Media content recommendation method and device, electronic equipment and storage medium

Abstract

The invention relates to a media content recommendation method and device, electronic equipment and a storage medium. The method comprises the following steps: displaying a media content display page, wherein first media content is displayed in the media content display page; displaying a content recommendation interaction control associated with the content intelligent recommendation assistant in the media content display page; and in response to content recommendation indication information triggered based on a content recommendation interaction control, switching to display second media content corresponding to the content recommendation indication information in the media content display page. According to the technical scheme provided by the invention, the interaction link corresponding to the recommendation and display of the media content is relatively simple, and the recommendation operation and display are more convenient; and the current recommendation requirement of the user on the media content can be effectively met, so that the matching degree between the recommended media content and the user can be improved.

Description

Technical Field

[0001] The present disclosure relates to the field of Internet application technology, and in particular to a media content recommendation method, device, electronic device and storage medium. Background Art

[0002] As interactions based on media content become more and more widespread, recommending media content preferred by users has also attracted much attention. For example, in related technologies, a single-column video stream page in a short video application displays recommended short video streams, but this video stream recommendation method is relatively fixed, and can generally match the user's viewing history and interest preferences, but cannot meet the user's current preference needs for media content, resulting in poor matching of recommended media content; or providing recommended search and other functions on the media content display page, but this requires jumping to the lower-level page or other pages of the media content display page, and multiple recommended results also require the user to select before returning to the media content display page for display. The interactive link is cumbersome, and the recommended video results still require the user to click and operate, and the recommendation operation is not convenient enough. Summary of the invention

[0003] The present disclosure provides a media content recommendation method, device, electronic device and storage medium, which can at least improve the recommendation accuracy of media content and the convenience of displaying recommended media content. The technical solution of the present disclosure is as follows:

[0004] According to a first aspect of an embodiment of the present disclosure, a media content recommendation method is provided, comprising:

[0005] Displaying a media content display page, wherein the media content display page displays the first media content;

[0006] Displaying a content recommendation interactive control associated with the content intelligent recommendation assistant in the media content display page;

[0007] In response to the content recommendation indication information triggered based on the content recommendation interactive control, the media content display page is switched to display the second media content corresponding to the content recommendation indication information.

[0008] In a possible implementation, the content recommendation interaction control includes a media content recommendation option and / or a dialogue recommendation interaction control; and displaying the content recommendation interaction control associated with the content intelligent recommendation assistant in the media content display page includes at least one of the following:

[0009] Displaying the media content recommendation options in the media content display page, the media content recommendation options including a first content recommendation option and / or a second content recommendation option; the first content recommendation option is used to recommend media content associated with the first media content; the second content recommendation option is used to recommend media content other than the first content recommendation option;

[0010] Alternatively, the media content recommendation options are displayed in the media content display page, wherein the media content recommendation options include content type recommendation options corresponding to each of a plurality of media content types; each content type recommendation option is used to recommend media content of a corresponding content type;

[0011] Alternatively, the dialogue recommendation interaction control is displayed in the media content display page, and the dialogue recommendation interaction control is used to recommend media content based on the dialogue.

[0012] In a possible implementation, displaying a content recommendation interactive control associated with a content intelligent recommendation assistant in the media content display page includes:

[0013] Displaying a content recommendation interactive control associated with a content intelligent recommendation assistant and an intelligent recommendation assistant image of the content intelligent recommendation assistant on the media content display page;

[0014] The method further comprises one of the following:

[0015] In response to the triggering of the intelligent recommendation assistant image, displaying content recommendation options associated with the intelligent recommendation assistant image;

[0016] Alternatively, in response to the triggering of the intelligent recommendation assistant image, hiding the content recommendation options associated with the intelligent recommendation assistant image;

[0017] Among them, the content recommendation option associated with the image of the intelligent recommendation assistant is at least one of the first content recommendation option, the second content recommendation option and the content type recommendation option.

[0018] In a possible implementation, the method further includes:

[0019] In response to triggering of the second content recommendation option, displaying content type recommendation options corresponding to each of the plurality of media content types, and displaying a style switching control at a position associated with the second content recommendation option;

[0020] When the style switching control is triggered, the content type recommendation options corresponding to each of the plurality of media content types and the style switching control are hidden.

[0021] In a possible implementation, displaying a content recommendation interactive control associated with a content intelligent recommendation assistant in the media content display page includes:

[0022] In a case where the display of the first media content meets the associated content recommendation condition, a content recommendation interactive control associated with the content intelligent recommendation assistant is displayed in the media content display page.

[0023] In a possible implementation, the content recommendation interactive control includes a media content recommendation option, and the first media content is displayed in a first area of ​​the media content display page; when the display of the first media content meets the associated content recommendation condition, displaying the content recommendation interactive control associated with the content intelligent recommendation assistant in the media content display page includes:

[0024] When the display of the first media content meets the associated content recommendation condition, the first media content is displayed in a second area in the media content display page, and the media content recommendation options are displayed in an associated area of ​​the second area; the area of ​​the second area is smaller than that of the first area.

[0025] In a possible implementation, displaying a content recommendation interactive control associated with a content intelligent recommendation assistant in the media content display page includes at least one of the following:

[0026] Displaying the content recommendation interactive control on an upper layer of the first media content;

[0027] Alternatively, an aggregated control corresponding to a plurality of content recommendation interactive controls associated with the content intelligent recommendation assistant is displayed in the media content display page, and the aggregated control is used to display the plurality of content recommendation interactive controls when triggered;

[0028] Alternatively, the multiple content recommendation interactive controls associated with the content intelligent recommendation assistant are displayed in the media content display page.

[0029] In a possible implementation, the display of the first media content satisfies the related content recommendation condition, including: the display of the first media content satisfies the related content recommendation condition, including: the display time of the first media content reaches a preset time threshold; or, the target account performs a content switching browsing operation on the first media content; or, during the display of the first media content, the target account performs a preset interactive operation on the first media content; the target account is the account that triggers the display of the media content display page.

[0030] In a possible implementation, displaying a content recommendation interactive control associated with a content intelligent recommendation assistant in the media content display page includes:

[0031] Displaying content recommendation interactive controls associated with the content intelligent recommendation assistant on the media content display page, wherein the number of the content recommendation interactive controls is a preset number;

[0032] As the display time of the first media content increases, the number of controls for displaying the content recommendation interactive controls increases.

[0033] In a possible implementation, the content recommendation interactive control includes multiple media content recommendation options, and the content recommendation indication information is a target media content recommendation option triggered among the multiple media content recommendation options; and in response to the content recommendation indication information triggered based on the content recommendation interactive control, switching to display the second media content corresponding to the content recommendation indication information in the media content display page includes:

[0034] In response to a target media content recommendation option among the multiple media content recommendation options being triggered, the media content display page is switched to display the second media content, where the second media content is the media content corresponding to the target media content recommendation option.

[0035] In a possible implementation, the multiple media content recommendation options include a first content recommendation option, and the target media content recommendation option includes the first content recommendation option; and in response to the target media content recommendation option among the multiple media content recommendation options being triggered, switching to displaying the second media content in the media content display page includes:

[0036] In response to the first content recommendation option being triggered, the media content display page is switched to display the second media content corresponding to the first content recommendation option, and prompt information of the switching is displayed in the first content recommendation option.

[0037] In a possible implementation, the multiple media content recommendation options include a second content recommendation option, and the target media content recommendation option includes the second content recommendation option; and in response to the target media content recommendation option in the multiple media content recommendation options being triggered, switching to displaying the second media content in the media content display page includes:

[0038] In response to triggering of the second content recommendation option, displaying content type recommendation options corresponding to each of the plurality of media content types;

[0039] When a target type recommendation option among the plurality of content type recommendation options is triggered, the media content display page is switched to display the second media content corresponding to the target type recommendation option.

[0040] In a possible implementation, in response to a target media content recommendation option among the multiple media content recommendation options being triggered, switching to displaying the second media content in the media content display page includes:

[0041] In response to a target media content recommendation option among the multiple media content recommendation options being triggered, displaying a recommendation dialogue area in the media content display page, wherein a recommendation option dialogue message corresponding to the target media content recommendation option is displayed in the recommendation dialogue area;

[0042] When the confirmation reply message of the content intelligent recommendation assistant to the recommendation option dialogue message is displayed in the recommendation dialogue area, the media content display page is switched to display the second media content corresponding to the recommendation option dialogue message.

[0043] In a possible implementation, the content recommendation interaction control includes a dialogue recommendation interaction control; the content recommendation indication information is a first recommendation dialogue message indicated by the dialogue recommendation interaction control; and in response to the content recommendation indication information triggered by the content recommendation interaction control, switching to displaying second media content corresponding to the content recommendation indication information in the media content display page includes:

[0044] In response to the first recommendation dialogue message triggered based on the dialogue recommendation interaction control, the media content display page is switched to display the second media content corresponding to the first recommendation dialogue message.

[0045] In a possible implementation, in response to the first recommendation dialog message triggered based on the dialog recommendation interaction control, switching to display the second media content corresponding to the first recommendation dialog message in the media content display page includes:

[0046] In response to the first recommendation dialogue message triggered based on the dialogue recommendation interaction control, displaying the first recommendation dialogue message in the recommendation dialogue area in the media content display page;

[0047] When the first confirmation reply message of the content intelligent recommendation assistant to the first recommendation dialogue message is displayed in the recommendation dialogue area, the media content display page is switched to display the second media content corresponding to the first recommendation dialogue message.

[0048] In a possible implementation, the method further includes:

[0049] In response to a second recommendation dialogue message triggered based on the dialogue recommendation interaction control, displaying the second recommendation dialogue message in the recommendation dialogue area;

[0050] When the second confirmation reply message of the content intelligent recommendation assistant to the second recommendation dialogue message is displayed in the recommendation dialogue area, the media content display page is switched to display the third media content corresponding to the second recommendation dialogue message, and the media content review control is displayed at the associated position of the first confirmation reply message; the media content review control is used to review the second media content.

[0051] In a possible implementation, the media content display page is used to sequentially display media content in a recommended media content sequence, wherein the first media content is the media content currently displayed in the recommended media content sequence; the media content display page also displays a first content interactive control corresponding to the first media content; and displaying a content recommendation interactive control associated with a content intelligent recommendation assistant in the media content display page includes:

[0052] Displaying a content recommendation interactive control associated with the content intelligent recommendation assistant in the media content display page, and hiding the first content interactive control;

[0053] The method further comprises:

[0054] During the display of the second media content, in response to a preset position in the media content display page being triggered, the content recommendation interaction control associated with the content intelligent recommendation assistant is hidden, and the second content interaction control corresponding to the second media content is displayed, and the interaction control type of the second content interaction control matches the interaction control type of the first content interaction control.

[0055] In a possible implementation manner, the media type of the first media content is the same as the media type of the second media content.

[0056] In a possible implementation, the second media content is any recommended media content in a recommended media content set corresponding to the content recommendation indication information; and in response to the content recommendation indication information triggered based on the content recommendation interactive control, switching to display the second media content corresponding to the content recommendation indication information in the media content display page includes:

[0057] In response to the content recommendation indication information triggered based on the content recommendation interactive control, the media content display page is switched to display any one of the recommended media content sets corresponding to the content recommendation indication information.

[0058] According to a second aspect of an embodiment of the present disclosure, a media content recommendation device is provided, including:

[0059] A page display module is configured to execute display of a media content display page, wherein the media content display page displays a first media content;

[0060] A recommendation assistant associated display module is configured to execute displaying content recommendation interactive controls associated with a content intelligent recommendation assistant in the media content display page;

[0061] The content recommendation switching display module is configured to execute in response to the content recommendation indication information triggered based on the content recommendation interactive control, and switch to display the second media content corresponding to the content recommendation indication information in the media content display page.

[0062] In a possible implementation, the content recommendation interactive control includes a media content recommendation option and / or a dialogue recommendation interactive control; and the recommendation assistant associated display module includes at least one of the following units:

[0063] A first display unit is configured to display the media content recommendation options in the media content display page, wherein the media content recommendation options include a first content recommendation option and / or a second content recommendation option; the first content recommendation option is used to recommend media content associated with the first media content; and the second content recommendation option is used to recommend media content other than the first content recommendation option;

[0064] Alternatively, the second display unit is configured to display the media content recommendation options in the media content display page, wherein the media content recommendation options include content type recommendation options corresponding to each of a plurality of media content types; each content type recommendation option is used to recommend media content of a corresponding content type;

[0065] Alternatively, the third display unit is configured to display the dialogue recommendation interaction control in the media content display page, where the dialogue recommendation interaction control is used to recommend media content based on dialogue.

[0066] In a possible implementation, the recommendation assistant associated display module is further configured to execute displaying a content recommendation interactive control associated with a content intelligent recommendation assistant and an intelligent recommendation assistant image of the content intelligent recommendation assistant in the media content display page;

[0067] The device also includes: a switching display module, which is configured to display content recommendation options associated with the smart recommendation assistant image in response to the triggering of the smart recommendation assistant image; or, in response to the triggering of the smart recommendation assistant image, hide the content recommendation options associated with the smart recommendation assistant image; wherein the content recommendation options associated with the smart recommendation assistant image are at least one of the first content recommendation option, the second content recommendation option and the content type recommendation option.

[0068] In a possible implementation manner, the device further includes:

[0069] a type recommendation option display module, configured to display content type recommendation options corresponding to each of the plurality of media content types in response to the triggering of the second content recommendation option, and to display a style switching control at a position associated with the second content recommendation option;

[0070] The style switching module is configured to hide the content type recommendation options corresponding to each of the plurality of media content types and the style switching control when the style switching control is triggered.

[0071] In a possible implementation, the recommendation assistant associated display module is further configured to display a content recommendation interactive control associated with a content intelligent recommendation assistant in the media content display page when the display of the first media content meets an associated content recommendation condition.

[0072] In one possible implementation, the content recommendation interactive control includes a media content recommendation option, and the first media content is displayed in a first area in the media content display page; the recommendation assistant associated display module is further configured to display the first media content in a second area in the media content display page when the display of the first media content meets the associated content recommendation condition, and to display the media content recommendation option in an associated area of ​​the second area; the area of ​​the second area is smaller than that of the first area.

[0073] In one possible implementation, the recommendation assistant associated display module is also configured to perform at least one of the following: displaying the content recommendation interactive control on an upper layer of the first media content; or, displaying an aggregated control corresponding to multiple content recommendation interactive controls associated with the content intelligent recommendation assistant in the media content display page, wherein the aggregated control is used to display the multiple content recommendation interactive controls when triggered; or, displaying the multiple content recommendation interactive controls associated with the content intelligent recommendation assistant in the media content display page.

[0074] In a possible implementation, the display of the first media content satisfies the related content recommendation condition, including: the display of the first media content satisfies the related content recommendation condition, including: the display time of the first media content reaches a preset time threshold; or, the target account performs a content switching browsing operation on the first media content; or, during the display of the first media content, the target account performs a preset interactive operation on the first media content; the target account is the account that triggers the display of the media content display page.

[0075] In a possible implementation, the recommendation assistant association display module includes:

[0076] A first control display unit is configured to display content recommendation interactive controls associated with the content intelligent recommendation assistant in the media content display page, wherein the number of the content recommendation interactive controls is a preset number;

[0077] The second control display unit is configured to increase the number of controls for displaying the content recommendation interactive control as the display duration of the first media content increases.

[0078] In a possible implementation, the content recommendation interactive control includes multiple media content recommendation options, and the content recommendation indication information is a triggered target media content recommendation option among the multiple media content recommendation options; and the content recommendation switching display module includes:

[0079] The first recommendation display unit is configured to execute, in response to a target media content recommendation option among the multiple media content recommendation options being triggered, switching to display the second media content in the media content display page, where the second media content is the media content corresponding to the target media content recommendation option.

[0080] In a possible implementation, the multiple media content recommendation options include a first content recommendation option, the target media content recommendation option includes the first content recommendation option; and the first recommendation display unit includes:

[0081] The first recommendation display subunit is configured to execute, in response to the first content recommendation option being triggered, switching to display the second media content corresponding to the first content recommendation option in the media content display page, and displaying prompt information of the switching in the first content recommendation option.

[0082] In a possible implementation, the multiple media content recommendation options include a second content recommendation option, the target media content recommendation option includes the second content recommendation option; and the first recommendation display unit includes:

[0083] a type recommendation option display subunit, configured to display content type recommendation options corresponding to each of the plurality of media content types in response to the triggering of the second content recommendation option;

[0084] The second recommendation display subunit is configured to switch to displaying the second media content corresponding to the target type recommendation option in the media content display page when the target type recommendation option among the multiple content type recommendation options is triggered.

[0085] In a possible implementation, the first recommendation display unit includes:

[0086] The recommendation option dialogue message display subunit is configured to display a recommendation dialogue area in the media content display page in response to a target media content recommendation option among the multiple media content recommendation options being triggered, wherein the recommendation dialogue area displays a recommendation option dialogue message corresponding to the target media content recommendation option;

[0087] The third recommendation display sub-unit is configured to execute, when a confirmation reply message of the content intelligent recommendation assistant to the recommendation option dialogue message is displayed in the recommendation dialogue area, switching to display the second media content corresponding to the recommendation option dialogue message in the media content display page.

[0088] In a possible implementation, the content recommendation interaction control includes a dialogue recommendation interaction control; the content recommendation indication information is a first recommendation dialogue message indicated by the dialogue recommendation interaction control; and the content recommendation switching display module includes:

[0089] The second recommendation display unit is configured to execute, in response to the first recommendation dialogue message triggered based on the dialogue recommendation interaction control, switching to display the second media content corresponding to the first recommendation dialogue message in the media content display page.

[0090] In a possible implementation, the second recommendation display unit includes:

[0091] a recommendation dialogue message display subunit, configured to execute, in response to the first recommendation dialogue message triggered based on the dialogue recommendation interaction control, display the first recommendation dialogue message in the recommendation dialogue area in the media content display page;

[0092] The recommendation switching display sub-unit is configured to switch to displaying the second media content corresponding to the first recommendation dialogue message in the media content display page when the first confirmation reply message of the content intelligent recommendation assistant to the first recommendation dialogue message is displayed in the recommendation dialogue area.

[0093] In a possible implementation manner, the device further includes:

[0094] a recommendation dialogue message display module, configured to execute a second recommendation dialogue message in response to being triggered based on the dialogue recommendation interaction control, and display the second recommendation dialogue message in the recommendation dialogue area;

[0095] The conversation recommendation display module is configured to execute, when the second confirmation reply message of the content intelligent recommendation assistant to the second recommendation conversation message is displayed in the recommendation conversation area, switching to display the third media content corresponding to the second recommendation conversation message in the media content display page, and displaying the media content review control at the associated position of the first confirmation reply message; the media content review control is used to review the second media content.

[0096] In a possible implementation, the media content display page is used to sequentially display media content in a recommended media content sequence, wherein the first media content is the media content currently displayed in the recommended media content sequence; the media content display page also displays a first content interactive control corresponding to the first media content; and the recommendation assistant associated display module includes:

[0097] A recommendation assistant associated display unit, configured to display a content recommendation interactive control associated with a content intelligent recommendation assistant in the media content display page when the display of the first media content meets the associated content recommendation condition, and hide the first content interactive control;

[0098] The device also includes:

[0099] The content recovery display module is configured to be executed during the display process of the second media content, in response to a preset position in the media content display page being triggered, hide the content recommendation interaction control associated with the content intelligent recommendation assistant, and display the second content interaction control corresponding to the second media content, and the interaction control type of the second content interaction control matches the interaction control type of the first content interaction control.

[0100] In a possible implementation manner, the media type of the first media content is the same as the media type of the second media content.

[0101] In a possible implementation, the second media content is any recommended media content in the recommended media content set corresponding to the content recommendation indication information; the content recommendation switching display module is also configured to execute in response to the content recommendation indication information triggered based on the content recommendation interactive control, and switch in the media content display page to display any recommended media content in the recommended media content set corresponding to the content recommendation indication information.

[0102] According to a third aspect of an embodiment of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement a method as described in any one of the above-mentioned first aspects.

[0103] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute any method described in the first aspect of the embodiment of the present disclosure.

[0104] According to a fifth aspect of an embodiment of the present disclosure, a computer program product is provided, comprising computer instructions, which, when executed by a processor, enable a computer to execute any one of the methods described in the first aspect of an embodiment of the present disclosure.

[0105] The technical solution provided by the embodiments of the present disclosure brings at least the following beneficial effects:

[0106] By displaying a content recommendation interactive control associated with a content intelligent recommendation assistant when browsing a first media content on a media content display page, and in response to content recommendation indication information triggered by the content recommendation interactive control, switching to display a second media content corresponding to the content recommendation indication information on the media content display page, an intelligent content recommendation function based on the content intelligent recommendation assistant is implemented on the media content display page, and the recommended second media content can be conveniently displayed without jumping to other pages, the interactive link corresponding to the recommendation and display of the media content is relatively concise, and the recommendation operation and display are also more convenient;

[0107] In addition, the content recommendation interactive control associated with the content intelligent recommendation assistant can effectively meet the user's current recommendation needs for media content, thereby improving the matching degree between the recommended media content and the user, and making the media content recommendation more accurate. Based on this, for example, in a page that displays recommended media content in sequence, the content recommendation interactive control can be used to perform interactive recommendation instructions based on the recommendation function during the browsing process of the first media content to re-aggregate the recommended media content, so that the recommendation of media content can be more flexible and accurate.

[0108] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0109] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0110] Figure 1 It is a schematic diagram of an application environment according to an exemplary embodiment.

[0111] Figure 2 The figure is a flow chart of a method for recommending media content according to an exemplary embodiment.

[0112] Figure 3 The present invention is a schematic diagram showing a process of content recommendation interactive control and media content recommendation according to an exemplary embodiment.

[0113] Figure 4 The present invention is a schematic diagram showing a content recommendation interactive control according to an exemplary embodiment.

[0114] Figure 5 The figure is a schematic diagram of interactive display of a content recommendation interactive control according to an exemplary embodiment.

[0115] Figure 6 The figure is a schematic diagram showing linkage display of media content recommendation options and dialogue recommendations according to an exemplary embodiment.

[0116] Figure 7 The present invention is a schematic diagram showing a process of media content recommendation based on a dialogue recommendation interactive control according to an exemplary embodiment.

[0117] Figure 8 The present invention is a schematic diagram showing a media content review control in a media content recommendation process based on a dialogue recommendation interactive control according to an exemplary embodiment.

[0118] Fig. 9 The figure is a block diagram of a media content recommendation device according to an exemplary embodiment.

[0119] Fig.10 It is a block diagram of an electronic device for media content recommendation according to an exemplary embodiment.

[0120] Fig.11 The block diagram of an electronic device for media content recommendation is shown based on an exemplary embodiment. DETAILED DESCRIPTION

[0121] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0122] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0123] Artificial Intelligence (AI) is the theory, method, technology and application system that uses digital computers or machines controlled by digital computers to simulate, extend and expand human intelligence, perceive the environment, acquire knowledge and use knowledge to obtain the best results. Artificial intelligence software technology mainly includes computer vision technology, speech processing technology, natural language processing technology and machine learning / deep learning.

[0124] In recent years, with the research and progress of artificial intelligence technology, artificial intelligence technology has been widely used in many fields. The solution provided in the embodiment of this application involves computer vision technology, speech processing technology, natural language processing technology and other technologies, which are specifically explained through the following embodiments.

[0125] See also Figure 1 , Figure 1 is a schematic diagram of an application environment according to an exemplary embodiment. Figure 1 As shown, the application environment may include a server 01 and a terminal 02 .

[0126] In an optional embodiment, the terminal 02 can be used for processing media content recommendation. Specifically, the terminal 02 can include but is not limited to smart phones, desktop computers, tablet computers, laptop computers, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, smart wearable devices and other types of electronic devices. Optionally, the operating system running on the electronic device can include but is not limited to Android system, IOS system, Linux, Windows and the like.

[0127] In an optional embodiment, server 01 can be used for background support of media content recommendation. Specifically, server 01 can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms.

[0128] In addition, it should be noted that Figure 1 What is shown is only one application environment of the media content recommendation method provided by the present disclosure.

[0129] In the embodiments of this specification, the server 01 and the terminal 02 may be directly or indirectly connected via wired or wireless communication, and this application does not impose any limitation thereto.

[0130] It should be noted that the following figure shows a possible order of steps, which is not actually limited to this order. Some steps can be executed in parallel without relying on each other. The user information (including but not limited to user device information, user personal information, user behavior information, etc.) and data (including but not limited to data for display, training data, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0131] Figure 2 FIG. 1 is a flow chart of a method for recommending media content according to an exemplary embodiment. Figure 2 As shown, the following steps may be included.

[0132] In step S201, a media content display page is displayed, in which first media content is displayed.

[0133] In the embodiments of this specification, a media content display page may refer to a page for displaying media content, and the media content may include but is not limited to multimedia content, single media content, etc. The multimedia content may include video, graphics, etc., and the video may include but is not limited to long video, short video, etc. Single media content may include images, text, etc. This disclosure does not limit this.

[0134] Exemplarily, the media content display page can be used to display recommended media content, such as for sequentially displaying media content in a recommended media content sequence, where the recommended media content sequence is a media content sequence composed of multiple media content (or recommended media content) recommended by the media content platform for the target account. When the recommended media content sequence displays the last media content, the next media content sequence recommended by the media content platform for the target account can be displayed. Based on this, the media content display page here can be called a single media content display page for recommended media content, that is, one media content is displayed on the screen at a time. Correspondingly, the first media content can refer to the media content in the recommended media content sequence that is currently displayed on the screen. Based on this, for example, the media content display page can be a short video display page in a short video platform, such as a single-column video stream page for short videos. The single-column video stream page can be found in Figure 3 As shown in the upper left figure or Figure 4 As shown in the upper left figure, for example, in this single-column video stream page, you can switch to browse different short videos by sliding up and down.

[0135] In a possible implementation, the target account can open a media content application of the media content platform to browse various pages in the media content application, such as triggering to enter the media content display page, which can be displayed, and the first media content can be displayed on the media content display page, so that the first media content can be browsed. Exemplarily, as described above, if the media content display page can be used to sequentially display the media content in the recommended media content sequence, different media content can be switched and browsed by sliding up and down.

[0136] In step S203, a content recommendation interactive control associated with the content intelligent recommendation assistant is displayed in the media content display page.

[0137] In the embodiments of this specification, the intelligent content recommendation assistant can be used to provide a media content recommendation function in a media content display page, and can intelligently recommend media content. Accordingly, the content recommendation interactive control associated with the intelligent content recommendation assistant can refer to a control for implementing the corresponding recommendation function of the intelligent content recommendation assistant, and the content recommendation interactive control can display the recommended media content in the media content display page when the interactive operation is triggered.

[0138] In an optional implementation, when the display of the first media content meets the associated content recommendation conditions, the content recommendation interactive control associated with the content intelligent recommendation assistant can be displayed in the media content display page. By setting the display of the content recommendation interactive control associated with the content intelligent recommendation assistant in the media content display page only when the display of the first media content meets the associated content recommendation conditions, the intelligent recommendation function in the media content display page is provided only when the user prefers the current media content, the recommendation experience is better, and the interference with the user's current browsing of the media content can be effectively avoided, and the display resource utilization rate can be improved; and the content recommendation interactive control is displayed when the associated content recommendation conditions are met, which can meet the user's recommendation needs in a timely and efficient manner.

[0139] As an example, the display of the first media content that satisfies the associated content recommendation condition may include: the display duration of the first media content reaches a preset duration threshold; or, the target account performs a content switching browsing operation on the first media content; or, during the display of the first media content, the target account performs a preset interactive operation on the first media content; the target account is the account that triggers the display of the media content display page. By setting the display duration of the first media content to reach a preset duration threshold or the target account performs a preset interactive operation on the first media content during the display of the first media content, the display of the content recommendation interactive control associated with the content intelligent recommendation assistant in the media content display page is triggered, and the recommendation function of the content intelligent recommendation assistant can be provided in a timely manner when the target account is interested in the currently browsed first media content, so that the display of the content recommendation interactive control associated with the content intelligent recommendation assistant will not cause unnecessary interference to the target account's content browsing, and the content recommendation experience is better. Among them, the preset interactive operation may refer to an interactive operation that can characterize the target account's preference for the first media content. For example, in the above-mentioned single-column video stream page, such as Figure 3 As shown in the upper left figure, a variety of content interaction controls are displayed on the right side for the target account to interact with the first media content. Exemplarily, the preset interactive operations may include but are not limited to sharing, collecting, liking and other interactive operations, which are not limited in the present disclosure. As an example, the content recommendation interaction control includes a media content recommendation option, and the first media content is displayed in the first area of ​​the media content display page; when the display of the first media content meets the associated content recommendation conditions, the content recommendation interaction control associated with the content intelligent recommendation assistant is displayed in the media content display page, including: when the display of the first media content meets the associated content recommendation conditions, the first media content is displayed in the second area of ​​the media content display page, and the media content recommendation option is displayed in the associated area of ​​the second area; the area of ​​the second area is smaller than the area of ​​the first area. For example Figure 4In the upper left figure, if the target account performs a content switching browsing operation, such as sliding up and down to switch to browse other media content, the first media content can be abbreviated to the second area for display, and media content recommendation options can be displayed below the second area. When the target account wants to switch to the first media content and browse other media content, media content recommendation options can be provided in time to provide a recommendation function, so that timely media content recommendations can be made based on the first media content, and the recommendation method is more flexible and efficient.

[0140] In one example, displaying a content recommendation interactive control associated with a content intelligent recommendation assistant in a media content display page includes at least one of the following: displaying a content recommendation interactive control on an upper layer of a first media content, such as Figure 4 As shown in the lower left figure; or, an aggregate control corresponding to multiple content recommendation interactive controls associated with the content intelligent recommendation assistant is displayed in the media content display page, and the aggregate control is used to display multiple content recommendation interactive controls when triggered; or, the multiple content recommendation interactive controls associated with the content intelligent recommendation assistant are displayed in the media content display page.

[0141] Optionally, content recommendation interactive controls associated with the content intelligent recommendation assistant may be displayed on the media content display page, and the number of content recommendation interactive controls is a preset number; further, as the display time of the first media content increases, the number of controls displaying content recommendation interactive controls increases. This method of gradually displaying more content recommendation interactive controls can meet the user's hierarchical needs for recommendations.

[0142] In a possible implementation, the content recommendation interaction control may include a media content recommendation option and / or a conversation recommendation interaction control. The media content recommendation option may refer to recommending media content in the form of a media content option, that is, the media content recommendation option is a recommendation interaction control for the media content option; the conversation recommendation interaction control is used to recommend media content based on a conversation, that is, to recommend media content in a conversational manner. Exemplarily, the media content recommendation option may include at least one of a first content recommendation option, a second content recommendation option, and a content type recommendation option corresponding to each of a plurality of media content types.

[0143] The first content recommendation option may be used to recommend media content associated with the first media content. The association may include but is not limited to content association, author association, etc., which is not limited in the present disclosure. Figure 3 The "XXX" shown in the upper left figure of is the name of the person involved in the first media content. Accordingly, if the first content recommendation option is used to recommend media content that is content-related to the first media content, for example Figure 3In the upper right picture, there are “XXX’s other works”, “XXX’s three consecutive updates have exceeded 500 million views on all platforms”, and “How did XXX become popular”. The second content recommendation option can be used to recommend media content other than the first content recommendation option, for example Figure 3 In addition, each of the content type recommendation options corresponding to each of the multiple media content types can be used to recommend media content of the corresponding content type, that is, to divide the media content types and make recommendations by content type. The multiple media content types may include, but are not limited to, food, film, television, sports, etc., and the present disclosure does not limit this. For example, see Figure 3 The "hot spots of sports events" and "films and TV" shown in the lower left figure of the figure. The "see at random" here can be regarded as a random recommendation of any type of media content or a random recommendation of multiple types of media content.

[0144] Exemplarily, based on the introduction of the above content recommendation interactive control, the above content recommendation interactive control associated with the content intelligent recommendation assistant displayed in the media content display page may include at least one of the following:

[0145] The media content recommendation options are displayed on the media content display page, and the media content recommendation options may include a first content recommendation option and / or a second content recommendation option, for example Figure 3 As shown in the upper right picture, Figure 4 As shown in the lower left figure, or Figure 4 As shown in the lower right figure of , the present disclosure is not limited to this.

[0146] Alternatively, media content recommendation options are displayed on the media content display page, and the media content recommendation options include content type recommendation options corresponding to each of the multiple media content types, such as Figure 3 As shown in the lower left figure of , the present disclosure is not limited to this.

[0147] Alternatively, display the dialogue recommendation interactive control in the media content display page, such as Figure 4 The upper right picture, Figure 4 As shown in the lower right figure, Figure 4 , or Figure 7 As shown in the upper left figure of , the present disclosure is not limited to this.

[0148] It should be noted that the above Figure 3 and Figure 4The content recommendation interactive control is merely an example of display, and does not limit the present disclosure. By setting the content recommendation interactive control to include a media content recommendation option and / or a dialogue recommendation interactive control, and the media content recommendation option includes at least one of a first content recommendation option, a second content recommendation option, and a content type recommendation option corresponding to each of a plurality of media content types, the recommendation operation of the content intelligent recommendation assistant is made more abundant and flexible, and the content recommendation is made more convenient and efficient.

[0149] In an optional implementation, an intelligent recommendation assistant image of the content intelligent recommendation assistant may also be displayed, for example Figure 3 The "assistant avatar" shown in the upper right figure may optionally display the name of the content intelligent recommendation assistant "AIxx" or the description text of the content intelligent recommendation assistant "your intelligent video recommendation assistant", etc., which is not limited in the present disclosure. Based on this, displaying the content recommendation interactive control associated with the content intelligent recommendation assistant in the media content display page may include: displaying the content recommendation interactive control associated with the content intelligent recommendation assistant and the intelligent recommendation assistant image of the content intelligent recommendation assistant in the media content display page, for example Figure 3 The upper right picture, Figure 3 The lower left picture, Figure 4 The upper right picture, Figure 4 , or Figure 4 As shown in the lower left figure.

[0150] Accordingly, the method may further include one of the following: in response to the triggering of the intelligent recommendation assistant image, displaying content recommendation options associated with the intelligent recommendation assistant image, for example, a click Figure 4 The "Assistant Avatar" in the upper right picture can display Figure 4 The first content recommendation option shown in the lower right figure; or, in response to the triggering of the intelligent recommendation assistant image, the content recommendation options associated with the intelligent recommendation assistant image are hidden, for example Figure 4 Bottom right to Figure 4 The process in the upper right picture.

[0151] Among them, the content recommendation options associated with the image of the intelligent recommendation assistant are at least one of the first content recommendation option, the second content recommendation option and the content type recommendation option. The content recommendation options associated with the image of the intelligent recommendation assistant can be pre-set by the media content platform, and the present disclosure does not limit this. By displaying the image of the intelligent recommendation assistant of the content intelligent recommendation assistant and setting the content recommendation options associated with the image of the intelligent recommendation assistant, it is possible to display and hide the content recommendation options associated with the image of the intelligent recommendation assistant by triggering the image of the intelligent recommendation assistant, making the display of the content intelligent recommendation assistant more flexible and the recommendation interaction method more abundant and convenient.

[0152] Optionally, clicking on the second content recommendation option may display any media content corresponding to the second content recommendation option. Alternatively, the second content recommendation option may be an aggregated option that aggregates content type recommendation options corresponding to multiple media content types. Based on this, the method may further include: in response to a trigger of the second content recommendation option, such as clicking or long pressing, content type recommendation options corresponding to multiple media content types may be displayed, and a style switching control, such as a style switch, may be displayed at a location associated with the second content recommendation option. Figure 5 As shown in 51. Further, when the style switching control is triggered, the content type recommendation options corresponding to the plurality of media content types and the style switching control are hidden. Figure 5 As shown in the upper left figure of , a second content recommendation option and a plurality of first content recommendation options are displayed. In response to a click on the second content recommendation option, a plurality of content type recommendation options may be displayed and a style switching control may be displayed at a position associated with the second content recommendation option. For example, Figure 5 As shown in 51, multiple first content recommendation options can be hidden. Figure 5 51, you can aggregate multiple content type recommendation options and restore Figure 5 By setting the second content recommendation option as an aggregated option that aggregates content type recommendation options corresponding to multiple media content types, the recommendation flexibility and accuracy based on the second content recommendation option can be improved, and display resources can be reasonably used.

[0153] In step S205, in response to the content recommendation indication information triggered by the content recommendation interactive control, the media content display page is switched to display the second media content corresponding to the content recommendation indication information.

[0154] In the embodiments of this specification, the content recommendation indication information may refer to information used to indicate recommended media content, such as indicating whose works are recommended, indicating content that needs to be recommended, etc., which is not limited in this disclosure. Exemplarily, in a case where the content recommendation interactive control is the first content recommendation option, the content recommendation indication information triggered based on the content recommendation interactive control may be the recommendation description text in the first content recommendation option, such as "other works of XXX". The second media content corresponding to the content recommendation indication information may be any media content in the media content set corresponding to the content recommendation indication information, which is not limited in this disclosure.

[0155] In a possible implementation, the content recommendation interactive control can be triggered to actively trigger the recommendation of media content and display it on the media content display page. Based on this, for example, by clicking on the above-mentioned "other works of XXX", the media content display page can be switched to display one of XXX's other works, that is, the second media content, such as Figure 3Upper right picture to Figure 3 As shown in the lower right picture, there is no need to jump to the page or click twice among multiple recommended results, making the display of media content recommendations more efficient and convenient.

[0156] Exemplarily, the recommendation of the second media content, that is, the recommendation of the content intelligent recommendation assistant, can be implemented based on a content recommendation model. The content recommendation model can be pre-trained and can recommend media content based on at least one of media information such as text, voice and image. The present disclosure does not limit these.

[0157] Optionally, the media type of the first media content is the same as the media type of the second media content, so that the second media content recommended by the content intelligent recommendation assistant can maintain the current content browsing habits of the target account, and the recommendation display experience is better.

[0158] In a possible implementation, the second media content is any recommended media content in the recommended media content set corresponding to the content recommendation indication information; the response to the content recommendation indication information triggered based on the content recommendation interactive control, switching to display the second media content corresponding to the content recommendation indication information in the media content display page, includes: in response to the content recommendation indication information triggered based on the content recommendation interactive control, switching to display any recommended media content in the recommended media content set corresponding to the content recommendation indication information in the media content display page. In this way, there is no need for the target account to click twice from the recommended media content set, and the recommendation display operation is more convenient and efficient.

[0159] By displaying the content recommendation interactive control associated with the content intelligent recommendation assistant while browsing the first media content in the media content display page, and in response to the content recommendation indication information triggered based on the content recommendation interactive control, switching to display the second media content corresponding to the content recommendation indication information in the media content display page, the intelligent content recommendation function based on the content intelligent recommendation assistant in the media content display page is implemented, and the recommended second media content can be conveniently displayed without jumping to other pages. The interactive link between the recommendation and display of the media content is concise, and the recommendation operation and display are also more convenient; and the content recommendation interactive control associated with the content intelligent recommendation assistant can effectively meet the user's current demand for recommended media content, thereby improving the matching degree between the recommended media content and the user, and the accuracy of media content recommendation is higher. Based on this, for example, in a page that displays recommended media content in sequence, the content recommendation interactive control can be used to perform interactive recommendation instructions based on the recommendation function during the browsing process of the first media content to re-aggregate the recommended media content, so that the recommendation of the media content can be more flexible and accurate; and it is set that the content recommendation interactive control associated with the content intelligent recommendation assistant is displayed in the media content display page only when the display of the first media content meets the associated content recommendation conditions, so that the intelligent recommendation function in the media content display page is only provided when the user prefers the current media content, the recommendation experience is better, it can effectively avoid interference with the user's current browsing of the media content, and can improve the utilization rate of display resources.

[0160] Reference Figure 3 The upper right picture and Figure 3 As shown in the lower right figure of , in a possible implementation, the content recommendation interactive control may include multiple media content recommendation options, and accordingly, the content recommendation indication information may be a target media content recommendation option that is triggered among the multiple media content recommendation options. Based on this, the above-mentioned response to the content recommendation indication information triggered based on the content recommendation interactive control, switching to displaying the second media content corresponding to the content recommendation indication information in the media content display page may include: in response to the target media content recommendation option among the multiple media content recommendation options being triggered, switching to displaying the second media content in the media content display page, the second media content may be the media content corresponding to the target media content recommendation option, and specifically, the second media content may be any media content in the media content set corresponding to the target media content recommendation option.

[0161] Optionally, the multiple media content recommendation options may include the first content recommendation option, and accordingly, the target media content recommendation option includes the first content recommendation option. It should be noted that, in the case where there are multiple first content recommendation options, the target media content recommendation option includes any of the first content recommendation options. Based on this, in response to the target media content recommendation option among the multiple media content recommendation options being triggered, switching to displaying the second media content in the media content display page may include: in response to the first content recommendation option being triggered, switching to displaying the second media content corresponding to the first content recommendation option in the media content display page, and displaying a prompt message of the switch in the first content recommendation option, for example Figure 3 As shown in the lower right figure of Figure 3 The “Currently Playing” shown in the lower right figure of is used to prompt the first content recommendation option corresponding to the second media content currently displayed, that is, the prompt information is used to prompt the first content recommendation option corresponding to the second media content.

[0162] By setting the content recommendation interactive control to include multiple media content recommendation options, users can trigger options to trigger active recommendations, which has a lower cost and is more convenient. Prompts can also be displayed in the triggered options to avoid repeated or false triggering, making the recommendation display more effective and making reasonable use of the display resources of the media content recommendation options.

[0163] Reference Figure 6 In a possible implementation, selecting a media content recommendation option can trigger the display of the recommended dialogue area, realizing the linkage between the recommendation method of the media content recommendation option and the dialogue recommendation method, and making the recommendation more flexible and rich. Based on this, in response to the triggering of the target media content recommendation option among the multiple media content recommendation options, switching to displaying the second media content in the media content display page may include:

[0164] In response to a target media content recommendation option among the plurality of media content recommendation options being triggered, a recommendation dialogue area is displayed in the media content display page, for example Figure 6 As shown in the upper right figure of , the recommendation dialogue area can be the area below the display area of ​​the first media content, and the present disclosure does not limit this. The recommendation dialogue area displays the recommendation option dialogue message corresponding to the target media content recommendation option. For example, the message content of the recommendation option dialogue message can be the recommendation description text in the target media content recommendation option, such as "other works of XXX".

[0165] Furthermore, when the confirmation reply message of the content intelligent recommendation assistant to the recommendation option dialogue message is displayed in the recommendation dialogue area, the second media content corresponding to the recommendation option dialogue message can be switched to be displayed in the media content display page. For example, the content intelligent recommendation assistant can communicate with the target account in the recommendation dialogue area, for example, it can confirm the reply message to the recommendation option dialogue message, such as the confirmation reply message can be as follows: Figure 6 As shown in the figure below, OK, AIxx recommends "other works of XXX" to you. Optionally, the confirmation reply message can represent that the media content matching the recommendation option dialogue message can be obtained. Based on this, when the confirmation reply message of the content intelligent recommendation assistant for the recommendation option dialogue message is displayed in the recommendation dialogue area, the media content display page is switched to display the second media content corresponding to the recommendation option dialogue message.

[0166] Alternatively, see Figure 6 When displaying the recommended dialogue area, the dialogue input box and language input control are also displayed, providing richer dialogue input methods.

[0167] In an optional implementation, the plurality of media content recommendation options may include a second content recommendation option, and accordingly, the target media content recommendation option may include the second content recommendation option. Based on this, in response to the target media content recommendation option among the plurality of media content recommendation options being triggered, switching to displaying the second media content in the media content display page may include: in response to the triggering of the second content recommendation option, displaying content type recommendation options corresponding to each of the plurality of media content types, for example Figure 5 The upper left picture to Figure 5 As shown in the upper right figure.

[0168] Furthermore, when a target type recommendation option among multiple content type recommendation options is triggered, the media content display page can be switched to display the second media content corresponding to the target type recommendation option. For example, by clicking "Sports Event Hotspots", the media content display page can be switched to display the second media content corresponding to the sports event hotspots. By setting multiple media content recommendation options to include the second content recommendation option, and in response to the triggering of the second content recommendation option, displaying the content type recommendation options corresponding to each of the multiple media content types, content recommendations for different media content types can be conveniently implemented.

[0169] In an optional implementation, the above-mentioned content recommendation interaction control may include a dialogue recommendation interaction control, and accordingly, the content recommendation indication information may be a first recommendation dialogue message based on the indication of the dialogue recommendation interaction control. Exemplarily, the dialogue input methods that the dialogue recommendation interaction control may support may include but are not limited to voice, text, multimedia, etc. Based on this, the above-mentioned response to the content recommendation indication information triggered based on the content recommendation interaction control, switching to displaying the second media content corresponding to the content recommendation indication information in the media content display page, may include: in response to the first recommendation dialogue message triggered based on the dialogue recommendation interaction control, switching to displaying the second media content corresponding to the first recommendation dialogue message in the media content display page. For example, taking voice dialogue as an example, the dialogue recommendation interaction control can refer to Figure 7 As shown in the upper left figure of the figure, if you execute the "Press and Speak" function, you can input voice. After the voice input is completed, the content of the input voice can be used as the first recommended dialogue message, so that the media content display page can be switched to display the second media content corresponding to the first recommended dialogue message. By setting the content recommendation interaction control to include a dialogue recommendation interaction control, you can conveniently switch to display the second media content corresponding to the first recommended dialogue message in the media content display page based on the first recommended dialogue message triggered by the dialogue recommendation interaction control.

[0170] Reference Figure 7 In one example, in response to the first recommendation dialogue message triggered by the dialogue recommendation interaction control, switching to display the second media content corresponding to the first recommendation dialogue message in the media content display page may include: in response to the first recommendation dialogue message triggered by the dialogue recommendation interaction control, displaying the first recommendation dialogue message in the recommendation dialogue area in the media content display page. For example, the recommendation dialogue area may be the area below the display area of ​​the first media content, such as Figure 7 As shown in the lower right figure of , the first recommendation dialogue message is displayed in the recommendation dialogue area in the media content display page.

[0171] Furthermore, when the first confirmation reply message of the content intelligent recommendation assistant to the first recommendation dialogue message is displayed in the recommendation dialogue area, the media content display page can be switched to display the second media content corresponding to the first recommendation dialogue message.

[0172] For example, in the case of voice conversation, the conversation recommendation interaction control can be found in Figure 7 If you press and hold to speak, you can input voice, for example Figure 7As shown in the upper right figure of , the content of the voice can be displayed, such as "Find me a video of XXX going viral". After the voice input is completed, the first recommended dialogue message can be displayed in the recommended dialogue area. The message content of the first recommended dialogue message can be the content of the input voice, such as "Find me a video of XXX going viral". Figure 7 Further, the intelligent content recommendation assistant can recommend media content for the first recommendation dialogue message, and when the media content matching the first recommendation dialogue message is obtained, the first recommendation dialogue message can be replied in the recommendation dialogue area, for example, a first confirmation reply message for the first recommendation dialogue message can be displayed, so that the media content display page can be switched to display the second media content corresponding to the first recommendation dialogue message, such as Figure 7 As shown in the lower left figure, the display area of ​​the second media content is different from the display area of ​​the first media content. The present disclosure does not determine this. It can be displayed according to the default display style of the media, for example, the display area of ​​the collection type media content and the non-collection type media content are different. Optionally, refer to Figure 7 As shown in the lower left figure of , the recommended dialogue area can be in a mask above the second media content, and the present disclosure does not limit this. By responding to the first recommended dialogue message triggered based on the dialogue recommendation interactive control, the first recommended dialogue message is displayed in the recommended dialogue area in the media content display page, and the display of the recommended dialogue area is realized, thereby providing a display area for the display of the docking dialogue, which can facilitate the understanding of the dialogue process and conveniently and efficiently perform content recommendation in a dialogue manner.

[0173] Optionally, the method may further include: in response to a second recommendation dialogue message triggered based on the dialogue recommendation interaction control, displaying the second recommendation dialogue message in the recommendation dialogue area, wherein the second recommendation dialogue message may be as follows: Figure 8 "XXX's introduction video" as shown in the upper right picture.

[0174] Furthermore, when the second confirmation reply message of the content intelligent recommendation assistant for the above-mentioned second recommendation dialogue message is displayed in the recommendation dialogue area, the media content display page can be switched to display the third media content corresponding to the second recommendation dialogue message, and the media content playback control can be displayed at the associated position of the first confirmation reply message, for example Figure 8 As shown in 81 in the upper right figure of , the media content playback control can be used to playback the second media content. Figure 881 in the upper right figure of the media content display page can be switched to display the second media content corresponding to the first recommended dialogue message. In the case where multiple recommended dialogue messages input by the target account are displayed in the recommended dialogue area, that is, the target account indicates multiple recommendations, the media content replay control can be displayed at the associated position of the recommended dialogue message other than the recommended dialogue message corresponding to the currently displayed media content, so that the media content recommended by the recommended dialogue message in the browsing history dialogue can be switched back conveniently and efficiently.

[0175] In one example, the media content display page can be used to sequentially display media content in the recommended media content sequence, and the first media content can be the media content currently displayed in the recommended media content sequence; the media content display page also displays a first content interactive control corresponding to the first media content, such as Figure 3 In the upper left figure, there are multiple content interaction controls on the right side, such as like, favorite, etc. Based on this, the above-mentioned displaying the content recommendation interaction control associated with the content intelligent recommendation assistant in the media content display page may include: displaying the content recommendation interaction control associated with the content intelligent recommendation assistant in the media content display page, and hiding the first content interaction control, such as Figure 3 Upper left picture to Figure 3 The process is shown in the upper right figure.

[0176] Accordingly, the method may further include: during the display of the second media content, in response to a preset position in the media content display page being triggered, hiding the content recommendation interactive control associated with the content intelligent recommendation assistant, and displaying the second content interactive control corresponding to the second media content, wherein the interactive control type of the second content interactive control matches the interactive control type of the first content interactive control. Figure 8 The upper left image to Figure 8 As shown in the figure below, you can click on the preset position in the media content display page to hide the content recommendation interactive control associated with the content intelligent recommendation assistant and display the second content interactive control corresponding to the second media content, that is, you can restore the display style of the media content display page when the associated content recommendation conditions are not met, that is, restore the default display style of the media content display page. The preset position may include but is not limited to areas outside the recommendation dialogue area. For example, in the upper left figure of 8, click on the top area of ​​the media content display page to switch to Figure 8 As shown in the figure below.

[0177] In the case where a media content display page is used to sequentially display media content in a recommended media content sequence, and the first media content may be the media content currently displayed in the recommended media content sequence, the media content display page also displays a first content interactive control corresponding to the first media content. That is to say, when the media content display page does not perform the auxiliary recommendation function of the content intelligent recommendation assistant, the media content in the recommended media content sequence may be sequentially displayed in the default display style of the media content display page. When the auxiliary recommendation function of the content intelligent recommendation assistant is provided, the media content recommended by the content intelligent recommendation assistant may be displayed in a non-default display style, which effectively avoids the sequential display of fixed media content and can dynamically recommend content based on the current account needs; and the preset position in the media content display page can be triggered to conveniently return to the default display style of the media content display page and exit the auxiliary recommendation function of the content intelligent recommendation assistant.

[0178] Fig. 9 is a block diagram of a media content recommendation device according to an exemplary embodiment. Fig. 9 , the device may include:

[0179] The page display module 901 is configured to execute displaying a media content display page, wherein the media content display page displays a first media content;

[0180] The recommendation assistant associated display module 903 is configured to execute displaying the content recommendation interactive controls associated with the content intelligent recommendation assistant in the media content display page;

[0181] The content recommendation switching display module 905 is configured to execute, in response to the content recommendation indication information triggered based on the content recommendation interactive control, switching to display the second media content corresponding to the content recommendation indication information in the media content display page.

[0182] By displaying the content recommendation interactive control associated with the content intelligent recommendation assistant while browsing the first media content in the media content display page, and in response to the content recommendation indication information triggered based on the content recommendation interactive control, switching to display the second media content corresponding to the content recommendation indication information in the media content display page, the intelligent content recommendation function based on the content intelligent recommendation assistant in the media content display page is realized, and the recommended second media content can be conveniently displayed without jumping to other pages, the interactive link corresponding to the recommendation and display of media content is relatively concise, and the recommendation operation and display are also more convenient; and the content recommendation interactive control associated with the content intelligent recommendation assistant can effectively meet the user's current recommendation needs for media content, thereby improving the matching degree between the recommended media content and the user, and the accuracy of media content recommendation is higher. Based on this, for example, in a page that displays recommended media content in sequence, based on the recommendation function during the browsing process of the first media content, the content recommendation interactive control can be used to perform interactive recommendation indications to re-aggregate the recommended media content, so that the recommendation of media content can be more flexible and accurate.

[0183] In a possible implementation, the content recommendation interactive control includes a media content recommendation option and / or a dialogue recommendation interactive control; the recommendation assistant associated display module 903 may include at least one of the following units:

[0184] A first display unit is configured to display the media content recommendation options in the media content display page, wherein the media content recommendation options include a first content recommendation option and / or a second content recommendation option; the first content recommendation option is used to recommend media content associated with the first media content; and the second content recommendation option is used to recommend media content other than the first content recommendation option;

[0185] Alternatively, the second display unit is configured to display the media content recommendation options in the media content display page, wherein the media content recommendation options include content type recommendation options corresponding to each of a plurality of media content types; each content type recommendation option is used to recommend media content of a corresponding content type;

[0186] Alternatively, the third display unit is configured to display the dialogue recommendation interaction control in the media content display page, where the dialogue recommendation interaction control is used to recommend media content based on dialogue.

[0187] In a possible implementation, the recommendation assistant associated display module is further configured to execute displaying a content recommendation interactive control associated with a content intelligent recommendation assistant and an intelligent recommendation assistant image of the content intelligent recommendation assistant in the media content display page;

[0188] The device may also include: a switching display module, configured to display content recommendation options associated with the smart recommendation assistant image in response to the triggering of the smart recommendation assistant image; or, in response to the triggering of the smart recommendation assistant image, hide the content recommendation options associated with the smart recommendation assistant image; wherein the content recommendation options associated with the smart recommendation assistant image are at least one of the first content recommendation option, the second content recommendation option and the content type recommendation option.

[0189] In a possible implementation, the device may further include:

[0190] a type recommendation option display module, configured to display content type recommendation options corresponding to each of the plurality of media content types in response to the triggering of the second content recommendation option, and to display a style switching control at a position associated with the second content recommendation option;

[0191] The style switching module is configured to hide the content type recommendation options corresponding to each of the plurality of media content types and the style switching control when the style switching control is triggered.

[0192] In a possible implementation, the recommendation assistant associated display module is further configured to display a content recommendation interactive control associated with a content intelligent recommendation assistant in the media content display page when the display of the first media content meets an associated content recommendation condition.

[0193] In one possible implementation, the content recommendation interactive control includes a media content recommendation option, and the first media content is displayed in a first area in the media content display page; the recommendation assistant associated display module 903 is also configured to display the first media content in a second area in the media content display page when the display of the first media content meets the associated content recommendation condition, and display the media content recommendation option in an associated area of ​​the second area; the area of ​​the second area is smaller than that of the first area.

[0194] In one possible implementation, the recommendation assistant associated display module is also configured to perform at least one of the following: displaying the content recommendation interactive control on an upper layer of the first media content; or, displaying an aggregated control corresponding to multiple content recommendation interactive controls associated with the content intelligent recommendation assistant in the media content display page, wherein the aggregated control is used to display the multiple content recommendation interactive controls when triggered; or, displaying the multiple content recommendation interactive controls associated with the content intelligent recommendation assistant in the media content display page.

[0195] In a possible implementation, the display of the first media content satisfies the related content recommendation condition, including: the display of the first media content satisfies the related content recommendation condition, including: the display time of the first media content reaches a preset time threshold; or, the target account performs a content switching browsing operation on the first media content; or, during the display of the first media content, the target account performs a preset interactive operation on the first media content; the target account is the account that triggers the display of the media content display page.

[0196] In a possible implementation, the recommendation assistant association display module includes:

[0197] A first control display unit is configured to display content recommendation interactive controls associated with the content intelligent recommendation assistant in the media content display page, wherein the number of the content recommendation interactive controls is a preset number;

[0198] The second control display unit is configured to increase the number of controls for displaying the content recommendation interactive control as the display duration of the first media content increases.

[0199] In a possible implementation, the content recommendation interactive control includes multiple media content recommendation options, and the content recommendation indication information is a triggered target media content recommendation option among the multiple media content recommendation options; the content recommendation switching display module 905 may include:

[0200] The first recommendation display unit is configured to execute, in response to a target media content recommendation option among the multiple media content recommendation options being triggered, switching to display the second media content in the media content display page, where the second media content is the media content corresponding to the target media content recommendation option.

[0201] In a possible implementation, the multiple media content recommendation options include a first content recommendation option, the target media content recommendation option includes the first content recommendation option; and the first recommendation display unit may include:

[0202] The first recommendation display subunit is configured to execute, in response to the first content recommendation option being triggered, switching to display the second media content corresponding to the first content recommendation option in the media content display page, and displaying prompt information of the switching in the first content recommendation option.

[0203] In a possible implementation, the multiple media content recommendation options include a second content recommendation option, the target media content recommendation option includes the second content recommendation option; and the first recommendation display unit may include:

[0204] a type recommendation option display subunit, configured to display content type recommendation options corresponding to each of the plurality of media content types in response to the triggering of the second content recommendation option;

[0205] The second recommendation display subunit is configured to switch to displaying the second media content corresponding to the target type recommendation option in the media content display page when the target type recommendation option among the multiple content type recommendation options is triggered.

[0206] In a possible implementation, the first recommendation display unit may include:

[0207] The recommendation option dialogue message display subunit is configured to display a recommendation dialogue area in the media content display page in response to a target media content recommendation option among the multiple media content recommendation options being triggered, wherein the recommendation dialogue area displays a recommendation option dialogue message corresponding to the target media content recommendation option;

[0208] The third recommendation display sub-unit is configured to execute, when a confirmation reply message of the content intelligent recommendation assistant to the recommendation option dialogue message is displayed in the recommendation dialogue area, switching to display the second media content corresponding to the recommendation option dialogue message in the media content display page.

[0209] In a possible implementation, the content recommendation interaction control includes a dialogue recommendation interaction control; the content recommendation indication information is a first recommendation dialogue message indicated by the dialogue recommendation interaction control; the content recommendation switching display module 905 may include:

[0210] The second recommendation display unit is configured to execute, in response to the first recommendation dialogue message triggered based on the dialogue recommendation interaction control, switching to display the second media content corresponding to the first recommendation dialogue message in the media content display page.

[0211] In a possible implementation, the second recommendation display unit may include:

[0212] a recommendation dialogue message display subunit, configured to execute, in response to the first recommendation dialogue message triggered based on the dialogue recommendation interaction control, display the first recommendation dialogue message in the recommendation dialogue area in the media content display page;

[0213] The recommendation switching display sub-unit is configured to switch to displaying the second media content corresponding to the first recommendation dialogue message in the media content display page when the first confirmation reply message of the content intelligent recommendation assistant to the first recommendation dialogue message is displayed in the recommendation dialogue area.

[0214] In a possible implementation, the device may further include:

[0215] a recommendation dialogue message display module, configured to execute a second recommendation dialogue message in response to being triggered based on the dialogue recommendation interaction control, and display the second recommendation dialogue message in the recommendation dialogue area;

[0216] The conversation recommendation display module is configured to execute, when the second confirmation reply message of the content intelligent recommendation assistant to the second recommendation conversation message is displayed in the recommendation conversation area, switching to display the third media content corresponding to the second recommendation conversation message in the media content display page, and displaying the media content review control at the associated position of the first confirmation reply message; the media content review control is used to review the second media content.

[0217] In a possible implementation, the media content display page is used to sequentially display media content in a recommended media content sequence, wherein the first media content is the media content currently displayed in the recommended media content sequence; the media content display page also displays a first content interactive control corresponding to the first media content; and the recommendation assistant associated display module 903 may include:

[0218] A recommendation assistant associated display unit, configured to display a content recommendation interactive control associated with a content intelligent recommendation assistant in the media content display page when the display of the first media content meets the associated content recommendation condition, and hide the first content interactive control;

[0219] The device may also include:

[0220] The content recovery display module is configured to be executed during the display process of the second media content, in response to a preset position in the media content display page being triggered, hide the content recommendation interaction control associated with the content intelligent recommendation assistant, and display the second content interaction control corresponding to the second media content, and the interaction control type of the second content interaction control matches the interaction control type of the first content interaction control.

[0221] In a possible implementation manner, the media type of the first media content is the same as the media type of the second media content.

[0222] In a possible implementation, the second media content is any recommended media content in the recommended media content set corresponding to the content recommendation indication information; the content recommendation switching display module 905 is further configured to execute, in response to the content recommendation indication information triggered based on the content recommendation interactive control, switching to display any recommended media content in the recommended media content set corresponding to the content recommendation indication information in the media content display page;

[0223] Regarding the device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0224] Fig.10 is a block diagram of an electronic device for media content recommendation according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as shown in FIG. Fig.10 As shown. The electronic device includes a processor, a memory, a network interface, a display screen and an input device connected via a system bus. Among them, the processor of the electronic device is used to provide computing and control capabilities. The memory of the electronic device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The network interface of the electronic device is used to communicate with an external terminal via a network connection. When the computer program is executed by the processor, a method for recommending media content is implemented. The display screen of the electronic device can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic device can be a touch layer covering the display screen, or a button, trackball or touchpad set on the housing of the electronic device, or an external keyboard, touchpad or mouse, etc.

[0225] Those skilled in the art will understand that Fig.10 The structure shown in the figure is merely a block diagram of a partial structure related to the scheme of the present disclosure, and does not constitute a limitation on the electronic device to which the scheme of the present disclosure is applied. The specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have a different arrangement of components.

[0226] Fig.11 The block diagram of an electronic device for media content recommendation is shown based on an exemplary embodiment. The electronic device may be a server, and its internal structure diagram may be as shown in FIG. Fig.11As shown. The electronic device includes a processor, a memory and a network interface connected via a system bus. The processor of the electronic device is used to provide computing and control capabilities. The memory of the electronic device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The network interface of the electronic device is used to communicate with an external terminal via a network connection. When the computer program is executed by the processor, a method for media content recommendation is implemented.

[0227] Those skilled in the art will understand that Fig.11 The structure shown in the figure is merely a block diagram of a partial structure related to the scheme of the present disclosure, and does not constitute a limitation on the electronic device to which the scheme of the present disclosure is applied. The specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have a different arrangement of components.

[0228] In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the media content recommendation method as in the embodiment of the present disclosure.

[0229] In an exemplary embodiment, a computer-readable storage medium is also provided, and when the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform the media content recommendation method in the embodiment of the present disclosure. The computer-readable storage medium may be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0230] In an exemplary embodiment, a computer program product containing instructions is also provided. When the computer program product is executed on a computer, the computer is caused to execute the method for media content recommendation in the embodiment of the present disclosure.

[0231] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0232] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The specification and examples are intended to be exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0233] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A media content recommendation method, characterized in that: include: Displaying a media content display page, wherein the media content display page displays the first media content; Displaying a content recommendation interactive control associated with the content intelligent recommendation assistant in the media content display page; In response to the content recommendation indication information triggered based on the content recommendation interactive control, the media content display page is switched to display the second media content corresponding to the content recommendation indication information.

2. The method according to claim 1, characterized in that The content recommendation interactive control includes a media content recommendation option and / or a dialogue recommendation interactive control; the content recommendation interactive control associated with the content intelligent recommendation assistant is displayed in the media content display page, including at least one of the following: Displaying the media content recommendation options in the media content display page, the media content recommendation options including the first content recommendation options and / or the second content recommendation options; The first content recommendation option is used to recommend media content associated with the first media content; the second content recommendation option is used to recommend media content other than the first content recommendation option; Alternatively, the media content recommendation options are displayed in the media content display page, wherein the media content recommendation options include content type recommendation options corresponding to each of a plurality of media content types; Each content type recommendation option is used to recommend media content of the corresponding content type; Alternatively, the dialogue recommendation interaction control is displayed in the media content display page, and the dialogue recommendation interaction control is used to recommend media content based on the dialogue.

3. The method according to claim 2, characterized in that Displaying a content recommendation interactive control associated with the content intelligent recommendation assistant in the media content display page includes: Displaying a content recommendation interactive control associated with a content intelligent recommendation assistant and an intelligent recommendation assistant image of the content intelligent recommendation assistant on the media content display page; The method further comprises one of the following: In response to the triggering of the intelligent recommendation assistant image, displaying content recommendation options associated with the intelligent recommendation assistant image; Alternatively, in response to the triggering of the intelligent recommendation assistant image, hiding the content recommendation options associated with the intelligent recommendation assistant image; Among them, the content recommendation option associated with the image of the intelligent recommendation assistant is at least one of the first content recommendation option, the second content recommendation option and the content type recommendation option.

4. The method according to claim 2 or 3, characterized in that: The method further comprises: In response to triggering of the second content recommendation option, displaying content type recommendation options corresponding to each of the plurality of media content types, and displaying a style switching control at a position associated with the second content recommendation option; When the style switching control is triggered, the content type recommendation options corresponding to each of the plurality of media content types and the style switching control are hidden.

5. The method according to claim 1, characterized in that The displaying of the content recommendation interactive control associated with the content intelligent recommendation assistant in the media content display page includes: In a case where the display of the first media content meets the associated content recommendation condition, a content recommendation interactive control associated with the content intelligent recommendation assistant is displayed in the media content display page.

6. The method according to claim 5, characterized in that The content recommendation interactive control includes a media content recommendation option, the first media content is displayed in a first area of ​​the media content display page; and when the display of the first media content meets the associated content recommendation condition, displaying the content recommendation interactive control associated with the content intelligent recommendation assistant in the media content display page includes: When the display of the first media content meets the associated content recommendation condition, the first media content is displayed in a second area in the media content display page, and the media content recommendation options are displayed in an associated area of ​​the second area; the area of ​​the second area is smaller than that of the first area.

7. The method according to claim 1 or 5, characterized in that: The displaying of the content recommendation interactive control associated with the content intelligent recommendation assistant in the media content display page includes at least one of the following: Displaying the content recommendation interactive control on an upper layer of the first media content; Alternatively, an aggregated control corresponding to a plurality of content recommendation interactive controls associated with the content intelligent recommendation assistant is displayed in the media content display page, and the aggregated control is used to display the plurality of content recommendation interactive controls when triggered; Alternatively, the multiple content recommendation interactive controls associated with the content intelligent recommendation assistant are displayed in the media content display page.

8. The method according to claim 5 or 6, characterized in that: The display of the first media content satisfies the associated content recommendation condition including: the display duration of the first media content reaches a preset duration threshold; or, the target account performs a content switching browsing operation on the first media content; or, during the display of the first media content, the target account performs a preset interactive operation on the first media content; the target account is the account that triggers the display of the media content display page.

9. The method according to claim 1, characterized in that: The displaying of the content recommendation interactive control associated with the content intelligent recommendation assistant in the media content display page includes: Displaying content recommendation interactive controls associated with the content intelligent recommendation assistant on the media content display page, wherein the number of the content recommendation interactive controls is a preset number; As the display time of the first media content increases, the number of controls for displaying the content recommendation interactive controls increases.

10. The method according to any one of claims 1 to 3, characterized in that: The content recommendation interactive control includes a plurality of media content recommendation options, and the content recommendation indication information is a triggered target media content recommendation option among the plurality of media content recommendation options; The step of switching, in response to the content recommendation indication information triggered by the content recommendation interactive control, to display the second media content corresponding to the content recommendation indication information in the media content display page comprises: In response to a target media content recommendation option among the multiple media content recommendation options being triggered, the media content display page is switched to display the second media content, where the second media content is the media content corresponding to the target media content recommendation option.

11. The method according to claim 10, characterized in that The plurality of media content recommendation options include a first content recommendation option, and the target media content recommendation option includes the first content recommendation option; In response to a target media content recommendation option among the multiple media content recommendation options being triggered, switching to display the second media content in the media content display page includes: In response to the first content recommendation option being triggered, the media content display page is switched to display the second media content corresponding to the first content recommendation option, and prompt information of the switching is displayed in the first content recommendation option.

12. The method according to claim 10, characterized in that The plurality of media content recommendation options include a second content recommendation option, and the target media content recommendation option includes the second content recommendation option; In response to a target media content recommendation option among the multiple media content recommendation options being triggered, switching to display the second media content in the media content display page includes: In response to triggering of the second content recommendation option, displaying content type recommendation options corresponding to each of the plurality of media content types; When a target type recommendation option among the plurality of content type recommendation options is triggered, the media content display page is switched to display the second media content corresponding to the target type recommendation option.

13. The method according to claim 10, characterized in that In response to a target media content recommendation option among the multiple media content recommendation options being triggered, switching to display the second media content in the media content display page includes: In response to a target media content recommendation option among the multiple media content recommendation options being triggered, displaying a recommendation dialogue area in the media content display page, wherein a recommendation option dialogue message corresponding to the target media content recommendation option is displayed in the recommendation dialogue area; When the confirmation reply message of the content intelligent recommendation assistant to the recommendation option dialogue message is displayed in the recommendation dialogue area, the media content display page is switched to display the second media content corresponding to the recommendation option dialogue message.

14. The method according to any one of claims 1 to 3, characterized in that: The content recommendation interaction control includes a dialogue recommendation interaction control; the content recommendation indication information is a first recommendation dialogue message indicated by the dialogue recommendation interaction control; The step of switching, in response to the content recommendation indication information triggered by the content recommendation interactive control, to display the second media content corresponding to the content recommendation indication information in the media content display page comprises: In response to the first recommendation dialogue message triggered based on the dialogue recommendation interaction control, the media content display page is switched to display the second media content corresponding to the first recommendation dialogue message.

15. The method according to claim 14, characterized in that The step of switching, in response to the first recommendation dialogue message triggered by the dialogue recommendation interaction control, displaying the second media content corresponding to the first recommendation dialogue message in the media content display page includes: In response to the first recommendation dialogue message triggered based on the dialogue recommendation interaction control, displaying the first recommendation dialogue message in the recommendation dialogue area in the media content display page; When the first confirmation reply message of the content intelligent recommendation assistant to the first recommendation dialogue message is displayed in the recommendation dialogue area, the media content display page is switched to display the second media content corresponding to the first recommendation dialogue message.

16. The method according to claim 14, characterized in that The method further comprises: In response to a second recommendation dialogue message triggered based on the dialogue recommendation interaction control, displaying the second recommendation dialogue message in the recommendation dialogue area; When the second confirmation reply message of the content intelligent recommendation assistant to the second recommendation dialogue message is displayed in the recommendation dialogue area, the media content display page is switched to display the third media content corresponding to the second recommendation dialogue message, and the media content review control is displayed at the associated position of the first confirmation reply message; the media content review control is used to review the second media content.

17. The method according to claim 1 or 2, characterized in that: The media content display page is used to sequentially display media content in a recommended media content sequence, wherein the first media content is the media content currently displayed in the recommended media content sequence; the media content display page also displays a first content interactive control corresponding to the first media content; Displaying a content recommendation interactive control associated with the content intelligent recommendation assistant in the media content display page includes: Displaying a content recommendation interactive control associated with the content intelligent recommendation assistant in the media content display page, and hiding the first content interactive control; The method further comprises: During the display of the second media content, in response to a preset position in the media content display page being triggered, the content recommendation interaction control associated with the content intelligent recommendation assistant is hidden, and the second content interaction control corresponding to the second media content is displayed, and the interaction control type of the second content interaction control matches the interaction control type of the first content interaction control.

18. The method according to claim 1, characterized in that The media type of the first media content is the same as the media type of the second media content.

19. The method according to claim 1, characterized in that The second media content is any recommended media content in the recommended media content set corresponding to the content recommendation indication information; and in response to the content recommendation indication information triggered based on the content recommendation interactive control, switching to display the second media content corresponding to the content recommendation indication information in the media content display page includes: In response to the content recommendation indication information triggered based on the content recommendation interactive control, the media content display page is switched to display any one of the recommended media content sets corresponding to the content recommendation indication information.

20. A media content recommendation device, characterized in that: include: A page display module is configured to execute display of a media content display page, wherein the media content display page displays a first media content; A recommendation assistant associated display module, configured to execute displaying a content recommendation interactive control associated with a content intelligent recommendation assistant in the media content display page; The content recommendation switching display module is configured to execute in response to the content recommendation indication information triggered based on the content recommendation interactive control, and switch to display the second media content corresponding to the content recommendation indication information in the media content display page.

21. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the media content recommendation method as described in any one of claims 1 to 19.

22. A computer-readable storage medium, characterized in that: When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform the media content recommendation method as claimed in any one of claims 1 to 19.

23. A computer program product, characterized in that The method comprises computer instructions, which, when executed by a processor, enable a computer to execute the media content recommendation method according to any one of claims 1 to 19.

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