to be eligible to participate in the prize selection. This is called the resource selection rule. Optionally, the resource selection rule includes at least one of the following: the user tag is a new user tag, the user needs to place an order on any day (that is, there is a single-day order record), the user needs to place an order for at least two days or the user's cumulative order days exceed the preset threshold (that is, there is a cumulative order record), and it needs to be said It is clear that the single-day order record and the cumulative order record are obtained by filtering the order records. For example, the single-day order record is obtained by filtering the order records based on the first time interval and the preset commodity. The single-day order record here is the order record of the preset commodity in the first time interval. For another example, the cumulative order record is obtained by filtering the order records based on the second time interval and the preset commodity. The cumulative order record here is the order record of the preset commodity in the second time zone, wherein the preset commodity may be a commodity bound with a prize, the first time interval may be a single day, and the second time interval may be at least two days; In this regard, the data used to determine whether a user meets the resource selection rules is called resource selection data, that is, resource selection data refers to data for determining whether a user can participate in resource selection, or resource selection data can also refer to data for evaluating whether a user is eligible for resource selection. Optionally, the resource selection data includes at least one of the following: user tags, order records, and in addition, the resource selection data also includes new user tags, single-day order records, and / or cumulative order records. It should be noted that the resource selection data can also be other data related to resource selection that is set by the merchant according to other needs, and this embodiment does not limit this.

[0071] In this embodiment, in order to enhance the user's participation in the rights and interests resource selection service and enhance user perception, a resource interaction component for resource selection is configured in the page to be visited, providing users with a more convenient and efficient "entrance" for resource selection, so that when users visit the page to be visited, they can participate in the rights and interests resource selection service by interacting with the resource interaction component configured in the page to be visited. Here, in order to make the participation in the resource selection service more flexible, the resource interaction component can be configured in any page to be visited according to the needs of the service provider and the user. Optionally, the page to be visited includes the home page of the service subroutine and / or the product display page of the ordered product. That is, on the one hand, the resource interaction component can be configured in the home page of the service subroutine, and the user can select the rights and interests resource through the resource interaction component configured in the home page when visiting the home page. On the other hand, the resource interaction component can be configured in the product display page of the ordered product, and the user can select the rights and interests resource through the resource interaction component configured in the product display page after placing an order for the preset product.

[0072] In actual applications, for the case where the user is a new user, that is, the resource selection rule that the user tag is a new user tag is met, it is usually hoped that the user can select the new user rights and interests resources at the first time. At this time, the resource interaction component can be configured on the home page of the service subroutine, that is, when the user visits the home page of the service subroutine, the page access instruction can be obtained to obtain the user's resource selection data according to the page access instruction for rendering the resource interaction component. In an optional implementation manner provided in this embodiment, the page access instruction is obtained in the following manner: according to the user's access operation on the home page of the service subroutine, the page access instruction is obtained.

[0073] In addition, in the case where the user has already placed an order, in order to avoid the cumbersome operation caused by the user having to return to the home page to select the order rights and interests resources, the resource interaction component can be configured on the product display page of the ordered product, so that the user can draw the order rights and interests resources at the first time. That is, when the user completes the order and accesses the product display page of the ordered product, the page access instruction can be obtained to obtain the user's resource selection data according to the page access instruction for rendering the resource interaction component. In another optional implementation manner provided by this embodiment, the page access instruction can be obtained in the following manner: according to the user's access operation on the product display page of the ordered product in the service subroutine, the page access instruction is obtained.

[0074] It should be noted that the resource interaction component can also be configured on the home page and order page of the service subroutine at the same time, so that users can draw equity resources once when visiting the home page, and can also draw equity resources a second time after placing an order for preset products.

[0075] Step S504: receiving and displaying a page to be accessed that includes the resource interaction component obtained through rendering.

[0076] Optionally, the resource interaction component is rendered by rendering parameters corresponding to the interaction status of each configured interaction item; the interaction status is determined based on the resource selection data of the user.

[0077] During the specific implementation process, different types of resource selection services can be provided to users by configuring various interaction items in the resource interaction component. That is, different interaction items can correspond to different resource selection services, and different resource selection services have different resource selection rules. According to whether the user meets the rules, the interaction state of the interaction item is determined to be an interactive state or a non-interactive state.

[0078] For example, the first interactive item corresponds to a physical prize lottery service. When the user's resource lottery data meets the resource lottery rules corresponding to the physical prize lottery service (that is, the user tag is a new user tag), the interaction state of the first interactive item is determined to be an interactive state; the second interactive item corresponds to a point lottery service. When the user's resource lottery data meets the resource lottery rules corresponding to the point lottery service (that is, there are single-day order records), the interaction state of the second interactive item is determined to be an interactive state; the third interactive item corresponds to a member lottery service. When the user's resource lottery data meets the resource lottery rules corresponding to the member lottery service (that is, there are cumulative order records), the interaction state of the third interactive item is determined to be an interactive state.

[0079] In order to determine the interaction status of each interaction item, it is necessary to determine whether the user meets the corresponding resource extraction rule based on the user's resource extraction data. In this case, the interaction status of each interaction item in the resource interaction component can be determined based on the data type of the sub-data included in the user's resource extraction data. In an optional implementation provided by this embodiment, the interaction status of each interaction item in the resource interaction component configured for the page to be accessed is determined based on the resource extraction data in the following manner: Identifying the data type of the sub-data included in the resource selection data; The interaction status of each interaction item is determined based on the data type and the resource selection rule corresponding to the data type.

[0080] Optionally, the data type includes one or more of a tag type and an order record type. Specifically, in the process of determining the interaction status of each interaction item in the resource interaction component configured in the to-be-accessed page based on the resource extraction data, the data type of the sub-data contained in the resource extraction data can be identified. If the data type is a tag type, the interaction status of the first interaction item is determined according to the tag type and the resource extraction rule corresponding to the tag type (such as the user tag is a new user tag). If the data type is an order record type, the interaction status of the second interaction item and the third interaction item is determined according to the order record type and the resource extraction rule corresponding to the order record type (such as the existence of a single-day order record and / or cumulative order record). In addition, if the data type is a tag type and an order record type, the interaction status of the first interaction item, the second interaction item, and the third interaction item are determined at the same time. For example, if the resource extraction data contains three sub-data, namely, user tags, single-day order records, and cumulative order records, the interaction status of the first interaction item, the second interaction item, and the third interaction item is determined to be an interactive state.

[0081] During the specific execution process, in the process of determining the interaction status of each interaction item in the resource interaction component configured for the page to be visited based on the resource extraction data, the interaction status of the first interaction item in the resource interaction component configured for the page to be visited can also be determined when it is determined that the acquired resource extraction data contains a new user tag. In an optional implementation manner provided by this embodiment, the interaction status of each interaction item in the resource interaction component configured for the page to be visited is determined based on the resource extraction data in the following manner: Extracting new user tags contained in the resource selection data; The interactive state of the first interactive item in the resource interaction component is determined to be an interactive state based on the new user tag.

[0082] Specifically, a new user tag included in the resource selection data can be extracted, and the interaction state of the first interactive item in the resource interaction component is determined to be an interactive state based on the new user tag. In addition, if no new user tag is extracted, the interaction state of the first interactive item is determined to be a non-interactive state.

[0083] During the specific execution process, when it is determined that the acquired resource extraction data contains a single-day order record, the interaction state of the second interaction item in the resource interaction component can also be determined based on the single-day order record. In an optional implementation provided by this embodiment, the interaction state of each interaction item in the resource interaction component configured for the page to be accessed is determined based on the resource extraction data in the following manner: Extracting the single-day order records contained in the resource selection data; The interaction state of the second interaction item in the resource interaction component is determined as an interactive state based on the single-day order record.

[0084] Specifically, the single-day order record contained in the resource selection data can be extracted, and the interaction state of the second interaction item in the resource interaction component is determined to be an interactive state based on the single-day order record. In addition, different second interaction sub-items can be configured according to the user's order day, and the interaction state of the second interaction sub-item is determined according to the order day corresponding to the single-day order record, that is: extract the single-day order record contained in the resource selection data, and determine the interaction state of the second interaction sub-item corresponding to the order day in the resource interaction component as an interactive state based on the order day in the single-day order record. For example, if the order day in the single-day order record is yesterday, then the interaction state of the second interaction sub-item yesterday is determined to be an interactive state. In the case where the order day in the single-day order record is multiple order days, the interaction state of the second interaction sub-item corresponding to each of the multiple order days is determined based on the multiple order days. For example, if the order day in the single-day order record is yesterday and today, then it is determined that the interaction state of the second interaction sub-item yesterday and the interaction state of the second interaction sub-item today are both interactive states.

[0085] Further, when it is determined that the acquired resource extraction data contains not only the single-day order record but also the new user tag, the interaction state of the first interaction item in the resource interaction component configured for the page to be accessed can also be determined based on the new user tag. In an optional implementation provided by this embodiment, the interaction state of each interaction item in the resource interaction component configured for the page to be accessed is determined based on the resource extraction data in the following manner: Extracting new user tags contained in the resource selection data; The interactive state of the first interactive item in the resource interaction component is determined as an interactive state based on the new user tag.

[0086] For example, new user tags and daily order records contained in the resource selection data are extracted, and based on the new user tags and daily order records, it is determined that the interaction state of the first interaction item and the interaction state of the second interaction item in the resource interaction component are both in an interactive state.

[0087] During the specific execution process, when it is determined that the acquired resource extraction data contains cumulative order records, the interaction state of the third interaction item in the resource interaction component can also be determined based on the cumulative order records. In an optional implementation provided by this embodiment, the interaction state of each interaction item in the resource interaction component configured for the page to be accessed is determined based on the resource extraction data in the following manner: Extracting the accumulated order records contained in the resource selection data; The interactive state of the third interactive item in the resource interaction component is determined to be an interactive state based on the accumulated order data.

[0088] Further, when it is determined that the acquired resource extraction data includes not only cumulative order records but also single-day order records, the interaction state of the second interaction item in the resource interaction component of the page to be accessed configuration may be determined based on the single-day order records. In an optional implementation provided by this embodiment, the interaction state of each interaction item in the resource interaction component of the page to be accessed configuration is determined based on the resource extraction data in the following manner: Extracting the single-day order records contained in the resource selection data; The interaction state of the second interaction item in the resource interaction component is determined as an interactive state based on the single-day order record.

[0089] For example, the cumulative order records and daily order records contained in the resource selection data are extracted, and based on the cumulative order records and daily order records, it is determined that the interaction state of the third interaction item in the resource interaction component and the interaction state of the second interaction item are both in an interactive state.

[0090] In addition, when it is determined that the acquired resource extraction data includes new user tags, single-day order records, and cumulative order records, the interaction status of each interaction item in the resource interaction component configured for the page to be accessed based on the resource extraction data is determined, including: Extracting new user tags, daily order records, and cumulative order records contained in the resource selection data; Based on the new user tag, the single-day order record, and the cumulative order record, it is determined that the interaction status of the first interaction item, the second interaction item, and the third interaction item in the resource interaction component is an interactive state.

[0091] It should be noted that the above-mentioned multiple implementation methods for determining the interaction status of each interactive item in the resource interaction component of the page to be visited configuration based on the resource selection data can be implemented in any one way according to actual needs, or any multiple methods can be combined according to actual needs, which is not limited in this embodiment; among them, the interaction status of the interactive items that have not been determined can be set to a non-interactive state.

[0092] During the specific execution process, for the above situation where the interaction state of the first interaction item and the interaction state of the second interaction item are simultaneously determined as the interactive state, the resource interaction component can be rendered according to the rendering parameters corresponding to the interactive state when the component template of the resource interaction component is determined. In an optional implementation manner provided by this embodiment, the resource interaction component is rendered according to the rendering parameters corresponding to the interactive state in the following manner: Determining a component template of the resource interaction component; The first interactive item and the second interactive item in the interactive state are rendered to the component template according to the rendering parameters corresponding to the interactive state of the first interactive item and the rendering parameters corresponding to the interactive state of the second interactive item.

[0093] Specifically, when it is determined that the interaction states of the first interactive item and the second interactive item are both in an interactive state, a component template of the resource interaction component is determined, and the first interactive item and the second interactive item in the interactive state are rendered to the component template according to the rendering parameters corresponding to the interactive state of the first interactive item and the rendering parameters corresponding to the interactive state of the second interactive item.

[0094] It should be noted that it is also possible to render any interactive item in the resource interaction component that is in an interactive state individually, or to render the interactive items in the resource interaction component in pairs, or to render the three interactive items in the resource interaction component at the same time. The specific rendering process can refer to the above. In addition, for the interactive items in the non-interactive state in the resource interaction component, rendering can also be performed based on the rendering parameters corresponding to the non-interactive items.

[0095] like Figure 3 As shown in the displayed page to be visited, in the resource interaction component obtained by rendering, the interaction status of the first interaction item, the target second interaction item, and the third interaction item are all in an interactive state, and the interaction status of the remaining second interaction items is a non-interactive state. Among them, the interaction status of the target second interaction item in the interactive state is determined based on the order record with the order date of today in the single-day order record, and the interaction status of the remaining second interaction items is determined based on the order record with the order date of the previous day and yesterday in the single-day order record.

[0096] Optionally, the receiving and displaying of the to-be-visited page containing the resource interaction component obtained by rendering includes: receiving and displaying the home page of the service subroutine containing the resource interaction component obtained by rendering. In addition, the receiving and displaying of the to-be-visited page containing the resource interaction component obtained by rendering includes: receiving and displaying the product display page containing the resource interaction component obtained by rendering.

[0097] Step S506: Obtain and send the interaction instruction of the accessing user to the target interaction item in the resource interaction component to perform a lottery process of the equity resource corresponding to the target interaction item.

[0098] In an optional implementation manner provided by this embodiment, the equity resource corresponding to the target interaction item is selected in the following manner: The returned display page containing the selection result is received and displayed; the selection result is obtained by calling the resource selection interface to perform a selection process on the equity resource corresponding to the target interactive item.

[0099] To summarize, the one or more rights and interests resource processing methods provided in this embodiment obtain and send the user's page access instructions during the user's page access process, receive and display the page to be accessed containing the rendered resource interaction component, obtain and send the visiting user's interaction instructions for the target interaction item in the resource interaction component, so as to perform the selection and processing of the rights and interests resources corresponding to the target interaction item, provide users with a wealth of rights and interests resource selection entrances, improve the flexibility of resource selection, and enhance users' purchase participation and interest.

[0100] Furthermore, in the process of determining the interaction status of each interaction item in the resource interaction component configured in the page to be accessed based on the resource selection data, the data type of the sub-data contained in the resource selection data is determined, and the interaction status of each interaction item is determined based on the data type and the resource selection rules corresponding to the data type. It is judged from multiple angles whether the user meets the resource selection rules, thereby enhancing the reliability of the data and the comprehensiveness of the resource selection.

[0101] The following takes the application of a method for processing equity resources provided in this embodiment in a marketing scenario as an example. Figure 4 The equity resource processing method provided in this embodiment is further described. The equity resource processing method applied to the marketing scenario specifically includes the following steps.

[0102] Step S402: According to the user's access operation to the home page of the service subprogram, a page access instruction is obtained and sent.

[0103] Optionally, based on the user's access operation to the product display page of the ordered product in the service subroutine, a page access instruction is obtained and sent.

[0104] Step S414, receiving and displaying the home page including the resource interaction component obtained by rendering.

[0105] Optionally, a product display page including the rendered resource interaction component is received and displayed.

[0106] Step S416: Obtain and send the interaction instruction of the accessing user to the target interaction item in the resource interaction component.

[0107] Step S422, receiving and displaying the display page of the lottery results.

[0108] It should be noted that any one or any combination of steps in step S402, steps S414 to step S416 and step S422 can be combined with any one or any combination of steps in the above steps S502 to step S506 to form a new implementation method according to the needs of implementation deployment; in addition, according to the needs of actual deployment, any one or any combination of technical features in steps S402, steps S414 to step S416 and step S422 can be selected and combined with any one or more technical features provided in the above steps S502 to step S506 to form a new implementation method; or, any one or any combination of technical features in steps S402, steps S414 to step S416 and step S422 can be replaced with any one or more technical features provided in the above steps S502 to step S506 to form a new implementation method according to the needs of actual deployment, which will not be repeated here.

[0109] An embodiment of a rights resource processing device provided in this specification is as follows: In the above-mentioned embodiment, a method for processing rights and interests resources is provided, and correspondingly, a device for processing rights and interests resources is also provided, which will be described below with reference to the accompanying drawings.

[0110] Reference Figure 6 , which shows a schematic diagram of an embodiment of a rights resource processing device provided in this embodiment.

[0111] Since the device embodiment corresponds to the method embodiment, the description is relatively simple, and the relevant parts can refer to the corresponding description of the method embodiment provided above. The device embodiment described below is only illustrative.

[0112] This embodiment provides a rights resource processing device, which can be applied to a server, and the device includes: The data acquisition module 602 is configured to acquire resource selection data of the user according to the page access instruction of the user; An interaction state determination module 604 is configured to determine the interaction state of each interaction item in the resource interaction component configured in the page to be accessed based on the resource extraction data; The page sending module 606 is configured to render the resource interaction component according to the rendering parameters corresponding to the interaction state, and send the to-be-accessed page including the resource interaction component obtained by rendering to the user terminal; The resource extraction module 608 is configured to extract the equity resources corresponding to the target interaction item in the resource interaction component obtained by rendering according to the interaction instruction sent by the user terminal.

[0113] Another embodiment of a rights resource processing device provided in this specification is as follows: In the above-mentioned embodiment, another equity resource processing method is provided, and correspondingly, another equity resource processing device is also provided, which is described below with reference to the accompanying drawings.

[0114] Reference Figure 7 , which shows a schematic diagram of another equity resource processing device embodiment provided by this embodiment.

[0115] Since the device embodiment corresponds to the method embodiment, the description is relatively simple, and the relevant parts can refer to the corresponding description of the method embodiment provided above. The device embodiment described below is only illustrative.

[0116] This embodiment provides another equity resource processing device, which can be run on a user terminal, and the device includes: The instruction acquisition module 702 is configured to acquire the user's page access instruction and send it; The page display module 704 is configured to receive and display a to-be-accessed page including a resource interaction component obtained by rendering; the resource interaction component is rendered by rendering parameters corresponding to the interaction status of each configured interaction item; the interaction status is determined based on the resource selection data of the user; The instruction sending module 706 is configured to obtain and send the interaction instruction of the accessing user to the target interaction item in the resource interaction component, so as to perform a lottery process of the equity resource corresponding to the target interaction item.

[0117] A server embodiment provided in this specification is as follows: Corresponding to the above-described method for processing equity resources, based on the same technical concept, one or more embodiments of this specification further provide a server, which is used to execute the above-provided method for processing equity resources. Figure 8 A schematic diagram of the structure of a server provided for one or more embodiments of this specification.

[0118] This embodiment provides a server, including: like Figure 8As shown, the server may have relatively large differences due to different configurations or performances, and may include one or more processors 801 and memory 802, and the memory 802 may store one or more storage applications or data. Among them, the memory 802 can be a short-term storage or a persistent storage. The application stored in the memory 802 may include one or more modules (not shown in the figure), and each module may include a series of computer executable instructions in the server. Furthermore, the processor 801 can be configured to communicate with the memory 802 and execute a series of computer executable instructions in the memory 802 on the server. The server may also include one or more power supplies 803, one or more wired or wireless network interfaces 804, and one or more input / output interfaces 805.

[0119] In a specific embodiment, the server includes a memory and one or more programs, wherein the one or more programs are stored in the memory, and the one or more programs may include one or more modules, and each module may include a series of computer executable instructions in the server, and the one or more programs are configured to be executed by one or more processors, including computer executable instructions for performing the following: According to the user's page access instruction, obtaining the user's resource selection data; Determine the interaction status of each interaction item in the resource interaction component configured in the page to be accessed based on the resource extraction data; Rendering the resource interaction component according to the rendering parameters corresponding to the interaction state, and sending the page to be accessed including the resource interaction component obtained by rendering to the user terminal; According to the interaction instruction sent by the user terminal for the target interaction item in the resource interaction component obtained by the rendering, the equity resource corresponding to the target interaction item is selected.

[0120] An embodiment of a user terminal provided in this specification is as follows: Corresponding to the other equity resource processing method described above, based on the same technical concept, one or more embodiments of this specification also provide a user terminal, which is used to execute the other equity resource processing method provided above. Fig. 9 A schematic diagram of the structure of a user terminal provided in one or more embodiments of this specification.

[0121] This embodiment provides a user terminal, including: like Fig. 9As shown, the user terminal may have relatively large differences due to different configurations or performances, and may include one or more processors 901 and memory 902, and the memory 902 may store one or more storage applications or data. Among them, the memory 902 may be a temporary storage or a permanent storage. The application stored in the memory 902 may include one or more modules (not shown in the figure), and each module may include a series of computer executable instructions in the user terminal. Furthermore, the processor 901 may be configured to communicate with the memory 902 and execute a series of computer executable instructions in the memory 902 on the user terminal. The user terminal may also include one or more power supplies 903, one or more wired or wireless network interfaces 904, one or more input / output interfaces 905, and one or more keyboards 906.

[0122] In a specific embodiment, the user terminal includes a memory and one or more programs, wherein the one or more programs are stored in the memory, and the one or more programs may include one or more modules, and each module may include a series of computer executable instructions in the user terminal, and the one or more programs are configured to be executed by one or more processors, including computer executable instructions for performing the following: Get the user's page access instruction and send it; Receiving and displaying a page to be visited containing a resource interaction component obtained by rendering; the resource interaction component is rendered by rendering parameters corresponding to the interaction status of each configured interaction item; the interaction status is determined based on the resource selection data of the user; The interaction instruction of the accessing user to the target interaction item in the resource interaction component is obtained and sent to perform a lottery process of the equity resource corresponding to the target interaction item.

[0123] An embodiment of a computer-readable storage medium provided in this specification is as follows: Corresponding to the above-described method for processing equity resources, based on the same technical concept, one or more embodiments of this specification also provide a computer-readable storage medium.

[0124] The computer-readable storage medium provided in this embodiment is used to store computer-executable instructions, and the computer-executable instructions implement the following process when executed: According to the user's page access instruction, obtaining the user's resource selection data; Determine the interaction status of each interaction item in the resource interaction component configured in the page to be accessed based on the resource extraction data; Rendering the resource interaction component according to the rendering parameters corresponding to the interaction state, and sending the page to be accessed including the resource interaction component obtained by rendering to the user terminal; According to the interaction instruction sent by the user terminal for the target interaction item in the resource interaction component obtained by the rendering, the equity resource corresponding to the target interaction item is selected.

[0125] Another computer-readable storage medium embodiment provided in this specification is as follows: Corresponding to the other equity resource processing method described above, based on the same technical concept, one or more embodiments of this specification also provide another computer-readable storage medium.

[0126] The computer-readable storage medium provided in this embodiment is used to store computer-executable instructions, and the computer-executable instructions implement the following process when executed: Get the user's page access instruction and send it; Receiving and displaying a page to be visited containing a resource interaction component obtained by rendering; the resource interaction component is rendered by rendering parameters corresponding to the interaction status of each configured interaction item; the interaction status is determined based on the resource selection data of the user; The interaction instruction of the accessing user to the target interaction item in the resource interaction component is obtained and sent to perform a lottery process of the equity resource corresponding to the target interaction item.

[0127] It should be noted that the embodiment of the computer-readable storage medium in this specification and the embodiment of the equity resource processing method in this specification are based on the same inventive concept. Therefore, the specific implementation of this embodiment can refer to the implementation of the corresponding method mentioned above, and the repeated parts will not be repeated.

[0128] Each embodiment in this specification is described in a progressive manner, and the same or similar parts between the embodiments can be referenced to each other. Each embodiment focuses on the differences from other embodiments. For example, the device embodiment, equipment embodiment and storage medium embodiment are similar to the method embodiment, so the description is relatively simple. To read the relevant content in the device embodiment, equipment embodiment and storage medium embodiment, please refer to the partial description of the method embodiment.

[0129] The above is a description of a specific embodiment of the specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recorded in the claims can be performed in an order different from that in the embodiments and still achieve the desired results. In addition, the processes depicted in the drawings do not necessarily require the specific order or continuous order shown to achieve the desired results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

[0130] In the 1940s, it was very clear whether the improvement of a technology was hardware improvement (for example, improvement of the circuit structure of diodes, transistors, switches, etc.) or software improvement (improvement of the method flow). However, with the development of technology, many of the improvements of the method flow today can be regarded as direct improvements of the hardware circuit structure. Designers almost always obtain the corresponding hardware circuit structure by programming the improved method flow into the hardware circuit. Therefore, it cannot be said that the improvement of a method flow cannot be implemented with a hardware entity module. For example, a programmable logic device (PLD) (such as a field programmable gate array (FPGA)) is such an integrated circuit whose logical function is determined by the user's programming of the device. Designers can "integrate" a digital system on a PLD by programming themselves, without having to ask chip manufacturers to design and make dedicated integrated circuit chips. Moreover, nowadays, instead of manually making integrated circuit chips, this kind of programming is mostly implemented by "logic compiler" software, which is similar to the software compiler used when developing and writing programs, and the original code before compilation must also be written in a specific programming language, which is called hardware description language (HDL). There is not only one kind of HDL, but many kinds, such as ABEL (Advanced Boolean Expression Language), AHDL (Altera Hardware Description Language), Confluence, CUPL (Cornell University Programming Language), HDCal, JHDL (Java Hardware Description Language), Lava, Lola, MyHDL, PALASM, RHDL (Ruby Hardware Description Language), etc. The most commonly used ones are VHDL (Very-High-Speed ​​Integrated Circuit Hardware Description Language) and Verilog. Those skilled in the art should also know that it is only necessary to program the method flow slightly in the above-mentioned hardware description languages ​​and program it into the integrated circuit, and then it is easy to obtain the hardware circuit that implements the logic method flow.

[0131] The controller may be implemented in any suitable manner, for example, the controller may take the form of a microprocessor or processor and a computer-readable medium storing a computer-readable program code (e.g., software or firmware) executable by the (micro)processor, a logic gate, a switch, an application-specific integrated circuit (ASIC), a programmable logic controller, and an embedded microcontroller, examples of which include but are not limited to the following microcontrollers: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20, and Silicone Labs C8051F420, and the memory controller may also be implemented as part of the control logic of the memory. It is also known to those skilled in the art that, in addition to implementing the controller in a purely computer-readable program code manner, the controller may be implemented in the form of a logic gate, a switch, an application-specific integrated circuit, a programmable logic controller, and an embedded microcontroller by logically programming the method steps. Therefore, such a controller may be considered as a hardware component, and the devices for implementing various functions included therein may also be considered as structures within the hardware component. Or even, the devices for implementing various functions may be considered as both software modules for implementing the method and structures within the hardware component.

[0132] The systems, devices, modules or units described in the above embodiments may be implemented by computer chips or entities, or by products with certain functions. A typical implementation device is a computer. Specifically, the computer may be, for example, a personal computer, a laptop computer, a cellular phone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.

[0133] For the convenience of description, the above devices are described in terms of functions and are divided into various units. Of course, when implementing the embodiments of this specification, the functions of each unit can be implemented in the same or multiple software and / or hardware.

[0134] It should be understood by those skilled in the art that one or more embodiments of the present specification may be provided as a method, system or computer program product. Therefore, one or more embodiments of the present specification may take the form of a complete hardware embodiment, a complete software embodiment, or an embodiment combining software and hardware. Moreover, the present specification may take the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer-usable program code.

[0135] This specification is described with reference to the flowcharts and / or block diagrams of the methods, devices (systems), and computer program products according to the embodiments of this specification. It should be understood that each process and / or block in the flowchart and / or block diagram, as well as the combination of processes and / or blocks in the flowchart and / or block diagram, can be implemented by computer program instructions. These computer program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, an embedded processor, or other programmable data processing device to produce a machine, so that the instructions executed by the processor of the computer or other programmable data processing device generate instructions for implementing the processes in the flowchart and / or block diagram. Figure 1 A process or multiple processes and / or boxes Figure 1 A device that provides the functions specified in a block or multiple blocks.

[0136] These computer program instructions may also be stored in a computer-readable memory capable of directing a computer or other programmable data processing device to operate in a specific manner, so that the instructions stored in the computer-readable memory produce an article of manufacture comprising an instruction device, which implements the process Figure 1 A process or multiple processes and / or boxes Figure 1 A function specified in one or more boxes.

[0137] These computer program instructions can also be loaded onto a computer or other programmable data processing device so that a series of operating steps are executed on the computer or other programmable device to produce a computer-implemented process, thereby providing instructions for implementing the process. Figure 1 A process or multiple processes and / or boxes Figure 1 The steps for the functions specified in one or more boxes.

[0138] In a typical configuration, a computing device includes one or more processors (CPU), input / output interfaces, network interfaces, and memory.

[0139] Memory may include non-permanent storage in a computer-readable medium, random access memory (RAM) and / or non-volatile memory in the form of read-only memory (ROM) or flash RAM. Memory is an example of a computer-readable medium.

[0140] Computer readable media include permanent and non-permanent, removable and non-removable media that can be implemented by any method or technology to store information. Information can be computer readable instructions, data structures, program modules or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technology, compact disk read-only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, magnetic cassettes, magnetic disk storage or other magnetic storage devices or any other non-transmission media that can be used to store information that can be accessed by a computing device. As defined in this article, computer readable media does not include temporary computer readable media (transitory media), such as modulated data signals and carrier waves.

[0141] It should also be noted that the terms "include", "comprises" or any other variations thereof are intended to cover non-exclusive inclusion, so that a process, method, commodity or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, commodity or device. In the absence of more restrictions, the elements defined by the sentence "comprises a ..." do not exclude the existence of other identical elements in the process, method, commodity or device including the elements.

[0142] One or more embodiments of the present specification may be described in the general context of computer-executable instructions executed by a computer, such as program modules. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform specific tasks or implement specific abstract data types. One or more embodiments of the present specification may also be practiced in distributed computing environments where tasks are performed by remote processing devices connected through a communication network. In a distributed computing environment, program modules may be located in local and remote computer storage media, including storage devices.

[0143] The above description is only an embodiment of this document and is not intended to limit this document. For those skilled in the art, this document may have various changes and variations. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of this document should be included in the scope of the claims of this document.

Claims

1. A method for processing equity resources, comprising: According to the user's page access instruction, obtaining the user's resource selection data; Determine the interaction status of each interaction item in the resource interaction component configured in the page to be accessed based on the resource extraction data; Rendering the resource interaction component according to the rendering parameters corresponding to the interaction state, and sending the page to be accessed including the resource interaction component obtained by rendering to the user terminal; According to the interaction instruction sent by the user terminal for the target interaction item in the resource interaction component obtained by the rendering, the equity resource corresponding to the target interaction item is selected.

2. According to the equity resource processing method of claim 1, the step of determining the interaction status of each interaction item in the resource interaction component configured in the page to be accessed based on the resource extraction data comprises: Identifying the data type of the sub-data included in the resource selection data; The interaction status of each interaction item is determined based on the data type and the resource selection rule corresponding to the data type.

3. According to the equity resource processing method of claim 1, the step of determining the interaction status of each interaction item in the resource interaction component configured in the page to be accessed based on the resource extraction data comprises: Extracting new user tags contained in the resource selection data; The interactive state of the first interactive item in the resource interaction component is determined as an interactive state based on the new user tag.

4. According to the equity resource processing method of claim 1, the page access instruction is obtained in the following manner: Acquiring the page access instruction according to the user's access operation on the home page of the service subprogram; Correspondingly, sending the page to be accessed including the resource interaction component obtained by rendering to the user terminal includes: The rendered home page of the service subprogram including the resource interaction component is sent to the user terminal.

5. According to the equity resource processing method of claim 1, the step of determining the interaction status of each interaction item in the resource interaction component configured in the page to be accessed based on the resource extraction data comprises: Extracting the single-day order records contained in the resource selection data; The interaction state of the second interaction item in the resource interaction component is determined as an interactive state based on the single-day order record.

6. The method for processing rights resources according to claim 5, wherein the step of determining the interaction status of each interaction item in the resource interaction component configured in the page to be accessed based on the resource extraction data further comprises: Extracting new user tags contained in the resource selection data; The interactive state of the first interactive item in the resource interaction component is determined to be an interactive state based on the new user tag.

7. According to the method for processing rights resources of claim 6, rendering the resource interaction component according to the rendering parameters corresponding to the interaction state comprises: Determining a component template of the resource interaction component; The first interactive item and the second interactive item in the interactive state are rendered to the component template according to the rendering parameters corresponding to the interactive state of the first interactive item and the rendering parameters corresponding to the interactive state of the second interactive item.

8. The resource processing method according to claim 1, wherein the target interactive item comprises an interactive item in an interactive state selected by the user in the resource interactive component.

9. The method for processing rights and interests resources according to claim 1, wherein the step of determining the interaction status of each interaction item in the resource interaction component configured in the page to be accessed based on the resource extraction data comprises: Extracting the accumulated order records contained in the resource selection data; The interactive state of the third interactive item in the resource interaction component is determined to be an interactive state based on the accumulated order data.

10. The equity resource processing method according to claim 9, wherein the step of determining the interaction status of each interaction item in the resource interaction component configured in the page to be accessed based on the resource extraction data further comprises: Extracting the single-day order records contained in the resource selection data; The interaction state of the second interaction item in the resource interaction component is determined as an interactive state based on the single-day order record.

11. According to the equity resource processing method of claim 1, the page access instruction is obtained in the following manner: Acquire the page access instruction according to the user's access operation on the product display page of the ordered product in the service subprogram; Correspondingly, sending the page to be accessed including the resource interaction component obtained by rendering to the user terminal includes: The rendered product display page including the resource interaction component is sent to the user terminal.

12. The equity resource processing method according to claim 1, wherein the step of selecting the equity resource corresponding to the target interaction item comprises: Call the resource selection interface to perform the selection process of the equity resources corresponding to the target interaction item to obtain the selection result; A display page including the lottery result is returned to the user terminal, and the lottery result is transferred according to a resource transfer path corresponding to the lottery result.

13. A method for processing equity resources, comprising: Get the user's page access instruction and send it; Receive and display the page to be visited containing the resource interaction component obtained by rendering; The resource interaction component is rendered by the rendering parameters corresponding to the interaction status of each configured interaction item; the interaction status is determined based on the resource selection data of the user; The interaction instruction of the accessing user to the target interaction item in the resource interaction component is obtained and sent to perform a lottery process of the equity resource corresponding to the target interaction item.

14. The equity resource processing method according to claim 13, wherein the step of obtaining and sending a user's page access instruction comprises: According to the user's access operation on the home page of the service subprogram, obtaining the page access instruction and sending it; Correspondingly, the receiving and displaying of the to-be-accessed page containing the resource interaction component obtained by rendering includes: The rendered home page of the service subprogram including the resource interaction component is received and displayed.

15. The equity resource processing method according to claim 13, wherein the step of obtaining and sending a user's page access instruction comprises: According to the user's access operation on the product display page of the ordered product in the service subprogram, obtaining and sending the page access instruction; Correspondingly, the receiving and displaying of the to-be-accessed page containing the resource interaction component obtained by rendering includes: The product display page including the resource interaction component obtained by rendering is received and displayed.

16. According to the equity resource processing method of claim 13, the interaction state is determined in the following manner: Identifying the data type of the sub-data included in the resource selection data; The interaction status of each interaction item is determined based on the data type and the resource selection rule corresponding to the data type.

17. The equity resource processing method according to claim 13, wherein the step of selecting the equity resource corresponding to the target interaction item comprises: Receive the returned display page containing the lottery results and display it; The selection result is obtained by calling a resource selection interface to perform a selection process on the equity resources corresponding to the target interactive item.

18. A rights resource processing device, comprising: A data acquisition module, configured to acquire resource selection data of the user according to a page access instruction of the user; An interaction state determination module, configured to determine the interaction state of each interaction item in the resource interaction component configured in the page to be accessed based on the resource extraction data; A page sending module, configured to render the resource interaction component according to the rendering parameters corresponding to the interaction state, and send the to-be-accessed page including the resource interaction component obtained by rendering to the user terminal; The resource extraction module is configured to extract the equity resources corresponding to the target interaction item in the resource interaction component obtained by the rendering according to the interaction instruction sent by the user terminal.

19. A rights resource processing device, comprising: An instruction acquisition module is configured to acquire a user's page access instruction and send it; A page display module is configured to receive and display a to-be-accessed page including a resource interaction component obtained by rendering; The resource interaction component is rendered by the rendering parameters corresponding to the interaction status of each configured interaction item; the interaction status is determined based on the resource selection data of the user; The instruction sending module is configured to obtain and send the interaction instruction of the accessing user to the target interaction item in the resource interaction component, so as to perform a lottery process of the equity resource corresponding to the target interaction item.

20. A server, comprising: processor; and a memory configured to store computer executable instructions, wherein the processor executes the computer executable instructions to implement the following process: According to the user's page access instruction, obtaining the user's resource selection data; Determine the interaction status of each interaction item in the resource interaction component configured in the page to be accessed based on the resource extraction data; Rendering the resource interaction component according to the rendering parameters corresponding to the interaction state, and sending the page to be accessed including the resource interaction component obtained by rendering to the user terminal; According to the interaction instruction sent by the user terminal for the target interaction item in the resource interaction component obtained by the rendering, the equity resource corresponding to the target interaction item is selected.

21. A user terminal, comprising: processor; and a memory configured to store computer executable instructions, wherein the processor executes the computer executable instructions to implement the following process: Get the user's page access instruction and send it; Receiving and displaying a page to be visited containing a resource interaction component obtained by rendering; the resource interaction component is rendered by rendering parameters corresponding to the interaction status of each configured interaction item; the interaction status is determined based on the resource selection data of the user; The interaction instruction of the accessing user to the target interaction item in the resource interaction component is obtained and sent to perform a lottery process of the equity resource corresponding to the target interaction item.

22. A computer-readable storage medium for storing computer-executable instructions, wherein the computer-executable instructions implement the steps of the method of claim 1 when executed.

23. A computer-readable storage medium for storing computer-executable instructions, wherein the computer-executable instructions implement the steps of the method of claim 13 when executed.

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