Online e-commerce live broadcast platform

Abstract

The invention relates to the technical field of e-commerce equipment, and aims to solve the problems that the existing e-commerce live broadcast is not comprehensive enough in commodity display effect and cannot adjust various display angles at any time, and particularly relates to an online e-commerce live broadcast platform which comprises an exhibition stand and a rotating base, the annular lamp is arranged on the top surface of the exhibition stand; an opening is formed in the top face of the exhibition stand, the exhibition stand is provided with a supporting plate, the supporting plate is located in the center of the opening, and the root clamping mechanism and the head fixing mechanism are arranged at the two ends of the supporting plate respectively; the surrounding type driving mechanism is arranged in the exhibition stand; the unfolding angle control mechanism is arranged in the exhibition stand; the center alignment mechanism is arranged in the exhibition stand, the purposes of exhibition of shoes in a horizontal state and comprehensive exhibition at other angles are achieved, shoes of different sizes can be fixed, and interference to the exhibition process is avoided.

Description

Technical Field

[0001] The present invention relates to the technical field of e-commerce equipment, and in particular to an online e-commerce live broadcast platform. Background Art

[0002] E-commerce live streaming is a form of shopping and is legally considered a commercial advertising activity. The anchor also bears the responsibility of "advertising spokesperson", "advertiser" or "advertiser" according to the specific behavior. If consumers buy fake goods, they should first contact the seller to bear legal responsibility. The anchor and the e-commerce live streaming platform should also bear corresponding joint and several liability.

[0003] At present, there are many kinds of items sold through online e-commerce live broadcasts. For example, footwear products are mostly displayed by the host holding them or wearing them on their feet, but there is a problem of insufficient display. There are also auxiliary displays through display stands, but the display effect of the display stands is not comprehensive enough, and various display angles cannot be adjusted at any time. For example, the highlight of many shoes lies in the design and materials of the soles, which cannot be intuitively seen by the audience. In view of the above problems, an online e-commerce live broadcast platform needs to be proposed to solve them. Summary of the invention

[0004] To solve the above technical problems.

[0005] The present application provides an online e-commerce live broadcast platform, including a booth for supporting shoes; and a rotating base for driving the booth to rotate, the rotating base is arranged at the bottom of the booth; and a ring light, the ring light is arranged on the top surface of the booth; and a root clamping mechanism and a head fixing mechanism, the top surface of the booth is provided with an opening, the booth is provided with a support plate, the support plate is located at the center of the opening, the root clamping mechanism and the head fixing mechanism are respectively arranged at both ends of the support plate, and the root clamping mechanism and the head fixing mechanism are flush with the top surface of the root clamping mechanism when not in working state; and a surround-type driving mechanism, the surround-type driving mechanism is arranged inside the booth, and the output end of the surround-type driving mechanism is respectively connected to the root clamping mechanism and the head fixing mechanism in transmission connection; and an extension angle control mechanism, the extension angle control mechanism is arranged inside the booth, and the output end of the extension angle control mechanism is connected to the non-working part of the root clamping mechanism; and a center alignment mechanism, the center alignment mechanism is arranged inside the booth, and the output end of the center alignment mechanism is connected to the non-working part of the extension angle control mechanism in transmission connection.

[0006] Preferably, the root clamping mechanism includes a support frame, which is located at one end of the support plate and at the opening of the booth, the support frame is connected to the output end of the exhibition angle control mechanism, and the support frame is provided with a limit opening, which is symmetrically arranged on both sides of the support frame in a forty-five degree inclined state; and an elastic guide assembly, which is arranged at the bottom of the support frame, and the elastic guide assembly is respectively located at the two limit openings; and a clamping plate, which is respectively located at the two limit openings, and the clamping plate is slidably connected to the elastic guide assembly; and a rack, which is arranged on the clamping plate; and a movable transmission assembly, which is arranged at the bottom of the support frame, the output end of the movable transmission assembly is connected to the rack, and the force-bearing end of the movable transmission assembly is transmission-connected to the output end of the surround-type driving mechanism.

[0007] Preferably, the clamping plate consists of a vertical portion, an arc-shaped portion and a clamping portion. The vertical portion is slidably connected to the output end of the elastic guide assembly. The vertical portion and the clamping portion are connected by the arc-shaped portion. When the root clamping mechanism is not in a working state, the clamping portion contacts the inner wall of the limit opening. When the root clamping mechanism is in a working state, the clamping portion is separated from the inner wall of the limit opening, and the vertical portion is close to the inner wall of the limit opening. A rubber sheet is provided on the surface of the clamping portion.

[0008] Preferably, the elastic guide assembly includes a sliding frame, which is slidably connected to the vertical part of the clamping plate; a limiting rod, which is arranged at the bottom of the support frame, and the sliding frame is slidably connected to the limiting rod; and a first spring, which is sleeved on the limiting rod, and the output end of the first spring is connected to the sliding frame.

[0009] Preferably, the movable transmission assembly includes a first transmission rod, which is arranged at the bottom of the support frame and is rotatably connected thereto; and a first gear, which is arranged at the force-bearing end of the first transmission rod and is fixedly connected thereto, and the first gear is transmission-connected to the output end of the surround-type driving mechanism; and a spline shaft, the first gear is connected to the output end of the first transmission rod through a first universal joint; and a spline sleeve, one end of the spline sleeve is slidingly connected to the spline shaft; and a second transmission rod, which is connected to the other end of the spline sleeve through a second universal joint; and an elastic member, which is elastically connected to the bottom of the support frame through the elastic member; and a second gear, which is arranged on the second transmission rod, and the second gear is meshed with the rack.

[0010] Preferably, the head fixing mechanism includes a connecting frame; and an abutment plate, which is arranged at the top of the connecting frame and has a rubber head on it, with the rubber head facing the supporting frame; and a frame, which is arranged at the bottom of the supporting frame, the connecting frame is slidably connected to the frame, and the output end of the surround-type driving mechanism is connected to the connecting frame.

[0011] Preferably, an arc panel is provided on the side of the abutment plate away from the rubber head, a rubber head is provided at the bottom of the abutment plate, the abutment plate is slidably connected to the connecting frame through a guide rod, a second spring is sleeved on the guide rod, the output end of the second spring is connected to the bottom of the abutment plate, and a buckle frame is provided at one end of the frame away from the support frame. When the head fixing mechanism is not in a working state, the abutment plate is at the bottom of the buckle frame, and when the head fixing mechanism is in a working state, the abutment plate is higher than the frame.

[0012] Preferably, the surround-type drive mechanism includes a first guide rail, which is arranged at the bottom of the support frame and fixedly connected thereto; and a sliding plate, which is arranged on the first guide rail and slidably connected thereto, with teeth arranged on both sides of the sliding plate, and the sliding plate is transmission-connected to the force-bearing end of the movable transmission assembly through the teeth on both sides thereof; and a linkage frame, which is arranged on the sliding plate and fixedly connected thereto, with connecting rods provided at both ends of the linkage frame, and the linkage frame is connected to the connecting frame through the connecting rods; and a threaded rod, which is arranged on the support frame and rotatably connected thereto, and the threaded rod passes through the linkage frame and is threadedly connected thereto; and a first servo motor, which is arranged on the support frame and is connected to the threaded rod.

[0013] Preferably, the extension angle control mechanism includes a sleeve, which is arranged at the output end of the center alignment mechanism, and a fixed seat and a connecting seat are respectively provided on both sides of the support frame, and the fixed seat is rotatably connected to the sleeve; and a rotating rod, which is arranged inside the sleeve and rotatably connected thereto, and the connecting seat is fixedly connected to the rotating rod; and a second servo motor, which is arranged at one end of the sleeve, and the output end of the second servo motor is connected to the rotating rod.

[0014] Preferably, the center alignment mechanism includes a sliding seat, which is respectively arranged at both ends of the sleeve and fixedly connected thereto; and a second guide rail, which is symmetrically arranged inside the booth and fixedly connected thereto, and the sliding seat is slidably connected to the second guide rail; and a pushing frame, which is arranged on the sleeve and rotatably connected thereto; and an electric push rod, which is arranged outside the booth, and the output end of the electric push rod passes through the booth and is connected to the pushing frame.

[0015] Compared with the prior art, the present invention has the following beneficial effects:

[0016] 1. This application achieves the purpose of displaying shoes in a horizontal state and comprehensively displaying them at other angles by setting up a display stand, a rotating base, a ring light, a root clamping mechanism, a head fixing mechanism, a surround driving mechanism, an angle control mechanism and a center alignment mechanism, thus solving the problem of incomplete display of shoes in e-commerce live broadcasts;

[0017] 2. The present application can fix shoes of different sizes and effectively avoid interference with the display process in a non-working state by setting up a support frame, an elastic guide assembly, a clamping plate, a rack and a movable transmission assembly, a connecting frame, an abutment plate and a frame;

[0018] 3. This application can control the display angle of the shoes and the center position of the shoes in the booth through the setting of the sleeve, the rotating rod, the second servo motor, the sliding seat, the second guide rail, the pushing frame and the electric push rod, so as to avoid the shoes being located at a non-center position of the booth and affecting the appearance. BRIEF DESCRIPTION OF THE DRAWINGS

[0019] Figure 1 The three-dimensional structure of the present invention is shown in FIG. Figure 1 ;

[0020] Figure 2 It is a front view of the present invention;

[0021] Figure 3 A top view of the present invention;

[0022] Figure 4 for Figure 3 AA direction cross-sectional view;

[0023] Figure 5 for Figure 4 Schematic diagram of the three-dimensional structure;

[0024] Figure 6 A top view of the root clamping mechanism of the present invention;

[0025] Figure 7 is a side view of the root clamping mechanism of the present invention;

[0026] Figure 8 It is a three-dimensional structural schematic diagram of the root clamping mechanism of the present invention;

[0027] Fig. 9 It is a schematic diagram of the local structure of the root clamping mechanism of the present invention in a state of style;

[0028] Fig.10 It is a three-dimensional structural schematic diagram of the root clamping mechanism, the head fixing mechanism and the surrounding driving mechanism of the present invention;

[0029] Fig.11 for Fig.10 The enlarged view of point B;

[0030] Fig.12 It is a front view of the root clamping mechanism, the head fixing mechanism and the surrounding driving mechanism of the present invention;

[0031] Fig.13 It is a top view of the root clamping mechanism, the head fixing mechanism and the surrounding driving mechanism of the present invention.

[0032] The numbers in the figure are:

[0033] 1-booth; 1a-support board;

[0034] 2- Rotating base;

[0035] 3- Ring light;

[0036] 4-root clamping mechanism; 4a-support frame; 4a1-limiting opening; 4a2-fixing seat; 4a3-connecting seat; 4b-elastic guide assembly; 4b1-sliding frame; 4b2-limiting rod; 4b3-first spring; 4c-clamping plate; 4c1-vertical part; 4c2-arc-shaped part; 4c3-clamping part; 4c4-rubber sheet; 4d-rack; 4e-movable transmission assembly; 4e1-first transmission rod; 4e2-first gear; 4e3-spline shaft; 4e4-first universal joint; 4e5-spline sleeve; 4e6-second transmission rod; 4e7-second universal joint; 4e8-elastic member; 4e9-second gear;

[0037] 5-head fixing mechanism; 5a-connecting frame; 5b-abutting plate; 5b1-rubber head; 5b2-arc panel; 5b3-guide rod; 5b4-second spring; 5c-frame; 5c1-buckle frame;

[0038] 6-surrounding drive mechanism; 6a-first guide rail; 6b-sliding plate; 6c-linking frame; 6c1-connecting rod; 6d-threaded rod; 6e-first servo motor;

[0039] 7-expansion angle control mechanism; 7a-sleeve; 7b-rotating rod; 7c-second servo motor;

[0040] 8-center alignment mechanism; 8a-sliding seat; 8b-second guide rail; 8c-pushing frame; 8d-electric push rod; 9-shoe. DETAILED DESCRIPTION

[0041] The following description is used to disclose the present invention so that those skilled in the art can implement the present invention. The preferred embodiments described below are only examples, and those skilled in the art may think of other obvious variations.

[0042] like Figures 1 to 5 As shown, the following preferred technical solutions are provided:

[0043] An online e-commerce live broadcast platform includes a booth 1 for supporting shoes; a rotating base 2 for driving the booth 1 to rotate, the rotating base 2 is arranged at the bottom of the booth 1; and a ring light 3, the ring light 3 is arranged on the top surface of the booth 1; and a root clamping mechanism 4 and a head fixing mechanism 5, the top surface of the booth 1 is provided with an opening, the booth 1 is provided with a support plate 1a, the support plate 1a is located at the center of the opening, the root clamping mechanism 4 and the head fixing mechanism 5 are respectively arranged at both ends of the support plate 1a, and the root clamping mechanism 4 and the head fixing mechanism 5 are in contact with the root when the root clamping mechanism 4 and the head fixing mechanism 5 are not in operation. The top surface of the clamping mechanism 4 is flush; and a surround-type driving mechanism 6, which is arranged inside the booth 1, and the output end of the surround-type driving mechanism 6 is respectively connected to the root clamping mechanism 4 and the head fixing mechanism 5 by transmission; and an angle control mechanism 7, which is arranged inside the booth 1, and the output end of the angle control mechanism 7 is connected to the non-working part of the root clamping mechanism 4; and a center alignment mechanism 8, which is arranged inside the booth 1, and the output end of the center alignment mechanism 8 is connected to the non-working part of the angle control mechanism 7 by transmission;

[0044] Specifically, in order to solve the technical problem of incomplete shoe display in e-commerce live broadcast, the present device is suitable for displaying sports shoes. First, the shoes are placed on the top of the booth 1 and the bottom of the shoes are supported by the support plate 1a. During the display of the shoes in the e-commerce live broadcast, the rotating base 2 drives the booth 1 to rotate. The rotating base 2 is a mature existing technology and is not described here. In the process of the booth 1 driving the shoes to rotate 360 ​​degrees for display, the ring light 3 is powered on to fill in the light for the display process of the shoes. Then, when the shoes need to be displayed at various angles, the output end of the surround drive mechanism 6 simultaneously drives the root clamping mechanism 4 and the head fixing mechanism 5 to start working. The output end of the root clamping mechanism 4 extends out and approaches the positions on both sides of the heel. At the same time, the output end of the head fixing mechanism 5 approaches the toe position. The shoe is positioned and fixed by a three-point positioning method. Then the angle extension control mechanism 7 and the center alignment mechanism 8 start working at the same time. The output end of the angle extension control mechanism 7 drives the shoe to start to tilt upward and control the tilt angle through the root clamping mechanism 4. At the same time, the output end of the center alignment mechanism 8 pushes the angle extension control mechanism 7 to move. The angle extension control mechanism 7 drives the shoe to move through the root clamping mechanism 4, so that the center point of the tilted shoe is at the center of the circle of the booth 1, so as to achieve a better effect of the display process.

[0045] like Figure 6 and Figure 7 As shown, the following preferred technical solutions are provided:

[0046] The root clamping mechanism 4 includes a support frame 4a, which is located at one end of the support plate 1a and at the opening of the exhibition stand 1, and the support frame 4a is connected to the output end of the display angle control mechanism 7, and a limit opening 4a1 is provided on the support frame 4a, and the limit opening 4a1 is symmetrically arranged on both sides of the support frame 4a in a forty-five-degree inclined state; and an elastic guide component 4b, which is arranged at the bottom of the support frame 4a, and the elastic guide components 4b are respectively located at the two limit openings 4a1; and a clamping plate 4c, which is respectively located at the two limit openings 4a1, and the clamping plate 4c is slidably connected to the elastic guide component 4b; and a rack 4d, which is arranged on the clamping plate 4c; and a movable transmission component 4e, which is arranged at the bottom of the support frame 4a, and the output end of the movable transmission component 4e is connected to the rack 4d, and the force-bearing end of the movable transmission component 4e is transmission-connected to the output end of the surround-type driving mechanism 6;

[0047] Specifically, in order to solve the technical problem of clamping and fixing heels of different widths, the output end of the surround-type drive mechanism 6 drives the rack 4d to move longitudinally by driving the two movable transmission components 4e, and the rack 4d drives the clamping plate 4c to move therewith. After the two clamping plates 4c move upward and extend out of the limit opening 4a1, the output end of the elastic guide component 4b pushes the clamping plate 4c close to the edge of the heel. Since the two clamping plates 4c are arranged in a V shape, there are multiple contact points on the surface of the clamping plate 4c facing the heel, so the two clamping plates 4c can fix heels of different widths while approaching the heel at the same time.

[0048] like Figure 8 As shown, the following preferred technical solutions are provided:

[0049] The clamping plate 4c is composed of a vertical portion 4c1, an arc portion 4c2 and a clamping portion 4c3. The vertical portion 4c1 is slidably connected to the output end of the elastic guide assembly 4b. The vertical portion 4c1 and the clamping portion 4c3 are connected via the arc portion 4c2. When the root clamping mechanism 4 is not in operation, the clamping portion 4c3 abuts against the inner wall of the limit opening 4a1. When the root clamping mechanism 4 is in operation, the clamping portion 4c3 is separated from the inner wall of the limit opening 4a1, and the vertical portion 4c1 is close to the inner wall of the limit opening 4a1. A rubber sheet 4c4 is provided on the surface of the clamping portion 4c3.

[0050] Specifically, in order to solve the technical problem of clamping the heel immediately after the two clamping plates 4c extend out of the limit opening 4a1, when the clamping plate 4c does not extend out of the limit opening 4a1, the clamping part 4c3 is blocked by the inner wall of the limit opening 4a1, and when the clamping part 4c3 extends out of the limit opening 4a1, the elastic guide component 4b pushes the vertical part 4c1, and the vertical part 4c1 drives the clamping part 4c3 to approach the heel through the arc part 4c2. The function of the arc part 4c2 is to guide and cooperate with the limit opening 4a1 during the downward movement of the clamping part 4c3 so that the clamping part 4c3 retracts into the limit opening 4a1, and the rubber sheet 4c4 is used to increase the friction between the clamping part 4c3 and the heel.

[0051] like Fig. 9 As shown, the following preferred technical solutions are provided:

[0052] The elastic guide assembly 4b includes a sliding frame 4b1, which is slidably connected to the vertical portion 4c1 of the clamping plate 4c; a limiting rod 4b2, which is arranged at the bottom of the support frame 4a, and the sliding frame 4b1 is slidably connected to the limiting rod 4b2; and a first spring 4b3, which is sleeved on the limiting rod 4b2, and the output end of the first spring 4b3 is connected to the sliding frame 4b1;

[0053] Specifically, in order to solve the technical problem of clamping the heel position and avoiding its deformation, during the upward movement of the clamping plate 4c, the sliding frame 4b1 guides the moving direction of the vertical part 4c1, and when the clamping part 4c3 extends out of the limit opening 4a1, the first spring 4b3 pushes the vertical part 4c1 through the sliding frame 4b1, and the clamping part 4c3 is forced to move close to the heel through the rubber sheet 4c4. During the downward movement of the clamping part 4c3, the arc-shaped part 4c2 cooperates with the limit opening 4a1 to guide the clamping part 4c3 to retract into the limit opening 4a1, and the first spring 4b3 retracts after being compressed, and the limit rod 4b2 is used to guide the moving direction of the sliding frame 4b1.

[0054] like Fig. 9 As shown, the following preferred technical solutions are provided:

[0055] The movable transmission assembly 4e includes a first transmission rod 4e1, which is arranged at the bottom of the support frame 4a and is rotatably connected thereto; and a first gear 4e2, which is arranged at the force-bearing end of the first transmission rod 4e1 and is fixedly connected thereto, and the first gear 4e2 is transmission-connected to the output end of the surround-type driving mechanism 6; and a spline shaft 4e3, the first gear 4e2 is connected to the output end of the first transmission rod 4e1 through a first universal joint 4e4; and a spline sleeve 4e5, one end of the spline sleeve 4e5 is slidably connected to the spline shaft 4e3; and a second transmission rod 4e6, the second transmission rod 4e6 is connected to the other end of the spline sleeve 4e5 through a second universal joint 4e7; and an elastic member 4e8, the second universal joint 4e7 is elastically connected to the bottom of the support frame 4a through the elastic member 4e8; and a second gear 4e9, the second gear 4e9 is arranged on the second transmission rod 4e6, and the second gear 4e9 is meshed with the rack 4d;

[0056] Specifically, in order to solve the technical problem of maintaining the transmission of the clamping plate 4c when it is in an active state, the output end of the surround drive mechanism 6 drives 6d2 to rotate, 6d2 drives 6d1 to rotate, 6d1 drives the spline shaft 4e3 to rotate through the first universal joint 4e4, the spline shaft 4e3 drives the second transmission rod 4e6 to rotate through the spline sleeve 4e5 and the second universal joint 4e7, the second transmission rod 4e6 drives the second gear 4e9 to rotate, and the second gear 4e9 drives the clamping plate 4c to move longitudinally through the rack 4d. Since the clamping plate 4c can move horizontally, the elastic member 4e8 is used to drive the second gear 4e9 to always engage with the rack 4d through the second universal joint 4e7, and the spline shaft 4e3, the spline sleeve 4e5, the first universal joint 4e4 and the second universal joint 4e7 are used to cooperate with the transmission between the structures to maintain the moving state of the clamping plate 4c.

[0057] like Fig.10 As shown, the following preferred technical solutions are provided:

[0058] The head fixing mechanism 5 includes a connecting frame 5a; and an abutting plate 5b, which is arranged on the top of the connecting frame 5a and has a rubber head 5b1 on the abutting plate 5b, and the rubber head 5b1 faces the supporting frame 4a; and a frame 5c, which is arranged on the bottom of the supporting frame 4a, the connecting frame 5a is slidably connected to the frame 5c, and the output end of the surrounding driving mechanism 6 is connected to the connecting frame 5a;

[0059] Specifically, in order to solve the technical problem of fixing the toe of the shoe, the output end of the surround-type driving mechanism 6 drives the connecting frame 5a to approach the toe of the shoe, and the connecting frame 5a drives the rubber head 5b1 to contact and press the toe of the shoe through the abutment plate 5b. The frame 5c is used to guide the moving direction of the connecting frame 5a. The material of the rubber head 5b1 can avoid damage to the surface material of the shoe.

[0060] like Fig.10 and Fig.11 As shown, the following preferred technical solutions are provided:

[0061] A curved plate 5b2 is provided on the side of the abutting plate 5b away from the rubber head 5b1, and a rubber head 5b1 is provided at the bottom of the abutting plate 5b. The abutting plate 5b is slidably connected to the connecting frame 5a through a guide rod 5b3. A second spring 5b4 is sleeved on the guide rod 5b3. The output end of the second spring 5b4 is connected to the bottom of the abutting plate 5b. A buckle frame 5c1 is provided at one end of the frame 5c away from the supporting frame 4a. When the head fixing mechanism 5 is not in working state, the abutting plate 5b is at the bottom of the buckle frame 5c1. When the head fixing mechanism 5 is in working state, the abutting plate 5b is higher than the frame 5c.

[0062] Specifically, in order to solve the technical problem that the rubber head 5b1 blocks the view when the shoes are displayed horizontally, the output end of the surround-type driving mechanism 6 drives the connecting frame 5a to approach the toe of the shoe. After the top of the connecting frame 5a is released from the suppression of the buckle frame 5c1, the second spring 5b4 pushes the abutment plate 5b to rise rapidly and be higher than the top surface of the booth 1. The connecting frame 5a drives the rubber head 5b1 to contact and press the toe of the shoe through the abutment plate 5b. When the output end of the surround-type driving mechanism 6 pushes the abutment plate 5b to reset, the arc panel 5b2 and the frame 5c cooperate to continuously press the abutment plate 5b down, so that the abutment plate 5b is at the bottom of the buckle frame 5c1, and the guide rod 5b3 is used to guide the moving direction of the abutment plate 5b.

[0063] like Fig. 9 , Fig.11 and Fig.12 As shown, the following preferred technical solutions are provided:

[0064] The surround drive mechanism 6 includes a first guide rail 6a, which is arranged at the bottom of the support frame 4a and fixedly connected thereto; and a sliding plate 6b, which is arranged on the first guide rail 6a and slidably connected thereto, teeth are arranged on both sides of the sliding plate 6b, and the sliding plate 6b is transmission-connected to the force-bearing end of the movable transmission component 4e through the teeth on both sides thereof; and a linkage frame 6c, which is arranged on the sliding plate 6b and fixedly connected thereto, and connecting rods 6c1 are provided at both ends of the linkage frame 6c, and the linkage frame 6c is connected to the connecting frame 5a through the connecting rod 6c1; and a threaded rod 6d, which is arranged on the support frame 4a and rotatably connected thereto, and the threaded rod 6d penetrates the linkage frame 6c and is threadedly connected thereto; and a first servo motor 6e, which is arranged on the support frame 4a, and the first servo motor 6e is connected to the threaded rod 6d;

[0065] Specifically, in order to solve the technical problem of simultaneously driving the root clamping mechanism 4 and the head fixing mechanism 5 to complete the shoe fixation, the output end of the first servo motor 6e drives the threaded rod 6d to rotate, the threaded rod 6d drives the linkage frame 6c to move, the linkage frame 6c drives the sliding plate 6b to move along the first guide rail 6a, the sliding plate 6b drives the force-bearing ends of the two movable transmission components 4e, and at the same time the linkage frame 6c drives the connecting frame 5a to move through the connecting rod 6c1.

[0066] like Fig.13 As shown, the following preferred technical solutions are provided:

[0067] The extension angle control mechanism 7 includes a sleeve 7a, which is arranged at the output end of the center alignment mechanism 8, a fixed seat 4a2 and a connecting seat 4a3 are respectively provided on both sides of the support frame 4a, and the fixed seat 4a2 is rotatably connected to the sleeve 7a; and a rotating rod 7b, which is arranged inside the sleeve 7a and rotatably connected thereto, and the connecting seat 4a3 is fixedly connected to the rotating rod 7b; and a second servo motor 7c, which is arranged at one end of the sleeve 7a, and the output end of the second servo motor 7c is connected to the rotating rod 7b;

[0068] Specifically, in order to solve the technical problem of controlling the shoe display angle, the output end of the second servo motor 7c drives the rotating rod 7b to rotate, and the rotating rod 7b drives the support frame 4a to rotate through the connecting seat 4a3. The support frame 4a with the frame 5c rotates with it to control the shoe tilting angle, and the sleeve 7a is used to support the support frame 4a through the fixed seat 4a2.

[0069] like Fig.13 As shown, the following preferred technical solutions are provided:

[0070] The center alignment mechanism 8 includes a sliding seat 8a, which is respectively arranged at both ends of the sleeve 7a and fixedly connected thereto; a second guide rail 8b, which is symmetrically arranged inside the exhibition stand 1 and fixedly connected thereto, and the sliding seat 8a is slidably connected to the second guide rail 8b; a pushing frame 8c, which is arranged on the sleeve 7a and rotatably connected thereto; and an electric push rod 8d, which is arranged outside the exhibition stand 1, and the output end of the electric push rod 8d passes through the exhibition stand 1 and is connected to the pushing frame 8c;

[0071] Specifically, in order to solve the technical problem of making the lifted shoes be located at the center of the booth 1, the output end of the electric push rod 8d pushes the sleeve 7a through the pushing frame 8c, the sleeve 7a is guided by the coordinated moving direction of the sliding seat 8a and the second guide rail 8b, and the sleeve 7a pushes the supporting frame 4a to make the shoes after the angle adjustment be located at the center of the booth 1.

[0072] The present application realizes the purpose of displaying shoes in a horizontal state and comprehensively displaying them at other angles by setting up a display stand 1, a rotating base 2, a ring light 3, a root clamping mechanism 4, a head fixing mechanism 5, a surround driving mechanism 6, an angle control mechanism 7 and a center alignment mechanism 8, thereby solving the problem of incomplete display of shoes in e-commerce live broadcasts, fixing shoes of different sizes, and effectively avoiding interference with the display process in a non-working state.

[0073] The above shows and describes the basic principles, main features and advantages of the present invention. Those skilled in the art should understand that the present invention is not limited to the above embodiments. The above embodiments and descriptions only describe the principles of the present invention. The present invention may be subject to various changes and improvements without departing from the spirit and scope of the present invention. These changes and improvements fall within the scope of the present invention. The scope of protection claimed by the present invention is defined by the attached claims and their equivalents.

Claims

1. An online e-commerce live broadcast platform, characterized in that: A stand (1) is provided for supporting shoes; and A rotating base (2) for driving the exhibition stand (1) to rotate, the rotating base (2) being arranged at the bottom of the exhibition stand (1); as well as A ring light (3), the ring light (3) being arranged on the top surface of the exhibition stand (1); as well as A root clamping mechanism (4) and a head fixing mechanism (5); an opening is provided on the top surface of the exhibition stand (1); the exhibition stand (1) is provided with a support plate (1a); the support plate (1a) is located at the center of the opening; the root clamping mechanism (4) and the head fixing mechanism (5) are respectively arranged at two ends of the support plate (1a); and the root clamping mechanism (4) and the head fixing mechanism (5) are flush with the top surface of the root clamping mechanism (4) when in a non-working state; and A surround-type driving mechanism (6), the surround-type driving mechanism (6) is arranged inside the exhibition stand (1), and the output end of the surround-type driving mechanism (6) is respectively connected to the root clamping mechanism (4) and the head fixing mechanism (5); and An extension angle control mechanism (7), the extension angle control mechanism (7) is arranged inside the exhibition stand (1), and the output end of the extension angle control mechanism (7) is connected to the non-working part of the root clamping mechanism (4); and A central alignment mechanism (8) is arranged inside the exhibition stand (1), and an output end of the central alignment mechanism (8) is transmission-connected to a non-working part of the exhibition angle control mechanism (7).

2. An online e-commerce live broadcast platform according to claim 1, characterized in that: The root clamping mechanism (4) comprises a support frame (4a), the support frame (4a) is located at one end of the support plate (1a) and at the opening of the exhibition stand (1), the support frame (4a) is connected to the output end of the exhibition angle control mechanism (7), and a limiting opening (4a1) is provided on the support frame (4a), and the limiting opening (4a1) is symmetrically arranged on both sides of the support frame (4a) in a state of being inclined at 45 degrees; and An elastic guide component (4b), the elastic guide component (4b) is arranged at the bottom of the support frame (4a), and the elastic guide component (4b) is respectively located at the two limit openings (4a1); and A clamping plate (4c), the clamping plate (4c) is respectively located at the two limit openings (4a1), and the clamping plate (4c) is slidably connected to the elastic guide assembly (4b); and a rack (4d), the rack (4d) being disposed on the clamping plate (4c); and A movable transmission component (4e) is arranged at the bottom of the support frame (4a), the output end of the movable transmission component (4e) is connected to the rack (4d), and the force-bearing end of the movable transmission component (4e) is transmission-connected to the output end of the surround-type driving mechanism (6).

3. An online e-commerce live broadcast platform according to claim 2, characterized in that: The clamping plate (4c) is composed of a vertical portion (4c1), an arcuate portion (4c2) and a clamping portion (4c3); the vertical portion (4c1) is slidably connected to the output end of the elastic guide assembly (4b); the vertical portion (4c1) and the clamping portion (4c3) are connected via the arcuate portion (4c2); when the root clamping mechanism (4) is in a non-working state, the clamping portion (4c3) abuts against the inner wall of the limit opening (4a1); when the root clamping mechanism (4) is in a working state, the clamping portion (4c3) is separated from the inner wall of the limit opening (4a1), and the vertical portion (4c1) is close to the inner wall of the limit opening (4a1); a rubber sheet (4c4) is provided on the surface of the clamping portion (4c3).

4. An online e-commerce live broadcast platform according to claim 3, characterized in that: The elastic guide assembly (4b) comprises a sliding frame (4b1), the sliding frame (4b1) is slidably connected to the vertical portion (4c1) of the clamping plate (4c); and A limiting rod (4b2), the limiting rod (4b2) is arranged at the bottom of the supporting frame (4a), and the sliding frame (4b1) is slidably connected to the limiting rod (4b2); as well as A first spring (4b3), the first spring (4b3) is sleeved on the limiting rod (4b2), and the output end of the first spring (4b3) is connected to the sliding frame (4b1).

5. An online e-commerce live broadcast platform according to claim 2, characterized in that: The movable transmission assembly (4e) comprises a first transmission rod (4e1), the first transmission rod (4e1) is arranged at the bottom of the support frame (4a) and is rotatably connected thereto; and A first gear (4e2), the first gear (4e2) is arranged at the force-bearing end of the first transmission rod (4e1) and is fixedly connected thereto, and the first gear (4e2) is transmission-connected to the output end of the surround-type driving mechanism (6); and The spline shaft (4e3), the first gear (4e2) and the output end of the first transmission rod (4e1) are connected via a first universal joint (4e4); and A spline sleeve (4e5), one end of which is slidably connected to the spline shaft (4e3); and A second transmission rod (4e6), the second transmission rod (4e6) is connected to the other end of the spline sleeve (4e5) through a second universal joint (4e7); and An elastic member (4e8), wherein the second universal joint (4e7) is elastically connected to the bottom of the support frame (4a) via the elastic member (4e8); and The second gear (4e9) is arranged on the second transmission rod (4e6), and the second gear (4e9) is meshed with the rack (4d).

6. An online e-commerce live broadcast platform according to claim 3, characterized in that: The head fixing mechanism (5) comprises a connecting frame (5a); and an abutment plate (5b), the abutment plate (5b) being arranged on the top of the connection frame (5a), the abutment plate (5b) being provided with a rubber head (5b1), the rubber head (5b1) facing the support frame (4a); and The frame (5c) is arranged at the bottom of the support frame (4a), the connecting frame (5a) is slidably connected to the frame (5c), and the output end of the surrounding driving mechanism (6) is connected to the connecting frame (5a).

7. An online e-commerce live broadcast platform according to claim 6, characterized in that: A curved panel (5b2) is provided on the side of the abutting plate (5b) away from the rubber head (5b1), the rubber head (5b1) is provided at the bottom of the abutting plate (5b), the abutting plate (5b) is slidably connected to the connecting frame (5a) via a guide rod (5b3), a second spring (5b4) is sleeved on the guide rod (5b3), the output end of the second spring (5b4) is connected to the bottom of the abutting plate (5b), a buckle frame (5c1) is provided at one end of the frame (5c) away from the supporting frame (4a), when the head fixing mechanism (5) is in a non-working state, the abutting plate (5b) is at the bottom of the buckle frame (5c1), and when the head fixing mechanism (5) is in a working state, the abutting plate (5b) is higher than the frame (5c).

8. An online e-commerce live broadcast platform according to claim 7, characterized in that: The surrounding drive mechanism (6) comprises a first guide rail (6a), the first guide rail (6a) is arranged at the bottom of the support frame (4a) and is fixedly connected thereto; and A sliding plate (6b), the sliding plate (6b) is arranged on the first guide rail (6a) and is slidably connected thereto, teeth are arranged on both sides of the sliding plate (6b), and the sliding plate (6b) is transmission-connected to the force-bearing end of the movable transmission assembly (4e) through the teeth on both sides thereof; and A linkage frame (6c), the linkage frame (6c) is arranged on the sliding plate (6b) and fixedly connected thereto, connecting rods (6c1) are arranged at both ends of the linkage frame (6c), and the linkage frame (6c) is connected to the connecting frame (5a) via the connecting rods (6c1); and A threaded rod (6d), the threaded rod (6d) is arranged on the support frame (4a) and is rotatably connected thereto, and the threaded rod (6d) passes through the linkage frame (6c) and is threadedly connected thereto; as well as A first servo motor (6e) is arranged on the support frame (4a), and the first servo motor (6e) is connected to the threaded rod (6d).

9. An online e-commerce live broadcast platform according to claim 2, characterized in that: The extension angle control mechanism (7) comprises a sleeve (7a), the sleeve (7a) is arranged at the output end of the center alignment mechanism (8), a fixing seat (4a2) and a connecting seat (4a3) are respectively arranged on both sides of the support frame (4a), and the fixing seat (4a2) and the sleeve (7a) are rotatably connected; and A rotating rod (7b), the rotating rod (7b) is disposed inside the sleeve (7a) and is rotatably connected thereto, and the connecting seat (4a3) is fixedly connected to the rotating rod (7b); and A second servo motor (7c) is arranged at one end of the sleeve (7a), and an output end of the second servo motor (7c) is connected to the rotating rod (7b).

10. An online e-commerce live broadcast platform according to claim 9, characterized in that: The center alignment mechanism (8) comprises a sliding seat (8a), which is respectively arranged at two ends of the sleeve (7a) and fixedly connected thereto; and A second guide rail (8b) is symmetrically arranged inside the exhibition stand (1) and fixedly connected thereto, and the sliding seat (8a) is slidably connected to the second guide rail (8b); and A pushing frame (8c), which is disposed on the sleeve (7a) and rotatably connected thereto; and An electric push rod (8d) is arranged outside the exhibition stand (1), and an output end of the electric push rod (8d) passes through the exhibition stand (1) and is connected to the pushing frame (8c).

Images