Information display method and device, electronic equipment, storage medium and program product

Abstract

The invention relates to the technical field of computers, and discloses an information display method and device, electronic equipment, a storage medium and a program product.The method comprises the steps that target recommendation content and a comment control are displayed on an information display page; comment data for the target recommendation content is obtained, the comment data comprises a first comment, and the first comment is obtained based on a target keyword of the target recommendation content and a comment generation mode; and displaying the comment data in the comment area of the target recommendation content in response to an interaction operation for the comment control. The problem that the recommendation effect of the recommended content is poor can be solved.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular to an information display method, device, electronic device, storage medium, and program product. Background Art

[0002] In the Internet era, recommended content has become a major part of social, news, video and other application platforms. For recommended content, its recommendation effect is usually affected by user participation. If the user's participation in the recommended content is low, the recommendation effect of the recommended content will be poor. Summary of the invention

[0003] In view of this, the present disclosure provides an information display method, apparatus, device, storage medium and program product to solve the problem of poor recommendation effect of recommended content.

[0004] In a first aspect, the present disclosure provides an information display method, the method comprising:

[0005] Display target recommended content and comment controls on the information display page;

[0006] Acquire comment data for the target recommended content, the comment data including a first comment, the first comment being obtained based on a target keyword of the target recommended content and a comment generation method;

[0007] In response to an interactive operation on the comment control, the comment data is displayed in a comment area of ​​the target recommended content.

[0008] In a second aspect, the present disclosure provides an information display device, the device comprising:

[0009] An information display module, used to display target recommended content and comment controls on the information display page;

[0010] A comment acquisition module, used to acquire comment data for the target recommended content, the comment data including a first comment, the first comment being obtained based on a target keyword of the target recommended content and a comment generation method;

[0011] The comment display module is used to display the comment data in the comment area of ​​the target recommended content in response to an interactive operation on the comment control.

[0012] In a third aspect, the present disclosure provides an electronic device, comprising: a memory and a processor, the memory and the processor are communicatively connected to each other, the memory stores computer instructions, and the processor executes the information display method of the first aspect by executing the computer instructions.

[0013] In a fourth aspect, the present disclosure provides a computer-readable storage medium having computer instructions stored thereon, the computer instructions being used to enable a computer to execute the information display method of the first aspect.

[0014] In a fifth aspect, the present disclosure provides a computer program product, including computer instructions, and the computer instructions are used to enable a computer to execute the information display method of the first aspect.

[0015] The information display method provided by the embodiment of the present disclosure obtains comment data of target recommended content; wherein the first comment in the comment data is obtained based on the target keyword of the target recommended content and the comment generation method. Then, in response to the interactive operation on the comment control, the comment data is displayed in the comment area. Therefore, by generating the first comment, it is possible to provide diverse description information of the target recommended content, and enhance the interactivity of the target recommended content in the form of comments, so as to improve the user participation of the target recommended content, thereby improving the recommendation effect of the target recommended content. BRIEF DESCRIPTION OF THE DRAWINGS

[0016] In order to more clearly illustrate the specific embodiments of the present disclosure or the technical solutions in the prior art, the drawings required for use in the specific embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are some embodiments of the present disclosure. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative work.

[0017] Figure 1 is a flowchart of an information display method according to an embodiment of the present disclosure;

[0018] Figure 2 is a schematic diagram of an information display page according to an embodiment of the present disclosure;

[0019] Figure 3 is a schematic diagram of a comment area according to an embodiment of the present disclosure;

[0020] Figure 4 is a flow chart of a method for determining a target keyword according to an embodiment of the present disclosure;

[0021] Figure 5 is a flowchart of a method for generating a first comment according to an embodiment of the present disclosure;

[0022] Figure 6 is a flowchart of another method for generating a first comment according to an embodiment of the present disclosure;

[0023] Figure 7 is a structural block diagram of an information display device according to an embodiment of the present disclosure;

[0024] Figure 8 is a structural block diagram of an electronic device according to an embodiment of the present disclosure. DETAILED DESCRIPTION

[0025] In order to make the purpose, technical solution and advantages of the embodiments of the present disclosure clearer, the technical solution in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the drawings in the embodiments of the present disclosure. Obviously, the described embodiments are part of the embodiments of the present disclosure, rather than all the embodiments. Based on the embodiments in the present disclosure, all other embodiments obtained by those skilled in the art without creative work are within the scope of protection of the present disclosure.

[0026] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0027] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0028] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0029] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0030] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0031] In the Internet era, recommended content has become a major part of social, news, video and other application platforms. The recommendation effect of recommended content is usually affected by user participation, which is specifically reflected in the user's interactive behaviors such as clicks, likes, collections and comments on the recommended content. If the user's participation in the recommended content is low, the recommendation effect of the recommended content will be poor.

[0032] Therefore, how to effectively improve the recommendation effect of recommended content remains a problem that needs to be solved urgently.

[0033] In view of this, according to an embodiment of the present disclosure, an information display method embodiment is provided. It should be noted that the steps shown in the flowchart of the accompanying drawings can be executed in a computer system such as a set of computer executable instructions, and although the logical order is shown in the flowchart, in some cases, the steps shown or described can be executed in an order different from that shown here.

[0034] In this embodiment, an information display method is provided, which can be used in a client of a target application. Figure 1 is a flow chart of an information display method according to an embodiment of the present disclosure, such as Figure 1 As shown, the process includes the following steps:

[0035] Step S101: display target recommended content and comment controls on an information display page.

[0036] Specifically, the target recommended content includes at least one type of recommended content among images, videos, texts, and audios.

[0037] Specifically, Figure 2 As shown, a comment control is displayed in the area corresponding to the target recommended content on the information display page, and the comment control is used to display the comment area and comment data of the target recommended content.

[0038] Step S102: obtaining comment data for the target recommended content, the comment data including a first comment, the first comment being obtained based on a target keyword of the target recommended content and a comment generation method.

[0039] Specifically, the client can obtain comment data from the server of the target application. Alternatively, the client automatically generates a first comment locally, and obtains other comments except the first comment from the server, thereby constituting the comment data of the target recommended content together with the first comment. Among them, the other comments are obtained based on the comments inputted in the input control in the comment area of ​​the target recommended content.

[0040] It should be noted that the first comment includes description information of the target recommended content. In other words, the first comment is description information of the target recommended content displayed in the form of a comment. The first comment also includes questions for the target recommended content.

[0041] Specifically, the comment generation method includes at least one of a generation method based on a target comment generation model and a generation method based on a comment template.

[0042] Step S103: In response to the interactive operation on the comment control, the comment data is displayed in the comment area of ​​the target recommended content.

[0043] Specifically, the user can click the comment control to display the comment area on the information display page, and the comment area displays the comment data. In addition, the user can also jump from the information display page to the display page of the comment area to display the comment area, and the comment area displays the comment data.

[0044] For example, Figure 3 As shown, a comment area can be displayed below the information display page, and the first comment and other comments are displayed in the comment area. Since the first comment provides richer description information of the target recommended content, the information of the target recommended content can be quickly understood through the first comment, so as to enhance the user's participation in the target recommended content.

[0045] In addition, at least one interactive control among reply controls, share controls, like controls, and not interested controls can be displayed under each comment in the comment data to reply to comments, share comments, like comments, or mark comments as not interested, so that feedback data for the comments can be obtained based on the interactive controls.

[0046] Specifically, for different stages of the target recommended content, for example, a cold start stage and a non-cold start stage, the display method corresponding to the stage can be adaptively adopted to display the comments in the comment data.

[0047] The information display method provided in this embodiment obtains comment data of target recommended content; wherein the first comment in the comment data is obtained based on the target keyword of the target recommended content and the comment generation method. Then, in response to the interactive operation on the comment control, the comment data is displayed in the comment area. Therefore, by generating the first comment, it is possible to provide diverse description information of the target recommended content, and enhance the interactivity of the target recommended content in the form of comments, so as to improve the user participation of the target recommended content, thereby improving the recommendation effect of the target recommended content.

[0048] In some optional embodiments, such as Figure 4 As shown, the methods for determining target keywords include:

[0049] Step S401: If the target recommended content is of a non-text type, data type conversion is performed on the target recommended content to obtain a descriptive text of the target recommended content.

[0050] Specifically, the non-text type includes at least one type of video, audio, and image.

[0051] Specifically, if the target recommended content is of a non-text type, the target recommended content is preprocessed and the data type is converted to obtain a descriptive text.

[0052] Specifically, if the target recommended content is of video or image type, computer vision technology is used to convert the target recommended content into descriptive text.

[0053] Specifically, if the target recommended content is of audio type, the target recommended content is converted into descriptive text using language recognition technology.

[0054] It should be noted that if the target recommended content is of text type, at least one of word segmentation processing, denoising processing and standardization processing is performed on the target recommended content to obtain a descriptive text.

[0055] Step S402: extract keywords from the descriptive text to obtain target keywords.

[0056] Specifically, the target keywords are obtained by extracting keywords from the descriptive text through natural language processing (NLP). For example, the target keywords are obtained by extracting keywords from the descriptive text through natural language processing such as term frequency-inverse document frequency index (TF-IDF) technology and word embedding model.

[0057] It should be noted that the determination of the target keyword can be performed by the server and then sent to the client, or it can be performed by the client, which is not limited here.

[0058] In the information display method provided in this embodiment, if the target recommended content is of non-text type, the target recommended content is converted into a data type to obtain a descriptive text of the target recommended content. Therefore, it is convenient to accurately identify the information of the target recommended content. Then, the descriptive text is subjected to keyword extraction to obtain the target keyword, so as to improve the efficiency and accuracy of keyword extraction.

[0059] In some optional embodiments, such as Figure 5 As shown, the generation method of the first comment includes:

[0060] Step S501: obtaining target display attributes of target recommended content.

[0061] Specifically, the target display attribute includes context information of the target recommended content, wherein the context information is used to represent background or environmental information related to the target recommended content.

[0062] Optionally, the target display attribute includes at least one of display time, display timing, and display position. In addition, the target display attribute also includes other information such as display object.

[0063] Step S502, inputting the target keyword and the target display attribute into the target comment generation model to generate the first comment, wherein the target comment generation model is obtained by training a preset comment generation model based on the keyword samples, the display attribute samples and the comment samples.

[0064] Optionally, the target comment generation model and the preset comment generation model are natural language processing models, such as autoregressive language models, transformer models, bidirectional encoder representation from transformers (BERT), and other natural language processing models.

[0065] Specifically, the target keywords and the target display attributes are input into the target comment generation model, and after calculation by the target comment generation model, descriptive information or questions related to the target recommended content can be output to form a first comment.

[0066] The information display method provided in this embodiment inputs the target keyword and the target display attribute of the target recommended content into the target comment generation model to generate the first comment. Therefore, more abundant information can be provided through the target display attribute to improve the accuracy of the first comment.

[0067] It should be noted that the generation of the first comment can be executed by the server and then sent to the client for display. It can also be executed by the client, and there is no limitation here.

[0068] In other optional embodiments, such as Figure 6 As shown, the first comment is generated by:

[0069] Step S601: obtaining at least one type of review template, wherein the review template includes at least one placeholder, and the placeholder is used to fill in keywords of corresponding attributes.

[0070] Specifically, at least one type of review template is stored in a preset review template library, and a placeholder for filling in keywords of one or more attributes is provided in the review template.

[0071] It should be noted that the review template can be pre-defined or learned based on historical review data.

[0072] Step S602: Match the target keyword with at least one type of review template to determine the target review template.

[0073] Specifically, according to the semantics or attributes of the target keyword, at least one type of review template is matched. If there is a review template that matches all the target keywords in the review template, the review template is determined as the target review template. Alternatively, the target review template is determined according to the number of keywords matched by the review template. For example, the review template with the largest number of matched keywords is selected as the target review template.

[0074] Step S603, filling the placeholders in the target comment template based on the target keyword to obtain the first comment.

[0075] Specifically, a placeholder matching the target keyword in the target review template is determined, and the target keyword is filled into the corresponding placeholder to obtain the first review. If there is an unfilled placeholder in the target review template, the placeholder is filled with the common words corresponding to the placeholder to obtain the first review.

[0076] The information display method provided in this embodiment matches the target keyword with at least one type of comment template, determines the target comment template, and fills in the first comment. Therefore, a targeted first comment can be generated, and the accuracy of the first comment is improved.

[0077] In some optional implementations, the information display method of the present disclosure further includes: if the target recommended content is in a cold start phase, obtaining preset comments; and adding the preset comments to the comment data.

[0078] Specifically, the preset comments include description information or questions applicable to a variety of recommended contents.

[0079] It should be noted that, since there is no relevant data to serve as a basis for comment display during the cold start phase, general preset comments can be used for display to enhance interactivity.

[0080] The information display method provided in this embodiment adds preset comments to the comment data when the target recommended content is in the cold start phase, thereby enhancing the interactivity of the target recommended content.

[0081] In some optional implementations, if the target recommended content is in the cold start phase, the step S103 of displaying the comment data in the comment area of ​​the target recommended content includes:

[0082] Step a1, obtaining the generation time of the comments in the comment data, where the comments in the comment data include the first comment and the preset comment.

[0083] It should be noted that the comments in the comment data also include other comments, that is, comments entered by users for the target recommended content.

[0084] Step a2, determining a first display order of comments in the comment data based on the generation time.

[0085] Specifically, the more recently a comment is generated, the earlier the comment is displayed in order, so that the latest generated comment is displayed in time to maintain the freshness of the currently displayed comment.

[0086] Step a3, displaying the comments in the comment data in the comment area based on the first display order.

[0087] The information display method provided in this embodiment displays the comments in the comment data in the comment area based on the generation time, so that the displayed comments can be updated in time.

[0088] In some optional implementations, the step S103 of displaying the comment data in the comment area of ​​the target recommended content includes:

[0089] Step b1, obtaining the comment type of the comment in the comment data.

[0090] Specifically, the comment type includes at least one of a description type, a question type, and a summary type. In addition, the comment type may also include other types of comments, which may be adjusted according to actual conditions.

[0091] Step b2: Filter out comments of a target type from the comment data based on the comment type to obtain a second comment.

[0092] For example, if the target type is summary type, summary type comments are screened out from the comment data to display summary information of the target recommended content in the form of comments, so as to display description information of the target recommended content from different angles.

[0093] Step b3, determining a first display position of the second comment in the comment area.

[0094] Specifically, the display position of the second comment is set in front of other comments to give priority to displaying the second comment.

[0095] Step b4: displaying the second comment based on the first display position.

[0096] The information display method provided in this embodiment displays comments based on the comment type of the comments in the comment data, thereby being able to provide diversified description information of the target recommended content.

[0097] In some optional implementations, if the target recommended content is in a non-cold start phase, the step S103 of displaying the comment data in the comment area of ​​the target recommended content includes:

[0098] Step c1, obtaining first feedback data for comments in the comment data.

[0099] Specifically, the first feedback data includes the number of replies and the number of likes to the comments in the comment area.

[0100] Step c2: Filter out popular comments from the comment data based on the first feedback data to obtain third comments.

[0101] Specifically, the popularity of the comments is determined based on the first feedback data to filter out popular comments with high popularity.

[0102] Step c3, determining a second display position of the third comment in the comment area.

[0103] Specifically, the display position of the third comment is set in front of other comments to give priority to displaying the third comment.

[0104] Step c4: displaying the third comment based on the second display position.

[0105] The information display method provided in this embodiment selects popular comments based on the feedback data for the comments and displays the popular comments, thereby improving the readability of the target recommended content.

[0106] In some optional implementations, if the target recommended content is in a non-cold start phase, the step S103 of displaying the comment data in the comment area of ​​the target recommended content includes:

[0107] Step d1, obtaining second feedback data of the local object for different recommended contents.

[0108] Specifically, the second feedback data is used to determine comments that may be of interest.

[0109] Step d2, based on the second feedback data, filter out the comments of interest from the comment data to obtain a fourth comment.

[0110] For example, if the second feedback data indicates that the interest level of technology-related comments is greater, technology-related comments are screened out from the comment data to serve as the fourth comments.

[0111] Step d3, determining a third display position of the fourth comment in the comment area.

[0112] Specifically, the display position of the fourth comment is set in front of other comments to give priority to displaying the fourth comment.

[0113] Step d4, displaying a fourth comment based on the third display position.

[0114] The information display method provided in this embodiment selects interesting comments from the comments in the comment data based on the second feedback data for different recommended contents, and displays them preferentially, thereby improving the readability of the target recommended contents.

[0115] In some optional implementations, if the target recommended content is in a non-cold start phase, the step S103 of displaying the comment data in the comment area of ​​the target recommended content includes:

[0116] Step e1, obtaining the associated object of the local object.

[0117] Specifically, the associated object of the local object may be preconfigured, or the target object may be determined as the associated object in response to an associated instruction for the target object.

[0118] Step e2, determining the relevance between the associated object and the comments in the comment data.

[0119] For example, if a reply to a comment contains reply content of a related object, then the related object is related to the comment, and the correlation between the two is high.

[0120] Step e3: determining a second display order of the comments in the comment data based on the relevance.

[0121] Specifically, the higher the relevance, the higher the display order of the comment, so that comments with high relevance to the related object are displayed preferentially.

[0122] Step e4, displaying the comments in the comment data in the comment area based on the second display order.

[0123] The information display method provided in this embodiment displays comments based on the relevance between the associated objects and the comments, thereby improving the interactivity of the comments and thus increasing the activity of the comment area.

[0124] It should be noted that in the cold start phase, the display modes of preset comments, generation time, and comment types can be combined or used alone to flexibly adjust the display mode of comments in the cold start phase. In the non-cold start phase, the display modes corresponding to comment types, popular comments, interesting comments, and associated objects can be combined or used alone to flexibly adjust the display mode of comments in the non-cold start phase.

[0125] It is worth noting that the information display method disclosed in the present invention can reasonably display comments in different scenarios through different display methods in the cold start stage and the non-cold start stage, so as to enhance user engagement and thereby improve the recommendation effect of the target recommended content.

[0126] In some optional embodiments, the information display method of the present invention also includes: obtaining third feedback data for the first comment; generating an update instruction based on the third feedback data, the update instruction being used to update a target comment generation model and / or at least one type of comment template, the target comment generation model and at least one type of comment template being used to generate the first comment.

[0127] It can be understood that the information display method of the present disclosure will utilize the user's feedback data on the first comment to self-optimize and learn the comment generation method to improve the quality and relevance of the generated comments.

[0128] The information display method provided in this embodiment generates an update instruction based on the third feedback data for the first comment to update the target comment generation model or comment template, thereby improving the accuracy of the generated first comment.

[0129] In addition, the client can collect the operation data for the comments, send the operation data to the server or perform data analysis locally, and generate description information, questions, etc. for the target recommended content based on the data analysis results, and display them in the form of comments. At the same time, the comment generation method is adjusted according to the operation data or feedback data to further improve the generation quality and performance of comments.

[0130] As a specific application example, a target application is installed on a mobile phone, such as a social application, a news application, a video application, etc. In the interval between the use of the target application, the target application can display the target recommended content and the corresponding comment control in the displayed information page. And the information display method disclosed in the present invention is used to obtain the comment data of the target recommended content. If it is detected that the user clicks the comment control, the comment area of ​​the target recommended content is displayed, and the comment data for the target recommended content is displayed in the comment area.

[0131] It is worth noting that, by generating comments on the target recommended content, the present disclosure can enable users to understand the target recommended content from multiple perspectives, stimulate users to participate in the interaction of the target recommended content, and improve participation. This will improve the recommendation effect of the target recommended content. At the same time, by displaying the description information, questions, etc. of the target recommended content in the form of comments, the interactivity of the target recommended content can be enhanced and the user experience can be optimized. In addition, by continuously optimizing the comment generation methods such as the comment generation model and comment template through feedback data, the generation quality and relevance of the comments can be improved to further improve the recommendation effect of the target recommended content.

[0132] In this embodiment, an information display device is also provided, which is used to implement the above-mentioned embodiments and preferred implementation modes, and the descriptions that have been made will not be repeated. As used below, the term "module" can implement a combination of software and / or hardware of a predetermined function. Although the devices described in the following embodiments are preferably implemented in software, the implementation of hardware, or a combination of software and hardware, is also possible and conceived.

[0133] This embodiment provides an information display device, such as Figure 7 As shown, including:

[0134] An information display module 701 is used to display target recommended content and comment controls on an information display page;

[0135] A comment acquisition module 702 is used to acquire comment data for a target recommended content, where the comment data includes a first comment, where the first comment is obtained based on a target keyword of the target recommended content and a comment generation method;

[0136] The comment display module 703 is used to display the comment data in the comment area of ​​the target recommended content in response to the interactive operation on the comment control.

[0137] In some optional implementations, the information display device of the present disclosure further includes a keyword extraction module for extracting target keywords of target recommended content. The keyword extraction module includes:

[0138] a data type conversion unit, configured to convert the target recommended content into a data type if the target recommended content is of a non-text type, so as to obtain a descriptive text of the target recommended content;

[0139] The keyword extraction unit is used to extract keywords from the descriptive text to obtain target keywords.

[0140] In some optional implementations, the information display device of the present disclosure further includes a comment generation module for generating a first comment. The comment generation module includes:

[0141] A display attribute acquisition unit, used to acquire a target display attribute of a target recommended content;

[0142] The first comment generation unit is used to input the target keyword and the target display attribute into the target comment generation model to generate a first comment. The target comment generation model is obtained by training a preset comment generation model based on the keyword samples, the display attribute samples and the comment samples.

[0143] In some other optional implementations, the comment generation module further includes:

[0144] A review template acquisition unit, used to acquire at least one type of review template, wherein the review template includes at least one placeholder, and the placeholder is used to fill in a keyword of a corresponding attribute;

[0145] A review template matching unit, used to match a target keyword with at least one type of review template to determine a target review template;

[0146] The comment template filling unit is used to fill the placeholders in the target comment template based on the target keyword to obtain the first comment.

[0147] In some optional implementations, the information display device of the present disclosure further includes:

[0148] A data acquisition module, used to acquire preset comments if the target recommended content is in a cold start phase;

[0149] The comment adding module is used to add preset comments to the comment data.

[0150] In some optional implementations, the comment display module 703 includes:

[0151] A generation time acquisition unit, used for acquiring the generation time of the comments in the comment data if the target recommended content is in the cold start phase, where the comments in the comment data include the first comment and the preset comment;

[0152] A first order determining unit, configured to determine a first display order of comments in the comment data based on a generation time;

[0153] The first comment display unit is used to display the comments in the comment data in the comment area based on a first display order.

[0154] In some optional implementations, the comment display module 703 includes:

[0155] A comment type acquisition unit, used to acquire the comment type of the comment in the comment data;

[0156] A first comment screening unit, configured to screen out comments of a target type from the comment data based on the comment type, to obtain a second comment;

[0157] A first position determining unit, used to determine a first display position of the second comment in the comment area;

[0158] The second comment display unit is configured to display the second comment based on the first display position.

[0159] In some optional implementations, the comment display module 703 includes:

[0160] A first feedback acquisition unit, configured to acquire first feedback data for a comment in the comment data if the target recommended content is in a non-cold start phase;

[0161] A second comment screening unit, configured to screen out popular comments from the comment data based on the first feedback data to obtain third comments;

[0162] A second position determining unit, used to determine a second display position of the third comment in the comment area;

[0163] The third comment display unit is configured to display the third comment based on the second display position.

[0164] In some optional implementations, the comment display module 703 includes:

[0165] A second feedback acquisition unit, configured to acquire second feedback data of a local object for different recommended contents if the target recommended contents are in a non-cold start phase;

[0166] A third comment screening unit, configured to screen out interesting comments from the comment data based on the second feedback data, to obtain fourth comments;

[0167] A third position determining unit, used to determine a third display position of a fourth comment in the comment area;

[0168] The fourth comment display unit is configured to display the fourth comment based on the third display position.

[0169] In some optional implementations, the comment display module 703 includes:

[0170] An associated object acquisition unit, used for acquiring an associated object of a local object if the target recommended content is in a non-cold start phase;

[0171] a relevance determination unit, used to determine the relevance between the associated object and the comment in the comment data;

[0172] A second order determination unit, configured to determine a second display order of the comments in the comment data based on the relevance;

[0173] The fifth comment display unit is configured to display the comments in the comment data in the comment area based on the second display order.

[0174] In some optional implementations, the information display device of the present disclosure further includes:

[0175] A feedback acquisition module, used for acquiring third feedback data for the first comment;

[0176] A data updating module is used to generate an update instruction based on the third feedback data, wherein the update instruction is used to update a target comment generation model and / or at least one type of comment template, and the target comment generation model and at least one type of comment template are used to generate a first comment.

[0177] The further functional description of each of the above modules and units is the same as that of the above corresponding embodiments and will not be repeated here.

[0178] The information display device in this embodiment is presented in the form of a functional unit, where the unit refers to an ASIC (Application Specific Integrated Circuit) circuit, a processor and memory that executes one or more software or fixed programs, and / or other devices that can provide the above functions.

[0179] The present disclosure also provides an electronic device having the above Figure 7 The information display device shown.

[0180] See also Figure 8 , Figure 8 is a structural block diagram of an electronic device provided by an optional embodiment of the present disclosure, such as Figure 8 As shown, the electronic device includes: one or more processors 801, memory 802, and interfaces for connecting various components, including high-speed interfaces and low-speed interfaces. Various components are connected to each other using different buses for communication, and can be installed on a common mainboard or installed in other ways as needed. The processor can process instructions executed in the electronic device, including instructions stored in or on the memory to display the graphical information of the GUI on an external input / output device (such as a display device coupled to the interface). In some optional embodiments, if necessary, multiple processors and / or multiple buses can be used together with multiple memories and multiple memories. Similarly, multiple electronic devices can be connected, and each device provides some necessary operations (for example, as a server array, a group of blade servers, or a multi-processor system). Figure 8 A processor 801 is taken as an example.

[0181] The processor 801 may be a central processing unit, a network processor or a combination thereof. The processor 801 may further include a hardware chip. The hardware chip may be a dedicated integrated circuit, a programmable logic device or a combination thereof. The programmable logic device may be a complex programmable logic device, a field programmable logic gate array, a general purpose array logic or any combination thereof.

[0182] The memory 802 stores instructions executable by at least one processor 801, so that the at least one processor 801 executes the method shown in the above embodiment.

[0183] The memory 802 may include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application required for at least one function; the data storage area may store data created according to the use of the electronic device, etc. In addition, the memory 802 may include a high-speed random access memory, and may also include a non-transient memory, such as at least one disk storage device, a flash memory device, or other non-transient solid-state storage device. In some optional embodiments, the memory 802 may optionally include a memory remotely arranged relative to the processor 801, and these remote memories may be connected to the electronic device via a network. Examples of the above-mentioned network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

[0184] The memory 802 may include a volatile memory, such as a random access memory; the memory may also include a non-volatile memory, such as a flash memory, a hard disk or a solid state drive; the memory 802 may also include a combination of the above types of memory.

[0185] The electronic device also includes an input device 803 and an output device 804. The processor 801, the memory 802, the input device 803 and the output device 804 may be connected via a bus or other means. Figure 8 The example of connecting through bus is taken in the following.

[0186] The input device 803 can receive input digital or character information, and generate key signal input related to the user settings and function control of the electronic device, such as a touch screen, a keypad, a mouse, a track pad, a touch pad, an indicator rod, one or more mouse buttons, a trackball, a joystick, etc. The output device 804 may include a display device, an auxiliary lighting device (e.g., an LED) and a tactile feedback device (e.g., a vibration motor), etc. The above-mentioned display device includes but is not limited to a liquid crystal display, a light emitting diode, a display and a plasma display. In some optional embodiments, the display device can be a touch screen.

[0187] The embodiments of the present disclosure also provide a computer-readable storage medium. The above-mentioned method according to the embodiments of the present disclosure can be implemented in hardware, firmware, or can be implemented as a computer code that can be recorded in a storage medium, or can be implemented as a computer code that is originally stored in a remote storage medium or a non-temporary machine-readable storage medium and will be stored in a local storage medium and downloaded through a network, so that the method described herein can be stored in such software processing on a storage medium using a general-purpose computer, a dedicated processor, or programmable or dedicated hardware. Among them, the storage medium can be a magnetic disk, an optical disk, a read-only storage memory, a random access memory, a flash memory, a hard disk or a solid-state drive, etc.; further, the storage medium can also include a combination of the above-mentioned types of memory. It can be understood that a computer, a processor, a microprocessor controller, or programmable hardware includes a storage component that can store or receive software or computer code. When the software or computer code is accessed and executed by a computer, a processor, or hardware, the method shown in the above embodiment is implemented.

[0188] A part of the present disclosure may be applied as a computer program product, such as a computer program instruction, which, when executed by a computer, can call or provide the method and / or technical solution according to the present disclosure through the operation of the computer. Those skilled in the art should understand that the existence of computer program instructions in computer-readable media includes, but is not limited to, source files, executable files, installation package files, etc., and accordingly, the way in which computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Here, the computer-readable medium can be any available computer-readable storage medium or communication medium accessible to the computer.

[0189] Although the embodiments of the present disclosure have been described in conjunction with the accompanying drawings, those skilled in the art may make various modifications and variations without departing from the spirit and scope of the present disclosure, and such modifications and variations are all within the scope defined by the appended claims.

Claims

1. An information display method, characterized in that: The method comprises: Display target recommended content and comment controls on the information display page; Acquire comment data for the target recommended content, the comment data including a first comment, the first comment being obtained based on a target keyword of the target recommended content and a comment generation method; In response to an interactive operation on the comment control, the comment data is displayed in a comment area of ​​the target recommended content.

2. The information display method according to claim 1, characterized in that: Methods for determining the target keywords include: If the target recommended content is of a non-text type, converting the data type of the target recommended content to obtain a descriptive text of the target recommended content; Keyword extraction is performed on the descriptive text to obtain the target keyword.

3. The information display method according to claim 1, characterized in that: The first comment is generated by: Obtaining target display attributes of the target recommended content; The target keyword and the target display attribute are input into a target comment generation model to generate the first comment, wherein the target comment generation model is obtained by training a preset comment generation model based on keyword samples, display attribute samples and comment samples.

4. The information display method according to claim 1, characterized in that: The first comment is generated by: Acquire at least one type of review template, wherein the review template includes at least one placeholder, and the placeholder is used to fill in a keyword of a corresponding attribute; Matching the target keyword with the at least one type of review template to determine a target review template; The placeholders in the target comment template are filled based on the target keyword to obtain the first comment.

5. The information display method according to claim 1, characterized in that: The method further comprises: If the target recommended content is in the cold start phase, obtaining preset comments; The preset comment is added to the comment data.

6. The information display method according to claim 1, characterized in that: If the target recommended content is in a cold start phase, displaying the comment data in a comment area of ​​the target recommended content includes: Obtaining a generation time of a comment in the comment data, where the comments in the comment data include the first comment and a preset comment; determining a first display order of the comments in the comment data based on the generation time; The comments in the comment data are displayed in the comment area based on the first display order.

7. The information display method according to claim 1, characterized in that: The displaying of the comment data in the comment area of ​​the target recommended content includes: Obtain the comment type of the comment in the comment data; Filtering out comments of a target type from the comment data based on the comment type to obtain a second comment; Determining a first display position of the second comment in the comment area; The second comment is displayed based on the first display position.

8. The information display method according to claim 1, characterized in that: If the target recommended content is in a non-cold start stage, displaying the comment data in the comment area of ​​the target recommended content includes: Acquire first feedback data for a comment in the comment data; Filtering popular comments from the comment data based on the first feedback data to obtain third comments; Determining a second display position of the third comment in the comment area; The third comment is displayed based on the second display position.

9. The information display method according to claim 1, characterized in that: If the target recommended content is in a non-cold start stage, displaying the comment data in the comment area of ​​the target recommended content includes: Obtain second feedback data of the local object for different recommended contents; Filtering out interesting comments from the comment data based on the second feedback data to obtain a fourth comment; Determining a third display position of the fourth comment in the comment area; The fourth comment is displayed based on the third display position.

10. The information display method according to claim 1, characterized in that: If the target recommended content is in a non-cold start stage, displaying the comment data in the comment area of ​​the target recommended content includes: Get the associated object of the local object; Determining the relevance of the associated object to the comments in the comment data; determining a second display order of the comments in the comment data based on the association; The comments in the comment data are displayed in the comment area based on the second display order.

11. The information display method according to claim 1, characterized in that: The method further comprises: Obtaining third feedback data for the first comment; An update instruction is generated based on the third feedback data, where the update instruction is used to update a target comment generation model and / or at least one type of comment template, where the target comment generation model and the at least one type of comment template are used to generate the first comment.

12. An information display device, characterized in that: The device comprises: An information display module, used to display target recommended content and comment controls on the information display page; A comment acquisition module, used to acquire comment data for the target recommended content, the comment data including a first comment, the first comment being obtained based on a target keyword of the target recommended content and a comment generation method; The comment display module is used to display the comment data in the comment area of ​​the target recommended content in response to an interactive operation on the comment control.

13. An electronic device, characterized in that: include: A memory and a processor, wherein the memory and the processor are communicatively connected to each other, the memory stores computer instructions, and the processor executes the information display method according to any one of claims 1 to 11 by executing the computer instructions.

14. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer instructions, and the computer instructions are used to enable a computer to execute the information display method according to any one of claims 1 to 11.

15. A computer program product, characterized in that The method comprises computer instructions for causing a computer to execute the information display method according to any one of claims 1 to 11.

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