Program advertisement jump management method and device

Abstract

The invention provides a program advertisement jump management method and device, and the method comprises the steps: obtaining a jump advertisement name of a program jump advertisement when the program jump advertisement is displayed; when the skipping advertisement name belongs to a preset skipping advertisement blacklist, obtaining a preset skipping forbidding operation; if the skipping interaction operation of the user and the program skipping advertisement is the same as the skipping forbidding operation, forbidding skipping to an advertisement program pointed by the program skipping advertisement; and if the skipping interaction operation is different from the skipping forbidding operation, skipping to an advertisement program pointed by the program skipping advertisement. According to the method and the device, jumping of false triggering advertisements can be prevented, and the smoothness of normal use of the intelligent mobile equipment is improved.

Description

Technical Field

[0001] The present application relates to the technical field of program advertisement jump management, and in particular to a program advertisement jump management method and device. Background Art

[0002] When software applications of smart mobile devices are started, many software applications have advertisements displayed on their startup interfaces. When an advertisement is triggered while it is being displayed, the user will be redirected to the ad program that the advertisement points to. Jumping to the ad program will increase the time it takes for the user to start the selected software application, and jumping to the ad program will increase the occupation of the operating resources of the smart mobile device and increase the power consumption of the smart mobile device. Therefore, program ad jumps have many negative effects on the normal use of smart mobile devices. In existing program ads, if a user accidentally touches the screen of a smart mobile device or changes the posture of the smart mobile device, the ad jump will be triggered by mistake. Therefore, existing program ads are easily triggered by mistake and affect the smoothness of normal use of smart mobile devices. Summary of the invention

[0003] The purpose of this application is to overcome the shortcomings and deficiencies in the prior art and to provide a method and device for managing program advertisement jumps, which can prevent false triggering of advertisement jumps and improve the fluency of normal use of smart mobile devices.

[0004] A first aspect of an embodiment of the present application provides a program advertisement jump management method, including:

[0005] When displaying a program jump advertisement, obtain the jump advertisement name of the program jump advertisement;

[0006] When the jump advertisement name belongs to a preset jump advertisement blacklist, obtaining a preset jump prohibition operation;

[0007] If the jump interaction operation between the user and the program jump advertisement is the same as the prohibited jump operation, jumping to the advertisement program pointed to by the program jump advertisement is prohibited; if the jump interaction operation is different from the prohibited jump operation, jumping to the advertisement program pointed to by the program jump advertisement is prohibited.

[0008] A second aspect of an embodiment of the present application provides a program advertisement jump management device, including:

[0009] A jump advertisement name acquisition module is used to acquire the jump advertisement name of the program jump advertisement when displaying the program jump advertisement;

[0010] A forbidden jump operation acquisition module, used for acquiring a preset forbidden jump operation when the jump advertisement name belongs to a preset jump advertisement blacklist;

[0011] The jump management module is used to prohibit jumping to the advertising program pointed to by the program jump advertisement if the jump interaction operation between the user and the program jump advertisement is the same as the prohibited jump operation; if the jump interaction operation is different from the prohibited jump operation, jump to the advertising program pointed to by the program jump advertisement.

[0012] Compared with the prior art, the present application obtains the jump ad name of the program jump ad when displaying the program jump ad. When the jump ad name belongs to the preset jump ad blacklist, the preset prohibited jump operation is obtained. If the jump interaction operation between the user and the program jump ad is the same as the prohibited jump operation, the jump to the advertising program pointed to by the program jump ad is prohibited; if the jump interaction operation is different from the prohibited jump operation, the jump is made to the advertising program pointed to by the program jump ad. The preset jump ad blacklist and the preset prohibited jump operation can prevent the jump of the program jump ad from being accidentally triggered, which is beneficial to improving the fluency of the normal use of smart mobile devices.

[0013] In order to provide a clearer understanding of the present application, the specific implementation of the present application will be described below in conjunction with the accompanying drawings. BRIEF DESCRIPTION OF THE DRAWINGS

[0014] Figure 1 This is a flowchart of a program advertisement jump management method according to an embodiment of the present application.

[0015] Figure 2 This is a flowchart of steps S21-S22 of a program advertisement jump management method according to an embodiment of the present application.

[0016] Figure 3 This is a schematic diagram of module connections of a program advertisement jump management device according to an embodiment of the present application.

[0017] 100. Program advertisement jump management device; 101. Jump advertisement name acquisition module; 102. Prohibited jump operation acquisition module; 103. Jump management module. DETAILED DESCRIPTION

[0018] In order to make the objectives, technical solutions and advantages of the present application more clear, the embodiments of the present application will be further described in detail below with reference to the accompanying drawings.

[0019] It should be clear that the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the embodiments of the present application.

[0020] When the following description relates to the accompanying drawings, unless otherwise indicated, the same numbers in different drawings represent the same or similar elements. In the description of the present application, it should be understood that the terms "first", "second", "third", etc. are only used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence, nor can they be understood as indicating or implying relative importance. For those of ordinary skill in the art, the specific meanings of the above terms in the present application can be understood according to the specific circumstances. The singular forms of "a", "said" and "the" used in the present application and the appended claims are also intended to include the majority form, unless the context clearly indicates other meanings. The words "if" / "if" used herein can be interpreted as "at the time of" or "when" or "in response to determination".

[0021] In addition, in the description of this application, unless otherwise specified, "plurality" means two or more. "And / or" describes the association relationship of associated objects, indicating that three relationships may exist. For example, A and / or B can mean: A exists alone, A and B exist at the same time, and B exists alone. The character " / " generally indicates that the associated objects are in an "or" relationship.

[0022] See also Figure 1 , which is a flow chart of a program advertisement jump management method according to an embodiment of the present application, the method comprising:

[0023] S1: When displaying a program jump advertisement, obtain a jump advertisement name of the program jump advertisement.

[0024] Program jump ads refer to ads that can jump to other applications when the software application of a smart mobile device is started or running. Among them, smart mobile devices can be smart phones, tablets, etc. The jump ad name can be the unique identification name of the program jump ad, or it can be the name of the advertising program that the program jump ad points to.

[0025] S2: When the jump advertisement name belongs to a preset jump advertisement blacklist, a preset jump prohibition operation is obtained.

[0026] Among them, the user can add the jump ad name to the jump ad blacklist. For example, the program jump ads displayed when the software application is started or running can be monitored, and in response to the user's blacklist addition operation, the jump ad name of the monitored program jump ad can be added to the jump ad blacklist; the jump ad name of the program jump ad can also be extracted from the operation log of the smart mobile device for the user to choose to add to the jump ad blacklist; among them, in order to make the user more clearly understand the program jump ad corresponding to the jump ad name, the advertisement duration of the program jump ad, the application that displays the program jump ad, and other contents can also be extracted and displayed from the operation log.

[0027] The preset prohibited jump operation may be the first click on the program jump advertisement, the single click on the program jump advertisement, or the change of the posture of the smart mobile device, etc. Among them, the jump of the program jump advertisement may be triggered by prohibiting the acquisition or calling of data of sensors such as gravity sensors, multi-axis inertial sensors, and vibration sensors of the smart mobile device, so as to prohibit the operation of changing the posture of the smart mobile device from triggering the jump of the program jump advertisement.

[0028] S3: If the jump interaction operation between the user and the program jump advertisement is the same as the prohibited jump operation, the jump to the advertisement program pointed to by the program jump advertisement is prohibited; if the jump interaction operation is different from the prohibited jump operation, the advertisement is jumped to the advertisement program pointed to by the program jump advertisement.

[0029] Among them, when the user wants to start the advertising program pointed to by the program jump advertisement, the jump of the program jump advertisement can be triggered by a jump interactive operation different from the prohibited jump operation to start the advertising program pointed to. For example, when the prohibited jump operation is the first click on the program jump advertisement, the user can trigger the jump by clicking the program jump advertisement for the second time; when the prohibited jump operation is a single click on the program jump advertisement, the user can trigger the jump by quickly double-clicking the program jump advertisement.

[0030] Compared with the prior art, the present application obtains the jump ad name of the program jump ad when displaying the program jump ad. When the jump ad name belongs to the preset jump ad blacklist, the preset prohibited jump operation is obtained. If the jump interaction operation between the user and the program jump ad is the same as the prohibited jump operation, the jump to the advertising program pointed to by the program jump ad is prohibited; if the jump interaction operation is different from the prohibited jump operation, the jump is made to the advertising program pointed to by the program jump ad. The preset jump ad blacklist and the preset prohibited jump operation can prevent the jump of the program jump ad from being accidentally triggered, which is beneficial to improving the fluency of the normal use of smart mobile devices.

[0031] See also Figure 2In a feasible embodiment, the step S2: when the jump advertisement name belongs to a preset jump advertisement blacklist, obtaining a preset jump prohibition operation comprises:

[0032] S21: Compare each blacklist advertisement name in the jump advertisement blacklist with the jump advertisement name.

[0033] Among them, the blacklist advertisement names may be compared with the jump advertisement names one by one according to the arrangement order of the blacklist advertisement names in the jump advertisement blacklist to determine whether there is a blacklist advertisement name that is the same as the jump advertisement name.

[0034] S22: If there is a blacklist advertisement name that is the same as the jump advertisement name, a preset jump prohibition operation is obtained.

[0035] The existence of a blacklist ad name that is the same as the jump ad name indicates that the jump ad name has been added to the jump ad blacklist, and the program jump ad needs to be restricted through the preset prohibition of jump operation restriction to prevent the jump from being triggered by mistake.

[0036] In this embodiment, by comparing each blacklist advertisement name and the jump advertisement name in the jump advertisement blacklist, it can be accurately determined whether it is necessary to obtain a prohibit jump operation for the currently displayed display program jump advertisement.

[0037] In a feasible embodiment, the step S22: if there is a blacklisted advertisement name that is the same as the jump advertisement name, obtaining a preset jump prohibition operation comprises:

[0038] S221: If there is a blacklist advertisement name that is the same as the jump advertisement name, obtain the display time of the program jump advertisement.

[0039] The display time of the program jump advertisement refers to the accumulated time from the start of displaying the program jump advertisement, which indicates how long the program jump advertisement is displayed.

[0040] S222: If the startup time is less than or equal to a preset time threshold, obtain a preset forbidden jump operation; if the startup time is greater than the time threshold, delete the obtained forbidden jump operation.

[0041] The time threshold can be set by the user, and the time threshold can be set to seconds or minutes, for example, 3S, 4S, 5S, 8S, 10S, 15S, 20S, 1min, 2min, etc. Taking the time threshold of 5S as an example, when the jump advertisement name of the program jump advertisement is the same as the blacklist advertisement name, if the display time of the program jump advertisement is 3S, which is less than 5S, a preset forbidden jump operation is obtained, so that the user cannot trigger the jump of the program jump advertisement through the same jump operation as the forbidden jump operation; if the display time of the program jump advertisement is 8S, which is greater than 5S, the forbidden jump operation that has been obtained is deleted, so that the user can trigger the jump of the program jump advertisement through the same jump operation as the forbidden jump operation.

[0042] In this embodiment, for a jump advertisement name that is the same as a blacklist advertisement name, it can be determined whether to obtain a prohibition jump operation for the program jump advertisement based on the display time of the corresponding program jump advertisement.

[0043] In a feasible embodiment, the step S21: comparing each blacklist advertisement name in the jump advertisement blacklist with the jump advertisement name includes:

[0044] S211: Obtain the number of blacklist advertisement names in the jump advertisement blacklist.

[0045] S212: If the number of names is greater than a preset first threshold, the advertisement name length of the jump advertisement name is obtained.

[0046] The first threshold may be set by the user, and may be set to 5, 10, 20, etc.

[0047] S213: Determine a target name length group corresponding to the advertisement name length from the preset name length groups of the jump advertisement blacklist; the name length group is obtained by grouping the blacklist advertisement names according to the name length.

[0048] Name length grouping is when the number of blacklisted ad names is greater than a first threshold, indicating that there are many blacklisted ad names in the jump ad blacklist. Therefore, the blacklisted ad names will be grouped according to the name length to obtain a group list corresponding to different name lengths.

[0049] S214: Compare each of the blacklist advertisement names grouped by the target name length with the jump advertisement name.

[0050] If the names are compared with the jump ad names one by one, the efficiency is low. Therefore, when the number of blacklist ad names is greater than the first threshold, the corresponding target name length group is obtained according to the ad name length of the jump ad name to compare the jump ad name with the blacklist ad name in the target name length group. This can reduce the number of comparisons and improve the comparison efficiency.

[0051] In this embodiment, when the number of blacklisted advertisement names in the jump advertisement blacklist is greater than a first threshold, the jump advertisement names are grouped according to the target name length and compared with the blacklisted advertisement names with the same name length, which can improve the efficiency of obtaining the comparison results.

[0052] In a feasible embodiment, the step S21: comparing each blacklist advertisement name in the jump advertisement blacklist with the jump advertisement name includes:

[0053] S211: Obtain the number of blacklist advertisement names in the jump advertisement blacklist.

[0054] S215: If the number of names is greater than a preset second threshold, an advertisement name identifier is obtained according to the word type and the corresponding word number of the jump advertisement name.

[0055] The second threshold is greater than the first threshold, and the second threshold may also be set by the user, and may be set to 30, 45, 50, etc.

[0056] Word types can be divided into Chinese characters, English letters, Arabic numerals, Korean, Japanese and other types. Word types can be identified by letters, such as A for Chinese characters, B for English letters, C for Arabic numerals, D for Korean, E for Japanese, and F for other types. The number of words refers to the number of words corresponding to a word type, which can be identified by Arabic numerals. For example, the jump ad name is "Taobao", which has two Chinese characters, and its corresponding ad name is identified as "A2"; the jump ad name is "JD", which has two Chinese characters, and its corresponding ad name is identified as "A2"; the jump ad name is "360", which has three Arabic numerals, and its corresponding ad name is identified as "C3"; the jump ad name is "QQ Browser", which has three Chinese characters and two English letters, and its corresponding ad name is identified as "A3B2".

[0057] S216: Obtain a target name identification group corresponding to the advertisement name identification from the name identification group preset in the jump advertisement blacklist; the name identification group is obtained by grouping the blacklist advertisement name according to the word type and the corresponding word quantity.

[0058] Among them, the name identification grouping is when the number of blacklisted advertisement names is greater than the second threshold value, indicating that there are too many blacklisted advertisement names in the jump advertisement blacklist, so the blacklisted advertisement names are grouped according to the word type and the corresponding word number, so as to obtain a grouping list corresponding to different word types and the corresponding word numbers. The rules of each name identification grouping are the same as those of the advertisement name identification, that is, the name identification group corresponding to the blacklisted advertisement names with two Chinese characters is "A2", the name identification group corresponding to the blacklisted advertisement names with three Arabic numerals is "C3", the name identification group corresponding to the blacklisted advertisement names with three Chinese characters and two English letters is "A3B2", and so on.

[0059] S217: Compare each of the blacklist advertisement names in the target name identification group with the jump advertisement name.

[0060] In this embodiment, when the number of blacklisted advertisement names in the jump advertisement blacklist is greater than the second threshold, the jump advertisement names are grouped according to the target name identifier and compared with the blacklisted advertisement names with the same advertisement name identifier, which can further improve the efficiency of obtaining the comparison results.

[0061] See also Figure 3 The second embodiment of the present application provides a program advertisement jump management device 100, comprising:

[0062] The jump advertisement name acquisition module 101 is used to acquire the jump advertisement name of the program jump advertisement when displaying the program jump advertisement;

[0063] The jump prohibition operation acquisition module 102 is used to acquire a preset jump prohibition operation when the jump advertisement name belongs to a preset jump advertisement blacklist;

[0064] The jump management module 103 is used to prohibit jumping to the advertising program pointed to by the program jump advertisement if the jump interaction operation between the user and the program jump advertisement is the same as the prohibited jump operation; if the jump interaction operation is different from the prohibited jump operation, jump to the advertising program pointed to by the program jump advertisement.

[0065] In a feasible embodiment, the forbidden jump operation acquisition module 102 includes:

[0066] A comparison submodule, used for comparing each blacklist advertisement name in the jump advertisement blacklist with the jump advertisement name;

[0067] The jump prohibition operation acquisition submodule is used to obtain a preset jump prohibition operation if there is a blacklist advertisement name that is the same as the jump advertisement name.

[0068] In a feasible embodiment, the prohibit jump operation acquisition submodule includes:

[0069] A startup time acquisition unit, used for acquiring the display time of the program jump advertisement if there is a blacklist advertisement name that is the same as the jump advertisement name;

[0070] The jump prohibition operation acquisition unit is used to acquire a preset jump prohibition operation if the startup time is less than or equal to a preset time threshold.

[0071] In a feasible embodiment, the comparison submodule includes:

[0072] A name quantity acquisition unit, used to acquire the number of blacklist advertisement names in the jump advertisement blacklist;

[0073] An advertisement name length obtaining unit, configured to obtain the advertisement name length of the jump advertisement name if the number of the names is greater than a preset first threshold;

[0074] A target name length grouping acquisition unit is used to determine a target name length grouping corresponding to the advertisement name length from the name length grouping preset in the jump advertisement blacklist; the name length grouping is obtained by grouping the blacklist advertisement name according to the name length;

[0075] A comparison unit is used to compare each of the blacklist advertisement names grouped by the target name length with the jump advertisement name.

[0076] In a feasible embodiment, the comparison submodule includes:

[0077] A name quantity acquisition unit, used to acquire the number of blacklist advertisement names in the jump advertisement blacklist;

[0078] An advertisement name identifier obtaining unit, configured to obtain an advertisement name identifier according to a word type and a corresponding word quantity of the jump advertisement name if the number of the names is greater than a preset second threshold;

[0079] A target name identification group acquisition unit is used to acquire a target name identification group corresponding to the advertisement name identification from the name identification group preset in the jump advertisement blacklist; the name identification group is obtained by grouping the blacklist advertisement name according to the word type and the corresponding word quantity;

[0080] A comparing unit is used to compare each of the blacklist advertisement names grouped by the target name identifier with the jump advertisement name.

[0081] It should be noted that the program advertisement jump management device 100 provided in the second embodiment of the present application only uses the division of the above-mentioned functional modules as an example when executing the program advertisement jump management method. In actual applications, the above-mentioned functions can be assigned to different functional modules as needed, that is, the internal structure of the device can be divided into different functional modules to complete all or part of the functions described above. In addition, the program advertisement jump management device 100 provided in the second embodiment of the present application and the program advertisement jump management method of the first embodiment of the present application are of the same concept. The implementation process thereof is detailed in the method embodiment and will not be repeated here.

[0082] The device embodiments described above are merely illustrative, wherein the components described as separate parts may or may not be physically separated, and the parts displayed as units may or may not be physical units, that is, they may be located in one place, or they may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the present application. Ordinary technicians in this field can understand and implement it without creative work.

[0083] Those skilled in the art will appreciate that the embodiments of the present application may be provided as methods, systems, or computer program products. Therefore, the present application may adopt the form of a complete hardware embodiment, a complete software embodiment, or an embodiment in combination with software and hardware. Moreover, the present application may adopt the form of a computer program product implemented in one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) that include computer-usable program code.

[0084] The present application is described with reference to the flowcharts and / or block diagrams of the methods, devices (systems), and computer program products according to the embodiments of the present application. It should be understood that each process and / or box in the flowchart and / or block diagram, as well as the combination of the processes and / or boxes in the flowchart and / or block diagram, can be implemented by computer program instructions. These computer program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, an embedded processor, or other programmable data processing device to generate a machine, so that the instructions executed by the processor of the computer or other programmable data processing device generate instructions for implementing the processes in the flowchart and / or block diagram. Figure 1 A process or multiple processes and / or boxes Figure 1 These computer program instructions can also be stored in a computer-readable memory that can guide a computer or other programmable data processing device to work in a specific way, so that the instructions stored in the computer-readable memory produce a product including an instruction device, which implements the function selected in the process. Figure 1 A process or multiple processes and / or boxes Figure 1function selected in a box or multiple boxes.

[0085] These computer program instructions can also be loaded onto a computer or other programmable data processing device so that a series of operating steps are executed on the computer or other programmable device to produce a computer-implemented process, thereby providing instructions for implementing the process. Figure 1 A process or multiple processes and / or boxes Figure 1 steps for the function selected in a box or multiple boxes.

[0086] In a typical configuration, a computing device includes one or more processors (CPU), input / output interfaces, network interfaces, and memory.

[0087] The memory may include non-permanent memory in a computer-readable medium, random access memory (RAM) and / or non-volatile memory in the form of read-only memory (ROM) or flash RAM. The memory is an example of a computer-readable medium.

[0088] Computer readable media include permanent and non-permanent, removable and non-removable media that can be implemented by any method or technology to store information. Information can be computer readable instructions, data structures, program modules or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technology, compact disk read-only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, magnetic cassettes, magnetic tape disk storage or other magnetic storage devices or any other non-transmission media that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include temporary computer readable media (transitory media), such as modulated data signals and carrier waves.

[0089] It should also be noted that the terms "include", "comprises" or any other variations thereof are intended to cover non-exclusive inclusion, so that a process, method, commodity or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, commodity or device. In the absence of more restrictions, the elements defined by the sentence "comprises a ..." do not exclude the existence of other identical elements in the process, method, commodity or device including the elements.

[0090] The above are only embodiments of the present application and are not intended to limit the present application. For those skilled in the art, the present application may have various changes and variations. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included within the scope of the claims of the present application.

Claims

1. A program advertisement jump management method, characterized in that: include: When displaying a program jump advertisement, obtain the jump advertisement name of the program jump advertisement; When the jump advertisement name belongs to a preset jump advertisement blacklist, obtaining a preset jump prohibition operation; If the jump interaction operation between the user and the program jump advertisement is the same as the prohibited jump operation, the user is prohibited from jumping to the advertisement program pointed to by the program jump advertisement; If the jump interaction operation is different from the forbidden jump operation, jump to the advertisement program pointed to by the program jump advertisement.

2. The program advertisement jump management method according to claim 1, characterized in that: When the jump advertisement name belongs to a preset jump advertisement blacklist, the step of obtaining a preset jump prohibition operation includes: Compare each blacklist advertisement name in the jump advertisement blacklist with the jump advertisement name; If there is a blacklist advertisement name that is the same as the jump advertisement name, a preset jump prohibition operation is obtained.

3. The program advertisement jump management method according to claim 2, characterized in that: If there is a blacklisted advertisement name that is the same as the jump advertisement name, the step of obtaining a preset jump prohibition operation includes: If there is a blacklisted advertisement name that is the same as the jump advertisement name, obtaining the display time of the program jump advertisement; If the startup time is less than or equal to a preset time threshold, a preset forbidden jump operation is obtained; if the startup time is greater than the time threshold, the obtained forbidden jump operation is deleted.

4. The program advertisement jump management method according to claim 2, characterized in that: The step of comparing each blacklist advertisement name in the jump advertisement blacklist with the jump advertisement name comprises: Obtain the number of blacklisted advertisement names in the jump advertisement blacklist; If the number of names is greater than a preset first threshold, obtaining the advertisement name length of the jump advertisement name; Determine a target name length group corresponding to the advertisement name length from the name length groupings preset in the jump advertisement blacklist; the name length groupings are obtained by grouping the blacklist advertisement names according to the name lengths; The blacklist advertisement names grouped by the target name length are compared with the jump advertisement name.

5. The program advertisement jump management method according to claim 2, characterized in that: The step of comparing each blacklist advertisement name in the jump advertisement blacklist with the jump advertisement name comprises: Obtain the number of blacklisted advertisement names in the jump advertisement blacklist; If the number of names is greater than a preset second threshold, obtaining an advertisement name identifier according to the word type and the corresponding word number of the jump advertisement name; From the name identification group preset in the jump advertisement blacklist, a target name identification group corresponding to the advertisement name identification is obtained; the name identification group is obtained by grouping the blacklist advertisement name according to the word type and the corresponding word quantity; The blacklist advertisement names of the target name identification group are compared with the jump advertisement name.

6. A program advertisement jump management device, characterized in that: include: A jump advertisement name acquisition module is used to acquire the jump advertisement name of the program jump advertisement when displaying the program jump advertisement; A forbidden jump operation acquisition module, used for acquiring a preset forbidden jump operation when the jump advertisement name belongs to a preset jump advertisement blacklist; A jump management module, configured to prohibit jumping to the advertisement program pointed to by the program jump advertisement if the jump interaction operation between the user and the program jump advertisement is the same as the prohibition jump operation; If the jump interaction operation is different from the forbidden jump operation, jump to the advertisement program pointed to by the program jump advertisement.

7. The program advertisement jump management device according to claim 6, characterized in that: The jump prohibition operation acquisition module includes: A comparison submodule, used for comparing each blacklist advertisement name in the jump advertisement blacklist with the jump advertisement name; The jump prohibition operation acquisition submodule is used to obtain a preset jump prohibition operation if there is a blacklist advertisement name that is the same as the jump advertisement name.

8. The program advertisement jump management device according to claim 7, characterized in that: The jump prohibition operation acquisition submodule includes: A startup time acquisition unit, used for acquiring the display time of the program jump advertisement if there is a blacklist advertisement name that is the same as the jump advertisement name; The jump prohibition operation acquisition unit is used to acquire a preset jump prohibition operation if the startup time is less than or equal to a preset time threshold.

9. The program advertisement jump management device according to claim 7, characterized in that: The comparison submodule comprises: A name quantity acquisition unit, used to acquire the number of blacklist advertisement names in the jump advertisement blacklist; An advertisement name length obtaining unit, configured to obtain the advertisement name length of the jump advertisement name if the number of the names is greater than a preset first threshold; A target name length grouping acquisition unit is used to determine a target name length grouping corresponding to the advertisement name length from the name length grouping preset in the jump advertisement blacklist; the name length grouping is obtained by grouping the blacklist advertisement name according to the name length; A comparison unit is used to compare each of the blacklist advertisement names grouped by the target name length with the jump advertisement name.

10. The program advertisement jump management device according to claim 7, characterized in that: The comparison submodule comprises: A name quantity acquisition unit, used to acquire the number of blacklist advertisement names in the jump advertisement blacklist; An advertisement name identifier obtaining unit, configured to obtain an advertisement name identifier according to a word type and a corresponding word quantity of the jump advertisement name if the number of the names is greater than a preset second threshold; A target name identification group acquisition unit is used to acquire a target name identification group corresponding to the advertisement name identification from the name identification group preset in the jump advertisement blacklist; the name identification group is obtained by grouping the blacklist advertisement name according to the word type and the corresponding word quantity; A comparing unit is used to compare each of the blacklist advertisement names grouped by the target name identifier with the jump advertisement name.

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