Commodity acquisition video data tracking method and device, and medium

Abstract

The invention discloses a commodity acquisition video data tracking method, equipment and a medium, relates to the technical field of video data tracking, and solves the problem that the authenticity of traffic data is difficult to guarantee due to various data types of the traffic data and limitation of a video platform after the current acquisition video is put. The method specifically comprises the following steps: putting a business order video on a video platform, and carrying out content annotation on the business order video to obtain video annotation data of the business order video; performing data monitoring on the business order video to obtain video traffic data of the business order video; analyzing the delivery effect of the business order video according to the video traffic data, and performing cooperation intention re-evaluation on a business order partner and a video platform; according to the method, intelligent analysis of the propaganda effect and benefit corresponding to the commodity video to be picked up is realized on the basis of video data tracking, and the business order video investment and the benefit of the target commodity are comprehensively analyzed and the propaganda strategy of the business order video is adjusted according to the analysis result.

Description

Technical Field

[0001] The present invention belongs to the field of video data tracking, and specifically relates to a method, device and medium for tracking commodity procurement video data. Background Art

[0002] Product procurement is an emerging e-commerce business that mainly involves purchasing goods from suppliers to meet customer needs. Data tracking is crucial for analyzing the video performance of product promotion videos and optimizing content strategies. Data analysis platforms are usually used to obtain relevant data of designated videos, provide data and decision support for product procurement, and help companies improve operational efficiency and market competitiveness.

[0003] Under the current technical background, after placing a video, the purchasing agent needs to monitor the traffic data of the video. According to the data obtained from the monitoring, the product content, marketing strategy and publicity strategy can be adjusted in a targeted manner. However, since the data types of the traffic data corresponding to the video are various and closely related, and at the same time, it is subject to the limitations of the video platform, the authenticity of the traffic data is difficult to guarantee; To this end, the present invention proposes a method, device and medium for tracking commodity procurement video data. Summary of the invention

[0004] In view of the deficiencies in the prior art, the present invention aims to provide a method, device and medium for tracking commodity procurement video data.

[0005] The technical problems to be solved by the present invention are: How to achieve accurate analysis of the input effect and publicity benefits of purchasing product videos based on video data tracking.

[0006] In the first aspect, in order to achieve the above-mentioned purpose, the present invention adopts the following technical solutions: A method for tracking commodity procurement video data, the method is as follows: Step S1, placing a business order video on a video platform and annotating the content of the business order video to obtain video annotation data of the business order video; Step S2, monitoring the data of the commercial video to obtain the video flow data of the commercial video; Step S3, analyzing the delivery effect of the commercial order video according to the video traffic data, and re-evaluating the cooperation intention of the commercial order partner and the video platform; Step S4, conduct a comprehensive analysis of the investment in the commercial video and the benefits of the target product, and adjust the promotion and marketing strategy of the commercial video according to the analysis results.

[0007] Furthermore, the delivery process of the commercial order video in step S1 specifically includes: Step S101, the product party screens business partners of the target product on major video platforms; Step S102, the product party negotiates with the business order partner on the content of the business order and determines the delivery cost of the business order video; Step S103: After the business order partner completes the production of the business order video, the product party reviews it and then uploads the business order video to the video platform; Step S104, annotating the content of the business order video to obtain video annotation information of the business order video; The video annotation information includes the target product of the business order video, the video author, the total length of the video, the length of the product content and the video tag.

[0008] Furthermore, the video traffic data includes the number of clicks on the commercial video, the total playback time of each playback, and the playback time of the target content.

[0009] Furthermore, the analysis process of the delivery effect of the commercial order video in step S3 is as follows: Get the number of clicks on the commercial video, the total video duration ZCi and the total playback duration BCir of each playback, where i is the number of the commercial video, r is the sequence number of the video playback, the upper limit of r is R, and the value of R is equal to the number of clicks on the commercial video; The critical playback time LCi of the commercial single video is calculated according to the formula LCi=ZCi×lj×100%; where lj is the critical time ratio, and the value of lj is greater than zero and is a percentage; Compare the total playback time BCir of the commercial video at each playback with the corresponding critical playback time; If the total playback time is less than the critical playback time, the total playback time of the commercial order video during this playback is determined to be invalid playback time; If the value of the total playback time is greater than or equal to the critical playback time, the total playback time of the commercial order video during this playback is determined to be the effective playback time; Filter and count the effective playback time and the invalid playback time, record the statistical result of the effective playback time as n, and record the statistical result of the invalid playback time as m, the value range of m and n is [0, +∞), m+n=R; According to the formula Calculate the completion rate WBi of the commercial video; Then obtain the product content duration SCi of the commercial order video and the target content playback duration MCir of the commercial order video at each playback, and use the formula Calculate the effective promotion rate YXi of the commercial video.

[0010] Furthermore, the intention re-evaluation process in step S3 is specifically as follows: Obtain the completion rate WBi, effective promotion rate YXi and video author of the commercial video, and calculate the promotion effect index XGW of the corresponding video author according to the formula. The formula is as follows: ; Wherein, e is a natural constant, I is the upper limit of i, the value of I is related to the number of commercial videos produced by the corresponding video author, s1 and s2 are weight coefficients with fixed values, the values ​​of s1 and s2 are both greater than zero, s1 is the completion weight coefficient, and s2 is the publicity weight coefficient; According to the video tags of the commercial order videos, the commercial order videos of the same type are filtered according to the video tags, and the promotion effect index XGT of the commercial order videos of the same type is calculated by the formula. The specific formula is as follows: ; Wherein, t and i are the numbers of the commercial video, and T is the number of commercial videos of the same type; Use the promotion effect index of similar business order videos as the evaluation benchmark and set the effect evaluation interval; When the publicity effect index of the video author belongs to the first effect evaluation interval, the cooperation intention level of the corresponding video author is determined to be the first cooperation intention level; When the publicity effect index of the video author belongs to the second effect evaluation interval, the cooperation intention level of the corresponding video author is determined to be the second cooperation intention level; When the publicity effect index of the video author belongs to the third effect evaluation interval, the cooperation intention level of the corresponding video author is determined to be the third cooperation intention level; Among them, the cooperation intention of the first cooperation intention level is lower than the cooperation intention of the second cooperation intention level, and the cooperation intention of the second cooperation intention level is lower than the cooperation intention of the third cooperation intention level.

[0011] Furthermore, the comprehensive analysis process in step S4 is specifically as follows: After the target product's business order video is released on the video platform, the product flow data of the target product is monitored. The product flow data includes the product visit volume FW, link jump volume TZ and order transaction volume CJ of the target product in each monitoring cycle; The business order benefit value XY and benefit correlation index GL of the target product are calculated according to the formula. The specific formula is as follows: XY=FW×a1+CJ×a2; GL=FW / TZ; Among them, a1 and a2 are weight coefficients with fixed values, and the values ​​of a1 and a2 are both greater than zero. a1 is the product access weight, and a2 is the product sales weight; Compare the business benefit value of the target product with the expected benefit value; If the business order benefit value is less than the expected benefit value, the business order delivery effect of the target product is determined to be a first-class delivery effect; If the business order benefit value is greater than or equal to the expected benefit value, the benefit correlation index of the target product is compared with the benefit correlation interval to determine whether the business order delivery effect of the target product is a second-class delivery effect or a third-class delivery effect.

[0012] Furthermore, the business order benefit of the target product corresponding to the first type of delivery effect is lower than the business order benefit of the target product corresponding to the second type of delivery effect; The business order efficiency of the target products corresponding to the second type of delivery effect is lower than the business order efficiency of the target products corresponding to the third type of delivery effect.

[0013] Furthermore, the adjustment plan of the publicity and promotion strategy in step S4 specifically includes: When the commercial order delivery effect of the target product is a type I delivery effect, the delivery cost of the commercial order video is obtained, and the delivery cost of the commercial order video is compared with the critical delivery cost; If the delivery cost is less than or equal to the critical delivery cost, increase the commercial video investment cost and delivery volume of the commercial video; If the delivery cost is greater than or equal to the critical delivery cost, reduce the delivery volume of the commercial order video, change the commercial order partner, or change the delivery video platform; When the target product's commercial order delivery effect is the second-class delivery effect, the delivery strategy of the current commercial order video remains unchanged; When the business order delivery effect of the target product is the third type of delivery effect, increase the number of business order video delivery or increase the number of video platforms for business order video delivery.

[0014] In a second aspect, a computer device is also provided, the computer device comprising: A memory storing a computer program; The processor is communicatively connected to the memory, and when the computer program is executed by the processor, a method for tracking commodity video data is implemented.

[0015] According to a third aspect, a computer-readable storage medium is provided, on which a computer program is stored, and when the program is executed by a processor, a method for tracking commodity video data is implemented.

[0016] In summary, due to the adoption of the above technical solution, the beneficial effects of the present invention are: 1. The present invention firstly puts the commercial order video on the video platform and annotates the content of the commercial order video to obtain the video annotation data of the commercial order video, and then monitors the data of the commercial order video to obtain the video flow data of the commercial order video, so as to analyze the delivery effect of the commercial order video according to the video flow data, and re-evaluate the cooperation intention of the commercial order partner and the video platform. The present invention combines the flow data to realize the intelligent analysis of the corresponding publicity effect of the purchased product video; 2. The present invention also conducts a comprehensive analysis of the investment in the commercial order video and the benefits of the target product, and can adjust the promotion and marketing strategy of the commercial order video according to the analysis results. The present invention can achieve accurate and intelligent analysis of the benefits brought by the investment in the purchasing product video. BRIEF DESCRIPTION OF THE DRAWINGS

[0017] In order to facilitate understanding by those skilled in the art, the present invention is further described below with reference to the accompanying drawings.

[0018] Figure 1 is a flow chart of the method of the present invention; Figure 2 It is a schematic diagram of the principle of video effect evaluation in the present invention; Figure 3 It is a schematic diagram of the structure of the computer device in the present invention. DETAILED DESCRIPTION

[0019] The technical solution of the present invention will be described clearly and completely in conjunction with the embodiments below. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, other embodiments obtained by ordinary technicians in this field without creative work are all within the scope of protection of the present invention.

[0020] Example 1: Please refer to Figure 1 and Figure 2 As shown, the technical solution provided by the present invention is: a method for tracking commodity procurement video data, the method is specifically as follows: Step S1, placing a business order video on a video platform and annotating the content of the business order video to obtain video annotation data of the business order video; It should be specifically noted that the business objects of the commodity procurement service are international commodities, bulk commodities, and small commodities, which have clear value standards, ranges, and commodity attributes. In this embodiment, small commodities are preferably used as the target commodities of commodity procurement. In step S1, the delivery process of the business order video specifically includes: Step S101, the product party screens business partners of the target product on major video platforms; Among them, the business order partner is specifically the producer of the business order video, including but not limited to video bloggers, review bloggers, official video accounts of the product party, etc.; Step S102, the product party negotiates with the business order partner on the content of the business order and determines the delivery cost of the business order video; Step S103: After the business order partner completes the production of the business order video, the product party reviews it and then uploads the business order video to the video platform; Step S104, annotating the content of the business order video to obtain video annotation information of the business order video; In step S104, the video annotation information includes the target product of the business order video, the video author, the total duration of the video, the duration of the product content, and the video tag; Among them, the video author is the business order partner, the product content length is the video length involving the target product or product-related content in the business order video, and the video tag is the specific keywords related to the target product. In the actual work process, the keywords are extracted from the title, introduction or images and text of the business order video.

[0021] Step S2, monitoring the data of the commercial video to obtain the video flow data of the commercial video; In step S2, the video traffic data includes the number of clicks on the commercial video, the total playback time of each playback, and the playback time of the target content; The playback volume refers to the number of clicks on the video details page corresponding to the business order video, that is, the number of times users of the video platform click to enter the video details page corresponding to the business order video through channels such as homepage push or content search. It should be specifically noted that the number of clicks by the same user who repeatedly enters the video details page multiple times in a short period of time will not be recorded; The total playback time is the total playback time of the commercial video after the user clicks to enter the video details page. It can be understood that repeated loop playback of the commercial video will not be included in the total playback time, that is, the total playback time is always less than or equal to the total video length of the commercial video. Similarly, the target content playback time is the playback time of the target product or product-related content in the commercial video. The target content playback time is always less than or equal to the product content length of the commercial video.

[0022] Step S3, analyzing the delivery effect of the commercial order video according to the video traffic data, and re-evaluating the cooperation intention of the commercial order partner and the video platform; In step S3, the delivery effect analysis process of the business order video is as follows: Get the number of clicks on the commercial video, the total video duration ZCi, and the total playback duration BCir of each playback, where i is the number of the commercial video, r is the sequence number of the video playback, the upper limit of r is R, and the value of R is equal to the number of clicks on the commercial video. Calculate the critical playback duration LCi of the commercial video according to the formula. The specific formula is as follows: LCi=ZCi×lj×100%; Among them, lj is the critical duration ratio, and the value of lj is greater than zero and is a percentage; Compare the total playback time BCir of the commercial video at each playback with the corresponding critical playback time; If the total playback time is less than the critical playback time, the total playback time of the commercial order video during this playback is determined to be invalid playback time; If the value of the total playback time is greater than or equal to the critical playback time, the total playback time of the commercial order video during this playback is determined to be the effective playback time; The effective playback time and the invalid playback time are screened and counted. Specifically, the statistical result of the effective playback time is recorded as n, and the statistical result of the invalid playback time is recorded as m. It can be understood that the value range of m and n is [0, +∞), m+n=R; The completion rate WBi of the commercial video is calculated according to the formula. The specific formula is as follows: ; The product content duration SCi of the commercial video and the target content playback duration MCir of the commercial video at each playback are also obtained, and the effective promotion rate YXi of the commercial video is calculated according to the formula. The specific formula is as follows; ; It is understandable that the completion rate is used to reflect the user retention of the business order video, and the effective promotion rate is used to reflect the promotional effect of the target product and its related content in the business order video.

[0023] In this embodiment, the process of evaluating the cooperation intention of the business partner and the video platform in step S3 specifically includes: Obtain the completion rate, effective promotion rate, and video author of the commercial video, and calculate the promotion effect index XGW of the corresponding video author according to the formula. The formula is as follows: ; Among them, e is a natural constant, I is the upper limit of i, the value of I is related to the number of commercial videos produced by the corresponding video author, s1 and s2 are weight coefficients with fixed values, the values ​​of s1 and s2 are both greater than zero, s1 is the completion weight coefficient, and s2 is the publicity weight coefficient; According to the video tags of the commercial order videos, the commercial order videos of the same type are filtered according to the video tags, and the publicity effect index XGT of the commercial order videos of the same type is calculated. The specific formula is as follows: ; Wherein, t and i are both the numbers of the commercial single videos, T is the number of commercial single videos of the same type, and the intersection of the video set with the commercial single video number t and the commercial single video with the commercial single video number i is an empty set; See also Figure 2 As shown, the promotion effect index of similar commercial single videos is used as the evaluation benchmark to set the effect evaluation interval. Specifically, the value range of the effect evaluation interval is [0, +∞]. In this embodiment, the value range of the first effect evaluation interval is set to [0, XGT×0.5), the value range of the second effect evaluation interval is set to [XGT×0.5, XGT×1.5), and the value range of the third effect evaluation interval is set to [XGT×1.5, +∞); When the publicity effect index of the video author belongs to the first effect evaluation interval, the cooperation intention level of the corresponding video author is determined to be the first cooperation intention level; When the publicity effect index of the video author belongs to the second effect evaluation interval, the cooperation intention level of the corresponding video author is determined to be the second cooperation intention level; When the publicity effect index of the video author belongs to the third effect evaluation interval, the cooperation intention level of the corresponding video author is determined to be the third cooperation intention level; Among them, the cooperation intention of the first cooperation intention level is lower than that of the second cooperation intention level, and the cooperation intention of the second cooperation intention level is lower than that of the third cooperation intention level. That is, the video authors of the first cooperation intention level will consider interrupting the cooperation, and the video authors of the second cooperation intention level will optimize the video production and content ratio while continuing the cooperation. The video authors of the third cooperation intention level will continue to cooperate and use the business order videos produced by this video author as sample business orders for reference and learning by other video authors.

[0024] Step S4, comprehensively analyzing the investment in the commercial video and the benefits of the target product, and adjusting the promotion strategy of the commercial video according to the analysis results; In step S4, the analysis process of the business order input and product benefits is as follows: After the business order video of the target product is released on the video platform, the product traffic data of the target product is monitored. The product traffic data includes the product visit volume FW, link jump volume TZ and order transaction volume CJ of the target product in each monitoring period, wherein the monitoring period starts from the release time of the business order video, the product visit volume is the number of visits to the corresponding detail page of the target product, the link jump volume is the number of visits to the traceable sources such as the jump link and QR code of the business order video, and the order transaction volume is the number of order transactions of the target product or the sales volume of the target product; The business order benefit value XY and benefit correlation index GL of the target product are calculated according to the formula. The specific formula is as follows: XY=FW×a1+CJ×a2; GL=FW / TZ; Among them, a1 and a2 are weight coefficients with fixed values, and the values ​​of a1 and a2 are both greater than zero. a1 is the commodity access weight, and a2 is the commodity sales weight. The value of the benefit correlation index is used to reflect the correlation between the benefit change of the target commodity and the business order video. The larger the value of the benefit correlation index, the greater the correlation between the benefit change and the business order video. Compare the business benefit value of the target product with the expected benefit value; If the business order benefit value is less than the expected benefit value, the business order delivery effect of the target product is determined to be a first-class delivery effect; If the business order benefit value is greater than or equal to the expected benefit value, the benefit correlation index of the target product is compared with the benefit correlation interval. When the benefit correlation index belongs to the first benefit correlation interval, the business order delivery effect of the target product is determined to be a second-class delivery effect. When the benefit correlation index belongs to the second benefit correlation interval, the business order delivery effect of the target product is determined to be a third-class delivery effect. Among them, the numerical value of the expected benefit value is greater than zero, the value range of the benefit association interval is greater than zero, the value range of the first benefit association interval is smaller than the value range of the second benefit association interval, the business order benefit of the target commodity corresponding to the first type of placement effect is lower than the business order benefit of the target commodity corresponding to the second type of placement effect, and the business order benefit of the target commodity corresponding to the second type of placement effect is lower than the business order benefit of the target commodity corresponding to the third type of placement effect.

[0025] Furthermore, in step S4, the adjustment plan of the publicity and promotion strategy specifically includes: When the commercial order delivery effect of the target product is a type-one delivery effect, the delivery cost of the commercial order video is obtained, and the delivery cost of the commercial order video is compared with the critical delivery cost. If the delivery cost is less than or equal to the critical delivery cost, the commercial order video investment cost and the delivery volume of the commercial order video are increased. If the delivery cost is greater than or equal to the critical delivery cost, the delivery volume of the commercial order video is reduced, the commercial order partner is changed, or the delivery video platform is changed. When the target product's commercial order delivery effect is the second-class delivery effect, the delivery strategy of the current commercial order video remains unchanged; When the target product's business order delivery effect is the third type of delivery effect, increase the number of business order videos delivered or increase the number of video platforms where business order videos are delivered; In this application, if corresponding calculation formulas appear, the above calculation formulas are all dimensionless and take their numerical calculations. The weight coefficients, proportional coefficients and other coefficients in the formulas are set to a result value obtained by quantifying each parameter. The size of the weight coefficient and the proportional coefficient can be determined as long as it does not affect the proportional relationship between the parameter and the result value.

[0026] Example 2: Figure 3 As shown, this embodiment provides a computer device, which may include: a processor, a communication interface, a memory, and a communication bus, wherein the processor, the communication interface, and the memory communicate with each other through the communication bus. The processor may call the logic instructions in the memory to execute a method for tracking commodity procurement video data, which includes: placing a commercial video on a video platform and annotating the content of the commercial video to obtain video annotation data of the commercial video; monitoring the data of the commercial video to obtain video traffic data of the commercial video; analyzing the effect of the commercial video according to the video traffic data, and re-evaluating the cooperation intention of the commercial partner and the video platform; conducting a comprehensive analysis of the investment in the commercial video and the benefits of the target commodity, and adjusting the publicity and promotion strategy of the commercial video according to the analysis results.

[0027] In addition, the logic instructions in the above-mentioned memory can be implemented in the form of software functional units and can be stored in a computer-readable storage medium when sold or used as an independent product. Based on this understanding, the technical solution of the present application can be essentially or partly embodied in the form of a software product that contributes to the prior art. The computer software product is stored in a storage medium, including several instructions to enable a computer device (which can be a personal computer, server, or network device, etc.) to execute all or part of the steps of the method described in each embodiment of the present application. The aforementioned storage medium includes: U disk, mobile hard disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), disk or optical disk, etc. Various media that can store program codes.

[0028] Embodiment 3: The present application also provides a computer program product, which includes a computer program stored on a computer-readable storage medium, and the computer program includes program instructions. When the program instructions are executed by a computer, the computer can execute a commodity procurement video data tracking method provided by the above methods, the method including: placing a commercial order video on a video platform and annotating the content of the commercial order video to obtain video annotation data of the commercial order video; monitoring the data of the commercial order video to obtain video traffic data of the commercial order video; analyzing the delivery effect of the commercial order video based on the video traffic data, and re-evaluating the cooperation intention of the commercial order partner and the video platform; conducting a comprehensive analysis of the investment in the commercial order video and the benefits of the target commodity, and adjusting the publicity and promotion strategy of the commercial order video according to the analysis results.

[0029] Embodiment 4: The present application also provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, is implemented to execute a method for tracking commodity procurement video data provided above, the method comprising: placing a commercial order video on a video platform and annotating the content of the commercial order video to obtain video annotation data of the commercial order video; monitoring the data of the commercial order video to obtain video traffic data of the commercial order video; analyzing the effect of the placement of the commercial order video based on the video traffic data, and re-evaluating the cooperation intention of the commercial order partner and the video platform; conducting a comprehensive analysis of the investment in the commercial order video and the benefits of the target commodity, and adjusting the publicity and promotion strategy of the commercial order video based on the analysis results.

[0030] The device embodiments described above are merely illustrative, wherein the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, they may be located in one place, or they may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the scheme of this embodiment. Ordinary technicians in this field can understand and implement it without paying creative labor.

[0031] Through the description of the above implementation methods, those skilled in the art can clearly understand that each implementation method can be implemented by means of software plus a necessary general hardware platform, and of course, can also be implemented by hardware. Based on this understanding, the above technical solution is essentially or the part that contributes to the prior art can be embodied in the form of a software product, and the computer software product can be stored in a computer-readable storage medium, such as ROM / RAM, a disk, an optical disk, etc., including a number of instructions for a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in each embodiment or some parts of the embodiments.

[0032] Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present application, rather than to limit it. Although the present application has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that they can still modify the technical solutions described in the aforementioned embodiments, or make equivalent replacements for some of the technical features therein. However, these modifications or replacements do not deviate the essence of the corresponding technical solutions from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims

1. A method for tracking commodity procurement video data, characterized in that: The specific method is as follows: Step S1, placing a business order video on a video platform and annotating the content of the business order video to obtain video annotation data of the business order video; Step S2, monitoring the data of the commercial video to obtain the video flow data of the commercial video; Step S3, analyzing the delivery effect of the commercial order video according to the video traffic data, and re-evaluating the cooperation intention of the commercial order partner and the video platform; Step S4, conduct a comprehensive analysis of the investment in the commercial video and the benefits of the target product, and adjust the promotion and marketing strategy of the commercial video according to the analysis results.

2. A commodity purchasing video data tracking method according to claim 1, characterized in that: The delivery process of the commercial order video in step S1 specifically includes: Step S101, the product party screens business partners of the target product on major video platforms; Step S102, the product party negotiates with the business order partner on the content of the business order and determines the delivery cost of the business order video; Step S103: After the business order partner completes the production of the business order video, the product party reviews it and then uploads the business order video to the video platform; Step S104, annotating the content of the business order video to obtain video annotation information of the business order video; The video annotation information includes the target product of the business order video, the video author, the total length of the video, the length of the product content and the video tag.

3. A commodity purchasing video data tracking method according to claim 2, characterized in that: Video traffic data includes the number of clicks on the business order video, the total playback time of each playback, and the playback time of the target content.

4. A commodity purchasing video data tracking method according to claim 3, characterized in that: The specific process of analyzing the delivery effect of the commercial order video in step S3 is as follows: Get the number of clicks on the commercial video, the total video duration ZCi and the total playback duration BCir of each playback, where i is the number of the commercial video, r is the sequence number of the video playback, the upper limit of r is R, and the value of R is equal to the number of clicks on the commercial video; The critical playback time LCi of the commercial single video is calculated according to the formula LCi=ZCi×lj×100%; where lj is the critical time ratio, and the value of lj is greater than zero and is a percentage; Compare the total playback time BCir of the commercial video at each playback with the corresponding critical playback time; If the total playback time is less than the critical playback time, the total playback time of the commercial order video during this playback is determined to be invalid playback time; If the value of the total playback time is greater than or equal to the critical playback time, the total playback time of the commercial order video during this playback is determined to be the effective playback time; Filter and count the effective playback time and the invalid playback time, record the statistical result of the effective playback time as n, and record the statistical result of the invalid playback time as m, the value range of m and n is [0, +∞), m+n=R; According to the formula Calculate the completion rate WBi of the commercial video; Then obtain the product content duration SCi of the commercial order video and the target content playback duration MCir of the commercial order video at each playback, and use the formula Calculate the effective promotion rate YXi of the commercial video.

5. A commodity purchasing video data tracking method according to claim 4, characterized in that: The intention re-evaluation process in step S3 is specifically as follows: Obtain the completion rate WBi, effective promotion rate YXi and video author of the commercial video, and calculate the promotion effect index XGW of the corresponding video author according to the formula. The formula is as follows: ; Wherein, e is a natural constant, I is the upper limit of i, the value of I is related to the number of commercial videos produced by the corresponding video author, s1 and s2 are weight coefficients with fixed values, the values ​​of s1 and s2 are both greater than zero, s1 is the completion weight coefficient, and s2 is the publicity weight coefficient; According to the video tags of the commercial order videos, the commercial order videos of the same type are filtered according to the video tags, and the promotion effect index XGT of the commercial order videos of the same type is calculated by the formula. The specific formula is as follows: ; Wherein, t and i are the numbers of the commercial video, and T is the number of commercial videos of the same type; Use the promotion effect index of similar business order videos as the evaluation benchmark and set the effect evaluation interval; When the publicity effect index of the video author belongs to the first effect evaluation interval, the cooperation intention level of the corresponding video author is determined to be the first cooperation intention level; When the publicity effect index of the video author belongs to the second effect evaluation interval, the cooperation intention level of the corresponding video author is determined to be the second cooperation intention level; When the publicity effect index of the video author belongs to the third effect evaluation interval, the cooperation intention level of the corresponding video author is determined to be the third cooperation intention level; Among them, the cooperation intention of the first cooperation intention level is lower than the cooperation intention of the second cooperation intention level, and the cooperation intention of the second cooperation intention level is lower than the cooperation intention of the third cooperation intention level.

6. The method for tracking commodity purchasing video data according to claim 1, characterized in that: The comprehensive analysis process in step S4 is specifically as follows: After the target product's business order video is released on the video platform, the product flow data of the target product is monitored. The product flow data includes the product visit volume FW, link jump volume TZ and order transaction volume CJ of the target product in each monitoring cycle; The business order benefit value XY and benefit correlation index GL of the target product are calculated according to the formula. The specific formula is as follows: XY=FW×a1+CJ×a2; GL = FW / TZ; Among them, a1 and a2 are weight coefficients with fixed values, and the values ​​of a1 and a2 are both greater than zero. a1 is the product access weight, and a2 is the product sales weight; Compare the business benefit value of the target product with the expected benefit value; If the business order benefit value is less than the expected benefit value, the business order delivery effect of the target product is determined to be a first-class delivery effect; If the business order benefit value is greater than or equal to the expected benefit value, the benefit correlation index of the target product is compared with the benefit correlation interval to determine whether the business order delivery effect of the target product is a second-class delivery effect or a third-class delivery effect.

7. A commodity purchasing video data tracking method according to claim 6, characterized in that: The business order benefit of the target product corresponding to the first-class placement effect is lower than the business order benefit of the target product corresponding to the second-class placement effect; The business order efficiency of the target products corresponding to the second type of delivery effect is lower than the business order efficiency of the target products corresponding to the third type of delivery effect.

8. The method for tracking commodity purchasing video data according to claim 6, characterized in that: The adjustment plan of the publicity and promotion strategy in step S4 specifically includes: When the commercial order delivery effect of the target product is a type I delivery effect, the delivery cost of the commercial order video is obtained, and the delivery cost of the commercial order video is compared with the critical delivery cost; If the delivery cost is less than or equal to the critical delivery cost, increase the commercial video investment cost and delivery volume of the commercial video; If the delivery cost is greater than or equal to the critical delivery cost, reduce the delivery volume of the commercial order video, change the commercial order partner, or change the delivery video platform; When the target product's commercial order delivery effect is the second-class delivery effect, the delivery strategy of the current commercial order video remains unchanged; When the business order delivery effect of the target product is the third type of delivery effect, increase the number of business order video delivery or increase the number of video platforms for business order video delivery.

9. A computer device, characterized in that: The computer device comprises: A memory storing a computer program; A processor is communicatively connected to the memory, and when the computer program is executed by the processor, the method described in any one of claims 1 to 8 is implemented.

10. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the program is executed by a processor, the method according to any one of claims 1 to 8 is implemented.

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