Advertisement display method and device, electronic equipment and storage medium

Abstract

The invention relates to an advertisement display method and device, electronic equipment and a storage medium, and the method comprises the steps: displaying a target prompt box in a video playing interface when a video is played to a first target moment, the target prompt box comprising prompt information related to the video playing progress and an advertisement material of a target brand, the prompt information is used for prompting a user to play a target fragment; under the condition that the video is played to a second target moment, the target prompt box is hidden, a target advertisement object is displayed in a video playing interface, and the target advertisement object comprises any one of a fragment subtitle of an advertisement material carrying a target brand, an interaction component and an advertisement popup window; wherein the fragment subtitles comprise subtitles in the target fragment, the interaction component is used for realizing interaction operation related to the picture content of the target fragment, and the advertisement pop-up window comprises an actor image of the target brand in the target fragment. Therefore, the conflict emotion of the user on advertisement implantation is reduced, and the advertising effect is improved.

Description

Technical Field

[0001] The present disclosure relates to the computer field, and in particular to an advertisement display method and device, an electronic device and a storage medium. Background Art

[0002] Currently, inserting ads during video playback is a common brand marketing method, for example, interrupting video playback and inserting ads during a specified preset period of time, or displaying ads in the lower left or lower right corner of the video. However, the above-mentioned ad display methods are relatively blunt, affecting the user's viewing experience and making it difficult to arouse the user's viewing interest, making users increasingly resistant to ad insertion, or directly ignoring the ad content, affecting the advertising effect and the click-through rate, conversion rate and other delivery effects. Summary of the invention

[0003] In view of this, the present disclosure proposes an advertisement display method and device, an electronic device and a storage medium, which can reduce users' resistance to advertisement implantation, improve users' viewing experience of viewing implanted advertisements while watching videos, increase users' interest in advertisement content, and improve the effectiveness of advertisement promotion and delivery.

[0004] According to one aspect of the present disclosure, there is provided an advertisement display method, comprising: when a video is played to a first target moment, displaying a target prompt box in a video playback interface, the target prompt box comprising prompt information related to the video playback progress and advertising materials of a target brand, the prompt information being used to prompt a user that a target segment is about to be played, and the first target moment is located before the target segment; when the video is played to a second target moment, hiding the target prompt box, and displaying a target advertising object in the video playback interface, the target advertising object comprising: any one of a segment subtitle, an interactive component and an advertising pop-up window carrying the advertising materials of the target brand; wherein the segment subtitle comprises subtitles within the target segment, the interactive component is used to implement interactive operations related to the screen content of the target segment, the advertising pop-up window comprises an image of an actor in the target segment who represents the target brand, and the second target moment comprises the start moment of the target segment.

[0005] In one possible implementation, the segment subtitles have a subtitle style that matches the advertising material of the target brand and the advertising material carried on the segment subtitles is the brand element special effects of the target brand. When the target advertising object includes the segment subtitles carrying the advertising material of the target brand, the method further includes: after the brand element special effects on the segment subtitles are displayed for a first specified time period, the brand element special effects on the segment subtitles are moved to the lower left corner or lower right corner of the video playback interface, and when the brand element special effects are moved to the lower left corner or lower right corner of the video playback interface, the target special effects advertisement of the target brand is displayed in the lower left corner or lower right corner of the video playback interface.

[0006] In one possible implementation, the target special effect advertisement includes the brand element special effect, and the method further includes: after the target special effect advertisement is displayed for a second specified time period, moving the brand element special effect on the target special effect advertisement to the segment subtitles, and displaying the segment subtitles carrying the brand element special effect, and switching the target special effect advertisement to a target advertisement, which does not include the brand element special effect.

[0007] In one possible implementation, the interactive component includes an interactive barrage, an interactive box or an interactive floating layer for implementing interactive operations; the interactive barrage, interactive box or interactive floating layer contains the advertising material of the target brand; when the target advertising object includes an interactive component carrying the advertising material of the target brand, the method further includes: in response to triggering an interactive operation on the interactive component, switching to display a sub-screen interface; wherein the sub-screen area in the sub-screen interface is used to display the original video screen of the video, and the mother-screen area in the sub-screen interface is used to display the interactive result of the interactive operation and / or the advertising material of the target brand; in response to triggering a closing operation to close the sub-screen interface or the sub-screen interface has been displayed for a third specified time, switching back to display the video playback interface.

[0008] In a possible implementation, the method further includes: in response to not triggering an interactive operation on the interactive component or triggering a closing operation of closing the interactive component within a fourth specified time period, hiding the interactive component in the video playback interface.

[0009] In a possible implementation, when the target advertising object includes an advertising pop-up window carrying advertising materials of the target brand, the method further includes: after the advertising pop-up window is displayed for the fifth specified time duration, hiding the advertising pop-up window, and displaying an advertising bullet screen carrying the advertising materials of the target brand in the video playback interface, and displaying an atmosphere special effect that matches the screen content of the target segment; while displaying the atmosphere special effect, controlling the terminal device to vibrate; after the atmosphere special effect is displayed for the sixth specified time duration, hiding the atmosphere special effect and controlling the terminal device to stop vibrating, the sixth specified time duration including the segment length of the target segment.

[0010] In one possible implementation, when the screen content of the target segment may cause fear in the user, the target prompt box further includes an on button for turning on the atmosphere protection mode; the method further includes: in response to the user turning on the atmosphere protection mode by clicking the on button, displaying a blocking mask in the video playback interface, the blocking mask being used to block part of the screen of the target segment; wherein the blocking mask has a dynamic blocking effect of enlarging and shrinking the blocking area, and the blocking mask contains advertising materials of the target brand; in response to a closing operation that triggers the closing of the blocking mask or the blocking mask has been displayed for the seventh specified time, hiding the blocking mask, the seventh specified time including the segment length of the target segment.

[0011] In one possible implementation, the method further includes: in response to not clicking the open button or triggering a close operation of closing the target prompt box within an eighth specified time length, hiding the target prompt box, and the eighth specified time length includes the segment length of the target segment.

[0012] In one possible implementation, target advertising pictures are inserted into multiple designated moments of the video, wherein the designated moments include at least one of a beginning moment, an ending moment, and a mid-credits moment; the foreground picture in the target advertising picture includes an advertising video surrounded by a special-shaped frame and advertising materials located on one side of the advertising video; the special-shaped frame has plot elements that match the plot of the video; the background picture in the target advertising picture includes background materials related to the plot of the video, and the background materials include background materials generated using a generative artificial intelligence model and containing plot elements that match the plot of the video.

[0013] In a possible implementation, the method further includes: during the playback of the target segment, displaying a special effect barrage that matches the screen content of the target segment, wherein the special effect barrage is obtained by performing special effect rendering on the original barrage during the playback of the target segment based on the screen content of the target segment.

[0014] According to another aspect of the present disclosure, an advertisement display device is provided, comprising: a first display module, for displaying a target prompt box in a video playback interface when a video is played to a first target moment, the target prompt box comprising prompt information related to the video playback progress and advertising materials of a target brand, the prompt information being used to prompt a user that a target segment is about to be played, and the first target moment being located before the target segment; a second display module, for hiding the target prompt box and displaying a target advertisement object in the video playback interface when the video is played to a second target moment, the target advertisement object comprising: any one of a segment subtitle, an interactive component and an advertisement pop-up window carrying the advertising materials of the target brand; wherein the segment subtitle comprises the subtitle within the target segment, the interactive component is used to implement interactive operations related to the screen content of the target segment, the advertisement pop-up window comprises an image of an actor in the target segment who represents the target brand, and the second target moment comprises the start moment of the target segment.

[0015] According to another aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to implement the above method when executing the instructions stored in the memory.

[0016] According to another aspect of the present disclosure, a non-volatile computer-readable storage medium is provided, on which computer program instructions are stored, wherein the computer program instructions implement the above method when executed by a processor.

[0017] According to another aspect of the present disclosure, a computer program product is provided, including a computer-readable code, or a non-volatile computer-readable storage medium carrying the computer-readable code. When the computer-readable code runs in a processor of an electronic device, the processor in the electronic device executes the above method.

[0018] According to various aspects of the present disclosure, by displaying a prompt box with advertising materials before the start of a target segment (such as a high-energy segment), prompting the user that the target segment is about to be played, and then displaying any one of segment subtitles, interactive components and advertising pop-ups with advertising materials of a specified brand at the beginning of the target segment, and the segment subtitles, interactive components and advertising pop-ups have a strong correlation with the video content of the target segment, it is possible to combine advertising with video content, make advertising implantation more natural and interesting, reduce users' resistance to advertising implantation, improve users' viewing experience of watching implanted advertisements while watching videos, increase users' interest in advertising content, and improve advertising publicity and delivery effects.

[0019] Further features and aspects of the present disclosure will become apparent from the following detailed description of exemplary embodiments with reference to the attached drawings. BRIEF DESCRIPTION OF THE DRAWINGS

[0020] The accompanying drawings, which are incorporated in and constitute a part of the specification, illustrate exemplary embodiments, features, and aspects of the disclosure and, together with the description, serve to explain the principles of the disclosure.

[0021] Figure 1 A flow chart of an advertisement display method according to an embodiment of the present disclosure is shown.

[0022] Figure 2 A schematic diagram of a video playback interface including a target prompt box according to an embodiment of the present disclosure is shown.

[0023] Figure 3a and Figure 3b Schematic diagrams of a video playback interface including segment subtitles according to an embodiment of the present disclosure are respectively shown.

[0024] Figure 4a and Figure 4b Schematic diagrams of a video playback interface including a target special effect advertisement according to an embodiment of the present disclosure are respectively shown.

[0025] Figure 5 A schematic diagram of a video playback interface including a target advertisement and segment subtitles according to an embodiment of the present disclosure is shown.

[0026] Figure 6 A schematic diagram of a video playback interface including interactive bullet comments according to an embodiment of the present disclosure is shown.

[0027] Figure 7 A schematic diagram of a video playback interface including an interactive frame according to an embodiment of the present disclosure is shown.

[0028] Figure 8 A schematic diagram of a parent-child screen interface according to an embodiment of the present disclosure is shown.

[0029] Figure 9a and Figure 9b Schematic diagrams of another video playback interface including an interactive frame according to an embodiment of the present disclosure are respectively shown.

[0030] Fig.10 A schematic diagram showing another parent-child screen interface according to an embodiment of the present disclosure.

[0031] Fig.11a and Fig.11b A schematic diagram of a video playback interface including an interactive floating layer according to an embodiment of the present disclosure is shown.

[0032] Fig.12A schematic diagram showing another parent-child screen interface according to an embodiment of the present disclosure.

[0033] Fig.13a A schematic diagram of a video playback interface including an advertisement pop-up window according to an embodiment of the present disclosure is shown.

[0034] Fig.13b A schematic diagram of a video playback interface including advertisement bullet screen and atmosphere special effects according to an embodiment of the present disclosure is shown.

[0035] Fig.14 A schematic diagram of another video playback interface including a target prompt box according to an embodiment of the present disclosure is shown.

[0036] Fig.15a and Fig.15b A schematic diagram of a video playback interface including an occlusion mask according to an embodiment of the present disclosure is shown.

[0037] Fig.16 A block diagram showing an advertisement display device according to an embodiment of the present disclosure

[0038] Fig.17 A block diagram of an electronic device 800 according to an embodiment of the present disclosure is shown. DETAILED DESCRIPTION

[0039] Various exemplary embodiments, features and aspects of the present disclosure will be described in detail below with reference to the accompanying drawings. The same reference numerals in the accompanying drawings represent elements with the same or similar functions. Although various aspects of the embodiments are shown in the accompanying drawings, the drawings are not necessarily drawn to scale unless otherwise specified.

[0040] The word “exemplary” is used exclusively herein to mean “serving as an example, example, or illustration.” Any embodiment described herein as “exemplary” is not necessarily to be construed as preferred or advantageous over other embodiments.

[0041] The term "and / or" herein is only a description of the association relationship of associated objects, indicating that there may be three relationships. For example, A and / or B can represent: A exists alone, A and B exist at the same time, and B exists alone. In addition, the term "at least one" herein represents any combination of at least two of any one or more of a plurality of. For example, including at least one of A, B, and C can represent any one or more elements selected from the set consisting of A, B, and C. In the description of the present disclosure, "plurality" means two or more, unless otherwise clearly and specifically defined.

[0042] It should be understood that the terms "first", "second", etc. in the claims, specifications and drawings of the present disclosure are used to distinguish different objects rather than to describe a specific order. The terms "include" and "comprise" used in the specifications and claims of the present disclosure indicate the presence of the described features, wholes, steps, operations, elements and / or components, but do not exclude the presence or addition of one or more other features, wholes, steps, operations, elements, components and / or their collections.

[0043] In addition, in order to better illustrate the present disclosure, numerous specific details are given in the following specific embodiments. It should be understood by those skilled in the art that the present disclosure can also be implemented without certain specific details. In some examples, methods, means, components and circuits well known to those skilled in the art are not described in detail in order to highlight the subject matter of the present disclosure.

[0044] In practical applications, the advertising display method proposed in the embodiment of the present disclosure can be deployed on various terminal devices through software or hardware modification. The terminal device involved in the embodiment of the present disclosure may refer to a device with a wireless connection function and / or a wired connection function. The wireless connection function refers to the ability to connect to other devices through wireless connection methods such as wifi and Bluetooth. The terminal device involved in the embodiment of the present disclosure may also communicate with other devices through a wired connection function. The terminal device involved in the embodiment of the present disclosure may be a touch screen, a non-touch screen, or a screenless device. The touch screen device can be controlled by clicking and sliding on the display screen with a finger or a stylus. The non-touch screen device can be connected to an input device such as a mouse, a keyboard, a touch panel, and the terminal device is controlled through the input device. For example, the device without a screen may be a Bluetooth speaker without a screen. For example, the terminal device of the present application may include but is not limited to a user equipment (UE), a mobile device, a user terminal, a terminal, a handheld device, a tablet computer, a laptop, a PDA, a computing device, etc.

[0045] Figure 1 A flowchart of an advertisement display method according to an embodiment of the present disclosure is shown. The method can be applied to the above-mentioned terminal device, such as Figure 1 As shown, the method includes: step S11 to step S12.

[0046] In step S11, when the video is played to the first target moment, a target prompt box is displayed in the video playback interface. The target prompt box includes prompt information related to the video playback progress and advertising materials of the target brand. The prompt information is used to remind the user that the target segment is about to be played and the first target moment is located before the target segment.

[0047] It should be understood that the advertising display method of the embodiment of the present disclosure can be applied to any client for playing videos deployed on a terminal device, such as a video playback platform, a player, an application APP, etc., and of course it can also be applied to a web page, a TV, etc., and the embodiment of the present disclosure is not limited to this. When a user wants to watch a video, he can select the video to be watched by opening the client and entering the video browsing interface. For example, the user can select any TV series, variety show, etc. in the browsing interface. After the user selects any video, he can enter the video playback interface for playing the video and play the video selected by the user in the video playback program.

[0048] Among them, the target clip can be a video clip with exciting content (i.e., a high-energy clip), such as a gun battle clip, a video clip that may cause fear in the user, a video clip with sweet and heart-warming content, etc.; it can also be a video clip that is more closely matched with the brand characteristics of the target brand; in actual applications, those skilled in the art can use artificial intelligence technology known in the art to automatically identify the target clip, or can manually mark the target clip, which is not limited to this embodiment of the present disclosure.

[0049] It should be understood that, when the start time of the target segment is known, the first target moment before the start time of the target segment can be automatically marked (or dotted), or the first target moment can be manually marked, so as to facilitate automatic delivery of customized advertisements. The duration between the first target moment and the start time of the target segment can be customized, which is not limited in the embodiments of the present disclosure.

[0050] In actual applications, those skilled in the art can customize the style, size, color, etc. of the target prompt box according to actual needs, as long as it contains prompt information related to video playback and advertising materials of the target brand, and the embodiments of the present disclosure are not limited to this. Among them, the advertising materials may include, for example, but are not limited to, promotional pictures, slogans, trademarks (LOGO), brand elements, product elements, promotional videos, etc. of the products to be promoted by the target brand, and the embodiments of the present disclosure are not limited to this. The target prompt box can be located in the lower left corner or lower right corner of the video playback interface to avoid blocking the video screen.

[0051] For example, Figure 2 A schematic diagram of a video playback interface including a target prompt box is shown, such as Figure 2 As shown, the target prompt box can be located in the lower left corner of the video playback interface, and the target prompt box can display a promotional image of the product promoted by the target brand (such as a promotional image of a beverage) and a prompt message "XX reminds you that there is high energy ahead" to remind the user that a high-energy segment is about to be entered. In this way, advertising can be combined with video content, which is conducive to reducing users' resistance to embedded advertising.

[0052] Among them, Figure 2 As shown, an "advertisement" mark may be added around the target prompt box to inform the user that the content is an advertisement, and a close button "×" may be provided so that the user can close the target prompt box by clicking the close button, which is not limited in this embodiment of the present disclosure.

[0053] Step S12, when the video is played to the second target moment, the target prompt box is hidden, and the target advertising object is displayed in the video playback interface, the target advertising object includes: any one of: a clip subtitle, an interactive component and an advertising pop-up window carrying the advertising material of the target brand.

[0054] Among them, the segment subtitles may include subtitles within the target segment, the interactive components can be used to implement interactive operations related to the screen content of the target segment, the advertising pop-up may include advertising display content such as the image of the actor endorsing the target brand in the target segment, and the second target moment includes the start time of the target segment.

[0055] Among them, the second target moment may include the starting moment of the target segment, that is, the target prompt box can be hidden when the video plays to the beginning of the target segment (that is, disappears from the video playback interface), and the target advertising object is displayed; of course, the second target moment can also be any moment after the first target moment and before the starting moment of the target segment, that is, the target prompt box can be hidden before the video plays to the beginning of the target segment, and the target advertising object is displayed, and the embodiments of the present disclosure are not limited to this.

[0056] In actual applications, those skilled in the art can customize the design of advertising materials contained in segment subtitles, interactive components and advertising pop-ups that carry the target brand's advertising materials, and can also customize the style, size, color, etc. of the segment subtitles, interactive components and advertising pop-ups. In other words, they can also add motion effects, etc. to the segment subtitles, interactive components and advertising pop-ups, and the present disclosed embodiments do not limit this.

[0057] Among them, the subtitles of the clips carrying the advertising materials of the target brand can be understood as a subtitle advertisement. The subtitles of the clips can have a subtitle style that matches the advertising materials of the target brand, and the advertising materials carried on the subtitles of the clips are brand element special effects of the target brand. Brand element special effects are brand elements with special effects. Brand elements can be understood as the target brand's iconic colors, patterns, marks, LOGOs and other elements. For example, Figure 3a and Figure 3b The segment subtitles are shown in the figure, and the segment subtitles have special fonts, colors, etc., and Figure 3a In the middle of the clip, there are star effects around the subtitles "Let's go to XXX, we'll meet there". Figure 3bThere are also sunrise special effects around the mid-segment subtitles "I hope every sunrise", among which the star special effects and sunrise special effects can be a kind of brand element special effects. It should be understood that those skilled in the art can customize the presentation, color and carried advertising materials (such as brand element special effects) of the segment subtitles according to the actual needs of the target brand, and the embodiments of the present disclosure are not limited to this.

[0058] In order to achieve subsequent conversion of the advertisement (such as guiding the user to view details, etc.), when the target advertisement object includes a subtitle of a segment carrying an advertisement material of a target brand, the method may further include:

[0059] Step S21, after the brand element special effects on the clip subtitles are displayed for the first specified time, the brand element special effects on the clip subtitles are moved to the lower left corner or lower right corner of the video playback interface, and when the brand element special effects are moved to the lower left corner or lower right corner of the video playback interface, the target special effects advertisement of the target brand is displayed in the lower left corner or lower right corner of the video playback interface.

[0060] The target special effect advertisement can be understood as a corner advertisement with special effects, wherein the target special effect advertisement can include the above brand element special effects, and of course can also have other special effects, which are not limited in the embodiments of the present disclosure. The first specified duration can be customized, which is not limited in the embodiments of the present disclosure.

[0061] For example, Figure 3a After the star effect is displayed for the first specified time (such as 3 seconds), the star effect can be moved to the lower left corner of the video playback interface and Figure 4a As shown, when the star special effect moves to the lower left corner of the video playback interface, a target special effect advertisement of the target brand (such as a target special effect advertisement of a mobile phone brand) is displayed in the lower left corner of the video playback interface, and the target special effect advertisement can also carry the above-mentioned star special effect; Figure 3b After the sunrise effect in the video is displayed for the first specified time, the sunrise effect can be moved to the lower right corner of the video playback interface. Figure 4b As shown, when the sunrise special effect moves to the lower right corner of the video playback interface, a target special effect advertisement of the target brand (such as a target special effect advertisement of a mobile phone brand) is displayed in the lower right corner of the video playback interface, and the target special effect advertisement can carry the above-mentioned sunrise special effect.

[0062] In actual applications, in order to make the brand element special effects carried on the clip subtitles appear more naturally, the subtitles (such as the subtitles after the first target moment and before the second target moment) before displaying the clip subtitles carrying the target brand's advertising material (such as the clip subtitles carrying the star special effects) can have a subtitle style that matches the target brand's advertising material, that is, a subtitle with a subtitle style that matches the target brand's advertising material can be displayed first, and then the brand element special effects appear on the clip subtitles. After the brand element special effects appear for a period of time, they move to (or are recycled to) the lower left corner or lower right corner of the video playback interface (at this time, the clip subtitles no longer carry the brand element special effects), and the target special effects advertisement of the target brand is displayed in the lower left corner or lower right corner of the video playback interface. In this way, a linkage effect of brand element special effects between the target special effects advertisement and the clip subtitles can be achieved, which can make the appearance of the target special effects advertisement more natural and vivid, which is conducive to reducing users' resistance to advertising implantation, improving users' viewing experience of watching implanted advertisements while watching videos, increasing users' interest in advertising content, and improving advertising publicity and delivery effects.

[0063] like Figure 4a and Figure 4b As shown, an "advertisement" mark can be added around the target special effect advertisement to inform the user that the content is an advertisement, and a close button "×" can be provided so that the user can close the target special effect advertisement by clicking the close button. In actual applications, a jump link to the advertisement details page is also set on the target special effect advertisement. When the user clicks on the target special effect advertisement, the user can jump to the corresponding advertisement details page, which is conducive to improving the advertisement conversion rate.

[0064] As described above, the target special effect advertisement may include brand element special effects. In a possible implementation, the method may further include:

[0065] Step S22, after the target special effect advertisement is displayed for the second specified time, the brand element special effect on the target special effect advertisement is moved to the segment subtitle, and the segment subtitle carrying the brand element special effect is displayed, and the target special effect advertisement is switched to the target advertisement, and the target advertisement does not contain the brand element special effect. The second specified time can be customized, which is not limited in the embodiment of the present disclosure.

[0066] For example, after the target special effect advertisement is displayed for the second specified time period, Figure 5As shown, the brand element special effects (such as star special effects) on the target special effect advertisement can also be moved back to the segment subtitles to continue displaying the segment subtitles carrying the brand element special effects, and switched to displaying the target advertisement (also a corner mark advertisement) without the above brand element special effects in the lower left corner or lower right corner. In this way, a linkage effect of brand element special effects between the target advertisement and the segment subtitles can be achieved, which can make the appearance of the target advertisement more natural and vivid, and is conducive to reducing users' resistance to advertising implantation, improving users' viewing experience of watching implanted advertisements while watching videos, increasing users' interest in advertising content, and improving advertising promotion and delivery effects.

[0067] Among them, Figure 5 As shown, an "advertisement" mark may be added around the target advertisement to inform the user that the content is an advertisement, and a close button "×" may be provided so that the user can close the target advertisement by clicking the close button. In actual applications, a jump link to the advertisement details page is also set on the target advertisement. When the user clicks on the target advertisement, the user can jump to the corresponding advertisement details page, which is conducive to improving the advertisement conversion rate.

[0068] In actual applications, if the user does not close the target special effects advertisement or target advertisement located in the lower left corner or lower right corner of the video playback interface by clicking the close button, the target special effects advertisement or target advertisement may continue to exist during the subsequent video playback process, or may automatically disappear after being displayed for a certain period of time. This is not limited to the embodiments of the present disclosure.

[0069] In actual applications, it can be set to restore the original subtitles of the video when the video is played to the third target moment, where the third target moment can include the end moment of the target segment, or can also include any moment after the target special effects advertisement or target advertisement appears, and the embodiments of the present disclosure are not limited to this.

[0070] It should be understood that the above Figures 3a to 5 The styles of the segment subtitles shown are only some exemplary implementation methods provided by the embodiments of the present disclosure. In fact, those skilled in the art can customize the specific style, color, font, etc. of the segment subtitles according to actual needs, and the embodiments of the present disclosure are not limited to this.

[0071] It should be understood that those skilled in the art can adopt relevant technologies known in the art to display subtitles of segments carrying advertising materials in the video playback interface. For example, subtitles of segments carrying advertising elements can be used to cover the original subtitles in the video screen to display subtitles of segments carrying advertising materials. The embodiments of the present disclosure are not limited to this.

[0072] In the disclosed embodiments, it is possible to implement advertisement implantation using subtitle advertisements (i.e., subtitle clips carrying advertisement materials), and it is possible to deeply combine the characteristics of brand elements with video content, create brand-exclusive subtitle dialogue effects, and link with corner banner advertisements to continue brand elements, which is conducive to improving subsequent advertisement conversions, and can meet the diverse marketing needs of the brand side, break the traditional single hard advertisement form, make full use of the high-exposure subtitle advertisement insertion form of the video, cleverly link the video content, and do not disturb the user's viewing experience. Advertisement implantation is combined with the plot content in the video, and it can also support the brand side to configure brand-exclusive subtitle colors, styles, special effects, etc.; and it is possible to implement linkage innovation of subtitles and corner banner advertisements, that is, by deeply combining the video content, softer advertisement implantation, improving user favorability, reducing user resistance to advertisement implantation, improving the user's viewing experience of watching implanted advertisements while watching videos, and increasing user interest in advertisement content, which is conducive to subsequent brand conversions, creating new ideas for in-video advertisement implantation, achieving strong exposure, high interaction, and improving audience favorability and other multiple effects, and improving advertising publicity and delivery effects.

[0073] It should be noted that the above steps S21 and S22 can also be implemented independently of the above steps S11 to S12, that is, the above steps S21 and S22 can be implemented without the above steps S11 to S12.

[0074] As described above, the target advertising object also includes an interactive component that carries the advertising material of the target brand, wherein the interactive component may include an interactive barrage, interactive box or interactive pop-up layer for implementing interactive operations; the interactive barrage, interactive box or interactive pop-up layer contains the advertising material of the target brand; wherein the interactive operation may include, for example, but is not limited to click operations such as voting and liking, and may also include shaking operations, shaking operations, etc., which are not limited to the embodiments of the present disclosure.

[0075] In a possible implementation, when the target advertisement object includes an interactive component carrying an advertisement material of a target brand, the method further includes:

[0076] Step S31, in response to triggering an interactive operation on the interactive component, switching to displaying a sub-parent screen interface; wherein the sub-screen area in the sub-parent screen interface is used to display the original video screen of the video, and the parent screen area in the sub-parent screen interface is used to display the interactive result of the interactive operation and / or the advertising material of the target brand;

[0077] Step S32, in response to a closing operation that triggers closing of the parent-child screen interface or the parent-child screen interface has been displayed for a third specified time period, switching back to displaying the video playback interface.

[0078] It should be understood that those skilled in the art can customize the specific interaction method, style, color, special effects, etc. of the interactive component according to the video type and the plot content of the target segment, as long as the interactive operation is related to the screen content of the target segment, and the embodiments of the present disclosure are not limited to this.

[0079] For example, for videos with confrontational content such as war films or action films, Figure 6 An interactive bullet screen is shown as an interactive component, such as Figure 6 As shown, the interactive bullet screen "Put the big picture first VS Treat sincerely" is displayed in the video playback interface. The interactive bullet screen contains the advertising materials of the target brand (such as the promotional pictures of mobile phone products), and can also provide voting buttons, namely the areas where "Put the big picture first" and "Take sincere care". Users can vote by clicking "Put the big picture first" or "Take sincere care" (that is, triggering the interactive operation on the interactive bullet screen); or, use Figure 7 An interactive box is shown as an interactive component. The interactive box can also be displayed in the lower right corner of the video playback interface, and voting buttons "yes" and "no" are provided in the interactive box. The interactive box contains advertising materials of the target brand (such as promotional pictures of mobile phone products). Users can vote by clicking "yes" and "no" (that is, triggering interactive operations in the interactive box);

[0080] When the user passes Figure 6 or Figure 7 After clicking any voting button in the interactive barrage or interactive box to vote (i.e. triggering an interactive operation), for example, Figure 8 The mother-and-child screen interface is shown, in which the sub-screen area is used to display the original video screen of the video, that is, the video can continue to be played in the sub-screen area, and the interactive results of the interactive operation are displayed in the mother-screen area, such as voting results, plot development results (such as the overall situation is important), etc., as well as advertising materials of the target brand, such as product promotional pictures, slogans, product labels (including product name, shipping place, notes, price, barcode, purchase link, etc.).

[0081] For example, for videos with chase content such as suspense films or modern films, you can use Figure 9a Another example of using an interaction box as an interactive component is shown. Figure 9a As shown, an interactive box is displayed in the lower right corner of the video playback interface. The interactive box provides click buttons, such as the button shown as "Assist", to implement interactive operations. A countdown "00:12" is also displayed in the lower right corner. Users can click the "Assist" button to assist the character, such as Figure 9bAs shown, when the user clicks multiple times in succession, the number of combos can be displayed, and the atmosphere effect can be added to enhance the user's sense of participation; when the user clicks in the interactive box within the countdown (that is, triggers the interactive operation), for example, it can be displayed after the countdown ends. Fig.10 The mother-and-child screen interface is shown, in which the sub-screen area displays the original video screen of the video, and the mother-screen area can only display advertising materials of the target brand, such as product promotional pictures, slogans and jump buttons of the product details page, etc. Of course, it can also display the interactive results such as whether the escape is successful, the degree of assistance, the maximum number of combos, etc., which is not limited to this embodiment of the present disclosure.

[0082] For example, for videos with martial arts content such as martial arts films or costume films, you can use Fig.11a An interactive component using an interactive floating layer is shown, and the interactive floating layer can display interactive prompt information "Click to obtain martial arts" and product materials of the target brand (such as product promotional pictures, logos, and slogans, etc.). When the user clicks on the interactive floating layer to perform interactive operations, for example, Fig.11b As shown, the interactive result "obtaining a certain martial arts skill" can be displayed on the interactive floating layer first, and then the following Fig.12 The mother-and-child screen interface shown in the figure can also be directly Fig.11a Switch to display Fig.12 The parent-child screen interface shown in the figure is not limited to this embodiment of the present disclosure. Fig.12 As shown, in the mother-child screen interface, the sub-screen area displays the original video screen of the video, and the mother-screen area can display the interactive results, such as "obtaining a certain martial art", etc., and can also display advertising materials of the target brand, such as product promotional pictures, slogans, and jump buttons to the product details page, etc., which are not limited to this embodiment of the present disclosure.

[0083] like Figure 8 , Fig.10 as well as Fig.12 As shown, a countdown and a close button may also be provided in the upper right corner of the sub-mother screen interface, and the countdown duration may be the third specified duration displayed on the sub-mother screen interface. After the sub-mother screen interface displays the third specified duration, the video playback interface is switched back to display, which can be understood as switching back to display the video playback interface after the countdown ends. It should be understood that if the user clicks the close button on the sub-mother screen interface before the countdown ends, it is considered that the user triggers the closing operation of closing the sub-mother screen interface, and the video playback interface can be directly switched back to display.

[0084] Considering that the user may not participate in the interaction, the method further includes: step S33, in response to not triggering an interactive operation on the interactive component or triggering a closing operation of closing the interactive component within the fourth specified time, hiding the interactive component in the video playback interface. The fourth specified time can be customized, which is not limited in the embodiment of the present disclosure.

[0085] If the user does not trigger an interactive operation on the interactive component within the fourth specified time period, it can be considered that the user does not want to participate in the interaction. For example, if the fourth specified time period is 10 seconds, if the user does not trigger an interactive operation on the interactive component within 10 seconds, Figure 6 Show voting operation on interactive bullet screen, or not Figure 9a If the user clicks in the interactive box shown, the interactive bullet screen or interactive box can be directly hidden, that is, the interactive component is hidden in the video playback interface and the original video screen of the video is displayed; if the user triggers the closing operation of closing the interactive component, it is also considered that the user does not want to participate in the interaction, such as Figure 7 The interaction box shown and Fig.11a A close button “×” can also be provided on the interactive floating layer shown. The user can click the close button to trigger the close operation of the interactive component to close the interactive frame or interactive floating layer, that is, hide the interactive component in the video playback interface and display the original video screen of the video.

[0086] It should be understood that the above Figures 6 to 12 The interactive components or sub-screen interfaces shown are only some exemplary implementation methods provided by the embodiments of the present disclosure. In fact, those skilled in the art can customize the specific styles of the interactive components and sub-screen interfaces according to actual needs. For example, the interactive components may include various guidance information to guide users to participate in the interaction, and the embodiments of the present disclosure are not limited to this.

[0087] In the disclosed embodiments, the interactive component can be combined with the parent-child screen interface to carry out advertisement implantation, so as to realize advertisement implantation without affecting the user's viewing experience, and can be closely integrated with the high-energy plot to ensure that the advertisement placement is closely connected with the video plot content. Advertisements are a natural extension of the plot experience, such as adding the interactive experience of PK barrage to the confrontation scene, which satisfies the user's viewing demand for exciting content and realizes the dissemination of advertisements. Artificial intelligence technology can be used to identify target clips to improve the effect and efficiency of advertisement placement. Advertisements can be implanted at high-energy moments according to different video categories, and the parent-child screen interface can be pulled up after the user participates in the interaction, without affecting the coherent playback of the video plot throughout the process. , while enjoying the high-energy plot, users can be exposed to advertising information related to the plot, which not only satisfies the user's pursuit of exciting content, but also realizes advertising promotion, achieving a win-win situation; it can be based on the precise delivery of video content, greatly improving key indicators such as the click-through rate and conversion rate of advertisements, while improving the overall interactive advertising experience, maximizing the reduction of users' low touch emotions towards advertisements, improving users' viewing experience of watching embedded advertisements while watching videos, and increasing users' interest in advertising content; compared with the traditional single advertising implantation method, the embedded advertising format using interactive components combined with the mother-child screen interface is more attractive to advertisers and has better marketing effects, breaking the limitations of traditional advertising delivery scenarios and improving advertising promotion and delivery effects.

[0088] It should be noted that the above steps S31 to S33 can also be implemented independently of the above steps S11 to S12, that is, the above steps S31 to S33 can be implemented without the above steps S11 to S12.

[0089] As described above, the target advertising object may include an advertising pop-up window carrying advertising materials of the target brand, and the advertising pop-up window includes the image of the actor endorsing the target brand in the target segment. It should be understood that those skilled in the art can customize the specific style of the advertising pop-up window according to actual needs, as long as it includes the advertising materials of the target brand and the image of the actor endorsing the target brand in the target segment. The embodiments of the present disclosure are not limited to this.

[0090] In a possible implementation, when the target advertisement object includes an advertisement pop-up window carrying an advertisement material of a target brand, the method further includes:

[0091] Step S41, after the advertisement pop-up window is displayed for a fifth specified time, the advertisement pop-up window is hidden, and an advertisement bullet screen carrying the advertisement material of the target brand is displayed in the video playback interface, and an atmosphere special effect matching the screen content of the target segment is displayed;

[0092] Step S42, during the display of the atmosphere special effect, controlling the terminal device to vibrate;

[0093] Step S43, after the atmosphere special effect is displayed for a sixth specified time period, the atmosphere special effect is hidden and the terminal device is controlled to stop vibrating, and the sixth specified time period includes the segment length of the target segment.

[0094] For example, Fig.13a An advertisement pop-up window is shown, which contains advertisement materials of a target brand, such as a product promotional picture, slogan, etc., and an image of an actor who endorses the target brand in a target clip. After the advertisement pop-up window is displayed for a fifth specified time (such as 3 seconds), Fig.13b As shown, an advertisement barrage "Brand XXX, help XXXX" carrying the advertising material of the target brand can be displayed, and an atmosphere special effect matching the screen content of the target segment can be displayed. For example, the sweet plot content can display the atmosphere special effects of graphics such as love and cat scratching. Of course, other atmosphere special effects can also be displayed, such as petals, pink bubbles, etc., as long as they can match the screen content of the target segment, and the embodiment of the present disclosure is not limited to this; during the display of the atmosphere special effect, the terminal device can be controlled to vibrate to help the user immerse in the emotional atmosphere of the screen content; then after the atmosphere special effect is displayed for the sixth specified duration (such as 10 seconds), the atmosphere special effect is hidden and the terminal device is controlled to stop vibrating. Among them, the fifth specified duration can be set by user, and the sixth specified duration can be set according to the segment duration of the target segment. For example, the sixth specified duration can be the segment duration of the target segment, or it can be less than the segment duration of the target segment. Of course, it can also be greater than the segment duration of the target segment, and the embodiment of the present disclosure is not limited to this.

[0095] In actual applications, an enable button may also be provided in the target prompt box displayed in step S11, and an advertising pop-up window and subsequent advertising barrage and atmosphere special effects may be displayed after the user clicks the enable button. Of course, an enable button may also not be provided in the target prompt box, and by default, an advertising pop-up window and subsequent atmosphere special effects may be displayed after the target prompt box is displayed.

[0096] In the disclosed embodiment, advertisement pop-ups can be combined with advertisement bullet screens for advertisement implantation, and atmosphere special effects can also be used to create a better viewing experience for users. For example, among the audience of costume dramas, young female users are the majority, and they have a strong sense of immersion in the sweet interactive scenes in the dramas and are easily moved. Often in such plots, users have the highest attention and emotional investment. By using advertisement pop-ups combined with advertisement bullet screens and atmosphere special effects, advertisement implantation can be perfectly combined with the video, enhancing user memory, reducing user resistance to advertisement implantation, improving user viewing experience of implanted advertisements during video viewing, and increasing user interest in advertisement content. By selecting target segments and combining a combination of target prompt box + advertisement pop-up window + advertisement bullet screen + atmosphere special effects + vibration touch, a deep combination of the target brand and the video content of the target segment can be created to enhance the brand promotion effect. As the plot of the target segment develops, through the target prompt box + advertisement pop-up window, while the audience's expectations are maximized, advertisement implantation is presented in a novel way, which is conducive to enhancing user popularity and highlighting the identity of the brand spokesperson. Ad pop-ups can be customized by adhering to the brand's unique characteristics, and the strong visual atmosphere and special effects can be used to attract user attention and create a viewing area for the brand. Vibration touch combined with ad barrage can make the brand enter the scene smoothly, which is conducive to immersive promotion of brand information from vision to touch, and improves the effectiveness of advertising and delivery.

[0097] It should be noted that the above steps S41 to S43 can also be implemented independently of the above steps S11 to S12, that is, the above steps S41 to S43 can be implemented without the above steps S11 to S12.

[0098] Considering that the screen content of some videos may cause fear in users, in order to alleviate the fear of users, the embodiment of the present disclosure further provides an atmosphere protection mode, which can alleviate the fear of users by blocking part of the video screen. In a possible implementation, when the screen content of the target clip causes fear in users, the target prompt box also includes an on button for turning on the atmosphere protection mode; the method also includes:

[0099] Step S51, in response to the user turning on the atmosphere protection mode by clicking the turn-on button, a mask layer is displayed in the video playback interface, and the mask layer is used to cover part of the screen of the target segment;

[0100] The occlusion mask has a dynamic occlusion effect of enlarging the occlusion area and reducing the occlusion area, and the occlusion mask contains advertising materials of the target brand;

[0101] Step S52, in response to a closing operation that triggers closing the occlusion mask or the occlusion mask has been displayed for a seventh specified time period, hiding the occlusion mask, where the seventh specified time period includes the segment duration of the target segment.

[0102] For example, Fig.14 As shown, the "one-click start" in the target prompt box can be an on-button for starting the atmosphere protection mode. When the user clicks the on-button, the Fig.15a and Fig.15b As shown, a mask is displayed in the video playback interface. The dark area in the mask is the mask area, and the light area in the middle is the exposed video screen, so as to mask part of the screen of the target segment. When the mask is Fig.15a and Fig.15b When the area covered by the mask layer is changed between the maximum area and the minimum area, a dynamic occlusion effect of enlarging the occlusion area and reducing the occlusion area can be achieved. In practical applications, the above dynamic occlusion effect of enlarging the occlusion area and reducing the occlusion area can be achieved by changing the area covered by the preset occlusion mask layer between the maximum area and the minimum area. This embodiment of the present disclosure does not limit this. Fig.15a and Fig.15b As shown, the occlusion mask also includes advertising materials of the target brand, such as a promotional image and slogan of a mobile phone brand. The slogan can also be combined with the current atmosphere protection mode, such as "turn on protection for you", to help reduce users' resistance to advertising implantation, improve users' viewing experience of watching implanted ads while watching videos, and increase users' interest in advertising content. The exposed video screen can be circular, oval, or eye-like in shape, and can be located in the center of the screen. As the occlusion area is enlarged or reduced, a visual effect similar to blinking is presented, reducing the horror brought to users by the screen.

[0103] like Fig.15a and Fig.15b As shown, a countdown and a close button "Exit Guardian" are also displayed in the upper right corner of the shielding mask. The duration of the countdown can be the seventh specified duration displayed by the shielding mask, and the seventh specified duration can be equal to or greater than the duration of the target segment. After the shielding mask displays the seventh specified duration (that is, the target segment that causes the user's fear has been played), the shielding mask can be hidden, that is, the original video screen is switched back to display. It should be understood that if the user clicks the close button on the shielding mask before the countdown ends, such as clicking "Exit Guardian", it is considered that the user triggers the closing operation of closing the shielding mask. At this time, the shielding mask can be directly hidden, that is, the original video screen is switched back to display.

[0104] It should be understood that the above Fig.15a and Fig.15bThe obstruction mask shown is an exemplary implementation method provided by the embodiment of the present disclosure. In fact, those skilled in the art can design the size of the picture obstructed by the obstruction mask, the style, color, transparency, etc. of the obstruction mask according to actual needs, and the embodiment of the present disclosure does not limit this.

[0105] Taking into account that the user may not need to turn on the atmosphere protection mode, therefore, in a possible implementation, the method further includes: step S53, in response to not clicking the turn-on button or triggering the close operation of closing the target prompt box within the eighth specified time length, hiding the target prompt box, and the eighth specified time length includes the segment length of the target segment.

[0106] If the user does not click the start button for turning on the atmosphere protection mode within the eighth specified time, it can be considered that the user does not want to turn on the atmosphere protection mode. The eighth specified time can be equal to or less than the duration of the target segment. For example, if the duration of the target segment is 20 seconds, if the user does not click the start button for turning on the atmosphere protection mode within 20 seconds, the user will not turn on the atmosphere protection mode. Fig.14 Click "One-click Open" to hide the target prompt box and display the original video screen; if the user triggers the close operation of closing the target prompt box, it is also considered that the user does not want to turn on the atmosphere protection, such as Fig.14 A close button “×” may also be provided on the target prompt box, and the user may click the close button to trigger a close operation of closing the target prompt box, thereby hiding the target prompt box and displaying the original video screen.

[0107] In the disclosed embodiment, when a target clip that can cause fear in the user is about to be played, the atmosphere protection mode can be used to reduce the visual impact of the picture content on the user, thereby reducing the user's fear when watching the video. In the atmosphere protection mode, the occlusion mask is displayed randomly and naturally, and there is no need to prompt the user of the picture area that can cause fear in the user. The picture occlusion density is increased, and some key pictures that cause fear can be blocked. In addition, by setting the advertising material of the target brand on the occlusion mask, an advertising implantation form combined with the atmosphere protection mode can be obtained, which makes the presentation of advertisements more natural and reduces the user's resistance to advertising implantation.

[0108] It should be noted that the above steps S51 to S53 can also be implemented independently of the above steps S11 to S12, that is, the above steps S51 to S53 can be implemented without the above steps S11 to S12. Of course, the above steps S51 to S53 can be combined with the above steps S11 to S12, steps S21 to S22 or steps S31 to S33 and other advertising implantation forms. Compared with a single advertising form, multiple advertising implantation forms can better broaden user coverage, enhance the audience's brand memory, and obtain better advertising and delivery effects in terms of population penetration, exposure coverage, and broadcast completion effects.

[0109] In actual applications, target advertising images can be inserted into multiple designated moments of the video, and the designated moments include at least one of the opening moment, the ending moment, and the mid-film moment; it should be understood that technical personnel in this field can customize the specific moments of the designated moments, and the embodiments of the present disclosure are not limited to this.

[0110] Among them, the foreground picture in the target advertising picture includes an advertising video surrounded by a special-shaped frame and an advertising material located on one side of the advertising video; the special-shaped frame has plot elements that match the plot of the video; the special-shaped frame can have an irregular shape relative to the standard geometric shape frame, and various required elements are added. In practical applications, a variety of special-shaped frame templates can be designed for the plot elements of the plot in the video, and different special-shaped frame templates can correspond to different plot elements, wherein the plot elements can include item elements involved in the plot, such as guqin, chess pieces, jade pendants; seals, screens, gold, etc.; thus, according to the plot elements of the plot in the currently playing video, the special-shaped frame template corresponding to the plot element can be used as the special-shaped frame for surrounding the advertising video in the target advertising picture, wherein the advertising video is also the promotional video in the advertising material, and the embodiment of the present disclosure does not limit the specific content of the promotional video. Among them, the advertising material on one side of the advertising video can include, for example, a product promotion picture with dynamic effects, a slogan, etc. It should be understood that those skilled in the art can design the above-mentioned advertising material located on one side of the advertising video according to actual needs, and the embodiment of the present disclosure does not limit this.

[0111] Among them, the background screen in the target advertisement screen includes background materials related to the plot of the video, and the background materials include background materials containing plot elements matching the plot of the video generated by a generative artificial intelligence (AIGC) model. It should be understood that those skilled in the art can use any known generative artificial intelligence model in the art, such as a generative artificial intelligence model with text-to-image capability, image-to-image capability, or image-to-video capability, to generate background materials; wherein, the generative artificial intelligence model can be instructed to generate background materials containing plot elements by inputting text information and / or image information to the generative artificial intelligence model; wherein, the text information can be used to describe the plot elements and auxiliary information (such as the color, size, quantity, etc. of the generated background materials), and the image information can be understood as a basic material containing plot elements, and the model can generate a variety of background materials based on the basic material, and the background material can be a static image or a dynamic video, and the background material can have special effects, animation, etc., which are not limited by the embodiments of the present disclosure.

[0112] It should be understood that for each plot element, the generative artificial intelligence model can generate a variety of background materials. Designers can select the required background materials from the multiple background materials generated by the generative artificial intelligence model, and combine the background materials corresponding to each plot element with the special-shaped frames corresponding to each plot element as well as the advertising videos and advertising materials to obtain the target advertising screen. It should be understood that the advertising videos and advertising materials are replaceable; and then the target advertising screen can be inserted into at least one of the opening moment, ending moment and mid-film moment of the video to play the target advertising screen at at least one specified moment of the opening moment, ending moment and mid-film moment of the video.

[0113] Among them, the target advertising screen is similar to the effect presented by the sub-screen interface in the above-mentioned embodiment of the present disclosure, with the difference that the sub-screen area in the target advertising screen is surrounded by a special-shaped frame with plot elements and displays an advertising video; of course, the original video screen displayed by the sub-screen area in the above-mentioned sub-screen interface can also be surrounded by a special-shaped frame with plot elements, and the present disclosure embodiment does not limit this.

[0114] In the disclosed embodiment, the AIGC model can be used to customize endogenous advertisements (i.e., target advertisement screens), and to generate a series of target advertisement screens bound to the plot, so that the brand elements are strongly highlighted. Through AIGC's capabilities such as text-generated images, pictures-generated images, or pictures-generated videos, the customized creativity of endogenous advertisements can be combined with the plot, which is conducive to improving user perception and favorability. In addition, the use of the AIGC model to generate background materials can also improve the efficiency of material production, so that the implanted advertisements can be cleverly combined with the plot content; through the serialized plot-based target advertisement screens, it is not only conducive to ensuring the audience's experience of chasing dramas, but also to make the brand elements deeply rooted in the hearts of the people, and improve the audience's brand memory, thereby effectively improving the audience's awareness and love of the brand. Compared with conventional advertisements, the audience's favorite implanted advertisements that are strongly related to the plot are higher, which is conducive to reducing the user's resistance to advertising implantation, improving the user's viewing experience of watching implanted advertisements while watching videos, and improving the user's interest in advertising content, and improving advertising publicity and delivery effects.

[0115] It should be noted that the form of advertising implantation by inserting the target advertising screen into the video can be implemented independently of the above-mentioned steps S11 to S12, that is, in the absence of the above-mentioned schemes of steps S11 to S12, the form of advertising implantation by inserting the target advertising screen into the above-mentioned video can be implemented; of course, the form of advertising implantation by inserting the target advertising screen into the video can be combined with the above-mentioned steps S11 to S12, steps S21 to S22, steps S31 to S33, steps S41 to S43 or the above-mentioned steps S51 to S53 and other advertising implantation forms. In this way, compared with a single advertising form, multiple advertising implantation forms can better broaden user coverage, enhance the audience's brand memory, and obtain better advertising and delivery effects in terms of population penetration, exposure coverage, and completion effect.

[0116] Considering that users are no longer satisfied with simply watching videos, they want to express their views and emotions about the video content in a unique way. Bullet comments have become a way for users to express their views, but the existing bullet comments are relatively simple and users have limited interest in posting bullet comments. Therefore, in a possible implementation, the method may also include: during the playback of the target segment, displaying a special effect bullet comment that matches the screen content of the target segment, the special effect bullet comment is obtained by performing special effect rendering on the original bullet comment during the playback of the target segment based on the screen content of the target segment.

[0117] It should be understood that those skilled in the art can use any special effect rendering technology known in the art to perform special effect rendering on the original barrage during the playback of the target segment to generate special effect barrage, and the embodiments of the present disclosure are not limited to this.

[0118] In actual applications, rendering templates suitable for different screen contents can be prepared in advance. For example, there are rendering templates suitable for happy screens, rendering templates suitable for sad screens, rendering templates suitable for ancient costume screens, rendering templates suitable for gunfight screens, and rendering templates suitable for horror screens. The disclosed embodiments do not limit the type, quantity, style, etc. of rendering templates.

[0119] Based on the above-mentioned preset multiple rendering templates, a rendering template that matches the screen content can be selected from a plurality of rendering templates according to the screen content of the target segment to perform special effect rendering on the original barrage to obtain a special effect barrage. For example, an identification word corresponding to the rendering template can be pre-set, and the identification word can express the scene type to which the rendering template is applied. Thus, the scene type expressed by the screen content of the target segment can be identified and matched with the identification words corresponding to each rendering template to determine the target rendering template that matches the screen content of the target segment. Furthermore, after determining the target rendering template, the original barrage can be rendered with special effects according to the target rendering template using rendering techniques known in the art to generate a special effect barrage with special effects, and the special effect barrage can be displayed on the video playback interface.

[0120] Among them, the rendering template may include, for example, at least one expression factor: font, speed, color, deformation, symbol, arrangement, and direction. Based on the expression factors in the rendering template, the barrage is rendered and displayed with special effects. Among them, font refers to the font of the text in the barrage; speed includes the floating speed of the barrage (that is, the speed at which the barrage moves in the playback window); color refers to the color of the barrage, including the color of the text in the barrage; deformation refers to the way in which the barrage is deformed; symbols include symbol patterns added to the barrage, such as adding a flame pattern behind each barrage; arrangement refers to the spatial arrangement of the barrage; direction refers to the floating direction of the barrage (that is, in which direction the barrage moves in the playback window). The subcategories corresponding to the fonts include at least one of the following: sharp, handwritten, full, round, slender, etc.; the subcategories corresponding to the speed include at least one of the following: intense, contrast (relative to intense, the speed corresponding to contrast is slower, relative to brisk, the speed corresponding to contrast is faster), brisk, light, soothing, etc.; the subcategories corresponding to the color include at least one of the following: scary, bright, lively, soft, melancholy, etc.; the subcategories corresponding to the deformation include at least one of the following: size (i.e., changing the font size of the bullet screen, which can be a dynamic deformation process from large to small or from small to large), contraction (shrinking the bullet screen), fluctuation (the bullet screen fluctuates up and down), extension (the bullet screen The tail has an extension effect), particles (converting the barrage into particle style), etc.; the subcategories corresponding to symbols include at least one of the following: flame, cheering stick, love, tears, etc.; the subcategories corresponding to arrangements include at least one of the following: vertical staggered (the text in the barrage is arranged vertically, and each vertical column displays one or more barrages), vertical parallel (the text in the barrage is arranged vertically, and each vertical column displays a barrage), multi-dimensional space (for example, three-dimensional space, multiple barrages can be displayed in different planes of the three-dimensional space), horizontal parallel, horizontal staggered, etc.; the subcategories corresponding to directions include at least one of the following: upward (the barrage floats upward in the playback window), downward, left, right, etc.

[0121] Exemplarily, if the target segment contains a gunfight scene, the special effects barrage can be rendered as an effect including bullet hole patterns and dynamically changing text colors. If the target segment contains a raining scene, the special effects barrage can be rendered as an effect of vertically staggered, raindrop patterns, and dynamically changing text colors. If the target segment contains a horror scene, the special effects barrage can be rendered as an effect of particle deformation and terrifying text colors. If the target segment contains a stage scene, the special effects barrage can be rendered as an effect including a cheering stick symbol and dynamically changing text colors. If the target segment contains a tearful farewell scene, the special effects barrage can be rendered as an effect including a tear symbol and a melancholy text color. If the target segment contains a funny scene, the special effects barrage can be rendered as an effect of size deformation, lively text colors, etc., which is not limited in the embodiments of the present disclosure.

[0122] In the disclosed embodiments, the use of special effect barrages can achieve richer barrage expression methods, which is conducive to enhancing the audience's sense of participation, enhancing the video atmosphere, better expressing the opinions and emotions expressed by users, and can attract more users to participate in barrage interaction and enhance user stickiness, thereby improving the activity and competitiveness of the video platform.

[0123] In actual applications, before entering the target segment, you can add an ad bullet screen with advertising materials to remind users that they are about to enter the target segment. The ad bullet screen can have the same special effects as the special effects bullet screen that will appear later, so as to naturally lead to the special effects bullet screen that will appear later, which is conducive to reducing users' resistance to ad placement. By inserting ads in the bullet screen, ads can reach target users more accurately, improve advertising effects and conversion rates, and use interesting ad bullet screens to better integrate ads with video content. While attracting user participation, it reduces the stiffness of ad placement.

[0124] Among them, video platforms can, for example, use big data to analyze users' acceptance of advertising bullet screens and formulate scientific and reasonable delivery strategies. For example, in a one-hour video, the number of appearances of advertising bullet screens can be controlled within a certain range to avoid excessive appearances that may cause user disgust; the appropriate time to deliver advertising bullet screens can be selected based on the plot development and rhythm of the video content. For example, ads can be delivered at the beginning, rest period, or end of the video, which are relatively less likely to affect viewing continuity, to reduce interference with the user's viewing experience.

[0125] It should be noted that the above-mentioned scheme of displaying special effect bullet screen can be implemented independently of the above-mentioned steps S11 to S12, that is, without the above-mentioned scheme of steps S11 to S12, the above-mentioned display of special effect bullet screen during the playback of the target segment can be implemented.

[0126] Fig.16 A block diagram of an advertisement display device according to an embodiment of the present disclosure is shown as follows: Fig.16 As shown, the device comprises:

[0127] A first display module 161 is used to display a target prompt box in the video playback interface when the video is played to a first target moment, wherein the target prompt box includes prompt information related to the video playback progress and advertising materials of the target brand, wherein the prompt information is used to prompt the user that a target segment is about to be played, and the first target moment is located before the target segment;

[0128] The second display module 162 is used to hide the target prompt box and display the target advertising object in the video playback interface when the video is played to the second target time, wherein the target advertising object includes: any one of a subtitle, an interactive component and an advertising pop-up window carrying the advertising material of the target brand;

[0129] Among them, the segment subtitles include subtitles in the target segment, the interactive component is used to implement interactive operations related to the screen content of the target segment, the advertising pop-up window includes the image of the actor endorsing the target brand in the target segment, and the second target moment includes the start time of the target segment.

[0130] In one possible implementation, the segment subtitle has a subtitle style that matches the advertising material of the target brand and the advertising material carried on the segment subtitle is the brand element special effect of the target brand. When the target advertising object includes the segment subtitle carrying the advertising material of the target brand, the device also includes: a third display module, which is used to move the brand element special effect on the segment subtitle to the lower left corner or lower right corner of the video playback interface after the brand element special effect on the segment subtitle is displayed for a first specified time period, and when the brand element special effect moves to the lower left corner or lower right corner of the video playback interface, display the target special effect advertisement of the target brand in the lower left corner or lower right corner of the video playback interface.

[0131] In one possible implementation, the target special effect advertisement includes the brand element special effect, and the device also includes: a fourth display module, which is used to move the brand element special effect on the target special effect advertisement to the segment subtitles after the target special effect advertisement is displayed for a second specified time period, and display the segment subtitles carrying the brand element special effect, and switch the target special effect advertisement to a target advertisement, which does not include the brand element special effect.

[0132] In one possible implementation, the interactive component includes an interactive barrage, an interactive box or an interactive floating layer for implementing interactive operations; the interactive barrage, interactive box or interactive floating layer contains the advertising material of the target brand; when the target advertising object includes an interactive component carrying the advertising material of the target brand, the device also includes: a switching module, used to: in response to triggering an interactive operation on the interactive component, switch to display a sub-screen interface; wherein the sub-screen area in the sub-screen interface is used to display the original video screen of the video, and the mother-screen area in the sub-screen interface is used to display the interactive result of the interactive operation and / or the advertising material of the target brand; in response to triggering a closing operation to close the sub-screen interface or the sub-screen interface has been displayed for a third specified time, switch back to displaying the video playback interface.

[0133] In a possible implementation, the device also includes: a first hiding module, used to hide the interactive component in the video playback interface in response to not triggering an interactive operation on the interactive component or triggering a closing operation to close the interactive component within a fourth specified time period.

[0134] In one possible implementation, when the target advertising object includes an advertising pop-up window carrying advertising materials of the target brand, the device also includes: a fifth display module, used to hide the advertising pop-up window after the advertising pop-up window is displayed for a fifth specified time period, and display an advertising bullet screen carrying the advertising materials of the target brand in the video playback interface, and display an atmosphere special effect matching the screen content of the target segment; a vibration module, used to control the terminal device to vibrate during the display of the atmosphere special effect; a second hiding module, used to hide the atmosphere special effect and control the terminal device to stop vibrating after the atmosphere special effect is displayed for a sixth specified time period, and the sixth specified time period includes the segment length of the target segment.

[0135] In one possible implementation, when the screen content of the target segment may cause fear in the user, the target prompt box further includes an on button for turning on the atmosphere protection mode; the device further includes: an atmosphere protection module, which is used to: in response to the user turning on the atmosphere protection mode by clicking the on button, display a blocking mask in the video playback interface, wherein the blocking mask is used to block part of the screen of the target segment; wherein the blocking mask has a dynamic blocking effect of enlarging and reducing the blocking area, and the blocking mask contains advertising materials of the target brand; in response to a closing operation that triggers the closing of the blocking mask or the blocking mask has been displayed for the seventh specified time, hide the blocking mask, and the seventh specified time includes the segment length of the target segment.

[0136] In one possible implementation, the device also includes: a third hiding module, used to hide the target prompt box in response to not clicking the open button or triggering a close operation of closing the target prompt box within an eighth specified time length, and the eighth specified time length includes the segment length of the target segment.

[0137] In one possible implementation, target advertising pictures are inserted into multiple designated moments of the video, wherein the designated moments include at least one of a beginning moment, an ending moment, and a mid-credits moment; the foreground picture in the target advertising picture includes an advertising video surrounded by a special-shaped frame and advertising materials located on one side of the advertising video; the special-shaped frame has plot elements that match the plot of the video; the background picture in the target advertising picture includes background materials related to the plot of the video, and the background materials include background materials generated using a generative artificial intelligence model and containing plot elements that match the plot of the video.

[0138] In one possible implementation, the barrage display module is used to display special effect barrages that match the screen content of the target segment during the playback of the target segment. The special effect barrages are obtained by performing special effect rendering on the original barrages during the playback of the target segment based on the screen content of the target segment.

[0139] In some embodiments, the functions or modules included in the device provided by the embodiments of the present disclosure can be used to execute the method described in the above method embodiments. The specific implementation can refer to the description of the above method embodiments, and for the sake of brevity, it will not be repeated here.

[0140] The embodiment of the present disclosure also provides a computer-readable storage medium on which computer program instructions are stored, and the computer program instructions implement the above method when executed by a processor. The computer-readable storage medium can be a volatile or non-volatile computer-readable storage medium.

[0141] An embodiment of the present disclosure further proposes an electronic device, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to implement the above method when executing the instructions stored in the memory.

[0142] The embodiments of the present disclosure also provide a computer program product, including a computer-readable code, or a non-volatile computer-readable storage medium carrying the computer-readable code. When the computer-readable code runs in a processor of an electronic device, the processor in the electronic device executes the above method.

[0143] Fig.17 800 according to an embodiment of the present disclosure. For example, the electronic device 800 may be provided as a terminal device. Fig.17 , the electronic device 800 may include one or more of the following components: a processing component 802 , a memory 804 , a power component 806 , a multimedia component 808 , an audio component 810 , an input / output interface 812 (I / O interface), a sensor component 814 , and a communication component 816 .

[0144] The processing component 802 generally controls the overall operation of the electronic device 800, such as operations associated with display, phone calls, data communications, camera operations, and recording operations. The processing component 802 may include one or more processors 820 to execute instructions to complete all or part of the steps of the above-mentioned method. In addition, the processing component 802 may include one or more modules to facilitate the interaction between the processing component 802 and other components. For example, the processing component 802 may include a multimedia module to facilitate the interaction between the multimedia component 808 and the processing component 802.

[0145] The memory 804 is configured to store various types of data to support operations on the electronic device 800. Examples of such data include instructions for any application or method operating on the electronic device 800, contact data, phone book data, messages, pictures, videos, etc. The memory 804 can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk or optical disk.

[0146] The power supply component 806 provides power to the various components of the electronic device 800. The power supply component 806 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power to the electronic device 800.

[0147] The multimedia component 808 includes a screen that provides an output interface between the electronic device 800 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from the user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundaries of the touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 808 includes a front camera and / or a rear camera. When the electronic device 800 is in an operating mode, such as a shooting mode or a video mode, the front camera and / or the rear camera may receive external multimedia data. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

[0148] The audio component 810 is configured to output and / or input audio signals. For example, the audio component 810 includes a microphone (MIC), and when the electronic device 800 is in an operating mode, such as a call mode, a recording mode, and a voice recognition mode, the microphone is configured to receive an external audio signal. The received audio signal can be further stored in the memory 804 or sent via the communication component 816. In some embodiments, the audio component 810 also includes a speaker for outputting audio signals.

[0149] The input / output interface 812 provides an interface between the processing component 802 and the peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include but are not limited to: a home button, a volume button, a start button, and a lock button.

[0150] The sensor assembly 814 includes one or more sensors for providing various aspects of status assessment for the electronic device 800. For example, the sensor assembly 814 can detect the open / closed state of the electronic device 800, the relative positioning of the components, such as the display and keypad of the electronic device 800, and the sensor assembly 814 can also detect the position change of the electronic device 800 or a component of the electronic device 800, the presence or absence of contact between the user and the electronic device 800, the orientation or acceleration / deceleration of the electronic device 800, and the temperature change of the electronic device 800. The sensor assembly 814 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 814 may also include an optical sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 814 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

[0151] The communication component 816 is configured to facilitate wired or wireless communication between the electronic device 800 and other devices. The electronic device 800 can access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 816 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 816 also includes a near field communication (NFC) module to facilitate short-range communication. For example, the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology and other technologies.

[0152] In an exemplary embodiment, the electronic device 800 may be implemented by one or more application-specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic components to perform the above methods.

[0153] In an exemplary embodiment, a non-volatile computer-readable storage medium is also provided, such as a memory 804 including computer program instructions, which can be executed by a processor 820 of an electronic device 800 to perform the above method.

[0154] The present disclosure may be a system, a method and / or a computer program product. The computer program product may include a computer-readable storage medium carrying computer-readable program instructions for causing a processor to implement various aspects of the present disclosure.

[0155] A computer-readable storage medium may be a tangible device that can hold and store instructions used by an instruction execution device. A computer-readable storage medium may be, for example, but not limited to, an electrical storage device, a magnetic storage device, an optical storage device, an electromagnetic storage device, a semiconductor storage device, or any suitable combination of the foregoing. More specific examples of computer-readable storage media (a non-exhaustive list) include: a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), a static random access memory (SRAM), a portable compact disk read-only memory (CD-ROM), a digital versatile disk (DVD), a memory stick, a floppy disk, a mechanical encoding device, such as a punch card or a raised structure in a groove on which instructions are stored, and any suitable combination of the foregoing. As used herein, a computer-readable storage medium is not to be interpreted as a transient signal per se, such as a radio wave or other freely propagating electromagnetic wave, an electromagnetic wave propagating through a waveguide or other transmission medium (e.g., a light pulse through a fiber optic cable), or an electrical signal transmitted through a wire.

[0156] The computer-readable program instructions described herein can be downloaded from a computer-readable storage medium to each computing / processing device, or downloaded to an external computer or external storage device via a network, such as the Internet, a local area network, a wide area network, and / or a wireless network. The network can include copper transmission cables, optical fiber transmissions, wireless transmissions, routers, firewalls, switches, gateway computers, and / or edge servers. The network adapter card or network interface in each computing / processing device receives the computer-readable program instructions from the network and forwards the computer-readable program instructions for storage in the computer-readable storage medium in each computing / processing device.

[0157] The computer program instructions for performing the operation of the present disclosure may be assembly instructions, instruction set architecture (ISA) instructions, machine instructions, machine-related instructions, microcode, firmware instructions, state setting data, or source code or object code written in any combination of one or more programming languages, including object-oriented programming languages, such as Smalltalk, C++, etc., and conventional procedural programming languages, such as "C" language or similar programming languages. Computer-readable program instructions may be executed completely on a user's computer, partially on a user's computer, as an independent software package, partially on a user's computer, partially on a remote computer, or completely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer via any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., using an Internet service provider to connect via the Internet). In some embodiments, an electronic circuit, such as a programmable logic circuit, a field programmable gate array (FPGA), or a programmable logic array (PLA), may be customized by utilizing the state information of the computer-readable program instructions, and the electronic circuit may execute the computer-readable program instructions, thereby realizing various aspects of the present disclosure.

[0158] Various aspects of the present disclosure are described herein with reference to the flowcharts and / or block diagrams of the methods, devices (systems) and computer program products according to the embodiments of the present disclosure. It should be understood that each box in the flowchart and / or block diagram and the combination of each box in the flowchart and / or block diagram can be implemented by computer-readable program instructions.

[0159] These computer-readable program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing device, thereby producing a machine, so that when these instructions are executed by the processor of the computer or other programmable data processing device, a device that implements the functions / actions specified in one or more boxes in the flowchart and / or block diagram is generated. These computer-readable program instructions can also be stored in a computer-readable storage medium, and these instructions cause the computer, programmable data processing device, and / or other equipment to work in a specific manner, so that the computer-readable medium storing the instructions includes a manufactured product, which includes instructions for implementing various aspects of the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0160] Computer-readable program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other device so that a series of operating steps are performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, thereby causing the instructions executed on the computer, other programmable data processing apparatus, or other device to implement the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0161] The flow chart and block diagram in the accompanying drawings show the possible architecture, function and operation of the system, method and computer program product according to multiple embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a part of a module, program segment or instruction, and a part of the module, program segment or instruction includes one or more executable instructions for realizing the specified logical function. In some alternative implementations, the function marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two continuous square boxes can actually be executed substantially in parallel, and they can sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs the specified function or action, or can be implemented with a combination of special hardware and computer instructions.

[0162] The embodiments of the present disclosure have been described above, and the above description is exemplary, not exhaustive, and is not limited to the disclosed embodiments. Many modifications and changes will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The selection of terms used herein is intended to best explain the principles of the embodiments, practical applications, or technical improvements in the market, or to enable other persons of ordinary skill in the art to understand the embodiments disclosed herein.

Claims

1. An advertisement display method, characterized in that: include: When the video is played to the first target moment, a target prompt box is displayed in the video playing interface, wherein the target prompt box includes prompt information related to the video playing progress and advertising materials of the target brand, wherein the prompt information is used to prompt the user that a target segment is about to be played, and the first target moment is located before the target segment; When the video is played to the second target time, the target prompt box is hidden, and a target advertising object is displayed in the video playback interface, wherein the target advertising object includes: any one of a subtitle, an interactive component, and an advertising pop-up window carrying the advertising material of the target brand; Among them, the segment subtitles include subtitles in the target segment, the interactive component is used to implement interactive operations related to the screen content of the target segment, the advertising pop-up window includes the image of the actor endorsing the target brand in the target segment, and the second target moment includes the start time of the target segment.

2. The method according to claim 1, characterized in that The segment subtitle has a subtitle style that matches the advertising material of the target brand and the advertising material carried on the segment subtitle is a brand element special effect of the target brand. In the case where the target advertising object includes the segment subtitle carrying the advertising material of the target brand, the method further includes: After the brand element special effects on the segment subtitles are displayed for the first specified time period, the brand element special effects on the segment subtitles are moved to the lower left corner or lower right corner of the video playback interface, and when the brand element special effects are moved to the lower left corner or lower right corner of the video playback interface, the target special effects advertisement of the target brand is displayed in the lower left corner or lower right corner of the video playback interface.

3. The method according to claim 2, characterized in that The target special effect advertisement includes the brand element special effect, and the method further includes: After the target special effect advertisement is displayed for a second specified time period, the brand element special effect on the target special effect advertisement is moved to the segment subtitles, and the segment subtitles carrying the brand element special effect are displayed, and the target special effect advertisement is switched to a target advertisement, which does not contain the brand element special effect.

4. The method according to claim 1, characterized in that: The interactive component includes an interactive bullet screen, an interactive frame or an interactive floating layer for realizing interactive operations; the interactive bullet screen, the interactive frame or the interactive floating layer contains the advertising material of the target brand; In the case where the target advertisement object includes an interactive component carrying an advertisement material of the target brand, the method further includes: In response to triggering an interactive operation on the interactive component, switching to display a sub-parent screen interface; wherein the sub-screen area in the sub-parent screen interface is used to display the original video screen of the video, and the parent screen area in the sub-parent screen interface is used to display the interactive result of the interactive operation and / or the advertising material of the target brand; In response to a closing operation that triggers closing of the sub-screen interface or the sub-screen interface has been displayed for a third specified time period, switching back to display the video playback interface.

5. The method according to claim 4, characterized in that The method further comprises: In response to not triggering an interactive operation on the interactive component or triggering a closing operation of closing the interactive component within a fourth specified time period, hiding the interactive component in the video playback interface.

6. The method according to claim 1, characterized in that In the case where the target advertisement object includes an advertisement pop-up window carrying an advertisement material of the target brand, the method further includes: After the advertisement pop-up window is displayed for a fifth specified time period, the advertisement pop-up window is hidden, and an advertisement bullet screen carrying the advertisement material of the target brand is displayed in the video playback interface, and an atmosphere special effect matching the screen content of the target segment is displayed; During the display of the atmosphere special effect, controlling the terminal device to vibrate; After the atmosphere special effect is displayed for a sixth specified time period, the atmosphere special effect is hidden and the terminal device is controlled to stop vibrating, and the sixth specified time period includes the segment length of the target segment.

7. The method according to claim 1, characterized in that In the case where the screen content of the target segment may cause fear in the user, the target prompt box may further include an on button for turning on the atmosphere protection mode; and the method may further include: In response to the user turning on the atmosphere protection mode by clicking the turn-on button, a mask layer is displayed in the video playback interface, where the mask layer is used to cover a portion of the screen of the target segment; The mask layer has a dynamic masking effect of enlarging and reducing the masking area, and the mask layer contains the advertising material of the target brand; In response to triggering a closing operation of closing the occlusion mask or the occlusion mask having been displayed for a seventh specified time period, hiding the occlusion mask, wherein the seventh specified time period includes the segment duration of the target segment.

8. The method according to claim 7, characterized in that The method further comprises: In response to not clicking the open button or triggering a closing operation of closing the target prompt box within an eighth specified time period, hiding the target prompt box, and the eighth specified time period includes the segment duration of the target segment.

9. The method according to claim 1, characterized in that: A target advertisement screen is inserted into a plurality of designated moments of the video, wherein the designated moments include at least one of a beginning moment, an end moment, and a mid-movie moment; The foreground image in the target advertisement image includes an advertisement video surrounded by a special-shaped frame and advertisement materials located on one side of the advertisement video; the special-shaped frame has plot elements matching the plot of the video; The background image in the target advertising image includes background material related to the plot of the video, and the background material includes background material generated by a generative artificial intelligence model and containing plot elements that match the plot of the video.

10. The method according to claim 1, characterized in that The method further comprises: During the playback of the target segment, a special effect bullet screen that matches the screen content of the target segment is displayed, wherein the special effect bullet screen is obtained by performing special effect rendering on the original bullet screen during the playback of the target segment based on the screen content of the target segment.

11. An advertising display device, characterized in that: include: A first display module is used to display a target prompt box in the video playback interface when the video is played to a first target moment, wherein the target prompt box includes prompt information related to the video playback progress and advertising materials of the target brand, wherein the prompt information is used to prompt the user that a target segment is about to be played, and the first target moment is located before the target segment; A second display module is used to hide the target prompt box and display a target advertising object in the video playback interface when the video is played to a second target time, wherein the target advertising object includes: any one of a subtitle, an interactive component and an advertising pop-up window carrying the advertising material of the target brand; Among them, the segment subtitles include subtitles in the target segment, the interactive component is used to implement interactive operations related to the screen content of the target segment, the advertising pop-up window includes the image of the actor endorsing the target brand in the target segment, and the second target moment includes the start time of the target segment.

12. An electronic device, characterized in that: include: processor; a memory for storing processor-executable instructions; Wherein, the processor is configured to implement the method described in any one of claims 1 to 10 when executing the instructions stored in the memory.

13. A non-volatile computer-readable storage medium having computer program instructions stored thereon, characterized in that: When the computer program instructions are executed by a processor, the method according to any one of claims 1 to 10 is implemented.

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