Live broadcast interaction method and device and storage medium

Abstract

The invention relates to a live broadcast interaction method and device and a storage medium. The method comprises the steps that interaction prompt information is displayed in a target live broadcast room, the interaction prompt information comprises a first interaction prompt and a second interaction prompt, the first interaction prompt indicates a first interaction activity corresponding to a live broadcast object in the target live broadcast room, and the second interaction prompt indicates a second interaction activity corresponding to the live broadcast object in the target live broadcast room; the second interaction prompt indicates a second interaction activity associated with the first interaction activity; under the condition that the first interaction prompt is triggered, displaying object interaction information corresponding to the live broadcast object; and when an interaction result of an interaction operation for the object interaction information meets a preset requirement and the second interaction prompt is triggered, displaying an interaction result of the second interaction activity in the target live broadcast room. According to the method, the user can conveniently participate in at least two interactive activities in the target live broadcast room, and the participation degree of the user in the target live broadcast room and the interaction depth of interaction with the target live broadcast room are improved.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular to a live interactive method, device and storage medium. Background Art

[0002] The live broadcast application enables interaction between the host and users. Users can not only watch the live broadcast objects recommended by the host during the live broadcast, but also interact with the host regarding the live broadcast objects, such as sending interactive barrages.

[0003] However, the interaction efficiency between anchors and users in current live broadcast applications needs to be improved, and the means of interaction are relatively simple, which reduces the interaction efficiency and interaction depth of information related to the live broadcast object in the live broadcast application. Summary of the invention

[0004] In order to solve at least one of the above technical problems, the present disclosure provides a live interactive method, device and storage medium. The technical solution of the present disclosure is as follows:

[0005] According to a first aspect of an embodiment of the present disclosure, a live interactive method is provided, comprising:

[0006] Displaying interactive prompt information in a target live broadcast room, the interactive prompt information including a first interactive prompt and a second interactive prompt, the first interactive prompt indicating a first interactive activity corresponding to a live broadcast object in the target live broadcast room, and the second interactive prompt indicating a second interactive activity associated with the first interactive activity;

[0007] When the first interaction prompt is triggered, displaying the object interaction information corresponding to the live broadcast object;

[0008] When the interaction result of the interaction operation on the object interaction information meets the preset requirements and the second interaction prompt is triggered, the interaction result of the second interaction activity is displayed in the target live broadcast room.

[0009] In an exemplary embodiment, before displaying the interaction result of the second interactive activity in the target live broadcast room, the method further includes:

[0010] A first object interaction result and interaction reminder information are displayed, wherein the first object interaction result indicates that the interaction result meets the preset requirement, and the interaction reminder information is used to prompt that a first virtual resource is obtained, and the first virtual resource is used to participate in the second interactive activity.

[0011] In an exemplary embodiment, before displaying the interaction result of the second interactive activity in the target live broadcast room, the method further includes:

[0012] The first object interaction result is displayed, and the second interaction prompt is displayed in a preset style, wherein the first object interaction result indicates that the interaction result meets the preset requirement, and the preset style is used to indicate that the second interaction prompt is in a triggerable state.

[0013] In an exemplary embodiment, the object interaction information includes question information corresponding to the live object and at least one answer control, and the displaying of the first object interaction result includes:

[0014] When any of the answer controls is triggered and the answer information corresponding to the triggered answer control matches the question information, the first object interaction result is displayed.

[0015] In an exemplary embodiment, the method further comprises:

[0016] When the target live broadcast room is in an online state, the live broadcast interface corresponding to the anchor and the interactive interface corresponding to the online account are displayed, and the interactive interface is the interface for the online account to participate in the first interactive activity or the second interactive activity.

[0017] In an exemplary embodiment, the target live broadcast room includes a preset control, and the displaying of interactive prompt information in the target live broadcast room includes:

[0018] When the preset control is triggered, an interactive area is displayed in the target live broadcast room, and the interactive area includes a first interactive tag;

[0019] When the first interactive tag is triggered, the interactive prompt information is displayed in the interactive area.

[0020] In an exemplary embodiment, the interactive area includes a second interactive tag, and the method further includes:

[0021] When the second interactive tag is triggered, real-time interactive information and interactive controls of the target live broadcast room are displayed in the interactive area;

[0022] When the interactive control is triggered, target interactive information is sent in the interactive area.

[0023] In an exemplary embodiment, the interactive area includes a third interactive tag, and the method further includes:

[0024] When the third interactive tag is triggered, displaying at least one associated object of the live broadcast object of the target live broadcast room in the interactive area;

[0025] When any of the associated objects is triggered, the interaction result corresponding to the triggered associated object is displayed.

[0026] In an exemplary embodiment, when the first interactive tag is triggered, the method further includes:

[0027] displaying at least one interactive task in the interactive area;

[0028] When any of the interactive tasks is triggered, a first virtual resource obtained based on the interactive task is displayed, and the first virtual resource is used to execute the second interactive activity.

[0029] In an exemplary embodiment, the method further comprises:

[0030] Displaying the resource quantity corresponding to the first virtual resource;

[0031] When the second interactive prompt is triggered, the remaining resource amount of the first virtual resource after participating in the second interactive activity is displayed.

[0032] In an exemplary embodiment, the method further comprises:

[0033] When the interaction result of the interaction operation on the object interaction information does not meet the preset requirement, a second object interaction result is displayed, and the second object interaction result indicates that the interaction result does not meet the preset requirement.

[0034] According to a second aspect of an embodiment of the present disclosure, a live interactive device is provided, the device comprising:

[0035] An interactive prompt information display module is configured to display interactive prompt information in a target live broadcast room, wherein the interactive prompt information includes a first interactive prompt and a second interactive prompt, wherein the first interactive prompt indicates a first interactive activity corresponding to a live broadcast object in the target live broadcast room, and the second interactive prompt indicates a second interactive activity associated with the first interactive activity;

[0036] The interactive module is configured to display the object interaction information corresponding to the live broadcast object when the first interactive prompt is triggered; and display the interactive result of the second interactive activity in the target live broadcast room when the interactive result of the interactive operation on the object interaction information meets the preset requirements and the second interactive prompt is triggered.

[0037] In an exemplary embodiment, the interaction module is configured to execute:

[0038] A first object interaction result and interaction reminder information are displayed, wherein the first object interaction result indicates that the interaction result meets the preset requirement, and the interaction reminder information is used to prompt that a first virtual resource is obtained, and the first virtual resource is used to participate in the second interactive activity.

[0039] In an exemplary embodiment, the interaction module is configured to execute:

[0040] The first object interaction result is displayed, and the second interaction prompt is displayed in a preset style, wherein the first object interaction result indicates that the interaction result meets the preset requirement, and the preset style is used to indicate that the second interaction prompt is in a triggerable state.

[0041] In an exemplary embodiment, the object interaction information includes question information corresponding to the live object and at least one answer control, and the interaction module is configured to execute:

[0042] When any of the answer controls is triggered and the answer information corresponding to the triggered answer control matches the question information, the first object interaction result is displayed.

[0043] In an exemplary embodiment, the interaction module is configured to execute:

[0044] When the target live broadcast room is in an online state, the live broadcast interface corresponding to the anchor and the interactive interface corresponding to the online account are displayed, and the interactive interface is the interface for the online account to participate in the first interactive activity or the second interactive activity.

[0045] In an exemplary embodiment, the target live broadcast room includes a preset control, and the interactive module is configured to execute:

[0046] When the preset control is triggered, an interactive area is displayed in the target live broadcast room, and the interactive area includes a first interactive tag;

[0047] When the first interactive tag is triggered, the interactive prompt information is displayed in the interactive area.

[0048] In an exemplary embodiment, the interactive area includes a second interactive tag, and the interactive module is configured to execute:

[0049] When the second interactive tag is triggered, real-time interactive information and interactive controls of the target live broadcast room are displayed in the interactive area;

[0050] When the interactive control is triggered, target interactive information is sent in the interactive area.

[0051] In an exemplary embodiment, the interactive area includes a third interactive tag, and the interactive module is configured to execute:

[0052] When the third interactive tag is triggered, displaying at least one associated object of the live broadcast object of the target live broadcast room in the interactive area;

[0053] When any of the associated objects is triggered, the interaction result corresponding to the triggered associated object is displayed.

[0054] In an exemplary embodiment, the interaction module is configured to execute:

[0055] displaying at least one interactive task in the interactive area;

[0056] When any of the interactive tasks is triggered, a first virtual resource obtained based on the interactive task is displayed, and the first virtual resource is used to execute the second interactive activity.

[0057] In an exemplary embodiment, the interaction module is configured to execute:

[0058] Displaying the resource quantity corresponding to the first virtual resource;

[0059] When the second interactive prompt is triggered, the remaining resource amount of the first virtual resource after participating in the second interactive activity is displayed.

[0060] In an exemplary embodiment, the interaction module is configured to execute:

[0061] When the interaction result of the interaction operation on the object interaction information does not meet the preset requirement, a second object interaction result is displayed, and the second object interaction result indicates that the interaction result does not meet the preset requirement.

[0062] According to a third aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute any one of the methods in the first aspect of the embodiment of the present disclosure.

[0063] According to a fourth aspect of an embodiment of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement any one of the methods in the first aspect of the embodiment of the present disclosure.

[0064] According to the fifth aspect of an embodiment of the present disclosure, a computer program product is provided, the computer program product comprising a computer program, the computer program being stored in a readable storage medium, at least one processor of a computer device reading and executing the computer program from the readable storage medium, so that the computer device performs any one of the methods in the first aspect of the embodiment of the present disclosure.

[0065] The technical solution provided by the embodiments of the present disclosure brings at least the following beneficial effects:

[0066] The present disclosure can display interactive prompt information in a target live broadcast room, wherein the interactive prompt information includes a first interactive prompt and a second interactive prompt, wherein the first interactive prompt and the second interactive prompt respectively correspond to two interactive activities with a correlation relationship, namely, a first interactive activity and a second interactive activity, thereby facilitating the user to participate in at least two interactive activities in the target live broadcast room, thereby enhancing the user's participation in the target live broadcast room and the depth of interaction with the target live broadcast room.

[0067] Furthermore, at least one of the first interactive activity and the second interactive activity is related to the live broadcast object in the target live broadcast room, thereby promoting the interaction and interaction of information related to the live broadcast object and improving the information interaction efficiency and interaction depth.

[0068] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0069] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0070] Figure 1 is a schematic diagram of an implementation environment of a live interactive method according to an exemplary embodiment;

[0071] Figure 2 is a flow chart of a live interactive method according to an exemplary embodiment;

[0072] Figure 3 is a schematic diagram of object interaction information according to an exemplary embodiment;

[0073] Figure 4 is a schematic diagram of a second interactive activity according to an exemplary embodiment;

[0074] Figure 5 is a schematic diagram of connecting a live broadcast room according to an exemplary embodiment;

[0075] Figure 6 is a schematic diagram of a live interactive framework according to an exemplary embodiment;

[0076] Figure 7 is a block diagram of a live interactive device according to an exemplary embodiment;

[0077] Figure 8 A computer device according to an exemplary embodiment is provided. Figure 1 ;

[0078] Fig. 9 A computer device according to an exemplary embodiment is provided. Figure 2 . DETAILED DESCRIPTION

[0079] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0080] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar first objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0081] It should be emphasized that all information involved in this disclosure is authorized by the user or fully authorized by all parties.

[0082] Figure 1 FIG. 1 is a schematic diagram showing an implementation environment of a live interactive method according to an exemplary embodiment. Figure 1 , the implementation environment specifically includes: a terminal 101 and a server 102.

[0083] Terminal 101 may be at least one of a smart phone, a smart watch, a desktop computer, a laptop computer and a portable computer. An application supporting live broadcast interaction may be installed and run on terminal 101, and a user may log in to the application through terminal 101 to obtain a live broadcast interaction service, which may be a service for live broadcast interaction provided in a media content display application. Terminal 101 may generally refer to one of a plurality of terminals, and this embodiment is only illustrated by terminal 101. Those skilled in the art may know that the number of the above-mentioned terminals may be more or less. For example, the above-mentioned terminals may be only a few, or the above-mentioned terminals may be dozens or hundreds, or a greater number. The embodiment of the present disclosure does not limit the number of terminals and device types.

[0084] The server 102 may be at least one of a single server, multiple servers, a cloud computing platform, and a virtualization center. The server 102 may be connected to the terminal 101 and other terminals via a wireless network or a wired network. The server 102 may support the live interactive method of the present disclosure and enable the live interactive method to be implemented in multiple terminals.

[0085] Figure 2 FIG. 1 is a flow chart of a live interactive method according to an exemplary embodiment. Figure 2 As shown, the above method at least includes the following steps S210-S230.

[0086] In step S210, interactive prompt information is displayed in the target live broadcast room, and the interactive prompt information includes a first interactive prompt and a second interactive prompt, the first interactive prompt indicates a first interactive activity corresponding to the live broadcast object in the target live broadcast room, and the second interactive prompt indicates a second interactive activity associated with the first interactive activity.

[0087] The present disclosure does not limit the method of entering the target live broadcast room. For example, the target live broadcast room can be selected in the single-column information flow or the double-column information flow of the live broadcast application. The present disclosure also does not limit the live broadcast object. The live broadcast object is the resource corresponding to the information displayed in the target live broadcast room. For example, it can be the resource introduced by the anchor in the target live broadcast room, or it can be the resource displayed in the target live broadcast room. The present disclosure does not limit the resource type. For example, it can be any virtual resource or physical resource.

[0088] The first interactive activity is an interactive activity related to the live broadcast object in the target live broadcast room, which can be used to increase the display richness of information related to the live broadcast object and promote the users of the live broadcast room to participate in the information interaction related to the live broadcast object in the target live broadcast room. The first interactive activity can directly or indirectly present information related to the live broadcast object, thereby producing a popularization effect of information related to the live broadcast object. For example, the first interactive activity can be a question-and-answer activity related to the live broadcast object, which popularizes information related to the live broadcast object by providing users of the live broadcast room with knowledge questions and answers about the live broadcast object; the first interactive activity can also be a theme activity related to the own attributes of the live broadcast object, and the users of the live broadcast room can fully understand a certain attribute of the live broadcast object through participating in the theme activity; the first interactive activity can also be a popular science activity related to the live broadcast object. The present disclosure does not limit the participation method of the first interactive activity. For example, the first interactive activity can include several interactive controls for answering questions or receiving popular science information, and users can participate in the first interactive activity by triggering the interactive controls. For another example, the first interactive activity can also include a control for receiving works published by users for participating in the first interactive activity, and users can participate in the first interactive activity by publishing related works.

[0089] The second interactive activity is associated with the first interactive activity, and the interactive result of the first interactive activity can be used as a trigger condition for the start of the second interactive activity. The user is selectively allowed to participate in the second interactive activity based on the interactive result of the user participating in the first interactive activity, thereby associating the interactive result of the first interactive activity with the participation qualification of the second interactive activity, and increasing the depth of interaction through the linkage of multiple interactive activities. The present disclosure does not limit the second interactive activity, which can be a resource allocation activity. Users can obtain relevant virtual resources by participating in the second interactive activity, thereby further increasing the user's interaction trigger rate and participation. The present disclosure does not limit the specific method of using the interactive result of the first interactive activity as a trigger condition for the start of the second interactive activity. For example, when the interactive result of the first interactive activity meets the preset requirements, the first virtual resource can be issued to the user. The first virtual resource is the resource required to participate in the second interactive activity. The present disclosure does not limit the preset requirements, and there are related instructions below.

[0090] In step S220, when the first interaction prompt is triggered, the object interaction information corresponding to the live broadcast object is displayed.

[0091] The present disclosure does not limit the triggering method, which may be a direct trigger or an indirect trigger. For example, the first interactive prompt may be a prompt word, or may include the theme, description and other information of the first interactive activity. When the first interactive prompt is triggered, a jump may or may not be generated.

[0092] The user of the target live broadcast room can enter / participate in the first interactive activity by triggering the first interactive prompt, and display the object interactive information corresponding to the live broadcast object in the first interactive activity. The object interactive information carries information related to the live broadcast object and is intended to be popularized through the first interactive activity. The present disclosure does not limit the object interactive information, for example, it can be relevant knowledge of the live broadcast object. The present disclosure does not limit the display form of the object interactive information, for example, it can be text form, animated image form, video form, audio form, multi-image form, etc.

[0093] In some exemplary embodiments, the object interaction information may further include a number of controls that facilitate the user's participation in the first interactive activity, and these controls are used to generate interactive results of the first interactive activity.

[0094] In step S230, when the interaction result of the interactive operation on the object interactive information meets the preset requirements and the second interactive prompt is triggered, the interaction result of the second interactive activity is displayed in the target live broadcast room.

[0095] The interactive result of the interactive operation of the object interactive information can be understood as the interactive result of the first interactive activity. The present disclosure does not limit the method for determining whether the interactive result of the interactive operation of the object interactive information meets the preset requirements. It can be understood that the interactive result of the interactive operation of the object interactive information reflects whether the corresponding user has successfully received the information related to the live broadcast object that the first interactive activity is intended to display, which can be related to the activity rules of the first interactive activity. For example, if the activity rules of the first interactive activity indicate that a preset interactive operation is performed when the user browses the information in the object interactive information for a preset time, if the interactive operation of the object interactive information is determined, it is determined that the interactive result of the interactive operation of the object interactive information meets the preset requirements. The present disclosure does not limit the preset time. For example, when the user watches the information for the preset time and performs the preset interactive operation, such as following, forwarding, etc., it is determined that the interactive result of the interactive operation of the object interactive information meets the preset requirements.

[0096] For another example, if the activity rules of the first interactive activity indicate that the relevant work should be published when the user browses the information in the object interactive information, if the work uploaded by the user is detected, it is determined that the interaction result of the interactive operation of the object interactive information meets the preset requirements.

[0097] For another example, if the activity rule of the first interactive activity instructs the user to answer the question in the object interactive information, if the answer result matches the corresponding question, it is determined that the interaction result of the interactive operation of the object interactive information meets the preset requirement.

[0098] If the interaction result of the interactive operation on the object interaction information meets the preset requirements, the user can participate in the second interactive activity. By triggering the second interactive prompt and participating in the second interactive activity, the interaction result of the second interactive activity can be obtained and displayed in the target live broadcast room.

[0099] The present disclosure can display interactive prompt information in the target live broadcast room, wherein the interactive prompt information includes a first interactive prompt and a second interactive prompt, wherein the first interactive prompt and the second interactive prompt correspond to two interactive activities with a correlation relationship, namely, a first interactive activity and a second interactive activity, so as to facilitate the user to participate in at least two interactive activities in the target live broadcast room, thereby improving the user's participation in the target live broadcast room and the depth of interaction with the target live broadcast room. Moreover, at least one of the first interactive activity and the second interactive activity is related to the live broadcast object in the target live broadcast room, thereby promoting the interaction and interaction of information related to the live broadcast object, and improving the efficiency of information interaction and the depth of interaction.

[0100] In an exemplary embodiment, the object interaction information includes question information corresponding to the live object and at least one answer control, and when any of the answer controls is triggered and the answer information corresponding to the triggered answer control matches the question information, a first object interaction result is displayed, and the first object interaction result indicates that the interaction result meets the preset requirements. Of course, when the interaction result of the interactive operation on the object interaction information does not meet the preset requirements, a second object interaction result is displayed, and the second object interaction result indicates that the interaction result does not meet the preset requirements. The present disclosure does not limit the answer type, for example, it can be a multiple-choice question, a fill-in-the-blank question, a comment question, etc. Through question-and-answer interaction, the user's participation in the first interactive activity can be improved, and the dissemination rate of relevant information can be improved.

[0101] Figure 3 The figure is a schematic diagram of object interaction information according to an exemplary embodiment. Figure 3 The object interaction information in (1) includes question information and an answer control 301. The answer control 301 can be used to fill in missing information in the question information or publish comments on the question information. If the filled-in information or the content of the comment is consistent with the question information, the user can participate in the second interactive activity. Figure 3 The object interaction information in (2) includes question information and a number of answer controls 302. The answer controls 302 can be used to select options for answering the question information. If the selection result is consistent with the question information, the second interactive activity can be participated in.

[0102] In an exemplary embodiment, the second interactive activity includes at least two second virtual resources, the second virtual resources are virtual resources corresponding to the live broadcast object, and the interaction result of the second interactive activity indicates a second virtual resource randomly determined among the at least two second virtual resources, or a second virtual resource determined among the at least two second virtual resources based on a preset operation.

[0103] The second virtual resource can be used to interact with the live broadcast object. The present disclosure does not limit the second virtual resource. For example, it can be a first type of virtual resource that participates in the interaction related to each live broadcast object in the live broadcast application, or it can be a second type of virtual resource for the live broadcast object of the target live broadcast room or an associated live broadcast object belonging to the same business party as the live broadcast object. The present disclosure does not limit the form of the second virtual resource. As long as it can be used in the live broadcast application, it can be a physical resource or a virtual resource. The present disclosure also does not limit the type of the second virtual resource. The second interactive activity includes that the types of each second virtual resource can be the same or different. By distributing the second virtual resource in the second interactive activity, it is convenient for users to deeply participate in the first interactive activity and the second interactive activity, thereby improving participation and the dissemination rate of relevant information.

[0104] Figure 4 is a schematic diagram of a second interactive activity according to an exemplary embodiment. Figure 4 (1) It includes an interactive control 401, which can be used to randomly extract a second virtual resource. Figure 4 (2) It includes an interactive control 402, which can be used to trigger a preset operation and determine the second virtual resource in the at least two second virtual resources based on the preset operation. The present disclosure does not limit the preset operation, which can be an operation for controlling the posture or movement of an electronic device displaying the target live broadcast room, or an interactive operation related to the target live broadcast room, such as: commenting, liking, sharing, etc. The present disclosure does not limit the specific method of determining the second virtual resource in the at least two second virtual resources based on the preset operation, and does not constitute an implementation obstacle. The preset operation can guide users to further interact with the target live broadcast room, thereby improving the depth and efficiency of interaction.

[0105] In an exemplary embodiment, the method further includes: when the target live broadcast room is in an online state, displaying the live broadcast interface corresponding to the anchor and the interactive interface corresponding to the online account, wherein the interactive interface is an interface for the online account to participate in the first interactive activity or the second interactive activity. The anchor can be online with the user, and the account of the connected user is the online account. During the connection process, the online account can participate in the first interactive activity and the second interactive activity, and displaying the live broadcast interface corresponding to the anchor and the interactive interface corresponding to the online account in the target live broadcast room, wherein the interactive interface is an interface for the online account to participate in the first interactive activity or the second interactive activity, so that other users who watch the target live broadcast room except the online account can interact with reference according to the interactive interface corresponding to the online account, reduce the difficulty of participating in the first interactive activity and the second interactive activity, enhance the sense of participation and degree of participation, and thus enhance the dissemination rate of relevant information.

[0106] Figure 5 It is a schematic diagram of live broadcast room connection according to an exemplary embodiment. Figure 5 (1) A live broadcast interface 501 corresponding to the anchor and an interactive interface 502 corresponding to the connected account. The live broadcast interface 501 displays the original content of the target live broadcast room, such as the anchor image and the live broadcast object, giving the user an uninterrupted live broadcast experience. The interactive interface 502 can first be an interface for the connected account to participate in the first interactive activity. After the first interactive activity is completed, Figure 5 (2) Further displaying an interface for the connected account to participate in the second interactive activity.

[0107] In an exemplary embodiment, the target live broadcast room includes a preset control, and the displaying of interactive prompt information in the target live broadcast room includes: when the preset control is triggered, displaying an interactive area in the target live broadcast room, the interactive area including a first interactive tag; when the first interactive tag is triggered, displaying the interactive prompt information in the interactive area. The first interactive tag is used to instruct the user to participate in the first interactive activity and the second interactive activity, reducing the difficulty of the user participating in the first interactive activity and the second interactive activity, thereby improving the dissemination rate of relevant information.

[0108] Figure 6 It is a schematic diagram of a live interactive framework according to an exemplary embodiment. Figure 6 (1) Displaying the preset control 601 of the target live broadcast room. When the preset control 601 is triggered, Figure 6(2) An interactive area 602 is displayed in the target live broadcast room, and the interactive area 602 includes a first interactive tag 603, and the first interactive tag 603 contains a prompt message "interactive activity". When the first interactive tag 603 is triggered, a first interactive prompt 604 and a second interactive prompt 605 are displayed in the interactive area. The present disclosure does not limit the triggering timing of the preset control 601 and the first interactive tag 603. For example, the host of the live broadcast room can give a verbal reminder, or the user of the live broadcast room can trigger it by himself. It is also possible to directly display the interactive area 602 including the first interactive tag 603 on the target client in response to a preset instruction. The preset instruction can be triggered by the live broadcast application where the host is located, thereby automatically realizing the triggering effect of the preset control 601 and the first interactive tag 603.

[0109] In an exemplary embodiment, the interactive area includes a second interactive tag, and the method further includes: when the second interactive tag is triggered, displaying the real-time interactive information and interactive controls of the target live broadcast room in the interactive area; when the interactive control is triggered, sending the target interactive information in the interactive area. The second interactive tag facilitates users to watch the actual communication of each user participating in the live broadcast room, improves the communication atmosphere and communication enthusiasm of the live broadcast room, and increases the interactive experience of the live broadcast room.

[0110] Figure 6 The interactive area 602 in (2) includes a second interactive tag 606. When the second interactive tag 606 is triggered, Figure 6 The interactive area 602 in (3) displays the real-time interactive information 607 and interactive controls 608 of the target live broadcast room; when the interactive control 608 is triggered, the target interactive information is sent in the interactive area 602.

[0111] In an exemplary embodiment, the interactive area includes a third interactive tag, and the method further includes: when the third interactive tag is triggered, displaying at least one associated object of the live broadcast object of the target live broadcast room in the interactive area; when any of the associated objects is triggered, displaying the interactive result corresponding to the triggered associated object. The present disclosure does not limit the associated object, which can be a live broadcast object belonging to the same live broadcast room as the live broadcast object or any object belonging to the same brand. The third interactive tag is used to facilitate each user watching the live broadcast room to participate in the interaction of other related objects, promote information interaction of multiple objects, and improve the breadth of interaction. In addition, the present disclosure integrates three interactive tags in the same interactive area, reuses the same space to realize the publication and participation of interactive activities, real-time communication and interaction of associated objects, significantly improves space utilization and information richness, and improves the information display rate of the live broadcast room.

[0112] Figure 6The interactive area 602 in (2) includes a third interactive tag 609. When the third interactive tag 609 is triggered, Figure 6 The interactive area in (4) displays at least one associated object of the live broadcast object of the target live broadcast room; when any of the associated objects is triggered, the interactive result corresponding to the triggered associated object is displayed.

[0113] In an exemplary embodiment, when the first interactive tag is triggered, the method further includes: displaying at least one interactive task in the interactive area; when any of the interactive tasks is triggered, displaying a first virtual resource obtained based on the interactive task, and the first virtual resource is used to perform the second interactive activity. The present disclosure does not limit the interactive tasks. For example, it can be a task to publish works, a task to follow accounts related to the target live broadcast room, a task to watch related works, etc. By participating in each interactive task, the user can obtain the first virtual resource, thereby obtaining the qualification to participate in the second interactive activity. This allows the second interactive activity to be used not only to promote the user's participation in the first interactive activity, but also to promote the user's participation in each interactive task, thereby improving the utilization rate of the second interactive activity and further promoting in-depth interaction of information related to the target live broadcast room.

[0114] Figure 6 (2) When the first interactive tag 603 is triggered, at least one interactive task 610 is displayed; when any of the interactive tasks 610 is triggered, a first virtual resource obtained based on the interactive task 610 is displayed, and the first virtual resource is used to execute the second interactive activity.

[0115] In an exemplary embodiment, before displaying the interactive result of the second interactive activity in the target live broadcast room, the method further includes: displaying the first object interactive result and interactive reminder information, the first object interactive result indicating that the interactive result meets the preset requirement, and the interactive reminder information is used to prompt the acquisition of the first virtual resource, and the first virtual resource is used to participate in the second interactive activity. The present disclosure does not limit the display form of the first virtual resource, which can be the number of times the second interactive activity is participated in or the amount of resources corresponding to the resources used to participate in the second interactive activity. The amount of resources is counted into the total amount of resources corresponding to the second interactive activity. The total amount of resources is divided by the amount of resources for a single participation in the second interactive activity to obtain the number of times the second interactive activity can be participated. By displaying the information in this embodiment, the interactive results of the first interactive activity can be prompted and the user can be prompted to participate in the second interactive activity, thereby improving the participation of the two interactive activities, and thus promoting the interaction and dissemination of relevant information.

[0116] When the first interactive tag 603 is triggered, the first interactive prompt 604 is displayed in the interactive area. When the first interactive prompt 604 is triggered, Figure 6 (5) Object interaction information 611 may be displayed, wherein the object interaction information 611 includes question information corresponding to the live object and at least one answer control. When any of the answer controls is triggered and the answer information corresponding to the triggered answer control matches the question information, the object interaction information 611 is displayed. Figure 6 (6) The first object interaction result and interaction reminder information 612, the first object interaction result indicates that the interaction result meets the preset requirement. Of course, if the interaction result of the interaction operation on the object interaction information does not meet the preset requirement, the display Figure 6 (7) The second object interaction result indicates that the interaction result does not meet the preset requirement. When the second interaction prompt 605 is triggered, the display Figure 6 (8) The interactive result of the second interactive activity.

[0117] In an exemplary embodiment, the method further includes: displaying the resource amount corresponding to the first virtual resource; and when the second interactive prompt is triggered, displaying the remaining resource amount of the first virtual resource after participating in the second interactive activity. Figure 6 (6) It also includes the resource amount 613 corresponding to the first virtual resource. The first virtual resource can be accumulated by answering questions or completing interactive tasks. Figure 6 (8) It also includes the remaining resource amount 614 of the first virtual resource after participating in the second interactive activity at least once. By displaying the resource amount and the remaining resource amount corresponding to the first virtual resource, the user can be prompted with the number of times the second interactive activity can be executed, thereby facilitating the user to participate in the second interactive activity.

[0118] In an exemplary embodiment, before displaying the interactive result of the second interactive activity in the target live broadcast room, the method further includes: displaying the first object interactive result, and displaying the second interactive prompt in a preset style, wherein the first object interactive result indicates that the interactive result meets the preset requirement, and the preset style is used to indicate that the second interactive prompt is in a triggerable state. For example, when the user does not participate in the first interactive activity, the second interactive prompt is in an untriggerable state, and when the user participates in the first interactive activity and the interactive result meets the preset requirement, the second interactive prompt is in a triggerable state. By switching the state of the second interactive prompt, the user is guided to participate in the second interactive activity in a visual way of style, thereby enhancing the sense of participation and facilitating the user to participate in the second interactive activity. Of course, the present disclosure does not limit the specific content of the preset style, which may include background color, foreground color, font, font size, font type, prompt information indicating whether it can be triggered, etc.

[0119] Figure 7 This is a block diagram of a live interactive device according to an exemplary embodiment. The device includes:

[0120] The interactive prompt information display module 710 is configured to display interactive prompt information in a target live broadcast room, wherein the interactive prompt information includes a first interactive prompt and a second interactive prompt, wherein the first interactive prompt indicates a first interactive activity corresponding to a live broadcast object in the target live broadcast room, and the second interactive prompt indicates a second interactive activity associated with the first interactive activity;

[0121] The interactive module 720 is configured to display the object interaction information corresponding to the live broadcast object when the first interactive prompt is triggered; and to display the interactive result of the second interactive activity in the target live broadcast room when the interactive result of the interactive operation on the object interaction information meets the preset requirements and the second interactive prompt is triggered.

[0122] In an exemplary embodiment, the interaction module 720 is configured to execute:

[0123] A first object interaction result and interaction reminder information are displayed, wherein the first object interaction result indicates that the interaction result meets the preset requirement, and the interaction reminder information is used to prompt that a first virtual resource is obtained, and the first virtual resource is used to participate in the second interactive activity.

[0124] In an exemplary embodiment, the interaction module 720 is configured to execute:

[0125] The first object interaction result is displayed, and the second interaction prompt is displayed in a preset style, wherein the first object interaction result indicates that the interaction result meets the preset requirement, and the preset style is used to indicate that the second interaction prompt is in a triggerable state.

[0126] In an exemplary implementation, the object interaction information includes question information corresponding to the live object and at least one answer control, and the interaction module 720 is configured to execute:

[0127] When any of the answer controls is triggered and the answer information corresponding to the triggered answer control matches the question information, the first object interaction result is displayed.

[0128] In an exemplary embodiment, the interaction module 720 is configured to execute:

[0129] When the target live broadcast room is in an online state, the live broadcast interface corresponding to the anchor and the interactive interface corresponding to the online account are displayed, and the interactive interface is the interface for the online account to participate in the first interactive activity or the second interactive activity.

[0130] In an exemplary embodiment, the target live broadcast room includes preset controls, and the interactive module 720 is configured to execute:

[0131] When the preset control is triggered, an interactive area is displayed in the target live broadcast room, and the interactive area includes a first interactive tag;

[0132] When the first interactive tag is triggered, the interactive prompt information is displayed in the interactive area.

[0133] In an exemplary embodiment, the interactive area includes a second interactive tag, and the interactive module 720 is configured to execute:

[0134] When the second interactive tag is triggered, real-time interactive information and interactive controls of the target live broadcast room are displayed in the interactive area;

[0135] When the interactive control is triggered, target interactive information is sent in the interactive area.

[0136] In an exemplary embodiment, the interactive area includes a third interactive tag, and the interactive module 720 is configured to execute:

[0137] When the third interactive tag is triggered, displaying at least one associated object of the live broadcast object of the target live broadcast room in the interactive area;

[0138] When any of the associated objects is triggered, the interaction result corresponding to the triggered associated object is displayed.

[0139] In an exemplary embodiment, the interaction module 720 is configured to execute:

[0140] displaying at least one interactive task in the interactive area;

[0141] When any of the interactive tasks is triggered, a first virtual resource obtained based on the interactive task is displayed, and the first virtual resource is used to execute the second interactive activity.

[0142] In an exemplary embodiment, the interaction module 720 is configured to execute:

[0143] Displaying the resource quantity corresponding to the first virtual resource;

[0144] When the second interactive prompt is triggered, the remaining resource amount of the first virtual resource after participating in the second interactive activity is displayed.

[0145] In an exemplary embodiment, the interaction module 720 is configured to execute:

[0146] When the interaction result of the interaction operation on the object interaction information does not meet the preset requirement, a second object interaction result is displayed, and the second object interaction result indicates that the interaction result does not meet the preset requirement.

[0147] Regarding the device in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment of the relevant method, and will not be elaborated here.

[0148] Please refer to Figure 8 , which shows a structural frame of a computer device provided by an exemplary embodiment of the present disclosure Figure 1 The computer device may be a terminal. The computer device is used to implement the live interactive method provided in the above embodiment. Specifically:

[0149] Typically, the computer device 800 includes a processor 801 and a memory 802 .

[0150] The processor 801 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. The processor 801 may be implemented in at least one hardware form of DSP (Digital Signal Processing), FPGA (Field Programmable Gate Array), and PLA (Programmable Logic Array). The processor 801 may also include a main processor and a coprocessor. The main processor is a processor for processing data in an awake state, also known as a CPU (Central Processing Unit); the coprocessor is a low-power processor for processing data in a standby state. In an exemplary embodiment, the processor 801 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content to be displayed on the display screen. In an exemplary embodiment, the processor 801 may also include an AI (Artificial Intelligence) processor, which is used to process computing operations related to machine learning.

[0151] The memory 802 may include one or more computer-readable storage media, which may be non-transitory. The memory 802 may also include a high-speed random access memory, and a non-volatile memory, such as one or more disk storage devices, flash memory storage devices. In an exemplary embodiment, the non-transitory computer-readable storage medium in the memory 802 is used to store at least one instruction, at least one program, code set or instruction set, and the at least one instruction, at least one program, code set or instruction set is configured to be executed by one or more processors to implement the above-mentioned live interactive method.

[0152] In an exemplary embodiment, the computer device 800 may further optionally include: a peripheral device interface 803 and at least one peripheral device. The processor 801, the memory 802 and the peripheral device interface 803 may be connected via a bus or a signal line. Each peripheral device may be connected to the peripheral device interface 803 via a bus, a signal line or a circuit board. Specifically, the peripheral device includes: at least one of a radio frequency circuit 804, a touch display screen 805, a camera control 806, an audio circuit 807, a positioning control 808 and a power supply 808.

[0153] Those skilled in the art will understand that Figure 8 The structure shown in the figure does not constitute a limitation on the computer device 800, and the computer device 800 may include more or less controls than those shown in the figure, or combine some controls, or adopt a different control arrangement.

[0154] Please refer to Fig. 9 , which shows a structural frame of a computer device provided by another exemplary embodiment of the present disclosure Figure 2 The computer device may be a server for executing the live interactive method. Specifically:

[0155] The computer device 900 includes a central processing unit (CPU) 901, a system memory 904 including a random access memory (RAM) 902 and a read only memory (ROM) 903, and a system bus 905 connecting the system memory 904 and the central processing unit 901. The computer device 900 also includes a basic input / output system (I / O (Input / Output) system) 906 that helps to transfer information between various components in the computer, and a large-capacity storage device 907 for storing an operating system 913, application programs 914 and other program modules 911.

[0156] The basic input / output system 906 includes a display 908 for displaying information and an input device 909 such as a mouse and a keyboard for user inputting information. The display 908 and the input device 909 are connected to the central processing unit 901 through an input / output controller 910 connected to the system bus 905. The basic input / output system 906 may also include an input / output controller 910 for receiving and processing inputs from a plurality of other devices such as a keyboard, a mouse, or an electronic stylus. Similarly, the input / output controller 910 also provides output to a display screen, a printer, or other types of output devices.

[0157] The mass storage device 907 is connected to the central processing unit 901 through a mass storage controller (not shown) connected to the system bus 905. The mass storage device 907 and its associated computer readable media provide non-volatile storage for the computer device 900. That is, the mass storage device 907 may include a computer readable medium (not shown) such as a hard disk or a CD-ROM (Compact Disc Read-Only Memory) drive.

[0158] Without loss of generality, computer-readable media may include computer storage media and communication media. Computer storage media include volatile and non-volatile, removable and non-removable media implemented by any method or technology for storing information such as computer-readable instructions, data structures, program modules or other data. Computer storage media include RAM, ROM, EPROM (Erasable Programmable Read Only Memory), EEPROM (Electrically Erasable Programmable Read Only Memory), flash memory or other solid-state storage technologies, CD-ROM, DVD (Digital Video Disc) or other optical storage, cassettes, magnetic tapes, disk storage or other magnetic storage devices. Of course, those skilled in the art will appreciate that computer storage media are not limited to the above. The above-mentioned system memory 904 and mass storage device 907 can be collectively referred to as memory.

[0159] According to various embodiments of the present disclosure, the computer device 900 can also be connected to a remote computer on the network through a network such as the Internet. That is, the computer device 900 can be connected to the network 912 through the network interface unit 911 connected to the system bus 905, or the network interface unit 911 can be used to connect to other types of networks or remote computer systems (not shown).

[0160] The above-mentioned memory also includes a computer program, which is stored in the memory and configured to be executed by one or more processors to implement the above-mentioned live interactive method.

[0161] In an exemplary embodiment, a computer-readable storage medium is also provided, in which at least one instruction, at least one program, a code set or an instruction set is stored. When the at least one instruction, the at least one program, the code set or the instruction set is executed by a processor, the live interactive method is implemented.

[0162] Optionally, the computer readable storage medium may include: ROM (Read Only Memory), RAM (Random Access Memory), SSD (Solid State Drives) or optical disks, etc. Among them, the random access memory may include ReRAM (Resistance Random Access Memory) and DRAM (Dynamic Random Access Memory).

[0163] In an exemplary embodiment, a computer-readable storage medium including a program code is also provided, such as a memory including the program code, and the program code can be executed by a processor to complete the live interactive method. Optionally, the computer-readable storage medium can be a read-only memory (ROM), a random access memory (RAM), a compact-disc read-only memory (CD-ROM), a magnetic tape, a floppy disk, an optical data storage device, etc.

[0164] In an exemplary embodiment, a computer program product is also provided, including a computer program, which implements the above-mentioned live broadcast interaction method when executed by a processor.

[0165] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. The present disclosure is intended to cover any variations, uses or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The description and examples are to be considered exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0166] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A live interactive method, characterized in that: include: Displaying interactive prompt information in a target live broadcast room, the interactive prompt information including a first interactive prompt and a second interactive prompt, the first interactive prompt indicating a first interactive activity corresponding to a live broadcast object in the target live broadcast room, and the second interactive prompt indicating a second interactive activity associated with the first interactive activity; When the first interaction prompt is triggered, displaying the object interaction information corresponding to the live broadcast object; When the interaction result of the interaction operation on the object interaction information meets the preset requirements and the second interaction prompt is triggered, the interaction result of the second interaction activity is displayed in the target live broadcast room.

2. The live interactive method according to claim 1, characterized in that: Before displaying the interaction result of the second interactive activity in the target live broadcast room, the method further includes: A first object interaction result and interaction reminder information are displayed, wherein the first object interaction result indicates that the interaction result meets the preset requirement, and the interaction reminder information is used to prompt that a first virtual resource is obtained, and the first virtual resource is used to participate in the second interactive activity.

3. The live interactive method according to claim 1, characterized in that: Before displaying the interaction result of the second interactive activity in the target live broadcast room, the method further includes: The first object interaction result is displayed, and the second interaction prompt is displayed in a preset style, wherein the first object interaction result indicates that the interaction result meets the preset requirement, and the preset style is used to indicate that the second interaction prompt is in a triggerable state.

4. The live interactive method according to claim 2 or 3, characterized in that: The object interaction information includes question information corresponding to the live broadcast object and at least one answer control, and the display of the first object interaction result includes: When any of the answer controls is triggered and the answer information corresponding to the triggered answer control matches the question information, the first object interaction result is displayed.

5. The live interactive method according to claim 1, characterized in that: The method further comprises: When the target live broadcast room is in an online state, the live broadcast interface corresponding to the anchor and the interactive interface corresponding to the online account are displayed, and the interactive interface is the interface for the online account to participate in the first interactive activity or the second interactive activity.

6. The live interactive method according to claim 1, characterized in that: The target live broadcast room includes a preset control, and the interactive prompt information is displayed in the target live broadcast room, including: When the preset control is triggered, an interactive area is displayed in the target live broadcast room, and the interactive area includes a first interactive tag; When the first interactive tag is triggered, the interactive prompt information is displayed in the interactive area.

7. The live interactive method according to claim 6, characterized in that: The interactive area includes a second interactive tag, and the method further includes: When the second interactive tag is triggered, real-time interactive information and interactive controls of the target live broadcast room are displayed in the interactive area; When the interactive control is triggered, target interactive information is sent in the interactive area.

8. The live interactive method according to claim 6 or 7, characterized in that: The interactive area includes a third interactive tag, and the method further includes: When the third interactive tag is triggered, displaying at least one associated object of the live broadcast object of the target live broadcast room in the interactive area; When any of the associated objects is triggered, the interaction result corresponding to the triggered associated object is displayed.

9. The live interactive method according to claim 6, characterized in that: When the first interactive tag is triggered, the method further includes: displaying at least one interactive task in the interactive area; When any of the interactive tasks is triggered, a first virtual resource obtained based on the interactive task is displayed, and the first virtual resource is used to execute the second interactive activity.

10. The live interactive method according to claim 2, characterized in that: The method further comprises: Displaying the resource quantity corresponding to the first virtual resource; When the second interactive prompt is triggered, the remaining resource amount of the first virtual resource after participating in the second interactive activity is displayed.

11. A live interactive device, characterized in that: include: An interactive prompt information display module is configured to display interactive prompt information in a target live broadcast room, wherein the interactive prompt information includes a first interactive prompt and a second interactive prompt, wherein the first interactive prompt indicates a first interactive activity corresponding to a live broadcast object in the target live broadcast room, and the second interactive prompt indicates a second interactive activity associated with the first interactive activity; An interactive module, configured to display object interactive information corresponding to the live broadcast object when the first interactive prompt is triggered; Furthermore, when the interaction result of the interaction operation on the object interaction information meets the preset requirements and the second interaction prompt is triggered, the interaction result of the second interaction activity is displayed in the target live broadcast room.

12. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; Wherein, the processor is configured to execute the instructions to implement the live interactive method as described in any one of claims 1 to 10.

13. A computer-readable storage medium, characterized in that: When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the live interactive method as described in any one of claims 1 to 10.

14. A computer program product, characterized in that The computer program product includes a computer program, which is stored in a readable storage medium. At least one processor of a computer device reads and executes the computer program from the readable storage medium, so that the device executes the live interactive method as described in any one of claims 1 to 10.

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