Information display method, apparatus, and computer program product

Abstract

The application provides an information display method and device and a computer program product. The method is applied to a user terminal and includes: receiving a viewing operation of a target user on a target merchant; and in response to the viewing operation, displaying a store detail page containing a product catalog of the target merchant. The product catalog is generated based on multi-source information fusion, and the multi-source information at least includes product information from the target merchant and product information from the user. Therefore, the efficiency of user viewing can be improved, and the user experience can be improved.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of page display, and in particular to an information display method and device and computer program product. BACKGROUND

[0002] With the development of the Internet, many platforms providing store business have emerged. For the store business, since the user pays more attention to the decision of whether to go to the store, it is necessary to display the information of interest to the user on the merchant detail page, such as information including the merchant name, address, seat, parking space, contact number, business hours, recommended goods, and user evaluation, etc., so as to facilitate the user to make a decision whether to go to the store.

[0003] The inventor found in the process of implementing the present application that for the store business, the merchant detail page needs to present a lot of information, and for the recommended goods, in order to enable the user to make a better decision, an independent module is usually used to display the recommended goods information uploaded from the merchant, and another module is used to display the evaluation information of the goods with high evaluation heat. The user usually needs to switch back and forth between the two modules to view, so as to view the price and user evaluation, etc., which makes the user viewing efficiency low. SUMMARY

[0004] The present application provides an information display method, device and computer program product to improve the user viewing efficiency when displaying the information of goods.

[0005] In a first aspect, the present application provides an information display method applied to a user terminal, and the method comprises:

[0006] receiving a viewing operation of a target user on a target merchant;

[0007] in response to the viewing operation, displaying a store detail page containing a goods catalog of the target merchant;

[0008] wherein the goods catalog is generated according to multi-source information fusion, and the multi-source information at least includes: goods information from the target merchant and goods information from the user.

[0009] In a second aspect, the present application provides an information display method applied to a server, and the method comprises:

[0010] obtaining multi-source information corresponding to a target merchant, the multi-source information at least including: goods information from the target merchant and goods information from the user;

[0011] generating a goods catalog of the target merchant according to multi-source information fusion, so as to display a store detail page containing the goods catalog of the target merchant when receiving a viewing operation of a target user on the target merchant.

[0012] In a third aspect, the present application provides an information display device, comprising:

[0013] a receiving module configured to receive a viewing operation of a target user on a target merchant;

[0014] a display module configured to display a store detail page containing a product catalog of the target merchant in response to the viewing operation.

[0015] The product catalog is generated according to multi-source information fusion, and the multi-source information at least includes product information from the target merchant and product information from the user.

[0016] In a fourth aspect, the present application provides an information display device, comprising:

[0017] a obtaining module configured to obtain multi-source information corresponding to a target merchant, the multi-source information at least including product information from the target merchant and product information from the user;

[0018] a generating module configured to generate a product catalog of the target merchant according to multi-source information fusion, so as to display a store detail page containing the product catalog of the target merchant when receiving a viewing operation of a target user on the target merchant.

[0019] In a fifth aspect, the present application provides an electronic device, comprising at least one processor and a memory connected with the at least one processor in communication; wherein the memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor to enable the electronic device to perform the method provided in the first aspect or the second aspect of the present application.

[0020] In a sixth aspect, the present application provides a computer readable storage medium, wherein the computer readable storage medium stores computer execution instructions, and when a processor executes the computer execution instructions, the method provided in the first aspect or the second aspect of the present application is implemented.

[0021] In a seventh aspect, the present application provides a computer program product, comprising a computer program, and when the computer program is executed by a processor, the method provided in the first aspect or the second aspect of the present application is implemented.

[0022] The information display method, device and computer program product provided in the application are applied to a user terminal. The method receives a viewing operation of a target user on a target merchant. In response to the viewing operation, a shop detail page containing a product catalog of the target merchant is displayed. The product catalog is generated by fusing multi-source information, and the multi-source information at least includes product information from the target merchant and product information from the user. Based on this, the target user can be shown the product catalog of the target merchant in the shop detail page. The product catalog is generated by fusing multi-source information at least including product information from the merchant and product information from the user. Therefore, the target user can intuitively see the conditions of numerous products in the product catalog, which helps the user quickly and comprehensively understand the products of the target merchant, thereby improving the viewing efficiency of the user. BRIEF DESCRIPTION OF DRAWINGS

[0023] The accompanying drawings, which are incorporated herein and form a part of the specification, illustrate embodiments consistent with the present application and, together with the description, further serve to explain the principles of the application.

[0024] Figure 1 A schematic diagram of an application scenario provided by the related art;

[0025] Figure 2A A flowchart of an information display method provided by an embodiment of the application;

[0026] Figure 2B A schematic diagram of an information display interface provided by an embodiment of the application;

[0027] Figure 3 A flowchart of another information display method provided by an embodiment of the application;

[0028] Figure 4A A schematic diagram of a page display provided by an embodiment of the application;

[0029] Figure 4B A schematic diagram of another information display interface provided by an embodiment of the application;

[0030] Figure 5 A flowchart of another information display method provided by an embodiment of the application;

[0031] Figure 6 A structural schematic diagram of an information display device provided by an embodiment of the application;

[0032] Figure 7 A structural schematic diagram of another information display device provided by an embodiment of the application;

[0033] Figure 8A structural schematic diagram of an electronic device is provided for an embodiment of the present application.

[0034] The specific embodiments of the present application have been shown through the above-described drawings, and will be described in more detail hereinafter. These drawings and the written description are not intended to restrict the scope of the present application concept in any way, but to illustrate the present application concept for a person skilled in the art by referring to specific embodiments. DETAILED DESCRIPTION

[0035] The exemplary embodiments will be described in detail herein with reference to the attached drawings. In the following description, the same numbers are used to indicate the same or similar components. The embodiments described in the following exemplary embodiments are not intended to represent all embodiments consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present application as detailed in the appended claims.

[0036] It should be noted that the user information (including but not limited to user equipment information, user attribute information, etc.) and data (including but not limited to data for analysis, stored data, displayed data, etc.) involved in the present application are all information and data authorized by the user or authorized by all parties, and the collection, use and processing of related data need to comply with relevant laws, regulations and standards, and provide corresponding operation portal for user to choose authorization or refusal.

[0037] In some application scenarios, a user can obtain information of a commodity through an electronic device such as a mobile phone or a computer. For example, the user can view the information of the commodity by opening an application program (APP) in the mobile phone.

[0038] Figure 1 A schematic diagram of an application scenario is provided for the related art. With the rapid development of the catering industry, the demand of users for online viewing of catering commodity information and ordering is increasing. For the store business, such as Figure 1 As shown in the figure, the existing store platform displays a detail page of a merchant in the application interface, and displays the information such as the name of the merchant, the address, the seats, the parking spaces, the contact number, the business hours, the recommended dishes and the user evaluation in the detail page. It can be seen that in order to help the user decide whether to go to the store of the merchant for consumption, a large amount of information needs to be displayed in the detail page of the merchant. Therefore, in the application interface with limited space, the content of each display area is usually simplified as much as possible to be able to display the content of each aspect as comprehensively as possible.

[0039] In the related art, in the interface of the store platform, only a few main products recommended by the merchant are displayed in the display area of product recommendation, and numerous or all products provided by the merchant are not displayed. For example, in the display area of the recommended dishes of the merchant, only the pictures of a few recommended dishes and the corresponding dish names are displayed, and each dish is equivalent to a main product displayed independently. The pictures and names of the few main products cannot form a complete product menu of the merchant. Therefore, the user cannot intuitively view the product menu of the merchant in the store detail page of the merchant, which is not conducive to the user's decision whether to go to the store and reduces the user experience.

[0040] In addition, in the related art, the description information of the products provided by the merchant and the description information of the products provided by the historical users are displayed in different display areas in the store detail page. Since the description information provided by the merchant and the description information provided by the buyer are two different dimensions of product description provided by different providers, the description information from multiple parties requires the user currently viewing the product information to view a large amount of description information to understand the product. Since different buyers describe the products they are interested in or have experienced in their own comments, the information content of the user comments is relatively chaotic, and the description information provided by the buyer may have incomplete names, character errors, or repeated content with the merchant information. In this way, the accumulation of buyer information and merchant information increases the total amount of description information, which may also include error information and redundant information. Therefore, when the user views the display information based on the store detail page, in addition to being unable to intuitively view the product menu of the merchant, the current user needs to spend more time viewing the description information of the merchant and the historical user, which reduces the user's viewing efficiency and reduces the user experience.

[0041] Therefore, the embodiments of the present application provide an information display method, which can be applied to a user terminal. The method receives a viewing operation of a target user on a target merchant. In response to the viewing operation, a store detail page containing a product catalog of the target merchant is displayed. The product catalog is generated by fusing multi-source information, and the multi-source information at least includes product information from the target merchant and product information from the user. Based on this, the product catalog of the target merchant can be displayed to the target user in the store detail page. The product catalog is generated by fusing multi-source information including product information from the merchant and product information from the user. Therefore, the target user can intuitively see the numerous products in the product catalog, which helps the user quickly and comprehensively understand the products of the target merchant, thereby improving the user's viewing efficiency.

[0042] It can be understood that the information display method provided by the embodiments of the present application can be used for a store business to display a commodity catalog to a user while displaying a plurality of detailed information of a merchant, such as a merchant name, an address, a seat, a parking space, a contact number, and a business hour, so as to help the user quickly understand the commodities of the merchant and then quickly make a decision.

[0043] The commodity catalog can be a catalog of any type of commodity, such as a menu, and the viewing operation can be triggered in any type of application, especially an application providing a store service, such as a map application.

[0044] For example, after a user opens a map application, one or more merchant points of interest (POI) can be displayed on a map, the user can view the merchant by clicking or the like, at this time, a store detail page of the merchant can be displayed, and detailed information of the merchant, such as an address, a route, and a contact number of the merchant, can be displayed on the store detail page. In addition, a menu can also be displayed on the store detail page, so that the user can directly view the detailed information of the merchant and intuitively see the menu, which facilitates the user to understand various dish information provided by the merchant and to perform subsequent ordering or pre-ordering operations, and improves the user experience.

[0045] This display manner is different from that of the related art. In the related art, an application providing dish information is either related to a takeout business, but for the takeout business, the user does not need to pay attention to information such as a location of a merchant, a seat condition, and a parking lot condition, and the user's focus is more on dishes, so a menu page is directly displayed. Or the application is related to a store business, and in order to facilitate the user to make a decision whether to go to the store, the merchant presents a plurality of information that the user is interested in on a detail page, such as a merchant name, an address, a seat, a parking space, a contact number, a business hour, and a user rating. Since the size of a page of a user's mobile phone is limited, only a few recommended dishes can be displayed, but not a plurality of dishes, which leads to that the user needs to jump to other pages when selecting and cannot overview all the dishes, and the user experience is not good.

[0046] However, the present application can directly display a menu of a merchant on a store detail page by designing a page and an interaction manner, instead of only displaying a few recommended dishes or dish cards, so that the user can feel that the application provides rich services for the user on a single page, meets the user's viewing needs for basic information of the merchant and the menu, and improves the user experience.

[0047] Some embodiments of the present application will be described in detail below with reference to the accompanying drawings. The embodiments described below and the features in the embodiments can be combined with each other without conflict. The sequence of steps in each method embodiment described below is only an example, not a strict limitation.

[0048] Figure 3 Another information display method provided by the embodiments of the present application is shown in the flowchart of FIG. 3. The method includes the following steps. Figure 3

[0049] S301, receiving a viewing operation of a target user on a target merchant.

[0050] For example, the target user can be a user currently using a user terminal to view a merchant. The target merchant can be a merchant determined by the viewing operation of the user among at least one merchant displayed in the user terminal. The viewing operation can be an operation performed by clicking an identifier of the target merchant, etc. For example, the viewing operation of the target user on the target merchant can be received by receiving an operation action of the target user clicking an icon or name of the target merchant displayed in the user terminal.

[0051] The target merchant can be any type of merchant. For example, it can be a restaurant providing dishes, drinks, etc., a clothing store providing clothes, hats, jewelry, etc., or an electronic product store providing mobile phones, computers, etc.

[0052] S302, in response to the viewing operation, displaying a store detail page containing a product catalog of the target merchant; wherein the product catalog is generated by fusing multiple sources of information, and the multiple sources of information at least include product information from the merchant and product information from the user.

[0053] For example, the store detail page can be a page displayed on the user terminal for providing services for the target user to go to the store. The store detail page can include one or more of the following information: name, address, seat, parking space, contact number, business hours, recommended dishes, and user reviews of the merchant.

[0054] The product catalog can be a catalog including multiple or all products of the merchant, which can be used for the target user to place an order or a pre-order for the products provided by the target merchant. The product catalog can be generated by fusing multiple sources of information. The multiple sources of information can be understood as data from multiple sources, at least including product information from the merchant and product information from the user. The product information from the merchant can be descriptive information uploaded by the merchant for the products, such as product pictures, product names, and product introductions, etc. The product information from the user can be descriptive information uploaded by historical users for the products, such as product pictures, product names, and product reviews, etc.

[0055] ​For example, according to the commodity information from the merchant and the commodity information from the user, material information describing the commodity can be obtained, such as keyword, use experience, emotional evaluation, and the like. According to the material information, comprehensive, accurate, and low-repetition commodity description information can be obtained through information fusion. The commodity catalog can be obtained by aggregating the commodity description information of a plurality of commodities.

[0056] The information fusion method can be a method of fusing information through a network model learned by a human and / or a machine, for example, a method of fusing information through manual screening, modification, and merging, or a method of fusing information through a network model learned by a machine.

[0057] Optionally, in various embodiments of the present application, the commodity information from the target merchant can be the merchant uploaded information mentioned in the foregoing or other embodiments, and the commodity information from the user can be the user uploaded information mentioned in the foregoing or other embodiments. The target merchant can be a merchant corresponding to a target point of interest or another merchant. The commodity catalog can include the at least one commodity mentioned in the foregoing or other embodiments. The store detail page can also be referred to as a store detail page or a detail page. The specific algorithm or processing logic in each embodiment can be mutually referred to.

[0058] Figure 2A A flowchart of an information display method provided by an embodiment of the present application is shown. The method can be applied to a user terminal, which includes an electronic device capable of processing each step of the method, such as a mobile phone, a smart watch, a tablet computer, a personal computer, a vehicle-mounted intelligent terminal, and the like. As shown in Figure 2A The method includes the following steps.

[0059] S201, in response to a viewing operation of a target point of interest by a target user, obtaining description information of at least one commodity corresponding to the target point of interest; wherein the description information of the commodity is obtained by fusing commodity user uploaded information and merchant uploaded information; the commodity user uploaded information is information uploaded by a historical user for the commodity, and the merchant uploaded information is information uploaded by a merchant corresponding to the target point of interest for the commodity.

[0060] For example, the target user can be a user currently using a terminal device to view the description information of the commodity. The point of interest (POI) can be a geographic location of a merchant interested by the target user. The target point of interest can be a point of interest currently viewed by the target user. The viewing operation can be an operation initiated by the target user through an APP, a computer client, or a webpage, for example, to view the target point of interest and its associated information.

[0061] The product can be of any type, such as food, clothing, and electronic products. The product description information can be any type of information used to describe the product, such as at least one of the following: product image, product name, product description, user reviews, and product price.

[0062] In response to a viewing operation, a user terminal may obtain description information of at least one product corresponding to the target point of interest from a server or computer or other server-side electronic device via data transmission; or it may obtain description information of at least one product corresponding to the target point of interest by calling data stored locally on the user terminal; or it may obtain the information through other means, without limitation.

[0063] In this embodiment of the application, the product description information is obtained by fusing user-uploaded information and merchant-uploaded information. The user-uploaded information is the information uploaded by historical users for the product, and the merchant-uploaded information is the information uploaded by the merchant corresponding to the target point of interest for the product.

[0064] For example, by receiving information uploaded by merchants regarding products corresponding to a target point of interest, as well as information uploaded by historical users regarding products, material information about the products can be obtained. Based on this material information, a fusion operation can be performed using information fusion methods to obtain comprehensive, accurate, and low-duplication product description information. The information fusion method can be implemented through manual methods and / or machine learning network models. For example, information fusion can be achieved through manual screening, modification, and merging steps; or through machine learning network models.

[0065] When merging user-uploaded information and merchant-uploaded information to obtain product description information, one or more of the following purposes can be achieved: removing redundant information with the same or similar semantics, removing erroneous information unrelated to the product, correcting erroneous text and symbols, adjusting the order of sentences, simplifying text content, expanding text, and comprehensive description, in order to generate new information, which is then identified as the product description information.

[0066] S202. On the details page of the target point of interest, display the description information of at least one product.

[0067] For example, the details page of a target point of interest can be a page that displays the target point of interest and information associated with it, and displays the description information of each product on the details page.

[0068] In a possible implementation, the target user can use at least one application program loaded in the mobile phone, such as a map APP, a shopping APP, a life APP, an instant messaging APP, or an ordering APP, to search for a target point of interest. In the case where the target point of interest is found, clicking the target point of interest can initiate a viewing operation to the user terminal. The user terminal can acquire the target point of interest and its associated information in response to the viewing operation. The associated information can be understood as various information related to the target point of interest, such as at least one of the name, address, business hours, contact number, and description information of at least one commodity of the target point of interest.

[0069] For example, the method provided by the embodiments of the present application can be implemented through an information display system, which can include a part deployed on the user terminal and / or a part deployed on the server. Taking the map APP as an example, the information display system can be, for example, a catering display system, an intelligent online ordering management system, or an intelligent catering recommendation system fused with the map APP. The information display system can be partially deployed on the user terminal and partially deployed on the server. The part of the information display system used by the merchant can be understood as the part deployed on the user terminal of the merchant.

[0070] Figure 2B For one of the schematic diagrams of the information display interface provided by the embodiments of the present application, the target user can open the map APP through the mobile phone and search for a certain home-style restaurant of interest in the map interface displayed on the mobile phone. The certain home-style restaurant is the target point of interest. After the target point of interest is found, the target user can view the detail page of the certain home-style restaurant by clicking the identifier of the target point of interest or the like. Figure 2B As shown in FIG. 1, the POI detail page of the certain home-style restaurant is shown as an example. In the POI detail page, various dishes of the merchant can be displayed. The description information of the fused commodity is also included in the POI detail page, and the description information includes the picture, name, introduction, user evaluation, and price of the dish.

[0071] In the embodiment of the present application, the method comprises the following steps: obtaining description information of at least one commodity corresponding to a target point of interest in response to a viewing operation of the target point of interest by a target user; wherein the description information of the commodity is obtained by fusing user uploaded information and merchant uploaded information of the commodity; and displaying the description information corresponding to the at least one commodity on a detail page of the target point of interest; wherein the user uploaded information of the commodity is information uploaded by a historical user for the commodity, and the merchant uploaded information is information uploaded by a merchant corresponding to the target point of interest for the commodity. Based on this, the description information of the commodity provided for the target user to view is comprehensive information obtained by fusing the information uploaded by the historical user for the commodity and the information uploaded by the merchant for the commodity. Through fusion, the information provided from multiple aspects can be refined to obtain effective information with high comprehensiveness, high accuracy and low redundancy. Therefore, the efficiency of user viewing can be improved, and the user viewing experience can be improved.

[0072] For example, there may be a problem of repeatedly recommending the same commodity in the user uploaded information and the merchant uploaded information, which may cause information redundancy.

[0073] In some embodiments, the at least one commodity is determined by the following manner: determining one or more commodities recommended by a historical user for the target point of interest and one or more commodities recommended by a merchant; and obtaining the at least one commodity corresponding to the target point of interest by deduplicating the commodities recommended by the historical user and the merchant.

[0074] For example, according to the information uploaded by the historical user for the commodity and the information uploaded by the merchant corresponding to the target point of interest for the commodity, the commodities recommended repeatedly can be removed by analyzing and deduplicating through a natural language processing (NLP) technology combined with a multi-modal algorithm, and the commodities after deduplication are determined as the at least one commodity corresponding to the target point of interest. The NLP technology may, for example, include a trained NLP natural language processing large model. The multi-modal algorithm can also be understood as a trained multi-modal model.

[0075] For example, for the same dish "delicacy stew oven roasted duck" of the same restaurant, the text of the user uploaded information includes "delicacy roasted duck", and the dish introduction of the merchant uploaded information includes "delicacy stew oven roasted duck". The "delicacy roasted duck" and the "delicacy stew oven roasted duck" actually refer to the same commodity. The text of the user uploaded information and the merchant uploaded information can be analyzed and fused by the NLP natural language processing large model to obtain the description information of the dish "delicacy stew oven roasted duck", thereby realizing the deduplication operation of the same commodity recommended by the historical user and the merchant in two dimensions, and thereby solving the problem of repeated recommendation and reducing the probability of redundant display and redundant description information.

[0076] In the embodiments of the present application, by deduplicating one or more commodities recommended by the historical users and the merchant, the repeatedly recommended commodities can be removed. According to the intelligent recommendation of the merchant and the user information, the repeated display can be eliminated, the information amount and the redundancy amount when the target user views can be reduced, and the viewing efficiency of the target user can be improved.

[0077] In an optional implementation, receiving the viewing operation of the target user on the target merchant can include:

[0078] displaying at least one point of interest in the map;

[0079] receiving a viewing operation of the target user on a target point of interest in the at least one point of interest; wherein the target merchant is a merchant corresponding to the target point of interest.

[0080] Optionally, the method in the present application can be applied to a map application. After the target user opens the map application, a map is displayed. There can be one or more points of interest in the map. The target user can drag the map, and the displayed map area can change, and the displayed points of interest can also change. If the target user wants to view a point of interest, the target user can trigger a viewing operation on the point of interest by clicking or other ways. The point of interest viewed by the target user is recorded as a target point of interest. The merchant corresponding to the target point of interest can be a target merchant. In the store detail page of the target merchant, the detailed information and the menu of the target merchant can be displayed.

[0081] In the above manner, in the map application, the target user can directly view the detailed information and the commodity catalog, such as the menu, of the merchant by clicking the point of interest on the map. The problem that the target user views the menu in a relatively cumbersome way in the map application is solved, and the experience of the target user when using the map application is improved.

[0082] In an optional implementation, the commodity catalog is displayed in an initial view or a detailed view on the store detail page. The initial view is used to display part of the content of the commodity catalog, or is used to allow the target user to view the commodities in the commodity catalog in a sliding manner. The detailed view is used to display all the content of the commodity catalog.

[0083] If the store detail page displays the commodity catalog in the initial view, the method further includes:

[0084] In response to a clicking operation of the target user on the initial view, a detailed view of the commodity catalog is displayed.

[0085] In response to a sliding operation of the target user on the initial view, other commodities in the commodity catalog are displayed.

[0086] Figure 4AThis is a schematic diagram illustrating a page display as provided in an embodiment of this application. Figure 4A As shown, the left image (interface 1) and the middle image (interface 2) display the menu on the store details page in an initial view. The menu in interface 1 includes pictures of the dishes, while the menu in interface 2 does not. Both formats are feasible. The initial view can only display part of the menu content, for example, only some dishes. Alternatively, other products in the product catalog can be displayed when the target user swipes on the initial view, allowing them to view more dishes by swiping up and down or using other swiping operations.

[0087] After a user clicks on any location in the initial view, they can jump to interface 3 shown on the right. The right image can be seen as a detailed view of the menu, which can be used to display all the contents of the menu, such as all the dishes, so that the target user can view them further.

[0088] In this way, by displaying an initial view of the menu, target users can easily understand that the current store details page already provides menu functionality and that they can view the dishes in the menu. This allows target users to understand the rich services that the application provides. By clicking on the initial view, they can jump to the detailed view and easily view all the dishes, which facilitates ordering after arriving at the store or pre-ordering on the application, thus improving the target user experience.

[0089] Apart from Figure 4A The jump display method shown can also directly display a detailed view on the store details page, that is, it can display the full contents of the menu, or it can only display the initial view. Whether to provide a jump display function can be set according to actual needs. Even if you do not jump to the detailed view, the target users can view all the dishes by swiping, etc., reducing the number of page jumps and reducing the user's operation cost.

[0090] In one optional implementation, the product catalog includes products determined based on product information from users and products determined based on product information from target merchants, and products determined from both sources are displayed in the same card, which is the card assigned to the product catalog in the store details page.

[0091] Specifically, taking the product catalog as a menu as an example, users can upload dishes corresponding to the target merchant, or the dishes corresponding to the target merchant can be analyzed based on the information uploaded by the user. The dishes obtained in these ways can be regarded as products determined based on the product information from the user. In addition, the merchant itself can also upload the dishes it can provide, which can be regarded as products determined based on the product information from the target merchant.

[0092] The dishes obtained in the two manners can be displayed in the same card. Specifically, at least one card can be displayed in the store detail page, one of the cards is a card allocated to the menu, and the dishes obtained in the two manners can be displayed in the card, for example, Figure 4A The card corresponding to the menu displayed in the upper half.

[0093] In the above manner, the dishes uploaded by the user or the dishes uploaded by the target merchant can be fused into one card, so that the target user viewing the store detail page can directly see the fused menu. Compared with the method of displaying the dishes uploaded or recommended by the user separately from the dishes uploaded or recommended by the merchant, the problem of repeated viewing by the user due to the existence of repeated dishes is reduced, and the user's overall browsing of all dishes is facilitated, reducing the user's viewing burden.

[0094] In the embodiments of the present application, the product information derived from the user or the target merchant can be fused, and the multi-source fused content can be various, and the specific fusion manner can also be various. The following is an example.

[0095] In an optional implementation manner, the product name can be fused. Optionally, the product catalog contains name information of a plurality of products, and the name information of the product is generated according to multi-source information fusion; after displaying the store detail page containing the product catalog of the target merchant in response to the viewing operation, the method further comprises:

[0096] When it is determined that the name information of any target product in the plurality of products is changed, the name information of the target product in the product catalog is updated; wherein for any target product in the plurality of products, whether the name information of the target product is changed is determined by the following manner: if the target merchant has not updated the name information of the target product for more than a preset time period, and it is determined that the name information of the target product is changed according to the product information derived from the user within the preset time period, it is determined that the name information of the target product is changed.

[0097] Or, when it is determined that there is a user commonly used name for the name information of any target product in the plurality of products, the user commonly used name is noted after the name information of the target product; wherein for any target product in the plurality of products, whether the user commonly used name of the target product exists is determined by the following manner: if the name information corresponding to the target merchant is inconsistent with the name information corresponding to the user, it is determined that there is a user commonly used name, and the name information corresponding to the user is taken as the user commonly used name of the target product. The name information of the target product is changed; wherein the name information corresponding to the target merchant is the name information of the target product determined according to the product information derived from the target merchant, and the name information corresponding to the user is the name information of the target product determined according to the product information derived from the user.

[0098] The commodity catalog includes name information of a plurality of commodities, and the name information of the commodities is generated according to multi-source information fusion.

[0099] In an example, for any target commodity in the plurality of commodities, the name information of the target commodity is determined by the following manner: if the target merchant has not updated the name information of the target commodity for a preset time period, and it is determined that the name information of the target commodity is changed according to commodity information derived from users within the preset time period, then the name information of the target commodity is updated in the commodity catalog.

[0100] Specifically, the preset time period can be set according to actual needs, for example, 1 month, etc. If it is not updated for a preset time period, it means that the target merchant has a long-term non-update situation. At this time, if it can be determined that the name information of the target commodity is changed according to commodity information derived from users, for example, a preset number or a preset proportion of users have updated the name information of the target commodity, then it can be determined that the name of the target commodity is changed, and at this time, the name information of the target commodity can be updated in the commodity catalog.

[0101] In this way, the name information of the commodity can be dynamically updated on the commodity catalog in the case that the target merchant does not update in time, and the accuracy of the commodity catalog is improved.

[0102] In another example, the method further includes: for any target commodity in the plurality of commodities, if the name information corresponding to the target merchant is inconsistent with the name information corresponding to the user, then the name information corresponding to the target merchant is displayed in the commodity catalog, and the name information corresponding to the user is noted; wherein the name information corresponding to the target merchant is the name information of the target commodity determined according to commodity information derived from the target merchant, and the name information corresponding to the user is the name information of the target commodity determined according to commodity information derived from the user.

[0103] Specifically, whether the name information corresponding to the target merchant and the name information corresponding to the user point to the same target commodity can be determined by a large model or other ways. If they point to the same target commodity, and the name information corresponding to the target merchant and the name information corresponding to the user are inconsistent, then the name information corresponding to the target merchant can be displayed preferentially, and the other name information can be noted. The manner of noting is not limited.

[0104] For example, for a target commodity, the name information provided by the target merchant is "delicacy B roast duck", and the name information provided by the user is "delicacy roast duck". In the case that the naming method of the target merchant and a plurality of users is inconsistent, the name information provided by the user can be dynamically noted in parentheses beside the name information provided by the target merchant.

[0105] In this way, in the case where the name of the merchant and the name of the user are inconsistent, the name of the merchant is displayed, and the names of many users are also noted, which facilitates the target user to view, and can also solve the problem of the merchant updating not in time to a certain extent, and improve the accuracy of the commodity catalog.

[0106] In addition to the above-mentioned name information fusion scheme, the commodity information from the target merchant and the user can be fused in other aspects.

[0107] In an optional implementation, the introduction information of the commodity can be fused, and the text, pictures, videos, etc. in the commodity information from the target merchant and the user can be fused by a large model or other methods to generate the introduction information of the commodity. The user evaluation can also be added to the commodity catalog for easy viewing.

[0108] In addition, the commodity information from the target merchant and the user can be fused to determine the sorting of each commodity in the commodity catalog. For popular and high-attention or merchant-recommended commodities, the sorting is in the front. In addition, personalized sorting can also be performed in combination with the portrait of the target user, for example, the preferences of the target user and the merchant menu are determined according to the historical behavior information of the target user, and personalized sorting is performed according to the preferences.

[0109] Optionally, the commodity picture in the commodity catalog can use the picture provided by the target merchant and the user evaluation picture, which is superimposed on the picture display position, or is fused and displayed by other methods.

[0110] In addition to the above-mentioned methods, other contents of the commodity catalog can also be fused according to actual needs. Optionally, various information of the commodities displayed in the commodity catalog can be recorded as description information, and the fusion of various information in the description information can be realized by a large model or other methods.

[0111] In some embodiments, the commodity catalog includes name information and price information of a plurality of commodities, and the price information of the commodity is generated according to multi-source information fusion; for any commodity: if the target merchant has pre-uploaded a price for the commodity, the price information displayed in the commodity catalog is the pre-uploaded price; if the target merchant has not pre-uploaded a price for the commodity, the price information displayed in the commodity catalog is a price interval or a price with the highest probability in the price interval, wherein the price interval is determined by commodity information from the user.

[0112] For example, when a target user views a commodity catalog, the target user pays attention to price information of commodities. In some cases, a merchant can pre-upload a price of a commodity. In this case, the pre-uploaded price can be displayed in the commodity catalog, so that the target user can effectively obtain the price information of the commodity. In some cases, the merchant does not upload the price of the commodity, and a historical user who has purchased the commodity can upload the price information of the commodity. In this case, the price information uploaded by the historical user can be displayed in the commodity catalog.

[0113] If multiple historical users upload different price information for the same commodity, a price interval can be displayed in the commodity catalog according to multi-source information, that is, the multiple different price information, so that the target user can effectively obtain the price information of the commodity. For example, a price interval can be formed according to a maximum value and a minimum value in the multiple different price information, and the price interval of the maximum value and the minimum value can be displayed in the commodity catalog.

[0114] Alternatively, the frequency or probability of each price information in the multi-source information can be counted according to the multi-source information, so as to determine the price information with a higher or highest probability. For example, the price with the highest probability can be determined as the displayed price information in the price interval.

[0115] In the embodiments of the present application, the price information of the commodity can be displayed in the commodity catalog, so that the target user can conveniently obtain the price information of the commodity.

[0116] In some embodiments, the method further includes: in response to an operation of the target user selecting a target commodity from the commodity catalog, displaying a total price of the selected target commodity; and in response to a pre-order operation of the target user, displaying, on a pre-order page corresponding to the target merchant, coupon information for the target commodity and an estimated price of the target commodity, wherein the estimated price is determined according to the total price and the coupon information.

[0117] Figure 4B As shown in FIG. 2, a schematic diagram of an information display interface provided by an embodiment of the present application is shown. As shown in FIG. 2, a selection box for selecting each dish is arranged at a first preset position of each dish. A user can select a target commodity by clicking the selection box. The first preset position can be any position in the interface that can represent a corresponding relationship with a corresponding commodity, for example, the right side of a picture. In response to an operation of the target user selecting a target commodity from the commodity catalog, a total price of the selected target commodity can be displayed at a second preset position of the interface. The second preset position can be any position in the interface, for example, the lower part of the interface. Figure 4B As shown in FIG. 3, the target user selects dish A and dish B, and the selected prompt information of dish A and dish B, including the total price, is displayed at the lower part of the interface. Figure 4B

[0118] ​The pre-order operation can be an operation before generating an official order to generate a pre-order. After the target user triggers the pre-order operation, the target goods, the unit price of the target goods, and the total price and the estimated price can be displayed in the pre-order page corresponding to the target merchant. The coupon information of the target goods can be the information of the coupons provided by the merchant and / or the platform displaying the information, and the coupon information can include discount information, price discount amount, and / or coupon information, etc.

[0119] As shown in Figure 4B After the target user selects the dishes A and B, the pre-order operation is triggered by clicking the complete menu selection button, and the pre-order page is generated. The pre-selected menu is displayed in the pre-order page, including the name, quantity, unit price, total price, coupon information and estimated price of dishes A and B. The pre-order page can be shared and / or sent through the sharing and / or sending button, so as to pass the content of the pre-order page to the merchant or other users, etc.

[0120] In some scenarios, the target user is not at the merchant (such as the user is remote) or at the merchant (such as the user is in the queue). After the target user completes the pre-order operation to generate the pre-order page, the merchant can be informed of the pre-order page or the official order corresponding to the pre-order page through data transmission or on-site display, and the merchant can provide corresponding services for the target user based on the pre-order page or the official order corresponding to the pre-order page. Based on this, the pre-order function can be realized, and the user can order remotely or in the queue, thereby reducing the pressure of queuing. Whether it is remote or queuing, the method can improve the operation efficiency of the merchant and the satisfaction of the user.

[0121] In a possible implementation, the information display system can display the goods package provided by the merchant, or the goods package generated according to the prediction of the target user. When the target user performs the pre-order operation, if the goods package is selected, the goods in the goods package can be added to the page corresponding to the pre-order operation, so as to improve the convenience of the target user when performing the pre-order operation.

[0122] In the embodiment of the application, the total price of the selected target goods can be displayed in real time in response to the operation of the target user selecting the target goods from the goods directory. In response to the pre-order operation of the target user, the coupon information and the estimated price of the target goods can be displayed in the pre-order page corresponding to the target merchant. Based on this, the pre-order page can be effectively generated, and the user can have a more intuitive understanding of the goods and the estimated price of the goods. In addition, the pre-order page can also be sent or displayed to the merchant, thereby improving the ability of the merchant to serve the user and improving the efficiency of the goods transaction and the user experience.

[0123] For example, to improve the ordering efficiency and user experience, the information display system can provide corresponding functions for the merchant and the user. For example, the merchant can use the information display system to adjust the saleable state of the dishes, add new dishes or delist dishes that are no longer provided, to manage the listing and delisting of dishes. The information display system can update the information in real time according to the price changes of the dishes, promotion information, etc., so that the user can obtain the latest information.

[0124] For example, the user can generate an official order based on the pre-ordering page, and after the information display system accepts and processes the official order, the merchant can view and confirm the information of the official order in real time in its back-end management system. The back-end management system of the merchant may, for example, be an order receiving system connected to the information display system, etc. In addition, the user can directly use the coupons or group purchase coupons provided by the information display system when settling the order, and automatically verify and deduct the price.

[0125] For example, the information display system can automatically recommend related meal sets according to the dishes selected by the user, to encourage the user to make a combined purchase and increase the average order value.

[0126] In some embodiments, the method further comprises: displaying the recommended product set on the detail page of the target point of interest; or recommending a product set matching the target product to the target user according to the target product selected by the user from the at least one product; wherein the product set is determined according to the products purchased by a plurality of historical users at the target point of interest, or determined by the merchant.

[0127] For example, the product set can be a combination including at least two products. In the detail page, the product set recommended by the merchant corresponding to the target point of interest can be displayed, and the product set determined according to the products purchased by historical users at the target point of interest can also be displayed.

[0128] In one possible implementation, after the target user selects at least one target product, a product set matching the target product can be recommended to the target user according to the selected target product. The product set matching the target product can be, for example, a product similar to the target product, a complementary product, a product with a high joint sales frequency, and / or other products in a product set including the target product, etc., as the products in the recommended product set, recommended to the target user.

[0129] For example, if historical users frequently purchase dish A, dish B and dish C in a restaurant, when the target user selects dish A, dish B and dish C can be determined as products in the product set matching the target product with a high joint sales frequency, and recommended to the target user. For example, dish A, dish B and dish C can be displayed as a product set above the detail page in the interface, for the user to select.

[0130] For example, when a recommended product set is displayed, the product set can be generated based on a machine learning network model, etc., to obtain a product set with a high probability of being sold. For example, the information display system can analyze and infer the products selected by the user or historical users to generate a product set.

[0131] In the embodiments of the present application, by displaying a product set or recommending a matching product set for a target user, the difficulty of selecting a product by the user can be reduced, and the efficiency of the transaction between the user and the merchant can be improved.

[0132] In some embodiments, the product catalog includes pictures of products; on the store detail page, there are pictures of at least two products corresponding to different sizes; wherein the size of the picture is related to the quality of the picture; the quality of the picture is used to represent the attractiveness of the display effect of the product in the picture to the target user.

[0133] For example, any product can correspond to one or more pictures, and one or more pictures of the product can be displayed on the store detail page. On the detail page, there can be pictures of at least two products corresponding to different sizes, so that each product can be personalized displayed according to the attributes of the product, the importance of the product, the recommendation degree of the product, the price of the product, etc.

[0134] The quality of the picture can be determined by at least one aspect such as the definition, brightness, color, and aesthetic degree of the image. For example, when the definition of the picture uploaded by the merchant is low, the picture can be displayed in the form of a small size picture, and when the definition of the picture uploaded by the merchant is high, the picture can be displayed in the form of a large size picture; if the aesthetic degree of the picture uploaded by the merchant is low, the picture can also be displayed in the form of a small size picture, and if the aesthetic degree of the picture uploaded by the merchant is high, the picture can also be displayed in the form of a large size picture. The aesthetic degree can be determined by the attractiveness of the product in the picture to the user, for example, if the food in the picture is more attractive and can stimulate the attractiveness of the user, the aesthetic degree of the picture is high, and the aesthetic degree can be determined by artificial means or network model algorithm, etc.

[0135] For example, when the definition of the picture uploaded by the merchant is low, the picture can be displayed in the form of a small size picture, and when the definition of the picture uploaded by the merchant is high, the picture can be displayed in the form of a large size picture; if the aesthetic degree of the picture uploaded by the merchant is low, the picture can also be displayed in the form of a small size picture, and if the aesthetic degree of the picture uploaded by the merchant is high, the picture can also be displayed in the form of a large size picture. The aesthetic degree can be determined by the attractiveness of the product in the picture to the user, for example, if the food in the picture is more attractive and can stimulate the attractiveness of the user, the aesthetic degree of the picture is high, and the aesthetic degree can be determined by artificial means or network model algorithm, etc. Figure 2BAs shown, in the store detail page, different sizes of pictures can be displayed for different dishes. The pictures of dishes A and B have higher quality, and thus can be displayed in larger sizes. The pictures of dishes C and D have lower quality, and thus can be displayed in smaller sizes. In addition, if the merchant and the user have not uploaded pictures of dishes E and F, only the description information of dishes E and F can be displayed, and no pictures are displayed. In some implementations, if all dishes of the merchant do not have pictures with appropriate quality or do not have pictures, no dish pictures can be displayed, and the names and other description information of the dishes can be displayed.

[0136] Based on this, on the store detail page, the product can be displayed with appropriate picture sizes according to the quality of the pictures, so as to improve the effect of product display.

[0137] In some embodiments, the picture of the product is obtained in any of the following ways: obtaining the picture uploaded by the merchant, and the quality of the picture is obtained by a multi-modal model; selecting a picture from the historical pictures of the product based on the quality by a multi-modal model, as the picture displayed on the detail page; wherein the evaluation of the quality by the multi-modal model is learned from the browsing behavior of the historical users on the product pictures and the operation after browsing.

[0138] For example, the multi-modal model can also be understood as a multi-modal algorithm, and the multi-modal model can be a machine learning or deep learning algorithm for processing and integrating multiple types of data (such as text, image, audio, video, etc.). The core of the algorithm is that it can understand and associate data of different modes, thereby providing more comprehensive and in-depth information understanding and analysis capabilities.

[0139] By using a multi-modal model, the picture information uploaded by the merchant and / or uploaded by the user, etc. can be analyzed to obtain the quality evaluation of the picture. The multi-modal algorithm can first use computer vision technology to pre-process and extract features from the picture information, which can specifically include object recognition, scene classification, and color analysis, etc. Then, the image features can be combined with other mode data (such as related text description), and further analyzed and understood by the trained model.

[0140] Taking the pictures of dishes as an example, the menu pictures and dish pictures uploaded by the restaurant merchant can be visually expressed in online and realistic forms, and the pictures can be discriminated and analyzed by using a large model. The purposes of visual stimulation, enhanced perception, and optimized sorting, etc. can be achieved.

[0141] The visual stimulation can be understood as, compared with the traditional structured menu, mainly in the form of enumerating dish information in the form of text. The multi-modal model selects colorful and well-composed food pictures from a large number of picture data to stimulate people's appetite. For example, a well-arranged steak photo can directly stimulate the reward center of the brain and trigger hunger and eating desire with its attractive color and texture. The enhanced perception can be understood as, in addition to the basic information such as the name and picture of the dish, the menu can also extract the description information related to the dish, such as "crispy skin and attractive color", to stimulate the user's interest. The optimized sorting can be understood as, in the presentation of the menu, the multi-modal model can combine user interaction, comment mentioning and other factors to give the dish a weighted or de-weighted adjustment, and recommend popular and well-reputed dishes to the user with higher priority.

[0142] Based on this, the quality evaluation of the picture can be determined more efficiently when the picture uploaded by the merchant is obtained.

[0143] For example, in the online ordering scenario, the existing technology lacks an online ordering system that effectively integrates merchant and user data, and even more lacks personalized recommendation based on user scenarios and user habits, which cannot meet the user's needs.

[0144] In some embodiments, the display order of at least one commodity is determined by determining at least one commodity recommended for the target user and the display order of the at least one commodity according to the user portrait of the target user, the recommendation frequency of the historical user to the commodity, and the recommendation degree of the merchant to the commodity.

[0145] For example, the user portrait can be a user feature model constructed by analyzing user behavior data. Based on the user's behavior data, the user portrait related network model can determine the user's user portrait.

[0146] The recommendation frequency of the historical user to the commodity can be obtained by the NLP natural language processing large model. For example, by analyzing the comment information of the historical user through the NLP natural language processing large model, the number of recommendations of the historical user to the commodity is obtained, and then the recommendation frequency of the commodity can be obtained.

[0147] Alternatively, the recommendation frequency of the historical user to the commodity can be obtained based on the user task system. The user task system can be understood as a system that provides a communication channel for users and information display platforms or service providers. The user task system can be a user evaluation system or a user feedback system. For example, the user task system can be an information display system, a user behavior personalized growth system based on a platform account system and based on the behavior of the account on the platform, such as a task system with certain integral growth incentives.

[0148] For example, the user can express subjective will such as like, want to eat, etc. for the menu of the dishes through the user task system in the form of a personal account, and these signals will flow back to the user's account information as a reserve to trigger more transaction conversion. Secondly, the user's feedback (such as likes, etc.) to the dishes also belongs to the active construction of the user portrait related data. Through the user task system, the user can be encouraged to submit feedback and recommendations for the restaurant, thereby further enriching the data content of the user uploaded information.

[0149] For example, the user can express subjective will such as like, want to eat, etc. for the menu of the dishes through the user task system in the form of a personal account, and these signals will flow back to the user's account information as a reserve to trigger more transaction conversion. Secondly, the user's feedback (such as likes, etc.) to the dishes also belongs to the active construction of the user portrait related data. Through the user task system, the user can be encouraged to submit feedback and recommendations for the restaurant, thereby further enriching the data content of the user uploaded information.

[0150] The degree of recommendation of the merchant to the goods can be uploaded by the user terminal of the merchant. For example, after the merchant logs in the information display system, the merchant can recommend the goods in the form of recommendation elements such as text, pictures and / or dish labels, etc. so that the target user obtains the recommendation information of the merchant, wherein the dish label can be a label with a prominent recommendation effect such as "recommended", "new product", etc.

[0151] According to the user portrait of the target user, the recommendation frequency of the historical user to the goods and the degree of recommendation of the merchant to the goods, the combination suggestion of the goods can be provided on demand through user data analysis, which meets the personalized scene recommendation for the target user.

[0152] According to the user portrait of the target user, the recommendation frequency of the historical user to the goods and the degree of recommendation of the merchant to the goods, the combination suggestion of the goods can be provided on demand through user data analysis, which meets the personalized scene recommendation for the target user.

[0153] For example, the user can express subjective will such as like, want to eat, etc. for the menu of the dishes through the user task system in the form of a personal account, and these signals will flow back to the user's account information as a reserve to trigger more transaction conversion. Secondly, the user's feedback (such as likes, etc.) to the dishes also belongs to the active construction of the user portrait related data. Through the user task system, the user can be encouraged to submit feedback and recommendations for the restaurant, thereby further enriching the data content of the user uploaded information.

[0154] For example, through the information display system, according to the information behind the dishes, the recommendation of matching the crowd and the scene can be provided, and the personalized needs of different user groups are constructed, wherein the information behind the dishes may be information such as regional characteristics, taste style and price of the dishes. Through the information display system, different types of user groups can be identified, such as business people, family diners, lovers, etc. The information display system can recommend suitable dishes and dish set combinations for each user group to better meet the scene needs of the users. Or when the target user selects a specific dish, the information display system can automatically generate relevant matching suggestions such as drinks, main dishes, etc., to improve the selection satisfaction of the target user.

[0155] In the embodiment of the present application, at least one product recommended for the target user and the display order of at least one product can be determined according to the user portrait of the target user, the recommendation frequency of the historical user to the product and the recommendation degree of the merchant to the product. Based on this, the product with greater user consumption can be prioritized based on the use needs or use habits of the target user, realizing personalized recommendation for user needs and improving user experience.

[0156] The embodiment of the present application also provides another information display method, which is applied to a server. Figure 5 The flowchart of another information display method provided by the embodiment of the present application is shown in Figure 5 The method comprises:

[0157] S501, obtaining multi-source information corresponding to a target merchant, wherein the multi-source information at least includes product information derived from the target merchant and product information derived from a user.

[0158] S502, generating a product catalog of the target merchant according to multi-source information fusion, so as to display a store detail page containing the product catalog of the target merchant when receiving a viewing operation of a target user to the target merchant.

[0159] In the embodiment of the present application, the target merchant, the product information, the target user and the viewing operation can refer to the description in the above embodiment, which will not be repeated here.

[0160] For example, the product information derived from the target merchant and the product information derived from the user can be obtained through data transmission and the like. For example, the information display system deployed on the server can receive the product information uploaded by the user and the product information uploaded by the merchant. The product information derived from the target merchant can also be understood as the merchant uploaded information, and the product information derived from the user can also be understood as the user uploaded information.

[0161] Exemplarily, when generating the product catalog of the target merchant according to multi-source information fusion, a data fusion manner can be adopted. For example, a text analysis is performed on the text information in the user uploaded information and the text information in the merchant uploaded information by using an NLP natural language processing large model, and a multi-modal algorithm is used to analyze and process the picture and / or voice and other modal data in the user uploaded information and the merchant uploaded information, so as to generate the product catalog of the target merchant.

[0162] The NLP natural language processing large model can involve the interaction between a computer and human (natural) language, including the ability to understand and generate natural language text, and also including various applications such as meaning extraction from text, semantic analysis, sentiment analysis, speech recognition, question and answer systems, machine translation, text summarization and synthesis.

[0163] NLP can be used to process text data, while multi-modal algorithm involves two or more data types such as text, image, video and audio. For example, when processing information containing text description and related pictures, NLP technology and image recognition technology may need to be used at the same time, which belongs to the category of multi-modal processing. Similarly, for scenarios containing voice and text, both speech recognition technology and NLP technology may be needed to process and understand the text content of voice transcription. The multi-modal algorithm can be understood as a central processing system for processing various input materials. After large model processing, the description information of the commodity can be outputted, which is visually beautiful, reasonably sorted and information-rich.

[0164] Exemplarily, for user comments, the comment content of the user on the dish is analyzed, keywords and sentiment scores are extracted, and the reputation and popularity of the dish are ensured. The keywords can refer to the words in the text that can represent the main object or main feeling. For example, dish names such as “squirrel guifish”; color, aroma and taste evaluation such as “unique shape” and “crispy taste”. The sentiment score can refer to the result of quantitatively evaluating the emotional tendency expressed in the comment, for example, divided into three emotional categories of positive / negative / neutral. For example, 4 stars and 5 stars are good reviews; 1 star and 2 stars are poor reviews; 3 stars are neutral.

[0165] For the pictures uploaded by the user, the multi-modal algorithm is used to obtain the picture information uploaded by the user, and the visual content is analyzed to identify the appearance of popular dishes, so as to improve the appetite and interest of the user. The menu, promotion information and new product launch information provided by the merchant can all be added to the information display system for the user to refer to.

[0166] According to the user uploaded information and the merchant uploaded information, the comment content published by the user is subjected to semantic analysis and sentiment recognition based on an NLP natural language processing algorithm large model, from which the description and attitude of the user to a specific dish are extracted. This includes text preprocessing, cleaning text data, removing irrelevant characters, punctuation marks, etc.; word segmentation, splitting sentences into words or phrases; sentiment analysis, using a pre-trained sentiment analysis model or dictionary to identify and score sentiment orientation. This may involve calculating the number and intensity of positive and negative words, as well as their location in the text; keyword extraction, which can use the Term Frequency-Inverse Document Frequency (TF-IDF) algorithm or other topic models (such as LDA) to identify important words in the text. Machine learning and / or deep learning models can be trained to automatically classify the sentiment polarity of the comments and extract keywords.

[0167] Exemplarily, when the target user triggers a viewing operation on the target merchant, the information display system can send a store detail page of the target merchant to a user terminal of the target user to display a product catalog of the store detail page to the target user.

[0168] Generally, merchants lack professional ability when maintaining online information, which may affect the effect of product display. Based on the method of the embodiment of the present application, the description information and product catalog of the product are obtained by fusing the user uploaded information and the merchant uploaded information, which can make up for the insufficient description of the merchant and improve the display effect of the merchant.

[0169] In the embodiment of the present application, by obtaining the multi-source information corresponding to the target merchant, the multi-source information at least includes the product information from the target merchant and the product information from the user. The product catalog of the target merchant is generated by fusing the multi-source information, so as to display the store detail page containing the product catalog of the target merchant when receiving the viewing operation of the target user on the target merchant. Based on this, the information provided from multiple aspects can be refined to obtain effective information with high comprehensiveness, high accuracy and low repetition, and the fused product catalog can be displayed to the target user, which can improve the efficiency of user viewing and enhance the user viewing experience.

[0170] Figure 6 A structural schematic diagram of an information display device provided in the embodiment of the present application is shown in Figure 6 The embodiment of the present application also provides an information display device 600, which comprises:

[0171] The receiving module 601 is configured to receive a viewing operation of a target user on a target merchant.

[0172] The display module 602 is configured to display a shop detail page containing a product catalog of the target merchant in response to the viewing operation.

[0173] The product catalog is generated according to multi-source information fusion, and the multi-source information at least includes product information from the target merchant and product information from the user.

[0174] Optionally, the receiving module 601 is specifically configured to display at least one point of interest in a map, and receive a viewing operation of a target point of interest in the at least one point of interest by the target user; and the target merchant is a merchant corresponding to the target point of interest.

[0175] Optionally, the product catalog is displayed in an initial view or a detailed view on the shop detail page; the initial view is used to display part of the content of the product catalog, or is used to enable the target user to view the products in the product catalog in a sliding manner; and the detailed view is used to display all the content of the product catalog.

[0176] If the product catalog is displayed in the initial view on the shop detail page, the display module 602 is further configured to display the detailed view of the product catalog in response to a clicking operation of the target user on the initial view, and display other products in the product catalog in response to a sliding operation of the target user on the initial view.

[0177] Optionally, the product catalog includes products determined according to the product information from the user and products determined according to the product information from the target merchant, and the products determined according to the two sources are displayed in the same card, which is a card allocated to the product catalog in the shop detail page.

[0178] Optionally, the product catalog contains name information and price information of a plurality of products, and the price information of the products is generated according to multi-source information fusion; for any product, if the target merchant has pre-uploaded a price for the product, the price information displayed in the product catalog is the pre-uploaded price; if the target merchant has not pre-uploaded a price for the product, the price information displayed in the product catalog is a price interval or a price with the highest probability in the price interval, wherein the price interval is determined according to the product information from the user.

[0179] Optionally, the product catalog contains name information of a plurality of products, and the name information of the products is generated according to multi-source information fusion; and the information display apparatus 600 further includes a name module configured to:

[0180] When it is determined that the name information of any target commodity in the plurality of commodities is changed, the name information of the target commodity is updated in the commodity catalog; wherein, for any target commodity in the plurality of commodities, the name information of the target commodity is determined whether to be changed by the following manner: if the target merchant has not updated the name information of the target commodity for more than a preset time length, and it is determined that the name information of the target commodity is changed according to the commodity information from the user within the preset time length, then it is determined that the name information of the target commodity is changed;

[0181] Or,

[0182] When it is determined that the name information of any target commodity in the plurality of commodities exists a user commonly used name, the user commonly used name is noted behind the name information of the target commodity; wherein, for any target commodity in the plurality of commodities, the user commonly used name of the target commodity is determined whether to exist by the following manner: if the name information corresponding to the target merchant is inconsistent with the name information corresponding to the user, then it is determined that the user commonly used name exists, and the name information corresponding to the user is taken as the user commonly used name of the target commodity; wherein, the name information corresponding to the target merchant is the name information of the target commodity determined according to the commodity information from the target merchant, and the name information corresponding to the user is the name information of the target commodity determined according to the commodity information from the user.

[0183] Optionally, the display module 602 is further used for: in response to an operation of selecting a target commodity from the commodity catalog by the target user, displaying the total price of the selected target commodity; and in response to a pre-order operation of the target user, displaying the coupon information for the target commodity and the estimated price of the target commodity on the pre-order page corresponding to the target merchant; wherein, the estimated price is determined by the total price and the coupon information.

[0184] Optionally, the commodity catalog includes pictures of the commodities; and on the store detail page, the pictures of at least two commodities correspond to different sizes; wherein, the size of the picture is related to the quality of the picture; and the quality of the picture is used to represent the attraction of the display effect of the commodity in the picture to the target user.

[0185] The information display device provided by the embodiments of the present application can be used to execute the information display method of any embodiment applied to the user terminal of the present application, and the implementation principle and technical effects are similar, which will not be described here again.

[0186] Figure 7 Another structural schematic diagram of the information display device provided by the embodiments of the present application is shown in Figure 7 The information display device 700 provided by the embodiments of the present application includes:

[0187] The acquisition module 701 is configured to acquire multi-source information corresponding to the target merchant, the multi-source information at least including product information from the target merchant and product information from a user.

[0188] The generation module 702 is configured to generate a product catalog of the target merchant according to the multi-source information fusion, and display a store detail page containing the product catalog of the target merchant when receiving a viewing operation of a target user on the target merchant.

[0189] The information display device provided by the embodiments of the present application can be used to execute the information display method of any of the embodiments of the present application applied to the server, and has similar implementation principles and technical effects, which will not be described here again.

[0190] Figure 8 A structural schematic diagram of an electronic device provided by an embodiment of the present application is shown in FIG. 8. Figure 8 As shown in FIG. 8, the electronic device of the embodiment can include at least one processor 801 and a memory 802 in communication connection with the at least one processor 801, wherein the memory 802 stores instructions executable by the at least one processor 801, and the instructions are executed by the at least one processor 801 to enable the electronic device to perform the method of any of the preceding embodiments.

[0191] Optionally, the memory 802 can be independent or integrated with the processor 801.

[0192] The implementation principles and technical effects of the electronic device provided by the embodiment can be referred to the preceding embodiments, which will not be described here again.

[0193] The embodiment of the present application further provides a computer readable storage medium, which stores computer execution instructions, and when a processor executes the computer execution instructions, the method of any of the preceding embodiments is implemented.

[0194] The embodiment of the present application further provides a computer program product, which includes a computer program, and when the computer program is executed by a processor, the method of any of the preceding embodiments is implemented.

[0195] In several embodiments provided in the present application, it should be understood that the disclosed devices and methods can be implemented in other ways. For example, the device embodiments described above are only schematic, for example, the division of the modules is only a logical function division, and actual implementation can have another division manner, for example, a plurality of modules can be combined or integrated into another system, or some features can be ignored or not executed.

[0196] The integrated modules implemented in the form of software function modules can be stored in a computer readable storage medium. The software function modules are stored in a storage medium and include a plurality of instructions for causing a computer device (which can be a personal computer, a server, or a network device, etc.) or a processor to execute part of the steps of the methods disclosed in various embodiments of the present application.

[0197] It should be understood that the processor described above can be a central processing unit (CPU), and can also be other general-purpose processors, digital signal processors (DSP), application specific integrated circuits (ASIC), etc. The general-purpose processor can be a microprocessor or the processor can also be any conventional processor. The steps of the methods disclosed in conjunction with the application can be directly embodied in the form of hardware processor execution, or be executed by a combination of hardware and software modules in the processor. The memory can include a RAM (random access memory), and can also include an NVM (non-volatile memory), such as at least one disk memory, and can also be a U disk, a mobile hard disk, a read-only memory, a magnetic disk or an optical disk, etc.

[0198] The storage medium described above can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk or optical disk. The storage medium can be any available medium that can be accessed by a general-purpose or special-purpose computer.

[0199] An exemplary storage medium is coupled to the processor such that the processor can read information from, and can write information to, the storage medium. Of course, the storage medium can be a part of the processor. Consistent with the teachings provided herein, the processor can execute instructions embodied by computer code stored on the storage medium, and the storage medium can store computer code which, when executed by the processor, causes the processor to perform methods as described herein. The processor and the storage medium can be supplemented by, or incorporated in, ASICs (application- specific integrated circuits).

[0200] It should be noted that, as used in this document, the terms "includes" and / or "containing" or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that includes a list of elements is not limited to those elements, but can include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element preceded by "comprises a" does not, without more constraints, foreclose the existence of additional identical elements in the process, method, article, or apparatus that includes the element.

[0201] The above-mentioned sequence numbers of the embodiments of the present application are only for description, and do not represent the advantages and disadvantages of the embodiments.

[0202] From the above description of the embodiments, one skilled in the art can clearly understand that the above-mentioned embodiment methods can be realized by means of software and necessary general hardware platforms, and of course, can also be realized by hardware, but in many cases, the former is a better embodiment. Based on such understanding, the technical solutions of the present application can be embodied in the form of a software product, which is stored in a storage medium (such as a ROM / RAM, a magnetic disk, or an optical disk), and includes a plurality of instructions for causing a terminal device (which can be a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the methods described in the various embodiments of the present application.

[0203] The above is only the preferred embodiment of the present application, and does not limit the patent scope of the present application, and any equivalent structure or equivalent process transformation, or direct or indirect application in other related technical fields, is also included in the patent protection scope of the present application.

Claims

1. An information display method, characterized in that, Applied to a user terminal, the method includes: Receive viewing actions from target users regarding target merchants; In response to the viewing operation, a store details page containing the product catalog of the target merchant is displayed; The product catalog is generated based on the fusion of multi-source information, which includes at least: product information from the target merchant and product information from the user. The product catalog includes new information generated by merging the multi-source information. Merging the multi-source information includes at least one of the following operations: removing redundant information with the same or similar semantics, removing erroneous information unrelated to the product, correcting erroneous text and symbols, adjusting the order of sentences, simplifying text content, expanding text, and providing a comprehensive description. The product catalog includes products determined based on product information from the user and products determined based on product information from the target merchant. Products determined from both sources are displayed in the same card, which is the card assigned to the product catalog on the store details page.

2. The method according to claim 1, characterized in that, Receive viewing actions from target users regarding target merchants, including: Display at least one point of interest on the map; The system receives a view operation from a target user on a target point of interest among the at least one points of interest; wherein the target merchant is the merchant corresponding to the target point of interest.

3. The method according to claim 1, characterized in that, The product catalog on the store details page is displayed in either an initial view or a detailed view; the initial view is used to display a portion of the product catalog, or to allow the target user to view the products in the product catalog by swiping; the detailed view is used to display the entire product catalog. If the store details page displays the product catalog in an initial view, the method further includes: In response to a target user's click on the initial view, a detailed view of the product catalog is displayed; In response to the target user's swipe gesture on the initial view, other products in the product catalog are displayed.

4. The method according to claim 1, characterized in that, The product catalog contains name and price information for multiple products, and the product price information is generated based on the fusion of multi-source information; for any given product: If the target merchant has pre-uploaded prices for the product, then the price information displayed in the product catalog is the pre-uploaded price; If the target merchant has not uploaded prices for the product in advance, the price information displayed in the product catalog is a price range or the price with the highest probability within the price range, wherein the price range is determined by product information from the user.

5. The method according to claim 1, characterized in that, The product catalog contains the name information of multiple products, and the product name information is generated based on the fusion of multi-source information. After displaying the store details page containing the target merchant's product catalog in response to the viewing operation, the method further includes: When it is determined that the name information of any target product among the plurality of products has changed, the name information of the target product is updated in the product catalog; wherein, for any target product among the plurality of products, the name information of the target product is determined to have changed in the following manner: if the target merchant has not updated the name information of the target product for a preset period of time, and it is determined that the name information of the target product has changed based on the product information from the user within the preset period of time, then it is determined that the name information of the target product has changed; or, When it is determined that the name information of any target product among the plurality of products contains a commonly used user name, the commonly used user name is noted after the name information of the target product. Specifically, for any target product among the plurality of products, the existence of the commonly used user name is determined as follows: if the name information corresponding to the target merchant is inconsistent with the name information corresponding to the user, then it is determined that a commonly used user name exists, and the name information corresponding to the user is used as the commonly used user name, thus changing the name information of the target product. The name information corresponding to the target merchant is the name information of the target product determined based on the product information from the target merchant, and the name information corresponding to the user is the name information of the target product determined based on the product information from the user.

6. The method according to claim 1, characterized in that, The method further includes: In response to a target user selecting a target product from the product catalog, the total price of the selected target product is displayed. In response to the pre-order operation of the target user, the pre-order page corresponding to the target merchant displays coupon information for the target product and the estimated price of the target product; The estimated price is determined by the total price and the coupon information.

7. The method according to any one of claims 1-6, characterized in that, The product catalog includes product images; on the store details page, there are at least two product images with different sizes. The image size is related to the image quality; the image quality is used to indicate the attractiveness of the product's display in the image to the target user.

8. An information display method, characterized in that, Applied to the server side, the method includes: Obtain multi-source information corresponding to the target merchant, wherein the multi-source information includes at least: product information from the target merchant and product information from the user; The product catalog of the target merchant is generated by fusing multi-source information, so that when a target user views the target merchant, a store details page containing the product catalog of the target merchant is displayed; the product catalog includes new information generated by merging the multi-source information; merging the multi-source information includes at least one of the following operations: removing redundant information with the same and / or similar semantics, removing erroneous information unrelated to the product, correcting erroneous text and symbols, adjusting the order of sentences, simplifying text content, expanding text, and providing a comprehensive description; the product catalog includes products determined based on product information from the user and products determined based on product information from the target merchant; products determined from both sources are displayed in the same card, which is the card assigned to the product catalog in the store details page.

9. An information display device, characterized in that, include: The receiving module is used to receive viewing operations from target users regarding target merchants; The display module is used to respond to the viewing operation by displaying a store details page containing the product catalog of the target merchant; The product catalog is generated based on the fusion of multi-source information, which includes at least: product information from the target merchant and product information from the user. The product catalog includes new information generated by merging the multi-source information. Merging the multi-source information includes at least one of the following operations: removing redundant information with the same or similar semantics, removing erroneous information unrelated to the product, correcting erroneous text and symbols, adjusting the order of sentences, simplifying text content, expanding text, and providing a comprehensive description. The product catalog includes products determined based on product information from the user and products determined based on product information from the target merchant. Products determined from both sources are displayed in the same card, which is the card assigned to the product catalog on the store details page.

10. An information display device, characterized in that, include: The acquisition module is used to acquire multi-source information corresponding to the target merchant, wherein the multi-source information includes at least: product information from the target merchant and product information from the user; A generation module is used to generate a product catalog of the target merchant based on the fusion of multi-source information, so as to display a store details page containing the product catalog of the target merchant when a target user views the target merchant; the product catalog includes new information generated by merging the multi-source information; the merging of the multi-source information includes at least one of the following operations: removing redundant information with the same and / or similar semantics, removing erroneous information unrelated to the product, correcting erroneous text and symbols, adjusting the order of sentences, simplifying text content, expanding text, and providing a comprehensive description; the product catalog includes products determined based on product information from the user and products determined based on product information from the target merchant; products determined from both sources are displayed in the same card, which is the card assigned to the product catalog in the store details page.

11. A computer program product, comprising a computer program, characterized in that, When the computer program is executed by a processor, it implements the method as described in any one of claims 1-8.

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