Creative and operation management system of marketing matrix based on enterprise we-media
By designing a creative and operation management system based on the marketing matrix of enterprise self-media, the problem of imperfect operation management of enterprise self-media in matrix marketing has been solved, and more efficient marketing management and customer satisfaction improvement have been achieved.
Patent Information
- Application Number
- CN202311286541.0
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2023-10-07
- Publication Date
- 2025-04-11
- Estimated Expiration
- Not applicable · inactive patent
AI Technical Summary
The existing corporate self-media lacks a perfect operation management structure in matrix marketing, resulting in insufficient data supervision and insufficient terminal interaction, which affects operational efficiency.
Design a creative and operation management system based on the marketing matrix of enterprise self-media, including a large database, a creative collection unit, a creative operation unit, a data monitoring unit, a data analysis unit, a terminal interaction unit and a creative optimization unit. Through the collaborative work of these units, the full process creativity and operation management of the marketing matrix can be realized.
It has improved the marketing perfection of corporate self-media, and by establishing a communication bridge between enterprises and users, it has improved customer satisfaction of marketing terminals, and optimized marketing creativity through data-driven operations.
Smart Images
Figure CN119809361A_ABST
Abstract
Description
Technical Field
[0001] The present invention relates to the technical field of enterprise self-media operation, and in particular to a creative and operation management system based on a marketing matrix of enterprise self-media. Background Art
[0002] Matrix marketing mainly focuses on the multi-dimensional needs of the actual business development process of the enterprise, and proposes six modules to realize the construction of a perfect marketing system and achieve results at the same time, including planning and positioning system, marketing display system, elite team system, precise promotion system, data analysis system, and efficient conversion system;
[0003] In the development of corporate self-media, the concept of matrix marketing has gradually been integrated. However, the current corporate self-media lacks a corresponding operation and management framework for matrix marketing, resulting in imperfect operation links. For example, data supervision is not mature enough, the terminal interaction of data is not enough, etc., and its operation efficiency is affected accordingly. For this reason, the present invention proposes a creative and operation management system based on the marketing matrix of corporate self-media. Summary of the invention
[0004] The main purpose of the present invention is to provide a creative and operational management system for a marketing matrix based on enterprise self-media to solve the problems raised in the background technology.
[0005] To achieve the above-mentioned purpose, the technical solution adopted by the present invention is: a creative and operation management system based on the marketing matrix of the enterprise self-media, including a big database, a creative collection unit, a creative operation unit, a data monitoring unit, a data analysis unit, a terminal interaction unit and a creative optimization unit, wherein the big database is respectively connected to the creative collection unit, the creative operation unit, the data analysis unit and the creative optimization unit in communication, the creative operation unit is respectively connected to the creative collection unit and the data monitoring unit in communication, the data analysis unit is connected to the data monitoring unit in communication, and the terminal interaction unit is connected to the creative optimization unit in communication;
[0006] The big database serves as a data storage carrier for system operation. The creative collection unit collects and summarizes data on marketing creativity and sends it to the creative operation unit for data operation. During the data operation process, the data monitoring unit is used to monitor the data operation status in real time, and the operation data is processed in a targeted manner through the data analysis unit. The terminal interaction unit serves as a communication port between the enterprise self-media and users, integrates opinions from all parties, and finally sends them to the creative optimization unit for operation optimization, thereby completing the creative and operational management of the marketing matrix based on the enterprise self-media.
[0007] The big database adopts MongoDB type big database, which is a document-based NoSQL database;
[0008] The creative collection unit includes two modes: manual collection and automatic collection. The manual collection is achieved by manually browsing various websites and APP channels and saving valuable information, while the automatic collection is achieved by capturing and organizing information through software technology.
[0009] The creative operation unit includes a data input module and a data output module. The data input module is communicatively connected to the creative acquisition unit, and the data output module is communicatively connected to the data monitoring unit.
[0010] The monitoring content of the data monitoring unit includes the number of fans of the enterprise's self-media, the number of readings and publications of marketing content, as well as the number of backend likes, collections, comments, reposts, and shares.
[0011] In the data analysis unit, the content obtained through data monitoring is used to count the age, gender, region, interests and hobbies, as well as dynamic data of the reading population, thereby providing high-frequency information content and valuable information. In addition, through such data, the operation system analyzes the data information of different accounts and pushes targeted information to the reading population based on this information.
[0012] The terminal interaction unit includes an enterprise end and a user end. The user end is operated based on a mobile device and is equipped with an enterprise APP. The enterprise end and the user end use the enterprise APP as a dialogue window to exchange information.
[0013] The creative optimization unit amends, updates or supplements the marketing creativity according to the information exchange results. The creative optimization unit is operated based on a terminal computer. The terminal computer includes a data processor and a data storage device. The data processor is electrically connected to the data storage device. The data processor is communicatively connected to the data analysis unit. The data storage device is communicatively connected to a large database.
[0014] The present invention has the following beneficial effects:
[0015] The present invention is based on the creativity and operation management system of the marketing matrix of the enterprise's self-media. By performing the creativity and operation management of the marketing matrix throughout the entire process, the marketing perfection of the enterprise's self-media is improved. The system has a neat architecture and strong controllability in operation.
[0016] The present invention is based on the creative and operational management system of the marketing matrix of the enterprise's self-media. By adding a terminal interactive unit in the management system, a communication bridge between the enterprise and the user is established, so that the enterprise can obtain guidance during marketing and improve customer satisfaction of the marketing terminal. BRIEF DESCRIPTION OF THE DRAWINGS
[0017] Figure 1This is an architecture diagram of the creative and operational management system of the marketing matrix based on the enterprise’s own media in the present invention. DETAILED DESCRIPTION
[0018] In order to make the above-mentioned objects, features and advantages of the present invention more obvious and easy to understand, the specific embodiments of the present invention are described in detail below in conjunction with the accompanying drawings. In the following description, many specific details are set forth to facilitate a full understanding of the present invention. However, the present invention can be implemented in many other ways different from those described herein, and those skilled in the art can make similar improvements without violating the connotation of the present invention, so the present invention is not limited by the specific embodiments disclosed below.
[0019] In the present invention, unless otherwise clearly specified and limited, the terms "installed", "connected", "connected", "fixed" and the like should be understood in a broad sense, for example, it can be a fixed connection, a detachable connection, or an integral connection; it can be a mechanical connection or an electrical connection; it can be a direct connection or an indirect connection through an intermediate medium, it can be the internal connection of two elements or the interaction relationship between two elements, unless otherwise clearly defined. For ordinary technicians in this field, the specific meanings of the above terms in the present invention can be understood according to specific circumstances.
[0020] Please refer to Figure 1 As shown, the creative and operation management system based on the marketing matrix of the enterprise self-media includes a big database, a creative collection unit, a creative operation unit, a data monitoring unit, a data analysis unit, a terminal interaction unit and a creative optimization unit. The big database is respectively connected to the creative collection unit, the creative operation unit, the data analysis unit and the creative optimization unit in communication. The creative operation unit is respectively connected to the creative collection unit and the data monitoring unit in communication. The data analysis unit is connected to the data monitoring unit in communication. The terminal interaction unit is connected to the creative optimization unit in communication.
[0021] The big database serves as the data storage carrier for the system operation. The creative collection unit collects and summarizes the data of marketing creativity and sends it to the creative operation unit for data operation. During the data operation process, the data monitoring unit monitors the data operation status in real time, and the data analysis unit performs targeted processing on the operation data. The terminal interaction unit serves as the communication port between the enterprise self-media and the user, integrating the opinions of all parties, and finally sending them to the creative optimization unit for operation optimization, completing the creative and operational management of the marketing matrix based on the enterprise self-media.
[0022] The big database uses MongoDB, a document-based NoSQL database with the characteristics of high scalability, high flexibility, high performance and ease of use.
[0023] The creative collection unit includes two methods: manual collection and automatic collection. Manual collection involves manually browsing various websites and APP channels and saving valuable information, while automatic collection uses software technology to capture and organize information. The process of self-media collection includes demand analysis, information search, information screening, information organization and information storage. The skills of self-media collection include choosing appropriate collection tools, understanding how to use search engines, and learning data analysis and processing skills.
[0024] The creative operation unit includes a data input module and a data output module. The data input module is communicatively connected to the creative collection unit, and the data output module is communicatively connected to the data monitoring unit. The monitoring content of the data monitoring unit includes the number of fans of the enterprise's self-media, the number of readings and publications of the marketing content, as well as the number of backend likes, collections, comments, reposts, and shares.
[0025] In the data analysis unit, the content obtained through data monitoring is used to count the age, gender, region, interests and hobbies, as well as dynamic data of the reading population, thereby providing high-frequency information content and valuable information. In addition, through such data, the operation system analyzes the data information of different accounts and pushes targeted information to the reading population based on this information; companies actively influence user cognition and enhance brand awareness by creating topics, answering user questions, participating in activities, etc.
[0026] The terminal interaction unit includes an enterprise side and a user side. The user side is operated based on a mobile device and is equipped with an enterprise APP. The enterprise side and the user side use the enterprise APP as a dialogue window to exchange information. The creative optimization unit corrects, updates or supplements the marketing creativity based on the results of the information exchange. The creative optimization unit is based on the terminal computer operation. The terminal computer includes a data processor and a data storage device. The data processor is electrically connected to the data storage device, the data processor is communicatively connected to the data analysis unit, and the data storage device is communicatively connected to the big database.
[0027] In the present invention, the enterprise self-media operation management includes multi-platform account management and personal matrix:
[0028] In multi-platform account management, all platforms are managed in a unified manner to facilitate unified management. In the same content, you can log in to multiple self-media platforms at the same time; in the personal matrix, individuals or companies monetize in different forms, mainly in the form of video, audio, pictures and text. Operate accounts on appropriate platforms to achieve the purpose of content marketing.
[0029] In the operation and management of corporate self-media, we must first make a clear positioning. The marketing purpose of the self-media matrix is to monetize products / services. Therefore, we need to analyze our potential user groups and dissect them, such as search habits and interest needs, so as to determine the direction of our content output, and it is also easier to find materials when outputting content; secondly, maintain high-quality output content. To build the company's self-media matrix, we must maintain high-quality content output. We cannot just be a "porter" of content, but need to write according to the needs of potential users and the characteristics of the product; then determine the platform and the self-media platform, and evaluate them according to their user attributes, user consumption capacity, etc.; finally, determine the operation team, find a professional operation team, plan the company's personnel, choose suitable channels for promotion, and have professional personnel to monitor and optimize data in real time, and use data to drive operations.
[0030] In the description of this specification, the description with reference to the terms "one embodiment", "example", "specific example", etc. means that the specific features, structures, materials or characteristics described in conjunction with the embodiment or example are included in at least one embodiment or example of the present invention. In this specification, the schematic representation of the above terms does not necessarily refer to the same embodiment or example. Moreover, the specific features, structures, materials or characteristics described can be combined in any one or more embodiments or examples in a suitable manner.
[0031] The preferred embodiments of the present invention disclosed above are only used to help explain the present invention. The preferred embodiments do not describe all the details in detail, nor do they limit the invention to only specific implementation methods. Obviously, many modifications and changes can be made according to the content of this specification. This specification selects and specifically describes these embodiments in order to better explain the principles and practical applications of the present invention, so that those skilled in the art can understand and use the present invention well. The present invention is limited only by the claims and their full scope and equivalents.
Claims
1. A creative and operational management system based on the marketing matrix of the enterprise’s own media, characterized by: It includes a big database, a creative collection unit, a creative operation unit, a data monitoring unit, a data analysis unit, a terminal interaction unit and a creative optimization unit, wherein the big database is respectively connected to the creative collection unit, the creative operation unit, the data analysis unit and the creative optimization unit, the creative operation unit is respectively connected to the creative collection unit and the data monitoring unit, the data analysis unit is connected to the data monitoring unit, and the terminal interaction unit is connected to the creative optimization unit; The big database serves as a data storage carrier for system operation. The creative collection unit collects and summarizes data on marketing creativity and sends it to the creative operation unit for data operation. During the data operation process, the data monitoring unit is used to monitor the data operation status in real time, and the operation data is processed in a targeted manner through the data analysis unit. The terminal interaction unit serves as a communication port between the enterprise self-media and users, integrates opinions from all parties, and finally sends them to the creative optimization unit for operation optimization, thereby completing the creative and operational management of the marketing matrix based on the enterprise self-media.
2. The creative and operational management system based on the marketing matrix of the enterprise self-media according to claim 1 is characterized by: The big database adopts a MongoDB type big database, which is a document-based NoSQL database.
3. The creative and operational management system based on the marketing matrix of the enterprise self-media according to claim 1 is characterized by: The creative collection unit includes two modes: manual collection and automatic collection. The manual collection is achieved by manually browsing various websites and APP channels and saving valuable information, while the automatic collection is achieved by capturing and organizing information through software technology.
4. The creative and operational management system based on the marketing matrix of the enterprise self-media according to claim 1 is characterized by: The creative operation unit includes a data input module and a data output module. The data input module is communicatively connected to the creative acquisition unit, and the data output module is communicatively connected to the data monitoring unit.
5. The creative and operational management system based on the marketing matrix of the enterprise self-media according to claim 1 is characterized by: The monitoring content of the data monitoring unit includes the number of fans of the enterprise's self-media, the number of readings and publications of marketing content, as well as the number of backend likes, collections, comments, reposts, and shares.
6. The creative and operational management system based on the marketing matrix of the enterprise self-media according to claim 1 is characterized by: In the data analysis unit, the content obtained through data monitoring is used to count the age, gender, region, interests and hobbies, as well as dynamic data of the reading population, thereby providing high-frequency information content and valuable information. In addition, through such data, the operation system analyzes the data information of different accounts and pushes targeted information to the reading population based on this information.
7. The creative and operational management system based on the marketing matrix of the enterprise self-media according to claim 1 is characterized by: The terminal interaction unit includes an enterprise end and a user end. The user end is operated based on a mobile device and is equipped with an enterprise APP. The enterprise end and the user end use the enterprise APP as a dialogue window to exchange information.
8. The creative and operational management system based on the marketing matrix of the enterprise self-media according to claim 7 is characterized by: The creative optimization unit amends, updates or supplements the marketing creativity according to the information exchange results. The creative optimization unit is operated based on a terminal computer. The terminal computer includes a data processor and a data storage device. The data processor is electrically connected to the data storage device. The data processor is communicatively connected to the data analysis unit. The data storage device is communicatively connected to a large database.